Dissertations / Theses on the topic 'Corporate philanthropy'
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Hurd, Howard. "The geography of corporate philanthropy." Thesis, University of Southampton, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.241179.
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Szöcs, Ilona, Bodo B. Schlegelmilch, Thomas Rusch, and Hamed M. Shamma. "Linking cause assessment, corporate philanthropy, and corporate reputation." Springer, 2016. http://dx.doi.org/10.1007/s11747-014-0417-2.
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This study analyzes the link between cause assessment, corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting. Findings show that corporate philanthropy can improve perceptions of the corporate reputation dimensions, but the results vary between customers and non-customers and depend on the country setting. (authors' abstract)
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Tsakona, Roumpini. "Corporate philanthropy and brand morality perceptions." Thesis, Loughborough University, 2017. https://dspace.lboro.ac.uk/2134/33863.
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First, the current study aims to provide companies with a comprehensive understanding on how consumers' ethical associations emerge, so that they will be better positioned to design social strategies aligned with consumers' expectations, and communicate their contribution to several social needs in an effective way. In this context, the objective is to empirically investigate the effect of varying geographic scope of companies' donations on consumers' perceptions of brand morality. The second objective is to examine the impact that a company's donation size has, on consumers' perceptions of brand morality, their willingness to pay a price premium, and their intentions to spread positive word-of-mouth. The third objective of this study is to complement extant research on the role that various individual differences paly on whether or how strongly consumers react to a company's philanthropic activity. Specifically, this research intends to investigate how people's ethnocentric tendency, perceived social control, attributions about company motives, and cause involvement, are likely to exert influence on their perceptions of brand morality, positive word-of-mouth intentions, and willingness to pay more. The final objective of this research is to add knowledge to the literature on potential outcomes of perceived brand morality, which has currently received little attention. More specifically, the question that will be addressed in this study is whether, and to what extent, consumers' positive word-of-mouth communication intentions, and willingness to pay more are affected by their perceptions of the brand's morality.
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Cohen, Nava. "Does corporate philanthropy matter in corporate reporting ? : evidence from firms' tax strategies, disclosures and audit outcomes." Thesis, Cergy-Pontoise, Ecole supérieure des sciences économiques et commerciales, 2018. http://www.theses.fr/2018ESEC0005.
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Cette thèse est composée de trois chapitres qui analysent trois effets de la philanthropie d'entreprise: (1) les stratégies fiscales des entreprises, (2) la divulgation des entreprises en matière de philanthropie d'entreprise et (3) la perception des auditeurs de l’information financière des entreprises. Le premier chapitre examine la cohérence des décisions des entreprises en ce qui concerne deux activités: la philanthropie d’entreprise et les stratégies d’évitement fiscal. Cette première étude examine ainsi la cohérence des entreprises en ce qui concerne leurs décisions philanthropiques et leurs différentes stratégies fiscales. J’étudie en particulier deux formes de stratégie d’évitement fiscal qui diffèrent dans leur degré de visibilité: une stratégie non conforme dite « agressive » et une stratégie conforme. Mes résultats démontrent que les entreprises qui s'engagent dans la philanthropie se comportent de manière cohérente dans leurs stratégies fiscales. De plus, je mets en relief le fait que les entreprises qui s’engagent dans la philanthropie sont susceptibles d'utiliser une politique d'évitement fiscal « conforme » plutôt qu’une politique « agressive » qui est plus visible. Ce résultat suggère ainsi que les entreprises philanthropique sont certes intéressées par des réductions fiscales mais ne veulent pas être perçus comme tels afin d'afficher un comportement cohérent, essentiel au maintien de leur réputation. La deuxième partie de cette étude analyse la valorisation des entreprises au comportement incohérent, c'est-à-dire celles qui s'engagent à la fois dans la philanthropie d'entreprise et dans une politique d’évitement fiscal « agressive ». Je trouve que l’incohérence du comportement social des entreprises réduit la valeur de l'entreprise. Le deuxième chapitre de cette thèse examine les conséquences d'un événement réglementaire au Royaume-Uni – le Companies Act 2006 - qui représente le passage d’un régime obligatoire à un régime volontaire concernant la divulgation de la philanthropie d'entreprise (montants et objectifs des dons de bienfaisance). Ce chapitre examine l'impact du changement réglementaire sur le niveau de divulgation des sociétés et le montant de leurs dons. J'évalue la qualité de l'information sur la philanthropie d'entreprise en extrayant des notes des rapports annuels des entreprises à l’aide d’un indice de divulgation que j'ai développé dans le cadre de cette étude. Mes résultats montrent que les entreprises divulguent moins d'informations sur leurs dons et diminuent les montants de leurs dons à la suite du changement réglementaire. Ce résultat suggère que les entreprises ne s'engagent pas de façon crédible sur la communication de leur philanthropie, malgré y avoir été initiées dans le cadre du régime de divulgation obligatoire. En outre, le changement de régime de divulgation affecte le secteur sans but lucratif qui pourrait souffrir d'une réduction des dons des entreprises. Le dernier chapitre de cette thèse analyse les dons d’entreprise communs aux cabinets d’audit et à leurs clients, c’est à dire, les dons faits aux mêmes organismes de charité. Les entreprises, y compris les cabinets d'audit, versent des dons de manière significative de manière directe ou via leurs fondations d'entreprise. Cette étude part du postulat que les dons communs aux cabinets d’audit et à leurs clients permettent de saisir la notion de capital social des entreprises. Mes principales analyses indiquent que lorsque les clients et leurs cabinets d’audit font des dons aux mêmes organismes de charité, les honoraires et la qualité d’audit sont plus élevés. Les auditeurs font plus d'efforts et exercent leur professionnalisme dans l'exécution de l’audit des clients qui partagent les mêmes valeurs et soutiennent les mêmes causes afin notamment de protéger leurs réseaux. En outre, les dons communs entre cabinets d’audit et clients impliquent une communication efficace, essentielle à la qualité de l'auditThis dissertation consists of three stand-alone papers that investigate three consequences of corporate philanthropy, namely: (1) firms’ tax strategies, (2) firms’ reporting with regard to corporate philanthropy, and (3) the perceptions of firms’ financial reporting quality by an important gatekeeper: the auditor. The first chapter examines whether firms’ choices of prosocial activities reflect apparent consistency by studying the relation between corporate philanthropy and tax avoidance, and whether investors reward this consistency. I investigate two forms of tax strategies that differ in their degree of transparency: nonconforming tax avoidance (or tax aggressiveness) and conforming tax avoidance (Badertscher, et al., 2017). I find that corporate philanthropy is negatively related to nonconforming tax avoidance and positively related to conforming tax avoidance. This evidence suggests that philanthropic firms want to avoid paying taxes but do not want to be perceived as “tax avoiders” in order to display a consistent behavior. Next, I present evidence that the market value of inconsistent firms, i.e., those engaging simultaneously in corporate philanthropy and tax avoidance, is lower. Investors view firms’ inconsistency between corporate philanthropy and tax avoidance as a costly strategy that reduces firm value. Overall, the first chapter provides evidence on the tax implications of corporate philanthropy. The second chapter examines firm specific consequences of a regulatory event - the Companies Act 2006 - which represents a regime shift from mandatory to voluntary disclosure on corporate philanthropy (i.e., amounts and purposes of charitable donations) that affected UK firms in 2013. This chapter investigates whether and how the regulatory shift had an effect on corporate disclosure level and levels of CCDs. I assess the quality of the disclosure on corporate philanthropy by extracting scores from UK firms’ annual reports using a disclosure index that I developed. I find that firms disclose less information on their 2 CCDs and decrease their levels of CCDs following the mandatory-to-voluntary disclosure shift. This result indicates that firms do not credibly commit to their CSR-related disclosure, even though they were already initiated to the disclosure of their donations under the mandatory disclosure regime. Moreover, the disclosure shift has implications for the nonprofit sector that could be damaged through the reduction of firms’ donations. Overall, the second chapter provides evidence on the social reporting implications of corporate philanthropy. The third chapter of my dissertation analyzes overlaps between auditors and clients’ CCDs to the same nonprofit organizations. Firms, including the audit firms invest significantly in CCDs through direct giving or corporate foundations. This chapter examines the association between audit fees and audit quality (i.e., restatements and discretionary accruals) and overlaps in CCDs between auditors and clients. I posit that overlaps of auditors’ and clients’ donations capture social capital at the firm-level in an audit setting. In an exploratory analysis of the determinants of these overlaps, I find that firms with a corporate charitable foundation, a higher firm value or a bigger board size are more likely to overlap their CCDs. My main findings document that when clients and their audit firms make CCDs to the same nonprofits, audit fees and audit quality are higher. This suggests that (1) auditors exert more efforts and exercise their professional care in the performance of the audit with clients who share the same charitable values in order to protect their networks, and (2) charitable alignment between audit- and client-firms imply an effective communication, critical to the audit quality. Overall, the third chapter provides evidence on the financial reporting implications of corporate philanthropy
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Pinzón, Cubillos Marco Antonio, and Carl-Johan Blom. "In Bed with CSR : - A study of corporate philanthropy." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-23908.
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Today, companies permanently need to implement solutions aimed at generating competitive advantage that allow them to survive and be successful in ever changing and demanding markets. Therefore, to focus on customers is a common denominator for organizations, aiming to meet their needs and satisfy their expectations. In this context, society has become one of the players as one of the actors that highly influence corporate behavior. Communities have expressed more mistrust of corporations' because of various scandals. This has put business ethics in the spot light influencing companies to be good corporate citizens, respecting the law but also to create good social values and principles. Today, the level of demand goes beyond the direct impact of the organizations business to also incorporate how corporations can contribute to societal and environmental causes. For corporations, these activities are manifested through the concept of Corporate Social Responsibility (CSR). However, from a corporate perspective, it is difficult to measure if these changes can have a positive impact on a firm. Instead, these contributory practices are mainly measurable from a philanthropic perspective. Therefore, it occurs to be a divergence between the concepts of competitiveness and business ethics which consequently raised our research question: How do large corporations, involved in philanthropic CSR projects, value the outcome of these projects? Our purpose with this thesis is to identify how corporations can increase their competitive advantage by supporting philanthropic projects. In order to achieve this, we have conducted a qualitative study where the collection of the empirical data was done through semi-structured interviews with three big corporations. These firms are all services providing companies who support social/philanthropic projects. This support is assisted by a non-profit organization that deals with social projects around the world while at the same time creates social commitment among corporations. In the theoretical framework, we have presented the concepts of competitive advantage, business ethics, branding, stakeholders and CSR as main theoretic pillars. The thesis also includes theories that relate these theories to each other, such as “Corporations and Society” and “CSR and Competitiveness”. In previous frameworks we found that there is a gap related to how theories describe the link between ethics and competitiveness in contemporary organizations. Finally in the analysis section we linked the empirical findings to presented theories and ultimately created a framework showing the correlation between competitiveness and business ethics and CSR. The main conclusions are that business ethics and competitiveness can be linked and bridged by the concept of CSR. Unlike previous theories we concluded that these two concepts are compatible which means that it is possible to get competitive advantage by pursuing social objectives.
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Gurn, Alex M. "Courting corporate sports partners in education: Ethnographic case study of corporate philanthropy in urban public schools." Thesis, Boston College, 2014. http://hdl.handle.net/2345/bc-ir:104386.
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Thesis advisor: Andy HargreavesThis dissertation examines the nature of the longstanding cross-sector relationship between an urban public school district and a corporate-owned team franchise in the National Basketball Association (NBA). The study found that while this collaboration is often talked about as a partnership, in practice, it advances a corporate philanthropic and promotional relationship that is characterized by mutual affinities but not mutually agreed upon goals. This philanthropic connection to a powerful national sporting institution provides benefits to local public schools through incentives for perfect student attendance, motivational assemblies with professional athletes, and periodic, one-time donations in much needed technology. However, this relationship also raises key questions related to the mechanisms for social accountability in leadership decision-making, the effective and equitable use of school and corporate resources, and the indirect and inadvertent consequences when schools rely on commercialism and sports stardom to sell the meritocratic value of getting an education to a generation of students. The dissertation addresses the implications of the rise of corporate philanthropy within the context of economic austerity in public education. A multi-disciplinary review of research, drawing on four bodies of literature, considers the assumptions underlying counter-related discourses about corporate involvement in the public sector: 1) Corporate Social Responsibility (CSR), 2) CSR as Greenwashing (i.e. disinformation disseminated by a firm to present misleading public images of corporate responsibility), 3) Public-Private Partnerships (PPPs) in education, and 4) PPPs as privatizations in education. The constant comparative method was used throughout to analyze multi-modal data from an ethnographic case study of one city's cross-sector collaboration with the NBA, including participant observations, review of news and media, and extended field interviews with thirty district leaders, school administrators, teachers, counselors, and coaches in three K-8 schools. The result is a critical examination of the confluence of altruism, elite professional sports, and the marketplace in urban public education
Thesis (PhD) — Boston College, 2014
Submitted to: Boston College. Lynch School of Education
Discipline: Teacher Education, Special Education, Curriculum and Instruction
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Dermanovic, Hellman Aleksandra. "Critical Perspectives of Marketing Discourse: Case Study of IKEA´s Corporate Philanthropy." Thesis, Uppsala universitet, Institutionen för geovetenskaper, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-160458.
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This thesis discusses how IKEA perceive and use concept of Sustainable Development and relates it with consumption. For that purpose, an online-survey was undertaken with the aim to see how IKEA´s customers perceive IKEA´s philanthropic activities in developing countries and how these activities influence on their consumption patterns and ideas of inter-generational justice. Besides that, a critical discourse analysis is performed with the intention to gain insight into IKEA´s communication of sustainable discourse focusing on the text and external communication from IKEA. The results from critical discourse analysis and online-survey showed that IKEA is shifting its position toward sustainability discourse and changing its business model, while at same time IKEA is penetrating into new markets and reaching new consumption under cover of corporate philanthropy. The online survey showed that IKEA´s customers stated a strong expression of necessary presence of inter-generational justice in developing countries. Intergenerational justice represents the moral obligations toward present, but also toward future generations. IKEA´s philanthropic activities in developing countries, on the other hand, were appraised as weak by survey respondents. One of the conclusions this thesis is that IKEA´s incorporation of Sustainable Development is associated with challenges. IKEA´s communication of corporate sustainable development effects on customers’ consumption pattern motivating them to buy and consume more IKEA´s products. IKEA´s philanthropic activities in developing countries are not sufficient enough. Survey respondents evaluated that donation efforts are not sufficient. Ideally, it is assumed that IKEA as a part of corporate sustainable development should promote less consumption and invest more in sustainable use and protection of natural resources with the aim to reach inter-generational justice as well as to incorporate Sustainable Development into its discourse and practice.
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Kennedy-Salchow, Shana. "Corporate Philanthropy Practices in K-12 Education in the U.S. and Germany." Doctoral thesis, Humboldt-Universität zu Berlin, 2018. http://dx.doi.org/10.18452/19292.
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In Deutschland und den USA engagiert sich die unternehmerische Philanthropie zunehmend in der Allgemeinbildung, während der letzten Dekade vor allem in den „MINT“ und den „STEM“ Fächern. Hierzu gibt es bisher kaum systematische Studien. Diese vergleichende Arbeit untersucht, warum und wie sich Unternehmen in diesen Bereichen engagieren, und wie sich ihre Rolle in der Bildung verändert. Die Studie beruht auf einer historischen Analyse der Rolle von Unternehmen in der Bildung seit 1945 und auf Interviews mit Experten aus dem MINT- und STEM-Bereich.
Die wichtigsten Befunde der Studie sind: (1) Zuvor überwiegend in der dualen Bildung aktiv, begannen deutsche Unternehmen in den frühen 2000er Jahren u.a. als Reaktion auf den PISA-Schock, sich philanthropisch in der allgemeinen Schulbildung zu engagieren. (2) Unternehmerische Philanthropie führten die MINT und STEM Bildungsbewegung an. Aufgrund ihrer etablierten, gut vernetzten und vielfach finanzkräftigeren Stiftungen gelang es US-amerikanischen Unternehmen besser als deutschen, das Thema ins öffentliche Bewusstsein zu rücken, Ressourcen zu erschließen und Änderungen in der Bildungspolitik zu erwirken. (3) Unternehmen und deren Stiftungen wurden in erster Linie durch Entwicklungen auf dem Arbeitsmarkt, langfristige ökonomische Überlegungen und die Notwendigkeit zur Innovation motiviert, sich zu engagieren; aufgrund unterschiedlicher demographischer Aspekte und Entwicklungen in der Bildung fanden sich Unterschiede zwischen den beiden Ländern. (4) In Deutschland und den USA agiert die unternehmerische Philanthropie zunehmend strategisch, d.h. sie handelt ergebnisorientiert und achtet auf Skalierbarkeit ihrer Aktivitäten. Dies hat das Engagement von Unternehmen in der Bildungspolitik verstärkt und die Anforderung der Wirtschaft in den Fokus gerückt. Manche US-amerikanische Unternehmen haben begonnen, Berufsbildungswege zu schaffen, was bisher nicht die Regel war.Corporate philanthropy is active in K-12 education in Germany and the U.S. but there is minimal research about it. Over the last decade corporate philanthropic actors in both countries have become active in STEM* education (in Germany, MINT). This comparative study is about why and how they decided to invest in these initiatives and how that is tied to their traditional roles in education. It leans on the history of company involvement in education since 1945 and on interviews with experts active in the STEM and MINT education scenes. The main findings are: (1) As a result of the PISA shock and other factors, German companies that traditionally engaged only in vocational education have become active in general K-12 education. (2) Corporate philanthropy led the STEM and MINT education movements. However, U.S. companies and their foundations, with decades of philanthropic experiences and networks in education, were more successful in raising awareness, organizing resources, and achieving policy changes at the federal level. (3) Companies and their foundations were driven to invest in STEM and MINT education largely by workforce, long-term innovation, and economic concerns but there were key differences because of the differing demographic and education trends in the two countries. (4) In the U.S. and Germany, corporate philanthropy is attempting to be more strategic. This has resulted in a focus on outcome-based measurements and scalability but has also led to more investments in nonprofit and policy organizations instead of schools or their booster clubs. It has also resulted in corporate philanthropy better aligning with company competencies and needs, which made STEM and MINT ideal. In the case of the U.S., this has also resulted in some companies creating vocational programs, an area of education most companies avoided in the past. *STEM= Science, Technology, Engineering, and Math MINT= Mathematik, Informatik, Naturwissenschaften und Technik
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Baldwin, Nigel, and baldwin@unimelb edu au. "'Philanthropic' Support for the Arts: Views from the Corporate Sector." RMIT University. Graduate School of Business, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20100205.141643.
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Corporate support for the Arts, what views are held by the corporate sector about their support for the arts in Australia? Comparison of the literature of the not-for-profit arts sector in Australia with that of the USA and Britain highlights differences in the structure of philanthropic trusts in the USA and their contribution to the not-for-profit arts and the benefit of arts funding in Britain due to support form funding from lotteries. The Australian not-for-profit arts sector does not have support from lottery funding or a long history of support from philanthropic sources. An alternate funding source is corporations, and the role they play in support for the not-for-profit arts in Australia whilst acknowledged, remains unclear. With the use of an Interpretivist approach, this has been an exploratory study. Data was generated through focused interviews with representatives from companies, agencies of government and private philanthropy. The findings from the research have lead to the formation of the view that for the participant populations, support for the arts is considered to be sponsorship (perhaps mirroring structural changes in wider society); that is becoming focussed and strategic and in some instances comes at the expense of sports funding. Competition for corporate funding is not confined to the arts, but the wider not-for-profit sector and corporate decision making has become more astute. Policies and procedures support the decision process, aligning it with corporate goals reducing any impact of internal bias.
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Smith, Patricia Dawn, and smit0617@flinders edu au. "The Management of Australian Corporate Philanthropy Perspectives of Donors and Managers A Study of Motivations and Techniques." Flinders University. Flinders Institute of Public Policy and Management, 2006. http://catalogue.flinders.edu.au./local/adt/public/adt-SFU20060523.132142.
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The aim of this study is to extend knowledge about corporate philanthropy in Australia, including the conduct of fundraising and funds management, looking especially at motivations for giving and techniques employed. It follows and builds on the researcher's MA work on Corporate Philanthropy in Australia: Principles and Practice (see Appendix I) and has generated new theories that may be tested in the marketplace by both individuals and groups involved in fundraising and fund management throughout Australia, and perhaps beyond.
The study is based on a method melded together by the researcher from variations on participatory action research, action inquiry and cooperative inquiry. An extensive literature review explored material provided by participants along with material already in the public domain. The data set obtained from this exercise enabled the development of the range of questionnaires put before the participants.
Personal interviews were conducted with individuals, representatives of companies, trusts and foundations, and recipient organisations, along with professionals from Philanthropy Australia. The aim was to hold a discussion with the most senior person possible in every case and that aim was achieved with willingness to participate a strong factor throughout. A focus group conducted with professional fundraisers provided a point of view from 'the other side'.
The rigour of the work stems from the representative involvement of all interested parties. The researcher's long involvement in the fundraising industry was a strong enabling factor with iteration of all interviews confirming the findings and mitigating against undue influence from that background.
It was clear early in the study that there was difficulty in separating individual motivations from corporate motivations, as the individual beliefs and experiences spilled over into corporate involvements. For some the motivation was that philanthropy was the price of doing business, although the gifts might be directed to projects of lifetime interest to the participants. Some companies were clear about the direction of their corporate philanthropy into the communities in the areas where they operate, while others were still developing policy. Some representatives preferred to name their giving as 'social activism' rather than 'philanthropy'. A template has been developed to assist informed decision making about gifts.
Participants spoke of a variety of techniques of giving employed under the umbrellas of the Triple Bottom Line, the Third Way, Corporate Social Responsibility (CSR), and corporate sustainability. Those techniques include direct gifts or grants, sponsorships, strategic or venture philanthropy, Cause-Related Marketing (CRM), workplace giving or payroll deduction, bequests, and fundraising events. It was noted that workplace giving is growing.
Changes to Australian tax laws have made it sensible for individuals and some companies to develop Prescribed Private Funds, while others have opted for corporate trusts or foundations, or board committees. CEOs seem not to be as powerful in gift decision making as was found in the earlier MA study.
Several clear trends were identified, one related to companies making fewer larger grants, rather than many small ones. A further trend is for companies, trusts and foundations, and individuals to seek out recipient organisations for themselves, in accordance with their areas of interest and grants priorities. This changes the scenario for fundraisers who must find new ways of gaining the attention of grant and gift makers. A third trend is to require outside evaluation of projects and assessment of project progress. None of the participants in the study indicated that they carry out policy research before making gifts. Likewise not all givers indicated regular reporting requirements.
Community foundations are growing with new ones being developed during the course of the study. At the same time some organisations are allowing voting rights to donors, and shareholders are becoming more vocal about corporate giving.
Gaps in welfare funding vary considerably with many charities relying on companies, trusts and foundations and individuals to 'plug the gaps'.
The concept of 'social capital' is explored and a new definition put forward. It is revealed that the term is capable of holding many different meanings. It was clear that durable networks are almost vital to the development of social capital.
The gap in their understanding of corporate philanthropy between givers and receivers revealed by the MA study was found still to exist, although the whole process was found to be more open with the commercial confidentiality cited in the earlier study not appearing as a strong factor in this study, particularly as much material was available from the World Wide Web.
In the end, the area of corporate philanthropy may still be considered to be almost 'virgin territory' thus providing a fertile field for aspiring researchers. Suggestions are provided for a number of areas of future research.
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Marinetto, Michael. "The caring enterprise : a sociology of corporate social involvement in Britain and Italy." Thesis, University of Westminster, 1995. https://westminsterresearch.westminster.ac.uk/item/94981/the-caring-enterprise-a-sociology-of-corporate-social-involvement-in-britain-and-italy.
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This thesis examines corporate social responsibility initially in Britain, where there has recently been a conspicuous growth of interest in business social involvement, and Italy. Corporate social responsibility is defined here as business engagement in the wider community in order to contribute towards the general well-being of society. Our analysis employs a hybrid methodology: we employ a variety of sources, namely, historical texts, secondary studies and detailed case studies of corporate social programmes based on in-depth interviews of relevant personnel and the study of company documents. Our aim in this study is to provide a general explanation of why companies go beyond their commercial remit to become engaged in communitarian and philanthropic action. A socially and politically informed analysis is furnished: we place this area in its historical and political context, without losing sight of the role played by economic forces. Any explanation of contemporary advances in corporate social responsibility needs to stress the role of the modern state in society, and, more specifically, the development of relations between the state and the business community. It is argued that, in Britain, as a response to the political and economic crisis of the 1970s, the links between the business and state sectors became ever closer. This, as we shall demonstrate, created the institutional opportunities for active business involvement in society in areas such as environmental protection, small firm development and urban regeneration. Italy has seen less political impetus given to active corporate involvement in society. The most significant achievements, though, have come from within the state sector. A final consideration of our social analysis is that we attempt to analyse the contribution of the private sector to wider society. This is especially pertinent because, in Britain, corporate responsibility has come to be seen as a private solution to public problems. We show, using original case study material, that there are limits to what companies can achieve on a social front. We conclude that corporate social responsibility must emphasise the need for companies to observe social and legal restrictions in their pursuit of commercial goals, rather than necessarily engaging actively in social action.
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Baur, Lianna. "A Philanthropic Fix to Education? A Case Study of a Corporate Foundation in India." Thesis, Université d'Ottawa / University of Ottawa, 2016. http://hdl.handle.net/10393/34453.
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The involvement of private philanthropic actors in education in developing countries has grown significantly in recent years. While it is the subject of much conceptual discussion, there are few in-depth studies examining the actions and influence of these actors. This MA thesis responds to that gap by conducting a case study of one elementary education program (the Satya Bharti School (SBS) program) in Rajasthan, India run by the Bharti Foundation, a major Indian corporate foundation and philanthropic arm of Indian telecommunications conglomerate, Bharti Group. The study draws on new institutional theory, specifically the literature on embedded agency and institutional change (DiMaggio, 1988), to examine the Foundation’s objectives, and how it mediated and influenced regulatory frameworks for education to achieve these objectives. Primary data were collected in 2012 through semi-structured interviews, field observations, and documentary analysis at different sites, including the Bharti Foundation’s headquarters, field offices, and SBS schools in rural Rajasthan.
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Afshar, Taha. "Corporate philanthropy in the UK and US : the impact of cycles, strategy and CEO succession." Thesis, London School of Economics and Political Science (University of London), 2012. http://etheses.lse.ac.uk/379/.
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Theoretical and empirical debates surrounding corporate philanthropy (CP) date back to the 1930s, but have recently grown in line with the importance of corporate social responsibility in the public realm. Through three papers, this thesis adds to these debates by filling gaps in our understanding of CP, relating to the cyclical nature of cash and in-kind giving, how different ways of giving can influence profitability, and the relative importance of the CEO. We do this using a panel of 620 large firms in the UK over 14 years, and 500 US firms over 12 years, enabling us to capture the heterogeneity between firms. Our key theoretical contribution is to state that an integrated theory ought to be developed, which considers the influence of firm costs, strategy and the CEO as factors determining CP. Given the exposed limitations of stakeholder, agency and leadership theories, we propose that a new theory be developed, one which stresses the importance of managerial discretion and values, whilst also considering how firm-level attributes can determine giving.
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Zhang, Dashi. "Business and society : an integrated study of corporate philanthropy and organization-public relationships in China." HKBU Institutional Repository, 2013. http://repository.hkbu.edu.hk/etd_ra/1550.
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Čarská, Viktória. "Firemná filantropia ako súčasť konceptu Corporate Social Responsability." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75581.
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The thesis deals with the concept of corporate philanthropy and Corporate Social Responsibility. Our goal is to review the state of corporate philanthropy and CSR in SHP Harmanec, JSC, to explore, by a questionnaire research, the attitudes of young people to 30 years and to draw recommendations for the streamlining of corporate philanthropy in the company. Using the synthesis of the research`s results, it aims to design communication activities, which could present the philanthropic activities to this target group. The work is divided into 9 chapters in two parts. The first theoretical and methodological part summarizes available literature on corporate philanthropy and Corporate Social Responsibility. The second analytical part analyzes the company SHP Harmanec, JSC, and examines the attitudes, opinions and motivations of the young people to 30 years on the issue of corporate philanthropy and Corporate Social Responsibility. Proposal on streamlining corporate philanthropy and suggestions of the best communication activities, which could present the philanthropic activities of the company to the young, are the result.
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Eriksson, Karin. "The use of impressionistic tools in a structural vaccum: a grounded theory study on corporate philanthropy." Master's thesis, University of Cape Town, 2013. http://hdl.handle.net/11427/3871.
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This classic grounded theory study reflects companies work with corporate philanthropy (CP), and has a specific focus on companies with Swedish roots who are operating in South Africa. The theory illustrates how the companies perceive themselves to be forced to engage in CP, and their main solution to this problem is trying to optimise their CP work so it benefits both themselves and their beneficiaries. The companies are operating in a structural vacuum with regards to their CP work, and consequently, they make use of impressionistic tools in their attempt to optimise the work. There is arguably a need for companies to adopt a more strategic approach. The empirical data is collected from semi structured interviews with companies during 2012.
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Rhou, Yinyoung. "The Business Case for CSR in the Hospitality Context." Diss., Virginia Tech, 2019. http://hdl.handle.net/10919/99340.
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In this dissertation, including three papers, I examine the business case for corporate social responsibility (CSR) in the hospitality industry. The first paper provides a systematic review of the business case for CSR based on 170 articles published in leading hospitality journals. The review paper serves as a literature review of this dissertation, leading to the second and third papers. In the second paper, I examine CSR as a strategic tool to offset corporate social irresponsibility (CSiR) in the hospitality industry. Findings indicate sector differences within the hospitality industry. The third paper examines corporate philanthropy, focusing on the notion of strategic philanthropy. Results indicate the predominance of strategic philanthropy especially in hospitality companies, compared to companies in other industries. Findings of the dissertation as a whole suggest the need for hospitality-specific business case for CSR. In practical terms, this dissertation provides better informed decisions for hospitality mangers in terms of using CSR as a corporate strategy to achieve competitive advantages in the highly competitive industry.PHD
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Bruhn, Hanna, and Julia Rosberg. "Why consumers buy BOGO-products. : an exploratory study of philanthropy-linkedproducts in retail stores." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19677.
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More and more consumers have become socially conscious when choosing which retailer to buy from; thus many retailers have increased their engagement in Corporate Social Responsibility (CSR) activities. One common form of CSR activity within companies is philanthropy, or corporate philanthropy, where companies aim to donate to charity or to take environmental and social issues into consideration. Conscious customers and ethical consumerism have led to a particular retail trend, known as the Buy- One-Give-One (BOGO) business model has grown in popularity among today’s retail industry brands. Since it is of importance to understand the motivations of consumers’ purchase decisions, the purpose of this study is to explore consumers’ choices to purchase BOGO-products, and how these BOGO- products influence consumer perception of retail store assortment. This thesis is based on an abductive research, where the empirical data was collected based on focus groups. Based on the eight ethical factors (ethical consumption) and five values (theory of consumption value) found in previous studies, we have concluded that eight of the ethical factors and values correspond with the findings of our research. Within these corresponding factors and values, we found that there are seven sub-themes that can determine how consumers are motivated to purchase BOGO- products; dependency, connection (relate factor), marketing, alternative donation, appearance (taste), and trend. The findings of our study both contributed to an in depth understanding of previous research, whilst developing new and relevant insights of how consumers are motivated to purchase BOGO-products. Since no previous research, to the best of our knowledge, has studied BOGO-products in combination with ethical consumption and the theory of consumption value (TCV), this study brings originality to the study field. Lastly, the originality of this study also lies in the importance, convenience and up-to- date nature of this topic. Nonetheless, further research is encouraged since our study is limited in three ways. Few of the participants in the focus groups had prior knowledge about BOGO; time and money restriction; and the participants were students (Millennials), which led to a frequent answer of budget restrictions.
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Brison, Jeffrey D. "Cultural interventions, American corporate philanthropy and the construction of the arts and letters in Canada, 1900-1957." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape11/PQDD_0010/NQ52851.pdf.
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Arora, Bimal. "From philanthropy to strategic corporate social responsibility : a processual framework for CSR implementation in Baba Industries Limited." Thesis, University of Nottingham, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.546272.
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Nilsson, Andreas. "Financing of Nonprofits and Social Enterprises." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Finansiell ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-2165.
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This doctoral thesis contains three research papers in social finance, a field concerned with the financing issues of organizations aiming to solve social problems. Intertemporal Preferences of Nonprofit Organizations This paper studies the intertemporal preferences that govern the spending decision of nonprofit organizations. I estimate the subjective discount rate and the elasticity of intertemporal substitution based on an extension of the consumption Euler model that allows for heterogeneous parameter estimates with regards to donation dependency and size. Biting the Hand That Feeds You: Effects of Embezzlement in Nonprofits This paper studies how newspaper reports on embezzlement affect donations received by nonprofit organizations. Based on a unique data set on wrongdoings by top managers in nonprofits between 1995 and 2002, I provide evidence that the cost of weak governance in nonprofits is very high. What is the Business of Business? This paper develops a theoretical framework for understanding the emergence of new organizational forms, such as socially responsible firms and social enterprises, which embody the private sector’s efforts to resolve problems that typically have been within the purview of government and traditional charities. The framework yields an optimal investment policy, which typically Pareto-dominates many common social investment principles, such as break-even conditions, social screening and SROI. About the author Andreas Nilsson pursued his PhD in the Department of Finance at the Stockholm School of Economics. During this time, he was affiliated with the Swedish House of Finance and SIFR and spent two years as a visiting fellow at Harvard University. He is the founder of Sonanz, an asset management firm focused on social investments.Diss. Stockholm : Handelshögskolan, 2014. Sammanfattning jämte 3 uppsatser
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Saghini, Karen. "UPS and Zoo Atlanta: A Case Study on Corporate Social Responsibility." Digital Archive @ GSU, 2008. http://digitalarchive.gsu.edu/communication_theses/37.
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This thesis is designed to explore consumer attitudes and behaviors toward corporations that engage in socially responsible practices. The goal of this project was to determine if there was a relationship between a company’s perceived reputation for social responsibility and attitudes and behaviors that would favorably impact the company. Specifically, the project uses a case study of UPS and its support of Zoo Atlanta to further test these relationships in a true-to-life scenario. The findings reveal implications for corporate communication efforts in two ways: first, by serving as a framework to evaluate future corporate giving programs and to better understand company reputation; and second, by understanding the importance of strategically positioning one’s company as a good corporate citizen.
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Tretjakova, Anna, and Olli Nurkkala. "The Reasons Behind Corporate Philanthropy (CP). Creating Brand Value by CP. : A multiple case study from Sweden and Finland." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-60205.
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Everyday Corporate Social Responsibility (CSR) plays a bigger role in companies’ work. People become more aware of how different organizations take care of their network. Certain consumer groups have expectations from companies’ CSR work, and they are willing to pay more for the brands of these firms compared to others. These facts have forced the companies to put more effort into their CSR work. On the other hand it has become an opportunity for corporations, which are forerunners in this area. CSR can be interpreted so that communities have expectations from the firms and the work the latter do for society’s good. Corporate Philanthropy (CP) is a part of CSR and a particular form of it. The reasons behind CP are not always apparent. Brand is the bridge between consumer and the product. One motive behind CP could be creating brand value and implementing particular products for consumers who appreciate the companies’ work for society’s good. Therefore we have formulated our research question as follows: What are the main reasons behind corporate philanthropy and how is it conducted in the firms? Our aim in this thesis is to emphasize CP as a part of CSR, to study how it is exercised in practice and to explore how firms’ philanthropic actions add value to their brands. We have limited our study to company perspective in order to get as accurate results as possible. To indentify the reasons to CP we have completed a qualitative study in the two Nordic countries: Finland and Sweden. The study has been done by semi-structured interviews for four companies, two in both countries. These companies are of two different sizes, large and small. Our study design is multiple-case study. Interpretivism and subjectivism constitute the philosophical basis for this research. The applied approach is deductive with inductive elements. In the theoretical framework we discuss CSR, philanthropy and branding in their different forms. We have linked these main theories together by relating older and recent theory to each other in a natural way. Earlier theories, which directly merge these two areas, do not considerably exist. Therefore we have had to make our own decisions to find the best path to reach our goal and find the main reasons behind CP. In the final part, analysis, we have related theoretical framework to empirical findings. We have linked different theories together and found if there is a connection between Corporate Philanthropy and creating brand value. We have also reflected on whether there are differences in the actions and aims for CP between the companies in these two Nordic countries.
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Ragland, Allison. "Sustaining Black Captivity: A Critical Analysis of Corporate Philanthropic Discourse on Education." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1555411670630373.
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Raizerová, Martina. "Firemní dobrovolnictví a jeho aplikace v českém prostředí." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197439.
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This master thesis focuses on corporate volunteering as a specific area of corporate social responsibility. It compares examples of corporate volunteering projects implemented in the Czech environment and explores possibilities for further development. In addition to greater depths it is dedicated to corporate volunteering at ABB Czech Republic. The master thesis comes from my own experience during a working in ABB Czech Republic for last three years. The aim of this study is to monitor corporate volunteering programs and their comparison with other companies on the Czech market, employee motivation for these activities, finding the right communication channels for voluntary activities and based on the information find new possibilities of corporate volunteering.
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Dula, Lee Michael. ""Doing well by doing good" revisited does Exxonmobil's corporate philanthropy yield increased wealth for shareholders in the short term? /." Connect to Electronic Thesis (CONTENTdm), 2009. http://worldcat.org/oclc/449128950/viewonline.
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Gronfula, Auhud Ghazi M. "The linkage between CSR beliefs and ethical behaviour and its influences on consumer attitudes towards the retail sector in the UK." Thesis, Brunel University, 2018. http://bura.brunel.ac.uk/handle/2438/16438.
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The relationship between corporate social responsibility (CSR) and consumer attitudes has been investigated in previous research; however, empirically there is no studies deliberate the role of consumer ethics in order to achieve the CSR, that is, to achieve greater CSR, there is a need to be accompanied with consumer ethics. Therefore, the emergence of consumer ethical behaviour has brought a new perspective to determining the influences of CSR on consumer attitudes. Based on The Theory of Planned Behaviour and Vitell-Hunt theory, this study aims to examine the link between CSR and consumer ethical behaviour, and its influences on consumer attitudes. In order to address the aim, this study explores the relationship between CSR from the philanthropic perspective, and consumers' ethical behaviour. It also determines the extent to which CSR affects brand trust and consumer affective behavioural attitudes. Finally, it examines the role of consumers' ethical behaviour in influencing consumers' attitudes alongside CSR. To address these objectives, this study adopted positivism research philosophy, using a quantitative survey method. The data were collected from consumers who make purchases from the retail sector in the UK. A self-administered questionnaire was developed based on the previous literature. Then, 500 questionnaires were distributed, of which 350 were completed and used for the final analysis. Multivariate analysis was employed, with the questionnaires analysed using a covariance-based structural equation modelling (SEM) approach. The findings reveal that as hypothesized, CSR 'philanthropy' is significantly associated with consumer ethical behaviour; however, this study reveals a negative relationship between them. This study also hypothesized that philanthropic retailers have an influence on (a) consumer affective attitudes and (b) consumer behavioural attitudes. This study does not support the hypothesized relationship between philanthropy and (a) consumer affective attitudes or (b) consumer behavioural attitudes. However, the study identifies a positive relationship between philanthropy and brand trust. Consumers' ethical behaviour is not statistically significantly related to brand trust or consumer affective attitudes. However, the relationship between consumer ethical behaviour and consumer behavioural attitudes is found to be statistically significant. Moreover, the study demonstrates a positive relationship between brand trust and consumer behavioural attitudes, and that consumer affective attitudes mediate this relationship. This study offers a number of theoretical contributions to the literature on CSR and consumer ethics. First, the important contribution lies in the attempt to explore the relationship between CSR and consumers' ethical behaviour. This study unexpectedly, discovers the negative relationship between CSR and consumers' ethical behaviour. The possible explanation is that when consumers perceive the company to behave philanthropically, they are less likely to evaluate themselves as ethical because they may attribute their ethical behaviour to the company's perceived philanthropic behaviours. This study further highlights the positive relationship between consumers' ethical behaviour and their behavioural attitude. The second contribution lies in the relationship between CSR and consumers' responses. In line with previous studies (e.g. Willmott 2003; Hustvedt 2014; Singh et al. 2012), this study concurs that CSR positively affects consumers' brand trust. However, the relationship between CSR and consumers' attitudes is not statistically significant. Instead, this study highlights the important role of brand trust; that is, based on this finding, brand trust is the key driver of both consumers' affective and behaviour attitudes. Third, this study discovers the partially mediating role of consumers' affective attitude on the link between brand trust and behavioural attitude; which seems to be an essential sub-process regulating the effect of brand trust on consumer behavioural attitudes. This study also has practical implications. Firstly, retailers are recommended to effectively communicate their philanthropic activities to consumers in order to enhance their brand trust. It is particularly important that they also aim at influencing consumers' trust in their brand because it is the brand trust that would positively affect their purchasing decision. The final recommendation is that management should focus their CSR communication on the ethical consumer segment because ethical consumers show strong intention to purchase from a socially responsible company.
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Vermès, Clarisse. "Fundraising : un accord entre deux mondes.Modélisation de la construction d’un accord entre organisations mécènes et organisations d’intérêt général." Thesis, Montpellier 3, 2014. http://www.theses.fr/2014MON30086.
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Cette recherche traite de l'engagement en faveur de l'intérêt général, et notamment des modalités d'engagement des organisations mécènes auprès des organisations d'intérêt général, aujourd'hui, en France.Ce travail s'inscrit dans le cadre général des théories de l'action et plus particulièrement dans le courant représenté par les travaux de Boltanski et Thévenot sur la justification et l'engagement (Boltanski et Thévenot 1991, Thévenot, 2005), qui s'intéressent à comment les gens justifient leurs actions et à ce qu'ils disent de « pourquoi ils s'engagent ». Les études anthropologiques, sociologiques et socio-économiques sur les significations du don et sur les pratiques de mécénat, aujourd'hui, en France, nous ont fourni le socle de notre analyse.A partir de ces cadres de références, nous proposons un modèle qui rend compte des actions empiriques des professionnels de la collecte de fonds (les « fundraisers ») et des mécènes lorsqu'ils construisent un accord mécène.Ce modèle met en évidence les dispositifs et les objets dans lesquels s'enracine l'engagement des organisations mécènes. Il éclaire sur ce qu'est une action juste et légitime en faveur de l'intérêt général. Il propose un mécanisme permettant d'expliquer comment ces actions sont jugées par les parties prenantes des organisations impliquées dans un accord mécène.Nos recherches ont deux applications concrètes :1. Mettre en évidence les leviers actionnables par les organisations d'intérêt général pour collecter des fonds auprès des organisations mécènes.2. Enrichir la compréhension de l'engagement des entreprises en faveur de l'intérêt général. Mettre en évidence les bonnes pratiques et les retours qu'elles peuvent en attendre.Elles apportent une contribution spécifique pour comprendre la création de valeur dans le cadre d'une démarche marketing stratégique liée à la responsabilité sociale des entreprises, et au développement du capital social des organisations publiques et privées qui portent des projets d'intérêt généralThis research focuses on the engagement of organizations for the benefit of non-profit activities, today, in France.This work was conducted within a reference to the research of Boltanski and Thévenot on justification and commitment (Boltanski and Thévenot, 1991; Thévenot, 2005) called “Economies of Worth”. This sociological approach of “action” tries to explain how people justify their actions and what they say about why they engage.From these frames of reference, we propose a model that reflects the empirical practices of professionals in fundraising and organisations involved in building an agreement around philanthropy.This model highlights the devices and equipment being used to build the agreement. It illuminates on what is a “fair and legitimate” action for the general interest. It offer a mechanism to explain how these actions are judged by the stakeholders of organizations involved in a patronage.Our research has two applications in management:1. Identify actions for non-profit organisations to raise funds from organizations who wish to involve in public good.2. Understand of business engagement for the public good. Highlight good practices and benefits that companies can expect of their commitmentOur work brings a specific contribution to understanding the creation of value in a strategic marketing approach of corporate social responsibility, and the development of corporate social capital of public and private organizations acting for the benefit of general interest
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McLaughlin, Belinda. "Corporate Social Responsibility Factors in Market Share and Financial Performance Improvement." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4389.
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Some corporate leaders lack knowledge of CSR strategies to improve corporate financial performance. Businesses increase their profit margins when the business leaders integrate social and environmental management into core business processes. Grounded in stakeholder theory, this multicase study involved an exploration of corporate social responsibility factors that contributory to improving market share and financial performance. One-on-one interviews took place, and corporate leaders of 3 Native American owned companies that have implemented successful CSR strategies to improve market share and financial performance within the Midwestern area of the United States, including Kansas, Missouri, and Oklahoma. Data triangulation involved the use of field observations, organizational background information, and review of archival records. Modified van Kaam method was instrumental to identifying the variation of potential structural meanings embedded within textural implications as well as to expose core themes and contexts that contribute to the apparent presence of the phenomenon. Some themes that emerged from this study included corporate social responsibility strategies, core value and views, and indications. These themes developed through efforts to identify the CSR strategies and outcomes of Native-owned gaming operations. Identifying successful CSR strategies encourages more companies to participate in socially responsible initiatives. Illustrating successful CSR efforts within Native gaming operations can transform business practices, enhance social performance, and generate positive social change in communities through transforming local Native American communities into vibrant cohesive societies for families to thrive in.
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Fenclova, Emily Ann. "Flying responsibly? : an analysis of the self-reported corporate social responsibility of European airlines." Thesis, University of Exeter, 2013. http://hdl.handle.net/10871/13342.
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The aim of this PhD research project was to critically examine the self-reported socially-responsible activities of European full-service and low-fares airlines. Corporate social responsibility (CSR) is a concept that has been described using many terms and with varying definitions. Broadly, it is the recognition that businesses should voluntarily mitigate and manage their externalities. CSR has been touted by businesses and governments alike as a preferred alternative to regulation. This research looked at the self-reported CSR approaches of the European airline sector, which has historically been heavily regulated and is currently facing increasing pressures regarding its impacts on CSR- and sustainability-related concerns. Low cost carriers have been under particular scrutiny for their impacts, and therefore, this research compared the CSR approaches of the two dominant airline business models in Europe: low cost and full service models. The sample consisted of 21 full service and 13 low cost carriers with headquarters in Europe. Mixed qualitative methods were applied to 566 secondary documents (websites, press releases, annual reports, and standalone CSR reports) and 15 elite interviews with airline managers. A range of established CSR indicators were assessed, including: definitions, reported practices, motivations and justifications for CSR activities, and CSR management and monitoring. Much of what the airlines reported as their CSR was at odds with academic and governmental definitions; as a whole, they placed considerable emphasis on environmental issues and adhering to regulations. This study also found that the CSR practices were closely correlated with business practices and key sector issues – an understanding of CSR that is most compatible with stakeholder theory-based conceptualisations. Business models on their own were found to be an overly-simplistic explanation for the wide variances of practice that were found in the sample. Instead, four ‘profiles of responsibility’ were identified, which better captured the differences in practices.
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Al, Rifai Aroub A. Y. "Stakeholders and corporate philanthropy of non-economic nature in a developing country of intense Islamic beliefs, values and norms : an institutional framework." Thesis, Brunel University, 2013. http://bura.brunel.ac.uk/handle/2438/7647.
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The widespread use of Corporate Philanthropy (CP) in the US and the UK has resulted in a significant body of literature on the phenomena and its use. However, the literature generated around CP is criticised for being of an economic nature and for being biased toward the context of developed Western countries. This thesis suggests that the context of developing countries is important in relation to the non-economic nature of CP, due to the existence of intense religious beliefs and values. However, there has been little attempt to explicitly examine how the institutional pressures within this context shape the CP of a non-economic and more precisely of an altruistic nature, and how firms act in response to these influences. This thesis leverages institutional theory by proposing that stakeholders – including communities, competitors, NGOs and politicians – may impose coercive and mimetic pressures encouraging isomorphic field-level CP of a non-economic nature in a context of intense Islamic beliefs, values and norms. However, the way in which firms perceive and act upon these pressures may differ depending on specific factors related to the firm itself, including the identity of the firm, the competitive position of the firm, and shareholder pressures. These differences between firms result in the adoption of different CP strategies as decided by each firm, expressing its appropriate responses to field pressures. This study uses a qualitative methodology using data collected from 27 of the key personnel responsible for CP decisions (shareholders and managers) in the Kuwaiti banking sector. Questions were developed to assess the relationships between institutional pressures at the field and organisational levels of analysis. Data was collected through multiple sources such as in-depth interviews, documentation, and archival records. The contributions of the thesis are in relation to: a) the institutional theory; b) gaining more understanding of CP in developing countries; C) offering a robust understanding of altruistic CP influenced by an Islamic context; and d) practical implementations of CP in Islamic banks.
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Angjelova, Adrijana, and Petter Sundström. "Reducing Consumer Skepticism when Communicating CSR : A study on the efficiency of Cause Fit- and Cause Commitment communication." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26848.
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The purpose of this thesis is to be able to conclude which of the two, cause fit communication or cause commitment communication, is the best strategy for companies to adapt when looking to reduce consumer skepticism when communicating their CSR. CSR is nowadays a core component in every business yet so many managers find it hard to justify because they do not reap the benefits from engaging in CSR (Porter & Kramer, 2006). CSR has to be communicated in order for companies to reap the benefits from their endeavors (McElhaney, 2009). However, when companies do this consumers tend to get skeptical about the CSR motives of the company, which results in companies not gaining any benefits from their CSR at all (Bhattacharya, 2010). To solve this problem, researchers have suggested many different communication strategies to reduce consumer skepticism when companies communicate their CSR. In this thesis we test the consumer skepticism reducinge ffects of Cause Fit Communication and Cause Commitment Communication to conclude which of the two is the most efficient at reducing consumer skepticism. To fulfill our purpose we have used a quantitative method and constructed a survey where we have asked people about their perception of different companies’ CSR communication when the companies used Cause Fit Communication or Cause Commitment Communication. The answers from the respondents were analyzed through which we could conclude which of the two strategies is better. From our findings it was very hard to conclude which of the two communication strategies was the best at reducing consumer skepticism. However, we could see that Cause Commitment Communication had the highest consumer skepticism reducing effects. After having conducted this research we truly believe that the two communication strategies can be just as efficient at reducing consumer skepticism as long as one follows the guidelines we have provided in this thesis.
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Kennedy-Salchow, Shana [Verfasser], Rita [Gutachter] Nikolai, Nina [Gutachter] Kollek, and Thomas [Gutachter] Koinzer. "Corporate Philanthropy Practices in K-12 Education in the U.S. and Germany / Shana Kennedy-Salchow ; Gutachter: Rita Nikolai, Nina Kollek, Thomas Koinzer." Berlin : Humboldt-Universität zu Berlin, 2018. http://d-nb.info/1185174842/34.
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Black, Xavier. "The champions of corporate community involvement an exploratory two-stage study of why and how individuals impact corporate community involvement in their organisations : a thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus), 2009 /." Click here to access this resource online, 2009. http://hdl.handle.net/10292/771.
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This study explores the role of managers and manager-owners in decisions to engage the community and select particular social causes. This exploratory study aims to investigate why and how individuals impact on corporate community involvement (CCI) in their organisations. This is of significance in New Zealand as corporate philanthropic funding to the non-profit sector accounts for only three percent, which is low by international comparisons (Tennant, O’Brien & Sanders, 2008). The role of managers and their influence on CCI has been vociferously debated, with some arguing that personal impact should be limited and CCI decisions should be made solely according to profit maximisation. This perspective has used a rational and cognitive model of decision making paired with the Expectancy or reward/reinforcement theory in motivation to argue that management rationally considers the firm and then selects the best strategic option. This study turns to contemporary psychology to propose that managers may use ‘hot’ mental processing, including making CCI decisions based on values, emotions, ideologies and their own sense of identity. This study utilises a two-stage mixed method approach. The first stage investigated six respondents utilising a phenomenology approach to give a detailed description of each manager’s frame of reference and how this frame of reference impacted CCI outcomes. The second stage of this study progressed from a description to offering a theoretical explanation of the phenomenon, investigating the variables influencing how managers expressed their personal frame of reference in behaviour and the consequential impact on CCI decision making. This study found that managers and manager-owners held a strong sense of values, well defined ideologies, emotions, preferences and opinions regarding social issues which constructed the frame of reference surrounding their organisations community involvement. However, the existence of the personal frame of reference did not consistently impact the visible behaviour of individuals or their organisation’s corporate community involvement. Cold or rational thinking was shown to mitigate the impact of hot processing or alternatively post-justify decisions based on hot mental processing to validate the initial decision or alter how it was communicated within the organisation. Whether the personal frame of reference impacted CCI decision-making was influenced by the depth of the frame of reference, the internal mental dialogue regarding the acceptability of effectiveness of hot or cold decision making and task, organisational, and personal variables. This study offers a critique of extant research based on rational cognitive models and offers an alternative explanation for why and how managers champion CCI in their organisations. Further, through providing a deeper understanding of the roles of managers this thesis provides recommendations for non-profit organisations strategising to target the corporate sector for funding and provides some insights into how to mitigate or encourages the use of hot mental processing within CCI decision making.
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Priesterová, Lucia. "Spoločenská zodpovednosť firiem." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74389.
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The main goal of this Diploma thesis is to find out, on the basis of research, how the companies from Czech and Slovak Republic perceive and apply in praxis the concept of corporate social responsibility. The work consists of theoretical and practical part. The theoretical part is included in the first three chapters. The first chapter defines the term CSR and illustrates the historical development of social responsibility. The second chapter presents various theories and approaches in the area of CSR, describes the main as well as alternative concepts of CSR, advantages and disadvantages for the firm which decides to behave socially responsibly. It also mentions the approach of the European Union and the debate if the concept of CSR should still remain voluntary. The third chapter is focused on CSR in the company's praxis. It describes the pillars of CSR, explains the terms like corporate ethics or corporate philanthropy as well as the instruments for measurement and evaluation of corporate social responsibility. The practical part is contained in the last fourth chapter. It follows the done research among the companies from Czech and Slovak republic which main aim is to find out if there exist some differences in approach to CSR among the companies on the basis of their owner's structure, size or branch of enterprise. Consequently, the conclusions about the posture and an approach of Czech and Slovak companies are done from the results of research. It also emphasizes the areas where the companies do very well and areas where exists a space for an improvement.
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Langan, Ryan. "Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5251.
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This dissertation examines the potential for two forms of corporate philanthropy, donations of time and money, to have differential effects on consumers' response to corporate giving. Drawing upon indirect-reciprocity theory I show that corporate donations of time compared to money elicit a greater desire to reciprocate on the part of consumers. It is found that the influence of corporate donations on consumers' desire to reciprocate occurs through serial mediation, whereby donations of time are perceived as being more effortful than monetary donations. This in turn leads to more altruistic motive attributions, and ultimately greater admiration towards the firm and a stronger desire to reciprocate on the part of consumers. I find that consumers' desire to reciprocate is strengthened when the relative cost to the firm for making a donation is higher. Additionally, this research advances the emotion gratitude as a mechanism through which corporate giving leads to a desire to reciprocate and more broadly, a catalyst through which indirect reciprocity occurs. Finally, the influence of consumers' personality traits on their response to corporate philanthropy is examined. Corporate donations of time and money lead to stronger feelings of gratitude and a greater approval of a company's philanthropic actions when consumers possess higher levels of empathetic concern. Conversely, consumers who embody narcissistic traits are significantly less inclined to experience feelings of gratitude or approve of a company's philanthropy.
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Grigoryan, Lusine. "Corporate Social Responsibility and its Impact on Purchasing Behavior." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262325.
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The awareness and concern regarding social and environmental issues is growing among representatives of the business sector and they cannot eliminate the impact that they have. Corporate Social Responsibility is a complex strategy to govern the whole process of doing business. The objective of the Diploma Thesis is to prepare comprehensive analysis of current CSR practices in the Czech Republic and find out what type of impact the socially responsible practices of a company can have on a customers behaviour. The used literature represents pervious findings in the field, mainly researches done among Czech customers. In the practical part personal interviews with the company representative will be held in order to examine practical implications of CSR practices for the biggest brewery; Anheusher-Busch InBev.
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Kvapilová, Tereza. "Koncepce CSR a její realizace u mobilních operátorů v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205641.
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The diploma thesis deals with the issue of corporate social responsibility among mobile operators in the Czech Republic. Its aim is to analyze the policies and practices of CSR among mobile operators in the Czech Republic and evaluate these activities in the economic, social and environmental area. The operational objective is to propose measures and solutions that would lead to the settlement of differences between the particular companies and the overall higher efficiency of CSR in the mobile sector. All based on the analysis of individual CSR activities and their subsequent comparison. The SWOT analysis of CSR in each company helps to compare them. The activities are described and compared within three pillars of corporate social responsibility.
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MINCIULLO, MARCO. "Le Fondazioni d'Impresa nella prospettiva del Valore Condiviso." Doctoral thesis, Università Cattolica del Sacro Cuore, 2012. http://hdl.handle.net/10280/1415.
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Questa tesi, strutturata in tre articoli interconnessi, mira a fornire una migliore interpretazione del fenomeno delle Fondazioni d’Impresa nella prospettiva del Valore Condiviso, delineando quanto queste organizzazioni possano rivelarsi idonee a creare valore sia per la società sia per le imprese, rispondendo contemporaneamente alle esigenze di molteplici stakeholders.
Il primo articolo, attraverso l’analisi della letteratura riguardante le Fondazioni d’Impresa e la teoria del Valore Condiviso, analizza in profondità le caratteristiche più innovative di queste organizzazioni, prendendo poi in considerazione alcuni aspetti potenzialmente interessanti da analizzare.
Il secondo articolo presenta uno studio esplorativo finalizzato a verificare come gli interessi dell’impresa fondatrice influenzino il modello organizzativo, le attività e le tematiche affrontate dalle Fondazioni d’Impresa. L’articolo propone una rinnovata classificazione delle Fondazione d’Impresa, che introduce un modello innovativo, il cosiddetto Edifier, e sottolinea quali campo di attività sono più appropriati a seconda degli interessi delle imprese fondatrici.
Il terzo articolo, infine, è volto a indagare in profondità i legami che intercorrono tra Imprese Fondatrici e Fondazioni d’Impresa, con una particolare attenzione ai meccanismi attraverso i quali l’impresa può influenzare l’efficacia delle attività della Fondazione. L’articolo mette in evidenza come l'adozione di un modello di trasferimento delle conoscenze possa avere una notevole influenza in termini di efficacia, con conseguenze rilevanti in termini di proattività, competenze ed efficacia della Fondazione.This thesis, structured in three logically interconnected papers, aims at achieving a better understanding of the phenomenon of Corporate Foundations (CFs) under a Shared Value Perspective, by determining that these organizations are suitable for creating value for both society and firms, and for addressing multiple stakeholders’ needs. The first paper, through a review of the literature researching on CFs and on Shared Value, analyses in depth the most innovative characteristics of these organizations, and attempts to consider some potentially interesting issues to be stressed, coherently with the perspective adopted. The second paper presents an exploratory study aimed at verifying how the interests of the founder firm influence the model, activities and issues addressed by CFs. The paper proposes a classification of CFs introducing an innovative model, the so-called edifier, and underlines which field of activities are more appropriate according to the objective of the firms. The third paper is aimed at investigating in depth the ties connecting Founder Firms and CFs, with a special attention to the mechanisms through which a firm can impact CF’s effectiveness. The paper puts in evidence that the adoption of a model has a substantial influence on effectiveness, with many consequences on the proactivity, competences and social influence of CFs.
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Akšteinová, Michaela. "Bilance praktického zapojování zaměstnanců do CSR aktivit firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85910.
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The Master Thesis deals with an evaluation of employee involvement in social responsible activities of CEZ Group, primarily in its employee volunteering program. The aim of this thesis is besides the evaluation itself, also a comparison of employee volunteering programs with its competitors RWE and E.ON and a proposal for possible improvements of existing approaches. The theoretical part gives definitions of basic terms such as Corporate Social Responsibility, corporate philanthropy and volunteering and possibilities of employee involvement in corporate social responsible activities. The analytical part describes social pillar of Corporate Social Responsibility in ČEZ Group and involvement of its employees into these activities, focusing on corporate philanthropy and volunteering. The description of similar activities within CSR run by the competitors follows. Based on results of (questionnaire) research the evaluation of employee volunteering programs in these companies is processed and some possibilities for improvement of present CSR processes in ČEZ Group are outlined.
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Siddiqui, Shariq Ahmed. "Navigating Identity through Philanthropy: A History of the Islamic Society of North America (1979 - 2008)." Thesis, Indiana University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3665939.
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This dissertation analyzes the development of the Islamic Society of North America (ISNA), a Muslim-American religious association, from the Iranian Revolution to the inauguration of our nation's first African-American president. This case study of ISNA, the largest Muslim-American organization in North America, examines the organization's institution-building and governance as a way to illustrate Muslim-American civic and religious participation. Using nonprofit research and theory related to issues of diversity, legitimacy, power, and nonprofit governance and management, I challenge misconceptions about ISNA and dispel a number of myths about Muslim Americans and their institutions. In addition, I investigate the experiences of Muslim-Americans as they attempted to translate faith into practice within the framework of the American religious and civic experience. I arrive at three main conclusions. First, because of their incredible diversity, Muslim-Americans are largely cultural pluralists. They draw from each other and our national culture to develop their religious identity and values. Second, a nonprofit association that embraces the values of a liberal democracy by establishing itself as an open organization will include members that may damage the organization's reputation. I argue that ISNA's values should be assessed in light of its programs and actions rather than the views of a small portion of its membership. Reviewing the organization's actions and programs helps us discover a religious association that is centered on American civic and religious values. Third, ISNA's leaders were unable to balance their desire for an open, consensus-based organization with a strong nonprofit management power structure. Effective nonprofit associations need their boards, volunteers and staff to have well-defined roles and authority. ISNA's leaders failed to adopt such a management and governance structure because of their suspicion of an empowered chief executive officer.
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Sušilová, Vendula. "Kritické zhodnocení společenské odpovědnosti vybrané mezinárodní organizace jakožto faktoru ovlivňující konkurenceschopnost." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403848.
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Hlavním cílem této diplomové práce je kritická analýza strategie společenské odpovědnosti (CSR) firmy Lush Cosmetics Limited (Lush) a objevení vztahu mezi CSR aktivitami a konkurenceschopností. Teoretická část práce představuje teorie soutěže a koncept společenské odpovědnosti. Následuje diskuze studií vztahu dlouhodobé konkurenceschopnosti firmy and složek CSR. Analytická část zjišťuje CSR aktivity společnosti Lush pomocí hybridu Porterovy analýzy hodnotového řetězce a obsahové analýzy hlavních komunikačních kanálů společnosti. Teoretické závěry z první kapitoly posloužily jako základ pro konstrukci online dotazníkového šetření na téma zákaznické percepce CSR a společnosti Lush. Autor kriticky hodnotí CSR strategii Lushe, diskutuje průsečíky mezi CSR, zákazníky a konkurenceschopností, a taktéž poukazuje na možná zlepšení.
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Dias, David Alexandre de Oliveira Robalo. "Filantropia empresarial: os comportamentos e percepções do consumidor da geração e em relação à filantropia empresarial e as suas implicações para o marketing." Master's thesis, Instituto Superior de Economia e Gestão, 2010. http://hdl.handle.net/10400.5/2235.
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Mestrado em MarketingO presente estudo tem como objectivo compreender as percepções e sentimentos dos consumidores da geração Y em relação ao conceito de filantropia empresarial, mais concretamente o significado e valor que esta geração atribui a causas sociais e a empresas que desenvolvem acções de filantropia. Assim, a importância do estudo reveste-se numa maior compreensão destes sentimentos por parte de um segmento de mercado emergente e que pode servir de base teórica empírica não só para futuros estudos sobre o tema como também para as estratégias das empresas que pretendam enveredar por estas práticas, ou mesmo para as ONGs. A metodologia de pesquisa consistiu na realização de entrevistas em profundidade a uma amostra de 26 estudantes universitários de cursos de licenciatura e mestrado da zona da Grande Lisboa e pertencentes á geração Y. O questionário foi estruturado para responder às 5 questões de pesquisa: Quais são as causas sociais mais importantes para o consumidor da geração Y, e porquê? (1). Quais são as organizações de caridade que o consumidor recorda? (2). O que pensa a geração Y acerca das verdadeiras motivações das empresas quando resolvem apoiar causas sociais? (3). Que opinião tem o jovem consumidor em relação ao tipo de doação das empresas: doação incondicional e voluntária ou marketing de causas sociais? (4). Quais são as empresas que a geração Y acredita desenvolverem, ou já terem desenvolvido actos e estratégias de solidariedade? (5).
This study aims to understand the feelings and perceptions of consumers of generation Y in relation to the concept of corporate philanthropy, in particular the meaning and value that gives this generation of social causes and companies that develop activities of philanthropy. Thus the importance of the study takes on a greater understanding of these feelings on the part of an emerging market segment and can provide the theoretical basis of thumb not only for future studies on the subject but also to the strategies of companies that wish to engage in these practices, or even for NGOs. The research methodology consisted of in depth-interviews with a sample of 26 college students from undergraduate and master of the Greater Lisbon area, and belonging to the generation Y. The questionnaire was structured to meet the 5 research questions: The questionnaire was structured to meet 5 research questions: What are the most important social causes to Generation Y consumers, and why? (1). What cause-related organizations the consumer remember? (2). How does generation Y feel about the true motives of companies and his leaders when they want to support social causes? (3). What young consumers think for the kind of donation of businesses: voluntary unconditional donation or marketing of social causes? (4). What are the companies that Generation Y believes to develop or has already developed strategies and acts of solidarity? (5).
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Andersson, Magnus, and Jakob Sällström. "Välgörenhet är kryddan av rikedom : filantropi inom svenska företag." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-977.
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Filantropi inom företag har sedan länge varit ett fenomen utanför Sverige. Dock har filantropin brett ut sig inom Sverige de senaste åren och blir allt populärare av olika anledningar. Till exempel säger vissa företag att de känner en skyldighet att hjälpa de som har det sämre och de inom sin omgivning.Baserat på svar från intervjuer gjorda med sju olika respondenter från sju olika svenska företag, syftar denna uppsats till att svara på hur svenska företag arbetar med filantropi och vad som motiverar dem till att göra det.Resultatet tyder på att svenska företag arbetar med filantropi på ett centraliserat sätt och att informationen om arbetet kommuniceras mestadels internt, för att engagera och motivera personalstyrkan samt även för att ses som en attraktiv arbetsgivare. Filantropi kan även användas som en strategi för att stärka ett varumärke, samla politiska resurser och motverka negativ kritik.Philanthropy within corporations has for a long time been a phenomenon outside of Sweden. However, philanthropy has spread throughout Sweden in recent years and is for various reasons becoming more popular. For example corporations say that they feel an obligation to help those who have it worse and also those in their environment.Based on answers gathered from interviews with seven different respondents from seven different Swedish corporations, this essay means to answer the question of how Swedish corporations work with philanthropy and what motivates them to do so.The result indicates that Swedish corporations work with philanthropy in a centralized manner and that information about this work is communicated mostly internally, to engage and motivate the staff but also to be seen as an attractive employer. Philanthropy can also be used as a strategy to strengthen a brand, gather political resources and combat negative criticism.This essay is written in Swedish.
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Nováková, Veronika. "Využití firemní filantropie pro posilování hodnoty značky." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192437.
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The theses works with company social responsibility in a banking sector, it's reporting and with a way it influences total brand value. The theoretical part is focused on description of social responsibility and company's philantropy with a emphasis on it's benefits for a company. Special parts are dedicated to possibilities of brand value evaluation and also to a new EU directive on non-profit report. Practical part of the research is focused on Česká spořitelna, her activities in the field and it's management. The author measures an influence of ČS CSR activities on general brand awareness among both groups employees and customers. The author uses explorative probe. The author also offers some recommendations for more effective CSR management and it's use for brand value strengthening based on the results of the research.
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Říšská, Zuzana. "Možnosti spolupráce firemního a neziskového sektoru v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205762.
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Recently we can observe an increasing trend in business and nonprofit collaboration in the Czech Republic. The thesis aims to describe the latest possibilities of this cross-sector collaboration and the research analyses cooperation of companies with NGO Toulcův dvůr, z.s. The research has been carried out in form of two sets of questionnaires (within organizations at Toulcův dvůr and within companies that support these organizations) and in form of semi-structured interviews with leaders of member organizations of Toulcův dvůr, z.s. Lastly the thesis has suggested further recommendation for the future development of the cooperation.
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Santos, Paula Santana. "Investimento social privado e políticas educacionais: um olhar sobre as organizações brasileiras." Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/100/100138/tde-19062018-180644/.
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O objetivo principal desta pesquisa é compreender o processo de institucionalização da prática de incidência nas políticas educacionais das organizações do Investimento Social Privado (ISP) brasileiro. Para atingir seus objetivos institucionais, como a abrangência e o impacto em educação, as organizações do ISP, de forma direta ou indiretamente, tiveram que aprender e se estruturar para lidar com as políticas públicas dessa área. A compreensão da intersecção do ISP e o Estado por si só é interessante, entretanto o recorte adotado na pesquisa visou entender as alternativas encontradas pelas organizações para passar de atuações pontuais, com projetos próprios na área de educação, para ações estruturadas que buscam incidir efetivamente nas políticas públicas educacionais de âmbito municipal, estadual e federal. O recorte adotado na pesquisa buscou caracterizar esse fenômeno por meio da análise do campo organizacional do ISP em políticas educacionais e aprofundou-se nas estruturas e práticas de três organizações de destaque do campo: Fundação Lemann, Instituto Natura e Instituto Unibanco. A Teoria Institucional, como lente analítica, permitiu analisar quais são os elementos organizacionais que favorecem ou constrangem a institucionalização da prática do ISP alinhado com políticas públicas, bem como qual o lugar dessa prática no campo organizacional do ISP. Para esse objetivo, foram mobilizados os conceitos de campo organizacional e processo de institucionalização de práticas. A pesquisa sistematiza as principais contribuições da literatura para compreensão do fenômeno e sua configuração atual, assim como esquematiza as principais dimensões das práticas em sedimentação e os processos de legitimação relacionados. Este trabalho conclui que o alinhamento do ISP às políticas públicas é uma prática em estágio de institucionalização e, portanto, merece maior atenção da academia e da sociedade, para sua compreensão, bem como de suas potenciais consequências para a sociedade brasileira por meio de um olhar não polarizado e críticoThe main objective of this research is to understand the institutionalization process of the incidence in the educational policies adopted by the corporate philanthropy (CP) organizations in Brazil. This present study covered how the CP organizations directly or indirectly had to learn and structure themselves to deal with public policies in order to achieve the institutional goals with a huge impact on education. A better comprehension of the intersection between the CP and the Government is in itself an interesting subject of study, however, the emphasis of this research is focused on understanding the alternatives found by organizations to move from one-off activities with their own projects in the education area to structured actions that seek to effectively influence public educational policies of municipal, state and federal scope. For the purpose of characterizing this phenomenon, the organizational field of CP was analyzed and it was deepened in the structure and practices of 3 prominent organizations in the field: the Fundação Leman, Instituto Natura and Instituto Unibanco. As an analytical view, the Institutional Theory, allowed to analyze which are the organizational advances or constrain elements of institutionalization process of ISP practice concerning public policies, as well as to understand the role of this practice in the organizational field of the CP. For this purpose, the concepts of organizational field and process of institutionalization of practices were adopted. The research has systematized the main contributions of the literature to understand the phenomenon and the current configuration, as well as schematized the main dimensions of sedimentation practices and legitimation processes. This study has concluded that the CP alignment with public policies is a practice in the stage of institutionalization, and therefore it deserves greater attention from academics and society for its understanding and its potential consequences for Brazilian society through an unpolarized and critical view
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Adamčiková, Patrícia. "Využitie spoločenskej zodpovednosti v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192481.
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This master's thesis aims to prove the possible relationship between corporate social responsibility and decision making of buyers as well as the potential of CSR and business philanthropy in marketing. The thesis contains the most relevant findings from the areas of marketing, social responsibility, psychology of marketing and emotions in advertising as well as brand creation. The practical part deals with RWE Czech Republic and its social sphere projects. It also contains a questionnaire which aims to identify the level of common knowledge and attitude of customers to corporate social responsibility as well as their knowledge of particular projects carried out in the Czech Republic. Deep structured interview with experts from business and marketing then completes the overview.
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Held, Jennifer Jane. "Corporate goals versus philanthropic ideals : the driving force of corporate giving." Scholarly Commons, 1997. https://scholarlycommons.pacific.edu/uop_etds/2309.
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The study sought to demonstrate that corporate giving is driven by specific corporate goals rather than philanthropic ideals. Furthermore, it examined how corporations use corporate giving as a public relations tool and corporate strategy for enhancing competitiveness. Five research questions were addressed in this study. The first three questions examined if the type of corporation influenced motivations for giving, or the non-profit it will fund, and if the location of corporate facilities determined eligibility for a non-profit. Questions four and five asked if the source of a corporation's contributions budget influenced the motivation for giving and the type of non-profit organization a corporation will fund. Purposive sampling was employed in the study. Only corporations with formal, established corporate giving programs and/or foundations that were located in California were included in the sample. This yielded a sample population of 134 corporations. Questions one, four, and five were answered using ANOVA's. Question two and three were answered respectively through descriptive statistics and through a chi-square statistical test. Results showed that corporations give for more than altruistic reasons, they want results that relate to their corporate goals and strategies. There was evidence to support the relationship between certain types of companies and their motivations for giving. Additionally, data indicated that the type of corporation influences the type of nonprofit they will fund. Another key finding confirmed that the majority of Finally, results showed that the source of a corporation's giving budget cannot be used to predict the type of non-profit a corporation will fund, nor does the source of funding correlate to the motivations for giving.
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Amaral, Roberto Galassi. "Responsabilidade social da empresa: a área de gestão de pessoas como mediadora entre a organização e a comunidade." Pontifícia Universidade Católica de São Paulo, 2007. https://tede2.pucsp.br/handle/handle/1222.
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The inclusion of responsibility for the management and execution of social projects in the agenda of human resources has brought in both synergy and challenges. This area, historically created aiming at the management of employees in a company, assists and supports now two distinct audiences. The first, inherently related to a work agreement and which is oriented by the organizational policies, management principles and company control, and the second which does not follow hierarchy. This research has then attempted to contribute to the implementation of social responsibility in the company, especially within the management of relations with the community initiated by the human resources area. In that sense, it has made a theoretical analysis based on management sciences, examining the context of corporate management, the management and the manager, identifying corporate social responsibility as a model of corporate management. It has systematized concepts that come around it such as: Corporate Philanthropy, Citizen Corporation, Private Social Investment, Marketing of Social Causes. It has also examined the interaction between business ethics and the third sector within this management model. This paper has gathered reflections on the history of the performance of the human resources area, people management models and the interaction that lies within the area and the socially responsible management. It has presented a concept model to support the processes of role assignment between positions in human resources and corporate management. To generate understanding about all these issues, this study has been based upon research made in the human resources departments in ten different companies in the metropolitan area of São Paulo. As a general objective, it verified the way the area of human resources has been managing corporate social responsibility concerning the company s relations with the community. Some specific objectives were equally sought. First, it tried to verify the understanding of this subject from the point of view of managers and directors of the researched area, as well as its implementation as a model of management. Second, it attempted to investigate some motivational profiles in the companies, how these motivations are translated into practical actions within the community and how they are managed. Third, it tried to get to know the perception of organizations about the challenges set upon social actions, when performed by the company and managed by the human resources area. Finally, some recommendations have been made regarding researches on the real implementation of this model of management. A favorable conclusion was drawn towards the development of competences in the professionals of human resources in order to potentialize their new role as articulators between private and public interests
A inclusão da responsabilidade pela gestão e execução de projetos de Ação Social na agenda das áreas de recursos humanos tem trazido sinergias e desafios. Área historicamente criada visando a gestão de funcionários da empresa tem, agora, dois públicos distintos entre si sob sua visão e cuidado. O primeiro com relações inerentes a um contrato de trabalho e que se orienta pelas políticas organizacionais, princípios de gestão e controle da empresa, e o segundo cuja relação não caminha pela hierarquia. Esta pesquisa buscou, então, contribuir com a implementação da responsabilidade social da empresa, em particular com a gestão das relações com a comunidade realizadas a partir da área de recursos humanos. Para tanto, fez reflexão teórica examinando o contexto da gestão empresarial, o management e o manager localizando a responsabilidade social da empresa como um modelo de gestão empresarial, a partir das ciências da gestão. Sistematizou conceitos que gravitam em seu entorno como: filantropia empresarial, empresa-cidadã, investimento social privado, marketing de causas sociais. Examinou, ainda, a interação da ética nos negócios e do terceiro setor com este modelo de gestão. Este trabalho trouxe, igualmente, reflexões sobre o histórico de atuação da área de recursos humanos, modelos de gestão de pessoas e sobre a interação existente entre a área e a gestão socialmente responsável. Apresentou um modelo conceitual para apoiar processos de negociação de papéis entre a função de que recursos humanos e a gestão da empresa. Para gerar discernimento sobre todas estas questões, este estudo se sustentou em pesquisa realizada nas áreas de recursos humanos em dez empresas da região metropolitana de São Paulo. Teve como objetivo geral verificar a maneira como as áreas de recursos humanos estão gerenciando o tema da responsabilidade social da empresa, no que se refere às relações com a comunidade. Alguns objetivos específicos foram igualmente perseguidos. O primeiro buscou verificar a compreensão sobre este tema a partir do olhar dos gestores e dirigentes da área pesquisada, bem como sua implementação como modelo de gestão. O segundo buscou verificar alguns perfis de motivação das empresas, como estas motivações se traduzem em ações práticas junto à comunidade e como são geridas. O terceiro buscou conhecer a percepção das organizações sobre os desafios colocados para a Ação Social, quando executada a partir da empresa e gerida pela área de recursos humanos. Ao final, foram feitas recomendações para pesquisas sobre a real implementação deste modelo de gestão. Conclui-se a favor do desenvolvimento de competências dos profissionais da área de recursos humanos no sentido de potencializar o seu novo papel de articulação entre o privado e o interesse público