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Academic literature on the topic 'Corporate Reputation'

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Published: 4 June 2021
Last updated: 11 March 2023

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Journal articles on the topic "Corporate Reputation"

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Martin, Dick. "Corporate reputation: Reputational mythraking." Journal of Business Strategy 25, no. 6 (December 2004): 39–44. http://dx.doi.org/10.1108/02756660410569193.

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C. Wyld, David. "Image is Indeed Everything: An Analysis of How Americans View Leading Companies Today on the Seven Dimensions of Corporate Reputation." International Journal of Managing Public Sector Information and Communication Technologies 12, no. 3 (September 30, 2021): 23–44. http://dx.doi.org/10.5121/ijmpict.2021.12302.

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In today’s economy, a substantial part of the value of a consumer-facing company is tied-up in the value of its corporate image and its brand. As such, major companies today have both a great opportunity and a significant challenge at hand in managing their corporate reputations. In recent years, we have seen numerous instances of how the public perception of companies - and their brands - can be either positively or negatively impacted almost overnight by a wide range of events, social media, and more. As such, “reputational risk” is - and will continue to be - a significant managerial concern. In this study, we explore recent survey data on how the American public regards leading companies today in regard to their reputations. Using data from a major national consumer survey, we examine the seven dimensions of corporate reputation and assess how the public views the “best” and “worst” companies today on each reputational aspect. The article concludes with a look at the managerial implications of the present research and a look ahead to how further research could both deepen our understanding of consumer perceptions of corporate reputation and connect the reputation construct to actual corporate performance.
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Van der Waldt, De la Rey. "Exploring corporate reputation variables to measure personal reputations." Communicare: Journal for Communication Studies in Africa 36, no. 2 (October 13, 2022): 75–93. http://dx.doi.org/10.36615/jcsa.v36i2.1570.

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This explorative article qualitatively describes reputation variables that are applicable to bothcorporate and personal reputations: identity, image, branding, personality, behaviour, culture,ethics and storytelling. The research problem is concerned with the fact that personal reputationsare not studied with the same intensity as corporate reputations are. In the context of corporatecommunication, the question arises as to whether variables that measure corporate reputationcan be applied to the assessment of personal reputations. The article aims firstly to describe the concepts which define reputations, both corporate and personal, from a corporate communication perspective, and secondly to describe ways ofassessing corporate reputation, in order to suggest their application to personal reputation. Indoing so, the article attempts to ground corporate reputation within the meta-theoretical contextof corporate communication, according to the traditions of Van Riel (1995) and Van Riel andFombrun (2007). The article concludes that the Reputation Quotient (RQ) can be applied to measure personalreputations. This measurement instrument includes all the assessment criteria of the ReputationInstitute’s (2017) the RepTrak®, as well as the criteria of the Authentic Personal GovernanceModel, and the Personal Balanced Scorecard Framework proposed by Rampersad and Hussain(2014). The article does not attempt to elaborate upon a personality analysis of individuals, but isconcerned with the possible application of corporate reputation measurement variables tomeasure the reputation of individuals.
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Kelley, Keith James, Thomas A. Hemphill, and Yannick Thams. "Corporate social responsibility, country reputation and corporate reputation." Multinational Business Review 27, no. 2 (July 15, 2019): 178–97. http://dx.doi.org/10.1108/mbr-07-2017-0047.

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Purpose This paper aims to explore the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) from a shared value perspective. Adopting reputation as a multilevel form of value that mediates the CSR–CFP relationship, the paper explains how CSR initiatives may enhance both firm and country reputation and how the amount of shared value between the two leads to CFP. Design/methodology/approach The paper first establishes the theoretical foundation for the relationship between CSR and CFP. It then draws connections to a more recent stream of literature surrounding the concept of creating shared value to expand upon this relationship, adopting reputation as a multilevel form of shared value that mediates the CSR–CFP relationship. The paper further discusses moderating influences of this relationship that may vary contextually with emerging economies such as those in Latin America. Findings The paper argues that as markets become further developed, CSR initiatives will create a higher proportion of shared reputational value between a corporation and country. This is the result of from aligning CSR initiatives that benefit a society, with the strategic goals of the firm – the essence of creating of shared value – but is more difficult in emerging markets, especially volatile ones. Originality/value This paper offers insight into a complex relationship between CSR, shared reputational value and CFP by introducing the more recent concept of creating shared value. Several propositions related to this general relationship, and some related to the difference among emerging markets (such as those in Latin America), address the need for more research related to corporate and country reputation, creating shared value and in the emerging market context.
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Worcester, Robert. "Reflections on corporate reputations." Management Decision 47, no. 4 (May 1, 2009): 573–89. http://dx.doi.org/10.1108/00251740910959422.

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PurposeThe purpose of this paper is to illustrate the importance of corporate reputation to the management of contemporary organisations.Design/methodology/approachThe approach takes the form of survey research and case studies. The paper is informed by corporate image and reputation research undertaken for major international corporations, governments and NGOs in the UK and in countries throughout the world dating back to the late 1960s.FindingsThe paper finds that corporate image is an important factor in the success or failure of virtually all major organisations; corporate reputation is the synthesis of many factors: the brand(s) image, the products (and/or services) class image(s), the brand user(s) image, the image of the country of perceived ownership of a corporation, and the corporate culture/personality; corporate reputations can be measured, and changes in corporate reputations can be tracked; and corporate responsibility is replacing corporate social responsibility as an increasingly important factor in how people regard the corporate reputation of organisations.Practical implicationsPolicy makers should actively research and manage their corporate reputation. Familiarity breeds favourability, not contempt. All too often senior managers and their advisers (brand and corporate consultants, design consultants, advertising and public relations advisers, etc.), who have responsibility for the organisation's corporate reputation, muddle the distinctions between corporate reputation, corporate image, corporate identity, corporate personality, corporate culture, and other ways by which the elements of the corporate reputation are defined, and therefore used and measured.Originality/valueThe paper shares some of the lessons learned from 40 years' experience of MORI. The paper also marshals insights from the published output, lectures, and image‐modelling work.
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Barnett, Michael L., and Andrew J. Hoffman. "Beyond Corporate Reputation: Managing Reputational Interdependence." Corporate Reputation Review 11, no. 1 (March 2008): 1–9. http://dx.doi.org/10.1057/crr.2008.2.

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Eckert, Christian. "Corporate reputation and reputation risk." Journal of Risk Finance 18, no. 2 (March 20, 2017): 145–58. http://dx.doi.org/10.1108/jrf-06-2016-0075.

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Purpose The corporate reputation of a firm and reputation risk is becoming increasingly important because of the rise of social media and the ongoing globalization. While defining and measuring corporate reputation and reputation risk represent the first steps in corporate reputation (risk) management, there is no general agreement in defining and measuring these two terms. Hence, this paper aims to give an overview of the existing literature in this regard, discuss it with respect to the operability in corporate reputation (risk) management and, based on this, present a holistic and consistent approach to define and measure corporate reputation and reputation risk. Design/methodology/approach The paper gives an overview of the literature regarding definitions and measurement methods of corporate reputation and reputation risk. Moreover, it discusses such definitions and measurement methods with respect to the operability in corporate reputation (risk) management. Findings Based on an overview of the literature regarding definitions and measurement methods of corporate reputation and reputation risk, the authors present a holistic and consistent approach to define and measure corporate reputation and reputation risk. Originality/value The authors present an holistic and consistent approach to define and measure corporate reputation and reputation risk with focus on (risk) management purposes.
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Mahon, John F. "Corporate Reputation." Business & Society 41, no. 4 (December 2002): 415–45. http://dx.doi.org/10.1177/0007650302238776.

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Lewellyn, Patsy G. "Corporate Reputation." Business & Society 41, no. 4 (December 2002): 446–55. http://dx.doi.org/10.1177/0007650302238777.

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Pires, Vanessa, and Guilherme Trez. "Corporate reputation." Revista de Gestão 25, no. 1 (January 15, 2018): 47–64. http://dx.doi.org/10.1108/rege-11-2017-005.

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Purpose The purpose of this paper is to discuss the different approaches to the corporate reputation construct, in order to identify a comprehensive definition that can be used for measurement purposes, gaps identified by previous literature identified. Design/methodology/approach This is a theoretical essay. The authors analyzed studies that involve the relationship between corporate reputation and organizational performance, and the attributes of national and international corporate reputation ratings. Findings The authors identified a more comprehensive definition for the reputation construct, and indicated courses for the construct’s measurement, by considering: the judgment by the stakeholders (internal, suppliers, clients and the financial market); periodical evaluations under different organizational perspectives; attention to theoretical assumptions, among other aspects. Research limitations/implications The study is a theoretical paper that presents that the research field has many definitions that cannot be used interchangeably. It indicated how the reputation construct should be operationalized for measurement purposes. This study presented a reflection on the relationship between corporate reputation and performance, showing that it is not a settled topic in the academy. Practical implications The study advances the understanding of the reputation construct measurement, considering the adopted definition and the discussion of the attributes of the main ratings on corporate reputation. The adoption of a measurement method that takes into account the definition used in this study and the features of the methodologies discussed will improve the corporate reputation assessment. Social implications Literature indicates that a good corporate reputation can affect organizational performance and the inverse relationship is also true. As a social implication, it is extremely relevant to improve the understanding the definition and measurement methods of this construct. Originality/value This study discusses one of the most important intangible resources for organizations, contributing to the understanding of the difference between the market value and the book value of public companies. Besides it should be considered that there is one lack of a definition directly related to the measurement of the reputation construct in the literature, a gap in which this study contributes.
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Dissertations / Theses on the topic "Corporate Reputation"

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Seemann, Ralph. "Corporate Reputation Management durch corporate communications /." Göttingen : Cuvillier, 2008. http://d-nb.info/990426491/04.

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Szöcs, Ilona, Bodo B. Schlegelmilch, Thomas Rusch, and Hamed M. Shamma. "Linking cause assessment, corporate philanthropy, and corporate reputation." Springer, 2016. http://dx.doi.org/10.1007/s11747-014-0417-2.

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This study analyzes the link between cause assessment, corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting. Findings show that corporate philanthropy can improve perceptions of the corporate reputation dimensions, but the results vary between customers and non-customers and depend on the country setting. (authors' abstract)
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Akcijonaitis, Gintaras. "Reputaciją įtakojantys veiksniai verslo sektoriuje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2006~D_20110709_151346-30949.

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Šio darbo tikslas yra nustatyti veiksnius, kurie įtakoją organizacijos reputaciją. Siekiant darbo tikslų atskleidimo iš pradžių buvos analizuojamos diferencijuotos ir analoginės mokyklų autorių mintys, ko pasėkoje buvo prieita prie teoretikų kaip Balmer, Bromley, Fombrun (diferencijuotos mokyklos atstovai), reputacijos koncepcijos, kuri pažymi, kad organizacijos reputacija yra įmonės ankstesnių veiksmų ir pasekmių atspindys, kuris parodo organizacijos gebėjimą paskirstyti rezultatą publikai. Ji laiko atžvilgiu yra ilgalaikiškesnė nei įvaizdis. Tuo tarpu įvaizdis gali būti greitai keičiamas ir melagingas, be to reputacija yra siejama publikos patirtimi su organizacija. Darbe taip pat atlikta organizacijos įvaizdžio ir identiteto koncepcijų analizė bei palyginimas su organizacijos reputacija, kadangi šios sąvokos yra glaudžiai susijusios ir dažnai painiojamos tarpusavyje. Organizacijos įvaizdis tai vidinės ir išorinės organizacijos publikos nuomonių bei pažiūrų visuma, o įmonės identitetas yra organizacijos savęs pristatymas, priklausantis nuo charakteristikų, kurios organizaciją pateikia savo elgesio pavyzdžiu, simbolių ir ryšių pagalba. Esminis skirtumas tarp šių koncepcijų yra tas, kad organizacijos identitetas tai būdas, kuriuo organizacijos nariai vertina savo organizaciją, įvaizdis tai būdas, kuriuo organizacija prisistato visuomenei ir reputacija tai būdas kuriuo visuomenė vertina organizaciją. Remiantis „Financial times“ bei „Fortune“, išskirti šeši pagrindiniai... [toliau žr. visą tekstą]
The aim of this paper is to demonstrate the factors that have an influence over the reputation of organization. In order to achieve the goals of the paper the analysis of the authors’ thoughts from differential and analog schools has been made. The outcome of Balmer, Bromley, Fombrun (the representatives of differential school) is the concepts of reputation that signify that the reputation of organization is the result of past actions and that shows the capability of organization to allocate the result to the public. Reputation is more sustained than the image in terms of time. In addition image can be changed quickly and can be untrue; reputation on the other hand is more associated with the experience of organization. The analysis of organizational image and identity concepts has been made and a comparison with organizational reputation has been done. This has been done because these two concepts are associated and sometimes understood as synonyms. The image of organization is the summation of the inner and external public opinions; the identity is the presentation of organization, dependable on the characteristics that represent the organization by using symbols, examples and communications. The main difference between these concepts is that the identity of organization is a mean by which the members of organization value the organizations; the image is a mean by which organization presents itself to the society; reputation is a mean by which the society values the... [to full text]
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Reddiar, Chantel Amanda. "Building corporate reputation : a director’s perspective." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/25673.

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Corporate reputation has evolved into a strategic and intangible corporate asset and accordingly directors, as custodians of corporate reputation, are tasked with building and managing corporate reputation as a source of competitive advantage. The purpose of this research is to ascertain the extent of the operationalisation of corporate reputation and the perspectives of directors as to the manner in which they perceive, value, build and manage corporate reputation. A critical review of the corporate reputation literature evidenced much ambiguity as to the definition of corporate reputation, whilst the value and competitive advantage of corporate reputation, has been empirically established. The literature within this realm fails to adequately address the operalisation of this construct and accordingly, this study attempts to address the apparent void in the academic literature by offering empirical evidence as to the manner in which directors build and manage a company’s reputation by proposing a framework to guide directors in their endeavours. In order to gauge director’s perspectives, 12 semi-structured, in-depth interviews were conducted with the directors of a multi-national company based in South Africa. The company operates in a highly regulated and competitive industry and the research findings demonstrate that corporate reputation is indeed acknowledged as a key, intangible asset. Whilst the directors did not possess clear insight into building and managing corporate reputation, several key themes emerged and the findings are consolidated into a proposed framework and a portfolio of the dimensions of corporate reputation are established. This study lays the foundation for further studies within the realm of operationalising corporate reputation, particularly as a source of competitive advantage. Copyright
Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
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Tromp, Sallyanne Lindsey. "Corporate reputation management : reconciling identity-image gaps." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/23270.

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A good corporate reputation is extremely valuable, and confers substantial benefits to the organisation. In order to better manage their corporate reputation, companies need to align their corporate identity and corporate image. Where they do not align and there are gaps, company directors need to identify and reconcile those identity-image gaps.In this research study, corporate reputation, and specifically image and identity, is investigated to understand whether there is gap between how the company views itself (corporate identity) and how it is viewed by its stakeholders (corporate image).Directors' perceptions of gaps between corporate identity and corporate image were explored through a qualitative research methodology that focussed on collecting primary data using an exploratory, phenomenological approach. Ten depth interviews were conducted with directors of companies operating in South Africa, who were selected through convenience sampling.A framework is proposed to assist the management of corporate reputation by reconciling identity-image gaps in companies. The core causes of these gaps are found in the company, the staff of the company, and in the external marketplace. Once these identity-image gaps are identified and acknowledged, mechanisms are proposed to reconcile the gaps through focusing on knowledge management, relationship management, communication, trust and implementation.
Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
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Tracey, Noel Patrick. "Corporate reputation and financial performance : underlying dimensions of corporate reputation and their relation to sustained financial performance." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/67787/1/Noel_Tracey_Thesis.pdf.

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This thesis examined the relationship between firms' corporate reputation and their future financial performance. Corporate reputation was represented by measuring the level of senior executives' attention to a number of intangible firm' resources (e.g. financial reputation, service culture) within firms' annual reports over a 17 year period. Initial findings suggested there was only a small relationship between reputation and future performance which lead to a reformulation of the problem. Reputation was posited to be a source of corporate resilience that helped firms with stronger reputations to sustain superior financial performance in times of difficulty, as well as allowing them to rebound more quickly from performance decline. Results suggest this interpretation of corporate reputation as well as indicating that industry sectors operate in different reputational 'domains' in which the relative importance of financial versus stakeholder aspects of corporate reputation varies.
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Barbato, Massimo-Maria. "Measuring corporate reputation through online social media." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2016. http://amslaurea.unibo.it/12434/.

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What is corporate reputation? How can it be measured? These two questions have been widely discussed by academics, without coming to a shared definition or evaluation methodology. Each research gave its own corporate reputation definition, but all the studies agree on one point: corporate reputation is the result of the relationship between a company and its stakeholders. On the stakeholder’s opinion rely most of the corporate rep- utation measurement techniques that have been proposed during the past years, techniques that were criticized. In this work, we have investigated if corporate reputation can be evaluated from social media data We focused on the Volkswagen scandal and the buzz it created within the Twitter social network. VW’s scandal was chosen because its widely covered evolution through time and its broad effects on VW’s financial performance. In order to fulfill the research goal, tweets about VW (from 28/8/15 - to 6/6/16) were collected. This vast dataset was firstly analyzed and not VW’s related elements were re- moved. The remaining part of it was then classified in two main groups: tweets about VW, but not related to the scandal, and the ones that specifically referred to VW’s wrongdoing. Once the two sets were obtained, each of their elements were evaluated with a sentiment analysis software and after the opinion extraction was calculated the daily aggregated sentiment through a custom-built process, defined to adapt to the Twitter domain. This aggregation produced two different daily sentiment score: the general public opinion about VW and the judgement about the scandal. The work led to excellent results in the not-relevant elements removal phase and the classification one, but the opinion aggregation did not produce significant outcomes. This final results should not be considered as a research drawback, instead they represent a starting point for further analysis on the opinion creation process.
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Polo, Andrea. "Essays in corporate restructuring, reputation and law." Thesis, University of Oxford, 2012. http://ora.ox.ac.uk/objects/uuid:7785081d-93c5-4453-9cbf-021306430f17.

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This dissertation consists of three essays which examine topics at the intersection of law and finance. The first essay investigates the role of regulatory sanctions and reputational damage in financial markets. We study the impact of the announcement of enforcement of financial and securities regulation by the UK’s financial regulators on the market price of penalized firms. We find that reputational sanctions are very real: their stock price impact is on average almost 9 times larger than the financial penalties imposed. Furthermore, reputational losses are confined to misconduct that directly affects parties who trade with the firm (such as customers and investors). In the second essay we analyze the costs and benefits associated with secured creditor control in bankruptcy. We do it by studying the highly contested practice of UK pre-packs, where a deal to sell the business is agreed before publicly entering into bankruptcy. Contrary to widespread criticism that this procedure leads to collusion, we find no evidence of exploitation of conflict of interests and we find that it preserves the value of the business and maximizes recovery in circumstances in which a public announcement of bankruptcy would destroy value. In small businesses where secured creditors are concentrated the benefits of their control seem to outweigh the costs. Finally, in the last essay we examine whether mandatory shareholder voting prevents wealth destruction in corporate acquisitions. We study the UK setting where all large transactions must have shareholder approval. We observe that such Class 1 transactions always get consent. Nevertheless, there is a striking difference between the performance of acquirers between Class 1 and other transactions. The finding is most pronounced for transactions in a narrow neighbourhood of the size threshold, and is robust to a large set of controls for confounding effects.
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Canayaz, Mehmet Ihsan. "Essays in political finance and corporate reputation." Thesis, University of Oxford, 2017. https://ora.ox.ac.uk/objects/uuid:8553f55f-187d-4a21-b6f9-5b8009b81127.

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This dissertation consists of three essays which examine topics in finance, political science and corporate reputation. The first essay investigates the movement of individuals between government positions and private sector employment in the United States. We study how such movements influence federal government contracting decisions and stock market returns. We show that the firms which will soon hire government officials receive valuable government contracts, beat consensus earnings forecasts, and outperform in the stock market. Managers of these firms can successfully forecast future firm earnings that come as a surprise to equity analysts. Our findings support a quid pro quo hypothesis, in that firms hire government officials in exchange for valuable government contracts. In the second essay I analyse how the committee seniority system in the United States House of Representatives fosters shifts in federal government contracts towards districts of senior committee members. These shifts induce heterogeneity in firm-level investment and hiring activities, future profitability and long-run stock market returns. They also drive sizable investment spillovers through local supply chains and influence future election results. I show that an investment strategy that exploits the ramifications of committee seniority on local corporate activities generates abnormal stock market returns up to 7.03% per year. Finally, in the last essay we undertake an analysis of the value that the stock market attaches to consumer reputation. Using an extensive database of brand imagery surveys, we capture consumers' perceptions of firms and their products in a small number of key factors and show that the stock market attaches considerable value to them. We also examine whether the stock market values consumer reputation correctly and record evidence that it does not always do so, particularly for firms with good value for money products, and during recessions and periods of weak investor sentiment. These results are confirmed by earnings forecast errors of equity analysts. The trading behaviour of investors suggests that it is retail investors who are particularly prone to misprice consumer reputation during such periods.
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Soleimani, Abrahim. "Essays on Corporate Reputation: Antecedents and Consequences." FIU Digital Commons, 2011. http://digitalcommons.fiu.edu/etd/419.

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This dissertation studied the determinants and consequences of corporate reputation. It explored how firm-, industry-, and country-level factors influence the general public’s assessment of a firm’s reputation and how this reputation assessment impacted the firm’s strategic actions and organizational outcomes. The three empirical essays are grounded on separate theoretical paradigms in strategy, organizational theory, and corporate governance. The first essay used signaling theory to investigate firm-, industry-, and country-level determinants of individual-level corporate reputation assessments. Using a hierarchical linear model, it tested the theory based on individual evaluations of the largest companies across countries. Results indicated that variables at multiple analysis levels simultaneously impact individual level reputation assessments. Interactions were also found between industry- and country-level factors. Results confirmed the multi-level nature of signaling influences on reputation assessments. Building on a stakeholder-power approach to corporate governance, the second essay studied how differences in the power and preferences of three stakeholder groups – shareholders, creditors, and workers – across countries influence the general public’s reputation assessments of corporations. Examining the largest companies across countries, the study found that while the influence of stock market return is stronger in societies where shareholders have more power, social performance has a more significant role in shaping reputation evaluations in societies with stronger labor rights. Unexpectedly, when creditors have greater power, the influence of financial stability on reputation assessment becomes weaker. Exploring the consequences of reputation, the third essay investigated the specific effects of intangible assets on strategic actions and organizational outcomes. Particularly, it individually studied the impacts of acquirer acquisition experience, corporate reputation, and approach toward social responsibilities as well as their combined effect on market reactions to acquisition announcements. Using an event study of acquisition announcements, it confirmed the significant impacts of both action-specific (acquisition experience) and general (reputation and social performance) intangible assets on market expectations of acquisition outcomes. Moreover, the analysis demonstrated that reputation magnifies the impact of acquisition experience on market response to acquisition announcements. In conclusion, this dissertation tried to advance and extend the application of management and organizational theories by explaining the mechanisms underlying antecedents and consequences of corporate reputation.
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Books on the topic "Corporate Reputation"

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Gaines-Ross, Leslie, ed. Corporate Reputation. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119203506.

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Wüst, Cornelia, and Ralf T. Kreutzer, eds. Corporate Reputation Management. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3720-9.

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Scott, Simon. Managing corporate reputation. London: Thorogood Ltd, 1998.

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Corporate reputation and competitiveness. London: Routledge, 2002.

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Belkaoui, Ahmed. Accounting for corporate reputation. Westport, Conn: Quorum Books, 1992.

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Riahi-Belkaoui, Ahmed. Accounting for corporate reputation. Westport, Conn: Quorum Books, 1992.

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Corporate social responsibility, governance and corporate reputation. Hackensack, NJ: World Scientific, 2011.

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Stuart, Roper, ed. Corporate reputation: Brand and communication. Harlow, England: Pearson, 2012.

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Griffin, Gerry. Reputation management. Oxford, U.K: Capstone Pub., 2002.

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Huber, Cathrin. The Corporate Reputation of Multinational Corporations. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-19764-3.

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Book chapters on the topic "Corporate Reputation"

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Jones, Brian. "Corporate Reputation." In Encyclopedia of Corporate Social Responsibility, 526–27. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_284.

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Morley, Michael. "Corporate Reputation." In How to Manage Your Global Reputation, 8–14. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-1-349-14070-1_2.

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Chowdhury, Rajneesh. "Corporate Reputation." In Flexible Systems Management, 485–514. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-8530-8_17.

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Ragas, Matthew W., and Ron Culp. "Corporate Reputation." In Business Essentials for Strategic Communicators, 123–35. New York: Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137385338_9.

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Morley, Michael. "Corporate Reputation." In How to Manage Your Global Reputation, 10–16. London: Palgrave Macmillan UK, 2002. http://dx.doi.org/10.1057/9780230512191_2.

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Arzberger, Melanie J. "Corporate Reputation." In Handbuch Wirtschaftsethik, 673–76. Stuttgart: J.B. Metzler, 2022. http://dx.doi.org/10.1007/978-3-476-05806-5_64.

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Thiessen, Ansgar. "Reputation/Reputation Management." In Encyclopedia of Corporate Social Responsibility, 2007–12. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_548.

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de Paiva Duarte, Fernanda. "Reputation." In Encyclopedia of Corporate Social Responsibility, 2002–7. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_643.

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Fisher-Buttinger, Claudia, and Christine Vallaster. "Corporate Branding and Corporate Reputation: Divided by a Shared Purpose?" In Reputation Management, 59–73. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-19266-1_7.

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Dowling, Grahame, and Warren Weeks. "Measuring Media Corporate Reputations." In Reputation Management, 111–25. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-19266-1_12.

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Conference papers on the topic "Corporate Reputation"

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Kozáková, Maria. "CORPORATE REPUTATION VS. FINANCIAL PERFORMANCE." In DOKBAT 2017. Tomas Bata University in Zlín, Faculty of Management and Economics, 2017. http://dx.doi.org/10.7441/dokbat.2017.20.

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"Corporate Sustainability Reporting Quantity: It’s Consequense on Corporate Reputation." In Dec. 25-26, 2017 Bangkok (Thailand). URST, 2017. http://dx.doi.org/10.17758/urst.ea1217418.

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Hamidi, Saidatul Rahah, Maizatul Akmar Ismail, and Shuhaida Mohamed Shuhidan. "Corporate Reputation Risk in Social Media." In 2021 International Conference on Computer Science and Engineering (IC2SE). IEEE, 2021. http://dx.doi.org/10.1109/ic2se52832.2021.9792037.

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Ismail, Zurina. "Corporate Social Responsibility For Employee’s Commitment: Does Corporate Reputation Count?" In 9th International Economics and Business Management Conference. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.12.05.78.

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Kamasak, Rifat. "Corporate Political Activities and Corporate Reputation Relationship: The Moderating Role of Corporate Social Responsibility." In 4th International Conference on Research in Management. Acavent, 2022. http://dx.doi.org/10.33422/4th.icrmanagement.2022.06.150.

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Jelinkova, Martina, Hana Lostakova, and Eva Pakostova. "TOOLS FOR CREATING POSITIVE REPUTATION WITH CUSTOMERS FOR CHEMICAL INDUSTRIAL ENTERPRISES." In Business and Management 2018. VGTU Technika, 2018. http://dx.doi.org/10.3846/bm.2018.47.

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The scientific literature claims that a positive reputation is based on the effective management of all elements of the so-called corporate identity, i.e. corporate philosophy, culture, design, product and communication. The aim of our qualitative research in three large chemical industrial enterprises in the Czech Republic was to identify which specific tools within their corporate identity the enterprises use and consider to be most effective for the creation of their positive reputation with customers. The result is a comprehensive overview of the tools for creating a positive reputation with customers, especially for large industrial enterprises, not only in the Czech Republic.
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Piskin, Ali, and Ayse Ilgun Kamanli. "THE FINANCIAL PERFORMANCE-CORPORATE REPUTATION NEXUS IN TURKEY." In 35th International Academic Conference, Barcelona. International Institute of Social and Economic Sciences, 2018. http://dx.doi.org/10.20472/iac.2018.935.038.

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Cossu, Jean-Valère, and Liana Ermakova. "Lexical Context for Profiling Reputation of Corporate Entities." In 19th International Conference on Enterprise Information Systems. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0006284505670576.

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Azizah, Amiril, Ratna Wulaningrum, and Ahyar M. Diah. "The Essentiality of Corporate Reputation on Firm Performance." In International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220301.096.

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Pikatza-Gorrotxategi, Naiara, Izaskun Alvarez-Meaza, Rosa María Río-Belver, and Enara Zarrabeitia-Bilbao. "News versus Corporate Reputation: Measuring through Sentiment and financial analysis." In CARMA 2022 - 4th International Conference on Advanced Research Methods and Analytics. valencia: Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/carma2022.2022.15040.

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Today's companies cannot overlook their reputation if they want to continue to survive. One way to measure that reputation is through two factors: sentiment analysis of news stories in the press about those companies and the financial data of those companies. In this research, the sentiment analysis of news stories about several Euro Stoxx 50 companies for the years 2016 and 2019 has been carried out. For this purpose, the lexicon-based tools VADER and Hu Liu have been used. Then the trends of the results obtained for this four-year period have been analyzed and compared with the trends in their operating results in the same time period. The results obtained indicate that there is a high correlation between the sentiments reflected in the news and their operating results, i.e., when news sentiment about a company improves, its reputation also improves, and this causes its sales to increase. The same is true in the opposite direction.
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Reports on the topic "Corporate Reputation"

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Kroszner, Randall, and Thomas Stratmann. Does Political Ambiguity Pay? Corporate Campaign Contributions and the Rewards to Legislator Reputation. Cambridge, MA: National Bureau of Economic Research, January 2000. http://dx.doi.org/10.3386/w7475.

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