Journal articles on the topic 'Consumer goods – Evaluation'
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Ramanathan, Jayasankar, and Sanal Kumar Velayudhan. "Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services." Journal of Brand Management 22, no. 9 (November 6, 2015): 778–801. http://dx.doi.org/10.1057/bm.2015.37.
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Bendixen, Mike, and Graham Gault. "Consumer evaluation of perceived risks for goods and services." South African Journal of Business Management 26, no. 3 (September 30, 1995): 81–89. http://dx.doi.org/10.4102/sajbm.v26i3.827.
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Perceived risk is known to be an important determinant of consumer behaviour. However, prior research has focussed on goods rather than services. The purpose of this exploratory research was to identify any differences between goods and services in terms of perceived risk and risk reduction strategies. Two new components of risk, namely specification risk and the risk of loss of control, were identified as being specifically associated with services. Empirical evidence gathered leads to the conclusion that as far as risk is concerned, a simple classification of products as goods or services is inadequate: an additional hybrid class comprising both goods and services is also necessary. These three categories of product are associated with different types of perceived ask. Also, risk reduction strategies were found to be dependent on product rather than on the type of risk.
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梁, 新元. "Review on Recall Effect Evaluation of Defective Consumer Goods." Modern Management 08, no. 06 (2018): 673–80. http://dx.doi.org/10.12677/mm.2018.86085.
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Olatunji, Olutayo Akanji, and Olawumi Dele Awolusi. "Performance evaluation and improvement among salesmen in the Nigerian fast moving consumer goods sector." Journal of Social and Development Sciences 10, no. 4(S) (August 21, 2020): 12–29. http://dx.doi.org/10.22610/jsds.v10i4(s).2898.
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This study examined the impact of systematic performance evaluation on performance improvement among salesmen in the Fast Moving Consumer Goods Sector in Nigeria. This is occasioned by the peculiar nature of the job of the salesman which requires that specific attention be paid to the mode of performance evaluation deployed for them and its impact on their productivity. Using Yamane formula, convenience sampling method was used to select 263 respondents from the sales team of PZ Cussons Nigeria PLC. Four hypotheses were subsequently tested using correlation test. Based on the analysis, the study found a significant influence of clear, specific and challenging goals on the performance of salesmen in the Fast Moving Consumer Goods sector in Nigeria. It was also deduced that there is no significant influence of detailed and timely feedback on the performance of salesmen in the Fast Moving Consumer Goods sector in Nigeria. Furthermore, the study also revealed a significant influence of employee reward and recognition, as well as, training and development on the performance of salesmen in the Fast Moving Consumer Goods sector in Nigeria. Based on the findings, the study recommended a clear, complete and inspiring job requirement of all salesmen so that the employee can continuously improve performance. Furthermore, feedback from appraisal and evaluation should also inspire, encourage and motivate salesmen without including any form of threat and fear of job security. Finally, Fast Moving Consumer Goods sector in Nigeria should embark on capacity development of human resources through training and mentoring. This study therefore contributes to limited studies on performance evaluation, as well as, validation of both the conceptual and theoretical postulations in the context of Fast Moving Consumer Goods sector in Nigeria.
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Jang, Mee, Kun Ho Chung, Jong Myoung Lim, Young Yong Ji, Chang Jong Kim, and Mun Ja Kang. "Analysis and evaluation for consumer goods containing NORM in Korea." Applied Radiation and Isotopes 126 (August 2017): 293–95. http://dx.doi.org/10.1016/j.apradiso.2017.01.022.
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R Orth, U., and Z. Firbasová. "Ethnocentrism and consumer evaluations of Czech made yoghurt." Agricultural Economics (Zemědělská ekonomika) 48, No. 4 (February 29, 2012): 175–82. http://dx.doi.org/10.17221/5300-agricecon.
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In identifying perceptions and attitudes relevant to consumer acceptance of goods originating in different countries, it would be extremely helpful for marketers to have a meaningful and consistent measure that they could apply. This study examines to what extent consumer ethnocentrism as measured by the CETSCALE singularly, as well as in concert with selected demographic and psycho-graphic variables, can predict consumers’ evaluation of domestic versus foreign produce. The findings indicate that consumer ethnocentrism is a strong and significant predictor of consumer product evaluations. Including the ethnocentrism variable in a set of demographic and psycho-graphic variables significantly improves the predictive ability of the set. Potential applications of the concept include identification of market segments that react more favourably to domestic or foreign produce, developing effective marketing communication strategies, and supporting location decisions for retail outlet sites.
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Sun, Liyuxi. "The Impact of Taobao’s Negative Comments on Consumer Willingness." SHS Web of Conferences 155 (2023): 01015. http://dx.doi.org/10.1051/shsconf/202315501015.
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Based on the theory of trust orientation and perceived risk, this study explores the impact of Taobao’s negative evaluation on consumer behaviour, and then conducts research. According to the theory of trust tendency, this paper discusses how consumers view the negative evaluation of goods. Through data analysis, it is found that consumers will have lower purchase intention when they browse negative comments. The psychological mechanism of this is that consumers are affected by perceived risks, resulting in lower brand identity. The subjects of this study are 70 Taobao users, and the hypothesis proposed is tested through correlation analysis.
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SETA, SETA, MCCORMICK, and GALLAGHER. "Monetary and Affective Judgments of Consumer Goods: Modes of Evaluation Matter." American Journal of Psychology 127, no. 3 (2014): 351. http://dx.doi.org/10.5406/amerjpsyc.127.3.0351.
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Galkin, Andrii, Tibor Schlosser, Yuliia Khvesyk, Olexiy Kuzkin, Yuriy Klapkiv, and Gabriel Balint. "Development of Generalized Distribution Utility Index in Consumer-Driven Logistics." Energies 15, no. 3 (January 25, 2022): 872. http://dx.doi.org/10.3390/en15030872.
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In the current conditions of sharp change in demand and instability of markets, there is a need to develop a method and evaluation criterion that would meet the sustainable scenario of a supplying goods system including the consumer-driven concept. The analysis of goods distribution methods showed that to assess the integrated efficiency between the supply system and its end-consumers, it is advisable to apply integrated criterion efficiency—generalized distribution utility. The developed indicator takes into account the profit of the distribution channel (or its participants) and the generalized costs of end users during shopping activity. Based on the proposed indicator, the feasibility of using vehicle capacity is substantiated, which provides the maximum generalized distribution costs value and corresponds to the optimal sustainable distribution in consumer-driven logistics.
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Jang, Mee, Kun Ho Chung, Young Yong Ji, Jong Myung Lim, Mun Ja Kang, and Guen Sik Choi. "Preliminary Evaluation of the Activity Concentration Limits for Consumer Goods Containing NORM." Journal of Radiation Protection and Research 41, no. 2 (June 30, 2016): 101–4. http://dx.doi.org/10.14407/jrpr.2016.41.2.101.
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Bielik, P., and Z. Šajbidorová. "Elasticity of consumer demand on pork meat in the Slovak Republic." Agricultural Economics (Zemědělská ekonomika) 55, No. 1 (February 11, 2009): 12–19. http://dx.doi.org/10.17221/2502-agricecon.
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Consumers are the starting point of the final product market vertical line. Their demand is a crucial factor in the decisions about production – what to produce, how much, and what way. The aim of this paper is to provide the analysis of the elasticity of the consumer demand on pork, based on the influence of the change of the determinants influencing the demand on the consumer level of the vertical product line, and subsequent evaluation of the character and intensiveness of the consumer demand elasticities. The evaluation is founded on the determined coefficients for the individual elasticities of consumer demand on the selected commodity. The analysis of the elasticity of the consumer demand on pork is based on a five-factor model of the consumer demand on pork. It was estimated and qualified by the microeconomic theory for estimation and interpretation of individual elasticity coefficients and regression analysis. Furthermore, our attention is focused on determination and interpretation of the coefficients of direct price elasticity of demand, cross-price elasticity of demand, and income elasticity of demand. The value of the price elasticity of demand on pork is 0.770937. As an increase in the buyers’ income evokes an increase in demand, it can be stated that pork meat is a superior good for the Slovak inhabitants. Cross-price elasticity of demand between pork and poultry is 0.617363, and between pork and beef it is 0.343435. As the value is positive, pork, poultry, and beef are substitute goods for the consumers. During the studied period, the demand on pork was quarterly decreasing by 0.05162% in average. On the basis of the results received from the analysis of the elasticities of the demand on the consumer level of the studied product vertical line, it can be stated that Slovak consumers of pork meat react more responsively to the change of income than to the change of the price of this good.
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Yang, Hsin-Ti, and Ghi-Feng Yen. "Consumer responses to corporate cause-related marketing." European Journal of Marketing 52, no. 9/10 (September 10, 2018): 2105–27. http://dx.doi.org/10.1108/ejm-07-2017-0468.
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Purpose This paper aims to adopt the perspectives of cognition and emotions to investigate whether the interdependent self-construal of consumers in a Chinese collectivist culture, along with empathy and moral identity, evokes direct and indirect responses to corporate cause-related marketing (CRM). Design/methodology/approach A total of 901 valid questionnaires were retrieved, and PROCESS macro for SPSS was used to test the multiple mediation and serial mediation hypotheses. The structural equation modeling was also used to confirm the results. Findings The empirical results showed that consumer self-construal exerts a positive influence on consumer responses to corporate CRM through empathy. The results also suggest that CRM events provoke empathetic responses in consumers and trigger their moral identity, which in turn affects their evaluations on CRM corporations and their purchase intentions for CRM goods. Research limitations/implications The present study targeted the relatively affordable CRM events in convenience stores to investigate consumer responses; the results may not be applicable to CRM events in other industries. Besides that, as this study is focused on CRM activity, respondents may have more positive evaluation. Practical implications Corporations are advised to improve their corporate social responsibility (CSR) communication strategies. These should rely on factual, sincere, easy-to-understand and appropriate communication to trigger moral identity in consumers. Because empathy is regarded as the core of human moral and emotional systems, corporations are advised to associate their charitable events with social emotions to strengthen consumer perceptions, enhance moral identity and promote prosocial behaviors. Originality/value This study verified the serial multiple mediating effect of empathy and moral identity in the relationship between consumer self-construal and responses to corporate CRM. Corporations are advised to improve their CSR communication strategies and public expression of moral actions to raise consumer empathy and moral identity, so as to improve consumer responses to CRM.
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Ma, Yanzhe. "Personalized Recommendation Evaluation of Credit Degree Based on New Hybrid Crow Search Algorithm for E-Commerce Live Industry Data Analysis." Journal of Sensors 2022 (September 27, 2022): 1–11. http://dx.doi.org/10.1155/2022/6023031.
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With the advent of the era of national live broadcast, the “live broadcast + e-commerce” model reconstructs “people, goods, and fields”, and merchants, platforms, and anchors create a new marketing system around consumers’ perceptions, attitudes, and emotions to enhance consumer willingness. E-commerce live broadcast ultimately brings back the core of marketing, according to retailers. The psychological contract in the live broadcast is a variable, and its commitment or breach will have an effect on the consumer attitude and consumer emotions. From the perspective of the consumer, stronger consumption motivation, content quality, Netflix charm, trust, and highly interactive consumer expectations must exist. Based on the above background, the understanding of business infrastructure in the digital economy era should also be dynamically adjusted in conjunction with the concept of new infrastructure and business innovation practices. This paper investigates personalized recommendation assessment of credit degree based on data analysis of the live e-commerce industry based on new hybrid crow search algorithm in this context, delves into the state of e-commerce in China today, offers a profound discussion on e-commerce as well as credit degree, and concludes the paper with a general summary.
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Semikalenova, A. I. "Problems in Determining the Consumer Value of a Software Product." Theory and Practice of Forensic Science 13, no. 4 (December 27, 2018): 130–34. http://dx.doi.org/10.30764/1819-2785-2018-13-4-130-134.
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The article discusses the problems of determining the cost of developing and deploying a software product in terms of formation of its consumer characteristics. Rationale is provided for the need to develop expert approaches in response to these problems. The author demonstrates the consumer goods origin of a software product, and defines the main provisions for recognizing it as a type of consumer product. When trying to establish the consumer properties and use value of a computer program, it should be treated as a complex multi-faceted object that warrants a comprehensive approach to forensic investigation, including computer forensics and consumer goods evaluation. Five stages of creating a software product are considered: pre-design planning, software design (architecture), writing the source code, building the executable program itself, and drafting software documentation for the final product. Groups of consumer properties formed at each stage are also defined.
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Svajdova, Lenka. "Consumer Behaviour during Pandemic of COVID-19." Journal of International Business Research and Marketing 6, no. 3 (2021): 34–37. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.63.3005.
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Knowledge of consumer behaviour is an important factor in the success of companies. Knowing how the consumer behaves and what factors influence him enables companies to manage the marketing mix, branding and communication more effectively with customers. Identifying the factors that affect consumers is sometimes very difficult to identify correctly, because very often they are internal factors.The current situation currently prevailing in global markets is mainly influenced by external factors – the COVID-19 pandemic and the effects of political and legislative steps and the economic situation. That is, the factors that both customers and retailers had to adapt to. The author aims to identify changes in consumer behaviour when buying basic products – food, drugstore goods, clothing and footwear and electronics during the pandemic of COVID-19. The aim of this article is based on analysis of primary, secondary data and marketing survey to identify changes in consumer behaviour because of political, legislative, and economic factors caused by the spread of illness COVID-19. The result will be the evaluation of changings in consumer behaviour because of the pandemic of COVID-19.
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Rebiazina, Vera, Anna Daviy, and Yana Karlova. "Marketing Metrics Usage by Russian FMCG (Fast Moving Consumer Goods) Companies." Moscow University Economics Bulletin 2016, no. 1 (February 28, 2016): 108–30. http://dx.doi.org/10.38050/01300105201616.
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The aim of the paper is to identify the characteristics of marketing metrics usage by Russian FMCG (Fast Moving Consumer Goods) companies. The article provides the definition of «marketing metrics» concept, examines the theoretical aspects of marketing metrics and develops their classification. The author analyzes the basic concepts of marketing assessment and approaches to the classification of marketing metrics. The empirical research is based on a mixed strategy approach. Two stages of in-depth interviews were fulfilled to investigate the marketing metrics usage by Russian FMCG companies. Drawing on the results of the empirical research, characteristics of the marketing metrics usage by Russian FMCG companies are identified: those related to specific metrics and those related to the organization of the evaluation process of marketing activity in companies. The results of the research not only expand the theoretical framework of marketing metrics in Russian FMCG market, but also can be used by the Russian FMCG companies to improve the systems of marketing activity assessment based on marketing metrics usage.
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Poměnková, Jitka, and Zuzana Toufarová. "Analysis of consumer behaviour when purchasing selected commodity groups concerning the effect of price, habit, discount and product characteristics." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 56, no. 6 (2008): 93–102. http://dx.doi.org/10.11118/actaun200856060093.
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The aim of the paper is consumer behaviour analysis when purchasing selected commodity groups concerning the effect of price, habit, discount and product characteristics. Analysis proceed from the Czech household marketing research, where 726 households were electronically questioned. As mentioned above, selected factors for the analysis were habit, products‘ characteristics, price and discount actions.Primary aim is to measure the correspondence of selected factors influence on consumer behaviour during purchase decision making process of selected commodity groups. Interpretation is based on two-tier evaluation. First level represents commodity groups distinction by the character of goods and subsequent evaluation of goods characteristics correspondence in accordance with each influencing factor. Second one represents behaviour of commodity group in cross-section of selected factors. For consumer behaviour analysis chi-square test was used. Before its application the data set (responses) was divided according to the ten-point scale into three interval’ groups.
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Popadynets, Nazariy, Viktoriya Bondarenko, Roma Staryk, Olha Chakii, and Olha Voitenko. "Reputation Evaluation of the Factors Regulating the Development of the Consumer Goods Market in the Region." Journal of Vasyl Stefanyk Precarpathian National University 8, no. 3 (November 10, 2021): 106–19. http://dx.doi.org/10.15330/jpnu.8.3.106-119.
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The article substantiates the essence of dysfunctions as a key phenomenon that leads to deformation or partial failure to perform functions by the subjects of the internal consumer market. The features of the influence of socio-economic factors investigated within the functioning efficiency of the regional food market. The evaluation of the influence for the food market factors in the region carried out by classifying the factors by the influence sphere and the regulation degree, assessing the influence of the food market factors on the main indicator models. These models contain indicators, despite the existing system of statistical observation in the region, studying the relationships between factors and indicators characterizing food market and identifying the results of dysfunctions. A block of socio-economic determinants of realizing the potential of the consumer (food) market in the region is proposed. Correlation analysis of factors affecting the food market and the volume of products sold (agriculture, food production, beverages) has been carried out. The authors built a system of correlation between the socio-economic factors of the food market and the export of agricultural products and the food industry in the region. A system of interrelation of socio-economic factors and their influence on the wholesale turnover of food products in the region proposed, as well as a system of interrelation of socio-economic factors with the resulting "gross regional product". The nature of the emergence and the essence of dysfunctions in the regulation of the consumer market development are concretized. The consequences of state regulation dysfunctions for the development of the consumer goods internal market are determined and characterized. The main dysfunctional factors of influence on the regulators of the regional market development grouped in the aspect of competitive markets.
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Subhojit, M., and I. Tajamul. "Indian consumer’s receptivity to Chinese products in ‘aatma nirbhar Bharath’ era." CARDIOMETRY, no. 23 (August 20, 2022): 519–28. http://dx.doi.org/10.18137/cardiometry.2022.23.519528.
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With the global supply chain being disrupted due to the covid-19 pandemic and India embroiled in border tension with China, the Prime Minister of India gave an emergency appeal for ‘Aatma Nirbhar Bharat’ (self-reliant India). Given these circumstances, it is purposeful to comprehend how the consumers of India differentiate between the Chinese products and the domestic alternatives in this post-pandemic era of Aatma Nirbhar Bharat, where there are many product categories for which there is no or very few domestic alternatives available. The current study inspects the relationship among consumer ethnocentrism, animosity, quality-evaluation of Chinese goods and perceived inadequacy of domestic alternatives, and their impact on Indian consumers’ purchase intention regarding Chinese goods. Structural equation modeling was adapted to experiment with the suggested sample. The research outputs indicate that the sentiments of animosity and the degree of ethnocentrism in consumers have a remarkable influence on the buying intention regarding Chinese goods even when no or very few domestic alternatives are available. It is also found from the results that the perceived inadequacy of domestic alternatives has no significant impact on the buying intention regarding Chinese goods.
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Fürst, Henrik. "Subordination and Legitimation of Self-Publishing: Shifting the Basis for Evaluation of Cultural Goods." Cultural Sociology 13, no. 4 (August 12, 2019): 483–502. http://dx.doi.org/10.1177/1749975519859698.
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A do-it-yourself culture and amateur production are significant features of creative industries. Self-publishing is an eloquent expression of these features. Self-publishers invest in and make decisions to publish their creative goods without the involvement of an established and external production company or publishing house. In creative industries, claims are made about the inferior quality of self-published works, creating a stigma for self-publishing. This article investigates the ways in which aspiring writers who are considering self-publishing, handle the tension between their aspiration to publish a book and the possible stigma of self-publishing. The study draws on an analysis of interviews with 59 writers who are considering self-publishing as an option or who have self-published a book. The aspiring writers are aware of the subordinate status of such publications and while some avoid self-publishing, others seek ways to establish and legitimise the quality of their work to avoid the stigma. Legitimisation is produced through the perception of a transitioning author role and by shifting the basis of evaluation of publishability to the consumer side in creative industries, to non-professional judgement, and to the experience of being published. The outcome of the decision to self-publish, and the underpinning culture for making such assessments, has consequences for how books and other cultural goods are currently produced and the type of cultural goods that reach consumers. The assessment of self-publishing as an option among writers exposes tensions and transformations in the evaluation of cultural goods in contemporary creative industries.
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Song, Hye-Joo, Jung-Wan Hong, and Yen-yoo You. "An Analysis of the Differences in Overseas Buyers’ Perception on Korean Consumer Products." Research in World Economy 11, no. 2 (May 23, 2020): 90. http://dx.doi.org/10.5430/rwe.v11n2p90.
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Background/Objectives: This study is about the difference of perception among overseas buyers who are interested in Korean consumer goods. The purpose of this study is to analyze whether there is a difference in price, quality, differentiation (uniqueness), reliability, and post-consultation intention for buyers to purchase representative consumer products in Korea.Methods/Statistical analysis: For the research method, we surveyed 420 overseas buyers who participated in the SME Consumer Goods Product Purchasing Meeting held in Seoul in 2019. 660 valid surveys were collected from infant, cosmetic, fashion, food and household buyers in Southeast Asia, China, Japan and other regions (Europe, USA, CIS). With SPSS22.0, we analyzed exploratory factors and reliability of Korean buyers’ characteristics and overseas buyers’ evaluation criteria for Korean companies and products. And, ANOVA was used to examine the difference in buyers’ awareness of consumer goods and product characteristic.Findings: According to the analysis results, there is a difference in recognition of price and trading intentions for the product group (baby goods, cosmetics, fashion goods, food and household goods, etc.) regardless of the buyer’s region. Therefore, price correlates with buying decisions and it can be seen that price influences trading decisions. However, there is no difference in perception in quality, differentiation and reliability, and we can see that the quality of consumer products in Korea is generally well received and high in reliability. On the other hand, buyers from different regions showed differences in perception in price, quality, and reliability, but there were no perception differences in product differentiation or intention to trade. Therefore, although prices, quality, and reliability are evaluated differently, it can be seen that there is a high willingness to trade in acknowledgment of product differentiation or uniqueness.Improvements/Applications: In the future, it is hoped that the research will be conducted only for buyers in Southeast Asian countries, and through this, it will be possible to establish marketing strategies by analyzing buyer tendency of each country in Southeast Asian countries. In addition, we hope to analyze more specific marketing points through research linking buyers’ evaluations with the performance of domestic companies.
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YURTSEVEN, Gülten, and Zehra MULUK. "The Practice of Service Quality: Hotel Case." Global Journal of Business, Economics and Management: Current Issues 6, no. 1 (October 25, 2016): 30. http://dx.doi.org/10.18844/gjbem.v6i1.974.
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The service sector differs from the goods sector with its own characteristics. The service quality has an abstract structure since the services include abstract qualities. Therefore "perceived service quality" term is used instead of the quality of service. Perceived service quality is the perception difference as a result of evaluation process in which the expectations of consumer about performance of service before use and the real service experience after use. Perceived service quality should meet or exceed the expectations of consumer to be considered as satisfactory. The satisfaction from service increases as the service quality increases and thus the demand of consumer to reuse the service increases. That is to say, ensuring the consumer satisfaction in the hotel administration has an important role for consumers to prefer the same enterprise and the enterprise ensuring the consumer satisfaction has a great advantage in competition or keeps itself out of the price competition by increasing its service quality in this sector including significant demand fluctuations. Thus, enterprises ensure the increased efficiency, reduced costs and continuous employment of personnel in the enterprise. Key Words: Total Quality Management (TKY), Hotel administrations, Quality
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Syrovátka, P., and L. Grega. "Analysis of methodological approaches to evaluation of complementary and substitution relationships in consumer demand for food." Agricultural Economics (Zemědělská ekonomika) 48, No. 10 (March 1, 2012): 456–62. http://dx.doi.org/10.17221/5352-agricecon.
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The article is focused on analysis of methodological approaches usable for the analysis of complementary and substitution relationships in consumer demand for food. Demand on food markets is mostly analysed using coefficients of cross elasticities. These coefficients reflect character and intensity of demand relationships of analysed foodstuffs. Besides this traditional approach, another methodological possibility is presented in the paper. This approach is based on correlation and paired regression analysis. Paired indices of determination and correlation, respectively paired regression parameters, may be also used to solve substitution and complementary relationships between the analysed food commodities. Moreover, this methodological approach can be used for analysis of complementary and substitution relationships between aggregate groups of goods, which is not possible if coefficients of indirect price elasticity of demand are used.
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Yiridoe, Emmanuel K., Samuel Bonti-Ankomah, and Ralph C. Martin. "Comparison of consumer perceptions and preference toward organic versus conventionally produced foods: A review and update of the literature." Renewable Agriculture and Food Systems 20, no. 4 (December 2005): 193–205. http://dx.doi.org/10.1079/raf2005113.
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AbstractGrowing interest in organic agriculture has prompted numerous studies that compare various aspects of organic and conventionally produced foods. This paper provides a comprehensive evaluation of empirical studies comparing organic products and conventionally grown alternatives. The emphasis is on key organic consumer demand and marketing issues, including: (1) the implications of an economic definition of organically grown food for consumer demand; (2) attributes that shoppers consider most when comparing organic with conventionally grown products; (3) level and characteristics of consumer knowledge and awareness about organic food; (4) assessment methods and characteristics of organic consumer attitudes and preferences; (5) size of price premium and characteristics of consumers’ willingness-to-pay for organic products; and (6) profile of organic consumers. Overall, although there is some knowledge and awareness about organic products, consumers are not consistent in their interpretation of what is organic. Secondly, while consumers typically understand the broad issues about organic foods, many tend not to understand the complexities and niceties of organic farming practices and organic food quality attributes. Uncertainty regarding the true attributes of organic, and skepticism about organic labels, part of which stems from reported cases of (inadvertent) mislabeling, and product misrepresentation, and partly because of nonuniform organic standards and certification procedures, may hold some consumers back from purchasing organic. Thirdly, concern for human health and safety, which is a key factor that influences consumer preference for organic food, is consistent with observed deterioration in human health over time and, therefore, motivates consumers to buy organic food as insurance and/or investment in health. Fourthly, the proportion of consumers who are willing to pay a price premium for organic food decreases with premium level. On the other hand, premiums tend to increase with (combinations of) preferred attributes. In addition, demand tends to depend more on the price differential with respect to conventionally grown products, than on actual price. In contrast to sensitivity of demand to changes in price, income elasticity of demand for organic foods is generally small. Finally, it is important for policy analysts and researchers to note that organic fresh fruits and vegetables currently dominate the organic consumer's food basket. Furthermore, it is not clear whether frequent buyers consider particular organic products (e.g., organic meat) as normal goods, or if consumers consider such products as luxury goods.
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Raj, K. Antony Arokia Durai, Balasubramanian Kanagasabapathi, Suyashi Shrivastava, Kunal Krishnan, and Mitul Shah. "Performance evaluation of Adstock models using market drivers in the consumer packaged goods (CPG) industry." International Journal of Electronic Marketing and Retailing 5, no. 2 (2012): 173. http://dx.doi.org/10.1504/ijemr.2012.051031.
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Williams, Colin C., and Jan Windebank. "Acquiring goods and services in lower income populations: an evaluation of consumer behaviour and preferences." International Journal of Retail & Distribution Management 29, no. 1 (January 2001): 16–24. http://dx.doi.org/10.1108/09590550110366325.
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Moolla, Ahmed I., and Christo A. Bisschoff. "Empirical Evaluation of a Model That Measures the Brand Loyalty for Fast Moving Consumer Goods." Journal of Social Sciences 32, no. 3 (September 2012): 341–55. http://dx.doi.org/10.1080/09718923.2012.11893078.
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Li, Lusi, Liuliu Fu, and Wenlu Zhang. "Impact of Text Diversity on Review Helpfulness: A Topic Modeling Approach." Interdisciplinary Journal of Information, Knowledge, and Management 17 (2022): 087–100. http://dx.doi.org/10.28945/4922.
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Aim/Purpose: In this study, we aim to investigate the impact of an important characteristic of textual reviews – the diversity of the review content on review helpfulness. Background: Consumer-generated reviews are an essential format of online Word-of-Month that help customers reduce uncertainty and information asymmetry. However, not all reviews are equally helpful as reflected by the varying number of helpfulness votes received by reviews. From consumers’ perspective, what kind of content is more effective and useful for making purchase decisions is unclear. Methodology: We use a data set consisting of consumer reviews for laptop products on Amazon from 2014 to 2018. A topic modeling technique is implemented to unveil the hidden topics embedded in the reviews. Based on the extracted topics, we compute the text diversity score of each review. The diversity score measures how diverse the content in a review is compared to other reviews. Contribution: In the literature, studies have examined various factors that can influence review helpfulness. However, studies that emphasized the information value of textual reviews are limited. Our study contributes to the extant literature of online word-of-mouth by establishing the connection between the diversity of the review content and consumer perceived helpfulness. Findings: Empirical results show that text diversity plays an important role in consumers’ evaluation of whether the review is helpful. Reviews that contain more diverse content tend to be more helpful to consumers. Moreover, we find a negative interaction effect between text diversity and the text depth. This result suggests that text depth and text diversity have a substitution effect. When a review contains more in-depth content, the impact of text diversity is weakened. Recommendations for Practitioners: For consumers to quickly find the informative reviews, platforms should incorporate measures such as text diversity in the ranking algorithms to rank consumer reviews. Future Research: Future study can extend the current research by examine the impact of text diversity for experienced goods and compare the results with search goods.
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Kanwal Iqbal Khan, Shahid Mahmood, Muzammil Iqbal. "Effect of Store Environment, Perceived Crowdedness, and Perceived Noisiness on Consumer Buying Behavior Through Brand Attachment." NUML International Journal of Business & Management 16, no. 2 (March 8, 2022): 37–69. http://dx.doi.org/10.52015/nijbm.v16i2.72.
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Consumer buying behavior is becoming a key component in marketing where individuals search, select, use, and dispose off goods to satisfy their needs and wants. In the current competitive environment, cutthroat competition exists in the retail industry due to the development of social media channels. Now the success of a retail business is based on its ability to understand consumers' buying behavior. Therefore, the retail industry focuses on the factors and preferences that affect buying behaviors. Previously, crowdedness in shopping stores may lessen consumers' evaluation of products and decrease their satisfaction. However, recent research proved that crowdedness could significantly affect buying behavior. This study is conducted to check the role of the store environment, perceived crowdedness, and perceived noisiness on consumers buying behavior. We have conducted two surveys for this study. First, identify the top five popular brands in the clothing industry, and, secondly, the determinants of consumer's buying behavior were tested through a sample of 311 respondents. Results show that both store environment and perceived crowdedness affect brand attachment, whereas brand attachment mediates the relationships between store environment, perceived noisiness, perceived crowdedness, and consumer buying behavior. The results will assist future researchers and policymakers in devising marketing strategies by considering the determinants of consumer buying behavior.
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Shumilo, Yana. "Conceptual provisions of the mechanism of reflexive control of consumer behavior in the marketing activities of enterprises." Economy of Industry 1, no. 97 (April 11, 2022): 103–17. http://dx.doi.org/10.15407/econindustry2022.01.103.
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Methodological approaches are studied and conceptual provisions of the mechanism of reflective management of consumer behavior in marketing activities of enterprises are proposed, which involve identifying reflective components of consumer behavior in the decision-making process on product acquisition, formation and implementation of reflective control influences. The method of identifying reflective components of consumer behavior in marketing activities of enterprises, in particular – the factors influencing the likelihood of consumer inheritance in the decision to purchase products, based on the conclusions of neurobiological researches by V. Klyucharev and improved method of multifactorial researches by R. Cattell. A distinctive feature of the improved R. Cattell’s method is the interpretation of questionnaires to determine the reflective components of consumer behavior in the decision to purchase a product, including the level of emotional instability, conformism, introversion, awareness and evaluation of decision-making time. reflexive control influences to increase product sales. The formalization of key reflexive components is carried out and the sequence of stages of realization of the mechanism of reflexive management of behavior of consumers in marketing activity of the enterprises is resulted. To implement the conceptual provisions of the mechanism of reflective management of consumer behavior in marketing activities of a company proposed to use a modified model "advertising of goods" by A. Chkhartishvili aimed at profit maximization, which, unlike existing, uses reflective components of consumer behavior in the purchase decision products, in particular – the tendency of consumers to imitate. The application of the model will increase the efficiency and validity of management decisions to manage consumer behavior to enhance the competitive advantages of the enterprise.
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LOZOVSKA, Hanna, Aliona LAZUTKINA, and Lesia DONETS. "TARGET ADVERTISING AS A TOOL OF ADVERTISING MANAGEMENT AND EVALUATION OF ITS EFFECTIVENESS INDICATORS." Ukrainian Journal of Applied Economics 5, no. 4 (December 2, 2020): 184–91. http://dx.doi.org/10.36887/2415-8453-2020-4-21.
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Introduction. Studies have shown that despite the fact that advertising management tools, including tools for promoting goods on the Internet have a high degree of development in the scientific works, many problems caused by the new economic conditions have not yet been reflected in them. Assessing the effectiveness of the use of various online advertising tools and the feasibility of their use for specific types of consumer goods has become extremely relevant for many businesses affected by the 2020 crisis. The purpose of this article is research of target advertising as a tool of advertising management and evaluation of its effectiveness. Results. In this article, such an advertising management tool as target advertising was analyzed, key indicators of its effectiveness were evaluated in social networks Facebook and Instagram in different periods of 2020 on the example of Instagram-women's shoe store, as well as the impact on these indicators of 2020 crisis and quarantine measures, which were introduced in Ukraine during the year. The dynamics of such indicators as the cost of a click on the ad, the cost of 1000 ad impressions, the cost of the order, etc. The dynamics of such indicators as cost of 1000 impressions of an advertisement, cost of a click (transition on advertising), CRT (click-through rate) and cost of one order of goods are analyzed. The analysis was conducted in different periods of 2020: before quarantine, in the spring, during quarantine, after quarantine. The vector of attention in the article is aimed at determining the causes and factors that caused significant fluctuations in the effectiveness of consumer goods advertising on social networks. Conclusions. The Internet as a media channel is characterized by high efficiency due to the significant spread and the ability to attract the target audience. Target advertising is one of the most effective tools of advertising management, as it focuses on the interests, habits, tastes and preferences of the target audience. Thus, it demonstrates its high efficiency, especially in the context of the COVID-19 pandemic, when most consumers shop online. Keywords: marketing, advertising management, online advertising, target advertising, social networks, key performance indicators, cost per click, cost per 1000 impressions.
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Brönneke, Tobias. "Premature Obsolescence: Suggestions for Legislative Counter-measures in German and European Sales & Consumer Law." Journal for European Environmental & Planning Law 14, no. 3-4 (December 6, 2017): 361–72. http://dx.doi.org/10.1163/18760104-01403006.
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Obsolescence – the premature wear and tear of products – is currently a considered topic. There have been a number of recent developments in this area: the European Consumer Organisation (beuc) has recently launched a flagship campaign on durable goods; the European Economic and Social Committee delivered an own-initiative opinion;, the German Environment Protection Agency (uba) has commissioned two comprehensive studies concerning this issue; the European Commission has suggested a Directive on certain areas relating to contracts for online and other distance sales of goods; and, a law providing explicitly for criminal prosecution of planned obsolescence has been recently enacted in France. This article uses the planned evaluation and review of Directive 1999/44/ec as an opportunity to examine what legislative measures could be adopted to counteract premature wear and tear of consumer goods. The author argues for a new system based on existing warranty rights and the norms of the European product legislation, which will generate consumer- and environment-friendly results, whilst also providing flexible measures for the industry.
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Cruz, Rebeca, Vânia Pereira, Teresa Pinho, Isabel M. P. L. V. O. Ferreira, Carla Novais, and Susana Casal. "Safety and Quality of Canned Sardines after Opening: A Shelf-Stability Study." Foods 11, no. 7 (March 29, 2022): 991. http://dx.doi.org/10.3390/foods11070991.
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This study aimed to define the shelf life of canned sardines after opening to increase consumer awareness of their quality and safety and reduce food waste. For this purpose, canned sardines (Sardina pilchardus) packed with different sauces were opened and stored at 4 °C for 7 days. Microbiological, sensorial, physical and chemical stability was monitored daily by standard methodologies. Results show that the overall quality and safety are highly dependent on the sauce type. To preserve their full quality, sardines in brine and in vegetable oil should be consumed up to 1 day after opening, while sardines in tomato sauce were stable for up to 3 days, although none were considered nonedible up to the 7th day. Many parameters demonstrated statistical differences and correlations with storage, although they were not as decisive as sensory evaluation. This integrated approach should be adopted by the food industry and regulating authorities to provide information to consumers regarding the quality and safety of handled goods.
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Yanti, Yanti, Zulfanahri Zulfanahri, Meyli Monica Yohanes, and Vinsencia Vinny Monica. "Evaluasi Proses Bisnis Material Management Berbasis Sap: Studi Kasus pada Perusahaan Consumer Goods." ComTech: Computer, Mathematics and Engineering Applications 4, no. 2 (December 31, 2013): 1301. http://dx.doi.org/10.21512/comtech.v4i2.2662.
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This study analyzes and evaluates materials management processes running on a consumer goods company to find gaps between the needs of users and the SAP system used. This study aims to provide solutions and recommendations on the gap and to identify possible emerging risks. Analysis uses fit/gap Analysis. Itdescribes the evaluation results of the functions of SAP management material module used by the company. Therefore, we can identify what functions are not used optimally. Meanwhile, risk analysis method identifies the risks that can arise if the recommendations are not implemented. The results obtained from this study are recommendations and solutions that can be used by company to use SAP system function more optimally and in accordance with user’s needs. The conclusions that can be drawn is that the company must optimize the use of SAP system functions that have been implemented so that business processes can be run effectively and efficiently.
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Ejsmont, Wiktor, and Marek Biernacki. "Application of the Free Tangent Law in Quantification of Household Satisfaction from Durable Consumer Goods." Entropy 23, no. 9 (August 26, 2021): 1109. http://dx.doi.org/10.3390/e23091109.
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This paper presents a postulate for a new approach in the measurement of households’ satisfaction from durable consumer goods, based on a modified inflation expectation measurement method used in survey research. The authors examine the application of a three-step qualitative evaluation, followed by the quantification of responses using a modified Carlson and Parkin method adopted in the context of the free tangent law.
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Huang, Yuwen. "Influence of Cultural Differences on the Establishment of Consumer Trust in a Socialized Cross-Border E-Commerce." Mobile Information Systems 2022 (April 25, 2022): 1–7. http://dx.doi.org/10.1155/2022/9952335.
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This research paper examines the necessity of identifying cultural issues in online globalization and emphasizes that payment and logistic systems, as well as language, are the most important variables that any company should consider during their online globalization process. With the rapid development of the network and the continuous integration of the world economy, cross-border e-commerce has become more important and convenient. However, there are a number of electronic transaction problems that hinder the smooth functioning of this concept, thus creating distrust between the parties to the transaction, such as non-delivery, inaccurate quantities of goods, fraudulent transactions and low-quality goods, which are related to cultural differences, quality problems of the goods themselves and many other aspects. There is huge room for cross-border e-commerce development, and there are trust problems such as fraud and false transactions in all development processes. Based on the factors of cultural differences and consumer trust, this paper establishes an evaluation model of consumer trust in cross-border e-commerce, including honesty, goodwill, and ability. This article uses deep learning to establish a credit evaluation model, analyzes credit evaluation indicators, and obtains the factors that affect cross-border trade under different cultures through experimental testing and analysis.
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Huang, Yuwen. "Influence of Cultural Differences on the Establishment of Consumer Trust in a Socialized Cross-Border E-Commerce." Mobile Information Systems 2022 (April 25, 2022): 1–7. http://dx.doi.org/10.1155/2022/9952335.
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This research paper examines the necessity of identifying cultural issues in online globalization and emphasizes that payment and logistic systems, as well as language, are the most important variables that any company should consider during their online globalization process. With the rapid development of the network and the continuous integration of the world economy, cross-border e-commerce has become more important and convenient. However, there are a number of electronic transaction problems that hinder the smooth functioning of this concept, thus creating distrust between the parties to the transaction, such as non-delivery, inaccurate quantities of goods, fraudulent transactions and low-quality goods, which are related to cultural differences, quality problems of the goods themselves and many other aspects. There is huge room for cross-border e-commerce development, and there are trust problems such as fraud and false transactions in all development processes. Based on the factors of cultural differences and consumer trust, this paper establishes an evaluation model of consumer trust in cross-border e-commerce, including honesty, goodwill, and ability. This article uses deep learning to establish a credit evaluation model, analyzes credit evaluation indicators, and obtains the factors that affect cross-border trade under different cultures through experimental testing and analysis.
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Baranchenko, Ye, H. Aksom, O. Zhylinska, S. Firsova, and D. Datskova. "Inbound Marketing: Practical Aspects of Promoting Goods and Services in E-commerce." Marketing and Management of Innovations, no. 4 (2019): 308–20. http://dx.doi.org/10.21272/mmi.2019.4-24.
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This paper summarizes the features of the functioning of e-commerce in Ukraine. It has been proven that the activity of e-shops as important subjects of the e-commerce market is under-regulated. This leads to consumer dissatisfaction with service quality in the online environment. The necessity of criteria creation was shown, which give them opportunities to e-shops management improve their service and enhance the level of satisfaction of target consumers, primarily based on the effective use of the newest method of promoting goods and services in e-commerce - inbound marketing on the example of infant nutrition. Rating evaluation of functional characteristics of infant nutrition e-shops was done using methods of multicriteria analysis, namely the COPRAS method. It is determined that the functionality and convenience of the e-shop are the main criteria that shape their competitive advantage. The focus of the paper is concentrated on the building rationale for promotion e-shops with the latest inbound marketing techniques. Peculiarities of using different inbound marketing tools on each stage were defined, which implicate a change of Internet-user status from visitor to promoter. An example of evaluating existing alternatives for promoting e-shop (inbound marketing, outbound marketing, or no promotion, in general, was provided). In particular, the decision-making process for choosing promotional tools for infant nutrition e-shop was schematized with the basis of alternatives evaluation by using one of the most common decision-making tools – decision tree. The economic effectiveness of using inbound marketing tools in comparison with outbound marketing tools was proven. The proposed methodological approach can be used by e-shop management for substantiation of management decisions on optimization of goods and services promotion and will increase the loyalty of target audience and popularize brands in e-commerce. Keywords: COPRAS method, decision-tree, e-commerce, e-shop, inbound marketing, infant nutrition, lead, outbound marketing, promotion.
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Munifatussa'idah, Asma', and Sulaeman Sulaeman. "How Does Muslim Consumer Interest the Implementation of Islamic Consumption Behaviour during The Covid-19 Pandemic?" Ihtifaz: Journal of Islamic Economics, Finance, and Banking 4, no. 2 (April 26, 2022): 111–29. http://dx.doi.org/10.12928/ijiefb.v4i2.2934.
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Introduction: The implementation of the Islamic consumption behaviour is applying consumption actions or behaviors under Islamic principles. The application of Islamic consumption is influenced by the motivation and interest of a person to get satisfaction with goods/services. Purpose: This research paper aims to analyze the influence of Muslim Consumer Interest in halal goods/services on the implementation of Islamic Consumption Behavior. Methodology: The analytical method used quantitative analysis of primary data with non-probability sampling techniques. A total of 110 respondents were surveyed through an online questionnaire on the Muslim consumer in Semarang. The analysis model using a linear regression model. Findings: The results in this study showed the consumption of halal goods/services by Muslim Consumer Interest (CI) has a positive and significant influence toward the implementation of Islamic Consumption Behavior (ICB) in Semarang. The results of this study have implications for the government and regional policymakers, especially in Semarang, as evaluation materials and policies for campaigning the Islamic consumption behavior program. In addition, this study also contribute to the existing literature and add to the study of Islamic consumption theory based on a quantitative analysis approach. Paper Type: Research Article
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Munifatussa'idah, Asma', and Sulaeman Sulaeman. "How Does Muslim Consumer Interest the Implementation of Islamic Consumption Behaviour during The Covid-19 Pandemic?" Ihtifaz: Journal of Islamic Economics, Finance, and Banking 4, no. 2 (April 26, 2022): 111–29. http://dx.doi.org/10.12928/ijiefb.v4i2.2934.
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Introduction: The implementation of the Islamic consumption behaviour is applying consumption actions or behaviors under Islamic principles. The application of Islamic consumption is influenced by the motivation and interest of a person to get satisfaction with goods/services. Purpose: This research paper aims to analyze the influence of Muslim Consumer Interest in halal goods/services on the implementation of Islamic Consumption Behavior. Methodology: The analytical method used quantitative analysis of primary data with non-probability sampling techniques. A total of 110 respondents were surveyed through an online questionnaire on the Muslim consumer in Semarang. The analysis model using a linear regression model. Findings: The results in this study showed the consumption of halal goods/services by Muslim Consumer Interest (CI) has a positive and significant influence toward the implementation of Islamic Consumption Behavior (ICB) in Semarang. The results of this study have implications for the government and regional policymakers, especially in Semarang, as evaluation materials and policies for campaigning the Islamic consumption behavior program. In addition, this study also contribute to the existing literature and add to the study of Islamic consumption theory based on a quantitative analysis approach. Paper Type: Research Article
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Yuliawati, Evi, and Clora Widya Brilliana. "Linkages analysis risk factors of the return process in logistics fast moving consumer goods." Jurnal Sistem dan Manajemen Industri 6, no. 2 (October 1, 2022): 198–10. http://dx.doi.org/10.30656/jsmi.v6i2.4736.
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This study analyzed the linkage of risk factors in the return process of fast-moving consumer good (FMCG) logistics systems. The risk of returning products due to expired, near expiration, order errors and bad stock (damaged) haunts sustainable supply chains in the industry. In four business processes, warehousing, transport/distribution, production/supply and order processing identified twenty-two risk factors that cause the return process. The decision-making and trial evaluation laboratory (DEMATEL) method helps decision-makers simplify causal relationships between twenty-two complex risk factors. Through the depiction of the matrix and the network relationship map, twelve risk factors entered the dispatcher group, namely risk factors that can affect other risk factors that impact the return process on the FMCG logistics system. The result becomes a reference for decision makers to prioritize risk factors management that have a relationship with other risk factors, because the impact obtained will be maximal.
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Yu, Jo-Hung, Hsiao-Hsien Lin, Yu-Chih Lo, Kuan-Chieh Tseng, and Chin-Hsien Hsu. "Research on Sustainable Development Evaluation of Reservoir Water Source Area in Island Area." Water 13, no. 8 (April 20, 2021): 1130. http://dx.doi.org/10.3390/w13081130.
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This study takes Taiwan’s Sun Moon Lake Reservoir as the research object to discuss the sustainable development decision-making of the reservoir water source area in the island area. The grounded theory was adopted to construct the framework; 835 questionnaires were analyzed by statistical test; 10 interviewees’ feelings were collected through interviews and discussions, and multiple verification methods were used for exploration. Conclusion: The study found that the current development of the reservoir water source area of the outlying islands has brought much garbage; affecting the quality of the natural environment; lake; and water source; caused the disappearance of distinctive culture and architecture. The poor interaction between businesses and communities has led to an overlap in the types of industries, consumer goods, attractions and a lack of transportation and medical facilities, affecting people’s desire to travel. The government’s future decisions include: Increasing the variety of consumer goods; improving medical and transportation facilities; preserving unique culture and architecture; linking foreign-invested enterprises with community interactivity; enhancing local people’s interaction; and compensating for the deficiencies in human resources for industrial development are the key points for future improvement of the reservoir water source area of the outlying islands.
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Chaomeng, Gao, and Wang Yonggang. "Analysis of Brand Visual Design Based on Collaborative Filtering Algorithm." Discrete Dynamics in Nature and Society 2022 (January 13, 2022): 1–8. http://dx.doi.org/10.1155/2022/8235966.
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With the continuous development of China’s social economy, the competitiveness of brand market is gradually increasing. In order to improve their own level in brand building, major enterprises gradually explore and study visual communication design. Brand visual design has also received more and more attention. Building a complete and rich visual design system can improve the brand level and attract users to consume. Based on the abovementioned situation, this paper proposes to use collaborative filtering algorithm to analyze and study brand visual design. Firstly, a solution is proposed to solve the problem of low accuracy of general recommendation algorithm in brand goods. Collaborative filtering algorithm is used to analyze the visual communication design process of enterprise brand. Research on personalized image design according to consumers’ trust and recognition of brand design is conducted. In traditional craft brand visual design, we mainly study the impact of image design on consumer behavior. The brand loyalty model is used to predict and analyze the visual design effect. Also, the user’s evaluation coefficient is taken as the expression of brand visual design recognition. Finally, the collaborative filtering algorithm is optimized to improve the consumer similarity based on the original algorithm. The results show that the brand visual design using collaborative filtering algorithm can help enterprises obtain greater benefits in their own brand construction. It provides effective data help in the development of traditional craft brands.
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Ardielli, Eva, and Jiří Bečica. "Multi-criteria Evaluation of the State of Professional Theatres in the Czech Republic in Terms of Mixed Public Goods Provided to the Citizens." Review of Economic Perspectives 18, no. 2 (June 1, 2018): 155–76. http://dx.doi.org/10.2478/revecp-2018-0009.
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Abstract The provision of public goods is an important aspect of public sector management, and it is a subject of specific conditions. Public Goods should be provided efficiently and in accordance to consumer demand and should meet the provider's political and financial priorities as well as other obligatory commitments. An important role also play the citizens that are increasingly appealing on the provision of high-quality, accessible and cost-effective public goods in line with the principle of “value for money”. The evaluation of the provided public goods is, therefore, a topical issue. A particular case would be the provision of mixed public goods. This article deals with the topic of evaluation of mixed public goods provided in the cultural sector, specifically in the field of theatres. The basis of the economic value of cultural goods (products) and services is their rarity and utility value. Major difficulties are associated with the evaluation of freely available cultural goods or cultural services provided for non-equivalent admissions. Cultural goods often are of a high spiritual value in the eyes of the public, but, at the same time, their financial value is low. The aim of the paper is to evaluate the level of mixed public goods provided by Czech professional theatres from the perspective of technical and financial availability to citizens. For the assessment of the level of provided cultural goods, the multi-criteria evaluation method WSA is used. In terms of technical and financial aspects, the results of the research demonstrate a great variability across organizations associated in the Professional Theatres Association. The organizations are ranked according to the level of provided mixed public goods from best to worst.
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Kumar, Prashant, Michael Polonsky, Yogesh K. Dwivedi, and Arpan Kar. "Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge." European Journal of Marketing 55, no. 7 (March 11, 2021): 2037–71. http://dx.doi.org/10.1108/ejm-10-2019-0808.
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Purpose This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether this is mediated by green brand credibility. It also examines the moderating effects of eco-label credibility and consumer knowledge on green information quality dimensions and green brand credibility relationships. Design/methodology/approach Using a structured questionnaire on environmentally-friendly electrical goods/electronics, cosmetic and apparel product advertisements, involving an elaboration task, this study collected usable data from 1,282 Indian consumers across 50 cities. It also undertook an assessment for three different product groups using structural equation modelling to examine proposed hypotheses and assessed moderated mediation using the Hays process model. Findings The study indicates that: green brand credibility mediates the effects of green information quality dimensions on green brand evaluation; consumer knowledge moderates the effects of persuasiveness and completeness on green brand credibility and eco-label credibility moderates the effects of persuasiveness and credibility on green brand credibility. Research limitations/implications In green information processing, this study supports the relevance of the elaboration likelihood model and the mediation effect of green brand credibility. It also presents evidence that credible eco-labels enhance green information processing. While the results are broadly consistent across the three product categories, the results may only generalizable to the environmentally-aware urban populations. Practical implications Help brand managers to design advertisements that add brand credibility in environmentally-aware urban markets. Originality/value It helps to define green information quality and the interacting effects of eco-label credibility and consumer knowledge in green information processing.
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Kostyuchenko, N., and A. Zakorko. "TRANSNATIONAL COMPANIES’ STRATEGIC PLANNING IN THE CONTEXT OF THE GLOBAL SUSTAINABLE DEVELOPMENT GOALS." Vìsnik Sumsʹkogo deržavnogo unìversitetu, no. 4 (2019): 114–22. http://dx.doi.org/10.21272/1817-9215.2019.4-15.
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The paper is dedicated to the investigation of the impact of the Global Sustainable Development Goals on the strategic planning of transnational corporations and their competitiveness. The object of the paper is transnational corporations in the sector of fast-moving consumer goods, particularly: Danone S.A., Kraft Heinz, PepsiCo Inc., the Coca Cola company, Unilever PLC, P&G, Johnson& Johnson, Mondelez International, Nestle S.A., Philip Morris International, British American Tobacco. The article focuses on analysis of fast-moving consumer goods’ sector and examines the relevance of the companies’ activities to the Global Sustainable Development Goals. The role of “green” investments for competitiveness of transnational corporations has been identified. The information base of the paper is the United Nations’ information materials, Forbes information resources, the statistical data of NASDAQ, publications of famous audit and consulting companies (Deloitte, KPMG, PwC), transnational companies’ official reports, and scientific papers of Ukrainian and foreign researches. A rank of scientific research methods was applied in the paper: descriptive method - for general analysis of transnational companies’ strategic planning; analytical method and comparative method - for evaluation and analysis of transnational corporations’ stock prices and market capitalization in the fast-moving consumer goods’ sector; system analysis - for identification of the key characteristics of strategic planning of transnational corporations in the context of the Global Sustainable Development Goals. The authors propose recommendations that can be used while creating strategies for the development of international companies, including transnational corporations, as well as while analyzing the compliance of existing companies' strategies with the Global Sustainable Development Goals. Keywords: fast-moving consumer goods’ market, Global Report Initiative, Global Sustainable Development Goals, strategic planning, transnational corporations.
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Iswandi, Iswandi. "Analisis Pengaruh Manajemen Modal Kerja terhadap Profitabilitas dalam Industri Consumer Goods yang Terdaftar di Bursa Efek Indonesia." Binus Business Review 3, no. 1 (May 31, 2012): 183. http://dx.doi.org/10.21512/bbr.v3i1.1431.
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In this paper we evaluate the relathionship between working capital management and corporate profitability. We used a sample of 29 companies in consumer goods industry listed in the Bursa Efek Indonesia for the period of 2006 – 2008. The results of the evaluation showed that there is statistical significance between profitability, measured through gross profit, and the cash conversion cycle. Empirical findings show that NDAR, NDI, NDAP affect firm profitability negatively, while CCC affects firm profitability positively.
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Kozlova, A. A. "ANALYSIS OF GROUPS OF COMPETITIVENESS INDICATORS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 1, no. 2 (2022): 49–53. http://dx.doi.org/10.36871/ek.up.p.r.2022.02.01.006.
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This article covers the topic of the analysis of groups of indicators of competitiveness of the product (chips of natural potato flavor "Dorblu cheese") of the company Bon Giorno. The article presents the calculation of weighting coefficients, which is made by two methods such as: the method of point estimation and the expert method. Seven expert groups took part in determining the evaluation of consumer properties and quality indicators of the goods. In the course of the study, the following recommendations were made: to improve the product quality level, to expand the consumer segment, to increase the company's competitive growth in the market. And also the main groups of factors influencing the consumer's decision to purchase goods were determined, as it is the buyers who form the demand for one or another product in the market.
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Dean, Dwane Hal, and Abhijit Biswas. "Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services." Journal of Advertising 30, no. 4 (December 2001): 41–57. http://dx.doi.org/10.1080/00913367.2001.10673650.
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Pitelin, Anatoliy С. "The Evaluation of Production Growth and Inflation under Stimulating the Consumer Demand." Economics of Contemporary Russia, no. 2 (August 3, 2020): 57–67. http://dx.doi.org/10.33293/1609-1442-2020-2(89)-57-67.
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This article informs about the results of a model experiment conducted at the inter-industry level. The experiment was intended to quantify the growth of gross domestic product resulted from the possible implementation of the Government's financial support program for the poorest people. The possible increase in the inflation rate was taken into account and assessed. The experiment on the model was constructed on the basis of reporting inter-industry balances of 2003, 2014 and 2015, including the division of used products into imported and domestic. The simulated process implied such forms of financial support for poor citizens, which initially lead to an increase in demand mainly (or even exclusively) for domestic products. And then, as the increased demand increases the volume of domestic production and, accordingly, increases the incomes of all segments of the population, the demand for imported products also begins to increase. At the same time as consumption is increasing, there is also an increase in investment due to the increase in corporate revenues and the persistence of all established inter-industry links and basic national economic proportions. Model calculations that reproduce the described process were conducted in several scenarios, involving variations in both the structure of sponsored consumption and the reaction of consumers and producers to the appearance of additional income. The most realistic and preferable (from the economic point of view) variants were considered. The main result of the work done can be considered the following results. First, the experiments found that the greatest economic impact occurs, when financing the additional demand stimulates the growth of domestic production, primarily in the consumer goods (light) and food industries. The most important outcome is that: it is possible to use such methods of stimulating consumer demand. And most importantly, it is possible to use such methods of stimulating consumer demand, in which the emerging growth of gross domestic product significantly exceeds the costs incurred by the state.