Journal articles on the topic 'Corporate image'
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Mostafa, Rania B., Cristiana R. Lages, Haseeb A. Shabbir, and Des Thwaites. "Corporate Image." Journal of Service Research 18, no. 4 (May 15, 2015): 468–83. http://dx.doi.org/10.1177/1094670515584146.
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Fan, Qingji. "Relationship among China’s country image, corporate image and brand image." Journal of Contemporary Marketing Science 2, no. 1 (April 8, 2019): 34–49. http://dx.doi.org/10.1108/jcmars-01-2019-0006.
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Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean consumers’ attitudes toward well-known Chinese brands. Findings China’s country image was found to comprise four dimensions: political image, economic image, citizen image and country relationship image. Country image had a direct positive effect on brand attitude, and through brand attitude, country image had an indirect positive effect on purchase intention. Corporate image and brand image had a positive effect on brand attitude and a direct positive effect on purchase intention. In addition, country image had a positive effect on corporate image, while through corporate image, country image had an indirect positive effect on brand image. Originality/value These findings not only offer theoretical evidence for research on China’s country image, but also provide empirical evidence to support the “going global” strategies of Chinese enterprises.
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Flavián, Carlos, Eduardo Torres, and Miguel Guinalíu. "Corporate image measurement." International Journal of Bank Marketing 22, no. 5 (August 2004): 366–84. http://dx.doi.org/10.1108/02652320410549665.
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Maťová, Hana, Michal Dzian, Miroslava Triznová, Hubert Paluš, and Ján Parobek. "Corporate Image Profile." Procedia Economics and Finance 34 (2015): 225–30. http://dx.doi.org/10.1016/s2212-5671(15)01623-8.
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Gray, Edmund R., and John M. T. Balmer. "Managing Corporate Image and Corporate Reputation." Long Range Planning 31, no. 5 (October 1998): 695–702. http://dx.doi.org/10.1016/s0024-6301(98)00074-0.
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Winter, Susan J., Elizabeth Sharer, Hari K. Rajagopalan, and Connie Marie Gaglio. "ICT and Corporate Image." International Journal of E-Business Research 15, no. 2 (April 2019): 22–43. http://dx.doi.org/10.4018/ijebr.2019040102.
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As new ICT products appear on the market, many managers choose to adopt them without clear evidence of the productivity benefits often claimed by vendors. Some may trust or hope that the promised benefits do eventually materialize, but others may adopt them because of ICT's symbolic meaning. This article investigates the links between ICT, corporate image, and purchase decisions or other forms of support among prospective customers, a previously neglected external stakeholder group. This article presents an experiment testing the links between IT, corporate image, and support behavior among customers. The results show that there is a strong link between conspicuous use of IT artifacts and corporate image leading to support behavior among customers. Social meaning of IT indirectly affects customer support and firm survival. This explains why savvy managers adopt new IT products that are consistent with their desired corporate images without clear evidence of the productivity benefits. Implications for theory, practice and future research are discussed.
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Teng, Weichen. "Importance of corporate image for domestic brands moderated by consumer ethnocentrism." Journal of Product & Brand Management 29, no. 3 (August 1, 2019): 257–72. http://dx.doi.org/10.1108/jpbm-09-2018-2020.
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Purpose Although consumers’ tendency to support domestic companies by buying local products is growing, few studies discuss the corporate branding for domestic brands. This study aims to help domestic brands develop corporate branding strategies by examining the effects of corporate image of domestic brands on customers’ purchase intentions. Design/methodology/approach This study investigates various aspects of corporate image, including product quality, corporate ability, corporate social responsibility (CSR) and local-customer-first (a measure that is identified in this study). It conducts a survey (N = 283) and tests eight hypotheses with bivariate regression analyses with SPSS, Hayes’ PROCESS macro and structural equation modelling with AMOS to identify significant relationships. Findings The results show that all aspects of corporate image have significant positive effects on customers’ purchase intentions towards domestic brands. However, the effect of CSR image on purchase intention is fully mediated by the corporate ability and product quality images, whereas consumer ethnocentrism moderates the corporate ability and local-customer-first images. Originality/value This study contributes to the literature by examining the effect of corporate image on customers’ domestic brand purchase intentions in emerging economies when the product quality image in the country is low. This study also identifies a new factor, local-customer-first, and its positive effect on purchase intention. It is recommended that domestic brands strengthen their CSR, corporate ability and local-customer-first images to gain local customers’ support. Furthermore, it is found that corporate ability and local-customer-first are more highly valued by ethnocentric consumers. These findings can help domestic brands develop corporate branding strategies.
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Rindell, Anne. "Time in corporate images: introducing image heritage and image‐in‐use." Qualitative Market Research: An International Journal 16, no. 2 (March 29, 2013): 197–213. http://dx.doi.org/10.1108/13522751311317594.
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Goy, Oles, Оlena Razumova, Irina Hornar, Yuliia Chumaieva, and Nataliia Hoi. "Research of students’ ideas about the actual and expected image of university corporate culture." Revista Amazonia Investiga 11, no. 55 (October 10, 2022): 182–92. http://dx.doi.org/10.34069/ai/2022.55.07.19.
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The purpose of the article is an empirical research and theoretical substantiation of students’ ideas about the actual and expected image of university corporate culture. Materials and research methods: valid psychodiagnostic tools made it possible to determine the content-related parameters of university corporate culture relevantly and compare the studied images; a correlation matrix was construct; reliability coefficients for the obtained data were applied. Results. Differences were identified in four types of actual and expected images of corporate culture: Closed (CT), Random (RT), Open (OT), and Synchronous (ST). The author established the prevalence of the closed type (CT) of the actual image of university corporate culture (t= -2.31; p<.05). An open type (OT) was recorded (t=2.41; p<.05) as an expected image of corporate culture. The interrelation between the parameters of students’ social expectations and the parameters of the types of the desired image corporate culture was fixed. Conclusions. Students’ ideas about the actual and expected images of university corporate culture are related to the parameters of social expectations and ascertain the self-regulatory readiness of respondents for future professional activity.
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Richards, Robert D., and John W. Bagby. "An Embattled Corporate Image." Proceedings of the International Association for Business and Society 4 (1993): 113–25. http://dx.doi.org/10.5840/iabsproc199348.
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Lidiawati. "DAMPAK PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CORPORATE IMAGE." Jurnal Ekonomi dan Bisnis Indonesia 5, no. 2 (December 30, 2020): 10–19. http://dx.doi.org/10.37673/jebi.v5i02.849.
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This research is aimed at (first) determining the effect of the implementation of CSR programs in education, health, environment, economy, socio-culture on the corporate image, (second) determining which variable is mostly dominant to affect the corporate image. This research is associative research aiming at determining the correlation between two or variables. The populations of this research are all community members in West Sumbawa, while samples were selected through purposive sampling. The data were collected through questionnaires distributed to respondents, and then were analyzed using multiple linear regressions. The analysis using multiple linear regressions of research showed that CSR program in education did not have significant and positive effect on the corporate image. CSR in health did not have significant and positive effect of the corporate image. CSR in environment had significant and positive effect of the corporate image. CSR in economy had significant and positive effect of the corporate image. CSR in sociio-culture did not have significant and negative effect of the corporate image. The CSR in economy is most dominant in affecting the corporate image
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Wang, Xiao, Xiufeng Zhao, Yaxian Wang, and Suzhen Li. "A Comparison of CSR Image Construction between Chinese and American Petroleum Companies in the Context of Ecological Transition." Sustainability 14, no. 21 (November 4, 2022): 14490. http://dx.doi.org/10.3390/su142114490.
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CSR reports are currently employed by most petroleum corporates as powerful discursive resources to shift their image from “black” to “green”. However, on account of factors such as the corporate ethics and cultures and the social and political situations in which the corporates operate, the CSR reports for image reconstruction may vary in terms of discursive representations as well as the extent and means of achieving “greenness”. With the trend of economic and trade globalization, petroleum companies are bound to trade and open branch offices in countries in which they are not familiar with the ideologies and political atmosphere. Therefore, it is significant to learn about whether political background has an impact on petroleum CSR image construction or not. This paper examines the recent CSR reports by two oil companies, CNPC from China and CHV from America—two corporations diverging in many respects, the socio-political environment, in particular. In line with the constructive view of image, an approach of computer-assisted discourse analysis (CADS) is adopted for the comparison based on two corpora, each consisting of their 2015–2020 CSR reports. The findings have revealed that images constructed by CNPC and CHV have complex and dynamic characteristics as a result of political, social, cultural, and economic backgrounds, and the changes in historical conditions. On the whole, ethics and actions in promoting environmental friendliness constitute the predominant theme of their reports, an indication of their common awareness of the non-sustainable nature of their main and conventional business as environmentally sensitive industries. Nevertheless, CNPC and CHV differ in multiple respects. Firstly, CNPC tends to foreground its green image as an obligatory commitment to “ecological civilization”, a national political strategy. In contrast, CHV constructs its image as a multinational corporate with not much attention to its home-state interests. Secondly, in alignment with different socio-cultural contexts, their basic positioning, as well as primary environmental concerns, targets, implementation paths, and changes with time differ from each other. This study contributes to multidisciplinary research on corporate image construction, promoting the combination of economic management, politics, and discourse analysis with data science. In practice, this study provides a new perspective for analyzing motivations, efforts, and means for the construction of CSR images, as well as some suggestions to corporates on how to adapt their CSR images to the target cultural community.
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PARNO, PARNO. "PENGARUH CORPORATE IMAGE, PRODUK IMAGE DAN USER IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEMEN GRESIK DI GRESIK." MANAJERIAL 1, no. 2 (January 2, 2018): 120. http://dx.doi.org/10.30587/jurnalmanajerial.v1i2.194.
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Brand image memiliki tiga variabel pendukung yaitu citra pembuat (corporate image), citra produk (product image) dancitra pemakai (user image), corporate image merupakan sekumpulan asosiasi yang dipersepsikan konsumen terhadap perusahaan yang membuat suatu produk atau jasa dimana indikatornya meliputi nama besar perusahaan, layanan perusahaan dan jaringan perusahaan. Product image yaitu sekumpulan asosiasi yang dipersepsikan konsumen terhadap suatu produk. Sedangkan user image merupakan sekumpulan asosiasi yang dipersepsikan konsumen kuat, praktis dan ekonomis, percaya diri dan nyaman. Penelitian ini bertujuan mengetahui pengaruh corporate image, product image dan user image terhadap keputusan pembelian. Hasil penelitian menunjukkan nilai thitung untuk variabel corporate image (X1) sebesar 2,968, nilai thitung untuk variabel product image (X2) sebesar 3,665, nilai thitung untuk variabel user image (X3) sebesar 3,523, ketiga angka tersebut jika dibandingkan dengan ttabel (1,990) maka thitung>ttabel. Berdasarkan hasil uji t tersebut berarti terdapat pengaruh positif corporate image, product image, dan user image terhadap keputusan pembelian. Uji F menunjukkan Fhitung sebesar 29,254 > Ftabel sebesar 2,72 pada df = 76 bahwa berarti terdapat pengaruh secara simultan yang signifikan corporate image, product image, dan user image terhadap keputusan pembelian. Berdasarkan hasil penelitian diharapkan PT Semen Indonesia (Persero) Tbk tetap menjaga pelayanan ketersediaan, dan meningkatkan jaringan penjualan yang luas, tetap menjaga image bahwa Semen Gresik merupakan semen yang rekatnya kuat, dan tetap menjaga agar konsumen merasa percaya diri dan nyaman menggunakan Semen Gresik.
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Pende, Hrvoje. "CULTURE, IDENTITY AND CORPORATE IMAGE: POSSIBILITIES AND LIMITATIONS." Tourism and hospitality management 9, no. 1 (2003): 137–51. http://dx.doi.org/10.20867/thm.9.1.13.
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Corporate culture, identity and image are highly intertwined. Management style, its culture and ability to communicate proclaimed values to the employees and other stakeholders determines the corporate culture, as a tacitly agreed way of behavior. Strong and positive cultures generally create favorable identities and images, while negative cultures undoubtedly lead to undesirable identities (personal and corporate) and images. Modem societies expect higher business standards and ethics from their organizations. To meet those expectations successfully, corporations has to create positive identity/image. It is only achievable through recognizable way of communicating their organization and their products, i.e. through distinctive internal culture. Strong, modem and social responsible corporate culture, based on universal and business ethics, helps the organization to reach and attract consumers and to remain in globalized business.
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Abratt, Russell, and Thabiso Nsenki Mofokeng. "Development and management of corporate image in South Africa." European Journal of Marketing 35, no. 3/4 (April 1, 2001): 368–86. http://dx.doi.org/10.1108/03090560110382075.
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Gathers empirical evidence on how South African organisations manage their corporate image management process. The aim is to establish whether one of the leading models of the corporate image management process is applicable to practitioners in the area. While there is renewed interest in both academic and management circles, relatively few studies exist in the area of image management. In‐depth interviews with ten organisations that substantially changed their images recently were undertaken. The results are reported and confirm that the current knowledge and constructs on the corporate image management process are being put into practice by marketers.
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Polinkevych, Oksana, and Ryszard Kamiński. "Corporate image in behavioral marketing of business entities." Innovative Marketing 14, no. 1 (May 10, 2018): 33–40. http://dx.doi.org/10.21511/im.14(1).2018.04.
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Nowadays, the development of an effective corporate image model is a topical issue. Under increasing competition in many economic spheres, forming the company’s reputation and meeting the growing needs of consumers are especially noteworthy. The purpose of the article is to develop a set of marketing measures that would contribute to the formation of a positive corporate image of business entities and support it in the long run. The relationship between the research subject and the consumer needs is highlighted. The article deals with the features of behavioral economics and general approaches to shaping the corporate image. It is proposed that business entities should take into account five target segments, including clients, suppliers, shareholders, employees, and intermediaries when forming a positive corporate image. It is noted that each of these subjects is an “econ” who does not make rationalistic decisions, but places emphasis on spontaneity and emotionality. It is also noted that it is difficult to predict the situation of forming a positive corporate image of business entities. The results of this article can be used in further research and taken into account when creating a corporate image of an enterprise.
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Thøger Christensen, Lars, and Søren Askegaard. "Corporate identity and corporate image revisited ‐ A semiotic perspective." European Journal of Marketing 35, no. 3/4 (April 1, 2001): 292–315. http://dx.doi.org/10.1108/03090560110381814.
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Asserts that the marketing discipline has been quite instrumental in securing and maintaining both practical and theoretical attention to the issues of identity and image in contemporary organisations. Discusses and critiques much of the discourse of corporate identity and image management. This is accomplished through a semiotic exercise in which prevailing perspectives and assumptions with respect to corporate identity and image are explained, analysed and subjected to a coherent interpretive framework. Rather than trying to legislate terminology or suggest conceptual parsimony, we use the semiotic framework as one way to illustrate the benefits of theoretical consistency and to stimulate self‐reflection among scholars who use the notions of identity and image.
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Anggorawati, Rulloh Delia, Budiyanto Budiyanto, and Esti Margiyanti Utami. "Efek Corporate Social Responsibility pada Brand Equity Dimediasi Corporate Image dan Brand Awareness." Business Management Analysis Journal (BMAJ) 4, no. 1 (April 28, 2021): 53–74. http://dx.doi.org/10.24176/bmaj.v4i1.5730.
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The purpose of this study examine the influence of corporate social responsibility on brand equity; the effect of corporate social responsibility on brand awareness; the influence of corporate social responsibility on corporate image; the influence of brand awareness on brand equity; the effect of corporate image on brand equity; effect of corporate social responsibility on brand equity mediated by brand awareness; effect of corporate social responsibility on brand equity mediated by corporate image. Sample of this research is 120 people. Sampling technique used in this study is judgment sampling. Hypothesis testing used hierarchical regression analysis. The results showed that corporate social responsibility has an positive effect on brand equity, corporate social responsibility has a positive effect on brand awareness, corporate social responsibility has a positive effect on corporate image, brand awareness has a positive effect on brand equity, corporate image has a positive effect on brand equity, brand awareness mediates the effect of corporate social responsibility on brand equity, and corporate image mediates the influence of corporate social responsibility on brand equity.Penelitian ini bertujuan untuk menguji pengaruh corporate social responsibility terhadap brand equity; pengaruh corporate social responsibility terhadap brand awareness; pengaruh corporate social responsibility terhadap corporate image; pengaruh brand awareness terhadap brand equity; pengaruh corporate image terhadap brand equity; pengaruh corporate social responsibility terhadap brand equity yang dimediasi oleh brand awareness; pengaruh corporate social responsibility terhadap brand equity yang dimediasi oleh corporate image. Sampel penelitian ini berjumlah 120 orang. Teknik sampling yang digunakan dalam penelitian ini yaitu judgement sampling. Pengujian hipotesis yang digunakan adalah hierarchical regression analysis. Hasil penelitian menunjukkan bahwa corporate social responsibility berpengaruh positif terhadap brand equity, corporate social responsibility berpengaruh positif terhadap brand awareness, corporate social responsibility berpengaruh positif terhadap corporate image, brand awareness berpengaruh positif terhadap brand equity, corporateimage berpengaruh positif terhadap brand equity, brand awareness memediasi pengaruh corporate social responsibility terhadap brand equity, dan corporate image memediasi pengaruh corporate social responsibility terhadap brand equity.
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ILGIN, Hicran Özlem, İrfan ERTEKİN, and Didem ATAMAN YENGİN. "CITY IMAGE IN THE CONTEXT OF IMAGE AND CORPORATE IMAGE." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 8, no. 2 (April 1, 2018): 203–15. http://dx.doi.org/10.7456/10802100/005.
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Nisar, Qasim Ali, Sumaira Shaheen, and Anam Bhatti. "Do Attributes of Celebrity influence Corporate Loyalty and Corporate Image? Mediating role of Corporate Credibility." Journal of Management Info 4, no. 2 (June 30, 2017): 9–12. http://dx.doi.org/10.31580/jmi.v11i1.59.
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The purpose of this research is to explore the impact of attributes of celebrity influence corporate loyalty and corporate image by concentrating on the mediating role of corporate credibility. Simple random sampling technique used to collect responses from respondents. Adapting the questionnaire survey method, data were collected from 450 respondents from public. All the statistical analysis was performed on SPSS and AMOS. Results showed that attributes of celebrity impact positively on corporate image and corporate loyalty. Corporate credibility partially mediates the relationship between attributes of celebrity and corporate image. The study also revealed the relationship of corporate loyalty on corporate credibility. This research will help the organizations to understand how to deal with customers in different ways in order to enhance profit, boost loyalty and image of corporation in the favor of organization and do no harm to their organization.
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Nagimova, Aisylu Mirzarifovna. "Work life quality of organisation's employees as a condition for establishing an internal image of the organisation." Linguistics and Culture Review 5, S3 (October 28, 2021): 1032–39. http://dx.doi.org/10.21744/lingcure.v5ns3.1633.
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One of the most important tasks of corporate governance is to create a positive image of their organisation both in the external environment and in-house. In recent years, a large number of studies aimed at the study and assessment of external corporate images is complemented by studies of internal corporate image, as only their simultaneous improvement can achieve a high competitiveness level of an organisation in the external market and reach stability and high potential for the development of the organisation itself. One of the most important factors used in the formation of a corporate internal image is employee satisfaction with the quality of their work life, namely, working conditions, motivation system, the prevailing social and psychological climate, etc. All these internal image factors are the indicators of work life quality and are reflected in corporate loyalty of employees, which to a great extent is a key indicator of company's internal image. The presented paper is devoted to sociological analysis reviewing the impact caused by work life quality of employees on the formation and maintenance of the internal image their companies have, based on the author's specific sociological research conducted with the use of quantitative analysis methods.
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Van Heerden, C. H. "Developing a corporate image model." South African Journal of Economic and Management Sciences 2, no. 3 (September 30, 1999): 492–508. http://dx.doi.org/10.4102/sajems.v2i3.2593.
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A survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues. In this paper the view is explored that corporate identity consists of both visual and behavioural cues. Most corporations strive towards a positive corporate image. This can be attained only by taking into account also such aspects as customer service and employee behaviour, and not just creating attractive buildings, uniforms, logos and slogans. An analysis of selected literature and the results of four independent studies are reported to support the proposal of a Corporate Image Model that needs further research and refinement.
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Al Mubarak, Zainab, Anji Ben Hamed, and Muneer Al Mubarak. "Impact of corporate social responsibility on bank’s corporate image." Social Responsibility Journal 15, no. 5 (August 5, 2019): 710–22. http://dx.doi.org/10.1108/srj-01-2018-0015.
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Purpose The purpose of this study is to investigate the impact of the corporate social responsibility (CSR) on the corporate image in the banking sector. The focus of the study is on four main components of CSR, which are economic, legal, ethical and philanthropic. Design/methodology/approach A model was used in this study to show the impact of different CSR’s factors on corporate image; (240) banks customers were approached using a questionnaire, where (155) responses were received and (144) valid responses entered for analysis. Findings The findings revealed that customers perceive CSR activities as a main element when dealing with banks. The corporate image is strengthened when banks adopt such activities, and positive and significant relationships were statistically found between CSR activities and corporate image. These activities differ in importance as perceived by banks’ customers. Research limitations/implications Enlarging sample size, involving more stakeholders such as employees and managers, and replicating the study in other countries would enrich the findings. Practical implications Banks are advised to consider the study factors in their activities and act as champions of CSR for the welfare of the society to strengthen their corporate image. Originality/value Many studies have discussed the issue of CSR, but very few are found in the Middle East, particularly in Bahrain, and in the banking sector. This paper calls for more investigation in this area for a better understanding of CSR activities and their effects on the corporate image.
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Tran, Mai An, Bang Nguyen, T. C. Melewar, and Jim Bodoh. "Exploring the corporate image formation process." Qualitative Market Research: An International Journal 18, no. 1 (January 12, 2015): 86–114. http://dx.doi.org/10.1108/qmr-05-2014-0046.
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Purpose – This paper aims to demonstrate the need to explore the image formation process to develop a more holistic definition of corporate image. Diminishing trust in managers has created increasingly negative perceptions toward corporations. Stakeholders are constantly evaluating and scrutinizing corporations to determine their trustworthiness and authenticity. To develop their perceptions toward these corporations, stakeholders rely on the key role of corporate image. In the present study, the complex relationships between corporate image, corporate reputation, corporate communication and corporate personality are investigated. These concepts form a corporation’s image formation process. Design/methodology/approach – Radley Yelday (RY), the communications agency collaborating in this research, facilitated 15 interviews with their employees. Using a semi-structured interviewing method, discussions were guided toward the topic of corporate image among the respondents. Findings – Findings reveal the importance of corporate image under seven different dimensions: visual expression, positive feelings, environments expression, online appearance, staff/employees appearance, attitude and behavior and external communications (offline, online and effectiveness). Theoretical and managerial implications are discussed with suggestions for future researches. Originality/value – The authors develop a conceptual model that illustrates the corporate image formation process. The model includes seven dimensions – both with tangible and intangible aspects – forming corporate communication and corporate personality. These, in turn, translate into the corporate image. With time and experiences, corporate image creates a more consistent reputation, which consists of five different levels: awareness, familiarity, favorability, trust and advocacy. As demonstrated in this research, the seven key dimensions influencing this process are: visual expression, positive feelings, environment, online appearance, staff/employees appearance, attitude and behavior and external communications.
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Poon Teng Fatt, James, Meng Wei, Sze Yuen, and Wee Suan. "Enhancing corporate image in organisations." Management Research News 23, no. 5/6 (May 2000): 28–54. http://dx.doi.org/10.1108/01409170010782037.
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Eley, Joanna. "CLEANING: Maintaining the corporate image." Facilities 7, no. 3 (March 1989): 7–13. http://dx.doi.org/10.1108/eb006482.
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Schmitt, Bernd H., Alex Simonson, and Joshua Marcus. "Managing corporate image and identity." Long Range Planning 28, no. 5 (October 1995): 82–92. http://dx.doi.org/10.1016/0024-6301(95)00040-p.
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Pruzan, P. "Corporate Reputation: Image and Identity." Corporate Reputation Review 4, no. 1 (April 2001): 50–64. http://dx.doi.org/10.1057/palgrave.crr.1540132.
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Ackoff, Russell L. "Some thoughts about corporate image." Systems Practice 4, no. 4 (August 1991): 279–81. http://dx.doi.org/10.1007/bf01062005.
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Worcester, Robert. "Reflections on corporate reputations." Management Decision 47, no. 4 (May 1, 2009): 573–89. http://dx.doi.org/10.1108/00251740910959422.
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PurposeThe purpose of this paper is to illustrate the importance of corporate reputation to the management of contemporary organisations.Design/methodology/approachThe approach takes the form of survey research and case studies. The paper is informed by corporate image and reputation research undertaken for major international corporations, governments and NGOs in the UK and in countries throughout the world dating back to the late 1960s.FindingsThe paper finds that corporate image is an important factor in the success or failure of virtually all major organisations; corporate reputation is the synthesis of many factors: the brand(s) image, the products (and/or services) class image(s), the brand user(s) image, the image of the country of perceived ownership of a corporation, and the corporate culture/personality; corporate reputations can be measured, and changes in corporate reputations can be tracked; and corporate responsibility is replacing corporate social responsibility as an increasingly important factor in how people regard the corporate reputation of organisations.Practical implicationsPolicy makers should actively research and manage their corporate reputation. Familiarity breeds favourability, not contempt. All too often senior managers and their advisers (brand and corporate consultants, design consultants, advertising and public relations advisers, etc.), who have responsibility for the organisation's corporate reputation, muddle the distinctions between corporate reputation, corporate image, corporate identity, corporate personality, corporate culture, and other ways by which the elements of the corporate reputation are defined, and therefore used and measured.Originality/valueThe paper shares some of the lessons learned from 40 years' experience of MORI. The paper also marshals insights from the published output, lectures, and image‐modelling work.
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Sardana, Anil. "Corporate image building-A study of Indian corporate sector." Pranjana:The Journal of Management Awareness 21, no. 1 (2018): 23. http://dx.doi.org/10.5958/0974-0945.2018.00002.x.
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Pomering, Alan, and Lester W. Johnson. "Advertising corporate social responsibility initiatives to communicate corporate image." Corporate Communications: An International Journal 14, no. 4 (October 9, 2009): 420–39. http://dx.doi.org/10.1108/13563280910998763.
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Y., Audu, Sam B.T., and Ibrahim Y.O. "Identification and Evaluation of the Determinants of Brand Image in the Food and Beverages Industry in Nasarawa State, Nigeria." British Journal of Management and Marketing Studies 6, no. 2 (June 20, 2023): 93–110. http://dx.doi.org/10.52589/bjmms-c8pkyr9p.
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Most studies on brand image and corporate entities, especially in Nigeria, seem to focus on the effect of brand image on corporate performance with little consideration for the factors that determine or shape such images ab-initio. This study therefore seeks to identify some of the factors or brand characteristics that customers consider in making their brand image preference and determine how important each of these factors is in brand image formation in the Nigerian food and beverages products industry. Based on responses from 348 customers; data were analyzed using principal component analysis (PCA) with confirmatory Factor Analysis; (CFA) specifically. Results show that ten factors determine customers’ brand image of food and beverages products in Nigeria. Results also show that three of these ten factors; (i) awareness or popularity of the brand name itself, (ii) availability (convenience) and (iii) social image, (prestige) account for about 85% of brand image formation in the food and beverages products industry in Nigeria. The study therefore recommends that marketers should endeavor to improve, especially on these three aspects of their brands; to enhance their brand images and improve their corporate performances.
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이돈곤 and 이명진. "The Effect of Corporate Social Responsibility on Corporate Image and Corporate Performance." Journal of Distribution Science 12, no. 9 (September 2014): 101–12. http://dx.doi.org/10.15722/jds.12.9.201409.101.
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Sawalha, Ihab Hanna. "After the crisis: repairing a corporate image." Journal of Business Strategy 41, no. 6 (August 5, 2019): 69–80. http://dx.doi.org/10.1108/jbs-04-2019-0075.
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Purpose The purpose of this paper is to discuss the effectiveness of image-repair strategies adopted by organizations to restore their public image and reputation following crisis situations, the lessons learned from these cases and the significance of contextual factors that are likely to affect image-repair efforts and strategies adopted. Design/methodology/approach Three cases have been reviewed in this paper: Weather, Jordan; Nestlé Waters, Jordan; and Victoria College School, Jordan. Information was obtained from published materials, such as YouTube commentaries, local newspapers and online news agents, primarily the Jordan Times, which is considered the number one daily in the country. The discussion of these cases is original and based on academic theory and literature. Findings Organizations differ in terms of the ways they respond to corporate crises and the strategies they are likely to adopt to restore/recover their reputation and public image. Practical implications Corporate reputation or public image is an asset that is built over time. Organizations within all industries seek to secure positive images in the minds of people. The image of an organization however can be threatened by crises. Trust and public image decline when stakeholders feel they have not been adequately informed in times of crises regarding the different attributes of the situation or how the organization is dealing with the crisis. Organizations have the choice to adopt one image-repair strategy at a time or a combination of strategies according to the requirements of the situation. Originality/value Image-repair strategies have been examined in American and European contexts but have, to the author’s knowledge, never been examined in the context of Arab organizations and more specifically in the context of Jordanian organizations. This paper therefore provides a new insight into how to apply these strategies in a unique and new context and will also motivate future research in this regard.
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Khairul, Muhammad, and Nuri Aslami. "THE EFFECT OF BUSINESS IMAGE, USER IMAGE, AND PRODUCT IMAGE ON CONSUMER LOYALTY." Journal Of Social Research 1, no. 2 (January 28, 2022): 124–27. http://dx.doi.org/10.55324/josr.v1i2.29.
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As a primary factor in satisfaction and loyalty, service quality and image has been given a lot of attention This research used a sample of 50 respondents and analyzed the data using structural equation modeling Findings reveal that service quality and corporate image are antecedents of customer satisfaction, but customer satisfaction surprisingly does not have positive and significant effect on customer loyalty. The implications for service providers in any platform service industry is that customer satisfaction hasnot key success to loyalty but continuously improvesthe quality of service and corporate image of satisfaction, but it creates loyalty to buy services and recommend to others
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Raharjo, R. Sumantri. "MEDIA RELATIONS DI MEDIA MASSA." Profetik: Jurnal Komunikasi 9, no. 2 (April 29, 2017): 05. http://dx.doi.org/10.14421/pjk.v9i2.1204.
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Every organization needs to buid it’s image. Media relations is one of the ways to make good image. The activities refer to how organization using media to affect their publics to reach organization goal. Mass media usually be used by corporate to make corporate and product images, but it also needs to build images .This research emphasize on media relations management in media. TVRI Jogja and Jogja TV are choosen to represent public and commercial elect ronic media. It’s aim to know media orientation, technical media relations and their differences. Keyword : public relations, media relations, media image
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Wei, Hong, and Cao Chen. "How Does Corporate Image Attract Job Seekers – An Empirical Study of Moderated Mediation of Employer Image in Macao Food & Beverage Industry." Journal of Human Resource Management 12, no. 2 (June 27, 2024): 48–61. http://dx.doi.org/10.11648/j.jhrm.20241202.14.
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While organization image and employer image are two constructs highlighted in the employer attractiveness studies, what relationship between two images is yet unknown. This paper aims to investigate the relationship between two constructs, and further the employer image research from Younis and Hammad in 2019. The empirical study utilized self-administered questionnaires to collect primary data of employees in Macao Food and Beverage industry. From November 2022 to April 2023, 303 valid samples were recruited and organized. Using SPSS and Amos statistical software, the study found that both corporate image and employer image are predictors of organization attraction, and employer image plays as a partial mediator of employer attraction model. Simultaneously, organization attraction predicted job seekers' application intentions and person-organization fit has been significantly affecting the process of mediating and moderating process of hypothetical conceptual model. Findings suggested that an attractive employer brand could help improve the efficiency and effectiveness of recruitment. This study provided marginal contribution to the employer brand research and offers practical implications for the Macao Food and Beverage Industry. Theoretically, the study found effects of image transmitting in predicting organization attraction between corporate image and employer image and person-organization fit role during the transmission. In the practice, managers should consider different images when building organization attractiveness and highlight communication between organization image messages (corporate image and employer image) and recipients (job seekers), and to maximize effects of recruitment. More studies should be conducted to understand how different images are transferred.
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Foroudi, Pantea, Khalid Hafeez, and Mohammad M. Foroudi. "Evaluating the impact of corporate logos towards corporate reputation." Qualitative Market Research: An International Journal 20, no. 2 (April 10, 2017): 158–80. http://dx.doi.org/10.1108/qmr-05-2015-0043.
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Purpose This paper aims to examine the impact of corporate logos on corporate image and reputation in creating competitive advantage in the context of Persia and Mexico as emerging markets. The paper provides an extensive links between corporate logo and its dimension and internal stakeholders’ attitudes towards advertisement, familiarity and recognisability as intermediaries to corporate image and reputation. Design/methodology/approach A qualitative exploratory approach was undertaken, comprising 12 face-to-face interviews and 14 skype in-depth interviews with graphic designers, design, communication and marketing consultant in Mexico and Persia based on attribution theory. Findings The study posits that the more favorable the name, colour, typeface and design of the company logo, the more favorable the attitude Mexican consumers have towards the corporate logo, corporate image and reputation. However, in comparison for Persia these factors have less effect on customers’ judgment and behaviour, towards the corporate logo, corporate image and reputation. The research findings suggest that the selection of colour in a corporate logo is related to its marketing objectives, cultural values, desired customer relationship levels with the organisation and organisation’s corporate communications. Originality/value Corporate logo has received little attention in marketing literature and rarely researched in the context of emerging market. This is the first research of its kind to find the effect of the compound logo in emerging markets of Persia and Mexico. Therefore, this research makes significant contribution towards the corporate visual identity literature by developing of the sphere of influence of the corporate logo and its antecedents and consequences (corporate image and corporate reputation).
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Szwajca, Danuta. "Relationship between corporate image and corporate reputation in Polish banking sector." Oeconomia Copernicana 9, no. 3 (September 30, 2018): 493–509. http://dx.doi.org/10.24136/oc.2018.025.
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Research background: Corporate reputation and image are two valuable intangible resources of the company, aimed at building its long-term competitive ad-vantage and market value. Although reputation and image are interrelated categories, they should not be identified with each other. The differences are not only in the definition and the character, but also in the mechanism of formation and tools to create these resources by the company. Image is a picture, perceptions and associations about the company in the minds of consumers, which may be created using the tools of PR and advertising in a relatively short period of time. Reputation is a review of the company and its activities, formulated by various stakeholder groups, on the basis of not only advertising, but also on the basis of the assessment of real activities of companies in the long term.
Purpose of the article: The cognitive objective of the article is to point out the fundamental differences between reputation and image on the basis of the analysis of approaches and theoretical concepts. The practical objective is to make an attempt to identify the differences and relationships between reputation and image on the basis of empirical analysis, therefore the research was conducted in the Polish banking sector.
Methods: In order to evaluate image and reputation, the survey method was used aimed at the customers of banks operating on the Polish market.
Findings & Value added: Reputation and image are two separate, intangible assets that support each other and the company needs each of them to build its competitive advantage. The results of empirical study allowed formulating the thesis that the banks, whose reputation is rated better by the customers, also have a better and more coherent image in their minds.
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Foroudi, Pantea, Mohammad Mahdi Foroudi, Maria Palazzo, and Bang Nguyen. "Fly me to the moon: from corporate branding orientation to retailer preference and business performance." International Journal of Contemporary Hospitality Management 34, no. 1 (November 3, 2021): 78–112. http://dx.doi.org/10.1108/ijchm-12-2020-1424.
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Purpose The airline aviation industry is both capital-intensive and competitive. Hence, the evolution of the sector needs original marketing strategies. To study the relationships between corporate branding and corporate image, taking into account two views, namely, corporate strategy and corporate expression in airline identity, this paper aims to analyze the main indicators of the corporate branding that affect the outcomes of the corporate image. Design/methodology/approach To inspect the theories, the foundational configural model was assessed through the perceptions of 395 employees in Indian aviation companies. By using complexity theory, this study matched the concept of equifinality and it examined the data via a fuzzy set qualitative comparative analysis. Findings Findings show that corporate strategy positively influences the corporate image and corporate expression. Corporate expression offers the verbal and visual facets of a brand. Surprisingly, the paper shows that there is no link between corporate expression and corporate image. It also suggests that corporate expression, including corporate community, corporate promise and corporate personality, are all components of a corporate brand and do not influence the corporate image. Finally, the study highlights that corporate image positively affects superior business performance, which influences superior retailer preference. Research limitations/implications The study identifies the corporate identity’s indicators (corporate strategy and corporate expression) that affect the corporate image, which results in stronger, superior business performance and retailer preference. It suggests that managers in the airline industry should follow the recommendations of this research by adopting more objective and fairer procedures to attain superior business performance and retailer preference. In addition, the continued growth and the financial impact of the airline sector require the use of pioneering branding strategies. Future study is needed in various nations to advance the generalizability of the research findings. Originality/value To the best of the authors’ knowledge, the paper is the first to study corporate brand, its sub-dimensions (corporate strategy and corporate expression) and their individual links to brand image, which involves experience, relationships and visual identity.
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Guo, Zifeng. "An Analysis of the Mediating Role of Employee Satisfaction-The Role of Corporate Identity on Compensation Performance." Journal of Education, Humanities and Social Sciences 29 (April 19, 2024): 197–202. http://dx.doi.org/10.54097/0c8k1r75.
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Corporate culture promotes the development of employees, thus making corporate performance rise, and employee satisfaction rise, mutual promotion, and coordination. The purpose of this study is to explore the potential impact of corporate image on employee pay performance and to analyze its mechanisms. Through a comprehensive literature review and empirical research, it is found that corporate image plays an important role in shaping employees' perceptions and attitudes toward pay performance. A good corporate image not only improves employees' recognition of pay fairness and incentives but also stimulates employees' work motivation and loyalty. The results of the study show that employees generally believe that there is a positive relationship between corporate image and pay performance, the improvement of corporate image contributes to the improvement of employees' pay performance. In addition, through the analysis of mediating effects,employees' perceived sense of fairness and impartiality in the incentive mechanism are important mediating factors of corporate image affecting pay performance. The study also suggests strategies for firms to build a favorable image, including strengthening internal and external communication, establishing fair incentive mechanisms, and reinforcing corporate social responsibility. These strategies will help improve corporate image and thus better contribute to employee pay performance. Finally, this study provides an outlook for future research directions that delve deeper into the relationship between corporate image and pay performance.
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Wąsikiewicz-Firlej, Emilia. "Corporate identity vs. corporate image in the eyes of professionals: an interview-based study." Scripta Neophilologica Posnaniensia, no. 18 (February 7, 2019): 109–25. http://dx.doi.org/10.14746/snp.2018.18.11.
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Contrary to subsequent studies focused on the construction of corporate identity, this article aims to examine the stakeholder’s perception of corporate identity projected to the public through language and visual manifestations on corporate “About us” pages. A qualitative, data-driven approach has been taken in the study. The results, based on data collected from in-depth, semi-structured interviews with twenty professionals, demonstrate the interviewees’ deep scepticism towards corporate narrations, which are interpreted as persuasive and serving corporate ends. Thus, online projections of corporate identities do always match actual images held by stakeholders. The interviewees have emerged as critical readers of corporate communications and active constructors of corporate image.
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Yasin, Raheel. "Responsible leadership and employees’ turnover intention. Explore the mediating roles of ethical climate and corporate image." Journal of Knowledge Management 25, no. 7 (January 11, 2021): 1760–81. http://dx.doi.org/10.1108/jkm-07-2020-0583.
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Purpose Employee turnover, building a positive corporate image and ethical lapses in the corporate world demand business leaders to perform their jobs with a higher sense of responsibility. This study aims to investigate the mediating effect of ethical climate and corporate image by using the corporate social responsibility theory and social identity theory. Design/methodology/approach A sample of 280 employees from the banking sector of Pakistan was collected through a questionnaire-based survey by using the convenience sampling technique. The structural equation modeling technique using Smart partial least square was used to test the hypothesized model. Findings The findings of the study affirmed a significant positive correlation between responsible leadership and ethical climate and ethical climate is significantly positively correlated with corporate image. Meanwhile, the corporate image is negatively correlated with employees’ turnover intention. Results further corroborate ethical climate mediating effect between responsible leadership and corporate image and corporate image likewise mediates between ethical climate and employee turnover intention. Research limitations/implications This study enriches the present literature on the subject of responsible leadership, ethical climate, corporate image and turnover intention from the employee’s point of view. Elucidating from previous studies, most of the investigations about the corporate image was conducted from the customers’ perspective and there has been a scarcity of studies focusing on employees’ perspective. Practical implications This study guides a value proposition that is concerned with the turnover of employees for human resource professionals from the banking industry. It explores a new dimension of the debate on employee turnover intention. Originality/value This study marks the first step toward corporate image as an organizational behavior construct by demonstrating that corporate image impact turnover intention. This study tests a model that demonstrates the role of ethical climate and corporate image in the linkage between responsible leadership and employees’ turnover intention.
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Khusnul Fatikha and Dwi Suhartini. "Implementation of Corporate Social Responsibility (CSR) in Improving Corporate." Proceedings of International Conference on Economics Business and Government Challenges 1, no. 1 (September 13, 2022): 245–52. http://dx.doi.org/10.33005/ic-ebgc.v1i1.26.
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Activies Corporate Social Responsibility (CSR) will certainly provide feedback in the form of a positive image that is expected by the company. But whether in its implementation, the CSR program is able to run according to the company's expectations and how to anticipate any problems that arise. This study uses qualitative methods and the resulting data is descriptive data in the form of writing about the results of the analysis of the application of Corporate Social Responsibility (CSR) to the environment and society in improving the company's image at PT. Mega Marine Pride by using various evaluation sources in the form of books or samples. Based on the results of research, it was concluded that: in carrying out Corporate Social Responsibility (CSR) activities as an effort to improve the company's image. PT. Mega Marine Pride is able to create a good impression on the community and attract public trust in the company. Because the company has carried out CSR activities as a form of company concern so that it can prevent conflicts and social inequalities between the company and the community around the company. Although there are still CSR programs that have been prepared that have not run optimally and some have not been able to be sustainable
Keywords: CSR, Corporate Strategy, Corporate Image.
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Huda, Nurul. "PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MOTOR SCUTER MATIC YAMAHA DI MAKASSAR." Jurnal Asy-Syarikah: Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam 2, no. 1 (May 5, 2020): 37–43. http://dx.doi.org/10.47435/asy-syarikah.v2i1.311.
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Penelitian ini bertujuan untuk mengetahui pengaruh brand image serta variabel mana yang memiliki pengaruh dominan terhadap keputusan pembelian motor scuter matic Yamaha di Makassar. Variabel yang dimaksud adalah corporate image, user image dan product image. Penelitian ini dilaksanakan di PT. Suracojaya Abadi Motor Makassar. Model penelitian yang digunakan yakni dengan metode observasi, wawancara, kusioner dan studi kepustakaan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode analisis yang digunakan adalah metode regresi. Kemudian menggunakan uji F untuk mengetahui variabel brand image (corporate image, user image dan product image) secara simultan berpengaruh terhadap keputusan pembelian motor scuter matic Yamaha dan uji t untuk mengetahui variabel brand image corporate image, user image dan product image) yang lebih dominan berpengaruh terhadap keputusan pembelian motor scuter matic Yamaha. Hasil penelitian menunjukkan bahwa variabel brand image (corporate image, user image dan product image) secara simultan berpengaruh terhadap keputusan pembelian motor scuter matic Yamaha. Dari variabel brand image (corporate image, user image dan product image), ternyata variabel product image yang lebih dominan berpengaruh terhadap keputusan pembelian motor scuter.
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Gunawan, Mochamad Miswanto, Tutik Tutik, Krisnawati Setyaningrum Nugraheni, and Ray Octafian. "Trust in Corporate Image and Its Impact on Customers' Loyalty." Kontigensi : Jurnal Ilmiah Manajemen 10, no. 2 (December 12, 2022): 217–21. http://dx.doi.org/10.56457/jimk.v10i2.270.
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Customer loyalty plays an important role in Industrial production and service. This banking industry is an industry based on the principle of trust (agent of trust), so it is necessary to create an image first so that prospective customers grow trust in our company first. The phenomenon that occurs in the field today seems to be starting to show a decline in customers due to several current economic conditions, customers who often use credit are starting to decline but prefer to switch to savings products even though the credit process is easy and fast, competing with commercial banks. Research objectives (1) to analyze the effect of corporate ability image and corporate social responsibility image on trust; (2) Analyzing the influence of corporate ability image and corporate social responsibility image on loyalty; (3) Analyzing the influence of corporate ability image and corporate social responsibility image on loyalty through trust; (4) Analyzing the effect of trust on loyalty. The research method is descriptive quantitative method. The sampling method used in this study is Accidental Sampling, which is a sampling technique carried out by appointing anyone or by chance provided that they have used a product from a BPR. Corporate ability image has a positive and significant impact on customer trust. Corporate Social Responsibility Image has a positive and significant influence on customer trust. Corporate Ability Image affects customer loyalty through trust. Corporate Social Responsibility Image affects customer loyalty through trust affects customer loyalty. Trust has a significant influence on customer loyalty.
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Wang, Yiyuan. "Research on the Positioning of Color in Hamburg's Corporate Image Design." International Journal of Education and Humanities 10, no. 2 (September 4, 2023): 193–96. http://dx.doi.org/10.54097/ijeh.v10i2.11639.
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Color belongs to the visual identity in the corporate identity system. In the corporate image design of Hamburg, the application of color visual art is often used to improve the attractiveness of corporate image design, thus affecting consumers' consumption behavior and the key factors and conditional reactions to the company's product sales. Therefore, color is a key component in the construction of corporate identity system. This paper will analyze the current Hamburg corporate image through the linguistic meaning expressed by color symbols, and show the popular trend of Hamburg corporate image in the future and the important elements of corporate information transmission.
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Melmambessy, Dani. "Pengaruh Corporate Image, User Image, dan Product Image Terhadap Keputusan Pembelian Sepeda Motor Honda pada PT. Astra International Tbk Cabang Jayapura." Jurnal Ekonomi dan Bisnis 10, no. 2 (January 31, 2020): 71–81. http://dx.doi.org/10.55049/jeb.v10i2.169.
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Tujuan penelitian yang ingin dicapai dalam penelitian ini adalah: 1) Untuk mengetahui dan mengukur apakah variable brand image yang meliputi Corporate Image, User Image dan Produk Image secara simultan berpengaruh terhadap keputusan pembelian sepeda motor Honda, 2) Untuk mengetahui dan mengukur apakah variable brand image yang meliputi Corporate Image, User Image dan Produk Image secara partial berpengaruh terhadap keputusan pembelian sepeda motor Honda dan 3) Untuk mengetahui variable mana yang paling dominan berpengaruh terhadap keputusan pembelian sepeda motor Honda. Hasil analisis menunjukkan bahwa terdapat pengaruh corporate image, user image dan produc image terhadap keputusan pembelian sepeda motor Honda pada PT. Astra International Tbk Honda Cabang Jayapura. Hal ini dibuktikan dengan hasil analisis yang menunjukkan bahwa: Secara parsial variabel corporate image (X1), user image (X2) dan produc image (X3) berpengaruh terhadap keputusan pembelian sepeda motor Honda pada PT. Astra International Tbk Honda Cabang Jayapura dapat terbukti. Nilai t hitung untuk variabel corporate image (X1) sebesar 2,651 > t tabel 1,644 dengan tingkat signifikansi sebesar 0,00 < á 0,05, nilai t hitung user image image 2,146 > t tabel 1,644 dengan tingkat signifikansi sebesar 0,00 < á 0,05 dan nilai t hitung user image image 3,321 > t tabel 1,644 dengan tingkat signifikansi sebesar 0,00 < á 0,05. Nilai F hitung sebesar 144,559 dengan tingkat signifikansi sebesar 0,000 < 0,05 yang berarti bahwa secara simultan variabel corporate image (X1), user image (X2) dan produc image (X3) berpengaruh terhadap keputusan pembelian sepeda motor Honda pada PT. Astra International Tbk Honda Cabang Jayapura dapat terbukti. Model persamaan regresi linier berganda sebagai berikut: Y= 0,526+ 0,176X1 + 0,238 X2+ 0,424 X3 + e, 4). Koefisien determinasi R2 adalah sebesar 0,819 Hal ini bermakna kontribusi ketiga variabel variabel corporate image (X1), user image (X2) dan produc image (X3) berpengaruh terhadap keputusan pembelian sepeda motor Honda pada PT. Astra International Tbk Honda Cabang Jayapurasebesar 81,9% sedangkan sisanya 0,18% atau 18% dipengaruhi oleh variabel bebas lain yang tidak diteliti dalam penelitian ini. Radalah sebesar 0,905 Hal ini bermakna bahwa ketiga variabel variabel corporate image (X1), user image (X2) dan produc image (X3) terdapat hubungan yang kuat terhadap keputusan pembelian sepeda motor Honda pada PT. Astra International Tbk Honda Cabang Jayapura.
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Cai, Shujin, and Feixiang Ding. "How does Corporate Social Responsibility Influence Customer Loyalty Through Corporate Social Image?" Advances in Economics, Management and Political Sciences 5, no. 1 (April 27, 2023): 438–44. http://dx.doi.org/10.54254/2754-1169/5/20220113.
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As a result of the turbulent changes in the international environment, there was a trend toward economic change. In the mid-19th century, many small and medium-sized companies faced bankruptcy. It was, therefore, crucial for companies to build an accurate corporate social image to gain customer loy-alty and thus weather the storm and improve their brand. At the same time, more and more attention is being paid to international news, and therefore, this paper argues that corporate social responsibility affects customer loyalty. To further establish this hypothesis, this paper will hold a focus group to col-lect people's perceptions and then display the data in a bar table, representing the comparison of different views. Furthermore, the case studies of ERKE and Li Ning will further illustrate the importance of the social responsibility of brand image for companies. Finally, the findings reveal the relationship between brand image, social responsibility, and customer loyalty. Likewise, the results confirm the positive image of social responsibility of brand image for a company to influence customer loyalty. The study hints for company management to build a positive brand image.