Dissertations / Theses on the topic 'Content format'
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Horanage, Chathushee Purnima Jayamila, and Miia-Riikka Hautala. "Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85963.
Full textKowalski, Ronald John. "A study of the effect of format change on the comprehension of sermon content." Theological Research Exchange Network (TREN), 2005. http://www.tren.com.
Full textBedri, Hisham. "Spatial News : exploring augmented reality as a format for content production, organization, and consumption." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/120688.
Full textCataloged from PDF version of thesis. "September 2018."
Includes bibliographical references.
News has been criticised for being fake and promoting echo-chambers. At the same time, spatial technologies have become more accessible, enabling affordable virtual reality (VR) and augmented reality (AR) systems. These systems enable a new channel for interfaces and content. Can these technologies establish a connection between space and news, resulting in a stronger connection between viewers and the news? We address these questions by building tools for news production and content consumption that use spatial technology. Through user-tests we show that spatial-organization of news information can result in greater news exposure. We evaluate spatial production tools by creating three live-broadcasts in VR and comparing them to broadcasts done by a production team. We also show that users have a bimodal response to 2.5D videos shown in AR. This thesis presents and evaluates a series of interactive spatial experiences to address the potential for spatial technologies for media-based journalism.
by Hisham Bedri.
S.M.
Jeong, Ki Tai. "A Common Representation Format for Multimedia Documents." Thesis, University of North Texas, 2002. https://digital.library.unt.edu/ark:/67531/metadc3336/.
Full textBrown, Bennett George. "A study of the effect of sermonic format change on listener retention in sermon content." Theological Research Exchange Network (TREN), 2005. http://www.tren.com.
Full textPönisch, Jens. "xml2lms - Ein Werkzeug zur Transformation XML-basierter Lerninhalte in das IMS-CP-Format." Universitätsbibliothek Chemnitz, 2008. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-200800322.
Full textSturgeon, Jean A. "A needs assessment to determine the content and format of a national certification examination for financial counselors." Thesis, Virginia Tech, 1988. http://hdl.handle.net/10919/45435.
Full textThis study was designed to determine (1) the level of priority that employees of nonprofit counseling agencies affiliated with the National Foundation for Consumer Credit (NFCC) feel the topics of credit, personal finance, investments, counseling, and consumer education should be given on a national certification examination for financial counselors, and (2) to determine the viewpoints of NFCC counselors concerning the format of a national certification examination.
Data were collected with a 162-item questionnaire from 281 individuals employed by nonprofit counseling agencies affiliated with the NFCC; this represented an 83% response rate. Respondents were asked to prioritize 138-items on a scale of 1 for low priority to 5 for high priority. The items were distributed unevenly among the five topic areas.
The overall mean priority score of all five topic areas was 3.6. Credit and counseling both received the highest individual topic mean priority score of 4.1.
Master of Science
Ritenbaugh, Cheryl, Mimi Nichter, Mark Nichter, Kimberly Kelly, Colette Sims, Iris Bell, Heide Castaneda, et al. "Developing a patient-centered outcome measure for complementary and alternative medicine therapies I: defining content and format." BioMed Central, 2011. http://hdl.handle.net/10150/610358.
Full textBare, Laila B. Jr. "Handbooks as a Format for Learning: Understanding Handbooks through a Systematic Analysis of Handbooks for Ministers' Wives." Diss., Virginia Tech, 1998. http://hdl.handle.net/10919/30438.
Full textEd. D.
JANSON, DAVID C. "ASSESSMENT PRACTICES OF THIRD AND FIFTH GRADE SCIENCE TEACHERS: A COMPARISON TO THE STYLE/FORMAT, PROCESS, AND CONTENT OF OHIO'S PROFICIENCY TESTS." University of Cincinnati / OhioLINK, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1022677315.
Full textRegan, Blake B. "The Relationship Between State High School Exit Exams and Mathematical Proficiency: Analyses of the Complexity, Content, and Format of Items and Assessment Protocols." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1323722647.
Full textFranco, Helio Henrique Soares. "Abordagem metodológica envolvendo tensiometria e determinação da curva de retenção de água num solo de textura média." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/11/11140/tde-04052015-104916/.
Full textThe agriculture demand large amounts of water for food and fiber production. The techniques used to determine and monitor the water dynamics in the soil are important to promote the correct and conscious use of this natural resource. Given the above, the tensiometry is an efficient tool for the determination the water dynamics in soils, which can be used in conjunction with capacitance sensors to characterize the water retention curve in the soil. However, although practical, errors associated with the installation and the characteristics of the capsules may compromise the accuracy of tensiometers. This study aimed to test the influence of the use of soil slurry during the tensiometer installation, the format and hydraulic conductance of the capsules from puncture tensiometers on the matric potential of soil water, taking as reference tensiometers equipped with mercury manometers. In addition, aimed to determine the soil-water retention curve based on data obtained by tensiometry and a capacitance sensor. The results shows that the format of the ceramic capsules and the use of the slurry influenced the measurements of matric potential, as opposed to hydraulic conductance of the capsules. The soil slurry is recommended for tensiometers equiped with mercury manometer and puncture tensiometers. The retention curves differed among the acquisition systems (mercury manometer or tensimeter); however, the fitted model was not sensitive enough to distinguish differences between treatments for the format of the capsules or the use of soil slurry. In general, there was an underestimation of the retention curve for puncture tensiometers, which can lead to erroneous interpretations of the soil-water retention curve when determined by these instruments.
Christian-Daniels, Seaira B. "Diversity without Inclusion: A Comparative Analysis of the Production Value, Content, and Diversity of Co-owned Spanish and English-language Television Network News Broadcasts." Ohio University Honors Tutorial College / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1399550738.
Full textAmbrozini, Luciana Cardoso Siqueira. "Contratos formais e relacionais: uma análise da composição da estrutura de governança nas relações interorganizacionais a partir da análise de conteúdo e função dos contratos." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-31032016-143248/.
Full textThis paper aims to propose a conceptual framework for analyzing how is the relationship between formal and relational contracts in the composition of the governance structure of inter-organizational relationships. The research was based on the theories of Relational Contracts, in the literature of formal agreements on inter-organizational relationships and Theory Economics of Transaction Costs. It is argued that in different transactional contexts the function and content of formal agreements, as well as the content of relational agreements differ. As this is a qualitative exploratory study, we analyzed six inter-organizational relationships using the Content Analysis applied on collected and transcribed interviews, namely: the relationship of three companies incubated at different stages of incubation; the relationship of a company with the formal conglomerate which it participates; the relationship of a footwear company and its suppliers, which all share an informal group of companies; the ratio of a plant and its sugarcane suppliers, since these links tend to be long lasting. From elaborated propositions, it was revealed that the contextual characteristics \'uncertainty\', \'difficulty in measuring performance\' and \'asset specificity\' support the presence of more contractual formality in relation to extreme cases of lower and higher intensity of these characteristics. Unlikely, the continuity of expectation feature appears evenly in all analyzed relationships, not being possible to indicate such a variable as having a distinctive role in the contractual composition. In the analysis of exploratory aspects, it was observed that factors such as exchange of knowledge, learning and standard of maintenance quality transacted resource, the organization\'s life cycle, the performance in international markets and culture of these markets for trading, the sector the company operates, and the existence of diversity in ways of obtaining inputs, change the perception of presence and intensity of the variables that determine the context in which the relationships are governed changing, in turn, the composition of the governance structure of these relationships. It was also found that the life cycle, company size and type of traded inputs (i.e. presence / absence of technology and innovation in the contracted feature), were indicated as aspects that alter the pattern of the relationship in the relational spectrum, indicating that such factors could also compose the contractual content analysis model proposed in this paper. With regard to the relational content, it was not possible to verify the homogeneity in the composition of the relational rules used, indicating that, possibly, different contexts influence the intensity with which the relational rules are used, supporting the hypothesis for this study. In the analysis of the formal contract content, its functions and complexity level, it was found that in the presence of higher intensity of uncertainty, difficulty of measuring the performance and asset specificity, the complexity of the formal contract tends to be influenced by these contextual characteristics. In the case of formal contractual functions (i.e. safeguard, coordinate, adapt), it is emphasized that only in cases where there is intense asset specificity, there was corroboration of the contractual function of safeguarding.
Ponces, Sara Maria Pinto Basto Calheiros. "A criatividade e o improviso no desporto : de que forma actuam e estão presentes no ténis." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12609.
Full textDevido ao mundo global e às mudanças que este tem vindo a assinalar, um dos elementos chave para a vantagem competitiva das organizações que nele actuam é a criatividade, bem como o improviso. Nos últimos anos desenvolveram-se vários estudos sobre este mesmo tema, na área da gestão, que demonstram que essa vantagem competitiva ocorre quando a criatividade é abordada em função do seu contexto. Contudo, sendo a criatividade e o improviso inerentes ao ser humano, ambos também acabam por se manifestar em outras áreas da vida humana, como a música, a dança, o teatro e nomeadamente o desporto. Este trabalho visou perceber de que forma é que a criatividade e o improviso estão presentes no ténis de alta competição, como se manifestam, se é importante e sua existência, e que tipo de vantagens trazem para os jogadores. Teve como campo de estudo pessoas relacionadas com o ténis: jogadores, treinadores, árbitros e adeptos. Para a concretização dos objectivos previamente propostos, foram realizadas entrevistas de tipo semi-estruturadas, dirigidas presencialmente a 15 pessoas - 6 treinadores, 4 jogadores, 1 árbitro e 4 adeptos, tendo-se obtido uma taxa de 100% de participação. Estas entrevistas foram analisadas com base à técnica de análise de conteúdo temática (Bardin, 1977). Os resultados obtidos indicam que tanto a criatividade como o improviso estão presentes no ténis - talvez mais o improviso - sendo melhores descritos como identitários do ser jogador, ou seja, é necessário e importante que estas capacidades existam pois trazem vantagens aos jogadores.
Due to all the changes that happened on global world one of the key elements to have competitive advantage on organizations that act in it is: creativity and improvisation. In recent years we have developed several studies on this subject demonstrating that this competitive advantage occurs when creativity is addressed according to their context. However, with the creativity and improvisation inherent in the human being, eventually manifest itself in other áreas of human life, such as music, dance, theater and particulary sport. This study aim to understand how creativity and improvisation are present in top-level tennis, how are manifested, its importance and its existence, and what kind of benefits they bring to the players. It had as studie field people related to tennis: players, coaches, referees and fans. To meet the previously proposed objectives semi-structured type of interviews weres conducted in person addressed to 15 people - 6 coaches, 4 players, 1 referee and 4 fans, having obtained a rate of 100% stake. These interviews were analyzed using the thematic content analysis (Bardin, 1977). The results show that both creativity and improvisation are present in tennis - perhaps more improvisation - is best described as the identity of a player, and i tis necessary and important that these capabilities exist because they bring advantages to players.
Mäkinen, Erkki. "On context-free derivations." Tampere : University of Tampere, 1985. http://catalog.hathitrust.org/api/volumes/oclc/16724479.html.
Full textCallil, Maria Rosária Silva. "Formar e formar-se no berçario: um projeto de desenvolvimento profissional no contexto de um Centro de Educação Infantil." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/48/48134/tde-23062010-110636/.
Full textThe present study aimed to investigate the possibilities of promoting changes in educational practices of nursery teachers in a Child Care in the municipality of São Paulo. This work is presented through a training process focused in Educational Centers. The identity of a teacher in the child upbringing has been built in the same context as Child Cares have. Despite the fact that pedagogic actions in Children Educational Centers have been changing consistently, there are still out of context attitudes related to concepts and representations arising from the childhood and education of small children. In general, it is hard to find a practice that focus the kinderculture and break with an education built under the form of an adult culture. In light of the theories by Vygotsky and Bruner, as well as the ones formulated by Oliveira- Formosinho about the training of child care professionals, this research includes a case study inspired by precepts that take into account an investigation-action methodology. That includes a professional development project that has been developed by this researcher (who is also the director of a child care), a pedagogic coordinator and four teachers from the same institution. The educational process that was guided by video records promoted a change in the action of the teacher, as well as some reflections about, among others, the structure and organization of the nursery, the interactions that happen in the same place, and the mediations among the teachers involved. Through a joint investigation of solutions for the issues mentioned above, that werent previously delimited, new conceptions of the educational practices and new elements to the discussions have emerged. The data analysis revealed that this kind of exercise, even though is a non linear, complex and slow process, can reveal a more efficient way to knowledge sharing and improvement of actions and practices in a way that provides the means to a new way of thinking and enlarging the participants responsibilities.
Bandeira, Junior Marcos. "CONTROLE DE ACESSO A RECURSOS COMPUTACIONAIS DE FORMA FLEXÍVEL E DINÂMICA ATRAVÉS DE CONTEXTO." Universidade Federal de Santa Maria, 2010. http://repositorio.ufsm.br/handle/1/8139.
Full textA model of access control aims to limit the actions that a User can have legitimate in a system. Its purpose is to improve security by ensuring the properties of integrity and confidentiality. The model of access control is considered standard based on profiles or roles. The profiles are functions that the User can exercise and access permissions to objects are associated with a profile according to their function. The model-based profiles can not take into account aspects of the environment where the access occurs, it limits the possibilities of establishing policies for the most comprehensive security accompanying the scenario of technological change. Models that extend the model-based profiles have been proposed, there are settings in them that make possible the mapping of the environment where the access occurs, also called context, however, there is no consensus on the representation of context and security policies demonstrated by definitions of these models are specific to their use cases. This work presents a model based access control in context expressions CABEC. This model has definitions based on models that extend the model based on profiles, however, shows the construction of security policies for different domains. Security policies built with the CABEC take into account dynamic information environment and their combinations. These aspects are important because they increase the wealth of security policies and flexibility in its construction. The dynamic aspects of context refers to information the moment of interaction, are given as time intervals, number of simultaneous access, physical access, location. The aspect of flexibility in policy construction comes from the possibility of the security manager to choose the amount of rules and combinations thereof, can build a policy that takes into account the rule of office hours combined with the role that the subject is exerting at the time, or simply considering a rule that takes into account only its location. With a model of access control that takes into account dynamic information and their combination increases the security and, consequently, the gain in productivity in relation to ownership of availability of services, data and computing resources.
Um modelo de controle de acesso tem o objetivo de limitar as ações que um usuário legítimo pode exercer em um sistema. Sua finalidade é melhorar a segurança garantindo as propriedades de integridade e confidencialidade. O modelo de controle de acesso considerado padrão é o baseado em perfis ou papéis. Os perfis são funções que o usuário pode exercer e as permissões de acesso a objetos são associadas a um perfil de acordo com a sua função. O modelo baseado em perfis não consegue levar em conta aspectos do ambiente onde ocorre o acesso, isso limita as possibilidades de construção de políticas de segurança mais abrangentes que acompanhem o cenário da evolução tecnológica. Modelos que estendem do modelo baseado em perfis foram propostos, neles existem definições que tornam possível o mapeamento do ambiente onde ocorre o acesso, também chamado de contexto, porém, não existe um consenso em relação à representação do contexto e as políticas de segurança demonstradas pelas definições desses modelos são específicas para seus casos de uso. Esse trabalho apresenta um modelo de controle de acesso baseado em expressões de contexto CABEC. Tal modelo possui definições baseadas nos modelos que estendem o modelo baseado em perfis, porém, demonstra a construção de políticas de segurança para domínios diferentes. As políticas de segurança construídas com o CABEC levam em consideração informações dinâmicas do ambiente e suas combinações. Esses aspectos são importantes, pois aumentam a riqueza das políticas de segurança e a flexibilidade na sua construção. Os aspectos dinâmicos do contexto se referem a informações do instante da interação, são dados como intervalos de tempo, quantidade de acessos simultâneos, meio físico de acesso, localização. O aspecto da flexibilidade na construção das políticas vem da possibilidade do gerente de segurança escolher a quantidade de regras e suas combinações, pode construir uma política que leve em conta a regra de horário de expediente combinada com a função que o sujeito está exercendo naquele momento, ou simplesmente considerar uma regra que leva em conta somente sua localização. Com um modelo de controle de acesso que leva em conta informações dinâmicas e suas combinações aumenta-se a segurança e, conseqüentemente, se ganha em produtividade em relação à propriedade de disponibilidade de serviços, dados e recursos computacionais.
Hudson, Sarah E. "How does formal leadership influence a district content coaching program?" Diss., Manhattan, Kan. : Kansas State University, 2010. http://hdl.handle.net/2097/4174.
Full textGottschalk, Petter. "Content characteristics of formal information technology strategy as implementation predictors." Thesis, Brunel University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.387491.
Full textHohn, Alisabeth Merker. "The impact of survey format and context on academic self- perceptions /." The Ohio State University, 1996. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487933648651205.
Full textTavares, Jácome Júnior Agenor. "Desenvolvimento de formas lipossomais contendo levana." Universidade Federal de Pernambuco, 2006. https://repositorio.ufpe.br/handle/123456789/1750.
Full textO presente trabalho propõe o desenvolvimento de formas lipossomais contendo levana (Lev-LIPO) com potencial ação antitumoral e imunomoduladora na terapia contra o câncer. Lev-LIPO foram obtidos pelo método de formação do filme lipídico. Análises físico-químicas foram realizadas imediatamente após a preparação dos lipossomas. Adicionalmente, testes de estabilidade acelerada e em longo prazo foram realizados. O tamanho de partícula e a carga de superfície foram determinados utilizando contador de partículas zetasizer®. A quantidade de levana incorporada nos Lev-LIPO foi determinada após solubilização dos mesmos com metanol (1:1), extração e hidrólise ácida da levana para doseamento da frutose constituinte, por espectrocolorimetria a 530 nm, ou doseamento da levana, diretamente, por CLAE, usando detector de índice de refração, para análise comparativa entre os dois métodos. A eficiência de encapsulação foi determinada após ultrafiltração-centrifugação. O perfil de liberação in vitro da levana a partir de Lev-LIPO foi determinado utilizando o método de diálise. Lev-LIPO tendo concentrações de levana até 1,8 mg/mL apresentaram um aspecto opalescente, leitoso, com brilho azulado, mantendo as características iniciais por mais de 180 dias quando armazenadas a 4°C ± 1°C. Lev-LIPO apresentou um tamanho de partícula igual a 145 ± 75,01 nm. O potencial zeta dos Lev-LIPO tende a diminuir a medida que se aumenta a concentração da levana na formulação, variando de 21,33 (1 mg/mL) até 2,51 mV (20 mg/mL). A eficiência de encapsulação foi de 87,59 ± 1,21% por espectrocolorimetria e de 88,67 ± 1,69% por CLAE. A cinética de liberação da levana apresentou um efeito de rajada de 10,59 ± 3,49% na primeira hora, seguida por uma liberação lenta e controlada do produto bioativo, com velocidade constante de 0,27 mg/h na segunda fase (8 72 horas). A levana encapsulada se difundiu no meio após 96 horas (98,70 ± 0,85%). O desenvolvimento de lipossomas estáveis contendo levana é um passo importante no desenvolvimento de uma nova forma farmacêutica para a terapia do câncer
Marques, Cecília Pinto. "Formas farmacêuticas tópicas contendo nanopartículas lipídicas." Bachelor's thesis, [s.n.], 2010. http://hdl.handle.net/10284/1606.
Full textComo a pele um órgão capaz de realizar trocas directas com o meio envolvente é possível aplicar-lhe formas farmacêuticas tópicas com o intuito de embelezar ou tratar uma determinada área corporal. As formas farmacêuticas tópicas que contem nanopartículas lipídicas na sua composição conseguem manter uma maior estabilidade físico-química da substância activa, aumentar a sua biodisponibilidade e a sua capacidade de carga. Recentemente tem-se vindo cada vez mais a assistir ao desenvolvimento da nanotecnologia principalmente na área da tecnologia farmacêutica de forma a aperfeiçoar-se as estruturas já desenvolvidas. O resultado desta investigação são as formas farmacêuticas tópicas bem sucedidos já a serem comercializadas no mundo do mercado.
Paula, Luciana Patricia Albuquerque de. "Formar para transformar práticas avaliativas: uma proposta de ação supervisora." Pontifícia Universidade Católica de São Paulo, 2018. https://tede2.pucsp.br/handle/handle/21705.
Full textMade available in DSpace on 2018-12-11T11:58:19Z (GMT). No. of bitstreams: 1 Luciana Patricia Albuquerque de Paula.pdf: 844793 bytes, checksum: 0d62eb05145dcb2d72041bd0b822b812 (MD5) Previous issue date: 2018-10-31
This research had the general objective to develop a proposal for supervising action for the orientation and follow-up of the formation processes in context, developed by pedagogical coordinators with the teachers, in the thematic evaluation of learning. For the elaboration of the proposal, we look for theoretical references that subsidize the understanding of the role of the school supervisor and the pedagogical coordinator in the daily school life; the analysis of the concepts built on formation processes in context in the educational units; and the conceptions that underlie the evaluation process of classroom learning. The proposal consisted in organizing mentoring meetings, inspired by the tutorial actions developed by Fundação Itaú Social, together with the pedagogical coordinator, to carry out activities such as diagnosis of the school context, analysis of pedagogical documentation, monitoring and structuring of their work routine. The research of qualitative approach involved the obtaining of descriptive data, through questionnaires and a collective interview for submission of the proposal of supervisory action to pedagogical coordinators and school supervisors, linked to the Municipal Department of Education of São Paulo, aiming to gather data about the usefulness, viability and modifications relevant to their implementation. The result of the research was the presentation of a proposal for a supervisory action that emphasizes a proactive role of the school supervisor in daily observation, reality analysis, discussion of referrals and formation strategies with the pedagogical coordinator, indicating the need to build links and partnerships that allow the follow-up, orientation and evaluation of the educational unit, as well as promote the process of awareness and involvement, both of pedagogical coordinators and the school supervisor, in a qualified work of evaluating learning and strengthening of formation spaces in context
Esta pesquisa teve por objetivo geral desenvolver proposta de ação supervisora para a orientação e acompanhamento dos processos de formação em contexto, desenvolvidos por coordenadores pedagógicos junto aos docentes, na temática avaliação da aprendizagem. Para a elaboração da proposta, procuramos por referenciais teóricos que subsidiassem a compreensão do papel do supervisor escolar e do coordenador pedagógico no cotidiano escolar; a análise dos conceitos construídos sobre processos de formação em contexto nas unidades educacionais; e, as concepções que fundamentam o processo de avaliação da aprendizagem de sala de aula. A proposta consistiu em organizar encontros de tutoria, inspirados nas ações de tutoria desenvolvidas pela Fundação Itaú Social, junto ao coordenador pedagógico, para realização de atividades como diagnóstico do contexto escolar, análise de documentações pedagógicas, acompanhamento e estruturação de sua rotina de trabalho. A pesquisa de abordagem qualitativa envolveu a obtenção de dados descritivos, por meio de questionários e entrevista coletiva para submissão da proposta de ação supervisora à coordenadores pedagógicos e supervisores escolares, vinculados à Secretaria Municipal de Educação de São Paulo, visando reunir dados acerca da utilidade, viabilidade e modificações pertinentes à sua implementação. O resultado da pesquisa foi a apresentação de uma proposta de ação supervisora que sublinha uma atuação propositiva do supervisor escolar na observação do cotidiano, análise da realidade, discussão dos encaminhamentos e estratégias formativas junto ao coordenador pedagógico, indicando a necessidade de construção de vínculos e parcerias que permitam o acompanhamento, orientação e avaliação da unidade educacional, bem como impulsionem o processo de conscientização e implicação, tanto de coordenadores pedagógicos quanto do supervisor escolar, em um trabalho qualificado de avaliação da aprendizagem e fortalecimento dos espaços de formação em contexto
Berglund, Martin. "Complexities of Order-Related Formal Language Extensions." Doctoral thesis, Umeå universitet, Institutionen för datavetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-88235.
Full textDenna avhandling diskuterar utökningar av klassiska formalismer inom formella språk, till exempel reguljära uttryck och kontextfria grammatiker. Utökningarna handlar på ett eller annat sätt omordning, och ett särskilt fokus ligger på att göra utökningarna på ett sätt som dels har intressanta spatiala/ordningsrelaterade effekter och som dels bevarar den effektiva parsningen som är möjlig för de ursprungliga klassiska formalismerna. Detta står i kontrast till att ta det större steget upp i Chomsky-hierarkin till de kontextkänsliga språken, vilket medför ett svårt parsningsproblem. Ett omedelbart exempel på en sådan utökning är s.k. shuffle-formalismer. Dessa utökar existerande formalismer genom att introducera operatorer som godtyckligt sammanflätar strängar från argumentspråk. Om shuffle-operator introduceras till de reguljära uttrycken ger det inte förmågan att känna igen t.ex. det kontextfria språket anbn, men det fångar istället vissa språk som inte är kontextfria, till exempel språket som består av alla strängar som innehåller lika många a:n, b:n och c:n. Sättet på vilket dessa utökningar påverkar parsningsproblemet är mångfacetterat. Utöver dessa shuffle-operatorer tas också formalismer där delsträngar kan upprepas, formalismer där delsträngar flyttas runt, och formalismer som begränsar hur delsträngar får konkateneras upp. Formalismerna som tas upp här har dock vissa egenskaper gemensamma. De är nära besläktade med de klassiska reguljära och kontextfria formalismerna. De arbetar stegvis, och konstruerar strängar genom successiva applikationer av individuellt enkla regler. Varje steg genererar ett konstant antal symboler och modifierar inte det som redan genererats. Det vill säga, strängar byggs additivt och längden på dem kan inte explodera (i kontrast till t.ex. Lindenmayer-system). Alla språk som tas upp kommer att ha en semi-linjär Parikh-avbildning. De har någon instressant spatial/ordningsrelaterad egenskap. Exempelvis sättet på vilket shuffle-operatorer sammanflätar annars oberoende deriveringar. Alla formalismerna är tänkta att vara begränsade nog att det är resonabelt att ha effektiv parsning som mål. Denna avhandling kommer att ge intuitiva förklaring av ett antal formalismer som uppfyller ovanstående krav, och kommer att skissa en blandning av resultat relaterade till parsningsproblemet för dem. Detta bör ses som förberedande inför läsning av de mer djupgående och komplexa resultaten och förklaringarna i de artiklar som finns inkluderade som appendix.
Guidi, Ferruccio <1969>. "Searching and retrieving in content-based repositories of formal mathematical knowledge." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2003. http://amsdottorato.unibo.it/7197/.
Full textEk, Alexander. "Explanation of Counterexamples in the Context of Formal Verification." Thesis, Uppsala universitet, Institutionen för informationsteknologi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-301330.
Full textKühn, Thomas, Stephan Böhme, Sebastian Götz, and Uwe Aßmann. "A Combined Formal Model for Relational Context-Dependent Roles." ACM, 2015. https://tud.qucosa.de/id/qucosa%3A75116.
Full textNicholson, Danielle Marie. "Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats." Thesis, University of North Texas, 2012. https://digital.library.unt.edu/ark:/67531/metadc115129/.
Full textTaillon, Kate. "Modeling surface complexation relationships in forest and agricultural soil." Thesis, McGill University, 2005. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=82435.
Full textBedin, Alessander Carlos. "Nanoemulsões contendo Benzoilmetronidazol." Florianópolis, SC, 2011. http://repositorio.ufsc.br/xmlui/handle/123456789/95190.
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O benzoilmetronidazol (BZM) é um fármaco lipossolúvel e de escolha para o tratamento da tricomoníase e da amebíase sintomática. Também é considerado tratamento alternativo para giardíase, infecções bacterianas aeróbicas e anaeróbicas graves e vaginites causadas por Gardnerella vaginalis. Nesse trabalho, sistemas nanoemulsionados contendo BZM foram obtidos pela técnica de emulsificação espontânea, visando à administração tópica vaginal. Em uma primeira etapa, duas diferentes formulações foram preparadas, diferindo quanto ao sistema surfactante empregado, Solutol HS 15 ou Solutol HS 15 + Tween 80, as quais foram denominadas de SOL e SOL+TW, respectivamente. A solubilidade do BZM em vários óleos foi previamente testada, e os resultados obtidos após análise por CLAE levaram à seleção do óleo de oliva como componente oleoso das formulações. A técnica de emulsificação espontânea conduziu à obtenção de nanoemulsões com diâmetro médio de gotícula que variou de 90 a 740nm, o qual foi confirmado após visualização das formulações por microscopia eletrônica de transmissão. As nanoemulsões apresentaram potencial zeta negativo, decorrente da presença de lecitina nas formulações, mas os valores obtidos foram relativamente baixos, provavelmente devido à presença do surfactante não iônico na superfície das gotículas. Visando a obtenção de uma forma farmacêutica para uso tópico, hidrogéis contendo as nanoemulsões foram preparados pela adição de hipromelose às dispersões coloidais. Os resultados de viscosidade e pH dos hidrogéis foram similares para as formulações SOL e SOL+TW. Na segunda etapa do trabalho, uma metodologia analítica de CLAE foi desenvolvida e validada para a quantificação do BZM nas nanoemulsões. O método demonstrou ser linear, preciso, exato e específico para a determinação do BZM nas formulações. O teor de BZM foi de 0,943mg/mL e 0,969 mg/mL para as formulações SOL e SOL+TW, respectivamente. Em uma última etapa, foi realizado o estudo de liberação in vitro do BZM a partir dos hidrogéis contendo as nanoemulsões e do medicamento comercial na forma de emulsão, utilizando células de difusão tipo Franz e membrana sintética de acetato de celulose. O fluxo (J, ?g.cm-2.min-1) e coeficiente de permeabilidade (Kp, cm-2.min-1) variaram na seguinte ordem: SOL+TW < GENÉRICO < SOL. O conjunto dos resultados obtidos demonstra a influência dos componentes das formulações sobre as propriedades físico-químicas das nanoemulsões, bem como no perfil de liberação in vitro do BZM.
Glessner, Michael. "Effects of Long-Term Nitrogen Additions on Rapid Nitrate Immobilization in Forest Soils." Fogler Library, University of Maine, 2005. http://www.library.umaine.edu/theses/pdf/GlessnerM2005.pdf.
Full textUl-Haque, Hafiz Mahfooz. "A formal approach to modelling and verification of context-aware systems." Thesis, University of Nottingham, 2017. http://eprints.nottingham.ac.uk/39185/.
Full textRoquet, i. Pugès Helena. "A study of the acquisition of English as a foreign language: integrating content and language in mainstream education in Barcelona." Doctoral thesis, Universitat Pompeu Fabra, 2011. http://hdl.handle.net/10803/41560.
Full textThe present study seeks to contribute new evidence on the effects of the CLIL approach (Content and Language Integrated Learning) on the learners’ productive and receptive skills in a private school in Barcelona (Catalonia). This is a bilingual community in which both Catalan and Spanish are official languages and where English represents the third language included in the currículum. For that purpose, 100 bilingual Catalan / Spanish students aged 12 to 15 are analysed longitudinally over two academic years in two different types of exposure contexts: EFL (English only as a foreign language school subject, n=50, control group) and CLIL (English as medium of instruction when learning Science, n=50, experimental group). Data are elicited both for productive and comprehension skills and are analysed quantitatively and qualitatively using a posttest design at the end of each academic year. The results show the effectiveness of the CLIL approach, however not in all skills. In contrast with findings published in previous studies, the subjects’ writing and particularly so accuracy, significatively progressed and so did lexico-grammatical abilities.Results also tend to confirm that age had an impact and thus the older, the better.
Nahm, Robert Emil Markus. "Conformance testing based on formal description techniques and message sequence charts /." [S.l : s.n.], 1994. http://www.ub.unibe.ch/content/bibliotheken_sammlungen/sondersammlungen/dissen_bestellformular/index_ger.html.
Full textOliveira, Lúcia Matias da Silva. "As formas identitárias nos contextos de trabalho: uma análise da profissionalidade docente." Pontifícia Universidade Católica de São Paulo, 2014. https://tede2.pucsp.br/handle/handle/10453.
Full textCoordenação de Aperfeiçoamento de Pessoal de Nível Superior
This work aims the construction of sociological portraits that restore processes of socialization, as a method for the analysis of the interactions the teacher performs and how they potentiate his/her dispositions from the generating principle of habitus in order to respond to the daily challenges in the classroom and the school, changing the teacher identity in the contexts of workin this process. The hypotheses were based in presupposition that admit the reconfiguration of the teacher identity from the interactions in the contexts of work which lead him/her to accept actions and attitudes that come from dispositions dependent of thehabitus. This work aims to investigate these elements by means of the construction of sociological portraits of three teachers from Primary School, registering their individual trajectories; semi-structured interviews were used, planned according to a conceptual grid that allowed the elaboration of guidelines constituted by six categories: family, school, work, sociability, leisure/culture and body: each teacher answered 160 questions in 37 hours of interview. The data collection was accomplished in the second semester of 2012, after a model interview to test the instrument built for the collection.The teachers also answered a social-economic questionnaire that allowed the characterization of the research subjects.The theoretical support of the analysis is based on the logic that the subject s social construction happens through the generating principle of habitus (BOURDIEU s) that configures the dispositions constructed in the process (LAHIRE s) through the life and work trajectory and that respond by the interveners linked to the professional identities (DUBAR s). The bibliographical search demonstrates that the studies related to the theme find the importance of the socialization processes for the constitution of identities, take the educational politics as mechanism to explain the identity crisis and discuss the formation and the practices, in order to indicate the problems faced by the teachers in the school routine. However, studies in the sociological perspectives were not privileged, focusing the identity and the subject to decipher the structures of this matrix of perceptions and analyze how it interferes in the constitution of dispositions. The results show that the dispositions constructed by the teachers are deeply related to the structures of the habitus and that, although they have specificities linked to the singular interpretation that each of them express in their daily actions in the different contexts of professional insertion, they elapse from this generating principle. On the other hand, those dispositions, when in a showing-hiding game to answer the daily demands, show a tendency to maintain the regularities oriented by the habitus and promote an identity reconfiguration with disruptions and changes based on weak and temporary mobilizations. The study still reveals that the fact that the analysis privilege the teachers context of work implicates the use of the term identity forms , once that analysis is limited to a historical period and to a certain type of social context, constituted by individual and collective actionsthat respond for social constructions shared with everybody who have had similar trajectories, mainly in the professional field
Esta pesquisa tem por objetivo a construção de retratos sociológicos que recuperam processos de socialização, como método para a análise das interações que o professor realiza e de que modo elas potencializam suas disposições a partir do principio gerador do habitus para responder aos desafios do cotidiano na sala de aula e na escola, transformando nesse processo sua identidade docente nos contextos de trabalho. As hipóteses norteadoras foram pautadas em pressupostos que admitem a reconfiguração da identidade docente a partir das interações nos contextos de trabalho que o levam a assumir ações e atitudes oriundas de disposições dependentes do habitus. A pesquisa propôs-se a investigar esses elementos por meio da construção de retratos sociológicos de três professoras da educação básica para registrar suas trajetórias individuais; foram utilizadas entrevistas semi-estruturadas, planejadas de acordo com uma grade conceitual que permitiu a elaboração de um roteiro constituído por seis categorias: família, escola, trabalho, sociabilidade, lazer/cultura e corpo; cada professora respondeu a 160 questões em 37 horas de entrevistas. A coleta de dados foi realizada no segundo semestre do ano de 2012, após uma entrevista modelo para testar o instrumento de coleta construído. As professoras responderam ainda, a um questionário sócio-econômico que permitiu a caracterização dos sujeitos de pesquisa. A sustentação teórica da análise se pauta na lógica de que a construção social do sujeito se dá a partir do princípio gerador do habitus (BOURDIEU) que configura as disposições construídas em processo (LAHIRE) ao longo da trajetória de vida e trabalho e que respondem pelos intervenientes ligados às identidades profissionais (DUBAR). O levantamento bibliográfico realizado demonstra que os estudos realizados sobre o tema constatam a importância dos processos de socialização para constituição das identidades, toma as políticas educacionais como mecanismo para explicar a crise identitária e discute a formação e as práticas, para indicar os problemas vividos pelos professores no cotidiano da escola. Porém, não privilegiaram estudos na perspectiva sociológica, com foco na identidade e no sujeito para decifrar as estruturas dessa matriz de percepções e analisar como ela interfere na constituição das disposições. Os resultados apontam que as disposições construídas pelas professoras estão intimamente relacionadas com as estruturas constituintes do habituse que, embora possuam especificidades ligadas à interpretação singular que cada uma delas expressa nas suas ações cotidianas nos diferentes contextos de inserção profissional, elas decorrem desse princípio gerador. Por outro lado, essas disposições, acionadas num jogo de mostrar-ocultar para responder às demandas cotidianas, mostram uma tendência a manter as regularidades orientadas pelo habitus e promovem uma reconfiguração identitária com rupturas e mudanças pautadas em fracas e provisórias mobilizações. O estudo revela ainda que, o fato de a análise privilegiar o contexto de trabalho das professoras, implica o uso do termo formas identitárias , uma vez que a análise se limita a uma época histórica e a um tipo de contexto social, constituída por ações individuais e coletivas que respondem por construções sociais compartilhadas com todos que têm trajetórias homólogas, principalmente no campo profissional
Filho, Newton Andreo. "Desenvolvimento e avaliação de formas farmacêuticas sólidas contendo didanosina." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/9/9139/tde-02082017-143546/.
Full textThe Acquired Immune Deficiency Syndrome (AIDS) is a disease that manifests itself in a myriad of ways. Because of this, the condition has been subject of concern to all sanitary authorities. The treatment of AIDS is complex and many types of medicine are used, many times a day. The objective of the present study was to develop solid pharmaceutical dosage forms such as buffered chewable tablets (CTM), gastro-resistant coating tablets (CRGR) and pellets (PEL) for the loading of didanosine (ddl). Six pharmaceutical specialties in the form of CTM were studied so as to identify the profile of the dissolution, the pH of the environment, and the neutralizing acid capacity (CNA). The use of CTM tests formulations was proposed with the objective of obtaining adequate CNA and dissolution profiles. Different compositions of tablets and pellets were tested for a later addition of gastro-resistant film derived from the methacrylic acid. The experiments on the dissolution of the sample of CTM showed differences in the characteristic of the release of the substance. Differences related to the CNA were also observed. The formulations of the CTM proposed showed to have, in the most number of the cases, both adequate dissolution behavior and CNA. The formulations of the CRGR that had received the gastro-resistant coating showed adequate profile of ddl dissolution; the tested tablets, however, swelled in the acid environment, therefore indicating a lack of continuity of the polymeric film over the tablets. The tests for the production of pellets showed adequate results as to its morphology and dissolution of ddl. The same was observed after coating the pellets with gastro-resistant film.
Oliveira, Ewerton Silva de. "Análise formal de Death of Salesman, de Arthur Miler, e Rasga Coração, de Oduvaldo Vianna Filho: a utilização do épico." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/8/8147/tde-29082012-092650/.
Full textThe objective of this research is to analyze and compare the plays Death of a Salesman (1949), by the American playwright Arthur Miller (1915-2005), and Rasga Coração, by the Brazilian playwright Oduvaldo Vianna Filho (Vianinha) (1936-1974), especially concerning their use of epic elements. Both plays have a formal structure that presents past and present simultaneously on stage. Since a dramatic work always presupposes the scenic exposure of the present as a central characteristic, the fact that the past is part of the structure of Death of a Salesman and Rasga Coração transforms it into the most important epic element in both plays. Other epic elements of importance for the repre-sentation of social and historical conflicts of the United States in the forties and of Bra-zil in the first seven decades of the XX century will be examined as well. Another char-acteristic shared by these two plays is the fact that they discuss the generation conflict between father and son(s) in a way that combines the representation of private family affairs to the one of bigger social and historical forces. To study the nature of these so-cial forces represented in the two plays is another objective of this research, which will discuss and point out similarities and differences between them and their respective so-cial contexts.
Pledger, Sean. "Simulation modeling of forest biomass operations and harvest residue moisture content." Thesis, University of British Columbia, 2016. http://hdl.handle.net/2429/57858.
Full textForestry, Faculty of
Graduate
Mamián, López Esther Sofía 1985. "Métodos de pontos interiores como alternativa para estimar os parâmetros de uma gramática probabilística livre do contexto." [s.n.], 2013. http://repositorio.unicamp.br/jspui/handle/REPOSIP/306757.
Full textDissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Matemática, Estatística e Computação Científica
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Resumo: Os modelos probabilísticos de uma linguagem (MPL) são modelos matemáticos onde é definida uma função de probabilidade que calcula a probabilidade de ocorrência de uma cadeia em uma linguagem. Os parâmetros de um MPL, que são as probabilidades de uma cadeia, são aprendidos a partir de uma base de dados (amostras de cadeias) pertencentes à linguagem. Uma vez obtidas as probabilidades, ou seja, um modelo da linguagem, existe uma medida para comparar quanto o modelo obtido representa a linguagem em estudo. Esta medida é denominada perplexidade por palavra. O modelo de linguagem probabilístico que propomos estimar, está baseado nas gramáticas probabilísticas livres do contexto. O método clássico para estimar os parâmetros de um MPL (Inside-Outside) demanda uma grande quantidade de tempo, tornando-o inviável para aplicações complexas. A proposta desta dissertação consiste em abordar o problema de estimar os parâmetros de um MPL usando métodos de pontos interiores, obtendo bons resultados em termos de tempo de processamento, número de iterações até obter convergência e perplexidade por palavra
Abstract: In a probabilistic language model (PLM), a probability function is defined to calculate the probability of a particular string ocurring within a language. These probabilities are the PLM parameters and are learned from a corpus (string samples), being part of a language. When the probabilities are calculated, with a language model as a result, a comparison can be realized in order to evaluate the extent to which the model represents the language being studied. This way of evaluation is called perplexity per word. The PLM proposed in this work is based on the probabilistic context-free grammars as an alternative to the classic method inside-outside that can become quite time-consuming, being unviable for complex applications. This proposal is an approach to estimate the PLM parameters using interior point methods with good results being obtained in processing time, iterations number until convergence and perplexity per word
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Mestra em Matemática Aplicada
Akkara, Pinto. "Applying DNA Self-assembly in Formal Language Theory." University of Cincinnati / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1368014016.
Full textWilebore, Rebecca. "Valuing forests in tropical landscapes in the context of REDD+." Thesis, University of Cambridge, 2015. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.709048.
Full textSuvorov, Ruslan S. "Context visuals in L2 listening tests the effectiveness of photographs and video vs. audio-only format /." [Ames, Iowa : Iowa State University], 2008.
Find full textReboud, Julien. "Mise au point d'un format innovant de puces à cellules pour l'analyse phénotypique à haut-contenu." Université Joseph Fourier (Grenoble), 2006. http://www.theses.fr/2006GRE10047.
Full textNowadays biology research is faced with a considerable amount of genomic data which has to be functionally characterised in order to bring new concepts, which will lead to new therapies. These studies approach molecular-based mechanisms, and need high-throughput and parallel data management. The multidisciplinary work presented here has allowed the development of a miniaturised technology of cell culture in liquid drops, matrixed on a plane solid substrate, to test the action of molecules or conditions on the cells behaviour. After the macroscopic demonstration of nucleic acid molecule transfection in living cells on such a device, we have developed a fabrication protocol for a miniaturised support, able to maintain 100 nano-drops per cm², based on differential surface tensions. A picoliter dispensing robot was integrated to make the cell culture drops automatically. The cells' behaviour in the drops is analysed by high-content fluorescence microscopy after fixation. Each cell of each drop is characterised by tenths of parameters individually. This new analytical approach, which has triggered the development of new bio-statistical tools, has been applied to a multipartner project of siRNA screening, aimed at studying the impact of genes on glioblastoma cells chemoresistance. We have also shown the use of mass spectrometry as a multiparametric phenotyping method. This cell-on-chip technology seems particularly well suited for the study of the precise behaviour of cells among a population at high-throughput. It will be the base of new lab-on-chip technologies
Teichmann, Markus. "Expressing Context-Free Tree Languages by Regular Tree Grammars." Doctoral thesis, Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2017. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-224756.
Full textCetin, Murat. "A formal grammar analysis of urban transformation : urban renewal of historic town centres in Turkey after 1980s." Thesis, University of Sheffield, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310704.
Full textBerthold, Stefan. "Linkability of communication contents : Keeping track of disclosed data using Formal Concept Analysis." Thesis, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-369.
Full textA person who is communication about (the data subject) has to keep track of all of his revealed data in order to protect his right of informational self-determination. This is important when data is going to be processed in an automatic manner and, in particular, in case of automatic inquiries. A data subject should, therefore, be enabled to recognize useful decisions with respect to data disclosure, only by using data which is available to him.
For the scope of this thesis, we assume that a data subject is able to protect his communication contents and the corresponding communication context against a third party by using end-to-end encryption and Mix cascades. The objective is to develop a model for analyzing the linkability of communication contents by using Formal Concept Analysis. In contrast to previous work, only the knowledge of a data subject is used for this analysis instead of a global view on the entire communication contents and context.
As a first step, the relation between disclosed data is explored. It is shown how data can be grouped by types and data implications can be represented. As a second step, behavior, i. e. actions and reactions, of the data subject and his communication partners is included in this analysis in order to find critical data sets which can be used to identify the data subject.
Typical examples are used to verify this analysis, followed by a conclusion about pros and cons of this method for anonymity and linkability measurement. Results can be used, later on, in order to develop a similarity measure for human-computer interfaces.
Marryanna, Lion. "Effects of spatio-temporal distribution of soil moisture on a lowland dipterocarp forest at Pasoh Forest Reserve in Peninsular Malaysia." Kyoto University, 2018. http://hdl.handle.net/2433/232153.
Full textHolmgren, Lina. "Forest ownership and taxation in a Swedish boreal municipality context /." Umeå : Department of Forest Resource Management and Geomatics, Swedish University of Agricultural Sciences, 2006. http://epsilon.slu.se/200649.pdf.
Full textVala, Carolina do Nascimento. "Marketing de conteúdo digital, perceções de conteúdo e formas de comunicar no Instagram : efeito na intenção de compra do consumidor." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20863.
Full textNum mundo mais digital, é importante as empresas analisarem e anteciparem os seus consumidores, que são cada vez mais digitais e utilizadores de sites de redes sociais. Portanto, esta investigação pretende compreender o impacto do marketing de conteúdo digital na comunicação, perceções de conteúdo, perceção de congruência com a imagem de marca própria e intenções de compra dos consumidores, através do Instagram. Assim, as empresas poderão desenvolver estratégias de conteúdos digitais ponderadamente e ir ao encontro daquilo que os públicos-alvo pretendem. Este estudo questiona se as narrativas, o boca a boca eletrónico, as perceções dos conteúdos e a forma de os comunicar, no Instagram, influenciam a intenção de compra. A presente investigação segue uma abordagem dedutiva, de natureza exploratória e explanatória. Este estudo de métodos mistos usa uma amostra não probabilística por conveniência. Primeiramente, recolheram-se os dados através da realização de quatro entrevistas semiestruturadas; numa segunda fase, recolheram-se dados através de um inquérito online, cross-sectional, obtendo-se 400 respostas finais completas e válidas, com o software IBM SPSS Statistics. Os resultados indicam que, Storytelling, Eletronic word of mouth (E-WOM), Perceções do Conteúdo (perceção de valor funcional, perceção de valor hedónico) e perceção de congruência com a imagem de marca própria afetam positivamente a intenção de compra. A idade tem um efeito moderador na relação entre E-WOM e intenção de compra. Este tema é pertinente, pois o efeito destas variáveis tem de ser mais conhecido, principalmente num ano pandémico que aumentou o uso dos sites de redes sociais e de estratégias digitais.
In a more digital world, it is important for companies to analyze and anticipate their consumers, who are increasingly digital and users of social networking sites. Therefore, this investigation intends to understand the impact of digital content marketing on communication, on consumers' perceptions of content and purchase intentions, through the Instagram, enabling companies to develop digital content thoughtfully and meet what the target audiences want. This study questions if storytelling, electronic word of mouth, the perceptions of content, congruence with the brand image perception and the way of communicating on Instagram influence the purchase intention. The present investigation follows a deductive approach, of an exploratory and explanatory nature. This study of mixed methods uses a non-probabilistic sample for convenience. First, data was collected through the performance of four classifieds; in a second phase, data was collected through an online inquiry, transversal investigation, obtaining 400 complete and valid final answers, with statistical treatment and analysis using the IBM SPSS Statistics software. The main results indicate that Storytelling, Eletronic Word of Mouth (E-WOM), Content Perceptions (functional value perception, hedonic value perception) and congruence with the brand image perception positively affect the purchase intention. Age has a moderating effect on the relationship between E-WOM and purchase intention. This topic is relevant, as the effect of these communication variables used in the context of Instagram, needs to be better known, especially in a pandemic year that increased the use of social networking sites and appropriate digital strategies.
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