Academic literature on the topic 'Corporate sponsorship – germany – case studies'
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Journal articles on the topic "Corporate sponsorship – germany – case studies"
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Caple, Helen, Kate Greenwood, and Catharine Lumby. "What League? The Representation of Female Athletes in Australian Television Sports Coverage." Media International Australia 140, no. 1 (August 2011): 137–46. http://dx.doi.org/10.1177/1329878x1114000117.
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This article explores why women's sport in Australia still struggles to attract sponsorship and mainstream media coverage despite evidence of high levels of participation and on-field successes. Data are drawn from the largest study of Australian print and television coverage of female athletes undertaken to date in Australia, as well as from a case study examining television coverage of the success of the Matildas, the Australian women's national football team, in winning the Asian Football Confederation (AFC) Women's Asian Cup in 2010. This win was not only the highest ever accolade for any Australian national football team (male or female), but also guaranteed the Matildas a place in the 2011 FIFA Women's World Cup in Germany [where they reached the quarter-finals]. Given the close association between success on the field, sponsorship and television exposure, this article focuses specifically on television reporting. We present evidence of the starkly disproportionate amounts of coverage across this section of the news media, and explore the circular link between media coverage, sponsorship and the profile of women's sport.
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Daellenbach, Kate, Lena Zander, and Peter Thirkell. "A sensemaking perspective on arts sponsorship decisions." Arts and the Market 6, no. 1 (May 3, 2016): 68–87. http://dx.doi.org/10.1108/aam-05-2013-0006.
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Purpose – The purpose of this paper is to better understand the sensemaking strategies of managers involved in making decisions concerning arts sponsorship. Design/methodology/approach – A qualitative, multiple case method is employed, using multiple informants in ten arts sponsorship decisions. Within and between case analyses were conducted and examined iteratively, along with literature to generate themes to guide future research. Findings – This study finds art sponsorships may be seen as ambiguous, cueing sensemaking; the sensemaking strategies of senior managers involve response to pro-social cues while middle managers draw on commercial benefit cues; sensebreaking and sensegiving are part of the process; and the actors and their interpretations draw from cues in the organisational frames of reference which act as filters, giving meaning to the situations. Research limitations/implications – This study presents a novel perspective on these decisions, focusing on the micro-level actions and interpretations of actors. It extends current understanding of sponsorship decision making, contributing to a perspective of managers responding to cues, interacting and making sense of their decisions. Practical implications – For arts managers, this perspective provides understanding of how managers (potential sponsors) respond to multiple cues, interpret and rationalise arts sponsorships. For corporate managers, insights reveal differences in sensemaking between hierarchical levels, and the role of interaction, and organisational frames of reference. Originality/value – This study is unique in its approach to understanding these decisions in terms of sensemaking, through the use of multiple informants and multiple case studies.
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Jin, Chang-Hyun. "Retrospection and state of sports marketing and sponsorship research in IJSMS from 1999 to 2015." International Journal of Sports Marketing and Sponsorship 18, no. 4 (November 6, 2017): 363–79. http://dx.doi.org/10.1108/ijsms-04-2016-0002.
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Purpose Based on the increasing significance and proliferation of sports marketing and sponsorship, it is important to explore the state of sports marketing and sponsorship research, assess the development of sponsorship-related research, and grasp its future directions. Thus, the purpose of this paper is to help scholars understand future research directions to improve our knowledge of sports marketing and sponsorship. Design/methodology/approach This study used content analysis that incorporated three multidimensional measures and applied social network analysis in order to identify the knowledge structure of sponsorship research. The authors conducted content analysis to assess the status of the nature of sports marketing and sponsorship in the International Journal of Sports Marketing & Sponsorship (IJSMS). The authors coded 282 articles published in the IJSMS from 1999 through 2015 using three multidimensional measures. Findings Analyzing research trends in specific academic fields helps improve and provide understanding of research practices and future research directions to improve knowledge, in this case about sports marketing and sponsorship. This study is the most up-to-date research trend study regarding sports marketing and sponsorship (December 2015). Compared with previous trend studies that have focused on research purpose, research perspective, statistical method, and subject area, this study offers a more detailed analysis based on a wider set of concepts such as game types, individual authors, affiliated organizations, countries of origin, etc. Furthermore, social network analysis was used to identify the knowledge structure of sponsorship research in the IJSMS. The study provides valuable insight into the challenges marketers and scholars face as they implement a more market-centric business strategy. Research limitations/implications The study aims to highlight the knowledge structure of sports marketing and sponsorship using social networking analysis. In order to highlight specific research area trends, the process of development should be explored together with the intellectual structure of sports marketing and sponsorship research using “Author Co-citation Analysis”. Such an analysis would provide the advantage of incorporating the development process into sports marketing and sponsorship research. Practical implications Marketers and researchers have long explored the effects of sponsorship, an alternative marketing strategy to commercial advertising that involves placement of brand images and logos on athletes’ uniform and equipment as well as on structural elements of sports venues. Sponsoring the Olympic Games or the World Cup enables marketers to leverage the exposure made possible at a global sporting event, producing favorable responses to sponsoring companies. From a marketing communication perspective, this study makes a valuable contribution to the literature by reviewing the diversity of articles and the knowledge structure of those articles. The results should benefit marketing studies by offering crucial strategic implications for marketers seeking to adopt future sponsorship strategies. Originality/value The results provide valuable insights that can improve the understanding of the knowledge structure of sports marketing and sponsorship and suggest planning and directions for research on similar topics. This study’s findings provide insight into the challenges marketers and managers of corporate sports marketing firms face as they implement a more market-centric business strategy.
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Bellalah, Mondher. "On investment performance, value creation, management and corporate governance: The French case." Corporate Ownership and Control 1, no. 4 (2004): 72–80. http://dx.doi.org/10.22495/cocv1i4p6.
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This paper studies corporate governance, investment, value creation and their effects on corporate performance in some European countries and in particular in France. It accounts for specific aspects of investment performance, governance, management and entrepreneurship. Corporate governance systems can be identified by the degree of ownership and control and the identity of controlling shareholders. In outsider systems characterized by wide dispersed ownership as in the U.S and UK, the main specificity is the conflict of interest between strong managers and widely-dispersed weak shareholders. In insider systems characterized by concentrated ownership or control as in Germany and Japan, the main specificity is the conflict of interest between controlling shareholders (or block holders) and weak minority shareholders. There are several models of corporate governance since each country has developed a variety of mechanisms to overcome agency problems arising from the separation of ownership and control. Some results are reported using a data base conceived by IPAG students.
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Mpakaniye, Jean Claude. "Corporate Social Responsibility and Organizational Performance: A Case of Bralirwa Ltd." Journal of Finance and Accounting 7, no. 10 (November 10, 2023): 36–50. http://dx.doi.org/10.53819/81018102t4225.
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Corporate social responsibility has become an important topic for Business Company, especially since the business sector of financial services is related to conditions of uncertainty. The general objective of this study was to determine the impact of corporate social responsibility on organizational performance with a case study of Bralirwa Limited. Specifically, the objectives were to determine the nature of corporate social responsibility practiced in organization, to assess the contribution of corporate social responsibility on organizational performance, and to evaluate the relationship between corporate social responsibilities on organizational performance in Bralirwa Limited. The descriptive research design was applied with qualitative and quantitative approaches. This study used only the secondary data. The information collected on Bralirwa Limited websites. Over the last twenty years the Bralirwa Limited expended very fast, it has enhanced their times and the scale bigger than ever. Many studies discuss brand and market strategies but few to work on how Corporate Social Responsibility influence financial performance of the Company. On the nature of corporate social responsibility practiced by Bralirwa Limited it was established that Bralirwa Limited implemented some activities which contribute to the communities’ life being development. Those activities include that Bralirwa Limeted provided the Sponsorship of 21 million Rwf to support the Bye Bye Nyakatsi project that were retrieving disadvantage and poor families from grass thatched houses in Bugesera District. On the impact of corporate social responsibility (CSR) on organizational performance, it showed that CSR have a significant impact on the organizational performance of a company like Bralirwa in several ways as summarized by (Lee& Shin 2010) (1) it is easiest to attract resources, (2) it can obtain quality employees, (3) it easier to market product and services, (4) it can create unforeseen opportunities and (5) it can be an important sources of competitive advantage. The study concluded that Bralirwa Limited has the good believes in making a difference to the community in which it operates. The Bralirwa’s key theme in its CSR programs/activities undertaken is guaranteeing sustainability across all aspects of its business by improving environmental impact, empowering their communities, and positively promoting the role of the company’s CSR in communities. For the up-to-date information on Bralirwa's CSR initiatives and their impact on organizational performance, study recommended referring to the company's official reports, statements, and disclosures, as well as consulting with financial analysts or experts who specialize in CSR evaluations. Keywords: Corporate Social Responsibility, Organizational Performance, Bralirwa Ltd, Rwanda
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Cerdá Suárez, Luis Manuel, Jesús Perán López, and Belén Cambronero Saiz. "The Influence of Heuristic judgments in Social Media on Corporate Reputation: A Study in Spanish Leader Companies." Sustainability 12, no. 4 (February 21, 2020): 1640. http://dx.doi.org/10.3390/su12041640.
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From a corporate-side perspective, the communication of reputational actions and news of companies becomes critical for success. However, in communication, business, and management studies, heuristics can be understood as simple cognitive processes that allow assessments, predictions, and decisions to be made quickly and efficiently by consumers and economic agents. This aspect can sometimes lead to cognitive biases, especially when little information is available or in situations of high uncertainty. The aim of this research is to investigate the influence of heuristic judgments in social media on corporate reputation ratings obtained in Spanish leader companies. Using data collected in Spain, this paper analyzes the influence of heuristics concerning news items on corporate reputation, measured by the Monitor Empresarial de Reputación Corporativa (MERCO) Index. The main finding of this paper is that the total number of news items has a positive effect on corporate reputation, particularly in the categories of culture-values, results/image, expansion, and sponsorship/donations. Additionally, this work serves as a repository of knowledge applicable to similar situations considering the specificities of each particular case. The importance to intervene on certain variables at different levels of managerial performance is described and implications for companies are discussed in these pages.
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Jones, Peter. "Corporate Digital Responsibility in the Retail Industry: Cameo Case Studies of Two German Retailers." Athens Journal of Business & Economics 9, no. 3 (June 29, 2023): 369–80. http://dx.doi.org/10.30958/ajbe.9-3-7.
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Digital technologies bring a wide range of new opportunities, for both retailers and consumers, but retailers face, and may have to address, several new sets of responsibility issues as they progressively introduce these technologies. These responsibilities are increasingly being captured in the concept of corporate digital responsibility (CDR) but CDR within the retail industry has received little, or no attention, in the academic literature. This paper looks to make a small contribution to addressing that gap in the literature. The paper includes some definitions of CDR, an outline of the concept and scope of CDR, two cameo case studies which provide a simple illustration of some of the ways in which the Rewe Group and the Otto Group, two of Germany’s leading retailers, choose to publicly address CDR, and offers some reflections on retailers and CDR. The paper suggests that there are, potential tensions between the retailers’ management of the economic and the social dimensions of CDR, and that there are issues about whose best interests are served by CDR and the difficulties involved in making such judgements. Keywords: corporate digital responsibility, retailing, digital technologies, case studies, Germany
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Larsson, Ernils. "“Cutting Up a Chicken with a Cow-Cleaver”—Confucianism as a Religion in Japan’s Courts of Law." Religions 13, no. 3 (March 12, 2022): 247. http://dx.doi.org/10.3390/rel13030247.
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This paper explores the Naha Confucius Temple case, resolved by the Supreme Court in February 2021, in light of postwar decisions on Articles 20 and 89 of the Japanese constitution. Religion is a contested category in Japanese legislation, appearing both in the constitution and in laws regulating the freedoms and restrictions of legally registered religious organizations. While the organization behind the Confucius Temple in Naha was registered as a general corporate juridical person, the majority opinion sided with the plaintiffs’ argument that the free lease granted to the temple by the municipality of Naha constituted a violence of the ban on public sponsorship of religious institutions and activities. In order to reach their decision, the Supreme Court and the lower courts not only had to decide on whether Confucianism was a religion or not, but also on whether the organization behind the temple—a group dedicated to the history and memory of the Chinese immigrant community in Naha—should in fact be considered a religious organization. The outcome of the case is a good example of religion-making in courts of law, with a central institution of power employing notions of sui generis religion to regulate and define civil actors.
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Güney, Serhat, Bülent Kabaş, and Fatih Çömlekçi. "A Place for Immigrants in the Ghetto: The Rise and Fall of the NaunynRitze Youth Centre." Space and Culture 22, no. 4 (February 13, 2018): 369–86. http://dx.doi.org/10.1177/1206331218757662.
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In this work, we attempt to examine the role of strategies like arts sponsorship and culturalism in the solution of immigrant youth issues around a specific immigrant place. This is a case study that focuses on the NaunynRitze Youth Centre in Berlin-Kreuzberg, which was presented as a successful example by policy makers and the public in the 1990s when the footsteps of the crisis of multiculturalism had begun to be heard in Germany. Our research shows that the social engineering strategies shaped around a multikulti production base are not permanent or sustainable as long as these institutions are also given the responsibility of eliminating the cycle of crime and violence in addition to promote individual artistic development and subcultural entities. As long as political figures and the public opinion continue to generally see the immigrant youth as a danger to the secure and untarnished development of society, it does not appear possible for the multiculturalism and the immigrant youth work system to develop.
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Chalaczkiewicz-Ladna, Katarzyna. "Examples of Long-Term and Short-Term Decision-Making in the UK, Delaware and Germany Gap-Filling Exercise in the Context of the Shareholder v. Stakeholder Debate and Share Ownership Structure o." European Business Law Review 29, Issue 2 (April 1, 2018): 237–90. http://dx.doi.org/10.54648/eulr2018009.
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This paper explores the extent to which the law in the UK , Delaware and Germany imposes an obligation on directors of solvent public companies to take into account the long-term consequences of their decisions while establishing the content and scope of long-termism in these three legal systems. This research draws on the academic literature and performs a gap-filling exercise by identifying examples of long-term decision-making in these jurisdictions, as well as examples of decision-making and conduct that is not long-term in nature. In the gap-filling exercise, case studies are presented in the context of (i) the contemporary shareholder v. stakeholder debate in corporate governance scholarship and (ii) the relevance of the share ownership structure of the company. These two important debates are used as variables to cast light on the ambit of the notion of long-termism, and the structural differences and similarities between the corporate governance systems and concepts of long-termism in the UK , Delaware and Germany.
Dissertations / Theses on the topic "Corporate sponsorship – germany – case studies"
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Motroni, Milan. "Ethical implications of corporate sponsorship in college athletics : a case study." Scholarly Commons, 1993. https://scholarlycommons.pacific.edu/uop_etds/2257.
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The purpose of this study was to explore issues of ethics as they relate to corporate sponsorship within Division IA college athletics. The research was conducted as a case study of a private Division IA college athletic department. Data were collected through a series of semi-structured interviews with areas of inquiry including corporate sponsorships, allocation of funding, and related budgetary concerns. Twenty individuals were interviewed. These included coaches, athletic administrators, and marketing representatives. All interviews were taped, subsequently transcribed, and analyzed for content and themes. Quotes were examined in terms of content and grouped according to similarity of themes. A number of themes were identified and categorized in line with "ethical phenomena" as discussed in the literature.
The results revealed eleven categories and subcategories. These included Gender Inequity, Financial Elitism, Corporate Sponsorship Ethics, Corporate Sponsorship Advancement, Coach's Roles, Winning is Everything, Budget Inequities, Marketing Responsibility, Organizational Concerns, Sponsorability and Fundraising Necessity. Similarities existed between the groups of respondents. Specifically, the coaches responded similarly to questions relating to gender inequity. Additionally, the athletic administrators differed in their views from the coaches in matters of funding and marketing.
In conclusion, analysis suggests an inequality of financing between revenue producing sports and non-revenue producing sports. Conflicting views existed between administration and coaches in regards to the organizational structure of the athletic department. Corporate sponsorships were found to be an essential part of an athletic department for the present and future. Gender discrepancies appeared when marketing corporate sponsorships within an athletic department. Further discussion focuses on the need for corporate sponsorships.
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Woodhouse, Rob. "A study of the issues and effectiveness of sponsorship in sport." Thesis, 1996. https://vuir.vu.edu.au/18226/.
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The level of sports sponsorship in Australia since 1990 has been equally remarkable.
According to Sydney-based research organisation Sponsorship Market Group, total
sponsorship was about $160 million in 1990. The figure for 1994 was expected to
reach $510 million, with $650 million forecast for 1995. Broadcast sponsorship and
back-up promotions will push the figure over $1 billion in 1995 (Richardson, 1994).
With continued growth expected in sponsorship and sports marketing well into the
next century, the search for the most effective sponsorship investment could almost be
classified as an Olympic event itself.
The increasing role sponsorship plays in the marketing mix of many companies, from
multinationals to small businesses, makes it necessary to research the factors which
make up an effective sponsorship and how those factors can be put into effect for the
benefit of both the business and the sport or event being sponsored.
This report analysed the literature on sports sponsorship to provide a theoretical
approach to the most effective sponsorship process. From why companies sponsor
sporting events, how they select which events to sponsor, how the sponsorship is
managed, sponsorship evaluation to why some sponsorships fail, the report provides an
overall review of the sports sponsorship business.
The sponsorship roles and procedures of nineteen companies are discussed and
compared with a theoretical framework of sports sponsorship. Nine of these
companies are involved in sponsorship of sporting events and teams. Five companies
are among properties which attract such sponsorship, while the other five companies
are involved in sponsorship research, evaluation and development.
The report identifies the most effective method of sponsorship in theory, and discusses
how it relates in practice to the real world.
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Jogessar, Yashmee Bhana. "Cultural factors in the development of international projects: a case study of South Africa and Germany in the engineering/construction industry." Thesis, 2018. https://hdl.handle.net/10539/25504.
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A research report submitted to the Faculty of Engineering and the Built Environment, University of the Witwatersrand, Johannesburg, in partial fulfilment of the requirements for the degree of Master of Science in Engineering (Mechanical, Industrial, and Aeronautical Engineering), October 2017The research was conducted to investigate the existing cultural factors that influence international projects and whether project teams are aware of these dynamics. The research specifically focused on South African and German project teams. One company from each country was chosen for the investigation; namely Company SA (from South Africa) and Company GER (from Germany); Company SA is Company GER’s subsidiary company. The project teams that were included for data collection were working on the Medupi/Kusile coal-fired, new-build power stations. The commissioning of these power stations is severely delayed. A case study approach was utilised to collect data; and qualitative methods were incorporated. This entailed conducting semi-structured interviews with six managers; two of which were based at Company SA and four at Company GER, respectively; and participant observations at Company SA’s and Company GER’s prefabrication workshops. Cultural factors do exist in international projects and the project-specific ones were summarised for the project relationship between the South Africans and Germans. Furthermore, the management level is mindful of cultural factors; however, their employees are not consciously aware that the reasons for their differences stem from cultural diversities. All managers also were of the opinion that management of cultural factors do affect the successful outcome of projects. Both companies have not provided their employees with a fixed technique or process on how to manage and adapt in projects with variable cultures. Some recommendations were included regarding methods to increase knowledge and manage an international project where there is cultural diversity; including specifics to manage a South African and German project.
CK2018
Books on the topic "Corporate sponsorship – germany – case studies"
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Martin, Declan. Case studies in sports sponsorship. Dublin: University College Dublin, 1990.
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Hermsen, Thomas. Kunstförderung zwischen Passion und Kommerz: Vom bürgerlichen Mäzen zum Sponsor der Moderne. Frankfurt am Main: Campus, 1997.
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White, Robert E. How corporate business practices are transforming education: case studies of five Canadian secondary schools. Lewiston, N.Y: Edwin Mellen Press, 2009.
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White, Robert E. How corporate business practices are transforming education: Case studies of five Canadian secondary schools. Lewiston, N.Y: Edwin Mellen Press, 2010.
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Weber, Christiana. Treuhandanstalt: Eine Organisationskultur entsteht im Zeitraffer. Wiesbaden: Deutscher Universitätsverlag, 1996.
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Severino Alves de Lucena Filho. Azulão do BANDEPE: Uma estratégia de comunicação organizacional. Recife, Pernambuco, Brasil: Companhia Editora de Pernambuco, 1998.
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Manfred, Weiss. Industrial relations effects of industrial restructuring: Case studies, Federal Republic of Germany, Sweden. Geneva: International Labor Office, 1991.
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John, Harrison, and Taylor Bernard 1931-, eds. Supergrowth companies: Entrepreneurs in action. Oxford: Butterworth-Heinemann, 1996.
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Culture Incorporated: Museums, Artists, and Corporate Sponsorships. University of Minnesota Press, 2002.
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Culture Incorporated: Museums, Artists, and Corporate Sponsorships. University of Minnesota Press, 2002.
Find full textBook chapters on the topic "Corporate sponsorship – germany – case studies"
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Harutyunyan, Nikolay. "Open Source Software Governance: Distilling and Applying Industry Best Practices." In Ernst Denert Award for Software Engineering 2020, 73–90. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-83128-8_5.
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AbstractModern software architectures are becoming increasingly complex and interdependent. The days of exclusive in-house software development by companies are over. A key force contributing to this shift is the abundant use of open source frameworks, components, and libraries in software development. Over 90% of all software products include open source components. Being efficient, robust, and affordable, they often cover the non-differentiating product requirements companies have. However, the uncontrolled use of open source software in products comes with legal, engineering, and business risks stemming from incorrect software licensing, copyright issues, and supply chain vulnerabilities. While recognized by a handful of companies, this topic remains largely ignored by the industry and little studied by the academia. To address this relevant and novel topic, we undertook a 3-year research project into open source governance in companies, which resulted in a doctoral dissertation. The key results of our work include a theory of industry best practices, where we captured how more than 20 experts from 15 companies worldwide govern their corporate use of open source software. Acknowledging the broad industry relevance of our topic, we developed a handbook for open source governance that enabled practitioners from various domains to apply our findings in their companies. We conducted three evaluation case studies, where more than 40 employees at three Germany-based multinational companies applied our proposed best practices. This chapter presents the highlights of building and implementing the open source governance handbook.
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Siano, Alfonso, Mario Siglioccolo, Carmela Tuccillo, and Francesca Conte. "The Relationships between Cultural Institutions and Companies." In Handbook of Research on Management of Cultural Products, 126–50. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5007-7.ch007.
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This chapter investigates the possible relationships between cultural institutions (museums, theatres, libraries etc.) and companies, which have been increasingly occurring in the last years. While cultural institutions have been progressively needing to acquire financial resources and managerial skills to survive and valorise their activities, at the same time companies are trying new ways to differentiate their image, by means of associating it with the cultural sector. The adoption of a descriptive-normative approach enables the identification of many kinds of collaboration (patronage and corporate philanthropy, volunteer program and payroll giving, cause related marketing, cultural sponsorship, co-branding, licensing and merchandising, electronic relationships, and finally, partnership), distinguished according to the intensity and duration over time. For each relationship, mutual benefits and disadvantages are described in detail, even with the support of real case studies. This joint consideration of the various possible relationships aims to provide an overall view of the issue considered, which differentiates this contribution from the literature so far produced.
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Chapman, Mark D. "Christianity and Law in the Nineteenth Century." In The Oxford Handbook of Christianity and Law, 196–207. Oxford University Press, 2023. http://dx.doi.org/10.1093/oxfordhb/9780197606759.013.15.
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Abstract The nineteenth century has been characterized as the “Age of Revolution”: there were massive upheavals following the French Revolution, with tectonic shifts in political, social, and ecclesiastical power across much of Europe, as well as in North and South America. Beginning with the rise of Napoleon and the Concordat with the French Roman Catholic Church, there was a fundamental reorientation of the role of the churches in lawmaking and in the autonomy of the state as the sole source of sovereignty. Through case studies of France, Germany, Great Britain, and the United States, this chapter outlines the shifting relationships between church and state as well as the ways in which law was used to regulate the churches. The lingering existence of two legal powers in tension was decisively challenged throughout the century: religion was increasingly a matter of free choice rather than of corporate privilege, and the definition of the common good was no longer in the hands of churches. Increased democracy challenged the rights of churches to speak for the people. At the same time, a religiously neutral state could prove very useful for the church, especially, as was the case in the Roman Catholic Church, when its ruler had an unprecedented amount of power in ecclesiastical affairs. Without establishments and concordats, there was far less scope for state interference.