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Marin, Livia. "Rules of engagement : trope of estrangement : a relation between art and consumer object." Thesis, Goldsmiths College (University of London), 2011. http://eprints.gold.ac.uk/7807/.
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This research explores the relationship between objects and subjects and asks to what extent objects are constituted through an act of subjective interpretation, and by which they enter into a circulation of meaning; or to what extent objects, as things, escape a full determination by this act of interpretation. Through the analysis of a variety of artistic practices (including my own artistic trajectory) and drawing on different philosophical traditions, I will argue that the object can neither be reduced to interpretation nor can it be theorized as ‘outside’ language. Conversely, I claim that, although linguistically mediated, the relation between object and subject is characterized by a space of ‘undecidability,’ which arises as a consequence of a partiality in the nature of the encounter between them. It is the nature of this partiality that I will address in this thesis.
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Alhidari, Abdullah. "Co-Creating Value in Video Games: The Impact of Gender Identity and Motivations on Video Game Engagement and Purchase Intentions." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc799485/.
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When games were first developed for in-home use, they were primarily targeted almost exclusively at children and males. However, today’s marketplace manifests a more diverse population plays Internet-enabled games that can be played virtually anywhere. The average gamer is now 30 years old. Many gamers, obviously, are much older. Yet more strikingly, and more germane to this study’s purpose, 47% of the U.S. gamer population is female, as compared to 40% in 2010. Despite these trends the gaming industry remains a male-dominated culture. The marketer’s job is to facilitate game engagement and to motivate gamers to play. The notion of “engagement” is not new in business. The term was developed in the last decade. Many studies were devoted to understand, explain, and define the term. It suggests that within interactive, dynamic business environments, consumer engagement (CE) represents a strategic position that companies can use to enhance their sales growth, competitive advantage, and profitability. Moreover, there are three levels of engagement in any experiential consumption (i.e., playing video game): presence, flow, and psychological absorption. The findings of this study affirm that consumer engagement, including presence, flow and psychological absorption are explanatory factors that impact gamer’s purchase intentions. Our results show that consumers experience different mental engagement in an interactive environment (i.e., playing video games) compared to passive environments (i.e., visiting a website). These findings change our understanding of consumers’ engagement and flow state. We also found that male and female gamers experience different engagement level. However, we did not find a significant result that masculinity and femininity traits impact gamers’ engagement or intention. We argue that macroeconomic factors results in sales fluctuation may have resulted in reject in this hypothesis. Thus, marketers shed a light into the consumer’s interactive environment and flow states in that environments. Consumers not only determine the value in using a product as Vargo and Lusch suggested, but they also create that value. Also, consumer experience is an ongoing process that does not have a specific point to start, making the value creation a temporally accumulative process that includes past, present, and future experience. Therefore, the value created by consumers is not created while physically interacting with a device to play, but it may include imagined and indirect interaction with the product. Therefore, consumers (i.e., gamers) need to maintain a balance between presence and psychological absorption (i.e., flow) to get the best experience in play video gaming. Empirical evidence suggest that consumers’ flow state engagement is the most important variable in determining their ensuing purchase intention for video games, regardless of game genre.
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Andersson, Elina, and Nicolai Pitz. "Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185201.
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The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. Despite that, within Europe LVS has not seen such rapid growth and seems to be still a neglected domain,both in practice and in academia.Most academic research on LVS has originated in China and took place in an Asian setting. From a European standpoint, these findings can onlyserve as a starting point for further researchdue to cultural differences. Sincemost extant research on the topic of LVS adopted a quantitative research design, we could clearly identify a lack of qualitative studies in a European context. Therefore, our study aims to fill this research gap by investigating European consumersperceived value of LVS and their motivations to engage in it. A qualitative research design is particularly suitable for the exploratory nature of ourresearch. For the collection of data, we conducted three synchronous online focus groups through purposive sampling of European participants. In addition to that, and as a triangulation for our data sources, Pål Burman, the CEO of the LVS provider Zellma, was interviewed. With this we were able to includedifferent perspectives on the topic. It also helped us to increase thevalidityofthemanagerial implications.Usingthematic analysis, we could identify themes that theparticipants associated with the concept of LVS. The findings suggest that the perceived value of LVS for European consumers is not indisputable. Based on the theoretical concept of perceived value,LVS has to solve the trade-off between give and get components. This means that the committed time for attending an LVS stream has to be compensated by certainbenefits, such asdiscounts, enhanced product information, exclusivity of content,or inspiration. By using the theoretical framework of Uses and Gratifications Theory (UGT), we were able to divide the motivations of European consumers to engage in LVS in three types of gratifications: hedonic, utilitarian, and social. As opposed to prior Asian research on the topic, social gratifications only played a minor role forEuropean consumers. Reasons for an interaction between the viewer and the broadcaster were primarily product-related and utilitarian by nature. Engagement for the sake of social motives could not be confirmed. Utilitarian gratifications desired byEuropean consumers were mainly connected to theobtainment of enhanced production information, leading to more informed purchase decisions. Hedonic motivations were for exampleentertainmentand inspiration. When connecting UGT to the TechnologyAcceptance Model (TAM), we have also been able to identify consumers' approachesto LVS as a new technology.Crucial here weretheperceived ease of use and perceived usefulnessof LVS.It was shown that consumers require LVS to be as easy or easier than normal e-commerce shopping is already.LVS would further be perceived as useful if it could provide the viewers with something uniquethat old technologies are not able to provide.Asa new digital phenomenon, itis expected to serve as a complement to physical and online stores. In fact, LVS might not only serve as a platform of sales, but also tocreate long-lasting relationships between a brand and its consumers with consumer engagementas a main desired outcome.
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Vivek, Shiri Dalela. "A scale of consumer engagement." Thesis, [Tuscaloosa, Ala. : University of Alabama Libraries], 2009. http://purl.lib.ua.edu/100.
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Lourenço, Carlos Eduardo. "Essays on consumer brand engagement." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/15634.
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Despite the growing interest in the brand engagement concept there has been debate about its conceptual foundations. This doctoral thesis explores the nature of the consumer brand engagement (CBE) construct. In the first paper, CBE is assessed within the Expectancy Theory framework to explain and clarify the probable anticipated results of engaging with a brand, and outcomes are categorized into a first level (resulting from personal effort allocated to interact with a brand) and a second level (consequence of first level outcomes) and a novel CBE definition is formulated. A comprehensive brand engagement framework is proposed using the Boundary-Spanning Marketing Organization Theory (MOR) as a consumer-brand touch point framework. From the theoretical foundations of the cognitive, emotional and behavioral dimensions of CBE, fifteen theoretical propositions are developed to incorporate a multilateral perspective on the construct’s theoretical tenets. In the second paper, four studies are used to develop a consumer brand engagement scale. Study 1 (n=11) uses literature review and in-depth interviews with consumers to generate scale items. In Study 2, eight experts evaluate 144 items for face and content validity. In Study 3 data collected with undergraduate students (n=172) is submitted to both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to further item reduction. Three hundred and eighty-nine responses from a consumer panel are used on Study 4 to evaluate model fit, using Confirmatory factor analysis (CFA) and Structural Equation Modeling (SEM). The proposed scale confirms excellent validity and reliability levels. Finally, in the third paper, a consumer engagement scale from Vivek et al. (2014) is replicated (n=598) with customers in an auto show, and extends the construct measurement debate using an Item Response Theory (IRT) perspective. Although the data achieved fit on a Classical Test Theory (CTT) using CFA, a graded response model (GRM) identifies five items that have low levels of discriminating power and provides low levels of information. The IRT approach indicates a possible path to future methodological improvements to marketing scales in general, and to the consumer engagement scale in particular.
Apesar do crescente interesse no conceito de engajamento da marca ainda existe discordância quanto aos seus conceitos fundamentais. Esta tese de doutorado explora a natureza da construção engajamento da marca do consumidor (EMC). No primeiro artigo, EMC é avaliada no âmbito da Teoria da Expectância para explicar e esclarecer como a antecipação de possíveis resultados de se envolver com uma marca, sendo tais resultados classificados como “primeiro nível” (resultante do esforço pessoal alocado para interagir com uma marca) e “segundo nível” (ou nível final, representando a consequência dos resultados de primeiro nível) e uma nova definição de EMC é formulada. Um arcabouço teórico abrangente é proposto para engajamento da marca, usando o Teoria Organizacional de Marketing para Expansão de Fronteiras (TOMEF) como referência para os pontos de contato entre o consumidor e a marca. A partir dos fundamentos teóricos das dimensões cognitivas, emocionais e comportamentais do EMC, quinze proposições teóricas são desenvolvidas para incorporar uma perspectiva multilateral às doutrinas teóricas do construto. No segundo artigo, quatro estudos são usados para desenvolver uma escala de engajamento da marca do consumidor. O Estudo 1 (n = 11) utiliza revisão da literatura e entrevistas em profundidade com os consumidores para gerar os itens da escala. No Estudo 2, oito especialistas avaliam 144 itens quanto a validade de face e validade de conteúdo. No Estudo 3 dados coletados com alunos de graduação (n = 172) é submetida à análise fatorial exploratória (AFE) e confirmatória (AFC) para redução adicional de itens. Trezentos e oitenta e nove respostas de um painel de consumidores são usados no Estudo 4 para avaliar o ajuste do modelo, usando a análise fatorial confirmatória (AFC) e Modelagem por Equações Estruturais (MEE). A escala proposta possui excelentes níveis de validade e confiabilidade. Finalmente, no terceiro papel, uma escala de engajamento do consumidor de Vivek et al. (2014) é replicada (n = 598) junto à consumidores em uma feira automotiva, para estender o debate sobre formas de medição do constructo usando a perspectiva da Teoria de Resposta ao Item (TRI). Embora o modelo desenvolvido com base na teoria clássica de teste (TCT) usando AFC, um modelo de resposta gradual (MRG) identifica cinco itens que têm baixos níveis de poder discriminante e com baixos níveis de informação. A abordagem usando TRI indica um possível caminho para melhorias metodológicas futuras para as escalas desenvolvidas na área de marketing em geral, e para a escala engajamento do consumidor, em particular.
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Dessart, Laurence. "Consumer engagement in online brand communities." Thesis, University of Glasgow, 2015. http://theses.gla.ac.uk/6638/.
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This thesis advances the concept of consumer engagement as a valid approach to the conceptualisation and measurement of Online Brand Community (OBC) participation. Against the background of rapid technological advances affecting the way consumers interact online, this thesis posits that past representations of OBC participation fail to adequately capture OBC participation. It further argues that consumer engagement offers a new analytical lens, which is more responsive to the interactive, social and multidimensional nature of OBCs. The thesis conceptualises consumer engagement in OBC as an affective, cognitive and behavioural phenomenon whereby a consumer is engaged both with the other members of the OBC and with the focal brand. It then identifies antecedents and outcomes of consumer engagement in English-speaking OBC. The measurement and conceptual model are tested using data from OBC participants. In particular, two original scales of consumer engagement are developed. The conceptual model is tested using structural equation modelling techniques, and the results largely support the research hypotheses. The results show that online interaction propensity, attitude toward OBC participation and product involvement positively relate to OBC engagement, and that online brand engagement is positively related to product involvement and OBC engagement. Online brand engagement shows positive correlations with brand trust, commitment and loyalty. Group invariance is largely achieved using data from French OBCs, which contribute to validating the English sample results. Overall, the thesis conceptually and empirically contributes to the burgeoning literature on consumer engagement in OBC and enhances our understanding of OBC participation. The study provides an improved, more online-relevant conceptualisation and measurement of consumer engagement and identifies its key individual drivers and relational outcomes. These findings also provide strategic implications for the community of OBC practitioners.
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Muwanga-Zake, Semeyi. "Media convergence : an analysis of consumer engagement." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1557.
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Media convergence has meant that the traditional separations between the various media industries, such as the internet, broadcasting and telephone networks are slowly collapsing due to the growing use and influence of digital electronics - in effect, morphing or transforming the media landscape. A fundamental change in today's media landscape has been the shift in control over media content, consumer consumption patterns as well as the manner and level at which consumers interact. Thus, the extent to which success is achieved now depends on a customer centric engagement strategy that can be implemented across converged platforms. This study considers the challenges posed by media convergence. It also investigates how organisations adjusted strategies to mitigate these challenges.
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Li, Xu. "Consumer Engagement in Travel-related Social Media." Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5806.
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The term of “consumer engagement” is extensively used in the digital era. It is believed that engaged consumers play an important role in products/services referral and recommendation, new product/service development and experience/value co-creation. Although the notion of consumer engagement sounds compelling, it is not fully developed in theory. Different interpretations coexist, resulting in confusion and misuse of the concept. This study attempts to define consumer engagement and develop a conceptual framework of consumer engagement, addressing antecedents of consumer engagement in online context. Moreover, some situational and social media usage-related factors are incorporated into the framework. A set of propositions are presented based on literature review and the conceptual framework to illustrate the relationship between consumer engagement and related factors. To provide empirical evidence for the conceptual model, an online survey is conducted. Participants complete the self-administered survey by answering questions concerning their online experience with the travel-related social media website they visit most. Two-step structural equation modeling is employed to analyze the data. The results show that both community experience and community identification have significant and positive relationship with consumer engagement. Community experience is also a strong predictor of community identification. Attitude toward using social media and travel involvement influence the relationship between consumer engagement and its antecedents. With focus on the interactive and experiential nature of consumer engagement, this study expands current understanding of consumer engagement and provides insights for hospitality and tourism businesses regarding how to engage consumers through travel-related social media.Ph.D.
Doctorate
Dean's Office, Education
Education and Human Performance
Education; Hospitality Education
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Krowinska, Agata. "Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook." Thesis, Edinburgh Napier University, 2017. http://researchrepository.napier.ac.uk/Output/1034828.
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Grounded in a constructivist paradigm, this thesis contributes to an emerging body of scholarship on the consumer engagement concept. In this research, the author conceptualises consumer engagement on social networking sites as a one-dimensional behavioural notion expressed by visible manifestations such as likes, comments and shares - referred to by scholars as consumer engagement behaviours. Although studies on consumer engagement in thecontext of social networking sites have increased over the past few years, current research often fails to provide frameworks that would adequately reflect the interactive nature of those behaviours. In particular, little knowledge exists about why consumers decide to engage with brands or branded content on these online platforms. This thesis addresses this gap by exploring key factors that influence digital natives' brand-related consumer engagement behaviours in the context of Facebook. Findings of this research are based on 25 event-based diaries that were completed by a sample of digital natives who recorded their brand-related engagement behaviours over a period of 11 weeks and from 25 follow-up semi-structured interviews. The data captured by the above-mentioned diary interview method allowed the author to gain rich insights into brand-related consumer engagement behaviours. Furthermore, the diary and interview method is used in this context for the first time which provides a unique methodological contribution. This thesis offers an original contribution to current scholarship on consumer engagement behaviours by introducing three new frameworks, namely: Categories of Effective Creative Content Practices on Facebook, an Integrated Framework of Factors Influencing Positive Brand-Related Engagement Behaviours on Facebook, and an Integrative Framework of Factors influencing Negative Brand-Related Consumer Engagement Behaviours on Facebook. Collectively, as well as individually, these frameworks enhance current theoretical knowledge on the concept by offering a more comprehensive overview of reasons behind brand-related consumer engagement behaviours on Facebook, which can also contribute to practice by assisting social media brand managers in improving current engagement strategies.
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Ulrich, Philip. "Engage to success : Consumer engagement in digital media." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170449.
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This thesis has been conducted as a case study for the brand Milda. It aims to investigate what Milda can do in order to increase the engagement and co-creation among their consumers at their website. Milda has a user-generated recipe section inside their website they want the consumers to interact with and contribute with content to. The study was conducted using a mixed methodology containing interviews with consumers, usability tests, a survey distributed on Milda’s Facebook page, a review of Milda’s current website, and a short benchmark. Furthermore, the study was based on a thoroughly made literature review over previous studies made regarding the subject. The findings from the study showed that consumers tend to be more willing to co-create with companies they can identify with and are passionate about. Engaged consumers also advocates the brand and connects new consumers to its products. Presence from the company in co-creation processes is highly important to engage and satisfy the consumers. Social aspects in form of communication and interaction with other users are main driving factors for engagement in digital media. For Milda to increase the amount of content at their website shared by their consumers, they have to make some improvements with the site in order to provide a better user experience. Since the social aspect is important to gain engaged consumers, Milda also has to increase the traffic to the site.
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Armellini, Juan Pablo. "Consumer engagement and value enhancement through product individualisation." Thesis, De Montfort University, 2017. http://hdl.handle.net/2086/15311.
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Product customisation has always been a regular practice as a form of self or group identification. Previous studies have demonstrated that when investing time and effort to customise a product, an emotional attachment to that product develops. Since the 1980s, new technologies in design, manufacturing and communications have facilitated customisation practices for mass manufacturers as well as for individual consumers. For example, computer algorithms can now automate customisation (i.e. individualise), meaning that the investment of time and effort can be significantly lower than in other customisation processes. Such novel automated practices have, however, not considered the effects on emotional attachment to products, which occurs when the consumer personally engages in the process. This research investigates individualisation as a form of customisation by looking at the relationship between an individualised product and the consumers’ attribution of value and emotional attachment to the end result. This was achieved through a mixed methods approach: following a literature review, in-depth interviews, observation and experiments were carried out. Four pilot studies were conducted, involving 42 respondents (designers, company directors, and consumers). The main study engaged a further 44 respondents, profiled as one of two types of consumers depending on their critical engagement with customisation processes, namely Active Consumers (AC) that Passive Consumers (PC). Data was collected through five Action Research cycles and incorporated key features of Design-Based Research. It was then processed, coded and analysed using thematic analysis. This study makes contributions to knowledge in the area of product customisation and individualisation, as well as in the research methods developed, applied and refined over the four pilot iterations and in the main study. Results suggest that despite limiting freedom of choice, individualisation is a valuable approach to product customisation, particularly for PCs willing to relinquish part of the decision making to an automated process, in order to obtain a customised and unique design. ACs, on the other hand, value their freedom to customise their own products and see individualisation as a limitation to the customisation experience and as a hindrance to developing emotional attachment to the product. These findings have the potential to inform entrepreneurs’ and designers’ decisions to better understand and exploit the benefits associated to individualisation processes. Offering specific consumer groups opportunities to engage with the individualisation process can trigger a strong emotional product attachment and potentially generate new business opportunities.
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Caverzan, Federica <1986>. "Consumer Engagement e Media Advertising: un'analisi empirica territoriale." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4485.
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L'obiettivo della tesi è l'analisi del mercato del media advertising.
Dopo una prima fase descrittiva viene proposto un modello econometrico il cui scopo principale è di analizzare la relazione tra spese in pubblicità delle imprese venete ed alcuni indicatori socio-economici specifici.
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Southard, Robyn Nicole. "Employee engagement and service quality." Pullman, Wash. : Washington State University, 2010. http://www.dissertations.wsu.edu/Thesis/Spring2010/R_Southard_042010.pdf.
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Thesis (Master of Public Affairs)--Washington State University, May 2010.Title from PDF title page (viewed on July 13, 2010). "Department of Political Science." Includes bibliographical references (p. 28-31).
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Di, Mauro Salvatore Mario. "Public Art: A Catalyst for Community Engagement." Thesis, Griffith University, 2015. http://hdl.handle.net/10072/367985.
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This exegesis revolves around my research question: Is community participation an appropriate approach to creating public art in regional Queensland? It is informed by my experience of directing public art in regional Queensland over the last two decades. My investigation, which employs a reflective methodology, will attempt to address and answer why and how the process of community consultation and participation is essential to the relevance and longevity of public art projects. In doing so, I will engage with a number of case studies to position, problematise, and resolve issues and concerns that surround certain public art projects developed for and located in regional Queensland communities.
My research also explores and extols a culture of place, and methodology that is informed by the oral history practices of interview and documentation. I consider the differences between ephemeral and permanent works, and acknowledge the significance of rituals, anniversary performance, and events. On completion of my analysis, I will formulate an effective reference chart and propose a redirective process that can be used by artists and community alike to further engage with locals in relation to negotiating public art and community. This will be done with the belief that communities, through their experience of place, can offer knowledge and inspire the artist. The artist in this way can work more positively to produce a public statement reflecting and informing the culture of place, past, present and future.Thesis (Professional Doctorate)
Doctor of Visual Arts (DVA)
Queensland College of Art
Arts, Education and Law
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Hedges, Naomi Jayne. "The consumer engagement-interactivity link : an e-retailing perspective." Thesis, University of Hull, 2015. http://hydra.hull.ac.uk/resources/hull:13998.
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An increasingly turbulent and unpredictable consumer landscape is posing unprecedented challenges for the modern marketer. Faced with a highly fragmented and cynical consumer base, aggressive competitive strategies, a constantly evolving digital and cyber world, and economic volatility characterising the modern macro environment, marketers are under increasing pressure to align their strategic positioning with “consumer hearts and minds”. Compounding this rise in consumer complexity is the development and salience of dual and multiple consumer identities, largely as a result of the growth in online and social media communities. Against this backdrop the Marketing Science Institute (MSI), the global voice and agenda setting body for marketing research priorities, has proposed placing consumer engagement (CE) at the forefront of marketing strategy, identifying the need to understand how to engage through innovation and design. Whilst academics and practitioners alike have acknowledged the importance of consumer engagement, describing it as the ‘holy grail’ for unlocking consumer behaviour, there is still a lack of consensus as to its conceptualisation and therefore its relationship with other marketing constructs. The salience of the online and digital consumer further compounds the difficulty in formulating a CE framework that is integrative and cross contextual. For instance, the construct of interactivity has considerable overlap with CE when applied to the online and digital domain. This study therefore moves away from the predominantly adopted exploratory approach to CE investigation, to provide empirical research into consumer engagement’s conceptualisation online and clarify the nature of the relationship between CE and interactivity. A post-positivist critical realist ontology was used to guide the research process, with the initial qualitative stage conducting twenty-eight semi-structured interviews - nine with consumers, eight with academics and eleven with marketing and communications practitioners, possessing online and digital expertise. The subsequent main quantitative phase then surveyed 600 online UK consumers, yielding 496 usable responses. Interview data suggested the centricity of emotional, cognitive and behavioural dimensions in consumer engagement’s structure; highlighted the antecedent nature of interactivity in developing CE online; and identified potential moderators to the CE-interactivity relationship. The framework developed for quantitative validation was therefore based on these initial findings. The survey data was subject to exploratory and confirmatory factor analysis, structural equation modelling, satisfaction of goodness of fit indices, reliability and validity testing, and rival model comparison. The most pertinent finding of this research is establishing the CE-interactivity link; with the interactivity constructs of customisation, communication, control and speed of response all being found to be antecedents of CE, in order of influence. The findings also confirm consumer engagement’s multi-dimensionality; highlighting the online CE facets to be emotional CE (emotion and experience) and cognitive & behavioural CE (learning & insight and co-creation). Gender, satisfaction & trust and tolerance are also identified as moderating factors in the CE-interactivity relationship. Contributions are made through investigation of consumer engagement in the e-retailing context; providing further insight into CE’s relationship within a nomological network of already established relationship marketing constructs; large scale quantitative validation of the proposed CE-interactivity framework; and through a multi-stakeholder approach to data collection, helping to bridge the academic-practitioner divide (Gambetti et al., 2012). The investigation concludes with an in-depth discussion about the managerial implications, as well as providing an overview of the studies key limitations, contributions and recommendations for future research.
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Cummings, Maria N. "Consumer engagement perspectives : a tool for ensuring advertising's impact? /." Online version of thesis, 2007. http://hdl.handle.net/1850/4804.
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Hermsen, Terry. "Languages of engagement." Connect to this title online, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1070294401.
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Thesis (Ph. D.)--Ohio State University, 2004.Title from first page of PDF file. Document formatted into pages; contains xvi, 700 p. Includes bibliographical references (p. 201-209). Available online via OhioLINK's ETD Center
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Van, Der Stad Sarah Gratia. "Museums and civic engagement in the Pacific Northwest /." Connect to title online (Scholars' Bank), 2007. http://hdl.handle.net/1794/5354.
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Lee, Yuen Megan Robyn. "Ambient advertising : an examination of ad features influencing consumer engagement." Thesis, University of Warwick, 2017. http://wrap.warwick.ac.uk/91496/.
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Ambient marketing is one of the fastest-growing out-of-home advertising methods, for the past 15 years, although formal research into this field is very limited. This research study investigates a particular subset of ambient ads, where physical features within the external environment are incorporated into the ads in some way, using an exploratory research design. The research addresses consumer engagement with ambient ads, through discussion of individual ad features and their influence on stimulating consumer interest in these ad messages, and consumer perceptions generated from these ads. The literature review presents theory and findings of existing ambient advertising, including various research perspectives on definitions of ‘ambient’ advertising. Related marketing practices are discussed, including stealth marketing, creative media and the wider practice of traditional OOH advertising. In addressing engagement within advertising, experiential marketing and interactivity concepts are reviewed, as well as ad clutter and creativity effects of traditional advertising. Due to the lack of existing literature into engagement with ambient messages, a series of five focus groups was conducted in order to identify categories of ad features, further developed through content analysis pre-tests. A content analysis of 494 ambient ads was conducted to illustrate marketers’ use of the identified ad features. In total, 15 interviews were conducted to provide further insights, coupled with focus group findings, into the influence of these features on consumer engagement with ambient ads. The findings presented indicate how each identified ad feature influences consumer engagement with ambient message, and with the advertised brands. The effects of ad novelty are discussed, where volitional attention and generation of word of mouth result from the perceived creativity of ambient ads. Consumer perceptions towards ambient ads, brands and the practice as a whole are presented. Throughout the discussion, the findings are analysed to suggest to marketers how ambient advertising practices can be developed to encourage engagement with ad messages, and provide brand experiences to consumers.
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Wu, Tong. "Consumer engagement with microblogs : the role of the social CEO." Thesis, University of Oxford, 2017. https://ora.ox.ac.uk/objects/uuid:00c14176-7f1a-423b-95de-0a57980390a2.
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This research aims to draw the attention of both marketing practitioners and academics to the potentially influential role of CEOs as ambassadors of their firms on social media. In particular, using a mixed methods approach, the study explores the ways in which CEOs use microblogs in dialogue with consumers, and measures the marketing effectiveness of such efforts. The main objective is to understand how different microblogging factors work to influence consumer engagement, thereby identifying the microblogging style of corporate executives that is most likely to result in the greatest customer engagement. Through investigating how CEOs use microblogs in engaging consumers, the study addresses two main research question: "How should consumer engagement be conceptualized, defined, and measured in a microblogging context?" and "How do specific individual (e.g. firm, consumer) factors effect and/or interact to generate particular consumer engagement levels with a CEO microblog?". This study makes three specific contributions to the emergent research area on consumer experience and behaviour within an interactive social media environment. First, by providing a comprehensive conceptualization of consumer engagement in a microblogging context. Secondly, by developing and implementing a scale to more effectively measure consumer engagement with a CEO's microblog, and finally by identifying and testing various consumer - and firm - related engagement antecedents. The study's research findings also offer clear prescriptions for strategic marketing communicators in designing effective microblogging strategies to capitalize on the capabilities of social media in engaging consumers.
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Fraß, Sarah, and Luana Walter. "Sustainability Sells : Appeals driving Consumer Engagement of Green Skincare Brands." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52951.
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Background: Sustainability within the skincare industry is an important theme in marketing research. Sustainability sells, but it is necessary to understand how brands can drive consumer engagement on Instagram by using certain appeals. As social media has revolutionized the way consumers interact with brands, engaging online today represents a fundamental factor for a company’s success. Consequently, this study explored in particular CBE of green skincare brands with regards to female European millennials. As we were the first to research the context of three highly relevant fields in today’s time, which are sustainability, Instagram and skincare in the European setting, we contribute with new significant findings. Purpose: The purpose of this study was to understand which appeals drive millennial’s CBE of green skincare brands on Instagram. Thus, particularly green company-created content was examined. Method: The method chosen to answer our study purpose was semi-structured interviews. Therefore, 18 female European millennials have been interviewed to understand their thoughts and opinions concerning our purpose. Hence our study was based on an interpretivist philosophy while an inductive approach was followed. In addition, deductive elements loosely framed this qualitative study, given existing literature in respective fields of this research. Finally, we concluded this study with a conceptual framework, created upon our empirical findings. Conclusion: The results show that in specific three different types of appeals could be identified to drive CBE of green skincare brands on Instagram. These are Affective, Identification, Spokesperson & Trust as well as Factual. With regards to our CBE conceptualization, these three themes all drive CBE to a different extent in terms of cognitive processing, affectionand activation. All in all, this study could identify Affective to be the most relevant appeal in terms of driving CBE as well as affection being the only CBE dimension, which can be driven by all three themes. Green skincare brands can use these findings to understand which appeals drive engagement while also raising awareness around sustainability-related topics.
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Hunsicker, Adam M. "Small Business Owners' Consumer Brand Engagement Strategies in Social Media." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7391.
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Since 2004, the economic relevance of small to medium-sized enterprises (SMEs) in the United States has steadily declined while large-scale enterprises' contributions have increased. Large-scale enterprises have maximized opportunities to engage consumers through social media and have created competitive advantages compared to SMEs. The purpose of this multiple case study was to explore the social media consumer brand engagement strategies leaders of SMEs used to positively affect their brands' equity. Relationship marketing and customer relationship management provided the conceptual framework for the study. Data were collected through interviews with 8 craft brewery business owners in the Southeastern United States and content collected from the social media pages of each business. Data were analyzed using within-case and cross-case techniques. Themes that emerged from data analysis included the cost-benefit of social media over traditional marketing platforms, the significance of establishing and maintaining relationships, and the importance of constant and continuous contact with customers. SME leaders may benefit from the results of this study by furthering their knowledge and understanding of social media consumer engagement strategies that positively impact brand equity. Findings may provide owners of small businesses with strategies that may result in social and economic benefits including new employment opportunities, increased revenue, and economic stability in local communities.
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Mallos, Melina. "Young children's interactions in art museums: Exploring engagement." Thesis, Queensland University of Technology, 2003. https://eprints.qut.edu.au/36686/1/36686_Digitised%20Thesis.pdf.
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How do young children engage with works of art in a museum environment? This study documents the experiences and behaviour of children aged 6-9 years in three Queensland art museums. In each case, three interactive components were investigated for their value in promoting young children's engagement with art: child-centred programs, novel exhibition designs and responsive social interaction.
Recently art museums have invested heavily in the design of innovative interactive exhibition programs to enhance young children's experiences of art. While child-centred programming and novel exhibition designs contribute to children's enjoyment on their art museum visits, this study reveals that it is responsive social interaction, specifically children's interactions with adults, that determines the quality of their aesthetic encounters.
Through photographic evidence, the study documents children's emotional reactions to art. The personal nature of these experiences is highlighted in children's interviews and drawings about their museum interactions. Such findings raise questions about the current views of aesthetic development which underestimate young children's capabilities for engaging with works of art. Photographic evidence used in this study clearly documents young children's emotional reactions to works of art.
The social dimension is the most salient factor in young children's ability to interpret the museum environment and its exhibits in personally meaningful ways. This has implications for the design, installation and programming of exhibition programs for young children in art museums. The research reveals that greater collaboration between early childhood professionals and museum staff (educators and designers) significantly enhances young children's encounters with art. Information about children's responses to interactives enables designers and education staff to design effective innovations to empower young children to understand, appreciate and engage with art.
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Segerslätt, Jakob, and Christoffer Jensen. "How motivation can be explained by consumer engagement : A quantitative study on how consumer engagement affects motivation to rank and review in an online context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45843.
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Purpose: Explain how consumer engagement affects consumers motivation to rank and review on price-comparison sites. Hypotheses raised:H1 - There is a positive relationship between affective consumer engagement and theconsumer's motivation to rank products online.H2 - There is a positive relationship between affective consumer engagement and theconsumer's motivation to review products online.H3 - There is a positive relationship between cognitive consumer engagement and theconsumer's motivation to rank products online.H4 - There is a positive relationship between cognitive consumer engagement and theconsumer's motivation to review products online.H5 - There is a positive relationship between behavioral consumer engagement and theconsumer's motivation to rank products online.H6 - There is a positive relationship between behavioral consumer engagement and theconsumer's motivation to review products online. Methodology: Cross-sectional social survey design with a self-completion questionnaire. Conclusion: Based on this research all hypothesis tied to each individual dimension has been accepted, thus it can be concluded that consumer engagement does have a positive relationship with consumer’s motivation to engage online.
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Marbach, Julia. "Consumer engagement in firm-hosted online brand communities : exploring personality traits as antecedents of consumer engagement and value, with the moderating role of personal values." Thesis, University of Reading, 2017. http://centaur.reading.ac.uk/78260/.
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As consumers increasingly adopt online rather than offline as their preferred communication channel, understanding the nature of online consumer engagement has become a priority for many firms (Kim, Juin-Sun, & Kim, 2008b). However, despite increasing recognition of the importance of consumer engagement with new technologies, there remains a gap in terms of antecedents and consequences of online consumer engagement. This thesis addresses this gap by exploring the relationship between personality traits (Big Five and four additional traits namely need for activity, need for learning, need for arousal and altruism) and online consumer engagement, as well as the relationship between online consumer engagement and six consumer-perceived value types (social value, play, excellence, efficiency, aesthetic value and altruistic value). A conceptual framework of online consumer engagement is developed, anchored in the extant literature and twenty-eight semi-structured interviews with members of firm-hosted online brand communities. The framework is tested in a study involving 559 users of two distinct firm-hosted online brand communities (FHOBCs) namely the FHOBC of a leading German telecommunications provider and the firm-hosted social media brand community Facebook. The findings suggest that certain personality traits, including extraversion, openness to experiences, and altruism are linked to online consumer engagement. Additionally, online consumer engagement has an impact on social value and aesthetic value. Finally, the personal value conservation and the personal value self-enhancement are seen to moderate the relationship between all three personality traits and online consumer engagement. This study’s contribution to the consumer engagement literature is threefold. Firstly, the study brings new insights regarding personality traits as antecedents of online consumer engagement. Secondly, the conservation and self-enhancement of personal values moderate the relationship. And thirdly, the study brings new insights in terms of specific consumerperceived value types that emerge as a consequence of online consumer engagement. Understanding what personality traits drive consumers to engage online and what value consumers believe they gain in this digital age can help managers to better segment and evaluate their online consumers. In consequence of these insights, FHOBCs can be improved and augmented accordingly.
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Sigmon, Matt. "Consumer Goods?" Digital Archive @ GSU, 2009. http://digitalarchive.gsu.edu/art_design_theses/44.
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The purpose of this thesis is to extrapolate through research the conceptual underpinnings of a body of artwork created by Matt Sigmon. The thesis explains the work in relation to art historical references to readymade art and the dilemmas that arise when fine art is compared to consumer commodities.
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Beach, Rhiannon M. "Student Engagement through Art Education in State and Locally Funded Nonprofit Art Organizations." Thesis, California State University, Long Beach, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=10978037.
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Interviews and observations conducted with four Directors and four Teaching Artists at different nonprofit art organizations in a West Coast city within one of the largest urban areas in the country. Questions were given to further understand how these areas impact one another and why it is important to provide quality art education to the public. The study shows how despite the difference in size of each organization in the study, they all rely on the same things from their funders, and all believe their art programs provide an impact on their community. Research was done to see how Teaching Artists focus on the art education they are providing, whether they are required to perform other tasks, and how this impacts the education programs. The Directors of each organization were asked what more they would like to see from their funders. They all stated that it would benefit their program if the funders understood more about the role of their art programs. This research may benefit funders, other nonprofit art organizations, and Teaching Artists employed by nonprofit art organizations.
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Field, Rhian. "Public engagement with climate change through visual art : an experiential with Art-Science." Thesis, Aberystwyth University, 2017. http://hdl.handle.net/2160/e909d884-dd1d-49b6-9567-96e2e1cd983e.
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Art has a potentially influential part to play in science communication, assisting in the process of making information more accessible and more effective. It supports education, serves as a universal language and can help us imagine and hypothesize. However, beyond the practical application of art as visual illustrator, there is something more mysterious and the possibility of a potential yet un-tapped. Art has a reputation for influencing human emotions and behaviour, although the exact mechanics of this process is presently unknown. An effective collaboration between artists and scientists might depend upon a more prescriptive approach and a meeting of minds towards clear objectives. Artists might be inclined to take up such a challenge but to what degree would scientists share their conviction? This research explores whether art and science can collaborate effectively to influence behaviour in the environment towards climate change adaptation and how this might be approached. As part of an empirical mixed method approach to field research, an experimental test-kit was developed by science-trained practicing artist Rhian Field. Experiments were set up in a selection of locations in Wales during 2014 and 2015, to explore the opportunities for the role of visual art in the face of climate change impacts and the need for adaptation. This field research, underpinned by knowledge from a broad range of disciplines, examines the factors that potentially influence public engagement with visual art within a context of climate change, and considers the opportunity for art-science within climate change adaptation.
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Akareem, Husain Salilul. "The process of value co-creation: The roles of consumer engagement, consumer resources, and consumer roles in extended service context(s)." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/110340/1/Husain%20Salilul_Akareem_Thesis.pdf.
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This thesis is grounded in the Service Dominant Logic (SDL) perspective with a specific focus on value co-creation (VCC) arising from three major dimensions: consumer engagement, consumer resources, and consumer roles in extended services contexts. The program of research involves a theory building qualitative study, followed by a theory testing quantitative study to examine the influence of these three major dimensions on the process of VCC in education and health services. The findings make theoretical contributions to the SDL literature by demonstrating the complex nature of conceptualizing and measuring the three dimensions underpinning the process of VCC in services. From a practitioner perspective, the research provides empirically derived models to understand how consumer engagement, resources and roles contributes to value co-creation, and suggests ways for firms to design and evaluate their service offerings.
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Rojas, Civic Maria. "Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-634.
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This study aims to describe and analyse consumer behaviour in social media toward fashion brands. Specifically, it is analysed consumers’ motivations to follow fashion brands on social media, activities developed on social platforms concerning to fashion brands and level of engagement regarding fashion brands on social media.
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Gutman, Talia Margot. "Establishing an evidence-based framework for involving patients in research about chronic kidney disease." Thesis, The University of Sydney, 2021. https://hdl.handle.net/2123/26477.
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Involving consumers (defined as patients and informal caregivers/family members) in research as more than ‘subjects’ is now globally advocated to improve the relevance, importance, and quality of research. Growing evidence in the general population and some specific disease groups continues to demonstrate the benefits of consumer involvement in research.
Despite this, consumer involvement in research in chronic kidney disease (CKD) remains scarce as researchers are uncertain about approaches and often lack resources to undertake it. Patients with CKD and their families face unique challenges that may hinder their ability or willingness to be involved in research. Scant conducting, reporting and publishing of consumer involvement activities in this population limits the relevance of research to consumers and the evidence for best practice remains in its infancy.
This thesis aims to summarise the existing evidence, generate new evidence to address gaps in best practice and synthesise the data to develop a practical evidence-based framework for the meaningful, impactful and sustained involvement of consumers in CKD research. The first part of this thesis (chapters 2-5) provides a comprehensive overview of the literature for consumer involvement in research and shared decision-making in published CKD research. It develops a conceptual understanding of the benefits, challenges and gaps of consumer involvement in this population, based on the literature and perspectives from consumers and health professionals. The second part of this thesis (chapters 5, 6, 7) contains applied empiric studies demonstrating and evaluating consumer involvement in research and decision-making in real world settings. The final chapter integrates the key findings and recommendations to provide a practical framework for researchers to guide best practice in involving consumers in all types of research in CKD
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WANG, XUAN, and DAPHNE SAMIOS. "Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18007.
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This research aims to describe and analysis consumer behaviour and engagement on Social Media regarding the three following categories: sportswear products, sportswear brands, and lifestyle related to sports, in three different markets: Brazil, China and Sweden. This research has conducted a quantitative approach through an online survey with 363 valid responses. This research contributes to previous studies of consumer engagement on Social Media, with a highlight of how the engagement is performed differently regarding products, brands and lifestyle and how it varies among markets. It also helps the sportswear industry to develop marketing strategies on Social Media according to consumer engagement patterns in different markets.Program: Textile Management, Fashion Management
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LIMA, AUGUSTO CESAR FERREIRA. "THE EVALUATION OF A MODEL OF CONSUMER ENGAGEMENT WITH ONLINE BOOKSELLERS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2014. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=29002@1.
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O presente estudo busca identificar os fatores que influenciam o
engajamento dos consumidores em relacionamentos com varejistas virtuais de
modo a aprimorar o e-CRM. Para tanto, utiliza-se um modelo teórico (KIM et al.,
2008) para analisar como as experiências dos consumidores, através do valor
percebido (crença cognitiva), da satisfação (experiência afetiva) e da confiança
(intenção conativa de relacionamento), influenciam seu comprometimento com
livrarias virtuais. Procura mensurar ainda três variáveis exógenas que afetam a
experiência de compra na internet, referentes à qualidade percebida de produto, de
serviço e à equidade de preço percebida. O estudo analisa uma amostra de 303
consumidores de livrarias virtuais de domínio nacional para, através de equações
estruturais, identificar as relações entre os construtos do modelo adotado. Ao final
da análise, os resultados obtidos demonstram a dificuldade de construção de
relacionamentos com o consumidor no segmento analisado.This study aims to identify the factors influencing the engagement of consumers in virtual relationships with retailers in order to enhance the e-CRM. For this, a theoretical model (KIM et al., 2008) is used to analyze the consumer experiences through perceived value (cognitive beliefs), satisfaction (affective experience) and confidence (conative intention of relationship), influence their commitment to online booksellers. It also seeks to measure three exogenous variables that affect the shopping experience on the internet, the perceived product and service quality and the perceived fairness of price. The study analyzes a sample of 303 consumers of online booksellers national domain, by means of structural equations, identify the relationships between the constructs of the model adopted. After the analysis, the results demonstrate the difficulty of building relationships with the consumer segment analyzed.
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Johansson, Gustaf, and Isak Gunnarsson. "It's All About Money : Consumer Engagement With Brands on Social Media." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54625.
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Background Social media platforms equip brands with an opportunity to increase awareness and extend the relationship with their current and possible future consumers by providing the possibility for social interaction, monetary rewards, entertaining content, practical information and cultivating trust. Brands transition to the social medias has thus made consumers co-creators of brands offerings, as they are allowed to interact and engage with brands and its content at any time. This has put high demand on brands to create content that actually encourage participation and engagement from their consumers Purpose The purpose of this thesis is to explain the factors that positively influence consumer engagement towards brands on social media. Methodology This research took a quantitative approach with an explanatory purpose and a cross-sectional research design. The data was collected with the help of a self-completion questionnaire. The result was primarily derived from a multiple-regression analysis, correlation analysis and Cronbach’s Alpha reliability test. Findings This research provide empirical evidence that monetary factors positively influence consumer engagement with brands on social media, whereas the social, hedonic, practical and trust factors failed to generate significance. However, the study revealed that the rejected factors have some effect on consumer engagement that cannot be denied by brand managers. Originality Consumer engagement in an online environment has been an attractive topic for researchers in recent years and with the ever-increasing popularity of social media, research gaps in this setting has been identified. This research provides the first explanatory findings regarding antecedents of consumer engagement with brands on social media.
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Duffoó, Quintos Sebastián Orlando, and Beraún Laura Daniela Palacios. "Gamificación y consumer - brand engagement en relación con el brand loyalty." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655761.
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La gamificación es un proceso de uso del pensamiento y la mecánica del juego en contextos ajenos al juego para aumentar auto contribuciones de los usuarios. Es por ello que, está ganando atención por parte de profesionales e investigadores. En la actualidad, en el ámbito del marketing, la gamificación ha sido utilizada por muchas empresas para mejorar el rendimiento publicitario, atraer clientes, mejorar el valor percibido de la marca y para incrementar el conocimiento de la marca, la actitud y lealtad de marca de los consumidores. Sin embargo, existen pocos estudios que hablen y/o refuercen este fenómeno. En esta investigación se evalúa el impacto que tiene la gamificación con respecto al consumer brand engagement (CBE) en relación con el brand loyalty (BL), por lo que se aplicarán 400 encuestas, de acuerdo a los lineamientos de nuestro público objetivo, usando la escala de Likert y los resultados serán evaluados utilizando el tipo de análisis bivariado con un estadístico de correlaciones como también, análisis multivariado con un estadístico de ecuaciones estructurales (SEM).Gamification is a process of using game thinking and mechanics in non-game contexts to increase self-contributions from users. That is the reason why it is gaining attention from professionals and researchers. Today, in the marketing area, gamification has been used by many companies to improve advertising performance, attract customers, improve perceived brand value, and increase brand awareness, attitude, and brand loyalty. the consumers. However, there are few studies that speak or reinforce this phenomenon. This research evaluates the impact of gamification with respect to consumer brand engagement (CBE) in relation to brand loyalty (BL), for which 400 surveys will be applied, according to the guidelines of our target audience, using the scale Likert and the results will be evaluated using the type of bivariate analysis with a correlation statistic as well as multivariate analysis with a structural equation statistic (SEM).
Trabajo de investigación
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Eriksson, Kajsa G. "Concrete fashion : dress, art, and engagement in public space /." Göteborg : HDK, School of Design and Crafts, Faculty of Fine, Applied and Performing Arts, University of Gothenburg, 2009. http://hdl.handle.net/2077/21545.
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Higgins, Matthew. "Moral engagement : critical theory, ethics and marketing." Thesis, Keele University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.368979.
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Nichols, Athena Irene. "Examining the Role of Active Student Engagement in High School Arts Courses." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/187.
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A primary challenge to educators is the design and implementation of effective student engagement processes. High school students cannot be successful if they are frequently absent from school, as active engagement opportunities reinforce knowledge and help to keep students enthused in their learning. To address the challenges of frequent school absences, this study examined a gap in the literature--namely, the relationship between active engagement and arts courses as a motivator for students to remain in high school. For this study, active engagement was defined as a process in which the student's interests, efforts, and knowledge culminated in an application of the learning content. Using Csikszentmihalyi's (1990) flow theory, a mixed-methods study was conducted to examine students' experiences with active engagement in arts courses. Data were collected from a survey (50 = x) and phenomenological interviews (8 = x). Quantitative analyses of these data included a paired-sample t test to determine whether there was a significant difference between the average values of students' perceived learning capabilities and expectations for learning in relation to arts courses versus non-arts courses. Content analyses created categories and identified themes that found students felt more engaged, self-confident, and motivated about their learning during arts educational experiences. Contributions to positive social change included increased awareness about how students make meaning of active engagement in arts courses. Such information can help school districts understand more about the importance of providing students with artistic and creative educational experiences.
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Hellgren, André, and Pongracz Simon von. "AUGMENTING THE REALITY : Can AR Technology Entice Consumer Engagement? A Quantitative Study." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-160363.
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Today, advances in the technological sector spurs invention toward new heights. What can be achieved today was just decades ago science fiction. Recent years, augmented reality has emerged which is explained by Kipper & Rampolla (2012, p. 1) as a technology that combines the real world with virtual objects which creates a supplement to reality. With its ability to strengthen the impressions of reality by weaving the physical and the digital world together, enables it to be used in various settings. The retail industry has been struggling as of late, with e-commerce flourishing on one hand but contrastingly classic brick-and-mortar stores foreclosing by the thousands. Thus, a technology that has the ability to combine these two channels would thus act as a mitigating force enabling customers to virtually try on their clothes or make furniture digitally appear in their living room. There are numerous possibilities with this technology, given that it can be used in different industries as well with examples from the marketing and gaming industries as the most prominent. What is evident is its ability to interact and engage, making it a usable tool for many activities. Thus, through this thesis we study if augmented reality can affect consumer engagement, and if so which attributes of it has significant positive relationships with the dimensions of consumer engagement. In this thesis, we first provide a framework in which to measure augmented reality in general settings quantitatively, through the use of attributes. These attributes consist of; Interactivity, Playfulness (Escapism & Enjoyment), Service Excellence, Aesthetics, Ease of Use and Perceived Usefulness. We then hypothesize the attributes relationship with two dimensions of consumer engagement identified by Hollebeek et al. (2014); Affection and Cognitive Processing. However, Ease of Use and Service Excellence were not tested in this thesis, as a result of unsatisfactory loadings in the factor analysis. Through an online survey, 79 useful responses were collected and used in testing the hypotheses. Significant positive relationships were found for all tested attributes and Affection, and further significant positive relationships were found between Aesthetics and Perceived Usefulness with Cognitive Processing. It is our belief that this thesis further develops and solidify the current work with consumer engagement quantitively by validating the use of a known framework. Further, it adds to the literature by adopting a general definition of the concept of consumer engagement. This thesis also adds to quantitative work with augmented reality by creating and using a framework in which to study the attributes of augmented reality in a general setting, which has not been done previously. For practitioners, this thesis provides insight into which attributes of augmented reality systems should be emphasized in order to maximize consumer engagement. The thesis ends in suggestions for future research, where we call upon further testing on consumer engagement across different contexts with the use of Hollebeek et al.’s (2014) framework. Such work could lead to a universally accepted quantitative scale for measuring consumer engagement. Lastly, adopting the framework for augmented reality presented in this thesis and applying it to further contexts could yield valuable results, and further tests on Ease of Use and Service Excellence to validate their importance for consumer engagement would be of utmost interest.
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Salton, Bronwen Lauren. "53 stitches : sustainability, ecology and social engagement in contemporary art." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1001580.
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Through an exploration of both the sculptural and socially-engaged art practices undertaken in creating my Master of Fine Art exhibition, 53 Stitches, I unpack some of the possibilities pertaining to the practice of sustainability, ecology and social engagement in contemporary art. This thesis explores the history and concepts of sustainable development and what the implications are of the far-reaching global consideration of sustainability for contemporary art production. Looking at the writings of Felix Guattari’s (2000 [1989]) and Suzi Gablik’s (1992) on the effects of the economic model of capitalism on our environmental, social and mental ecologies, I discuss the necessary paradigm shift of the artists’ identity from the ‘individual self’ towards the ‘relational self’, affirming our interdependence upon our social and natural environments. With reference to the writings of Maja and Reuben Fowkes (2008), I explore the principles of sustainability in contemporary art and discuss the notion of ‘sustainability of form’ through insight into dematerialisation, recycling and the prospect of artists now becoming knowledge producers/facilitators. This is supportive of my personal exploration and experimentation with recyclable materials as a creative medium, used as a means of knowledge and skills facilitation in socially-engaged arts practice and the process of art-making as research. I refer to the sculptural and ‘painterly’ constructions of Sofi Zezmer and Mbongeni Buthelezi, respectively, as a means to elucidate a practical contextualisation of my practical work, particularly with regard to the use of plastic as a constructive medium. Looking at the works of Linda Weintraub (2006), Marnie Badham (2010) and Miwon Kwon (2002), I expand on the theoretical discourse pertaining to sociallyengaged art practices, and elucidate the reconfiguration of the role of the artist towards now becoming a cultural service administrator, organiser and knowledge facilitator. With reference to Arjen Wals and Johnson et al., I further discuss the role of education in sustainability and explore the necessary reconciliation between university institutions and the social and environmental context in which they are located, in the form of place-based capacity building and service learning. I explore within this thesis the concepts and processbased research of my own sculptures
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Benediktsson, Birkir, Jonas Levenius, and Sebastian Ramos. "Engaging the consumer online : A quantitative study of attaining consumer engagement through social media in the luxury fashion segment." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76564.
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Good communication is an important factor for a firm to think about when wanting to engage their consumers. Recently there has been an interest over the concept of consumer engagement within the context of social media by business practitioners. Social media today is used in most aspects of life and it is important to understand how to use it in order to enhance business strategies when approaching consumers. Consumer engagement has been defined through existing research in different ways, having no clear model for practitioners to follow when attempting to engage consumers. This is one of the main problems within existing research, as well as each focusing on different social media triggers. It is important to understand which triggers are more relevant when trying to attain consumer engagement. As well as bringing up the benefits that comes from utilizing such a concept. Research regarding consumer engagement within social media is required within a different context, in order to determine the triggers relevancy to the concept of engagement. Therefore, the purpose of this study is about attaining consumer engagement through the use of social media in the luxury fashion segment, which was done through the use of Brodie et al conceptual model of consumer engagement. The research that was conducted was of a quantitative nature, utilizing a cross-section research design. To gather primary data a questionnaire was created and distributed through social media, where 101 respondents out of a desired 90 were used for the analysis. The data gathered through the questionnaire was then analysed through the statistical program of SPSS, where descriptive statistics, a correlation analysis and a regression analysis were conducted. This was done in order to ensure the validity and reliability, as well as getting results to accept or rejected the presented hypotheses. The findings of this paper show that each of the five independent variables has a significant effect on the dependent variable of consumer engagement when tested on their own. However, when all the variables were tested together three out of the five hypotheses presented were rejected, these being the independent variables of co-developing, advocating and socializing. This does not mean that the variables for which hypotheses got rejected should be disregarded according to the results obtained from the regression analysis, according to the data gathered these triggers are still individually relevant to the attainment of consumer engagement within the luxury fashion segment via social media.
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Sararueangpong, Pasit. "How embarrassment and superstitiousness affect consumers' superstitious purchase decision?" Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/227460/1/Pasit_Sararueangpong_Thesis.pdf.
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As an irrational belief, yet common, superstitious beliefs have played a role in consumer behaviours across different cultures. Some consumers embrace them, while some consider them embarrassing. This thesis investigated how embarrassment can demotivate consumers from purchasing a product with superstitious meaning. Although a decision appears to be a quick decision, it is influenced by multiple factors.
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Wortley, Sally. "Public engagement in Australian Health Technology Assessment (HTA) decision‐making." Thesis, The University of Sydney, 2016. http://hdl.handle.net/2123/16487.
Full textAbstract:
The last ten years has seen the emergence of the public as a key stakeholder in health technology assessment (HTA) decision‐making. Driven by expectations of person‐centered care that is affordable, sustainable and focused on improving health outcomes, HTA organisations have sought to engage the public in decisions around the funding and access to new health technologies. Engagement has, for the most part, focused on the provision of information, soliciting of comments on provisional decisions and the involvement of patients on decision‐making committees in order to understand the perspective and preferences of the public. For many HTA organisations, public engagement requires a trade‐off between the benefits of such input, and the time and resources required to undertake such activities. The aim of this research was to describe the nature of public engagement in Australian HTA decision‐making and to identify if there were any factors important to the wider community in respect to public engagement processes in Australian HTA decision‐making that could also be used by decision‐makers to inform engagement practice.
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Gazala, Mona. "The Aesthetics of Dissent and Engagement: Art Out in the Real World." The Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1586429023510714.
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Perez, Vega Rodrigo. "Measuring the effect of immediacy on consumer engagement behaviours in social media settings." Thesis, Heriot-Watt University, 2016. http://hdl.handle.net/10399/3095.
Full textAbstract:
This thesis presents evidence of how immediacy affects consumer engagement behaviour in a social media setting. It answers the research question: Does immediacy influence consumer engagement behaviours with brands on Facebook? This research context is important and timely because of the rapidly increasing usage of social media by consumers and the resultant unexplored marketing challenges faced by brand managers. This thesis is informed by Social Impact Theory (SIT) (Latané, 1981), which proposes that immediacy is a determinant of influence in off-line environments. This study focuses upon three forms of immediacy, physical, social and temporal, that are identified within prior literature. This thesis measures the effect and develops SIT to account for immediacy as a social influence determinant of social media behaviour. The thesis follows a mixed method approach using focus groups and experimental design to measure the impact of each form of immediacy on four types of engagement behaviour: page liking, content liking, content sharing and content commenting. A series of three focus groups and three experimental studies were conducted with a total of 312 student participants who were presented with Facebook pages (created specifically for this study). Each Facebook page treatment was modified so that it contained either a high, low or neutral levels of each of the three types of immediacy identified in the literature and the subsequent change in participant engagement behaviour was measured. The results show that social immediacy significantly affects brand engagement intentions in terms of page liking, content liking and content sharing, whereas physical immediacy significantly affected page liking and content liking intentions. Temporal immediacy did not show any effects on the engagement intentions being measured in this thesis. This thesis presents three original contributions to knowledge. First, it makes a theoretical contribution by measuring the effects of three types of immediacy as social impact factors on engagement behaviours in social media. Second, it makes a contextual contribution by exploring how immediacy is perceived in the context of Fan pages, and by identifying other factors that can moderate the social impact of immediacy on consumer behaviour. Finally, this thesis measures the effects of product involvement, Facebook intensity usage and gender as moderators of social impact in social media settings.
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Frank, Yannik. "Investigating how to improve consumer engagement with terms and conditions (T&C)." Thesis, Queensland University of Technology, 2021. https://eprints.qut.edu.au/212718/8/Yannik_Frank_Thesis.pdf.
Full textAbstract:
Online Terms and Conditions (T&C) have become increasingly complex and prevalent. This research used experimental studies to examine readership and investigate effects of fairness cues on behavioural and perceptual outcomes across T&C encounters. It confirmed low readership and found consistent habituation across encounters, even when fairness cues were utilised to inform consumers about T&C content. Manipulating T&C reasonableness, results demonstrated the need for consumers to easily be able to make fairness judgements, with fairness cues leading to significant increases in unreasonable T&C rejection, increased engagement, feelings of control, and confidence. The research can be used to inform online T&C regulation.
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Preston, Jennifer Louise. "Nishikawa Sukenobu : the engagement of popular art in socio-political discourse." Thesis, SOAS, University of London, 2012. http://eprints.soas.ac.uk/25578/.
Full textAbstract:
Nishikawa Sukenobu was a popular artist working in Kyoto in the first half of the eighteenth century. He was principally known as the author of popular 'ehon', or illustrated books. Between 1710 and 1722, he published some fifty erotic works, including a work detailing sexual mores at court which Baba Bunkô, amongst others, believed responsible for prompting the ban on erotica that came with the Kyôhô reform package of 1722. Thereafter, he produced works generally categorized as 'fûzoku ehon': versions of canonical texts, poems and riddles, executed in a contemporary idiom. This thesis focusses on the corpus of illustrated books from the early erotica of the 1710s to the posthumously published work of 1752. It contends that these works were political: that Sukenobu used first the medium of the erotic, then the image-text format of the children's book to articulate anti-bakufu and pro-imperialist sentiment. It explores allusions to the contemporary political landscape by reading the works against Edo and Kyoto 'machibure', contemporary diaries (such as 'Getsudô kenbunshû') and contemporary pamphlets ('rakusho'). It also places the ehon in the context of other contemporary literary production: for example the anti-Confucianist writings of the popular Shinto preacher Masuho Zankô and the 'ukiyozôshi' production of Ejima Kiseki (whose works were illustrated by Sukenobu). It corroborates these findings by citing evidence of the political sympathies of Sukenobu's collaborators: for example, the political writings of the Kyoto educationalist Nakamura Sankinshi; the works of the children's author and Confucian scholar Nakamura Rankin (aka Mizumoto Shinzô); and the fictional and 'kojitsu' writings of the Shinto scholar Tada Nanrei.
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Chisale, Paseka Blessing. "Institutional practices shaping art education student-teacher attitudes towards community engagement." Diss., University of Pretoria, 2002. http://hdl.handle.net/2263/78507.
Full textAbstract:
The White Paper of 1997 on Higher Education Transformation formed the basis from
which community engagement (CE) was adopted as a core purpose of higher
education (HE) in South Africa, together with teaching/learning and research.
However, CE is often marginalised within the HE space with perceptions of it being an
add-on and a “nice-to-have” activity. This is of course due to a lack of conceptual clarity
of CE, which is often influenced by the variety of contexts in which CE should be
practiced by higher education institutions (HEIs), hampering the progress and
implementation of CE within respective HEIs. The institutional practices of CE and the
fostering of civic-mindedness in students and awareness of the role they are to play
in socity thus become the responsibility of respective HEIs and faculties in relation to
their contextual milieu. In this qualitative case study I seek to understand the role
institutional practices of CE at the faculty under study have played in shaping Art
Education student-teacher (AEST) attitudes towards CE. To acquire this
understanding the study makes use of an Art-Based Research method consisting of
reflection drawings as the primary means of collecting data. Incorporating the voice of
AESTs’ in the timely debate about CE within HE provides the Faculty of Education
with valuable insights that inform CE practices from AESTs’ authentic experiences of
CE. The study reveals that while Methodology of Art Education (JMK/ART/Fourth
year)1 exists within the auspices of the University of Pretoria’s Faculty of Education,
AESTs contrarily regard the faculty as not playing a significant role in the shaping of
their attitudes, understanding and definitions towards CE.Dissertation (MEd)--University of Pretoria, 2019.
Humanities Education
MEd
Unrestricted
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Thompson, Annie. "2314 West Main Street: a place for engagement." VCU Scholars Compass, 2013. http://scholarscompass.vcu.edu/etd/3078.
Full textAbstract:
The design intent of this thesis is to deconstruct the elements of the beer brewing process to allow the public to engage, enjoy, and appreciate the process while dining. It is to create a site for a craft brewery that is local to the neighborhood of The Fan. Allowing the public to engage, cultivate and create enthusiasm for the brewing process. To deconstruct the industrial process of brewing beer to allow accessibility for the public to enjoy the process while eating, drinking, and learning.
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Shliapnikov, Maksym, and Tamara Meijer. "The use of advergames in creating online consumer engagement : A case study of LEGO." Thesis, Högskolan i Halmstad, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25818.
Full textAbstract:
The title of the study is “The use of advergames in creating online consumer engagement. A casestudy of LEGO.” In this study the concept of using advergames in creation of online consumerengagement will be explored. In order to narrow the scope of the study two research questionswere established: What are the elements of advergames that drive online consumer engagement?;How are advergames currently used by the market leading company in its marketing campaignsin order to create online consumer engagement? The outcome of the research can help deepenthe current knowledge of scholars and practitioners in their communication and brand buildingevolving advergames and the creation of customer engagement in this area.In order to gain more knowledge of online consumer engagement and advergames, numerousliterary sources were used such as: papers, articles, books, and annual reports of LEGO. Thecollected data is supported by a vary of interviews with employees of LEGO from differentdepartments.After analysis of the collected data and linking it to the theoretical framework numerousconclusions can be drawn to answer the initial research questions. First, the attributes thatstimulate advergames in creating online consumer engagement are the Unique SellingProposition (technical features such as: the technical platform, game type, dimensions, genre,prominence of advertising and congruity of brand and game) and the Emotional SellingProposition (representation elements such as audiovisual style, narration, procedural rhetoric).Currently, LEGO integrates digital games in their integrated marketing approach, linking themtightly connected to certain real life products. On the other hand, the importance of advergamesis growing as the study has identified that more and more company’s target customers (children)are moving towards digital entertainment specifically related to mobile technologies. For this, thecompany tries to create engagement and awareness by using advergames. The company tries toreach the light user group through storytelling and the middle to heavy user group throughadvanced technical elements of the games.The limitations of the study is in particular the fact that the cases were taken from one company,one product market and one target consumer group means that the results of the study should beconsidered carefully when applying for other companies, product markets and consumer groups.Secondly, the qualitative method of research means that it is heavily dependent on the individualskills of the researchers and more easily influenced by the researchers’ personal biases andpeculiarity.