Academic literature on the topic 'Consumer judgment and decision making'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Consumer judgment and decision making.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Consumer judgment and decision making"

1

Schwarz, Norbert. "Metacognitive Experiences in Consumer Judgment and Decision Making." Journal of Consumer Psychology 14, no. 4 (January 2004): 332–48. http://dx.doi.org/10.1207/s15327663jcp1404_2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Cowan, Kirsten, and Atefeh Yazdanparast. "Moral foundations and judgment: conceptualizing boundaries." Journal of Consumer Marketing 36, no. 3 (May 13, 2019): 356–65. http://dx.doi.org/10.1108/jcm-01-2018-2548.

Full text
Abstract:
Purpose Even though the definitions of morality may seem to provide straightforward criteria to assess the morality of individuals, moral judgments are challenging and less exact. This paper aims to advance extant work on morality and moral judgment by providing a conceptualization of boundary conditions in the relationship between moral judgments and consumer behavior. Design/methodology/approach An interdisciplinary literature review is conducted to integrate extant knowledge on morality, moral judgment and consumer behavior to identify and conceptualize boundary conditions affecting moral judgments and decision-making. The research draws on moral foundation theory and norm activation model, and the proposed factors and relationships are grounded in construal level theory and regulatory focus theory. Findings The research identifies cultural, individual and situational factors that influence moral judgments and decision-making and argues that moral judgments exhibit a similar pattern across types, but cultural factors determine the salience of each moral foundation type. Moreover, construal factors relevant to the situation (i.e. proximity vs distance) affect the extent and manner of moral judgments, and individual mindsets and their associated information processing styles (e.g. money vs time orientation and promotion vs prevention orientation) make moral judgments more malleable, adding a degree of variability to judgments within similar cultures and situations. Originality/value The research makes a rather unique contribution to consumer morality literature by identifying and discussing three different groups of factors with the potential to impact individuals’ judgments of, and reactions to, moral foundation violation information.
APA, Harvard, Vancouver, ISO, and other styles
3

Ha, Young-Won. "A 40-Year Journey in Consumer Judgment and Decision-Making Research." Korean Journal of Marketing 36, no. 2 (May 31, 2021): 127–42. http://dx.doi.org/10.15830/kjm.2021.36.2.127.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Abhyankar, Aditi. "Behavioural Economics Towards Better Decision Making." Journal of Global Economy 16, no. 2 (June 14, 2022): 1–10. http://dx.doi.org/10.1956/jge.v16i2.648.

Full text
Abstract:
Often, Individuals try to choose the best feasible option but sometimes, they don’t succeed in doing so. They make mistakes. Also, the market exchange makes psychological factors cease to matter but many psychological factors matter even for the markets. In contrast to the traditional assumption of neoclassical economics that individuals are rational Homooeconomici, that always seek to maximize their utility and follow their “true” preferences, research in behavioural economics has demonstrated that people’s judgments and decisions are often subject to systematic biases and heuristics, and are strongly dependent on the context of the decision. The insights from behavioural economics (BE) are now a well-established feature in consumer research and policy. Today, in fields from health behaviour to pension saving, from investment decisions to food choice, from sustainable consumption to the design of warning signs, the empirical and theoretical insights of BE have become a cornerstone of understanding consumer behaviour, helping inform policymakers on how to nudge people to make better, smarter, healthier and more sustainable choices (World Bank, 2014). BE is concerned with the question of how people actually behave in decision-making situations and how their choices can be improved so that consumers’ welfare is enhanced. For the market, it is always crucial to enhance sales every next quarter, using appropriate strategies. This paper makes a humble effort to briefly review the transition of the neoclassical (optimising) decision-making towards newer and better insights into behavioural economics and discuss how the latter has influenced and enhanced consumer behaviour and consumer policy on one hand and marketing strategy on the other.
APA, Harvard, Vancouver, ISO, and other styles
5

Huang, Rong, Xinyue Zhou, Weiling Ye, and Siyuan Guo. "Think versus feel: two dimensions of brand anthropomorphism." Journal of Product & Brand Management 29, no. 7 (February 14, 2020): 955–69. http://dx.doi.org/10.1108/jpbm-11-2018-2125.

Full text
Abstract:
Purpose This paper aims to clarify an important nuance by proposing that people attribute human mind to brands on two distinct dimensions: think and feel. Design/methodology/approach Eight studies were conducted to first develop and validate the 14-item Brand Anthropomorphism Questionnaire, and then to investigate how the two subscales, think or feel dimensions, influence consumer moral judgment of brands. Findings This research developed a 14-item Brand Anthropomorphism Questionnaire with two subscales, which are psychometrically sound and show discriminant validity with regard to existing brand constructs. Furthermore, think or feel brand anthropomorphism dimensions can predict consumers’ moral judgment of brands. Research limitations/implications The present research offers preliminary evidence about the value of distinguishing between think brand and feel brand in consumer moral judgment. Further research could investigate other potential impact of the two dimensions, and possible antecedents of think/feel dimensions. Practical implications Managers can use the scale for assessment, planning, decision-making and tracking purposes. In addition, in the event of brand scandal or brand social responsibility activities, public-relations efforts can use the findings to earn or regain the trust of consumers, as this research demonstrates that marketers can shape (tailor) the feel or think dimensions of brand perception to change consumers’ moral judgment of the brands. Originality/value This research makes theoretical contribution to the brand anthropomorphism literature by differentiating the two dimensions and exploring the influence of anthropomorphism of consumer moral judgment.
APA, Harvard, Vancouver, ISO, and other styles
6

Tian, Ziyuan, Xixiang Sun, Jianguo Wang, Weihuan Su, and Gen Li. "Factors Affecting Green Purchase Intention: A Perspective of Ethical Decision Making." International Journal of Environmental Research and Public Health 19, no. 18 (September 6, 2022): 11151. http://dx.doi.org/10.3390/ijerph191811151.

Full text
Abstract:
Environmental protection issues are closely related to moral factors, but little research has explored the factors affecting green purchase intention from the aspect of morality. Based on a perspective of ethical decision making, this study investigates the impacts of perceived quality and perceived price on moral intensity and moral judgment, through the moderation of products’ green degree, as well as the impacts of moral intensity and moral judgment on green purchase intention. Research data was collected through a questionnaire survey of 368 consumers in China, and analyzed using a hierarchical linear model. The empirical results reveal that moral intensity and moral judgment significantly promoted green purchase intention. Perceived quality and perceived price both positively affected moral intensity and moral judgment. Products’ green degree positively moderated the relationship between perceived price and moral judgment as well as the relationship between perceived quality and moral judgment. This study provides a new insight into promoting green purchase intention, and the findings may also assist marketers in developing future tactics to increase consumers’ green purchase intention.
APA, Harvard, Vancouver, ISO, and other styles
7

Lindenmeier, Jörg, Michael Lwin, Henrike Andersch, Ian Phau, and Ann-Kathrin Seemann. "Anticipated Consumer Guilt." Journal of Macromarketing 37, no. 4 (August 7, 2017): 444–59. http://dx.doi.org/10.1177/0276146717723964.

Full text
Abstract:
This study considers fair-trade as a collaborative strategy of dealing with the wicked problem of apparel sweatshops. The study assumes that consumer guilt increases the market share of fair-trade products which can be regarded as a favorable change in the marketing system’s output. The paper develops and validates a model of guilt-induced fair-trade buying based on this notion. The model comprises negative affect, ethical judgment, and self-efficacy as antecedents of anticipated consumer guilt. The study’s results, based on a sample of American consumers (n = 430) and analyzed in a structural equation model, reveal anticipated guilt as a major driver of fair-trade buying behavior. Furthermore, anticipated consumer guilt mediates the effects of its antecedents on fair-trade buying intention. The paper provides implications for macro-decision making (e.g., guilt-inducing nudges) as well as suggestions for marcromarketing research.
APA, Harvard, Vancouver, ISO, and other styles
8

Wegener, Duane T., Richard E. Petty, Kevin L. Blankenship, and Brian Detweiler-Bedell. "Elaboration and numerical anchoring: Implications of attitude theories for consumer judgment and decision making." Journal of Consumer Psychology 20, no. 1 (January 2010): 5–16. http://dx.doi.org/10.1016/j.jcps.2009.12.003.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Basu, Shankha, and Krishna Savani. "Choosing Among Options Presented Sequentially or Simultaneously." Current Directions in Psychological Science 28, no. 1 (December 26, 2018): 97–101. http://dx.doi.org/10.1177/0963721418806646.

Full text
Abstract:
When choosing among multiple options, people can view the options either one at a time or all together. In this article, we review an emerging stream of research that examines the ways in which viewing options sequentially as opposed to simultaneously influences people’s decisions. Multiple studies support the idea that viewing options simultaneously encourages people to compare the options and to focus on the ways in which the options differ from each other. In contrast, viewing options sequentially encourages people to process each option holistically by comparing the option with previously encountered options or a subjective reference point. Integrating research from judgment and decision making, consumer behavior, experimental economics, and eyewitness identification, we identify ways in which the different processing styles elicited by sequential- and simultaneous-presentation formats influence people’s judgment and decision making. This issue is particularly important because presenting options either sequentially or simultaneously is a key element of choice architecture.
APA, Harvard, Vancouver, ISO, and other styles
10

Rajagopal, Navaneetha Krishnan, Naila Iqbal Qureshi, S. Durga, Edwin Hernan Ramirez Asis, Rosario Mercedes Huerta Soto, Shashi Kant Gupta, and S. Deepak. "Future of Business Culture: An Artificial Intelligence-Driven Digital Framework for Organization Decision-Making Process." Complexity 2022 (July 30, 2022): 1–14. http://dx.doi.org/10.1155/2022/7796507.

Full text
Abstract:
Technological efforts are currently being used across a broad array of industries. Through the combination of consumer choice and matching principle, the goal of this paper is to investigate the prospective implications of artificial intelligence systems on businesses’ outcomes. From an entrepreneurship standpoint, the research revealed that artificial intelligence systems can help with better decision-making. What impact does the introduction of AI-based decision-making technologies have on organizational policymaking? The quirks of human and AI-based policymaking are identified in this research based on five important contextual factors: precision of the choice search area, contribution to the innovation of the policymaking process and result, volume of the replacement collection, policymaking pace, and generalizability. We create a novel paradigm comparative analysis of conventional and automation judgment along these criteria, demonstrating how both judgment modalities can be used to improve organizational judgment efficiency. Furthermore, the research shows that, by involving internal stakeholders, they can manage the correlation among AI technologies and improve decision for businessmen. Furthermore, the research shows that customer preferences and industry norms can moderate the link between AI systems and superior entrepreneurial judgment. The goal of this work is to conduct a thorough literature analysis examining the confluence of AI and marketing philosophy, as well as construct a theoretical model that incorporates concerns based on established studies in the areas. This research shows that, in a setting with artificial intelligence systems, customer expectation, industry standards, and participative management, entrepreneurial strategic decisions are enhanced. This research provides entrepreneurs with technology means for enhancing decision-making, illustrating the limitless possibilities given by AI systems. A conceptual approach is also formed, which discusses the four factors of profit maximization: relationship of AI tools and IT with corporate objectives; AI, organizational learning, and decision-making methodology; and AI, service development, and value. This study proposes a way to exploit this innovative innovation without destroying society. We show real-world examples of each of these frameworks, indicate circumstances in which they are likely to improve decision-making performance in organizations, and provide actionable implications into their constraints. These observations have a wide variety of implications for establishing new management methods and practices from both academic and conceptual viewpoints.
APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic "Consumer judgment and decision making"

1

Laporte, Sandra. "Essays on consumer judgment and decision making under uncertaingy." Jouy-en Josas, HEC, 2010. https://pastel.archives-ouvertes.fr/pastel-00604896.

Full text
Abstract:
La thèse étudie, dans des situations concrètes caractérisées par l’incertitude, plusieurs facteurs qui influencent les jugements de probabilités et les décisions. Les deux premiers essais portent sur la décision de participer à une loterie dont le nombre de participants est inconnu. La décision n’est pas influencée par le nombre de prix, c’est-à-dire le nombre de gagnants qui seront récompensés (Essai 1), alors qu’elle l’est par la similarité avec les gagnants précédents, un facteur logiquement non pertinent (Essai 2). L’insensibilité des consommateurs au nombre de prix découle de l’effet combiné de la faible évaluabilité de cet attribut et de la prise de décision sans estimation de probabilité. La similarité avec les gagnants précédents augmente l’intention de participer en raison du biais de « Hot Hand » interpersonnelle : les consommateurs pensent que leurs chances de gagner le prochain tirage sont plus élevées quand ils sont semblables aux gagnants précédents que quand ils sont dissemblables. L’essai final montre comment le fait de regretter une décision avant que ses conséquences soient connues peut conduire à être optimiste sur ces conséquences, pourvu que l’importance de cette décision pour la personne reste limitée
The dissertation studies several factors that impact likelihood judgments and decisions in concrete situations characterized by uncertainty. The first two essays study the entry decision in a lottery where the number of participants is unknown. This decision is not affected by the number of prizes, i. E. By the number of winners to be rewarded (Essay 1), whereas it is influenced by the similarity with the previous winners, a logically irrelevant factor (Essay 2). Consumers’ insensitivity to the number of prizes is driven by the combined effect of the low evaluability of this attribute and decision making without likelihood judgment. Similarity with the previous winners increases participation intention because of the Interpersonal Hot Hand Fallacy: consumers believe their chances of winning the next random drawing are higher when they are similar to the lucky previous winners than when they are dissimilar. The final essay shows that, when regretting a recent decision before its consequences are known, people tend to be optimistic about these consequences, provided that the self-significance of the decision is limited
APA, Harvard, Vancouver, ISO, and other styles
2

Hartzler, Beth Marie. "Decoy Effects in a Consumer Search Task." Bowling Green State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1332887766.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Armstrong, Soule Catherine. "Anchors, Norms and Dual Processes: Exploring Decision Making in Pay-What-You-Want Pricing Contexts." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18328.

Full text
Abstract:
The dissertation explores factors influencing consumers' payments in anonymous Pay-What-You-Want (PWYW) pricing contexts. Consumers often pay more than zero when given the opportunity to self-determine payments. However, most PWYW research has focused on contexts where the possibility of social influence from a salesperson or clerk is present. I suggest that in anonymous exchange contexts where social pressure does not exist, consumers will nevertheless make voluntary payments greater than zero. The present research explores PWYW in anonymous purchase contexts. Results from eight studies indicate that PWYW payment amounts are affected by heuristics and biases. In Essay 1, the influence of reference price on PWYW payments is explored. Firm-provided external reference prices (ERPs) framed as injunctive norms (e.g., suggested price) and descriptive norms (e.g., average payment) caused anchoring effects on voluntary payments such that those with higher ERPs reported higher payments. Further, ERPs framed as descriptive (vs. injunctive) norms were more predictive of payment amounts, but only when the ERP is high. Recalling internal reference price information is more effortful than simply reacting to a firm-provided price. The possibility that decreased cognitive processing results in higher payments, violating the concept of self-interest primacy, is explored in Essay 2. Four studies manipulate processing styles and demonstrate that when consumers use more effortful cognitive processing, they tend to make lower PWYW payments. These results suggest that consumers are likely to rely on a normal price heuristic when using more superficial processing. The dissertation demonstrates the importance of reference price information and cognitive processing styles when voluntary anonymous payments are made anonymously. PWYW decisions are influenced by the exchange context and how the information is cognitively processed. At a theoretical level, the findings demonstrate that consumers make voluntary payments in the absence of social pressure and that those payments can be predictably influenced by features in the exchange setting. Finally, the research suggests that consumers who exert less cognitive effort in PWYW situations make higher payments. It therefore appears that the first instinct is not to act self-interestedly by making little or no payments, but rather payments seem to be guided by heuristic-based decision making.
2016-09-29
APA, Harvard, Vancouver, ISO, and other styles
4

Jacklin, Rosamond. "Judgment and decision making in surgery." Thesis, Imperial College London, 2009. http://hdl.handle.net/10044/1/4378.

Full text
Abstract:
This PhD thesis addresses the question of how we define, measure and improve surgical judgment and decision making, and how junior surgeons may be trained in these skills. The introduction to the thesis outlines the importance of surgical decision making, and the rationale for undertaking this research. An overview of relevant cognitive psychology research is presented, and the methodologies used in the experimental chapters of the thesis are described in detail. The introduction concludes with a systematic review of published empirical work on surgical decision making. The first two empirical studies are qualitative in nature, using interviews and simulation. They address how we define surgical decisions and their relationship to the process of care, including how surgeons subjectively view their own decision making, and whether we can draw inferences from observation of the process in action. Subsequent experimental chapters focus on the measurement of the quality of judgments of risk - a pre-decisional process in which likely outcomes of surgery are evaluated and estimated. Judgment analysis methodology is used to measure surgeons' performance at estimating surgical risks, with evaluation of whether the method shows construct validity, and whether feedback derived from judgment analysis tasks can be used as a teaching tool. The final empirical section of the thesis develops the theme of training junior surgeons in understanding risk and becoming better decision-makers. The process of developing, piloting, implementing and evaluating of a course module aiming to improve surgical trainees' approaches to decision making is presented. Finally the discussion reflects on the strengths and weaknesses of the studies, and outlines the implications of the work for clinical practice, training of junior surgeons, and future research.
APA, Harvard, Vancouver, ISO, and other styles
5

Fleischhut, Nadine. "Moral judgment and decision making under uncertainty." Doctoral thesis, Humboldt-Universität zu Berlin, Mathematisch-Naturwissenschaftliche Fakultät II, 2013. http://dx.doi.org/10.18452/16820.

Full text
Abstract:
Die vorliegende Dissertation untersucht, wie Menschen Urteile und Entscheidungen in moralischen Situationen unter Unsicherheit treffen. In theoretischer Hinsicht wird Verhalten in moralischen Situationen aus der Perspektive begrenzter und ökologischer Rationalität analysiert, die das Zusammenspiel zwischen Kognition und der Struktur der Umwelt betont. Empirisch ist das Ziel, moralische Urteile und Verhalten unter epistemischen Bedingungen zu untersuchen, denen Menschen in der realen Welt begegnen. Das erste Projekt diskutiert aus der Perspektive ökologischer Rationalität wie das Zusammenspiel von Heuristiken und Umwelt hilft, moralisches Verhalten zu verstehen, das inkonsistent erscheint, solange es durch Charaktereigenschaften erklärt wird. Aus dieser Perspektive ist es entscheidend, soziale Umwelten zu untersuchen, da Urteile und Verhalten in moralischen Situationen oft nicht durch speziell moralische Regeln sondern durch moralisch neutrale, soziale Heuristiken entstehen können, die den Zusammenhalt sozialer Gruppen fördern. Das zweite Projekt untersucht empirisch Entscheidungen in sozialen Dilemmata. Die Kernfrage ist, wie Kooperation durch den Risikograd geprägt wird, sowie durch die Art, wie Risikoinformationen erworben werden (durch Beschreibung oder Erfahrung), im Vergleich zu nicht-sozialen Situationen mit gleichem Risiko. Kooperation variierte systematisch mit dem Risikograd, aber wie Informationen erworben wurden war nur in den nicht-sozialen Situationen relevant. Prozessdaten und Teilnehmerberichte legen nahe, dass diese Diskrepanz auf Entscheidungsprozessen beruhen könnte, in denen Erwartungen über das Verhaltens anderer sowie die Höhe der Verdienste wichtiger sind als deren Wahrscheinlichkeit. Das dritte Projekt vergleicht Urteile in moralischen Dilemmata, in denen der Verlauf der Ereignisse noch ungewiss ist (Vorschau), mit Situationen, in denen bereits sicher ist, ob negative Nebeneffekte auftreten oder nicht (Rückschau). Die Ergebnisse zeigen einen Rückschaufehler in moralischen Urteilen sowie bei der Wahrscheinlichkeitseinschätzung der Nebeneffekte. Der Unterschied zwischen moralischen Urteilen unter Sicherheit und Unsicherheit wirft die Frage auf, inwieweit sich empirische Ergebnisse generalisieren lassen, die auf den üblicherweise untersuchten moralischen Dilemmata basieren, wie z.B. den „Trolley“-Fällen, in denen alles mit Sicherheit feststeht.
In this dissertation I investigate how people make judgments and decisions in moral situations under uncertainty. Theoretically, behavior in moral situations is analyzed from the perspective of bounded and ecological rationality, which emphasizes the interplay between cognition and the structure of the environment. Empirically, the goal is to investigate moral judgment and behavior under epistemic conditions people encounter in the real world. The first project discusses from the perspective of ecological rationality how the interaction of heuristics and the environment helps explaining moral behavior that appears inconsistent from accounts referring to characteristics of the individual. This view also emphasizes the importance of studying social environments, as judgment and behavior in moral situations under uncertainty may often not result from specifically moral rules but instead from morally neutral social heuristics which serve the coherence of social groups. The second project empirically examines decisions in social dilemmas. The key question was how cooperation is shaped by different levels of risk and by the way information about risk is acquired (from description or from experience), compared to nonsocial situations with equivalent risks. Cooperation systematically varied with different levels of risk, yet the way in which information was acquired only mattered in nonsocial situations. Process data and self-reports indicated that this discrepancy may have resulted from decision processes that are more sensitive to expectations about others’ behavior and the size of rewards than to reward probabilities. The third project compared judgments in moral dilemmas when the course of events is still uncertain (foresight) with situations when it was already certain whether negative side-effects did or did not occur (hindsight). Results showed a hindsight effect for moral judgments, as well as for probability estimates of negative side-effects. As moral judgments differed under certainty and uncertainty, this raises concerns about generalizing empirical results from commonly investigated moral dilemmas, such as the “trolley” cases, in which everything is certain.
APA, Harvard, Vancouver, ISO, and other styles
6

Moulton, Bruce David Computer Science &amp Engineering Faculty of Engineering UNSW. "Methods for training people's decision-making judgment: a review." Awarded By:University of New South Wales. Computer Science & Engineering, 2008. http://handle.unsw.edu.au/1959.4/41431.

Full text
Abstract:
The subject of enquiry is the variation seen in the results of a specific set of studies about methods for training people’s judgment. This review attempts to synthesise the studies’ findings, and tests hypotheses about the causes of the variation. Research questions ask if variation is attributable to differences in participant characteristics, different aspects of judgment having been targeted, different tasks having been performed or different training strategies having been used. Relevant literature was reviewed, and studies that reported a method for training an aspect of judgment were selected for further quantitative analysis if at least two groups had been randomly selected from a larger set of human adults, one of which received training that another did not, and where, during the test phase, members of no group had access to tools or resources, performed tasks, or received feedback which members of another group did not. A meta-analysis of statistical data from 39 published studies was conducted. The findings are interpreted as indicating variation in the effect of training is attributable to differences in task type and differences in training strategy. The effect of training is greatest in the studies that have diagnostic tasks (p<0.05). The studies that trained participants with examples have, on average, greater effect sizes than studies that did not (p<0.05). Implications, limitations, and avenues for further research are discussed. It is concluded that the findings indicate that different tasks and different training strategies account for a significant proportion of the variation in training effect seen between the selected studies.
APA, Harvard, Vancouver, ISO, and other styles
7

Nordfält, Jens. "Is consumer decision-making out of control? : non-conscious influences on consumer decision-making for fast moving consumer goods." Doctoral thesis, Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM), 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-520.

Full text
Abstract:
Most literature on consumer decision-making concentrate on which attributes a certain brand evokes, how a brand is evaluated, or how well a brand can stand the competition of another brand. This is a bit funny since one of the most obvious aspects of decision-making for fast moving consumer goods (FMCGs) is that most products are never considered. Recalling a typical trip to a grocery store one probably realizes that most of the products simply were given no conscious attention. Chances are that a consumer notices less than 1% (of the perhaps close to 10.000 items in a regular grocery store) enough to consider if the item is of any interest. Therefore, in the present thesis the focus is on the influences that enhance, inhibit, or affect the processing of brands, brand associations, ads, or decision criteria, prior to reaching the level of conscious decision-making. These influences are regarded as non-conscious filters, making consumer decision-making as simple and flexible as required by many situations. The filters allow consumers to notice what they search for or what they normally pay attention to, and to ignore complex, disturbing, or unfamiliar stimuli. The thesis consists of an introduction chapter and five articles. The introduction chapter provides a comprehensive picture of the common theme of the articles, namely non-conscious influences on decision-making. The articles cover non-conscious influences during each of the five steps commonly included in the consumer decision-making process. Examples of questions that are elaborated on are: Which criteria influence the degree to which people behave habitually versus respond to marketing stimuli? What is influencing the choice of decision strategy? For example, what influences people to be more loyal versus more deal prone? And what makes people learn something new from an ad instead of just rehearsing what they already new? One aim of the present thesis is to answer questions like the ones stated above. Furthermore, it is argued that these influences are active at a stage before what could be defined as full conscious control.
Diss. Stockholm : Handelshögskolan, 2005 S. 1-112: sammanfattning, s. 113-228, [5] s.: 5 uppsater
APA, Harvard, Vancouver, ISO, and other styles
8

Nordfält, Jens. "Is consumer decision-making out of control ? : non-conscious influences on consumer decision-making for fast moving consumer goods /." Stockholm : Economic Research Institute, Stockholm School of Economics (EFI), 2005. http://web.hhs.se/efi/summary/673.htm.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Paul, Mhorag E. "Social judgment and risky decision making in Huntington's disease." Thesis, University of Edinburgh, 2001. http://hdl.handle.net/1842/26839.

Full text
Abstract:
Huntington's Disease is an inherited neurodegenerative disorder, associated with problems in judgement and decision-making. The extent of these problems, and their association with clinical characteristics has however, only recently been assessed (Stout, Rodawalt, Siemers, 2001). Parallels are often drawn between the behavioural disturbances in Huntington's disease and those observed with damage to the frontal lobes. Indeed an anatomical basis for these similarities does exit because of the connectivity of the basal ganglia and the frontal cortex, within several frontal subcortical circuits (Cummings, 1993). In view of these identified similarities, this study aimed to examine decision-making deficits in individuals with Huntington's disease and asymptomatic disease gene carriers using a laboratory-based simulated gambling task. This task has been used to quantify similar decision-making deficits in ventromedial frontal lobe damaged participants (Bechara, et al., 1994). Judgement deficits were assessed using a theory of mind test, examining the ability to recognise a faux-pas. This test has been used to assess deficits in individuals with damage to the orbito-frontal cortex (Stone, Baron-Cohen, & Knight, 1998). For this study, 14 symptomatic, 10 asymptomatic, and 13 controls completed the simulated gambling task, the faux-pas task, and a neuropsychological test battery. It was hypothesised that both symptomatic and asymptomatic Huntington's disease participants would demonstrate deficits in comparison to controls on the gambling task and the faux-pas task. Results are discussed with reference to previous research findings.
APA, Harvard, Vancouver, ISO, and other styles
10

Greifeneder, Rainer. "Reliance on accessibility experiences in judgment and decision making /." Lengerich ; Berlin Bremen Miami Riga Viernheim Wien Zagreb : Pabst, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2975450&prov=M&dok_var=1&dok_ext=htm.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Consumer judgment and decision making"

1

Kim, Nancy S. Judgment and Decision-Making. London: Macmillan Education UK, 2018. http://dx.doi.org/10.1057/978-1-137-26956-0.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Hardman, David. Judgment and decision making. Malden, MA: Wiley-Blackwell, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Yates, J. Frank. Judgment and decision making. Englewood Cliffs, N.J: Prentice Hall, 1990.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Bazerman, Max H. Judgment in managerial decision making. New York: Wiley, 1986.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Social judgment and decision making. New York: Psychology Press, 2012.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Bazerman, Max H. Judgment in managerial decision making. 3rd ed. New York: Wiley, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

1970-, Moore Don A., ed. Judgment in managerial decision making. 8th ed. New York: Wiley, 2013.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Judgment in managerial decision making. 6th ed. Hoboken, NJ: J. Wiley, 2006.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Judgment in managerial decision making. 5th ed. New York: Wiley, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Judgment in managerial decision making. 3rd ed. New York: J. Wiley, 1994.

Find full text
APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Consumer judgment and decision making"

1

Luce, Mary Frances. "Consumer Decision Making." In The Wiley Blackwell Handbook of Judgment and Decision Making, 875–99. Chichester, UK: John Wiley & Sons, Ltd, 2015. http://dx.doi.org/10.1002/9781118468333.ch31.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Toti, Jean-François, and Jean-Louis Moulins. "Ethical Decision-Making: Relation Between Consumer Ethical Sensitivity, Ethical Judgment, and Ethical Consumption Behavior." In Marketing at the Confluence between Entertainment and Analytics, 1411–24. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_280.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Funk, Daniel C., Kostas Alexandris, and Heath McDonald. "Sport consumer decision-making." In Sport Consumer Behaviour, 93–112. 2nd ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003092537-7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Colbert, François, and Alain d’Astous. "Decision-making." In Consumer Behaviour and the Arts, 87–102. London: Routledge, 2021. http://dx.doi.org/10.4324/9780429263118-9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

van Raaij, W. Fred. "Decision-Making, Decision Architecture, and Defaults." In Understanding Consumer Financial Behavior, 211–26. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137544254_16.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Bjälkebring, Pär, and Ellen Peters. "Aging-Related Changes in Decision-Making 1." In The Aging Consumer, 69–101. 2nd edition. | New York: Routledge, 2020. | Revised edition of The aging consumer, c2010.: Routledge, 2020. http://dx.doi.org/10.4324/9780429343780-6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Horner, Susan, and Swarbrooke John. "Models of the purchase decision-making process." In Consumer Behaviour in Tourism, 111–27. Fourth edition. | Abingdon, Oxon; New York, NY: Routledge, 2021. | First and second editions entered under: Swarbrooke, John.: Routledge, 2020. http://dx.doi.org/10.4324/9781003046721-8.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Kaur, Harleen, and Chandan Deep Singh. "Adolescents’ Role in Buying Decision Making." In Adolescents, Family and Consumer Behaviour, 44–65. New York, NY : Routledge, 2019 | Series: Routledge focus on business & management: Routledge, 2019. http://dx.doi.org/10.4324/9780367810276-2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Chen, Haipeng, Alina Sorescu, Sorin Sorescu, and Michael Tsiros. "Convexity Neglect in Consumer Decision Making." In The Sustainable Global Marketplace, 286. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10873-5_165.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Yasin, Bahar. "Consumer Decision-Making Styles in Turkey." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 246–51. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_97.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Consumer judgment and decision making"

1

Goucher-Lambert, Kosa, Jarrod Moss, and Jonathan Cagan. "Using Neuroimaging to Understand Moral Product Preference Judgments Involving Sustainability." In ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/detc2016-59406.

Full text
Abstract:
Trying to decide whether to purchase or use a sustainable product often puts decision makers in a difficult situation, especially if the more sustainable option provides less desirable features, or costs a premium. These decisions are moral choice scenarios, where benefit to society is weighed against personal gain. Here, it is common for individuals to visualize themselves, and the way that they will be perceived, by choosing whether or not to act sustainably. From an engineering design perspective, trying to model user preferences in this context can be extremely difficult. While several methods exist to assist researchers in eliciting consumer preferences, the vast majority rely on input from the potential consumers themselves. More critically, these methods do not afford researchers the ability to truly understand what someone may be feeling or thinking while these preference judgments are being made. In this work, functional magnetic resonance imaging (fMRI) is used to investigate the neural processes behind multi-attribute product preference judgments. In particular, this work centers on uncovering unique features of sustainable preference judgments; preference judgments which involve products for which the environmental impact is a known quantity. This work builds upon earlier work, which investigated how preference judgments were altered in the context of sustainability. A deeper look at participant decision-making at the time of judgment is examined using neuroimaging with the goal of providing actionable insights for designers and product developers.
APA, Harvard, Vancouver, ISO, and other styles
2

Sylcott, Brian, Jonathan Cagan, and Golnaz Tabibnia. "Understanding of Emotions and Reasoning During Consumer Tradeoff Between Function and Aesthetics in Product Design." In ASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2011. http://dx.doi.org/10.1115/detc2011-48173.

Full text
Abstract:
In this work we investigate how consumers make preference judgments when taking into account both product form and function. In prior work, where aesthetic preference is quantified using visual conjoint methods, aesthetic preference and functional preference were handled separately. Here we introduce a new methodology for testing the hypothesis that when consumers make decisions taking into account both a product’s form and its function they employ a more complex decision making strategy than when basing their decision on form or function alone. We believe that this strategy will involve both cognitive and emotional processes. We used a two stage conjoint analysis to develop a preference function that takes both form and function into account. When compared with participant ratings of form and function combinations across 14 subjects, the model is shown to have a correlation of approximately 0.56, p < 0.001. Next we developed a novel paradigm using functional magnetic resonance imaging (fMRI) to determine what parts of the brain are primarily involved with any given tradeoff between form and function. While in the scanner, study participants were asked to make decisions between options where only form varied, where only function varied, and where form and function both varied. Results from 7 participants suggest that choices based on products that vary in both form and function involve some unique and some common brain networks as choices based on form or function alone; most important, emotion-related regions are activated during these complex decisions where form and function are in conflict. These results demonstrate the feasibility of using fMRI to address questions about the mental processes underlying consumer decisions.
APA, Harvard, Vancouver, ISO, and other styles
3

Mitra, Sudeb, and Steven Walczak. "Consumer Decision Making for Residential Mortgages." In 2012 45th Hawaii International Conference on System Sciences (HICSS). IEEE, 2012. http://dx.doi.org/10.1109/hicss.2012.179.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Wulandari, Anastasia, and Lovely Dena Pratiwi Putri. "Education for Children in Consumer Decision Making." In 1st International Conference on Educational Sciences. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007046807020705.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Raza, Sarah, and Meryem Masmoudi. "Consumer Vehicle Purchase Decision-making during COVID-19." In 2020 International Conference on Decision Aid Sciences and Application (DASA). IEEE, 2020. http://dx.doi.org/10.1109/dasa51403.2020.9317187.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Hamdani, Nizar Alam, Rio Muladi, and Galih Abdul Fatah Maulani. "Digital Marketing Impact on Consumer Decision-Making Process." In 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220701.031.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Wilson, R., and Y. Zorian. "Decision-Making for Complex SoCs in Consumer Electronic Products." In 2006 Design Automation Conference. IEEE, 2006. http://dx.doi.org/10.1109/dac.2006.229184.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Wang, Fenghua, and Weidong Zhang. "INFORMATION SEQUENCE AND PRODUCT EVALUATION IN CONSUMER DECISION-MAKING." In 31st International Academic Conference, London. International Institute of Social and Economic Sciences, 2017. http://dx.doi.org/10.20472/iac.2017.031.057.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Nayeem, Tahmid, and Riza Casidy. "AUSTRALIAN CONSUMER DECISION-MAKING STYLES FOR PURCHASING EVERYDAY PRODUCTS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.09.01.01.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Wilson, Ron, and Yervant Zorian. "Decision-making for complex SoCs in consumer electronic products." In the 43rd annual conference. New York, New York, USA: ACM Press, 2006. http://dx.doi.org/10.1145/1146909.1146910.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Consumer judgment and decision making"

1

Hammond, Kenneth R., and James K. Doyle. Effects of Stress on Judgment and Decision Making. Fort Belvoir, VA: Defense Technical Information Center, September 1997. http://dx.doi.org/10.21236/ada338724.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Barnett, Barbara, Barry P. Goettl, Arthur F. Kramer, and Christopher D. Wickens. The Object Display in Decision Making and Judgment. Fort Belvoir, VA: Defense Technical Information Center, August 1990. http://dx.doi.org/10.21236/ada227059.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Almås, Ingvild, Maximilian Auffhammer, Tessa Bold, Ian Bolliger, Aluma Dembo, Solomon Hsiang, Shuhei Kitamura, Edward Miguel, and Robert Pickmans. Destructive Behavior, Judgment, and Economic Decision-making under Thermal Stress. Cambridge, MA: National Bureau of Economic Research, April 2019. http://dx.doi.org/10.3386/w25785.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Hammond, Kenneth R., and Cynthia M. Lusk. Effects of Stress on Judgment and Decision Making in Dynamic Tasks. Fort Belvoir, VA: Defense Technical Information Center, June 1991. http://dx.doi.org/10.21236/ada239452.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Agrawal, Ajay, Joshua Gans, and Avi Goldfarb. Prediction, Judgment and Complexity: A Theory of Decision Making and Artificial Intelligence. Cambridge, MA: National Bureau of Economic Research, January 2018. http://dx.doi.org/10.3386/w24243.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Stango, Victor, and Jonathan Zinman. We are all Behavioral, More or Less: A Taxonomy of Consumer Decision Making. Cambridge, MA: National Bureau of Economic Research, November 2020. http://dx.doi.org/10.3386/w28138.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Ketcham, Jonathan, Nicolai Kuminoff, and Christopher Powers. Which Models Can We Trust to Evaluate Consumer Decision Making? Comment on “Choice Inconsistencies among the Elderly”. Cambridge, MA: National Bureau of Economic Research, July 2015. http://dx.doi.org/10.3386/w21387.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Tao, Qiong (Sarah), and Kim Hahn. Self-Construals, Types of Social Media Usage, and Consumer Decision-Making Styles -- A Study of Young Asian Americans. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1362.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Lishness, Alan, and Leigh Peake. Phase I - Smart Grid Data Access Pilot Program: Utilizing STEM Education as a Catalyst for Residential Consumer Decision Making and Change. Office of Scientific and Technical Information (OSTI), November 2014. http://dx.doi.org/10.2172/1173068.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Durovic, Mateja, and Franciszek Lech. A Consumer Law Perspective on the Commercialization of Data. Universitätsbibliothek J. C. Senckenberg, Frankfurt am Main, 2021. http://dx.doi.org/10.21248/gups.64577.

Full text
Abstract:
Commercialization of consumers’ personal data in the digital economy poses serious, both conceptual and practical, challenges to the traditional approach of European Union (EU) Consumer Law. This article argues that mass-spread, automated, algorithmic decision-making casts doubt on the foundational paradigm of EU consumer law: consent and autonomy. Moreover, it poses threats of discrimination and under- mining of consumer privacy. It is argued that the recent legislative reaction by the EU Commission, in the form of the ‘New Deal for Consumers’, was a step in the right direction, but fell short due to its continued reliance on consent, autonomy and failure to adequately protect consumers from indirect discrimination. It is posited that a focus on creating a contracting landscape where the consumer may be properly informed in material respects is required, which in turn necessitates blending the approaches of competition, consumer protection and data protection laws.
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography