Books on the topic 'Corporate Reputation'

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1

Gaines-Ross, Leslie, ed. Corporate Reputation. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119203506.

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2

Wüst, Cornelia, and Ralf T. Kreutzer, eds. Corporate Reputation Management. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3720-9.

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3

Scott, Simon. Managing corporate reputation. London: Thorogood Ltd, 1998.

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4

Corporate reputation and competitiveness. London: Routledge, 2002.

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5

Belkaoui, Ahmed. Accounting for corporate reputation. Westport, Conn: Quorum Books, 1992.

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6

Riahi-Belkaoui, Ahmed. Accounting for corporate reputation. Westport, Conn: Quorum Books, 1992.

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7

Corporate social responsibility, governance and corporate reputation. Hackensack, NJ: World Scientific, 2011.

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8

Stuart, Roper, ed. Corporate reputation: Brand and communication. Harlow, England: Pearson, 2012.

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9

Griffin, Gerry. Reputation management. Oxford, U.K: Capstone Pub., 2002.

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10

Huber, Cathrin. The Corporate Reputation of Multinational Corporations. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-19764-3.

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11

Corporate reputation: Managing opportunities and threats. Burlington, Vermont: Ashgate Publishing Company, 2011.

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12

Tonello, Matteo. Reputation risk: A corporate governance perspective. New York: The Conference Board, Inc., 2007.

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13

Reputation management. Berlin: Springer, 2011.

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14

Reputation risk management. London: Financial Times/Pitman Pub., 1992.

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15

Fombrun, Charles J. Reputation: Realizing value from the corporate image. Boston, Mass: Harvard Business School Press, 1996.

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16

Carroll, Craig E., ed. The Handbook of Communication and Corporate Reputation. Oxford, UK: Blackwell Publishing Ltd., 2013. http://dx.doi.org/10.1002/9781118335529.

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17

Kreutzer, Ralf T. Corporate Reputation Management in den sozialen Medien. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06885-1.

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18

John, Smythe. Corporate reputation: Managing the new strategic asset. London: Century Business, 1992.

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19

Melewar, T. C. Facets of corporate identity, communication and reputation. London: Routledge, 2008.

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20

C, Melewar T., ed. Facets of corporate identity, communication, and reputation. Abingdon, Oxon, [UK]: Routledge, 2007.

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21

Gentzkow, Matthew. Media bias and reputation. Cambridge, MA: National Bureau of Economic Research, 2005.

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22

Barnett, Michael L., and Timothy G. Pollock. Corporate Reputation. Taylor & Francis Group, 2015.

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23

Gaines-Ross, Leslie. Corporate Reputation. Wiley & Sons, Incorporated, John, 2008.

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24

Schultz, Majken, Mary Jo Hatch, and Nick Adams. Managing Corporate Reputation Through Corporate Branding. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199596706.013.0021.

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25

Chun, Rosa, Rui Da Silva, Gary Davies, and Stuart Roper. Corporate Reputation and Competitiveness. Routledge, 2005. http://dx.doi.org/10.4324/9780203218112.

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26

Planning the Corporate Reputation. Taylor & Francis Group, 2015.

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27

Davies, Gary, Rosa Chun, Rui Da Silva, and Stuart Roper. Corporate Reputation and Competitiveness. Taylor & Francis Group, 2005.

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28

Davies, Gary, Rosa Chun, Rui Da Silva, and Stuart Roper. Corporate Reputation and Competitiveness. Taylor & Francis Group, 2005.

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29

Davies, Gary, Rosa Chun, Rui Da Silva, and Stuart Roper. Corporate Reputation and Competitiveness. Taylor & Francis Group, 2005.

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30

Davies, Gary, Rosa Chun, Rui Da Silva, and Stuart Roper. Corporate Reputation and Competitiveness. Taylor & Francis Group, 2005.

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31

Chun, Rosa, and Rui Da Silva. Corporate Reputation and Competitiveness. Taylor & Francis Group, 2015.

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32

Gottschalk, Petter. Corporate Social Responsibility, Governance and Corporate Reputation. World Scientific Publishing Co Pte Ltd, 2011.

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33

Reputation Management. Capstone, 2002.

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34

Abito, Jose Muguel, David Besanko, and Daniel Diermeier. Corporate Reputation and Social Activism. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780199386154.001.0001.

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This book presents a theory of corporate campaigns in which activists use campaigns as a means of harming a firm’s reputation in hope of motivating it to increase its private regulation—corporate social responsibility (CSR) activities aimed at reducing negative externalities or other forms of social harm caused by the firm. The analysis is dynamic in nature because interactions between activists and firms unfold over time. This captures the idea that a firm’s reputation is an asset that can be built or harmed over time. As a firm’s reputation grows, the firm tends to coast on its reputation by reducing its private regulation. This explains why a pragmatic activist—one who cares about the outcome of private regulation and not about the firm’s reputation per se—would find it worthwhile to harm the firm’s reputation. Chapter 2 lays out a three-period model of corporate campaigns to build intuition about the interaction of the activist and the firm. Chapter 3 extends the model to an infinite horizon and allows the activist to use various tactics: criticism, which has a potentially mild impact on the firm’s reputation; confrontation, which can cause a reputational crisis in which the firm’s reputation can be dramatically impaired; and rewards, which increase a firm’s reputation. Chapter 4 analyzes whether the presence of the activist increases or diminishes social welfare. Chapter 5 explores how the activist would choose among potential target firms in the context of different forms of competition between firms. Chapter 6 summarizes and offers lessons for scholars and practitioners.
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35

Brand Anarchy Managing Corporate Reputation. A&C; Black, 2012.

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36

Carroll, Craig E. SAGE Encyclopedia of Corporate Reputation. SAGE Publications, Incorporated, 2016.

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37

Neef, Dale. Managing Corporate Reputation and Risk. Routledge, 2012. http://dx.doi.org/10.4324/9780080491769.

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38

Managing Corporate Reputation and Risk. Taylor & Francis Group, 2017.

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39

Managing Corporate Reputation and Risk. Routledge, 2012.

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40

Neef, Dale. Managing Corporate Reputation and Risk. Taylor & Francis Group, 2012.

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41

Neef, Dale. Managing Corporate Reputation and Risk. Taylor & Francis Group, 2012.

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42

Carroll, Craig E. SAGE Encyclopedia of Corporate Reputation. SAGE Publications, Incorporated, 2016.

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43

Neef, Dale. Managing Corporate Reputation and Risk. Taylor & Francis Group, 2012.

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44

Neef, Dale. Managing Corporate Reputation and Risk. Taylor & Francis Group, 2012.

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45

Neef, Dale. Managing Corporate Reputation and Risk. Taylor & Francis Group, 2012.

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46

Neef, Dale. Managing Corporate Reputation and Risk. Taylor & Francis Group, 2012.

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47

Graffin, Scott D., Michael D. Pfarrer, and Michael W. Hill. Untangling Executive Reputation and Corporate Reputation: Who Made Who? Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199596706.013.0011.

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48

Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation. Wiley, 2008.

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49

Gaines-Ross, Leslie. Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation. Wiley & Sons, Incorporated, John, 2008.

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50

Gaines-Ross, Leslie. Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation. Wiley & Sons, Incorporated, John, 2010.

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