Journal articles on the topic 'Consumer selection behaviour'
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Okada, Isamu, and Hitoshi Yamamoto. "Effects of Information Diffusion in OnlineWord-of-Mouth Communication Among Consumers." Journal of Advanced Computational Intelligence and Intelligent Informatics 15, no. 2 (March 20, 2011): 198–203. http://dx.doi.org/10.20965/jaciii.2011.p0198.
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The effects of online word-of-mouth communication among consumers were investigated using an agentbased model. In order to explain consumers’ purchasing behaviours from the view of consumer behavioral theory, we installed heterogeneity on consumers based on individual informative actions. Consumers were assumed to communicate with other consumers selectively using one of three policies: random selection, similar level selection, and higher level selection. Simulation showed that the most effective policy for selecting communication partners depends on the characteristics of goods under consideration. It also showed that increasing the number of communication partners and changing distribution of consumers positively affects purchasing behaviour while increasing consumer memory through such technologies as blogs does not. These findings help clarify how consumers deal with their cognitive limitations in the face of the massive amount of information now available.
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Géci, Andrej, Ľudmila Nagyová, Stanislav Mokrý, and Jana Rybanská. "Investigation of consumer behaviour at selected market commodity." Potravinarstvo Slovak Journal of Food Sciences 13, no. 1 (December 28, 2019): 925–32. http://dx.doi.org/10.5219/1230.
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Consumer behavior is an unexplored area of life for all buyers and sellers alike. Knowledge of consumer behavior brings better market orientation and more consistent establishment of individual products in consumers' shopping baskets. In examining this behavior, the authors of the paper focus on questions such as why, how, where, when, and how much consumers are willing and able to buy at a particular market price. The behavior in question is influenced by several factors (cultural, social, psychological and personality) that influence the final consumer decisions. The main objective of the present document is to evaluate consumer behavior, their purchasing preferences and also to make decisions when buying a particular food product – tea. The primary data were obtained through a questionnaire survey carried out on a sample of 640 respondents. The questionnaire was divided into two basic parts - the demographic part and the part dealing with consumer behavior at the selected market commodity. In the questionnaire processing the respondents were filtered based on their answers. The research has shown that more than 78% of respondents consume tea while women consume it more (50%). Flavor (56.3%) proved to be the most important factor in the selection of a particular tea. Almost half of the respondents reported consuming cut tea (46.5%). In the present document, assumptions were formulated which serve for a deeper analysis of the issue. The relevance of the formulated assumptions was verified by the XLSTAT statistical software. Data were evaluated by qualitative statistics – Chi-square test of good compliance, Fisher's exact test, Mann Whitney test and Friedman test.
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Svatošová, Veronika, Petra Kosová, and Zuzana Svobodová. "Factors influencing consumer behaviour in the beer market in the Czech Republic." Czech Journal of Food Sciences 39, No. 4 (August 29, 2021): 319–28. http://dx.doi.org/10.17221/153/2020-cjfs.
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The aim of the paper is to identify the factors influencing consumers when beer consumption and when choosing restaurants for beer consumption in the Czech Republic (CR). A partial goal was to compare preferences and factors influencing beer consumers from the Vysočina Region and the South-Moravian Region. The survey included a questionnaire survey, which 408 respondents took part in. The results showed that the most influential factors in the selection of beer for consumers are taste, a high-quality brand, and Czech production. Surprisingly, price was not found to be an influential factor in beer selection but is rather neutral. Factors that influence consumers most when choosing a restaurant for beer consumption were also identified. Consumers are most influenced by the quality of the beer on offer and the environment in which it is consumed.
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G. Zairis, Antonios, and Prontzas Evangelos. "Consumer behaviour toward convenience store chains in Greece." EuroMed Journal of Business 9, no. 2 (July 1, 2014): 175–97. http://dx.doi.org/10.1108/emjb-03-2013-0010.
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Purpose – The purpose of this paper is to examine consumer behavior towards Greek convenience stores chains and to determine the criteria on which store selection is based. The paper also analyses the stores’ position in the retail sector. Design/methodology/approach – A random sample of 360 convenience store consumers was surveyed across four major cities. Data were collected through personal interviews, using a structured questionnaire. Statistical analysis was applied to further evaluate the information. Findings – Consumers choose convenience stores mainly to cover their daily needs and save time on shopping, despite their dissatisfaction with the provided services. The survey also identified the characteristics of convenience store customers and their preferences. Originality/value – The principal contribution of the present research is its focus on consumer behavior towards convenience stores in Greece.
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Rudolfné Katona, Mária, and Nándor Komáromi. "Quality-satisfaction-loyalty: consumer behaviour in catering." Applied Studies in Agribusiness and Commerce 8, no. 4 (December 29, 2014): 5–11. http://dx.doi.org/10.19041/apstract/2014/4/1.
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Our study is the result of the initial research of a qualitative and quantitative research consisting of more stages. The survey was made between 2007 and 2013 and specially focused on the satisfaction of Hungarian customers of catering enterprises with hot kitchen as well as on factors influencing satisfaction and customer loyalty. The results proved that a well planned, central strategy cannot be prepared for the whole catering industry as even enterprises with the same profile (warm food kitchen) show significant differences. The most important task for an enterprise is to establish and know its appropriate clientele well in order to suit its services, selection to their requirements. Our assumption that customers of fast food restaurants, canteens have lower expectations from selection, personal relations, quality of services than customers of restaurants, public houses, wayside inns, brasseries with traditional methods of selling was proven. In the lattest, the main aspect of choosing a 'favourite place' was the quality of human relations, with the special role, besides other customers, of the staff. Establishing unique atmosphere to the liking of customers can be regarded as an important point of the operational strategy. It was also proven that the majority of regular customers of restaurants are men, coming from the economically active population. Other active users are youngsters, they mainly go to fast food restaurants. More impersonal advertisements hardly have any effect, while successful word of mouth propaganda can be achieved by consequent, high level work. Regular customers can be characterized by rather emotional than market-based attachment. Favourite units are mainly preferred because of their atmosphere, relationships with acquaintances and friends, not because of measurable features, selection or prices. Those visiting catering enterprises with hot kitchen more frequently are more critical and less satisfied, in spite of this, they are reluctant to part from their regular places.
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Yeboah, Abraham, and Vida Owusu-Prempeh. "Exploring the Consumer Impulse Buying Behaviour from a Range of Consumer and Product Related Factors." International Journal of Marketing Studies 9, no. 2 (March 10, 2017): 146. http://dx.doi.org/10.5539/ijms.v9n2p146.
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The main purpose of this study is to explore the consumer impulse buying behaviour from a range of consumer and product related factors. To achieve this purpose, the study was guided by five research questions in the area of product physical quality, product price, product attractiveness, product origin, and purchase location. The study employed quantitative method. A sample of 179 respondents (consumers) that visited the Accra Shopping Mall was employed using convenient selection method. A self-completed 5 point Likert structured questionnaire survey was the data collection instrument used. The data collected were computed and analysed with reliability statistics, Cramer’s V statistics under a crosstabulation statistical technique test to determine the association between the variables involved in this study. Overall, findings indicate that, the association between consumer impulse buying behaviour and product physical quality, product price, product attractiveness, product origin and purchase location was not strong. Consequently, each of the five products related factors shows a weak association with consumer impulse buying behaviour. It is recommended that manufacturers and other stakeholders support retail shops in diverse methods to improve upon their selling techniques and new ways to appeal to consumers.
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Gaur, Sanjaya S., Hanoku Bathula, and Carolina Valcarcel Diaz. "Conceptualising the influence of the cultural orientation of Latin Americans on consumers’ choice of US brands." European Business Review 27, no. 5 (August 10, 2015): 477–94. http://dx.doi.org/10.1108/ebr-03-2013-0061.
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Purpose – The purpose of this study is to identify the main cultural factors that influence Latin American consumers’ intentions to purchase US brands. Although culture and cultural orientation have been well researched in international business and marketing literature, there is a lack of research on the relationship between consumers’ cultural orientation and their bias towards foreign and domestic products. Design/methodology/approach – The paper reviews the extant literature with a particular emphasis on the key constructs of consumer ethnocentrism, consumer xenocentrism, conspicuous consumption and consumers’ national characteristics. Based on this review, the authors propose a conceptual model showing the influence of cultural orientation on the selection of US brands in Latin America. Findings – The review of the literature shows that previous studies support the proposition of cultural orientation and preferences for foreign versus domestic products among Latin American consumers. Accordingly, in their conceptual framework, the authors posit that consumer ethnocentrism negatively influences the selection of US brands, while xenocentrism does the opposite. Conspicuous consumption is posited as moderating the influence of consumer xenocentrism on purchase intentions of the US brands. On the other hand, national characteristics of consumers in Latin America are posited as moderating the influence of both consumer ethnocentrism and consumer xenocentrism on the selection of US brands. Practical implications – The authors also present important theoretical and practical implications that contribute to the growing body of research on consumer acculturation and country of origin effects, providing a better interpretation of consumer behaviour in the context of international and domestic markets. Originality/value – This study fills a significant gap in the understanding of the impact of cultural orientation and conspicuous consumption on selection of US brands in Latin America. Its conceptual framework can provide the basis for future empirical studies and also improve understanding of emerging markets.
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Spodarczyk, Edyta. "An attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour. A pilot study report." Management 23, no. 2 (December 1, 2019): 64–79. http://dx.doi.org/10.2478/manment-2019-0019.
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Abstract It is assumed that the idea of corporate social responsibility implemented by an enterprise will be appreciated by consumers. Consumers will be more willing to choose offers and support initiatives of socially responsible companies. Social responsibility, as a distinguishing mark used in positioning an enterprise (brand), also aims to contribute to building the loyalty of consumers who will be characterised, among others, by lower price sensitivity, and in their purchasing decisions they will be guided by the company’s positive image. The above assumptions are partly correct. According to numerous studies, consumers favour socially responsible companies. They declare positive attitudes towards such enterprises and their good practices. The problem is that consumer activity in supporting responsible companies is often limited to declarations. The fact that the costs of social responsibility, as manifested in a higher price, are mainly to be borne by consumers is not emphasised. It turns out that good practices accompanying the offer (brand) are not always an important selection criterion for the consumer. The purpose of the article is to attempt to define determinants of an effective impact of corporate social responsibility on consumer behaviour. By an effective impact, the author understands that corporate social responsibility is an important criterion for the choice of an offer by the consumer. The article presents a review of selected studies on the impact of social responsibility on consumer behaviour. The empirical part describes a pilot study in which an attempt was made to identify the reasons for the lack of an effective impact of social responsibility on consumer behaviour. Respondents’ opinions on measures to increase the effectiveness of the impact of social responsibility on consumer behaviour were also obtained.
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Hanus, Gabriela. "CONSUMER BEHAVIOUR DURING ONLINE GROCERY SHOPPING." CBU International Conference Proceedings 4 (September 20, 2016): 010–13. http://dx.doi.org/10.12955/cbup.v4.737.
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Today consumers can buy almost any product using the Internet. Online nutritional and grocery shopping is becoming increasingly popular. The aim of this paper is to present the conditions of online grocery shopping and consumers’ attitude towards buying food via the Internet based. The assessment is based on secondary information sources. With online grocery supermarkets there are no limitations connected with localization and opening hours, and consumers have access to a large range of stores and products online across the world. The most important advantages of online shopping are convenience and time saving, while the most significant disadvantages for consumers involve the risk of incorrectly valuating some products and apprehension about the selection and handling of perishables, such as vegetables, eggs, and meat products.
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Saygı, Y. Birol, and Z. Dilistan Shipman. "Factors Affecting Food Selection and New Trends In Consumer Food Behaviour." EURAS Journal of Engineering and Applied Sciences 1, no. 1 (2021): 37–52. http://dx.doi.org/10.17932/ejeas.2021.024/ejeas_v01i1004.
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López-Galán, Belinda, and Tiziana de-Magistris. "Personal and Psychological Traits Influencing the Willingness to Pay for Food with Nutritional Claims: A Comparison between Vice and Virtue Food Products." Foods 9, no. 6 (June 3, 2020): 733. http://dx.doi.org/10.3390/foods9060733.
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Several studies have demonstrated the usefulness of nutritional claims (NCs) to help consumers make more informed food decisions. However, fewer studies have investigated the effect of personal and psychological consumer characteristics on their food purchase decision. Hence, the main aim of this study is to examine the impact of body image, emotional eating style, anxiety traits, and body mass index on consumer preferences for multiple NCs on the front of the package (FOP) of hedonic (potato chips) and utilitarian (toasted bread) products carrying the same NCs. Therefore, a real choice experiment (RCE) has been used and the willingness-to-pay-space model was estimated to analyse the interaction between personal and psychological characteristics and consumer preferences. The main finding suggests differences in purchase behaviour between potato chips and toasted bread. In particular, consumers are willing to pay more for toasted bread with one NC than potato chips with one NC. Moreover, personal and psychological consumer characteristics influence the purchase behaviour regarding food products with nutritional claims. However, only the anxiety trait appears to explain the differences between the selection of both types of food products. In line with this new evidence, we proposed some behavioural, political, and managerial implications.
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Gupta, Vikas. "The influencing role of social media in the consumer’s hotel decision-making process." Worldwide Hospitality and Tourism Themes 11, no. 4 (August 12, 2019): 378–91. http://dx.doi.org/10.1108/whatt-04-2019-0019.
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Purpose This study aims to evaluate the role of social media on the hotel decision-making process of consumers during the evaluation stage of searching, identifying the alternatives and selecting a hotel in India. It will help the stakeholders in the hotel industry of India to make the social media platform more efficient for consumers by providing inputs on the factors consumers consider while making online hotel purchase. Design/methodology/approach This study involves an exploratory qualitative approach which includes 32 face-to-face, semi-structured, in-depth individual interviews with the social media platform users. The selection of interviewees for this study has been done on the basis of a non-random purposive sampling approach. Findings The findings reveal that social media plays an important role in affecting the way consumers search, decide and book hotels. It also suggests that social media helps consumers in collecting information about products and services, assessing alternatives and making their choices. It confirms that while negative facets exist, the positive benefits outweigh the negative aspects of using social media when selecting a hotel. The results also reveal the impact of circumstantial influence related to social media on hotel selection, on the basis of content source and the level of trust and accuracy in the content. Practical implications This study has some strategic implications for hospitality marketing and management related to a better understanding of the influence of social media on the hotel customer decision-making process. The study shows that a variety of social media with associated content sources and levels add to the complexity of hotel-related information search and decision behaviour. Originality/value The study makes a contribution by addressing the existing gaps and bridging the arena of consumer behaviour and social media literature in a hotel context and sheds light on how consumer decisions while selecting a hotel are influenced through social media. The core contribution is the generation of factors through in-depth interviews which are based on real-life scenarios relating to the influence of social media on hotel decision-making.
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Shrestha, Shankar Kumar, and Bikash Shrestha. "Eliciting the Determinants of Management Specialization Course Selection: A Consumer Behaviour Perspective." PYC Nepal Journal of Management 13, no. 1 (September 25, 2020): 5–16. http://dx.doi.org/10.3126/pycnjm.v13i1.31491.
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This study utilizes a survey of TU BBA students studying in 8th semester in an effort to understand how they choose their specialization courses by incorporating the attitude formation theory from a consumer behavior perspective. The study used multi stage sampling technique from 10 out of 25 TU BBA campuses. The sample size of the study is 114 students specializing the banking and finance, and sales and marketing in 8th semester. The sample size is sufficient at alpha level (0.05), power (0.8) and anticipated effect size of 0.1 for the hierarchical regression with two and three number of predictors in last two models of the study and for performing t test. The study demonstrated that the GPA in math and FPC underpin the course major decision of students vary significantly between finance and marketing specializing. The findings of this study indicate that students who choose banking and finance as a course major have higher confidence in their strength in mathematics. The study further concludes that students in choosing a higher education program give relatively great importance to various labor market aspects.
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Shrestha, Shankar Kumar, and Bikash Shrestha. "Consumer Behaviour Dimensions in Selection of Undergraduate Management Specialization Courses in Nepal." Nepal Journal of Mathematical Sciences 2, no. 1 (April 30, 2021): 51–62. http://dx.doi.org/10.3126/njmathsci.v2i1.36570.
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Tribhuvan University has designed their undergraduate BBA program by offering students the possibility to customize their educational program through the specialization in four different areas: banking & finance, industry and services management, micro enterprise management, and sales and marketing management. However, students have been specializing only in two courses namely: banking & finance, and sales and marketing. In this regard, the study aims at understanding the specialization choice of such students, as marketers need to be more aware of the underlying factors considered by students when choosing specialization and design the product offerings in this competitive market.
The study has the objective of examining the effect of various decision-making variables on the specialization choice of undergraduate students from a consumer behavior perspective.
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Dobrydnev, S. I., and T. S. Dobrydneva. "APPLYING CONSUMER BEHAVIOR MODEL TO THE STUFF LABOR MOTIVATION." Economics Profession Business, no. 2 (June 10, 2021): 44–49. http://dx.doi.org/10.14258/epb202121.
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The article appeals to the problem of designing motivation model for the labor behavior of company stuff. Human behavior is one of the key areas of research in many fields of knowledge. The main forms of human behavior in economics are consumer and labor behavior. For each of them, extensive theoretical and practical material has been developed, a significant variety of behaviors has been proposed. Moreover, in the absence of general models of human behavior that would be applicable in any field of his activity, each science develops its own methodological apparatus and builds models based on its own approaches. Models of consumer behavior describe a clearly defined object (purchasing act), are specific and practically oriented. Patterns of labour behaviour are more general and relate to conduct in general, but not to a specific act of activity. The article attempts to apply the principles of building models of consumer behavior to modeling labor behavior. The model of type “Definition of target actions — Stimulus selection — Information and desire — Choice and location — Check and preference — Confirmation and relation” is proposed. The content of these stages for the task of changing labor behavior is shown. A methodological feature of the model is the isolation of rational and emotional aspects in some elements of labor behavior.
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Oswald, Ines. "Transnational adaptation: changing determinants of grocery store choice of German consumers in London." Transnational Marketing Journal 4, no. 1 (May 21, 2016): 20–40. http://dx.doi.org/10.33182/tmj.v4i1.401.
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This paper investigates grocery store selection among Germans in Greater London compared to native UK residents. Since consumers hold so much power, the grocery retail sector is highly competitive. Additionally, understanding consumer behaviour in urban areas with large numbers of foreign nationals is a complex matter. As internationalisation continues borders are becoming increasingly blurred. Therefore, it is crucial for managers of grocery stores to understand potential cultural differences in terms of store choice. The survey examined the changes, if any, in store choice determinants among Germans living in Greater London compared retrospectively to when they were living in Germany. To provide a comparison, a small group of native UK consumers were also surveyed. The resulting comparison revealed some significant differences and changes in grocery store selection over time. These findings are also likely to be useful for managers in the grocery retail sector when addressing the dynamic nature of transnational mobile and connected consumer markets.
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Kosgei, Betty Jepchirchir, and Jane Wanjira. "ASSESSMENT OF PACKAGE GRAPHICS AND COLOUR ATTRIBUTES ON CONSUMERS’ BUYING BEHAVIOUR IN KENYA." International Journal of Research -GRANTHAALAYAH 6, no. 6 (June 30, 2018): 488–97. http://dx.doi.org/10.29121/granthaalayah.v6.i6.2018.1394.
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Understanding consumer buying behaviour and their preference to product attributes has become a key success factor in contemporary competitive and rapid changing business environment. Consumer is now more discerning and individualistic requiring marketers to gain insights into their buying behaviour especially the attitude they have towards product innovation especially packaging. The general objective of the study was to determine the effect of packaging attributes on consumer’s buying behaviour of packaged foods in Kenya. This paper discusses the research findings on the influence of packaged food graphics and colour attributes on consumers’ buying behaviour in Kenya. The study was supported by the Theory of Reasoned Action, the Howard-Sheth Model and Kano’s Theory of Attractive Quality. Descriptive and explanatory research designs were used and a sample of 385 shoppers from three supermarkets in Nairobi was selected randomly while data was collected using structured questionnaires. The selection of supermarkets was based on judgmental sampling in which location and foot traffic was considered. Data was analysed using descriptive statistics in the form of mean, percentages and standard deviations, and inferential statistics in the form of correlation tests and regression analysis. The study found a statistically significant relationship between the attributes of graphics and colour and consumer’s buying behaviour. The study recommends that food manufacturers understand consumer response to their packages, and integrate the inputs into designing the best packaging styles. This can be achieved by involving consumers in the process of packaging so that the right decisions are made without making any assumption regarding the final packaging of food products. This study is beneficial to new and existing food product manufacturers in coming up with strategies and in development of product packaging. Keywords: Package Graphics, Colour Attributes, Consumers’ Buying Behaviour.
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Wang, Di, Harmen Oppewal, and Dominic Thomas. "Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm." European Journal of Marketing 51, no. 9/10 (September 12, 2017): 1612–30. http://dx.doi.org/10.1108/ejm-02-2015-0087.
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Purpose Several studies have shown that superstitious beliefs, such as beliefs in “lucky” product attributes, influence consumer purchase behaviour. Still, little is known about how social influence, in particular mere social presence, impacts consumer superstition-related purchase decisions. Drawing on impression management theory, this paper aims to investigate the effect of social presence on consumer purchase decisions of products featuring lucky charms including the role of anticipated embarrassment as a mediator of the social presence effect. Design/methodology/approach In three studies, participants select products that feature or do not feature a lucky charm. They make these selections under varying conditions of social presence, as induced by the shopping setting in the scenario or through the use of confederates or fellow participants observing them make a real product selection. Participants are students from Australia and China. Findings The studies show that social presence makes consumers less likely to select products that feature a lucky charm. This suppressing effect is mediated by the consumers’ anticipated embarrassment. Research limitations/implications The study investigates the effect of social presence but does not investigate different parameters of social presence such as the number of people present and their familiarity. The study investigates effects for purchase settings but does not include effects of usage and neither does it look into differences across product types or lucky charm types. Practical implications Marketers should be careful to not make lucky charms too publicly salient. Online settings are more suitable than mortar-and-brick settings for selling products featuring a lucky charm. Originality/value The present research is the first to investigate consumer purchase behaviour for a product featuring a lucky charm. It is also the first to investigate the impact of social influence on superstition-based decision-making.
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Pénzes, Ibolya Rózsa, and Éva Pólya. "interrelationship between the factors influencing retail selection behavior and FMCG market network." Economica 10, no. 2 (August 21, 2020): 77–82. http://dx.doi.org/10.47282/economica/2019/10/2/4091.
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From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making
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Pénzes, Ibolya Rózsa, and Éva Pólya. "interrelationship between the factors influencing retail selection behavior and FMCG market network." Economica 10, no. 2 (August 21, 2020): 77–82. http://dx.doi.org/10.47282/economica/2019/10/2/4091.
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From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making
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Oppewal, H., H. J. P. Timmermans, and J. J. Louviere. "Modelling the Effects of Shopping Centre Size and Store Variety on Consumer Choice Behaviour." Environment and Planning A: Economy and Space 29, no. 6 (June 1997): 1073–90. http://dx.doi.org/10.1068/a291073.
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In this paper it is argued that models of consumer choice of shopping destination have included few attributes related to the selection of stores available in a shopping centre. The authors seek to develop and illustrate empirically a way to define the selection of stores in shopping centres, such that effects of various modifications to the available selection can be modelled by conjoint analysis (or stated preference of decompositional choice) methods. Profiles of hypothetical shopping centres are developed that describe the total size of centres as well as the marketing mix positionings of the individual stores within these centres. The approach is implemented in choice experiments, one on food shopping and one on shopping for clothing and shoes. Logit models are estimated and compared for these two product categories and for large versus small centres.
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Kabaja, Bartłomiej. "Product packaging communication in the global market – the analysis of consumer behaviour." SHS Web of Conferences 92 (2021): 06015. http://dx.doi.org/10.1051/shsconf/20219206015.
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Research background: Business activities of international companies primarily focus on the use of marketing instruments to shape global markets. The basic tactic tools employed are those related to the product and its brand. The changes in lifestyle observed in global society have led to an increase in the importance of packaging and labelling as a means of conveying information from the manufacturer to the consumer. Purpose of the article: The aim of the study was to analyze consumer behavior related to the selection of canned carbonated drinks offered by various producers, operating on the global and local market. The research material comprised 10 packages of canned carbonated drinks. In terms of the variety of flavors, the products belonged to two different groups: orange-flavored and lemon-flavored. Methods: Eye tracking was the method used in the study. Eye tracking is a research tool consisting in tracking the visual activity of the examined person. Carbonated drinks evaluations were performed using Tobii X2-30 Eye-tracker. Sixty subjects participated in the test. Findings & Value added: The conducted research shows that consumers are more likely to choose the products of global brands than the local ones. In the first part of the study, the respondents focused on graphical elements representing fruit. In the second part, the subjects more often focused on the verbal elements that had been removed from the first part of the test. These findings suggest that verbal elements are very important in the purchasing behavior of consumers.
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Concari, Alessandro, Gerjo Kok, and Pim Martens. "A Systematic Literature Review of Concepts and Factors Related to Pro-Environmental Consumer Behaviour in Relation to Waste Management Through an Interdisciplinary Approach." Sustainability 12, no. 11 (May 30, 2020): 4452. http://dx.doi.org/10.3390/su12114452.
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Although there has been a steady increase in the number of studies on consumer behaviour in relation to sustainable development, there is limited focus on the product disposal phase. This systematic literature review intends to: (1) clarify how concepts related to pro-environmental consumer behaviour are understood and analysed in the academic literature on waste management; (2) discover any interplay between pro-environmental consumer behaviour and generic consumer behaviour, and the conditions and factors that favour it. A typical systematic literature review methodology was applied to the papers available on Web of Science, Science Direct and EBSCO (Elton Bryson Stephens Company) host between 1975 and 2019, leading to the selection of 699 final papers. The findings reveal that: (1) Although scholars tend to create a variety of pro-environmental consumer behaviour models depending on their specific field of inquiry, all approaches can be traced back to a limited number of reference theories; (2) The overall level of interplay between pro-environmental consumer behaviour and generic consumer behaviour is limited, nevertheless a favourable context or a supportive institutional-legal framework can significantly influence it; (3) A plethora of conditions and factors favour this type of interplay, involving social psychology, laws, economics, institutions and more; (4) Several critical issues appear in the analysed papers, especially some scholars’ assumptions to be able to identify all key factors. It follows the need for a more interdisciplinary approach, a deeper analysis of the effectiveness of the intervention measures at the governmental and institutional level, and a clear classification of factors and conditions (as proposed by this review).
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Du Toit, Michael, and Ricardo Machado. "The merit of credit: exploring the factors that make retail credit consumers loyal." Corporate Ownership and Control 11, no. 1 (2013): 703–12. http://dx.doi.org/10.22495/cocv11i1c8art1.
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Loyal consumers are often regarded as the ultimate goal of any retail business, with the definition of loyalty incorporating many aspects of consumer behaviour and attitudes, the most prominent of which is return purchase behaviour. Credit consumers tend to display consistent repurchase behaviour, thereby appearing loyal. The aim of the current study was to investigate credit consumers of a retail clothing store and to identify factors that influence their loyalty towards the store. In order to achieve this objective, a comparison was made between a sample of account holders (credit consumers) and a similar sized sample of consumers who paid for their purchases in cash. Respondents were surveyed about their attitudes towards the retailer’s merchandise, service and pricing, their perceived commitment to the retailer, their current purchase behaviour and their anticipated future behaviour regarding long-term loyalty towards the retailer. The study showed that account holders’ loyalty towards the retailer was mostly influenced by the merchandise selection followed closely by the service received. Price had a negligible influence on account holders’ loyalty towards the retailer. The findings of the study serve to guide retailers’ strategies in terms of the provision of credit as a means to encourage loyalty amongst their consumers and resource allocation when considering competitive differentiation
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Stewart, Kelly F. J., Anke Wesselius, Maartje A. C. Schreurs, Annemie M. W. J. Schols, and Maurice P. Zeegers. "Behavioural changes, sharing behaviour and psychological responses after receiving direct-to-consumer genetic test results: a systematic review and meta-analysis." Journal of Community Genetics 9, no. 1 (June 29, 2017): 1–18. http://dx.doi.org/10.1007/s12687-017-0310-z.
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Abstract It has been hypothesised that direct-to-consumer genetic tests (DTC-GTs) could stimulate health behaviour change. However, genetic testing may also lead to anxiety and distress or unnecessarily burden the health care system. The aim is to review and meta-analyse the effects of DTC-GT on (1) behaviour change, (2) psychological response and (3) medical consumption. A systematic literature search was performed in three databases, using “direct-to-consumer genetic testing” as a key search term. Random effects meta-analyses were performed when at least two comparable outcomes were available. After selection, 19 articles were included involving 11 unique studies. Seven studies involved actual consumers who paid the retail price, whereas four included participants who received free genetic testing as part of a research trial (non-actual consumers). In meta-analysis, 23% had a positive lifestyle change. More specifically, improved dietary and exercise practices were both reported by 12%, whereas 19% quit smoking. Seven percent of participants had subsequent preventive checks. Thirty-three percent shared their results with any health care professional and 50% with family and/or friends. Sub-analyses show that behaviour change was more prevalent among non-actual consumers, whereas sharing was more prevalent among actual consumers. Results on psychological responses showed that anxiety, distress and worry were low or absent and that the effect faded with time. DTC-GT has potential to be effective as a health intervention, but the right audience needs to be addressed with tailored follow-up. Research is needed to identify consumers who do and do not change behaviour or experience adverse psychological responses.
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Varkaris, Eleftherios, and Barbara Neuhofer. "The influence of social media on the consumers’ hotel decision journey." Journal of Hospitality and Tourism Technology 8, no. 1 (March 13, 2017): 101–18. http://dx.doi.org/10.1108/jhtt-09-2016-0058.
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Purpose The purpose of this study is to explore “how social media influence the way consumers search, evaluate and select a hotel within the ‘evaluation stage’ of the wider hotel decision-making process”. Design/methodology/approach An exploratory qualitative research has been carried out, conducting 12 individual face-to-face, semi-structured, in-depth interviews with social media users, followed by a qualitative thematic analysis. Findings Social media transform the consumers’ hotel decision journey by influencing the way consumers search, decide and book hotels. The findings reveal the determinants shaping this process, by shedding light on the perceived value of using social media, consumers’ information search behaviour “then and now”, the advantages and disadvantages of social media use for decision-making, their trustworthiness and the factors that influence the consumers’ hotel decision-journey. The findings are conceptualised in an integrated theoretical model, entitled “hotel consumer decision-journey through social media”. Research limitations/implications The study’s scope for qualitative in-depth insights into the “hotel consumer decision-journey through social media” asked for a compromise on a larger sample size and in turn the transferability of the theoretical model beyond service, hospitality and tourism consumer decision-making contexts. Practical implications This paper provides strategic implications for hospitality marketing and management for a better understanding of the influence of social media on the hotel customer decision journey. The study shows that a variety of social media with associated content sources and levels add to the complexity of hotel-related information search and decision behaviour. The developed framework not only helps hotel professionals understand consumers’ different levels (e.g. type of content, content source, content level) through which social media might influence decision-making. Various real-life scenarios presented also help practitioners understand the fine nuances of how consumers are influenced by social media and how this causes them to iteratively change their minds and make a final decision towards the rejection or selection of a hotel. Originality/value Consumers use social media for a wide spectrum of scenarios in tourism and hospitality, while the influence of social media on the consumers’ hotel decision-making process remains little understood. This study makes a theoretical contribution in that it addresses these existing gaps and bridges consumer behaviour and social media literature in the hotel context to shed light on the “hotel consumer decision journey through social media”. The core contribution is an integrated theoretical model and real-life scenarios that depict the impact of social media on the hotel decision-making.
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Chatterjee, Debaleena, and Ayan Chattopadhyay. "Binary Logistic Regression Modeling in Predicting Consumer Behavior towards Mutual Fund Investment." Asian Journal of Managerial Science 8, no. 1 (February 5, 2019): 59–65. http://dx.doi.org/10.51983/ajms-2019.8.1.1446.
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Mutual fund, as a financial investment option, has gained reasonable acceptance in India since its inception. While traditional forms of investment have its own merits, the sheen of mutual fund has also been realized by Indian investors. A huge investor class have scored mutual fund higher than its counterparts on many counts. While the popularity of this new age investment option is on a rise, however, a mixed view is also experienced. The present study explores the behaviour of investors’ towards mutual fund. The study is based on the premise of regression analysis and binary logistic regression has been used to develop a model that best represents the consumer behaviour. The best model selection is based on the information criteria of Akike. Also, from the model, the researchers have evaluated the probability of mutual fund purchase by consumers. Finally, the research work shows computation of odds ratio that signifies the extent to which the probability of purchasing mutual fund would change with unit change in the levels of the covariates. This study is descriptive in nature and is based on primary survey with a sample size of 376. The results reveal that high returns are the most preferred determinant of investment behavior followed by the liquidity which is also evident from the odds ratio computation.
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Nagyová, Ľudmila, Jana Stávková, and Zuzana Tonkovičová. "Selected characteristics of Slovak consumers purchasing behaviour." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 56, no. 6 (2008): 69–76. http://dx.doi.org/10.11118/actaun200856060069.
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Objective of the paper is to point out selected patterns of Slovak consumers based on analysis of buying behaviour. Results of presented survey of consumer buying patterns and preferences have pointed out key characteristics of buying behaviour of Slovak consumers. We’re able to confirm that new business companies as hypermarket and supermarket became main place for food shopping. Totally 72% of respondents indicated them as the type of store where they spend largest share of food expenses. The self-service shop, traditional business units, is still the shopping place for 14% of respondents. The most important factors influencing selection of the type of store are closeness and location of the store, assortment and product quality, store personnel and price level. More than half of the respondents consider opening times the key service for choosing the place for shopping. 49.6% of respondents is using car to do shopping, 35.5% of respondents walk. 32.5% of respondents is using advertising leaflets to plan what to buy. 14.6% of respondents answered that even though receiving leaflets, they don’t read them. 31.3% of respondents are holders of loyalty cards. Most visited retail chain is Tesco.Currently building of large-scale business formats slowed down and retail chains try to get closer towards customer not only by reducing floor space but above all by locating the stores in the centre of cities with lower population.
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Lin, F., B. Koc, and L. Lin. "Material selection in product design subject to environmental taxation and environmentally conscious consumer buying behaviour." International Journal of Sustainable Design 1, no. 2 (2009): 145. http://dx.doi.org/10.1504/ijsdes.2009.028881.
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Mehta, Ritu, and Nivedita Bhanja. "Consumer preferences for wine attributes in an emerging market." International Journal of Retail & Distribution Management 46, no. 1 (January 8, 2018): 34–48. http://dx.doi.org/10.1108/ijrdm-04-2017-0073.
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Purpose The growing wine market in India presents a tremendous opportunity for marketers to formulate a strategy targeted at the Indian consumers. The purpose of this paper is to identify the attributes that are important for young wine drinkers in their selection of wine, the preferred option within the identified attributes and the relative importance consumers place on the identified attributes. Design/methodology/approach In-depth interviews were carried out to identify the attributes of primary importance in the wine selection process. Subsequently, conjoint analysis was conducted on the data collected through a survey of 252 respondents which ranked purchase intention of profiles derived from an orthogonal design. Findings In-depth interviews revealed five factors as important in the choice of wine, namely, price, brand, taste, origin and type of the wine. The results of conjoint analysis showed price as the most important factor, followed by the type of the wine. Red was the most preferred type. Brand, taste and origin follow up in that order of importance with millennials preferring to buy familiar brands, sweet wines and of Indian origin. Originality/value The study contributes to the wine consumer behaviour research by identifying the attributes that are important for marketing of wine to the large segment of Indian millennial consumers. The findings will help marketers to better position their wines in the Indian market. The study will also aid in the development of product, branding and pricing decisions.
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Faulkner, G. P., L. K. Pourshahidi, J. M. W. Wallace, M. A. Kerr, T. A. McCrorie, and M. B. E. Livingstone. "Serving size guidance for consumers: is it effective?" Proceedings of the Nutrition Society 71, no. 4 (August 9, 2012): 610–21. http://dx.doi.org/10.1017/s0029665112000766.
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Larger portion sizes (PS) may be inciting over-eating and contributing to obesity rates. Currently, there is a paucity of data on the effectiveness of serving size (SS) guidance. The aims of the present review are to evaluate SS guidance; the understanding, usability and acceptability of such guidance, its impact on consumers and potential barriers to its uptake. A sample of worldwide SS guidance schemes (n 87) were identified using targeted and untargeted searches, overall these were found to communicate various inconsistent and often conflicting messages about PS selection. The available data suggest that consumers have difficulty in understanding terms such as ‘portion size’ and ‘serving size’, as these tend to be used interchangeably. In addition, discrepancies between recommended SS and those present on food labels add to the confusion. Consumers generally understand and visualise SS best when expressed in terms of household measures rather than actual weights. Only a limited number of studies have examined the direct impact of SS guidance on consumer behaviour with equivocal results. Although consumers recognise that guidance on selecting SS would be helpful, they are often unwilling to act on such guidance. The challenge of achieving consumer adherence to SS guidance is formidable due to several barriers including chronic exposure to larger PS, distorted consumption norms and perceptions, the habit of ‘cleaning one's plate’ and language barriers for ethnic minorities. In conclusion, the impact of SS guidance on consumers merits further investigation to ensure that future guidance resonates with consumers by being more understandable, usable and acceptable.
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Ashok, P. "Gender and Behaviour Differences Influencing on Web Shopping." Shanlax International Journal of Management 8, no. 4 (April 1, 2021): 54–59. http://dx.doi.org/10.34293/management.v8i4.3809.
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Despite several pieces of evidence showing the growth of Internet usage by Indian consumers. Online sales show less than 1 percent of the total retail sales in India. This may represent a great potential to grow yet some obstacles to overcome for online retailers. Many Indian consumers have low self-efficacy in using the Internet and feel shopping online to be eccentric. It seems that even for those who use the Internet regularly, the Internet is mainly for searching product information, comparing prices, and checking consumer reviews rather than making a purchase. Thus, the purpose of this study is to identify factors affecting Indian consumers’ attitudes towards shopping online. This information will help Internet retailers find a way to encourage Indian shopper’s online purchase behavior. Previous studies (i.e., Bhatnagar et al., 2000; Jarvenpaa and Todd, 1997; Vijayasarathy and Jones, 2000) attempted to identify factors affecting Indian online consumers’ online purchases. However, only risk and benefit factors identified from the US studies were applied to the Indian web shopping context, failing to incorporate Indian culturespecific factors. Thus, the purpose of this study is to identify factors affecting Indian consumers’ web shopping gender behavior, specifically elucidating them in the Indian context. In addition to the previously identified factors (i.e., Convenient and time-saving, on-time delivery, availability of detailed information about the product, safe and secure while shopping online, selection of goods available on the internet is a very broad, special offer/discounted prices, convenient and time-saving, shop online from a trustworthy website, easy price comparison to online and offline stores. Web shopping only if online prices are lower than actual price etc.); this study included Indian gender-specific factors that may play an important role in determining Internet adoption for e-commerce. Also, a potential gender difference in identifying factors affecting male/female purchase behavior was investigated.
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Kumar, Ajay, and Ruchi Sharma. "Perceived Influential Aspects of TV Advertising." Paradigm 21, no. 2 (December 2017): 192–210. http://dx.doi.org/10.1177/0971890717736216.
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There are plethora of studies highlighting the impact of advertising on various aspects of consumer behaviour. Still, there is dearth of studies scrutinizing the advertisements by exploring the influential aspects of advertising. This study attempts to find out the various influential aspects of advertisements and how these aspects influence the product selection, lifestyle and children behaviour. Study is carried out in one of the economically developed states of India (Haryana) using stratified convenience sampling. Data is collected from 421 respondents using a structured questionnaire. Results are generated by application of factor analysis and regression analysis. Seven influential aspects of advertisements were identified in the study—influence on children, positive influence on purchase, influence on social status, influence on attitude and behaviour, negative influence, influence on perceived quality and influence on women. Study further highlighted that two influential aspects—negative influence and influence on women—do not contribute to product selection, lifestyle and children behaviour. Rest of the influential aspects were found out to be impacting either product selection, lifestyle and children behaviour.
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Anderson, Beverlee B., and Catalin Ratiu. "Stakeholder considerations in public-private partnerships." World Journal of Entrepreneurship, Management and Sustainable Development 15, no. 3 (October 22, 2019): 212–21. http://dx.doi.org/10.1108/wjemsd-04-2018-0046.
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Purpose The purpose of this paper is to explore how an understanding of the alignment of goals of customers, employees and investors can aid in the partner selection process. The paper explains the opportunities and challenges offered by a keen examination of a restrained stakeholder view of the firm. It also explains the relational challenges of partner selection together with the interactive effects of these variables. Design/methodology/approach The design uses secondary data focused on customers, employees and investors’ goals and their alignment with sustainable development goals (SDGs). Consumer behaviour data on issues related to SDGs, research on employee’s work motivation and the goals of investors, both institutional and individual, are investigated. Findings To develop effective public–private partnerships (PPPs), the goals and behaviours of both parties must be recognised, considered and addressed. The goals and priorities of these entities are not always well aligned with SDG goals. In selecting partners, non-government organisations will benefit from recognising the differing goals of stakeholders and common ground for actions. Research limitations/implications The model examines only three stakeholder groups: consumers, investors and employees. Practical implications A selection process based on a solid understanding of key stakeholders can offer the necessary information to target partners that are more likely to succeed in implementing strategies geared towards the SDGs. Social implications While PPPs have the potential to be successful, to achieve significant gains in advancing the SDG agenda, there must be “buy-in” from relevant stakeholders associated with the partnerships. Originality/value The paper addresses some issues seldom addressed in SDG PPP writing.
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Дмитриева, Наталья, and Natalya Dmitrieva. "THE WEBSITE OF THE UNIVERSITY: THE TOOLS TO ATTRACT ENTRANTS." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2016, no. 1 (June 25, 2016): 46–50. http://dx.doi.org/10.21603/2500-3372-2016-1-46-50.
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The paper substantiates the urgency of the problem of attracting entrants, associated with increased competition and changing consumer behaviour in the selection process at the University. The author considers approaches to the design and content of the websites of the universities to evaluate their effectiveness. The aim of this work is to systematize the tools to attract candidates, using the AIDA model. The author studied more than 50 sites of Russian universities, during which the following engaging tools were addressed and described: news, special subdomain for entrants, passing score calculator, online testing, virtual tour, special events and activities of the University, interactive buttons, tools of sales promotion and others. A systematic approach to the use of these tools increases the efficiency of the web site of the University in the process of influencing consumer behavior.
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Yeboah, Abraham, Vida Owusu-Prempeh, and Samuel Adjei. "Perceived Risk Influence on Brand Made in Ghana Consumer Decision Making towards Non-Perishable Products Category." International Journal of Business and Management 13, no. 5 (April 18, 2018): 137. http://dx.doi.org/10.5539/ijbm.v13n5p137.
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The main purpose of this research study is to explore perceived risk influence on brand made in Ghana consumer decision making towards non-perishable products category. The study is particularly positioned to advance knowledge in the theories of buyer behaviour pertaining to the purchase consumer decision model (EKB model – Engel, Kollet, Blackwell). The key variables investigated include performance risk, financial risk, physical risk, and social risk. A sample of 206 respondents was employed using convenient selection method. A self-completed 5 point Likert structured questionnaire survey was the data collection instrument used. The data collected were computed and analysed by linear regression to determine significant influence of the variables involved in this study. Overall results of the perceived risk variables showed that only performance risk was found significant influence on brand made in Ghana consumer decision making towards non-perishable products category. Among the variables that are rejected with no significant influence on brand made in Ghana decisions includes financial risk, physical risk, and social risk. It is recommended that manufacturers and policy makers develop more pragmatic and practical integrated approach supported by policy document in order to sensitise minds of consumers towards brand made in Ghana.
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TSEKOUROPOULOS, Georgios. "Consumer behaviour and factors affecting the selection of green private label products in Greek retail market." Procedia of Economics and Business Administraion 5, no. 1 (December 15, 2019): 204–13. http://dx.doi.org/10.26458/v5.i1.18.
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VELDE, J., W. PELTON, S. TURNBULL CATON, and M. BYRNE. "Consumer behaviour reflected in store and clothing selection criteria: a pilot study in Canada and England." Journal of Consumer Studies and Home Economics 20, no. 4 (December 1996): 377–91. http://dx.doi.org/10.1111/j.1470-6431.1996.tb00262.x.
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Amin, Hanudin, Abdul Rahim Abdul Rahman, Dzuljastri Abdul Razak, and Hamid Rizal. "Consumer attitude and preference in the Islamic mortgage sector: a study of Malaysian consumers." Management Research Review 40, no. 1 (January 16, 2017): 95–115. http://dx.doi.org/10.1108/mrr-07-2015-0159.
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Purpose The purpose of this study is to investigate the effects of service quality, product choice and Islamic debt policy on consumer attitude within the context of Islamic mortgage sector in Malaysia. The present study also examines the effect of attitudinal-behaviour on consumer preference towards preference of Islamic mortgage selection. Design/methodology/approach The study is based on questionnaire survey. Data are collected using sample from customers of Islamic banks in Malaysia. The study collects 351 respondents. Data are analysed using partial least squares (PLS). Findings The results indicate that service quality, product choice and Islamic debt policy significantly influence consumer attitude, in turn, affecting the Islamic home financing preference. Consumer attitude also mediates the effects of service quality, product choice and Islamic debt policy on the Islamic home financing preference. Research limitations/implications Several limitations warrant future research. First, this study considers only a specific user group in one public university. Second, this study does not consider attitude as a moderator. Third, this study suffers from the limited number of factors used. These limitations, however, provide directions for future research. Practical implications Our results will add value to the consumer preference topic for Islamic home financing literature. The present study provides bank managers with valuable insights into better planning of Islamic home financing services in Malaysia. Originality/value This study is a pioneering effort at exploring consumer attitude and preference from the context of Islamic mortgage sector in Malaysia. The use of PLS analysis provides another important contribution to the literature in this area.
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Fleck, Rowanne, Benjamin R. Cowan, Eirini Darmanin, and Yixin Wang. "Understanding and Encouraging Online Reviewing With a Selection-Based Review System." Interacting with Computers 31, no. 5 (September 2019): 446–64. http://dx.doi.org/10.1093/iwc/iwz029.
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Abstract Online consumer reviews are important for people wishing to make purchases online. However, not everyone contributes online reviews. This paper looks at consumer motivations of reviewing and rating behaviour in order to motivate the design of a mobile interface for online reviewing. An interview study found that people tend to contribute reviews and ratings based on their perception of whether they would be helpful or not to others as well as their own personal view of the usefulness of reviews and ratings when buying products. There also seems to be a cost-benefit trade-off that influences people’s decisions to review and rate: people tend to make a decision based on the perceived value of that review or rating to the community against the effort and costs of contributing. A mobile interface was designed that was intended both to reduce the cost of leaving reviews and to increase the perception of the usefulness of the reviews to others. An initial evaluation of this reviewing interface suggests that it could encourage more people to leave reviews.
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Rahman, Osmud, Benjamin C. M. Fung, and Zhimin Chen. "Young Chinese Consumers’ Choice between Product-Related and Sustainable Cues—The Effects of Gender Differences and Consumer Innovativeness." Sustainability 12, no. 9 (May 7, 2020): 3818. http://dx.doi.org/10.3390/su12093818.
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Sustainability has received widespread attention in both academia and industry, but there is still a paucity of research investigating the relationships between gender, consumer innovativeness, and clothing, as well as how they may influence sustainable practices. The overarching objective of this study is to investigate clothing expenditure, product cues (intrinsic, extrinsic and sustainable), gender (men and women) and consumer innovativeness (fashion innovators and non-innovators) in China, in order to find out how these factors may influence consumers’ choices. To address the research objective, 10 intrinsic cues, three extrinsic cues, and seven sustainable cues were used to investigate apparel consumers’ choices and preferences. A self-administered online survey consisted of eight items on sustainable commitment and behaviour, six items of fashion innovativeness adapted from the Domain-Specific Innovativeness scale, 20 items concerning product cues, and numerous demographic and behaviour-related questions. In total, 1819 usable data were collected in China, including 614 males and 1196 females. The results revealed that four out of eleven hypotheses were supported, another four were partially supported, while the remainders were not. For example, both female consumers and fashion innovators relied more on style and colour to evaluate an apparel product than fashion non-innovators and male consumers. However, men tended to rely more on the brand name and country of origin to guide their product selection and purchases than women. In terms of the influence of sustainable cues, Chinese consumers are more concerned about the social/ethical cues than environmental cues. Interestingly, women were more concerned about “no animal skin use” in evaluating apparel products than men. All in all, the results of this study can provide valuable information and meaningful insight for fashion designers, product developers, and marketers to develop effective communication strategies to guide potential customers in understanding a plethora of apparel values, including functionality, aesthetics, finances, altruism, and sustainability.
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Lategan, Benjamin Wilhelm, Chris D. Pentz, and Ronel du Preez. "Importance of wine attributes: a South African Generation Y perspective." British Food Journal 119, no. 7 (July 3, 2017): 1536–46. http://dx.doi.org/10.1108/bfj-09-2016-0420.
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Purpose The purpose of this paper is to: determine the relative importance that Generation Y consumers indicate for 13 wine attributes in their selection of wine; determine if these wine attributes are significantly distinct in importance in the mind of the consumer; and compare the wine attribute importance findings with the US findings of Chrysochou et al. (2012). Design/methodology/approach Quantitative data were gathered from a convenience student sample (n=429) to which the Best-Worst Scaling method was applied for 13 pre-determined wine attributes in a Balanced Incomplete Block Design. Data analysis included descriptive statistics, reliability analysis, t-tests and mixed model repeated measure ANOVA. Findings Respondents were able to differentiate between the importance of wine attributes. Taste was the most important wine attribute followed by someone recommended it. Alcohol level below 13 per cent was least important. Firm controlled information such as information on back label was of little importance. South African Generation Y consumers seem to select wine similarly to those in the USA. Originality/value Findings contribute to generation-based research in wine marketing and increase the understanding of the wine selection behaviour of Generation Y consumers in South Africa. More effective marketing strategies to Generation Y consumers can result to grow wine consumption in this significant segment.
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Mohtar, Nor Marini, Nur Alia Amirnordin, and Hazliza Haron. "Ayamas Food Corporation Sdn. Bhd: A Study on the Factors of Consumer Behaviour towards Halal Product Selection." Procedia - Social and Behavioral Sciences 121 (March 2014): 166–85. http://dx.doi.org/10.1016/j.sbspro.2014.01.1118.
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Laing, Angus W., and Alison J. Brown. "Consumer behaviour and the purchasing of dental services: Influences on selection and evaluation of health care services." International Journal of Nonprofit and Voluntary Sector Marketing 2, no. 4 (October 1997): 342–52. http://dx.doi.org/10.1002/nvsm.6090020407.
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Wang, Lei, Philip Pong Weng Wong, and Elangkovan Narayanan Alagas. "Antecedents of green purchase behaviour: an examination of altruism and environmental knowledge." International Journal of Culture, Tourism and Hospitality Research 14, no. 1 (February 3, 2020): 63–82. http://dx.doi.org/10.1108/ijcthr-02-2019-0034.
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Purpose Prior studies mostly investigated the relationship between the cognitive characteristics of individuals and their pro-environmentalism, addressing the need for green hotel operators to understand the different green purchase patterns of consumers. The problem is that, although consumers claim they are concerned about environmental issues, their purchasing behaviour does not translate, in practical terms, into actually booking green hotels. In other words, the connection between altruism, environmental knowledge and consumer visiting green hotel is fairly unexplored in the literature. This study aims to analyze the relationships of three types of altruism and two types of environmental knowledge with attitude and intention. Design/methodology/approach An integrated theoretical research model was used, based on the value–belief–norm theory of environmentalism. The collection of 248 questionnaires was followed by subsequent empirical testing of the proposed hypotheses, which was performed using SPSS and AMOS. Findings The resulting outcomes show a significant positive relationship between green purchase attitude and intention. Further, the biospheric, altruistic and collectivistic values, as well as subjective and objective knowledge were shown to positively influence attitude and intention towards green hotel selection, respectively. Research limitations/implications Because of the chosen online sampling method, the research results may lack generalizability. Therefore, researchers are encouraged to test the proposed propositions further. Originality/value This paper fulfils an identified need to study how visiting green hotel can be influenced by different types of altruism and environmental knowledge.
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Smith-Drelich, Noah. "Buying health: assessing the impact of a consumer-side vegetable subsidy on purchasing, consumption and waste." Public Health Nutrition 19, no. 3 (June 9, 2015): 520–29. http://dx.doi.org/10.1017/s1368980015001469.
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AbstractObjectiveTo measure the impact of a reimbursement-based consumer subsidy on vegetable expenditures, consumption and waste.DesignTwo-arm randomized controlled trial; two-week baseline observation period, three-week intervention period. Participants’ vegetable expenditures, consumption and waste were monitored using receipts collection and through an FFQ. During the intervention period, the treatment group received reimbursement of up to 50 US dollars ($) for purchased vegetables.SettingParticipants were solicited from Palo Alto, CA, USA using materials advertising a ‘consumer behavior study’ and a small participation incentive. To prevent selection bias, solicitation materials did not describe the specific behaviour being evaluated.SubjectsOne hundred and fifty potential participants responded to the solicitations and 144 participants enrolled in the study; 138 participants completed all five weekly surveys.ResultsAccounting for the control group (n 69) and the two-week baseline period, the intervention significantly impacted the treatment group’s (n 69) vegetable expenditures (+$8·16 (sd 2·67)/week, P<0·01), but not vegetable consumption (+1·3 (sd 1·2) servings/week, P=0·28) or waste (−0·23 (sd 1·2) servings/week, P=0·60).ConclusionsThe consumer subsidy significantly increased participants’ vegetable expenditures, but not consumption or waste, suggesting that this type of subsidy might not have the effects anticipated. Reimbursement-based consumer subsidies may therefore not be as useful a policy tool for impacting vegetable consumption as earlier studies have suggested. Moreover, moderation analysis revealed that the subsidy’s effect on participants’ vegetable expenditures was significant only in men. Additional research should seek to determine how far reaching gender-specific effects are in this context. Further research should also examine the effect of a similar consumer subsidy on high-risk populations and explore to what extent increases in participants’ expenditures are due to the purchase of more expensive vegetables, purchasing of vegetables during the study period that were consumed outside the study period, or a shift from restaurant vegetable consumption to grocery vegetable consumption.
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Bucher, Tamara, Clare Collins, Megan E. Rollo, Tracy A. McCaffrey, Nienke De Vlieger, Daphne Van der Bend, Helen Truby, and Federico J. A. Perez-Cueto. "Nudging consumers towards healthier choices: a systematic review of positional influences on food choice." British Journal of Nutrition 115, no. 12 (April 29, 2016): 2252–63. http://dx.doi.org/10.1017/s0007114516001653.
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AbstractNudging or ‘choice architecture’ refers to strategic changes in the environment that are anticipated to alter people’s behaviour in a predictable way, without forbidding any options or significantly changing their economic incentives. Nudging strategies may be used to promote healthy eating behaviour. However, to date, the scientific evidence has not been systematically reviewed to enable practitioners and policymakers to implement, or argue for the implementation of, specific measures to support nudging strategies. This systematic review investigated the effect of positional changes of food placement on food choice. In total, seven scientific databases were searched using relevant keywords to identify interventions that manipulated food position (proximity or order) to generate a change in food selection, sales or consumption, among normal-weight or overweight individuals across any age group. From 2576 identified articles, fifteen articles comprising eighteen studies met our inclusion criteria. This review has identified that manipulation of food product order or proximity can influence food choice. Such approaches offer promise in terms of impacting on consumer behaviour. However, there is a need for high-quality studies that quantify the magnitude of positional effects on food choice in conjunction with measuring the impact on food intake, particularly in the longer term. Future studies should use outcome measures such as change in grams of food consumed or energy intake to quantify the impact on dietary intake and potential impacts on nutrition-related health. Research is also needed to evaluate potential compensatory behaviours secondary to such interventions.
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Boardman, Rosy, and Helen McCormick. "Shopping channel preference and usage motivations." Journal of Fashion Marketing and Management: An International Journal 22, no. 2 (May 14, 2018): 270–84. http://dx.doi.org/10.1108/jfmm-04-2017-0036.
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Purpose The purpose of this paper is to provide a greater understanding of why and how different ages use shopping channels, analysing preferences and motivations for use. Design/methodology/approach Qualitative in-depth interviews were conducted with a sample of 50 female participants, aged 20-70. All were customers of a fashion retailer that has ecommerce and mcommerce platforms, stores and catalogues, in order to gain a better understanding of loyal consumers’ multi-channel behaviour. Findings Multi-channel shopping behaviour increased with age; the 20s did not engage in multi-channel shopping behaviour but viewed each channel as a separate entity. Mcommerce is the preferred shopping channel for the 20s, but its popularity and motivations to use decreases with age. Ecommerce is the most popular shopping channel due to convenience, selection, adventure/exploration and idea shopping. The physical store was the preferred channel for the 60+, who shopped there for convenience and enjoyment. Catalogues were seen as out-dated and no longer considered a transactional channel. Originality/value There are no previous studies that have investigated channel preferences and motivations across a 50-year age span using loyal customers. The majority of previous studies looking at multi-channel shopping behaviour are quantitative and so this qualitative enquiry provides a richer insight into reasons for consumer preferences and motivations. The study contributes novel findings to the literature as it shows that multi-channel shopping behaviour increases with age, and younger consumers (20s) are not partaking in it at all.
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Adams, Sheree-Ann, Xavier Font, and Davina Stanford. "All aboard the corporate socially and environmentally responsible cruise ship." Worldwide Hospitality and Tourism Themes 9, no. 1 (February 13, 2017): 31–43. http://dx.doi.org/10.1108/whatt-11-2016-0061.
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Purpose The purpose of the study was to examine the relative importance of corporate social and environmental responsibility (CSER) in comparison to standard, price, duration, destination, brand and disruption using choice-based conjoint analysis (CBC). Design/methodology/approach CBC was used as the data collection survey technique, and counts analysis for preference and hierarchical Bayes estimation (HB) for importance levels data analysis methods, from Sawtooth Software Inc. Findings Results show that 2:1 Royal Caribbean Cruise Line cruise consumers prefer companies with CSER policies and practices. However, their actual product choice selection of cruise package attributes revealed that consumers overall placed less importance on CSER when choosing cruises. Experienced consumers were more brand image-conscious than those new to cruising, and consumers who were less price-sensitive were most willing to choose companies with CSER policies and practices. Research limitations/implications The information provided is specifically on “what” cruise consumer preferences and importance attributes are but does not explicitly explain “why” the respondents made the choices they did. This was at the time a limitation of the software used to conduct the study. Practical implications The Conjoint Analysis CBC Sawtooth Software pre-2014 version choice simulators do not facilitate questions that provide answers as to “why” respondents make the choices they do in the market simulations. Social implications The knowledge contribution is of value to both academia and industry, as the quantitative statistical data on the cruise consumers’ choice preferences are of value in understanding and identifying solutions/approaches towards “opening the bottleneck” that exists between private sector sustainable development practices and consumer lifestyle changes. Originality/value This was the first time that CBC/HB was applied within academia to examine the cruise consumers’ choice preferences in a UK context and also the first time that CSER was applied as a direct variable in a cruise package to determine the preference and important values of a brand in a consumer behaviour decision-making context.
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Hillaert, Jasmijn, Martijn L. Vandegehuchte, Thomas Hovestadt, and Dries Bonte. "Information use during movement regulates how fragmentation and loss of habitat affect body size." Proceedings of the Royal Society B: Biological Sciences 285, no. 1884 (August 15, 2018): 20180953. http://dx.doi.org/10.1098/rspb.2018.0953.
Full textAbstract:
An individual's body size is central to its behaviour and physiology, and tightly linked to its movement ability. The spatial arrangement of resources and a consumer's capacity to locate them are therefore expected to exert strong selection on consumer body size. We investigated the evolutionary impact of both the fragmentation and loss of habitat on consumer body size and its feedback effects on resource distribution, under varying levels of information used during habitat choice. We developed a mechanistic, individual-based, spatially explicit model, including several allometric rules for key consumer traits. Our model reveals that as resources become more fragmented and scarce, informed habitat choice selects for larger body sizes while random habitat choice promotes small sizes. Information use may thus be an overlooked explanation for the observed variation in body size responses to habitat fragmentation. Moreover, we find that resources can accumulate and aggregate if information about resource abundance is incomplete. Informed movement results in stable resource–consumer dynamics and controlled resources across space. However, habitat loss and fragmentation destabilize local dynamics and disturb resource suppression by the consumer. Considering information use during movement is thus critical to understand the eco-evolutionary dynamics underlying the functioning and structuring of consumer communities.