Relevant bibliographies by topics / Consumers – India – Attitudes

Academic literature on the topic 'Consumers – India – Attitudes'

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Published: 10 December 2022
Last updated: 29 January 2023

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Journal articles on the topic "Consumers – India – Attitudes"

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Khare, Arpita. "Consumers’ susceptibility to interpersonal influence as a determining factor of ecologically conscious behaviour." Marketing Intelligence & Planning 32, no. 1 (January 28, 2014): 2–20. http://dx.doi.org/10.1108/mip-04-2013-0062.

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Purpose – The purpose of this paper is to examine affect of consumer susceptibility to interpersonal influence (CSII) and demographics on ecologically conscious consumer behaviour (ECCB). Design/methodology/approach – Data were collected through mall intercept technique in six cities across India. Findings – ECCB and CSII scales were applicable in Indian context. Factor analysis revealed two factors for ECCB scale: ecologically conscious purchase behaviour and green product attitudes. Normative, informative influence of CSII and income were predictors to ecologically conscious purchase behaviour. Normative influence emerged as predictor to green attitudes. Research limitations/implications – The study focuses itself only on CSII factors. It does not examine influence of variables like personal values, risk perception, and personality on ECCB. It does not examine role of consumers’ attitude towards conservation of energy and natural resources. Practical implications – The findings can be of immense use to firms marketing green brands in India. Social group acceptance and conformance is important for Indian consumers; advertising and promotional campaigns should use social groups for marketing green products. Consumer involvement and engagement can be created through social networking web sites. Ecologically concerns should be rewarded in order to encourage consumers to adopt green attitudes. Originality/value – Green marketing and ecologically conscious behaviour are upcoming research areas in India. There is limited research to understand Indian consumers’ concerns about environment. ECCB and CSII scales were used as it was assumed that using scales which have been tested and validated in other cultures would give reliable results.
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Paluri, Ratna Achuta, and Saloni Mehra. "Financial attitude based segmentation of women in India: an exploratory study." International Journal of Bank Marketing 34, no. 5 (July 4, 2016): 670–89. http://dx.doi.org/10.1108/ijbm-05-2015-0073.

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Purpose – The purpose of this paper is to identify factors influencing the financial attitudes of Indian women and then classifying Indian women based on these attitudes. These clusters are then studied for their characteristics. Design/methodology/approach – Literature reviewed led to the identification of variables influencing financial attitude of women. Nine of these variables (anxiety, interest in financial issues, intuitive decisions, precautionary saving, free spending, materialistic and fatalistic attitude, propensity to plan for long and short-term financial goals) were put through confirmatory factor analysis. These factors were then used as a basis for cluster analysis. The study was conducted in the city of Nashik, India, in 2014-2015, using convenience sampling. A self-reported questionnaire was used for the survey. Findings – Results of the study showed that only a third of the respondents did not buy any financial products. The most preferred financial products of Indian women were fixed deposits and insurance policies. Four clusters of women were identified, based on their financial attitudes – judicious consumers, conservative consumers, acquisitive consumers, unsure consumers. An analysis of the dispersion of the clusters shows that interest in financial issues has the greatest influence in the formation of clusters followed by the propensity to plan and materialistic attitude. Fatalistic attitude had the least influence in the formation of clusters. Research limitations/implications – The current study uses convenience sampling which is non-probability-based sampling and hence, lack generalizability of results. The sample for the current study is small, given the resource availability of the researcher and the unwillingness of women to participate in the survey. Practical implications – The paper provides important insights for the marketers of financial services, in understanding the women consumers in the expanding Indian market. Social implications – An understanding of the women consumers would help marketers develop products and financial literacy programs that suit the requirements of each specific group. By doing so the programs and communcation would be more effective. Originality/value – This paper discusses the financial attitudes and behavior of Indian women and further clusters these women based on their financial attitudes.
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Bhalla, Nandini, and Holly K. Overton. "Examining cultural impacts on consumers’ environmental CSR outcomes." Corporate Communications: An International Journal 24, no. 3 (August 5, 2019): 569–92. http://dx.doi.org/10.1108/ccij-09-2018-0094.

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PurposeThe purpose of this paper is to examine the impact of cultural factors on environmental CSR attitudes and purchase intentions among publics in a developed (USA) country and a developing (India) country.Design/methodology/approachUsing a 2 (location of the company: India vs USA) × 2 (location of the CSR activity: India vs USA) between-subjects experimental design, the study examines individuals’ attitudes and behavioral intentions toward a company’s environmental CSR activities in each respective country.FindingsTwo structural equation models were created for US publics and Indian publics. Results indicated that cultural factors, specifically the uncertainty avoidance dimension, play an important role among both Indian and US residents’ attitudes toward a company’s environmental CSR efforts and their intention to purchase its products/services. Among Indians, the power distance dimension acted as a mediating factor.Originality/valueThis study is novel in its examination of the impact of cultural factors among residents in India and the USA. This information can be utilized by multinational companies to implement effective CSR activities and enhancing their global CSR communication efforts.
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R. Muthukkumar, R. Muthukkumar, and Dr R. Sundhararaman Dr. R. Sundhararaman. "Consumers Attitudes and Preperences Towards Purchasing Non-Durable Items in India." International Journal of Scientific Research 2, no. 4 (June 1, 2012): 44–46. http://dx.doi.org/10.15373/22778179/apr2013/17.

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Tariq, Mohd, and Mohd Afaq Khan. "Offensive advertising: a religion based Indian study." Journal of Islamic Marketing 8, no. 4 (November 13, 2017): 656–68. http://dx.doi.org/10.1108/jima-07-2015-0051.

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Purpose Among various factors which help in shaping the attitude of consumers, religion and religiosity too play a vital role. This paper aims to inquire into the impact of religion and religiosity on the attitudes of Hindu and Muslim consumers of Northern India toward offensive advertising and the reasons which make the advertising offensive. Design/methodology/approach Responses regarding advertising of 11 controversial products and 7 reasons which make the advertising offensive were taken by distributing a questionnaire to a convenience sample of 250 university students of Northern India (comprising respondents from two major religions of India). Data were analyzed using descriptive statistics and t-test. Findings The findings confirmed that there is a significant difference in the attitude of consumers on the basis of religion and religiosity. Research limitations/implications As the study is conducted only in Northern India, findings generated through this may lack generalizability. Other limitations include small sample size and use of convenience sampling. Different sects under religion must be particularly studied. Practical implications Advertisers should consider religious sentiments of consumers into account to make advertisements more appealing to consumers. Originality/value The studies on religion and its relation with attitude toward advertising are even less frequent in Indian context. Hence, this study is a pioneering work which will open new doors for the marketers in India. It will help the marketers in properly targeting consumers based on their religious beliefs.
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Arora, Nupur, and Aanchal Aggarwal. "The role of perceived benefits in formation of online shopping attitude among women shoppers in India." South Asian Journal of Business Studies 7, no. 1 (March 5, 2018): 91–110. http://dx.doi.org/10.1108/sajbs-04-2017-0048.

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Purpose The purpose of this paper is to investigate the role of perceived benefits, namely, price, convenience and product variety in formation of online shopping attitude. The paper also studies the impact of online shopping attitude on online shopping intentions by the application of the theory of reasoned action. Design/methodology/approach A self-administered and structured online survey was conducted targeting female online shoppers of four metropolitan cities of India. A sample of 508 online shoppers was considered in the online survey. Confirmatory factor analysis was used to evaluate the research constructs, validity and composite reliability. Structural equation modeling and path analysis was also used to examine the hypothesized relationships of the research model. Findings The authors of the paper reveals that price benefit, convenience benefit and product variety benefit has a significant positive impact on online shopping attitude and there is a considerable positive relationship between online shopping attitude and online shopping intention among women in India. Product variety was found to be the most important perceived benefit for Indian women. Research limitations/implications The research sample included only women shoppers who indulge in online shopping. Future research is encouraged to emphasize on other groups and gender to identify with their online shopping attitudes. Another important limitation of the study is consequent from the geographical perspective of the present study; that is India. The findings are not necessarily applicable to the rest of the world. Therefore, reproduction of the current study in diverse countries would probably support and confirm its findings. Also, the present study is cross-sectional which does not demonstrate how attitudes of online shoppers may alter over time. The authors of the current study encourage future research to apply a longitudinal design to the study to understand the transforms in consumers’ attitudes toward online shopping over time. Finally, this study explained a general phenomenon, thus future research can be directed toward particular websites which may present different results. Practical implications The study supports the significance of perceived benefits (price, convenience and variety) as key drivers of attitudes toward online shopping among women in India. Marketers should distinguish the way they indulge their customers based on their perceived benefits of online shopping. In developing countries like India, where consumers, especially women, are generally depicted as risk averse, online shopping attitude plays an important role in the success of e-tailers. Certainly, if online shopping would not attach meaningful value and benefits to consumers, they would have negative attitude toward the same. Additionally, the empirical research study demonstrates variety to be the most important benefit for Indian women; ecommerce retailers should focus on maximizing the same to enhance online purchase intention among women customers. Women empowerment being the agenda in India currently, online retailers’ managers can benefit from such conclusions for targeting this huge untapped market and for future e-marketing policies. Originality/value This research paper is one of the very few endeavors that investigated online shopping attitudes in India. Prominently, it exposed the role of perceived benefits in online shopping attitude in India. Price is one of the most critical factor concerning Indian shoppers which is a part of the present study. National and international e-tailers preparing to develop and expand their operations to India have now important empirical verification concerned with the determinants of online shopping attitudes and behavior in India which shall aid in marketing strategy development and implementation.
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Mahapatra, Dr Sabita. "A study on consumers perception for green products: An empirical study from India." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 7, no. 1 (November 15, 2013): 924–33. http://dx.doi.org/10.24297/ijmit.v7i1.715.

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The last three decades have seen a progressive increase in worldwide environmental consciousness due to rising evidence of environmental problems. Environmental protection is increasingly becoming a necessity and part of a bigger agenda in the urbanising world of developing countries. Given the increasing deterioration of the environment, India as a developing country need to prevent pollution and preserve its natural resources. Environmental attitudes constitute a significant part of environmental consciousness. Therefore, this paper empirically investigates the attitude of Indian consumers towards the environment in general. A survey was developed and administered across India. A total of 162 Indian consumers responded completed the questionnaire. The present paper made an attempt to understand the factor that influences environment conscious behaviour for green products. The finding of the study would help government to better understand consumers' environment conscious behaviour, for developing effective environmental policies required to reinforce green purchase. Moreover, companies will have insight about how to profile green consumers in India, to develop effective messages that will functionally and emotionally appeal to their target customers.
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Suraj Kushe Shekhar, Tony P Jose, and Rehin K R. "Consumer buying behavior and attitude towards pharmaceuticals." International Journal of Research in Pharmaceutical Sciences 10, no. 4 (November 2, 2019): 3392–97. http://dx.doi.org/10.26452/ijrps.v10i4.1649.

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Pharmaceutical industry is a fastest growing industry in India. It is valued at above US 40 billion dollars. India exports large amount of drugs to difference parts of the world. Nowadays people are conscious of what they buy. Even if doctors prescribe a medicine, consumers resort to internet to get more information on the medicine before they consume it. Consumers have different perceptions on various kinds of drugs. Understanding the consumer attitude towards drugs will help the marketers to formulate marketing strategies better. The present study examines as to what the consumers look out when they reach to purchase a drug from the pharmacy. This paper scrutinizes and gives insights on consumer behavior and their attitudes towards buying different types of pharmaceuticals (like over-the counter drugs, herbals, ayurvedic, analgesics etc). The paper highlights the importance of factors like price, trust and brand in making importance purchase decisions. Further it was also observed that most of the people prefer buying over-the-counter drugs, which might end up being misused by the consumers. However, it was also found that consumers try to be well-aware of the medicine before buying or consuming it. Along with it, price sensitivity is something which majorly dominates the buying behavior of the consumers.
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Tripathi Nautiyal, Vandana, and Avadhut Atre. "A STUDY ON CONSUMER BEHAVIOUR OF URBAN INDIAN WORKING WOMEN TOWARDS OFFICE WEAR OUTFITS AND SUSTAINABLE FASHION." ShodhKosh: Journal of Visual and Performing Arts 3, no. 2 (September 2, 2022): 226–35. http://dx.doi.org/10.29121/shodhkosh.v3.i2.2022.152.

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The lifestyle of today’s urban consumers has dramatically changed due to various reasons which has led to a shift in their needs, preferences, and attitudes towards various product s in their day-to-day life. The urban working women’s entering the corporate workforce in India is increasing day by day. The increasing number of urban working women has led to demand of clothing appropriate for the workplace. Indian Urban women working in Corporates are opting right business attire as it gives them a serious image at their workplace with respect to their male counterparts. Also, in recent time there has been a surge in demand for sustainable products due to growing awareness of sustainable practices amongst Indian consumers. The purpose of this study is to understand the workplace clothing need and preference of urban women working in corporates. The research also tries to understand the attitude of such women towards sustainable fashion. A clear understanding of consumer behavior of urban Indian working women will help sustainable fashion marketers to attract and maintain their target consumer segment. The study is based on notable past research and two set of questionnaire surveys followed by subsequent data analysis. The findings suggest a scope for sustainable western business casual wear as a preferred choice of clothing in work environments among a new emerging class of women in urban India.
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Venkatasubramany Iyer, Kavitha, and Anupam Siddhartha. "Brand placement in Web Series: Assessing consumer attitudes in India." Innovative Marketing 17, no. 2 (April 28, 2021): 33–44. http://dx.doi.org/10.21511/im.17(2).2021.04.

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Reports indicate that 49% of adults in India spend at least 2-3 hours consuming OTT media, rather than watching conventional television. With such changes in the way the general population is exposed to content, brands have also been adapting to the new patterns that this study investigates. This study was conducted to assess consumers’ attitudes and acceptance towards brand placement in the novel media format of web series based on the Technology Acceptance Model (TAM). This study, based on a survey of 278 individuals from Urban India settings, was conducted using a self-report questionnaire adapted from F Davis’s Perceived Usefulness, Perceived Ease of Use and User Acceptance of TAM questionnaire (1989). The study supports TAM and recognizes that the frequency of viewing Web Series directly relates to brand recall (R = 0.57, p < .001). Product/brand placement yields brand awareness for unknown or unpopular brands and provide evidence for higher engagement with the placement when the audiences have pre-existing positive attitudes towards the brand (t (277) = 27.11, p = .01). This study also confirms that TAM as a relevant model can be applied to understand how regularity and duration of viewing affect attitudes towards brands and their placement in Web Series. Brand placement in Web Series is perceived as useful and largely determines brand name recall. Thus, marketers should strategically consider using brand placement in Web Series as a part of their marketing communication plan, especially as this media with other related forms of advertisement are important for brands to keep up with the industry’s communication challenges.
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Dissertations / Theses on the topic "Consumers – India – Attitudes"

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Wiberg, Johan, and Joakim Månsson. "Consumers' perceptions of social media advertisements : a cross-cultural comparison among Sweden, India, and Japan." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20613.

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The development of technology in the 21st century has led to extensive use of various social media platforms worldwide among consumers as well as businesses, which has led to an increased number of advertisements on social media across borders, where they may face differences regarding how their advertisement is perceived considering cultures, religions, and traditions. These cultural factors make it crucial for companies to recognize local cultural differences to succeed globally. Qualitative data collection with semi-structured interviews with fourteen participants from Sweden, India, and Japan was implemented to determine whether there are discrepancies concerning individual perceptions towards social media advertisements. The interviews were conducted by participants taking part in an artificial and recorded Facebook feed consisting of advertisements connected to four of Hofstede's dimensions, as well as pictures, and posts. The empirical findings suggest that the participants' perceptions are subjective and highly individual, but similarities could be linked to their attitude, brand recognition, imagery, and interest. In addition, when considering the Hofstede's model, it indicates that culture infuses the participants perception of the advertisements connected to all four dimensions examined in terms of femininity, masculinity, individualism, collectivism, restraint, indulgence, and power distance. However, the dimensions had less measurable effect related to national culture among the participants regarding each represented nation. With the results of this study, we hope to contribute with increased insight into how consumers based on their national culture can interpret advertisements on social media.
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George, Anne. "Parents' Knowledge and Attitudes About Immunization in India." DigitalCommons@USU, 2004. https://digitalcommons.usu.edu/etd/2634.

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Childhood immunization is acknowledged as being a crucial health intervention for children. Immunization rates of children may vary depending on their parents' knowledge and attitudes about the issue. The focus of this study is on parents' knowledge and attitudes about immunization, and employs Urie Bronfenbrenner's ecological systems theory. A questionnaire was administered to 233 parents in India to explore the issues of parental immunization knowledge and attitudes. Correlates of parental knowledge and attitudes that were explored included gender, education, respondents' immunization status, and children's immunization status. Sources of parental knowledge about immunization were also examined. Overall, parents in this sample had a high level of awareness and positive attitudes about immunization. Parents' knowledge about immunization was correlated with their attitudes on immunization. Gender was correlated with parents' knowledge about immunization, but not their attitudes, with females having greater awareness about immunization than males. Parental education, parental immunization status, and children's immunization status were positively correlated with both knowledge and attitudes about immunization. Doctors and health care settings were the major sources of information abo ut immunization for parents in this sample. Implications for research, policy, and education are discussed.
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Khara, Tani. "What are consumer attitudes in urban India like towards ethical food products and what influences their attitudes?" Thesis, Curtin University, 2015. http://hdl.handle.net/20.500.11937/1656.

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This study explores the attitudes of India’s urban middle class consumers towards ethical foods, while also understanding what influenced these attitudes. It revealed a range of diverse attitudes towards ethical foods, many of which were unique to Indian culture. While globalisation is transforming urban consumption habits, India’s consumers are also retaining their traditional values which, in turn, have influenced these attitudes. Against the backdrop of change, this study highlighted the role and significance of sustainable consumption in urban India.
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Dempsey, Melanie A. "Values, attitudes and purchase intentions, Indian students as consumers of green laundry detergents." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape7/PQDD_0004/MQ43158.pdf.

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Dixit, Sushil [Verfasser]. "Private Labels in India. An Analysis of Consumer Perception and Attitude / Sushil Dixit." Munich : GRIN Verlag, 2015. http://d-nb.info/1097462773/34.

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Varsha, J., Rohitkumar Trivedi, V. Joshi, and A. Daswani. "Does explicit comparative advertising affect Indian consumers’ attitudes towards low and high-involvement product?" 2013. http://hdl.handle.net/10454/15652.

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With increasing use of explicit comparative advertisement to get share of consumers’ mind and influence their purchase decision in western context, the same is now used extensively in emerging markets like India. However, there has not been sufficient research to understand the effectiveness of explicit comparative advertisement in low and high-involvement product categories. Therefore, the purpose of this paper is to attempt to understand the effectiveness of explicit comparative advertising on consumers’ attitude and purchase intention (PI) towards high and low-involvement products. The study carried out experimental treatments with 2 × 2 factorial design among 200 Indian young consumers who were in the age group 18-25. The independent variables were product categories and type of advertising (comparative and non-comparative) and dependent variables were consumer attitude and PIs. It was found that the comparative form of advertisement developed favourable response towards the advertisement, rather than towards the brand or PI. The study found that comparative advertising is effective for high as well as low-involvement product category in changing the consumer’s attitude towards the advertisement. The research has used print media for conducting the experiment. It can be inferred that comparisons should be supplemented with additional information in the form of the unique features and associated emotions and feeling of the product in order to develop favourable attitude towards the brand and PI. Comparative advertising is a growing domain and there has been very little contribution by the researchers specially on high and low-involvement product categories.
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Brijball, Sanjana. "A study of the attitudinal and behavioural dimensions of Indian consumers to brand loyalty." Thesis, 1993. http://hdl.handle.net/10413/7849.

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This study examines the attitudinal and behavioural dimensions of Indian consumers, in the Chatsworth area, to brand loyalty. A survey was undertaken in the designated area and data for the investigation was obtained from a sample of 237 households, drawn by means of the stratified random sampling technique. The data was qualitatively and quantitatively analysed using numerous descriptive and inferential statistical techniques. The findings indicate that Indian consumers are more brand loyal to food than to non-food products. This result reflects that the type of merchandise involved and the relative strength of brands have an important influence on brand loyalty. Furthermore, Indians are rational buyers, who evaluate the cost and benefits of products, and increasingly consider the purchases of house brands as opposed to branded products. The determinants of brand loyalty for products in general. was found to be quality, whilst the main product evalutation criteria for food items is freshness, followed by nutritional value. The majority of consumers do not base their judgement of quality on price. Finally, non-brand loyal buyers assign higher ratings to product attributes on most of the specific products studied, than brand loyal consumers.
Thesis (M.Admin.)-University of Durban-Westville, 1993.
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Books on the topic "Consumers – India – Attitudes"

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The $10 trillion prize: Captivating the newly affluent in China and India. Boston: Harvard Business Review Press, 2012.

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Kumar, S. Ramesh. Conceptual issues in consumer behaviour: The Indian context. Delhi: Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006.

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Globalization, consumer culture and identity: The middle class in a postmodern society. Jaipur: Rawat Publications, 2011.

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Misra, Girishwar, ed. Psychology: Volume 3. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780199498864.001.0001.

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This survey of research on psychology in five volumes is a part of a series undertaken by the ICSSR since 1969, which covers various disciplines under social science. Volume Three of the survey, Psychology of Organizations, focusses on some of the important facets of organizational behaviour. Research in the work setting has observed that factors like family responsibilities, non-work events, and employment-related legislation also influence work behaviour. Today, technology is increasingly playing greater role in organizational settings and workplaces are becoming more and more diverse in their social compositions. In addition, work is increasingly being accomplished by teams rather than by single individuals. The performance in work settings is not determined by the mental and physical abilities but by other attributes such as personality, interpersonal skills, and emotional intelligence. Work is also becoming complex, as people who participate in the activities at workplace often interact in complex ways. In this scenario, worker motivation is becoming a key challenge as it influences organizational performance. This volume examines issues of motivation, performance, and leadership in Indian organizations, along with consumer concerns in India. It explicates the dynamics of organizational performance and analyses the impact of employees’ negative attitude, affect, and behaviour in the corporate setting. The contributors also study moral and ethical dimensions of the corporate life and look at the way consumption practices have evolved in contemporary India. This volume also presents a model of ethical leadership based on Guna theory and principle of Karma appropriate for Indian setting. It explores the potential of inspirational meta value for revamping the corporate functioning and overcoming corruption and other malpractices.
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Book chapters on the topic "Consumers – India – Attitudes"

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Singh, Satyendra. "Attitude of Indian Consumers toward Wine: Pleasure versus Prescription." In Business Practices in Emerging and Re-Emerging Markets, 119–32. New York: Palgrave Macmillan US, 2008. http://dx.doi.org/10.1057/9780230611016_6.

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Bardey, Aurore, Utkarsha Mehdiratta, and Rose Turner. "Fashioning the Future Generation: Generation Z Indian Consumers’ Attitudes Towards Western and Indian Fashion." In Fashion Marketing in Emerging Economies Volume II, 19–48. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-07078-5_2.

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Mishra, Prashant, Tinu Jain, and Manoj Motiani. "Have Green, Pay More: An Empirical Investigation of Consumer’s Attitude Towards Green Packaging in an Emerging Economy." In India Studies in Business and Economics, 125–50. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-3123-6_7.

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Neelamegham, S. "Media Revolution in a Multicultural Society: A Study of Effectiveness of TV Commercials on Indian Consumers’ Attitude and Behaviour." In Proceedings of the 1998 Multicultural Marketing Conference, 151. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17383-2_25.

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Singh, Devinder Pal. "Integration of TAM, TPB, and Self-Image to Study Online Purchase Intentions in an Emerging Economy." In Mobile Commerce, 374–93. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2599-8.ch020.

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E-commerce offers significant opportunity for retailers in emerging markets like India due to the growing Internet popularity and rising incomes. But the Internet penetration growth does not commensurate with the online retail sales. This necessitates unraveling and understanding the online buying behavior. This paper employs ‘Theory of planned behavior (TPB)', ‘Technology acceptance model (TAM)' and self-image to unfold the online consumer behavior. It proffers an integrated model of online consumer behavior by integrating the self-image variable with the TPB and TAM models. The study tests the various components of integrated model and find that attitudes, subjective norms, self-image, and self-efficacy significantly impact online purchase intentions. The study makes significant theoretical contributions and provides valuable insights into the consumers' online purchase behavior.
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Garg, Preeti. "Impact of Digitization on Commercial Banking Services." In Technological Innovations for Sustainability and Business Growth, 71–90. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9940-1.ch006.

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The chapter gives us an overview and defines digitization and financial services and how both of the verticals can be incorporated into each other. It aims to determine factors that influenced consumer attitude towards online banking, discrepancies faced by the consumers in online banking, the degree of satisfaction among the consumers and their background of the Indian banking system. How the banking system in India is categorized is included. The chapter defines the various functions of commercial banks and the myriad services they provide. In order to conduct the research, a questionnaire was prepared. It is attached below. Descriptive analysis has been done.
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Jagani, Khyati, Falguni Vasavada Oza, and Himani Chauhan. "Customer Segmentation and Factors Affecting Willingness to Order Private Label Brands." In Advances in Marketing, Customer Relationship Management, and E-Services, 227–53. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0257-0.ch011.

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E-grocery as a retail service of delivering grocers to consumer's door step is a new phenomenon for Indian consumers. Private label brands of e-grocery retail creates a new level of complication for consumers. As consumers are familiar with private label brands of popular supermarkets through past experience, they are not aware about private label brands of e-grocery retailer and therefore have not developed a level of trust with the private label brands making them reluctant to purchase private label brands from e-grocery retailers. However, there is lack of research done to understand the consumer attitude towards private label brands available on the e-grocery platform. Therefore, the purpose of the present study is to focus on two key areas: first, on types of private label brand buyers on e-grocery sites based on consumer reaction towards private label brands; and second, situations where consumers show their willingness-to-purchase private label brands on e-grocery site.
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Khare, Arpita. "Moderating Role of Demographics on Attitude Towards Organic Food Purchase Behavior." In Urban Agriculture and Food Systems, 396–413. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-8063-8.ch020.

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The purpose of the current research is to examine moderating role of demographics on attitude towards organic food purchase behavior. Environmental attitude components were classified as actual, verbal, and affect commitment. Data was collected through survey technique in six cities across India. The findings revealed that consumers' attitude towards organic food purchase was influenced by attitude components of Actual and Verbal commitment and moderated by demographic factors of income, gender and age. The findings can be of use to firms marketing organic food brands in India. Environmental attitude factors and demographic factors like income, age, and gender can be used for profiling consumers. With increased growth of organic food market in the country, green marketing and organic food products are upcoming research areas. There is limited research on Indian consumers' attitude towards organic food products. The findings can provide valuable insights to companies marketing these products in the country.
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Bhattacharya, Sreedeep. "‘If Your Jeans Are Original, How Come Everyone Else Has One?’." In Consumerist Encounters, 27–62. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190125561.003.0002.

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This chapter deals with exclusionary strategies and their representations in colonial, postcolonial, and post-liberalization phases in India. Citing a wide range of secondary sources, it establishes how exclusionary strategies and conscious social distancing were central to the formation of middle-class identity in the colonial and postcolonial India. The author argues that middle-class attitudes towards consumption were characterized by a certain degree of restraint and thrift. However, in the post-liberalization phase, there is an erosion of that miserly attitude towards a guilt-free consumption, leading to unapologetic material indulgences. This chapter looks at popular visual registers such as advertisements to argue how the exclusionary zeal increasingly is visually mediated and manifested through portrayals of exclusivity. It particularly focuses on apparel advertisements that emphasize the ideas of class, exclusivity, and difference. It asserts that the visual aspects of commodity have become exterior markers of difference, as the desire for distinction is more visceral than before.
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Rajabi, Mahdi, Nathalie Dens, and Patrick De Pelsmacker. "Self-Brand Congruity and Brand Communication." In Marketing and Consumer Behavior, 1411–27. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch069.

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Brand communication through advertising plays an important role in developing strong brands in emerging markets, especially in India. This chapter investigates how ethnocentrism moderates the effects of advertising adaptation levels (globalization, glocalization, and localization) on Indian consumers' ad evaluation and self-brand congruity. It uses self-brand congruity to explain the psychological reasons behind the Indian consumers' preferential patterns of the levels of advertising adaptation. A 2 (local celebrity, global celebrity) x 2 (local verbal cues, global verbal cues) full factorial between-subjects experiment is set up with 219 Indian consumers. Ethnocentrism is measured at the individual level. Results show that highly ethnocentric individuals respond more positively (attitude towards the ad and self-brand congruity) to localization and glocalization advertising strategies compared to a globalization strategy, while lowly ethnocentric individuals do not respond differently to these strategies. The practical and theoretical implications as well as suggestions for further research are discussed.
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Conference papers on the topic "Consumers – India – Attitudes"

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Sathyanarayan, K., and K. Sugavanam. "Influenced Global Consumption Orientation impacts Global Brand Attitude with reference to Indian Consumers’ perspective?" In Proceedings of the 9th Annual International Conference on 4C’s-Communication, Commerce, Connectivity, Culture, SIMSARC 2018, 17-19 December 2018, Pune, MH, India. EAI, 2019. http://dx.doi.org/10.4108/eai.18-12-2018.2283811.

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R, Surjit. "A study on consumer attitude towards window display and layout of an apparel retail store." In Proceedings of the First International Conference on Combinatorial and Optimization, ICCAP 2021, December 7-8 2021, Chennai, India. EAI, 2021. http://dx.doi.org/10.4108/eai.7-12-2021.2314518.

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