Journal articles on the topic 'Cool-Tied'

Abstract Although naturally heterogeneous environments can lead to mosaic hybrid zones, human-induced habitat fragmentation can also lead to environmental heterogeneity and hybridization. Here we quantify phenotypic and molecular divergence across a reed frog mosaic hybrid zone on São Tomé Island as a first step towards understanding the consequences of hybridization across this heterogeneous landscape. The São Tomé giant reed frog (Hyperolius thomensis) is strongly tied to cool, wet, forest habitats whereas the distribution of Moller’s reed frog (H. molleri) spans cool, wet, forests to warm, dry, disturbed habitats. Correspondingly, hybridization is concentrated in the more forested, cool, wet sites relative to non-forested, warmer, drier habitats. Four of six sites with hybrid frogs are artificial water bodies near the forest edge, indicating that both breeding habitat and broader scale environmental variation are probably important for understanding interspecific interactions and the extent of hybridization in this system. Phenotypic variation (body size and ventral coloration) largely tracks genetic and environmental variation across the hybrid zone with larger and more pigmented frogs occurring in forested, cool, wet habitats. Understanding whether human-induced changes in habitat break down reproductive barriers will be essential for conservation management of the less abundant, forest-associated H. thomensis in the face of rampant hybridization.

AbstractI review basic observational features in Population I stars which strongly implicate rotation as a mixing agent; these include dispersion at fixed temperature in coeval populations and main sequence lithium depletion for a range of masses at a rate which decays with time. New developments related to the possible suppression of mixing at late ages, close binary mergers and their lithium signature, and an alternate origin for dispersion in young cool stars tied to radius anomalies observed in active young stars are discussed. I highlight uncertainties in models of Population II lithium depletion and dispersion related to the treatment of angular momentum loss. Finally, the origins of rotation are tied to conditions in the pre-main sequence, and there is thus some evidence that environment and planet formation could impact stellar rotational properties. This may be related to recent observational evidence for cluster to cluster variations in lithium depletion and a connection between the presence of planets and stellar lithium depletion.

This study examines the time scales of the Southern Hemisphere (SH) tropospheric circulation response to increasing atmospheric CO2 concentrations in models from phase 5 of the Coupled Model Intercomparison Project (CMIP5). In response to an abrupt quadrupling of atmospheric CO2, the midlatitude jet stream and poleward edge of the Hadley circulation shift poleward on the time scale of the rising global-mean surface temperature during the summer and fall seasons but on a much more rapid time scale during the winter and spring seasons. The seasonally varying time scales of the SH circulation response are closely tied to the meridional temperature gradient in the upper troposphere–lower stratosphere and, in particular, to temperatures in the SH polar lower stratosphere. During summer and fall, SH polar lower-stratospheric temperatures cool on the time scale of warming global surface temperatures, as the lifting of the tropopause height with tropospheric warming is associated with cooling at lower-stratospheric levels. However, during winter and spring, SH polar lower-stratospheric temperatures cool primarily from fast time-scale radiative processes, contributing to the faster time-scale circulation response during these seasons. The poleward edge of the SH subtropical dry zone shifts poleward on the time scale of the rising global-mean surface temperature during all seasons in response to an abrupt quadrupling of atmospheric CO2. The dry zone edge initially follows the poleward shift in the Hadley cell edge but is then augmented by the action of eddy moisture fluxes in a warming climate. Consequently, with increasing atmospheric CO2 concentrations, key features of the tropospheric circulation response could emerge sooner than features more closely tied to rising global temperatures.

Abstract The changing characters of precipitation frequency and intensity have been comprehensively investigated from the recent historical period to the end of the twenty-first century over the western United States. Variable-resolution Community Earth System Model (VR-CESM) ensemble simulations are applied with a fine grid resolution of ~0.25° over the study area. Simulations are forced with prescribed sea surface temperatures, sea ice extent, and greenhouse gas concentrations from the representative concentration pathway 8.5 (RCP8.5) scenario. VR-CESM is shown to be effective at accurately capturing the spatial patterns of the historical precipitation climatology. The results of VR-CESM output provide significantly regional details with crucial enhancement of precipitation representations over complex terrain. In the Intermountain West and U.S. Southwest, a statistically significant increase in mean precipitation and rainy days through midcentury is observed, although this trend is tempered by the end of the century in response to a decrease in relative humidity. Over the Pacific Northwest, extreme precipitation events are observed to increase significantly as a result of increased cool season integrated vapor transport associated with a moistening of the cool seasons and drying through the warm seasons. In particular, extreme precipitation in this region appears to increase more rapidly than would be predicted by the Clausius–Clapeyron relationship. No clear climate signal emerges in mean precipitation or extreme events in the majority of California, where the precipitation climatology is attributed to large interannual variabilities that are tied closely to ENSO patterns.

Abstract Using measurements of the [O iii], Hα, and [N ii] emission line fluxes originating in the cool (T ∼104 K) gas that populates the halos of massive early-type galaxies with stellar masses greater than 1010.4 M ⊙, we explore the recent conjecture that active galactic nucleus (AGN) activity preferentially removes the circumgalactic medium (CGM) along the polar (minor-axis) direction. We find deficits in the mean emission line flux of [O iii] and Hα (65% and 43%, respectively) along the polar versus planar directions, although due to the large uncertainties in these difficult measurements the results are of marginal statistical significance (1.5σ). More robustly (97%–99.9% confidence depending on the statistical test), diagnostic line ratios show stronger AGN ionization signatures along the polar direction at small radii than at other angles or radii. Our results are consistent with the conjecture of an anisotropic CGM in massive early-type galaxies, suggested on independent grounds, that is tied to AGN activity and begin to show the potential of CGM mapping using emission lines.

Concerns have been raised on the effectiveness and sustainability of Soil and Water Conservation (SWC) practices as adaptation options to climate change and high intra– and inter–annual rainfall variabilities in eastern Democratic Republic of Congo (DRC). This study was conducted in the Ruzizi Plain, a dryland area, to assess the performance of maize (Zea mays L.) under two Representative Concentration Pathways (RCP 4.5 and 8.5) and two SWC practices (tied ridges and conventional tillage). The AgMIP’s Regional Integrated Assessment (RIA) approach was used to simulate Water Use Efficiency (WUE) under the Cropping System Model–Crop Environment Resource Synthesis (CSM–CERES–Maize) of the Decision Support System for Agro–technology Transfer (DSSAT). The model was calibrated using experimental data from nine cropping seasons (2011–2018) and 100 farms. The model sensitivity was assessed as a function of temperature, water, and SWC practices for the same environments. Initial conditions of crop management practices were used as input data for CSM–CERES–Maize. Current climate data were extracted from AgMERRA datasets corrected with local data for the period of 1980 to 2021. Future climate projections (2022–2099) were obtained after down−scaling the data from the 29 General Circulation Models (GCMS) of Coupled Model Intercomparison Project 5 (CMIP5) and subsetted to five GCMs based on climate regimes. GCMS results were a strong indicator that climate change in this DRC dryland will result in an increase in average annual temperatures for both RCP 4.5 and 8.5, with the highest increase (3.05 °C) under hot/dry conditions for RCP8.5 and the lowest (1.04 °C) under cool/dry conditions for RCP 4.5. All the models selected for five climate regimes for 2022–2099 showed no change in the rainfall trends for RCP 4.5 (p > 0.05). The models projected yield declines of 5–25%, with less yield losses under tied ridges as an adaptation practice. The use of efficient SWC practices could therefore be a promising strategy in reducing potential losses from climate change in drylands of eastern DRC.

Abstract. The last 8 Myr of the Cretaceous greenhouse interval were characterized by a progressive global cooling with superimposed cool/warm fluctuations. The mechanisms responsible for these climatic fluctuations remain a source of debate that can only be resolved through multi-disciplinary studies and better time constraints. For the first time, we present a record of very high-resolution (ca. 4.5 kyr) sea-surface temperature (SST) changes from the Boreal epicontinental Chalk Sea (Stevns-1 core, Denmark), tied to an astronomical timescale of the late Campanian–Maastrichtian (74 to 66 Ma). Well-preserved bulk stable isotope trends and calcareous nannofossil palaeoecological patterns from the fully cored Stevns-1 borehole show marked changes in SSTs. These variations correlate with deep-water records of climate change from the tropical South Atlantic and Pacific oceans but differ greatly from the climate variations of the North Atlantic. We demonstrate that the onset and end of the early Maastrichtian cooling and of the large negative Campanian–Maastrichtian boundary carbon isotope excursion are coincident in the Chalk Sea. The direct link between SSTs and δ13C variations in the Chalk Sea reassesses long-term glacio-eustasy as the potential driver of carbon isotope and climatic variations in the Maastrichtian.

Abstract. The last 8 Myr of the Cretaceous greenhouse interval were characterized by a progressive global cooling with superimposed cool/warm fluctuations. The mechanisms responsible for these climatic fluctuations remain a source of debate that can only be resolved through multi-disciplinary studies and better time constraints. For the first time, we present a record of very high-resolution (ca. 4.5 kyr) sea-surface temperature (SST) changes from the Boreal epicontinental Chalk Sea (Stevns-1 core, Denmark), tied to an astronomical time scale of the late Campanian–Maastrichtian (74 to 66 Myr). Well-preserved bulk stable isotope trends and calcareous nannofossil palaeoecological patterns from the fully cored Stevns-1 borehole show marked changes in SSTs. These variations correlate with deep-water records of climate change from the tropical South Atlantic and Pacific oceans but differ greatly from the climate variations of the North Atlantic. We demonstrate that the onset and end of the early Maastrichtian cooling and of the large negative Campanian–Maastrichtian boundary carbon isotope excursion are coincident in the Chalk Sea. The direct link between SSTs and δ13C variations in the Chalk Sea reassesses long-term glacio-eustasy as the potential driver of carbon isotope and climatic variations in the Maastrichtian.

Fungi of genus Epichloë (Ascomycota, Clavicipitaceae) are common endophytic symbionts of Poaceae, including wild and agronomically important cool-season grass species (subfam. Poöideae). Here, we examined the genetic diversity of Epichloë from three European species of Brachypodium (B. sylvaticum, B. pinnatum and B. phoenicoides) and three species of Calamagrostis (C. arundinacea, C. purpurea and C. villosa), using DNA sequences of tubB and tefA genes. In addition, microsatellite markers were obtained from a larger set of isolates from B. sylvaticum sampled across Europe. Based on phylogenetic analyses the isolates from Brachypodium hosts were placed in three different subclades within the Epichloë typhina complex (ETC) but did not strictly group according to host grass species, suggesting that the host does not always select for particular endophyte genotypes. Analysis of microsatellite markers confirmed the presence of genetically distinct lineages of Epichloë sylvatica on B. sylvaticum, which appeared to be tied to different modes of reproduction (sexual or asexual). Among isolates from Calamagrostis hosts, two subclades were detected which were placed outside ETC. These endophyte lineages are recognized as distinct species for which we propose the names E. calamagrostidis Leuchtm. & Schardl, sp. nov. and E. ftanensis Leuchtm. & A.D. Treindl, sp. nov. This study extends knowledge of the phylogeny and evolutionary diversification of Epichloë endophytes that are symbionts of wild Brachypodium and Calamagrostis host grasses.

Abstract. Temperature changes in the tropics, especially in the tropical tropopause layer, are investigated at the time of a major stratospheric sudden warming (SSW) event that started on about 16 January 2009. During the SSW, the temperature in the tropical upper stratosphere declined and the cold anomaly propagated downward, while the tropics between 150 and 100 hPa started to cool from 18 January, prior to a temperature drop at 70 hPa. We performed thermodynamical and dynamical analyses with ERA-Interim data. During the SSW event, the tropical stratosphere was cooled by upwelling, and the upwelling was induced by wave forcing in the northern extratropical stratosphere. However, the stratospheric wave forcing generated only weak upwelling in the tropics below 100 hPa. During the cooling period at around 18 January, tropical ascent was the main contributor to cooling of the tropics between 150 and 100 hPa. Subsequently, vertical convergence of the vertical heat flux, which is closely tied to the convection structure, resulted in a gradual decrease in temperature within the tropical uppermost troposphere. Waves that had same source region with the upward-propagating waves that caused the SSW event, propagated from Alaska to the tropics of Eastern South America and Eastern Africa at around 100 hPa, and dissipated in these areas; the associated wave forcing drove the tropical ascent between 150 and 100 hPa.

Abstract Subaqueous calcite deposited on the walls of Devils Hole 2 cave (Nevada, USA) represents a unique archive for geochemical variations within the regional aquifer. Here, we present a 475,000-year record of initial 234U/238U activity ratios in delta notation (δ234U0). Results show a range in values from 1851–1616‰. Variations in δ234U0 coincide with interglacial-glacial cycles over the past 475,000 years. Maximum δ234U0 values correspond to the last five glacial intervals, during which southwest Nevada experienced cool, pluvial conditions. Minimum δ234U0 values correspond to interglacial intervals, during which this region experienced warm, arid conditions. We propose that an elevated water table during glacial periods inundated previously dry bedrock and basin sediments, thereby leaching excess 234U accumulated in these materials. We interpret Devils Hole 2 cave δ234U0 as a proxy for water-rock interactions in this regional aquifer, which is ultimately tied to the surface moisture conditions at recharge zones. The mechanism proposed here serves as a testable hypothesis and possible analogue for future subaqueous speleothem studies in similar hydrogeologic settings. Due to its unprecedented duration, the Devils Hole 2 cave δ234U0 record provides the first paleo-moisture record in southwest Nevada for marine isotope stages 10–12. In addition, high-precision δ234U measurements of modern groundwaters sampled from Devils Hole 2 cave are presented.

Abstract. Temperature changes in the tropics, especially in the tropical tropopause layer, are investigated at the time of a major stratospheric sudden warming (SSW) event that started on about 16 January 2009. During the SSW, the temperature in the tropical upper stratosphere declined and the cold anomaly propagated downward, while the tropics between 150 and 100 hPa started to cool from 18 January, prior to a temperature drop at 70 hPa. We performed thermodynamical and dynamical analyses with ERA-Interim data. During the SSW event, the tropical stratosphere was cooled by upwelling, and the upwelling was induced by wave forcing in the northern extratropical stratosphere. However, the stratospheric wave forcing generated only weak upwelling in the tropics below 100 hPa. During the cooling period at around 18 January, tropical ascent was the main contributor to cooling of the tropics between 150 and 100 hPa. Subsequently, vertical convergence of the vertical heat flux, which is closely tied to the convection structure, resulted in a gradual decrease in temperature within the tropical uppermost troposphere. Waves that had same source region with the upward-propagating waves that caused the SSW event, propagated from Alaska to the tropics of eastern South America and eastern Africa at around 100 hPa, and dissipated in these areas; the associated wave forcing drove the tropical ascent between 150 and 100 hPa.

Abstract The leading pattern of extratropical Pacific sea surface temperature variability [the Pacific decadal oscillation (PDO)] is shown to depend on observed variability in the spatiotemporal distribution of tropospheric Rossby wave breaking (RWB), where RWB is the irreversible overturning of potential vorticity on isentropic surfaces. Composite analyses based on hundreds of RWB cases show that anticyclonic (cyclonic) RWB is associated with a warm, moist (cool, dry) column that extends down to a surface anticyclonic (cyclonic) circulation, and that the moisture and temperature advection associated with the surface circulation patterns force turbulent heat flux anomalies that project onto the spatial pattern of the PDO. The RWB patterns that are relevant to the PDO are closely tied to El Niño–Southern Oscillation, the Pacific–North American pattern, and the northern annular mode. These results explain the free troposphere-to-surface segment of the atmospheric bridge concept wherein El Niño anomalies emerge in summer and modify circulation patterns that act over several months to force sea surface temperature anomalies in the extratropical Pacific during late winter or early spring. Leading patterns of RWB account for a significant fraction of PDO interannual variability for any month of the year. A multilinear model is developed in which the January mean PDO index for 1958–2006 is regressed upon the leading principal components of cyclonic and anticyclonic RWB from the immediately preceding winter and summer months (four indexes in all), accounting for more than two-thirds of the variance.

Local flow behavior and heat transfer results are presented from two swirl chambers, which model passages used to cool the leading edges of turbine blades in gas turbine engines. Flow results are obtained in an isothermal swirl chamber. Surface Nusselt number distributions are measured in a second swirl chamber (with a constant wall heat flux boundary condition) using infrared thermography in conjunction with thermocouples, energy balances, and in situ calibration procedures. In both cases, Reynolds numbers Re based on inlet duct characteristics range from 6000 to about 20,000. Bulk helical flow is produced in each chamber by two inlets, which are tangent to the swirl chamber circumference. Important changes to local and globally averaged surface Nusselt numbers, instantaneous flow structure from flow visualizations, and distributions of static pressure, total pressure, and circumferential velocity are observed throughout the swirl chambers as the Reynolds number increases. Of particular importance are increases of local surface Nusselt numbers (as well as ones globally averaged over the entire swirl chamber surface) with increasing Reynolds number. These are tied to increased advection, as well as important changes to vortex characteristics near the concave surfaces of the swirl chambers. Higher Re also give larger axial components of velocity, and increased turning of the flow from each inlet, which gives Go¨rtler vortex pair trajectories greater skewness as they are advected downstream of each inlet. [S0889-504X(00)00502-X]

This study used two kinds of examinations, namely eber and organoleptic on peanut goat meat (Capra aegagrus hircus) using garlic extract (Allium Sativum L). This study is an experimental study using a completely randomized design (CRD) with a sampling technique with four treatments and six replications for each treatment P0 (without treatment), P1 (20%), P2 (40%) and P3 ( 60%). Goat meat samples were taken from the Pucang market in Surabaya. When taken at 6 am, the goat meat that was taken weighed 100 grams. Samples were taken using sterilized glass jars and put in a cool box and brought to the laboratory by soaking for 2 hours then After 2 hours the goat meat was taken, drained and put in a plastic container, tied with rubber, covered with aluminum foil and allowed to stand at room temperature for 48 hours. After 48 hours the goat meat was taken and continued with the Eber test and organoleptic tests. Goat meat samples were assessed by 20 panelists. Each treatment was observed on the organoleptic test and the eber test. The results that have been obtained are then analyzed using the One Way ANOVA test. The results showed that there was an effect of the effectiveness of garlic extract (Allium sativum L) on mutton beans (Capra aegagrus hircus) and the results for organoleptic tests (color, texture, aroma and taste) were higher at a concentration of 60%. And for the Eber test, the results showed that there was no effect of garlic extract on peanut goat meat.

Abstract This study compares the extreme heat and drought that developed over the United States in 2011 and 2012 with a focus on the role of sea surface temperature (SST) forcing. Experiments with the NASA Goddard Earth Observing System, version 5 (GEOS-5), atmospheric general circulation model show that the winter/spring response over the United States to the Pacific SST is remarkably similar for the two years despite substantial differences in the tropical Pacific SST. As such, the pronounced winter and early spring temperature differences between the two years (warmth confined to the south in 2011 and covering much of the continent in 2012) primarily reflect differences in the contributions from the Atlantic and Indian Oceans, with both acting to cool the east and upper Midwest during 2011, while during 2012 the Indian Ocean reinforced the Pacific-driven, continental-wide warming and the Atlantic played a less important role. During late spring and summer of 2011, the tropical Pacific SST forced a continued warming and drying over the southern United States, though considerably weaker than observed. Nevertheless, the observed 2011 anomalies fall well within the model’s intraensemble spread. In contrast, the observed rapid development of intense heat and drying over the central United States during June and July 2012 falls on the margins of the model’s intraensemble spread, with the response to the SST giving little indication that 2012 would produce record-breaking precipitation deficits and heat. A diagnosis of the 2012 observed circulation anomalies shows that the most extreme heat and drought was tied to the development of a stationary Rossby wave and an associated anomalous upper-tropospheric high maintained by weather transients.

Abstract This study investigates the asymmetric structure of the hurricane boundary layer in relation to the environmental vertical wind shear in the inner core region. Data from 1878 GPS dropsondes deployed by research aircraft in 19 hurricanes are analyzed in a composite framework. Kinematic structure analyses based on Doppler radar data from 75 flights are compared with the dropsonde composites. Shear-relative quadrant-mean composite analyses show that both the kinematic and thermodynamic boundary layer height scales tend to decrease with decreasing radius, consistent with previous axisymmetric analyses. There is still a clear separation between the kinematic and thermodynamic boundary layer heights. Both the thermodynamic mixed layer and height of maximum tangential wind speed are within the inflow layer. The inflow layer depth is found to be deeper in quadrants downshear, with the downshear right (DR) quadrant being the deepest. The mixed layer depth and height of maximum tangential wind speed are alike at the eyewall, but are deeper outside in quadrants left of the shear. The results also suggest that air parcels acquire equivalent potential temperature θe from surface fluxes as they rotate through the upshear right (UR) quadrant from the upshear left (UL) quadrant. Convection is triggered in the DR quadrant in the presence of asymmetric mesoscale lifting coincident with a maximum in θe. Energy is then released by latent heating in the downshear left (DL) quadrant. Convective downdrafts bring down cool and dry air to the surface and lower θe again in the DL and UL quadrants. This cycling process may be directly tied to shear-induced asymmetry of convection in hurricanes.

Abstract The pre-cold-frontal low-level jet within oceanic extratropical cyclones represents the lower-tropospheric component of a deeper corridor of concentrated water vapor transport in the cyclone warm sector. These corridors are referred to as atmospheric rivers (ARs) because they are narrow relative to their length scale and are responsible for most of the poleward water vapor transport at midlatitudes. This paper investigates landfalling ARs along adjacent north- and south-coast regions of western North America. Special Sensor Microwave Imager (SSM/I) satellite observations of long, narrow plumes of enhanced integrated water vapor (IWV) were used to detect ARs just offshore over the eastern Pacific from 1997 to 2005. The north coast experienced 301 AR days, while the south coast had only 115. Most ARs occurred during the warm season in the north and cool season in the south, despite the fact that the cool season is climatologically wettest for both regions. Composite SSM/I IWV analyses showed landfalling wintertime ARs extending northeastward from the tropical eastern Pacific, whereas the summertime composites were zonally oriented and, thus, did not originate from this region of the tropics. Companion SSM/I composites of daily rainfall showed significant orographic enhancement during the landfall of winter (but not summer) ARs. The NCEP–NCAR global reanalysis dataset and regional precipitation networks were used to assess composite synoptic characteristics and overland impacts of landfalling ARs. The ARs possess strong vertically integrated horizontal water vapor fluxes that, on average, impinge on the West Coast in the pre-cold-frontal environment in winter and post-cold-frontal environment in summer. Even though the IWV in the ARs is greater in summer, the vapor flux is stronger in winter due to much stronger flows associated with more intense storms. The landfall of ARs in winter and north-coast summer coincides with anomalous warmth, a trough offshore, and ridging over the Intermountain West, whereas the south-coast summer ARs coincide with relatively cold conditions and a near-coast trough. ARs have a much more profound impact on near-coast precipitation in winter than summer, because the terrain-normal vapor flux is stronger and the air more nearly saturated in winter. During winter, ARs produce roughly twice as much precipitation as all storms. In addition, wintertime ARs with the largest SSM/I IWV are tied to more intense storms with stronger flows and vapor fluxes, and more precipitation. ARs generally increase snow water equivalent (SWE) in autumn/winter and decrease SWE in spring. On average, wintertime SWE exhibits normal gains during north-coast AR storms and above-normal gains during the south-coast AR storms. The north-coast sites are mostly lower in altitude, where warmer-than-normal conditions more frequently yield rain. During those events when heavy rain from a warm AR storm falls on a preexisting snowpack, flooding is more likely to occur.

Producing the cold-tender wine grape Merlot is a major challenge in the cool-climate viticultural region of southwestern Michigan. Merlot grapes produced in this region provide a strong market opportunity; therefore, several strategies for preserving the fruiting potential of vines through the winter were evaluated over 5 years. Vines were managed with frequent trunk renewal so that they were pliable and capable of being laid near the ground. One treatment was (A) a control. Three treatments involved pruning vines in the late fall to two to four canes, which were then (B) laid on the ground without any cover, (C) attached to a wire near the ground and covered with straw, or (D) attached to a wire near the ground and covered with 20 cm of soil. The fifth treatment (E) involved arching unpruned vines to place canes near the ground but without any covering. Pruning was completed in spring, and vines were tied using fan training. Vines were adjusted to a maximum of 40 live nodes per vine. Winter minimum temperatures averaged 1, 8 and 16 °C warmer than the air temperature at 1.5 m above ground when measured at 0.3 m above ground (B and E), under the straw mulch (C), and under the soil (D), respectively. Very low ambient air temperatures of –27 and –28 °C were experienced in two of the winter periods. C, D, and E consistently provided greater node survival through the winter than control vines. B was inconsistent in performance. The lowest annual yields for A through E for the 5-year period were 3.1, 0.7, 8.3, 6.7, and 9.0 tons per hectare, respectively. These data indicate that treatments C, D, and E were capable of reliable annual production of Merlot grapes even in years with episodes of low winter temperatures. Projects are under way to develop commercial capability for the vine burial and mulching techniques used in this study.

Abstract: The application of Data Technology (IT) has been growing rapidly recently. IT utilized to monitor flowing power and distributing electrical energy which is produced by thermal power plant. This project explains how to build and design interface system. Electrical energy needs to be monitored in order to keep energy following. Single Board Computer (SBC), microcontroller, sensors, and transceivers are used in logging electrical power for this project. Following to the reliable need of an efficient power supply and the concern about poor electricity power supply, deregulation, consistent overload on already existing overstressed power supply system which has become a major concern to the social economic needs. The study case system generating capacity consist of 10 units of 2000KVA (20,000VA) = 16000W for power factor of 0.8 which is tied to the exiting load demand of 30MW capacity. Research identity mischarge between the generating capacity and the load demand requirement. That the generator can only a total load capacity of 15MW at one engagement on rationalization and subsequently take the next 15MW capacity to the generator supply. This sequence of operation has put the study zone into regular percentage (blackout) there by negatively affecting the economy activities of the area. This research work has proposed for an additional capacity of 2000 KVA (20 MVA =16 MW) generating power plant for a giving power factor of 0.8 on the view to notice the existing total load of 30MW without any form of rationalization and percentage (blackout) in order to improve the power quality and voltage profile without problem in the day-to-day occurrence activities. The concern for poor power grid supply in the study case (Bertoua community) for the given load of about 16M capacity are taken due consideration with 2MWW capacity thermal power plant on the view to propose solution to improve the quality of energy supply to the Bertoua community and environ. The system is designed with electronic circuitry that can be used to sense/monitor voltage, current, frequency, temperature, pressure and cool level. The design system is modeled in proteus and matrix laboratory (MATLAB) Environment with the application of isochronous mode of control with (10 unit of 2000kVA thermal plant. The improved mode of control (Isochronous technique) was preferred over droop type of generator load sharing techniques, because the improved versus allows and maintained constants speed and frequency regardless of gradual building up of the load to the peak demand scenarios. The modeled Simulink block are configured as an intelligent system multiple generators set in parallel state to monitor and control the gradual load increase from consumer-end to the generators capacity of 2mVA thermal power plant in order to allow load of 1×2000kVA, 2×2000kVA, 3×2000kVA, 4×2000kVA, 5×2000kVA, 6×2000kVA, 7×2000kVA, 8×2000kVA, 9×2000kVA, 10×2000kVA. Since the control system will become an essential factor for reliability of power plants and electrical distribution networks consumption and electric utility at large on the view to investigate appropriate load sharing and balancing, load scheduling, load forecasting, fuel-consumption pattern, optimizing generation capacity in order to optimize energy saving, costsaving and performance. Keywords: Load-Sharing, Monitoring

The body of evidence on structural prevention is scarce and needs further development. This study contributes to international research by analysing 10-year outcomes of a multicomponent programme promoting a healthy sports setting in Switzerland. Data were collected in 2007, 2011 and 2015, enabling a longitudinal perspective on outcomes. Telephone interviews, case studies, online-surveys and analysis of key documents and data were conducted. The programme «cool and clean» is well known and accepted by key partners. Partnering between the health and the sports sector has improved visibly and cantonal ambassadors are well established. Imparting knowledge among coaches and staff works well and the training for a responsible serving of alcohol has improved. However, the implementation of tied funding by cantonal authorities and the codification by sports organisations of «cool and clean» principles in rules and regulations proceeds slowly. Little progress has been made in implementing smoke-free outdoor areas at sport facilities, even on public premises. The study provides some evidence that the multilevel structural approach works. However, the findings suggest that it takes time to implement structural change on every level.

The degree of complexity in internal cooling designs is tied to the capabilities of the manufacturing process. Additive manufacturing (AM) grants designers increased freedom while offering adequate reproducibility of microsized, unconventional features that can be used to cool the skin of gas turbine components. One such desirable feature can be sourced from nature; a common characteristic of natural transport systems is a network of communicating channels. In an effort to create an engineered design that utilizes the benefits of those natural systems, the current study presents wavy microchannels that were connected using branches. Two different wavelength baseline configurations were designed; then each was numerically optimized using a commercial adjoint-based method. Three objective functions were posed to (1) minimize pressure loss, (2) maximize heat transfer, and (3) maximize the ratio of heat transfer to pressure loss. All baseline and optimized microchannels were manufactured using laser powder bed fusion (L-PBF) for experimental investigation; pressure loss and heat transfer data were collected over a range of Reynolds numbers. The AM process reproduced the desired optimized geometries faithfully. Surface roughness, however, strongly influenced the experimental results; successful replication of the intended flow and heat transfer performance was tied to the optimized design intent. Even still, certain test coupons yielded performances that correlated well with the simulation results.

We study dynamic contests between two players whose performance is determined jointly by effort and luck. The players observe each other’s positions in real time. There is a fixed deadline, and the player with a higher performance at the deadline wins the contest. We fully characterize the Markov perfect equilibrium for heterogeneous players. Effort is high when the players are tied but collapses quickly when one of them assumes a lead, due to a dynamic momentum effect. Therefore, total expected effort does not necessarily increase in the prize or in the players’ abilities. We discuss implications for contest design and propose splitting the contest to cool off competition and introducing optimal head-starts for heterogeneous players as possible solutions. This paper was accepted by Ilia Tsetlin, behavioral economics and decision analysis.

Cool season (September–May) extreme temperature and precipitation events are frequently tied to surface cyclones and anticyclones, which are modulated on the synoptic-scale by the state and evolution of the upper-tropospheric jet stream. This study adopts a jet-centered approach to classify the prevailing large-scale flow pattern into jet regimes based on the leading modes of variability of the North Pacific jet (NPJ) and the North Atlantic jet (NAJ), respectively. The characteristics of these joint NPJ–NAJ regimes are subsequently examined using composite analysis to identify large-scale flow environments conducive to the occurrence of anomalous temperatures and precipitation across North America. The analysis reveals that composite large-scale flow environments associated with each joint NPJ–NAJ regime can be approximated as a linear combination of the separate large-scale environments that characterize each NPJ regime and NAJ regime independently. Furthermore, knowledge of the joint NPJ–NAJ regime provides more precision regarding the relative likelihood and spatial coverage of anomalous temperatures and precipitation than would be obtained from consideration of the NPJ or NAJ regime in isolation. The frequencies of each joint NPJ–NAJ regime can also be modulated by the occurrence of sudden stratospheric warmings, with increased frequencies of an equatorward shifted NAJ and a retracted NPJ during the 30-day period following a warming event. The results from the present study demonstrate that knowledge of the joint NPJ–NAJ regime exhibits the potential to inform forecasts of anomalous temperatures and precipitation at medium-range and subseasonal time scales.

Abstract The design of an aircraft thermal management system (TMS) that is capable of rejecting heat loads into the bypass stream of a typical low-bypass ratio turbofan engine, or a ram-air stream, is investigated. The TMS consists of an air cycle system, similar to the typical air cycle machines used on current aircraft, both military and commercial. This system turbocharges compressor bleed air and uses heat exchangers in a ram air stream, or the engine bypass stream, to cool the engine bleed air prior to expanding it to low temperatures suitable for heat rejection. In this study, a simple low-bypass ratio afterburning turbofan engine was modeled in NPSS to provide boundary conditions to the TMS system throughout the flight envelope of a typical military fighter aircraft. Two variations of the TMS system, a ram air cooled and a bypass air cooled, were sized to handle a given demanded aircraft heat load. The ability of the sized TMS to reject the demanded aircraft load throughout several key off-design points was analyzed. It was observed that the maximum load dissipation capability of the TMS is tied to the amount of engine bleed flow, while the level of bleed flow required is set by the temperature conditions imposed by the aircraft cooling system. Notably, engine bypass stream temperatures significantly limit the thermodynamic viability of a TMS designed with bypass air as the heat sink. The results demonstrate the advantage that variable cycle engines may have for future aircraft designs.

Yersinioses are typical representatives of zoonotic infectious diseases. Yersinioses are wide spread without clearly delimited endemic territories. Yersinias (except Y.pestis) have neither specific hosts nor specific vectors, they can survive and reproduce in an abiotic environment – soil, rotting plant remains, etc. (which allows some authors to attribute them to sapronoses). Yersinia, under certain conditions, can survive, persist and even multiply in the environment (soil, water, feed), which, therefore, can act as a reservoir of infection through which pathogens can be transmitted from a sick host to a healthy one, maintaining stable circulation in both natural and anthropogenic ecosystems. Yersinia were isolated from almost all possible animals – mammals, birds, fish, reptiles and amphibians, from blood-sucking vectors (fleas, ticks) in different climatic and geographical zones. However, they are more “tied” to a humid and cool climate, or give rise to morbidity among hosts and humans in the cold and wet season – winter-spring, and are more often found at this time in rodents and farm animals. The source of Yersinioses for humans are -farm animals – indirectly (through animal products), less often – with direct contact; -synanthropic rodents, more often indirectly (through contaminated vegetables and fruits, salads, other foods consumed without thermal processing), rarely – with direct contact; -abiotic environmental factors (contaminated storage of meat and vegetables, water, soil); -but also a sick person (more often with close contact, for example, mother–child, children in closed institutions, nosocomial infections, etc., as well as sexually). According to the mechanism of infection, one or another clinical form of Yersinioses develops [1-4].

ABSTRACT An increase in the frequency and intensity of catastrophic wildfires is associated with anthropogenic climate change. Wildfires are extreme environmental events that result in dramatic fluctuations in temperature and moisture, which are likely to disproportionately impact animals such as amphibians (Anura) whose distributions and ecology are strongly tied to climate. In response to the 2019/20 Australian summer wildfires, we used expert elicitation to analyse the traits of frogs that potentially influence fire sensitivity or resilience. Traits that were ranked high in terms of influencing fire sensitivity were range size, dominant adult habitat, reproductive mode, and relative abundance. While species restricted to cool, moist habitats are less exposed to the threat of wildfire, they had the highest sensitivity scores. This is due to their typically low fecundity, reliance on micro-refugia away from water for reproduction and shelter, and small, isolated distributions. The group considered least sensitive were those which occupy riparian zones as macro-refugia, which includes species with wide geographic distributions, general reproductive strategies, high fecundity, and moderate physiological capacity. Our findings suggest that it is the behavioural capacity of frogs to locate micro-refugia, a morphology that enables them to move into these safe spaces, and physiological adaptations to subsequently maintain water balance during and after wildfire that influence the probability of surviving wildfire. While many traits have evolved among amphibians to avoid climatic extremes and likely confer resistance to wildfire as “exaptations”, it remains unknown to what extent they protect populations from predicted hotter and drier climates. Our predictions should be tested by obtaining direct measures of the thermal and moisture buffering capacities of micro-refuges, along with the continued monitoring of species recovery post-fire, so that they can feedback into future trait-based analyses. We suggest that strategic management actions for mitigating the effect of climate-driven wildfires on amphibians should involve protection and enhancement of micro-refugia components of the landscape, which are used as shelter during times of heat and moisture stress, and provision of buffer zones around macro-refugia habitat, such as around streams.

This time last year we proposed the theme of the 'loop' issue to the M/C collective because it sounded deeply cool, satisfying our poststructuralist posturings about reflexivity and representation, while also tapping into everyday cultural objects and practices. We expected that the 'loop' issue would generate some interesting and varied responses, and it did. We received submissions about music, visual art, language, child development, pop-cultural artefacts, mathematics and culture in general. These explorations of disparate fields seemed, however, to be tied together by a common thread: the concept of "generation" itself. Each article in the 'loop' issue describes a loop that does not simply repeat an original operation, but that through iteration creates new possibilities and new meanings. More recently, when we began the process of putting the 'loop' issue together we found ourselves faced with a problem we had not envisaged: how might we structure the issue to reflect our guiding metaphor? How might we make articles about loops read like a loop? For all its decentredness, the web is ultimately still a linear medium, and one that constructs fairly rigorous and striated hierarchies. Even M/C, which has tried to set itself apart from traditional printed academic journals, is still structurally reminiscent of them. We toyed with the idea of hyperlinking articles or changing the table of contents from a descending list to a circular one. Apart from the inconceivably difficult task of convincing our web-designers to change the table of contents template for a one-off issue, such strategies would not necessarily have the desired effect. Readers could choose not to make use of our designed loop—hypertext would still work against us because readers might jump around in any order they desired. Moreover, the very necessity for the issue to have a "feature article" would straighten out any loop we might construct. An editorially enforced structure, it seemed, was not the answer. So we turned to our contributions. Strangely enough (or perhaps not strangely at all), we found that, read together, they could be perceived as generating their own internal spiralling system of interconnected loops. We as editors have therefore sought to place the contributions in an order that brings out this cyclical reading. The issue's feature article is Laurie Johnson's "Agency, Beyond Strange Cultural Loops"; a highly accessible, gently amusing, and deeply thought-out meditation on the production and analysis of culture. Johnson works his way from the simple concept of infinite loops in computer programs, though the strange loops described by Douglas Hofstader and drawn by M.C Escher in his work Drawing Hands, to what he calls "strange cultural loops", in which the reception of original signs is shaped by what has been seen before. He contends that such loops constitute culture, because the very notion of cultural re-production is impossible without considering agency. Infinite loops are infinite only if we decide them to be, just as culture is recognisable if and how we choose it to be. What makes culture easily graspable in everyday life, yet so difficult to analyse, is that reception is as productive of culture as creation. The first of our two special visual art features is Vince Dziekan's "The Synthetic Image", which is at once an exhibition of 13 digital artists and an exploration of the curatorial process. "The Synthetic Image" is an astounding interactive exhibition/installation which the user is invited to explore via a kind of looped nodal map. Indeed, "The Synthetic Image" immerses the user in three kinds of loops. First, art and critique are drawn together into interlinking loops. Second, a centrifugal hypertextual structure is used to both create and display a narrative space. Third, the metaphor of the loop is used to discuss the synthetic nature of digital art that explores the relationship between the real and the virtual. M/C is extremely proud to present this exhibition in conjunction with the Department of Multimedia and Digital Arts at Monash University, Melbourne. Simone Murray explores cultural production through corporate loops in "Harry Potter, Inc.: Content Recycling for Corporate Strategy". Murray investigates not the first-wave success of the books but the second-wave take up of Harry Potter as a franchisable cultural product with substantial multi-demographic appeal. This is a detailed examination of how America Online-Time Warner (AOL-TW) has linked its corporate strategy to the characteristics of the Harry Potter brand. More than a simple sequential marketing operation, AOL-TW recycles content of the books, film, and soundtracks, in three ways: reusing digital content to sell its own products, licencing significant portions of content to secondary manufacturers, and, finally, using Harry Potter content to stimulate interest in non-Harry Potter AOL-TW products. Content recycling exemplifies current corporate drives toward synergy. In "Mastering the 'Visual Groove': Animated Electric Light Bulb Signs, Locations, and Loops", Margaret Weigel reminds that looping media are not new phenomena, dating from the Victorian era and coming to particular prominence in the looping electric light bulb signs of the late 1800s and early 1900s. Our reactions to electric signs were, she argues, strangely similar to those of many new media: moral panic and debate, leading to acceptance and even fondness. Weigel describes many of these whimsical modernist spectacles, particularly those of Broadway (the "Great White Way") in the early 1900s, and then describes their reception by tourists and locals. While tourists were drawn to the nightly spectacles, locals mastered and integrated the cyclical marketing systems into their daily lives. Greg Hainge's "Platonic Relations: The Problem of the Loop in Contemporary Electronic Music" proposes a way in which looping in electronic music may avoid the banal "Platonic" mode of repetition maligned by Deleuze in Difference and Repetition. In electronic music, Hainge argues, this passive approach to the loop conceives of the sampled element as "constitut[ing] an originary identity," the repetition of which constructs "an absolute internal resemblance". Moreover, Platonic looping itself forms a kind of technologically-determinist feedback loop within which the electronic artist finds him- or herself caught. By analysing the way in which electronic artist Kaffe Matthews breaks free of the Platonic mode, Hainge identifies a more "improvisational and dynamic aesthetic" of looping. In "Making Data Flow: On the Implications of Code Loops", Adrian Mackenzie explores and typologises loops in computer code. He argues that computer code has become an object of intense interest in cultural life, perhaps because computer code is at least as generative of meaning as content is supposed to be. Loops are an integral part of the coding process, and are also an interesting way to investigate the generation of meaning through information flows. Mackenzie finds the distinguishing feature of code loops to be their bounding conditions. Different bounding conditions, of course, generate different information flows. Given this, flows can be adapted to different cultural purposes by writers, artists, and hackers interested in exploring different spatio-temporal manifolds. Andrew T. Jacobs, in "Appropriating a Slur: Semantic Looping in the African-American Usage of 'Nigga'", unravels the fascinating rhetorical process by which the highly charged epithet 'nigger' has been reclaimed as 'nigga' by African-Americans. Drawing on rhetorical analysis and African-American sociology, Jacobs argues that co-opting the slur has involved three looping mechanisms—agnominatio, semantic inversion, and chiastic slayingthemselves combined into a looping process which he calls "semantic looping". He concludes that the use of "nigga" is a resistance strategy that functions through both recalling and refuting racism. In "Loops and Fakes and Illusions", Keith Russell investigates the role loops play in the childhood development of social understanding. Not only do loops figure in development, but, as Russell's reading of D.W. Winnicott demonstrates, childhood development itself is a sustaining loop. Following John Dewey, Russell contends that perplexity is the source of intellectual development, and that children exercise their perplexity by puzzling over illusions based around loops. Russell explores how these illusions and fakes demonstrate the tensions and dynamics of social reality, concluding that playing with loops is a lifelong process. Cameron Brown's "Rep-tiles with Woven Horns" is the second of our special visual art features. The title of Brown's article is also the title of the image gracing the cover of this issue. The image itself is particularly suited to the "loop" issue because it is a fractal created by recursion. Brown's article describes the geometry and mathematics behind the image, providing a step-by step demonstration of its creation. We think that even non-mathematicians will follow the logic of the steps involved, and gain a deeper appreciation of both the power and elegance of recursion. As we must, we conclude the 'loop' issue much as we began it, exploring the links between agency and the generative power of the loop. Like Laurie Johnson, Luis O. Arata's "Creation by looping Interactions" questions the creative process involved in M.C. Escher's Drawing Hands, but imagines it as an animated process with two different outcomes. While one outcome is a closed loop—akin to the Platonic looping described by Hainge—generating only itself, the other is an open loop. Open loops, Arata contends, are a form of interaction, a powerful reflexive dialogue of participatory creation. He shows that cutting-edge science is finding the reflexive creativity of open loops to be increasingly important both to practice and theory, concluding that innovation is all the richer for it. Thus, one might say that Johnson and Arata each takes the role of one of the hands in the artwork they both analyse: Escher's Drawing Hands. Within that larger loop, smaller loops are described, and so, like Nietzsche, we find ourselves "insatiably calling out da capo" (56). References Nietzsche, Friedrich. Beyond Good and Evil. Trans. R.J. Hollingdale. Harmondsworth: Penguin, 1973. Citation reference for this article MLA Style Mitchell, Peta and Rintel, E. Sean. "Editorial" M/C: A Journal of Media and Culture 5.4 (2002). [your date of access] < http://www.media-culture.org.au/mc/0208/editorial.php>. Chicago Style Mitchell, Peta and Rintel, E. Sean, "Editorial" M/C: A Journal of Media and Culture 5, no. 4 (2002), < http://www.media-culture.org.au/mc/0208/editorial.php> ([your date of access]). APA Style Mitchell, Peta and Rintel, E. Sean. (2002) Editorial. M/C: A Journal of Media and Culture 5(4). < http://www.media-culture.org.au/mc/0208/editorial.php> ([your date of access]).

This issue of M/C Journal is devoted to all things cute – Internet animals and stuffed toys, cartoon characters and branded bears. In what follows our nine contributors scrutinise a diverse range of media objects, discussing everything from the economics of Grumpy Cat and the aesthetics of Furbys to Reddit’s intellectual property dramas and the ethics of kitten memes. The articles range across diverse sites, from China to Canada, and equally diverse disciplines, including cultural studies, evolutionary economics, media anthropology, film studies and socio-legal studies. But they share a common aim of tracing out the connections between degraded media forms and wider questions of culture, identity, economy and power. Our contributors tell riveting stories about these connections, inviting us to see the most familiar visual culture in a new way. We are not the first to take cute media seriously as a site of cultural politics, and as an industry in its own right. Cultural theory has a long, antagonistic relationship with the kitsch and the disposable. From the Frankfurt School’s withering critique of cultural commodification to revisionist feminist accounts that emphasise the importance of the everyday, critics have been conducting sporadic incursions into this space for the better part of a century. The rise of cultural studies, a discipline committed to analysing “the scrap of ordinary or banal existence” (Morris and Frow xviii), has naturally provided a convincing intellectual rationale for such research, and has inspired an impressive array of studies on such things as Victorian-era postcards (Milne), Disney films (Forgacs), Hallmark cards (West, Jaffe) and stock photography (Frosh). A parallel strand of literary theory considers the diverse registers of aesthetic experience that characterize cute content (Brown, Harris). Sianne Ngai has written elegantly on this topic, noting that “while the avant-garde is conventionally imagined as sharp and pointy, as hard- or cutting-edge, cute objects have no edge to speak of, usually being soft, round, and deeply associated with the infantile and the feminine” (814). Other scholars trace the historical evolution of cute aesthetics and commodities. Cultural historians have documented the emergence of consumer markets for children and how these have shaped what we think of as cute (Cross). Others have considered the history of domestic animal imagery and its symptomatic relationship with social anxieties around Darwinism, animal rights, and pet keeping (Morse and Danahay, Ritvo). And of course, Japanese popular culture – with its distinctive mobilization of cute aesthetics – has attracted its own rich literature in anthropology and area studies (Allison, Kinsella). The current issue of M/C Journal extends these lines of research while also pushing the conversation in some new directions. Specifically, we are interested in the collision between cute aesthetics, understood as a persistent strand of mass culture, and contemporary digital media. What might the existing tradition of “cute theory” mean in an Internet economy where user-generated content sites and social media have massively expanded the semiotic space of “cute” – and the commercial possibilities this entails? As the heir to a specific mode of degraded populism, the Internet cat video may be to the present what the sitcom, the paperback novel, or the Madonna video was to an earlier moment of cultural analysis. Millions of people worldwide start their days with kittens on Roombas. Global animal brands, such as Maru and Grumpy Cat, are appearing, along with new talent agencies for celebrity pets. Online portal I Can Haz Cheezburger has received millions of dollars in venture capital funding, becoming a diversified media business (and then a dotcom bubble). YouTube channels, Twitter hashtags and blog rolls form an infrastructure across which a vast amount of cute-themed user-generated content, as well as an increasing amount of commercially produced and branded material, now circulates. All this reminds us of the oft-quoted truism that the Internet is “made of kittens”, and that it’s “kittens all the way down”. Digitization of cute culture leads to some unusual tweaks in the taste hierarchies explored in the aforementioned scholarship. Cute content now functions variously as an affective transaction, a form of fandom, and as a subcultural discourse. In some corners of the Internet it is also being re-imagined as something contemporary, self-reflexive and flecked with irony. The example of 4Chan and LOLcats, a jocular, masculinist remix of the feminized genre of pet photography, is particularly striking here. How might the topic of cute look if we moving away from the old dialectics of mass culture critique vs. defense and instead foreground some of these more counter-intuitive aspects, taking seriously the enormous scale and vibrancy of the various “cute” content production systems – from children’s television to greeting cards to CuteOverload.com – and their structural integration into current media, marketing and lifestyle industries? Several articles in this issue adopt this approach, investigating the undergirding economic and regulatory structures of cute culture. Jason Potts provides a novel economic explanation for why there are so many animals on the Internet, using a little-known economic theory (the Alchian-Allen theorem) to explain the abundance of cat videos on YouTube. James Meese explores the complex copyright politics of pet images on Reddit, showing how this online community – which is the original source of much of the Internet’s animal gifs, jpegs and videos – has developed its own procedures for regulating animal image “piracy”. These articles imaginatively connect the soft stuff of cute content with the hard stuff of intellectual property and supply-and-demand dynamics. Another line of questioning investigates the political and bio-political work involved in everyday investments in cute culture. Seen from this perspective, cute is an affect that connects ground-level consumer subjectivity with various economic and political projects. Carolyn Stevens’ essay offers an absorbing analysis of the Japanese cute character Rilakkuma (“Relaxed Bear”), a wildly popular cartoon bear that is typically depicted lying on the couch and eating sweets. She explores what this representation means in the context of a stagnant Japanese economy, when the idea of idleness is taking on a new shade of meaning due to rising under-employment and precarity. Sharalyn Sanders considers a fascinating recent case of cute-powered activism in Canada, when animal rights activists used a multimedia stunt – a cat, Tuxedo Stan, running for mayor of Halifax, Canada – to highlight the unfortunate situation of stray and feral felines in the municipality. Sanders offers a rich analysis of this unusual political campaign and the moral questions it provokes. Elaine Laforteza considers another fascinating collision of the cute and the political: the case of Lil’ Bub, an American cat with a rare genetic condition that results in a perpetually kitten-like facial expression. During 2011 Lil’ Bub became an online phenomenon of the first order. Laforteza uses this event, and the controversies that brewed around it, as an entry point for a fascinating discussion of the “cute-ification” of disability. These case studies remind us once more of the political stakes of representation and viral communication, topics taken up by other contributors in their articles. Radha O’Meara’s “Do Cats Know They Rule YouTube? How Cat Videos Disguise Surveillance as Unselfconscious Play” provides a wide-ranging textual analysis of pet videos, focusing on the subtle narrative structures and viewer positioning that are so central to the pleasures of this genre. O’Meara explains how the “cute” experience is linked to the frisson of surveillance, and escape from surveillance. She also explains the aesthetic differences that distinguish online dog videos from cat videos, showing how particular ideas about animals are hardwired into the apparently spontaneous form of amateur content production. Gabriele de Seta investigates the linguistics of cute in his nuanced examination of how a new word – meng – entered popular discourse amongst Mandarin Chinese Internet users. de Seta draws our attention to the specificities of cute as a concept, and how the very notion of cuteness undergoes a series of translations and reconfigurations as it travels across cultures and contexts. As the term meng supplants existing Mandarin terms for cute such as ke’ai, debates around how the new word should be used are common. De Seta shows us how deploying these specific linguistic terms for cuteness involve a range of linguistic and aesthetic judgments. In short, what exactly is cute and in what context? Other contributors offer much-needed cultural analyses of the relationship between cute aesthetics, celebrity and user-generated culture. Catherine Caudwell looks at the once-popular Furby toy brand its treatment in online fan fiction. She notes that these forms of online creative practice offer a range of “imaginative and speculative” critiques of cuteness. Caudwell – like de Seta – reminds us that “cuteness is an unstable aesthetic that is culturally contingent and very much tied to behaviour”, an affect that can encompass friendliness, helplessness, monstrosity and strangeness. Jonathon Hutchinson’s article explores “petworking”, the phenomenon of social media-enabled celebrity pets (and pet owners). Using the famous example of Boo, a “highly networked” celebrity Pomeranian, Hutchinson offers a careful account of how cute is constructed, with intermediaries (owners and, in some cases, agents) negotiating a series of careful interactions between pet fans and the pet itself. Hutchinson argues if we wish to understand the popularity of cute content, the “strategic efforts” of these intermediaries must be taken into account. Each of our contributors has a unique story to tell about the aesthetics of commodity culture. The objects they analyse may be cute and furry, but the critical arguments offered here have very sharp teeth. We hope you enjoy the issue.Acknowledgments Thanks to Axel Bruns at M/C Journal for his support, to our hard-working peer reviewers for their insightful and valuable comments, and to the Swinburne Institute for Social Research for the small grant that made this issue possible. ReferencesAllison, Anne. “Cuteness as Japan’s Millenial Product.” Pikachu’s Global Adventure: The Rise and Fall of Pokemon. Ed. Joseph Tobin. Durham: Duke University Press, 2004. 34-48. Brown, Laura. Homeless Dogs and Melancholy Apes: Humans and Other Animals in the Modern Literary Imagination. Ithaca: Cornell University Press, 2010. Cross, Gary. The Cute and the Cool: Wondrous Innocence and Modern American Children's Culture. Oxford: Oxford University Press, 2004. Forgacs, David. "Disney Animation and the Business of Childhood." Screen 33.4 (1992): 361-374. Frosh, Paul. "Inside the Image Factory: Stock Photography and Cultural Production." Media, Culture & Society 23.5 (2001): 625-646. Harris, Daniel. Cute, Quaint, Hungry and Romantic: The Aesthetics of Consumerism. New York: Basic Books, 2000. Jaffe, Alexandra. "Packaged Sentiments: The Social Meanings of Greeting Cards." Journal of Material Culture 4.2 (1999): 115-141. Kinsella, Sharon. “Cuties in Japan” Women, Media and Consumption in Japan. Ed. Lise Skov and Brian Moeran. Honolulu: University of Hawaii Press, 1995. 220 - 54. Frow, John, and Meaghan Morris, eds. Australian Cultural Studies: A Reader. Chicago: University of Illinois Press, 1993. Milne, Esther. Letters, Postcards, Email: Technologies of Presence. New York: Routledge, 2012. Morse, Deborah and Martin Danahay, eds. Victorian Animal Dreams: Representations of Animals in Victorian Literature and Culture. Aldershot: Ashgate Publishing. 2007. Ngai, Sianne. "The Cuteness of the Avant‐Garde." Critical Inquiry 31.4 (2005): 811-847. Ritvo, Harriet. The Animal Estate: The English and Other Creatures in the Victorian Age. Cambridge: Harvard University Press, 1987. West, Emily. "When You Care Enough to Defend the Very Best: How the Greeting Card Industry Manages Cultural Criticism." Media, Culture & Society 29.2 (2007): 241-261.

Released in 2012 as an Android only open-beta, Ingress is an alternate-reality game for mobile devices. Developed by Niantic Labs, a subsidiary of Google, Ingress now has 7 million users worldwide (Ingress) on both Android and Apple operating systems. Players are aligned to one of two opposing factions, the Resistance (Blue) and the Enlightened (Green). Working on behalf of their faction, individual players interact with “portals” in order to establish dominance over material environments. Portals are located at places of educational or historical value, public artworks, “hyper-local” locations, public libraries, and also places of worship (Google, “Candidate Portal Criteria”). Players take on the role of portal creators, submitting potential portals to the game developers after confirming their location in the game (Google, “New Portal Submissions”).Portals become the primary point of interaction for players, bridging the digital world of the game with the players’ surrounding material environments. Players may gain inventory by hacking portals in order to destroy and (re)claim portals. Territories are claimed by forging links between fully developed portals in order to establish control fields. Portals play an important part not only of the game but in situating the practice of play within the larger sociocultural and material framework of the urban environment. Players navigate their material environment, using portals and digital representations of such spaces alongside their existing knowledge of local environments, to engage with their immediate location as efficiently as possible. While numerous public landmarks are currently used as portals, the primary interest of this paper is the role street art plays within the game, and within the larger practice of curating the city. This paper addresses the practice of playing Ingress as a form of situated play—that is, the notion that play is underscored by sociocultural and material circumstance, while simultaneously contributing to a new shared understanding of what constitutes urban play and the conditions that underscore it. In doing so, this paper firstly addresses the notion of play as a situated practice, mobilising concepts from the field of human–computer interaction as well as cultural studies analyses of games and gaming culture. This framework is applied to the practice of playing Ingress with specific focus on the role street art has in the practice of playing. The discussion of urban play as a means of exhibiting street art is extended to discuss the cultural practice of street art itself, with both occupying the liminal space struggle over the functionality of public space. Both practices occupy this liminal space between subversive use of urban environments and a form of legitimate art—a debate which has been central to forms of urban gaming. By focusing on the role of street art in urban mobile gaming, this paper addresses the cultural function of both practices, while addressing larger questions of curatorship within the urban environment. That is: how can the practice of play, as informed by the practice of street art, be thought of as a means of curating urban spaces? This paper goes on to argue that the practice of urban play may be viewed as a form of curation via the practice of re-reading, re-mixing, and re-mediating urban environments—establishing a new shared understanding of street art, urban environments, and urban play. In this paper I argue that urban mobile games such as Ingress are best thought of as a situated practice. The idea of situated practice is drawn from the fields of game studies and human–computer interaction, and the concept of situated learning. Firstly, situated practice draws from the concept of situated gaming, a term established by Yates and Littleton to understand the cultural niches in which video gaming takes place. For Yates and Littleton, these cultural niches arise from an interaction between gaming, gamers, and gaming culture—all of which are discursively constructed and culturally relative practices. Apperley (Gaming) expands on these ideas to define situated gaming as, firstly, an inclusion of the materiality of embodied gaming experiences and, secondly, an intersection of local gaming cultures and a larger global gaming ecology. Drawing from Suchman’s concept of situated actions, such interactions with technology must be understood as contextualised within specific sociocultural and material circumstances. Dourish expands on Suchman’s work and suggests thinking less about these contexts and more on the practice of technological engagement, of making meaning out of our interaction with technology. This use of “practice” is influenced by the work of Lave and Wenger, who situate learning within a social setting, what they term a “community of practice”. In short, then, the act of playing Ingress is not only an interaction with underlying sociocultural and material circumstance which constitute the urban and play but also a process of generating a shared understanding of both the urban and play within this specific context.Fig. 1: A view of Ingress’s map showing nearby portal using navigation function.Playing with Street Art Ingress functions foremost as a form of urban play; it is a mobile game with location-aware capabilities. The practice of playing games within urban environments is often compared to historically situated forms of urban exploration, such as the Situationist International practice of dérive—a form of urban drifting that is often compared to contemporary forms of mobile-mediated urban play (de Souza e Silva and Hjorth; Flanagan; Stevens). Ingress players, in their creation and constant interaction with portals, assist in the mapping of material environments—benefiting both communities of play and the game’s designers, Niantic Labs and parent company Google. Players are able to submit portals to the game’s developers if their proposed portal meets the satisfaction of the developer’s portal requirements. Portals may be erected at “a location with a cool story, a place in history or educational value … a cool piece of art or unique architecture … a hidden gem of hyper-local spot” (Google, Candidate Portal criteria). A large number of public marks form the basis of Ingress portals, alongside plaques and prominent signage. Significantly, through their submission of portals players are participating in legitimising the history of a number of locations, ensuring up-to-date mapping of locations and landmarks. While a number of other landmarks form the basis of Ingress’s dense map of material environments, this paper is primarily concerned with the role public art plays in the practice of urban play and the curatorial possibilities of urban play. Given the portal criteria put in place by the game’s developers, Ingress pays a certain amount of attention to the historical, sociocultural, and material circumstance which constitute specific locations. As a mobile game, Ingress occupies a certain place within the history of playing in urban environments. Such historical practices have been previously discussed at length, drawing comparisons between practices of urban mobility which are themselves situated in specific historical and sociocultural movements (de Souza e Silva and Hjorth; Flanagan; Stevens). Ingress, via its inclusion of street art as a potential anchor for digital portals, draws on this historical struggle over urban environments and the inherent questions of functionality and organisation which emerge from this struggle. For Stenros, Montola, and Mäyrä (262), pervasive gaming, a form of urban mobile gaming, occupies a similar cultural space to that of street art or graffiti. They argue that both practices are located within a larger struggle over public space—a struggle grounded in urbanisation, legislation, and cultural norms. Drawing comparisons between more contemporary forms of urban mobility, such as the practice/sport of parkour or skateboarding, and the historically situated flâneur or urban stroller, the authors suggest that pervasive forms of gaming and play occupy a similar liminal space and are grounded in questions of urban functionality. Similarly, the urban space may become a gallery or canvas, a space that may be subject to curatorship that is not bound to institutional bodies. The organisation and experience of urban environments then becomes deeply involved in a contested ownership and questions of functionality that are at the heart of urban play.Within the context of Australia, the struggle over the legitimacy of both street art and video games has been subject to ongoing legal discourses. The liminal relationship between gaming and street art is perhaps best illustrated by the 2006 game Marc Ecko’s Getting Up: Contents Under Pressure. The game was granted an MA15+ rating under the existing model of video game regulation but was later refused classification due to its depiction of antisocial behaviour. The game’s rating was appealed by the Queensland Local Government Association. Apperley (“Video”) provides further details on this issue, situating the legislative decision within the historical and political context of Australia at the time, and offering insight into the means in which Getting Up represented street art as a legitimate art form. The game’s narrative, a dystopian future where graffiti is mobilised as a form of social protest against authoritarian bodies, is similar to that of the 2002 game Jet Set Radio Future. However, unlike Jet Set, Getting Up was grounded in a detailed representation of graffiti subcultures. Getting Up’s refused classification is symbolic of the later Australian landscape in which video games and street art occupy a liminal space between art form and artistic practice. The key issue, that of antisocial behaviour, links to the notion of cultural norms and the functionality, organisation, and representations within urban spaces and, moreover, within spaces of play. This struggle for legitimacy is key to understanding the relationship between street art and urban play. Despite the struggle to overcome the functionality of urban environments, street art retains levels of value as a form of cultural heritage. Both Merrill and MacDowall discuss the cultural functions of graffiti and street art, focusing on what Merrill terms a turn towards “post-graffiti”—a shift from the historical and cultural roots of street art and the practice of tagging (373). Such a turn is exemplified by an increased public interest: a legitimisation of artistic practices. Perhaps the most notable figure of such a shift is the Bristol artist Banksy, who is most famous for stencil based art. Graffiti and street art have arguably moved beyond their function as a subversive and subcultural movement, occupying a more legitimate space within urban environments and general public discourse. Within the context of Ingress, street art holds the potential to exist as a digital node of equal value to historical plaques, public libraries, or large commissioned public artworks. This shift, argues Merrill (385) allows for street art and graffiti to be viewed as a form of alternative heritage to urban environments and cultural movements within specific locations. For MacDowell (476), graffiti may be viewed as a form of folk art, subject to new-found romanticism within the context of this “post-graffiti” turn. That is, as a form of alternative heritage, graffiti and street art signify historically situated sociocultural movements and the roots of the practice itself. Games such as Ingress, then, not only legitimate street art as a form of cultural heritage via their inclusion in a non-hierarchical network alongside longstanding institutionalised buildings and artworks but also allow players to participate in an archiving of street art through interactive cartography. The practice of playing Ingress, then, is not only a means of viewing and exploring existing street art but also a direct process in achieving and curating historically situated works of art. Fig. 2: Portal information illustrating possible actions, portal level, and resonator information. Urban Play and “the New Curatorship”Having considered the role of graffiti or street art within urban play as a form of cultural heritage, as a means of linking to the roots of the practice itself and signifying a struggle over the urban environment as a space of predetermined functions, the question then is: what role does the practice of curatorship have within this mesh of interconnected practices? For Bennett and Beudel, the work of the curator, as a caretaker of cultural heritage, is often institutionalised. Within the context of the city, such institutionalisation is itself a symptom of the city as a spectacle. The authors argue that there is the potential for art to be present on a range of surfaces within the urban environment, and call into question the role of the curator within this process.As Groys notes, since Duchamp, the ontological division between the labour of making art and displaying art has collapsed. Public urban spaces, as designed spaces regulated by institutional bodies, are subject to the changing practice of audiences. That is, those who inhabit and experience the urban environment itself now have the possibility to participate or subvert traditional curatorial structures. Drawing on the etymology of the word “curate” as related to “cure,” Groys (53) suggests that the exhibition practice is thus a cure to the powerlessness of the image—a contextualisation of the image within new institutionalised frameworks for a viewing public. Who, then, in the network of relations that is urban play, constitutes this public? Ingress players function as one faction of a public who view, inhabit, move through, and experience the urban environment and any subsequent street art within. As such, they have the potential to take on a curatorial role within the organisation of street art—recontextualising such artworks and generating a new shared understanding of the sociocultural and material conditions which contribute to a broad understanding of the urban and urban play. As such, these forms of digitally mediated urban play blur boundaries between production, consumption, and play. Players, regardless of whether they had a hand in submitting portals to the game’s developers, are articulating a collectively organised database of public art. The practice of curation, as described by Potter, is essential for contemporary digital gaming practices. Players are constantly participating in transmedia landscapes, articulating their literacies through the practice of arranging, assembling, cataloguing, collecting, distributing, and disassembling digital media (Apperley “Glitch” 240; Potter 175). Within Apperley’s example of Minecraft, play unites creativity and the curatorial as one activity. Within the context of Ingress, the practice of play brings together the practice of cartography and of the curatorial. Players, as individuals and as larger localised or global factions, participate in a global mapping of material space, expanding Google’s already extensive collection of cartographic data. Players are more concerned with exploring and territorialising within the context of local spaces, at the level of the national or regional. Such practices are an articulation of localised bodies of knowledge and often of local histories and contexts. Street art forms an integral part of this sociocultural and material fabric which underscores the practice of play. Thus, urban spaces are not subject to a transformative process, but rather to a collective curatorship whereby street art, and its embedded cultural heritage, form a key foundation of how play is performed within urban environments. Through the practice of arranging, assembling, cataloguing, collecting, distributing, and disassembling, the practices of urban play may be thought of as what Potter terms “new curatorship.” Potter’s notion of curatorship is grounded in the identity formation of young children through their use of social media and articulation of digital literacy practices. With playful urban practices such as Ingress, this practice is an articulation of urban literacies: of understanding the rich cultural heritage of specific locations, and of constituting the player’s identity as tied to these specific locations. Players no longer perform merely as an audience for existing forms of urban or street art. Alongside the technological infrastructures put in place by the game’s developers, Niantic Labs and Google, players may be viewed as actively participating in a curatorial process. Players, in their articulation of complex systems and archives of street art, through the ability to constantly update, document, and construct urban narratives with street art at their core, may be viewed as co-curating urban environments. Working together with developers, street artists, and urban planners, players are constantly re-developing and sharing a new shared understanding of urban environments and the complex network of relations which constitutes the urban environment and the practice of urban play.Fig. 3: Players may vote on and contribute new photographs to maintain accurate records of art.Conclusion To play Ingress is to participate in a situated practice of play. Here, play is grounded in material and sociocultural circumstance, with street art and graffiti representing just one of many practices which inform contemporary urban play. Within the context of Ingress, street art is played with as an object within the game (a portal), but it also occupies a similar liminal space. Both urban games and street art have been subject to ongoing debates about the functionality of urban spaces and appropriate behaviour within these spaces. Ingress also taps into street art as a form of cultural heritage; it represents shifts in power dynamics, local histories, and a range of other significant local histories. To play with street art is to acknowledge its roots, both on an international and local level. With the ability to digitally archive these histories and locations, as well as engage in the cartographic practice of urban play, Ingress players can thus be thought of as curators of the city. Through the lens of new curatorship, urban play can be thought of as a form of re-reading of urban environments, as a process of exhibiting a new-found shared understanding of specific locations and public artworks. Street art and graffiti are just one of many sociocultural and material circumstances which inform the practice of urban play. During play, there is a critical reflection on the role street art has, not only during the current context of play but also more broadly as a key component of contemporary urban landscapes. Street art functions as a form of cultural heritage, as an element of urban exploration, and as a point of reference for navigating city spaces. Ingress brings together these interrelated forms of organising and sharing experiences of urban environments, through the practice of curation. Such practices are reflexively intertwined with playing urban mobile games as such Ingress. As such, the act of playing Ingress is, in essence, a form of urban literacy, as a practice of understanding the rich and complex sociocultural conditions which contribute to our understanding of urban environments. It is a practice of collecting, assembling, and exhibiting a range of locations. The practice of playing Ingress is a collective curation of city spaces on a global scale.References Apperley, Thomas. “Glitch Sorting: Minecraft, Curation, and the Post Digital.” Postdigital Aesthetics: Art, Computation and Design. Ed. David M. Berry and Michael Dieter. London: Palgrave Macmillan, 2015. 232–44.———. “Video Games in Australia.” The Video Game Explosion: A History from PONG to Playstation and Beyond. Ed. Mark J.P. Wolf. USA: Greenwood P, 2008. 22–29.———. Gaming Rhythms: Play and Counterplay from the Situated to the Global. Amsterdam: Institute of Network Cultures, 2009.Bennett, Jill, and Saskia Beudel. Curating Sydney: Imagining the City’s Future. Sydney: UNSW P, 2014.De Souza e Silva, Adriana, and Larissa Hjorth. “Playful Urban Spaces: A Historical Approach to Mobile Games.” Simulation & Gaming 40.5 (2009): 602–25. Dourish, Paul. “What We Talk about When We Talk about Context.” Personal Ubiquitous Computing 8.1 (2004): 19–30.Flanagan, Mary. Critical Play: Radical Game Design. Cambridge, MA: MIT P, 2009.———. “Locating Play and Politics: Real World Games & Activism.” Leonardo Electronic Almanac 16.2–3 (2008). 5 June 2015 ‹http://www.leonardo.info/LEA/perthDAC/MFlanagan_LEA160203.pdf›.Groys, Boris. Going Public. Ed. Julieta Aranda, Brian Kuan Wood, and Anton Vidokle. Berlin: Sternberg Press, 2010.Google. “Candidate Portal Criteria.” 2015. 5 June 2015 ‹https://support.google.com/ingress/answer/3066197?hl=en›. ———. “New Portal Submissions.” 2015. 5 June 2015 ‹https://support.google.com/ingress/answer/2808254?hl=en›. Lave, Jean, and Etienne Wenger. Situated Learning: Legitimate Peripheral Participation. Cambridge: Cambridge UP, 1991.MacDowall, Lachlan. “In Praise of 70K: Cultural Heritage and Graffiti Style.” Continuum 20.4 (2006): 471–84.Merrill, Samuel. “Keeping It Real? Subcultural Graffiti, Street Art, Heritage and Authenticity.” International Journal of Heritage Studies 21.4 (2015): 369–89.Niantic Labs. Ingress. Android Mobile Application. 2012.Potter, John. Digital Media and Learner Identity: The New Curatorship. New York: Palgrave Macmillan, 2012.Stenros, Jaakko, Markus Montola, and Frans Mäyrä. “Pervasive Games in Media Culture.” Pervasive Games: Theory and Design. Eds. Markus Montola, Jakko Stenros, and Annika Waern. Amsterdam: CRC P, 2009.Stevens, Quentin. The Ludic City: Exploring the Potential of Public Spaces. New York: Routledge, 2007.Suchman, Lucy. Human-Machine Reconfigurations: Plans and Situated Actions. 2nd ed. Cambridge: Cambridge UP, 2006.———. Plans and Situated Actions: The Problem of Human-Machine Communication. Cambridge: Cambridge UP, 1987.Yates, Simeon J., and Karen Littleton. “Understanding Computer Game Cultures: A Situated Approach.” Information, Communication & Society 2.4 (1999): 566–83.

ExpositionPortland, Oregon (USA) has become known for an artisanal or ‘maker’ economy that relies on a resurgence of place specificity (Heying), primarily expressed and exported to a global audience in the notion of ‘Portland Made’ (Roy). Portland Made reveals a tension immanent in the notion of ‘place’: place is both here and not here, both real and imaginary. What emerges is a complicated picture of how place conceptually captures various intersections of materiality and mythology, aesthetics and economics. On the one hand, Portland Made represents the collective brand-identity used by Portland’s makers to signify a products’ material existence as handcrafted, place-embedded, and authentic. These characteristics lead to certain assumptions about the concept of ‘local’ (Marotta and Heying): what meaning does Portland Made convey, and how is such meaning distributed? On the other hand, the seemingly intentional embedding of place-specificity in objects meant for distribution far outside of Portland begs another type of question: how does Portland come to be discursively representative of these characteristics, and how are such representations distributed to global audiences? How does this global distribution and consumption of immaterial Portland feed back into the production of material Portland?To answer these questions we look to the realm of social media, specifically the popular image-based service Instagram. For the uninitiated, Instagram is a web-based social media service that allows pictures to be shared and seen by anyone that follows a person or business’ Instagram account. Actions include posting original photos (often taken and posted with a cell phone), ‘liking’ pictures, and ‘hash-tagging’ posts with trending terms that increase visibility. Instagram presents us with a complex view of place as both material and virtual, sometimes reifying and sometimes abstracting often-contradictory understandings of place specificity. Many makers use Instagram to promote their products to a broad audience and, in doing so, makers participate in the construction of Portland’s mythology. In this paper, we use empirical insights to theorise makers’ role in shaping and cultivating the virtual and material aspects of place. Additionally, we discuss how makers navigate the complex relationships tied to the importance of place in their specific cultural productions. In the first section, we develop the notion of a curated maker subjectivity. In the second section, we consider the relationship between subjectivity and place. Both sections emphasize how Instagram mediates the relationship between place and subjectivity. Through spotlighting particular literatures in each section, we attempt to fill a gap in the literature that addresses the relationship between subjectivity, place, and social media. Through this line of analysis, we attempt to better understand how and where Portland is made, along with the implications for Portland’s makers.ActionThe insights from this paper came to us inadvertently. While conducting fieldwork that interrogated ‘localism’ and how Portland makers conceptualise local, makers repeatedly discussed the importance of social media to their work. In our fieldwork, Instagram in particular has presented us with new opportunities to query the entanglements of real and virtual embedded in collective identifications with place. This paper draws from interviews conducted for two closely related research projects. The first examines maker ecosystems in three US cities, Portland, Chicago and New York (Doussard et. al.; Wolf-Powers and Levers). We drew from the Portland interviews (n=38) conducted for this project. The second research project is our multi-year examination of Portland’s maker community, where we have conducted interviews (n=48), two annual surveys of members of the Portland Made Collective (n=126 for 2014, n=338 for 2015) and numerous field observations. As will be evident below, our sample of makers includes small crafters and producers from a variety of ‘traditional’ sectors ranging from baking to carpentry to photography, all united by a common identification with the maker movement. Using insights from this trove of data as well as general observations of the changing artisan landscape of Portland, we address the question of how social media mediates the space between Portland as a material place and Portland as an imaginary place.Social Media, Subjectivity, and Authenticity In the post-Fordist era, creative self-enterprise and entrepreneurialism have been elevated to mythical status (Szeman), becoming especially important in the creative and digital industries. These industries have been characterized by contract based work (Neff, Wissinger, and Zukin; Storey, Salaman, and Platman), unstable employment (Hesmondhalgh and Baker), and the logic of flexible specialization (Duffy and Hund; Gill). In this context of hyper individualization and intense competition, creative workers and other entrepreneurs are increasingly pushed to strategically brand, curate, and project representational images of their subjectivity in order to secure new work (Gill), embody the values of the market (Banet-Weiser and Arzumanova), and take on commercial logics of authenticity (Duffy; Marwick and boyd). For example, Duffy and Hund explore how female fashion bloggers represent their branded persona, revealing three interrelated tropes typically used by bloggers: the destiny of passionate work; the presentation of a glam lifestyle; and carefully curated forms of social sharing. These curated tropes obscure the (unpaid) emotional and aesthetic labour (Hracs and Leslie), self-discipline, and capital required to run these blogs. Duffy and Hund also point out that this concealment is generative of particular mythologies about creative work, gender, race, and class. To this list we would add place; below, we will show the use of Instagram by Portland’s makers not only perpetuates particular mythologies about artisan labour and demands self-branding, but is also a spatial practice that is productive of place through the use of visual vernaculars that reflect a localized and globalized articulation of the social and physical milieu of Portland (Hjorth and Gu; Pike). Similar to many other artists and creative entrepreneurs (Pasquinelli and Sjöholm), Portland’s makers typically work long hours in order to produce high quality, unique goods at a volume that will afford them the ability to pay rent in Portland’s increasingly expensive central city neighbourhoods. Much of this work is done from the home: according to our survey of Portland Made Collective’s member firms, 40% consist of single entrepreneurs working from home. Despite being a part of a creative milieu that is constantly captured by the Portland ‘brand’, working long hours, alone, produces a sense of isolation, articulated well by this apparel maker:It’s very isolating working from home alone. [...] The other people I know are working from home, handmade people, I’ll post something, and it makes you realize we’re all sitting at home doing the exact same thing. We can’t all hang out because you gotta focus when you’re working, but when I’m like ugh, I just need a little break from the sewing machine for five minutes, I go on Instagram.This statement paints Instagram as a coping mechanism for the isolation of working alone from home, an important impetus for makers to use Instagram. This maker uses Instagram roughly two hours per workday to connect with other makers and to follow certain ‘trendsetters’ (many of whom also live in Portland). Following other makers allows the maker community to gauge where they are relative to other makers; one furniture maker told us that she was able to see where she should be going based on other makers that were slightly ahead of her, but she could also advise other makers that were slightly behind her. The effect is a sense of collaborative participation in the ‘scene’, which both alleviates the sense of isolation and helps makers gain legitimacy from others in their milieu. As we show below, this participation demands from makers a curative process of identity formation. Jacque Rancière’s intentional double meaning of the French term partage (the “distribution of the sensible”) creates space to frame curation in terms of the politics around “sharing in” and “sharing out” (Méchoulan). For Rancière, the curative aspect of communities (or scenes) reveals something inherently political about aesthetics: the politics of visibility on Instagram “revolve around what is seen and what can be said about it, who has the ability to see and the talent to speak, around the properties of space and the possibilities of time” (8-9). An integral part of the process of curating a particular identity to express over Instagram is reflected by who they follow or what they ‘like’ (a few makers mentioned the fact that they ‘like’ things strategically).Ultimately, makers need followers for their brand (product brand, self-brand, and place-brand), which requires makers to engage in a form of aesthetic labour through a curated articulation of who a maker is–their personal story, or what Duffy and Hund call “the destiny of passionate work”–and how that translates into what they make at the same time. These identities congeal over Instagram: one maker described this as a “circle of firms that are moving together.” Penetrating that circle by curating connections over Instagram is an important branding strategy.As a confections maker told us, strategically using hashtags and stylizing pictures to fit the trends is paramount. Doing these things effectively draws attention from other makers and trendsetters, and, as an apparel maker told us, getting even one influential trendsetter or blogger to follow them on Instagram can translate into huge influxes of attention (and sales) for their business. Furthermore, getting featured by an influential blogger or online magazine can yield instantaneous results. For instance, we spoke with an electronics accessories maker that had been featured in Gizmodo a few years prior, and the subsequent uptick in demand led him to hire over 20 new employees.The formulation of a ‘maker’ subjectivity reveals the underlying manner in which certain subjective characteristics are expressed while others remain hidden; expressing the wrong characteristics may subvert the ability for makers to establish themselves in the milieu. We asked a small Portland enterprise that documents the local maker scene about the process of curating an Instagram photo, especially curious about how they aesthetically frame ‘site visits’ at maker workspaces. We were somewhat surprised to hear that makers tend to “clean too much” ahead of a photo shoot; the photographer we spoke with told us that people want to see the space as it looks when it’s being worked in, when it’s a little messy. The photographer expressed an interest in accentuating the maker’s ‘individual understanding’ of the maker aesthetic; the framing and the lighting of each photo is meant to relay traces of the maker to potential consumers. The desire seems to be the expression and experience of ‘authenticity’, a desire that if captured correctly grants the maker a great deal of purchase in the field of Portland Made consumers. This is all to say that the curation of the workspaces is essential to the construction of the maker subjectivity and the Portland imaginary. Maker workshops are rendered as real places where real makers that belong to an authentic maker milieu produce authentic Portland goods that have a piece of Portland embedded within them (Molotch). Instagram is central in distributing that mythology to a global audience.At this point we can start to develop the relationship between maker subjectivity and place. Authenticity, in this context, appears to be tied to the product being both handmade and place-specific. As the curated imaginary of Portland matures, a growing dialogue emerges between makers and consumers of Portland Made (authentic) goods. This dialogue is a negotiated form of authority in which the maker claims authority while the consumer simultaneously confers authority. The aforementioned place-specificity signals a new layer of magic in regards to Portland’s distinctive position: would ‘making’ in any other place be generative of such authority? According to a number of our interviewees, being from Portland carries the assumption that Portland’s makers have a certain level of expertise that comes from being completely embedded in Portland’s creative scene. This complex interplay between real and virtual treats Portland’s imaginary as a concrete reality, preparing it for consumption by reinforcing the notion of an authoritative collective brand (Portland Made). One bicycle accessory maker claimed that the ability of Portland’s makers to access the Portland brand transmits credibility for makers of things associated with Portland, such as bikes, beer, and crafty goods. This perhaps explains why so many makers use Portland in the name of their company (e.g. Portland Razor Company) and why so many stamp their goods with ‘Made in Portland’.This, however, comes with an added set of expectations: the maker, again, is tasked with cultivating and performing a particular aesthetic in order to achieve legitimacy with their target audience, only this time it ends up being the dominant aesthetic associated with a specific place. For instance, the aforementioned bicycle accessory maker that we spoke with recalled an experience at a craft fair in which many of the consumers were less concerned with his prices than whether his goods were handmade in Portland. Without this legitimation, the good would not have the mysticism of Portland as a place locked within it. In this way, the authenticity of a place becomes metonymic (e.g. Portlandia), similar to how Detroit became known as ‘Motor City’. Portland’s particular authenticity is wrapped up in individuality, craftiness, creativity, and environmental conscientiousness, all things that makers in some way embed in their products (Molotch) and express in the photos on their Instagram feeds (Hjorth).(Social) Media, Place, and the Performance of Aesthetics In this section, we turn our attention to the relationship between subjectivity, place, and Instagram. Scholars have investigated how television production (Pramett), branding (Pike), and locative-based social media (Hjorth, Hjorth and Gu, Hjorth and Lim, Leszczynski) function as spatial practices. The practices affect and govern experiences and interactions with space, thereby generating spatial hybridity (de Souza e Silva). McQuire, for example, investigates the historical formation of the ‘media city’, demonstrating how various media technologies have become interconnected with the architectural structures of the city. Pramett expands on this analysis of media representations of cities by interrogating how media production acts as a spatial practice that produces and governs contested urban spaces, the people in those spaces, and the habitus of the place, forming what she dubs the “media neighbourhood.” The media neighbourhood becomes ordered by the constant opportunities for neighbourhood residents to be involved in media production; residents must navigate and interact with local space as though they may be captured on film or asked to work in the background production at any moment. These material (on site shooting and local hiring practices) and immaterial (textual, musical, and visual representations of a city) production practices become exploitative, extracting value from a place for media industries and developers that capitalize on a place’s popular imaginary.McQuire’s media city and Pramett’s media neighbourhood help us understand the embeddedness of (social) media in the material landscapes of Portland. Over the past few years, Portland has begun experiencing new flows of tourists and migrants–we should note that more than a few makers mentioned in interviews that they moved to Portland in order to become makers–expecting to find what they see on Instagram overlaid materially on the city itself. And indeed, they do: ‘vibrant’ neighbourhood districts such as Alberta Arts, Belmont, Mississippi, Hawthorne, Northwest 23rd, and downtown Portland’s rebranded ‘West End’ are all increasingly full of colourful boutiques that express maker aesthetics and sell local maker goods. Not only do the goods and boutiques need to exemplify these aesthetic qualities, but the makers and the workspaces from which these goods come from, need to fit that aesthetic.The maker subjectivity is developed through the navigation of both real and virtual experiences that contour the social performance of a ‘maker aesthetic’. This aesthetic has become increasingly socially consumed, a trend especially visible on Instagram: as a point of reference, there are at least four Portland-based ‘foodies’ that have over 80,000 followers on Instagram. One visible result of this curated and performed subjectivity and the place-brand it captures is the physical transformation of Portland: (material) space has become a surface onto which the (virtual) Instagram/maker aesthetic is being inscribed, a stage on which the maker aesthetic is performed. The material and immaterial are interwoven into a dramaturgy that gives space a certain set of meanings oriented toward creativity, quirkiness, and consumption. Meanings cultivated over Instagram, then, become productive of meaning in place. These meanings are consumed by thousands of tourists and newly minted Portlanders, as images of people posing in front of Portland’s hipster institutions (such as Salt & Straw or Voodoo Donuts) are captured on iPhones and redistributed back across Instagram for the world to experience. Perhaps this is why Tokyo now has an outpost of Portland’s Blue Star Donuts or why Red Hook (Brooklyn) has its own version of Portland’s Pok Pok. One designer/maker, who had recently relocated to Portland, captured the popular imaginary of Portland in this conversation:Maker: People in Brooklyn love the idea that it came from Portland. People in Seattle love it; people in the Midwest love that it came from Portland right now, because Portland’s like the thing.Interviewer: What does that mean, what does it embody?Maker: They know that it’s local, it like, they know that maker thing is there, it’s in Portland, that they know it’s organic to Portland, it’s local to Portland, there’s this crazy movement that you hear throughout the United States about–Interviewer: So people are getting a piece of that?Maker: Yeah.For us, the dialogical relationship between material and immaterial has never been more entangled. Instagram is one way that makers might control the gap between fragmentation and belonging (i.e. to a particular community or milieu), although in the process they are confronted with an aesthetic distribution that is productive of a mythological sense of place that social media seems to produce, distribute, and consume so effectively. In the era of social media, where sense of place is so quickly transmitted, cities can come to represent a sense of collective identity, and that identity might in turn be distributed across its material landscape.DenouementThrough every wrench turn, every stitching of fabric, every boutique opening, and every Instagram post, makers actively produce Portland as both a local and global place. Portland is constructed through the material and virtual interactions makers engage in, both cultivating and framing everyday interactions in space and ideas held about place. In the first section, we focused on the curation of a maker aesthetic and the development of the maker subjectivity mediated through Instagram. The second section attempted to better understand how those aesthetic performances on Instagram become imprinted on urban space and how these inscriptions feedback to global audiences. Taken together, these performances reveal the complex undertaking that makers adopt in branding their goods as Portland Made. In addition, we hope to have shown the complex entanglements between space and place, production and consumption, and ‘here’ and ‘not here’ that are enrolled in value production at the nexus of place-brand generation.Our investigation opens the door to another, perhaps more problematic set of interrogations which are beyond the scope of this paper. In particular, and especially in consideration of Portland’s gentrification crisis, we see two related sets of displacements as necessary of further interrogation. First, as we answer the question of where Portland is made, we acknowledge that the capturing of Portland Made as a brand perpetuates a process of displacement and “spatio-subjective” regulation that both reflects and reproduces spatial rationalizations (Williams and Dourish). This dis-place-ment renders particular neighbourhoods and populations within Portland, specifically ethnic minorities and the outer edges of the metropolitan area, invisible or superfluous to the city’s imaginary. Portland, as presented by makers through their Instagram accounts, conceals the city’s “power geometries” (Massey) and ignores the broader social context Portland exists in, while perpetuating the exclusion of ethnic minorities from the conversation about what else is made in Portland.Second, as Portland Made has become virtually representative of a deepening connection between makers and place, the performance of such aesthetic labour has left makers to navigate a process that increasingly leads to their own estrangement from the very place they have a hand in creating. This process reveals an absurdity: makers are making the very thing that displaces them. The cultivation of the maker milieu attracts companies, in-movers, and tourists to Portland, thus creating a tight real estate market and driving up property values. Living and working in Portland is increasingly difficult for makers, epitomized by the recent sale and eviction of approximately 500 makers from the Town Storage facility (Hammill). Additionally, industrial space in the city is increasingly coveted by tech firms, and competition over such space is being complicated by looming zoning changes in Portland’s new comprehensive plan.Our conclusions suggest additional research is needed to understand the relationship(s) between such aesthetic performance and various forms of displacement, but we also suggest attention to the global reach of such dynamics: how is Portland’s maker ecosystem connected to the global maker community over social media, and how is space shaped differentially in other places despite a seemingly homogenizing maker aesthetic? Additionally, we do not explore policy implications above, although there is significant space for such exploration with consideration to the attention that Portland and the maker movement in general are receiving from policymakers hungry for a post-Fordist magic bullet. ReferencesBanet-Weiser, Sarah, and Inna Arzumanova. “Creative Authorship, Self-Actualizing Women, and the Self-Brand.” Media Authorship. Eds. Cynthia Chris and David A. Gerstner. New York, NY: Routledge, 2012: 163-179. De Souza e Silva, Adriana. “From Cyber to Hybrid: Mobile Technologies as Interfaces of Hybrid Spaces.” Space and Culture 9.3 (2006): 261–278.Duffy, Brooke Erin, “The Romance of Work: Gender and Aspirational Labour in the Digital Culture Industries.” International Journal of Cultural Studies (2015): 1–17. Duffy, Brooke Erin, and Emily Hund. “‘Having It All’ on Social Media: Entrepreneurial Femininity and Self-Branding among Fashion Bloggers.” Social Media + Society 1.2 (2015): n. pag. Doussard, Marc, Charles Heying, Greg Schrock, and Laura Wolf-Powers. Metropolitan Maker Networks: The Role of Policy, Organization, and "Maker-Enabling Entrepreneurs" in Building the Maker Economy. Progress update to the Ewing Marion Kauffman Foundation. 2015. Gill, Rosalind. “‘Life Is a Pitch’: Managing the Self in New Media Work.” Managing Media Work (2010): n. pag. Hammill, Luke. "Sale of Towne Storage Building Sends Evicted Artists, Others Scrambling for Space." The Oregonian, 2016.Hesmondhalgh, David, and Sarah Baker. Creative Labour: Media Work in Three Cultural Industries. London, UK: Routledge, 2011. Heying, Charles. Brew to Bikes: Portland’s Artisan Economy. Portland, OR: Ooligan Press, 2010. Hjorth, Larissa. “The Place of the Emplaced Mobile: A Case Study into Gendered Locative Media Practices.” Mobile Media & Communication 1.1 (2013): 110–115. Hjorth, Larissa, and Kay Gu. “The Place of Emplaced Visualities: A Case Study of Smartphone Visuality and Location-Based Social Media in Shanghai, China.” Continuum: Journal of Media & Cultural Studies 26.5 (2012): 699–713. Hjorth, Larissa, and Sun Sun Lim. “Mobile Intimacy in an Age of Affective Mobile Media.” Feminist Media Studies 12.4 (2012): 477–484. Hracs, Brian J., and Deborah Leslie. “Aesthetic Labour in Creative Industries: The Case of Independent Musicians in Toronto, Canada.” Area 46.1 (2014): 66–73. Leszczynski, A. “Spatial Media/tion.” Progress in Human Geography 39.6 (2014): 729–751. Marotta, Stephen, and Charles Heying. “Interrogating Localism: What Does ‘Made in Portland’ Really Mean?” Craft Economies: Cultural Economies of the Handmade. Eds. Susan Luckman and Nicola Thomas. London, UK: Bloomsbury Academic: forthcoming. Marwick, Alice E., and danah boyd. “I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience.” New Media & Society 13.1 (2011): 114–133. Massey, Doreen. “A Global Sense of Place.” Space, Place, and Gender. Minneapolis, MN: University of Minnesota Press, 1994. McQuire, Scott. The Media City: Media, Architecture and Urban Space. Los Angeles, CA: Sage Publications Inc., 2008. Mechoulan, Eric. “Introduction: On the Edges of Jacques Ranciere.” SubStance 33.1 (2004): 3–9. Molotch, Harvey. “Place in Product.” International Journal of Urban and Regional Research 26.4 (2003): 665–688. Neff, Gina, Elizabeth Wissinger, and Sharon Zukin. “Entrepreneurial Labor among Cultural Producers: ‘Cool’ Jobs in ‘Hot’ Industries.” Social Semiotics 15.3 (2005): 307–334. Pasquinelli, Cecilia, and Jenny Sjöholm. “Art and Resilience: The Spatial Practices of Making a Resilient Artistic Career in London.” City, Culture and Society 6.3 (2015): 75–81. Pike, Andy. “Placing Brands and Branding: A Socio-Spatial Biography of Newcastle Brown Ale.” Transactions of the Institute of British Geographers 36.2 (2011): 206–222. ———. “Progress in Human Geography Geographies of Brands and Branding Geographies of Brands and Branding.” (2009): 1–27. Ranciere, Jacque. The Politics of Aesthetics. London: Bloomsbury Academic, 2004. Roy, Kelley. Portland Made. Portland, OR: Self-Published, 2015.

Since the first days of the World Wide Web, artists like myself have been exploring the new possibilities of network interactivity. Some good tools and languages have been developed and made available free for the public to use. This has empowered individuals to participate in the media in ways that are quite remarkable. Nonetheless, the future of independent media is clouded by legal, regulatory, and organisational challenges that need to be addressed. It is not clear to what extent independent content producers will be able to build upon the successes of the 90s – it is yet to be seen whether their efforts will be largely nullified by the anticyclones of a hostile media market. Not so long ago, American news magazines were covering the Browser War. Several real wars later, the terms of surrender are becoming clearer. Now both of the major Internet browsers are owned by huge media corporations, and most of the states (and Reagan-appointed judges) that were demanding the break-up of Microsoft have given up. A curious about-face occurred in U.S. Justice Department policy when John Ashcroft decided to drop the federal case. Maybe Microsoft's value as a partner in covert activity appealed to Ashcroft more than free competition. Regardless, Microsoft is now turning its wrath on new competitors, people who are doing something very, very bad: sharing the products of their own labour. This practice of sharing source code and building free software infrastructure is epitomised by the continuing development of Linux. Everything in the Linux kernel is free, publicly accessible information. As a rule, the people building this "open source" operating system software believe that maintaining transparency is important. But U.S. courts are not doing much to help. In a case brought by the Motion Picture Association of America against Eric Corley, a federal district court blocked the distribution of source code that enables these systems to play DVDs. In addition to censoring Corley's journal, the court ruled that any programmer who writes a program that plays a DVD must comply with a host of license restrictions. In short, an established and popular media format (the DVD) cannot be used under open source operating systems without sacrificing the principle that software source code should remain in the public domain. Should the contents of operating systems be tightly guarded secrets, or subject to public review? If there are capable programmers willing to create good, free operating systems, should the law stand in their way? The question concerning what type of software infrastructure will dominate personal computers in the future is being answered as much by disappointing legal decisions as it is by consumer choice. Rather than ensuring the necessary conditions for innovation and cooperation, the courts permit a monopoly to continue. Rather than endorsing transparency, secrecy prevails. Rather than aiming to preserve a balance between the commercial economy and the gift-economy, sharing is being undermined by the law. Part of the mystery of the Internet for a lot of newcomers must be that it seems to disprove the old adage that you can't get something for nothing. Free games, free music, free pornography, free art. Media corporations are doing their best to change this situation. The FBI and trade groups have blitzed the American news media with alarmist reports about how children don't understand that sharing digital information is a crime. Teacher Gail Chmura, the star of one such media campaign, says of her students, "It's always been interesting that they don't see a connection between the two. They just don't get it" (Hopper). Perhaps the confusion arises because the kids do understand that digital duplication lets two people have the same thing. Theft is at best a metaphor for the copying of data, because the original is not stolen in the same sense as a material object. In the effort to liken all copying to theft, legal provisions for the fair use of intellectual property are neglected. Teachers could just as easily emphasise the importance of sharing and the development of an electronic commons that is free for all to use. The values advanced by the trade groups are not beyond question and are not historical constants. According to Donald Krueckeberg, Rutgers University Professor of Urban Planning, native Americans tied the concept of property not to ownership but to use. "One used it, one moved on, and use was shared with others" (qtd. in Batt). Perhaps it is necessary for individuals to have dominion over some private data. But who owns the land, wind, sun, and sky of the Internet – the infrastructure? Given that publicly-funded research and free software have been as important to the development of the Internet as have business and commercial software, it is not surprising that some ambiguity remains about the property status of the dataverse. For many the Internet is as much a medium for expression and the interplay of languages as it is a framework for monetary transaction. In the case involving DVD software mentioned previously, there emerged a grass-roots campaign in opposition to censorship. Dozens of philosophical programmers and computer scientists asserted the expressive and linguistic bases of software by creating variations on the algorithm needed to play DVDs. The forbidden lines of symbols were printed on T-shirts, translated into different computer languages, translated into legal rhetoric, and even embedded into DNA and pictures of MPAA president Jack Valenti (see e.g. Touretzky). These efforts were inspired by a shared conviction that important liberties were at stake. Supporting the MPAA's position would do more than protect movies from piracy. The use of the algorithm was not clearly linked to an intent to pirate movies. Many felt that outlawing the DVD algorithm, which had been experimentally developed by a Norwegian teenager, represented a suppression of gumption and ingenuity. The court's decision rejected established principles of fair use, denied the established legality of reverse engineering software to achieve compatibility, and asserted that journalists and scientists had no right to publish a bit of code if it might be misused. In a similar case in April 2000, a U.S. court of appeals found that First Amendment protections did apply to software (Junger). Noting that source code has both an expressive feature and a functional feature, this court held that First Amendment protection is not reserved only for purely expressive communication. Yet in the DVD case, the court opposed this view and enforced the inflexible demands of the Digital Millennium Copyright Act. Notwithstanding Ted Nelson's characterisation of computers as literary machines, the decision meant that the linguistic and expressive aspects of software would be subordinated to other concerns. A simple series of symbols were thereby cast under a veil of legal secrecy. Although they were easy to discover, and capable of being committed to memory or translated to other languages, fair use and other intuitive freedoms were deemed expendable. These sorts of legal obstacles are serious challenges to the continued viability of free software like Linux. The central value proposition of Linux-based operating systems – free, open source code – is threatening to commercial competitors. Some corporations are intent on stifling further development of free alternatives. Patents offer another vulnerability. The writing of free software has become a minefield of potential patent lawsuits. Corporations have repeatedly chosen to pursue patent litigation years after the alleged infringements have been incorporated into widely used free software. For example, although it was designed to avoid patent problems by an array of international experts, the image file format known as JPEG (Joint Photographic Experts Group) has recently been dogged by patent infringement charges. Despite good intentions, low-budget initiatives and ad hoc organisations are ill equipped to fight profiteering patent lawsuits. One wonders whether software innovation is directed more by lawyers or computer scientists. The present copyright and patent regimes may serve the needs of the larger corporations, but it is doubtful that they are the best means of fostering software innovation and quality. Orwell wrote in his Homage to Catalonia, There was a new rule that censored portions of the newspaper must not be left blank but filled up with other matter; as a result it was often impossible to tell when something had been cut out. The development of the Internet has a similar character: new diversions spring up to replace what might have been so that the lost potential is hardly felt. The process of retrofitting Internet software to suit ideological and commercial agendas is already well underway. For example, Microsoft has announced recently that it will discontinue support for the Java language in 2004. The problem with Java, from Microsoft's perspective, is that it provides portable programming tools that work under all operating systems, not just Windows. With Java, programmers can develop software for the large number of Windows users, while simultaneously offering software to users of other operating systems. Java is an important piece of the software infrastructure for Internet content developers. Yet, in the interest of coercing people to use only their operating systems, Microsoft is willing to undermine thousands of existing Java-language projects. Their marketing hype calls this progress. The software industry relies on sales to survive, so if it means laying waste to good products and millions of hours of work in order to sell something new, well, that's business. The consequent infrastructure instability keeps software developers, and other creative people, on a treadmill. From Progressive Load by Andy Deck, artcontext.org/progload As an Internet content producer, one does not appeal directly to the hearts and minds of the public; one appeals through the medium of software and hardware. Since most people are understandably reluctant to modify the software running on their computers, the software installed initially is a critical determinant of what is possible. Unconventional, independent, and artistic uses of the Internet are diminished when the media infrastructure is effectively established by decree. Unaccountable corporate control over infrastructure software tilts the playing field against smaller content producers who have neither the advance warning of industrial machinations, nor the employees and resources necessary to keep up with a regime of strategic, cyclical obsolescence. It seems that independent content producers must conform to the distribution technologies and content formats favoured by the entertainment and marketing sectors, or else resign themselves to occupying the margins of media activity. It is no secret that highly diversified media corporations can leverage their assets to favour their own media offerings and confound their competitors. Yet when media giants AOL and Time-Warner announced their plans to merge in 2000, the claim of CEOs Steve Case and Gerald Levin that the merged companies would "operate in the public interest" was hardly challenged by American journalists. Time-Warner has since fought to end all ownership limits in the cable industry; and Case, who formerly championed third-party access to cable broadband markets, changed his tune abruptly after the merger. Now that Case has been ousted, it is unclear whether he still favours oligopoly. According to Levin, global media will be and is fast becoming the predominant business of the 21st century ... more important than government. It's more important than educational institutions and non-profits. We're going to need to have these corporations redefined as instruments of public service, and that may be a more efficient way to deal with society's problems than bureaucratic governments. Corporate dominance is going to be forced anyhow because when you have a system that is instantly available everywhere in the world immediately, then the old-fashioned regulatory system has to give way (Levin). It doesn't require a lot of insight to understand that this "redefinition," this slight of hand, does not protect the public from abuses of power: the dissolution of the "old-fashioned regulatory system" does not serve the public interest. From Lexicon by Andy Deck, artcontext.org/lexicon) As an artist who has adopted telecommunications networks and software as his medium, it disappoints me that a mercenary vision of electronic media's future seems to be the prevailing blueprint. The giantism of media corporations, and the ongoing deregulation of media consolidation (Ahrens), underscore the critical need for independent media sources. If it were just a matter of which cola to drink, it would not be of much concern, but media corporations control content. In this hyper-mediated age, content – whether produced by artists or journalists – crucially affects what people think about and how they understand the world. Content is not impervious to the software, protocols, and chicanery that surround its delivery. It is about time that people interested in independent voices stop believing that laissez faire capitalism is building a better media infrastructure. The German writer Hans Magnus Enzensberger reminds us that the media tyrannies that affect us are social products. The media industry relies on thousands of people to make the compromises necessary to maintain its course. The rapid development of the mind industry, its rise to a key position in modern society, has profoundly changed the role of the intellectual. He finds himself confronted with new threats and new opportunities. Whether he knows it or not, whether he likes it or not, he has become the accomplice of a huge industrial complex which depends for its survival on him, as he depends on it for his own. He must try, at any cost, to use it for his own purposes, which are incompatible with the purposes of the mind machine. What it upholds he must subvert. He may play it crooked or straight, he may win or lose the game; but he would do well to remember that there is more at stake than his own fortune (Enzensberger 18). Some cultural leaders have recognised the important role that free software already plays in the infrastructure of the Internet. Among intellectuals there is undoubtedly a genuine concern about the emerging contours of corporate, global media. But more effective solidarity is needed. Interest in open source has tended to remain superficial, leading to trendy, cosmetic, and symbolic uses of terms like "open source" rather than to a deeper commitment to an open, public information infrastructure. Too much attention is focussed on what's "cool" and not enough on the road ahead. Various media specialists – designers, programmers, artists, and technical directors – make important decisions that affect the continuing development of electronic media. Many developers have failed to recognise (or care) that their decisions regarding media formats can have long reaching consequences. Web sites that use media formats which are unworkable for open source operating systems should be actively discouraged. Comparable technologies are usually available to solve compatibility problems. Going with the market flow is not really giving people what they want: it often opposes the work of thousands of activists who are trying to develop open source alternatives (see e.g. Greene). Average Internet users can contribute to a more innovative, free, open, and independent media – and being conscientious is not always difficult or unpleasant. One project worthy of support is the Internet browser Mozilla. Currently, many content developers create their Websites so that they will look good only in Microsoft's Internet Explorer. While somewhat understandable given the market dominance of Internet Explorer, this disregard for interoperability undercuts attempts to popularise standards-compliant alternatives. Mozilla, written by a loose-knit group of activists and programmers (some of whom are paid by AOL/Time-Warner), can be used as an alternative to Microsoft's browser. If more people use Mozilla, it will be harder for content providers to ignore the way their Web pages appear in standards-compliant browsers. The Mozilla browser, which is an open source initiative, can be downloaded from http://www.mozilla.org/. While there are many people working to create real and lasting alternatives to the monopolistic and technocratic dynamics that are emerging, it takes a great deal of cooperation to resist the media titans, the FCC, and the courts. Oddly enough, corporate interests sometimes overlap with those of the public. Some industrial players, such as IBM, now support open source software. For them it is mostly a business decision. Frustrated by the coercive control of Microsoft, they support efforts to develop another operating system platform. For others, including this writer, the open source movement is interesting for the potential it holds to foster a more heterogeneous and less authoritarian communications infrastructure. Many people can find common cause in this resistance to globalised uniformity and consolidated media ownership. The biggest challenge may be to get people to believe that their choices really matter, that by endorsing certain products and operating systems and not others, they can actually make a difference. But it's unlikely that this idea will flourish if artists and intellectuals don't view their own actions as consequential. There is a troubling tendency for people to see themselves as powerless in the face of the market. This paralysing habit of mind must be abandoned before the media will be free. Works Cited Ahrens, Frank. "Policy Watch." Washington Post (23 June 2002): H03. 30 March 2003 <http://www.washingtonpost.com/ac2/wp-dyn/A27015-2002Jun22?la... ...nguage=printer>. Batt, William. "How Our Towns Got That Way." 7 Oct. 1996. 31 March 2003 <http://www.esb.utexas.edu/drnrm/WhatIs/LandValue.htm>. Chester, Jeff. "Gerald Levin's Negative Legacy." Alternet.org 6 Dec. 2001. 5 March 2003 <http://www.democraticmedia.org/resources/editorials/levin.php>. Enzensberger, Hans Magnus. "The Industrialisation of the Mind." Raids and Reconstructions. London: Pluto Press, 1975. 18. Greene, Thomas C. "MS to Eradicate GPL, Hence Linux." 25 June 2002. 5 March 2003 <http://www.theregus.com/content/4/25378.php>. Hopper, D. Ian. "FBI Pushes for Cyber Ethics Education." Associated Press 10 Oct. 2000. 29 March 2003 <http://www.billingsgazette.com/computing/20001010_cethics.php>. Junger v. Daley. U.S. Court of Appeals for 6th Circuit. 00a0117p.06. 2000. 31 March 2003 <http://pacer.ca6.uscourts.gov/cgi-bin/getopn.pl?OPINION=00a0... ...117p.06>. Levin, Gerald. "Millennium 2000 Special." CNN 2 Jan. 2000. Touretzky, D. S. "Gallery of CSS Descramblers." 2000. 29 March 2003 <http://www.cs.cmu.edu/~dst/DeCSS/Gallery>. Links http://artcontext.org/lexicon/ http://artcontext.org/progload http://pacer.ca6.uscourts.gov/cgi-bin/getopn.pl?OPINION=00a0117p.06 http://www.billingsgazette.com/computing/20001010_cethics.html http://www.cs.cmu.edu/~dst/DeCSS/Gallery http://www.democraticmedia.org/resources/editorials/levin.html http://www.esb.utexas.edu/drnrm/WhatIs/LandValue.htm http://www.mozilla.org/ http://www.theregus.com/content/4/25378.html http://www.washingtonpost.com/ac2/wp-dyn/A27015-2002Jun22?language=printer Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Deck, Andy. "Treadmill Culture " M/C: A Journal of Media and Culture< http://www.media-culture.org.au/0304/04-treadmillculture.php>. APA Style Deck, A. (2003, Apr 23). Treadmill Culture . M/C: A Journal of Media and Culture, 6,< http://www.media-culture.org.au/0304/04-treadmillculture.php>

In the 2019 documentary Chasing Happiness, recording artist/musician Joe Jonas tells audiences that the band was “living the dream”. Similarly, in the 2012 documentary Artifact, lead singer Jared Leto remarks that at the height of Thirty Seconds to Mars’s success, they “were living the dream”. However, for both the Jonas Brothers and Thirty Seconds to Mars, their experiences of the music industry (much like other commercially successful recording artists) soon transformed into nightmares. Similar to other commercially successful recording artists, the Jonas Brothers and Thirty Seconds to Mars, came up against the constraints of the industry which inevitably led to a forfeiting of authenticity, a loss of creative control, increased exploitation, and unequal remuneration. This work will consider how working in the music industry is not always a dream come true and can instead be viewed as a proverbial nightmare. Living the DreamIn his book Dreams, Carl Gustav Jung discusses how that which is experienced in sleep, speaks of a person’s wishes: that which might be desired in reality but may not actually happen. In his earlier work, The Interpretation of Dreams, Freud argued that the dream is representative of fulfilling a repressed wish. However, the creative industries suggest that a dream need not be a repressed wish; it can become a reality. Jon Bon Jovi believes that his success in the music industry has surpassed his wildest dreams (Atkinson). Jennifer Lopez considers the fact that she held big dreams, had a focussed passion, and strong aspirations the reason why she pursued a creative career that took her out of the Bronx (Thomas). In a Twitter post from 23 April 2018, Bruno Mars declared that he “use [sic] to dream of this shit,” in referring to a picture of him performing for a sold out arena, while in 2019 Shawn Mendes informed his 24.4 million Twitter followers that his “life is a dream”. These are but a few examples of successful music industry artists who are seeing their ‘wishes’ come true and living the American Dream.Endemic to the American culture (and a characteristic of the identity of the country) is the “American Dream”. It centres on “a land in which life should be better and richer and fuller for every man, with opportunity for each according to his ability and achievement” (Adams, 404). Although initially used to describe having a nice house, money, stability and a reasonable standard of living, the American Dream has since evolved to what the scholar Florida believes is the new ‘aspiration of people’: doing work that is enjoyable and relies on human creativity. At its core, the original American Dream required striving to meet individual goals, and was promoted as possible for anyone regardless of their cultural, socio-economic and political background (Samuel), because it encourages the celebrating of the self and personal uniqueness (Gamson). Florida’s conceptualisation of the New American dream, however, tends to emphasise obtaining success, fame and fortune in what Neff, Wissinger, and Zukin (310) consider “hot”, “creative” industries where “the jobs are cool”.Whether old or new, the American Dream has perpetuated and reinforced celebrity culture, with many of the young generation reporting that fame and fortune were their priorities, as they sought to emulate the success of their famous role models (Florida). The rag to riches stories of iconic recording artists can inevitably glorify and make appealing the struggle that permits achieving one’s dream, with celebrities offering young, aspiring creative people a means of identification for helping them to aspire to meet their dreams (Florida; Samuel). For example, a young Demi Lovato spoke of how she idolised and looked up to singer Beyonce Knowles, describing Knowles as a role model because of the way she carries herself (Tishgart). Similarly, American Idol winner Kelly Clarkson cited Aretha Franklin as her musical inspiration and the reason that she sings from a place deep within (Nilles). It is unsurprising then, that popular media has tended to portray artists working in the creative industries and being paid to follow their passions as “a much-vaunted career dream” (Duffy and Wissinger, 4656). Movies such as A Star Is Born (2018), The Coal Miner’s Daughter (1980), Dreamgirls (2006), Begin Again (2013) and La La Land (2016) exalt the perception that creativity, talent, sacrifice and determination will mean dreams come true (Nicolaou). In concert with the American dream is the drive among creative people pursuing creative success to achieve their dreams because of the perceived autonomy they will gain, the chance of self-actualisation and social rewards, and the opportunity to fulfil intrinsic motivations (Amabile; Auger and Woodman; Cohen). For these workers, the love of creation and the happiness that accompanies new discoveries (Csikszentmihalyi) can offset the tight budgets and timelines, precarious labour (Blair, Grey, and Randle; Hesmondhalgh and Baker), uncertain demand (Caves; Shultz), sacrifice of personal relationships (Eikhof and Haunschild), the demand for high quality products (Gil & Spiller), and the tense relationships with administrators (Bilton) which are known to plague these industries. In some cases, young, up and coming creative people overlook these pitfalls, instead romanticising creative careers as ideal and worthwhile. They willingly take on roles and cede control to big corporations to “realize their passions [and] uncover their personal talent” (Bill, 50). Of course, as Ursell argues in discussing television employees, such idealisation can mean creatives, especially those who are young and unfamiliar with the constraints of the industry, end up immersed in and victims of the “vampiric” industry that exploits workers (816). They are socialised towards believing, in this case, that the record label is a necessary component to obtain fame and fortune and whether willing or unwilling, creative workers become complicit in their own exploitation (Cohen). Loss of Control and No CompensationThe music industry itself has been considered by some to typify the cultural industries (Chambers). Popular music has potency in that it is perceived as speaking a universal language (Burnett), engaging the emotions and thoughts of listeners, and assisting in their identity construction (Burnett; Gardikiotis and Baltzis). Given the place of music within society, it is not surprising that in 2018, the global music industry was worth US$19.1billion (IFPI). The music industry is necessarily underpinned by a commercial agenda. At present, six major recording companies exist and between them, they own between 70-80 per cent of the recordings produced globally (Konsor). They also act as gatekeepers, setting trends by defining what and who is worth following and listening to (Csikszentmihalyi; Jones, Anand, and Alvarez). In essence, to be successful in the music industry is to be affiliated with a record label. This is because the highly competitive nature and cluttered environment makes it harder to gain traction in the market without worthwhile representation (Moiso and Rockman). In the 2012 documentary about Thirty Seconds to Mars, Artifact, front man Jared Leto even questions whether it is possible to have “success without a label”. The recording company, he determines, “deal with the crappy jobs”. In a financially uncertain industry that makes money from subjective or experience-based goods (Caves), having a label affords an artist access to “economic capital for production and promotion” that enables “wider recognition” of creative work (Scott, 239). With the support of a record label, creative entrepreneurs are given the chance to be promoted and distributed in the creative marketplace (Scott; Shultz). To have a record label, then, is to be perceived as legitimate and credible (Shultz).However, the commercial music industry is just that, commercial. Accordingly, the desire to make money can see the intrinsic desires of musicians forfeited in favour of standardised products and a lack of remuneration for artists (Negus). To see this standardisation in practice, one need not look further than those contestants appearing on shows such as American Idol or The Voice. Nowhere is the standardisation of the music industry more evident than in Holmes’s 2004 article on Pop Idol. Pop Idol first aired in Britain from 2001-2003 and paved the way for a slew of similar shows around the world such as Australia’s Popstars Live in 2004 and the global Idol phenomena. According to Holmes, audiences are divested of the illusion of talent and stardom when they witness the obvious manufacturing of musical talent. The contestants receive training, are dressed according to a prescribed image, and the show emphasises those melodramatic moments that are commercially enticing to audiences. Her sentiments suggest these shows emphasise the artifice of the music industry by undermining artistic authenticity in favour of generating celebrities. The standardisation is typified in the post Idol careers of Kelly Clarkson and Adam Lambert. Kelly Clarkson parted with the recording company RCA when her manager and producer Clive Davis told her that her album My December (2007) was “not commercial enough” and that Clarkson, who had written most of the songs, was a “shitty writer… who should just shut up and sing” (Nied). Adam Lambert left RCA because they wanted him to make a full length 80s album comprised of covers. Lambert commented that, “while there are lots of great songs from that decade, my heart is simply not in doing a covers album” (Lee). In these instances, winning the show and signing contracts led to both Clarkson and Lambert forfeiting a degree of creative control over their work in favour of formulaic songs that ultimately left both artists unsatisfied. The standardisation and lack of remuneration is notable when signing recording artists to 360° contracts. These 360° contracts have become commonplace in the music industry (Gulchardaz, Bach, and Penin) and see both the material and immaterial labour (such as personal identities) of recording artists become controlled by record labels (Stahl and Meier). These labels determine the aesthetics of the musicians as well as where and how frequently they tour. Furthermore, the labels become owners of any intellectual property generated by an artist during the tenure of the contract (Sanders; Stahl and Meier). For example, in their documentary Show Em What You’re Made Of (2015), the Backstreet Boys lament their affiliation with manager Lou Pearlman. Not only did Pearlman manufacture the group in a way that prevented creative exploration by the members (Sanders), but he withheld profits to the point that the Backstreet Boys had to sue Pearlman in order to gain access to money they deserved. In 2002 the members of the Backstreet Boys had stated that “it wasn’t our destinies that we had to worry about in the past, it was our souls” (Sanders, 541). They were not writing their own music, which came across in the documentary Show Em What You’re Made Of when singer Howie Dorough demanded that if they were to collaborate as a group again in 2013, that everything was to be produced, managed and created by the five group members. Such a demand speaks to creative individuals being tied to their work both personally and emotionally (Bain). The angst encountered by music artists also signals the identity dissonance and conflict felt when they are betraying their true or authentic creative selves (Ashforth and Mael; Ashforth and Humphrey). Performing and abiding by the rules and regulations of others led to frustration because the members felt they were “being passed off as something we aren’t” (Sanders 539). The Backstreet Boys were not the only musicians who were intensely controlled and not adequately compensated by Pearlman. In the documentary The Boy Band Con: The Lou Pearlman Story 2019, Lance Bass of N*Sync and recording artist Aaron Carter admitted that the experience of working with Pearlman became a nightmare when they too, were receiving cheques that were so small that Bass describes them as making his heart sink. For these groups, the dream of making music was undone by contracts that stifled creativity and paid a pittance.In a similar vein, Thirty Seconds to Mars sought to cut ties with their record label when they felt that they were not being adequately compensated for their work. In retaliation EMI issued Mars with a US$30 million lawsuit for breach of contract. The tense renegotiations that followed took a toll on the creative drive of the group. At one point in the documentary Artifact (2012), Leto claims “I can’t sing it right now… You couldn’t pay me all the money in the world to sing this song the way it needs to be sung right now. I’m not ready”. The contract subordination (Phillips; Stahl and Meier) that had led to the need to renegotiate financial terms came at not only a financial cost to the band, but also a physical and emotional one. The negativity impacted the development of the songs for the new album. To make music requires evoking necessary and appropriate emotions in the recording studio (Wood, Duffy, and Smith), so Leto being unable to deliver the song proved problematic. Essentially, the stress of the lawsuit and negotiations damaged the motivation of the band (Amabile; Elsbach and Hargadon; Hallowell) and interfered with their creative approach, which could have produced standardised and poor quality work (Farr and Ford). The dream of making music was almost lost because of the EMI lawsuit. Young creatives often lack bargaining power when entering into contracts with corporations, which can prove disadvantaging when it comes to retaining control over their lives (Phillips; Stahl and Meier). Singer Demi Lovato’s big break came in the 2008 Disney film Camp Rock. As her then manager Phil McIntyre states in the documentary Simply Complicated (2017), Camp Rock was “perceived as the vehicle to becoming a superstar … overnight she became a household name”. However, as “authentic and believable” as Lovato’s edginess appeared, the speed with which her success came took a toll on Lovato. The pressure she experienced having to tour, write songs that were approved by others, star in Disney channel shows and movies, and look a certain way, became too much and to compensate, Lovato engaged in regular drug use to feel free. Accordingly, she developed a hybrid identity to ensure that the squeaky clean image required by the moral clauses of her contract, was not tarnished by her out-of-control lifestyle. The nightmare came from becoming famous at a young age and not being able to handle the expectations that accompanied it, coupled with a stringent contract that exploited her creative talent. Lovato’s is not a unique story. Research has found that musicians are more inclined than those in other workforces to use psychotherapy and psychotropic drugs (Vaag, Bjørngaard, and Bjerkeset) and that fame and money can provide musicians more opportunities to take risks, including drug-use that leads to mortality (Bellis, Hughes, Sharples, Hennell, and Hardcastle). For Lovato, living the dream at a young age ultimately became overwhelming with drugs her only means of escape. AuthenticityThe challenges then for music artists is that the dream of pursuing music can come at the cost of a musician’s authentic self. According to Hughes, “to be authentic is to be in some sense real and true to something ... It is not simply an imitation, but it is sincere, real, true, and original expression of its creator, and is believable or credible representations or example of what it appears to be” (190). For Nick Jonas of the Jonas Brothers, being in the spotlight and abiding by the demands of Disney was “non-stop” and prevented his personal and musical growth (Chasing Happiness). As Kevin Jonas put it, Nick “wanted the Jonas Brothers to be no more”. The extensive promotion that accompanies success and fame, which is designed to drive celebrity culture and financial motivations (Currid-Halkett and Scott; King), can lead to cynical performances and dissatisfaction (Hughes) if the identity work of the creative creates a disjoin between their perceived self and aspirational self (Beech, Gilmore, Cochrane, and Greig). Promoting the band (and having to film a television show and movies he was not invested in all because of contractual obligations) impacted on Nick’s authentic self to the point that the Jonas Brothers made him feel deeply upset and anxious. For Nick, being stifled creatively led to feeling inauthentic, thereby resulting in the demise of the band as his only recourse.In her documentary Gaga: Five Foot Two (2017), Lady Gaga discusses the extent she had to go to maintain a sense of authenticity in response to producer control. As she puts it, “when producers wanted me to be sexy, I always put some absurd spin on it, that made me feel like I was still in control”. Her words reaffirm the perception amongst scholars (Currid-Halkett and Scott; King; Meyers) that in playing the information game, industry leaders will construct an artist’s persona in ways that are most beneficial for, in this case, the record label. That will mean, for example, establishing a coherent life story for musicians that endears them to audiences and engaging recording artists in co-branding opportunities to raise their profile and to legitimise them in the marketplace. Such behaviour can potentially influence the preferences and purchases of audiences and fans, can create favourability, originality and clarity around artists (Loroz and Braig), and can establish competitive advantage that leads to producers being able to charge higher prices for the artists’ work (Hernando and Campo). But what impact does that have on the musician? Lady Gaga could not continue living someone else’s dream. She found herself needing to make changes in order to avoid quitting music altogether. As Gaga told a class of university students at the Emotion Revolution Summit hosted by Yale University:I don’t like being used to make people money. It feels sad when I am overworked and that I have just become a money-making machine and that my passion and creativity take a backseat. That makes me unhappy.According to Eikof and Haunschild, economic necessity can threaten creative motivation. Gaga’s reaction to the commercial demands of the music industry signal an identity conflict because her desire to create, clashed with the need to be commercial, with the outcome imposing “inconsistent demands upon” her (Ashforth and Mael, 29). Therefore, to reduce what could be considered feelings of dissonance and inconsistency (Ashforth and Mael; Ashforth and Humphrey) Gaga started saying “no” to prevent further loss of her identity and sense of authentic self. Taking back control could be seen as a means of reorienting her dream and overcoming what had become dissatisfaction with the commercial processes of the music industry. ConclusionsFor many creatives working in the creative industries – and specifically the music industry – is constructed as a dream come true; the working conditions and expectations experienced by recording artists are far from liberating and instead can become nightmares to which they want to escape. The case studies above, although likely ‘constructed’ retellings of the unfortunate circumstances encountered working in the music industry, nevertheless offer an inside account that contradicts the prevailing ideology that pursuing creative passions leads to a dream career (Florida; Samuel). If anything, the case studies explored above involving 30 Seconds to Mars, the Jonas Brothers, Lady Gaga, Kelly Clarkson, Adam Lambert and the Backstreet Boys, acknowledge what many scholars writing in the creative industries have already identified; that exploitation, subordination, identity conflict and loss of control are the unspoken or lesser known consequences of pursuing the creative dream. That said, the conundrum for creatives is that for success in the industry big “creative” businesses, such as recording labels, are still considered necessary in order to break into the market and to have prolonged success. This is simply because their resources far exceed those at the disposal of independent and up-and-coming creative entrepreneurs. Therefore, it can be argued that this friction of need between creative industry business versus artists will be on-going leading to more of these ‘dream to nightmare’ stories. The struggle will continue manifesting in the relationship between business and artist for long as the recording artists fight for greater equality, independence of creativity and respect for their work, image and identities. 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