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Dissertations / Theses on the topic 'Consumer involvement'
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Bredberg, David, and Johan Holmquist. "Instigating involvement through consumer-based brand equity : an attitudinal study of consumer-based brand equity and consumer involvement." Thesis, Kristianstad University College, School of Health and Society, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-6616.
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Recent research on links between dimensions of consumer-based brand equity, as well as links to consumer involvement, has shown that it is a significant predictor of purchase behavior.
The purpose of this dissertation is to explore the affect brands have on consumer involvement. We attempt to investigate how consumer-based brand equity affects the level of consumer involvement.
Based on consumer behavior theory and previous research of these areas, gathered primary data (an empirical investigation of students’ attitudes) is analyzed to gain an understanding of how the aforementioned concepts relate to each other.
The findings indicate that there are correlations between consumer-based brand equity and consumer involvement, and that there is more to investigate in this area. Suggestions for further research include a similar study with more measured variables for each dimension, and analyzing them separately instead of creating indexes.
The results of this dissertation may be useful for marketers and manufacturers of the specific products investigated, as well as products of similar nature, in order to apply focus to the attributes which consumers value most.
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Bhattacharya, Debasis. "Consumer involvement profiles:identification of antecedents and measurement." Thesis, University of North Bengal, 1999. http://hdl.handle.net/123456789/1118.
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Tabassum, Sinin, and Md Soud Al Fahad. "Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42327.
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Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. This is quantitative research in which the relationship between online reviews and consumer buying behavior will be tested. The research strategy of the study is an online survey. The sample size is 200 respondents considering confidence level 95% and confidence interval 7. Data editor IBM SPSS is used to performing the data analysis. Findings: High-low product involvement and high-low consumer expertise have an impact on the factor of online review (quality, quantity, and credibility) significantly and it affects the purchase intention of the consumer. The study created a conceptual model, which is adapted from the ELM model that considers expertise, involvement, perceived quality, quantity credibility of online consumer review and intent to purchase. This study found that the effect of review type (quality) on the intention of purchase was stronger for both experts and novice and both high-low involvement products. Depending on the level of involvement, the quantity of review on purchase intention increases but the quantity of review on the intention to purchase did not differ under both low involvement & high expertise. Again, individuals rely on source credibility when product involvement is low. But the credibility of the review did not differ on the purchase of intention under low involvement and low expertise situation. Research implications: This study applies the ELM model to measure the cognitive factor (review factor) and motivation factor (involvement and expertise) together. This study shows consumers with different levels of involvement and expertise prefer different levels of online review factors. The marketer could classify online review information into different category lines like the attribute-based review, benefit-based review, etc. and based on the analysis, the marketer can make a different plan for a different level of consumer (expert and involved consumer). Keywords: Quality, quantity, and credibility of review, Product involvement, consumer expertise, elaboration likelihood model (ELM Model).
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Ha, Young. "The influence of online visual merchandising on consumer emotions: moderating role of consumer involvement." The Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=osu1135134346.
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Ha, Young. "The influence of online visual merchandising on consumer emotions moderating role of consumer involvement /." Columbus, Ohio : Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1135134346.
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Walker, David. "Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets." Thesis, Cranfield University, 1994. http://hdl.handle.net/1826/3381.
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An empirical study is reported which attempts to validate
two key theoretical consequences of consumer involvement:
differences in brand buying behaviour and differences in
the type of decision processing undertaken.
A literature review is provided which traces the history of
involvement and identifies a suitable contemporary
framework. Work on brand loyalty and attitude modelling is
also reviewed and suitable frameworks identified.
A pilot stage is reported which shows how involvement
measurement techniques can be adapted for use among
frequently purchased products. Results from reliability
testing and differences in the mean levels of involvement
for six grocery product categories are reported.
A main fieldwork phase is reported where a consumer panel
was operated for four months (n=191). Data on levels of
involvement, decision making and purchasing behaviour were
collected from the panel using surveys and diary sheets for
three product categories: newspapers, breakfast cereals and
paper kitchen towels.
The relationship between sources of involvement and buying
behaviour was analysed using LISREL. A model of
involvement is identified which suggests that brand
involvement is generated by the risks associated with
making a poor brand choice and the levels of pleasure
associated with the product field. For newspapers, the
modelling identifies a significant (but small) relationship
between involvement and devotion of purchasing to a limited
number of brands. This relationship was not significant in
the other two product fields. Further analysis identifies
four classifications of buying behaviour (habitual, loyal,
switchers, and variety seekers) which helps to explain why
the linear relationship is so weak.
A second analysis phase is reported which examines the
utility of the Extended Fishbein Model for each of the
three product categories. This analysis supports the
notion that decision processing is more extensive where the
level of product involvement is higher.
The theoretical and managerial implications of the findings
are discussed. Strengths and limitations of the research
design are reviewed.
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Isaacson, Jeff Ian. "The effect of personal cultural orientations on consumer decision-making styles through consumer involvement." Thesis, University of Pretoria, 2017. http://hdl.handle.net/2263/62676.
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Every individual is a consumer who purchases goods and services on a regular basis. Indeed, from a very young age, individuals are involved in consumer behaviour as an integral part of their everyday lives. From searching for, purchasing and consuming, through to evaluating and disposing of goods and services, consumer behaviour affects nearly every aspect of an individual's life. Globalisation has brought about a renewed interest in the influence of culture on consumer behaviour. Culture is viewed as the collective programming of the hands, heart and mind which distinguishes individuals or groups of individuals from each other and encompasses not only beliefs, attitudes and skills but, most importantly, a system of values. It affects all aspects of human existence within societies. Its influence is particularly apparent when considering the effect of national culture on decision-making. The influence is, however, not just limited to the national level but extends to the individual level as well. A knowledge gap currently exists in terms of understanding the relationship between individual-level culture and decision-making. Besides culture, consumer involvement also influences consumer behaviour. Considered to have a causal effect with a number of related consequences on the purchase and communication behaviours of individuals, it influences the extent or complexity of decision-making processes. However, despite the growing importance of consumer involvement as a construct that explains consumer behaviour, a further knowledge gap exists in that the relationship between individual-level culture and decision-making through consumer involvement has not been thoroughly researched. The conceptual framework adopted for the purpose of this study is based on the Antecedents-Involvement-Consequences (A-I-C) model described by Flynn and Goldsmith (1993). This model includes involvement as its central component, along with two sets of related variables, namely antecedents and consequences. In terms of this research, antecedents relates to two dimensions of national culture, namely Uncertainty Avoidance – concerns the extent to which individuals feel threatened by, and try to avoid, uncertainty – and Masculinity/Femininity – relates to the affect of biological differences on the emotional and social roles of individuals. These national culture antecedents were reconceptualised at the individual-level as Risk Aversion – concerns the reluctance of individuals to assume risk – and Ambiguity Intolerance – relates to the extent to which individuals are able to tolerate uncertainty – and as Masculinity – concerns the dominance of masculine values – and Gender Equality – relates to the extent to which the genders are perceived as being equal, respectively. Further, involvement distinguishes between different types of Consumer Involvement, both cognitive, namely Risk Involvement – concerns product risk and the relative importance or probability of this risk – and Normative Involvement – relates to the importance of a product to an individual's values – and affective, namely Situational Involvement – concerns the purchase or use of a product in a particular situation – and Enduring Involvement – relates to the importance of a product to an individual's values across all and not just specific situations. Finally, the consequences measured in this study relate to two styles of consumer decision-making associated with choosing brands, namely Brand Loyalty – an orientation towards consistently choosing the same brands – and Brand Consciousness – an orientation towards buying expensive, well-known brands. A descriptive research design was employed, consistent with the postpositivism research paradigm and deductive research adopted for the purpose of this study. The survey method entailed using online self-administered questionnaires to collect primary data. The target population encompassed adults, 21 years and older, who spoke English as either a first or second language, who resided in South Africa, and who were responsible for purchasing their own clothing. The sampling frame was an online panel which leveraged third-party applications and websites to target respondents. A final sample of 814 respondents was obtained. In addition to the analysis of descriptive data, the results of the survey research were analysed using partial least squares structural equation modelling. It is evident from the findings of the study that firstly, Consumer Involvement does not fulfil a role in the relationship between Uncertainty Avoidance, measured at the individual-level by Risk Aversion and Ambiguity Intolerance, and Brand Loyalty and Brand Consciousness. Indeed, the findings indicate that there is only a direct relationship between Risk Aversion and Brand Loyalty. Marketers should, therefore, with regard to their messaging, emphasise the mitigation of risk in terms of those product attributes that are important to risk averse consumers.Thesis (DCom)--University of Pretoria, 2017.
Marketing Management
DCom
Unrestricted
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Farney, Ryan M. "The Influence Exposure Has on Consumer Behavior." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1251.
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Advertising has been around for thousands of years and has proven to be a valuable asset to company revenue. The methods used in advertising have been examined closely more recently, specifically from a psychological standpoint. The human brain reacts to advertisements in different ways. Low and high involvement advertisements stimulate the brain in the subconscious and conscious state effectively. While each of these advertising methods are useful, complex messaging techniques seem to stimulate recall more effectively than simple messaging. In the age of digital advertising, sponsors look to put new resources to use to ensure paid advertisements are doing their job. With data mining and location based services available, advertisers are getting more in touch with the consumer than ever before. The bombardment of advertising is changing the consumer’s eye for low and high involvement and the advertising industry will be forced to adjust yet again.
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Gutman, Talia Margot. "Establishing an evidence-based framework for involving patients in research about chronic kidney disease." Thesis, The University of Sydney, 2021. https://hdl.handle.net/2123/26477.
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Involving consumers (defined as patients and informal caregivers/family members) in research as more than ‘subjects’ is now globally advocated to improve the relevance, importance, and quality of research. Growing evidence in the general population and some specific disease groups continues to demonstrate the benefits of consumer involvement in research.
Despite this, consumer involvement in research in chronic kidney disease (CKD) remains scarce as researchers are uncertain about approaches and often lack resources to undertake it. Patients with CKD and their families face unique challenges that may hinder their ability or willingness to be involved in research. Scant conducting, reporting and publishing of consumer involvement activities in this population limits the relevance of research to consumers and the evidence for best practice remains in its infancy.
This thesis aims to summarise the existing evidence, generate new evidence to address gaps in best practice and synthesise the data to develop a practical evidence-based framework for the meaningful, impactful and sustained involvement of consumers in CKD research. The first part of this thesis (chapters 2-5) provides a comprehensive overview of the literature for consumer involvement in research and shared decision-making in published CKD research. It develops a conceptual understanding of the benefits, challenges and gaps of consumer involvement in this population, based on the literature and perspectives from consumers and health professionals. The second part of this thesis (chapters 5, 6, 7) contains applied empiric studies demonstrating and evaluating consumer involvement in research and decision-making in real world settings. The final chapter integrates the key findings and recommendations to provide a practical framework for researchers to guide best practice in involving consumers in all types of research in CKD
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Pakdeejirakul, Warangkhana, and Micheal Agosi. "A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24113.
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Title A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products. Research questions How does product involvement influence consumer decision-making styles in Generation Y of Swedish nationals for the two selected products? To what level does the model proposed by Sproles and Kendall in 1986 now apply to the modern-day Generation Y in Sweden as they decide on both of the selected products? Purpose The purpose of this research undertaking was to discover and investigate the Swedish generation Y decision-making style and examine if there is a relation between product involvement and consumer decision-making style, and also to compare the extent to which the modern-day Generation Y in Sweden correspondence between age, location and product orientation not predicted by Sproles and Kendall in 1986. Method This comparison was conducted based on contemporary primary research versus what was proposed as ideal for last three generations of consumer interest groups. A quantitative research approach was used to select the primary data and answer our research questions. Conclusion Consumer buying behavior is influenced by the policy and the mental status of the buyers. According to the respondents, consumer selection can be said to be depend on the current needs and understanding of products. The study reveals that marketing needs to incorporate the realities of prevailing demographics. Consumers tend to have a decision making process that has an emotional attachment to brand, effectiveness and the perceived outcomes.
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Gerard, Karen M. "Economic aspects of consumer involvement in health care benefit assessment." Thesis, University of Southampton, 2005. https://eprints.soton.ac.uk/57928/.
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Ladki, Said M. "Consumer involvement in ethnic restaurants: a measure of satisfaction/dissatisfaction." Diss., Virginia Tech, 1993. http://hdl.handle.net/10919/40139.
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The purpose of this study was to evaluate whether consumer orientation (active/passive) and psychological involvement (attitude, opinion, belief, and behavioral intention) affect satisfaction when dining in an ethnic restaurant. The sample represented 232 consumers who dined in participating Washington D.C. metropolitan area ethnic restaurants. Information was obtained by asking consumers to answer a four part, 86 item questionnaire. Correlation analysis revealed that opinion (r = 0.17, P < 0.04), belief (r = 0.28, P < 0.01), and behavioral intentions (r = 0.19, P < 0.02) of the active consumer significantly affect satisfaction. Whereas, for the passive consumer no significant effect was found. Results of the stepwise regression analysis revealed that consumer psychological involvement and restaurant attributes affect satisfaction with service (R² = 0.57, p<0.05), satisfaction with lunch (R² = 0.8, p<0.05), satisfaction with dinner (R² = 0.33, p<0.05), and satisfaction with the overall dining experience (R² = 0.39, p<0.0l). Further, it was found that consumers' future visitations, within the next few weeks, were affected by consumer's psychological involvement (R² = 0.53, p<0.0l). Restaurant attributes (speed of service; employee courtesy; and food quality and prices) affected overall satisfaction in dining (R² = 0.4, p<0.0l), but it weakly affected future visitations (R² = 0.04, p<0.04, negative Mallows' Coefficient). The findings of this study contribute not only to consumer self-concept theory and satisfaction theory but also have practical implications to the ethnic restaurant industry.Ph. D.
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Abraham, Villy. "Towards a fuller understanding of consumer animosity and purchase involvement." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/towards-a-fuller-understanding-of-consumer-animosity-and-purchase-involvement(2164f2a9-4998-49e8-9f43-1fdc2de5b111).html.
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The effects of consumer involvement on product choice have been studied extensively. However, to the knowledge of the researcher of this work, no study has examined whether consumers become more involved with a product choice when it is associated with a country towards which they harbour feelings of animosity. Hence, this work examines whether feelings of animosity increase consumers' level of purchase involvement. This is a cross-cultural investigation conducted in the context of the Holocaust. 340 Israeli and British Jews took part in this experimental research. Structural equation modeling was employed to examine this relationship in a model adapted from Klein et al.(1998). A positive and statistically significant relationship was observed between consumer animosity and purchase involvement. This work suggests that subcultural differences are possible moderators of consumer animosity. Thus, marketing practitioners should segment markets by looking into subcultural differences among consumers in their target market.
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Poole, Michelle Leigh Gallagher Kathleen Cranley. "Relationship between children's involvement in consumer culture and depressive symptomatology." Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2008. http://dc.lib.unc.edu/u?/etd,2129.
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Thesis (M.A.)--University of North Carolina at Chapel Hill, 2008.Title from electronic title page (viewed Feb. 17, 2009). "... in partial fulfillment of the requirements for the degree of Master of Arts in the School of Education Educational Psychology, Measurement, and Evaluation." Discipline: Education; Department/School: Education.
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Arnold, Rene Claus Gerhard. "Consumer perceptions of wine packaging design styles : the moderating role of involvement." Thesis, University of Edinburgh, 2013. http://hdl.handle.net/1842/8030.
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The influence of packaging design (PD) on consumer choice is well documented, most notably through its perceived attractiveness and the product beliefs it can generate. However, these aspects of PD’s influence have been tested only in isolation and with little attention paid to the moderating role of consumers’ personal characteristics. Drawing from theories in the fields of visual perception, information processing and response to product form and using the product category of wine, the present thesis investigates consumers’ perceptions of PD styles more holistically, incorporating the moderating role of consumer involvement. Specifically, the thesis hypothesises that consumers’ involvement levels in wine moderate their affective and cognitive responses to wine PD styles, which in turn influence their purchase intentions. The empirical investigation follows a mixed methods approach, comprising seven focus group discussions and an online survey (n = 540) of low involvement (LI) and high involvement (HI) wine consumers. The results confirm that consumers show both affective and cognitive responses to PD and that both types of response have significant effects on purchase intention. However, the study also reveals that consumers’ involvement level determines, which type of PD response is more influential. Affective responses to PD had greater impact for LI respondents’ purchase intention than for HI respondents’ purchase intention. An opposite effect was found for cognitive responses to PD. These results demonstrate the need to take account of different types of consumer response when investigating PD’s effects and they highlight the value of involvement as a factor to predict the types of response consumers may have to PD in a purchase decision.
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Ariadi, Yudhi. "Facilitating consumer involvement in design for additive manufacturing/3D printing products." Thesis, Loughborough University, 2016. https://dspace.lboro.ac.uk/2134/21763.
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This research investigates the potential of the general public to actively design their own products and let consumers either manufacture by themselves or send the files to manufacturers to be produced. This approach anticipates the rapid growth of fabrication technology, particularly in Additive Manufacturing (AM)/3D printing. Recent developments in the field of AM/3D printing have led to renewed interest in how to manufacture customised products and in a way that will allow consumers to create bespoke products more easily. These technologies can enhance the understanding of non-technology compliant consumers and bring the manufacturing process closer to them. Consequently, to make AM/3D printing more accessible and easier to employ by the general public, design aspects need to be developed to be as simple to operate in the same manner as AM/3D printing technologies. These technologies will then attract consumers who want to produce Do-It-Yourself (DIY) products. This study suggests a Computer-aided Consumer Design (CaCODE) system as user- friendly design software to simplify the Computer Aided Design (CAD) stages that are required to produce 3D model data required by the AM/3D printing process. This software will be an easy-to-operate design system where consumers interact with parameters of designed forms easily instead of operating conventional CAD. In addition, this research investigates the current capabilities of AM/3D printing technologies in producing consumer products. To uncover the potential of consumer-led design and manufacturing, CaCODE has been developed for consumer evaluation, which is needed to measure the appropriateness of the tool. In addition, a range of consumer product samples as pens has been built using a range of different materials, AM/3D printing technologies and additional post-processing methods. This was undertaken to evaluate consumer acceptance of the AM/3D printed product based on products perceived quality. Forty non-designer participants, 50% male and 50% female, from 5 to 64 years old, 6-7 participants per ten-year age groups in 6 groups, were recruited. The results indicated that 75% of the participants would like to design their own product using consumer design software. The study compared how consumers interacted with the 3D model to manipulate the shape by using two methods: indirect manipulation (sliders) and direct manipulation (drag points). The majority of the participants would prefer to use the direct manipulation because they felt it was easy to use and enabled them to enjoy the design process. The study concluded that the direct manipulation was more acceptable because it enabled users to touch the digital product and manipulate it, making it more intuitive and natural. The research finds that there is a potential for consumers to design a product using user-friendly design tools. Using these findings, a consumer design tool concept was created for future development. The study indicated that 53% of participants would like to use products made by AM/3D printing although they still wanted the surface finish of injection moulded parts. However, the AM/3D printing has advantages that can fulfil the participants preference such as multi-materials from the material jetting method and it is proved that additional post-processing can increase participants acceptance level.
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Zhang, Nan. "CONSUMER INVOLVEMENT IN REVIEWING PRODUCTS ONLINE: A SELF-DETERMINATION THEORY PERSPECTIVE." OpenSIUC, 2014. https://opensiuc.lib.siu.edu/dissertations/873.
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Consumer online product reviews have profoundly affected consumer purchase decisions and products market performance. About 80% Internet users agree that their purchase decisions are influenced by online reviews. The features of online reviews, such as the volume, helpfulness, and valence have been found to significantly influence product sales. Despite of the marketing potential of online reviews, important gaps remain in consumer review research. First of all, there is a lack of understanding in the reward mechanism of review involvement. Research found that, although many people use online reviews to assist their purchase decisions, only 6% of consumers actually provide online reviews. Also, there is a lack of recognition of reviewers' purchase behaviors. Previous research has been focusing on the purchase behaviors of review readers. Indeed, people who provide reviews are existing consumers of the reviewed products. Past research showed that, it is easier and cheaper to keep current consumers than to explore new ones. Hence, it is relevant to investigate ways to improve reviewers' purchase behaviors. Specifically, to fill the above-mentioned gaps, this dissertation aims to answer several questions below: How do different types of rewards impact review involvement? Do causality orientations moderate the effect of rewards on review involvement? How can managers use causality orientations to improve the effect of rewards? How does reviewing a product online influence ones' own purchase behaviors? Results of two studies demonstrate that both intrinsic and extrinsic rewards improve review involvement. Further, review rewards are most effective when the rewards type matches a consumer's causality orientation. For example, intrinsic rewards works better with autonomous oriented individuals. Moreover, ones' causality orientation can be primed, and the primes interact with rewards types to improve review involvement in the same pattern as the causality orientations do. Results also show that by highly involving in reviewing a product online, reviewers' purchase behaviors are improved. However, the relationship between review involvement and reviewers' purchase behaviors is moderated by review valence. Theoretically, this research is the first known research to incorporate self-determination theory into consumer engagement/involvement literature. It is also among the first to investigate the purchase behaviors of review creators. Finally, it provides another empirical support for prime paradigm. Managerially, this research suggests ways to maximize the effectiveness of review rewards- managers can either use the right type of rewards to match with a consumer's causality orientation, or prime a consumer's causality orientation to match a given type of rewards. It also draws managers' attention on the sales potential of review creators. Managers can turn reviewers into loyal customers by rewarding their review involvement.
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Thomas, Morgan Avery Thomas. "A Typology of Gastro Tourism Consumers: A Conceptual Classification of Gastronomic Tourists' Consumer Behavior." Ohio University Honors Tutorial College / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1536073966117087.
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Pranger, Bertina. "Mental health consumer involvement in service level decision-making, rhetoric and reality." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape4/PQDD_0024/NQ49837.pdf.
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Grdic, Tommy, Denis Celhasic, and Lukas Özer. "The traditional vs. the online market : A study of consumer behaviour and consumer preferences in the purchase of high-involvement products." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1156.
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Problem: The complexity of high-involvement products, especially when bought online needs further studying so that a merchant-consumer dialogue and information exchange is initiated. The opportunity for both merchants and consumers lies in the profits from these dia-logues and exchanges.
Purpose: The purpose of this thesis is to investigate what specific features buy-ers in the traditional market believe are unsatisfactory or missing in the online market. Our findings will help us give suggestions on what actions online merchants might take in order to redistribute high-involvement purchases from the traditional market to the online mar-ket.
Method: The data collection involves both a survey and interviews in order to assemble appropriate, justifiable and relevant data. In total, 150 peo-ple responded to the survey, and six of them were later objects to the in-depth interviews. To ensure that the collection of data was re-trieved consistently and reliably, and to avoid miss-interpretations, is-sues such as significance and reliability have been considered.
Result: Almost twice as many respondents bought their laptop in the tradi-tional market. It is preferred due to; a rooted habit of making pur-chases traditionally, the tangibility of the product, more apparent communication with salespeople, stronger purchase sensations and instant transactions.
Conclusion: The major features missing in the online market are; 1) the experien-tial sources and 2) the enjoyable sensations of a purchase found in a traditional purchase. The major unsatisfactory features include cus-tomer service, delivery and the complexity still adhered to online pur-chasing. The features have led consumers to hesitate and mistrust the online market in high-involvement purchases. In order to attain a re-distribution; buyers‟ hesitation has to be overcome and subsequently trust must be built in the capabilities of the online market.
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Trent, Miles John Wedderburn. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce." Master's thesis, Lincoln University. Commerce Division, 2007. http://theses.lincoln.ac.nz/public/adt-NZLIU20080407.122132/.
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To date much of the literature on consumers concerns about business-to-consumer (B2C) e-commerce has described findings from quantitative research. As a result, much of that literature has focused on specific previously-identified concerns (e.g., privacy of personal information, use of credit cards for on-line payment). Also, there has been little research into the concerns of New Zealand consumers, and all of it has been quantitative.
In order to gain a broader understanding, this study took a qualitative approach. Three focus groups were conducted, in order to identify consumers concerns. The concerns that were thus identified were combined with those that a review of the literature had previously identified, and were used to draw up a set of guidelines to be used in semi-structured interviews. Fifteen interviews were then conducted, in order to gain consumers views about each concern.
It seems that at a higher level, consumers concerns have shifted. The literature suggests that in the past consumers concerns about Internet shopping have focused on the fact that Internet shopping is conducted via the Internet as a result of which consumers have, for example, been concerned about the privacy of their personal information ('if I give them my e-mail address, will I get spam?')
This study suggests that now consumers concerns focus on the fact that Internet shopping is a form of shopping as a result of which they are now only prepared to use the Web sites of 'reputable companies', and they now require to be able to evaluate an item adequately before buying it. And it seems that another result of this is that consumers now expect that the 'reputable companies' whose Web sites they visit will as a matter of course - address to their satisfaction issues such as the privacy of their personal information.
While there are some types of products that consumers are prepared to buy on-line (e.g., air travel), there are many about which they are reluctant. Concerns were expressed about a wide range of potential purchases, and for a variety of reasons; also, some data was inconsistent (for example, some consumers were not prepared to buy clothes on-line, but others were). This appears to be an area in which consumer attitudes are still evolving. It is suggested that it may be helpful for further research on this matter to consider both demographic factors and the degree of consumer involvement in particular types of purchases.
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Coderre, François. "The impact of emotional ads : the role of involvement, ad type, and type of purchase motives." Thesis, McGill University, 1994. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=28714.
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The present dissertation examines the impact of advertising message involvement (AMI) and the type of ad (ADTYPE) on the nature (cognitive versus affective) and level of abstraction of the information that is encoded during ad exposure. In addition, it examines the impact of brand response involvement (BRI) and the type of purchase motives (TPM) on the nature and level of abstraction of the information that is used for making a judgment or choice.An experiment using 372 subjects was conducted. A 2x2x2x2 between subjects design manipulated AMI (low versus high), ADTYPE (rational versus emotional), BRI (low versus high), and TPM (cognitive versus affective). Results indicated that ADTYPE determines the nature of the information that is encoded during ad exposure, whereas AMI determines the level of abstraction of cognitive (but not affective) information encoded. Results regarding the impact of BRI and TPM were not conclusive.
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Broderick, Amanda Jayne. "Cross-national consumer behaviour in the European food retail environment : the strategic impact of culuture on consumer involvement with food." Thesis, De Montfort University, 1996. http://hdl.handle.net/2086/4142.
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Wu, Jiajun, and Wanying Huang. "The impact of CSR on brand equity: the moderating role of consumer involvement in CSR." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414620.
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While pursuing profits, modern firms begin to undertake corporate social responsibility (CSR). Different ways for firms to implement CSR have diverse impacts on consumer-based brand equity that reflects the meaning of the brand in consumers’ minds and is of considerable significance to corporate marketing strategy. However, previous research on CSR rarely uses signaling theory to explain the internal mechanism of generating consumer-based brand equity. It is also a gap of existing literature to study how to strengthen the impact of a firm’s CSR on consumer-based brand equity. This thesis, based on stakeholder theory and signaling theory, analyzes the effects of the degree of a firms’ CSR on consumer-based brand equity, including brand awareness, perceived quality, and brand loyalty, and how these effects are moderated by consumer involvement in CSR. This study adopts the quantitative approach and receives 201 valid questionnaires by taking Alipay (a Chinese firm providing online financial services) as the target of the survey. The results indicate that the degree of a firm’s CSR positively impacts brand awareness, perceived quality, and brand loyalty through empirical analysis. Meanwhile, as a moderator, consumer involvement in CSR positively moderates the relationship between the degree of a firm’s CSR and perceived quality but shows no significant moderating effects on the other two associations. By uncovering the relationship between CSR and consumer-based brand equity through the signaling theory and by introducing the variable of consumer involvement in CSR, this study advances CSR research. It extends the application of signaling theory in a new research area as well.
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Hansson, Oskar, and Elin Åkesson. "What does money smell like? : A mixed method study regarding scents affect on consumer purchase of high-involvement products." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36026.
Full textAbstract:
Title: What does money smell like? – A mixed method study ofscents affect on consumer purchase of high-involvementproducts Keywords: Scent, congruency, consumer purchase behavior, consumerbehavior, high-involvement products, sensory marketing,marketing, causality, focus group, observation, mixedmethod, experiment, embedded design Background: To offer an experience means to activate the consumers’senses, and sensory cues in store atmospherics tend to catchcostumers’ interest and affect their retail experience(Sprangenberg 2006). These cues can be affected and calledsensory marketing, which by involving and stimulating all orparts of the senses, creates a more rich experience for the consumer (Hultén 2012). A more specific sense; the sense ofsmell, is connected to risk taking, variety seeking andstronger curiosity (Orth & Bourrain 2008) and also nostalgia(Lindstrom 2005). This depends on that these parts of thehumans’ brain is closely located to each other, and byunderstanding which scents that effects consumers and how,marketers can create favorable outcomes such as increased sales (Herrmann et al. 2013). Purpose: Explain how scent affects consumers’ in-store purchasebehavior of high-involvement products Methodology: A mixed method embedded design was preformed involvinga focus group, structured observation and secondary data Results: There were no statistical significance on consumers’purchase behavior when exposed to scent, and H1 wastherefore rejected Main implications: Suggestions for further research would be to try out otherscents that were not studied in this thesis, e.g. green apple. Also to have more variables in the secondary data, whentesting for the statistical significance
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Birgersson, Stefan, David Göransson, and Mikael Swärdh. "Ingredient branding : In high involvement and high cost product categories." Thesis, Växjö University, School of Management and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-866.
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Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. These products can be seen as low involvement and low cost products, since they are bought frequently and generally involves low risk for the consumer. Ingredient branding has never been tested on product categories that are categorised as high involvement and high cost, which is therefore the intention of this thesis. By investigating consumers’ attitudes and perception of quality, towards advertisements with and without ingredient brands, we conclude that ingredient branding does not affect consumers in high involvement and high cost product categories, nor in a positive or negative way.
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Foti, Lianne K. "High and Low Involvement: An Exploration of Ethical Product Decisions." Thesis, University of Bradford, 2017. http://hdl.handle.net/10454/17405.
Full textAbstract:
Purpose
Ethical elaboration is an aspect of product involvement and this research
examines the relationship between involvement and ethical consumption
providing a more holistic understanding of ethical decision-making. This paper
identifies antecedents of both low and high involvement ethical product
decision-making at farmers’ markets, and with sustainable and energy efficient
features in the housing market, respectively.
Design/methodology/approach
These aims are achieved through semi-structured and in-depth interviews with
consumers and sellers of ethical products across low and high involvement
domains.
Findings
The empirical investigation reveals new insights into the constructs considered
when purchasing high involvement ethical products. Barriers are discussed
and findings examine the relationships between trust, information, ethical
motivation and signalling.
Research implications
A research process framework for the study of ethical decision-making is
presented, demonstrating that constructs are approached differently between
involvement levels. A conceptual model providing steps for transferring
knowledge gained from the research to practice is also developed.
Practical implications
This research aids in the dispersion of information among stakeholders so that
sustainability and energy efficiency can be part of the standard real estate
conversation.
Social implications
Sustainability and energy efficiency (SEE) housing is seen as a niche market
and this research will help alter the behaviour of the stakeholders in order to
incentivise consumers to change their purchase patterns to include SEE
features.
Originality/value
Most of the work on ethical consumption deals with low-involvement products.
This study addresses high-involvement ethical consumption within the housing
market through a qualitative approach.
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Khaldi, Ahmad. "An investigation of self and brand image congruence as antecedents of consumer brand involvement." Thesis, University of Huddersfield, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.430300.
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Lin, Yu-Sun, and 林裕舜. "Consumer Involvement Fuzzy Measure." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/29440925499647882634.
Full textAbstract:
碩士義守大學
管理科學研究所
87
Today, the main market competition of the corporation operation has become customer-oriented instead of a product-oriented instead of a product-oriented one. The one who can handle the consumer behavior better than his competition will be the winner, The Involvement concept is a new study field in the consumer behavior and it is very important in understanding the consumer purchase behavior. If the enterprise can study consumer involvement than we can see that the enterprise will get more benefits. Involvement is a venture variable, which can not be measured directly, the involvement degree should be measured according to the inference factors of the consumer involvement. So in different environments there are different involvement degrees. In there study we focus on the product involvement measurement. The involvement degree is often roughly divided into "High involvement" and "Low involvement". However, the involvement degree is a continuous variable, not a "High" or a "Low" variable, In this way the human beings'' fuzzy cognition can''t be reflected. So in this study we use the fuzzy mathematics to measure the consumers'' product involvement degree. This study includes the following contributions： 1. To survey the literature to build the factors and then to denote the involvement and to measure the involvement degree. 2. To use the fuzzy questionnaire to measure the consumer fuzzy cognition in the hope of measuring the involvement degree more precisely. 3. To define the mathematics meaning of the involvement degree and by using membership function and aggregation operator to calculate the consumer involvement fuzzy comprehensive index. 4. The fuzzy synthetic index of consumer involvement ranged in [0,1], so we don''t worry about the difference in data type or unit. 5. According to the fuzzy comprehensive index, we can design the marketing strategy for marketing managers.
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Lo, Vania, and 羅凡妮. "Consumer Buying Behavior for Low Involvement Goods: Findings Based on Jakarta Consumer." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/43978747807873978259.
Full textAbstract:
碩士逢甲大學
國際貿易所
98
The degree of differentiation between brands of low involvement products is very low. Looking at the product cues is the only way that consumer can distinguish the difference between one brand with another. This study investigated the effect of different consumer profiles on their buying behavior or preferences when choosing low-involvement products. This research involved a survey of 283 consumers that took place in Jakarta, Indonesia over the period of June to October 2009. The result shows that consumers with different level of income or have different level of occupation are looking at different product cues when choosing a product. Lower income and lower occupation level consumers are highly affected by price and price promotions and they’re willing to sacrifice brand name or quality for cheaper product. On the opposite side, higher income and higher occupation level consumers are focusing more on brand name and quality when making their purchase. The do not see price as an important determining factor
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Gopalakrishna, Pillai Kishore Goldsmith Ronald Earl. "Accuracy, confidence, and calibration of consumer knowledge roles of product type, product involvement, and general self-efficacy /." Diss., 2005. http://etd.lib.fsu.edu/theses/available/etd-07082005-000400.
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Thesis (Ph. D.)--Florida State University, 2005.Advisor: Ronald Goldsmith, Florida State University, College of Business, Dept. of Marketing. Title and description from dissertation home page (viewed Jan. 11, 2006). Document formatted into pages; contains ix, 127 pages. Includes bibliographical references.
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Chang, Jung-Jung, and 張容榕. "The Relationship between Experiential Marketing and Consumer Involvement." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/79288693983293916243.
Full textAbstract:
碩士中國文化大學
國際貿易學系碩士班
96
Involvement is an critical determinant of consumer behavior. Different level of involvement leads to different models of consumer information processing and has an impact of the effectiveness of firms’ marketing efforts. Therefore, firms should pay attention to the possible impact of their marketing strategies on consumer involvement. Since experiential marketing is one of the latest marketing philosophy that is aimed to affect consumer behavior through the experience of sense, feeling, think, action, and relation. The purpose of this thesis is to investigate the possible impact of experiential marketing on customer involvement. The data source of this study is the customers of eating at restaurant. 418 structured questionnaires were distributed to the students of Chinese Culture University through convenience sampling method. 289 complete and valid questionnaires were returned. The results of the research that controlling for the effects of perceived risk, price perceptions, product knowledge, product attribute and consumer’s self-confidence, sense experiential, feel experiential and relation experiential are positively and significantly correlated with product involvement, support our hypotheses. Think experiential and act experiential are negatively and significantly correlated with product involvement, support our hypotheses. Finally, the theoretical and practical implications of this study and future research suggestions are discussed.
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Kuan-Yang, Chen, and 陳冠仰. "Influence of Perceived Process Evaluation and Consumer Involvement." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/79545309249849950963.
Full textAbstract:
碩士國立嘉義大學
休閒事業管理研究所
94
This dissertation examined the relationship between evaluation of perceived process and purchase intention of travel product. Aside from the importance of knowing what considered set influence purchase in practice, due to travel product was attributed to a high level of involvement degree, and most of researches only focused on type of product involvement or investigated as moderating variable (effect) in recent years. Because travel product possessed with several characteristics of intangible and high price at most, the consideration of single type alone would be insufficient and deficient. However, some scholars proposed that involvement has a directive effect to evaluation of perceived process and purchase intention. Hence, through reviewing theories of consumer involvement widely, the new involvement profile (NIP) brought to be one of postulating variables and discussed with others variables (perceived price, perceived quality, and perceived value). In this study, 1,000 self-administered questionnaire were distributes and data set consisting of 606 usable surveys was collected by convenience and quota sampling at two international airports in Taiwan and was analyzed for scale validity and reliability using statistic analysis. And then, the fit of proposal hypothesized model with the data was also analyzed using path analysis by SPSS 13.0 and LISREL 8.5 vision software, and provided an estimate of the extent and significance of the relationship among the variables in the measurement model and cause-effect model. In the results of analyses, the fitted perceptions of path model showed that eight of the nine hypotheses were significant and met with convergent and discriminate validity. The supported evidences were revealed that consumers’ purchase intention were influenced and begun from evaluations of perceived process (perception of price, quality, and value). In addition, consumer involvement had a directive effect with perceived quality and perceived value accurately but not tended to evaluate the purchase intention. This condition was illustrated that consumer involvement presenting and increasing perceptions of product quality and value, but the willing to buy was still evaluated from perceived process, especially from perceived price. The findings and conclusions also provided some marketing suggestions and managerial implications in travel agencies: building strong positive relationship between price and quality, then price will be a shortcut for evaluating purchase intention but to higher involvement. In contrast, if consumers involved highly that associated with positive perception of quality and value, firms could sophisticate the promotional strategies such as emphasizing argument of product attributes in order to obtain more benefit market segmentation.
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Hsu, Chiu-Ping, and 許秋萍. "Two Essays on Consumer Participation and Virtual Involvement." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/eg4a3b.
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博士國立臺灣大學
國際企業學研究所
99
Due to the growing number of Internet users, online interaction environment such as virtual communities and blogs have the power to shape online participants’ attitudes, behaviors, and even their purchasing decisions. In view of ever-increasing influence of virtual interaction environment, this paper intends to examine the determinants of consumer participation and virtual involvement in the context of virtual communities and blogs. The purpose of first essay is to develop a conceptual model of how technology-enabled virtual experiences contribute to community members’ online trust and engagement through inducing their community identification. We also examined the influence of two types of social influences in the virtual community: within-community normative pressure and normative pressure from outside of the community. In this study, we employed the structural equation modeling (SEM) approach to estimate our conceptual model using survey data from participants of the online game community, World of Warcraft (WOW). The results mainly support our hypotheses. We showed that three types of experience could influence community members’ engaging behavior through an increase in community identification and community trust. More importantly, we found that normative pressure from outside of the community exhibits a significant and inverted U-shaped relationship with online community engagement, while within-community normative pressure has a positive relationship with community engagement. No evidence was found to support the inverted U-shaped relationship between within-community normative pressure and community members’ engagement. Theoretical contributions and marketing implications are then provided and discussed. Electronic publishing and widespread audiences highly interested in a particular subject make blogs a powerful form of word-of-mouth. Consumers often rely on independent input when making consumption decisions, and frequently turn to the blogosphere in search of opinions of those who have come to be highly regarded either, owing to their expertise in a given area or to their charisma. Based on the importance of blog power, the purpose of second essay is to address how blogger creates expert and referent power through blog readers’ participation. In this study, we employed the structural equation modeling (SEM) approach to estimate our conceptual model using Taiwan-based survey data from blog readers. This study obtained 567 completed responses for subsequent analysis after discarding incomplete responses. Theoretical contributions and marketing implications will then provided and discussed.
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Wang, Ming–Li, and 王明俐. "The effect of consumer involvement on customer complain behavior–moderating of consumer behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/31037759465067768829.
Full textAbstract:
碩士育達商業科技大學
企業管理所
99
recent years, the rise in consumer awareness, consumer goods for their favorite will take more time to study before deciding to buy or not. Therefore, many papers have a lot of consumer involvement dwell, which the study of consumer shopping behavior is most extensive. But most of the research show that consumer satisfaction with the degree of involvement were highly positively correlated. This study places the reverse way of thinking, for customer complaints and consumer involvement on the impact of customer complaint behavior research. Research focus is: (a) of consumers purchase in the event of unsatisfactory conditions, whether the act would have complained. (b) the difference would interfere with consumers' spending habits involved in the effect on the strength of customer complaints. In this study, questionnaires were obtained 373 valid questionnaires, the data analysis was to the following conclusions: (a) the involvement of the customer complaint behavior of consumers have a significant effect. (b) the consumer habits of the consumers involved between customer complaint behavior and interference. These conclusions will help the industry understand consumer behavior and marketing strategy as the basis for selection.
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Huang, Jheng-Hao, and 黃鉦皓. "The effect of consumer involvement on customer complain behavior- moderating of consumer behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/12642208751719067527.
Full textAbstract:
碩士育達商業科技大學
企業管理所
99
Some scholars have suggested impulse buying behavior research can address the issues complained about, because consumers expect to avoid inconsistencies resulting discontent. Studies have pointed out that the behavior of regret to the complaint through the intermediary between the (satisfaction, repurchase will complain, etc.) giving rise to complaint behavior, but sorry if you do not act through intermediaries is a direct result of complaints will have an impact. Consumer impulse buying by the reaction. Since there is no relationship involved, whether there will be regret. In psychology, that the inhibition of inappropriate or unhelpful behavior and other aspects of psychological control functions poorly, resulting in the form of individual impulses, inside and outside the control of personality traits will increase or decrease the impulse buying of regret arising after. This study demonstrated, impulsive buying behavior of consumers has a significant impact on degree of regret.Locus of control personality of impulsive buying behavior and consumer purchasing behavior between regret interference
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Kuo, Chien-Wei, and 郭建緯. "The Influence of Factors on Consumer’s Extension Attitude - Involvement and Consumer Innovativeness as Moderators." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/58435689056211059961.
Full textAbstract:
碩士國立高雄應用科技大學
企業管理系
100
According to the past literature about the extension attitude, we found that most of the research directly has explored the influence of perceived quality of parent brand and perceived tie on extension attitude. Few studies have explored whether these factors affect the perceived fit and then affect the extension of attitude.In addition, this study also adds involvement and consumer innovativeness as moderate variables. The study takes consumers of Kaohsiung area as the research targets. There were 260 official questionnaires distributed. After taking away the invalid questionnaires, there were 232 valid questionnaires used. After using regression analysis of data to verify the hypotheses, the following conclusions are drawn: 1. Perceived quality of parent brand has significant positive effect on the perceived fit; 2. Perceived tie has significant positive effect on the perceived fit; 3. Perceived fit has significant positive effect on the extension attitude; 4. Perceived quality of parent brand and extension attitude through perceived fit have partial mediation; 5. Perceived tie and extension attitude through perceived fit have partial mediation. Finally, the related suggestions will be provided by following researching result. Keywords: Perceived Fit, Perceived Quality of Parent Brand, Perceived Tie, Extension Attitude, Involvement and Consumer Innovativeness.
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Hu, Hui-Ting, and 胡慧婷. "The cognition of consumers green restaurant on consumer intention -a green lifestyle involvement as moderators." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/11854153252910277914.
Full textAbstract:
碩士中華大學
企業管理學系碩士班
101
Since the Industrial Revolution in 18th century, the various countries developed the industrialization positively. However, they destroyed the nature environment and ecology, and also created many diseases of civilization .In recent years, consumer’s environmental protection consciousness enhanced. The government formulates the environmental protection correlation law; the whole world diffused the reflection and concern for the environment. Along with the economical development, the population of fastfood junkies in Taiwan increases day by day. Competition of Taiwanese food and beverage industry is quite intense. If we can keep up with environmental awareness, health, and other consciousness, actively involved in product innovation and the development of new business models, to face the tough competitive environment and enhance the food and beverage competitiveness of industry. 340 consumers of Hsinchu area involved for this research. The result is expected to understand the impact of consumers' willingness to consume green restaurant and influencing factors. It primarily explored the different levels of green consumer’s lifestyle, and whether the cognition of green restaurant affects consumer’s willingness. To achieve this goal, this study proposed an empirical study questionnaire. By using independent sample t test, and one-way ANOVA and linear regression coefficient analysis as a data analysis tool, the consolidated results after full discussion as the following conclusions: a) In dimensions of consumer’s perception on green restaurant, the most importance is "fumes / smoke Management", followed by "waste recycling", and finally "green energy". Mean value of the Green restaurant on the degree of cognition are agreeing to four or more points. Green restaurant in the cognitive questionnaire question of "fumes / smoke management" on the "full implementation of the non-smoking and smoking signs to strengthen propaganda" is maximum 4.57 points. On the other hand, in the "green energy" dimension on the “installing dryers next to the sink to reduce paper towel use." is relatively lower of 3.97 points. b) In dimensions of green consumer’s lifestyle, the most importance is "balanced life", followed by "healthy eating", and finally "caring and protection of the environment," a green lifestyle are generally three or more points. In the green lifestyle questionnaire question of "a balanced life" on the "I refuse to buy the conservation of animals as raw materials for food" is maximum 4.56 points. On the hand, in the "caring and protection of the environment" dimension on the "positive economic growth is way more important than any issues related to environmental protection." is relatively lower of 3.41 points. c) The study found that different demographic characteristics have a significant impact to the consumer’s willingness of green restaurants. The results indicate that businessmen’s awareness of Green restaurant in higher than the freelance industry, military and government officials, and students. On weekly eating out amount aspect, the consumers who spends in 301 ~ 1500 NT a week has higher awareness of green restaurant than other categories. d) Study found that different demographic characteristics of the green consumer’s willingness restaurants have a significant impact. Results indicated that consumers age "31-40 years old" or "41-50 years" have higher willingness to consume in green environmental restaurant than "21-30 years"; In occupation aspect, businessmen has higher willingness to consume in green restaurant than military and government officials; middle class (average monthly income of 40,000 ~ 60,000 NT or 60,000 ~ 80,000 NT) have higher willingness to consume in green environmental restaurant than other categories. d) Regression analysis showed that only "green energy" have positive effects on consumers’ willingness to consume in green restaurant through out consumers’ cognition of green restaurant. Among cognitions, "Set air temperature at 26 ~ 28 ℃" and consumers’ willingness have a significant impact. And consumers at different levels of the green lifestyle (balanced life, healthy diet, caring and protection of the environment) have significant impact on the consumers’ willingness to consume in Green restaurant. e) Green restaurant in consumer awareness, green lifestyle, and green restaurant all have a positive direct impact on consumer’s willingness. Regression analysis showed that not only consumers green restaurant in cognition and green lifestyle has a positive impact, but also green lifestyle with the three dimensions of "balanced life", "healthy eating", and “caring for the environment and protection " have a significant impact. Therefore, when consumers’ green lifestyle involved as moderators, it will also become a significant positive impact to the consumer's perception and willingness to consume in green restaurant.
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Chen, Ying, and 陳穎. "Consumer Correction Behavior: Involvement, Argument Quality, and Source Effects." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/24844250239700578396.
Full textAbstract:
碩士國立臺灣大學
商學研究所
96
The current research aims to examine how consumers correct their product attitudes when the advertised product is advocated by a favorable endorser. It is predicted that the correction behavior is built on a complicated mechanism co-operated by factors of involvement, argument quality, source-product relevance, and source-favorability. Highly involvement consumers treat source as one argument as well, and when other persuasive arguments are not sufficient to form product attitudes, they will focus on processing source. If source-implied arguments are not relevant to the focal product, correction behavior is likely to occur, and a favorable source may generate negative source effects when over-corrected. Results of the current study support this hypothesis.
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Chen, Ying. "Consumer Correction Behavior: Involvement, Argument Quality, and Source Effects." 2008. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0001-1107200820375200.
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Fang, Yu-Tun, and 方昱敦. "The effect of online consumer reviews on consumer purchasing intention: The moderating role of involvement." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/14498057129520688335.
Full textAbstract:
碩士國立中央大學
資訊管理研究所
97
Word-of–mouth is one of the most popular research topics in academic field and its effects on the consumers have been confirmed by the academics. However, with the development and popularization of Internet, word-of-mouth can be spread through Internet as online word-of-mouth. Besides, through Internet, consumers can search for information, share their comments and exchange their experiences without the limit of time and space. The persuasion of online word-of-mouth is determined by contents, pictures and expertise of reviewer and has significant effects on consumer’s purchasing decision and product sales. Therefore, the purpose of this research is to explore the effect of attributes of online word-of-mouth on consumer’s purchasing intention. With reference to the models proposed by Park, Lee and Han (2007), Davis and Khazanchi (2008) and Ohanian (1991) , this research explored the effects of three attributes of online review, quality, visual cues and reviewer, on consumer’s purchasing intention. With involvement as moderating variable, it also applied Elaboration Likelihood Model (ELM) to explore the moderating effects of different involvement consumers on the attributes of online reviews and their purchasing intentions. This research adopted experimental method as research design and used online questionnaires to implement the survey. Total 615 questionnaires were collected, among which 523 questionnaires were valid. Finally, ANOVA was used to test the hypotheses and the main results were: 1) “review quality” positively and significantly affect consumer’s “purchasing intention” 2) the review with “visual cues” significantly strengthen consumer’s “purchasing intention” 3) the professional reviewer have positive and significant effect on consumer’s “purchasing intention” 4) “review quality” and “reviewer type” have greater effect on the purchasing intention of high-involvement consumers than of low-involvement consumers. Finally, according to the results, this research presents three points of practical recommendations for the operation management of online reviews. It is hoped that the findings of this research would provide online reviews operators with reference for improvement.
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Wei, Cha-chin, and 韋家慶. "A STUDY OF CONSUMER-INVOLVEMENT AND CONSUMER-LOYALTY TO RECREATION AGENCY OF TAIWAN PROFESSIONAL BASEBALL." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/84930284153302566891.
Full textAbstract:
碩士國立高雄第一科技大學
行銷與流通管理所
93
For designing a measurement to inspect the relationships between fans -involvement and the commitment-loyalty to two baseball recreation agencies, referring to the studies from Iwasaki and Havitz（2004）, McMullan and Gilmore（2003）and the conclusion of fans group interview as theory foundation of the model. Meanwhile, measure the current position of fans-involvement and their commitment-loyalty to recreation agencies. Getting through a serious process of fans interview, pre-testing the questionnaire then formal testing it, make sure the effectiveness and reliability are sufficient for further analysis. The final conclusion argues, there fans-involvement is significantly to predict the commitment-loyalty, and fans-involvement antecedents to the fans-involvement as well. According to the differentiation analysis jobs between various demographics of samples, found the significant differences at variables of gender, marriage, age, occupation, education level, yes fan or not and positive intension to mother enterprise of the favorable team. When forwarding regression testing to the model, found significant relations to, but lower variance explanation capability whereas reached the top loyalty criterion “refuse to any change” to recreation agencies. This may indicate there an expectation space from customers need satisfied by T.P.B.L recreation agencies. One of major offers of the study, a new aspect to observe the commitment-loyalty status to Taiwan Professional Baseball League（T.P.B.L）agencies from the traditional one, measuring the status fans contribute to their favorable baseball team or to some baseball players.
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RODRIGO, CARLOS HUERTA, and CARLOS HUERTA RODRIGO. "The Effects of Social Media Platforms, Product Involvement and Consumer Inertia on Consumer Purchase Intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/17261203854736932931.
Full textAbstract:
碩士銘傳大學
國際企業學系碩士班
105
Social Media it is inevitable. Nowadays everything it is related towards those platforms. The aim of this study it is to examine on how Social Media has disrupted the traditional five steps of purchasing decision process (Problem/Need recognition, Information search, Evaluation of alternatives, Purchase decision and Post-purchase behavior) and has created a new model based on peer to peer comparison and influence through the environment and channels of Social Media. This paper will prove how online platforms make the consumer buy products easier, faster and skipping the first three steps of the traditional purchase intention. Thanks to the proliferation of online platforms, internet and communication consumers are more demanding and well informed (having 24/7 access to all kind of information) and its most valuable ressource it is time. Hence, consumer behavior is not longer under push strategies but companies use a pull strategy in order to save ressources and time for both businesses and consumers making the shopper the one that decides what will buy. Those choices will be made upon what their friends, relatives, peers and social media influencers the user follows on the online world; creating a very impulsive and easily manipulated shopper. Today, online socialization it is a phenomenon that companies will take advantage of in order to know better the consumer and sell more. For this research the best way to measure the impact of social media platforms in the consumer behavior towards online buying, it will be conducted an experimental design. We use hierarchical linear modeling (HLM) and two-way MANOVA to test all proposed hypotheses. The empirical results show that (1)Consumer inertia has a direct effect on Purchase intention. Higher consumer inertia has higher purchase intention of the brand. (2)Product involvement has no effect between consumer inertia and purchase intention. (3)Source of online advertising has no effect between consumer.
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CHEN, MEI-FANG, and 陳玫芳. "The Influence of Consumer Characteristics, Wine Product Involvement, and Perceived Value on Consumer Purchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/e8y6n5.
Full textAbstract:
碩士國立高雄應用科技大學
國際企業系碩士在職專班
106
This study aims to discuss how the wine consumer intention is affected by the following 3 factors, which are the consumer characteristics, wine product involvement, and perceived value. Consumer characteristics are analyzed based on consumer gender, age, and wine drinking frequency. By giving product involvement related questions, which helps to acquire a better understanding of consumer wine knowledge cognition. Afterward, probing the perceived value after wine purchase, the forming of wine consuming market, and wine relevant market demands. Market segmentation is the core of this study. The purpose is to excavate the decision-making strategy based on how the consumer characteristics influence different wine purchasing intentions. The questionnaires are used to collect relevant information. The first part primarily related to the wine purchasing and drinking frequency monthly of the participants. The above data later applied as the research theory to determine the degree of product involvement. Part II and III of the questionnaires are mainly about the influence of the perceived value on the purchase intention. By adopting Likert's 5- point scale as the scoring basis, the information of the questionnaire is integrated. By collecting relevant literature of this study as a foundation for the questionnaire design. Questionnaires were distributed and collected in paper form. A total of 120 questionnaires were issued, of which 102 were valid samples. The effective questionnaire recovery rate was 85%; after the data collection, one way ANOVA analysis, reliability test, Cross Table Chi-Square, and independent-sample T-test were performed. Through the results of this study, it can offer marketing suggestions for the wine retailers; it also provides consumers with wine consuming advice and related wine knowledge.
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Chu-Hsing, Yang, and 楊主行. "The Relationship between Involvement and Consumer Satisfaction of Critical Product." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/36635430396479677518.
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博士中國文化大學
國際企業管理研究所
96
Social influence is a determinant of consumer behavior, especially for wedding package product (critical product) in Taiwan. The criticalness of this kind of product lies in the high involvement of soci-cultural factor. Such extent of criticalness cannot be covered by product classification (Convenience Goods, Preferences Goods, Shopping Goods and Specialty Goods) nowadays. Previous studies on wedding products are mostly focusing on photography and symbolism, etc., issues on consumer behavior have received little attention, especially in the area of high involvement in critical products generated by social and cultural influence and consumers’ post-purchase reac-tion-satisfaction. Therefore, the purpose of this study is to explore the relationship be-tween involvement and customers’ satisfaction on critical product. A total of 880 responses were sent based on judgment sampling. Of all the sam-ples collected 88 were rejected due to missing data in the questionnaire, leaving total usable sample of 540 for analysis, consisting 85.9% of valid return rate. In summary, the research results are as follows: 1.Highly involvement in critical product does not affect perceived risk. 2. Perceived risk in critical product was nega-tively related to customers’ satisfaction. 3. Highly involvement in critical product was positively related to customer satisfaction. Because of the unique quality of critical products, consumers’ involvement in products is high, as well as their perceived risk. The increase of consumers’ participa-tion in the production process of products would realize involvement not only in mental perspective, but also reduce perceived risk and increase satisfaction.
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陳蒔芃. "The influence of product features and involvement in consumer behavior." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/43087613073415165205.
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碩士國立臺灣大學
商學研究所
90
In the past , the research of consumer choice behavior is focused on personal psychology variables and social interaction influence variables .But we still can not understand consumer behavior completely . Therefore , this article follow past research , try to discuss how to increase the attraction of target brand and consumer postpurchase satisfactory degree under different degree of production involvement to manipulate choice situation through arrange common features and unique features in pairs . The two main parts of this research are: 1. how to increase attraction of the whole choice set through arrange common features and unique features in pairs , let consumers make purchase decisions and raise postpurchase satisfactory degree. 2. how to increase attraction of the target brand through arrange common features and unique features in pairs , let consumers want to buy it and raise postpurchase satisfactory degree . Between subject experiment design are used in this research . Observe consumer’s choice behavior and their postpurchase satisfactory through controlling choice situation when product involvement degree is different . After analyzing the data , we have following conclusions : 1. “unique good pair “ choice set is more attractive to consumer then “unique bad pair” 2. consumer’s postpurchase satisfactory degree is higher when facing “unique good pair” then when facing “unique bad pair” 3. the alternative with more unique bad features is less attractive , especially to consumers with high involvement . 4. consumer’s postpurchase satisfactory degree is lower when facing alternative with more unique bad features . 5. consumer with low involvement will prefer target brand when adding decoy in original choice set .
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CHEN, YING TING, and 陳映婷. "A Study on the Impact of Consumer Involvement and Consumer Experience on the Digital Music Industry." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/t9nue6.
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碩士南臺科技大學
資訊管理系
107
The current digital music products focus on product rendering and brand marketing. Between singers and fans, usually the singer’s music works to influence the consumers, and the love of the music works and the attention to the singers. Consumers can understand consumer satisfaction and loyalty to digital music products through experience marketing. This study is based on the fact that each person is exposed to relevant digital music products and brands, and the characteristics of different music styles will have a great impact on the singers. According to the degree of different listening and contact, the music works to resonate and experience marketing. The method is to understand the needs of consumers, and thus to influence the encouragement and emotional relief of people who are interested in music. In this way, the analysis of digital music products in this research structure involves the influencing factors of brand involvement, and through brand loyalty and experience marketing to understand the correlation between customer satisfaction and customer loyalty. According to the number of questionnaires collected by the Internet, 98 valid questionnaires were analyzed by the partial least squares (PLS). The analysis showed that the data were mostly female respondents, and the student population between the ages of 19 and 25 was the main consumer. In the digital music environment, a stage is a place where singers and fans gather. Because singers always bring different works to fans, and get loyal support from fans, they only want to act on a certain work. With support, it becomes an important factor in the improvement of loyalty and satisfaction.
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Fu, Po-Lin, and 傅柏霖. "Effect of Product Involvement and Brand Involvement on the Brand Loyalty-Using Life Styles as Consumer Segmentations." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/90199709907163789396.
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碩士國立嘉義大學
管理研究所
94
Recently, due to the development of internet, a new trend is developed in the society and hence a new consumer group arises. This new group implies that the special consuming mode of digital products and the zealous of presuming high street brand, which will bring business opportunities for the enterprise. Especially today as the digital product occupy the market, how to control business opportunities, build up a new brand to attract this new group and maintain the loyalty to this brand will be the biggest challenge the enterprise will face. This research is a theory mainly combined involvement and brand loyalty and adopts Involvement-Brand Loyalty Model as the main analysis structure. This study probes into the effect of product involvement and brand involvement on the brand loyalty using life styles as consumer segmentations. In conclusion, the research has been successful in supporting a number of tenets. Firstly, product involvement and brand involvement have positive effect towards brand loyalty. Secondly, product hedonic, product sign and product utility have positive effect towards product involvement. Thirdly, brand hedonic, brand sign have positive effect towards brand involvement. But brand risk have negative effect towards brand involvement. Besides, the study also takes consumer of various life styles into consideration. The results of this study can be the guiding principles of marketing in the future.
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LIN, YUN-YI, and 林耘伊. "South Korea Drama Involvement on Consumer Emotion and Consumers' Shopping Value- The Moderating Effect of Celebrity Aura." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/y2vpmx.
Full textAbstract:
碩士大葉大學
國際企業管理學系碩士在職專班
104
The purpose of the research is to explore the relationships among South Korea drama involvement, consumer emotion, celebrity aura, and shopping value. It further verifies the mediating effects of consumer emotion between South Korea drama involvement and shopping value, and the moderating effects of celebrity aura between South Korea drama involvement and consumer emotion. In this study, principal Taiwanese 20 years of age of the audience were recruited as the research subjects. Through convenience sampling, a total of 500 questionnaires were sent out, and 476 valid questionnaires were retrieved. The valid response rate is 95.2%. In this study, data analysis methods include descriptive statistical analysis, reliability and validity analysis, correlation analysis, regression analysis and analysis of the differences. The results showed that: (1) there is not a significant relationship between South Korea drama involvement and shopping value; (2) there is a significant positive relationship between South Korea drama involvement and consumer emotion; (3) there is not a significant relationship between consumer emotion and shopping value; (4) consumer emotion has no partial mediating effects between South Korea drama involvement and shopping value; (5) celebrity aura has moderating effects between South Korea drama involvement and consumer emotion.
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Shu-Ling, Tsai, and 蔡淑玲. "A Study of the Consumer Involvement on Consumer Behavior – A Case Study of Professional Travel Website Products." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/78231022649689131613.
Full textAbstract:
碩士大葉大學
管理學院碩士在職專班
98
With the popularity of Internet, the transaction amount of the consumers shopping online grows rapidly. The security and reliability of Internet transactions directly affect the willingness of consumers to order products on line. Therefore, this study takes products on a professional traveling site as the study case. The aim of the study is to ex-plore whether consumers searching on the Internet according to their interests and needs for the information about related products or even refering to network evaluation before purchasing on line can effetively reduce the risks of purchasing network products and then determine the follow-up buying behavior. Based on EKB model, this study explores whether consumer involvement, per-ceived risk and purchase intention have impact on consumer behavior. This study also analyzes the relationship between consumer involvement and perceived risk. The study utilizes convenient sampling to collect data and analyzes the obtained information by way of descriptive statistics, reliability analysis, Pearson product-moment correlation analysis, regression analysis for statistical value. The results showed that although consumers search information of traveling prod-ucts through the Internet, the risks arising from subjective and and uncertainty are still high. As a result, it is impossible to completely reduce the risk of shopping on line. As for consumer involvement and perceived risk, they do have significant impact on pur-chase intention which derectly affect purchase behavior. The findings will be able to provide online traveling agents some ideas to design marketing strategies. If they inte-grate network characteristics effectly, construct safe and secure transaction environment, and let online shoppers have more understanding and trust on online transactions, it is definite that consumer purchasing behavior can be surely promoted.