Journal articles: 'Corporate Reputation'

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Martin, Dick. "Corporate reputation: Reputational mythraking." Journal of Business Strategy 25, no. 6 (December 2004): 39–44. http://dx.doi.org/10.1108/02756660410569193.

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C. Wyld, David. "Image is Indeed Everything: An Analysis of How Americans View Leading Companies Today on the Seven Dimensions of Corporate Reputation." International Journal of Managing Public Sector Information and Communication Technologies 12, no. 3 (September 30, 2021): 23–44. http://dx.doi.org/10.5121/ijmpict.2021.12302.

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In today’s economy, a substantial part of the value of a consumer-facing company is tied-up in the value of its corporate image and its brand. As such, major companies today have both a great opportunity and a significant challenge at hand in managing their corporate reputations. In recent years, we have seen numerous instances of how the public perception of companies - and their brands - can be either positively or negatively impacted almost overnight by a wide range of events, social media, and more. As such, “reputational risk” is - and will continue to be - a significant managerial concern. In this study, we explore recent survey data on how the American public regards leading companies today in regard to their reputations. Using data from a major national consumer survey, we examine the seven dimensions of corporate reputation and assess how the public views the “best” and “worst” companies today on each reputational aspect. The article concludes with a look at the managerial implications of the present research and a look ahead to how further research could both deepen our understanding of consumer perceptions of corporate reputation and connect the reputation construct to actual corporate performance.

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Van der Waldt, De la Rey. "Exploring corporate reputation variables to measure personal reputations." Communicare: Journal for Communication Studies in Africa 36, no. 2 (October 13, 2022): 75–93. http://dx.doi.org/10.36615/jcsa.v36i2.1570.

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This explorative article qualitatively describes reputation variables that are applicable to bothcorporate and personal reputations: identity, image, branding, personality, behaviour, culture,ethics and storytelling. The research problem is concerned with the fact that personal reputationsare not studied with the same intensity as corporate reputations are. In the context of corporatecommunication, the question arises as to whether variables that measure corporate reputationcan be applied to the assessment of personal reputations. The article aims firstly to describe the concepts which define reputations, both corporate and personal, from a corporate communication perspective, and secondly to describe ways ofassessing corporate reputation, in order to suggest their application to personal reputation. Indoing so, the article attempts to ground corporate reputation within the meta-theoretical contextof corporate communication, according to the traditions of Van Riel (1995) and Van Riel andFombrun (2007). The article concludes that the Reputation Quotient (RQ) can be applied to measure personalreputations. This measurement instrument includes all the assessment criteria of the ReputationInstitute’s (2017) the RepTrak®, as well as the criteria of the Authentic Personal GovernanceModel, and the Personal Balanced Scorecard Framework proposed by Rampersad and Hussain(2014). The article does not attempt to elaborate upon a personality analysis of individuals, but isconcerned with the possible application of corporate reputation measurement variables tomeasure the reputation of individuals.

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Kelley, Keith James, Thomas A. Hemphill, and Yannick Thams. "Corporate social responsibility, country reputation and corporate reputation." Multinational Business Review 27, no. 2 (July 15, 2019): 178–97. http://dx.doi.org/10.1108/mbr-07-2017-0047.

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Purpose This paper aims to explore the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) from a shared value perspective. Adopting reputation as a multilevel form of value that mediates the CSR–CFP relationship, the paper explains how CSR initiatives may enhance both firm and country reputation and how the amount of shared value between the two leads to CFP. Design/methodology/approach The paper first establishes the theoretical foundation for the relationship between CSR and CFP. It then draws connections to a more recent stream of literature surrounding the concept of creating shared value to expand upon this relationship, adopting reputation as a multilevel form of shared value that mediates the CSR–CFP relationship. The paper further discusses moderating influences of this relationship that may vary contextually with emerging economies such as those in Latin America. Findings The paper argues that as markets become further developed, CSR initiatives will create a higher proportion of shared reputational value between a corporation and country. This is the result of from aligning CSR initiatives that benefit a society, with the strategic goals of the firm – the essence of creating of shared value – but is more difficult in emerging markets, especially volatile ones. Originality/value This paper offers insight into a complex relationship between CSR, shared reputational value and CFP by introducing the more recent concept of creating shared value. Several propositions related to this general relationship, and some related to the difference among emerging markets (such as those in Latin America), address the need for more research related to corporate and country reputation, creating shared value and in the emerging market context.

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Worcester, Robert. "Reflections on corporate reputations." Management Decision 47, no. 4 (May 1, 2009): 573–89. http://dx.doi.org/10.1108/00251740910959422.

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PurposeThe purpose of this paper is to illustrate the importance of corporate reputation to the management of contemporary organisations.Design/methodology/approachThe approach takes the form of survey research and case studies. The paper is informed by corporate image and reputation research undertaken for major international corporations, governments and NGOs in the UK and in countries throughout the world dating back to the late 1960s.FindingsThe paper finds that corporate image is an important factor in the success or failure of virtually all major organisations; corporate reputation is the synthesis of many factors: the brand(s) image, the products (and/or services) class image(s), the brand user(s) image, the image of the country of perceived ownership of a corporation, and the corporate culture/personality; corporate reputations can be measured, and changes in corporate reputations can be tracked; and corporate responsibility is replacing corporate social responsibility as an increasingly important factor in how people regard the corporate reputation of organisations.Practical implicationsPolicy makers should actively research and manage their corporate reputation. Familiarity breeds favourability, not contempt. All too often senior managers and their advisers (brand and corporate consultants, design consultants, advertising and public relations advisers, etc.), who have responsibility for the organisation's corporate reputation, muddle the distinctions between corporate reputation, corporate image, corporate identity, corporate personality, corporate culture, and other ways by which the elements of the corporate reputation are defined, and therefore used and measured.Originality/valueThe paper shares some of the lessons learned from 40 years' experience of MORI. The paper also marshals insights from the published output, lectures, and image‐modelling work.

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Barnett, Michael L., and Andrew J. Hoffman. "Beyond Corporate Reputation: Managing Reputational Interdependence." Corporate Reputation Review 11, no. 1 (March 2008): 1–9. http://dx.doi.org/10.1057/crr.2008.2.

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Eckert, Christian. "Corporate reputation and reputation risk." Journal of Risk Finance 18, no. 2 (March 20, 2017): 145–58. http://dx.doi.org/10.1108/jrf-06-2016-0075.

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Purpose The corporate reputation of a firm and reputation risk is becoming increasingly important because of the rise of social media and the ongoing globalization. While defining and measuring corporate reputation and reputation risk represent the first steps in corporate reputation (risk) management, there is no general agreement in defining and measuring these two terms. Hence, this paper aims to give an overview of the existing literature in this regard, discuss it with respect to the operability in corporate reputation (risk) management and, based on this, present a holistic and consistent approach to define and measure corporate reputation and reputation risk. Design/methodology/approach The paper gives an overview of the literature regarding definitions and measurement methods of corporate reputation and reputation risk. Moreover, it discusses such definitions and measurement methods with respect to the operability in corporate reputation (risk) management. Findings Based on an overview of the literature regarding definitions and measurement methods of corporate reputation and reputation risk, the authors present a holistic and consistent approach to define and measure corporate reputation and reputation risk. Originality/value The authors present an holistic and consistent approach to define and measure corporate reputation and reputation risk with focus on (risk) management purposes.

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Mahon, John F. "Corporate Reputation." Business & Society 41, no. 4 (December 2002): 415–45. http://dx.doi.org/10.1177/0007650302238776.

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Lewellyn, Patsy G. "Corporate Reputation." Business & Society 41, no. 4 (December 2002): 446–55. http://dx.doi.org/10.1177/0007650302238777.

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Pires, Vanessa, and Guilherme Trez. "Corporate reputation." Revista de Gestão 25, no. 1 (January 15, 2018): 47–64. http://dx.doi.org/10.1108/rege-11-2017-005.

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Purpose The purpose of this paper is to discuss the different approaches to the corporate reputation construct, in order to identify a comprehensive definition that can be used for measurement purposes, gaps identified by previous literature identified. Design/methodology/approach This is a theoretical essay. The authors analyzed studies that involve the relationship between corporate reputation and organizational performance, and the attributes of national and international corporate reputation ratings. Findings The authors identified a more comprehensive definition for the reputation construct, and indicated courses for the construct’s measurement, by considering: the judgment by the stakeholders (internal, suppliers, clients and the financial market); periodical evaluations under different organizational perspectives; attention to theoretical assumptions, among other aspects. Research limitations/implications The study is a theoretical paper that presents that the research field has many definitions that cannot be used interchangeably. It indicated how the reputation construct should be operationalized for measurement purposes. This study presented a reflection on the relationship between corporate reputation and performance, showing that it is not a settled topic in the academy. Practical implications The study advances the understanding of the reputation construct measurement, considering the adopted definition and the discussion of the attributes of the main ratings on corporate reputation. The adoption of a measurement method that takes into account the definition used in this study and the features of the methodologies discussed will improve the corporate reputation assessment. Social implications Literature indicates that a good corporate reputation can affect organizational performance and the inverse relationship is also true. As a social implication, it is extremely relevant to improve the understanding the definition and measurement methods of this construct. Originality/value This study discusses one of the most important intangible resources for organizations, contributing to the understanding of the difference between the market value and the book value of public companies. Besides it should be considered that there is one lack of a definition directly related to the measurement of the reputation construct in the literature, a gap in which this study contributes.

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Usha Rani, Cherukupalli J., and Sunanda Gundavajhala. "Corporate reputation." Asian Journal of Business Ethics 5, no. 1-2 (May 4, 2016): 19–35. http://dx.doi.org/10.1007/s13520-016-0051-9.

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Harvey, William S., Marwa Tourky, Eric Knight, and Philip Kitchen. "Lens or prism? How organisations sustain multiple and competing reputations." European Journal of Marketing 51, no. 4 (April 10, 2017): 821–44. http://dx.doi.org/10.1108/ejm-03-2016-0122.

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Purpose This paper aims to challenge singular definitions, measurements and applications of corporate reputation which tend to be reductionist. The authors rebuff such narrow representations of reputation by showing the multiplicity of reputation in the case of a global management consulting firm and demonstrate how it has sustained such reputations. Design/methodology/approach Using a large cross-country qualitative case study based on interviews, focus groups, non-participant observations, workshops and a fieldwork diary, dimensions of reputation are highlighted by drawing on perceptions from multiple stakeholder groups in different geographies. Findings The authors find significant differences in perceptions of reputation between and within stakeholder groups, with perceptions changing across dimensions and geographies. Originality/value The theoretical implications of the research indicate a plurality of extant reputations, suggesting that a prism is more suited to representing corporate reputation than a singular, lens-like focus which is too narrow to constitute reputation. This paper offers theoretical and practical suggestions for how global firms can build and sustain multiple and competing corporate reputations.

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Firestein, Peter J. "Building and protecting corporate reputation." Strategy & Leadership 34, no. 4 (July 1, 2006): 25–31. http://dx.doi.org/10.1108/10878570610676864.

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PurposeA risk to reputation is a threat to the survival of the business, but senior executives seldom focus on it.Design/methodology/approachThe reputational collapses in four cases (Merck, Marsh, Anderson and Monsanto) share a single striking feature: they were not limited to a small group of corporate manipulators.FindingsThe cases demonstrate enterprise involvement in misconduct and failure of leadership.Practical implicationsThe author proposes three steps leaders can take to alter the corporate mindset and prepare the organization to deal effectively with reputational crisis.Originality/valueThe three steps, and the examples of organizations that have taken preemptive action to secure their reputation, provide an excellent guide for leaders.

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Olegario, Rowena, and Christopher McKenna. "Introduction: Corporate Reputation in Historical Perspective." Business History Review 87, no. 4 (2013): 643–54. http://dx.doi.org/10.1017/s0007680513001074.

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“Corporate reputation” is a term that on the face of it hardly needs explanation. Historians have long used it in an unproblematic fashion to refer to the way a firm is perceived by others. Yet as with many such terms, corporate reputation can be theorized or at least formally defined. Scholars in the fields of marketing and organization increasingly are doing both; since the 1980s they have attempted to distinguish reputation from the related constructs of image, identity, status, legitimacy, celebrity, and brand equity. The project is ongoing, and a strong consensus has not yet been reached on how to define corporate reputation. Charles Fombrun, whose definitions have been perhaps the most widely used, suggests the following: “a collective assessment of a company's attractiveness to a specific group of stakeholders relative to a reference group of companies with which the company competes for resources.” Fombrun's definition contains three core ideas: firms have multiple reputations, depending on which stakeholders are being considered; corporate reputation is a comparative construct, because a firm is always judged in relation to something else—in this case, the firm's competitors; and firms' reputations are a source of competitive advantage or disadvantage.Historians, who for valid intellectual reasons rarely attempt the formal definition of terms, have not participated in the theorizing of corporate reputation. Yet the peculiar skills of historians are much needed; for if the study of corporate reputation has underemphasized the role of institutional phenomena such as rules, norms, processes, and structures, it has all but ignored historical context and historical processes.

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Ma, Qiaoling “Amy”, and Oleksiy Osiyevskyy. "Maximizing the strategic value of corporate reputation: a business model perspective." Strategy & Leadership 45, no. 4 (July 17, 2017): 24–32. http://dx.doi.org/10.1108/sl-05-2017-0043.

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Purpose The article emphasizes the importance of corporate reputation as a firm’s key intangible asset leading to tangible shareholder benefits, such as increased profit and market evaluation for established companies, or higher growth rate, lower risk and ease access to funding for new ventures. However, the benefits of corporate reputation do not follow automatically; rather, “the reputational rent” is created and appropriated through a proper, deliberately designed business model. We discuss the link of a firm’s corporate reputation and its business model, proposing a typology of approaches for reaping the rewards of corporate reputation. Design/methodology/approach The study is presented as a conceptual paper with illustrative case examples Findings For practical purposes, particularly important are two distinct perspectives on corporate reputation: the utilitarian dimension, and the social dimension. The future may turn out to be “either 5-stars or 1-star” world, with Yelp and similar platforms critically disadvantaging the middle-ground of many markets, keeping only top performers and the ones whose business model is insensitive to reputational erosion. This increases the likelihood that the distribution of possible reputation levels will become increasingly bimodal - either high or low, with almost nothing in between - and can be properly mapped on a 2x2 matrix forming the basis of the study. Originality/value We introduce the link between a firm’s corporate reputation and its business model, proposing a typology of approaches for reaping the rewards of corporate reputation.

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Chan, Gary KY. "Corporate defamation: reputation, rights and remedies." Legal Studies 33, no. 2 (June 2013): 264–88. http://dx.doi.org/10.1111/j.1748-121x.2012.00258.x.

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This paper examines fundamental issues concerning a corporation's right to sue for defamatory attacks on its reputation, the scope of the right and the remedies available. It first outlines the opposed positions in England and Australia, respectively. It also argues that a corporation, save for a government corporation that exercises governmental functions based on markedly different rationales, should have the right to sue in defamation premised on the concept of corporate reputation as property and for the purpose of vindicating its reputation. On the question of remedies, a corporation should be entitled to recover special damages as reparation for damage to reputation provided they are proved. This paper considers, instead of presumed damages, alternative remedies for vindicating corporate reputation. Finally, it examines the business and non-business reputations of both trading and non-trading corporations in relation to claims for damages.

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Peterson, Dane K. "Enhancing corporate reputation through corporate philanthropy." Journal of Strategy and Management 11, no. 1 (February 19, 2018): 18–32. http://dx.doi.org/10.1108/jsma-10-2016-0068.

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Purpose The purpose of this paper is to examine factors affecting the relationship between annual changes in the amount of corporate foundation giving and changes in corporate reputation. The factors investigated included the existing corporate reputation and the economic conditions. Design/methodology/approach Published data were obtained for 77 US corporations during both an upward and downward economic trend. Data for corporate foundation giving were obtained from IRS tax records while data on corporate reputation were obtained from the Reputation Institute’s RepTrak scores. Findings Linear mixed model analyses demonstrated that a firm’s prior reputation moderates the relationship between corporate philanthropy and changes in corporate reputation during a downward trend. That is, changes in corporate charitable giving and corporate reputation covaried positively for firms with an existing favorable reputation. However, for firms with an unfavorable reputation, there was an inverse relationship between changes in corporate giving and corporate reputation. The interaction between the variables was prevalent only during an economic downturn. Practical implications The findings provide firms with relevant information on conditions that affect how changes in charitable giving are likely to impact corporate reputation. Originality/value This study is the first to look at the effects of annual changes in corporate charitable giving on corporate reputation and adds to the research literature by demonstrating the complexity of the relationship by identifying two key factors that should be taken into considerations when developing annual budgets for charitable giving.

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Ahmad, Ammar. "CSR or ISO Certifi cation: What Does Really Matter for Consumer in Developing Countries ?" IBT Journal of Business Studies 15, no. 1 (2019): 95–111. http://dx.doi.org/10.46745/ilma.jbs.2019.15.01.08.

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This empirical study was aimed to discover the impact of corporate social responsibility (CSR) and international standardization of organization (ISO) on corporate reputation (CR) and corporate reputation’s effect on consumer loyalty (CL). In addition, the relationship of corporate reputation & trust (T), corporate reputation with consumer company identification (CCI) was also examined. Lastly the association of consumer company identification, trust and consumer loyalty (CL) was also analyzed. The data was collected from 500 students of three different universities and survey instrument was administrated. Overall, eight hypotheses were examined to confirm the relationship among variables by using the CFA (Confirmatory Factor Analysis) and structural equation modeling (SEM) was used to test the validity of the instrument with the help of AMOS and SPSS software. The result indicated that ISO and environmental CSR has direct relationship with corporate reputation. Corporate reputation had direct association with trust. Whereas, corporate reputation was significantly positive related with consumer company identification. Subsequently, Trust also showed positive relation with loyalty and positive relationship was found between consumer company identification and consumer loyalty. Furthermore, results showed that community development- corporate social responsibility had no relationship with corporate reputation and corporate reputation was significantly related with customer loyalty. The findings of this study contribute in the literature provided instrument authenticity and adaptability in Pakistani context. In this study limitations and future recommendations were also provided.

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Zhou, Xiangyun. "Can the dual-rating regulation improve the rating quality of Chinese corporate bonds?" PLOS ONE 16, no. 12 (December 2, 2021): e0259759. http://dx.doi.org/10.1371/journal.pone.0259759.

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We developed a dual-reputational rating shopping model to introduce public and institutional reputations. Investor’s and regulator’s penalty rates are described as public and institutional reputations, respectively. We achieved the available conditions of single-rating and dual-rating regulations to prevent rating inflation in this model. To examine the regulatory effects of different types of regulations on Chinese corporate bond ratings, we utilize panel ordered logit models. Theoretical analysis and empirical tests show that, when the reputation effect is low, the single-rating regulation is better at improving rating quality, and when the reputation effect is high, the dual-rating regulation induces rating agencies to provide more accurate ratings. Compared to the regulatory effects of the single-rating and the multi-rating regulations, the dual-rating regulation most effectively improves the rating quality of corporate bonds and prevents rating inflation.

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Bromley, Dennis B. "Relationships between personal and corporate reputation." European Journal of Marketing 35, no. 3/4 (April 1, 2001): 316–34. http://dx.doi.org/10.1108/03090560110382048.

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The psychological study of personal reputation has implications for the study of corporate identity and reputation. One set of implications deals with the way organisations are perceived by members of internal and external groups. Another set deals with the relationships between identity and reputation. Historical trends suggest the possibility of a shift of emphasis from the study of individual organisations to the study of similarities and differences between organisations. The size, shape and multiplicity of corporate reputations appear to be neglected areas of research. Other issues include: language usage, the distribution of attributions, visual identity, subculture, cognitive functions, ideals, and leadership.

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Hasan, Mahamudul, and Md Maqbul Hossain. "Corporate Recognition Award and Reputation Dimensions on Corporate Reputation Consequences." International Journal of Asian Business and Information Management 12, no. 3 (July 2021): 191–204. http://dx.doi.org/10.4018/ijabim.20210701.oa12.

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The present study aims to investigate the influence of corporate recognition award and corporate reputation dimensions on corporate reputation consequences which are trust, satisfaction, loyalty, and positive word-of-mouth advertisements. Moreover, the study also shows the mediating impact of corporate reputation between corporate recognition award and satisfaction and loyalty. The results of the study show that corporate recognition award and corporate reputation have significant influence on trust, satisfaction, loyalty, and word-of-mouth influence. The corporate recognition dimensions also have a significant influence on corporate reputation consequences except the dimension good employer. The mediating analysis shows that corporate reputation partially mediates between corporate recognition award and satisfaction and loyalty. The results of the study indicate that corporate recognition award and corporate reputation can significantly influence corporate reputation consequences. Moreover, corporate recognition award can make a strong positive impact on consumer perception and response when the reputation of the organization is strong and positive.

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Wartick, Steven L. "Measuring Corporate Reputation." Business & Society 41, no. 4 (December 2002): 371–92. http://dx.doi.org/10.1177/0007650302238774.

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Vendelø, Morten Thanning. "Narrating Corporate Reputation." International Studies of Management & Organization 28, no. 3 (September 1998): 120–37. http://dx.doi.org/10.1080/00208825.1998.11656743.

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Lewis, Stewart. "Measuring corporate reputation." Corporate Communications: An International Journal 6, no. 1 (March 2001): 31–35. http://dx.doi.org/10.1108/13563280110381198.

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Balleisen, Edward J., Sally Clarke, Jonathan M. Karpoff, Jonathan Macey, Ron Harris, and Christy Ford Chapin. "Corporate Reputation Roundtable." Business History Review 87, no. 4 (2013): 627–42. http://dx.doi.org/10.1017/s0007680513001062.

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Kaul, Asha, Avani Desai, and Vaibhavi Kulkarni. "Corporate Reputation Decoded." Vikalpa: The Journal for Decision Makers 40, no. 2 (June 2015): 252–53. http://dx.doi.org/10.1177/0256090915590328.

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Vig, Silvija, Ksenija Dumičić, and Igor Klopotan. "The Impact of Reputation on Corporate Financial Performance: Median Regression Approach." Business Systems Research Journal 8, no. 2 (September 1, 2017): 40–58. http://dx.doi.org/10.1515/bsrj-2017-0015.

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Abstract Background: In recent years, reputation has become an important risk concern for companies around the world. Deloitte Global Survey highlights the reputation risk as the top strategic business risk in 2014. This is also proven by a research conducted by AON Global Risk Management Survey in 2015 and Allianz Risk Barometer Survey in 2016 which finds a loss of reputation as one of the biggest risks for business executives. Furthermore, the importance of reputation is confirmed by the fact that reputation accounts for more than 25 percent of a company’s market value and the total market capitalization of the S&P500 companies. Objectives: To investigates the relationship between corporate reputation and financial performance. Methods/Approach: The survey of the paper was conducted in 2015 in Croatia. The questionnaire for assessing corporate reputation contained three reputational dimensions: products and services, corporate integrity, and organizational performance while the financial dimensions contained indicators of EVA, ROCE, ROA, ROE and the financial stability coefficient. Hierarchical regression methods were applied in the analysis. Results: This research leads to the conclusion that some dimensions of corporate reputation can be important predictors of financial performance. Conclusions: Results of the research could be a valid motivation for business executives to consider reputation risk as a critical issue of corporate business strategy.

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Zhaldak, H., and М. Chuprina. "MANAGING THE REPUTATIONAL RISKS OF THE COMPANY TAKING INTO ACCOUNT THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY." Market economy: modern management theory and practice 20, no. 1(47) (April 1, 2021): 175–84. http://dx.doi.org/10.18524/2413-9998.2021.1(47).227015.

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The main stages that can be used to diagnose the level of development of the company's reputation are detailed. Thus, most of the enterprises engaged in corporate social responsibility initiatives are in the 2nd (32 %) and 3rd (36 %) stages, respectively. It has been established that in order to achieve a positive financial and economic effect from corporate social responsibility projects in the long term, it is worth implementing projects at the level of forming a strategy and developing an internal corporate culture. The influence of reputational risks on the development of business reputation has been substantiated. The definition of reputational risks in the sphere of corporate social responsibility was clarified and the main characteristics of the stages of reputation risk management were considered. Based on research conducted by Global RepTrak (2019), the main areas of risk occurrence in the field of corporate social responsibility are highlighted. The practical significance of the results obtained lies in the fact that their application in the activities of companies helps to ensure the business reputation and capitalization of the company based on the use of the concept of corporate social responsibility.

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Garud, Raghu, Leonard N, and Joseph Lampel. "Part V: Other Consequences of Corporate Reputation: Product announcements and corporate reputations." Corporate Reputation Review 1, no. 2 (July 1997): 114–18. http://dx.doi.org/10.1057/palgrave.crr.1540029.

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Moreno Domínguez, María Jesús, María Pilar Martín Zamora, Isabel Serrano Czaia, and Lázaro Rodríguez Ariza. "Reputation and leadership: a study about reputational transfer in family and non-family firms." Cuadernos de Gestión 22, no. 1 (February 10, 2022): 65–80. http://dx.doi.org/10.5295/cdg.211465mm.

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The main objective of this paper is to determine the influence of the family on the reputational transfer between the company and its manager. In the field of family businesses, the strong identification of the family with the company has led to the study of the relationship between corporate reputation and the level of family involvement. However, the mutual transfer of reputation between the family business and its manager has yet to be investigated. For this reason, the study also aims to contrast that the corporate reputation contributes to that of its manager, studying how the presence of a family in the management and/or control of the company affects this relationship. To this end, using the rankings published by the Spanish Corporate Reputation Monitor (MERCO) of the most reputable companies and leaders in Spain for the period 2001-2017, different econometric models have been formulated with panel data. The results obtained, with important practical implications, contribute to reputation research and, especially, to the literature on family businesses. In this sense, the results show not only that the family nature of the company gives a reputational advantage to the company and its leader, but also that the reputation of the family business managers is transferred to the corporate reputation in a shorter period of time than when the company does not share this nature.

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Guru, Dr B. P. Mahesh Chandra, Dr N. Sanjeeva Raja, M. Dileep Kumar, and M. Parashivamurthy M. Parashivamurthy. "Corporate Reputation Management: An Advertising Perspective." Paripex - Indian Journal Of Research 3, no. 4 (January 15, 2012): 141–43. http://dx.doi.org/10.15373/22501991/apr2014/45.

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Landgraf, Ellen, and Ahmed Riahi‐Belkaoui. "Corporate Disclosure Quality and Corporate Reputation." Review of Accounting and Finance 2, no. 1 (January 2003): 86–95. http://dx.doi.org/10.1108/eb027003.

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Gray, Edmund R., and John M. T. Balmer. "Managing Corporate Image and Corporate Reputation." Long Range Planning 31, no. 5 (October 1998): 695–702. http://dx.doi.org/10.1016/s0024-6301(98)00074-0.

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Kaul, Asha. "“Doing” the act: Lenovo and corporate reputation." Emerald Emerging Markets Case Studies 2, no. 8 (October 17, 2012): 1–16. http://dx.doi.org/10.1108/20450621211299547.

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Subject area The case is positioned in the domain of building, managing and communicating corporate reputation. It discusses the entry of Lenovo in the Indian market where the company faced reputational challenges. Definition of a corporate reputation strategy which was aligned to the overall strategy of the company, helped Lenovo traverse difficult terrains. The case would be relevant for courses on corporate reputation, communication and strategy. Study level/applicability The case is targeted at MBA students, corporate and PR professionals. The case can be used for MBA courses or management development programmes on corporate reputation, communication, and strategy. Case overview The case brings out key elements of entry into an emerging market flooded with international, well-positioned players and discusses the entry of Lenovo in the Indian market where the problem was compounded by perceptions of Chinese origin. How does Lenovo bring about a turnaround in positioning, building, communicating and managing reputation, how does it steer stakeholder opinion in its favour? Will Lenovo India be able to replicate the success model in China? The case presents the challenges and discusses the strategies adopted by Amar Babu, MD Lenovo to bring about a change in the existing perceptions of stakeholders. Expected learning outcomes To discuss strategies for building corporate reputation. To critically examine and analyze the strategies adopted by Lenovo India to build reputation and gain market share. To analyse links between strategy generation and reputation management. Supplementary materials Teaching notes are available, please consult your librarian to access these.

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Dos Santos, Isabela de Araujo Bernardo, and Robério Dantas De França. "Analysis of the relationships between corporate reputation and tax avoidance of Brazilian companies." Contabilidad y Negocios 17, no. 34 (November 14, 2022): 117–41. http://dx.doi.org/10.18800/contabilidad.202202.005.

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This article aims to analyze the relationship between corporate reputation and tax avoidance of Brazilian companies. Unlike previous research that observed reputational damage caused by tax reduction strategies deemed abusive or illegal, the purpose of this research is to analyze whether, once established, corporate reputation is likely to influence the level of tax avoidance of Brazilian companies. The research sample comprises a total of 180 publicly traded companies, totaling 1,800 observations in the period from 2010 to 2019. Panel data regression (fixed effect with FE-LSDV estimators and random effect - RE) was used to test the effects of corporate reputation on tax avoidance. The main results indicate that companies with a strong reputation are paying more taxes, on average, and are less aggressive in tax strategies. In addition, companies with a strong reputation have larger book-tax-differences (BTD).

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Usman, Berto. "CSR Reports, CSR Disclosure Quality, and Corporate Reputations: A Systematic Literature Review." Indonesian Journal of Sustainability Accounting and Management 4, no. 1 (June 5, 2020): 28. http://dx.doi.org/10.28992/ijsam.v4i1.166.

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This paper provides a critical review of the literature addressing the relationships between corporate social responsibility (CSR) reports, their disclosure quality, and their effects on corporate reputation. CSR reports are deemed important to legitimate a company’s existence with its stakeholders. However, there is a debate around the use of this form of voluntary disclosure as the sole means of managing corporate reputation. To prepare for the emerging discourses, this study draws upon 90 papers published in leading academic journals, discussing related topics from the early 1990s to 2018. Hence, this paper proposes for discussion of two major research questions: (1) whether CSR reports are associated with corporate reputations and (2) whether the quality of CSR disclosures is associated with corporate reputations. Along with the two proposed questions, the potential premise for a future empirical test is presented in a systematic exhibition.

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Tieman, Marco. "Measuring corporate halal reputation." Journal of Islamic Marketing 11, no. 3 (July 18, 2019): 591–601. http://dx.doi.org/10.1108/jima-05-2018-0095.

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Purpose The purpose of this paper is to introduce a new framework to measure corporate halal reputation. In this conceptual paper, the “Corporate Halal Reputation Index” is proposed, which acts as predictor for corporate halal reputation and sales in Muslim markets. Design/methodology/approach This paper builds further on previous work published in the Journal of Islamic Marketing on Islamic Branding. Research propositions are constructed on the drivers and moderating variables of corporate halal reputation. Findings Halal authenticity, trustworthiness of halal certification body, messages by company and supply chain partners, messages by external stakeholders and the moderating variables category of Islamic brand and sensitivity of product are expected to determine the corporate halal reputation. Alignment between the corporate halal reputation drivers and halal market requirements will be critical for brands to earn and protect their license to operate in Muslim markets. Research limitations/implications This conceptual paper proposes that halal authenticity, trustworthiness of halal certification body, messages by company and supply chain partners, and messages by external stakeholders, as well as two moderating variables, are essentially determining the corporate halal reputation. However, empirical research is needed through a case study and survey research to validate the proposed “Corporate Halal Reputation Index” and test these research propositions. Practical implications This study shows that corporate halal reputation management is different from conventional corporate reputation management. The corporate halal reputation index should be measured and included in balanced scorecards at top management level. Originality/value The “Corporate Halal Reputation Index” is envisioned to be the new key performance indicator for both the top management and halal committee (halal management team) operating in Muslim markets. As there is an evident lack of academic research in the field of corporate halal reputation management, it provides an important reference for corporate communication and Islamic branding and marketing.

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Lee, Sun Young. "How can companies succeed in forming CSR reputation?" Corporate Communications: An International Journal 21, no. 4 (October 3, 2016): 435–49. http://dx.doi.org/10.1108/ccij-01-2016-0009.

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Purpose The purpose of this paper is to explore the channels companies use to communicate their corporate social responsibility (CSR) messages and to test the effectiveness of those channels – specifically, press releases, corporate websites, CSR reports, corporate Facebook pages, and TV advertising – on forming companies’ CSR reputations. Design/methodology/approach The two primary methods used in this study were secondary analysis of existing data and content analysis. The study sample was the 101 companies in the Reputation Institute’s 2014 CSR ranking of the 100 most highly regarded companies (two companies were tied) across 15 countries. Findings Corporate websites and CSR reports were the most common channels for CSR communications, but press releases – through their impact on news articles – and general corporate Facebook pages were the only effective channels in forming CSR reputation. Originality/value This study provides empirical evidence of the effectiveness of various CSR communication channels; it not only focuses on CSR reputation, a specific aspect of corporate reputation which has not been studied in this context before, but also examines several different channels simultaneously, in contrast to previous studies which have only investigated one or two channels at a time.

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Derevianko, Olena. "Reputation stability vs anti-crisis sustainability: under what circumstances will innovations, media activities and CSR be in higher demand?" Oeconomia Copernicana 10, no. 3 (September 30, 2019): 511–36. http://dx.doi.org/10.24136/oc.2019.025.

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Research background: The difference of war and peace can help gain an under-standing of the differences in the management of a company's reputation in terms of its stability as compared to the state of a reputation crisis. The question of practical confirmation, which is left open, is whether there is a positive correlation between the anti-crisis activity of the reputation management system and its stability in a long-term perspective, or whether these two factors are inversely related. Purpose of the article: This research is essentially aimed at studying the impact of innovation activity, media activity, and corporate social responsibility on reputational stability as well as on anti-crisis reputational sustainability. Methods: Indicators of innovation activity, media activity, corporate social responsibility, reputational stability, and anti-crisis reputational sustainability were collected in a sample of the most frequently mentioned in the media leading companies of the Ukrainian economy (N = 315), using an online survey done among 110 industry experts within the framework of the Reputation ACTIVists All-Ukrainian Ranking of Corporate Reputation Management Quality over February-March'2019 period. Structural equation modeling (SEM) in using the maximum likelihood estimation method was applied to examine the associations between above-mentioned indicators, according to the aim of the study. Findings & Value added: The results of our study revealed: 1) the existence of a significant correlation between CSR and reputational stability; 2) innovative and media activity are the most significant variables to provide anti-crisis sustainability; 3) CSR is less important for ensuring anti-crisis sustainability than for maintaining reputational stability; 4) anti-crisis sustainability is significantly more dependent on media activity than reputational stability is. By better understanding the roles of innovation activity, media activity, and corporate social responsibility, the company’s management in Ukraine can leverage the results of the study to improve reputation management performance, differentiating approaches in circumstances of a crisis and stability.

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van Luijk, Henk. "Competition and Corporate Reputation." Society and Economy 25, no. 2 (October 1, 2003): 159–70. http://dx.doi.org/10.1556/socec.25.2003.2.4.

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Lewis, Stewart. "Reputation and corporate responsibility." Journal of Communication Management 7, no. 4 (October 2003): 356–66. http://dx.doi.org/10.1108/13632540310807494.

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Schultz, Majken. "Corporate Reputation From Within." Corporate Reputation Review 20, no. 3-4 (October 3, 2017): 171–72. http://dx.doi.org/10.1057/s41299-017-0037-0.

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Sethi, S. Prakash. "Globalization and Corporate Reputation." Corporate Reputation Review 11, no. 2 (June 2008): 115. http://dx.doi.org/10.1057/crr.2008.10.

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Kelley, Bob. "Corporate Reputation and Competitiveness." Long Range Planning 36, no. 2 (April 2003): 206–7. http://dx.doi.org/10.1016/s0024-6301(03)00011-6.

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Brown, Tom J. "Corporate Reputation and Competitiveness." Corporate Reputation Review 5, no. 4 (January 2003): 368–70. http://dx.doi.org/10.1057/palgrave.crr.1540185.

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Tipurić, Darko, and Dina Tomšić. "Reputational dynamic capability – What’s board got to do with it." Corporate Board role duties and composition 11, no. 2 (2015): 241–53. http://dx.doi.org/10.22495/cbv11i2c1art7.

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The power of intangible corporate assets, on disposal to board and management provide immense possibilities to enhance corporate performance. Dynamic capabilities and corporate reputation are the most salient of a kind, beside knowledge. While the relevant literature about both phenomena is ample, their synergic impact on the corporate performance is lacking. The main challenge of the paper is to seal this important gap by proposing an integrated framework of dynamic capabilities and corporate reputation. In particular, by examining the mediating role of corporate reputation in corporate interactions, the reputational capability is shaped to enhance the corporate sensibility to changes in its operating ecosystem, prior to its competition, therefore assuring corporate fitness. This new breed of dynamic capability is designed as a driver of the firm’s market and non-market based competitiveness. In order to empirically verify this new mechanism, the research results conducted in Croatia are presented. The model is designed as generic in nature, hence is suitable for applying to other intangible corporate assets and dynamic capabilities interaction analysis

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Bechan, Nirvana. "Top determinants of corporate reputation management." Communicare: Journal for Communication Studies in Africa 27, no. 1-2 (October 20, 2022): 1–18. http://dx.doi.org/10.36615/jcsa.v27i1-2.1738.

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Positive reputation is a valuable corporate asset and needs to be managed proactively inresponse to new threats entering the marketplace. Recent events have shown that the reputationof an organisation can take years to build, yet takes only a few seconds to destroy. In this study,it is suggested that knowing the top determinants of current reputation management can onlyhelp to enhance the business objectives of an organisation by contributing to the bottom lineand gaining a competitive advantage. This paper looks at what communication managers in toplistedcompanies operating in South African consider the top determinants of managing corporatereputation in their organisations to be. The paper draws links between managing organisationalreputation and stakeholder management, and provides valuable findings for communicationspecialists working in positions of management.

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Resnick, Jeffrey T. "Corporate reputation: Managing corporate reputation – applying rigorous measures to a key asset." Journal of Business Strategy 25, no. 6 (December 2004): 30–38. http://dx.doi.org/10.1108/02756660410569175.

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Ingenhoff, Diana, Alexander Buhmann, Candace White, Tianduo Zhang, and Spiro Kiousis. "Reputation spillover: corporate crises’ effects on country reputation." Journal of Communication Management 22, no. 1 (February 5, 2018): 96–112. http://dx.doi.org/10.1108/jcom-08-2017-0081.

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Purpose The purpose of this paper is to examine how varying degrees of media-constructed associations between organizations and their home countries affect audience perceptions of such associations and, subsequently, how recipients attribute crisis responsibility and reputational damage to the home country. Additionally, the paper investigates if pre-crisis country image can buffer negative effects of the crisis for the country. Design/methodology/approach The authors hypothesize that the strength of actor associations in media reports about crises affects recipients’ cognitive processes of crisis responsibility attribution and, thus, the “direction” of reputational damage (corporation vs country). Empirically, the authors analyze the effects of different levels of actor association in crisis reports (strong actor association vs weak actor association) regarding a Chinese corporation in a one-factorial (between-subjects) experimental design; and the intervening effect of China’s country image prior to the crisis. Participants for the study lived in Switzerland and the USA. Findings The effect of different actor associations presented in the media on perceived association between a corporation and its home country is confirmed. Furthermore, these varying perceptions lead to significantly different tendencies in people’s ascriptions of crisis responsibility (corporation vs country), and different degrees of reputational fallout for the home countries. Finally, the data did not confirm a moderating effect of pre-crisis country image on the reputational damage caused by the crisis. Research limitations/implications The study contributes to the understanding of key factors in the formation of crisis attributions as well as insights for the study of country image and public diplomacy. Practical implications It provides a new approach for corporate communication and public diplomacy to analyze the complex interdependencies between countries and internationally visible and globally known corporations, which potentially affect the country’s perception abroad. Social implications Particularly for smaller countries that cannot rely on political and economic power to defend national interests in a global context, their “soft power” in terms of reputation and country image can play a central role in their political, economic, and cultural success. Originality/value The paper applies a new conceptual framework and methodology to analyze how both mediated and cognitive associations between different actors influence attribution of responsibility in crises, and how these associations ultimately bear on reputation spillover for the different actors.

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Seebach, Christoph, Roman Beck, and Olga Denisova. "Analyzing Social Media for Corporate Reputation Management." International Journal of Business Intelligence Research 4, no. 3 (July 2013): 50–66. http://dx.doi.org/10.4018/ijbir.2013070104.

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The business agility concept reflects an organization’s need to develop sensing capabilities for being able to respond to changes in the business environment. Therefore, intelligent information systems are needed to support decision makers with accurate and timely information. Since corporate reputation is among the most valuable assets, organizations need efficient measuring techniques to manage it. Recently, due to the advent of social media new reputational challenges have emerged for firms, since such technologies significantly increase the risk for being associated with negative issues. Therefore, organizations should utilize there IT-systems for actively sensing social media content as a basis for a quick response to reputational threats. Accordingly, the authors provide an empirical example on how firms might improve reputation management through sensing social media. Specifically, the authors analyze a dataset of 271,207 messages about an American Bank collected on Twitter. For their empirical investigation, the applied automated sentiment analysis and manual content analysis.

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Journal articles on the topic 'Corporate Reputation'

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