Academic literature on the topic 'Consumer fetishism'

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Journal articles on the topic "Consumer fetishism"

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Sheehan, Rebecca. "Biker Boys, Muscle Cars, Hollywood Men." Film Studies 21, no. 1 (November 2019): 65–82. http://dx.doi.org/10.7227/fs.21.0006.

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This article examines how the ironic construction of queer masculinity from biker culture, a realm of consumer fetishism and hetero-masculinity, in Kenneth Anger’s Scorpio Rising (1964), influences Nicolas Winding Refn’s 2011 film Drive. As Anger’s film appropriates pop-culture images and icons of biker culture, fetishes of post-Second World War American masculinity, Refn uses overt references to Anger’s film to wage a similar reappropriation of muscle car culture, in the process challenging contemporary images of heterosexual masculinity in Drive. Like Anger, Refn relies upon the dynamics of fetishism and postmodernism’s illumination of the distance between sign and object to subvert muscle cars’ associations with masculine violence and rivalry, mobilising them instead to exploit the inherent multivocality of the fetishised object, seizing the car (and its mobility) as a getaway vehicle to escape prescriptions of identity and limiting definitions of gender and sexuality.
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Cagle, Robert L. "Auto-Eroticism: Narcissism, Fetishism, and Consumer Culture." Cinema Journal 33, no. 4 (1994): 23. http://dx.doi.org/10.2307/1225897.

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Böhm, Steffen, and Aanka Batta. "Just doing it: enjoying commodity fetishism with Lacan." Organization 17, no. 3 (May 2010): 345–61. http://dx.doi.org/10.1177/1350508410363123.

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Despite prolonged resistance campaigns against what are regarded as unethical production practices of companies such as Nike, people around the world still seem to be happy to spend a lot of money buying expensive consumer products. Why is this so? In this article we discuss this question through the lens of the concept of fetishism. By discussing texts by Freud and Marx, amongst others, we first explore the genealogy of the concept of fetishism. We then develop a Lacanian reading to understand how processes of fetishization dominate today’s capitalist society, producing a modern subject that constantly desires to consume more in order to constitute itself. We argue—with Lacan—that at the heart of this process of the constitution of the subject through consumption is enjoyment or, what Lacan calls, jouissance. Capitalism—as any other socio-economic regime—can thus be understood as a system of enjoyment.
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Lee, Martyn. "Flights of Fancy: Academics and Consumer Culture." Media, Culture & Society 16, no. 3 (July 1994): 521–29. http://dx.doi.org/10.1177/016344379401600310.

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It is worth remarking how many theories of consumer capitalism (of which postmodernism may be one exotic variant) have come to take capitalism at its face value: as a system of circulation, exchange and consumption. In doing so, they manage to reproduce the problem of commodity fetishism: the obscuring of the conditions and relations of production. It is as if the Burger King I consumed while reading Lyotard did not rest on a whole system of capitalized agriculture, transportation systems, food processing plants as well as the service economy of cooking and exchange that takes place in the house of the Burger King itself. (Clarke, 1991: 29)
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Shumway, David R. "Fetishizing fetishism: Commodities, goods, and the meaning of consumer culture." Rethinking Marxism 12, no. 1 (March 2000): 1–15. http://dx.doi.org/10.1080/08935690009358989.

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Boström, Magnus, and Mikael Klintman. "Can we rely on ‘climate-friendly’ consumption?" Journal of Consumer Culture 19, no. 3 (July 12, 2017): 359–78. http://dx.doi.org/10.1177/1469540517717782.

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In policy and research on sustainable consumption in general, and climate-oriented consumption specifically, key questions centre around whether people are motivated and prompted to support such consumption. A common claim in the scholarly debate is that policy makers, in face of fundamental governance challenges, refrain from taking responsibility and instead invest unrealistic hopes in that consumers will solve pressing environmental problems through consumer choice. Although green consumption is challenging, specifically climate-friendly consumption is even more so, due to the particularly encompassing, complex and abstract sets of problems and since climate impact concerns the totality of one’s consumption. Nevertheless, consumers are called to participate in the task to save the planet. This article draws on existing literature on climate-oriented consumption with the aim of contributing to a proper understanding of the relation between consumer action and climate mitigation. It provides a synthesis and presents key constraining mechanisms sorted under five themes: the value-action gap, individualisation of responsibility, knowledge gap, ethical fetishism and the rebound effect. This article concludes with a discussion of perspectives that endorse a socially embedded view of the citizen-consumer. The discussion indicates pathways for how to counteract the constraining mechanisms and open up room for climate-friendly citizen-consumers.
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Kim, Hyojin. "Japan’s 1980s Consumer Society and Girls’ Fetishism: Focusing on Girls’ Original Charms and Transmigration Girls Phenomena." Korean Journal of Japanese Dtudies 18 (February 15, 2018): 34–67. http://dx.doi.org/10.29154/ilbi.2018.18.034.

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Skotnicki, Tad. "Commodity Fetishism and Consumer Senses: Turn-of-the-Twentieth-Century Consumer Activism in the United States and England." Journal of Historical Sociology 30, no. 3 (November 11, 2015): 619–49. http://dx.doi.org/10.1111/johs.12114.

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Duncombe, Stephen. "It stands on its head: Commodity fetishism, consumer activism, and the strategic use of fantasy." Culture and Organization 18, no. 5 (December 2012): 359–75. http://dx.doi.org/10.1080/14759551.2012.733856.

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Williams, Christine L., and Catherine Connell. "“Looking Good and Sounding Right”." Work and Occupations 37, no. 3 (August 2010): 349–77. http://dx.doi.org/10.1177/0730888410373744.

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Upscale retail stores prefer to hire class-privileged workers because they embody particular styles and mannerisms that match their specialized brands. Yet retail jobs pay low wages and offer few benefits. How do these employers attract middle-class workers to these bad jobs? Drawing on interviews with retail workers and Bourdieu’s theory of habitus, the authors find that employers succeed by appealing to their consumer interests. The labor practices we identify contribute to the re-entrenchment of job segregation, race and gender discrimination, and fetishism of consumption. The conclusion argues against rewarding aesthetic labor and suggests other rationales for upgrading low-wage retail employment.
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Dissertations / Theses on the topic "Consumer fetishism"

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Haylock, Bradley John, and brad@newethic org. "The Front Line is Everywhere: For a Critique of Radical Commodities." RMIT University. Global Studies, Social Science and Planning, 2007. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080213.095326.

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This dissertation addresses the phenomenon of 'radical commodities'-commercial products which advance an oppositional politics. Examples of such include the products of Rage Against The Machine, a 'revolutionary' rock band; Michael Moore, a best-selling author and award-winning documentary filmmaker; Naomi Klein, a journalist and author of the international bestseller No Logo; The Body Shop, a multinational manufacturer and retailer of 'natural' cosmetics and toiletries; Freitag, a company which manufactures bags, wallets and other fashionable accessories from recycled materials, and; the Adbusters Media Foundation, publisher of Adbusters magazine and producer of Blackspot shoes. Radical commodities are fundamentally paradoxical objects whose apparent ethic would appear to be at odds with the fact that they are commodities. This dissertation asks: can a commodity-object legitimately serve as a vehicle for social and political critique? It is reasoned that the problem of radical commodities is principally structural. Marx's seminal writings on the commodity accordingly represent the logical point of departure. The Marxian analysis illuminates not only the commodity-structure, but also the political problematic which emerges from that structure-for Marx, the commodity is a mechanism of exploitation. From an orthodox Marxist perspective, the idea of a radical commodity would therefore be most contradictory, or indeed impossible. It is argued, however, that the Marxian analysis is inconclusive. This dissertation traces a genealogy of analyses of the commodity, which variously advance or diverge from the orthodox Marxist position. From a perspective of the consumption of commodity-objects, the radical commodity would appear to be possible. Yet, the relationship between the commodity-structure and the capitalist ideology runs deep. The question of the radical commodity is therefore markedly more complex than it might initially appear. With regard to the ideological consequence of the commodity-structure, however, certain streams of post-Marxist analysis are themselves problematic, for they ultimately short-circuit historical critique and destabilise the very possibility of politics. In contrast, this dissertation seeks to reaffirm a place for politics and, in so doing, to establish the theoretical possibility of radical commodities. To contend that the idea of a radical commodity is not fundamentally contradictory, however, says nothing of the political potency of such objects. These are undoubtedly complex objects, whose peculiarities cannot be ascertained by abstract theorisation alone. For this reason, this dissertation also employs empirical analyses of a number of radical commodities. In sum, it is argued that the sphere of commodities should be admitted as a possible site for the expression or implementation of a radical politics, and thus that radical commodities should be understood as a legitimate vehicle for social and political critique, but that such objects are by no means free from contradiction, and that the political efficacy of these products is anything but guaranteed.
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Madeira, Filho Magno de Lara [UNESP]. "Shopping center: consumo do espaço, cotidianidade e fetichismo." Universidade Estadual Paulista (UNESP), 2015. http://hdl.handle.net/11449/134293.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
A presente tese visa problematizar o lugar do shopping center no processo de produção do espaço, identificando, através de uma análise histórica, as metamorfoses e os novos sentidos adquiridos por essa forma espacial. Antes de se tornar um espaço comercial, o shopping é um relevante investimento imobiliário atrelado ao capital financeiro. Porém, mais que um espaço de consumo torna-se consumo do espaço preso ao tempo da cotidianidade, o que permite a tal forma comercial tornar-se um elemento concreto do processo de subjetivação engendrado pelo espaço produzido pela forma mercadoria, que, por sua vez, reproduz e amplia a mercantilização do urbano, permitindo a análise das relações sociais reificantes características de um momento histórico aonde os valores do consumo ganham centralidade na reprodução da sociedade urbana. A subjetivação realizada pela mercadoria espaço é iluminada com o conceito teórico e prático de fetichismo do espaço, capaz de determinar modos de uso do espaço engendrados pelo mercado, revelando comportamentos, modos de agir e de pensar produzidos com o intuito exclusivo de permitir a aceleração e reprodução do capital, assim como de reforçar os conteúdos capitalistas da cotidianidade imposta à sociedade urbana em constituição.
This thesis aims to discuss the place of the shopping mall in the space production process, identifying, through a historical analysis, the metamorphosis and the new meanings acquired by this spatial form. Before becoming a commercial space, the mall is a major real estate investment linked to financial capital. However, more than a consumption space it becomes a consumption of space stuck to the quotidian time, which allows such commercial form to become a concrete element of subjectivity process engendered by the space produced by the commodity form, which in turn reproduces and expands the commodification of the urban, allowing the analysis of reifying social relations characteristic of a historical moment where the consumption values gain centrality in the reproduction of urban society. The subjectivity held by the space commodity is illuminated with the theoretical and practical concept of fetishism of space, able to determine ways to use the space engendered by the market, revealing behaviors, ways of acting and thinking produced with the sole purpose of enabling the acceleration and reproduction of capital as well as to enhance the quotidian capitalist content imposed on the urban society in constitution.
FAPESP: 2012/08282-2
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Souza, Mayra Cotta Cardozo de. "Produção e consumo de leis penais no capitalismo: o fetichismo da mercadoria." Universidade do Estado do Rio de Janeiro, 2012. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=6298.

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O processo histórico dialético é acompanhado não apenas da transformação do conteúdo normativo das leis, mas da transformação da própria forma legal em si. Conforme a organização da produção vai se desenvolvendo nas relações sociais mais complexas, as categorias do Direito também se tornam mais complexas, cada vez mais autônomas e definidas. O capitalismo é um movimento, que, como tal, se parar, não consegue se sustentar. Se todas as pessoas ficarem em casa, paradas, sem consumir, o sistema entra em colapso, pois a mercadoria precisa circular. Igualmente, o sistema penal precisa produzir normas punitivas para se manter, ainda que a circulação delas aconteça com base apenas em seu valor simbólico. a produção de normas penais reproduz a lógica da produção de mercadorias, a qual, por meio do fetichismo, segrega o valor-de-uso do valor, possibilitando que leis sejam criadas independentemente de serem úteis, mas apenas para circularem e reforçarem a estrutura punitiva. A compreensão da cisão entre valor e utilidade é fundamental para esclarecer o fetichismo da norma penal, que se manifesta por meio da expansão da criminalização e do agravamento das penas. Por mais que se tenha clara a ineficácia da produção de leis punitivas para resolver problemas sociais, a criação de novos tipos penais está ancorada em seu valor, separado de sua utilidade concreta.
The dialectical historical process is accompanied not only the transformation of the normative content of the laws, but the transformation of their own legal form itself. As the organization of production will be developing more complex social relationships, the categories of law have also become more complex, increasingly autonomous and defined. Capitalism is a movement, as such, if you stop, can not sustain itself. If all the people staying at home, still without consuming, the system collapses, because the commodity needs to circulate. Also, the criminal justice system needs to produce punitive rules to keep, even though the circulation of them happen based only on their symbolic value. the production of criminal law reproduces the logic of commodity production, which, by means of fetishism, secretes the value of the use-value, enabling laws are created regardless of whether they are useful, but only to move and strengthen the structure punitive . Understanding the split between value and usefulness is essential to clarify the fetishism of the criminal provision, which manifests itself through the expansion of criminalization and increased penalties. As much as it has clear inefficiencies in the production of punitive laws to solve social problems, creation of new crimes is anchored in its value, separated from its practical usefulness.
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Gaioli, Yheda Maria de Lanes. "Essência e aparência : uma análise do caráter fetichista das mercadorias /." Universidade Estadual Paulista (UNESP), 2017. http://hdl.handle.net/11449/152830.

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A dissertação tem como objetivo trazer uma análise acerca da categoria marxiana de fetichismo da mercadoria, enquanto crítica acerca da dinâmica do modo de produção capitalista, descrito por Marx com ênfase em O Capital. O estudo realizado busca uma análise acerca do desenvolvimento do fenômeno no atual estágio de acumulação capitalista bem como, seus rebatimentos às relações sociais entre pessoas. Partindo do acúmulo teórico já adquirido acerca da temática, através de pesquisa bibliográfica, defendo que no capitalismo não existe a possibilidade de que as pessoas tenham uma vida plena porque suas relações são transformadas. Para tanto, seria necessário pensarmos em outra forma de sociabilidade. Por isso, a dissertação busca trazer também a discussão acerca dos limites da ordem burguesa e a possibilidade história de superação. Neste sentido, tendo como pressuposto a analise marxiana de que os homens fazem historia, mas não como querem e sim sob as circunstâncias que lhes foram postas, na primeira parte trazemos elementos para se pensar a consolidação da sociedade burguesa e a importância da teoria no entendimento da realidade da qual somos partes atuantes. Na segunda parte, descrevemos o fetichismo da mercadoria enquanto resultado da sociedade capitalista, bem como um recente desdobramento do fenômeno, o fetichismo das imagens, analisando os rebatimentos desse fenômeno na realidade social. Por fim, discutimos os limites impostos pela sociedade capitalista à emancipação humana e dinâmica entre essência e aparência que se não entendida como totalidade, contribuem para o processo de falseamento da realidade.
The dissertation aims to bring an analysis of the marxian category of commodity fetishism as a critique of the dynamics of the capitalist mode of production described with emphasis by Marx in The Capital. The study seeks to analyze the development of the phenomenon in the current stage of capitalist accumulation as well as its refutations to social relations between people. Starting from the theoretical accumulation already acquired on the theme, through bibliographical research, I argue that in capitalism there is no possibility that people have a full life because their relationships are transformed. For that, it would be necessary to think of another form of sociability. Therefore, the dissertation seeks to bring also the discussion about the limits of the bourgeois order and its possibility of overcoming. In this sense, starting the Marxian analysis that men make history, not as they want, but under the circumstances that are put to them, in the first part we bring elements to think about the consolidation of bourgeois society and the importance of theory in understanding of the reality of which we are acting parties. In the second part we describe the fetishism of the commodity as a result of capitalist society, as well as a recent unfolding of the phenomenon, the fetishism of images, analyzing the refutations of this phenomenon in social reality. Finally, we discuss the limits imposed by capitalist society to human emancipation and the dynamics between essence and appearance, which, if not understood as totality, contributes to the process of falsifying reality.
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Schweriner, Mário Ernesto René. "O CONSUMISMO E A DIMENSÃO ESPIRITUAL DAS MARCAS: UMA ANÁLISE CRÍTICA." Universidade Metodista de São Paulo, 2008. http://tede.metodista.br/jspui/handle/tede/459.

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This thesis has the purpose to prove that, in the consumer society, consumerist individuals transcend their functional relation toward merchandises, trying to obtain, through prestige brands, a spiritual dimension that replaces or complement the traditional religious experiences, and that is fetished. Consumerism is a superlative of purchases, belongings and use, a dependence of non essential goods (superfluous) to satisfy endless desires. It is impossible to satisfy endless desires: therefore the expression transcendental goal of consumption, beyond the capacity to be achieved. The transcendental dimension of consumption, through the symbolism of merchandises potencialized by the prestige brands, give enchantment and sense to the individual, and fulfills the territory that belonged to the family, Church and community. The subject tries to obtain, with the brand-fetished merchandise, a satisfaction of his mimetic desire, and/or compensate absent or fragile values, which is strengthened by advertising. The ultimate meaning of life of materialistic individuals produces immediate effects which are positive for them as well for the economy, but in the future potentially negative for the planet, for the society, as well as for the individuals.
Esta tese objetiva comprovar que, na sociedade de consumo, indivíduos consumistas transcendem sua relação funcional com as mercadorias, buscando nas marcas de prestígio uma dimensão espiritual, que substitui ou complementa as experiências religiosas tradicionais, e que se revela fetichizada. O consumismo é superlativo de compras, posses e uso, uma dependência de bens não essenciais (supérfluos) para atender aos desejos sem fim. É impossível satisfazer a desejos sem fim: daí a expressão meta transcendental do consumo, posicionada além do alcance e da capacidade de atingi-la. A dimensão transcendente do consumo, por meio do simbolismo das mercadorias potencializado pelas marcas de prestígio, propicia encantamento e sentido ao indivíduo, e se presta a preencher o espaço outrora ocupado pela família, Igreja e comunidade. O sujeito busca, na mercadoria fetichizada pela marca, satisfazer seu desejo mimético, e/ou compensar valores frágeis ou ausentes, o que é reforçado pela propaganda. O sentido último da vida dos indivíduos materialistas produz efeitos imediatos que são positivos para eles e para a economia, mas potencialmente negativos mais à frente para o planeta, para sociedade e para os indivíduos.
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Chang, Ching-Wen, and 張瀞文. "Consumer Culture And Fetishism — Ching–Wen Chang’s Art Thesis." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/22906046633536697174.

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碩士
國立臺灣藝術大學
版畫藝術研究所
99
The theme of this work mainly discusses “consumer culture and fetishism” from 2008 to 2011’s creation research, hoping to compare and analyze through relative references and theoretical books. By the mutual combination of observing the society and writers’ creating practice, it helps create the novel thoughts and enrich self artistic creation. There are five chapters in the thesis: Chapter I: Motive and purpose, scope of thesis, methods, and interpretation of words. Chapter II: Theoretical foundation. The first section states cultural anthropology, psychology, economics, postmodernism and so forth to briefly illustrate the theory of modern consumer culture. The second section discusses female’s fetishism. The third section goes from the idea of feminism, comparing the creating thinking of eastern and western women. Chapter III: Description of creating thoughts, contents, styles and skills. The first section is the discussion of fast-food consumption and fashion consumption as the creating ideas. The second section is creating content which shows the meaning of comic style and costume design in my works. The third section systematically arranges the works to find the meanings and roles in them through the combination of lines, styles, spaces, and colors. The forth section is the process of printmaking, stating detailed the application of materials and skills; for example, silk screen and techniques of foaming agent, etc. Chapter IV: Practice of creating series. There are four series of works; that is “Plan-M” series,“starlight ”series,“beauty-skin lover” series, and “fetishism”series. Chapter V: Conclusion. Introspect and examine whether the creation practice reach the goal or not, and self expectation for the future.
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Kuo, Lin-Chuan, and 郭令權. "Delirious Pierrot -- The Consume Culture of Subjectivity Phenomenology Studies on Dissociation-type Paranoia-fetishism Syndrome Hysterical Confusion symbolist Bibliography." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/02533534949765845095.

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碩士
實踐大學
服裝設計研究所
91
Hysteria is often considered a reaction generated by body heat. Due to its nature of generating anxiety and excitement all over the body, it is often tightly associated with eroticism. Also, since it contains a sense of instability, making people experiencing anxiety, convulsion, and a unique kind of pain, it is often associated with madness. Early researches had often classified it as a feminine sickness related to uterine illness, which should be treated with medical care. However, it was later proved to be an assumption misled by ignorance. In actuality, a hysterical patient is a sensual individual, who possess an uncontrollable body and an insatiable desire so strong that disables the ability of restraining impulse, thus had been categorized as a sort of physical sickness caused by continuous stimulation. A patient''s Subconscious is the other side of his sensuality. This accumulative subconscious is making hysteria a "real" but also "fake" sickness, which may be taken as a sort of physical camouflage. Through people''s hysterical reaction towards products of established labels, symbolized images are no more than props of a theater called life. These products are telling stories of Contemporary City living. The process of making the consumption of social critique into elements of the cultural industry adapts fragments of master thinkers'' trend and label critique and transforms them into sensual messages or sources of expression. The complexity of consumerism not only materialize or alienates question, but also provide emotional and esthetic satisfaction. Consumption is just as important, or even more important, than production. In dealing with the discourses of the manipulation of cultural industry, the illusiveness of mass culture, the man-eating worship of consumer products, and the loss of people''s individuality, my concern is not gearing towards the cultural pathology or social criticism, but rather focused on how to consume without being bound to the ghostly mass consumerism, in order to build up a thinking logic that enables our creation of individualized images. This thesis attempts to transform inspiration and sensuality through different methods, not only committing a search on the functional aspect of everyday life in a literal level, but also re-interpreting spiritual inspiration. It is the attempt to illustrate traces of life through the spatial arrangement done by clothing, from 2D surface to 3D space, through all kinds of viewing method and imaginative thinking, to reveal the questing process of visual design as well as spiritual search. By doing so, we may have a chance to re-evaluate the human body and view it as an archeological subject, taking it as a measuring basis, and adapting various ways of evaluating methods to observe, document, arrange, record, and analyze the meaning of those messages, thus re-define garment within the framework of human body. By analyzing with an orderly thinking logic, de-composing human body into various elements, and adapting a diverse structure to establish a system of categorization. The concept of assemblage is replaced by a line up of partial elements, although the consistency of clothing should also be emphasized. Besides the layered sketching of outside contour in this discourse, I further adapt fabric and knitting, using bodily images as a starting point, to reveal the possibility of re-constructing human body as a space. Using human body as a medium to come up with a design solution which incorporate various, or even paradoxical materials, in order to come up with a conclusion that is both functional and full of theoretical logic.
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Shih, Hsin-Cheng, and 施昕承. "The Shape of Fashion Fetishismus in the Consumer Society: A Study on Symbolism Applied to Illustration." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/35327225488352080488.

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碩士
銘傳大學
商業設計學系碩士班
100
This research base on the analysis of Fetishism, fashion and consumer culture in contemporary consumer society, in order to discuss the elements of Fetishism to proposed in the works of this research. In the literature of chapter two, the author discusses Fetishism, fashion and consumer culture by Documentary Analysis, and researches Symbolism of panting in Europe in 19th. Those conclusions are going to be the content for Case Study. Also, the author is going to discuss the art style and the thought of Kuo Wei-Kuo(1960-), Ishida Tetusya(1973-2005) and Mark Ryden(1963-) by Case Study, and explored these in the works of the research. The works are created by Oil Painting, and proposed in Illustration. There are ten works: What we have???, The Shape Of Winner, We Are On The Same Way, The Fur Also Packs A Subject, My Dear, Heart To Heart, Marie Antoinette’s Apple, Life Source, Dancing Queen, The Train Named Desire.
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Books on the topic "Consumer fetishism"

1

The codes of advertising: Fetishism and the political economy of meaning in the consumer society. London: F. Pinter, 1987.

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The codes of advertising: Fetishism and the political economy of meaning in the consumer society. London: Routledge, 1990.

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The codes of advertising: Fetishism and the political economy of meaning in the consumer society. New York: St. Martin's Press, 1987.

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4

Fontenelle, Isleide Arruda. O nome da marca: McDonald's, fetichismo e cultura descartável. São Paulo, SP: Fapesp, 2002.

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5

From Hegel to Madonna: Towards a general economy of "commodity fetishism". Albany: State University of New York Press, 1998.

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Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society. Taylor & Francis Group, 2016.

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Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society. Taylor & Francis Group, 2014.

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Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society. Taylor & Francis Group, 2014.

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Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society. Taylor & Francis Group, 2014.

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Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society. Taylor & Francis Group, 2014.

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Book chapters on the topic "Consumer fetishism"

1

Holm, Nicholas. "Advertising commodities and commodity fetishism." In Advertising and Consumer Society, 93–116. London: Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-47175-8_5.

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"Consumer Fetishism and the Violence of the Gaze:." In THE ECONOMICS OF FANTASY, 92–119. Ohio State University Press, 2021. http://dx.doi.org/10.2307/j.ctv1cmsn37.8.

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Morgan, Francesca. "Chosen Kin versus Genetic Fetishism." In A Nation of Descendants, 162–80. University of North Carolina Press, 2021. http://dx.doi.org/10.5149/northcarolina/9781469664781.003.0008.

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This chapter describes Americans’ genetic fetishism—the valuing of biogenetic relatedness over relatedness by choice—before 1998, when a plethora of companies began selling direct-to-consumer DNA tests for purposes of genealogy, as well as afterward. This chapter roots the emergence of these enterprises in the media ferment of 1998-1999 and persisting controversy surrounding the DNA study, commissioned in 1998 by historians, that strongly suggested genetic relatedness between descendants of Thomas Jefferson and an enslaved woman in his household, Sally Hemings. DNA testing for genealogy purposes has been valuable to those genealogists who are unable to locate written information about ancestors, a situation especially common in projects about Jews or people of color. But the DNA testing industry signified new extremes of commodifying the blood relatedness that Americans had long valued. The prevailing influence of blood-based kinship reminded that influence’s challengers, including members of found families (families assembled exclusively on the basis of choice), of the queerness and feminist dimensions of such vocations.
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Blake, Linnie. "Consumed out of the Good Land: The American Zombie, Geopolitics and the Post-War World." In American Gothic Culture. Edinburgh University Press, 2016. http://dx.doi.org/10.3366/edinburgh/9781474401616.003.0013.

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This chapter argues that post-WWII zombie narratives offer a terrifying allegory of national selfhood. The traumatic dislocations of post-war geopolitics range from 1950s’ fear of communist infiltration and nuclear annihilation to Vietnam’s neo-colonialist catastrophe, and from 1970s’ consumer fetishism and economic collapse to the contemporary dominance of globalization. In the zombie horde’s total disregard for national borders, reducing survivors to traumatized sub-humans huddled in the wreckage of civil society, we see the gothic interrogation of our current economic problems, specifically the transformative impact of global neoliberalism.
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Mitchell, Arthur M. "Fetishism of the West in Tanizaki Jun’ichirō’s A Fool’s Love." In Disruptions of Daily Life, 53–100. Cornell University Press, 2020. http://dx.doi.org/10.7591/cornell/9781501752919.003.0002.

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This chapter discusses Tanizaki Jun'ichirō's A Fool's Love, which was written in 1924 after the Great Kantō Earthquake of 1923. The work responds to the rhetoric of social reform of the early 1920s that led up to that watershed event. Collectively referred to as daily life reform (seikatsu kaizen), these high-minded reform initiatives sought to discipline citizens, particularly women, to align their daily habits of consumption within the home with the interests of the state. The language of these reform efforts sublimated national geopolitical ambitions into consumer fantasies of efficient and sophisticated “Western style” living, as well as ideals of “love,” marriage, and “moral character.” Tanizaki's novel features a middle-class narrator who tells the story of how he fell in love with a young café waitress and divulges the details of their married daily life together. Thus, while the narrator's fantasy life is cloaked in the language of progressive reform, the actual life he describes turns out to be based in sadomasochistic pleasure and fetishistic desire. The chapter shows how the novel in this way subverts the language of daily life reform that was ubiquitous in the magazines and newspapers of the the late 1910s and early 1920s, exposing the contradictions of the ideologies embodied in that rhetoric.
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"Consumer culture and new media: commodity fetishism in the digital era: Matthew P. McAllister." In Media Perspectives for the 21st Century, 162–78. Routledge, 2011. http://dx.doi.org/10.4324/9780203834077-18.

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"Compr(om)ising commodities in consumer culture: fetishism, aesthetics, and authenticity JOHN F . SHERRY , J R." In Brands, 368–79. Routledge, 2014. http://dx.doi.org/10.4324/9781315765808-28.

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Chen, Chris. "Rereading Race and Commodity Form in Erica Hunt’s Piece Logic." In Reading Experimental Writing, 99–122. Edinburgh University Press, 2020. http://dx.doi.org/10.3366/edinburgh/9781474440387.003.0005.

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Centered on the work of contemporary experimental poet and critic Erica Hunt, this chapter argues that the author’s chapbook Piece Logic (2002) offers an implicit critique of postwar liberal antiracist ideals of racial progress understood primarily in terms of desegregated national inclusion within what Roland Marchand has called a “democracy of goods.” In this chapbook, Hunt explores how relations between subjects within and beyond the boundaries of the United States have been reshaped by an increasingly comprehensive system of differential economic valuation that redefines the meaning of racial difference, citizenship, family, and the material limits of formal equality. Hunt’s collection draws attention to how postwar processes of racial group formation are shaped by what Karl Marx calls “the fetishism of the commodity”, in which the life cycle of disposable objects mirrors the fate of racialized disposable or “surplus” populations. The devaluation and destruction of commodities, the chapter maintains, reflect a postwar racial order in which blackness comes to signify a limit case of relative expendability and the “broken” underside of postwar dreams of limitless consumer abundance.
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Doğan, Mustafa. "Can Be Solidarity Paradigm a Catalyst for the Sustainability of Tourism?" In Heritage - New Paradigm [Working Title]. IntechOpen, 2021. http://dx.doi.org/10.5772/intechopen.98992.

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The destructive effects of tourism on society, the environment, and the economy are among the phenomena that are widely known and discussed, like many other industries. Tourism, as one of the most reckless events of consumption fetishism, has a dynamism that affects sectoral development too on a demand basis. In these respects, it is considered that tourism should be rehabilitated in order to be sustainable despite its many positive effects. Although the “consumer and individualist spirit” of tourism is distant to collective, solidaristic, and restrictive-controlling approaches, it is expected that there will be a need for more interaction and association with these aspects in the new paradigm areas of the future. This study focuses on the habitual attitudes of tourism with the possible expectations of the future and discusses the solidarity tourism forms for the sustainability of tourism. It is clear that is needed to ask the economic, egocentric approaches in tourism. The paper predicts the more responsible, acceptable, fair, and conscious tourism can be possible if the spirit and face of tourism are able to turn to the solidaristic, and sustainable direction.
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Bhattacharya, Sreedeep. "The Afterlife of Things." In Consumerist Encounters, 208–25. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190125561.003.0009.

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This chapter studies the afterlife of the discarded lot more closely in a metal junkyard located in Mayapuri, Delhi. It elaborates why the consumerist landscape needs to fetishize the ‘new’ and encourage compulsive discarding. It maps the trajectory of the discarded and simultaneously analyze the consumers’ changing relationship with the obsolete. It claims that junkyard is a liminal space between usefulness and the lack of it, or use and reuse, where things constantly move and change hands. It also observes how life is induced into the apparently lifeless and value is extracted from waste in ‘operation theatres of inorganic transplants’ by migrant labourers in the margins of the city. It asserts that these operations are directly in conflict with mainstream global models of consumption that rest on doctrines of ephemerality. It also argues how imposed norms on obsolescence produce more discards and reduce the demand for waste, making obsolescence intrinsic to consumer culture.
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