Dissertations / Theses on the topic 'Consumer identification'
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Dadswell, Erin. "Consumer-company identification : a study of relationships between consumers and companies /." [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18513.pdf.
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Terrell, Matthew. "Utilising virtual communities for innovative consumer identification." Thesis, University of Nottingham, 2018. http://eprints.nottingham.ac.uk/51814/.
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Consumers can play a pivotal role in the development of new products and services. People are observed to independently create and modify existing products in order to meet their needs, unmet by current market offerings (Luthje 2004; Von Hippel & Urban 1988; Hienerth & Lettl 2011). Research into these innovative consumers has shown they can be differentiated from other consumers by a set of characteristics. This has enabled firms to identify and engage with these consumers, document their behaviour and integrate them into the process of developing new products and services. By doing so firms have experienced a range of benefits including an increase in product novelty, attractiveness and variety (Franke & Shah 2003; Schreier & Pruegl 2008; Franke et al. 2006). Today firms are utilising virtual communities to access consumer knowledge, discover their emerging needs and observe their own innovations. This has had a positive effect on a firm’s innovation output and performance (Ryzhkova 2015; Wadell et al. 2013; Carbonell et al. 2009). Many investigations have started to focus on virtual communities, and their utility for firms to identify consumers, but given the sheer size of virtual communities, and their heterogeneity, our understanding of how to exploit these resources are under-explored. This thesis conducted a series of investigations, seeking to contribute a new perspective on consumer innovation research in a number of different areas. The core aim is to provide a new understanding of how organisations can use virtual communities to help them efficiently identify innovative consumers in the pursuit of new insights and innovation. The investigation focuses on how to approach the identification of innovative consumers in virtual communities. Firstly the consumer’s choice of the virtual community, which reveals innovative consumers, specifically those who are more willing to collaborate with organisations, are more likely to exist in forum style virtual communities. These are free from functionality that facilitates acts of selling and professional endeavours, such as shopping carts and file exchange mechanisms. This has never before been considered as an influencing factor in the process of identifying innovating consumers, and shows that organisations could positively influence the overall outcome of the collaboration process with consumers if a consumer’s choice of community was also included in the identification process. Ultimately this could have a positive knock-on effect to the type, and success of, the resulting innovation produced when collaborating with consumers for new product development (NPD). This study suggests that organisations need to take into consideration the following factors: community functionality, to reduce the number of consumers with professional interests; and the community social systems, to understand the values and ideologies of virtual communities when it comes to external collaboration. Additionally, this investigation expands on the existing knowledge about using weblog data for identification, by analysing the relationships between their self-reported data and web-log data. This is the first time the observation of weblog data and its potential to influence the wider use of weblog data has been taken into consideration. Almost all previous investigations appear to observe data that is isolated to a specific community (Füller et al. 2008), and do not consider how metrics could be transferable across communities to influence the overall approach to online consumer identifications, across communities. Finally this study provides new knowledge on the application of the community manager in the process of identifying innovative consumers. The research concludes by highlighting novel insights gained from interviewing community managers. The significance, and arguably, the advantageous position held by the community managers, places them in a position to influence social systems that inform the perceptions of external collaboration; they understand the community dynamics and often individual characteristics of community members, and they act as a gatekeeper to the community. These findings show that, for organisations looking to collaborate with consumers of the community, they should approach the community managers first. They can provide organisations with insights about the community social system, their values and ideologies, which will indicate the effectiveness of the community for identification. Essentially, by collating the findings from the thesis, organisations can add timesaving steps in the process of identification.
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Sands, Shannon, and Joel Nielsen. "Consumer Knowledge of Acetaminophen Safety, Dosing, and Identification." The University of Arizona, 2012. http://hdl.handle.net/10150/623666.
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Class of 2012 AbstractSpecific Aims: The objective of this study is to evaluate consumers’ knowledge about over the counter (OTC) products containing acetaminophen (APAP). Methods: Doctor of pharmacy student researchers set up a booth at consenting community pharmacies and invited consumers to participate in a 10-15 minute knowledge assessment. The booth contained a table displaying several OTC medication bottles/packages. Adult participants: a) answered baseline questions verbally about their APAP knowledge and associated risks; b) identified OTC products at the booth that contain APAP; and c) calculated and demonstrated dosing of APAP. The researchers asked follow-up questions and assessed the accuracy of the dosing. Participants received APAP educational brochures upon completion. Main Results: Eighty percent of subjects reported not knowing what the abbreviation “APAP” means, and almost half of those who said that they knew what it means were incorrect. Very few participants were able to correctly identify the products containing APAP even with the product packaging information, with the percentage of incorrect responses as to whether a product contains APAP or not varying from 4.9% to 31.6%. More than 40% of the pediatric doses were incorrectly dosed for both of the pediatric formulations, even with the majority of subjects being parents. Conclusions: Consumers are not able to identify which over-the-counter products contain APAP even with the product packaging before them, and they do not know what the abbreviation “APAP” means. Better packaging and product ingredient information should be developed, and the abbreviation “APAP” should be avoided. Pediatric APAP products should be re-evaluated regarding safety and dosing.
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Sands, Shannon, Joel Nielsen, and Terri Warholak. "Consumer Knowledge of Acetaminophen Safety, Dosing, and Identification." The University of Arizona, 2012. http://hdl.handle.net/10150/614521.
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Class of 2012 AbstractSpecific Aims: The objective of this study is to evaluate consumers’ knowledge about over the counter (OTC) products containing acetaminophen (APAP). Methods: Doctor of pharmacy student researchers set up a booth at consenting community pharmacies and invited consumers to participate in a 10-15 minute knowledge assessment. The booth contained a table displaying several OTC medication bottles/packages. Adult participants: a) answered baseline questions verbally about their APAP knowledge and associated risks; b) identified OTC products at the booth that contain APAP; and c) calculated and demonstrated dosing of APAP. The researchers asked follow-up questions and assessed the accuracy of the dosing. Participants received APAP educational brochures upon completion. Main Results: Eighty percent of subjects reported not knowing what the abbreviation “APAP” means, and almost half of those who said that they knew what it means were incorrect. Very few participants were able to correctly identify the products containing APAP even with the product packaging information, with the percentage of incorrect responses as to whether a product contains APAP or not varying from 4.9% to 31.6%. More than 40% of the pediatric doses were incorrectly dosed for both of the pediatric formulations, even with the majority of subjects being parents. Conclusions: Consumers are not able to identify which over-the-counter products contain APAP even with the product packaging before them, and they do not know what the abbreviation “APAP” means. Better packaging and product ingredient information should be developed, and the abbreviation “APAP” should be avoided. Pediatric APAP products should be re-evaluated regarding safety and dosing.
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Nicolaou, Maria. "Consumer concerns towards privacy: An empirical study." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/3040.
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The purpose of the study was to determine consumer attitudes toward privacy and the influence of demographic factors on these attitudes. The study also sought to determine the willingness of participants to disclose selected individual information items and determine the awareness and acceptance level of technological innovations such as radio frequency identifiers (RFID) as they relate to privacy. A quantitative instrument was developed and a convenience sample of university students (N=203) was tested. Results showed that educational background played a role in the way participants perceived the applications of RFID.
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PEREIRA, LEANDRO DE FRANCA. "THE FANS-CONSUMER: TEAM IDENTIFICATION AND BARRIERS FOR MEMBERSHIP PROGRAM ADOPTION." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2014. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=23483@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROO conceito de inovação – compreendido não apenas como algo ligado à tecnologia, mas a toda ideia ou prática percebida como nova pelos indivíduos - é essencial para a busca de novos consumidores e, consequentemente, para o crescimento das organizações. Nesse sentido, o campo do marketing esportivo tem apresentado recentemente exemplos de inovações, como é o caso do Programa Sócio Torcedor (PST), lançado pelos clubes do futebol brasileiro. Nesta dissertação, realizou-se um estudo sobre o impacto do nível de identificação com time (IDT) do consumidor na percepção dos atributos de inovação do Programa Sócio Torcedor dos clubes de futebol, assim como quanto à percepção das barreiras para adoção do programa, a fim de identificar os efeitos sobre a atitude e a intenção de adoção do Programa Sócio Torcedor pelos consumidores. Para tal, conduziu-se uma survey, com dados coletados por meio de questionários físicos e online, tendo os dados sido analisados por meio de modelagem de equações estruturais. Os resultados obtidos sugerem que a identificação com o clube tem efeito direto e positivo na percepção de inovação do Programa Sócio Torcedor; e que identificação, vantagem relativa e valor são atributos que exercem grande influência na atitude e na intenção de adoção do Programa Sócio Torcedor pelo consumidor.
The concept of innovation – not only related to technology, but known as any idea or practices that is perceived as new by people – is critical to reach new consumers and consequently for the organizations growth. In this sense, the sport marketing area has presented recently examples of innovations, as the Membership Program for Fans, launched by Brazilian soccer teams. This dissertation did a study about the impact of team identification of the fan consumer related to his perception of the innovation attributes of the Membership Programs, as well the perception related to the barriers to adopt the program, in order to identify the effects on attitude and intention to adopt the Membership Program by fan-consumers. It was conducted a survey through data collected by physical and online questionnaires. The data was analyzed via structural equations modeling. The results suggests that team identification has a direct and positive effect on the perception of innovation of the Membership Program, and that team identification, relative advantage and value are the attributes the have highest influence in the attitude and intention to adopt the program by fans-consumer.
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Lozano, Pruneda Hector 1974. "Reverse logistics process identification in the business to consumer electronic commerce." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/8732.
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Thesis (M.Eng.)--Massachusetts Institute of Technology, Engineering Systems Division, 2000.Includes bibliographical references (leaves 60-66).
commerce will have to prove its reliability and convenience. Operational excellence and coordination among the supply chain will allow e-vendors to offer services like on-time delivery and simple return processes, vital factors for electronic vendors' success. The purpose of this thesis is to identify the differences across the reverse logistics process. To accomplish this, the return policies and procedures of ninety-three leading companies that sell products on the Internet directly to consumers were carefully studied. Seven different return processes and four main activities included in them were identified and formally described. Each process is designed to satisfy a specific set of needs, thus they differ considerably from each other. Since logistics is a major part of the cost structure of operating a virtual store (e-tailer) every aspect of it has to be carefully studied and efficiently performed. The author has selected this sole aspect of reverse logistics to focus the research of this thesis and identify and describe the different processes that are currently used by e-vendors.
by Hector Lozano Pruneda.
M.Eng.
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Kelly, Brendan T. "Identification and exploration of the components of a desirable pecan flavor." Thesis, Kansas State University, 2016. http://hdl.handle.net/2097/32877.
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Master of ScienceFood Science Institute
Kadri Koppel
The pecan, [Carya illinoinensis (Wangenh) K. Koch], has a long history of cultivation and economic value. Knowledge of the compositional differences that exist between cultivars is important to the marketing of pecan varieties. The objectives of this study were to A) profile flavors for various pecans, B) determine flavor differences attributed to preparation method, C) find characteristics of acceptable pecan flavor, and D) evaluate sources of pecan flavor variation through chemical profiling. The flavor profiles of eight pecan cultivars ('Chetopa,' 'Giles,' 'Kanza,' 'Lakota,' 'Major,' 'Maramec,' 'Pawnee,' and 'Witte') were evaluated using descriptive sensory analysis under raw, roasted, and candied preparation methods. A trained panel evaluated samples for 21 flavor attributes. Five of these attributes differed significantly (p ≤ 0.05) between cultivars, while the preparation method significantly affected 17 attributes. Unique profiles were exhibited for each sample, with the 'Pawnee' and 'Lakota' samples displaying outlying characteristics for certain attributes. These results were used to select cultivars with varied but desirable pecan flavor. 102 nut consumers evaluated 'Kanza,' 'Maramec,' 'Pawnee,' and 'Witte' pecans under raw and roasted conditions for liking and flavor intensity. All samples were met with generally positive consumer acceptance, but three consumer segments were formed based on Overall Flavor Liking scores. Segment 1 was driven by cultivar differences, segment 2 by preparation method, and segment 3 by a combination of these factors. The largest drivers of consumer liking related to the roasting process. Chemical differences between cultivars under raw and roasted preparation methods were explored through fatty acid profiling (8 cultivars) and volatile olfactory compound profiles ('Kanza,' 'Maramec,' 'Pawnee,' and 'Witte'). Fatty acid profile variation could generally be attributed to cultivar differences, not changing much with the roasting process. Linoleic, palmitic, and stearic acids were correlated with more roasted-type attributes while linolenic acid was associated with dry, unfavorable attributes. 51 compounds with olfactory contribution were tentatively identified, 33 of which were found in all samples. Chemical profiles were unique to each sample, but some trends were apparent. The roasted 'Pawnee' sample, having many desirable flavor attributes, being met with great consumer acceptance, and having a composition that is associated with preferential attributes, may serve as a good standard for flavor.
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Li, Xu. "Consumer Engagement in Travel-related Social Media." Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5806.
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The term of “consumer engagement” is extensively used in the digital era. It is believed that engaged consumers play an important role in products/services referral and recommendation, new product/service development and experience/value co-creation. Although the notion of consumer engagement sounds compelling, it is not fully developed in theory. Different interpretations coexist, resulting in confusion and misuse of the concept. This study attempts to define consumer engagement and develop a conceptual framework of consumer engagement, addressing antecedents of consumer engagement in online context. Moreover, some situational and social media usage-related factors are incorporated into the framework. A set of propositions are presented based on literature review and the conceptual framework to illustrate the relationship between consumer engagement and related factors. To provide empirical evidence for the conceptual model, an online survey is conducted. Participants complete the self-administered survey by answering questions concerning their online experience with the travel-related social media website they visit most. Two-step structural equation modeling is employed to analyze the data. The results show that both community experience and community identification have significant and positive relationship with consumer engagement. Community experience is also a strong predictor of community identification. Attitude toward using social media and travel involvement influence the relationship between consumer engagement and its antecedents. With focus on the interactive and experiential nature of consumer engagement, this study expands current understanding of consumer engagement and provides insights for hospitality and tourism businesses regarding how to engage consumers through travel-related social media.Ph.D.
Doctorate
Dean's Office, Education
Education and Human Performance
Education; Hospitality Education
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Elbedweihy, Alaa Mohamed. "Conceptualisation, measurement, and validation of consumer-brand identification : a social identity theory perspective." Thesis, University of Hull, 2014. http://hydra.hull.ac.uk/resources/hull:11268.
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Of particular importance to academics and practitioners in the marketing discipline is the ability to identify means of building deep, committed and enduring relationships with customers. Consumer-brand identification has been proposed as a useful construct in understanding the underlining mechanisms that explain relationships between consumers and brands. Despite the surge in interest in examining identification in the organisational settings, little attention has been paid to the investigation of the notion of identification in the branding context. Following a systematic review of relevant peer-reviewed articles in six major electronic databases, published between 1989 and 2013, three limitations were apparent (a) the lack of clear unequivocal definition of consumer identification, (b) doubts over discriminant validity between consumer identification and similar marketing constructs, and (c) limited evidence of reliability or validity for most available measures. Informed by these issues, a theoretically grounded conceptualisation and measurement of consumer-brand identification construct were developed. Specifically, three comprehensive phases were conducted to develop a reliable, valid and parsimonious consumer-brand identification scale. Following item generation from literature review and two expert surveys, these items in conjunction with related constructs and existing measures of identification were administered to two independent samples. Numerous exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were employed to purify the scale, determine the dimensionality of the construct, assess the internal consistency of the scale, and support its convergent, discriminant and predictive validity. These analyses found support for a second-order consumer-brand identification construct comprising of five first-order factors: cognitive identification, affective identification, public evaluation, private evaluation, and emotional responses. Using a third new sample, the newly developed scale was then incorporated into a full structural model to assess its nomological validity. This thesis contributes to the identification theory and practice by, first, offering a theoretically grounded conceptualisation of consumer-brand identification and delineating the construct of interest from similarly related constructs. Second, by developing a valid, reliable and parsimonious scale that reflects the multidimensional conceptualisation of the construct. Third, by utilising the new measure to study underexplored antecedents and consequences to the newly conceptualised consumer-brand identification construct. Finally, the findings would help researchers and managers gain a better understanding of the phenomenon of identification and factors under which identification is likely to occur that can derive advocacy or championing behaviour. In addition, consumer-brand identification scale might facilitate the measurement of identification in future empirical studies and could be a useful tool for managers to determine the level of identification of both current and potential consumers.
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Parker, Heidi M. "The effect of negative sponsor information and team response on identification levels and consumer attitudes." Columbus, Ohio : Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1180025349.
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Yan, Ping. "SPATIAL-TEMPORAL DATA ANALYTICS AND CONSUMER SHOPPING BEHAVIOR MODELING." Diss., The University of Arizona, 2010. http://hdl.handle.net/10150/195232.
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RFID technologies are being recently adopted in the retail space tracking consumer in-store movements. The RFID-collected data are location sensitive and constantly updated as a consumer moves inside a store. By capturing the entire shopping process including the movement path rather than analyzing merely the shopping basket at check-out, the RFID-collected data provide unique and exciting opportunities to study consumer purchase behavior and thus lead to actionable marketing applications.This dissertation research focuses on (a) advancing the representation and management of the RFID-collected shopping path data; (b) analyzing, modeling and predicting customer shopping activities with a spatial pattern discovery approach and a dynamic probabilistic modeling based methodology to enable advanced spatial business intelligence. The spatial pattern discovery approach identifies similar consumers based on a similarity metric between consumer shopping paths. The direct applications of this approach include a novel consumer segmentation methodology and an in-store real-time product recommendation algorithm. A hierarchical decision-theoretic model based on dynamic Bayesian networks (DBN) is developed to model consumer in-store shopping activities. This model can be used to predict a shopper's purchase goal in real time, infer her shopping actions, and estimate the exact product she is viewing at a time. We develop an approximate inference algorithm based on particle filters and a learning procedure based on the Expectation-Maximization (EM) algorithm to perform filtering and prediction for the network model. The developed models are tested on a real RFID-collected shopping trip dataset with promising results in terms of prediction accuracies of consumer purchase interests.This dissertation contributes to the marketing and information systems literature in several areas. First, it provides empirical insights about the correlation between spatial movement patterns and consumer purchase interests. Such correlation is demonstrated with in-store shopping data, but can be generalized to other marketing contexts such as store visit decisions by consumers and location and category management decisions by a retailer. Second, our study shows the possibility of utilizing consumer in-store movement to predict consumer purchase. The predictive models we developed have the potential to become the base of an intelligent shopping environment where store managers customize marketing efforts to provide location-aware recommendations to consumers as they travel through the store.
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Sung, Hee Seung. "A research model of consumer identification with a corporate brand for the financial services industry." Thesis, University of Surrey, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.540701.
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Sitka, LeeAnn. "Identification of threshold levels for Warner-Bratzler shear force of beef value cuts." [College Station, Tex. : Texas A&M University, 2007. http://hdl.handle.net/1969.1/ETD-TAMU-1888.
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Kwan, Ho Yan. "Customer-company identification in service failure context: the role of service recovery, corporate social responsibility, and customer participation." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/198.
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In today’s competitive marketplace, simply satisfying customers is no longer sufficient to assure long-term customer-firm relationships, especially for firms that experience a service failure. Companies are now looking for additional ways to secure customer retention and raise customer loyalty. By applying social identity theory, this research empirically explores customercompany identification (customer identification) and its potential predicting factors in a service failure context. Service failures are inevitable but create negative emotions and behaviors in consumers that are directed against service firms. Service recovery from a failure is always a vital step in pacifying dissatisfied customers and maintaining ongoing relationships with them. However, is identification among customers also influenced by service recovery? The effect of customer perceptions of service recovery on customer identification is first examined in the present research. Moreover, given that service recovery may not always work in the desirable way that service firms expect, executing recovery is not the single solution for relationship maintenance following failed service. In contemporary marketing, corporate social responsibility (CSR) is considered a measure for rebuilding customer relationships that offers firms “insurance-like protection against negative situations. Then, would CSR complement a recovery strategy and be effective in protecting firms from service failure? The effect of the interplay between recovery and CSR on customer identification in the advent of a service failure is examined. In addition, today’s customers are eager to participate in their service experience. Customers can now enjoy services by cooperating with service providers. Whereas the current literature emphasizes the benefits of customer participation only in routine service settings, this research attempts to further explore the potential moderating role of customer participation in service delivery (either service provision or service recovery) in influencing customer post-failure identification and subsequent responses in a failure context. A multi-method approach has been adopted in the present research. A field survey was first conducted using a sample of 354 customers in Hong Kong; this was followed by two scenario-based laboratory studies using a total of 370 students. The research findings contribute to the literature and social identity theory by examining the interaction between recovery and CSR with respect to customer identification in a service failure. The results demonstrate that perceived recovery justice positively influences customer post-failure identification with a service firm. Also, high perceived CSR performance is more effective in fostering customer identification when customers have lower justice perceptions regarding the recovery attempt. Furthermore, the research sheds light on the value of involving customers in service delivery. Customer participation in either service provision or recovery strengthens the positive impact of CSR on customer identification and ultimately contributes to customer loyalty intentions. Therefore, involving customers in co-creating service or recovery is a cost-effective strategy to strengthen customer-firm relationships even in the advent of a service failure.
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Andersson, Gustaf. "Årets julklapp ”INGENTING” : En fallstudie i hur svenska hjälporganisationer jobbar med gestaltning och katalysatorer för Consumer Brand Identification i sin marknadsföring." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-45425.
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När en individ identifierar sig med ett varumärke har det visat sig att hen är mer benägen att utföra positiva gärningar gentemot varumärket. Det kan innefatta positive word of mouth, att försvara varumärket vid smutskastning eller intention att köpa produkter från varumärket. För att en identifikation ska uppstå krävs det att en individ kan se delar av sig själv i varumärket eller se en vinning i att identifiera sig med det. En viktig del för varumärket är att visa detta i sin marknadsföring. Till hjälp finns det fem centrala katalysatorer som hjälper till med denna process på olika nivåer. Jag har i denna undersökning isolerat och analyserat dessa i hjälporganisationers marknadsföring för att kunna se hur de används. Vidare används nästan alltid någon form av gestaltning i marknadsföring för att få konsumenten att i större utsträckning förstå budskapet och se det ur berättarens ögon. På det sättet så kan konsumenten lättare ta till sig vad varumärket vill säga och, om kommunikationen är utförd rätt, ges större chans till identifikation. Syftet med denna studie är att undersöka om 1) hjälporganisationer använder sig av gestaltning i sin marknadsföring, 2)om de använder sig olika katalysatorer för Consumer Brand Identification och 3) om dessa varumärken är lätta att identifiera sig med enligt dessa teorier. Till hjälp för att ta reda på detta så har studien använt sig utav teorierna kring Consumer Brand Identification, gestaltningsteorin och delar av The prospect theory. Studien har analyserat reklamfilmer från två olika hjälporganisationer: Rädda barnen och Unicef. I studien användes en kvalitativ retorisk analys för att tolka reklamfilmernas manifesta och latenta budskap samt två sammanställningar av strategisk gestaltning och olika katalysatorer för Consumer Brand Identification. Resultatet visade att reklamfilmerna tillsammans innehöll alla de olika katalysatorerna och strategiska gestaltningarna. Det intressanta och anmärkningsvärda var att reklamfilmerna ibland inte använde den strategiska gestaltningen på det sätt som forskningen visat skulle vara det bästa sättet att använda dem på. Vad detta kan bero på kan man bara spekulera om och det gör jag också i slutdelen av denna uppsats.When an individual identifies with a brand, it has been proved that he or she does to some extent perform positive actions toward the brand. It can include positive word of mouth, defending the brand in mudslinging, or intent to purchase products from the brand. For an identification to occur, the individual has to see parts of her or his soul in the brand. An important part of the marketing strategy is to show the brands values in their marketing. To facilitate this there are five key drivers that help with this process at different levels. I have in this study isolated and analyzed them in humanitarian organizations marketing. Furthermore, there is almost always some kind of strategic framing in marketing, to get consumers to increasingly understand the message and see it from the narrator's eyes. In this way, the consumer can more easily absorb what the brand is trying to say, and if the communication is performed properly, greater the chance of identification. The aim of this study is to investigate whether humanitarian organizations 1) make use of strategic framing in their marketing, 2) make use of driver for Consumer Brand Identification and 3) if those brands are easy to identify with according to these theories. To help determine this, the study used the theories of Consumer Brand Identification, strategic framing theory and parts of The prospect theory. The study has analyzed commercials from two different aid organizations: Save the Children and UNICEF. The study used a qualitative rhetorical analysis to interpret the advertisings manifest and latent messages and two compilations of strategic design and various driver for Consumer Brand Identification. The result showed that the commercials together contained all the various drivers and strategic framing elements. The interesting and noteworthy part was that the commercials did not, in some cases, use the strategic portrayal in the way that research has shown would be the best way to use them. Why this is we can only speculate about, and so I do in the final section of this paper.
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Yang, Yaxing, and 杨雅星. "Item-level RFID-based customer shopping experience enhancement." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/208567.
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To survive and thrive in the customer-oriented global market, retail companies have to make persistent efforts to provide customers with satisfactory shopping experience enriched by leisure process, interaction for merchandise information and personalised assistance.
In traditional retail stores, customers’ needs cannot be fully satisfied due to difficulties in locating target products, out-of-stocks, a lack of professional assistance for product selection, and long waiting for payments.
The relative visibility and traceability of individual items provided by the radio frequency identification (RFID) technology is helpful for enhancement of customer shopping experience (CSE).
However, current RFID applications for retail business tend to be limited to inventory control and replenishment, with few implementations for CSE enhancement based on collection and analysis of real-time RFID data.
To mitigate these limitations, this research project develops RFID applications for real-time collection and analysis of customer shopping behaviour (CSB) data in retail stores. Artificial intelligence (AI) is incorporated for data analysis to facilitate business decision-making and proactive individual marketing.
Accordingly, an item-level RFID-based customer shopping experience enhancement (IRCSEE) system is developed to provide customers with leisure shopping process, interaction for merchandise information and personalised guidance for enhancement of CSE in apparel retail stores.
The IRCSEE system incorporates RFID hardware devices installed in an apparel retail store to interrogate RFID-tagged apparel items to obtain data for subsequent sales processing and analysis. It is characterised with a programmable data format for unique identification of individual apparel items, together with a suite of software modules to control the RFID hardware devices at different locations of the apparel retail store for real-time collection of product information and CSB data. Moreover, an innovative fuzzy screening (FS) algorithm of AI techniques is developed to analyse the RFID-collected CSB data and the corresponding product information for generation of apparel collocation recommendations to provide customers with intelligent and personalised assistances in product selection. The algorithm considers not only the static fashion expertise, but also the dynamic customer preferences for collocation, such that the recommendations are more effective and adaptive for enhancement of CSE in the fast-changing apparel retail industry.
The IRCSEE system is validated in an emulated RFID-based apparel retail store. Experimental results demonstrate that with appropriate RFID hardware settings, the proposed system is effective to help enhance CSE in apparel retail stores by providing customers with leisure shopping process, interaction for merchandise information and personalised apparel collocations. Furthermore, the approaches for collecting real-time CSB by RFID technology and analysing such data by AI techniques can be conveniently adapted for many other products to improve retail business management in general.published_or_final_version
Industrial and Manufacturing Systems Engineering
Master
Master of Philosophy
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Pendleton, Glenna Carolyn Mack. "An Empirical Analysis of the Dimensions of Consumer Value for an Experiential Offering in Marketing." Cleveland State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=csu1246211314.
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Gandara, Gil Anja, and Daniel Hellgren. "Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45166.
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A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. With this knowledge, it becomes important for managers to understand what type of personality their brands possess and how therelationship between brand personality and consumers, especially their behavior, works. The purpose of this study was to explore whether brand personality has an effect on consumers‟ preference and trust towards a brand, and furthermore, whether brand personality is first influencing brand identification, as an indirect link, on its way towards preference and trust. Another aspect of this study was to make a cultural comparison between Germany and Sweden in order to find out if there are any differences in how consumers from different cultures view brand personality, and if that affects the results for brand identification, preference and trust. The findings will help marketing managers to understand the effects of brand personality, its relationship with the consumer, and moreover if the concept of brand identification is an important aspect in order to increase consumers‟ preference and trust towards a specific brand. A quantitative method was used for this study, since a large sample was thought to be needed. A total of 317 respondents provided answers for this research, out of those 190 were gathered from an online survey, while the remaining 127 answered a standard paper-based questionnaire. 181 of the respondents were German and 136 were Swedish.Two non-probability sampling techniques, snowball and convenience, were used. The questionnaires consisted of 26 questions, 13 for each brand, measuring brand personality, brand identification, preference and trust, using Likert-scales from 1 to 5. Four brands, Apple, Nike, Ikea and Mercedes Benz, were used, each restricted to one page. In order to not provide the respondents with an overwhelmingly number of questions to answer, a split of the questionnaire was made. Two questionnaires, the first with the brands Apple and Nike, and the second with Ikea and Mercedes Benz were conducted. The splitting procedure was also used to provide answers concerning cultural differences. One questionnaire was culturally neutral, while the other was culturally biased, allowing for the exploration of the effects of country of origin and consumer ethnocentric tendencies. The results of this study showed that there were indications of brand personality affecting the level of trust towards a brand among consumers. Especially, correlations were found between the brand personality dimensions of Competence and Sincerity with brand trust and between Excitement and preference. However, the concept of brand identification, as a connecting link, is found to have very weak effects on consumers‟preference and trust. Nevertheless, the findings indicate that brand personality effects consumers‟ preference and trust directly. Regarding the cultural comparison with Germany and Sweden, the responses provided an inconclusive result. In questionnaire one, the answers were fairly similar. The same could be said about questionnaire two, even though German respondents tended to produce higher scores for the brand personalities than Swedish respondents. Overall, by illustrating the results in a graph, it can be determined that the answers from both groups exhibit the same pattern. Furthermore, it was concluded that there were no clear indications of country of origin or consumer ethnocentrism effects.
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Vernon, Jonathan Andrew. "Barriers to sustainability among tourism-related businesses : identification and reduction." Thesis, University of Plymouth, 2002. http://hdl.handle.net/10026.1/395.
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The attainment of sustainable development has emerged as one of the main challenges facing society and the economy in the twenty-first century. In tourism, the English Tourism Council (2001 a, p. 11) recognise that sustainable tourism can no longer be regarded as an optional extra, but is fundamental to safeguarding the long-term competitiveness of the industry. To establish sustainable development as a primary strategic objective within the tourism industry represents a substantial challenge. Such a goal is problematic not least because the sector is so diverse and is based around a large number of small businesses which are not always accessible or responsive to change and innovation. The purpose of this thesis is to examine the response of tourism-related businesses to environmental sustainability issues in South East Cornwall. The research represents a three-year joint project funded by the University of Plymouth and Caradon District Council, with support from South West Tourism and the European Regional Development Fund through Caradon Area LEADER II (1999-2001). The aims of the project were to obtain a more detailed understanding of the issues and barriers that tourism businesses face in the implementation of sustainable business practices. The results had practical outcomes in the formulation of a district-wide strategy for sustainable tourism. Through a mixed-method research programme, almost half of tourism businesses in the district contributed to the study. The results revealed a diversity of behaviour, attitudes and motives that are currently not recognised within policy interventions or conceptual models of business behavior. Additionally, the research demonstrated that business responses are modified by a range of complex barriers, which operate at different geographical scales and require a broad policy focus. Within policy initiatives for sustainable tourism, small tourism businesses cannot be treated as scaled-down versions of large businesses. More sophisticated policy interventions will have to be developed if sustainable development is to become a reality within the sector.
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Abdul, Kudus Syahibudil I. "The value of personalised consumer product design facilitated through additive manufacturing technology." Thesis, Loughborough University, 2017. https://dspace.lboro.ac.uk/2134/34616.
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This research attempted to discover how Additive Manufacturing (AM) can best be used to increase the value of personalised consumer products and how designers can be assisted in finding an effective way to facilitate value addition within personalisable product designs. AM has become an enabler for end-users to become directly involved in product personalisation through the manipulation of three-dimensional (3D) designs of the product using easy-to-use design toolkits. In this way, end-users are able to fabricate their own personalised designs using various types of AM systems. Personalisation activity can contribute to an increment in the value of a product because it delivers a closer fit to user preferences. The research began with a literature review that covered the areas of product personalisation, additive manufacturing, and consumer value in product design. The literature review revealed that the lack of methods and tools to enable designers to exploit AM has become a fundamental challenge in fully realising the advantages of the technology. Consequently, the question remained as to whether industrial designers are able to identify the design characteristics that can potentially add value to a product, particularly when the product is being personalised by end-users using AM-enabled design tools and systems. A new value taxonomy was developed to capture the relevant value attributes of personalised AM products. The value taxonomy comprised two first-level value types: product value and experiential value. It was further expanded into six second-level value components: functional value, personal-expressive value, sensory value, unique value, co-design value, and hedonic value. The research employed a survey to assess end-users value reflection on personalised features; measuring their willingness to pay (WTP) and their intention to purchase a product with personalised features. Thereafter, an experimental study was performed to measure end-users opinions on the value of 3D-printed personalised products based on the two value types: product value and experiential value. Based on the findings, a formal added value identification method was developed to act as a design aid tool to assist designers in preparing a personalisable product design that embodies value-adding personalisation features within the product. The design method was translated into a beta-test version paper-based design workbook known as the V+APP Design Method: Design Workbook. The design aid tool was validated by expert designers. In conclusion, this research has indicated that the added value identification method shows promise as a practical and effective method in aiding expert designers to identify the potential value-adding personalisation features within personalisable AM products, ensuring they are able to fully exploit the unique characteristics and value-adding design characteristics enabled by AM. Finally, the limitations of the research have been explained and recommendations made for future work in this area.
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Hong, Soo Yeon. "The effects of relational satisfaction, organizational reputation, and identification with company on customers' communication behaviors." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available, full text:, 2008. http://wwwlib.umi.com/cr/syr/main.
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Wilkins, Stephen Joseph Karl. "The antecedents and consequences of student perceptions of university image and student-university identification in transnational higher education." Thesis, University of Bath, 2013. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.577737.
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This research aims to identify the process by which students form images of universities, the extent to which students’ favourable evaluations of image attractiveness lead to student-university identification, and the extent to which perceived image attractiveness and student-university identification determine planned behaviour, i.e., supportive intentions, including student choice of institution. Full-service international branch campuses offering complete degree programmes are a fairly new phenomenon on the higher education landscape and potential students have limited knowledge about them and the institutions that own them. It is interesting therefore to discover whether these students do in fact hold images of international branch campuses. The research was conducted in the United Arab Emirates (UAE), the country that hosts more international branch campuses than any other worldwide. The study adopted a deductive, quantitative method, which involved a survey questionnaire completed by potential university students (year 12 and 13 high school students). This research stands out from earlier work on organisational identification, as earlier studies focused on existing consumers or employees while this study considers potential consumers (students). The research included a pilot study that involved individual interviews with members of the target population, which ensured research design validity. Data were analysed using a variety of techniques including exploratory factor analysis, multiple regression and structural equation modelling. The findings of this study provide support for the proposition that individuals can identify with universities in the absence of formal membership – with no or minimal previous interaction between the individual and the university – and that student-university identification can lead to supportive intentions among prospective students. These findings suggest that institutions would benefit from articulating and communicating their identities clearly, coherently and in a persuasive manner, and emphasising those aspects of the university’s identity that prospective students will perceive as prestigious, distinctive and similar to their own identities.
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Mayekiso, Pumza. "Identification of the determinants of customer satisfaction with services provided by a selected pension fund agency." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1021059.
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Understanding customers’ views on service quality is important for any business providing service and interested in making sure that they are being responsive to customers. Continuous evaluation of customer satisfaction is an important factor in the service sector. To date, most attempts have focused on what determines customer satisfaction in services rendered by organisations. The primary objective of the current study was to identify the determinants of customer satisfaction with services at Government Employees Pension Fund. The study investigated how customer satisfaction (the dependent variable) is influenced by the different elements, namely service quality, perceived value, and customer expectations, which represented the independent variables. The significance of the study hinges on three area i.e. management, policy makers and stakeholders. The study will also provide a justifiably valid and reliable guide to designing workable service delivery improvement strategies for creating and delivering customer value, achieving customer satisfaction and achieving sustainable business growth of Government Employees Pension Fund. The data collection was made using the questionnaire. A total of 150 questionnaires was distributed and 108 were completed and returned. This translated to a response rate of 72 percent. The empirical results showed that service quality and perceived value have a positive impact on customer satisfaction. On the other hand, the results revealed that customer expectations do not have a positive influence on customer satisfaction.
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Dahl, Darren W., Christoph Fuchs, and Martin Schreier. "Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account." Informs, 2015. http://dx.doi.org/10.1287/mnsc.2014.1999.
Full textAbstract:
Companies are increasingly drawing on their user communities to generate promising ideas for new products,
which are then marketed as "user-designed" products to the broader consumer market. We demonstrate that
nonparticipating, observing consumers prefer to buy from user-rather than designer-driven firms because of an
enhanced identification with the firm that has adopted this user-driven philosophy. Three experimental studies
validate a newly proposed social identification account underlying this effect. Because consumers are also users,
their social identities connect to the user-designers, and they feel empowerment by vicariously being involved
in the design process. This formed connection leads to preference for the firm's products. Importantly, this
social identification account also effectively predicts when the effect does not materialize. First, we find that if
consumers feel dissimilar to participating users, the effects are attenuated. We demonstrate that this happens when the community differs from consumers along important demographics (i.e., gender) or when consumers are
nonexperts in the focal domain (i.e., they feel that they do not belong to the social group of participating users).
Second, the effects are attenuated if the user-driven firm is only selectively rather than fully open to participation
from all users (observing consumers do not feel socially included). These findings advance the emerging theory on
user involvement and offer practical implications for firms interested in pursuing a user-driven philosophy.
Data, as supplemental material, are available at http://dx.doi.org/10.1287/mnsc.2014.1999. (authors' abstract)
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Zhang, Congwen. "Essays on the Use of Hedonic Price Models to Measure Welfare for Quality Changes in the Public Goods." Diss., Virginia Tech, 2012. http://hdl.handle.net/10919/37788.
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This dissertation consists of three essays on Hedonic price method which is widely used in non-market good evaluation. The first chapter outlines three topics involved and briefly discusses the motivations and methods, as well we some conclusions in each of the following chapters.
Chapter 2 uses a conventional first stage hedonic price method to estimate the effect of an aquatic invasive species (Eurasian watermilfoil) on lakefront property values at selected Vermont lakes. Results indicate that as the primary component of total aquatic macrophyte growth in a lake Eurasian watermilfoil significantly and substantially affects lakefront property values. As Eurasian watermilfoil infests a lake, adding to the total macrophyte growth, property values can diminish by <1% to 16% for incremental increases in the infestation level. Hence, policies that successfully prevent infestations have significant economic benefits to owners of lakefront properties and local communities.
Chapter 3 focused on a previously unexplored potential impact of 9/11â the impact it may have had on housing prices near mosques. Using a unique dataset that combines the locations of functioning mosques with housing transactions near the time of 9/11, combined with a generalized difference-in-differences framework, we find that housing prices decreased by approximately 7% ($10,559 for the average home) in areas near mosques along the east coast of the U.S. on average in the two years following the attacks. However, on the west coast we find no evidence that 9/11 caused a systematic decrease in housing prices near mosques.
Chapter 4 begins from a conventional model of hedonic equilibrium where a nonmarket amenity is conveyed as an attribute of a differentiated traded good. Different metropolitan areas may have different equilibrium price functions due to geographic variation in consumer preferences, income, and production costs. We demonstrate that under relatively mild restrictions on the geographic extent of taste-based sorting, indicator variables for metro areas define "imperfect instruments" that can be used to identify bounds on demand curves. Bounds on demand curves correspond to ranges of partial equilibrium welfare measures for non-marginal changes in environmental quality. We find these ranges to be informative in a preliminary application to evaluating the benefits of reducing cultural eutrophication of lakes in Maine, New Hampshire, and Vermont.
The last chapter concludes and discusses the insights for future research.Ph. D.
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Santos, Ana Filipa Eduardo Fonseca. "Evaluation of the impact of L’Oréal’s acquisition of The Body Shop on both brands." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9576.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis research aims to study the impact that L’Oréal’s acquisition of The Body Shop had on consumers’ identification with both brands. Our research was based on the assumption that because both companies have different cultures and values, this could lead to changes in their brand identifications. Consumers from both brands were evaluated separately and both samples were further divided into two sub-samples: the ones that had previous knowledge about the acquisition and the ones who didn’t. Through this research we concluded that consumers from both brands are environmentally-conscious and also that both considered that company’s social responsibility practices heavily weighed when deciding where to buy. This research was developed based on the Consumer-Company Identification model with some adaptations based on the recent literature. The results suggest that consumers have a strong relationship with both brands. Those who knew a priori about the acquisition expressed that it didn’t have much impact on their perception and purchase behavior. For those who only acknowledged it during the research also demonstrated a remaining strong brand identification (with both brands), although with results weaker than before.
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Van, Dyk Maritza. "Identification of labelling errors and concerns on specific categories of South African processed food products that may impact consumer health." Thesis, Cape Peninsula University of Technology, 2007. http://hdl.handle.net/20.500.11838/771.
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Thesis (MTech (Consumer Science: Food and Nutrition))--Cape Peninsula University of Technology, 2007Labels are the source of information about the contents of food products and must be correct so that consumers are not misled and can make informed product choices. However, food label information is often incorrect, misleading or just insufficient. The aim of this study was to determine the labelling errors and concerns that occurred in specific categories of the South African processed food market. Randomly selected food product labels (N=246) were evaluated that represented the selected categories of processed foods (N=7), namely: breakfast cereal (9%), savoury snacks (13%), sweet snacks (29%), non-refrigerated meals (7%), refrigerated meals (9%), soups and sauces (25%) and convenience desserts and baked goods (8%). A pre-tested labelling checklist was used to evaluate each food label according to the food labelling areas that could impact consumer health considering the current South African labelling regulations published in 1993, the draft of these regulations published in 2002, and the further new proposed draft regulations. Labelling errors found induded the use of prohibited statements and not identifying compound ingredients (19% and 12% of the products respectively). A labelling concern was also the lack of identification of the fatsloils used (61% of the products). Further concerns identified included the lack of additive-free and allergen-free claims. For example, significant differences (p
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Renner, Kofi Omare. "Particle size analysis, quantification and identification of microplastics in selected consumer products : a critical comparison of methods and analytical techniques." Thesis, Brunel University, 2018. http://bura.brunel.ac.uk/handle/2438/17133.
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Microplastics are particles that are < 5 mm in size and come from a wide range of sources. The global distribution in terrestrial and aquatic environments indicates they are likely to cause harm to living organisms. They are used in a variety of personal care products and kitchen scourers. To advance further studies, different approaches have been developed in recent years. In this research, a comparison of methods and analytical techniques were applied to characterise microplastics in two toothpastes and two facial scrubs. The analysis of microplastics was determined using light microscopy, laser diffraction, Fourier-transform infrared spectroscopy. This research reports for the first time, the application of Imaging flow cytometry to characterise microplastics, and was explored to characterise smaller sized particles in each product. The methods developed where validated by characterising particles abraded from kitchen scourers. Two market leading and three chain store brands of kitchen scourers were utilised for the characterisation of microplastics. The application of the different techniques indicated differences in the size, number and morphological characteristics of the particles analysed. The different approaches developed for particle extraction, and the analytical techniques had an apparent influence on the results produced. Currently, there are no universally accepted laboratory protocol and analytical techniques to characterise microplastics. However, this research can serve as a reference point to promote more studies on laboratory methods and analytical techniques to characterise microplastics, with the hope of understanding better these complex particles.
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Lee, Seungeun. "The influence of product involvement and fan identification on response to team sponsors' products." Connect to resource, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1124223738.
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Thesis (Ph. D.)--Ohio State University, 2005.Title from first page of PDF file. Document formatted into pages; contains xiv, 116 p.; also includes graphics (some col.). Includes bibliographical references (p. 109-116). Available online via OhioLINK's ETD Center
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Hildebrand, Diogo Fajardo Nunes. "A identificação do consumidor com a empresa : desenvolvimento de uma escala." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2007. http://hdl.handle.net/10183/10067.
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A identificação do consumidor com a empresa é um assunto relativamente novo dentro da academia de Marketing. Preocupados com os relacionamentos de alto nível mantidos entre empresas e clientes e fundamentados na teoria da Identidade Social, Bhattacharya e Sen (2003) estabelecem a identificação consumidor-empresa como o primeiro substrato psicológico que resulta em relações profundas, comprometidas e significativas entre os clientes e as organizações. Aproveitando as sugestões dos autores e procurando oferecer um instrumento que auxilie a academia a encontrar subsídio empírico que sustente o modelo conceitual sugerido por Bhattacharya e Sen (2003), a presente dissertação teve como objetivo desenvolver uma escala que mensure o componente cognitivo da identificação do consumidor com a empresa. Para tanto, primeiramente foi realizada uma etapa exploratória, que lançou mão de entrevistas em profundidade e de técnicas projetivas para gerar uma amostra de 21 itens. Esta amostra, então, foi submetida a uma purificação por meio da Análise Fatorial Exploratória. A análise, realizada em uma base de dados, obtida por meio de uma survey aplicada a 226 estudantes de graduação, resultou em uma escala final composta por 8 itens, distribuídos em 4 dimensões, que, explicaram 69,43% da variância. As dimensões compreenderam adequadamente os atributos do objeto sendo mensurado e apresentaram significância estatística, embora tenham desempenhado apenas moderadamente quanto à consistência interna.The Consumer-Company Identification is a relatively new issue among the marketing academy. Bhattacharya and Sen (2003), dove into the Social Identity theory and observing the relationship-gold struck by some companies, established Consumer- Company Identification as the primary psychological substrate for the kind of deep, committed, and meaningful relationships among the organization and its customers. Exploiting the suggestions of the authors and aiming a contribution to the academy, through an instrument that permits the empirical verification of the conceptual model proposed by Bhattacharya and Sen (2003), this thesis had as goal the development of a scale to measure the cognitive component of the Consumer-Company identification. Therefore, first an exploratory research was developed, stepped on in-depth interviews and projective technique, generating a sample of 21 items. Afterwards, a purification stage was carried on, using the Exploratory Factor Analysis (EFA). The EFA, applied on the data base obtained from a survey with 226 undergraduate students, resulted in a final scale composed by 8 items, distributed in 4 dimensions, which, explained 69,43% of the variance. The dimensions covered satisfactorily the attributes of the object mesured and presented high statistical significance, although they performed only an average internal consistency.
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Coughlin, Claire Delaney. "Body Image, Self-Esteem, and Consumer Need for Uniqueness as Antecedents to Self-Identification as Fashion Opinion Leader vs. Fashion Opinion Seeker." The Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1259776106.
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Rao, Mrunalini S. "Identification Of Key Factors Of User Satisfaction For Banking Software Products And Development Of An Importance-Performance Map." Thesis, Indian Institute of Science, 2000. http://hdl.handle.net/2005/197.
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The Indian IT industry has grown at an impressive rate during the last decade. India's own competitive advantage in the software business is well known: cost-effectiveness, world-class quality, high reliability, and rapid delivery, all of it powered by state-of-the-art technologies. Software has penetrated different spheres of the Indian economy, namely Indian corporate sector, government and public sector units. Over the last decade, one of the sectors, which have felt the "heat" of software intrusion, has been the financial service. Indian banking industry, today is in the midst of an IT revolution. A combination of regulatory and competitive reasons have led to increasing importance of total banking automation in the Indian Banking Industry. The present level of computerization in Public Sector Banks is a result of these initiatives. RBI has also gone ahead in creating of nation wide and localized networks for integration of the entire financial system.
The Software Packages for Banking Applications in India had their beginnings in the middle of 80s, when the Banks spurred on by RBI and the Rangarajan Committee Report, started computerizing the branches in a limited manner.
A few software companies in the country have developed banking software products and most of the banks have adopted them. These products enable all the banks to automate their operations at the branches and corporate offices. The software companies develop 60% of the software in the company itself, which involves the development of modules, and the remaining 40% is done in the customer's site. This 40% is customization of the software. The success of these banking software products in the banks can be measured by studying the market share of the individual products, revenues earned by these products by the respective companies. The success of these products depends on the satisfaction of the users, using the software. To measure their satisfaction and arrive at those products that are performing well in terms of User satisfaction, the following objectives were designed in the present study.
The objectives are:
1. To understand the attributes of the banking software products that are
relevant to user/customer satisfaction.
2. To understand the user's perception of the above attributes.
3. To derive the key factors of user/customer satisfaction.
4. To develop an Importance-Performance map for the attributes of the software.
Based on the literature review and the discussions held with the software professionals and bank employees, we identified few relevant variables like Implementation, Maintainability, Reliability, Security, User's Performance and Output which fall under the software related variables and variables like Vendor's meeting User's needs, Vendor's mktg skill, User involvement, Training and support, and Service falling under the vendor related variables.
A structured questionnaire was developed based on these variables using a 5-pt likert scale and this instrument was checked for its construct and content validity and also Reliability by conducting Factor analysis and Computing Cronbach's alpha respectively on a small sample in the Pilot study. The questionnaire was modified and the final instrument was used for the main study. This questionnaire was administered on a sample of 141 in the main study. The collected data were subjected to Factor Analysis to arrive at the key factors of User satisfaction for banking software products. We obtained seven factors User's Performance, Output, and Vendor's Marketing skill, Implementation, Ease of Use, Security and Maintainability.
The second part of the study plot an Importance -Performance Map for all the products on all variables which gives us the best performer. Since this was subjective analysis, we conducted ONE-WAY ANOVA on the data to arrive at the best performer. However, ANOVA could give only the top performer, but we were not able to identify the second best product.
We computed the weighted scores for each of these products by giving weights to the variables and multiplying with the performance scores. The comparison of the total weighted scores of all the four products considered in the study helped us in ranking the products based on their performance. We obtained that Product 3 was on top followed by Product 4 and Product 1 and last was product 2.
Based on these analyses we suggested the following to the software vendors:
1. The key factors identified in the study should be given the highest priority
while developing and testing the software for conformance with the
specifications.
2. Product 2 must be improved on variables like output by making the report
generation more flexible and maintainability should be made easier by making
additions more flexible without any errors.
3. Vendors of Product 1 and 2 should provide better user manuals using simple
language and also train the bank employees in using the software, by
involving employees during customization in a more informal way.
4. Vendor's of Product 3 and 4 should maintain the quality of their existing
products respectively and try to improve them.
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Stiehler, Beate. "Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa." Doctoral thesis, KTH, Industriell ekonomi och organisation (Inst.), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-205217.
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Africa has been identified as an upcoming market in which luxury brands should secure future growth opportunities. A review of related academic literature, however, reveals that limited research has been conducted which focuses specifically on the continent’s luxury consumers. This gap in the literature highlights the need to further the body of knowledge on luxury consumer behaviour in this context. However, as the continent comprises a vast number of countries with diverse consumer profiles, it was decided that this study would focus on the assessment of the behaviour of the members of luxury consumer segments in the South African market. The specific areas that require research in order to establish an understanding of luxury consumer segments’ behaviour commenced from a review of different trends and developments in the South African market. The core trends, along with calls for further research on luxury brands in the international academic literature were combined to identify numerous avenues for further research. This eclectic approach aimed to not only contribute to an enhanced understanding of the behaviour of luxury consumer segments in the South African market, but to develop and extend the existing body of academic knowledge and literature on luxury brands. Four research questions were developed from both the identified avenues from the review of the trends in the market, and the calls for further research in the academic literature. Each of these questions was then addressed by four individual papers. This thesis makes a number of contributions to the related body of knowledge as it details the behaviour of different luxury brand consumer segments in the South African market, thereby serving as a step towards addressing the gap in the literature on luxury consumers on the African continent.QC 20170411
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Seven, Asli. "Building sustanibility and trust in the usage of electronic identification using technology acceptance model." Doctoral thesis, Universitat Jaume I, 2015. http://hdl.handle.net/10803/400942.
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El propósito general de esta disertación fue analizar las razones para no usar más eficientemente la identificación electrónica y proponer un modelo conceptual. Para conseguir esto, un estudio empírico realizado sobre una porción de 3359 ciudadanos europeos fue realizado. Especialmente concentrada en la gente que tiene acceso a identificación electrónica en su país, lo cual nos deja con 1156 persona de muestra. El análisis de las relaciones entre el modelo de aceptación de la tecnología, confianza y “e-ID” uso que son analizados en este estudio provee de perspectivas teóricas para diversas disciplinas. Especialmente, contribuciones de dos áreas de estudio son incluidas: Confianza en el E-marketing y tecnología de la información en marketing literario.The aim of the research is to analyse the target audience and their perceptions according to the usage of eID and to answer the following question:” How can ‘eID as a service’ adoption by service providers are enhanced?” As a result of analysis, the purpose is to build a model to sustain the usage of eID in the selected countries. The general purpose of this dissertation was to analyse the reasons for not to use more efficiently the electronic identification and propose a conceptual model based on technology acceptance model. In order to achieve this, an empirical study on a sample of 3359 EU citizens was carried out. Specifically, focus was on people who had access to electronic identification in their country, which led to 1156 people in the sample.
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Ageeva, Elena. "Examining the influence of corporate website favourability on corporate image, corporate reputation, consumer company identification and loyalty : a study of consumers' perception in the context of the financial setting in the United Kingdom and Russia." Thesis, Middlesex University, 2017. http://eprints.mdx.ac.uk/21842/.
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The main aim of this study is to add to the current knowledge about the corporate website favourability within the discipline of marketing by developing a rigorous conceptual framework of factors that influence corporate website favourability, and to explore how corporate website favourability contributes to building corporate image, corporate reputation, consumer-company identification and loyalty within the context of the financial setting in the UK and Russia. This research addresses two main questions: 1) what is the impact of the specific antecedents of corporate website favourability on corporate image, corporate reputation, consumer-company identification and loyalty? 2) what are the main favourable influences of corporate website favourability on corporate image, corporate reputation, consumer-company identification and loyalty? To achieve the goals of this research, the thesis adopts a mixed method research design - a predominantly quantitative approach, which is supported by insights from an exploratory phase that embodies in-depth interviews and focus group discussions. The thesis draws on attribution, social identity and signalling theories. Based on the multi-disciplinary approach, this study resulted in the introduction of a validated conceptual framework that explains the phenomenon of corporate website favourability. The conceptual framework was supported and enhanced by a qualitative study (in-depth interviews and focus groups) that added three factors which influence corporate website favourability: customer service, website credibility and perceived corporate social responsibility. The conceptual framework was empirically evaluated through the insights from 555 questionnaires in the UK and 563 questionnaires in Russia. The sample of respondents permitted multivariate data analysis to be conducted in both contexts. The data from two contexts (consumers from HSBC in the UK and Sberbank in Russia) were analysed separately. This research employed exploratory factor analysis (EFA), cronbach’s alpha, and confirmatory factor analysis (CFA) to ensure that the scales developed and adapted were robust in terms of validity and reliability. Afterwards, structural equation modelling (SEM) was used to conduct the hypothesis testing for each context. The model confirmed a good fit to the data, good convergent, discriminant and nomological validity and stable reliability in both contexts. The proposed conceptual model showed that 17 hypotheses in the UK and 14 hypotheses in Russia were supported out of the 19 hypotheses. Thus, overall, the research framework was generally supported in both contexts. The results indicated that navigation, information, security, availability, perceived corporate social responsibility, and perceived corporate culture influence corporate website favourability in the UK and Russia. Furthermore, the findings showed that the usability factor does not influence corporate website favourability in either country. Unexpectedly, the visual, customisation, website credibility, and customer service factors were rejected in Russia, but accepted in the UK. Additionally, corporate website favourability was found to have a direct positive affect on corporate image and satisfaction in both the UK and Russia. However, the relationship between attractiveness and corporate image was only supported in Russia, and not in the UK. In addition, in both contexts, corporate image was positively related to corporate reputation, corporate reputation was positively connected to consumer-company identification, and, finally, consumer-company identification was positively related to loyalty. This study is the first systematic research which has conceptualised and operationalised the notion of corporate website favourability, its antecedents and its consequences. It is anticipated to be of value in advancing existing knowledge by proposing a threefold theoretical contribution to the literature: 1) theoretical extension (level of conceptualisation and measurement); 2) assessment of theory; and 3) investigation of generalisation. Additionally, it is hoped that the findings of this research would make a substantial managerial contribution to the understanding of marketing and communication managers and website designers regarding the entire association among corporate website favourability, its antecedents and consequence. Furthermore, it is expected that this examination will enhance the knowledge of company decision-makers, communication professionals and website specialists about the building of a favourable corporate website in line with the corporate identity strategy of the company. Corporate website favourability should be adopted by companies, as part of the overall corporate identity management.
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Kuo, Ya-Hui. "The Retailer Brand Personality - Behavioral Outcomes Framework: Applications to Identity and Social Identity Theories." Diss., The University of Arizona, 2016. http://hdl.handle.net/10150/613397.
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This research aims to examine a framework to test the relationships between consumers' perceptions of a retailer's brand personality and outcome variables (i.e., positive word-of-mouth about and patronage intention toward the retailer) by applying identity and social identity theories to reveal possible factors influencing these relationships in both department and discount retailer image formats. This research hypothesized that retailer brand personality should influence consumers' behavioral outcomes through private and public forms of self-congruity. The more positive the perception of a retailer's brand personality, the higher the private and public self-congruities with the brand personality. In addition, considering the unique, tangible nature of a store's environment, this research suggested that retailer brand identity (RBI), a consumer's perception of oneness with a retailer brand, should play an important role in the retailer brand personality-behavioral outcomes framework by mediating the influences of both private and public self-congruities on various behavioral outcomes. Moreover, the relationships among two forms of self-congruity and perceived RBI should be moderated by the shopping conspicuousness situation (i.e., whether co-shopping with important others or alone and whether shopping in an environment in which one is visible to important others or is relatively secluded) and consumer shopping involvement (i.e., whether consumers see shopping as an important and self-relevant activity). To test the study's hypotheses, data were collected from a sample of 616 general consumers via a self-administered questionnaire provided through the website of an online survey research firm. This research used a 2 (retailer image format) X 2 (shopping situation conspicuousness) between-subjects quasi-experimental design in which subjects were randomly assigned to one of the four treatment groups who read a scenario that provided a description of a retailer image format of either a hypothetical department (n = 311) or discount store (n = 305) and a description that manipulated the shopping situation as being either high (n = 303) or low (n = 313) in shopping conspicuousness. Results revealed that the retailer brand personality scale, adapted from BPS, a brand personality scale developed by Aaker (1997) and other scales specifically used to measure retailer brand personality (Dardin & Babin, 1994; d'Astous & Lévesque, 2003; Helgeson & Supphellen, 2004) comprised two positive dimensions (i.e., Modish and Genuine) and one negative dimension (Inactive). Each dimension influenced the behavioral outcomes of Word-of-Mouth and Patronage Intention differently. Perceived Genuineness was the most influential dimension among the three, exerting direct and indirect influences through increasing Private and Public Self-congruities and overall RBI on both WOM and Patronage Intention. However, Modish had only a direct negative effect on Patronage Intentions whereas Inactive had indirect effects on both behavioral outcomes through a combined (direct and indirect) negative effect on overall RBI. This research also revealed that overall RBI, driven by its affective and evaluative dimensions, fully mediated the influences of Private and Public Self-congruities on behavioral outcomes, suggesting overall RBI as an important factor in the retailer brand personality-behavioral outcomes framework. Moreover, the relationship between Public Self-congruity and overall RBI was found to be stronger in the high Shopping Conspicuousness Situation whereas the relationship between Private Self-congruity and overall RBI was found to be stronger in the department store image format. The moderating role of Consumer Shopping Involvement on the relationships among self-congruities and overall RBI was not significant. Theoretical and managerial implications of these findings and limitations of the study are provided.
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Zylbersztejn, Vivian Suslik. "Relação entre identificação consumidor-empresa, experiência com o serviço e o comportamento de recomendação do consumidor." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2012. http://hdl.handle.net/10183/55143.
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A comunicação boca a boca está fortalecendo-se e popularizando-se, principalmente a partir do advento das mídias sociais. A cultura da população em buscar informações referentes a produtos e serviços está cada vez mais forte, uma vez que a dose de incerteza na compra é grande, em especial em serviços ou serviços aplicados a produtos, por sua intangibilidade. Dessa forma, a comunicação boca a boca tradicional ou via mídias sociais tem se intensificado, tanto na busca quanto na emissão de opiniões. Neste contexto de mercado, uma das formas de uma empresa se tornar competitiva no mercado é criando um relacionamento a longo prazo com seus clientes, facilitando a existência de uma identificação do consumidor com a empresa. Partindo do cenário de serviços, este estudo tem o objetivo de avaliar as relações simultâneas entre três conceitos: experiência do consumidor com o serviço, identificação do consumidor com a empresa e o comportamento de recomendação deste consumidor. Este estudo teve por propósito avaliar estas relações, e, para isso, validou escalas para mensuração destes conceitos no contexto brasileiro. Foi aplicado um questionário online com 500 respondentes, sendo que o pré-requisito era que o respondente escolhesse um estabelecimento (bar ou restaurante) com o qual se identificasse. A análise de dados incluiu uma análise fatorial exploratória e uma confirmatória, dando seguimento à modelagem de equações estruturais (MEE por meio do software LISREL) para analisar a relação entre os três conceitos. Como resultados, encontrouse que tanto a identificação do consumidor com a empresa quanto a experiência do consumidor com o serviço possuem impacto no comportamento de recomendação, neste estudo, representado pelas dimensões de frequência e motivação para recomendar. Entretanto, ambos possuem maior impacto na motivação de recomendação do que na frequência. Ao comparar a identificação do consumidor com a empresa e a experiência do consumidor com o serviço, o primeiro possui uma maior influência nos constructos de recomendação, indicando que ainda que ambos tenham impacto no comportamento de recomendação, a criação de um relacionamento forte e embasado na identificação do consumidor com a empresa se torna um diferencial para a mesma. Com relação à validação das escalas utilizadas no estudo, tem-se que uma das escalas utilizadas para mensurar o constructo de identificação não possuiu validade convergente nem divergente, indicando sua fragilidade para seu uso na academia.Word of mouth communication is becoming stronger and more popular mainly from the advent of social media. The consume culture of seeking for information about products and services has become very popular, especially when it is about services or services applied to products. The main characteristic of the services is its intangibility, which leads to a higher amount of uncertainty prior to purchasing. Thus, word of mouth communication via traditional or social media has been growing significantly both in pursuit and in issuing opinions. In this context, in order to gain competition, companies should focus on creating and developing a long term relationship with their clients, facilitating the identification of the consumer with the company. Based on the service scenario, this study aims to assess the simultaneous relationships among three different concepts: customer experience with the service, consumer-company identification and the consumer recommendation behavior. Therefore, validating the scales to measure these concepts in the Brazilian context was necessary to achieve the goals of this study. 500 people participated in an online survey about those three concepts. In the beginning of the survey, the respondent had to choose an establishment (a bar or a restaurant) with which he/she identified. Data analysis included an exploratory and a confirmatory factor analysis, followed by the structural equation modeling (SEM using the LISREL software) in order to analyze the relationship between those three concepts. As a result, it was found that both concepts (consumer-company identification and consumer experience with the service) have a positive impact on the recommendation behavior of the consumer, represented on this study by the dimensions of frequency and motivation to recommend. However, both concepts had a greater impact on the motivation for recommending than on the frequency of recommendation. By comparing the performance of those two antecedents, consumer-company identification showed a greater influence on the dimensions of the recommendation behavior, indicating that although both concepts have an impact on this behavior, developing a strong relationship with the consumer becomes a differential for the establishment. Regarding the validation of the scales, one of the scales used to measure the construct of consumer-company identification did not possess convergent nor divergent validity, indicating its weakness to use it in other academic studies.
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Grundell, Filippa, and Emma Näslund. "Konsumentens påverkan av Personal Brand : En kvalitativ studie som undersöker hur Personal Brands influerar konsumentbeteende." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35593.
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Till följd av utvecklingen av digitaliseringen har fenomenet Personal Branding växt fram som ändrat dynamiken för konsumentens relation till varumärken. Studien syftar till att öka förståelsen för hur konsumentbeteende påverkas av Personal Brands. Undersökningen bygger på en kvalitativ forskningsmetod där fem ostrukturerade fokusgrupper deltagit, med totalt 18 personer tillhörande urvalsgruppen Digital naturals. Med hjälp av tidigare etablerad varumärkesteori har fyra dimensioner; kännedom, attityd, associationer och identifikation valts ut. Analysen baseras på dessa fyra dimensioner. Resultatet av studien visar att Personal Brands i viss utsträckning påverkar konsumentbeteendet. Konsumentens beteende påverkas olika beroende på i vilken utsträckning de fyra dimensionerna förekommer eller uppfylls.As a result of the expansion of digitalization, the Personal Branding phenomena has emerged as changing the dynamics of the consumer's relationship with brands. The intent of this paper is to form an understanding of how consumers behavior are influenced by Personal Branding. The study is built on a qualitative research method in which five unstructured focus groups were participating, with a total of 18 individuals all within the selection group Digital naturals. Using previously established brand theory, four dimensions; knowledge, attitude, associations and identification have been selected. The analysis in this study is based on these four dimensions. The study concludes that Personal Brands, to a certain extent, affects consumer behavior. The behavior of the consumer will be influenced differently depending on the extent to which these four dimensions are present or satisfied.
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Johnson, Guillaume Desire. "The impact of the identification process and the corporate social responsibility process on the effectiveness of multi-racial advertising in South Africa." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1008263.
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Selecting actors to appear in an advertisement is an important decision which has a crucial impact on the effectiveness of an advertising campaign. The same message, delivered by different actors, produces varying outcomes among consumers. This dilemma concerning the choice of actors occurs particularly in multi-racial societies, such as South Africa, where advertisers have to target different sectors of the community. In multi-racial societies, the choice of actors in advertisements goes beyond the usual commercial reasons. Indeed, two dimensions are generally conferred to multi-racial advertising. Firstly, the use of multi-racial representations allows for the targeting of a wider population that also owns a wider purchasing power. Marketers who want to market their brand use, for example, white and black actors so that white and black consumers can identify with the actors and recognize themselves as the target of the advertisement. Secondly, the multi-racial representations of this type of advertising hold a social role that counteracts the segregated depiction of the society. Consumers who are exposed to a multi-racial advertisement might perceive this social dimension and attribute a social responsibility to the advertisement. The purpose of this thesis is to examine the influence of the above dimensions on the effectiveness of a multi-racial advertisement. On the one hand, this study investigates the Identification Process followed by a consumer exposed to a multi-racial advertisement. On the other hand, it examines how consumers attribute a social responsibility to a specific multiracial advertisement and how this attribution, in turn, influences their responses to the advertisement and brand. Finally, the impacts of both of these dimensions on consumer behaviour are compared and the most persuasive dimension is identified. This thesis draws on Attribution Theory and Identification Theory in arguing that there are strong economic imperatives for adopting a multi-racial advertising approach. The thesis develops a conceptual framework and tests empirically hypotheses regarding the key constructs and moderating variables. The empirical results point out that both dimensions symbiotically influence the effectiveness of a multi-racial advertisement. Specifically, the results highlight that the social responsibility attributed by the viewers to the advertisement influences their behaviour more than the Identification Process.
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Chaves, Rafael Alberico. "Os torcedores do futuro: as motivações que levam jovens paulistanos a se envolver com clubes de futebol da europa." Universidade Nove de Julho, 2016. http://bibliotecadigital.uninove.br/handle/tede/1267.
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European football clubs are increasingly present in the daily lives of Brazilian fans. Researches point to an accelerated growth of youth involvement level with these clubs. This survey was conducted to find out the main reasons why young people from São Paulo to engage with football clubs in Europe, and so it was used the theoretical model TSI (Team Sport Involvement) to reach the main goal of the study. It is characterized as exploratory, qualitative and as a data collection instrument, twelve youth participated in two focus groups discussing seven themes that led us to certain conclusions based on theories. The results point to variables such as interest on the players, the club, the entertainment value, socialization, the possibilities for interaction through digital media, fantasy leagues and video games as the main reasons for young people to get involved with these teams. The study contributes to the understanding of sports managers as to marketing stimuli that can approach the Brazilian teams that consumer profile. The survey also alert to the increased involvement of Brazilians with these clubs, and in extreme cases, identifying theirselves, which already means a paradigm shift in this context.
Os clubes europeus de futebol estão cada vez mais presentes no dia a dia dos torcedores brasileiros. Pesquisas apontam para um crescimento acelerado do nível de envolvimento dos jovens com esses clubes. A presente pesquisa foi realizada para descobrir os principais motivos que levam jovens paulistanos a se envolver com clubes de futebol da Europa, e para isso, utilizou o modelo teórico TSI (Team Sport Involvement) para chegar ao objetivo principal do estudo. Caracteriza-se como exploratória, qualitativa e como instrumento de coleta de dados, 12 jovens participaram de dois grupos focais discutindo 7 temas que nos levaram à determinadas conclusões baseadas nas teorias. Os resultados apontam para variáveis como interesse nos jogadores, no clube, no valor de entretenimento, a socialização, as possibilidades de interação através de mídias digitais, fantasy leagues e videogames como os principais motivos para que os jovens se envolvam com essas equipes. O estudo contribui para o entendimento dos gestores esportivos quanto aos estímulos de marketing que podem aproximar as equipes brasileiras desse perfil de consumidor. A pesquisa também alerta para o aumento do envolvimento dos brasileiros com esses clubes, e em casos extremos, com a identificação, que já significa uma quebra de paradigma nesse contexto.
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Ilesanmi, Olufemi Olajide. "Privacy in RFID Transit Systems : A case study of SL - Storstockholms Lokaltrafik." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177584.
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Radio Frequency Identification (RFID) is a technology that facilitates wirelesscommunication. It is being widely used for access control purposes to aid administration ofservices. As with most wireless technologies, RFID has its challenges, due to its medium (radio waves) of communication, which makes it susceptible to signal interception and other possible attacks. The goal of this project is to investigate the insecurities in the implementation of the RFID system in transit (Storstockholms Lokaltrafik, Stockholm) systems. Due to the nature of the system, spatial information about consumers are accumulated over time thereby attracting some level of interests either legitimate or illegitimate, and raising some concerns. This thesis, takes into consideration the vulnerabilities of the RFID system and the potential security risks consumers of the system are exposed to, a detailed analysis is carried out on the existing infrastructure with the goal of exposing the shortcomings of the systems and proposing mitigating solutions. After an extensive work, seven (7) threats to privacy and security of RFID users were elaborated. Also discussion, about how different legislations around the world enforced data handling regulations in relation to commuter data, is carried out. Finally, most recent threats to consumer privacy are taken into consideration, as well as security in the mass transit field to put together a list of recommended safe practices. The work shows that RFID does pose significant threat to consumer privacy. One might argue that RFID has its benefits in its various implementations. However the fact remains that there are issues with regards to privacy that must to be addressed.
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Guimarães, Filho Geraldo Prado. "Influência do fanatismo na intenção de compra de produtos hedônicos: uma análise do comportamento de consumo do torcedor paulista." Universidade Nove de Julho, 2016. http://bibliotecatede.uninove.br/handle/tede/1500.
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This study aimed to evaluate what is the influence of the fanaticism in the purchase intention of hedonic products related to soccer. For that sought to understand the influence exercised by psychological connections identification and involvement and its relations with fanaticism. The method employed was exploratory and confirmatory quantitative analysis through exploratory and confirmatory factor analysis and structural equation modeling. The survey was conducted in the city of São Paulo through a structured questionnaire. The main findings were that fanaticism is a mediator between the identification and purchase intention of hedonic products which has the effect of enhancing the relationship between them in a very relevant way. It was also shown that engagement positively affects the identification and the identification positively affects fanaticism. Another proven mediator relation was that the identification mediates the relationship between engagement and fanaticism.
O presente trabalho tem como objetivo avaliar a influência exercida pelo fanatismo na intenção de compra de produtos hedônicos relacionados ao futebol. Para tanto buscou-se compreender a influência exercida pelas conexões psicológicas de identificação e envolvimento e suas relações com o fanatismo. O método empregado é quantitativo exploratório e confirmatório, desenvolvido a partir de análise fatorial exploratória e confirmatória e modelagem de equações estruturais. A pesquisa foi realizada na cidade de São Paulo e os dados foram colhidos por meio de questionário estruturado. Os principais resultados apontam que o fanatismo é mediador entre a identificação e a intenção de compra dos produtos hedônicos e o efeito é o de potencializar a relação entre eles de forma bastante relevante. Mostram, também, que o envolvimento afeta a identificação positivamente e que a identificação afeta positivamente o fanatismo. Outra relação mediadora comprovada é que a identificação media a relação entre envolvimento e fanatismo.
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Liu, Haidi. "Radio Frequency Identification (RFID) adoption in the South African retail sector: an investigation of perceptions held by members of the retail sector regarding the adoption constraints." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1002774.
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Radio Frequency Identification (RFID) technology is a ethod of identifying unique items using radio waves that communicate between RFID tags and readers without line-of-sight readability. RFID technology provides great potential in many industries and a wide spectrum of possible uses. Areas of application include person identification, logistics, pharmaceutical, access control, security guard monitoring and asset management. One of the areas where RFID is being used and where it promises excellent results is the retail industry. While RFID systems have the potential to revolutionise the way products and goods are tracked and traced in the retail supply chain, barriers to its widespread adoption exist: for example; technical constraints, return on investment constraints, a lack of awareness and education and as well as privacy and security issues. The research aims to identify the barriers to the adoption of RFID and to investigate the perceptions of RFID held by members of the retail sector in South Africa (SA). Current research and available literature are used to identify RFID adoption barriers and a conceptual framework on this subject is proposed, which is then verified by SA retailers’ perceptions, established by means of a survey. Initial barriers to widespread adoption include a shortage in skills, a lack of standards, high costs associated with RFID devices, the difficulty of integrating with current legacy systems, and a lack of familiarity with the system. Finally, an enhanced framework is proposed, describing RFID adoption barriers within the South African retail sector. In summary, the framework is an outline of the barriers impacting RFID adoption in the SA retail sector that need to be considered and addressed. The framework identifies six categories of RFID adoption barriers, with each category containing two or more barriers relating to that particular category. These categories are Technological, Cost and return on investment, Privacy and security, Implementation, Organisational factors and People.
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Wassberg, Emelie, and Eva-Louise Castefelt. "”Vanliga” kvinnor : en kritisk diskursanalys av den kvinnliga framställningen i kommersiellt syfte." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23981.
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Advertising and media creates and maintains standardized norms and beauty ideals for how women should look and it is often not realistic or representative of ordinary women. Consumers are now demanding representation of women who differs from the unreachable ideals and show how ordinary women actually look. Despite various companies try to include different types of women, they are met with criticism. It becomes clear that it is difficult for companies to represent ordinary women. Instead of using models to represent “ordinary” women Cellbes has their customers as models. How these women are portrayed and perceived and whether they differ from the traditional portrayal of women in advertising is examined in our study. This is with the aim of examining how "ordinary" women are communicated and understood from a consumer-cultural perspective, based on the commercial female representation that addresses women with "ordinariness" as a selling point.A critical discourse analysis combined with a netnographic case study have been applied as the design of the study. The gathered material consists of advertising images with associated texts and comments as well as a discussion in chat format. The material has been collected through screenshots from Cellbes’ website, Facebook and Instagram as well as from a focus group. The result was thematized from the identified discourses regarding the female representation. The themes identified are the following: solidarity, ambassadors, bodies, age, motherhood, exclusion and the reality effect. Within the various discourses, the result was analyzed and discussed related to previous research and the theoretical framework. "Ordinary" women are portrayed in commercial use with meaning-bearing signs that indicate their "ordinarity". Cellbes establish women in reality by letting their personalities appear in the images. Cellbes portrays “ordinary” women as larger and older than previous norms and ideals, which the viewers of the images appreciate and can partially identify with. To some extent, viewers are still influenced by the traditional portrayal, as they willingly identify themselves with models that are younger than themselves. Cellbes portrays "ordinary" women more deviant than the viewer's perception of ordinary women. In order for the representation to be accepted by the viewers it is necessary to highlight one, different from the traditional portrayal, attribute at a time.Reklam och media skapar och upprätthåller normer och skönhetsideal för hur kvinnor ska se ut. Skönhetsidealen som massmedia har förmedlat är ofta inte realistiska eller representativa för “vanliga” kvinnor. Konsumenter efterfrågar nu kvinnor som strider mot de ouppnåeliga idealen och visar upp hur “vanliga” kvinnor ser ut. Trots olika företags försök att inkludera olika typer av kvinnor möts de av kritik. Det blir tydligt att det finns en svårighet för företagen att representera “vanliga” kvinnor. Istället för att använda modeller som ska representera den “vanliga” kvinnan har företaget Cellbes använt sig av konsumenter som fått agera modeller. Hur dessa kvinnor framställs och uppfattas samt om det skiljer sig från den traditionella framställningen av kvinnan i reklam undersöks i vår studie. Detta med syftet att utifrån den kommersiella kvinnliga representationen som vänder sig till kvinnor, med “vanlighet” som försäljningsargument, undersöka hur “vanliga” kvinnor kommuniceras och förstås ur ett konsumentkulturellt perspektiv.En kritisk diskursanalys i kombination med en netnografisk fallstudie har tillämpats för studiens utformning. Det bearbetade materialet består av reklambilder med tillhörande texter och kommentarer samt en diskussion i chattformat. Materialet har samlats in genom skärmdumpar från Cellbes hemsida, Facebook och Instagram samt från en fokusgrupp. Resultatet tematiserades utifrån identifierade diskurser gällande den kvinnliga framställningen. De teman som identifierats är följande: gemenskap, ambassadörer, kroppar, ålder, moderskap, exkludering och realitetseffekten. Under de olika diskurserna analyserades och diskuterades resultatet utifrån tidigare forskning och teoretiskt ramverk. “Vanliga” kvinnor framställs kommersiellt med meningsbärande tecken som tyder på deras “vanlighet”. Cellbes förankrar kvinnorna i verkligheten genom att låta deras personligheter synas i bilderna. Cellbes framställer “vanliga” kvinnor som större och äldre än tidigare normer och ideal, vilket betraktarna av bilderna uppskattar och delvis kan identifiera sig med. I viss mån präglas betraktarna fortfarande av den traditionella framställningen då de gärna identifierar sig med modeller som är yngre än de själva. Cellbes framställer “vanliga” kvinnor mer avvikande än vad som stämmer överens med betraktarnas egna uppfattningar av “vanliga” kvinnor. För att framställningen ska accepteras av betraktarna gäller det att framställa ett, från den traditionella framställningen, avvikande attribut i taget.
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Lima, Moraes de Oliveira Gustavo, and Suzanne Meinders. "CONSUMERS IN LOVE : A model to consumers heart." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75380.
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PURPOSE To explain what impacts brand love. METHODOLOGY Quantitative approach, using online surveys, with a total of 462 participants. Additionally, a qualitative method was applied in the pre-study, using semi-structured in-depth interviews, and a total of 12 respondents. FINDINGS Previous literature lack of concern for parallel studies has a divergent effect in explaining what impacts brand love. A consolidated approach can explain brand love antecedents as the combination of brand evaluation, brand identification, and experience value. In additional findings, brand category has a rather small influence in brand love, and, brand love is a phenomenon not exclusive to one particular brand category. LIMITATIONS The findings of this research account for 50% of explanatory power, further exploration and qualitative tests are needed in order to identify the remaining explanatory power. IMPLICATIONS The results of this research suggest a consolidated model that can be used by researchers to extend the understanding of what antecedes brand love. Additionally, the model is a starting point for avoiding future divergence in literature. For managers, the findings present a three-faceted suggestion on how to use brand love antecedents. ORIGINALITY This study consolidates a divergent field of study, and by doing so, creates a new understanding of what impacts brand love. Additionally, the pre-study has an unorthodox methodological approach, and uses a qualitative method as a screening process, rather than an exploration process.
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Liu, Yiling, and 劉宜綾. "The Study of Consumer Percept Employee Organizational Identification, Consumer Organizational Identification, and Consumer Behavior ─Moderate by Market Orientation and Consumer-Employee Similarity." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/54983574108963021237.
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碩士國立臺北大學
企業管理學系
100
Consumer organizational identification plays a crucial role on the company’s development. If enterprise wants to maintain sustainable competitive advantage, it mainly depends on whether enterprise maintains relationships with consumer. While enterprise improves consumer value, enterprise will raise its benefits. In the present study, the interaction between enterprise and consumer focus on customer orientation, and respond to consumer demand. If enterprise only respond excessively to customer demand will be harmful to organization. On the contrary, market orientation emphasizes that enterprise should examine the external environment and integrate its internal activities to market demand. Therefore, market orientation not only helps the consumer's satisfaction with the products and services provided by enterprise, but also makes enterprise benefits from creating and keeping a superior consumer value. However, the related study on this subject is still limited. This research chose a particular brand of leisure sport of consumer as sample data to investigate. Due to most of leisure brand belong to shopping goods, the subject of this study is apt to interaction with salesclerk to measure the degree of company identification which 218 questionnaires were valid. The mainly of investigated analysis is studying the relationships between consumer organizational identification and intention of behavior. Moreover, the consumer organizational identification and intention of behavior will be moderated by market orientation and consumer-employee similarity. The empirical research shows that consumer organizational identification has highly relevant to purchase intention. Furthermore, consumer organizational identification will directly affect intention of behavior, and when enterprise is able to raise the degree of consumer organizational, it will enhance consumer repurchase intention, word of mouth and willing to pay. Moreover, the reaserch examines if consumer organizational identification will be moderated by consumer-employee similarity and market orientation: consumer orientation, competitive orientation, and interfunctional coordination, which will change consumer behavior. Market orientation influences consumer organizational identification and intention of behavior. The result can be divided into several parts. In the first part, consumer intention of behavior will immediately moderated by consumer orientation and competitive orientation. Besides, consumer will percept interfunctional coordination in the enterprise, then intensify the effect between consumer organizational identification and purchase behavior. Moreover, consumer-employee similarity will moderate consumer’s perception of employee organizational identification and consumer organizational identification. Results of this research shows that enterprise in addition to strengthen customer relationship management, but allowed consumer to percept that the departments among enterprise will coordinate consumer’s needs and questions to enhance consumer repurchase intention, word of mouth and willing to pay.
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Liu, Li-ying, and 劉力瑛. "The Study of Consumer-Company Identification--from the Perspective of Consumer Identity." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/26505408386793093267.
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碩士淡江大學
國際貿易學系國際企業學碩士班
93
In the quest for sustained success in a marketplace characterized by product proliferation, communication clutter, and buyer disenchantment, more and more companies are attempting to build deep, long-term relationships with their consumers. However, consumers’ loyalty is extremely easy to have the vacillation today. In order to maintain consumers, the best method is to establish high consumers’ shift barrier: let consumers have the identification to these companies and become champions of these companies and their products. When a company’s product, service, endorsers, and the company whole structure about a consumers’ image, the final cognition identity decided whether consumers are willing to have identification to the company. In this study, we try to determine why and under what conditions consumers enter into strong relationships with certain companies. Drawing on theories of social identity and organizational identification, we propose that strong consumer-company relationships often result from consumers’ identification with those companies, which helps them satisfy self-definitional needs. We elaborate on the nature of consumer-company identification that offers propositions regarding the key determinants of such identification in the marketplace, including the company identity. This study is a causal research. In order to increase the generalizability of the results, the study is tested across many companies of the different sales domain, involving three companies, and we choose Working-House, NIKE, and McDonald’s as the studied companies. Therefore, this study focuses on the university students who more often expend at these stores (i.e., Working-House, NIKE, and McDonald’s), and receive information about company, commodity, etc. in daily life easier as the participants. We distribute 407 questionnaires to the students in college of business at Tamkang University. This study used 343 received questionnaires, and various statistical methods, including Factor Analysis, Principal Components Analysis, and Regression Analysis, are used to analyze the collected information. The result shows that: First, consumers’ evaluations of a company’s identity attractiveness are based on their perceptions of that identity. In other words, a company’s identity attractiveness depends on how similar it is to consumers’ own identity, its distinctiveness in traits consumers’ value, and its prestige. Identity attractiveness was found to be significantly positively associated with identity similarity, identity distinctiveness, and identity prestige. Second, we also propose that the link between consumers’ perceptions of a company identity and their reactions to it depends on the extent to which they know and trust the identity. When the perceived trustworthiness of a company identity moderated the relationship between consumers’ identity-related judgments and their evaluation of its overall attractiveness, only the relationship between identity distinctiveness and identity attractiveness transformed significantly positive into significantly negative; the others relationships were not significantly affected. Third, consumer-company identification was found to be significantly positively associated with identity attractiveness; that is the greater the attractiveness of the perceived identity of a company, and the stronger is a consumer’s identification with it. Finally, we suggest that if consumer-company identification is deemed desirable, companies must articulate and communicate their identities clearly, coherently, and in a persuasive manner; companies also must devote significant resources to identification management.
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Hung-HaoWang and 王泓皓. "Corporate Social Responsibility and Consumer Loyalty: The Roles of Consumer-company Identification, Consumer Satisfaction and Brand Preference." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/wf68md.
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碩士國立成功大學
電信管理研究所
104
The concept of CSR has become an increasingly important business strategy of companies worldwide. CSR activities inform consumers about a company’s identity, differentiate it from its competitors, and build up long-term relationships with its customers. Consumer loyalty is a typical way to express consumer satisfaction with a company’s performance, and it is closely connected with profitability. The aim of this study is to examine whether the CSR initiatives of telecommunications companies enhance the level of consumer loyalty for their subscribers. Based on social identity theory and expectation disconfirmation theory, this study models CSR as an antecedent of consumer loyalty by considering three constructs: consumer-company (C-C) identification, consumer satisfaction, and brand preference. The extent of and the causal relationships among the constructs in the research model are empirically examined with data collected via a face-to-face questionnaire survey from 408 telecommunications subscribers in Taiwan. An ANOVA is used to determine whether or not the consumer loyalty level of the respondents varies with their demographic characteristics. In addition, C-C identification, consumer satisfaction, and brand preference are used to test the mediating effect between CSR and consumer loyalty. Descriptive statistics analysis and confirmatory factor analysis (CFA) are conducted to provide a basic summary of the sample data and to examine the discrepancy between the hypotheses and the empirical data to test whether the proposed theoretical model fits empirical data. Subsequently, structural equation modeling (SEM) is applied to test the causal model and understand the relationship among constructs. The results of the study are summarized as follows: It was found at a level of statistical significance that CSR positively influences C-C identification and consumer satisfaction; C-C identification positively influences consumer satisfaction and consumer loyalty; consumer satisfaction positively influences brand preference, and brand preference positively influences consumer loyalty. However, no significant relationship was found between CSR and brand preference or between consumer satisfaction and consumer loyalty. In particular, the comparison of the standardized path coefficients revealed that C-C identification had the strongest impact on consumer loyalty, followed by brand preference, consumer satisfaction, and CSR. The association between CSR and consumer loyalty was found to be partially mediated by C-C identification, consumer satisfaction, and brand preference. Further, the ANOVA results revealed there to be significant relationships among demographic characteristics (i.e., monthly fee, mobile phone operator, and original adoption time of mobile phone operator) and consumer loyalty. Finally, managerial suggestions are provided for telecommunications companies to help them increase their CSR activities in order to increase consumer loyalty.
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Pereira, Ana Carolina Fernandes Demar. "Apple ID: building a model of consumer brand identification." Dissertação, 2019. https://hdl.handle.net/10216/123896.
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As estratégias de marketing baseadas na identificação estão a aumentar e a desafiar as marcasa criar altos níveis de identificação entre os consumidores. Neste sentido, o presente estudo temcomo objetivo compreender quais são os significados que os consumidores da Apple atribuemà marca, assim como também testar um modelo de Identificação com a Marca. O modeloproposto neste artigo explica os potenciais antecedentes e consequentes da identificação doconsumidor com a marca Apple. O modelo propõe que os Benefícios Sociais da Marca e aSatisfação do Cliente antecedem a Identificação com a Marca, tendo como consequentes aAdvocacia da Marca, Lealdade à Marca e a Compra por Impulso. Participaram no estudo 776consumidores portugueses da Apple que responderam a um questionário online divulgado noFacebook. O questionário era dividido em duas partes. Primeiramente, através da técnica deassociação livre de palavras foi solicitado aos participantes que indicassem as palavras eexpressões que lhes surgiam quando pensavam na marca Apple. A seguir, eram apresentadasas escalas das variáveis do estudo. A análise qualitativa foi realizada através de um programade análise textual, o Iramuteq, e, na análise quantitativa foi utilizada a Modelagem de EquaçõesEstruturais. Os resultados demonstram que os consumidores da Apple quando pensam namarca, pensam na qualidade, nas propriedades distintivas e nas diferentes partes que compõemo produto. Além disso, os resultados também apontam que a Satisfação do Cliente e osBenefícios Socias são antecedentes da Identificação com a marca, que consequentemente levama uma maior advocacia, lealdade e maior tendência a comprar os produtos da marca porimpulso. Estes resultados fornecem informações úteis sobre as relações entre a Identificação doConsumidor com a marca sob a perspetiva da Teoria da Identidade Social e, com implicaçõesimportantes para a gestão estratégica de uma marca.