Dissertations / Theses: 'Corporate Reputation'

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Seemann, Ralph. "Corporate Reputation Management durch corporate communications /." Göttingen : Cuvillier, 2008. http://d-nb.info/990426491/04.

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Szöcs, Ilona, Bodo B. Schlegelmilch, Thomas Rusch, and Hamed M. Shamma. "Linking cause assessment, corporate philanthropy, and corporate reputation." Springer, 2016. http://dx.doi.org/10.1007/s11747-014-0417-2.

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This study analyzes the link between cause assessment, corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting. Findings show that corporate philanthropy can improve perceptions of the corporate reputation dimensions, but the results vary between customers and non-customers and depend on the country setting. (authors' abstract)

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Akcijonaitis, Gintaras. "Reputaciją įtakojantys veiksniai verslo sektoriuje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2006~D_20110709_151346-30949.

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Šio darbo tikslas yra nustatyti veiksnius, kurie įtakoją organizacijos reputaciją. Siekiant darbo tikslų atskleidimo iš pradžių buvos analizuojamos diferencijuotos ir analoginės mokyklų autorių mintys, ko pasėkoje buvo prieita prie teoretikų kaip Balmer, Bromley, Fombrun (diferencijuotos mokyklos atstovai), reputacijos koncepcijos, kuri pažymi, kad organizacijos reputacija yra įmonės ankstesnių veiksmų ir pasekmių atspindys, kuris parodo organizacijos gebėjimą paskirstyti rezultatą publikai. Ji laiko atžvilgiu yra ilgalaikiškesnė nei įvaizdis. Tuo tarpu įvaizdis gali būti greitai keičiamas ir melagingas, be to reputacija yra siejama publikos patirtimi su organizacija. Darbe taip pat atlikta organizacijos įvaizdžio ir identiteto koncepcijų analizė bei palyginimas su organizacijos reputacija, kadangi šios sąvokos yra glaudžiai susijusios ir dažnai painiojamos tarpusavyje. Organizacijos įvaizdis tai vidinės ir išorinės organizacijos publikos nuomonių bei pažiūrų visuma, o įmonės identitetas yra organizacijos savęs pristatymas, priklausantis nuo charakteristikų, kurios organizaciją pateikia savo elgesio pavyzdžiu, simbolių ir ryšių pagalba. Esminis skirtumas tarp šių koncepcijų yra tas, kad organizacijos identitetas tai būdas, kuriuo organizacijos nariai vertina savo organizaciją, įvaizdis tai būdas, kuriuo organizacija prisistato visuomenei ir reputacija tai būdas kuriuo visuomenė vertina organizaciją. Remiantis „Financial times“ bei „Fortune“, išskirti šeši pagrindiniai... [toliau žr. visą tekstą]
The aim of this paper is to demonstrate the factors that have an influence over the reputation of organization. In order to achieve the goals of the paper the analysis of the authors’ thoughts from differential and analog schools has been made. The outcome of Balmer, Bromley, Fombrun (the representatives of differential school) is the concepts of reputation that signify that the reputation of organization is the result of past actions and that shows the capability of organization to allocate the result to the public. Reputation is more sustained than the image in terms of time. In addition image can be changed quickly and can be untrue; reputation on the other hand is more associated with the experience of organization. The analysis of organizational image and identity concepts has been made and a comparison with organizational reputation has been done. This has been done because these two concepts are associated and sometimes understood as synonyms. The image of organization is the summation of the inner and external public opinions; the identity is the presentation of organization, dependable on the characteristics that represent the organization by using symbols, examples and communications. The main difference between these concepts is that the identity of organization is a mean by which the members of organization value the organizations; the image is a mean by which organization presents itself to the society; reputation is a mean by which the society values the... [to full text]

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Reddiar, Chantel Amanda. "Building corporate reputation : a director’s perspective." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/25673.

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Corporate reputation has evolved into a strategic and intangible corporate asset and accordingly directors, as custodians of corporate reputation, are tasked with building and managing corporate reputation as a source of competitive advantage. The purpose of this research is to ascertain the extent of the operationalisation of corporate reputation and the perspectives of directors as to the manner in which they perceive, value, build and manage corporate reputation. A critical review of the corporate reputation literature evidenced much ambiguity as to the definition of corporate reputation, whilst the value and competitive advantage of corporate reputation, has been empirically established. The literature within this realm fails to adequately address the operalisation of this construct and accordingly, this study attempts to address the apparent void in the academic literature by offering empirical evidence as to the manner in which directors build and manage a company’s reputation by proposing a framework to guide directors in their endeavours. In order to gauge director’s perspectives, 12 semi-structured, in-depth interviews were conducted with the directors of a multi-national company based in South Africa. The company operates in a highly regulated and competitive industry and the research findings demonstrate that corporate reputation is indeed acknowledged as a key, intangible asset. Whilst the directors did not possess clear insight into building and managing corporate reputation, several key themes emerged and the findings are consolidated into a proposed framework and a portfolio of the dimensions of corporate reputation are established. This study lays the foundation for further studies within the realm of operationalising corporate reputation, particularly as a source of competitive advantage. Copyright
Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
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Tromp, Sallyanne Lindsey. "Corporate reputation management : reconciling identity-image gaps." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/23270.

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A good corporate reputation is extremely valuable, and confers substantial benefits to the organisation. In order to better manage their corporate reputation, companies need to align their corporate identity and corporate image. Where they do not align and there are gaps, company directors need to identify and reconcile those identity-image gaps.In this research study, corporate reputation, and specifically image and identity, is investigated to understand whether there is gap between how the company views itself (corporate identity) and how it is viewed by its stakeholders (corporate image).Directors' perceptions of gaps between corporate identity and corporate image were explored through a qualitative research methodology that focussed on collecting primary data using an exploratory, phenomenological approach. Ten depth interviews were conducted with directors of companies operating in South Africa, who were selected through convenience sampling.A framework is proposed to assist the management of corporate reputation by reconciling identity-image gaps in companies. The core causes of these gaps are found in the company, the staff of the company, and in the external marketplace. Once these identity-image gaps are identified and acknowledged, mechanisms are proposed to reconcile the gaps through focusing on knowledge management, relationship management, communication, trust and implementation.
Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
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Tracey, Noel Patrick. "Corporate reputation and financial performance : underlying dimensions of corporate reputation and their relation to sustained financial performance." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/67787/1/Noel_Tracey_Thesis.pdf.

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This thesis examined the relationship between firms' corporate reputation and their future financial performance. Corporate reputation was represented by measuring the level of senior executives' attention to a number of intangible firm' resources (e.g. financial reputation, service culture) within firms' annual reports over a 17 year period. Initial findings suggested there was only a small relationship between reputation and future performance which lead to a reformulation of the problem. Reputation was posited to be a source of corporate resilience that helped firms with stronger reputations to sustain superior financial performance in times of difficulty, as well as allowing them to rebound more quickly from performance decline. Results suggest this interpretation of corporate reputation as well as indicating that industry sectors operate in different reputational 'domains' in which the relative importance of financial versus stakeholder aspects of corporate reputation varies.

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Barbato, Massimo-Maria. "Measuring corporate reputation through online social media." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2016. http://amslaurea.unibo.it/12434/.

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What is corporate reputation? How can it be measured? These two questions have been widely discussed by academics, without coming to a shared definition or evaluation methodology. Each research gave its own corporate reputation definition, but all the studies agree on one point: corporate reputation is the result of the relationship between a company and its stakeholders. On the stakeholder’s opinion rely most of the corporate rep- utation measurement techniques that have been proposed during the past years, techniques that were criticized. In this work, we have investigated if corporate reputation can be evaluated from social media data We focused on the Volkswagen scandal and the buzz it created within the Twitter social network. VW’s scandal was chosen because its widely covered evolution through time and its broad effects on VW’s financial performance. In order to fulfill the research goal, tweets about VW (from 28/8/15 - to 6/6/16) were collected. This vast dataset was firstly analyzed and not VW’s related elements were re- moved. The remaining part of it was then classified in two main groups: tweets about VW, but not related to the scandal, and the ones that specifically referred to VW’s wrongdoing. Once the two sets were obtained, each of their elements were evaluated with a sentiment analysis software and after the opinion extraction was calculated the daily aggregated sentiment through a custom-built process, defined to adapt to the Twitter domain. This aggregation produced two different daily sentiment score: the general public opinion about VW and the judgement about the scandal. The work led to excellent results in the not-relevant elements removal phase and the classification one, but the opinion aggregation did not produce significant outcomes. This final results should not be considered as a research drawback, instead they represent a starting point for further analysis on the opinion creation process.

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Polo, Andrea. "Essays in corporate restructuring, reputation and law." Thesis, University of Oxford, 2012. http://ora.ox.ac.uk/objects/uuid:7785081d-93c5-4453-9cbf-021306430f17.

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This dissertation consists of three essays which examine topics at the intersection of law and finance. The first essay investigates the role of regulatory sanctions and reputational damage in financial markets. We study the impact of the announcement of enforcement of financial and securities regulation by the UK’s financial regulators on the market price of penalized firms. We find that reputational sanctions are very real: their stock price impact is on average almost 9 times larger than the financial penalties imposed. Furthermore, reputational losses are confined to misconduct that directly affects parties who trade with the firm (such as customers and investors). In the second essay we analyze the costs and benefits associated with secured creditor control in bankruptcy. We do it by studying the highly contested practice of UK pre-packs, where a deal to sell the business is agreed before publicly entering into bankruptcy. Contrary to widespread criticism that this procedure leads to collusion, we find no evidence of exploitation of conflict of interests and we find that it preserves the value of the business and maximizes recovery in circumstances in which a public announcement of bankruptcy would destroy value. In small businesses where secured creditors are concentrated the benefits of their control seem to outweigh the costs. Finally, in the last essay we examine whether mandatory shareholder voting prevents wealth destruction in corporate acquisitions. We study the UK setting where all large transactions must have shareholder approval. We observe that such Class 1 transactions always get consent. Nevertheless, there is a striking difference between the performance of acquirers between Class 1 and other transactions. The finding is most pronounced for transactions in a narrow neighbourhood of the size threshold, and is robust to a large set of controls for confounding effects.

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Canayaz, Mehmet Ihsan. "Essays in political finance and corporate reputation." Thesis, University of Oxford, 2017. https://ora.ox.ac.uk/objects/uuid:8553f55f-187d-4a21-b6f9-5b8009b81127.

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This dissertation consists of three essays which examine topics in finance, political science and corporate reputation. The first essay investigates the movement of individuals between government positions and private sector employment in the United States. We study how such movements influence federal government contracting decisions and stock market returns. We show that the firms which will soon hire government officials receive valuable government contracts, beat consensus earnings forecasts, and outperform in the stock market. Managers of these firms can successfully forecast future firm earnings that come as a surprise to equity analysts. Our findings support a quid pro quo hypothesis, in that firms hire government officials in exchange for valuable government contracts. In the second essay I analyse how the committee seniority system in the United States House of Representatives fosters shifts in federal government contracts towards districts of senior committee members. These shifts induce heterogeneity in firm-level investment and hiring activities, future profitability and long-run stock market returns. They also drive sizable investment spillovers through local supply chains and influence future election results. I show that an investment strategy that exploits the ramifications of committee seniority on local corporate activities generates abnormal stock market returns up to 7.03% per year. Finally, in the last essay we undertake an analysis of the value that the stock market attaches to consumer reputation. Using an extensive database of brand imagery surveys, we capture consumers' perceptions of firms and their products in a small number of key factors and show that the stock market attaches considerable value to them. We also examine whether the stock market values consumer reputation correctly and record evidence that it does not always do so, particularly for firms with good value for money products, and during recessions and periods of weak investor sentiment. These results are confirmed by earnings forecast errors of equity analysts. The trading behaviour of investors suggests that it is retail investors who are particularly prone to misprice consumer reputation during such periods.

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Soleimani, Abrahim. "Essays on Corporate Reputation: Antecedents and Consequences." FIU Digital Commons, 2011. http://digitalcommons.fiu.edu/etd/419.

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This dissertation studied the determinants and consequences of corporate reputation. It explored how firm-, industry-, and country-level factors influence the general public’s assessment of a firm’s reputation and how this reputation assessment impacted the firm’s strategic actions and organizational outcomes. The three empirical essays are grounded on separate theoretical paradigms in strategy, organizational theory, and corporate governance. The first essay used signaling theory to investigate firm-, industry-, and country-level determinants of individual-level corporate reputation assessments. Using a hierarchical linear model, it tested the theory based on individual evaluations of the largest companies across countries. Results indicated that variables at multiple analysis levels simultaneously impact individual level reputation assessments. Interactions were also found between industry- and country-level factors. Results confirmed the multi-level nature of signaling influences on reputation assessments. Building on a stakeholder-power approach to corporate governance, the second essay studied how differences in the power and preferences of three stakeholder groups – shareholders, creditors, and workers – across countries influence the general public’s reputation assessments of corporations. Examining the largest companies across countries, the study found that while the influence of stock market return is stronger in societies where shareholders have more power, social performance has a more significant role in shaping reputation evaluations in societies with stronger labor rights. Unexpectedly, when creditors have greater power, the influence of financial stability on reputation assessment becomes weaker. Exploring the consequences of reputation, the third essay investigated the specific effects of intangible assets on strategic actions and organizational outcomes. Particularly, it individually studied the impacts of acquirer acquisition experience, corporate reputation, and approach toward social responsibilities as well as their combined effect on market reactions to acquisition announcements. Using an event study of acquisition announcements, it confirmed the significant impacts of both action-specific (acquisition experience) and general (reputation and social performance) intangible assets on market expectations of acquisition outcomes. Moreover, the analysis demonstrated that reputation magnifies the impact of acquisition experience on market response to acquisition announcements. In conclusion, this dissertation tried to advance and extend the application of management and organizational theories by explaining the mechanisms underlying antecedents and consequences of corporate reputation.

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Moleleki, Matawana Aletta. "How the behaviour of corporate leaders affects corporate reputation / Moleleki M.A." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7285.

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Reputation is the strongest determinant of any corporation’s sustainability. Stock prices can always come back, and business strategies can always be changed, but when an organisation’s reputation is gravely injured, its recovery is difficult, long term, and uncertain. It is quite notable in the corporate industry that individual corporate leaders possess some reputation. Consider leaders like The Oppenheimers, Jack Welch, Steve Jobs, Bill Gates, Richard Branson, Patrice Motsepe, Martha Steward, Maria Ramos, and Nonkululeko Nyembezi–Heita. In many cases, the person becomes synonymous with the company. The image and reputation of the CEO becomes the image and reputation of the company. A risk on their reputation is a threat to the survival of the enterprise. Leaders who have built a strong corporate reputation know what it takes: an internal culture that forges a positive opinion of the company by successfully coping with both expected and anticipated challenges. They know that Public Relations is not a bandage that will cover risky behaviour. Most of all, they know that they must understand the role played by their behaviour; that the public’s perception does not end only with the product, but also with who leads the corporation and how. They know that their leadership style, strategies and personal lives are of public interest, and that every company’s solution must be unique. Cross–disciplinary theorists view corporate reputations as strategic assets and as a source of economic value. A good feeling about a company, its activities, workplace, past performance and future prospects by key stakeholders can lead to positive stakeholder decisions about the company. Corporate reputation has attracted interest from a wide range of academic disciplines. It is also a growing focus for business and media attention. This paper examines the construct of corporate reputation, and the effect brought about by the behaviour of the iii corporation’s leadership. Firstly, I define reputation in terms of the perceived experiences of stakeholders and their emotions, while the consequences of reputation are defined as the behavioural support of stakeholders towards the business. I then move on to consider how reputation has been measured by applying the corporate Reputation Quotient (RQ) of Harris–Fombrun. The RQ is a comprehensive measuring method of corporate reputation that was created specifically to capture the perceptions of any corporate stakeholder group, such as leaders, consumers, investors, employees, or key influencers. The instrument enables research on the drivers of a company's reputation, and allows the comparison of reputations both within and across industries. With a clearer understanding of the construct of corporate reputation and the allied constructs of image and identity, researchers are now well placed to test the relationships widely claimed by practitioners between corporate reputation and other variables, such as corporate leaders, commercial performance, employee and customer satisfaction. The review ends by illustrating some of the issues that can be assessed from the basis of a clearer conceptualisation of reputation and its measurement.
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.

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Björk, Josephine, and Sahar Hallal. "Anseende - Hot or Not? : En explorativ studie i hur stora svenska företag ser på begreppet anseende." Thesis, Södertörn University College, School of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-3629.

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There are many views in the concept of corporate reputation and the massive research in the area tends to result in many new definitions. Research has shown that a good corporate reputation has a positive relation to Sustainable Competitive Advantage, financial performance and attraction to competent employees. The many views in the concept make it especially interesting to examine the view on corporate reputation in a perspective of big Swedish corporations. Another interesting area to examine is whether the companies manage their reputation or not. The empirical findings of this essay are based on qualitative interviews to get a deeper understanding in the area of reputation. In the analysis the empirical findings were linked to the theoretical framework chosen for the study and earlier research in the area. Through this study it has been shown that companies are defining reputation as a part of the brand. They also explain reputation as the stakeholders aggregated view of a company. The companies manage their reputation, but as an integrated component in the work of brand and communication. The companies had difficulties in separating the concept of reputation andthe concept of brand.

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Van, Gellecum Yolanda. "The determinants of organisational reputation /." [St. Lucia, Qld.], 2003. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17240.pdf.

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Gallagher, Ann T. "Empathy during times of crisis and corporate reputation." Thesis, Gonzaga University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=1538993.

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How an organization responds to victims is central to crisis communication management and protecting organizational reputation. While there is significant literature about best practices for crisis response, one area which has not been explored is the relationship of empathic communication and corporate reputation during times of conflict. This study examined this relationship through a study of the British Petroleum Gulf Oil crisis of 2010. The qualitative study used focus groups with working professionals and personal interviews with communication experts. The research is grounded in Coombs' (1998) Situational Crisis Communication Theory (SCCT), and Benoit's (1977) image restoration theory, which is used to describe how organizations respond to accusations to maintain a favorable reputation. The study found that empathy during a crisis has a positive influence on corporate reputation. This study supplements the existing literature on best practices for crisis response strategies. The application of this research is valuable to organizations because it will help them handle crises, protect its stakeholders, improve the conditions of its victims, and preserve their reputation. Further research is necessary to determine if the use of empathy during non-crisis situations also has an impact on organizational reputation, and to explore the relationship between the role of empathy and corporate financial performance.

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Schaarschmidt, Mario [Verfasser]. "Corporate Reputation, Employees, and Social Media / Mario Schaarschmidt." Koblenz, 2021. http://d-nb.info/1241541639/34.

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Spear, Sara. "Investigating the role and significance of corporate stories in corporate reputation management." Thesis, University of Portsmouth, 2015. https://researchportal.port.ac.uk/portal/en/theses/investigating-the-role-and-significance-of-corporate-stories-in-corporate-reputation-management(9a24deca-8993-4f27-aab0-869ac95076f9).html.

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A recent topic of academic interest within corporate reputation is the use of stories to build reputation. However, there is little empirical research in this area. This thesis investigates how stories are used as a corporate identity cue and the influence of stories on audiences (particularly organisation members), in order to bring insight into the role and significance of stories in corporate reputation management. The empirical study was conducted in two stages. The first stage involved content analysis of corporate history stories identified from the websites of 200 organisations in the for-profit and non-profit sectors. The second stage involved case studies of two organisations in the UK energy industry, with qualitative and quantitative data collected using semi-structured interviews, documentary research, and observation research. The findings indicate that corporate stories can be used as a corporate identity cue by conveying reputation platforms which express corporate personality. However, the extent to which platforms are conveyed through corporate stories varies, indicating that the use of stories as a corporate identity cue is also variable. Using impression management theory to interpret corporate stories indicates that stories can influence audiences’ impressions of an organisation, and organisation members’ thinking, feelings, and behaviour. These findings bring new insight to the impression management literature, as well as supporting the existing literature. However, the findings indicate that stories need to be perceived as relevant and credible in order for stories to influence organisation members. Also, limited awareness of stories by managers and a lack of training in using stories are likely to limit the use of stories in corporate reputation management. The thesis contributes to the corporate story literature by developing a framework illustrating how corporate stories act as a corporate identity cue and influence audiences. Guidance is also provided for managers regarding the use of corporate stories as part of corporate reputation management. Future research should build on this study by investigating corporate stories from the perspective of a wider range of stakeholder groups, and in other industry and organisational contexts.

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Hoffmann, Kerstin. "Handling Reputation Crises : How three organisations managed to restore their undeservedly damaged reputations." Thesis, Umeå University, Umeå School of Business, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1843.

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Truong, Huong Ngoc. "Corporate governance, regulatory enforcement actions and reputational loss in the banking industry." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/131202/1/Huong%20Ngoc_Truong_Thesis.pdf.

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This thesis examines the relevance of corporate governance to the likelihood of bank misconduct and subsequent reputational loss over the period 2000-2014. Regulatory enforcement actions issued by major U.S. banking supervisors are used to identify whether a bank has engaged in misconduct. I adopt the residual method to estimate the magnitude of reputational loss following the announcement of enforcement actions, and observe that potential reputational loss plays an important role in disciplining banks' behavior. I find board heterogeneity (i.e., board size and diversity) is significantly non-linearly associated with the likelihood of bank misconduct and the magnitude of the reputational loss.

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Pan, Qing. "Measuring multinational corporations' reputation in China." HKBU Institutional Repository, 1998. http://repository.hkbu.edu.hk/etd_ra/146.

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Kim, Jin Wook, and Jin Wook Kim. "The Effect of Managerial Reputation on Corporate Tax Avoidance." Thesis, University of Oregon, 2012. http://hdl.handle.net/1794/12397.

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Prior literature suggests that tax avoidance is an effective way to enhance firm value. However, there appears to be considerable cross-sectional variation in tax avoidance, and it is not clear why some firms do not take full advantage of the tax avoidance opportunities being used by others. This study examines whether managerial reputation, as proxied by high-profile awards to top managers, is helpful in explaining corporate tax avoidance. The empirical results show that, relative to a matched control group, firms managed by a celebrity manager have significantly higher cash and GAAP effective tax rates in the three year period following the manager's first award than preceding the award. This result is consistent with the conjecture that celebrity managers, for fear of being labeled as "poor citizens," engage in less tax avoidance once they have an established reputation.

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Berg, Janette-Erika, and Sofia Blomqvist. "Managing Corporate Reputation : Management Challenges to Communicate the Corporate Identity in a SME." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-161271.

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During the times of fast phased global business, organizations must discover new ways to make functional strategies to survive, so the search for competitive advantage remains the main objective for companies. Intangible assets are increasingly essential for value creation for firms due to their valuable, rare, inimitable, non-substitutable nature. Particularly corporate reputation can be identified as an essential intangible asset possessed by a firm, due to its tacit nature. Hence, managing and understanding the antecedent of corporate reputation management is crucial for gaining competitive advantage. Moreover, focus on valuing and understanding the intangibles is essential for SMEs, which usually possess fewer resources for evaluating and managing these resources compared to large and more structured companies. Worldwide SMEs are in general representing over half of the economy, and enhanced business performance can further positively influence on the economic wealth. We were able to identify a research gap since there are no studies on how to utilize corporate reputation management in the SME context without a large scale of resources or the separate marketing department. We want to fill the gap by providing empirical evidence on the process of improving reputation management in Finnish SME setting. The purpose of this thesis is to gain more in-depth understanding of the prevailing corporate identity and communication in the SME and how to utilize these as an antecedent of corporate reputation by evaluating the internal managerial perceptions of the Finnish engineering installation company, Alpha Group. Furthermore, the aim is to give practical suggestions for managing corporate reputation by implementing an appropriate way to communicate the desired corporate identity both internally and externally. A framework has been created from the previous literature where a process for managing corporate reputation is compiled. Corporate identity represents an antecedent of corporate reputation, whereas corporate communication can be seen as a management tool to manage it. To fulfill the purpose of the thesis, a qualitative study was conducted, with eight semi-structured interviews with the top and middle managers of Alpha Group. Through the interviews, we gained a more in-depth understanding of the current condition of corporate identity as well as internal and external communications. From our findings, we could conclude that scarcity of resources is limiting the development of intangible resources in Alpha Group. Reputation of Alpha Group is based on the operational factors, rather than managed intentionally, so currently it is strongly associated only to serve their clients. Corporate identity was found unclear within the organization and the organization did not have strategy for corporate communications. This has caused unidentifiable corporate identity within organization, which has led to scattered corporate identity between different locations and business units. We will provide practical recommendations for managers of SMEs in general and for Alpha Group, on how to manage corporate identity and establish corporate communication systems.

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Ball, Steven. "An interactive perspective on corporate branding using organisation identity theory." Thesis, University of Nottingham, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.324116.

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Chun, Rosa. "Strategic management of corporate reputation : : Aligning image and identity." Thesis, University of Manchester, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488192.

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Shirin, Artyom. "Evaluating the effects of corporate reputation on employee engagement." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/23051.

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This study explores the previously less researched impact of corporate reputation on employees, more specifically on employee engagement. Employee engagement and corporate reputation are concepts that have been receiving attention in both business and academia alike, especially in view of the economic turmoil of the past decade as both constructs have been shown to affect profits. The study was designed in a way to measure the impact of employees’ perceptions of corporate reputation on their engagement with the corporation, while controlling for the state of their psychological contract with the organisation. An online survey of 509 employees from a large South African bank provided the data to which a Structural Equation Model (SEM) emanating from the theoretical background was fitted. The results of the model unequivocally confirmed that corporate reputation perceptions are an important predictor of employee engagement. It was also found that psychological contract breach influences both perceptions of reputation by employees and employee engagement directly. The implication is that corporate reputation can have a strong influence on tangible results through employee engagement.
Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
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Vecchi, Federica. "Analisi automatica della corporate reputation attraverso il topic modeling." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amslaurea.unibo.it/8384/.

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Questo elaborato tratta dell'importanza dell'analisi testuale tramite strumenti informatici. Presenta la tecnica più utilizzata per questo tipo di analisi il: Topic Modeling. Vengono indicati alcuni degli algoritmi più sfruttati e si descrivono gli obiettivi principali. Inoltre introduce il Web Mining per l’estrazione di informazioni presenti nel web, specificando una tecnica particolare chiamata Web Scraping. Nell'ultima sezione dell’elaborato viene descritto un caso di studio. L’argomento dello studio è la Privatizzazione. Viene suddiviso in tre fasi, la primi riguarda la ricerca dei documenti e articoli da analizzare del quotidiano La Repubblica, nella seconda parte la raccolta di documenti viene analizzata attraverso l’uso del software MALLET e come ultimo passo vengono analizzati i topic, prodotti dal programma, a cui vengono assegnate delle etichette per identificare i sotto-argomenti presenti nei documenti della raccolta.

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Ismail, Zurina Binti. "Reputation of Malaysian car brands : comparing views of customers and dealers." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/reputation-of-malaysian-car-brands-comparing-views-of-customers-and-dealers(77bfa119-5df2-446c-9e5b-6aad61894a2a).html.

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Previously, an organisation's attributes (corporate appeal, product and services, social responsibility, vision and leadership, workplace environment, and financial performance) were used as determinants of corporate reputation. In other words, corporate reputation was measured using a multidimensional single construct. However, there are arguments suggesting that, in order to obtain more accurate conclusions, an organisation's attributes need to be treated as antecedents whereby organisation's attributes are used to predict corporate reputation. Thus, this study is aimed at testing the impact of an organisation's attributes that is product, corporate personality and corporate responsibility on corporate reputation, and the mediating effect of corporate reputation in influencing stakeholders' purchase intention. Malaysia national car brands are used as a case reference for this study. Using a quantitative research approach, this study found that not all attributes contribute to positive reputation and intentions. The impact of each attribute varies across different stakeholder groups and across brands. Using a sample of 419 automobile customers and 300 Malaysia national car dealers, this study shows that only corporate personality has a positive and significant influence on corporate reputation and it is consistent across both groups and brands. Corporate responsibility, on the other hand, is found to have a positive influence on corporate reputation assessed by customers, but is not significant for dealers. The effect of customers' and dealers' satisfaction on the products is rather mixed. Results from this study provide empirical evidence that reputation should not be measured using a multidimensional single construct in order to draw a more accurate conclusion. This study also contributes to practice as it provides a distinct view for corporations to establish good rapport and to assist in developing effective strategies for the relevant groups of stakeholders. Recommendations are also discussed to provide focus for future research.

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Toscano, Francesca. "Essays in Empirical Corporate Finance:." Thesis, Boston College, 2017. http://hdl.handle.net/2345/bc-ir:107368.

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Thesis advisor: Fabio Schiantarelli
Thesis advisor: Thomas J. Chemmanur
After the 2007 financial crisis, a big attention has been dedicated to credit ratings. Whether ratings are capable to provide the most precise and timely information is a question that has been tackled from different angles. The possibility to discipline credit ratings via a regulatory mechanism, the influence that ratings may play on corporate governance decisions and the information they deliver in comparison to other financial intermediaries are the main points that this dissertation aims to address. The first paper compares the behavior of standard or issuer-paid rating agencies, represented by Standard & Poors (S&P) to alternative or investor-paid rating agencies, represented by the Egan-Jones Ratings Company (EJR) after the Dodd- Frank Act regulation is approved. Results show that both S&P and EJR ratings are more conservative, stable and, on average, lower after the Dodd-Frank implementation. However, EJR ratings are higher for firms that may generate high revenue for the rater. Additionally, I find that, after the regulation, S&P cares more about its reputation. Exploiting a measure that captures the bond marketís ability to anticipate rating downgrades, I show that, after Dodd-Frank, bond market anticipation decreases for S&P but increases for EJR, suggesting that S&P ratings are timelier. Finally, I study how the bond market responds to rating changes and how firms perceive ratings in their decision to issue debt in the post-Dodd-Frank period. Results suggest that both S&P downgrades and upgrades generate a greater bond market re- sponse. On the contrary, only EJR upgrades have a magnified effect on bond market returns. The greater informativeness of S&P ratings after Dodd-Frank is confirmed by the meaningful impact of these ratings on firm debt issuance. The second paper (coauthored with Annamaria C. Menichini) studies the relationship between credit rating changes and CEO turnover beyond firm performance. Using an adverse selection model that explicitly incorporates rating change related turnover, our model predicts that a downgrade triggers turnover, more so the lower the managerial entrenchment, but that this relation is weaker when the report provided by the rating agency is more reliable. Our empirical results support these predictions. We show that downgrades explain forced turnover risk, with the new CEO chosen outside the firm that has received the negative credit rating change. In addition, we find that the relation between rating changes and management turnover is stronger when the degree of managerial entrenchment is low, for firms characterized by a high level of investment and for firms less exposed to rating fees. Finally, we show that this relation has weakened in the post-2007 crisis period, in coincidence with the increased reputational concerns of the rating agencies. The results are robust to endogeneity concerns. The third paper (coauthored with Thomas J. Chemmanur and Igor Karagodsky) focuses on equity analysts, issuer-paid and investor-paid ratings. Equity analysts' forecasts and ratings assigned by issuer-paid credit rating agencies such as Standard and Poorís (S&P) and by investor-paid rating agencies such as Egan and Jones (EJR) all involve information production about the same underlying set of firms, even though equity analysts focus on cash flows to equity and bond ratings focus on cash flows to bonds. Further, the two types of credit rating agencies differ in their incentives to produce and report accurate information signals. Given this setting, we empirically analyze the timeliness and accuracy of the information signals provided by each of the above three types of financial intermediary to their investor clienteles and the information flows between these intermediaries. We find that the information signals produced by EJR are the most timely (on average), and seem to anticipate the information signals produced by equity analysts as well as by S&P. We find that changes in leverage are associated with lower EJR ratings but higher equity analysts' recommendations; further, credit rating changes by EJR have the largest impact on firms' investment levels. We also document an investor attention effect (in the sense of Merton, 1987) among stock and bond market investors in the sense that changes in equity analyst recommendations have a higher impact than either EJR or S&P ratings changes on the excess returns on firm equity, while EJR rating changes have a higher impact on bond yield spreads than either S&P ratings changes or changes in equity analyst recommendations. Finally, we analyze differences in bond ratings assigned to a given firm by EJR and S&P, and find that these differences are positively related to the standard proxies for disagreement among stock market investors

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Xu, Tao. "Employee views of corporate reputation and the influence of the psychological contract." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/employee-views-of-corporate-reputation-and-the-influence-of-the-psychological-contract(c24068dd-f7c3-47a1-834c-ba6985c5aec6).html.

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Focusing on corporate identity (i.e. employee view of corporate reputation), this study is an analysis of the employee branding process encompassing an antecedent (PC; psychological contract), a mediator (CI; corporate identity), consequences (OI and OC; organisational identification and commitment), and a covariant (EP; employee personality). Customers and employees are the two most important stakeholder groups of a business organisation. A review of the existing literature suggests that research into corporate reputation predominantly takes a customer perspective. In contrast, the employee view of corporate reputation has rarely attracted academic attention. For this reason, the value of this study is justified not only by the importance of employer brand as a strategic asset that drives competitiveness, but also by the paucity of academic research into the employee branding process over the years. Previous literature suggested that the employee psychological contract directly influences employees' organisational commitment. Based on a survey of 390 employees from 14 firms in the UK and China (PRC), a structural equation model has been developed and tested. It shows that the effect of PC is better seen as indirect and operating via corporate identity (i.e. the employee view of corporate reputation) and their sense of identification. Both corporate identity (Agreeableness) and organisational identification have strong influences on employees' organisational commitment. Both corporate identity (Agreeableness and Competence) and identification mediate the effect of the psychological contract on commitment. Further, this study shows that the personality of the employee can influence their perceptions of the content of the psychological contract. Employee personality also covaries with their perceptions of corporate identity. This study also has several practical implications. In order to enhance organisational identification and commitment managers need to, first, promote corporate identity dimensions of agreeableness (e.g. friendly, supportive, trustworthy) and competence (e.g. reliable, leading, secure); second, clearly communicate management willingness to offer a series of employment inducements and try to keep these promises. Finally, managers should introduce personality tests into the recruitment and selection process and hire applicants who score high in agreeableness (e.g. friendly, cooperative, compassionate) and conscientiousness (e.g. efficient, organised, achievement-oriented).

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Lloyd, Stephen. "Corporate reputation ontology and measurement : a thesis submitted to AUT University in fulfillment of the degree of Doctor of Philosophy (PhD), 2007." Click here to access this resource online, 2007. http://hdl.handle.net/10292/409.

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The focus of this research is on the development of ontology and on a more effective way to measure corporate reputation that takes into consideration the orientations of a company’s various stakeholders. The focus by researchers and by practitioners on corporate reputation and on its management attests to an expanding interest. Yet there remains disparate knowledge about how corporate reputation should be defined; about what are its key components; about the relationships between those components and about how corporate reputation should be measured. This point to a need for clarification: to develop a methodology based on ontology of corporate reputation that has relevance for a company’s various stakeholder groups. This research builds on a review of the academic literature and employs text analysis, the nominal group technique and a quantitative survey among stakeholders about the reputation of a high profile company. Theory-driven analysis provides insights into the corporate reputation construct and into a tool for measurement that takes into consideration stakeholder perceptions of a company’s reputation. The results of the study indicate that, in the eyes of its stakeholders, a company’s reputation is driven by nine factors: image, identity, management leadership, performance, corporate brand, products and services, financial performance, ethical management and leadership, and corporate leadership. Not all nine components share the same degree of relevance for stakeholders: different stakeholder groups rank the importance of the components of corporate reputation differently; they evaluate the reputation of the same company differently. The drivers of stakeholders’ overall evaluations of a company’s reputation vary by stakeholder segment. Stakeholder groups are seen to display the characteristics of segments.

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Bishop, Genevieve Anne. "Corporate reputation management, a method for creating proactive, adaptive organizations." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/MQ59471.pdf.

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Twehues, Jennifer Elisabeth. "Exploring the management of corporate reputation in Germany's business environment." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/49961.

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Thesis (MBA)--Stellenbosch University, 2004.
Some digitised pages may appear illegible due to the condition of the original hard copy
ENGLISH ABSTRACT: Since the 1990's researchers have been adding different perspectives to the phenomenon of corporate reputation and its management (Fombrun, 2002a: x; Gotsi & Wilson, 2001: 99). To some extent, the growing attention paid to this topic has come from a consciousness about prevailing trends in the current business landscape, such as the ongoing globalisation, the proliferation of media, the public's new focus on transparency and social responsibility, as well as an avalanche of corporate crises. Yet, besides leading to an unfortunately high fragmentation of the study subject in the academic area, a result of this rapidly increasing interest seemed to be a lack of practitioner's knowledge about the nature, potential, and practical implication of this new management issue (Abratt, 2001: 368). With the general aim to examine this assumed gap between reputation theory and practice, this empirical study therefore presents a preliminary attempt to explore how corporate reputation is approached in real business life. It focuses on the German business environment and seeks to investigate companies' current understanding of corporate reputation, as well as their moves towards fostering and protecting it. To be able to explore corporate reputation management in this particular business environment, the study uses a qualitative research design, for which a range of in-depth interviews are conducted with 18 managers of German companies. The results of this empirical research reveal how German companies understand, value, and approach the issue of reputation and its management. Examining the responses, it becomes evident that, although German companies attach high importance to the reputation issue, even with regard to a strategic consideration, they demonstrate a less specific and less pro-active approach when putting reputation management into practice. After all, this research project informs academics about areas in reputation management that still require theoretical underpinning, whereas practitioners can gain unique insights into what the current reputation management practice looks like and how it could possibly be improved. Thus, the ultimate value of this study stems from providing a bridge which enables these two groups to learn from and move towards one another.
AFRIKAANSE OPSOMMING: Navorsers het sedert die 1990s verskillende bydraes met betrekking tot die begrip, die reputasie van 'n maatskappy en die bestuur daarvan, gemaak (Fombrun, 2002a: x; Gotsi & Wilson, 2001: 99) Die groeiende belangstelling in hierdie onderwerp het tot 'n mate te doen met die bewuswording van heersende tendense in die sake-omgewing: toenemende globalisering; groei van die media; die publiek se aandrang op deursigtigheid en sosiale verantwoordelikheid; sowel as 'n stortvloed van korporatiewe krisisse. Tog, benewens die feit dat hierdie belangstelling tot die ongelukkige verbrokkeling van die studie-onderwerp op akademiese gebied lei, volg daar ook 'n gebrek aan praktiese kennis aangaande die aard, potensiaal en praktiese implikasies van hierdie nuwe bestuursgeskilpunt (Abratt, 2001: 368). Die doel van hierdie studie is om ondersoek in te stel na die veronderstelde gaping tussen die teorie en praktyk van reputasie-bestuur. Hierdie empiriese studie behels 'n voorlopige ondersoek na die hantering van 'n maatskappy se reputasie in die sake-wêreld. Dit fokus op die sake-omgewing in Duitsland en doen ondersoek na maatskappye se huidige opvattings oor korporatiewe reputasie sowel as die pogings wat deur maatskappye aangewend word om sodanige reputasie te bevorder en te beskerm. Die studie gebruik 'n kwalitatiewe ondersoekmetode in 'n poging om die bestuur van die korporatiewe reputasie in hierdie spesifieke sake-omgewing te ondersoek. Daar is gebruik gemaak van 'n aantal in-diepte onderhoude wat met 18 bestuurders van Duitse maatskappye gevoer is. Die bevindings van hierdie empiriese ondersoek dui aan hoe Duitse maatskappye die kwessie van maatskappy-reputasie, en die bestuur daarvan, begryp, na waarde skat, en benader. 'n Ontleding van die respondente se terugvoer lewer stawende getuienes dat, alhoewel hulle baie waarde heg aan die kwessie van reputasie, selfs met betrekking tot strategiese oorwegings, Duitse maatskappye 'n minder gedefinieerde en minder pro-aktiewe benadering volg sover dit die praktiese bestuur van reputasie betref. Ten slotte word bydraes gemaak ten opsigte van die akademiese kennis in die veld van reputasie-bestuur wat steeds mank gaan aan 'n teoretiese onderbou, terwyl die praktiese veld unieke insigte met betrekking tot huidige praktyke in reputasie-bestuur, en hoe dit verbeter kan word, bykry. Die uiteindelike waarde van die studie lê daarin dat dit kennis verskaf wat hierdie twee groepe bymekaar kan laat leer, en nader na mekaar kan laat beweeg.

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Leonard, Anne. "Corporate reputation risk in relation to the social media landscape." Thesis, University of Pretoria, 2009. http://hdl.handle.net/2263/67762.

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Organisations are vulnerable in terms of the potential reputation damage social media can cause. Social media provide a voice to all, whether it be based on fact or fiction. A low tolerance for corporate wrongdoing (however minor), deep-rooted anti-corporate sentiments and the demand for compliance with the triple context philosophy fuel social media conversations about brands. Potentially damaging reputation incidents often grow to full-blown crises due to the intensity, reach and immediacy of social media. Thus the ultimate question organisations face is how they should manage this specific management dilemma. This study followed the interpretive qualitative approach in a comparative case study. Four South African organisations from the tertiary (services) sector participated in the study. Three executives in each organisation (communication/marketing, risk management and social media specialists) participated in interviews. A number of secondary sources (organisational and archival documents) were also included in each case study. The empirical results and literature suggest that organisations need a multi-pronged approach to navigate this management dilemma. The first leg is Enterprise Risk Management (ERM), which should be grounded in corporate strategy and encompass the entire organisation. The interconnectedness of risks and organisational dynamics confirm that linear thinking would not address problems adequately. Establishing a risk culture in organisations is pivotal and would enable the implementation of ERM. All employees, not just the board or executive managers, ought to feel compelled to report and manage risks according to specific policies and procedures. They need to understand their potential contribution to shielding their organisation from damaging factors. The second leg is purposeful corporate reputation management. This approach is deliberate and ought to guide the corporate communication strategy. While a chief executive officer or board carry the ultimate symbolic responsibility for corporate reputation, all employees ought to understand their roles in a reputation culture, with the emphasis on avoiding reputation damage. Training employees regarding corporate reputation and appropriate social media behaviour are valued within most organisations. The final leg pertains to understanding crisis management in the broadest sense and social media crises in particular. Preventing issues from escalating into crises is the ideal. Managing an organisation’s reactions to such incidents One participating organisation illustrated the need for carefully weighed responses when it incurred a boycott campaign when a specific population segment. This thesis further considers the notion of a management framework to deal with reputation risk in relation to the social media landscape. Organisations agree that the fluidity of social media and society make such a notion futile. However, they agree on a number of key principles such as executive level knowledge of and involvement, well-established response procedures and adequately equipped teams of specialists. The original contribution of this thesis lie in both the propositions in relation to each of the objectives and the suggested framework for the management of corporate reputation risk in relation to the social media landscape.
Communication Management
PhD
Unrestricted

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Kim, Jeong. "The link between service quality, corporate reputation and customer responses." Thesis, University of Manchester, 2011. https://www.research.manchester.ac.uk/portal/en/theses/the-link-between-service-quality-corporate-reputation-and-customer-responses(ebf696e5-af44-488b-a360-1fadbeaf0224).html.

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The academic study of corporate reputation is still relatively new. At issue is how best to measure this important construct. This thesis argues that there are two, apparently competing, approaches and aims to shed light on both their inter-relationship and their relative efficacy in explaining the influence of reputation on the customer. The work also considers whether service quality, representing the experience the customer has of the firm, is more or less linked to either aspect of reputation. The first approach, based on reputation as cognition and drawing on role expectation theory, is exemplified by the Reputation Quotient (RQ). The second based upon reputation as affect and based upon prior work in brand personality is exemplified by the Corporate Character Scale (CCS). The study considers five variables and their inter-relationships, service quality, role-based reputation, character-based reputation, customer satisfaction and customer commitment. A number of hypotheses are proposed from the literature to predict such relationships. These are combined into a single model which is tested using Structural Equation Modelling and data from a survey of 642 customers of four retailers. The validity of the proposed model and of specific hypotheses was further examined by testing alternative models. The results show that: the two aspects of corporate reputation are both influenced by service quality, (rather than vice versa); that while there is some evidence to support the idea of a causal route from cognitive aspects of reputation and to the affective (rather than vice versa) that in reality the relationship might best be thought of as bidirectional i.e. as a co-variance. However, the affective aspect of corporate reputation appears more critical and therefore useful in determining satisfaction and commitment. Finally the causal ordering of reputation to satisfaction and commitment are supported, rather than vice versa.This study contributes to our understanding of the links between corporate reputation, service quality, customer satisfaction and commitment in a service setting. By doing so it also contributes to the practical management of corporate reputation by confirming the importance of the affective aspect of corporate reputation and of service quality in its creation.

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Tuck, Jacqueline. "Corporate reputation in the Australian mining industry : A stakeholder perspective." Thesis, University of Ballarat, 2009. http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/62582.

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This study contributes to corporate reputation theory through the identification of stakeholder specific reputations in the mining industry and further understanding of the complex reputation formation processes. It provides a framework for understanding the formation of reputation at stakeholder level, including the stakeholder network effects and the industry effects in the reputation formation processes for stakeholder groups
Doctorate of Philosophy

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Pauldén, Therése, and Karolina Nilsson. "Crisis Communication through Social Media, yay or nay? : A Qualititative Study of Stakeholder´s Corporate Reputation." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-77605.

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Purpose:The purpose of this paper is to extend the understanding of stakeholders’ corporate reputation regarding a brand’s crisis communication. Research Questions: How are stakeholders’ cognitive reputation affected after exposure of the crisis communication and the generated eWOM? How are stakeholders’ affective reputation affected after exposure of the crisis communication and the generated eWOM? Methodology:The research was of qualitative nature and had an explorative approach. The collection of data was done by semi-structured interviews based on a convenience sample of six respondents. Findings:The results of this study indicated that the crisis communication had a higher impact on the respondents’ corporate reputation than the eWOM had. The generated eWOM worked as an influential factor of the corporate reputation rather than the dominant factor in connection to corporate reputation. The crisis communication is proposed to be a dominant factor affecting one’s corporate reputation of a brand, even though one’s corporate reputation of a brand previous to the crisis lays the foundation for how one is affected. Research limitations:Since this study applied the crisis communication of two fashion-retailer brands, there was a limitation by aiming the focus towards the fashion industry. Previous corporate reputation towards these two specific brands may also have affected the results.

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Broman, Christopher, Robin Cabander, and Emilia Karlsson. "How graduating students perceive the staffing and recruitment industry : A study on corporate reputation." Thesis, Jönköping University, JIBS, Business Administration, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1300.

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Purpose: The purpose of this study is to measure and compare the corporate reputation of four staffing and recruitment companies, from the perspective of graduating students.

Background: Corporate reputation is a concept that has interested researchers for the last four decades, and still the concept incorporates a number of varied definitions, contexts and measurement methods (Gotsi & Wilson, 2001). Along with definition ambiguity comes also measurement concerns such as whether to aggregate or disaggregate several perspectives into one general index of a company’s reputation. Most researchers agree that corporate reputation is a suitable concept when describing the perceptions that stakeholders have of a company, and that it can only be ascribed to one company. This study takes the perspective to investigate one external stakeholder group of staffing and recruitment companies - graduating students. The group is of interest because it can possibly become an internal stakeholder group - employees.

Method: For this study a quantitative method has been applied and an investigation has been made through a survey. Methodology about measuring corporate reputation is discussed, and lay ground for the empirical data collection. An altered version of the Harris-Fombrun Reputation Quotient (RQ) is used, in order to achieve better fit of the instrument and to attain higher reliability and validity.

Conclusion: The purpose of this study has been fulfilled by measuring corporate reputation from the perspective of graduating students. empirical data from 125 students has been collected, and four corporate reputations of staffing and recruitment companies have been measured. The findings are not valid for generalisability but enough to give a good estimation of the population of interest. In addition, a disaggregated analysis of the RQ components has confirmed the findings. Using the methodology of the theoretically based Harris- Fombrun Reputation Quotient further validates the findings. Graduating students perceive Academic Work in the most positive way, in respect to the other companies.

Syfte: Syftet med denna studie är att mäta och jämföra anseendet av fyra bemannings- och rekryteringsföretag, utifrån avgångsstudenters perspektiv.

Bakgrund: Företagets anseende är ett teoretiskt koncept som har intresserat forskare de senaste årtiondena och fortfarande råder delade meningar om definitioner, sammanhang och mätmetoder rörande konceptet (Gotsi & Wilson, 2001). Med tvetydiga definitioner kommer även oklarhet gällande mätningsmetod, som till exempel om man ska summera flera intressenters åsikter till ett övergripande index eller inte. Forskare är eniga om att företagets anseende är ett passande koncept när man ska beskriva de åsikter intressenter har om ett företag. Denna studie undersöker en specifik grupp av bemannings- och rekryteringsföretags externa intressenter, nämligen avgångsstudenter. Denna grupp är intressant då de kan komma att bli interna intressenter, via anställning av ett företag.

Metod: Denna studie har en kvantitativ inriktning och undersökningen har utförts med hjälp av en enkät. Metodiken i att mäta företags anseende genom att använda sig av league tabeller och pilotstudier diskuteras och ligger till grund för empiriinsamling. Användandet av en anpassad version av Harris-Fombrun Reputation Quotient (RQ) ger studien ökad validitet och reliabilitet.

Slutsats: Syftet med denna studie har blivit uppnått genom att mäta företagens anseende ur avgångsstudenters perspektiv. Empirisk data från 125 studenter har samlats ihop och fyra bemannings- och rekryteringsföretags företagsanseenden har blivit uppmätta. Resultatet kan inte generaliseras för en större population, men den kan användas för att ge en bra indikation hur åsikterna för den specifika populationen är. Vidare har en uppdelad analys av komponenterna i RQ gjorts vilket har kunnat säkerställa resultaten i den totala RQ. Användandet av den teoretiskt grundade RQ ger ytterligare validitet åt resultaten. Avgångsstudenter har mest positiva åsikter om Academic Work i jämförelse med de andra undersökta företagen.

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Orcinha, Rita Maria Matos. "A associação entre a reputação do líder e a reputação da organização que lidera." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14674.

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Mestrado em Marketing
A reputação pode ser vista como um conjunto das perceções dos stakeholders, que refletem tanto a imagem como a identidade da organização (Davies, Chun, Silva, & Roper, 2001). A presença do líder como referência principal nas organizações e a possibilidade da sua reputação estar associada à reputação da organização que lidera tem sido objeto de estudo, nem sempre conclusivos. Esta dissertação pretende compreender se existe uma associação entre a reputação do líder e a reputação da empresa que o mesmo lidera. Estuda-se essa associação no contexto empresarial de três organizações - Facebook, Instagram e WhatsApp, detidas pela mesma pessoa - Mark Zuckerberg. É utilizada a perspetiva de reputação de Davies, Chun, Silva e Roper (2001) e o instrumento de medida é a Escala de Carácter Corporativo. Foi realizado um estudo quantitativo, com uma amostra por conveniência, através de um inquérito por questionário aplicado online com 304 respostas válidas. Os resultados obtidos indicam que existe uma possível relação entre a reputação do líder e a reputação da empresa que lidera, uma vez que, apesar das perceções de reputação não serem idênticas, existe uma correlação positiva entre ambas, no qual se realçam as dimensões de empreendedorismo, sofisticação e concordância.
Reputation can be argued as a collective perception, created by the stakeholders, which combines an organisation's image and identity (Davies, Chun, Silva, & Roper, 2001). The leader's presence, as the main reference of an organisation, and the probability that their reputation may influence corporate reputation, has been studied and claimed in some, and sometimes, not conclusive researches. This dissertation aims to understand the relationship between the leader's reputation and corporate reputation. To study the link between both reputations, three companies - Facebook, Instagram and WhatsApp, hold by the same leader - Mark Zuckerberg, were assessed. A quantitative analysis was undertaken using the reputation concept and Corporate Character Scale of Davies, Chun, Silva and Roper (2001), as a measuring instrument. Through an online questionnaire, and a convenience sampling, 304 valid responses were obtained. Although the perception of both reputations were not identical, the results indicate that there is a possible relationship between the leader's reputation and corporate reputation due to the positive correlation between them, focusing on the high correlation levels of the dimensions: enterprise, chic and agreeableness.
info:eu-repo/semantics/publishedVersion

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Sukhdeo, Bernice Lara. "Social axioms as antecedents of corporate reputation in South African banking." Thesis, University of Pretoria, 2020. http://hdl.handle.net/2263/79762.

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Reputation is an important customer choice criterion in banking, a sector characterised by intangible services and limited opportunity for pre-purchase evaluation. It has been shown that while companies may communicate their reputation in a particular way, responses to reputation stimuli are not homogeneous, resulting in calls in the literature to understand sources of variation in customer responses. This study investigated whether an individual’s social axioms, that is, an individual’s general beliefs about the world were such a source of individual difference and influenced corporate reputation and behavioural intention among middle-high income South African banking customers. Conceptualising corporate reputation as customer perceptions (beliefs and attitude) led to adoption of the reasoned action approach as the study’s theoretical basis. Each of the social axioms dimensions, namely, fate control, religiosity, reward for application, social complexity and social cynicism, was hypothesised to influence customers’ beliefs about their bank and behavioural intention. Following a deductive approach and adopting a positivistic paradigm, quantitative data was collected from 636 middle-high income customers of the top five South African retail banks using an online questionnaire. The conceptual model was tested using partial least squares structural equation modelling. The study’s results confirmed that social axioms are a source of individual difference, can explain variances in customers’ beliefs, and are therefore antecedents of corporate reputation. Reward for application has the strongest relationship with customers’ beliefs while the relationship between social cynicism and beliefs was statistically insignificant. Effects of all social axioms dimensions apart from social cynicism were completely mediated in series by beliefs and attitude. Contributions to corporate reputation scholarship include definition of the construct as a collective of beliefs and attitude and expansion of the set of antecedents to beliefs within the reasoned action framework beyond the traditional personality and demographic factors. In practice the findings endorse the view that corporate reputation is to an extent beyond a company’s control and is in part controlled by stakeholders. As a result, it is suggested that bank marketing executives and reputation practitioners consider including social axioms in customer segmentation models to ensure that their offerings resonate with customers’ general beliefs about the world.
Thesis (DPhil)--University of Pretoria, 2020.
Gordon Institute of Business Science (GIBS)
DPhil
Unrestricted

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Sponza, Niccolo' <1987&gt. "Comunicazione Aziendale e Corporate Reputation: il caso di due aziende multinazionali." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/3458.

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L'elaborato analizza il ruolo della comunicazione aziendale nella costruzione della reputazione, con riferimento al mercato dei prodotti destinati ai bambini. Nel mercato pubblicitario le restrizioni formali sono poche, e le più grandi aziende che vendono prodotti alimentari stringono un patto a livello europeo (EU pledge) per tutelare i bambini sotto i 12 anni. La prima parte dell'elaborato è composto da un'analisi della letteratura sul tema, ed ha l'obiettivo di dimostrare il ruolo della comunicazione nella costruzione della reputazione aziendale, in quanto responsabile della realizzazione dell'immagine aziendale agli occhi degli stakeholder. La parte di discussione comprenderà l'analisi del mercato dei prodotti alimentari destinati alla prima colazione dei bambini, in particolare della pressione pubblicitaria (valutata in termini di GRP e indici correlati) esercitata da Nestlè e dai concorrenti nell'anno 2012.

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Anyakudo, Cosmas Uchechukwu. "Corporate social responsibility in Nigeria : an exploration of the efficacy of legal regulation." Thesis, Brunel University, 2016. http://bura.brunel.ac.uk/handle/2438/15680.

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The social responsibility of corporations has become a topical issue. This is particularly so in relation to the ways and means of achieving harmony and congruency with social expectations. With the growing importance that corporations now place on meeting contemporary demands for extra-commercial engagement placed on them by society, regulating corporate activity in this area has come under intense public and legal scrutiny. In what can be described as a departure from the norm, the use of legislation to mandate and govern corporate social responsibility (CSR) is becoming increasingly perceived as an effective regulatory method in emerging economies. India, Mauritius, Indonesia and the Philippines have adopted legislation with regard to CSR. In Nigeria, however, several attempts at legislating on CSR have failed. This study shows that a multiplicity of factors is responsible for this development. This thesis posits that while the adoption of international CSR standards is encouraged through various international activities, only an autochthonous approach which recognises the peculiarities of the Nigerian state can promote the desired legislative objective on mandating CSR. This study explores the prospects of mandating CSR by legislation in Nigeria and suggests reforms deemed necessary for achieving the objective of mandatory CSR.

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Standifird, Stephen Scott. "Establishing reputation on the Warsaw Stock Exchange /." view abstract or download file of text, 1999. http://wwwlib.umi.com/cr/uoregon/fullcit?p9948029.

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Thesis (Ph. D.)--University of Oregon, 1999.
Typescript. Includes vita and abstract. Includes bibliographical references (leaves 117-123). Also available for download via the World Wide Web; free to University of Oregon users. Address: http://wwwlib.umi.com/cr/uoregon/fullcit?p9948029.

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Kyller, Hannah, and Hedvig Thorson. "Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53020.

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Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. People engage in political consumerism to express their opinions regarding political, social, or ethical concerns, which could for example include boycotting (refusing to shop at) a specific company. Previous literature within the political consumerism and corporate brand reputation stream pays little attention to understanding the relationship between the two, which includes the impact of corporate brand reputation on political consumerism. Purpose: The purpose of this research is to investigate the relationship between political consumerism and corporate reputation, where corporate reputation is impacted by CSR, employer branding, corporate image, and crisis exposure. Method: This research has adopted a deductive structure and a quantitative approach where the Na-kd case was used as a stimulus/prompt. A non-probability sampling approach was used, and primary data was collected through an online questionnaire where results were exported and analyzed in SPSS software. The methods of analysis were correlations and the sample consisted of 114 female respondents in the ages of 18-35. Findings: To test the hypotheses Pearson’s Chi-Square test and Spearman’s rho was conducted and calculated to test the relationship and its strength between the chosen variables. The results proved to be significant, and all five hypotheses were supported, which concludes that corporate reputation is influenced by poor CSR activities, poor employer branding, negative corporate image, and crisis exposure which in terms affects consumer purchase decisions to boycott, buycott or doing nothing. Originality/Value: This research proves that there is a positive correlation between negative corporate reputation and political consumerism, which contributes to the political consumerism stream within the consumer research domain as well as literature about corporate brand reputation within the field of brand marketing.

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Nunez, Eloy L. "Unintended effects of corporate social responsibility on corporate reputation when is doing "good" not good for business? /." online access from Digital Dissertation Consortium, 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3274172.

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Andersson, Johan, and Emma Törngren. "Behind the Scene of Corporate Reputation : A Study of How PR Consultants Seek to Shape the Perception of Organisations." Thesis, Uppsala University, Department of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106364.

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The interest in the concept of corporate reputation is growing. Prior research has recurrently shown that a good corporate reputation has a positive relation to organisational performance and gives organisations competitive advantages. Because of this, understanding the antecedents and how to manage corporate reputation is important. The industry of PR consultancies has grown on the Swedish market over the last decades and their services offered aims to help organisations with their communicative efforts. The purpose of this study is to examine how the work of PR consultants relates to their clients’ corporate reputation. The empirical findings are based on qualitative interviews to get a deeper understanding of the services provided by PR consultants. In the analysis the interviewees’ understanding the concept of corporate reputation is linked to a theoretical background of the antecedents and management of corporate reputation. In our conclusions we propose that the PR consultants’ work, seeking to affect the comprehension of stakeholders’ minds about organisations through corporate messages, also relates to the forming of corporate reputation.

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Zhang, Xiaoqun. "Measurements of Media Reputation of Firms." Bowling Green State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1401371482.

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Pace, Andrea Lynn. "Newspapers' Representations of Corporate Mass Layoffs." Scholarly Repository, 2010. http://scholarlyrepository.miami.edu/oa_theses/52.

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Due to rising unemployment levels, researchers have begun to investigate how corporations handle layoffs and how they could manage them better in the future. Public relations practitioners can use this type of research to help organizations learn how to best maintain their images, reputations and productivity amid mass layoffs. When an organization conducts mass layoffs, its actions become both a current event and a public issue that is frequently discussed in newspaper articles. In order for downsizing organizations to be aware of the public?s perceptions of their layoff procedures, they should be aware of how the news media represents them. This study used a content analysis of different newspaper articles to determine how three downsizing organizations (General Motors, Caterpillar, and Boeing) were portrayed in the midst of mass layoffs. This study examined a sample of newspaper articles from two nationally-distributed daily newspapers (The New York Times and The Washington Post). It also included articles from daily newspaper that were located in the cities where the layoffs took place (The Detroit News, The Chicago Tribune, and The Seattle Times). The findings did not show that the newspapers? articles about the layoffs tended to be more prominent in the regional publications than in the national publications. While the articles were often prominently placed in the newspapers, the layoffs were not typically the primary focus of the articles. The reporters frequently included details of the layoffs, such as the number of layoff victims, in their articles. They also frequently included attributions of blame for the layoff decisions. The articles, however, rarely discussed socially responsible actions made on behalf of the downsizing companies.

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Pereira, Débora Alexandra Encarnado. "Wine reputation : are there Differences between red and white wine?" Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/4956.

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Mestrado em Marketing
Reputation is a relevant concept in different areas and to different subjects such as personalities, organizations, products and countries (Bromley, 2001). Adjusting existing theory to wine sector, we justify this research with this product’s importance to Portugal’s economy. Therefore we identified the need for understanding existing differences in wine consumption and perception using the Corporate Character Scale (Davies, Chun, Da Silva, & Roper, 2004). Because human values unify the assorted interests of all sciences concerned with human behaviour (Schwartz, 1992), we assessed the relationship between respondents’ values and their associations to wine. With that purpose we used a quantitative approach with a convenience sampling method (non probabilistic), and collected 107 usable questionnaires from wine consumers. We concluded that red wine is not thought to have higher quality than other types of wine or even to taste better, particularly among elder respondents. About money spent per bottle, in average, it is not related to the type of wine people prefer. White wine is not considered a lady’s wine. Nowadays we cannot relate women’s identification with the sense of freedom and wine consumption. Being an adventurer and self-confident is not related to white wine preference.
A Reputação é um conceito relevante em diferentes áreas e face a diferentes temas, tais como personalidades, organizações, produtos e países (Bromley, 2001). Ajustando a teoria existente ao sector do vinho, justificamos a pesquisa com a importância do vinho na economia portuguesa. Assim, identificámos a necessidade de entender diferenças no consumo e percepção do vinho utilizando a Escala de Personalidade de Davies, Chun, Da Silva, & Roper (2004). Porque os valores humanos unificam o diverso leque de interesses de todas as ciências relativas ao comportamento humano (Schwartz, 1992), pretendemos explorar a relação entre os valores dos respondentes e as suas associações ao vinho. Para isso, utilizámos uma abordagem quantitativa com amostra por conveniência (não probabilística), recolhendo 107 questionários válidos de consumidores. Concluímos que o vinho tinto não é considerado como tendo qualidade superior face a outros ou sequer que tenha melhor sabor, particularmente entre as pessoas mais velhas. Em relação ao valor médio por garrafa que a pessoa despende, essa questão não está relacionada com o tipo de vinho preferido. O vinho branco não é associado ao sexo feminino. Também não foi encontrada uma relação significativa entre consumo de vinho pelo sexo feminino e o seu sentimento de liberdade. Da mesma forma, a associação aos valores de aventura e auto-confiança não se relaciona com a preferência por vinho branco.

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Jin, Yi. "Agenda-setting effects of television news coverage on perceptions of corporate reputation." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/6685.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on September 22, 2008) Includes bibliographical references.

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Brown, D. Michael. "The value of corporate reputation : self perceptions, peer perceptions and market perceptions." Thesis, University of York, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.434105.

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Abu, Bakar Amir Raslan. "Developing a good corporate reputation framework for the oil and gas industry." Thesis, University of Cambridge, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.613205.

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Dissertations / Theses on the topic 'Corporate Reputation'

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