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1
Yıldız, Atila, and Asuman Arslan Duru. "Etlik Piliç Yetiştiriciliğinin Geliştirilmesi Açısından Tavuk Eti Tüketim Alışkanlıklarının İncelenmesi: Uşak İli Örneği." Turkish Journal of Agriculture - Food Science and Technology 7, no. 6 (June 25, 2019): 833. http://dx.doi.org/10.24925/turjaf.v7i6.833-839.2180.
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This study is consisted of data obtained from the survey conducted with 400 consumers in Uşak province urban area. As a result of the analysis, the average amount of annual per capita chicken meat consumed was calculated as 13.64 kg. The average amount of consumption increases due to the increase in income level. 39.2% of the consumers (consume chicken meat once a week. However, nearly half of consumers (41.7%) consume chicken meat, this is one third in total meat consumption. This ratio is changing according to income groups. Consumers supply chicken meat from vendors, grocery stores and groceries. The main reason for consumption of chicken meat for consumers; low price, easy to find on the market and healthy. Nearly half (42.5%) of the consumers prefer whole chick. The percentage of those consumed in the chicken meat consumed by the consumers is very low. Factors that are effective on consumers preferences for chicken meat; the freshness of the product, the price, the type of packaging, the quality, the producer company, the advertisement of the product, the taste of the consumer and the date of manufacture of the product. According to consumer preference (but, baguette, chest, wings etc.) processed products can be prepared according to the grill or other purposes and presented to the consumer. As consumers are prepared to extra payment for organic (ecological) food products, the farmers can be guided by incentives to organic poultry breeding systems.
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Hlédik, Erika, and Dávid Harsányi. "Towards quality consumption." International Journal of Wine Business Research 31, no. 4 (November 18, 2019): 602–17. http://dx.doi.org/10.1108/ijwbr-10-2018-0063.
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Purpose Hungarian wine culture has been developing steadily over the past decades. The number of wineries offering quality wine is growing as consumer interest in quality consumption increases. The purpose of this paper is to study the segmentation of the Hungarian wine consumers based on their purchase habits and preferences to identify how this shift towards quality consumption is represented in these segments. Design/methodology/approach An online survey was conducted in Hungary. Nearly 28,000 consumers filled in the questionnaire. The TwoStep Cluster analysis could handle the large database and variables measured on different measurement scales. Findings The growing interest towards quality wine in the market is reflected in the study’s segmentation results. The large sample size made it possible to identify a special Hungarian wine consumer group, which has different buying habits than traditional wine consumer segments. Four segments were evolved: ordinary wine consumers, unsophisticated wine consumers, wealthy wine-experts and open-minded consumers. The last two segments seem to be the most valuable groups for high-quality wine producers. Originality/value The sample size allowed a relatively novel segmentation, whereby the preferences and purchasing habits of smaller, high-quality wine consumer groups became measurable.
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CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers." Journal of Economics and Behavioral Studies 7, no. 3(J) (June 30, 2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.
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This paper examines the local and global automotive brands in conjunction with country-oforigin effect on consumer-based brand equity. Consumer’s level of status-seeking motivation is considered when analysing the effect of brand’s country-of-origin on consumer-based brand equity. Study conducted on 181 respondents showed that consumers generally prefer Asian than European automotive brands. Asian brands also ranked highest in perceived quality and brand loyalty, followed by European brands and local brands. The main difference of high and low status-seeking consumers is found in brand association, perceived quality, and brand loyalty of local brands. Low status-seeking consumers tend to rate brand association, perceived quality, and brand loyalty of local brands higher than high statusseeking consumers. This paper exhibits that the theory of consumer ethnocentrism and global branding strategies are not mutually exclusive.
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Susanti, Tripena, and Angelina Fitria Rina Sari. "PERSEPSI KONSUMEN TERHADAP KUALITAS PRODUK SABUN LIFEBUOY DI KOTA PONTIANAK." JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi 1, no. 2 (June 30, 2021): 123–37. http://dx.doi.org/10.52300/jemba.v1i2.2991.
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The purpose of this study was to determine how the perception and level of consumer buying interest on the quality of Lifebuoy soap products. The variables used are perceptions and consumer buying interest. The number of samples to be used is 100 respondents who are still loyal to using Lifebuoy soap. This research uses qualitative analysis. The result is that consumers' perceptions of the quality of Lifebuoy soap products are good, especially in the variables of performance, features, conformance to specifications, durability, reliability, serviceability, aesthetics and perceived quality. The level of consumer interest in Lifebuoy soap products is also quite large because Lifebuoy soap products can provide the best for consumers who consume them
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Petrović, Gordana, Darjan Karabašević, Gabrijela Popović, Gordana Tomić, and Pavle Radanov. "The research of consumers and their habits in the organic products market." Ekonomija: teorija i praksa 14, no. 2 (2021): 101–18. http://dx.doi.org/10.5937/etp2102101p.
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It is important for every consumer that the product he consumes is of good quality and safe for his health. An organic product for the consumer means quality and health. It is of crucial importance to look into the the organic food market, and based on that determine what the goals are and create a strategy to achieve the set goals. The organic market is the main source of information for organic food producers. Before organic products are being placed on the market, the target group of consumers to whom the marketing mix will be directed should be determined on the basis of information from the market. Various surrounding impulses affect consumer behavior, so it is necessary to continuously monitor all important factors, in order to meet consumer demands in a timely manner. Consumer behavior in the market is the result of the tendency of consumers to best meet their needs and desires. The goal of the research is why and how consumers buy and consume certain products, respectively, what are the motives for their purchase. The research was conducted in the period from September until December 2020. on the sample 250 respondents in the territory Republic Serbia. Field research was conducted through a questionnaire consisting of seven question and based on the answers received, the results were processed. The most important indicators of this research are that consumers are less likely to buy organic products due to the lower purchasing power of the population, but also insufficient information, and the main motive for buying is that organic products are healthy products.
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Skunca, Dubravka, Igor Tomasevic, Nevijo Zdolec, Rezear Kolaj, Georgi Aleksiev, and Ilija Djekic. "Consumer-perceived quality characteristics of chicken meat and chicken meat products in Southeast Europe." British Food Journal 119, no. 7 (July 3, 2017): 1525–35. http://dx.doi.org/10.1108/bfj-11-2016-0547.
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Purpose The purpose of this paper is to analyse consumer perception of quality characteristics of chicken meat and chicken meat products in Southeast European countries (Albania, Bosnia and Herzegovina, Bulgaria, Croatia, FYR of Macedonia, Montenegro, and Serbia). Design/methodology/approach Results were collected from a field survey by using data obtained from a questionnaire directed at 2,368 consumers during 2015. Findings This study identified four consumer segments: “typical”, “selective”, “chicken meat preparers” and “uninterested” chicken meat consumers. Originality/value Older consumers (50 years) have higher interest in chicken meat quality characteristics, while women are “chicken meat preparers”. Chicken meat consumers who prefer particular chicken parts and consume chicken meat because it is nutritious are found among the working population, while the most number of consumers “uninterested” in chicken meat come from Serbia.
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Felderhoff, Chad, Conrad Lyford, Jaime Malaga, Rod Polkinghorne, Chance Brooks, Andrea Garmyn, and Mark Miller. "Beef Quality Preferences: Factors Driving Consumer Satisfaction." Foods 9, no. 3 (March 4, 2020): 289. http://dx.doi.org/10.3390/foods9030289.
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The current study was designed to broaden the understanding of the attributes impacting the sensory properties of beef when consumed. Using a survey of consumers from three different geographical regions in the United States (US), we determined the impacts of three attributes on overall satisfaction in several different ways. The two main statistical methods used were an Ordinary Least Squares (OLS) model and the Conditional Logit model. Perhaps the most important finding of this study was that flavor was the largest contributor to consumer satisfaction. This finding was consistent throughout all the models. In the base model, flavor represented 59% of the satisfaction rating. Additionally, results indicated domestic beef was preferred over Australian beef by US consumers. Another important finding of the study was the impact of the demographic variables of age, income, and gender on satisfaction. The older group generally placed more emphasis on tenderness, while younger people preferred juicier beef. Males were more responsive than females for all attributes, especially tenderness. Those with higher income were more responsive to tenderness for all quality levels, but the lower income group was more responsive to juiciness. Overall, flavor had the largest impact on consumers’ satisfaction level in comparison to tenderness or juiciness.
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Wulandari, Ni Luh Adisti Abiyoga, Ni Komang Sumadi, and Mirah Ayu Trarintya. "ANALISIS PENILAIAN KONSUMEN PADA EKUITAS MEREK PRODUK HERBAL AYURWEDA PADA KONSUMEN DI KOTA DENPASAR." WIDYA MANAJEMEN 1, no. 2 (August 1, 2019): 90–112. http://dx.doi.org/10.32795/widyamanajemen.v1i2.358.
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Ayurveda is one of the oldest holistic treatments in the world. Ayurveda herbal products have the potential to be developed as health products that have competitive advantages. Sustainable competitive advantage is done through strengthening brand equity, namely brand awareness, brand perceived quality, brand association, and brand loyalty. This research was conducted on consumers in the city of Denpasar, using 200 research respondents. Data collection is done by observation, interviews, questionnaires, and literature studies. The results showed that overall the respondents of the study both non-consumer respondents and consumer respondents had brand awareness, brand association, brand perceived quality, and good brand loyalty in Ayurveda herbal products. Where consumers' perceptions of brand awareness, brand association, brand perceived quality Ayurveda herbal products are higher than non-consumer respondents. In addition, the results of the analysis show that there are significant differences in brand association between consumers who have never consumed consumers who have consumed Ayurveda herbal products. While the perception of brand awareness and brand perceived quality did not show a significant difference in the two groups of respondents. Based on the results of these studies, developing brand equity of Ayurveda herbal products is very important to create competitive advantage. So that consumers are expected to prefer to use Ayurveda herbal products compared to other traditional medicines or modern / synthetic medical drugs that exist today.
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Rosak-Szyrocka, Joanna, and Lovorka Begović Blažević. "Food Safety in Quality Mark Aspect." System Safety: Human - Technical Facility - Environment 1, no. 1 (March 1, 2019): 558–65. http://dx.doi.org/10.2478/czoto-2019-0071.
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AbstractThe purpose of the publication is to determine the level of consumer awareness regarding the knowledge of quality marks and food safety awareness in the aspect of purchasing decisions. The research covered a group of 51 respondents who were residents of the Silesian Voivodship. On the basis of literature research and analysis in the field of food quality and safety, the following hypothesis was formulated: By using generally known management methods, we can determine the degree of consumer awareness in terms of quality labels and food safety in the aspect of purchasing decisions. The research was conducted on a quarterly basis in 2018 based on a questionnaire (CAWI - Computer Assisted Web Interview). The results of research and their analysis have shown that consumer awareness regarding the awareness of quality marks increases, however, there is still a great need to build consumer awareness regarding the existence of quality marks and information that they provide to the consumer in terms of both quality and food safety. Research has shown that consumers are aware of the quality marks existence, but their knowledge about familiarity is still too small. It was shown that consumers, when making purchasing decisions, pay attention to product quality, price, quality certificate and ecological certificate. The factor that determines the safety of the product according to consumers turns out to be its composition. Consumers showed in research that they will not buy a product that has palm oil, sulfur dioxide, glucose-fructose syrup and aspartame.
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Migliore, Giuseppina, Antonino Galati, Pietro Romeo, Maria Crescimanno, and Giorgio Schifani. "Quality attributes of cactus pear fruit and their role in consumer choice." British Food Journal 117, no. 6 (June 8, 2015): 1637–51. http://dx.doi.org/10.1108/bfj-04-2014-0147.
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Purpose – The purpose of this paper is to detect what experience and credence quality attributes contribute to the consumer decision to consume cactus pear fruit. The authors therefore try to measure the effect of each quality attribute on consumer choice. Design/methodology/approach – As a theoretical basis, two principal quality attributes emphasised in the literature on consumer behaviour were analysed and adjusted to the specific fruit features. The empirical strategy was carried out by administering a telephone questionnaire survey of 270 interviewees who consume cactus pears in Italy. The questionnaire, consisting of 14 items expressed on a metric scale (five-point Likert scale), was used to rate the importance of cactus pear fruit quality attributes. An ordered logit model was employed for data analysis. Findings – The results show that consumption of cactus pear fruit is mainly based on credence and experience attributes, which have different effects on the consumer decision to consume cactus pear fruit. Among experience quality attributes, the colour red, a low quantity of seeds, and being peeled are the attributes with major effects, following by credence attributes such as environmental sustainability, healthiness, and Italian origin. Research limitations/implications – The research was based on a particular fruit, and further comparative research is clearly needed. In fact, further advancement in cactus pear research would require that the validity of the empirical findings and their degree of generalisation be examined in other geographical areas. Practical implications – The results of this study could help to identify some factors on which business could intervene to create a more effective consumer-based approach. Originality/value – This study contributes to a better definition of cactus pear fruit quality for consumers with the aim of developing marketing strategies to increase farm business. To the best of the knowledge, no study has ever measured the effects of cactus pear fruit quality attributes on consumer choice.
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Le, Tam Minh, Sébasien Le, and Dzung Hoang Nguyen. "Assessing consumer-perceived food quality using conjoint analysis." Science and Technology Development Journal 17, no. 3 (September 30, 2014): 21–31. http://dx.doi.org/10.32508/stdj.v17i3.1498.
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Quality is considered the most indispensable means to compete in the marketplace for all food companies. Apart from the objective quality concerning the physical – chemical – microbiological characteristics, which links to the concept of food security; the subjective quality concerning the quality as perceived by consumers is utmost important since it links to the concept of consumer demand [1].
This paper proposed a new methodology which aimed to assess the subjective quality as follows: (1) to examine whether consumers could perceive and/or understand the quality criteria used by experts to assess the product quality, and (2) in case consumers could do, to investigate whether these expert criteria related to the consumer-perceived quality.
This methodology is based on the traditional conjoint analysis combining with an add-on, the sorting task. Consumers are asked to sort 9 pictures of bananas, and then to rate the pictures according to their perception of the perceived quality presenting on the pictures. The methodology will be illustrated through a case study performed on Vietnamese consumers.
The results showed that: (1) consumers could perceive the experts’ quality criteria such as bruise, shape, and color; and (2) the consumer-perceived quality related to these expert quality criteria. In addition, the results also showed that bruise was the most important attribute affect consumer appreciation of quality.
For practical application, we expected that this methodology could provide useful information about the subjective quality for those researchers who want to improve the quality based on consumer demand.
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Kim, Yu Kyoum, Galen Trail, and Yong Jae Ko. "The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework." Journal of Sport Management 25, no. 6 (November 2011): 576–92. http://dx.doi.org/10.1123/jsm.25.6.576.
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The importance of relationship quality in relationship marketing has been well documented; however, very little attention has been paid to the issues of relationship quality in sport consumer behavior contexts. We investigated the cognitive structure of relationship quality (RQ) constructs (Trust, Commitment, Intimacy, Identification, Reciprocity) by comparing a general-specific model to a hierarchical model. In addition we empirically tested the link between RQ and three sport consumer behavioral intentions: attendance, media consumption, and licensed merchandise consumption. The model comparison revealed that individual constructs reflected both the distinct aspects of the specific dimensions of relationship quality and the holistic nature of relationship quality, supporting a general-specific model. Results from the simultaneous equation model indicated that for sport consumers, relationship quality with the team explained 56% of the variance in intention to attend games, 75% of intention to consume sport media, and 66% of intention to purchase licensed merchandise.
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Murfield, Monique, Christopher A. Boone, Paige Rutner, and Rodney Thomas. "Investigating logistics service quality in omni-channel retailing." International Journal of Physical Distribution & Logistics Management 47, no. 4 (May 2, 2017): 263–96. http://dx.doi.org/10.1108/ijpdlm-06-2016-0161.
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Purpose The purpose of this paper is to investigate the impact of logistics service quality (LSQ) on consumer satisfaction and loyalty in an omni-channel retail environment. Design/methodology/approach An empirical, survey-based approach is used to collect data from consumers about experiences with two different omni-channel retail scenarios: buy-online-pickup-in-store (BOPS), and buy-in-store-ship-direct (BSSD). Participants responded to questions regarding the LSQ, consumer satisfaction, and consumer loyalty relative to their actual experience in one of these situations. Findings Results suggest that omni-channel consumers are truly unique, and all three dimensions of LSQ (condition, availability, and timeliness) are distinct in their impact on satisfaction and loyalty. Results suggest that in the BOPS sample, consumer satisfaction partially mediates the relationship between condition and loyalty and fully mediates the relationship between timeliness and loyalty. In the BSSD model, consumer satisfaction partially mediates the relationship between timeliness and consumer loyalty. Research limitations/implications This research studies LSQ in two different omni-channel scenarios; additional research is needed to explore other omni-channel scenarios and extend the findings to be more generalizable. Practical implications Managers should recognize that for omni-channel consumers, timeliness is the essential driver of satisfaction and loyalty. Retailers need to account for this reality and dedicate substantial resources to meet delivery requirements in a timely manner. Logistics service providers need to emphasize speed and reliability of their delivery processes for omni-channel consumers. Originality/value This research is the first attempt at conceptualizing LSQ in an omni-channel supply chain, and testing the impact of LSQ on consumer satisfaction and loyalty.
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Ariyawardana, Anoma, Ramu Govindasamy, and Allan Lisle. "Capturing the consumer value: the case of red lentils." British Food Journal 117, no. 3 (March 2, 2015): 1032–42. http://dx.doi.org/10.1108/bfj-11-2013-0319.
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Purpose – Red lentils are one of the widely consumed food items in South Asia and this has created an enormous market opportunity for all players in the chain. Therefore, the purpose of this paper is to examine the most valued attributes of red lentils and to assess how consumer preferences vary across store type and by socio-demographic factors. Thereby, it was aimed to identify value chain interventions that are required to meet the consumer demand. Design/methodology/approach – Sri Lanka was selected as the study location because of its significance as an importer. Through an intercept survey of 300 consumers in three store types, consumption pattern and preference for four attributes of red lentils, namely, size, colour, visual quality and price were collected. Data were also collected from retail and wholesale stores and from a processor. Conjoint analysis was used to analyse the consumer data. Findings – A majority of the respondents consumed red lentils on a daily basis. Consumer preference rankings showed that consumers place a significantly greater level of importance on visual quality than other attributes. Trade-off patterns were different across store types and by socio-demographic factors. Grocery shoppers were willing to trade-off packaging to price while the reverse was true for supermarket shoppers. Retail and wholesale purchases were driven by quality. Research limitations/implications – Findings highlight that chain effectiveness could be enhanced by offering bigger sized lentils while assuring quality. Originality/value – This research uses a consumer driven assessment in identifying required value chain interventions.
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Taan, Hapsawati. "Service Quality and Consumer’s Trust Using PT. JNE Gorontalo Branch." International Journal of Applied Business and International Management 4, no. 1 (April 20, 2019): 103–11. http://dx.doi.org/10.32535/ijabim.v4i1.387.
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Increasing quality of services increasingly gets the attention of companies to increase supply to consumers. The purpose of this study is to find out and analyze: 1) Effect of service quality on consumer decisions, 2) Effect of trust in consumer decisions, 3) Effect of service quality and trust simultaneously on consumer decisions. The sampling method uses non-probability sampling with the accidential sampling technique with a total sample of 96 people. The unit of analysis is consumers who use the services of PT. Gorontalo Branch JNE. Data collection is done through observation and questionnaires. Data were analyzed quantitatively by using multiple regression analysis techniques with SPSS 21 statistical program. The results showed that trust had a significant effect on consumer decisions. Service quality and trust have a simultaneous influence on consumer decisions. The interesting finding from the results of this study is that service quality has no significant effect on consumer decisions. This shows that the quality of service is good, not necessarily consumers decide to use these services. Suggestions / recommendations, the need for companies to improve tangible and assurance indicators related to the availability of facilities and infrastructure in service and attention to guarantees for consumer goods.
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Kral, Pavol, and Katarina Janoskova. "Consumer perception of global branded products quality." SHS Web of Conferences 74 (2020): 01018. http://dx.doi.org/10.1051/shsconf/20207401018.
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The brand plays the key part in consumer decision-making on products, and it is crucially important to both producer and consumer. The long-term globalization process has significantly influenced international brand policy. A successful brand in the domestic market is not a prerequisite of success in global markets. Successful global brand reflect on the rational as well as emotional customer expectations and desires that may change over time. The consumers generally consider branded product to the significant of quality, and they are likely to opt for the proven brand rather than even considering also the other brands available. The aim of this paper is to evaluate the relationship between selected socio-demographic characteristics (gender, age, education) and the subjective perception of selected global brands (branded products) quality by current consumers using selected mathematical-statistical methods. We realized a large-scale marketing survey was conducted on a sample of consumers (total 2002 respondents) with a minimum age of 15 years in 2018. The analysis results show relationship of different nature and intensity between socio-demographic characteristics of respondents and their attitudes towards quality of branded products. Conclusions and findings of analysis can be considered appropriate to apply to current consumer markets. The findings of the survey proved that effective branding strategies shall respect, inter alia, pursue the also socio-demographic trends consumers markets. The socio-demographic characteristics of consumers shall be considered the reliable selection criterion for determining both attractivity and potential of the brand in terms of the success of the brand.
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Bhandari, Neeraj, Dennis P. Scanlon, Yunfeng Shi, and Rachel A. Smith. "Why Do So Few Consumers Use Health Care Quality Report Cards? A Framework for Understanding the Limited Consumer Impact of Comparative Quality Information." Medical Care Research and Review 76, no. 5 (May 10, 2018): 515–37. http://dx.doi.org/10.1177/1077558718774945.
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Despite growing investment in producing and releasing comparative provider quality information (CQI), consumer use of CQI has remained poor. We offer a framework to interpret and synthesize the existing literature’s diverse approaches to explaining the CQI’s low appeal for consumers. Our framework cautions CQI stakeholders against forming unrealistic expectations of pervasive consumer use and suggests that they focus their efforts more narrowly on consumers who may find CQI more salient for choosing providers. We review the consumer impact of stakeholder efforts to apply the burgeoning knowledge of consumers’ cognitive limitations to the design and dissemination of the new generation of report cards; we conclude that while it is too limited to draw firm conclusions, early evidence suggests consumers are responding to the novel design and dissemination strategies. We find that consumers continue to have difficulty accessing reliable report cards, while the media remains underused in the dissemination of report cards.
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Kusumasondjaja, Sony. "Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews." Journal of Economics, Business & Accountancy Ventura 18, no. 2 (August 28, 2015): 241. http://dx.doi.org/10.14414/jebav.v18i2.451.
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Searching through online review sites becomes an alternative for consumers to obtain product information. The efficiency and effectiveness in finding quality information on the online review sites contributes to the popularity of online review sites among consumers at the moment. There are some previous studies discussing consumer trust on hotels being reviewed on online review sites, but the roles of information quality, homophily, and consumer risk propensity as antecedents of trust and online purchase intention are still questionable. The purpose of this study is to investigate how information quality, homophily, and consumer risk propensity affect consumer trust on hotels being reviewed on online review sites and on intention to make a reservation. A survey involving 430 young travelers from 16 countries was conducted in popular tourist destination. Results confirm that information quality influences consumers’ trust on hotel being reviewed and intention to make reservation. Moreover, consumer online trust is also found to affect intention to make reservation.
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Kusumasondjaja, Sony. "Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews." Journal of Economics, Business & Accountancy Ventura 18, no. 2 (August 25, 2015): 241. http://dx.doi.org/10.14414/jebav.v18i2.818.
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Searching through online review sites becomes an alternative for consumers to o btain product information. The efficiency and effectiveness in finding quality info rmation on the online review sites contributes to the popularity of online review sitesamong consumers at the moment. There are some previous studies discussing consumer trust on hotels being reviewed on online review sites, but the roles of info rmation quality, homophily, and consumer risk propensity as antecedents of trust and online purchase intention are still questionable. The purpose of this study is to investigate how information quality, homophily, and consumer risk propensity affect consumer trust on hotels being reviewed on online review sites and on intention to make a reservation. A survey involving 430 young travelers from 16 countries was conducted in popular tourist destination. Results confirm that informationquality influences consumers’ trust on hotel being reviewed and intention to make reservation. Moreover, consumer online trust is also found to affect intention to make reservation.
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Perdana, Hanifa Hasna, Fernianda Rahayu Hermiatin, Tomy Perdana, Agriani Hermita Sadeli, and Velanda Ahtayary Putri. "Consumer Segment Based on Food Quality Dimension." Journal of Southwest Jiaotong University 56, no. 2 (April 30, 2021): 512–23. http://dx.doi.org/10.35741/issn.0258-2724.56.2.41.
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The consumer has a different point of view when they decide to buy food. It depends on their desire for food quality. The actors in the supply chain may adjust their business to provide the quality that meets consumer demand. This study determines consumer segments based on quality, namely search, experience, and credence characteristics. Homogenous groups identify using k-means cluster analysis. Ward method used to decide the most exact number of clusters. The analysis based on consumer perceives on fresh food quality conducts on 238 respondents. The cluster analysis shows that there are four different groups. The first group consists of consumers who have a serious concern about new product quality. Also, there is a group which only emphasizes experience characteristics. In contrast, the second and fourth groups do not pay attention to quality. The research result represents a new insight into consumer segmentation through a study focus on quality characteristics. The result is to understand and improve marketing and supply chain development.
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Cabana, Ricardo. "Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)." International Journal of Agriculture and Natural Resources 48, no. 2 (2021): 45–56. http://dx.doi.org/10.7764/ijanr.v48i2.2285.
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Most avocados consumed in France come from Peru or Chile. French suppliers vary based on the season; however, Chile is the main supplier of avocados during the winter season. The aim of this study is to analyze the key variables that influence French consumer satisfaction in the preference for Chilean avocados.This is substantiated using an exploratory multivariate analysis, which was performed on a causal model comprised of endogenous constructs: perceived extrinsic and intrinsic quality, perceived risk and perceived value. The sample consists of 346 French consumers of Chilean avocados in supermarkets of the Auvergne-Rhône-Alpes region. The main results show that the risk perceived by French consumers can only be related to the perceived extrinsic quality of the product. On the other hand, both perceived intrinsic and extrinsic quality are directly related to perceived value. Finally, it is concluded that French consumer satisfaction in the preference for Chilean avocados can be explained by the variables perceived intrinsic quality, perceived extrinsic quality and perceived value.
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Ratnawati, Ratnawati, Nurliana Nurliana, and Razali Razali. "Tingkat Kepuasan Konsumen Terhadap Kualitas dan Harga Daging Sapi Yang Dijual di Kota Banda Aceh." Jurnal Agripet 14, no. 2 (October 1, 2014): 125–31. http://dx.doi.org/10.17969/agripet.v14i2.1889.
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(The level satisfaction of consumers to quality and price of beef in Banda Aceh)ABSTRACT. This study aims to determine level satisfaction of consumers to quality and price to beef sold in Banda Aceh, knowing influence of quality and beef price to satisfaction of consumer and also know most dominant variable have an effect on to satisfaction of beef consumer in Banda Aceh. The sampling methods is that used was purposive sampling is counted 180 consumers. The level of beef consumer satisfaction to sold in Banda Aceh is in the level of very low. The quality and price to the satisfaction of consumers to beef sold in Banda Aceh has significant different to satisfaction of consumers P0,05. The quality variable which significantly has a dominant of beef consumer satisfaction to sold in Banda Aceh. The value of determination coefficient (R Square) is equal to 0,31,9 show that quality and price of beef is influenced satisfaction of consumers is equal to 31,9 %, meanwhile 68,1% is influenced by other factors not included in this study. Concluded that the quality and price have ability to influence satisfaction of consumers. The good quality can improve satisfaction of consumers and stiff price can degrade satisfaction of consumers.
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Yan, Mary R., Sally Hsieh, and Norberto Ricacho. "Innovative Food Packaging, Food Quality and Safety, and Consumer Perspectives." Processes 10, no. 4 (April 12, 2022): 747. http://dx.doi.org/10.3390/pr10040747.
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Packaging is an integral part of the food industry associated with food quality and safety including food shelf life, and communications from the marketing perspective. Traditional food packaging provides the protection of food from damage and storage of food products until being consumed. Packaging also presents branding and nutritional information and promotes marketing. Over the past decades, plastic films were employed as a barrier to keep food stuffs safe from heat, moisture, microorganisms, dust, and dirt particles. Recent advancements have incorporated additional functionalities in barrier films to enhance the shelf life of food, such as active packaging and intelligent packaging. In addition, consumer perception has influences on packaging materials and designs. The current trend of consumers pursuing environmental-friendly packaging is increased. With the progress of applied technologies in the food sector, sustainable packaging has been emerging in response to consumer preferences and environmental obligations. This paper reviews the importance of food packaging in relation to food quality and safety; the development and applications of advanced smart, active, and intelligent packaging systems, and the properties of an oxygen barrier. The advantages and disadvantages of these packaging are discussed. Consumer perceptions regarding environmental-friendly packaging that could be applied in the food industry are also discussed.
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Br Situmorang, Evinda Deviana, Robinhot Gultom, Kristanty Nadapdap, and Mislan Sihite. "PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO AMANDA BROWNIES." Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen 6, no. 1 (March 4, 2020): 38–49. http://dx.doi.org/10.32477/jrm.v6i1.30.
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This study aims to determine the influence of service quality and product quality on consumer purchase decision at Amanda Brownies Store in Medan. Thepopulation of this study was taken from the number of consumers for 6 month totalling 1,509 or 252 consumers in a month. The number of samples taken in this study was 155 consumers. The data collection methods in this study used questionnaires among 155 consumers of Amanda Brownies Store in Medan. The data analysis method used was Multiple Linear Regression method. The partial testing analysis shows that service quality and product quality have a significant effect on consumer purchase decision. Furthermore, the simultaneous test results showed that the service quality variable and product quality variable significantly influence the consumer purchase decision. The Adjusted R Square is 0.316 or 31.6%. This means that 31.6% of consumer purchase decision is influenced by both independent variables, while the remaining 68.4% of customer purchase decision is influenced by other variables-not examined in this study.
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Br Situmorang, Evinda Deviana, Robinhot Gultom, Kristanty Nadapdap, and Mislan Sihite. "Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Toko Amanda Brownies." Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen 6, no. 1 (May 7, 2019): 40–51. http://dx.doi.org/10.32477/jrm.v6i1.334.
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This study aims to determine the influence of service quality and product quality on consumer purchase decision at Amanda Brownies Store in Medan. The population of this study was taken from the number of consumers for 6 month totalling 1,509 or 252 consumers in a month. The number of samples taken in this study was 155 consumers. The data collection methods in this study used questionnaires among 155 consumers of Amanda Brownies Store in Medan. The data analysis method used was Multiple Linear Regression method. The partial testing analysis shows that service quality and product quality have a significant effect on consumer purchase decision. Furthermore, the simultaneous test results showed that the service quality variable and product quality variable significantly influence the consumer purchase decision. The Adjusted R Square is 0.316 or 31.6%. This means that 31.6% of consumer purchase decision is influenced by both independent variables, while the remaining 68.4% of customer purchase decision is influenced by other variables-not examined in this study.
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Yulianto, Aris Tri, and Hana Catur Wahyuni. "Minimize Customer Return by Using the Method of Quality Control Circle and Quality Loss Fuction: Study from PT Artha Food." PROZIMA (Productivity, Optimization and Manufacturing System Engineering) 3, no. 1 (March 9, 2021): 43–56. http://dx.doi.org/10.21070/prozima.v3i1.1301.
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One of the keys to a company's success is quality control. PT Artha Food is a manufacturing industry engaged in the processing of cocoa powder trying to improve the quality of its products for customer satisfaction in accordance with the mission of the company, which is to become a world-class company focused on creating added value for consumers. But with the increase in company productivity, consumer complaints are also increasing. The biggest factor of consumer complaints is broken product when sent to the consumer. This resulted in increasing the return of products from consumers resulting in losses for the company because the rejeck product increases. The company will seek to minimize the return from consumers with existing resources so that consumer confidence increases and decreases the rejeck product.
In this study, the method used in the quality control of product defects is the quality control circle used to analyze the damaged product. The method is integrated with quality loss fuction to know the producer loss factor
By improving the quality with the quality control method circle the average broken product can be minimized from 295.45 kg / month before the improvement to 50 kg / month after the repair process.
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Kupiec, Beata, and Brian Revell. "Measuring consumer quality judgements." British Food Journal 103, no. 1 (February 2001): 7–22. http://dx.doi.org/10.1108/00070700110382911.
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Moore, J. M. "Safety and quality of food from animals: the consumers' view." BSAP Occasional Publication 17 (January 1993): 1–6. http://dx.doi.org/10.1017/s0263967x00001208.
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AbstractTo assess any system that provides goods or services, the National Consumer Council has developed a number of consumer criteria to judge how well they perform from the consumers' point of view. They include price, safety, access, choice, information, redress, efficiency, equity, public accountability and consumer representation. When it comes to food, consumers are naturally interested in the price, quality, safety and choice of food products available to them. This presupposes that all have access to a secure supply of staple foods: a fundamental right of all consumers.Quality covers many aspects such as the variety, content, composition, nutritional value, taste, freshness and appearance of foods and recently, animal welfare has become associated with quality in the perception of consumers. Safety issues in the 1990s include additives, veterinary drug residues, pesticide residues, microbiological contamination and biotechnology.
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Milte, R., J. Ratcliffe, G. Chen, and M. Crotty. "CONSUMER QUALITY INDEX—NURSING HOME VERSION: MEASURING CONSUMER-FOCUSED QUALITY OF CARE." Innovation in Aging 1, suppl_1 (June 30, 2017): 1145. http://dx.doi.org/10.1093/geroni/igx004.4182.
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Buitrago-Vera, J., C. Escribá-Pérez, A. Baviera-Puig, and L. Montero-Vicente. "Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption." World Rabbit Science 24, no. 3 (September 28, 2016): 169. http://dx.doi.org/10.4995/wrs.2016.4229.
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Market segmentation divides the market into small groups of consumers who share similar characteristics. As all consumers within the same group have a common profile, marketing strategies can be adapted to target a specific type of consumer. Owing to the rapid changes in today’s society, consumer lifestyle has become the ideal criterion for market segmentation. In this study, we employed the food-related lifestyle model, which scholars have shown to be suitable and valid in several countries. Using data from a survey (with 3.53% error), we segmented the Spanish food market based on consumers’ food-related lifestyles. For each segment, we identified the consumer profile and analysed consumers’ consumption of rabbit meat. Factor analysis and cluster analysis yielded 4 segments: (i) ‘Unconcerned’ (36.8% of the sample) mainly consists of male consumers. Consumers in this segment value neither the freshness nor the price/quality ratio of their food items and consume rabbit meat rarely (39.4%) or sporadically (29.3%). (ii) ‘Cooks’ (18.4%) predominantly consists of middle-aged women. Consumers in this segment are highly demanding and critical of the quality of food products. They like cooking and are regular consumers of rabbit meat (40.6%). (iii) ‘Out-of-home consumers and convenience shoppers’ (28.6%) mostly consists of consumers aged between 25 and 34 y old and contains a large proportion of upper-class consumers. Consumers in this segment prefer to eat out and consume convenience products. This segment has the second highest percentage of regular consumers of rabbit meat (36.9%). The segment also has the second highest percentage of consumers who rarely or never eat rabbit meat (43.9%). (iv) ‘Rational purchaser with little interest in cooking’ (16.2%) has the highest proportion of consumers aged 55 to 74 y old. Consumers in this segment have the least interest in cooking, the most interest in the purchasing process, and the lowest consumption of rabbit meat (51.1% consume little or no rabbit meat).
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Somalua, Rahayu, Asim, Nurminingsih, and Robert Siregar. "THE EFFECT OF PRODUCT QUALITY AND PRODUCT INNOVATION ON CONSUMER LOYALTY IN FIZZUL PUTRA MANDIRI CONVECTION, JOMBANG REGENCY." MARGINAL : JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES 1, no. 2 (March 8, 2022): 43–52. http://dx.doi.org/10.55047/marginal.v1i2.132.
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The purpose of this study is to analyze the effect of Product Quality and Product Innovation on Consumer Loyalty of Fizzul Putra Mandiri Convection, Jombang Regency. This research is a quantitative study, while the population in this study are consumers from the Fizzul Putra Mandiri Convection Jombang regency, which are included in the population of regular (customers) in which the sample to be taken is known with certainty, resulting as many as 85 regular consumers. The data was obtained using a questionnaire, the data was processed using the Structural Equation Model (SEM) or SmartPLS 3 software. The results reveal that product quality has an insignificant positive effect on consumer loyalty, which means that the higher the product quality, the higher the consumer loyalty, but the increase in consumer loyalty caused by product quality is not significant. Therefore, increasing product quality only slightly increases consumer loyalty, decreasing product quality only slightly decreases consumer loyalty. Meanwhile, product innovation has a positive and significant effect on consumer loyalty, which means the higher the product innovation, the higher the consumer loyalty and vice versa. Besides that, product quality has a positive and significant effect on product innovation, which means that the higher the product quality, the higher the product innovation, and the lower the product quality will result the lower the product innovation as well.
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Singh, Chitra, Hyejune Park, and Cosette M. Joyner Martinez. "Love letters to Patagonia: Fostering sustainable consumption via consumer‐brand relationships." International Journal of Sustainable Fashion & Textiles 1, no. 1 (April 1, 2022): 41–62. http://dx.doi.org/10.1386/sft/0003_1.
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The purpose of this study was to investigate how consumers’ meaningful experiences with an apparel brand’s quality products can result in a strong consumer‐brand relationship, fostering product longevity and sustainable consumption behaviours. Consumer‐brand relationship theory was used as a theoretical lens to examine consumer‐brand relationships developed via the use of a brand’s quality products. In this analysis, an outdoor apparel brand, Patagonia, was selected as a representative brand because of its effort to deliver quality products and initiatives to foster meaningful consumer‐brand relationships and sustainable consumption. Netnography, an interpretive analysis of online textual discourse, was used to collect the consumers’ essays from Patagonia’s website. These essays were about the consumers’ experiences with Patagonia products. The essays were analysed using a theory-driven content analysis based on the consumer‐brand relationship theory. Results revealed six types of consumer‐brand relationships with three dominant relationships, including ‘partner quality’, ‘love and passion’ and ‘interdependence’. It was also found that a strong relationship with the brand positively affects consumers’ emotional attachment with the brand’s products, reducing the disposal of garments and resulting in product longevity. Theoretically, this study furthers our understanding of the relationship that consumers develop with a sustainable apparel brand by providing empirical evidence about the formation of product attachment in the context of the consumer‐brand relationship. The findings also offer managerial suggestions to apparel brands by providing insights into how to develop a meaningful, persistent consumer‐brand relationship in a sustainability context.
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A. R. Sudhamani, A. R. Sudhamani, and Dr N. Kalyanaraman Dr. N. Kalyanaraman. "Consumer Perception on Service Quality in Banking Sector." Global Journal For Research Analysis 2, no. 1 (June 15, 2012): 4–5. http://dx.doi.org/10.15373/22778160/january2013/87.
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Saridewi, Difta Octavia, and Rusdi Hidayat Nugroho. "Pengaruh Citra Merek, Harga, Dan Kualitas Produk Terhadap Loyalitas Melalui Kepuasan Konsumen Sebagai Variabel Intervening." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 4, no. 6 (March 1, 2022): 1725–41. http://dx.doi.org/10.47467/alkharaj.v4i6.1072.
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This study aims to determine: (1) the effect of brand image on customer loyalty through customer satisfaction, (2) the effect of price on customer loyalty through customer satisfaction, (3) the effect of product quality on customer loyalty through customer satisfaction, (4) the effect of brand image on customer loyalty, (5) The effect of price on customer loyalty, (6) The effect of product quality on customer loyalty, and (7) The effect of consumer satisfaction on customer loyalty. This research method uses quantitative methods. The population in this study are all consumers who buy and consume Bear Brand Milk products in the city of Surabaya. While the sample in this study were consumers who consumed Bear Brand Milk products more than once in the city of Surabaya with an age range of 15 - 54 years with a sample of 100 people. The data analysis technique used is Path analysis. With the results of the study that the brand image variable (X1) has a positive and significant effect on customer loyalty (Y) through customer satisfaction (Z). Price variable (X2) has a positive and significant effect on customer loyalty (Y) through customer satisfaction (Z). Product quality variable (X3) has a positive and significant effect on customer loyalty (Y) through customer satisfaction (Z). Brand image variable (X1) has a positive and significant effect on customer loyalty (Y). Price variable (X2) has no positive and insignificant effect on customer loyalty (Y). Product quality variable (X3) has a positive and significant effect on customer loyalty (Y).
Keywords: Brand image, price, product quality, consumer satisfaction, customer loyalty
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M, Rupesh Mervin, and Velmurugan R. "Consumer‟s preference towards organic food products." Journal of Management and Science 1, no. 1 (June 30, 2011): 19–23. http://dx.doi.org/10.26524/jms.2013.3.
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The market of organic products is growing as the number of people willing to consume organic food and consumer preference towards organic food products is ever increasing. The promotion of organic food products constitutes an important option not only for producers, government and consumers but also to respond to societies‘ desire for higher food quality and food production that is less damaging to environment systems and improve the quality of life; this makes the study of consumer preferences highly important. The main purpose of this study is to identify the factors influencing consumer preferences toward organic products. The target population in this research includes consumers of Kozhikode district of Kerala state of India. By making use of convenience sampling method 750 respondents have been selected. Data required for the study have been collected with the help of questionnaire.The finding of the research work revealed that gender, age, occupation, monthly income, family status, level of awareness, state of health and environmental engagement are associated with consumer preference towards organic foods. The research work shows increasing monthly income and environment engagement activities influences consumer preference towards organic food products.There is an inverse relationship between consumer awareness and consumer preferences towards organic food. Organic food considered as healthy product and it is more preferred by the green consumers. The research result suggest that Government and social organizations have to promote organic farming at the households among general public and to take necessary steps for creating a regulatory system for authenticated organic certification and labeling in order to build-up the trust and confidence in consuming organic food products.
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Данилина, Елена, Elena Danilina, Екатерина Яковлева, Ekaterina Yakovleva, Татьяна Бутова, Tatyana Butova, Алексей Белобородов, and Aleksey Beloborodov. "Service and quality of medical services." Services in Russia and abroad 8, no. 8 (December 15, 2014): 3–12. http://dx.doi.org/10.12737/8242.
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The article defines the scientific and terminological problems of researching services in the field of services, the basic problems of the evaluation of services in health care organizations. On the basis of a systematic approach to the category of quality of medical services the article investigates patient satisfaction with the perceived quality of service, shows the role of consumer expectations in the evaluation of the perceived quality of services and finds that the requirements for the service in medical institutions are underestimated. On the basis of studies the authors identify behaviors of consumers of budgetary medical services organizations, develop a model of consumer activities, which differs from the existing ones that along with the economic component the model is complemented with communication components. The approbation of the authors´ model for health care services shows a characteristic pattern of consumer activity of budgetary organizations. The article highlights the factors of subjective judgment of health care consumers in assessing perceived quality. Based on the study of patient satisfaction the authors develop a hierarchical model of the perceived quality of health services, as well as the place of services defined in the model.
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Zaga, Charissa, Sandra Leggat, and Sophie Hill. "Partnering with consumers in the public reporting of quality of care: review of the Victorian quality of care reports." Australian Health Review 42, no. 5 (2018): 550. http://dx.doi.org/10.1071/ah16272.
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Objective The aim of the present study was to investigate whether the content of annual Victorian quality of care reports had an increased consumer participation focus following the introduction of the National Safety and Quality Health Service (NSQHS) Partnering with Consumers standard. Methods A mixed-methods approach comprising a comparative descriptive observational study design with quantitative data analysis was used. Nine large Victorian metropolitan public health services’ annual quality of care reports from 2011 and 2014 were analysed using a newly devised analysis framework consisting of elements of the NSQHS ‘Partnering with Consumers’ standard and minimal requirements for Quality of Care reporting by the Department of Health and Human Services. Results Of the nine 2014 quality of care reports, in only three were total scores higher compared with scores in the 2011 reports; in one of the 2014 reports, the total scores remained the same, and in the remaining five reports total scores were lower than in the 2011 reports. Overall, there was an improved total score for the 2014 reports compared with the 2011 reports, corresponding to a higher consumer participation focus. Conclusion Overall, the present study demonstrated mixed findings and, in some cases, lower scores for the 2014 reports, which was after the introduction of the Partnering with Consumers NSQHS standard, compared with the 2011 reports. Overall, there is future scope to enhance the degree of consumer participation evident within the quality of care reports. What is known about the topic? Partnering with consumers has been associated with improved clinical outcomes, decreased readmission rates and rates of hospital-acquired infections, and improved adherence to treatment recommendations and health literacy. Engaging consumers has been recognised as a means to increase the accessibility and appropriateness of healthcare to individuals. Public reporting is a tool through which health services communicate with and engage their consumers in order to improve the quality of care they provide, and is a key element in Australia of the NSQHS Partnering with Consumers standard. What does the paper add? This paper links the principles of consumer participation with public reporting. The paper highlights the potential for healthcare organisations to use their public reporting media to engage with consumers and communicate about the quality of care they deliver. What are the implications for practitioners? The unexpected findings of a lower emphasis on consumer participation suggests the need for Victorian health services to review the purpose and processes for developing the publicly reported quality of care reports in order to improve their compliance.
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Singh, Dr Trilok Pratap. "Measuring Service Quality Effect on Consumer Purchase Intention in Retailing." International Journal of Modern Agriculture 9, no. 3 (December 10, 2020): 375–88. http://dx.doi.org/10.17762/ijma.v9i3.162.
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The objective of this research is to measure the impact of service quality on consumer purchase intention in the retail environment. Implicitly, natural and informative focus has an effect on the customer's buying intentions. For qualitative analysis, data were collected from 477 customer surveys in large retail stores. The findings of the study indicate that quality of service have a positive effect on the purchase intention of the consumer. The results also showed that consumers do not intervene with pricing in large retail stores, as consumers feel that fair pricing are charged by retailers. Most consumers depend on the reputation and efficiency of the service quality.
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Nguyen, Nguyet Thi Hong. "Brand equity and brand - Consumer relationship quality in Vietnam." Science & Technology Development Journal - Economics - Law and Management 1, Q2 (November 30, 2017): 92–102. http://dx.doi.org/10.32508/stdjelm.v1iq2.438.
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Building a quality relationship between the brand and consumers is necessary for an enterprise to exist and develop [11]. As a result, brand relationship quality attracts a great deal of interest from researchers. Many studies have been conducted on the nature and aspects of brand relationship quality. However, limited research has investigated the nature of brand - consumer relationship quality in B2C market, especially the nexus between brand equity and brand relationship quality. Furthermore, most of them are conducted in foreign countries. This study examines the nature of brand - consumer relationship quality and consider the nexus between components of brand equity and brand relationship quality in the Vietnam’s consumer market, Structural Equation Modeling (SEEM) was employed, using data from a survey on 600 consumers. The results indicate that brand image and brand attractiveness have a positive effect on relationship quality and brand loyalty is a result variable of brand relationship quality.
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Ganantrya, Pandila Diahtaradipa, Amna Hartiati, and Cokorda Anom Bayu Sadyasmara. "STRATEGI PENINGKATAN KUALITAS PRODUK AYAM GORENG RUMAH MAKAN AYAM GORENG ASLI PRAMBANAN RENON, DENPASAR." JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI 7, no. 1 (April 2, 2019): 21. http://dx.doi.org/10.24843/jrma.2019.v07.i01.p03.
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Consumer satisfaction in a restaurant can be improved through good product quality in accordance with the wishes and needs of consumers. Improving product quality is an important problem for a restaurant because it is beneficial for restaurants and consumers. The purpose of this study are: (1) to know the attributes of fried chicken that are considered important by consumers in the original Prambanan fried chicken restaurant, (2) to measure the level of importance of the quality of fried chicken products, (3) to measure the level of consumer satisfaction with the quality of fried chicken products and (4) knowing the strategy to improve the quality of fried chicken products. This study uses the Quality Function Deployment (QFD) method. The results of this study indicate that there are 11 attributes of product quality that are considered important by consumers with very important criteria. The biggest value of consumer interest is the attribute of fried chicken taste of 3.78. On the value of consumer satisfaction attributes of fried chicken chili variants have the smallest value of 3.08 with the highest IR of 1.30 need to provide and improve the quality of the product on the attributes of the fried chicken chili sauce.
Keywords: fried chicken, product quality, customer satisfaction, quality function deployment (QFD)
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., Regata, and Ni Made Wulandari Kusumadewi. "PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN YANG DIMEDIASI OLEH KEPUASAN KONSUMEN." E-Jurnal Manajemen Universitas Udayana 8, no. 3 (December 5, 2018): 1430. http://dx.doi.org/10.24843/ejmunud.2019.v08.i03.p10.
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The purpose of this study is to determine the effect of service quality on customer loyalty mediated by consumer satisfaction. This research was conducted at PT Pos Indonesia company in Denpasar City. Total population taken as many as 100 respondents, using non-probability sampling method with purposive sampling technique. The data were collected through questionnaires and interviews. The analysis technique used is path analysis and test of sobel. Based on the results of the analysis found that the quality of service mediated consumer satisfaction has a positive effect on consumer loyalty. Quality of service partially significant effect on customer satisfaction. Quality of service have a positive and significant impact on consumer loyalty, meaning that if there is a change in the quality of service then the loyalty of consumers will also experience changes. Consumer satisfaction also partially significant effect on consumer loyalty.
Keywords: Quality of Service, Consumer Satisfaction, Consumer Loyalty
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Yang, Lei, Tao Zhang, Yao Yu, Hong Tao Feng, Jia Can Wu, Yan Qun Xu, Hai Juan Wang, and Xue Feng He. "Research on the transformation path of cigarette consumers’ internal quality demand based on AHP and Shapley value decomposition." E3S Web of Conferences 214 (2020): 01027. http://dx.doi.org/10.1051/e3sconf/202021401027.
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Consumers’ evaluation of cigarette quality directly affects their willingness to repeat purchase. In order to find out the relationship between the consumer evaluation indicator and the quality of cigarette products, to effectively guide the improvement of cigarette manufacturing technology, based on the evaluation standards of the sensory quality of the cigarette industry, the hierarchical structure indicator of attribute elements of cigarette products are established by using the analytic hierarchy process. Through the quantitative investigation of consumers and the investigation of experts, combined with the correlation analysis, the correlation degree between the evaluation indicators of consumers and the design elements of product attributes is verified, and the path is modified and optimized by Shapley value decomposition method. Finally, the transformation path of the internal quality demand of cigarette consumers is completed Build. The establishment of this path can effectively solve the problems of correlation between cigarette sensory quality and cigarette manufacturing technology, as well as the corresponding relationship between cigarette sensory quality and consumer evaluation of cigarette quality indicators. It is of considerable significance to effectively guide the improvement of cigarette product formula and improve consumer satisfaction through consumer evaluation.
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Sabara, Abdul Razak, Otto Randa Payangan, and Muhammad Ismail. "ANALYSIS OF SERVICE QUALITY AND TRUST ON CONSUMER LOYALTY WITH SATISFACTION AS AN INTERVENING VARIABLE (CASE STUDY OF P.O BORLINDO)." Hasanuddin Journal of Applied Business and Entrepreneurship 3, no. 2 (April 25, 2020): 1–10. http://dx.doi.org/10.26487/hjabe.v3i2.314.
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This research aims to determine the effect of service quality and trust on the consumers' loyalty through consumer satisfaction directly and indirectly. The research was conducted at PO Borlindo by taking passengers as a research object. This research draft uses quantitative descriptive research with direct observation in the field. Research data form primary and secondary data from the company. Data is processed and analyzed by path analysis methods with IBM-SPSS. The results showed that the Service quality and trust positively affect consumer satisfaction and consumer loyalty directly. Trust had a positive effect on consumers' loyalty through consumer satisfaction. The hypothesis testing shows that the service quality variable is the variable with the lowest level of influence among other variables on consumer loyalty at PO Borlindo.
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Fan, Xiaoli, Miguel I. Gómez, and Phillip S. Coles. "Willingness to Pay, Quality Perception, and Local Foods: The Case of Broccoli." Agricultural and Resource Economics Review 48, no. 3 (October 4, 2019): 414–32. http://dx.doi.org/10.1017/age.2019.21.
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A large and growing body of literature has studied consumer willingness to pay (WTP) for local foods in the United States. However, these studies implicitly assume that consumers perceive local foods to have superior quality than nonlocal foods. Little is known about WTP for local foods when taking into account differences in consumer perception of food quality between local and nonlocal foods. In this article, we conduct an economic experiment to assess the effect of locally grown information on consumer WTP and quality perceptions of three broccoli varieties (one commercial variety grown in California and two newly developed local varieties). Our results show that consumers rate both the appearance and the taste of the two local broccoli varieties lower than the California variety when evaluating food quality blindly. However, consumers’ evaluations of the two local varieties improve substantially after being told the two varieties are locally grown. Results also indicate that consumers are willing to pay a price premium for the two local varieties after being told that they are locally grown. Our results provide evidence that locally grown information has a positive effect on both consumer WTP and quality perception of local foods.
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Ariyanti, Kristi, and Achmad Fachrodji. "THE INFLUENCE OF LOCATION, PRODUCT QUALITY, AND SERVICE QUALITY ON CUSTOMER LOYALTY WITH PURCHASE INTENTION AS INTERVENING VARIABLE." Dinasti International Journal of Digital Business Management 3, no. 1 (December 25, 2021): 42–53. http://dx.doi.org/10.31933/dijdbm.v3i1.1074.
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This study was written with the aim of examining the impact of location, product quality and service quality on consumer loyalty mediated by buying interest. The population analyzed is membership consumers who are Golf Restaurant Pangkalan Jati Depok and have visited at least 3 times. Calculation of the sample using the Hair’s formula which explains that the sample is calculated based on the number of indicators multiplied by 5, so that 180 respondents are obtained. Structural Equation Model was chosen as the method of analysis using PLS software. The results show that product quality and service quality have a positive impact on buying interest and consumer loyalty. Location is not able to have an impact on Buying Interest and Consumer Loyalty. Purchase intention is not able to mediate Location to Consumer Loyalty. Meanwhile, Purchase Interest is able to mediate the effect of Product Quality and Service Quality on Customer Loyalty with the Partial Mediation category.
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YURTSEVEN, Gülten, and Zehra MULUK. "The Practice of Service Quality: Hotel Case." Global Journal of Business, Economics and Management: Current Issues 6, no. 1 (October 25, 2016): 30. http://dx.doi.org/10.18844/gjbem.v6i1.974.
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The service sector differs from the goods sector with its own characteristics. The service quality has an abstract structure since the services include abstract qualities. Therefore "perceived service quality" term is used instead of the quality of service. Perceived service quality is the perception difference as a result of evaluation process in which the expectations of consumer about performance of service before use and the real service experience after use. Perceived service quality should meet or exceed the expectations of consumer to be considered as satisfactory. The satisfaction from service increases as the service quality increases and thus the demand of consumer to reuse the service increases. That is to say, ensuring the consumer satisfaction in the hotel administration has an important role for consumers to prefer the same enterprise and the enterprise ensuring the consumer satisfaction has a great advantage in competition or keeps itself out of the price competition by increasing its service quality in this sector including significant demand fluctuations. Thus, enterprises ensure the increased efficiency, reduced costs and continuous employment of personnel in the enterprise. Key Words: Total Quality Management (TKY), Hotel administrations, Quality
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Wu, Heng-Hui, Pornchanoke Tipgomut, Henry F. L. Chung, and Wei-Kuang Chu. "The mechanism of positive emotions linking consumer review consistency to brand attitudes." Asia Pacific Journal of Marketing and Logistics 32, no. 2 (October 3, 2019): 575–88. http://dx.doi.org/10.1108/apjml-03-2019-0224.
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Purpose As consumers read multiple reviews, so consumer review consistency is important. The purpose of this paper is to investigate the role of consumer review consistency in influencing attitudes toward brands by examining its underlying effect on consumers’ emotions after they read consistent consumer reviews. In addition, the moderation effect of hedonic and utilitarian purchase values on positive consumer emotions and attitudes toward brands is explored. Design/methodology/approach This study used a quantitative design in which 329 participants – undergraduate and MBA students at a university in Taiwan – were asked to complete online questionnaires. To generalize the results, the questions in the questionnaire were based on any consumer reviews that the participants had recently browsed. Findings Consumer review consistency positively influences attitudes toward brands. Positive emotions are also developed when reading consistent consumer reviews, and this positively influences consumers’ attitudes toward brands. However, positive emotions are not derived from consistent consumer reviews in all contexts. The results show that positive emotions work well when consumers shop using hedonic value. Positive emotions create positive consumers’ attitudes toward a brand when they shop using hedonic value, but this significant effect does not occur when consumers shop using utilitarian value. Research limitations/implications This study’s results suggest that only investigating the quality of a consumer review or other aspects of a single review might overlook the impact of consumer review consistency, as consumers read multiple reviews. Consumer review consistency plays an important role in brand effectiveness, as consumers form positive attitudes toward brands when they read consistent reviews. Positive emotions can strengthen consumers’ attitudes toward a brand. Moreover, positive emotions increase positive attitudes toward brands only when consumers shop using hedonic value. However, positive emotions do not enhance consumers’ attitudes if they shop using utilitarian value. Practical implications Rather than focusing on the quality of a single review, online shops should carefully consider consumer review consistency. Although positive reviews are better than negative reviews, it is quite difficult for every shop to maintain 100 percent positive reviews. Therefore, maintaining and offering quality products and services are rather important to acquiring more positive reviews. Online shops should consider experimental marketing strategies when managing online shops. The layout of online sites that show consistent consumer reviews can provide consumers with cues that shorten decision making, especially for products that consumers tend to shop for using hedonic value. Originality/value This research extends the previous consumer review literature. Previous research was focused mainly on the quality of consumer reviews or other aspects of a single review. This research shows that focusing a single consumer review is not sufficient, as consumers generally read more than one consumer review. In addition, the role of positive emotions as a mediator between consumer review consistency and attitudes toward a brand was investigated. Furthermore, the moderated mediation effect was applied to investigate the role of shopping value (hedonic vs utilitarian value) as a moderator of positive emotions’ mediation effect.
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Ilhamuddin, Muhamad, Santi Nururly, Rusminah Rusminah, and Hilmiati Hilmiati. "THE CONSUMER PERCEPTION ON QUALITY OF THE PEARL JEWELRY CRAFTS PRODUCTS MATARAM." JMM UNRAM - MASTER OF MANAGEMENT JOURNAL 10, no. 1 (March 23, 2021): 32. http://dx.doi.org/10.29303/jmm.v10i1.644.
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The research aims to determine consumer perception on the quality of pearl jewelry products in Mataram. The population is consumers of pearl jewelry products, and the respondent determination technique is purposive sampling. The number of sample taken is 100 people. To answer the problem posed, the Ideal-Point Model is used. The model measures the gap (difference) between what is perceived and what consumers need. The result shows that the interest of consumers in purchasing pearl jewelry is mainly due to pearl quality, followed by other quality attributes. The quality value gap is quite large in the attributes of conformity to specifications, frame material, aesthetic value, price, and pearl jewelry design. Even though there is a value gap in some quality attributes, overall quality of Sekarbela pearl jewelry products is very good according to consumer perception.Keywords:Perception, Consumer, Quality, Crafts, Pearls
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Cahya, Handy Nur, and Zuvita Sasa Dila. "Penerapan Quality Function Deployment Untuk Meningkatkan EServequal (Implementation of Quality Function Deployment to Improve E-Servequal)." Akutansi Bisnis & Manajemen ( ABM ) 29, no. 1 (April 2, 2022): 1. http://dx.doi.org/10.35606/jabm.v29i1.1020.
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This study aims to identify the service attributes of the application needed by consumers of the Pegadaian Digital Service application. The research objective can be completed using the Quality Function Deployment method which is able to define consumer needs into the company's technical response in improving the quality of application services. The use of the Quality Function Deployment method in this study resulted in eight variables of consumer needs. The need variable with the highest weight value will be the priority. The product variables that are prioritized are Features, Applications, and Servers. The three highest priority consumer needs can be met by the company by carrying out 4 of the 18 technical responses that have the highest importance weight. The Technical Responses were "improvement of the database coding structure", "implementing the API system", "IT and Operational team training", and "adding Capacity Connecting Bandwidth".
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Sofiani, Sofiani. "Analisis Kebutuhan Konsumen Hotel Savero Dengan Metode Quality Function Deployment (QFD)." Destinesia : Jurnal Hospitaliti dan Pariwisata 2, no. 1 (September 30, 2020): 1–8. http://dx.doi.org/10.31334/jd.v2i1.1066.
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This research was conducted to see the needs of hotel consumers by using the Quality Function Deployment (QFD) method at Hotel Savero. The purpose of using QFD in this study is to see consumer needs (customer needs) and corrective action (technical characteristics). In addition, indicators of consumer perceptions and perceptions as well as the gap between expectations and consumer perceptions and whether there are significant differences between expectations and perceptions. The data were processed using Quality Function Deployment (QFD. The results showed that there was a negative gap between expectations and perceptions as well as a significant difference between expectations and consumer perceptions.