Journal articles on the topic 'Consumer goods Environmental aspects Victoria'

Increasing attention is being paid to packaging, a component of product in the marketing mix. It is being recognized that packaging is important not only from a functional viewpoint, but also in terms of marketing to the customer. One of the constraints on packaging is environmental issues. These are becoming increasingly important internationally, from both a legislative and consumer perspective. In this study the perceptions of the members of the packaging value chain as regards the functional, marketing and environmental issues surrounding packaging are examined. It is found that functional aspects appear to be the most important, followed by marketing aspects. Environmental concerns are rated as unimportant. This is despite evidence that these issues should be regarded with increasing importance based on international trends. However, the relative importance of environmental packaging issues is greatest amongst raw-material suppliers, followed by packaging and fast moving consumer goods (FMCG) suppliers. Retailers have the least interest.

The article stresses the difference between objective presence and subjective perception of information by economic agents. The author considers some psycho-physiological aspects of information perception which are directly connected with the processes of economic decision-making. The article also discusses theoretical problems of modeling the perception of information about prices and quantities of goods and services on the part of consumers. Interval approach for uncertainty description is offered, the general consumer choice problem in case of interval uncertainty is formulated, and some practical issues in market price formation, the role of savings and macroeconomic equilibrium are discussed.

Introduction. Nowadays, the market reforms on the consumer market are being actively discussed from the viewpoint of numerous dysfunctions that used to emerge and continue emerging. Therefore, there is a logical question of how the regulations in Ukraine have contributed thereto, and how efficient, logical, and well-timed they have been, etc. Hence, the complex methodological research of the system of public regulation of the domestic consumer goods market and finding the directions of improving its regulation are of urgent need. The paper aims to determine the methodological foundations of researching the domestic consumer goods market and the grounds of its regulation. Results. The paper analyzes a range of scientific publications that can be the basis to making a conclusion that determining the scientific paradigm that has the worldview function and emphasizes the most essential problems of the issue examined by the scientists is among the important methodological aspects of scientific opinions’ research. The paper defines that the nature of methodological research lies in determining the functional practices and trends of the development of certain economic phenomena, and in our case – the development of the domestic consumer goods market and its regulation tools. The forming of the developed domestic consumer goods market is confirmed to be totally impossible without the scientific substantiation of the selection of priority development directions in determining the goals and tasks of the public policy directed at adjusting the market processes. In such cases, the scientific diagnostics of the domestic consumer goods market condition should be applied, and on this basis, the processes on the market should be monitored. Conclusions. The paper suggests a logical-structural scheme to research the domestic consumer goods market and approaches to its regulation. The theoretical-analytical and recommending sections are allocated to disclose our view over the contemporary conceptual and methodological approaches and to offer suggestions on the improvement of the set of tools of domestic consumer goods market’s public regulation. Key words: domestic market, consumer goods, methodology, economic research, public regulation.

In this paper I attempt to develop understanding of commodification and consumption by relating ideas from the moral philosophy of Adam Smith and Alasdair MacIntyre to recent research on consumer culture by Pierre Bourdieu and Daniel Miller. I focus on how commodification affects how people value things, practices, themselves, and others. It is argued that, although traditional critiques of consumer culture have often been both elitist and weakly supported empirically, some of their normative distinctions can be used to illuminate more positive aspects of consumption. In particular, the distinction between internal and external goods enables us to appreciate that much consumption is not primarily a form of status seeking but a means to the development of skills, achievements, commitments, and relationships which have value regardless of whether they bring participants external rewards. Although Bourdieu's analysis of inequalities and the struggles of the social field misses this distinction, use of it helps to illuminate how the struggles are for internal goods as well as for status and power. Finally, by reference to recent work by Miller on altruistic shopping, I question the common related criticism of consumer culture as individualistic, and conclude.

Modern society faces new challenges due to the development of technology, economy, level of consumption. The article deals with the legal aspects of counteraction to the strategy of unscrupulous manufacturers for deliberate programming of technical defects of the goods, leading to the need to replace it immediately at the end of the warranty period. This strategy has significant implications for public health, social and environmental security. The objectives of the work are studying the actual problems of planned obsolescence of products, the search for its essence, principles and features. The author identifies legislative and law enforcement practice formed by the European Union and different countries in this area. The analysis of law in other countries allows to state the tendency of shift of emphasis from private law methods of protection of consumer and social rights to public law methods, to wider use of a number of coercive instruments. Rethinking the balance of private, public and public interests led to the author’s proposal to develop a holistic concept of legal regulation of civil law relations. As a result of the article, the directions for improving various branches of law in order to counteract the planned obsolescence of goods are proposed.

Topicality. The actuality of the problem of market management of environmentally friendly goods today is caused by objective conditions of development of production and market. Aspects of environmentally-oriented marketing are associated with the rapid development of technologies and processes that reduce the impact on the environment, and therefore, with the accelerated formation of the market of environmentally friendly goods. This requires appropriate development of marketing technologies for the market management of environmentally friendly goods. Aim and tasks. The purpose of the article is to develop theoretical, methodological and practical applications, which should justify marketing technologies for the market management of environmentally friendly goods. As well as considering principles and approaches to assess the impact of environmental factors on market segmentation in the marketing process and, of course, e-market research on the current situation (conjuncture). Research results. The necessity of forming a system of markets is considered, taking into account the segmentation of the market of environmental goods, as well as such categories as environmental needs, ecological shortages and inquiries. The ecological consumer properties of goods are described, such as: the degree of attractiveness of the product, which corresponds to environmental standards for the buyer; the priority of products and goods with the trademark "environmentally friendly"; compliance with the requirements, considered in the legislative documents of the state level, and local legislation; conducting radioecological control of goods; the ability to meet the current and future needs of potential buyers, taking into account the environmental features of goods in the conditions of the adoption of a number of laws and regulations on environmental protection activities; necessity of modification of production in accordance with the revealed requirements of buyers concerning pollution of the environment. The research of a number of issues connected with ecological consumer properties of goods is offered. Conclusions. The results of complex studies can determine the most promising markets for sellers. To this end, the information received is systematized in a number of ways, taking into account the environmental components that allow the selection of priority social and environmental features markets and their segments.

Environmental issues are a priority, since global environmental problem has become perceived as a threat to humanity’s existence. The necessity and timeliness of conceptual marketing approaches revision are dictated by the formation of new economy sector of ecological goods and services, and the environmentally responsible marketing concept is being formed. The purpose of the work is to substantiate the environmental factor influence on consumer behavior motives and formation of consumer demand for environmental products within the frame of environmentally responsible marketing. Changes in the external marketing environmentlead to changes in the internal environment of the market entity, causing its environmental development. The recorded tendencies and changes in the marketing environment form the marketing ecological imperative, which takes into account the environmental factor in marketing activity of the market player. The research allows to determine the position of ecologically responsible marketing as a basic marketing concept that defines the philosophy and technology of marketing management by socio-economic systems regardless the sphere of the market entity activity in conditions of ecological imperative. The analysis shows that the modern Ukrainian society began to strive not only to purchase and consume desired products, but also to improve and to preserve the ecological situation. In a market environment, the specific marketing activity feature, which changes under the influence of the factor of ecological situation quality deterioration, adds new tasks, concomitant to main classical. The development of the enterprise environmental management system will promote the implementation of environment-oriented goals: formalization of the environmental products concept, environmental products market development, certification programs development, preservation of the environment quality, formation of ecologically oriented consciousness of the society. Considering the understanding of the needs, the motivational aspects of ecologically oriented consumer behavior in the market are stated in the form of the system based on the need for the security. Through the development of eco-responsible marketing tools and their step-by-step introduction into enterprise activity, it becomes possible to develop the ecological products market through the implementation of proactive environmental activity and satisfaction of individual consumer demand.

Using past measures of consumer feedback, the aim of the present study was to construct a consumer opinion survey for use in community health centre settings; to pilot the survey instrument across a number of community health centres; and to validate the instrument. A total of 950 consumers attending one of six targeted services (physiotherapy, dental, podiatry, counselling/social work, dietetics, and speech pathology) across four northern metropolitan community health centres in Victoria were invited to participate. Returned surveys were analysed using principal component analysis and the extracted scales were tested for internal consistency and validity. Out of the 950 surveys distributed 471 were returned (response rate of 50%). The survey instrument was found to measure consumer opinion regarding satisfaction with centre environment and satisfaction with service provision. The centre environment scale consisted of one factor, with a Cronbach alpha of .80. The service provision scale consisted of two factors: 'aspects of the service provider' and 'benefits of the visit'. Reliability for the total scale was .93. The two scales correlated moderately with a validity item measuring overall satisfaction. The Primary Health Care Consumer Opinion Survey is a reliable and valid measure, which provides the potential for the establishment of norms to assess consumer opinion.

The essence and ideology of sustainable fashion are analyzed and the basic principles of conscious fashion are determined: the use of ecological materials and fabrics obtained from recycled waste; saving all the resources needed for clothing production; as well as changing society's attitude towards clothing. It is noted that among the means of influence available to the designer is consumer behavior, which is a key success factor for great "environmental benefits" - the consumer becomes interested in aspects of origin of materials and manufacture, country of origin, recyclability or recycling. Peculiarities of consumption of fashionable goods by young people of generations Y and Z, which is aimed at environmental friendliness, encouragement and creation of more ethical design, are considered. Research has shown that conscious fashion is a choice, information, cultural diversity and identity.

In modern conditions, transport and logistics systems perform an integrating function, allow countries to realize their transit potential, and provide innovative development of regional and national economies. World practice shows that the leadership in competition in the international economy is given to countries whose complex sources of development are the effective use of logistics methods. Transport and logistics systems allow you to reduce all types of costs related to the management of material and related flows, costs of transportation, warehousing, order management, procurement, packaging and other logistics costs. The reduction of transport and logistics costs, in turn, frees up financial resources, directing them to investments in innovative developments, the purchase of fixed assets, training and retraining of personnel, marketing activities and other ways of strengthening the competitiveness of enterprises. Today, logistics is a system of organizing the delivery of goods from the producer to the consumer, and its main purpose is the coordination of various stages of transportation. The development of the transport network, which led to the strengthening of trade relations between states, as well as the progressive processes of globalization, brings such a direction as international logistics to the fore. International logistics promotes the development of foreign economic activity of enterprises, optimizes purchasing, transport, warehouse and other processes. Transportation plays a crucial role in handling logistics. A review of the current state indicates that a powerful system requires a clear logistics system and proper tools and methods to communicate production procedures.

Today, in the economic space there is a very large number of organizations and enterprises, each of them is trying to occupy the highest positions in the market, the competition between them is increasingly intensifying and therefore the problem of increasing the competitiveness of enterprises in general and their goods and services, using the features of the marketing activities of enterprises, is simply extremely relevant. For effective functioning, further implementation of its activities, an enterprise must understand the level of competitiveness of its goods, services and the organization as a whole. Today marketing is given a special place, many companies and organizations owe their high level of efficiency and the ability to bypass other enterprises in the competition to marketing. The marketing activity of the company is quite diverse, it involves research and analysis of the market, identifying the preferences of the consumer audience, development, implementation and control of certain marketing activities. Marketing helps to find new solutions for the goals of the enterprise and to implement them. The article deals with the problem of increasing the competitiveness of enterprises in modern economic conditions, characterized by variability, rapid development, dynamism and the role of the marketing activity of an enterprise in the formation of its competitiveness. The functions of marketing, stages of marketing activities, their content and how they affect the activities of the enterprise have been investigated. It was revealed that marketing activities have a direct impact on the success of companies, because marketing contains a large bunch of processes that together aim to increase the attractiveness of an enterprise in the eyes of consumers, gain their loyalty, and satisfy their needs.

In modern economic conditions, the task of ensuring the effective functioning of business processes both at the level of an individual enterprise and at the regional and national levels as a whole is becoming increasingly important. Ensuring the economic development and stability of the production unit at the regional and federal levels depends directly on the quality of production and services, their compliance with modern technological requirements and consumer needs. The latest production technologies are becoming a vector of modern production sphere. Production innovations determine not only the level of technological development of an individual economic entity or region, but also the entire world order as a whole. It is worth noting that modern global challenges, sanctions, lead to the fact that the economy of the Russian Federation will have to import substitution of most of the previously imported components and goods. The need for reorientation and diversification of production will entail both the modernization of existing production facilities and the launch of completely new ones, which in turn will entail the steady growth of various sectors of the Russian economy. But it is worth noting that the total introduction of new technologies in various spheres entails significant negative consequences for society, expressed in the shortage of highly qualified specialized personnel, environmental pollution, etc.

The article examines some aspects of the regulation of legal relations in cyberspace when buying and selling goods and services over the Internet.The main normative legal acts that determine the legal policy in the field of contractual relations and commercialization on the Internet are analyzed: Law of Ukraine “On e-commerce”, the Law of Ukraine “On payment systems and funds transfer in Ukraine”, the Law of Ukraine “on Consumer Protection”,The Law of Ukraine “On the use of registrars of settlement transactions in the field of trade, catering and services”, the Civil Code of Ukraine, etc.Factors influencing the level of abuse, including fraud in the sale of goods and services over the Internet, are outlined.It has been emphasized that in recent decades there has been a rapid growth of transactions via the Internet, through which you can carry out household and commercial transactions and purchase goods without leaving the premises. For the majority of the population, this form of “virtual” trade has become convenient and fully met their needs, significantly saving time. At the same time, the active turnover in the network has led to a significant number of violations, a large number of which contain criminal offenses, including fraud.The ways, procedures, as well as problematic issues faced by practitioners during the evaluation of initial information and during the investigation of fraud in the purchase and sale of goods over the Internet are identified.It is argued that the knowledge of law enforcement agencies of the legal regime of legal relations in cyberspace and the procedure for concluding sales agreements via the Internet, will significantly improve the quality of the investigation and help establish the objective truth in the case.

Crystal sugar has a high potency to develop because of the growing demand for crystal sugar on a local and international scale. CV Agroberdikari is a company that produces crystal sugar in Kebumen District. The company needs investment to develop a development that increases the production of crystal sugar. Feasibility analysis needs to be done to see whether or not the business is executed when the company is developing based on non-financial aspects and financial aspects. Aspects assessed on non-financial aspects are market aspects, technical aspects, management and legal aspects, social and economic aspects, and environmental aspects. Assessment on financial aspects based on investment criteria of NPV, Net B/C, IRR and Payback Period and sensitivity analysis. Analysis results of non-financial aspects that the business is declared worthy to run. Analysis of financial aspects under normal conditions resulted in NPV Rp 708.012.338, Net B/C 2,64, IRR 29 per cent and PP 5,7 years. In development, conditions produce NPV Rp 1.003.257.059, Net B/C 3,74, IRR 45 per cent, and PP 4,9 year. The results of financial analysis can be stated that business development is worthy to run. The results of sensitivity analytic showed that the price increase of raw materials was more sensitive than the decrease in sugar production. Companies need to increase the number of suppliers of raw materials and add investment goods to increase consumer demand can be fulfilled and anticipate the increase of raw material prices.

The relevance of this publication is linked to the constant expansion of the range of packing products offered to the consumer market and the need to ensure the communicative function of packaging that embodies the dual requirements, one of which is the need for assimilation products to existing trade row, and the other - the selection of merchandise goods number by packing. The goal is to highlight all aspects of the problem associated with the communicative function of packaging products and outline the ways to solve them. Research Methodology: a tested method of complex analysis is introduced. It establishes the presence of domestic communicative aspects relevant to each of the above requirements and ways to implement them through the provision of a number of design techniques that can be guided by the designer in the implementation of project tasks. The scientific novelty is to identify all aspects of the communication requirements for packaging products and to establish conformity between each aspect and design methods that ensures their implementation. The advantages and disadvantages of each of the methods are considered in detail, namely: demonstration of images of the idealized consumer (advertising character) or the image of the idealized commodity producer; demonstration of hyperbolized consumer goods characteristics; accentuation of awards and signs of ecological safety; the dominance of typographic design and advertising block units over figurative elements; introduction of innovative and original shaping in packing designs. The importance of formulation of assortment of packaging products is separately highlighted, which represents a specific visual text - information that allows to trace the functional purpose of packaging and the presence of common and distinctive features. The studies have found that methods of demonstration images of idealized consumer (advertising character) or an idealized image producers meet the communication requirements such as: instant identification of goods, providing clear and unambiguous information about its content; the requirements for attracting attention through the visual images embodied in the packaging; creation of attractive communicative images from consciously active to accented-neutral. However, advertising characters are more likely to personally consciously active images. At the same time not all consumers are convinced of the perception of such an active position. The consideration of the mentality of such consumers makes it possible to resort to demonstration of images of the final product with hyperbolized consumer qualities. The use of such reception is the most common way of presenting food products under the conditions present in Slavic commodity markets and sometimes leads to the effect of over-supply of properties of such goods in an idealized form that loses communication product in real disposable bag. Obviously, the observation of differences between desired and available product features can lead only to a single act of purchase, and not contribute to the establishing the long-term relationships that can work for the nprestige and multiple acquisition of a proposed brand. Further, correlating techniques of sense formation with the communicative aspects of packaging products, the matching between the methods of emphasis of awards and signs of environmental safety requirements of trusted sources of information were found, that leads to the creation of the impression of reliability. Specific kind of project reception focused on building confidence in the source of information, creation of a correlation to such a source of impression of reliability is the introduction of TM with loud names such as "Our product", "Without GMOs". Names such as awards and environmental safety receive dominant positions in the system of information and communication elements of packaging products and focus on consumers' attention. The next communicative aspect of packaging products is the requirement to "tune" consumers into prolonged communication, to promote interest and willingness to acquire goods. Typically, the implementation of such a requirement is carried out through the introduction of font elements and their clear structuring with the help of a system of decorative planes, so-called "dies". Font alphabets, unlike realistic or photographic images, can most accurately tell about the properties of a product in each of the packaging volumes, explaining to the consumer what to expect from the product. The next project design, which also ensures the implementation of the above requirement, is the original formulation that is executed on the basis of standardized structural elements provided that there is a clear interaction between the constructive and graphic solutions of the packaging products. Consequently, the more noticeable the allocation of packaging in the cell to the same of a similar kind is, the better the process of forming factor is worked out. Of course, informational and communicative elements do not lose their significance in this case, but their design must be logically subordinated to the constructive properties of the form of detection. Conclusions: Tasks for the design of packaging products include the professional use of professional techniques of graphic design that make it possible to implement dualistic-oriented requirements. A specific feature of the use of such techniques is the refusal to follow the compositional schemes and plastic-shaped characteristics of the communicative elements of the already sold packaging products. Instead, resistance rests on the content fulfillment of each of the techniques which allows to implement an individualized approach to each of the projected packaging. The study shows the influence and significance of each of the communicative aspects that are considered in detail through a comprehensive analysis

In recent years, internet shopping has become a culture to fulfill their needs, goods, and services. Many users of e-commerce services can be a chance to develop new business models, although the users may experience a certain amount of risk associated with their purchase. The purpose of this study is to examine (from a consumer perspective) the main aspects that affecting consumer's repurchase intentions through an e-commerce website. Specifically, the current study investigated the impact of social factors, trust, website quality, and perceived risk on repurchase intentions at Shopee e-commerce by using structural equation model analysis. The population is individual Shopee users in Indonesia. A sample consists of 238 respondents was obtained using the purposive sampling technique. The results indicate that social factors, trust, and website quality do not affect repurchase intentions in e-commerce. In contrast, risk affects repurchase intentions in e-commerce.

The purpose of the article is to study the specifics of creating, promoting products and ecology control of quality in the practice of domestic enterprises, as well as forming recommendations for improving the quality system of environmental management to improve product competitiveness in modern conditions. In the process of research, system analysis, economic analysis, ecology analysis and synthesis, statistical and analytical methods, generalization, systematization, structuring were used. It is revealed that the increasing competition, the diversity of the same goods in the same price segment directs enterprises to search for new ways to create additional competitive advantages aimed at winning customer loyalty. The current situation requires quality management at all stages of the promotion of food to the consumer – from the production of agricultural products, their processing, transportation and storage to the sale to the public. The article studied practical experience. Problems were identified, theoretical and methodological aspects of the subject of research were investigated, on the basis of which scientific, methodological and practical guidelines were developed for structuring the system of product quality ecology management, choosing directions for improving the management of enterprise competitiveness through improving product quality.

Organizations now a days strive for sustainability to follow regulations, fulfill customer requirements for sustainable products and to remain competitive in the market. Sustainability is an approach creating long term value for the organization by focusing on social, economic and environmental aspects. The concept of sustainability is incorporated in various sectors such as manufacturing, consumer goods, and food etc., however limited studies are conducted by focusing human resources. Using a systematic literature review technique, this study discusses the research work on sustainable human resource management (SHRM). Based on the findings, a conceptual framework is proposed for effective implementation of sustainable human resource management practices. The framework highlights 19 factors that constitute the three pillars of SHRM i.e. economy, society and environment. The findings will be beneficial for academicians and practitioners interested in exploring SHRM implementation issues and challenges at the workplace.

E-commerce enterprises regard the influence of Internet celebrity as a new driving force to stimulate business growth, and e-commerce Internet celebrity are the core basis to attract consumers to achieve corporate profits. The key point of this study is to reveal the influence mechanism of e-commerce Internet celebrity on consumer attachment behavior, and then find out the path to change and influence consumer attachment behavior. This paper hopes to clarify whether fans' attachment behavior plays an intermediary role in consumers' purchase intention through multiple aspects and construct a complete marketing theoretical model for the sales model of live broadcast with goods. The conclusion of this study is that the attachment behavior plays an intermediary role in live streaming marketing. (1) Fan attachment has a mediating effect on the influence of personal characteristics on Internet celebrity attachment and purchase intention. (2) Fan attachment has a mediating effect on the influence of information characteristics on Internet celebrity attachment, brand attachment and purchase intention. (3) Internet celebrity attachment has a mediating effect on the influence of personal characteristics on brand attachment and purchase intention. (4) Internet celebrity attachment has a mediating effect on the influence of information characteristics on brand attachment and purchase intention. (5) Brand attachment has a mediating effect on the influence of Internet celebrity attachment on purchase intention.

This article provides an overview of the Life Cycle Assessment (LCA) method which supports manufacturers’ environmental information needs by evaluation of the environmental aspects and potential influences throughout the lifetime of the product. In the article results are presented of the first phase of the life cycle assessment of metallised textiles and the context for the analysis is a new project: „Metallisation of Textiles to make Urban living for Older people more Independent & Fashionable – MATUROLIFE”, implemented under the HORIZON 2020 Programme – “Advanced materials & innovative design for improved functionality & aesthetics in high added value consumer goods”.The article presents the most important assumptions for assessing the environmental effects associated with the metallization of various textiles, including primarily electroless copper coating, by calculating the demand for materials and energy, and taking into account emissions to air, water and soil, and by assessing their impact on the environment. The use of LCA as a management tool with great potential for making decisions within strategic business planning was analyzed.

In the last decades, an increased interest has been expressed by researchers from worldwide towards studies about economic valuation of protected areas given that environmental public goods are not always traded on a market. Economists have struggled with this subject for decades and have developed several methods to estimate the economic values of these goods, known as non-market valuation methods. This paper reviews and presents a brief analysis of the most popular techniques as applied to natural areas, which are compared after grouping the research steps in five common steps for a consistent comparative analysis. Moreover, renowned studies conducted worldwide are revealed for each of the methods. A special interest has been noticed towards the estimation of welfare measures, such as Willingness To Pay (WTP) and consumer surplus, and towards differentiating user groups, as well as introducing several factors that may influence the decision to visit the natural areas. The case of Romanian national and natural parks is discussed in detail with the purpose to emphasize the need to continue the research in the field. The unique character of each of the studied parks, marked by geographic and cultural aspects, was confirmed through statistic analyses and thus welfare measures were determined for each park separately. The performed analyses proved that the methods have applicability in Romania as well.

The choice of furniture does not only affect the comfort of one’s life or work space. Materials utilized in furniture production may contribute to the quality of chemical microclimate in rooms and have an influence on the users’ health. Plenty of substances used in the furniture industry have negative effects on human health. These effects are usually of low intensity. However, they occur over a long period of time and as a result they may even lead directly to permanent health problems. Consumer lifestyle boosts frequent changes in interior decoration. The changes include mainly replacing furniture and household appliances. The furniture industry offers a wide range of products to satisfy the growing needs of buyers. Mass production results in a significant increase in the exploitation of natural resources and (often) leads to degradation of the natural environment. The downsides of mass furniture production are usually considered only in terms of utilizing various resources. Producers, however, implement measures to reduce the consumption of materials and energy. Their aim is to cut the production costs and lower the final price of manufactured goods. Worn out furniture, produced from highly processed materials is not biodegradable. Such waste is a heavy burden on the natural environment. The paper describes „the life cycle” of furniture items and presents a critical analysis of raw materials and intermediate products used in the furniture industry in the context of sustainable development (the impact on human health and on the condition of the natural environment). It may serve as a means to promote pro-health and pro-environmental awareness. A thorough assessment of the furniture available on the market may facilitate in making conscious decisions which will also take into consideration additional technical criteria. The choice of furniture neutral for people as well as for the environment is not an easy task and often involves higher spending.

The purpose of the article is to analyse the historical and cultural aspects of the ideological and conceptual essence of the foundations of the art project design. The research methodology includes a comprehensive approach that combines historical and cultural analysis methods to identify the process of formation of design as a cultural phenomenon. The scientific novelty of the research is determined by the fact that design is considered through cultural and historical issues, and the authors have identified the main features of industrial and post-industrial era design and characterised the designing tools. Conclusions. It is established that arising from the pragmatic needs of the development of the market of mass consumer goods, design becomes a general cultural factor and changes the world of things and the very way of socio-cultural existence of a person. Design is transformed into a henomenon that combines mass consumption, functional perfection, economic feasibility, convenience, utility, aesthetic expressiveness of things and the human environment. The article analyses what tools and tools are used to create images in designing. The role of design in visual culture is clarified. For a holistic understanding of the design features, the authors have analysed the transformations in the society of the 20th and early 21st centuries. With the help of design, new values, norms and meanings are formed in the cultural space, issues of individual freedom and individuality are raised, and spatial orientations, actions and forms of existence of each person and society are expanded. The emergence and development of new trends in design, and the high importance of design thinking in modern culture require scientific theoretical understanding, which determines the relevance of research. The authors provide a direction of scientific, educational and cultural vectors of Ukraine to pan-European standards and solutions to problems of improving the quality and safety of goods and the human environment, the implementation of innovative design technology, the preservation of national cultural traditions in the conditions of unification of production, taking into account environmental requirements in the designing of the objects, as the main factors of design development in Ukraine.

Green Public Procurement (GPP) became an efficient instrument to achieve the objectives of environmental policy expressed by the European Commission in its Communications. At the same time, it must be addressed by the public authorities as a complex process, in which all purchased goods and services must integrate perfectly into an entire puzzle-like system of legislation, the construction field, innovation, healthcare, food, and education. Scientific references published in the Web of Science (WoS) mainly between 2017 and 2020 were investigated, and they analyze the implications of green public procurement in various fields, as presented by scientific communities. This article brings as a novelty in this context the identification of some barriers in the adoption of these processes, so that they can be overcome. Based on good practices and international standards and trends, the article shows how aspects related to the implementation of green procurement in society can be taken into account. In the second stage, we added a case study on Romanian green agriculture and discussions regarding inter-correlation between different fields and GPP.

The responsibility of a company is not only to make profits, but the company is also responsible for the impact of its products and production processes on social and environmental aspects. This research aims to analyze the effect of corporate social responsibility disclosure on financial performance and analyze the relationship between corporate social responsibility and firm value with the intensity of research and development as a moderating variable. The research was conducted on companies in the consumer goods industry pharmaceutical sub-sector which were listed on the Indonesia Stock Exchange (IDX) for the 2016-2018 period. Of the 10 companies there are 8 companies were sampled based on purposive sampling and from the outlier data, there are 22 observation units used in this research. The data used in this research are secondary data obtained from financial reports and annual reports. The results show that corporate social responsibility disclosure has a significant effect on a firm value which is proxied by Tobin's Q. While research and development intensity does not moderate the relationship between corporate social responsibility disclosure and firm value.

Today, more and more consumers around the world give preference to goods and services with improved characteristics in terms of their impact on the environment and human health. The aim of the study is to analyze the criteria for assessing the environmental safety of plant products. Criteria for assessing the environmental safety of plant products include regulatory indicators (DSTU), as well as assessment criteria for obtaining environmental labeling (these include environmental criteria for assessing the life cycle). The environmental criteria for assessing the life cycle contain 23 additional state requirements for the management system for the environmental aspects of production and indicators of environmental pollution, as well as for raw materials, finished products, their packaging, labeling and consumer information. The products of plant origin, their components (raw materials, ingredients, components, etc.) and the impact on the state of the environment and human health associated with its life cycle are assessed. This approach distinguishes environmental certification from the traditional approach to assessing products for compliance with specifications or safety performance. The paper highlights the features of the criteria for assessing the environmental safety of products of plant origin, and also indicates the need for product labeling. The work carried out a comparative analysis of international certifications of the ISO level and state standards (such as GOST). The work carried out a comprehensive analysis of the differences between ecological and organic certification.

The issue of stakeholder activity and collaboration for developing and promoting the green competitiveness of enterprises are nowadays relevant and play a significant role in creating competitive advantages. Systematization literary sources prove that economic activity is characterizing by specific relationships between a wide set of stakeholders, the effective communicative system can bring potential benefits to all parties and stakeholders have specific expectations regarding various aspects of the enterprises’ operation: organizational, economic, social, environmental etc. The main objective of the article is creating the preconditions for building the stakeholder communication system for promoting the green competitiveness of the company and assessing by stakeholders the results of companies’ activity. The paper used scientific methods are based on logical generalization and scientific abstraction for systematizing the prerequisites for the formation of a system of communications of green competitive stakeholders; typology of green competitiveness stakeholders; formal-logical for determining the determinants and principles of effective collaboration of stakeholders of green competitiveness. For investigating the stakeholders’ assessment of the green competitiveness effects was undertaken Multidimensional scaling analysis and were estimated five outcome dimensions: consumer satisfaction in green goods; efficiency of green goods production; green goods quality and cleaner production; institutional partnership; community impact. For scaling responses in survey research was used a seven-point psychometric Likert scale. A general questioning is provided for five countries: Ukraine, Poland, Romania, Slovenia, Czech Republic, and include the results of the survey the 1236 stakeholders. The results of the assessment showed that in all groups (internal and external) of stakeholder, the employees assessed results of the environmental strategies as «success» – 22,3% and community from another group – 7,45%. The stakeholder opinion is the same. That is evidence that the processes of greening stakeholder’s communication are becoming wider and involve more participants. The result of the research creates the background for improving the system of green competitiveness stakeholder interaction. Keywords stakeholder, green competitiveness, interaction, stakeholder partnership, assessment.

Rapid rate of change in technologies, markets, and other environmental factors makes order of entry as one of the most crucial decisions for business survival and performance in today's world. Pioneering (first-mover) is an important strategy for a firm in today's dynamic and competitive environment. Researchers have shown that, in the developed markets of the world, the pioneers have better performance and profitability than the followers. In this paper, the authors develop a conceptual framework to explain the various factors that might influence a firm's pioneering efforts in the Indian market. They propose specific hypotheses regarding the effect of order of entry on performance (market share, sales, return on investment, and profit before tax) and strategic components (R&D, advertising, promotion, and distribution). They also propose additional hypotheses to examine the association between the strategies and performance, variations within the pioneers group, and the moderating effect of competitive environment on the other relationships. The authors use secondary data from the CMIE PROWESS database to test the various hypotheses. The sample consists of 394 companies across 32 industry segments which include consumer goods industries such as fast-moving consumer goods, beverages, and consumer durables and industrial goods industries such as cables and mining. They have used the same sample of companies at three different points of time (1993, 1997, and 2001) to test the various hypotheses. The sampling frame is the list of Top 500 Indian companies (Business World, October 7, 2002). The results confirm the following aspects: In general, the pioneers perform better than the followers and firms which enter early into the market have larger sales, market share, and profit than followers. Firms which enter first into the market are generally more aggressive in pursuing various strategies such as R&D, advertising, promotion, and distribution. Investments in strategies create entry barriers for competitors who may find it difficult to compete with existing firms as resource requirements are quite high in this scenario. Pioneering advantage seems to be a long-term competitive advantage for busi- nesses as pioneers' performance is consistently better than that of the followers over the years. Although the pioneering effect starts reducing over time in terms of market share, profit margins for pioneers are higher even after considerable length of time. The authors find that there are large variations in the performance within the pioneers group itself which indicates that there are other factors also, apart from order of entry, with potential bearing on firm's performance. The results show that performance (market share) and strategic variables are closely related and dependent upon each other. Further, they find that the effect of order of entry on performance is stronger for those firms that operate in less intense competitive environment than those that operate in more intense competitive environment.

Annotation. Introduction. It was found out that modern enterprises have to work in conditions of tough competition. High quality in the world of developed technologies and techniques has become the norm for consumers. Today, companies have to look for new ways to attract and retain customers. One of the ways out of this situation is for the company to create its image. Purpose. The purpose of this study is to develop theoretical aspects of the study about the impact of corporate social responsibility on the formation of the image of the enterprise. Results. It has been revealed that each company, enterprise or organization has its own vision of social responsibility. For some it is a charity, for others, it is timely payment of taxes and providing jobs, for the third – PR. It has been substantiated that the company’s socially responsible policy is manifested in internal (labor safety, stability and social significance of wages, additional medical and social insurance of employees, development of human resources, assistance to employees in critical situations) and external (sponsorship and charity, interaction with local society and authorities, environmental protection, production of quality goods (services), readiness to participate in crisis situations). It was considered that a positive image and a good reputation create prerequisites for a more attractive perception of an enterprise by investors, increase its capitalization, increase its income and provide strong positions when entering new markets, as well as support the general public. It has been proved that the prognostic effects of implementing a socially responsible policy of an enterprise will be the formation of a positive image, improvement of its reputation, establishment of permanent ties with stakeholders in the long term, etc. It has been determined that the image of an enterprise is the degree of consumer confidence in the enterprise itself, in its products (services), a source of growth in sales and, accordingly, development, expansion of functioning (maximization of profitability for owners of capital, increase in wages of employees) or termination of the existence of an organization. Conclusions. Undoubtedly, in order to be effective, the enterprise should use both internal and external corporate social responsibility programs in a comprehensive manner. Of course, this creates and maintains a positive image, which contributes to the growth of consumer confidence in the enterprise, the formation of necessary emotional ties with customers and society as a whole. Keywords: image; enterprise; corporate social responsibility; stakeholders; society.

In recent years, attention has been increasingly paid to social-, environmental-, and ecology-related issues in the areas of diverse business operations. The concept of sustainable development of enterprises is an attempt to integrate a diverse set of requirements for the development of companies in the long-term future. The concept, which is set in a contradictory context of economic, social, and environmental aspects, is an attempt to balance fundamentally divergent requirements and aspirations. Sustainable enterprise development can be a source of competitiveness, provided the opportunities related to it are identified and implemented in a proper way. The research objective of this study is to diagnose the relationship between the company’s orientation towards the implementation of sustainability assumptions, the degree of implementation of the objectives of the corporate social responsibility (CSR) strategy, as well as the creation of value in a sustainable enterprise. The survey was conducted on a sample of 165 FMCG (fast-moving consumer goods) sector enterprises. The results indicate the existence of a positive correlation between the variables analysed in the surveyed enterprises. Entrepreneurs guided by sustainable development pursue economic and non-economic values and have a more comprehensive set of appropriate measures necessary to create value in a sustainable enterprise, which consists of achieving economic, ecological, and social goals.

This article aims to examine how the implementation of environmental taxes could build on the success of value-added tax (VAT) to become more efficient and consistent. This is not to increase the overall tax burden on citizens but to reorganize existing indirect taxation differently by better taking into account European Union (EU) environmental objectives, in particular regarding the circular economy. With its broad tax base, its systemic structure based on neutrality (which does not exclude differentiation), its wide acceptance among taxpayers, and its proven compliance process, the VAT has some features that could inspire environmental policymakers. It indeed impacts consumer choices at the broadest possible level while avoiding distortions. The authors begin by identifying the reasons for the success and robustness of VAT. A new concept of ‘green VAT’ will then be proposed based not on the classical instrument of reduced rates for specific transactions as is already done and advocated by EU institutions (European Commission, Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions, A new Circular Economy Action Plan. For a cleaner and more competitive Europe, COM(2020) 98 final (11 Mar. 2020). See also Opinion of the European Committee of the Regions – New Circular Economy Action Plan (2020/C 440/18), OJ C 440/107 (18 Dec. 2020), para. 23.) but on a coherent life cycle approach to all goods and services. This new approach identifies negative externalities by following the same value chain as the VAT. It aligns as much as possible with the administration and compliance methods already implemented by the VAT. Finally, a possible virtual use of the new green VAT concept will be presented. It does not require any legislative changes. It takes the form of a ‘virtual tax’ that appears on the price tag of every product without being effectively paid and may be used as an indicator for the actual environmental cost of production. VAT, EU harmonization, environmental taxation, sustainability, life-cycle assessment.

The article reveals some aspects of environmental marketing. The issue of choosing the optimal sales system and certification as part of enterprise policy is studied. It is established that products with excellent environmental characteristics, when organizing the system of its distribution often require specific conditions of storage of goods and compliance with certain rules in its sale. It was found that in order to choose the distribution channels of environmentally friendly products was optimal, it is necessary to follow a certain algorithm. Firstly, it is advisable to have a clearly defined purpose of organizing the sales channel. Secondly, to formulate the conditions and restrictions under which a certain distribution system is chosen. Thirdly, determine sales goals and measures to achieve them. The developed algorithm will ensure compliance of the selected system with environmental, economic, and consumer criteria for the operation of the enterprise within the concept of environmental marketing. Within the concept of environmental marketing, the certification procedure is a means of confirming the presence in the products or activities of the enterprise of different environmental characteristics, which are the core of product policy and are declared in communications. The main role of certification in the formation of demand and promotion of pro-environmental products is to disseminate information about certain characteristics of products or activities of the enterprise and confirm the reliability of such information. The effectiveness of certification as a tool of environmental marketing is to provide consumers and other members of the contact audience with certain guarantees to ensure that all stages of production (or product components) meet certain standards or requirements, as well as minimize the likelihood that the company will adversely affect the environment.

The administrative-territorial reform, which is being carried out in Ukraine, has updated the search for new ways of endogenous development of its regions. Now, the real decentralization of power is one of the main priorities of the initiated changes. This should increase the institutional and managerial capacity of local governments in both individual communities and regions. At the same time, achieving this goal will be difficult if we ignore the current trends of globalization and the impact of globalization factors on the endogenous development of regions. However, recent practices show that globalization factors can have not only stimulating but also limiting effects. These factors can also reduce the efficiency of regional development potential. The case of the spread of quarantine restrictions in many countries caused by the COVID-19 coronavirus pandemic can serve as an example. As a result, the government institutions of different states and their regional local governments face a number of serious challenges of socio-economic nature. The negative factors of globalization impact on the endogenous development of regions in modern conditions include: non-tariff restrictions generated by environmental, security or socio-psychological motives; opportunistic behavior of residents or businesses; corruption and the shadow economy; insufficient quality of human and social capital. It results in restrictions on the free movement of people, goods and capital under the pretext of protecting citizens from viral threats or from potentially harmful consumer goods. Another argument is the ban on using dishonestly acquired financial resources. As opposed, the main positive aspects of globalization’s impact on endogenous development of regions include: activation of interregional and cross-border cooperation, improvement of regional institutional and information infrastructure, local governments’ openness to cooperate with foreign investors and international donor organizations, cultural integration and implementation of democratic practices of public administration in regions, including instruments of participatory governance.

ABSTRACT Earning management practices are one of the many things that management can do in achieving company’s goals or management’s personal goals. Through earning management, the company can convey positive signals about the value and achievement of the company to the public. This study aimed to determine out how the impact of environmental aspects of Corporate Social Responsibility on earning management with family ownership as a moderation of causal relationships. This research was conducted at manufacturing companies in the consumer goods industry sector on the Indonesia Stock Exchange in 2018-2019. The sample selection in this study used purposive sampling method and obtained 43 sample companies using panel data regression analysis techniques for hypothesis testing and processed using Eviews 10. The results of this study indicate that the environmental aspects of Corporate Social Responsibility have a significant negative effect on firm value and risk management is proven to moderate partially the causal relationship. ABSTRAK Praktik manajemen laba merupakan satu dari banyak hal yang dapat dilakukan manajemen dalam mencapai tujuan perusahaan maupun tujuan pribadi manajemen. Melalui manajemen laba, perusahaan dapat menyampaikan sinyal-sinyal positif tentang nilai dan pencapaian perusahaan kepada publik. Tujuan penelitian ini untuk mengetahui bagaimana pengaruh tanggung jawab sosial aspek lingkungan terhadap manajemen laba dengan kepemilikan keluarga sebagai moderasi hubungan kausal tersebut. Penelitian ini dilakukan pada perusahaan manufaktur sektor barang dan konsumsi yang terdaftar dalam Bursa Efek Indonesia pada tahun 2018-2019. Pemilihan sampel dalam penelitian ini menggunakan metode purposive sampling dan diperoleh 43 perusahaan sampel dengan menggunakan teknis analisis regresi data panel untuk pengujian hipotesis dan diolah menggunakan Eviews 10. Hasil penelitian ini menunjukkan tanggung jawab sosial aspek lingkungan berpengaruh negatif terhadap manajemen laba dan kepemilikan keluarga terbukti momedari secara parsial hubungan kausal tersebut.

ABSTRACT Earning management practices are one of the many things that management can do in achieving company’s goals or management’s personal goals. Through earning management, the company can convey positive signals about the value and achievement of the company to the public. This study aimed to determine out how the impact of environmental aspects of Corporate Social Responsibility on earning management with family ownership as a moderation of causal relationships. This research was conducted at manufacturing companies in the consumer goods industry sector on the Indonesia Stock Exchange in 2018-2019. The sample selection in this study used purposive sampling method and obtained 43 sample companies using panel data regression analysis techniques for hypothesis testing and processed using Eviews 10. The results of this study indicate that the environmental aspects of Corporate Social Responsibility have a significant negative effect on firm value and risk management is proven to moderate partially the causal relationship. ABSTRAK Praktik manajemen laba merupakan satu dari banyak hal yang dapat dilakukan manajemen dalam mencapai tujuan perusahaan maupun tujuan pribadi manajemen. Melalui manajemen laba, perusahaan dapat menyampaikan sinyal-sinyal positif tentang nilai dan pencapaian perusahaan kepada publik. Tujuan penelitian ini untuk mengetahui bagaimana pengaruh tanggung jawab sosial aspek lingkungan terhadap manajemen laba dengan kepemilikan keluarga sebagai moderasi hubungan kausal tersebut. Penelitian ini dilakukan pada perusahaan manufaktur sektor barang dan konsumsi yang terdaftar dalam Bursa Efek Indonesia pada tahun 2018-2019. Pemilihan sampel dalam penelitian ini menggunakan metode purposive sampling dan diperoleh 43 perusahaan sampel dengan menggunakan teknis analisis regresi data panel untuk pengujian hipotesis dan diolah menggunakan Eviews 10. Hasil penelitian ini menunjukkan tanggung jawab sosial aspek lingkungan berpengaruh negatif terhadap manajemen laba dan kepemilikan keluarga terbukti momedari secara parsial hubungan kausal tersebut.

PurposeOur innovation work involves unlocking the potential of individuals, teams, groups and organizations by tapping peoples' creativity and critical thinking powers through a process called Metaphorming. This paper describes how Metaphorming works to continually inspire innovative thinking. Facilitators guide participants in making and exploring symbolic models that show and describe their ideas, plans, and goals, while pointing out possibilities for achieving them.Design/methodology/approachBased on our work with businesses as diverse as building supplies, computers, consumer packaging goods, energy, environmental studies, finance, government, healthcare, insurance, lawyers & law enforcement, telecommunications, and technology‐oriented venture capital organizations, we've found that every business can benefit from all‐purpose creativity and communication tools. They help improve human communication by fostering understanding. The tools our company provides include facilitated, hands‐on workshops that incorporate arts‐based and science‐based innovation techniques to help organizations realize their goals as they “learn by doing.”FindingsThis article relates some of the tangible results our clients gained from using our tools and methods to catalyze innovations, generate new products, and develop new business solutions.Originality/valueMetaphorming offers the next generation of brainstorming tools for all aspects of business development. It enables everyone to freely create and communicate ideas, utilizing the versatile, dynamic, symbolic models they make; essentially, they “show‐n‐tell‐n‐share” their stories in effective, memorable and productive ways.

Today, households are one of the key economic actors that play an important role in the national economydevelopment. It is these entities that produce the demand for goods, products and services that businesses try to satisfy, and are the main actors in the consumer market. These economic entities play a key role in the development of the financial services market, have the ability to produce products independently, engage in entrepreneurial activities and provide themselves with jobs. However, despite the numerous achievements of scientists in the field of research of economic aspects of the household functioning, the issues of defining and justifying the special role of these economic entities in economic development remain relevant.Within thearticle, theoretical aspects of the impact of households on the national economydevelopment are considered. For this purpose,a thorough analysis of the nature of these economic entities was conducted, and their peculiarities of functioning were determined. The analysis of scientific approaches to understanding the essence of the category "household" revealed the existence of different approaches to the consideration of this definition. However, it has been found that in the vast majority of cases, scientists consider the household as a separate economic institution, which is an association of individuals who carry out joint activities to run the household. The results of theoretical analysis of the nature of households also allowed to describe the features of their role in the national economydevelopment, justify both positive and negative potential effects that such entities can have on the functioning of the national economy. It is also noted within the articlethat households play a special role in the financial marketdevelopmentof any country, because based on their functioning, such a market generally exists. The formation of demand for credit resources, providing their own savings to financial institutions, the use of services allow financial institutions to develop, providing the national economy with the necessary financial resources

AbstractThe limits of the present linear economy model (take-make-waste) are well illustrated by the textile and clothing sector, one of the most indispensable consumer goods industries. Although a huge increase in the number of publications on the circular economy can be observed, the number of papers analyzing consumers’ attitudes and behavior toward circular fashion, especially the ones comparing consumers from different regions, is still limited. The article aimed to assess consumers’ attitudes toward circular fashion and draw a cross country comparison in this respect. The research focused on the three pillars of the latest EU Sustainable Product Policy Framework, i.e., designing sustainable products, empowering consumers, and circularity in production processes. An online survey and convenience sampling were used to collect valid responses from two countries (i.e., Canada and Poland) with different cultures, levels of economic development, and approaches to environmental and social issues. The results showed that significant differences between the countries emerged to a greater extent regarding consumers’ attitudes toward environmental labels for fashion products and sustainable buying behavior. The Polish respondents perceived the need for such labels to a greater extent. The Canadian ones, on the other hand, turned out to be more willing to choose sustainable clothing and reduce consumption. The differences between the countries were much less conspicuous as regards circular cues and circularity in fashion production processes. They appeared only in the case of clothing durability and the impact of production processes on air quality. Those aspects turned out to be more important for Polish respondents.

Topicality. One of the most important aspects of innovative marketing management is its focus on the future, which consists in forecasting the possibility of resource extraction, use of new technologies, methods of cleaning, recycling and waste disposal, the ability to meet economic and environmental needs by offering appropriate (or alternative) goods or services . The system of innovative marketing-management of natural resources and conditions, rational use of nature is based entirely on knowledge of consumer demand and its expected changes in the near future, the fuller the product meets the wishes and environmental needs of the buyer, the greater the success of the manufacturer. Such a systematic approach in the development of new information and communication technologies for economic security is relevant. Innovations in marketing management should be considered comprehensively, taking into account environmental factors, as one of the most important components in the future development of the economy, and therefore one of its central links is the study of the market of environmental goods and services, market of environmental needs and environmental demand. environmental safety.Environmental protection, rational use of natural resources, ensuring the environmental safety of human life - an integral condition of economic, environmental and social development of Ukraine. Innovations are the basis for providing an innovative component of marketing management of the economic security of the enterprise, region, state. Sustainable economic development is largely due to the coordinating role of the state in creating conditions for the implementation of innovative marketing management, the accumulation of appropriate funds by enterprises, the use of elements of environmental marketing. That is, without investing real investment in the manufacturing sector, the development and efficiency of innovation processes that determine the economic growth of any country and its economic security is impossible.Aim and tasks. The purpose of the article is to determine in modern conditions of environmental and economic safety to consider the mechanism of formation of innovative marketing management.Research results. The needs of people in clean natural resources and conditions, in safe goods and services are the basis of strategic state policy - economic and environmental security of society. Of fundamental importance is the focus of production and economic activities on the production of the required environmentally friendly and environmentally safe products that meet environmental quality standards of the product and environmental standards of the environment, withstands production, sales, exchange and consumption. Innovative marketing management promotes the development of basic and applied research, the creation of a special branch of scientific knowledge about the properties and patterns of market dynamics, principles and methods, tools and forms of management of eco-marketing activities in the formation of economic security.Currently, the innovation of marketing management has become universal and has a strong influence on theoretical approaches to environmental management (nature management), of particular importance are studies aimed at stimulating all types of environmental activities and resource conservation. The main direction of economic regulation in terms of economic security is the transformation of the economy - is the soft introduction of certain elements of the economic mechanism without any radical breakage of existing structures to stabilize positions in order to ensure economic security.Conclusion. New technogenic space, organized around new flows of economic and environmental information, transforming production flows, creating a plurality of global industrial networks, including leading eco-innovation environments, on the one hand, contribute to the creation of territorial-spatial and ecoregions, ecometropolises. On the other hand, it leads to the isolation of regions for conducting, for example, organic farming, preservation of traditional forms of nature management, biodiversity. The new global secure economy and the emerging information society have a new spatial form that takes into account marketing management and includes environmental factors in their diversity.It is substantiated that in order to study the theoretical and practical issues of interactions and interactions of technologies, society, space and ecology, the mechanism of innovative marketing management should be applied taking into account the quality of the environment.

Public procurement, the government’s purchase of goods and services, is an important tool to advance sustainability objectives. Since government is the largest consumer in the economy, it can have a sizable impact on the market by purchasing sustainably. However, its sustainability impact (both environmental and social) is undermined because the public procurement’s size is underestimated. Previous estimates of public procurement only consider contract-based purchases or non-defense purchases. In other instances, data are too limited to estimate government purchases appropriately. These factors lead to underestimations of the extent to which government purchasing can be leveraged to advance sustainability objectives. To understand the true impact of government purchases, we estimated the size of public procurement by considering all aspects of public procurement. We used this estimation to assess whether current measurement processes misrepresent the size of public procurement and identify key elements that may be missing from the current public procurement measures. We applied our estimate to four OECD countries, the U.S., the U.K., Italy, and the Netherlands for two years (2017 and 2018). Our results showed that that across all levels of government, public procurement as a percentage of GDP in the U.S., the U.K., Italy, and the Netherlands ranged between 19–24%, 13–56%, 3–10%, and 12–38%, respectively. Our findings revealed that governments have substantially greater market power than previously estimated, which can be leveraged to pursue sustainability goals. Our findings also illustrate systemic data challenges to how public procurement data are collected and analyzed.

Purpose – The purpose of this paper is to draw on data from 16 interviews (two each with eight women) to explore some of the ways in which everyday shopping may change as women become mothers. The meanings, practices and implications of the transition to motherhood have long been a topic for sociological inquiry. Recently, interest has turned to the opportunities offered by this transition for the adoption of more sustainable lifestyles. Becoming a mother is likely to lead to changes in a variety of aspects of everyday life such as travel, leisure, cooking and purchase of consumer goods, all of which have environmental implications. The environmental impacts associated with such changes are complex, and positive moves toward more sustainable activities in one sphere may be offset by less environmentally positive changes elsewhere. Design/methodology/approach – This paper draws on data from 16 interviews (two each with eight women) to explore some of the ways in which everyday shopping may change as women become mothers. Findings – This paper focuses on the ways in which modes and meanings of everyday shopping may shift through the transition to mother, and on indicating any potential sustainability implications. The paper explores the adoption of more structured shopping and of shifting the mode of grocery shopping online or offline. The paper draws attention to the way in which practices are embedded and interrelated and argue that more consideration needs to be given to the influence of all household members. Originality/value – The question here is not whether women purchase different products or consume more once they have a child, but rather how does the everyday activity of shopping for groceries and the meanings it has change with new motherhood and what sustainability implications might this have? In this context, this paper provides a novel addition to research on new mothers and consumption.

Introduction. Ukraine has achieved significant economic growth in recent decades, which is causally related to changes in the level of economic deprivation at the level of regions and communities. Welfare has no direct casual connection to economic growth, as it also considers aspects such as socioeconomic inequality, environmental degradation, and access to health and education services, and so on. Life satisfaction and other indicators of subjective well-being correlate with short-run income growth, but there is a moderate long-run relationship between well-being and financial determinants. Absolute income as a financial dominant has a central role in determining social welfare in the terms of economic growth. The purpose is to deepen the conceptual and methodological basis of the welfare’s study as a dominant economic growth. The novelty of the paper is based on the selection of theoretical and methodological approaches to the study of the gradient ‘welfare-economic growth’ through the prism of financial dominants (income, savings, level of investment capacity, etc.). It has been proved welfare is a comprehensive indicator that reflects the appropriate level of support of the population on the material, financial, social, cultural, spiritual goods and so on. To use welfare as the dominant economic growth of the country, the need to regulate social standards and state guarantees groups (consumer, socio-infrastructural, social protection, financial, property) has been identified. There are five levels of well-being assessment: individual, household, community, region, state. It has been substantiated that the assessment of well-being based on GDP per capita, which is used in the vast majority of modern research, has significant shortcomings because it does not consider shadow incomes, migration transfers, household living conditions, leisure time, and household income inequality.

Different approaches to determining the employer brand were analyzed. The main components of the employer brand were identified. It is customary to divide the components of the employer brand into tangible and intangible ones. Material ones include wages, official employment, the material system of motivation. Intangible components are additional benefits, office, rating, and reputation of a company, type of activity of a company, the possibility of training and development. A tendency of the lack of information to form the employer brand for Generation Z was detected. Generation Z is the people born in 1997–2012. The list of value propositions of employers in the labor market for Generation Z was analyzed. The results of our own research – a survey among students (1341 respondents) having or not having experience – were analyzed. To analyze the results of the survey, mathematical expectation, root mean square deviation, and coefficient of variation of expert evaluation results were used. The rating of the components of the employer brand and their integrated scores in terms of attractiveness for Generation Z were established. The aspects to which employers need primarily to pay attention to for forming a value proposition in the labor market when selecting personnel were established This study is important because the main components of the employer brand and their priority for Generation Z were not investigated in the scientific field. As a result of the study, companies were rated by their attractiveness as a place of work or internship in retail and FMCG (fast-moving consumer goods) spheres. These data can be used by HR-brand agencies, HR departments of international and national companies. Using the results of the survey of the formation of the employer brand for Generation Z will allow enterprises to take into account the expectations of their target audience.

With the development of a market economy, there are problems of balancing the interests of all participants in production, consumers, and society as a whole. This arouses interest in the concept of socially responsible marketing, which allows companies to focus on sustainable development and social values in solving business problems. The purpose of the article is to study the implementation of the concept of socially responsible marketing by business entities. The article considers the main aspects of the concept of socially responsible marketing, its importance for businesses. Related areas of research related to socially responsible marketing are identified based on bibliometric analysis of articles published in the Scopus database from 2010 to 2019 using VOSviewer software. It was found that the largest number of publications on the subject is available in the United States, Great Britain, Spain, and Australia. The basic principles of socially responsible marketing are grouped and its characteristic features are singled out. Particular attention is paid to the analysis of its basic tools. The tools of socially responsible marketing are broader than classical marketing and include marketing; consumer research; study of social and environmental consequences of production; consumption of manufactured goods and services. The authors noted that with traditional analytical methods in implementing the concept of socially responsible marketing, given the strategic direction of modern marketing, it is necessary to use multidimensional methods of analysis: SPACE-analysis, PEST-analysis, ETOM-analysis, QUEST-analysis, SNW-analysis, SWOT analysis, KPI analysis. The key features of the introduction of socially responsible marketing at the enterprises of Ukraine are analyzed. The paper substantiates that socially responsible marketing is a concept of marketing management, according to which the company's goal is to determine its own needs, needs and interests of target markets and meet them more effectively than competitors, ways to maintain or improve the welfare of both consumers and society in general. Keywords: marketing, principles of socially responsible marketing, socially responsible marketing, sustainable development.

A fruticultura irrigada é uma atividade que vem crescendo no Estado do Ceará, sobretudo em certas regiões favoráveis e entre estas regiões encontra-se o Baixo Jaguaribe, onde diversas empresas exploram a fruticultura irrigada e nesta pesquisa, avaliou-se os aspectos sociais e ambientais da atividade. Os aspectos sociais foram avaliados através de entrevistas com funcionários das empresas produtoras de frutas na região e estas focalizaram: serviços de educação e saúde nos municípios de residência, habitação, aspectos sanitários, posse de bens duráveis e emprego. Os cuidados ambientais das empresas foram avaliados com base em entrevistas com os técnicos responsáveis das empresas por este setor. Foram abordados nas entrevistas itens como: utilização de práticas de conservação do solo, existência de reserva legal na propriedade, controle de pragas e doenças, uso de fogo em atividade agropecuária, sistema de irrigação utilizado, entre outros. A partir das informações obtidas foram calculados dois sub-índices: um de qualidade de vida dos funcionários e outro de viabilidade ambiental. A partir desses dois sub-índices foi obtido um índice de viabilidade sócio-ambiental da fruticultura irrigada nas empresas e ambos apresentaram boa performance. Verificou-se que as condições de vida dos funcionários são adequadas e que, em geral, são tomados nas propriedades os principais cuidados ambientais necessários. Assim, a fruticultura irrigada vem sendo desenvolvida por empresas e estas tomam os cuidados ambientais necessários, com responsabilidade social. Palavras-chave: Agricultura Irrigada, Fruticultura, Desenvolvimento Sustentável. Abstract The irrigated fruit cultivation is an activity that has been growing in the State of Ceará, mainly in certain favourable areas. Among these areas, there is the Low Jaguaribe, where various enterprises explore the activity. To evaluate, therefore, whether the irrigated fruit cultivation developed in the region has been contributing for the sustainable development, this research tried to evaluate the social and environmental aspects of the activity. The social matters were evaluated through interviews with the workers of the enterprises that produce fruits in the region. Were interviewed people who worked directly in the production (cultivation, harvest and after harvest cares) because these are the majority of workers in these enterprises. The interviews included items such as: education and health public services in the municipalities of residence, housing, sanitary aspects, possession of lasting consumer goods and job. The environmental matters of the activity were evaluated through interviews with the responsible technicians in the enterprises visited. Items such as use of soil conservation practices, existence of legal reserve in the property, plagues and illnesses control, fire use in the agricultural activity, kind of irrigation system used, among others, were included in the interviews. Starting from these information, two indexes were calculated: one of workers’ quality of life and another of environmental viability. Starting from these two indexes, it was obtained an index of socio-environmental viability of the irrigated fruit cultivation in the region’s enterprises visited in the region as environmental and socially viable. Keywords:irrigated agriculture, irrigated fruit cultivation, sustainable development

Like any productive activity, the phenomenon of consumption itself is an individual and social action like other productive activities in consumer societies. People express this action with different conceptual definitions for different reasons. In hedonic consumption, people attribute meanings to the act of purchasing and the product they buy, and they see consumption as an important purpose of life. The person may feel unhappy if the meaning and importance attributed to a particular brand in these societies is not completed by owning it. The pleasure of meeting him is, unfortunately, momentary; with hedonic adaptation, the person has to chase other pleasures. The effort to convey a message to the social environment through the symbolic meanings of the goods and services consumed by the person is seen as worthless by Ghazali, who prioritizes meeting the commodity needs. Ghazali’s view of human psychology is transpersonal, and Ghazali does not consider the physical aspect of man apart from his psychological and biological aspects, spiritual or spiritual aspects. Ghazali sees man as a being with the potential for continued development, especially regarding his spiritual aspect. It sees humanization not as a biological growth but as a psychological and spiritual deepening. Ghazali’s goal of maturing man is to lead him to his spiritual depth and religious orientation. Ghazali argues that not meeting the spiritual needs of man will create a deep feeling of “emptiness,” “nothingness,” and “spiritual hunger” in him. Ghazali, who argues that those who see the products they consume as status symbols do not have individual values, even that they are idiots of fame, aims to turn people towards their spiritual or meta-needs. Ghazali, who prioritizes commodity needs, sees hedonic consumption as a consumption frenzy stemming from ordinary life or the folly of fame. For Ghazali, who prioritizes meta-needs, hedonic consumption is not a simple shopping or an act of meeting needs but a pathological condition that should be questioned. Based on the assumption that a happy life is possible to the extent of consumption, hedonic consumption is a simple pleasure appealing only to the biological side of a person for someone who prioritizes meta-needs. This research focuses on two themes. The first is hedonic consumption; an act people do for desire, pleasure and imitation, not because of their needs. The other is the meta needs, which, like Ghazali, do not see the needs as endless and unlimited and consider it necessary to meet the physical needs of the person at a minimum level and turn to psychological needs. In this research, both the hedonic consumption act was questioned at the conceptual level and aimed to examine the concept of “meta-need,” which does not give more meaning to human needs than it deserves. In this way, what should be the main purpose and priority of the historical march of man through Ghazali will be questioned.

Theoretical substantiation. Lithuania, as an EU member contributing to the Lisbon strategy, aims at building a competitive and dynamic knowledge-based economy, grounded on sustainable economic development, harmonious relations between business, government and civil society. It has approved CSR development vision and development as well as implementation of its priority areas (Astromskiene, Adamoniene, 2009). Social responsibility of the organization is also integrally linked with the organization’s management culture represented by the criteria such as scientific knowledge management, the ability to apply leadership activities, perception of its own role in organizational and social structures, the organization of processes, personal culture and leadership. These are the factors which provide conditions for socially responsible, environmentally sustainable organizational behavior (Andriukaitiene, 2013). According to Z. Simanaviciene, A. Simanavicius and R. Kovaliov (2012), companies that decide to implement the concept of corporate social responsibility first need to define the priority of the area of corporate social responsibility: social responsibility to employees, social responsibility to the local community, social responsibility to the environment and expansion of the company’s value. According to the authors, companies implementing the company’s social responsibility (hereinafter CSR) have to understand that only innovative, high-quality producing and the best consumer-oriented companies can expect to increase their competitiveness and market value after implementing CSR, in particular regarding the positive attitude of the population and willingness to buy their products. V. Juscius and A. Sneideriene (2013) highlight that CSR practice helps to obtain “the public license to operate”, take into account environmental and social issues, create success measurement tools, enhance the brand, improve the company’s financial activities, attract and retain the best employees, increase productivity, improve the quality of goods and services, avoid legal violations, raise capital, avoid public discontent. According to R. Ciegis and R. Norkute (2012), larger organizations uniting more employees as well as providing their goods or services to a greater consumer market are interested in and aim to implement company’s social responsibility. The object of the survey was the reliability of the questionnaire subscales. The aim of study was to verify the organization’s and the employee’s social behaviour questionnaire subscales and their methodological characteristics. The following research objectives were set to achieve the aim: 1) to discuss theoretical aspects of the corporate social responsibility; 2) to validate the reliability of scales and their methodological characteristics; 3) to compare the methodological characteristics of the questionnaire scales Methods Scientific literature analysis and questionnaire survey methods were used. These methods were used for empirical data processing: factorization (primary and secondary), psychometric characteristics for the determination of the reliability of scales. The study sample consisted of 1717 respondents representing all layers of the organization’s staff according to the positions. The survey was conducted in two industrial company groups with 1915 employees in total (1030 and 885 employees) during the study period. The survey nature and terms were combined with the group of companies’ senior management. The empirical study was conducted using article author’s developed questionnaire. The survey carried out in July – August of 2013. The study data was processed using SPSS (Statistical Package for the Social Sciences) programme (Version 21). Findings. Results of this study are one of the constituent parts of the research “Establishment of management culture level in order to implement the concept of a socially responsible company”. Only the methodological characteristics of the social responsibility unit scales of the questionnaire are provided in this article. The study results confirmed that the organization’s social behavior and employees’ social behavior scales can be used separately from the management culture block in the questionnaire. Both social responsibility scales matched reliability and validation requirements and no significant differences between the quality characteristics of these scales were observed. The calculations show that the questionnaire is adequate to diagnose the company’s readiness to become socially responsible.

The research analyzes the ability of the economic assessment to promote local development. At this stage, we try to shed more light on the importance of this matter, proposing a study on the one hand can highlight the features and the most important aspects of the evaluation and the other is able to demonstrate the operational validity of the latter in promote local development. Local development becomes an important tool for the exploitation of resources of a territory , which takes an active role , offering more and more exploitable resources over time . Finally, it is exposed to the concept of " cultural system " as a model of spatial development can promote the economy of the area and the redevelopment and improvement of the overall livability of a given territory. The culture thus becomes an increasingly important role for the marketi ! ng land , in order to improve the quality of life and promote the attractiveness and competitiveness of the territory, in order to activate the factors necessary for its development . The second part is exposed to the project concerning the creation of the cultural system as a process of planning for the future development of the city. A project that involves many actors, especially citizens increasingly seen as behind the choices of a city more efficient. In the context of the current localization economies , in fact , cities are having to compete with each other in pursuit of a development in the long term through investment in the territory and citizens , as an impetus to innovation and research . The three assets to be followed in order to enhance the city will be the ones to make it more welcoming and attractive , with a strong relational identity , sustainable and innovative . Understand, then , as Reggio Calabria to respond to the characteristics of " cultural system " is the goal of this work. Understand what are the reasons that lead a reality, such as that in question, as if to better integrate , to make a place more innovative, both in terms of territorial and cultural , without losing sight of the centrality of the person, respect and protection of human dignity , freedom, and the promotion of interpersonal relationships. Not far away are the days when any attempt to associate the terms " culture " and "economy" - when not even irreverent - seemed no doubt risky. Yet the idea that culture can be an engine of growth for the economy of a country is today widely demonstrated and shared by the scientific community. This is a significant mutation of trend that is gradually shifting the meaning of the function and use of the cultural property - until recent years reduced to a conceptual category in which the assets were intended as a memory of a cultural identity and therefore a vehicle for education and training - towards a vision that has enriched the profile of a conservative approach much more dynamic and economically productive . If you add to this the picture that is emerging in the era of globalization of markets and which tends , paradoxically, to strengthen the role and significance of territory in its specificity and cultural identity , it is not difficult to imagine how any policy intervention in the sector cultural , if on the one hand can not be separated from the concept of preservation , another must necessarily be open to an interpretation of the territory as a resource , developing planning skills with a strong innovative content. It requires, in this context, the need to "system" and to understand the change as the result of multiple and highly coordinated actions . If the strategies adopted to date , especially in Italy , have failed to ensure a real and sustainable economic development is compatible because, in reality, have segmented the field and separate the processes of development of cultural heritage from the local context in which they gravitate [ 1 ] . The advantage of the cultural consumption of a resource may induce socialized through its reuse by means of enhancement and management is a goal that can be checked with the help of different disciplines. The enhancement projects are a particular case within the realm of architectural design , but the economic evaluation together with the estimation disciplines continues to be a substantial contribution to the development of design processes . It presupposes , in the case of conservation projects , the presence of value judgments Quantitative alongside qualitative judgments , most often related to the historical interpretation of existing artifacts and building complexes . The transition from the formal model , which refers to private assets in the current market environment, the model which refers to the Economy substantial public goods with coordinates outside the market , in effect, shifts the focus from consumer use of resources: assets whose value is tied to the exchange and to the prevalence of the logic of the market, but rather resources whose value depends on the use, directly and indirectly from the use and non-use . The fact that we consider public goods as an economic resource , even if not placed in a context of market rules, raises complex issues , which are not exhausted by simple considerations on the scheme owner of the goods . On the one hand , as I said before, because of the difficulties to attribute a value in the monetary sense , and second, for the different meanings of technical feasibility , economic and financial continue to be a key stage in the planning of interventions on public resources . The territory has always been considered an integral part of our lives, recognized as a place of personal identity , cultural and religious . The desire to tradition, the rediscovery of ancient crafts and the production of typical signs are evident that without a strong local roots there is no significant experience in personal and social life . Among the main human needs is precisely the discovery of the territory, the sense of belonging to someone, even before something. The human being is always looking for a place that satisfies both environmentally and culturally, without which it would live dispersed. Precisely for this reason, in every historical moment has expressed a willingness to change the place where he lived apportandone valid media changes and trying to make it better and appropriate to meet his needs . In an increasingly globalized society , however , many regions are competing with each other and then it is even more difficult to enhance and encourage entrepreneurship in an area, and that is why we need rules and tools , able to promote the product area, also through a communication that is capable of enhancing the development potential and the socio-economic and environmental issues, whilst promoting local entrepreneurship . The territories , in fact, have to fit in the global market , using a fast market and explanatory , communicating the wealth of an area, its entrepreneurial vocations , the location opportunities , business opportunities . These are the tools that support the creation of local businesses and attracting capital from outside the territory , allow you to stimulate economic development . Through the challenges of globalization has been given a new role in the region , from a competition between economic actors in a competition between local systems. The territory is rediscovered as a complex system, hidden in a highly competitive global dimension : in this step to adopt a strategy of cultural system is critical to the necessity of dealing with homogeneous systems . A strategy that is able to exploit the opportunities offered by new communications technologies and extend business opportunities. This work is divided into two parts: the first part will present the concept of cultural and conceptual tools of economic evaluation applied to the product area. In particular, it analyzes the ability of this discipline to promote local development. At this stage, we try to shed more light on the importance of this matter, proposing a study on the one hand can highlight the features and the most important aspects of the evaluation and the other is able to demonstrate the operational validity of the latter in promote local development. The local development , in fact, becomes an important tool for the exploitation of resources of a territory , which takes an active role , offering more and more exploitable resources over time . Finally, it is exposed to the concept of " cultural system " as a model of spatial development can promote the economy of the area and the redevelopment and improvement of the overall livability of a given territory. The pattern of the district, in fact, is a reality for a long time active and dynamic in the industrial sector which today begins to be considered a great potential in the field of culture and urban development. The culture thus becomes an increasingly important role for territorial marketing in order to improve the quality of life and promote the attractiveness and competitiveness of the territory, in order to activate the factors necessary for its development . Concepts such as empowerment , innovation and creativity are , today , conditions that characterize the social, institutional , environmental and demographic constraints to economic growth of the post-industrialized countries . The Cultural District Evolved is based precisely on this assumption , for which this model aspires to become an important development trend in America, Europe and Italy . An example of a city that has been able to use culture as supporting its growth is Linz , a country capable of putting together a social progress , cultural and economic , as to be rated as one of the best achievements of the cultural district . The second part is exposed to the project concerning the creation of the cultural system as a process of planning for the future development of the city. A project that involves many actors, especially citizens increasingly seen as behind the choices of a city more efficient. In the context of the current localization economies , in fact , cities are having to compete with each other in pursuit of a development in the long term through investment in the territory and citizens , as an impetus to innovation and research . The three assets to be followed in order to enhance the city will be the ones to make it more welcoming and attractive , with a strong relational identity , sustainable and innovative . Understand, then , as Reggio Calabria to respond to the characteristics of " cultural system " is the goal of this work. Understand what are the reasons that lead a reality, such as that in question, as if to better integrate , to make a place more innovative, both in terms of territorial and cultural , without losing sight of the centrality of the person, respect and protection of human dignity , freedom, and the promotion of interpersonal relationships.

Social innovations are activities aiming at implementation of social objectives, including mainly the improvement of life of individuals and social groups, together with public policy and management objectives. The essay indicates and discusses the most important contemporary problems, solving of which requires social innovations. Social innovations precondition the progress of civilisation. The world needs not only new technologies, but also new solutions of social and institutional nature that would be conducive to achieving social goals. Social innovations are experimental social actions of organisational and institutional nature that aim at improving the quality of life of individuals, communities, nations, companies, circles, or social groups. Their experimental nature stems from the fact of introducing unique and one-time solutions on a large scale, the end results of which are often difficult to be fully predicted. For example, it was difficult to believe that opening new labour markets for foreigners in the countries of the European Union, which can be treated as a social innovation aiming at development of the international labour market, will result in the rapid development of the low-cost airlines, the offer of which will be available to a larger group of recipients. In other words, social innovations differ from economic innovations, as they are not about implementation of new types of production or gaining new markets, but about satisfying new needs, which are not provided by the market. Therefore, the most important distinction consists in that social innovations are concerned with improving the well-being of individuals and communities by additional employment, or increased consumption, as well as participation in solving the problems of individuals and social groups [CSTP, 2011]. In general, social innovations are activities aiming at implementation of social objectives, including mainly the improvement of life of individuals and social groups together with the objectives of public policy and management [Kowalczyk, Sobiecki, 2017]. Their implementation requires global, national, and individual actions. This requires joint operations, both at the scale of the entire globe, as well as in particular interest groups. Why are social innovations a key point for the progress of civilisation? This is the effect of the clear domination of economic aspects and discrimination of social aspects of this progress. Until the 19th century, the economy was a part of a social structure. As described by K. Polanyi, it was submerged in social relations [Polanyi, 2010, p. 56]. In traditional societies, the economic system was in fact derived from the organisation of the society itself. The economy, consisting of small and dispersed craft businesses, was a part of the social, family, and neighbourhood structure. In the 20th century the situation reversed – the economy started to be the force shaping social structures, positions of individual groups, areas of wealth and poverty. The economy and the market mechanism have become independent from the world of politics and society. Today, the corporations control our lives. They decide what we eat, what we watch, what we wear, where we work and what we do [Bakan, 2006, p. 13]. The corporations started this spectacular “march to rule the world” in the late 19th century. After about a hundred years, at the end of the 20th century, the state under the pressure of corporations and globalisation, started a gradual, but systematic withdrawal from the economy, market and many other functions traditionally belonging to it. As a result, at the end of the last century, a corporation has become a dominant institution in the world. A characteristic feature of this condition is that it gives a complete priority to the interests of corporations. They make decisions of often adverse consequences for the entire social groups, regions, or local communities. They lead to social tensions, political breakdowns, and most often to repeated market turbulences. Thus, a substantial minority (corporations) obtain inconceivable benefits at the expense of the vast majority, that is broad professional and social groups. The lack of relative balance between the economy and society is a barrier to the progress of civilisation. A growing global concern is the problem of migration. The present crisis, left unresolved, in the long term will return multiplied. Today, there are about 500 million people living in Europe, 1.5 billion in Africa and the Middle East, but in 2100, the population of Europe will be about 400 million and of the Middle East and Africa approximately 4.5 billion. Solving this problem, mainly through social and political innovations, can take place only by a joint operation of highly developed and developing countries. Is it an easy task? It’s very difficult. Unfortunately, today, the world is going in the opposite direction. Instead of pursuing the community, empathic thinking, it aims towards nationalism and chauvinism. An example might be a part of the inaugural address of President Donald Trump, who said that the right of all nations is to put their own interests first. Of course, the United States of America will think about their own interests. As we go in the opposite direction, those who deal with global issues say – nothing will change, unless there is some great crisis, a major disaster that would cause that the great of this world will come to senses. J.E. Stiglitz [2004], contrary to the current thinking and practice, believes that a different and better world is possible. Globalisation contains the potential of countless benefits from which people both in developing and highly developed countries can benefit. But the practice so far proves that still it is not grown up enough to use its potential in a fair manner. What is needed are new solutions, most of all social and political innovations (political, because they involve a violation of the previous arrangement of interests). Failure to search for breakthrough innovations of social and political nature that would meet the modern challenges, can lead the world to a disaster. Social innovation, and not economic, because the contemporary civilisation problems have their roots in this dimension. A global problem, solution of which requires innovations of social and political nature, is the disruption of the balance between work and capital. In 2010, 400 richest people had assets such as the half of the poorer population of the world. In 2016, such part was in the possession of only 8 people. This shows the dramatic collapse of the balance between work and capital. The world cannot develop creating the technological progress while increasing unjustified inequalities, which inevitably lead to an outbreak of civil disturbances. This outbreak can have various organisation forms. In the days of the Internet and social media, it is easier to communicate with people. Therefore, paradoxically, some modern technologies create the conditions facilitating social protests. There is one more important and dangerous effect of implementing technological innovations without simultaneous creation and implementation of social innovations limiting the sky-rocketing increase of economic (followed by social) diversification. Sooner or later, technological progress will become so widespread that, due to the relatively low prices, it will make it possible for the weapons of mass destruction, especially biological and chemical weapons, to reach small terrorist groups. Then, a total, individualized war of global reach can develop. The individualisation of war will follow, as described by the famous German sociologist Ulrich Beck. To avoid this, it is worth looking at the achievements of the Polish scientist Michał Kalecki, who 75 years ago argued that capitalism alone is not able to develop. It is because it aggressively seeks profit growth, but cannot turn profit into some profitable investments. Therefore, when uncertainty grows, capitalism cannot develop itself, and it must be accompanied by external factors, named by Kalecki – external development factors. These factors include state expenses, finances and, in accordance with the nomenclature of Kalecki – epochal innovations. And what are the current possibilities of activation of the external factors? In short – modest. The countries are indebted, and the basis for the development in the last 20 years were loans, which contributed to the growth of debt of economic entities. What, then, should we do? It is necessary to look for cheaper solutions, but such that are effective, that is breakthrough innovations. These undoubtedly include social and political innovations. Contemporary social innovation is not about investing big money and expensive resources in production, e.g. of a very expensive vaccine, which would be available for a small group of recipients. Today’s social innovation should stimulate the use of lower amounts of resources to produce more products available to larger groups of recipients. The progress of civilisation happens only as a result of a sustainable development in economic, social, and now also ecological terms. Economic (business) innovations, which help accelerate the growth rate of production and services, contribute to economic development. Profits of corporations increase and, at the same time, the economic objectives of the corporations are realised. But are the objectives of the society as a whole and its members individually realised equally, in parallel? In the chain of social reproduction there are four repeated phases: production – distribution – exchange – consumption. The key point from the social point of view is the phase of distribution. But what are the rules of distribution, how much and who gets from this “cake” produced in the social process of production? In the today’s increasingly global economy, the most important mechanism of distribution is the market mechanism. However, in the long run, this mechanism leads to growing income and welfare disparities of various social groups. Although, the income and welfare diversity in itself is nothing wrong, as it is the result of the diversification of effectiveness of factors of production, including work, the growing disparities to a large extent cannot be justified. Economic situation of the society members increasingly depends not on the contribution of work, but on the size of the capital invested, and the market position of the economic entity, and on the “governing power of capital” on the market. It should also be noted that this diversification is also related to speculative activities. Disparities between the implemented economic and social innovations can lead to the collapse of the progress of civilisation. Nowadays, economic crises are often justified by, indeed, social and political considerations, such as marginalisation of nation states, imbalance of power (or imbalance of fear), religious conflicts, nationalism, chauvinism, etc. It is also considered that the first global financial crisis of the 21st century originated from the wrong social policy pursued by the US Government, which led to the creation of a gigantic public debt, which consequently led to an economic breakdown. This resulted in the financial crisis, but also in deepening of the social imbalances and widening of the circles of poverty and social exclusion. It can even be stated that it was a crisis in public confidence. Therefore, the causes of crises are the conflicts between the economic dimension of the development and its social dimension. Contemporary world is filled with various innovations of economic or business nature (including technological, product, marketing, and in part – organisational). The existing solutions can be a source of economic progress, which is a component of the progress of civilisation. However, economic innovations do not complete the entire progress of civilisation moreover, the saturation, and often supersaturation with implementations and economic innovations leads to an excessive use of material factors of production. As a consequence, it results in lowering of the efficiency of their use, unnecessary extra burden to the planet, and passing of the negative effects on the society and future generations (of consumers). On the other hand, it leads to forcing the consumption of durable consumer goods, and gathering them “just in case”, and also to the low degree of their use (e.g. more cars in a household than its members results in the additional load on traffic routes, which results in an increase in the inconvenience of movement of people, thus to the reduction of the quality of life). Introduction of yet another economic innovation will not solve this problem. It can be solved only by social innovations that are in a permanent shortage. A social innovation which fosters solving the issue of excessive accumulation of tangible production goods is a developing phenomenon called sharing economy. It is based on the principle: “the use of a service provided by some welfare does not require being its owner”. This principle allows for an economic use of resources located in households, but which have been “latent” so far. In this way, increasing of the scope of services provided (transport, residential and tourist accommodation) does not require any growth of additional tangible resources of factors of production. So, it contributes to the growth of household incomes, and inhibition of loading the planet with material goods processed by man [see Poniatowska-Jaksch, Sobiecki, 2016]. Another example: we live in times, in which, contrary to the law of T. Malthus, the planet is able to feed all people, that is to guarantee their minimum required nutrients. But still, millions of people die of starvation and malnutrition, but also due to obesity. Can this problem be solved with another economic innovation? Certainly not! Economic innovations will certainly help to partially solve the problem of nutrition, at least by the new methods of storing and preservation of foods, to reduce its waste in the phase of storage and transport. However, a key condition to solve this problem is to create and implement an innovation of a social nature (in many cases also political). We will not be able to speak about the progress of civilisation in a situation, where there are people dying of starvation and malnutrition. A growing global social concern, resulting from implementation of an economic (technological) innovation will be robotisation, and more specifically – the effects arising from its dissemination on a large scale. So far, the issue has been postponed due to globalisation of the labour market, which led to cheapening of the work factor by more than ten times in the countries of Asia or South America. But it ends slowly. Labour becomes more and more expensive, which means that the robots become relatively cheap. The mechanism leading to low prices of the labour factor expires. Wages increase, and this changes the relationship of the prices of capital and labour. Capital becomes relatively cheaper and cheaper, and this leads to reducing of the demand for work, at the same time increasing the demand for capital (in the form of robots). The introduction of robots will be an effect of the phenomenon of substitution of the factors of production. A cheaper factor (in this case capital in the form of robots) will be cheaper than the same activities performed by man. According to W. Szymański [2017], such change is a dysfunction of capitalism. A great challenge, because capitalism is based on the market-driven shaping of income. The market-driven shaping of income means that the income is derived from the sale of the factors of production. Most people have income from employment. Robots change this mechanism. It is estimated that scientific progress allows to create such number of robots that will replace billion people in the world. What will happen to those “superseded”, what will replace the income from human labour? Capitalism will face an institutional challenge, and must replace the market-driven shaping of income with another, new one. The introduction of robots means microeconomic battle with the barrier of demand. To sell more, one needs to cut costs. The costs are lowered by the introduction of robots, but the use of robots reduces the demand for human labour. Lowering the demand for human labour results in the reduction of employment, and lower wages. Lower wages result in the reduction of the demand for goods and services. To increase the demand for goods and services, the companies must lower their costs, so they increase the involvement of robots, etc. A mechanism of the vicious circle appears If such a mass substitution of the factors of production is unfavourable from the point of view of stimulating the development of the economy, then something must be done to improve the adverse price relations for labour. How can the conditions of competition between a robot and a man be made equal, at least partially? Robots should be taxed. Bill Gates, among others, is a supporter of such a solution. However, this is only one of the tools that can be used. The solution of the problem requires a change in the mechanism, so a breakthrough innovation of a social and political nature. We can say that technological and product innovations force the creation of social and political innovations (maybe institutional changes). Product innovations solve some problems (e.g. they contribute to the reduction of production costs), but at the same time, give rise to others. Progress of civilisation for centuries and even millennia was primarily an intellectual progress. It was difficult to discuss economic progress at that time. Then we had to deal with the imbalance between the economic and the social element. The insufficiency of the economic factor (otherwise than it is today) was the reason for the tensions and crises. Estimates of growth indicate that the increase in industrial production from ancient times to the first industrial revolution, that is until about 1700, was 0.1-0.2 per year on average. Only the next centuries brought about systematically increasing pace of economic growth. During 1700- 1820, it was 0.5% on an annual average, and between 1820-1913 – 1.5%, and between 1913-2012 – 3.0% [Piketty, 2015, p. 97]. So, the significant pace of the economic growth is found only at the turn of the 19th and 20th century. Additionally, the growth in this period refers predominantly to Europe and North America. The countries on other continents were either stuck in colonialism, structurally similar to the medieval period, or “lived” on the history of their former glory, as, for example, China and Japan, or to a lesser extent some countries of the Middle East and South America. The growth, having then the signs of the modern growth, that is the growth based on technological progress, was attributed mainly to Europe and the United States. The progress of civilisation requires the creation of new social initiatives. Social innovations are indeed an additional capital to keep the social structure in balance. The social capital is seen as a means and purpose and as a primary source of new values for the members of the society. Social innovations also motivate every citizen to actively participate in this process. It is necessary, because traditional ways of solving social problems, even those known for a long time as unemployment, ageing of the society, or exclusion of considerable social and professional groups from the social and economic development, simply fail. “Old” problems are joined by new ones, such as the increase of social inequalities, climate change, or rapidly growing environmental pollution. New phenomena and problems require new solutions, changes to existing procedures, programmes, and often a completely different approach and instruments [Kowalczyk, Sobiecki, 2017].

A review article devoted to the book of Andrzej Blikle – Doktryna jakości. Rzecz o skutecznym zarządzaniu. As pointed out by the Author, the book is a case of a work rare on the Polish publishing market, written by an outstanding scientist, who successfully runs a business activity. The combination of practical experience with theoretical knowledge gave a result that may be satisfying both for practitioners as well as theorists, and also those who want to get to know the ins and outs of an effective and efficient business management. The Author of the review believes that it is an important voice for shaping an inclusive socio-economic system, which constitutes a value in itself. Although the book is mainly concerned with business management, its message has a much wider dimension and is concerned with real measures of wealth, money and people’s lives. The book was awarded The SGH Collegium of Business Administration Award “For the best scientific work in the field of business administration in the years 2014-2015”. Andrzej Jacek Blikle Doktryna jakości. Rzecz o skutecznym zarządzaniu (The Doctrine of Quality. On Effective Management) Gliwice, Helion Publishing Company, 2014, p. 546 Introduction One of the distinctive features of the contemporary economy and contemporary world is a kind of obsession of quantity which is related to thoughtless consumerism, unfavourable to the care for the quality of the work and the quality of the produced and consumed goods and services. It is accompanied by culture (or rather non-culture) of singleness. Therefore, the book The Doctrine of Quality by Andrzej Blikle is like a breath of fresh air. It is a different perspective on the economy and the model of operation of enterprises, on the model of work and life of people. A. Blikle proves that it can be done otherwise. He proves it on the basis of careful studies of the source literature – as expected from a professor of mathematics and an economist, but also on the basis of his own experience gained during the scientific and educational work, and most of all through the economic practice. In the world governed by the obsession of quantity, characterised by fragility, shortness of human relationships, including the relationship of the entrepreneur – employee, A. Blikle chooses durability of these relations, creativity, responsibility, quality of work and production, and ethics. The Doctrine of Quality is a rare example of the work on the Polish publishing market, whose author is a prominent scientist, successfully conducting a business activity for more than two decades, which has contributed to the development of the family company – a known confectionery brand “A. Blikle”. The combination of practical experience with theoretical knowledge gave a result that may be satisfying both for practitioners as well as theorists, and also those who want to get to know the ins and outs of an effective and efficient business management, or develop the knowledge on this topic. In an attractive, clear narrative form, the author comprehensively presents the complexities of business management, indicating the sources of success, but also the reasons and the foundations of failures. At the same time, he presents these issues with an interdisciplinary approach, which contributes to thoroughness of the arguments and deeper reflections. Holism, typical to this book, is also expressed in the focus of A. Blikle not only on the economic, but also on social and ecological issues. Here, the author points to the possibility and need of reconciliation of the economic interests with social interests, and the care for the public good. Analyses of this subject are presented using the achievements of many areas of studies, in addition to economic sciences, including mathematics, sociology, psychology, medicine, and others. This gives a comprehensive picture of the complexity of business management – taking into account its close and distant environment. There are no longueurs in the book, although extensive (over 500 pages), or lengthy, or even unnecessary reasoning overwhelming the reader, as the text is illustrated with a number of examples from practice, and coloured with anecdotes. At the same time, the author does not avoid using expressions popular in the world of (not only) business. He proves that a motivational system which is not based on the approach of “carrot and stick” and without a devastating competition of a “rat race” is possible. The author supports his arguments with references not only to the interdisciplinary scientific achievements, but also to the economic historical experiences and to a variety of older and newer business models. There is a clear fascination with the reserves of creativity and productivity in the humanization of work. In fact, the author strongly exposes the potential of productivity and creativity in creating the conditions and atmosphere of work fostering elimination of fear of the future. He shows that such fear destroys creativity. It is not a coincidence that A. Blikle refers to the Fordist principles, including the warning that manufacturing and business do not consist of cheap buying and expensive selling. He reminds that Henry Ford, a legendary creator of the development of the automotive industry in the United States, put serving the public before the profit. The Doctrine of Quality is at the same time a book – proof that one of the most dangerous misconceptions or errors in the contemporary understanding of economics is finding that it is a science of making money, chremastics. Edmund Phelps and others warned against this in the year of the outbreak of the financial crisis in the USA in 2008, reminding that economics is not a science of making money but a science of relations between the economy and social life [Phelps, 2008]. Economics is a science of people in the process of management. Therefore, by definition, it applies to social values and ethos. Ethos is a general set of values, standards and models of proceedings adopted by a particular group of people. In this sense, ethos and economics as a science of people in the process of management are inseparable. Detaching economics from morality is in contradiction to the classical Smithian concept of economics, as Adam Smith combined the idea of the free market with morality. He treated his first work, The Theory of Moral Sentiments, as an inseparable basis for deliberations on the nature and causes of the wealth of nations, which was the subject of the subsequent work of this thinker [Smith, 1989; Smith, 2012]. Identifying economics with chremastics would then mean that all actions are acceptable and desired, if their outcome is earnings, profit, money. The book of A. Blikle denies it. It contains a number of case studies, which also stimulate broader reflections. Therefore, and also due to the features indicated above, it can be a very useful teaching aid in teaching entrepreneurship and management. The appearance of a book promoting the doctrine of quality and exposing the meaning of ethos of work is especially important because today the phenomenon of product adulteration becomes increasingly widespread, which is ironically referred to in literature as the “gold-plating” of products [Sennett, 2010, pp. 115-118], and the trend as “antifeatures”, that is intentionally limiting the efficiency and durability of products of daily use to create demand for new products. A model example of antifeature is a sim-lock installed in some telephones which makes it impossible to use SIM cards of foreign operators [Rohwetter, 2011, p. 48; Miszewski, 2013]. These types of negative phenomena are also promoted by the development of systemic solutions aiming at the diffusion of responsibility [Sennett, 2010]. This issue is presented among others by Nassim N.N. Taleb, in the book with a meaningful title Antifragile: How to Live in a World We Don’t Understand? The author proves that the economy and society lose their natural durability as a result of the introduction of numerous tools and methods of insurance against risks, but mostly by shifting the burden of risks on other entities [Taleb, 2012]. N.N. Taleb illustrates his arguments with numerous convincing examples and references to history, recalling, inter alia, that in ancient times there was no building control, but the constructors, e.g. of bridges had to sleep under them for some time after their construction, and the ancient aqueducts are still working well until today. So, he shows that a contemporary world, focused on quantitative effects, does not create a sound base for ethical behaviours and the care for the quality of work and manufacturing. Andrzej Blikle points to the need and possibility of opposing this, and opposing to what the Noble Price Winner for Economics, Joseph Stiglitz described as avarice triumphs over prudence [Stiglitz, 2015, p. 277]. The phrase emphasised in the book “Live and work with a purpose” is the opposition to the dangerous phenomena listed above, such as for example antifeatures. convincing that although the business activity is essentially focused on profits, making money, limited to this, it would be led to the syndrome of King Midas, who wanted to turn everything he touched into gold, but he soon realised that he was at risk of dying of starvation, as even the food turned into gold. What distinguishes this book is that almost every part of it forces in-depth reflections on the social and economic relations and brings to mind the works of other authors, but at the same time, creates a new context for them. So, A. Blikle clearly proves that both the economy and businesses need social rooting. This corresponds to the theses of the Hungarian intellectual Karl Polanyi, who in his renowned work The Great Transformation, already in 1944 argued that the economy is not rooted in the social relations [Polanyi, 2010, p. 70]. He pointed to the risk resulting from commodification of everything, and warned that allowing the market mechanism and competition to control the human life and environment would result in disintegration of society. Although K. Polanyi’s warnings were concerned with the industrial civilization, they are still valid, even now – when the digital revolution brings fundamental changes, among others, on the labour market – they strengthen it. The dynamics of these changes is so high that it seems that the thesis of Jeremy Rifkin on the end of work [Rifkin, 2003] becomes more plausible. It is also confirmed by recent analyses included in the book of this author, concerning the society of zero marginal cost and sharing economy [Rifkin, 2016], and the analyses concerning uberisation [Uberworld, 2016]. The book of Andrzej Blikle also evokes one of the basic asymmetries of the contemporary world, which is the inadequacy of the dynamics and sizes of the supply of products and services to the dynamics and sizes of the demand for them. Insufficient demand collides with the rapidly increasing, as a result of technological changes, possibilities of growth of production and services. This leads to overproduction and related therewith large negative implications, with features of wasteful economy of excess [Kornai, 2014]. It is accompanied by phenomena with features of some kind of market bulimia, sick consumerism, detrimental both to people and the environment [Rist, 2015]. One of the more compromising signs of the economy of excess and wasting of resources is wasting of food by rich countries, when simultaneously, there are areas of hunger in some parts of the world [Stuart, 2009]. At the same time, the economy of excess does not translate to the comfort of the buyers of goods – as in theory attributed to the consumer market. It is indicated in the publication of Janos Kornai concerning a comparative analysis of the features of socio-economic systems. While exposing his deep critical evaluation of socialist non-market systems, as economies of constant deficiency, he does not spare critical opinions on the capitalist economy of excess, with its quest for the growth of the gross domestic product (GDP) and profits. As an example of the economy of excess, he indicates the pharmaceutical industry, with strong monopolistic competition, dynamic innovativeness, wide selection for the buyers, flood of advertisements, manipulation of customers, and often bribing the doctors prescribing products [Kornai 2014, p. 202]. This type of abnormalities is not alien to other industries. Although J. Konrai appreciates that in the economy of excess, including the excess of production capacities, the excess is “grease” calming down and soothing clashes that occur in the mechanisms of adaptation, he also sees that those who claim that in the economy of excess (or more generally in the market economy), sovereignty of consumers dominates, exaggerate [Kornai, 2014, pp. 171-172], as the manufacturers, creating the supply, manipulate the consumers. Thus, there is an excess of supply – both of values as well as junk [Kornai, 2014, p. 176]. Analysing the economy of excess, J. Kornai brings this issue to the question of domination and subordination. It corresponds with the opinion of Jerzy Wilkin, according to whom, the free market can also enslave, so take away individual freedom; on the other hand, the lack of the free market can lead to enslavement as well. Economists willingly talk about the free market, and less about the free man [Wilkin, 2014, p. 4]. The economy of excess is one of the consequences of making a fetish of the economic growth and its measure, which is the gross domestic product (GDP) and treating it as the basis of social and economic activity. In such a system, the pressure of growth is created, so you must grow to avoid death! The system is thus comparable to a cyclist, who has to move forwards to keep his balance [Rist, 2015, p. 181]. It corresponds with the known, unflattering to economists, saying of Kenneth E. Boulding [1956], criticising the focus of economics on the economic growth, while ignoring social implications and consequences to the environment: Anyone who believes in indefinite growth in anything physical, on a physically finite planet, is either mad or an economist. [from: Rist, 2015, p. 268]. GDP is a very much needed or even indispensable measure for evaluation of the material level of the economies of individual countries and for comparing their economic health. However, it is insufficient for evaluation of the real level of welfare and quality of life. It requires supplementation with other measures, as it takes into account only the values created by the market purchase and sale transactions. It reflects only the market results of the activity of enterprises and households. Additionally, the GDP account threats the socially desirable and not desirable activities equally. Thus, the market activity related to social pathologies (e.g. functioning of prisons, prostitution, and drug dealing) also increase the GDP. It was accurately expressed already in 1968 by Robert Kennedy, who concluded the discussion on this issue saying that: the gross national product does not allow for the health of our children, the quality of their education or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything in short, except that which makes life worthwhile [The Guardian, 2012]. While Grzegorz W. Kołodko even states that it should be surprising how it is possible that despite a number of alternative measures of social and economic progress, we are still in the corset of narrow measure of the gross product, which completely omits many significant aspects of the social process of reproduction [Kołodko, 2013, p. 44]. In this context he points to the necessity of triple sustainable growth – economic, social, and ecological [Kołodko, 2013, p. 377]. Transition from the industrial civilisation model to the new model of economy, to the age of information, causes a kind of cultural regression, a phenomenon of cultural anchoring in the old system. This type of lock-in effect - described in the source literature, that is the effect of locking in the existing frames and systemic solutions, is a barrier to development. The practice more and more often and clearer demonstrates that in the conditions of the new economy, the tools and traditional solutions turn out to be not only ineffective, but they even increase the risk of wrong social and economic decisions, made at different institutional levels. All this proves that new development models must be searched for and implemented, to allow counteraction to dysfunctions of the contemporary economy and wasting the development potential, resulting from a variety of maladjustments generated by the crisis of civilisation. Polish authors who devote much of their work to these issues include G.W. Kołodko, Jerzy Kleer, or Maciej Bałtowski. Studies confirm that there is a need for a new pragmatism, new, proinclusive model of shaping the social and economic reality, a model which is more socially rooted, aiming at reconciling social, economic and ecological objectives, with simultaneous optimisation of the use of the social and economic potential [Kołodko, 2013; Bałtowski, 2016; Kleer, 2015]. There is more and more evidence that the barriers to economic development growing in the global economy are closely related with the rooting of the economy in social relations. The book of A. Blikle becomes a part of this trend in a new and original manner. Although the author concentrates on the analyses of social relations mainly at the level of an enterprise, at the same time, he comments them at a macroeconomic, sociological and ethical level, and interdisciplinary contexts constitute an original value of the book. Conclusion I treat the book of Andrzej Blike as an important voice in favour of shaping an inclusive social and economic system, in favour of shaping inclusive enterprises, that is oriented on an optimal absorption of knowledge, innovation and effective reconciliation of the interests of entrepreneurs with the interests of employees and the interests of society. Inclusiveness is indeed a value in itself. It is understood as a mechanism/system limiting wasting of material resources and human capital, and counteracting environmental degradation. An inclusive social and economic system is a system oriented on optimisation of the production resources and reducing the span between the actual and potential level of economic growth and social development [Reforma, 2015]. And this is the system addressed by Andrzej Blikle in his book. At least this is how I see it. Although the book is mainly concerned with business management, its message has a much wider dimension and is concerned with real measures of wealth, money and people’s lives. null