Relevant bibliographies by topics / Consumer identification

Academic literature on the topic 'Consumer identification'

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Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Consumer identification"

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Tuškej, Urška, and Klement Podnar. "Exploring selected antecedents of consumer–brand identification." Baltic Journal of Management 13, no. 4 (October 1, 2018): 451–70. http://dx.doi.org/10.1108/bjm-08-2017-0268.

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PurposeThe purpose of this paper is to examine how brand anthropomorphism (BA), consumer–brand engagement (CBE), consumer skepticism and brand prestige influence consumer–brand identification (CBI).Design/methodology/approachThe proposed theoretical model is tested using structural equation modelling approach on the data gathered from 464 consumers.FindingsThe paper shows that being more engaged in consumer–brand interactions and perceiving a brand as more humanlike and prestigious increases consumer’s identification with product brands. On the other hand, consumer skepticism towards advertising only slightly decreases their identification. CBI is shown to have a strong positive influence on brand loyalty.Research limitations/implicationsThe study restricts itself to those brands that consumers know well and are somehow close to them. It might prove worthwhile to replicate the study to broaden the inferences beyond the criteria used in this study.Practical implicationsTo strengthen consumers’ identification with their brands, organisations should maintain a focus on interactions with their target consumers. Specifically, companies should expose their human-like character and engage consumers in company’s offerings. Also, companies should take care for keeping their competitive edge to be perceived as more prestigious than the competition.Originality/valueWhile previous papers studying drivers of CBI focused mainly on brand associations that help satisfy one of consumer’s self-definitional need, this paper aims to define the drivers of CBI by examining the origins of consumer’s interactions with brands. The paper proposes CBE and BA as two vital antecedents of CBI.
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Davis, Daniel J., David J. Scheaf, and Eleanor B. Williams. "Consumer identification and oppositional organizational identities." International Journal of Organization Theory & Behavior 22, no. 3 (September 9, 2019): 278–95. http://dx.doi.org/10.1108/ijotb-09-2018-0101.

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Purpose Oppositional organizational identities are fraught with conflict and often evoke powerful social and cultural identities. Such identities may be a divisive force among consumers. The purpose of this paper is to understand how consumers construct frames that facilitate identification with oppositional organizational identities. Design/methodology/approach The authors use online reviews from TripAdvisor.com and Yelp.com of the Creation Museum in Kentucky, USA. The Creation Museum is an ideal research context due to its location within American public discourse regarding religion and science. Through a grounded theory approach of the reviews, the authors propose three identity frames. Findings The data suggest that consumers primarily construct three frames to identify with the Creation Museum: transformational experiences, interpretive bricolage and oppositional scripts. Together, these frames engender resonance and facilitate consumer identification. Originality/value This paper is one of the first to examine how oppositional organizational identities garner consumer support. Given that consumers are increasingly attentive to organizational processes and the ubiquity of information technology, which reduces the costs of information and interaction, the study provides a much more holistic perspective on oppositional organizational identity and offers a multitude of future avenues for further research.
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Ho, Ching-Wei. "Consumer behavior on Facebook." EuroMed Journal of Business 9, no. 3 (August 26, 2014): 252–67. http://dx.doi.org/10.1108/emjb-12-2013-0057.

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Purpose – The purpose of this paper is to demonstrate consumers’ voluntary behaviors on Facebook through exploring how members’ community participation affects consumer citizenship behaviors toward the brand. The study also provided further insight into the mediating effect by considering brand trust and community identification. Design/methodology/approach – This research begins by developing a framework to describe and examine the relationship among Facebook participants, brand trust, community identification, and consumer citizenship behaviors. Furthermore, it tests the mediating effects of brand trust and community identification on the relationship between Facebook participation and consumer citizenship behaviors. The model and hypotheses in this study employ structural equation modeling with survey data. Findings – First, this study reveals consumers’ community participation on Facebook has directly positive and significant effects on brand trust and community identification. Second, this research confirms that brand trust has directly positive and significant effects on community identification. Third, this study found that brand trust and community identification play a mediating role between Facebook participation and consumer citizenship behaviors. Research limitations/implications – The sample comprised primarily young adults, which may not be completely generalizable to the population at large. This study examined a specific form of virtual community, Facebook, so the results cannot be ascribed to other formats of brand community. Originality/value – The issue of consumer’ voluntary behavior on social networking sites has become more and more important. This study proposed an exclusive model of the process by which the paper can consider consumers’ voluntary behaviors on Facebook from participation to consumer citizenship behavior toward the brand. This finding can be viewed as pioneering, setting a benchmark for further research.
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Patel, Jayesh D., and Yupal S. Shukla. "Consumer shopping orientation: identification and characterization of outshoppers." Journal of Indian Business Research 8, no. 1 (March 21, 2016): 43–64. http://dx.doi.org/10.1108/jibr-01-2015-0005.

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Purpose Despite having strategic inflection, retail set-ups in India have been continuously raising a challenge for suppliers of retail products aiming to all to target the right consumers in accordance with their ever-changing preferences. This adds a complexity to retailers offering services who seek valued information to devise a retail strategy by segmenting markets on the basis of consumer shopping orientations. Therefore, the purpose of this paper is to develop and validate the consumer profile of out shoppers based on the shopping orientations. Design/methodology/approach The study has used descriptive research design. A total of 298 consumers from urban and rural areas of North Gujarat, India, were selected through quota-based sampling method and contacted personally to fill the self-rated structured questionnaire. Findings Collected data were edited and processed for first exploratory factor analysis to exactly know the factor structure of consumer perceived shopping orientation. Thereafter, cluster analysis was performed to identify consumer groups which were validated through multiple discriminant analysis. Three groups, namely, outshoppers, community-oriented in-shoppers and time-effective in-shoppers were cross-tabulated with consumers’ socio-demographics to extract the profile through chi-square analysis. Results were fairly consistent with the past studies. Practical implications The results of this study indicate consumers’ profiles based on shopping orientation to provide an input to retail services markets to devise strategy for targeting and positioning emphasising on outshoppers segment. Marketers do not consider them as an identical segment. Henceforth, more specific approach can be used for consumers who are frequently reflected through their psychographic portrait. Originality/value At macro level, study reveals some opportunities to retailers for penetrating into other segments of outshoppers. Furthermore, segmenting for retail services marketers has been ignored in past literature; the study addresses this gap by proposing bases in outshopping context for Indian businesses.
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Graham, Kenneth Wilson, and Kelly M. Wilder. "Consumer-brand identity and online advertising message elaboration." Journal of Research in Interactive Marketing 14, no. 1 (March 23, 2020): 111–32. http://dx.doi.org/10.1108/jrim-01-2019-0011.

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Purpose The purpose of this paper is to use social identity theory and the elaboration likelihood model to explore differences in consumer response to positive and negative online brand advertising based on the degree to which the consumer identifies with the brand featured in the ad. Dependent variables include attitude toward the ad, attitude toward the brand, willingness to share the ad and purchase intention. Design/methodology/approach This study uses a posttest-only, 2 (low consumer–brand identification v. high consumer–brand identification) × 2 (negative advertisement v. positive advertisement) between-subjects factorial design for two separate brands based on the pretest results. Findings Results show, in support of extant research, that consumer–brand identification enhances consumer perceptions of positive brand advertising. In addition, this research shows that consumer–brand identification also minimizes the potentially detrimental effects of negative advertisements on the dependent variables. Further, results suggest that those with a low consumer–brand identification are more likely to share negative online brand advertising. Practical implications Building consumer–brand identification among target consumers results in positive brand attitudes and behaviors while at the same time shielding brands from negative online attack advertising. However, consumers with weak consumer–brand identification can be influenced through peripheral cues in online ads. This research indicates that managers need to focus on strengthening consumer–brand identity with target audiences and closely monitor negative online sentiment. Originality/value This exploratory research extends current consumer–brand relationship scholarship and adds support for application of the elaboration likelihood model in an online environment. To the best of the authors’ knowledge, this study is the first to examine the role of consumer–brand identity and its role in explaining consumer responses to online display advertising.
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Bhattacharya, C. B., and Sankar Sen. "Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies." Journal of Marketing 67, no. 2 (April 2003): 76–88. http://dx.doi.org/10.1509/jmkg.67.2.76.18609.

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In this article, the authors try to determine why and under what conditions consumers enter into strong, committed, and meaningful relationships with certain companies, becoming champions of these companies and their products. Drawing on theories of social identity and organizational identification, the authors propose that strong consumer–company relationships often result from consumers’ identification with those companies, which helps them satisfy one or more important self-definitional needs. The authors elaborate on the nature of consumer–company identification, including the company identity, and articulate a consumer-level conceptual framework that offers propositions regarding the key determinants and consequences of such identification in the marketplace.
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Huang, Min-Hsin, and Zhao-Hong Cheng. "Strategies to enhance consumers’ identification with a service firm." Journal of Services Marketing 30, no. 4 (July 11, 2016): 449–61. http://dx.doi.org/10.1108/jsm-10-2014-0340.

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Purpose Enhancing consumer-company identification (CCI) is a useful means by which to build deeper, more committed relationships with consumers. The purpose of this paper is to examine how consumers’ perceptions about the company (service quality and corporate social responsibility) and construal of the self (independent self-construal and interdependent self-construal) affect their identification with a service firm. This study also investigates how consumers’ involvement with the service firm moderates the relationships between CCI and four specific drivers. Design/methodology/approach A conceptual model is developed and empirically tested through two field-based studies (restaurant services and financial services) and one follow-up laboratory experiment. Findings The results of this research show that service quality, corporate social responsibility and interdependent self-construal positively affect CCI and that independent self-construal has a negative effect on CCI. In particular, the greater the involvement of the consumer with the service firm, the more positive the effects of service quality and corporate social responsibility are on CCI. Practical implications This research provides new insight into services marketing management by suggesting that service firms can enhance CCI and, consequently, consumer loyalty by adopting different strategies for specific consumer segments. Originality/value This is the first empirical study to simultaneously incorporate both company characteristics and consumer personal factors into a framework, and provide an integrative understanding of what factors determine consumers’ identification with a service firm.
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Shamim, Azra, Vimala Balakrishnan, Muhammad Tahir, and Muhammad Shiraz. "Critical Product Features’ Identification Using an Opinion Analyzer." Scientific World Journal 2014 (2014): 1–9. http://dx.doi.org/10.1155/2014/340583.

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The increasing use and ubiquity of the Internet facilitate dissemination of word-of-mouth through blogs, online forums, newsgroups, and consumer’s reviews. Online consumer’s reviews present tremendous opportunities and challenges for consumers and marketers. One of the challenges is to develop interactive marketing practices for making connections with target consumers that capitalize consumer-to-consumer communications for generating product adoption. Opinion mining is employed in marketing to help consumers and enterprises in the analysis of online consumers’ reviews by highlighting the strengths and weaknesses of the products. This paper describes an opinion mining system based on novel review and feature ranking methods to empower consumers and enterprises for identifying critical product features from enormous consumers’ reviews. Consumers and business analysts are the main target group for the proposed system who want to explore consumers’ feedback for determining purchase decisions and enterprise strategies. We evaluate the proposed system on real dataset. Results show that integration of review and feature-ranking methods improves the decision making processes significantly.
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Wilkins, Stephen, Muhammad Mohsin Butt, Farshid Shams, and Andrea Pérez. "The acceptance of halal food in non-Muslim countries." Journal of Islamic Marketing 10, no. 4 (November 11, 2019): 1308–31. http://dx.doi.org/10.1108/jima-11-2017-0132.

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Purpose International restaurant and fast food chains such as KFC, McDonald’s and Subway currently serve halal food in some non-Muslim countries, with mixed results. The purpose of this paper is to identify the factors that most influence the product judgements of halal food amongst non-Muslim consumers in non-Muslim countries and to assess the extent to which these judgements are related to willingness to consume halal food. Design/methodology/approach A quantitative survey method was adopted, using a total sample of 1,100 consumers in Canada, Spain and the UK. The proposed model was tested using structural equation modelling. Findings The results suggest that it may be possible for firms to satisfy specific niche market segments with standardised mass market products. Consumer cosmopolitanism and non-Muslim religious identity were found to be positively related to halal product judgement, and consumer ethnocentrism and national identification were negatively related to halal product judgement. There was a strong relationship between product judgement and willingness to consume halal food. Practical implications The findings indicate that halal marketing may provide promising business opportunities for international restaurant and fast food chains, as well as food manufacturers and retailers. However, in countries or regions where there are many consumers with high levels of national identification or consumer ethnocentrism, firms should not expect non-target consumers to accept halal products. Originality/value This is the first study to suggest that, in non-Muslim countries, food companies may switch entirely to halal produce for certain products as an effective market segmentation strategy targeting Muslim consumers.
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Bruno, Juan Manuel, Francisco J. Sarabia-Sanchez, and Enrique Carlos Bianchi. "CSR practices, identification and corporate reputation." Academia Revista Latinoamericana de Administración 33, no. 3/4 (June 11, 2020): 361–79. http://dx.doi.org/10.1108/arla-11-2018-0265.

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PurposeThis study verifies the influence of the dimensions of corporate social responsibility (CSR) practices and consumer involvement on the identification of the individual with the company and the corporate reputation, moderated by the product category.Design/methodology/approachA covariance-based structural equation modelling is used to test the model, using a sample of 568 Argentine consumers. A multigroup analysis is employed to assess the moderating effect of the product category.FindingsCSR practices have heterogeneous influence based on their dimension, and this influence is moderated by the product category. Accordingly, environmental practices promote consumer identification with the company, whereas those economically oriented have a direct influence on reputation. In contrast, social practices contribute to reputation if they are connected to the business model.Research limitations/implicationsThe study is focussed on Argentina, analysing two product categories (laptops and financial services for final consumers) and using a large, but not strictly random, sample. In order to mainstream the results, it would be relevant to replicate the proposed model in other countries and with other product categories.Originality/valueIt provides information about the perception of consumers regarding the CSR practices from a multi-dimensional perspective, since they have an uneven effect on identification of consumer with the company and corporate reputation due to the moderating effect of the product category. The findings of this study may be relevant for managers of technology and banking service companies.
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Dissertations / Theses on the topic "Consumer identification"

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Dadswell, Erin. "Consumer-company identification : a study of relationships between consumers and companies /." [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18513.pdf.

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Terrell, Matthew. "Utilising virtual communities for innovative consumer identification." Thesis, University of Nottingham, 2018. http://eprints.nottingham.ac.uk/51814/.

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Consumers can play a pivotal role in the development of new products and services. People are observed to independently create and modify existing products in order to meet their needs, unmet by current market offerings (Luthje 2004; Von Hippel & Urban 1988; Hienerth & Lettl 2011). Research into these innovative consumers has shown they can be differentiated from other consumers by a set of characteristics. This has enabled firms to identify and engage with these consumers, document their behaviour and integrate them into the process of developing new products and services. By doing so firms have experienced a range of benefits including an increase in product novelty, attractiveness and variety (Franke & Shah 2003; Schreier & Pruegl 2008; Franke et al. 2006). Today firms are utilising virtual communities to access consumer knowledge, discover their emerging needs and observe their own innovations. This has had a positive effect on a firm’s innovation output and performance (Ryzhkova 2015; Wadell et al. 2013; Carbonell et al. 2009). Many investigations have started to focus on virtual communities, and their utility for firms to identify consumers, but given the sheer size of virtual communities, and their heterogeneity, our understanding of how to exploit these resources are under-explored. This thesis conducted a series of investigations, seeking to contribute a new perspective on consumer innovation research in a number of different areas. The core aim is to provide a new understanding of how organisations can use virtual communities to help them efficiently identify innovative consumers in the pursuit of new insights and innovation. The investigation focuses on how to approach the identification of innovative consumers in virtual communities. Firstly the consumer’s choice of the virtual community, which reveals innovative consumers, specifically those who are more willing to collaborate with organisations, are more likely to exist in forum style virtual communities. These are free from functionality that facilitates acts of selling and professional endeavours, such as shopping carts and file exchange mechanisms. This has never before been considered as an influencing factor in the process of identifying innovating consumers, and shows that organisations could positively influence the overall outcome of the collaboration process with consumers if a consumer’s choice of community was also included in the identification process. Ultimately this could have a positive knock-on effect to the type, and success of, the resulting innovation produced when collaborating with consumers for new product development (NPD). This study suggests that organisations need to take into consideration the following factors: community functionality, to reduce the number of consumers with professional interests; and the community social systems, to understand the values and ideologies of virtual communities when it comes to external collaboration. Additionally, this investigation expands on the existing knowledge about using weblog data for identification, by analysing the relationships between their self-reported data and web-log data. This is the first time the observation of weblog data and its potential to influence the wider use of weblog data has been taken into consideration. Almost all previous investigations appear to observe data that is isolated to a specific community (Füller et al. 2008), and do not consider how metrics could be transferable across communities to influence the overall approach to online consumer identifications, across communities. Finally this study provides new knowledge on the application of the community manager in the process of identifying innovative consumers. The research concludes by highlighting novel insights gained from interviewing community managers. The significance, and arguably, the advantageous position held by the community managers, places them in a position to influence social systems that inform the perceptions of external collaboration; they understand the community dynamics and often individual characteristics of community members, and they act as a gatekeeper to the community. These findings show that, for organisations looking to collaborate with consumers of the community, they should approach the community managers first. They can provide organisations with insights about the community social system, their values and ideologies, which will indicate the effectiveness of the community for identification. Essentially, by collating the findings from the thesis, organisations can add timesaving steps in the process of identification.
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Sands, Shannon, and Joel Nielsen. "Consumer Knowledge of Acetaminophen Safety, Dosing, and Identification." The University of Arizona, 2012. http://hdl.handle.net/10150/623666.

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Class of 2012 Abstract
Specific Aims: The objective of this study is to evaluate consumers’ knowledge about over the counter (OTC) products containing acetaminophen (APAP). Methods: Doctor of pharmacy student researchers set up a booth at consenting community pharmacies and invited consumers to participate in a 10-15 minute knowledge assessment. The booth contained a table displaying several OTC medication bottles/packages. Adult participants: a) answered baseline questions verbally about their APAP knowledge and associated risks; b) identified OTC products at the booth that contain APAP; and c) calculated and demonstrated dosing of APAP. The researchers asked follow-up questions and assessed the accuracy of the dosing. Participants received APAP educational brochures upon completion. Main Results: Eighty percent of subjects reported not knowing what the abbreviation “APAP” means, and almost half of those who said that they knew what it means were incorrect. Very few participants were able to correctly identify the products containing APAP even with the product packaging information, with the percentage of incorrect responses as to whether a product contains APAP or not varying from 4.9% to 31.6%. More than 40% of the pediatric doses were incorrectly dosed for both of the pediatric formulations, even with the majority of subjects being parents. Conclusions: Consumers are not able to identify which over-the-counter products contain APAP even with the product packaging before them, and they do not know what the abbreviation “APAP” means. Better packaging and product ingredient information should be developed, and the abbreviation “APAP” should be avoided. Pediatric APAP products should be re-evaluated regarding safety and dosing.
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Sands, Shannon, Joel Nielsen, and Terri Warholak. "Consumer Knowledge of Acetaminophen Safety, Dosing, and Identification." The University of Arizona, 2012. http://hdl.handle.net/10150/614521.

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Class of 2012 Abstract
Specific Aims: The objective of this study is to evaluate consumers’ knowledge about over the counter (OTC) products containing acetaminophen (APAP).   Methods: Doctor of pharmacy student researchers set up a booth at consenting community pharmacies and invited consumers to participate in a 10-15 minute knowledge assessment. The booth contained a table displaying several OTC medication bottles/packages. Adult participants: a) answered baseline questions verbally about their APAP knowledge and associated risks; b) identified OTC products at the booth that contain APAP; and c) calculated and demonstrated dosing of APAP. The researchers asked follow-up questions and assessed the accuracy of the dosing. Participants received APAP educational brochures upon completion.      Main Results: Eighty percent of subjects reported not knowing what the abbreviation “APAP” means, and almost half of those who said that they knew what it means were incorrect. Very few participants were able to correctly identify the products containing APAP even with the product packaging information, with the percentage of incorrect responses as to whether a product contains APAP or not varying from 4.9% to 31.6%. More than 40% of the pediatric doses were incorrectly dosed for both of the pediatric formulations, even with the majority of subjects being parents. Conclusions: Consumers are not able to identify which over-the-counter products contain APAP even with the product packaging before them, and they do not know what the abbreviation “APAP” means. Better packaging and product ingredient information should be developed, and the abbreviation “APAP” should be avoided. Pediatric APAP products should be re-evaluated regarding safety and dosing.
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Nicolaou, Maria. "Consumer concerns towards privacy: An empirical study." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/3040.

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The purpose of the study was to determine consumer attitudes toward privacy and the influence of demographic factors on these attitudes. The study also sought to determine the willingness of participants to disclose selected individual information items and determine the awareness and acceptance level of technological innovations such as radio frequency identifiers (RFID) as they relate to privacy. A quantitative instrument was developed and a convenience sample of university students (N=203) was tested. Results showed that educational background played a role in the way participants perceived the applications of RFID.
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PEREIRA, LEANDRO DE FRANCA. "THE FANS-CONSUMER: TEAM IDENTIFICATION AND BARRIERS FOR MEMBERSHIP PROGRAM ADOPTION." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2014. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=23483@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO
O conceito de inovação – compreendido não apenas como algo ligado à tecnologia, mas a toda ideia ou prática percebida como nova pelos indivíduos - é essencial para a busca de novos consumidores e, consequentemente, para o crescimento das organizações. Nesse sentido, o campo do marketing esportivo tem apresentado recentemente exemplos de inovações, como é o caso do Programa Sócio Torcedor (PST), lançado pelos clubes do futebol brasileiro. Nesta dissertação, realizou-se um estudo sobre o impacto do nível de identificação com time (IDT) do consumidor na percepção dos atributos de inovação do Programa Sócio Torcedor dos clubes de futebol, assim como quanto à percepção das barreiras para adoção do programa, a fim de identificar os efeitos sobre a atitude e a intenção de adoção do Programa Sócio Torcedor pelos consumidores. Para tal, conduziu-se uma survey, com dados coletados por meio de questionários físicos e online, tendo os dados sido analisados por meio de modelagem de equações estruturais. Os resultados obtidos sugerem que a identificação com o clube tem efeito direto e positivo na percepção de inovação do Programa Sócio Torcedor; e que identificação, vantagem relativa e valor são atributos que exercem grande influência na atitude e na intenção de adoção do Programa Sócio Torcedor pelo consumidor.
The concept of innovation – not only related to technology, but known as any idea or practices that is perceived as new by people – is critical to reach new consumers and consequently for the organizations growth. In this sense, the sport marketing area has presented recently examples of innovations, as the Membership Program for Fans, launched by Brazilian soccer teams. This dissertation did a study about the impact of team identification of the fan consumer related to his perception of the innovation attributes of the Membership Programs, as well the perception related to the barriers to adopt the program, in order to identify the effects on attitude and intention to adopt the Membership Program by fan-consumers. It was conducted a survey through data collected by physical and online questionnaires. The data was analyzed via structural equations modeling. The results suggests that team identification has a direct and positive effect on the perception of innovation of the Membership Program, and that team identification, relative advantage and value are the attributes the have highest influence in the attitude and intention to adopt the program by fans-consumer.
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Lozano, Pruneda Hector 1974. "Reverse logistics process identification in the business to consumer electronic commerce." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/8732.

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Thesis (M.Eng.)--Massachusetts Institute of Technology, Engineering Systems Division, 2000.
Includes bibliographical references (leaves 60-66).
commerce will have to prove its reliability and convenience. Operational excellence and coordination among the supply chain will allow e-vendors to offer services like on-time delivery and simple return processes, vital factors for electronic vendors' success. The purpose of this thesis is to identify the differences across the reverse logistics process. To accomplish this, the return policies and procedures of ninety-three leading companies that sell products on the Internet directly to consumers were carefully studied. Seven different return processes and four main activities included in them were identified and formally described. Each process is designed to satisfy a specific set of needs, thus they differ considerably from each other. Since logistics is a major part of the cost structure of operating a virtual store (e-tailer) every aspect of it has to be carefully studied and efficiently performed. The author has selected this sole aspect of reverse logistics to focus the research of this thesis and identify and describe the different processes that are currently used by e-vendors.
by Hector Lozano Pruneda.
M.Eng.
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Kelly, Brendan T. "Identification and exploration of the components of a desirable pecan flavor." Thesis, Kansas State University, 2016. http://hdl.handle.net/2097/32877.

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Master of Science
Food Science Institute
Kadri Koppel
The pecan, [Carya illinoinensis (Wangenh) K. Koch], has a long history of cultivation and economic value. Knowledge of the compositional differences that exist between cultivars is important to the marketing of pecan varieties. The objectives of this study were to A) profile flavors for various pecans, B) determine flavor differences attributed to preparation method, C) find characteristics of acceptable pecan flavor, and D) evaluate sources of pecan flavor variation through chemical profiling. The flavor profiles of eight pecan cultivars ('Chetopa,' 'Giles,' 'Kanza,' 'Lakota,' 'Major,' 'Maramec,' 'Pawnee,' and 'Witte') were evaluated using descriptive sensory analysis under raw, roasted, and candied preparation methods. A trained panel evaluated samples for 21 flavor attributes. Five of these attributes differed significantly (p ≤ 0.05) between cultivars, while the preparation method significantly affected 17 attributes. Unique profiles were exhibited for each sample, with the 'Pawnee' and 'Lakota' samples displaying outlying characteristics for certain attributes. These results were used to select cultivars with varied but desirable pecan flavor. 102 nut consumers evaluated 'Kanza,' 'Maramec,' 'Pawnee,' and 'Witte' pecans under raw and roasted conditions for liking and flavor intensity. All samples were met with generally positive consumer acceptance, but three consumer segments were formed based on Overall Flavor Liking scores. Segment 1 was driven by cultivar differences, segment 2 by preparation method, and segment 3 by a combination of these factors. The largest drivers of consumer liking related to the roasting process. Chemical differences between cultivars under raw and roasted preparation methods were explored through fatty acid profiling (8 cultivars) and volatile olfactory compound profiles ('Kanza,' 'Maramec,' 'Pawnee,' and 'Witte'). Fatty acid profile variation could generally be attributed to cultivar differences, not changing much with the roasting process. Linoleic, palmitic, and stearic acids were correlated with more roasted-type attributes while linolenic acid was associated with dry, unfavorable attributes. 51 compounds with olfactory contribution were tentatively identified, 33 of which were found in all samples. Chemical profiles were unique to each sample, but some trends were apparent. The roasted 'Pawnee' sample, having many desirable flavor attributes, being met with great consumer acceptance, and having a composition that is associated with preferential attributes, may serve as a good standard for flavor.
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Li, Xu. "Consumer Engagement in Travel-related Social Media." Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5806.

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The term of “consumer engagement” is extensively used in the digital era. It is believed that engaged consumers play an important role in products/services referral and recommendation, new product/service development and experience/value co-creation. Although the notion of consumer engagement sounds compelling, it is not fully developed in theory. Different interpretations coexist, resulting in confusion and misuse of the concept. This study attempts to define consumer engagement and develop a conceptual framework of consumer engagement, addressing antecedents of consumer engagement in online context. Moreover, some situational and social media usage-related factors are incorporated into the framework. A set of propositions are presented based on literature review and the conceptual framework to illustrate the relationship between consumer engagement and related factors. To provide empirical evidence for the conceptual model, an online survey is conducted. Participants complete the self-administered survey by answering questions concerning their online experience with the travel-related social media website they visit most. Two-step structural equation modeling is employed to analyze the data. The results show that both community experience and community identification have significant and positive relationship with consumer engagement. Community experience is also a strong predictor of community identification. Attitude toward using social media and travel involvement influence the relationship between consumer engagement and its antecedents. With focus on the interactive and experiential nature of consumer engagement, this study expands current understanding of consumer engagement and provides insights for hospitality and tourism businesses regarding how to engage consumers through travel-related social media.
Ph.D.
Doctorate
Dean's Office, Education
Education and Human Performance
Education; Hospitality Education
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Elbedweihy, Alaa Mohamed. "Conceptualisation, measurement, and validation of consumer-brand identification : a social identity theory perspective." Thesis, University of Hull, 2014. http://hydra.hull.ac.uk/resources/hull:11268.

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Of particular importance to academics and practitioners in the marketing discipline is the ability to identify means of building deep, committed and enduring relationships with customers. Consumer-brand identification has been proposed as a useful construct in understanding the underlining mechanisms that explain relationships between consumers and brands. Despite the surge in interest in examining identification in the organisational settings, little attention has been paid to the investigation of the notion of identification in the branding context. Following a systematic review of relevant peer-reviewed articles in six major electronic databases, published between 1989 and 2013, three limitations were apparent (a) the lack of clear unequivocal definition of consumer identification, (b) doubts over discriminant validity between consumer identification and similar marketing constructs, and (c) limited evidence of reliability or validity for most available measures. Informed by these issues, a theoretically grounded conceptualisation and measurement of consumer-brand identification construct were developed. Specifically, three comprehensive phases were conducted to develop a reliable, valid and parsimonious consumer-brand identification scale. Following item generation from literature review and two expert surveys, these items in conjunction with related constructs and existing measures of identification were administered to two independent samples. Numerous exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were employed to purify the scale, determine the dimensionality of the construct, assess the internal consistency of the scale, and support its convergent, discriminant and predictive validity. These analyses found support for a second-order consumer-brand identification construct comprising of five first-order factors: cognitive identification, affective identification, public evaluation, private evaluation, and emotional responses. Using a third new sample, the newly developed scale was then incorporated into a full structural model to assess its nomological validity. This thesis contributes to the identification theory and practice by, first, offering a theoretically grounded conceptualisation of consumer-brand identification and delineating the construct of interest from similarly related constructs. Second, by developing a valid, reliable and parsimonious scale that reflects the multidimensional conceptualisation of the construct. Third, by utilising the new measure to study underexplored antecedents and consequences to the newly conceptualised consumer-brand identification construct. Finally, the findings would help researchers and managers gain a better understanding of the phenomenon of identification and factors under which identification is likely to occur that can derive advocacy or championing behaviour. In addition, consumer-brand identification scale might facilitate the measurement of identification in future empirical studies and could be a useful tool for managers to determine the level of identification of both current and potential consumers.
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Books on the topic "Consumer identification"

1

Kerry, Joseph. Smart packaging technologies for fast moving consumer goods. Chichester, England: John Wiley, 2008.

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United, States Congress House Committee on Energy and Commerce Subcommittee on Commerce Trade and Consumer Protection. RFID technology: What the future holds for commerce, security, and the consumer : hearing before the Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Eighth Congress, second session, July 14, 2004. Washington: U.S. G.P.O., 2004.

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1941-, Fetherling Dale, ed. From victim to victor: A step-by-step guide for ending the nightmare of identity theft. 2nd ed. Laguna Niguel, Calif: Porpoise Press, 2005.

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Frank, Mari J. From victim to victor: A step-by-step guide for ending the nightmare of identity theft. Laguna Niguel, CA: Porpoise Press, 1998.

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United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Technology, Terrorism, and Government Information. Id theft: When bad things happen to your good name : hearing before ... 106th Congress, 2nd session, on examining the effectiveness and funding for the Identity Theft and Assumption Deterrence Act (P.L. 105-318), March 7, 2000. Washington, DC: U.S. G.P.O., 2001.

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Kelson, Marcia. Consumer involvement initiatives in clinical audit and outcomes: A review of developments and issues in the identification of good practice. London: College of Health, 1995.

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Bovbjerg, Barbara D. Social security numbers: Use is widespread and protections vary in private and public sectors : testimony before the Subcommittee on Commerce, Trade and Consumer Protection, House of Representatives. [Washington, D.C: U.S. Government Accountability Office, 2004.

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Illinois. Office of Secretary of State. Identity theft: Don't become a victim. Springfield, Ill.]: Jesse White, Secretary of State, 2008.

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H.R. 220, the Freedom and Privacy Restoration Act: Hearing before the Subcommittee on Government Management, Information, and Technology of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, second session, on H.R. 220, to amend Title II of the Social Security Act and the Internal Revenue Code of 1986 to protect the integrity and confidentiality of social security account numbers issued under such title, to prohibit the establishment in the federal government of any uniform national identifying number, and to prohibit federal agencies from imposing standards for identification of individuals on other agencies or persons, May 18, 2000. Washington: U.S. G.P.O., 2001.

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United States. Congress. House. Committee on Government Reform. Subcommittee on Government Management, Information, and Technology. H.R. 220, the Freedom and Privacy Restoration Act: Hearing before the Subcommittee on Government Management, Information, and Technology of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, second session, on H.R. 220, to amend Title II of the Social Security Act and the Internal Revenue Code of 1986 to protect the integrity and confidentiality of social security account numbers issued under such title, to prohibit the establishment in the federal government of any uniform national identifying number, and to prohibit federal agencies from imposing standards for identification of individuals on other agencies or persons, May 18, 2000. Washington: U.S. G.P.O., 2001.

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Book chapters on the topic "Consumer identification"

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Munaro, Matteo, Andrea Fossati, Alberto Basso, Emanuele Menegatti, and Luc Van Gool. "One-Shot Person Re-identification with a Consumer Depth Camera." In Person Re-Identification, 161–81. London: Springer London, 2014. http://dx.doi.org/10.1007/978-1-4471-6296-4_8.

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Bruhn, Christine. "Consumer Handling of Fresh Produce from Supermarket to Table." In Microbial Hazard Identification in Fresh Fruit and Vegetables, 261–77. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2005. http://dx.doi.org/10.1002/0470007761.ch9.

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Shin, Hyunju, and Janna M. Parker. "Toward the Identification of Consumer Retailer Nostalgia: An Abstract." In Back to the Future: Using Marketing Basics to Provide Customer Value, 411. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_143.

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Sanampudi, Suresh Kumar, and Naveen Kumar Laskari. "Identification of Relevance and Support for Consumer Health Information." In Text Processing, 197–205. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-73606-8_15.

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Singh, Jaywant, and Cláudia Simões. "The Impact of Digital Corporate Branding on Consumer-Company Identification." In Rediscovering the Essentiality of Marketing, 635–36. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_122.

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Dubin, Jeffrey A. "Estimation and Identification of the Worldwide Demand for Acetic Acid." In Studies in Consumer Demand — Econometric Methods Applied to Market Data, 61–76. Boston, MA: Springer US, 1998. http://dx.doi.org/10.1007/978-1-4615-5665-7_3.

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Rather, Raouf Ahmad, Shehnaz Tehseen, Murtaza Hassan Itoo, and Shakir Hussain Parrey. "Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector." In Consumer Behaviour in Hospitality and Tourism, 44–65. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003181071-4.

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Wedel, Michel. "The Identification of Sensory Dimensions of Food Products from Scanner Data Using the Stunmix Methodology." In Agricultural Marketing and Consumer Behavior in a Changing World, 189–200. Boston, MA: Springer US, 1997. http://dx.doi.org/10.1007/978-1-4615-6273-3_9.

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Torres, Jose Saavedra, Omid Dadgar, and Monika Rawal. "Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract." In Back to the Future: Using Marketing Basics to Provide Customer Value, 61–62. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_26.

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Berg, Hanna, and Magnus Söderlund. "Face Value: Images of Headless Decorative Models Increase Consumer Identification and Product Attitudes." In EAA Series, 263–72. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-02365-2_20.

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Conference papers on the topic "Consumer identification"

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Kejela, Girma, and Chunming Rong. "Cross-Device Consumer Identification." In 2015 IEEE International Conference on Data Mining Workshop (ICDMW). IEEE, 2015. http://dx.doi.org/10.1109/icdmw.2015.241.

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Ching-Wei Chen, Randall Cook, Markus Cremer, and Peter DiMaria. "Content identification in consumer applications." In 2009 IEEE International Conference on Multimedia and Expo (ICME). IEEE, 2009. http://dx.doi.org/10.1109/icme.2009.5202797.

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Lemanowicz, Marzena, and Joanna Szwacka-Mokrzycka. "Identification of leading consumer trends on the food market." In 20th International Scientific Conference "Economic Science for Rural Development 2019". Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2019. http://dx.doi.org/10.22616/esrd.2019.088.

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Yi, Yingqi, Lai Zhou, Qinhao Li, Kun Li, Siliang Liu, and Yongjun Zhang. "Improving correlation-based consumer phase identification for incomplete data." In 2020 IEEE Sustainable Power and Energy Conference (iSPEC). IEEE, 2020. http://dx.doi.org/10.1109/ispec50848.2020.9351083.

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Lin, Wen-Piao, and Yu-Fang Hsu. "Tag identification enhancement by using a distributed antenna structure for radio frequency identification systems." In 2009 IEEE 13th International Symposium on Consumer Electronics. IEEE, 2009. http://dx.doi.org/10.1109/isce.2009.5156871.

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Ruffing, Nicholas, Ye Zhu, Rudy Libertini, Yong Guan, and Riccardo Bettati. "Smartphone reconnaissance: Operating system identification." In 2016 13th IEEE Annual Consumer Communications & Networking Conference (CCNC). IEEE, 2016. http://dx.doi.org/10.1109/ccnc.2016.7444941.

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Xu, Min, Albert Goldfain, Atanu Roy Chowdhury, and Jim DelloStritto. "Towards accelerometry based static posture identification." In 2011 IEEE Consumer Communications and Networking Conference (CCNC). IEEE, 2011. http://dx.doi.org/10.1109/ccnc.2011.5766477.

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Šččeulovs, Deniss, and Elina Gaile-Sarkane. "Identification of factors affecting consumer habits in the e-environment." In The 6th International Scientific Conference "Business and Management 2010". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2010. http://dx.doi.org/10.3846/bm.2010.129.

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López R., Juan Manuel, and Jose Ignacio Marulanda B. "Gunshot identification system by integration of open source consumer electronics." In SPIE Defense + Security, edited by Edward M. Carapezza. SPIE, 2014. http://dx.doi.org/10.1117/12.2050778.

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Kim, Yoojin, Jihoon Park, Chungsik Yoon, Miyeon Jang, Jinho Lee, Seunghon Ham, Sunju Kim, et al. "P103 Identification of nanoparticles in engineered nanomaterials containing consumer products." In Occupational Health: Think Globally, Act Locally, EPICOH 2016, September 4–7, 2016, Barcelona, Spain. BMJ Publishing Group Ltd, 2016. http://dx.doi.org/10.1136/oemed-2016-103951.424.

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Reports on the topic "Consumer identification"

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Berry, Steven, and Philip Haile. Nonparametric Identification of Multinomial Choice Demand Models with Heterogeneous Consumers. Cambridge, MA: National Bureau of Economic Research, August 2009. http://dx.doi.org/10.3386/w15276.

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Abaluck, Jason, and Abi Adams. What Do Consumers Consider Before They Choose? Identification from Asymmetric Demand Responses. Cambridge, MA: National Bureau of Economic Research, June 2017. http://dx.doi.org/10.3386/w23566.

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Abaluck, Jason, and Abi Adams. What do consumers consider before they choose? Identification from asymmetric demand responses. The IFS, July 2017. http://dx.doi.org/10.1920/wp.ifs.2017.1709.

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Gopalakrishnan, Sivasankari, Delisia R. Matthews, and Marguerite Moore. A Grounded Analysis of Collaborative Consumption among Apparel Consumers: Identification of Motivations for Engagement. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1501.

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