Relevant bibliographies by topics / Consumer stereotypes

Academic literature on the topic 'Consumer stereotypes'

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Published: 10 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "Consumer stereotypes"

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Lu, Changbao, Hang Li, and Taoran Xu. "Do profitability and authenticity co-exist? A model of sales promotion stereotype content and its perception differences among groups." Journal of Contemporary Marketing Science 3, no. 3 (November 13, 2020): 333–63. http://dx.doi.org/10.1108/jcmars-08-2020-0033.

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PurposeAlmost every consumer has many experiences of sales promotion and different stereotypes of it. The purpose of this paper is to investigate the model of sales promotion stereotype content (model of SPSC) and its perception differences among groups.Design/methodology/approachDrawing on the methods testifying stereotype content model and mixed stereotype proposed by Fiske et al. (2002), the authors decomposed the SPSC model into two dimensions, namely, the profitability and authenticity of sales promotion, and developed a multidimensional scale for profitability and authenticity. Then a survey that examined 765 participants was conducted to test the reliability of profitability and authenticity as the two primary dimensions of the model of SPSC and perception differences among consumer groups.FindingsThe model which consists of two dimensions, authenticity and profitability, was shown to be reliable and valid. Furthermore, the authors find that the profitability and the authenticity reflect consumers' evaluation (perception) of an enterprise's intention and its ability to enact the intention of sales promotion. In addition, mixed stereotypes of promotion can also explain consumers' entanglement when making promotion decisions.Originality/valueThis paper fills the gap in the existing literature of which the single dimension stereotype of sales promotion by the model of SPSC. In addition, the results show that consumers' stereotype of promotion varied in demographics and psychographic characteristics. Furthermore, this paper provides a basis for exploring the social stereotypes of specific things and related marketing activities.
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Davvetas, Vasileios, and Georgios Halkias. "Global and local brand stereotypes: formation, content transfer, and impact." International Marketing Review 36, no. 5 (September 9, 2019): 675–701. http://dx.doi.org/10.1108/imr-01-2018-0017.

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Purpose The dominant paradigm in international branding research treats perceived brand globalness (PBG) and localness (PBL) as attributes algebraically participating in brand assessment and disregards the perception of brands as humanlike entities actively embedded in consumers’ social environments. Challenging this view and drawing from stereotype theory, the purpose of this paper is to suggest that PBG/PBL trigger the categorization of products under the superordinate mental categories of global/local brands which carry distinct stereotypical content. Such content transfers to every individual product for which category membership is established and shapes brand responses. Design/methodology/approach One experimental study (Study1, n=134) tests the process of global/local brand stereotype formation, identification and content transfer. Subsequently, two consumer surveys test the impact of brand stereotypes on brand approach/avoidance tendencies (Study2, n=328) and consumer–brand relationships (Study3, n=273). Data were analyzed with experimental techniques and structural equation modeling. Findings The findings suggest that upon categorization under the global or local brand class, individual brands are charged with the stereotypical content of the class. Global brands are predominantly stereotyped as competent while local brands are predominantly stereotyped as warm. Localness-induced warmth has uniformly positive effects, whereas globalness-induced competence acts as a double-edged sword which can both help and harm the brand. Originality/value This research contributes by proposing a novel conceptualization of global and local brands as groups of intentional marketplace agents stereotyped along their intentions and abilities, empirically establishing the process through which individual brands are assigned stereotypical judgments and demonstrating how these judgments impact critical brand outcomes and consumer–brand relationships.
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Bauer, Brittney C., Clark D. Johnson, and Nitish Singh. "Place–brand stereotypes: does stereotype-consistent messaging matter?" Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 754–67. http://dx.doi.org/10.1108/jpbm-10-2017-1626.

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Purpose The purpose of this paper is to address an overarching question: Does matching consumer place–brand associations with stereotype-consistent messaging affect consumer perceptions of an advertisement? Design/methodology/approach This paper presents two experiments that examine participants’ differing evaluations of advertisements under various experimental conditions. Study 1 examines the match of place–brand warmth versus competence stereotypes and the use of symbolic versus utilitarian advertising messaging for both new foreign and domestic brands. Study 2 examines this match for global brands. Findings The paper reveals that stereotype-consistent messaging increases the perceived fit between the advertisement and the brand for new foreign brands but not for new domestic or global brands. Furthermore, in a post-hoc analysis, this congruence is found to improve attitude towards the brand, purchase intentions and brand response, through the mediating effect of attitude towards the ad. Originality/value Place–brand stereotypes impact consumer attitudes and opinions regarding brands from different countries. This paper applies two universal social judgment dimensions from social psychology—warmth and competence—to the novel context of advertising messaging to examine previously unexplored facets of the place–brand image.
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Gidaković, Petar, and Vesna Zabkar. "How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brands." Journal of Service Management 32, no. 6 (October 5, 2021): 92–113. http://dx.doi.org/10.1108/josm-12-2020-0447.

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PurposeLongitudinal studies have shown that consumer satisfaction has increased over the last 15 years, whereas trust and loyalty have decreased during the same period. This finding contradicts the trust–value–loyalty model (TVLM), which posits that higher satisfaction increases consumers' trust, value and loyalty levels. To explain this counterintuitive trend, this study draws on models of trust formation to integrate the stereotype content model and the TVLM. It argues that consumers' occupational and industry stereotypes influence their trust, value and loyalty judgments through their trusting beliefs regarding frontline employees and management practices/policies.Design/methodology/approachThe study was conducted among 476 consumers who were randomly assigned to one of five service industries (apparel retail, airlines, hotels, health insurance or telecommunications services) and asked to rate their current service provider from that industry.FindingsThe results suggest that both occupational and industry stereotypes influence consumers' trusting beliefs and trust judgments, although only the effects of industry stereotypes are transferred to consumers' loyalty judgments.Research limitations/implicationsThe results of the study indicate that industry stereotypes have become increasingly negative over the last decades, which has a dampening effect on the positive effects of satisfaction.Practical implicationsThis study provides guidelines for practitioners regarding the management of frontline employees and the development of consumer trust, value and loyalty.Originality/valueThis is the first study to propose and test an explanation for the counterintuitive trend concerning customer satisfaction, trust and loyalty. It is also the first to examine the roles of multiple stereotypes in the relationship between consumers and service providers.
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Gröppel-Klein, Andrea. "Impact of Age Stereotypes on Older Adults’ Cognitive Performance: An Experimental View on Aging Consumers." Innovation in Aging 4, Supplement_1 (December 1, 2020): 597. http://dx.doi.org/10.1093/geroni/igaa057.2007.

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Abstract The “contamination hypothesis” (Rothermund and Brandtstädter, 2003; Levy, 2003) assumes that negative external stereotypes significantly influence the cognitive and functional well-being of older people. Negative stereotypes also play an important role in consumer decision-making and responses to sales talks. Two surveys in home environments, using a snowball-system, with subjects randomly assigned to the different conditions in a 2x2-design (age stereotype x time pressure, study 1: n=151, Mage=65, study 2: n=122, Mage=68) show that older consumers, primed with negative age stereotypes, are less effective in correctly evaluating the value-for-money-ratios of different offers), especially when they perceive time pressure (=moderator). Self-efficacy is identified as a significant mediator, explaining the impact of stereotypes on performance. Contamination via “talking down” to older consumers also occurs in sales talks. In a “vignette” experiment, patronizing (vs. neutral) communication impairs the cognitive performance (measured via recall of information) of older consumers (n=86, Mage=69,) and leads to dissatisfaction.
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Hrechanyk, N. Yu, S. YA Shurpa, and P. V. Kozyn. "FORMATION AND CORRECTION OF STEREOTYPES OF CONSUMER BEHAVIOR AS A PHENOMENON OF COGNITIVE AND SOCIAL INTERACTION." THEORETICAL AND APPLIED ISSUES OF ECONOMICS, no. 43 (2021): 100–115. http://dx.doi.org/10.17721/tppe.2021.43.10.

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In an era of globalization, rapid development of technology, science, economics and education, people are striving to improve the quality of their lives. This is primarily reflected in their way and style of consumption - consumer behavior. Many factors, characteristics and characteristics affect an individual in how he/she behaves in the selection process, consumption habits, shopping behavior, brands he prefers, and places of sale he visits. The consumer is guided by culture, subculture, belonging to a certain social class, social status, membership in certain groups and collectives, the interests of his family, his personality, psychological factors and more. Consumer decisions are the result of each of these factors, which are divided into economic, social, cultural, personal and psychological. Stereotypes as cultural phenomena and stereotyping as an individual mental process are widely discussed among social psychologists. In recent years, stereotypes and their influence are of great interest to marketers as well, because they have a strong influence on consumer behavior. The article presents the process of formation of consumer stereotypes, which is defined as the formation of generalizations about consumer goods, and the impact of stereotypes on consumer behavior is tangible and diverse. The article states the impact of stereotypes on a particular product within the target group of consumers, whether these stereotypes can be corrected with the help of marketing tools and how long this process can be.
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Ma, Weijun, Rui Feng, Yating Zhang, Kyoko Yamashita, Jue Miao, and Yuyin Du. "Enterprise–consumer intergroup attributional bias." Social Behavior and Personality: an international journal 50, no. 12 (December 6, 2022): 1–12. http://dx.doi.org/10.2224/sbp.11924.

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We examined whether customers' attribution of positive and negative events was influenced by intergroup attributional bias toward enterprises and consumers. The participants ( s = 180 in Study 1 and 54 in Study 2) read fictional case studies of positive and negative events occurring in relation to enterprises and consumers and then provided details of their attributions. The results supported the existence of both derogatory attributions toward enterprises and favorable attributions toward consumers. Thus, an intergroup attributional bias was generally observed. Furthermore, stereotypes about enterprises influenced the formation of derogatory attributions toward enterprises. A more significantly negative enterprise stereotype was associated with an increased likelihood of showing a derogatory attribution toward enterprises. Whether the event was positive or negative, participants' perception was more inclined toward assigning egoistic motivational attributions to enterprises rather than to consumers. This study provides a new, integrative perspective to understand consumer attributions in relation to enterprise events.
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Wu, Laurie, Rachel Han, and Anna S. Mattila. "A double whammy effect of ethnicity and gender on consumer responses to management level service failures." Journal of Service Management 27, no. 3 (June 20, 2016): 339–59. http://dx.doi.org/10.1108/josm-03-2014-0092.

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Purpose – Existing research on demographic stereotypes of employees suggests that ethnicity and gender are important determinants of consumer perceptions and behaviors. Based on the Stereotype Content Model and the Role Congruity Theory, the purpose of this paper is to examine the effect of ethnicity and gender stereotypes on management-level service failures in a US context. Design/methodology/approach – Adopting a 2 (ethnicity: Caucasian vs Hispanic) × 2 (gender: male vs female) between-subjects design, two studies were conducted with US consumers to test whether a double whammy effect of ethnicity and gender exists for management-level, but not line-level, service failures. Findings – The results of this study suggest that Hispanic female managers suffer from a double whammy effect due to ethnic and gender-based stereotyping in the USA. Furthermore, the findings indicate that the serial mediation via competence perceptions and blame attributions are the underlying psychological mechanism of this effect. As predicted, occupational status functions as a boundary factor to the double whammy effect. Originality/value – The findings of this paper contribute to the service management literature by examining the role of demographic characteristics in influencing US consumers’ responses to management-level service failures.
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Lindeman, Marjaana, and Joonas Anttila. "Organic Food Appeals to Intuition and Triggers Stereotypes." International Journal of Psychological Studies 10, no. 3 (August 24, 2018): 66. http://dx.doi.org/10.5539/ijps.v10n3p66.

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Evidence suggests that the benefits of organic food are overstated. In study 1, factors predicting positive attitudes toward organic food (OF), food processing and additives were investigated. Intuitive thinking style was the strongest predictor, followed by categorical thinking, belief in simplicity of knowledge and susceptibility to health myths. In Study 2, the effect of OF consumer status on perceived warmth and competence was examined. OF-positive participants rated the OF consumer similarly as the conventional consumer. However, OF-negative participants regarded the OF consumer as warmer but less competent than the conventional consumer. In Study 3, perceptions of a couple were examined similarly. OF consumer couple's relationship was more idealized by the OF-positive participants whereas other participants regarded the OF consumer couple's relationship as less satisfactory. In addition, intuitive thinking style increased positive judgments about the stimulus persons in Studies 2 and 3. Eating organic food may thus evoke positive and negative stereotypes, and intuitive thinkers may be especially receptive to OF marketing and influenced by a preference for natural.
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Moschis, George P. "Marketing to Older Adults: an Overview and Assessment of Present Knowledge and Practice." Journal of Services Marketing 5, no. 2 (February 1, 1991): 33–41. http://dx.doi.org/10.1108/08876049110035521.

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Summarizes the topics, challenges and existing knowledge on marketing to older consumers. Discussescontradictory beliefs about older consumers and how to market to them, explaining reasons for these contradictions and stereotypes. Suggests a method for aiding decision makers evaluating information in this market and for formulating strategies. Notes that the field of older consumer behaviour and marketing is still developing.
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Dissertations / Theses on the topic "Consumer stereotypes"

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Asztalos, Joanne G. "Gender stereotypes in children's television commercials and the effects on consumer purchasing behavior." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=3209.

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Allen, Charlotte. "Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions." Thesis, University of North Texas, 2001. https://digital.library.unt.edu/ark:/67531/metadc3069/.

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The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for companies seeking effective ways to inform and persuade the consumer. Consequently, retailers need to develop creative message strategies and tactics that will positively affect consumer attitudes. One particular tactic available to retailers is the use of a spokesperson in the advertisement. Salespersons are used in numerous advertisements and can provide key benefits to an advertiser. However, to maximize these benefits, retailers need to carefully select the spokesperson that will be most effective for their store and product. This purpose of this research is to examine the characteristics that influence consumers' perceptions of print advertisements that include a spokesperson in the advertisement. Most of the past literature concerning spokespersons has concentrated on the consumer perspective of meeting and interacting with a living, breathing person. This research seeks to use the past research on salespeople to examine the spokesperson as a cue in a print advertisement. In this perspective, the consumer views the spokesperson from a visual-only perspective. The proposed experiment will utilize print advertisements from two retail businesses. More specifically the study will investigate how consumers react if the individual viewed in the advertisement is typical (matches with their preconceived stereotype) or if the salesperson is atypical (does not match with their preconceived stereotype). This research also examines how men and women are viewed differently in the spokesperson role and how changes in physical appearance may impact consumers' perceptions. The research also studies the influence of spokesperson stereotypes on consumers' cognitive responses.
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Motsi, Terence. "The Influence of National Stereotypes on Country Image and Product Country Image: A Social Identity and Consumer Culture Theory Approach." Cleveland State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=csu1472244770.

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Berggren, Nora, and Sandra Pöder. "Follow generational footsteps, or minimize future footprint? : Exploring the motives behind Gen Z’s meat consumption and the implications on the marketing of meat substitutes." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52969.

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Background: The environmental changes leave the younger generation (Gen Z) to worry about their future, which means implementing changes in their consumption behavior. With global meat consumption drastically increasing, Gen Z has the potential to frame their food consumption patterns for the future. Existing research lacks an understanding of the young consumer's motives for their meat consumption and how marketing can reach the young consumers. Purpose: The purpose of this study is to explore the motives of Gen Z's sustainable consumption, and more precisely, meat consumption, and what implications their perceptions can have on the marketing of meat substitutes.  Method: This is an exploratory qualitative study, where sixteen semi-structured, in-depth interviews of participants from Gen Z were held and analyzed inductively. The collected data was analyzed through the Gioia method to find patterns and further develop a theory.  Conclusion: The empirical findings suggest that awareness is the key driver for women of Gen Z to change their consumption patterns. However, the same awareness is not affecting the male participants to the same extent. Moreover, the findings suggest that the best approach to reach the young consumers is through digital channels and through neutralizing the concept of avoiding meat. This study contributes to research regarding the consumption patterns of Gen Z and provides insight into a crucial segment of the modern market. Furthermore, suggestions are provided for future research.
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Pettersson, Joel, and Jesse Hannelius. "Rebranding of stereotypical food brands : How Nordic consumers perceive the product rebranding and its impact on brand equity." Thesis, Jönköping University, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53111.

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Background and Purpose: The process of rebranding requires a lot of consideration and analysis in order to be successful. In 2020, a rebranding movement of stereotypical brands began in the USA, and the effects also transpired to the Nordics, leading to multiple brands in the food industry initiating a rapid rebranding process. However, due to its complex nature and the balancing act between different stakeholders, it raised the question whether rebranding was necessary from a business perspective. The purpose of this study is to investigate how consumers perceive the rebranding's of stereotypical brands, whether they regard it as a necessary move for the companies, and how it affected brand equity.   Method: In order to successfully achieve our purpose, a qualitative research design was implemented through an interpretivist and exploratory research design. Data collection was conducted through ten semi-structured interviews and analyzed through a thematic analysis enabling us to expand a presented framework.   Conclusion: Our research identified the rebranding of stereotypical brands as a highly complex process, where the consumers perceive rebranding in various ways and where brand equity is impacted in multiple ways. Rebranding affects brand awareness, brand associations and brand loyalty. In addition, we identified that on many occasions, the negative effects of rebranding on brand equity are stronger than the positive effects. We also observed that although acknowledging the potential issues with stereotypical brands, consumers might not care about it in the end. Overall, we argue that listening to one’s own consumers and extensively analyzing the pros and cons of rebranding is the optimal approach for companies to successfully rebrand.
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Gonzalez, Alfonso, and Joakim Trädgårdh. "Svenska och finländska komsumenters attityder gentemot PIIGS-länderna : En studie om Country of origin." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16731.

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Syftet med uppsatsen är att undersöka de attityder som svenska och finländska konsumenter har beträffande ursprungslandsinformation, i synnerhet bilden av PIIGS-länderna. Teorierna i uppsatsen utgår ifrån Country of origin och dess effekter samt från tidigare forskning.Uppsatsen har en kvantitativ ansats där en enkätundersökning och statistiska beräkningar utförts. Slutsatserna i denna uppsats är att de svenska och finländska konsumenterna generellt inte tar hänsyn till ursprungslandsinformation. De påvisar även negativa attityder gentemotPIIGS-länderna gällande tillförlitlighet och produktkvalité i jämförelse med deras hemländer.
The purpose of this paper is to examine the attitudes that Swedish and Finnish consumers have regarding Country of origin information, in particular the image of the PIIGS countries.The theories in this essay are based on Country of origin and its effects as well as from previous conducted research. The essay has a quantitative approach in which a questionnaire and statistical calculations have been performed. The conclusions of this paper are that the Swedish and Finnish consumers generally do not take Country of origin information into account.They also show negative attitudes towards the PIIGS countries regarding reliability and product quality in comparison to their home countries.
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Svensson, Elin, and Amanda Karlsson. "The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-106076.

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The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. To address the purpose of the thesis, the following question will be answered: How does the country of origin influence Swedish brands in their promotion strategy?In regard to the research question and purpose, the theoretical framework includes previous studies related to different dimensions of country of origin and the effect it has on consumer affinity, different stereotypes regarding country image as well as different COO-strategies. To answer the research question, this thesis contains a qualitative research approach, with an inductive method and a multiple case study design. We interviewed 3 companies, within 3 different product categories which gave us valuable insights regarding how the Swedishness is communicated to consumers and how the Swedish country image is perceived internationally on different product categories. An analysis was made with the empirical findings together with the theoretical framework, with comparisons between the companies as well as pointing out differences and similarities between the case companies. The overall findings from this thesis is that Sweden holds a positive image internationally and that it is beneficial for companies to promote their Swedishness. The different companies also emphasize different cues in their promotion, to get a match between product category and country image, hence use the Swedishness in different ways.
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El-khatib, Fatima, and Marta Myszka. "Do you feel excluded? : an explorative study of who the perceived typical shopping mall consumer is and if this consumer feels excluded from city centers." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-21183.

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As the retail apocalypse is increasing, it is common to face stores without consumers in citycenters. E-commerce is one of the factors that has had a negative impact on physical stores,both in city centers and in shopping malls. It has been easier for shopping malls than forcity centers to fight the increased competition.The purpose of this thesis was to explore who the typical shopping mall consumer was andif this consumer felt excluded from city centers. Four concepts were investigated; consumerstereotype, place image, shopping experience and place attractiveness. A qualitative,method and an exploratory approach were applied, and the data was collected through anonline focus group and interviews.The findings showed that the perceived typical shopping mall consumer had seven traits;social, fun, curious, open, flexible, time thrifty, calm and patient, and four characteristics;young, families with children, females and formal styles/ fashion oriented. Furthermore,this consumer felt excluded as a shopper because of the limited supply and divided citycenter.The implication of this study was to understand who the typical shopping mall consumeris and, if and why he/she felt excluded. Hence, this can provide retailers in city centers withunderstanding of what factors affect the perceived typical shopping mall consumer’s choiceand thus will enable them to make their stores more welcoming also to the typical shoppingmall customer.The original value of this study is an understanding of the perceived typical shopping mallconsumer and if this consumer feels excluded from city centers, which has previously notbeen explored.
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Silva, Larissa Maria Ribeiro da. "Vogue Kids: estudo sobre o consumo de moda infantil a partir do discurso da revista e das propagandas veiculadas." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/100/100133/tde-10012017-003513/.

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Esta dissertação consiste em um estudo aos profissionais da área de têxtil, moda e comunicação utilizado para entender como se dá a relação entre mídia, formação do sujeito social e consumidor, assim como os fatores principais para que o crescimento dos lucros seja otimizado.Desta forma, foi realizada uma abordagem a partir de análise bibliográfica, seleção e estudo aprofundado do conteúdo escrito e imagético da revista Vogue Kids, assim como aplicações de questionários às leitoras da revista
This project consists in a dissertation to professionals in textile, fashion and communication used to understand how is the relationship among media, formation of the social and consumer, as well as the main factors for the growth of profits be optimized. So, was made an approach from literature review, selection and in-depth study of the written content and imagery of Vogue Kids, as well as application of questionnaires to readers of the magazine
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Gaum, Bernice. "The influence of country of origin on consumers’ quality perception and selection of interior merchandise." Diss., University of Pretoria, 2014. http://hdl.handle.net/2263/46275.

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The study aimed to explore and describe consumers’ reliance on brands, specifically the Country of Origin (COO) of brands as a heuristic, i.e. the perceived quality of a selected category of interior merchandise and to subsequently explain how COO influences consumers’ quality perceptions and product choices. The study focussed on major household appliances, due to the prominence of brand names and the COO on these products. In other interior merchandise product categories such as furniture and textile products, the brand name and COO is not necessarily that prominent or visible. A survey was conducted in the Tshwane metropolitan, which is a wealthy urban area in South Africa and a key role player in the economic sector. The study was conducted in the context of an emerging economy, where international brands have penetrated the market and made a wider range of products and brands available to the consumer. The data was collected by using convenience sampling methods supplemented by snowball sampling. It involved the self-completion of a structured questionnaire by 450 willing respondents who fit the prerequisite for the study, i.e. males and females, 25 years and older who belong to the middle to upper socio-economic group (earn R5000 or more per month) and who have an education level of grade 12 or higher, regardless of population group. Data analysis involved descriptive statistics, as well as exploratory factor analysis, specifically Principal Axis Factoring, using an Oblimin rotation with Kaiser Normalization to determine the underlying factors associated with the quality indicated by brand names and the associations consumers make of brand names and specific product characteristics. Calculations of means, standard deviations, Cronbach’s Alpha, Anova, t-tests and post hoc Sheffe’s tests were calculated where significant differences between demographics were investigated for further interpretation. The study concluded that consumers are relatively brand conscious, men more so than women and that they are brand familiar in terms of various major household appliance brands. Quality as the most important branded product meaning were confirmed, as well as the use of brands as an indicator of performance and functional product attributes, i.e. value for money. Brands are also frequently used, especially by females, as an indicator of the product’s environmental and ethical compliances, but less so to infer its status implications. The study did however confirm younger consumers use brand names to a greater extent to infer social status than older consumers. It also revealed that the Black and other population group use brand names as an indication of status characteristics significantly more than White consumers. Consumers seem to have little knowledge of the COO of brands; they do however have strong stereotypes of Western and Eastern countries as well as South Africa, where Western countries enjoy more positive stereotypes than the others. These stereotypes also seem to strongly influence their overall quality perceptions of major household appliances, especially in terms of durability, performance and prestige. The COO of a brand can therefore have implications for its brand equity and should be addressed in brand management and marketing initiatives.
Dissertation (MConsumer Science)--University of Pretoria, 2014.
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Books on the topic "Consumer stereotypes"

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Breidenbach, Joana. Seeing culture everywhere: From genocide to consumer habits. Seattle: University of Washington Press, 2009.

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Breidenbach, Joana. Seeing culture everywhere, from genocide to consumer habits. Seattle: University of Washington Press, 2009.

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From Imus to industry: The business of stereotypes and degrading images : hearing before the Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Tenth Congress, first session, September 25, 2007. Washington: U.S. G.P.O., 2009.

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The significance of the women's movement to marketing: A life style analysis. New York: Praeger, 1985.

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1956-, Brown Lyn Mikel, and Tappan Mark B, eds. Packaging boyhood: Saving our sons from superheroes, slackers, and other media stereotypes. New York: St. Martin's Press, 2009.

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Housework and housewives in American advertising: Married to the mop. New York: Palgrave Macmillan, 2011.

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Understanding the Nigerian Digital Consumer: An Overview of Consumer Behaviour, Culture and Stereotypes. Independently Published, 2020.

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Thomas, Nigel, ed. Children, Politics and Communication. Bristol University Press, 2009. http://dx.doi.org/10.46692/9781847421852.

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<i>The Consumer in Public Services</i> critiques established assumptions surrounding citizenship and consumption. Drawing on empirical research, it challenges existing stereotypes about the 'consumer as chooser' and shows how we must develop a more sophisticated understanding of consumers, examining their place and role as users of public services.
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Venkatesh, Alladi. Significance of the Women's Movement to Marketing. ABC-CLIO, LLC, 1985.

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University of California, Los Angeles. Multicampus Program in Geriatric Medicine and Gerontology. and United States. Administration on Aging., eds. The mature market: New directions for advertisers. Los Angeles, CA (10945 Le Conte Ave., Los Angeles 90095-1687): University of California, Los Angeles, Board of Regents, Geriatrics and Gerontology, 1997.

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Book chapters on the topic "Consumer stereotypes"

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LaFief, William C. "Effects of Stereotypes of Salespersons on Consumer Evaluations and Judgements." In Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference, 296–300. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17046-6_60.

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Aboulnasr, Khaled. "Foreign Made Products: The Effect of Stereotypes and Consumer Involvement." In Marketing, Technology and Customer Commitment in the New Economy, 39. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_19.

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Aboulnasr, Khaled. "Foreign Made Products: The Effetcs of Stereotypes and Consumer Invovlement." In Marketing, Technology and Customer Commitment in the New Economy, 236. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_85.

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Folks, Valerie S. "Why hire someone who does not fit consumers’ stereotypes?" In Mapping Out Marketing, 68–70. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315112602-21.

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Aboulnasr, Khaled. "The Effect of Stereotype Incongruent Information on Consumers’ Evaluations: Does Favorable Foreign Product Mean Favorable Country of Origin?" In The Sustainable Global Marketplace, 293. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10873-5_168.

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Heldman, Caroline. "“We are not a Mascot”." In Protest Politics in the Marketplace. Cornell University Press, 2017. http://dx.doi.org/10.7591/cornell/9781501709203.003.0004.

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This chapter examines all of the national consumer activism campaigns for racial/economic rights for people of color from 2004 – 2014. These 15 campaigns involved racial discrimination, damaging stereotypes, and efforts to secure better working conditions. Almost all of these campaigns were effective in achieving their stated goal. Most of these campaigns strengthened different aspects of democracy by amplifying the political voices of the disenfranchised, furthering protection of minority rights, and preventing encroachment on civil liberties.
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Smith, Brent. "Privileges and Problems of Female Sex Tourism." In Handbook of Research on Global Hospitality and Tourism Management, 382–405. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8606-9.ch020.

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This chapter provides an exploration of female sex tourism, or romance tourism, a global consumer phenomenon that has evolved over several decades. Amidst forward strides in their social and economic empowerment, many women in advanced countries still experience marginalizing constraints to their freedom, mobility, and expression in many aspects of life. Yet, scholarly research and anecdotal evidence suggest that some women have utilized sex tourism as a means to escape such domestic constraints and find entrée to myriad social and cultural privileges at certain destinations abroad. Moving beyond tenured, clichéd stereotypes that typically associate sex tourism with male consumers, this chapter brings to light the rationale, justifications, criticisms, and cultural issues pervading this institution. Despite its liberating potential for women, female sex tourism does, at least somewhat, rely upon and reinforce historically entrenched national and cultural demarcations that tend to marginalize the people (partners, families, communities) of targeted destinations in the developing world.
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Murray, Terri. "Female Power Uncensored." In Studying Feminist Film Theory, 69–96. Liverpool University Press, 2019. http://dx.doi.org/10.3828/liverpool/9781911325802.003.0004.

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This chapter presents case studies of the work of four contemporary female directors from world cinema: Kathryn Bigelow, Jane Campion, Claire Denis, and Céline Sciamma. Bigelow's Strange Days (1995) self-consciously interrogates the contradiction by which the voyeuristic consumer of violent and misogynist ‘entertainment’ is taken out of the equation when assigning responsibility for these cultural phenomena. It offers a unique exception to stereotypical gender roles one would expect to find in a Hollywood action film. In The Piano (1993), Campion was able to make a feminist critique of an outdated and patriarchal way of seeing women. Meanwhile, Denis's Beau Travail (1999) is an example of how the female camera can deconstruct and represent the male sex in similar ways to how men have represented women in the past. Finally, Sciamma's Girlhood (2014) is an example of how a female writer-director can construct cinema that breaks gender stereotypes, uses a ‘female gaze’ in its cinematography, and represents women's problems and issues in a complex and compassionate way.
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Vermeir, Iris, and Dieneke Van de Sompel. "How Advertising Beauty Influences Children's Self-Perception and Behavior." In Marketing and Consumer Behavior, 1483–98. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch073.

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The authors investigate (1) whether the physical attractiveness stereotype applies to children, (2) whether children's self-perception is influenced by the attractiveness of an advertising model, (3) whether children's buying intentions are influenced by the attractiveness of an advertising model, and (4) whether age, gender, and materialism affect (1), (2), and (3). Results of an experimental research (N=185) confirm the presence of the “what is beautiful is good” stereotype in children. Attractive (versus less attractive) models were also perceived to be less likely to follow the rules. Contrary to expectations from research in adult samples, the presence of an attractive (versus less attractive) model has a positive influence on perceived physical appearance for both boys and girls and also a positive influence on general self-worth for girls. The authors also found that attractive (versus less attractive) models increase attitudes and buying intentions for boys, but not for girls. No effects of age and materialism were found.
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Tomažič, Tina, Karmen Blažević, and Jani Pavlič. "The Influence of Gender-Neutral Advertising on Digital Consumers' Advertising Attitudes." In Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing, 1–15. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-5897-6.ch001.

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Gender-neutral advertising has become an important approach in terms of digital consumers, shifting from traditional stereotyped values towards the inclusiveness of both genders. To examine the influence of gender-neutral advertising on digital consumers, the authors measured the attitude towards gender-neutral and gender-stereotyped advertisements. To this end, a questionnaire and within-study design were employed to gather responses to three advertisements of both types from the prevailing industries. Digital consumers showed a significantly higher advertising attitude score for gender-neutral advertisements. The results have important implications for marketers and researchers since gender-neutral advertising has become the prevailing form of gaining favourable impacts with digital consumers.
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Conference papers on the topic "Consumer stereotypes"

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Жеребцова, Злата Андреевна. "GENDER MANIPULATION IN TELEVISION ADVERTISING." In Поколение будущего: сборник избранных статей Международной студенческой научной конференции (Санкт-Петербург, Март 2021). Crossref, 2021. http://dx.doi.org/10.37539/pb190.2021.97.23.004.

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Статья посвящена исследованию манипулятивного воздействия телевизионной рекламы на массового потребителя с учетом гендерного подхода. Автор рассматривает гендерные стереотипы как манипулятивный прием в коммерческой телевизионной рекламе и анализирует особенности его использования в продвижении российских брендов. The article is devoted to the study of the manipulative impact of television advertising on the mass consumer, taking into account the gender approach. The author considers gender stereotypes as a manipulative technique in commercial television advertising and analyzes the features of its use in the promotion of russian brands.
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Kochurov, B. I., V. V. Chernaya, O. V. Bakovetskaya, and Y. А. Pominchuk. "EFFECIENCY AND CULTURE OF NATURE MANAGEMENT: HISTORICAL, RESOURCE, NOOSPHERIC AND MEDICAL-ECOLOGICAL SCIENTIFIC APPROACHES." In SAKHAROV READINGS 2021: ENVIRONMENTAL PROBLEMS OF THE XXI CENTURY. International Sakharov Environmental Institute, 2021. http://dx.doi.org/10.46646/sakh-2021-1-14-18.

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The author’s article reflects the current trends in the development of scientific, theoretical and applied areas of modern environmental management. The article presents a hypothesis about the driving forces of human society and the reasons for the appearance of changes in new resources, an analysis of the environmental consequences of the development of human society and the justification of the noosphere approach in nature management. The conclusion is justified that the evolutionarily directed process of changing human society should take place within the strict framework of the “eco-policy of containment” and “green diktat”, through strengthening the efficiency of nature management and the culture. Changes in consumer stereotypes, an increase in the number of “green” industries, the development of green agriculture, ecotourism and medical and environmental researches are extremely important; reorientation of the population’s life attitudes from consumer to socio-spiritual (implementation and compliance with the Code of Nature Management Culture).
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Chen, Tzu-Yu, and Li-Hsun Peng. "Zebra Effect in Fashion Design: Challenging Consumer Stereotype on Striped Clothing." In 2013 Fifth International Conference on Service Science and Innovation (ICSSI). IEEE, 2013. http://dx.doi.org/10.1109/icssi.2013.29.

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Saadia, Halima, Safeya Habib, and Monica Zolezzi. "Portrayal of Autism Spectrum Disorder and related treatments in Qatar’s printed media." In Qatar University Annual Research Forum & Exhibition. Qatar University Press, 2021. http://dx.doi.org/10.29117/quarfe.2021.0123.

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Public cultivates perceptions and beliefs through mass media. Although considerable progress in the diagnosis and treatment of autism spectrum disorder (ASD) has emerged over the last decade, negative media stereotypes about ASD and its treatments are amongst the most hurtful and socially limiting stigma experiences reported by mental health service consumers and family members. The objectives of this study were to explore the portrayal of ASD and its treatments through a content analysis of the daily Qatari newspapers. A total of 178 ASD-related articles were found in 1 year of newspaper coverage. The majority of the articles reported on general news or event, rather than on the scientific or social aspects of ASD. The discourse analysis revealed significantly more stigmatizing statements in articles in Arabic compared to those in English newspapers. Most of the treatments discussed in the print media had insufficient or lacked scientific evidence. Qatar has recently implemented the “National Autism Strategy”, which aims for the inclusion of ASD in society. Collaborative efforts with the media will be necessary to achieve this aim.
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Fellahi, Nadjla. "Globalization Processes in Architecture." In International Students Science Congress. Izmir International Guest Student Association, 2021. http://dx.doi.org/10.52460/issc.2021.002.

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The beginning of globalization according to Karl Marx’s anticipation when the Bourgeoisie class were expending their products to reach the whole globe starting from the mid of the 19th century, other scholars assume that globalization can be seen as a thread run through all the past humanities starting from our ancestors and their migration across the world which makes no fixed beginning nor an expected end of it. Globalization changed the relations between producers and consumers, also it broken various links between labor with family, daily life, as well as national attachments. The objective of this article is to discuss the progress of the globalization in the field of architecture, its signs, and its processes. The article also demonstrates how the aspect of localities has been affected by the global forces which will be done through two case studies: Algiers and Istanbul. The results expose that Globalization approach can be defined from various perspectives, but what common in these viewpoints is the "Mobility" of thoughts, objects, people, and ideas between regions, nations, and continents. The stereotype aspect of global cities which characterized by tall-sized buildings, the new materials, the sophisticated facades, new technologies etc., has impacted on the priorities of people and authorities of various countries like Algeria, and Turkey.
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Kerr, Vicki. "Performing nature unnaturally: Musique concrète and the performance of knowledge - one seabird at a time." In LINK 2021. Tuwhera Open Access, 2021. http://dx.doi.org/10.24135/link2021.v2i1.129.

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Migratory seabirds are an unseen conduit between marine and terrestrial systems, carrying the nutrients they consume at sea into the forests where they breed. Acting as environmental sentinels, their health and reproductive success provide early warning signals of deteriorating marine eco-systems as the climate changes, and fish stocks decrease. Aotearoa New Zealand is the seabird capital of the world, with ~25% of all species breeding here and ~10% exclusively so. They play a critical role in maintaining healthy ecosystems, with their long-term well-being is closely interconnected with our own prospects for a sustainable future. Now predominantly restricted to off-shore islands due to predation and habitat destruction, seabirds and their familiar sounds have become less available in an age when the unprecedented global movement and planetary spread of the human population has culminated in unsustainable fishing, predators and habitat destruction. Inspiring mythology, song, poetry and stories, birds have been significant in shaping our understanding of how our natural environment has come to be known and understood. This paper speculates upon how we learn to communicate and cooperate with these precious taonga, and what might be learned from such an exchange through creative practice. Reflecting upon what birds might tell us, musician Matthew Bannister and I, a visual artist, have taken our cue from seabirds sharing our local environment on the west coast of Aotearoa - from the petrel (peera) through to the gannet (tākapu). Working on the premise that bird vocalisation is a performed negotiation that includes defence of territory and mate attraction, a bird’s call is a form of communication that effectively says “Come here” or “Go away”, which arguably is true of music – marking a social space and time to invite or repel. Rather than limiting bird calls to functionalist categories of explanation, we ask whether seabirds can communicate and exchange information about environmental changes using a malleable vocabulary, comprised of unique acoustic units arranged and re-arranged sequentially for greater communicative depth. Granting a high level of agency and creativity to birds as opposed to believing a bird only avails itself of stereotyped ‘speech’ to survive an accident-rich environment, places greater importance on responses that are improvised directly upon environmental stimuli as irritant rather than as a signal. Matthew explores bird calls via musique concrète, sampling recordings of seabirds to abstract the musical values of bird song conventions – a human response to the ‘other’ in jointly formed compositions, reflecting a living evolving relationship between composer and bird. In further developing our research into a multimedia artwork, I shall extend a technique used for electroacoustic composition (granular synthesis) to video portraits of composer/performer and bird. In applying granular synthesis techniques to video, tiny units of image and sampled sound are reassembled within the frames. Through the mixing of existing synthesised sequences, performer/composer and bird become active participants in the making and remaking of a shared environment, articulating the limits of space/territory to find new ways to be heard within it.
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Reports on the topic "Consumer stereotypes"

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Markova, Ivana, and Victoria Yao-Hue Lo. Consumer Attitudes Toward Gender Binary Stereotypes and Androgynous Advertisements Based on Media Exposure. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8445.

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