Dissertations / Theses on the topic 'Consumer'
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Gershoff, Andrew David. "Consumer agent selection : sensitivity to task dependence /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.
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Downey, Hilary. "Consumer Identity: The Case of Home Confined Consumers." Thesis, Queen's University Belfast, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.492147.
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This thesis focuses on the lived consumption experiences that home confined consumers employ to retain an identity in absence of direct marketplace interaction. Home confined consumers account for a significant percentage of the population that are termed disabled. Disability itself has not featured highly on the marketing and consumer behaviour research agenda, the case of home confinement has not been addressed. This research aims to contribute to understanding and personal knowing about this population. The research adopted an interpretivist approach and drew on a radical constructivist epistemology to capture the lived experience and personal knowing of home confinement. This methodology has not been employed within the consumer research discipline. Three individual cases of home confinement were explored over a two-year period by means of ongoing 'conversational' style interviews. This thesis argues that home confined consumers are actively involved in the identity construction process. The findings illustrate the diversity of the home confined experience, and the overriding need to establish an identity that is both in keeping with the personal reality of the lived experience, but, one that will equally establish an identity as stemming from an abelist perspective. The study accommodates the Consumer Response Model introduced recently into disability studies, which aims to capture the lived experience and is in keeping with the agenda of Consumer Culture Theory. This study also acknowledges the implications of the Transformatory Consumer Research agenda in relation to consumer wellbeing. Far from being the powerless, weak, and feeble consumers generally depicted in literature, the home confined consumers in this study overcome many barriers to consumption to remain active, powerful, independent agents of change, 'within' an abelist society. In conclusion, the study highlights survival consumption behaviour, in both physical and emotional terms, as the ability to capture not only abelism but also a non-institutionalized freedom. Supplied by The British Library - 'The world's knowledge'
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Herbst, Ruben Andreas. "Customer preferences with regard to milk packaging." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15967.
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The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer preferences with regard to milk packaging in the Nelson Mandela Bay (NMB) area. The purpose was to develop a better understanding of customer preferences so that packaging could be designed to satisfy customer expectations and needs. The research design was based on a quantitative approach (non-experimental) and the study was descriptive in nature. The measuring instrument was a self-developed questionnaire, which was developed based on the literature study and previous empirical studies conducted by Adam and Ali (2014a) and Ahmed, Pumar and Amin (2014). The sample consisted of 199 adult shoppers in the Nelson Mandela Bay area, selected through snowball and quota sampling. Data was collected with the help of fieldworkers, coded into Microsoft Excel and processed with statistical software. Descriptive statistics and canonical correlation analysis were used to identify customer preferences and relationships between the different dimensions of milk packaging. The results revealed that size, materials, convenience in handing and product information (expiry date) were important. Colour and design were not regarded as important by the target group.
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Wintrip, Sam. "From consumer to consumer-provider." Thesis, University of East London, 2012. http://roar.uel.ac.uk/1888/.
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Recent years have seen increasing recognition for new forms of offering ‘mental health service,’ both within the voluntary and statutory sectors. One example is the provision of support by those operating within formal ‘peer support worker’ roles. This ‘peer support’ is purportedly guided by principles of recovery, mutuality and recognition of the value of ‘experiential knowledge.’ In some settings, the employment context and the construction of peer support as an ‘intervention’ may have contributed to the ‘professionalisation’ of interactions between ‘peers.’ There is precedent in the peer support literature to suggest that this may pose challenges to peer supporters, called upon to maintain identities as ‘service users’ and ‘workers.’ This study adopted a narrative approach to examining issues of identity in a group of eight peer support workers, employed across three different settings. Each was interviewed individually according to an open format, and transcripts were analysed in order to develop ‘core narratives’ of being and becoming a peer support worker. These narratives took progressive forms, and were similar in structure and theme to stories of recovery, stressing ideas of ‘enlightenment,’ ‘restitution’ and transformation in meaning of painful experiences. Additionally, participants ambiguously constructed peer support as ‘normal human’ / ‘professional’ relationships. It was argued that peer supporters were engaged in constructing ‘desirable selves’ away from previous stigmatized identities, but also accounting for themselves as possessing ‘authority over subjectivity’ in line with their roles. The roles were said to lend sanction to stories about the self as recovered. It was suggested that ambiguity in role construction reflected ambiguous role definition in some contexts, in addition to a response to the ‘professional’ language of the interviewer. A key recommendation was that peer support projects should be supported to develop free of the imposition of mainstream models of helping.
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Rejanovinschi, Talledo Moisés. "Dilemmas to consume justice: some scopes of procedural protection of the consumer administrative procedure and consumer arbitration." Pontificia Universidad Católica del Perú, 2015. http://repositorio.pucp.edu.pe/index/handle/123456789/116133.
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This paper argues that the consumer should choose the procedural mechanism that satisfies their need to resolve a dispute and being compensated. Also, the administration, in order to defend rights of consumers, must have the authority to prefer the Constitution through diffuse constitutional control.El presente documento plantea que el consumidor debe escoger el mecanismo procesal que pueda satisfacer de mejor manera su necesidad de resolver una controversia y de ser indemnizado. Asimismo, la administración, en defensa de los derechos de los consumidores, debe contar con facultades para preferir la Constitución mediante el control difuso.
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ATIK, DENIZ. "Consumer desires in fashion: interagency of consumers and producers." Doctoral thesis, Università Bocconi, 2006. http://hdl.handle.net/11565/4049947.
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Duh, Helen Inseng. "Money attitudes and materialism among generation Y South Africans: a life-course study." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1008612.
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Materialism has long been a subject of interest to researchers. More negative than positive consequences have been reported from studies on the lifestyles of materialists. For example, increased consumer and credit card debt, shrinking saving rates, increased number of consumers filing for bankruptcy, lower levels of life satisfaction and the depletion of natural resources are reported to be emanating from the increasing levels of materialism in societies. It is thus important to investigate the factors that can be implicated for the growth of materialism. Most of the studies attempt to explain materialism at a given point in time in isolation of the events people have experienced in their early life or childhood. Realizing that this practice is a shortcoming in consumer research, there is a call that consumer behaviour, such as materialism, be studied as a function of past life experiences using the life-course approach. While few studies have applied this approach to understanding materialism, little is known about the psychological processes that link childhood family structure to materialism. It is against this background that this study used the life-course approach to study how childhood family structure affects materialism through psychological processes of perceived family resources (tangible and intangible), perceived stress from the disruptive family events, and money attitudes of Generation Y South Africans. The study also assessed the moderating role of money attitudes on the relationship between childhood family experiences and materialism. Money attitude dimensions of status, achievement, worry, security and budget were introduced to broaden the life-course study of materialism because they are reported to begin in childhood, to remain in adulthood and they function in the background of every behavioural intention and action. Generation Y (commonly reported to be born between 1977 and 1994) were the subject of this study, because the literature reviewed revealed that these emerging consumers are not only numerous (about 30 percent of South Africans are Generation Y), have considerable influence and spending power, but most have been raised in disrupted single-parent/income families. With reports from family sociologists on the outcomes of divorce and single-parenthood (for example, stress, inadequate family resources, and low self-esteem) questions were raised as to how these outcomes would affect Generation Y money attitudes and materialistic values. Ten hypotheses were formulated to empirically answer the research questions. Using quantitative methodologies based on the nature of the research questions and problems, data were collected through online questionnaire from 826 business undergraduate students from the Nelson Mandela Metropolitan and Western Cape Universities. University-aged respondents were appropriate for this study since they are ideally suited to remember their past family circumstances and must have already formed consumption habits, attitudes and values at their age. The first research problem was to evaluate how two of the life-course theoretical perspectives (i.e., family resources and stress) selected for this study would explain the materialistic values of Generation Y South Africans raised in non-intact (did not live with both biological parents before 18th birthday) and intact (lived with both biological parents before 18th birthday) family structures through the money attitudes adopted. The results showed that even though a significant difference in perceived family resources (both tangible and intangible) and stress was found between subjects raised in non-intact (or disrupted) and intact families, the difference in materialism as a whole was not significant. In terms of the three materialistic values of success, happiness and centrality, subjects raised in disrupted families significantly scored higher in the happiness dimension. For the money attitude dimensions of status, achievement, worry, budget and security they significantly scored higher in the worry money attitude. Results of the correlation analyses showed that perceived decrease in tangible (food, clothing and pocket money) family resources was a childhood factor that affected later worry money attitude to significantly and positively influence all of the three materialistic values. Perceived decreases in intangible family resources (for example, love and emotional support) negatively affected the symbolic money attitudes of status and worry, which in turn, positively affected only the happiness dimension of materialism. Perceived increase in stress positively affected all of the symbolic money attitudes of status, worry and achievement. These, in turn, positively influenced only the success and happiness materialistic values. The second research problem was based on an assessment of the moderating role of money attitudes on the childhood family experiences to materialism relationship. Using hierarchical regression analyses, it was found that only the achievement and worry money attitude dimensions moderated the family resources to materialism relationship. This means that when subjects hold higher worry and achievement money attitudes, an increase in family resources (tangible and intangible) will have less effect in reducing materialistic tendencies. For the stress to materialism relationship, only the worry money attitude dimension had a moderating effect, meaning that when higher worry money attitude is held, an increase in stress from family disruptions would have a greater effect in increasing materialistic tendencies. None of the five money attitude dimensions did, however, moderate the childhood family structure to materialism relationship. The results of this study do not only have theoretical implications, but also provide valuable information to consumer-interest groups, banks and retailers, especially in terms of the money attitudes of Generation Y consumers in South Africa.
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Kurniawan, Sri Hartati. "Consumer decision-making in product selection and product configuration processes /." View abstract or full-text, 2004. http://library.ust.hk/cgi/db/thesis.pl?IEEM%202004%20KURNIA.
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Thesis (Ph. D.)--Hong Kong University of Science and Technology, 2004.Includes bibliographical references (leaves 177-189). Also available in electronic version. Access restricted to campus users.
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Jones, Pamela Blythe. "Knowledge of consumer rights and unfair and deceptive practices : a comaparison of older and younger consumers /." This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-03122009-040846/.
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Rodríguez, García Gustavo Manuel. "¿Who is going to consume the consumer arbitration?: the problematic case in favor of access to consume’s justice." THĒMIS-Revista de Derecho, 2018. http://repositorio.pucp.edu.pe/index/handle/123456789/123841.
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Consumer arbitration seeks to resolve, on a voluntary, fast and legally binding way, conflicts between consumers and suppliers. Consequently, the consumers obtain a definitive solution to the problems arisen with companies in a much shorter term and even receiving compensation for damages. However, what happens when access to this procedure is no longer universal for all consumers?.In this article, the author reveals the problems surrounding access to consumer justice and to discover whether national mechanisms, as designed, actually achieve their protection objectives.El arbitraje de consumo busca resolver de manera voluntaria, rápida y con carácter vinculante, los conflictos entre consumidores y proveedores. Así, los consumidores obtienen una solución definitiva a los problemas surgidos con empresas en un plazo mucho más corto; además de recibir una indemnización por los daños ocasionados. Sin embargo, ¿Qué pasa cuando el acceso a este procedimiento ya no es universal a todos los consumidores?.En este artículo, el autor busco revelar los problemas en torno a acceso a la justicia del consumo y descubrir si realmente los mecanismos nacionales, tal como están diseñados, cumplen sus objetivos de protección.
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Pleasant, Jamie Tyrone. "A model of consumer behavior for understanding purchase intent of subcultures : the Ethnic Consumer Purchase Intent Model (ECPIM)." Diss., Georgia Institute of Technology, 1999. http://hdl.handle.net/1853/29519.
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Park, Jae-Jin. "Understanding consumer intention to shop online : a model comparison /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3091952.
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Abu, Hasan Zuha. "Interpreting green consumer behaviour : an exploratory examination of Cardiff consumers." Thesis, Cardiff University, 2011. http://orca.cf.ac.uk/24494/.
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Despite the popularity of consumers‘ environmental behaviour choices, little research has been forthcoming which analyzes green behaviour across different situations in a systematic way. A particularly relevant stream of research to explain the situational effect on consumer environmental behaviour is the Behavioural Perspective Model (BPM). A key insight of the BPM is of the anticipated benefit consumers acquire and the impact of the environment that surrounds consumer choice. The aim of the research is to interpret consumer environmental behaviour across different situations in a systematic way by using the BPM. Due to the exploratory nature of the study, a mixed method approach was used among Cardiff consumers. The first study involved standardized open-ended interviews (N=30). Panel experts were also invited to take part in the BPM Contingency Definition Test. The second studies were conducted via survey (N=200), which provided data on 1,600 consumer situations. The findings from the consumers‘ verbal responses to descriptions of eight consumer environmental situations confirm the predictions raised by the BPM interpretation of consumer choice. Mehrabian and Russell‘s affective (Pleasure, Arousal, Dominance) and behavioural variables (Approach and Avoidance) showed significant main effects. The one-way ANOVA and Tukey‘s HSD analysis provide support for the patterns of the affective and behavioural variables for the BPM contingencies categories. Furthermore, the actual differences in the variables means scores of the groups were large (eta squared = between 0.1 and 0.4). The discriminant analysis justified the predicted capability of the BPM. Two-way interaction effects between affective variables were also identified. In summary, this study shows that the application of the model is not only empirically limited to familiar themes of consumer research but also applicable to different consumer environmental behaviours.
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Raska, David. "Licensing and fluency of sacrosanct experience recall." Pullman, Wash. : Washington State University, 2009. http://www.dissertations.wsu.edu/Dissertations/Spring2009/d_raska_031009.pdf.
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Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.
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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.
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Westberg, Kathleen J. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.
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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing
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Dodd, Melissa D. "Corporate social responsibility and consumer purchase intention." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/647.
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Lin, Pei-Shiuan Lily. "Insights into consumer-to-consumer punishment decisions." Thesis, University of British Columbia, 2013. http://hdl.handle.net/2429/44167.
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Social norms are common in our daily lives, and violations of these norms are just as prevalent. While the topics of norm violations and punishment have been studied in disciplines outside of consumer research (e.g., sociology, psychology), research efforts have not examined consumers’ reactions toward another consumer who violates well-established norms in consumption contexts. The present research seeks to fill this void by introducing and investigating the concept of consumer-to-consumer punishment.
Across seven experimental studies, this dissertation first provides insight into how consumers make punishment decisions toward fellow consumers. It then sets out to understand the downstream effects of norm violations and consumer punishment decisions. Based on the conceptualization that violations disrupt social order, and that social order can be restored through the punishment of norm violators, the first four studies of the dissertation highlight three factors that are critical in consumers’ punishment decisions. First, when a third party in the consumption environment restores social order through punishment, consumers will refrain from punishing further (study 1). Second, punishment is mitigated when the norm violator faces an unjustified adversity, as punishment would create a further imbalance in social order (studies 2a and 2b). Third, the level of punishment required to achieve social order is reduced for a higher status norm violator (study 3).
The next three studies explore how norm violations and punishment decisions can negatively impact consumers’ consumption experience. Not only do norm violations result in an increase in punishment behavior, they also result in more negative ratings of the products (study 4). Interestingly, the normative nature of the store policy in place (norm reinforcing vs. norm licensing) was not shown to effectively mitigate these negative consumption evaluations (study 5). The last study demonstrates how the negative ramifications from norm violations can be offset by the punisher. Specifically, evaluations of consumption experience improved when a third party (i.e., store employee) took on the role of the punisher (study 6).
Finally, the dissertation discusses the theoretical contributions of the current work, identifies important managerial implications, and suggests multiple avenues for future research.
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Cestre, Ghislaine. "Assessing consumer preferences in the context of new product diffusion." Thesis, McGill University, 1992. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=70256.
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The possibility for different kinds of adopters, along Rogers' (1962) categorization, to display different preference patterns regarding a product's features, is investigated. The moderating role of diffusion-related variables, namely a product's newness and the extent of interpersonal communication, is assessed.It is hypothesized that a respondent's evaluation of product descriptions can be influenced by the diffusion context which characterizes them. An attempt is made to show that such a context can be used to elicit different "best product" alternatives for different stages of the adoption curve and, prior to market introduction, can help predict time-dependent changes to be made to the product's features as adoption takes place.
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Ozcan, Timucin. "Involuntary switching behavior in restricted decision environments : consumer responses to stockouts /." View online ; access limited to URI, 2008. http://0-digitalcommons.uri.edu.helin.uri.edu/dissertations/AAI3328726.
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Smith, Robert J. "The impact of modular design on product use and maintenance." Thesis, Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/28227.
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Lourenço, Jacqueline Areal. "Children consumer behaviour field lab: the Nestum consumer." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10285.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe goal of this work project is to help Nestum understand its consumers as to better comprehend the needs, tastes and routines of the target consumer, children with ages between 6 and 10. Knowing one's consumers is vital to stay relevant and also understand how to innovate and differentiate in a day and age where private labels are increasingly becoming consumed which has a negative impact on brands such as Nestum. Additionally with the ever more diverse and connected worlds, cultures and habits are being changed which affect how, when and what products are consumed. In conclusion, the main goal of this work project is to understand what children are eating, what are their routines and habits as to help Nestum remain relevant as a brand with a strong cultural attachment in Portugal.
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Solano, Alexis A. "Willingness to pay for organic and natural foods do the definitions of these terms affect consumer behavior? /." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 147 p, 2008. http://proquest.umi.com/pqdweb?did=1654490071&sid=5&Fmt=2&clientId=8331&RQT=309&VName=PQD.
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Dadswell, Erin. "Consumer-company identification : a study of relationships between consumers and companies /." [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18513.pdf.
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REIS, PATRICIA GROSSI. "FOOD CONSUMPTION: THE RISK ON CONSUMER BEHAVIOR OF LOW-CLASS CONSUMERS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2006. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8346@1.
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COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOREste estudo investiga o comportamento do consumidor de baixa renda frente aos riscos inerentes à escolha dos itens que compõem sua cesta de alimentação. A restrita renda desta população limita a realização de gastos adequados com educação, saúde, recreação e outras necessidades, fazendo com que a escolha da cesta de alimentos tenha um peso especial na expressão dos seus desejos e preferências. Este fato aponta para uma percepção mais aguçada dos riscos incorridos durante a seleção da cesta, algo naturalmente mais trivial para indivíduos que dispõem de mais recursos. Como este consumidor não tem recursos para refazer compras equivocadas ou corrigir experiências negativas de consumo, a frustração proveniente de possíveis erros na escolha de produtos pode sair cara. A análise dos fatores geradores de risco e de suas respectivas estratégias de mitigação, propostos por este estudo de natureza exploratória, revela a complexidade típica de decisões sujeitas a múltiplas restrições.
This study investigates the behavior of low-income consumers when faced with the inherent risks associated with choosing the food items that make up their regular diet. Their restricted budget limits expenditures on necessities such as education, healthcare and entertainment, which in turn, gives the choice of food items a special role in the expression of these consumers` wishes and preferences. This suggests that low-income consumers have a more acute perception of the risks incurred during the selection of the items, something perceived as trivial for wealthier individuals. Since these consumers has no extra resources to undo their mistakes or fix negative consumption experiences, the frustrations spawned from possible purchase errors may be high. The analysis of the risk generating factors and their respective coping strategies, proposed by this exploratory study, reveals the typical complexity of decisions that are subjected to multiple restrictions.
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Kim, Junghyun. "Lonely Consumers: When, How, and Why Does Loneliness Influence Consumer Behavior?" Diss., Virginia Tech, 2017. http://hdl.handle.net/10919/77519.
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Although the advance of social media has enabled people to build social connections much more easily than ever before, loneliness—an aversive feeling of being isolated and disconnected—persists in modern society. In this dissertation, I examine when, how, and why loneliness influences consumer behavior. First, I develop an experimental method to induce loneliness and identify a circumstance that experimenters can obtain a successful loneliness priming effect. Across three experiments, I demonstrate that the same loneliness primes produce different loneliness responses based on the availability of cognitive resources. Specifically, participants who are cognitively depleted tend to rely on responses evoked by the loneliness primes (showing the intended loneliness priming effect) while those with abundant cognitive resources are not affected by the loneliness primes. Building on the findings from Experiments 1-3, I investigate how loneliness affects consumer behaviors in two different marketing contexts, nostalgic product consumption and charitable giving by focusing on how consumers cope with loneliness through consumption. In Experiments 4-5, I demonstrate that consumers who lack cognitive resources tend to form positive attitudes toward nostalgic products when experiencing loneliness. In Experiments 6-7, I show that lonely consumers with limited cognitive resources are likely to donate money to a charitable organization. Additionally, I find that consumers can regulate feelings of loneliness by spending money either for themselves (i.e., nostalgic products) or for others (i.e., charitable giving). This dissertation contributes to our understanding of loneliness in marketing by identifying a circumstance in which such emotional distress significantly influences consumer behavior and by showing how consumers spend money to cope with loneliness.Ph. D.
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Buxton, Ian. "Use of synaesthesias and informal consumer communities in empowering wine consumers." Master's thesis, University of Cape Town, 2010. http://hdl.handle.net/11427/16398.
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Includes bibliographical references.A three phase investigation into the utility of wine consumer opinion as a viable source of information to wine consumers in South Africa. The research demonstrates that existing marketing and expert opinion is inappropriately constructed, using paradigms that are overly simplistic or language that is not valued by consumers. The paper further investigates the use of visual representations of wine to communicate the "tasting notes" of consumers, providing a first access trigger which can be quickly and accurately interpreted into an assessable taste for the wine. Lastly it examines the benefits of using consumers to provide narrative reviews of the wine, in whatever terms they choose, to represent the consumption experience of the wine.
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Ashley, Christy A. "Information processing in consumer relationships : the effect of emotional commitment /." View online ; access limited to URI, 2006. http://0-wwwlib.umi.com.helin.uri.edu/dissertations/dlnow/3225310.
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Hanel, Vanessa K., and University of Lethbridge Faculty of Management. "Socially conscious consumer behaviour : the role of ethical self-identity in the use of mental accounting / Vanessa K. Hanel." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2010, 2010. http://hdl.handle.net/10133/2598.
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Consumers are becoming more socially conscious in their purchasing behaviours (Freestone & McGoldrick, 2008), and for some it is becoming a more salient aspect of buying criteria (Memery et al., 2005). Individuals‟ conceptions of themselves can influence behaviour (Aquino et al., 2009). An on-line experiment demonstrated the importance of consumers' ethical self-identity (ESI) in the mental processing of socially conscious consumer decisions. Findings reveal not only how individuals process decisions, but how they react to external stimuli. This study categorizes consumers into three levels of ESI, and shows differences and similarities between them. Individuals who feel an ethical orientation is part of their core self-identity were more inclined to mentally consult upon their previous behaviours when considering their current choice. Additional findings indicate that an assimilation effect took place; priming the environment led to more environmental purchase intentions (Herr, 1989). This study provides important insight into socially conscious consumer behaviour.viii, 102 leaves ; 29 cm
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Dyer, Serena. "Trained to consume : dress and female consumer in England, 1720-1820." Thesis, University of Warwick, 2016. http://wrap.warwick.ac.uk/90149/.
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The impact of burgeoning consumerism and a new ‘world of goods’ has been well established in scholarly research on eighteenth-century England. In spite of this, we still now surprisingly little about the consumer. This thesis seeks to recover the figure of the consumer and establish its position as a key economic and social player on both the domestic and international stage. It argues for a significant shift in conceptual and practical attitudes to the consumer over the course of the eighteenth century. The consumer became a positive and productive economic force, and increasing emphasis was placed on training and cultivating this figure throughout a person’s lifecycle. This thesis focuses on the female consumer of dress. Women of the elite and middling sort were often the agents through which concerns about luxury and commercial corruption were raised. They also regularly engaged in the production of the items they consumed, bringing into question the artificial division placed between production and consumption in scholarly work. In order to tackle the nuanced character of the female consumer of dress, this thesis adopts an interdisciplinary approach, combining traditional archival research with an examination of contemporary literary, visual, and material culture. This approach paints a picture of a skilled and knowledgeable consumer, whose economic and material literacy was trained from childhood, and maintained throughout the lifecycle.
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Fogelström, Emma. "The role of consumer knowledge towards more sustainable consumption patterns: The thoughts and attitudes of consumer information and knowledge among consumers." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23105.
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Denna kandidatuppsats fokuserar på relationen mellan konsumtion, konsumenter och miljöförändringar från ett holistiskt synsätt. Syftet är att undersöka konsumenters attityd och kunskap om konsumtion, välbefinnande, och miljöproblem. För min studie har jag använt mig av kvalitativa semistrukturella intervjuer och litteraturstudier. Resultatet av min studie visar att många av intervjupersonerna inte är bekanta med begreppet hållbar utveckling. Detta till trots hade dem kunskap om klimatförändringar samt miljömässiga och sociala problem relaterade till konsumtion. Välbefinnande beskrivs av intervju personerna, främst som ”att ha tillräckligt”, ex. boende, jobb, mat och speciellt att ha god hälsa. Ingen av de tillfrågade konsumenterna var nöjda med den tillgängliga informationen om konsumtion och olika varor, men de hade alla idéer om hur man bättre kan informera om konsumtion. De av konsumenterna mest upplevda barriärerna var tid för att planera inköp, avsaknad av information eller privat ekonomi.This study focuses on the relations between consumption, consumers and environmental change seen from a holistic perspective. The purpose of the study is to examine the attitudes and knowledge among consumers, about consumption, well-being, and environmental issues. To study these questions, I did personal qualitative semi-structural interviews and literature studies. My research showed that now many of the interviewed persons were familiar with the concept of sustainable development. However, the subjects showed to have good knowledge on climate change and other environmental and social problems related to consumption. To most of the interviewed persons, well-being meant to have “enough”, explained as housing, work, food, and especially good health. None of the consumers were satisfied with the information about different commodities and they all had different ideas of how information about consumption could be improved. The most experienced barrier to the consumer’s possibility to consume more sustainable, was time or rather lack of time in everyday life to plan the purchases, as well as personal economy.
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Martínez, Bárbara, and Sara Pérez. "Consumer Behaviour." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1595.
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The aim of this work is to understand the consumer behaviour. The research is going to be focus on the factors that influence the consumers behaviour. The purpose of this paper is to know the different aspects that the consumers have into account when they decide to use a certain product.
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Sigmon, Matt. "Consumer Goods?" Digital Archive @ GSU, 2009. http://digitalarchive.gsu.edu/art_design_theses/44.
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The purpose of this thesis is to extrapolate through research the conceptual underpinnings of a body of artwork created by Matt Sigmon. The thesis explains the work in relation to art historical references to readymade art and the dilemmas that arise when fine art is compared to consumer commodities.
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Lanier, Joshua. "Consumer theory." Thesis, University of Oxford, 2018. http://ora.ox.ac.uk/objects/uuid:8ab695ff-000e-4135-a893-83d00f5a2820.
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This thesis consists of three self-contained chapters covering topics in consumer theory. The first chapter presents an estimator for a Marshallian demand function which not only obeys all of the standard assumptions of consumer theory but will also converge to any true demand function which also obeys these standard assumptions. The second chapter explores Giffen behavior in the context of financial assets. The chapter finds that an agent with Maxmin preferences almost always displays Giffen behavior in some financial environments. Giffen behavior is also characterized for other classes of preferences. The last chapter, coauthored with one of my supervisors: John K.-H. Quah, develops a revealed preference test for weakly separable preferences in the spirit of Sydney Afriat. Unlike previous tests, ours does not impose concavity and applies to nonlinear budgets.
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Wallace, Rick L. "Consumer Health." Digital Commons @ East Tennessee State University, 2006. https://dc.etsu.edu/etsu-works/8776.
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Wallace, Rick L. "Consumer Health." Digital Commons @ East Tennessee State University, 2005. https://dc.etsu.edu/etsu-works/8788.
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Young, Melissa Marie. "Consumer Identity." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16844.
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The purpose of this thesis is to prove that despite consumers' impression that they are alone in deciding their consumption decision they are wrong. Consumers are manipulated on various levels by marketers. It is the marketer who decides what consumer identities should be created. Consumers are persuaded by marketers on different levels beginning with consumers' needs. Marketers begin by appealing to consumer drives, motivations and emotions to persuade their consumers to purchase their brand. On a more in-depth level marketers manipulate consumers by using a variety of human behaviour learning strategies to sway consumers' purchasing decisions. In addition, marketers use various environmental and social-environmental influences to control their consumers. Lastly, a practical example illustrating the multinational corporation Nike is used, to prove that marketers are aware of these different methods and use them to manipulate consumers. In the end of this paper it is very obvious that consumers are easily persuade by marketers. A consumer is only the puppet while the marketer is the puppet string master.
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Hellström, Charlotta, Emma Hammer, and Emma Martin. "Blog Influence on Consumer Information Search : From a Consumer’s Perspective." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26724.
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Title: Blog Influence on Consumer Information Search Authors: Emma Hammer, Charlotta Hellström & Emma Martin Tutor: Jonas Dahlqvist Date: 2015-05-11 Key Words: Blog marketing, information search, blog characteristics, blog influence, consumer behavior, online information, online communication Abstract Information search is crucial to consumers because it can potentially lead to better decision-making, therefor it is argued to be the most important aspect during the consumer decision process (Beatty & Smith, 1987; Schmidt & Spreng, 1996). The Internet has greatly impacted the way consumers search for information (Peterson & Merino, 2003). The easy access of online information has made consumers to turn to blogs as an information source, to find inspiration and to be entertained. Moreover, the opportunity to interact with bloggers increases trust and thus consumers feel a stronger connection to the information being shared (Piscopo, 2015). This thesis intends to analyze and describe what influences consumers to use blogs as an information source and why consumers continuously use blogs over traditional media. To be able to fully understand the use of blogs, the most influential characteristics of blogs affecting consumer behavior are investigated. This thesis discusses similarities and differences with existing literature concerning blogs and consumer behavior and intends to narrow the knowledge gap on the topic. To fulfill the purpose of this thesis, existing literature was carefully studied to gain knowledge of the topic and qualitative primary data was collected through personal interviews to gain insights from consumers’ perspectives among experienced blog readers. The interview questions were developed based on the theory and previous literature addressed in this study. The findings of our study indicated that all of the respondents were influenced to read blogs both internally and externally. Our study showed that consumers prefer using blogs as an information source over traditional media because it is easily accessible, free and more convenient. Finally, the continuous use of blogs was realized as a result of these blog characteristics explained by the respondents: familiarity, frequency, convenience, inspirational, humor and professionalism.
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Tabassum, Sinin, and Md Soud Al Fahad. "Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42327.
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Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. This is quantitative research in which the relationship between online reviews and consumer buying behavior will be tested. The research strategy of the study is an online survey. The sample size is 200 respondents considering confidence level 95% and confidence interval 7. Data editor IBM SPSS is used to performing the data analysis. Findings: High-low product involvement and high-low consumer expertise have an impact on the factor of online review (quality, quantity, and credibility) significantly and it affects the purchase intention of the consumer. The study created a conceptual model, which is adapted from the ELM model that considers expertise, involvement, perceived quality, quantity credibility of online consumer review and intent to purchase. This study found that the effect of review type (quality) on the intention of purchase was stronger for both experts and novice and both high-low involvement products. Depending on the level of involvement, the quantity of review on purchase intention increases but the quantity of review on the intention to purchase did not differ under both low involvement & high expertise. Again, individuals rely on source credibility when product involvement is low. But the credibility of the review did not differ on the purchase of intention under low involvement and low expertise situation. Research implications: This study applies the ELM model to measure the cognitive factor (review factor) and motivation factor (involvement and expertise) together. This study shows consumers with different levels of involvement and expertise prefer different levels of online review factors. The marketer could classify online review information into different category lines like the attribute-based review, benefit-based review, etc. and based on the analysis, the marketer can make a different plan for a different level of consumer (expert and involved consumer). Keywords: Quality, quantity, and credibility of review, Product involvement, consumer expertise, elaboration likelihood model (ELM Model).
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Shen, Hao. "The effects of procedural and declarative knowledge in consumer information processing /." View abstract or full-text, 2008. http://library.ust.hk/cgi/db/thesis.pl?MARK%202008%20SHEN.
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Li, Yuejin. "Consumer decision making styles: a comparative study among Motswana, Chinese and South African students." Thesis, Port Elizabeth Technikon, 2004. http://hdl.handle.net/10948/154.
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As the global marketplace becomes more integrated and consumer specialists develop an international focus, developing useful scales to profile consumer decision-making styles in other cultures becomes important. Comparing the decision-making styles of consumers from different countries would thus contribute to the understanding of the effect of the marketing environment as well as of the cultural factors on consumer decision-making styles. It would also be significant to determine if the decision-making styles of foreign consumers differ from those of local ones. The influx of foreign students enrolled at South African Universities and Technikons has resulted in an increase in the number of consumers who have to make purchases connected to their daily lives within a different cultural environment. An understanding of students as consumers and their decisionmaking processes is important to marketers, particularly as students are recognised as a specialised market segment for a variety of goods and services. It would thus be significant to determine if the decision-making styles of foreign students differ from those of local students. This exploratory study investigates the decision-making styles among Chinese, Motswana and South African Caucasian students in a South African context, with a view of verifying the international applicability of the Consumer Styles Inventory (CSI) developed by Sproles and Kendall (1986). Only students with a Caucasian background were included in an attempt to avoid the influence of the different subcultures amongst South African students. It was found that Sproles and Kendall’s (1986) model did not fit the South African samples. It was furthermore found that differences exist among Motswana, Chinese and Caucasian students in consumer decision-making styles. The mean value for the “Novelty-fashion conscious” style was number one in the list of factors for Chinese and Motswana students and second for the Caucasian sample. “Price conscious” style, however, was number one for the Caucasian students.
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Barclay, G. "Consumer product invention : Some developmental, economic and consumer aspects." Thesis, Open University, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.380055.
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Chacko, Roger V. (Roger Verghis) 1967. "Consumer emancipation : technology effects on consumer packaged-goods marketing." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/67171.
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Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2002.Includes bibliographical references (leaves 84-87).
The Consumer Packaged Goods (CPG) industry has existed for decades with a high household penetration. Individual firms started out as small family owned businesses and then gradually became more "industrialized" via acquisitions. Historically, a low capital cost of entry, as well as high geographic dispersion encouraged fragmentation of competition. Overcapacity encouraged product proliferation; relatively low profitability produced little innovation, reducing the overall loyalty of consumers to CPG products today. Consumer habits changed quickly with the introduction of new offerings, further pressuring CPG manufacturers. A key CPG issue today is how to reduce cost base and overcapacity to enable investment in innovation, and branding. Cost reduction is expected from simplification (SKU's, products, lines etc), capacity consolidation, and a reduction in the fixed cost component of production. It is the belief that value creating innovation in the industry will enable the CPG industry to regain relevance and loyalty with the consumer while being more efficient (reducing costs), and enabling the investment necessary to sustain profitable growth. The annual organic growth in the CPG industry ranges between 2-6%. This thesis analyzes the effects of technology on marketing, as a value creating catalyst for profitable growth. The analysis starts with a review of the frameworks on strategy proposed by Hax, evolutions in consumer shopping behavior by Falk, as well as developments in technology based marketing by Coviello. The thesis further reviews practical technology applications currently in the CPG field. The consumer survey section in the thesis evaluates three technology device concepts (FAST LANE, PRODUCT GPS, and AUTO REORDER) that were developed using technology lead-users. The information presented and conclusions argued in this thesis suggest that the technology device concepts have a strong value creating effect in marketing and on the business; a benefit that is appropriated to the consumer, the retailer, and the CPG manufacturer. The final pillar in the survey is an interview with two major retailers in the Boston area that validate the potential and willingness to implement such mutually value creating programs.
by Roger V. Chacko.
S.M.
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Nelson, Kim Allen. "Consumer decision-making and image theory: Understanding the socially responsible consumer." Diss., The University of Arizona, 1994. http://hdl.handle.net/10150/186868.
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Many consumers are now considering the effects of general corporate behavior (e.g., political views, charitable contributions, environmental disasters) and of the product's manufacture, consumption or disposal (e.g., animal testing, ecological harm) on society's overall well-being. These situations involve the issue of individual social responsibility and are good examples of complex decisions that are not readily explained by traditional decision theories. Abstract attributes (e.g., product "greenness" or lack of harm to the environment) and the active role of the decision maker's values, principles, and ethics are problematic. The primary purpose of this research is to develop a conceptual framework for consumer decision making in the presence of a social responsibility issue. The secondary purpose of the study is to assess the value of image theory for explaining the decision process. Image theory (Beach and Mitchell 1987; Beach 1990), a relatively recent development in decision making, provides a compatible decision framework for these types of decisions due to its emphasis on an individual's values and on the screening of alternatives using value-laden attributes. Survey methodology and consumer preference tasks are utilized, and the hypothesized models are tested by structural equation modeling. The findings suggest that image theory provides a credible explanation of socially responsible consumer choice. In terms of this study's context, a consumer who has a strongly held social responsibility principle, values a clean environment, has a high level of environmental concern, and believes that his/her actions make a difference, is more likely to be committed to a pro-environmental plan of action and to use certain decision processes. These specific processes are screening alternatives to eliminate those that are not environmentally friendly and weighting the greenness attribute heavily in evaluating options. Using image theory's terminology and structure, social responsibility and environmental value form the value image. Environmental concern and perceived consumer effectiveness form the trajectory image. The strategic image is reflected in the plan (commitment to pro-environmental behaviors) and tactics (using the social responsibility attribute in the decision process). This research demonstrates that enduring values and principles guide consumer behavior involving social responsibility issues.
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Yanamandram, Venkata Krishna Kumar. "Retention of dissatisfied business-to-business services customers." Thesis, The University of Sydney, 2008. https://hdl.handle.net/2123/28954.
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The strategic importance of customer retention and the costs associated with customer
switching behaviour have resulted in researchers devoting considerable attention to
investigating the switching and/or staying behaviour of customers. However,
relatively little attention has been devoted to investigating (1) the important deterrents
to discontinuing the relationship in a single model in the business-to-business (B-to-B)
service sector, and (2) the mediating factors under the condition of dissatisfaction in
the B-to-B services sector. The fastest growth in services marketing today is in
business markets, making this an important area of study with significance for
marketers, particularly in terms of the development of customer retention. A two-stage
research design, with qualitative and quantitative phases, was employed in the current
research using a single key informant approach. The qualitative study utilised an indepth
interview technique in which key informants representing 21 businesses
provided interviews. The quantitative study employed a cross-sectional email URL
embedded Web survey of key informants, which resulted in a final sample size of 376
responses. The simultaneous nature of the multiple relationships between key
constructs was analysed using structural equation modelling. The research
demonstrated that distributive justice, procedural justice, interactional justice,
satisfaction with complaint—handling, benefit-loss costs, economic-loss costs, learning
costs, sunk costs, interpersonal relationships, dependence and calculative commitment
are the direct and indirect factors that influence the likelihood of dissatisfied
customers remaining in a relationship. A key finding is the mediating role of both
dependence and calculative commitment on the relationship between specific firmlevel
investments and repurchase intentions. This thesis makes four contributions.
Firstly, it uses a business services context, which is an under—researched area for this
research problem. Secondly, it connects determinant factors to an outcome variable in
explaining the tendency among B—to-B services customers, who have complained and
considered switching, to remain involved in a relationship that is dissatisfying overall.
Thirdly, it examines the effects of antecedents on calculative commitment that have
previously not been examined, thus making a conceptual and empirical contribution.
Finally, it offers managerial implications for the offending service firms as well as for
those service firms that are attempting to attract dissatisfied prospective switchers of
the offending firm.
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Huang, Lisha, Chi Hu, and Xueying Zhang. "Consumer experience analysis : A case study of Apple Inc. from consumers' perspective in experience marketing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21328.
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The thesis is intended to illustrate and analyze the role of consumer experience and the authors also take demographic cultural factors into consideration by researching on the consumers’ evaluation towards iPhone experiences. The authors used both exploratory and descriptive strategies. In order to obtain the primary data, the authors applied multiple methods, including quantitative and qualitative methods, respectively, questionnaire, structured and unstructured interviews. The authors applied SD-logic, Four Realms of Experience, Consumer behavior determinants and Decision making process theories to analyze the role of experience. And in order to answer three research questions, the authors firstly introduced the analysis of demographic subcultures, including nationality, age and gender; then the role of experience marketing in consumer decision making process is identified. Finally, the analysis of qualitative findings will be presented.
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Lee, Nancy Stark. "Curing consumers how the patient became a consumer in modern American medicine /." Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC campuses, 2007. http://wwwlib.umi.com/cr/ucsd/fullcit?p3258828.
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Thesis (Ph. D.)--University of California, San Diego, 2007.Title from first page of PDF file (viewed June 11, 2007). Available via ProQuest Digital Dissertations. Vita. Includes bibliographical references (p. 215-239).
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Reppel, Hans Alexander. "Consumer managed profiling : exploring the potential for marketing profiling managed by consumers." Thesis, University of Birmingham, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.509336.
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Blomqvist, Anna, Louise Nyman, and Frida Lennartsson. "Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26652.
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Purpose: The aim of this research is to investigate if positive attitudes influence the intentions to purchase groceries online. In order fulfil the purpose and test the relationship between attitudes and intentions, the Theory of Planned Behaviour is used as the underlying theoretical model. Background: The e-commerce market in Sweden is regarded as one of the most developed e-commerce markets in Europe, however the grocery market is still striving for an online breakthrough. One of the largest obstacles for the online grocery market is the lack of consumer adoption. Previous research has emphasized the importance of understanding consumer attitudes and its influence on the consumers’ intention to adopt an e-commerce behaviour. Existing theories recognize a gap within positive attitudes’ and their influence on the intentions to adopt e-commerce. Method: An explanatory strategy and a deductive approach were applied in order to test the Theory of Planned Behaviour. Three hypotheses were developed based on the model. The empirical study was based on a quantitative approach and the data collection was made possible through an online survey targeted towards adults in Sweden. Furthermore the analysis of the data was done in SPSS through factor analysis, correlation matrix, descriptive variables and multi linear regression analysis, this provided answers for the hypotheses with a 95% confidence interval. Findings and conclusion: The analysed empirical findings presented overall positive attitudes, as well as a strong correlation between positive attitudes and intentions within online grocery shopping. This answers the research question and fulfils the purpose of examining the influence that positive attitudes have on intentions within the field of online grocery shopping. This research successfully tests the Theory of Planned Behaviour and suggestions for further research is to examine the underlying factors in a qualitative study.
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Shaw, Deirdre. "Consumed by ethics? : a model building approach to ethical consumer decision-making." Thesis, Glasgow Caledonian University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.311798.
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