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Attreya, Bhawna. "Consumer Buying Behaviour." Journal of Advances and Scholarly Researches in Allied Education 15, no. 9 (October 1, 2018): 1–4. http://dx.doi.org/10.29070/15/57885.
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D. Muthukrishnaveni, D. Muthukrishnaveni, and Dr D. Muruganandam Dr. D. Muruganandam. "Consumer Buying Behavior Towards Consumer Durables." Global Journal For Research Analysis 3, no. 2 (June 15, 2012): 124–26. http://dx.doi.org/10.15373/22778160/february2014/39.
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Ghosh, Tathagata, and Venu Gopal Rao. "Consumer Confusion in Mobile Application Buying." International Journal of E-Business Research 10, no. 4 (October 2014): 52–70. http://dx.doi.org/10.4018/ijebr.2014100104.
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This study aims to examine effects of consumer confusion proneness on two consumer behavior variables, word of mouth and buying decision, in a confusion prone product market like smartphone and mobile applications (app). Additionally, the study examines the moderating influence of a personality trait variable pertinent to information processing – need for cognition, on the afore-mentioned relationships. Data were collected via a survey from 254 post-graduate students and analyzed with the help of structural equation modeling with a partial least square (PLS) approach using SmartPLS 2.0. Research findings indicate that the dimensions of consumer confusion proneness behave differently in terms of their linkages with consumer behavior. Further, as expected, consumers' need for cognition also play a major moderating role which helps to fathom the concept of consume confusion in the context of mobile and smartphone applications. Academic and managerial implications as well as scope for future research are also discussed.
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Kanisius Wangge, Rofinus, and Sarlina Noni. "STRATEGI BAURAN PEMASARAN SAYURAN DALAM MENINGKATKAN MINAT BELI KONSUMEN." JURNAL AGRIBISNIS 10, no. 1 (June 3, 2021): 53–59. http://dx.doi.org/10.32520/agribisnis.v10i1.1523.
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The purpose of this study is to look at the implementing of marketing mix of vegetbles from Agriculture Faculty University of Nusa Nipa in increasing consumer buying interest. The results of the study: consumers have different abilities in mentioning the characteristics or attributes of these products. Consumers try to satisfy a need by implementing a marketing mix for buying interests :1). Organic vegetable products located in the Garden faculty of agriculture, University of Nusa Nipa, very diverse, namely: onion, cayenne pepper, tomato, papaya, watermelon, cucumber, mustard and kale. Diverse products greatly influence consumer interest because the product has many health benefits, this is very attractive for consumers who will decide to buy and consume the product they want, 2). The specified price or sales price of vegetable products can be reached by consumers or housewives, buying at an affordable price but has great benefits, for yourself, family communities and life. 3). the location of the garden is very strategic, located on the side of the road and easily reachable to customers or consumers. 4). Promoting Organic Vegetables is done either orally or in writing also through whats App and facebook.
Keywords : marketing mix, consumer buying interests
The purpose of this study is to look at the implementing of marketing mix of vegetbles from Agriculture Faculty University of Nusa Nipa in increasing consumer buying interest. The results of the study: consumers have different abilities in mentioning the characteristics or attributes of these products. Consumers try to satisfy a need by implementing a marketing mix for buying interests :1). Organic vegetable products located in the Garden faculty of agriculture, University of Nusa Nipa, very diverse, namely: onion, cayenne pepper, tomato, papaya, watermelon, cucumber, mustard and kale. Diverse products greatly influence consumer interest because the product has many health benefits, this is very attractive for consumers who will decide to buy and consume the product they want, 2). The specified price or sales price of vegetable products can be reached by consumers or housewives, buying at an affordable price but has great benefits, for yourself, family communities and life. 3). the location of the garden is very strategic, located on the side of the road and easily reachable to customers or consumers. 4). Promoting Organic Vegetables is done either orally or in writing also through whats App and facebook.
Keywords : marketing mix, consumer buying interests
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Shoham, Aviv, and Maja Makovec Brenčič. "Compulsive buying behavior." Journal of Consumer Marketing 20, no. 2 (April 1, 2003): 127–38. http://dx.doi.org/10.1108/07363760310464596.
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Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could provide modified or new perspectives for the study of positive consumption behaviors. Moreover, research on negative facets of consumption is useful because it can potentially contribute to society’s wellbeing, an important criterion for usefulness of any research. This paper builds on earlier papers to propose a model of compulsivity antecedents. Gender, consumers’ tendency to make unplanned purchases, and their tendency to buy products not on shopping lists, serve to predict compulsive tendencies in a sample of Israeli consumers. The findings suggest that these antecedents affect compulsive tendencies.
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Mahesayasa, Kadek Dwi, Ida Ayu Putri Widawati, Irene Hanna H. Sihombing, and Ni Wayan Pastini. "The Influence of Hotel’s Website Brand and Quality on Consumers Trust and Purchasing Interests (A Case Study at Maca Group, Bali)." International Journal of Applied Research in Tourism and Hospitality 1, no. 2 (February 5, 2023): 117–33. http://dx.doi.org/10.52352/ijarthy.v1i2.865.
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Website is one of the revenue channels that must be optimized to gain more transactions and acknowledgment to consumers. Good website quality and brand will gain the trust of consumers which will gain their buying interest. The purpose of this research will be as follows: analyze the influence of website brands on consumer trust and buying interest, analyze the influence of website quality on consumer trust and consumer buying interest, analyze the influence of trust on consumer buying interest, and analyzes the role of trust in conciliating website brand on consumers buying interest and website quality on consumers buying interest. The location of this study is Maca Group. This study uses a quantitative approach. Data were collected by distributing questionnaires to 100 guests who made reservations as respondents. The results of data analysis with SmartPLS show that: website brand has a positive influence on trust and buying interest, website quality has a positive influence on consumers trust and buying interest, trust has a positive influence in conciliating website brand on buying interest and website quality on buying interest.
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Satpathy, Abhilash, Ansuman Samal, Kilaru Madhavi, and Raju Agrawal. "The Role of Influencer Marketing on Consumer Buying Decision." ECS Transactions 107, no. 1 (April 24, 2022): 12373–80. http://dx.doi.org/10.1149/10701.12373ecst.
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The purpose of this research is to identify how influencer marketing can influence buying behavior of the consumers. To find out the same, primary data collection method was followed in this research work. Sample size was 66 however, 50 complete responses were received. From the responses it was found that most some participants directly buy products recommended by influencers while most of them check reviews about that product before buying it. Some consumers compare recommended products with other products before buying and some consumers check the price before buying. Therefore, from this information it can be concluded that influencers can positively influence buying behavior of the consumers. However, several factors affect this. For example, higher number of followers ensures that an influencer influences consumer. However, if influencers are paid for product promotion, then it cannot influence consumer buying behavior. On the other hand, area of expertise of the influencers also plays a major role in influencing buying behavior of the consumers. Besides, if an influencer is from a same country with the followers, then the influencers can easily influence their buying behavior.Keywords: Influencer marketing, consumer buying behavior, consumer-buying process, buying behavior of followers
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Suraj Kushe Shekhar, Tony P Jose, and Rehin K R. "Consumer buying behavior and attitude towards pharmaceuticals." International Journal of Research in Pharmaceutical Sciences 10, no. 4 (November 2, 2019): 3392–97. http://dx.doi.org/10.26452/ijrps.v10i4.1649.
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Pharmaceutical industry is a fastest growing industry in India. It is valued at above US 40 billion dollars. India exports large amount of drugs to difference parts of the world. Nowadays people are conscious of what they buy. Even if doctors prescribe a medicine, consumers resort to internet to get more information on the medicine before they consume it. Consumers have different perceptions on various kinds of drugs. Understanding the consumer attitude towards drugs will help the marketers to formulate marketing strategies better. The present study examines as to what the consumers look out when they reach to purchase a drug from the pharmacy. This paper scrutinizes and gives insights on consumer behavior and their attitudes towards buying different types of pharmaceuticals (like over-the counter drugs, herbals, ayurvedic, analgesics etc). The paper highlights the importance of factors like price, trust and brand in making importance purchase decisions. Further it was also observed that most of the people prefer buying over-the-counter drugs, which might end up being misused by the consumers. However, it was also found that consumers try to be well-aware of the medicine before buying or consuming it. Along with it, price sensitivity is something which majorly dominates the buying behavior of the consumers.
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Sri Winda Hardiyanti Damanik, Fitrianingsih, Sarwoto, and Indah Permata Sari. "THE EFFECT OF ADVERTISING ON TELEVISION MEDIA, REPUTATION, INFORMATION QUALITY ON PURCHASE INTEREST IN TOKOPEDIA (STUDY ON TOKOPEDIA CONSUMERS IN TEBING HIGH)." International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) 3, no. 3 (June 20, 2023): 995–1004. http://dx.doi.org/10.54443/ijebas.v3i3.957.
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The television media advertising variable (X1) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that television media advertising is one of the determining factors that influence consumer buying interest. the better the television media advertising used by the company, the more interest in buying it will increase in consumers. The reputation variable (X2) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that reputation is one of the determining factors that influence consumer buying interest. The better the company's reputation, the more consumers' buying interest will increase. The information quality variable (X3) has no effect on the buying interest variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that the quality of information is not the main factor that determines consumer buying interest. Information quality is not a variable that influences the level of consumer buying interest. Television media advertising variables (X1), reputation (X2) and quality of information (X3) simultaneously influence purchase intention (Y) among Tokopedia consumers in Tebing Tinggi. meaning that if advertisements on television media, reputation, quality of information get better then consumer buying interest will be higher and this applies if the three independent variables are good/high.
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Rauf, Abdul, Dr Arshia Hashmi, and Dr Azeem Ahmad. "The Impact of Personal Traits of the Consumers on their Impulsive Buying Behavior of Pakistan." iRASD Journal of Management 1, no. 1 (June 30, 2019): 46–62. http://dx.doi.org/10.52131/jom.2019.0101.0005.
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Impulsive buying is considered most idiosyncratic and persistence phenomena of consumer lifestyle and also get the intentions of the consumers nowadays. Thus, the aim of the current study is to examine the role of personal traits of the consumer such as openness, conscientiousness, extraversion, agreeableness and neuroticism on their impulsive buying behavior. The purpose also include the investigation of mediating role of positive mood of the consumers among the nexus of personal traits of the consumer and their impulsive buying behavior. The data has been gathered by using questionnaires while SPSS and smart-PLS have been employed for analysis. The results exposed that openness, extraversion, and agreeableness have positive association with consumer impulsive buying behavior. The findings also exposed that positive mood of the consumers positively mediates among the nexus of consumer traits such as openness, and extraversion and impulsive buying behavior. These findings also suitable for the regulators that they should improve their focus on consumer personal traits that should improve the impulsive buying behavior and also enhance the firm performance.
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Shah, Binod. "Consumer's Buying Behaviour of Motorcycles in Janakpurdham." Journal of Management 3, no. 1 (August 28, 2020): 22–34. http://dx.doi.org/10.3126/jom.v3i1.30909.
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The paper states the review of the factors that influence consumer buying behaviour of motorcycles in Janakpurdham. The focus of the article is in the area of consumer behaviour that plays a vital role in making decisions to purchase any product. The main objective of this study is to examine the factors that influence buying behaviour of consumers to purchase motorcycles. In this study, the questionnaire method is used to collect data. The study has been done by non-probable convenient sampling method. The main finding of this study is that the male folk play a dominant role in influencing the purchase of motorcycles. Servicemen prefer motorcycles in comparison of professionals, businessmen and others. Income of consumer plays an important role in the consumer buying decision of motorcycles. Price is the most important factor that influences consumer buying behaviour followed by quality. Also promotion plays a major role in influencing the consumer buying behaviour. This study is important to understand the buying behaviour of consumers.
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Jusuf, Dewi Indriani, and Dadang Munandar. "THE EFFECT OF CONSUMERS’ BEHAVIOR AND PERCEIVED RISK ON PURCHASE DECISIONS AMONG ONLINE SHOP CONSUMERS." Vol 20 No 2 (2021): December Edition 20, no. 2 (December 20, 2021): 90–96. http://dx.doi.org/10.23969/trikonomika.v20i2.4980.
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The goal of the research is to know the effect of the consumer behavior and perceived risk on, the consumers’ buying decision. This research employs a quantitative approach, descriptive and verified design. As much as 100 consumers are selected as respondents using a purposive method. The instrument of data collection is questionnaire. The data analysis used is Structural Equation Modeling. The research results show that the consumer behavior and perceived risk affects the consumer buying decision significantly. The biggest effect of the consumer behavior dimension on the buying decision variable is a personal factor and the biggest effect of the consumer behavior variable is on payment method dimension. The perceived risk contributes to the consumer buying decision significantly. It also proves that that the emerging of the online shops contributes shifting of the consumer behavior from a conventional business transaction into a digital one among the consumers.
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Susanti, Tripena, and Angelina Fitria Rina Sari. "PERSEPSI KONSUMEN TERHADAP KUALITAS PRODUK SABUN LIFEBUOY DI KOTA PONTIANAK." JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi 1, no. 2 (June 30, 2021): 123–37. http://dx.doi.org/10.52300/jemba.v1i2.2991.
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The purpose of this study was to determine how the perception and level of consumer buying interest on the quality of Lifebuoy soap products. The variables used are perceptions and consumer buying interest. The number of samples to be used is 100 respondents who are still loyal to using Lifebuoy soap. This research uses qualitative analysis. The result is that consumers' perceptions of the quality of Lifebuoy soap products are good, especially in the variables of performance, features, conformance to specifications, durability, reliability, serviceability, aesthetics and perceived quality. The level of consumer interest in Lifebuoy soap products is also quite large because Lifebuoy soap products can provide the best for consumers who consume them
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Sukhawatthanakun, Kanyarat. "Thai Consumer Perspective on Marketing Ethics of Consumer Products." Humanities and Social Sciences Letters 10, no. 2 (May 31, 2022): 213–22. http://dx.doi.org/10.18488/73.v10i2.3012.
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Consumer complaints are continuously growing in Thailand; although consumer protection laws protect the Thai people while the current situation differs. Therefore, this research investigated the marketing ethics of consumer products from the perspective of Thai consumers and suggested the development of marketing ethics strategies for Thai businesses. This quantitative research used a questionnaire to collect data from 400 Thai consumers, which focused on personal factors, consumer buying behavior, problem & solution requirement, and satisfaction towards the marketing ethics of consumer products. The collected data were analyzed by descriptive statistics such as frequency, percentage, mean and standard deviation, and inference statistics to test the research hypotheses. The research results showed that the buying problems were high prices, deceptive advertising, selling prices over the price tag, defective/expired products, and below specification. Meanwhile, consumers required product replacement or money refunds as their preferred solution choices from producers at most. The hypotheses testing found that differences in personal factors (age and marital status) resulted in different preferences on marketing ethics of consumer products satisfaction, but the gender factor showed no differences. Meanwhile, consumer behavior factors (product type buying and buying frequency) and problem-solution requirement factor (no-any-action) resulted in different preferences on marketing ethics of consumer products satisfaction at a statistically significant difference of 0.05.
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Rehman, Waiza, and Asif Khurshid Mian. "Towards Female Buying Behavior in Beauty and Grooming Industry of Pakistan: Modeling the mediating role of Purchase intentions." Abasyn Journal of Social Sciences, Volume 14 issue 1 (June 30, 2021): 34–50. http://dx.doi.org/10.34091/ajss.14.1.03.
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Constructed upon female consumers' buying behaviour, this research study investigates the interrelationship of flow experience, hedonic values, utilitarian value, purchase intention and consumer buying behaviour. This study examines the role of purchase intentions as mediation and elaborated the study with the theoretical background of flow theory and consumer value theory. This study was conducted in the beauty & grooming industry, sampling 705 working women consumers of Pakistan and data was analyzed through SEM using Smart PLS. The findings supplement the creation of positive aspect in buying behaviour rather than letting consumer cashed by their psychological state and companies' tactics. Keywords: Flow Experience, Hedonic Value, Utilitarian Value, Purchase Intention, Consumer Buying Behavior
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Xiao, Jin, Ling Xie, Muhammad Faisal Shahzad, and Jamshed Khan Khattak. "The Moderating Role of Product Type in Network Buying Behavior." SAGE Open 10, no. 2 (April 2020): 215824402091795. http://dx.doi.org/10.1177/2158244020917953.
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This article investigates how consumer attitudes toward green buying and subjective norms influence the network buying with the mediation of behavioral intentions and moderation of product type. Due to the increasing environmental concerns, network buying has positively changed human interactions with the environment. Based on a sample of 392 Chinese consumers, this study reveals that consumer attitudes toward green buying and subjective norms significantly influence network buying. The empirical results provide strong evidence for the mediating role of behavioral intentions in the relationship between the attitudes toward green buying and network buying. This study empirically tests a model, including the moderating effect of product type toward green products through network buying. Green consumption through network buying will help consumers to live a healthy life together with achieving environmental sustainability and consumer well-being at large. Interestingly, the current study suggests that network buying can drive sustainable consumption.
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Деркач, Т. В. "CONSUMERS’ GENERAL BUYING BEHAVIOR OF CONSUMER SERVICES." Market economy: modern management theory and practice 19, no. 2(45) (May 11, 2020): 32–47. http://dx.doi.org/10.18524/2413-9998.2020.2(45).201420.
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Pradana, Putu Rico, and Gede Bayu Rahanatha. "PERAN PERCEIVED USEFULNESS DALAM MEMEDIASI PENGARUH KEPERCAYAAN TERHADAP MINAT BELI MASYARAKAT DI KOTA DENPASAR." E-Jurnal Manajemen Universitas Udayana 8, no. 10 (October 3, 2019): 6119. http://dx.doi.org/10.24843/ejmunud.2019.v08.i10.p13.
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The purpose of this study is to explain and obtain empirical evidence about the effect of trust on perceived usefulness, the effect of trust and perceived usefulness on buying interest. The population in this study is consumers in the city of Denpasar who have an interest in buying fashion products at the online store Zalora. The number of samples used in this study were 110 respondents. The data analysis technique used in this research is Path Analysis. The results showed that trust has a positive and significant effect on perceived usefulness, trust has a positive and significant effect on consumer buying interest, perceived usefulness has a positive and significant effect on consumer buying interest, and perceived usefulness positively and significantly mediates the effect of trust in consumer buying interest. This has the meaning that consumers who already have confidence in Zalora's online store fashion products, then supported by the perception of good benefits for consumers, can increase consumer buying interest in the online site Zalora.
Keywords: perceived usefulness, trust, buying interest, online shop, fashion
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Widuri, Elva Shanty. "Analisis Faktor-Faktor Dominan Tentang Kepuasan Konsumen Dalam Pembelian Rumah Pada Proyek Perumahan Persada Mas Banjarmasin." Media Ilmiah Teknik Sipil 9, no. 1 (December 1, 2020): 53–61. http://dx.doi.org/10.33084/mits.v9i1.1886.
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To find out the dominant factors about consumer satisfaction in buying a house in a housing project, there must be involvement between the developer and the consumer. This is intended to find out the priorities and expectations of consumers in buying a house in the housing project. The importance of knowing consumer satisfaction is to make strategies in an effort to improve and improve the quality of housing products. Customer satisfaction really depends on the facility, what are the dominant factors about consumer satisfaction in buying a house in a housing project. The dominant factors that consumers want in buying a house are obtained from information on consumers who live in the area. This information is obtained through distributing questionnaires which are then processed by validity analysis, reliability analysis, factor analysis, and cross-tabulation analysis. By getting the dominant factors about consumer satisfaction in buying a house in a housing project, the development party can improve and improve existing facilities so that consumers feel satisfied so that they become a source of sustainable competitiveness
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Kusdiana, Raden Nana, Melly Arpila Suharun, and Nurul Sukma Lestari. "The Effect of Restaurant Promotion on Consumer Intention to Buy in Jakarta." Indikator: Jurnal Ilmiah Manajemen dan Bisnis 7, no. 2 (April 1, 2023): 110. http://dx.doi.org/10.22441/indikator.v7i2.19765.
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A consumer has the urge to buy a product, so that consumer already has an interest in buying a product. To attract consumers to buy, producers will communicate by promoting their products either online or offline. In this study, the method used by the author is a quantitative method. The type of research used is associative research, namely research that aims to determine the effect of one variable on another. This study aims to find out how promotion is at restaurants in Jakarta, to find out how much consumer buying interest is towards restaurants in Jakarta, to find out how much influence promotion has on consumer buying interest on buying interest at restaurants in Jakarta. This research was conducted in the city of Jakarta which took place in May 2022. The research population was taken from consumers in the city of Jakarta. The results of this study indicate that the research conducted and disseminated through questionnaires influence of promotion on consumer buying interest in Jakarta is positive, which means that promotion has an effect on consumer buying interest in Jakarta.
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Yeak Narayan Sharma. "Role of Social Media Marketing on Consumer Buying Behavior on Alcoholic Product inside Kathmandu Valley." Interdisciplinary Journal of Management and Social Sciences 3, no. 1 (June 30, 2022): 164–77. http://dx.doi.org/10.3126/ijmss.v3i1.50245.
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This study investigates the effect of different social media marketing in consumer buying behavior on liquor products inside the Kathmandu Valley. Consumers' behavior is the dependent variable, and perceived value, quality service, usefulness, awareness, word of mouth, entertainment, and credibility are the independent variable. The primary data source is a respondent's opinion regarding consumer buying behavior through social media marketing. There are 101 respondents incorporated to reach the purpose of the study. The study followed a structured questionnaire and used a descriptive model to identify the relationship between important factors with consumer behavior be in Kathmandu valley.This study shows the perceived value of service of quality is positively related to consumer buying behavior and indicates that higher the perceived value would positive value of consumer buying behavior. Similarly, there is a positive relationship between perceived usefulness for consumer buying behavior, indicating that a higher perceived value of usefulness increases consumer buying behavior. The result also shows a positive correlation between word of mouth and consumer behavior. Itindicates that the higher the positive word of mouth concern would increase consumer buying behavior.Also, entertainment has a positive relation to brand loyalty; indicate that take higher the result of entertainment; the higher would be consumer buying behavior. There is a positive relationship between credibility and consumer buying behavior; it indicates that positive credibility increases consumer buying behavior. The descriptive static is used to measure the result that the higher mean value for perceived service quality, usefulness, word of mouth, credibility, entertainment, and other factors affects consumer buying behavior.
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Andrianas, Yoga, Lusiana Tulhusnah, and Yudha Praja. "PENGARUH KERAGAMAN PRODUK DAN KEPERCAYAAN KONSUMEN DALAM MENENTUKAN MINAT BELI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO SEJAHTERA DI MANGARAN." Jurnal Mahasiswa Entrepreneurship (JME) 1, no. 4 (May 30, 2022): 729. http://dx.doi.org/10.36841/jme.v1i4.2059.
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The business world that is growing rapidly is both a challenge and a threat for business actors in order to calm the competition and maintain the viability of the company. The marketing concept is all company activities in marketing planning as an effort to achieve company goals. The marketing concept is a concept with a point of marketing is a concept with an emphasis on consumer needs, focusing more on feeling and responding to what consumers need. Especially for customers or consumers at the prosperous store by increasing the consumers at the Mangaran Prosperous shop, Situbondo Regency. The purpose of this study was to analyze and examine the effect of product diversity and consumer trust in determining consumer buying interest on purchasing decisions at the Prosperous Stores in Mangaran. The population in this study are consumers at Toko Sejahtera in Mangaran, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of hypothesis testing the direct effect of using the Smart PLS 3.0 application, product diversity has a significant positive effect on consumer buying interest, consumer trust has a significant positive effect on consumer buying interest, product diversity has a significant positive effect on purchasing decisions, consumer trust has a significant positive effect on purchasing decisions, Consumer buying interest has a significant positive effect on purchasing decisions, product diversity on purchasing decisions through consumer buying interests has a significant positive effect, consumer confidence in purchasing decisions through consumer buying interests has a significant positive effect.
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Shrestha, Ranu Maiya. "Factors Affecting Consumer Purchase Intentions of Organic Products in Lalitpur District." KIC International Journal of Social Science and Management 1, no. 1 (December 31, 2022): 71–76. http://dx.doi.org/10.3126/kicijssm.v1i1.51104.
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This study aims to identify consumer buying behaviour towards organic foods in the Lalitpur district. The specific objectives of this study are to study the awareness of consumer buying behaviour toward organic foods and to identify the factors that affect consumer buying behaviour towards organic foods Nepalese market. This study uses descriptive and inferential analysis based on primary data. The survey method is used as a closed-end questionnaire research method. Each variable is measured using 5-point Likert scales. Both descriptive and inferential analysis were used as statistical tools for the analysis in this study, 200 sample sizes have been used to analyse consumer buying behaviour toward organic food foods in Sunakothi, Thecho, and Chapagau of Lalitpur district. The results indicate that consumers have a positive awareness of organic foods. Thus, it concluded that respondents’ awareness level was good while buying organic foods. Based on the result, health-conscious, environment conscious, price, and taste awareness affect consumer buying behaviour towards organic foods. Consumer awareness level is quite well about organic foods. The majority of respondents were conscious of their health while buying organic foods. Most consumers feel that organic foods prices are higher than conventional foods. This study concluded that the Nepalese market was aware of organic foods. The awareness level of consumers was quite good.
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Shrestha, Ranu Maiya. "Factors Affecting Consumer Purchase Intentions of Organic Products in Lalitpur District." Pravaha 27, no. 1 (December 31, 2021): 125–30. http://dx.doi.org/10.3126/pravaha.v27i1.50626.
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This study aims to identify consumer buying behavior towards organic foods in the Lalitpur district. The specific objectives of this study are to study the awareness of consumer buying behavior toward organic foods and to identify the factors that affect consumer buying behavior toward the organic foods Nepalese market. The study used descriptive and inferential analysis based on primary data. The survey method is used as a closed-end questionnaire research method. Each variable is measured using 5-points Likert scales. Both descriptive and inferential analyzes were used as statistical tools for the analysis of the data collected. In this study 200 sample sizes have been used to analyze consumer buying behavior towards organic foods in Sunakothi, Thecho, Chapagau of Lalitpur district. The results indicate that consumers have a positive awareness of organic foods. Thus, it concluded that respondents' awareness level was good while buying organic foods. Based on the result, health-conscious, environment conscious, price, taste awareness are factors affecting consumer buying behavior towards organic foods. Consumer awareness level is quite well about organic foods. The majority of respondents were conscious of their health while buying organic foods. The majority of consumers feel that the prices of organic foods were high than conventional foods. This study concluded that the Nepalese market was aware of organic foods. The awareness level of consumers was quite goods.
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Agustia, Alifiah Putty, Sri Tjondro Winarno, and Sigit Dwi Nugroho. "Dampak Sosial Media Marketing Melalui Instagram terhadap Minat Beli Konsumen Coklat Majapahit Mojokerto." Jurnal Ilmiah Universitas Batanghari Jambi 23, no. 1 (February 28, 2023): 989. http://dx.doi.org/10.33087/jiubj.v23i1.3089.
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The purpose of this study was to determine the effect of context through Instagram social media on the buying interest of Majapahit Chocolate Consumers in Mojokerto, to determine the effect of communication through Instagram social media on the buying interest of Majapahit chocolate consumers in Mojokerto, to determine the effect of collaboration through Instagram social media on the buying interest of Majapahit chocolate consumers in Mojokerto. , to find out the effect of collaboration through Instagram social media on Mojokerto Majapahit Chocolate Consumer Buying Interest and to determine the effect of connections through Instagram social media on Majapahit Mojokerto Chocolate Consumer Buying Interest. The research hypothesis was tested using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). PLS is a component or variant-based structural equation model (SEM). Hypothesis testing is done by testing Variance-based SEM or Partial Least Square (SEM-PLS) with the warppls program. SEM-PLS is used for exploratory research. In other words, the PLS approach is more suitable for prediction purposes. Context variables have a real and positive and significant effect on consumer buying interest in Mojokerto Majapahit Chocolate. Communication variable has no significant effect on consumers' buying interest in Chocolate Majapahit Mojokerto. Collaboration variable has a significant and positive effect on consumers' buying interest in Chocolate Majapahit Mojokerto. The Connection variable has a significant and positive effect on consumer buying interest in Mojokerto Majapahit Chocolate.
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Sunderaraj, R., and K. Mareeswaran. "Online Buying Behaviour of Shoppers in Sivakasi, Tamil Nadu." Asian Review of Social Sciences 6, no. 1 (May 5, 2017): 37–41. http://dx.doi.org/10.51983/arss-2017.6.1.1362.
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In modern days customer focus is more transferred towards online shopping; worldwide people order products from different regions and online retailers deliver their products to their homes, offices or wherever they want. The B2C (business to consumer) process has made it easy for consumers to select any product online from a retailer’s website and have it delivered to the consumer within no time. The consumer does not need to consume his energy by going out to the stores and saves his time and cost of travelling. The shopping experience can range from delightful to terrible, based on a variety of factors including how the customer is treated, convenience, the type of goods being purchased, and mood.
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Lutfie, Harrie, and Dandy Marcelino. "HOW PRICE PERCEPTION AND TRUST AFFECTED MILLENIAL ONLINE BUYING INTEREST DURING COVID-19 PANDEMIC IN WEST JAVA." Dinasti International Journal of Education Management And Social Science 2, no. 2 (December 20, 2020): 288–98. http://dx.doi.org/10.31933/dijemss.v2i2.658.
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The implementation of Work From Home also has an impact on the trend of buying interest online. The trend of buying interest online is usually carried out by young consumers or can be called as millenials because they are the ones who use online facilities to fulfill their needs even though they are not in a Covid-19 condition. Interest in buying online is influenced by price perception and level of consumer trust. Aim of this research for find out the influence of price perceptions and consumer trust on online buying interest during the Covid-19 pandemic in millennial consumers in West Java. From the results of this study, it can be concluded that millennial consumers' online purchase interest during the COVID-19 outbreak was influenced by product price perceptions and millennial consumer confidence. These results indicate that efforts to increase interest in buying online can be done by first increasing millennial consumer confidence.
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Jusuf, Dewi Indriani. "Analysis of Consumer Behavior on Buying Decision at the Online Shop, Easy Shopping Indonesia." Majalah Ilmiah UNIKOM 19, no. 2 (January 14, 2022): 97–104. http://dx.doi.org/10.34010/miu.v19i2.6389.
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Know the effect of the consumer behavior of online shop, Easy Shopping Indonesia on the consumers’ buying decision. The quantitative approach, descriptive and verified design are used. As much as 100 consumers of Essay Shopping in Bandung are selected as respondents using a purposive method. The instrument of data collection is questionnaire. The data analysis used is Structural Equation Modeling based on Partial Least Square (PLS SEM). The research results show that the consumer behavior of Easy Shopping online shop affects the consumer buying decision significantly. The biggest effect of the consumer behavior dimension on the buying decision variable is a personal factor; the second one is a psychological factor; the third one is a social factor and the fourth one is a cultural factor. The biggest effect of the consumer behavior variable is on the dimension of payment method; then the second one is distribution selection; the third one is on brand selection; the fourth one is on buying time and the last one is on product selection. Those findings are the antecedents of the online buying decision which finally affect the changes of the buying decision from the conventional buying process into the online one.
Key Words : consumer behavior, cultural factors, social factors, personal factors and psychological factors, buying decision, product selection, brand selection, distribution selection, payment method and timing.
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Wardhani, Roro, Adhiimsyah Luthfi, Andi Sularso, and Imam Suroso. "A Consumer Behavior and Lifestyle with the Interest of Buying As Mediation in Determining Home Purchase with Subsidy Credit in Jember." International Journal of Scientific Research and Management 8, no. 07 (July 21, 2020): 1900–1911. http://dx.doi.org/10.18535/ijsrm/v8i07.em04.
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The need for houses is almost never decreasing, this opportunity is exploited by developers to realize government programs related to meeting the needs of subsidized housing mortgages. Developers must be able to know how consumer tastes are changing every day in line with current trends, and it is a challenge for developers to be able to predict future demand. This understanding needs further investigation to find out how consumers consider everything before finally making a decision to buy. The purpose of this study was to analyze and determine the effect of consumer behavior and lifestyle on the interests and decisions of the purchase of subsidized KPR housing in Jember Regency. The sample in this study consumers from 10 developers in Jember were 150 respondents. The results of the analysis show that consumer behavior influences consumer buying interest in the purchase of subsidized housing mortgages, lifestyle influences consumer buying interest in home mortgages, consumer behavior influences consumer purchasing decisions in buying subsidized housing mortgages in Jember, lifestyle has a significant effect on purchasing decisions in buying subsidized housing mortgages in Jember, buying interest influences purchasing decisions in determining the purchase of subsidized housing mortgages in Jember, and based on the results of testing the direct and indirect influence of consumer behavior and lifestyle on purchasing decisions through interest, the results show that the direct influence of consumer behavior and the lifestyle of buying interest and purchasing decisions has a greater influence than indirect influence.
Keywords: consumer behavior, lifestyle, buying interest and purchasing decisions.
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Susanto, Aris. "PENGARUH MEREK, DESAIN PRODUK DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA PERSEBAYA STORE GRESIK." Jurnal Riset Entrepreneurship 2, no. 2 (August 30, 2019): 62. http://dx.doi.org/10.30587/jre.v2i2.984.
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The purpose of this study was to determine the effect of brand, product design and location on consumer buying interest in Persebaya Store Gresik. The sample uses a non probability sampling method with a purposive sampling or random sampling procedure by selecting 100 visitors. The data analysis technique uses multiple linear regression. The results of multiple linear regression analysis prove that the brand and location proved not to have a significant effect partially on consumer buying interest in Persebaya Store Gresik, while product design proved to have a partially significant influence on consumers' buying interest in consumer buying interests at Persebaya Store Gresik. Simultaneously the brand, product design and location proved to have a significant effect on consumers' buying interest in Persebaya Store Gresik.
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Permatha Korry, Putu Dyah, and Ayu Wendy Widhia Pramesti. "Analisis Preferensi Ketidaknyamanan Konsumen Terhadap Promosi Dan Personal Selleryang Mempengaruhi Minat Beli Konsumen Serta Pemilihan Merek Pada Asuransi (Studi Kasus di PT. Prudential Life Assurance)." Jurnal Ilmiah Satyagraha 2, no. 1 (June 8, 2020): 16–29. http://dx.doi.org/10.47532/jis.v2i1.52.
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Health is an important thing to be noticed in everyday life, because humans will not be separated from the dangers that arise suddenly by an event. Insurance is one way to guarantee a sense of security in handling the risks that arise suddenly. No wonder various promotions are carried out by companies to generate consumer buying interest, but one of the promotional techniques of direct marketing through telemarketing is inconvenience, because promotion through this technique consumers feel disturbed when contacted because according to them telemarketers do not think of the right time when offering a product. Personal Sales (Personal Seller) is an insurance agent from a company that can deal directly with consumers so that later there will be buying interest in insurance. To increase consumer buying interest, promotional inconvenience, and seller personalities are expected to be able to influence consumers so that after buying interest arises, consumers will be able to decide on the brand selection on insurance. Data was collected through questionnaires to 85 respondents. The data analysis technique used is structural equation (SEM) with PLS. The results of this study indicate that promotional discomfort has a negative and significant effect on consumer buying interest, while a personal seller has a positive and significant effect on consumer buying interest, and consumer buying interest has a positive and significant effect on brand selection. Based on the results of testing the Q2 model gets a value of 0.774, which shows the predicted model is appropriate.
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Hasanah, Ulfatul, and Eko Giyartiningrum. "Pengaruh Brand Image, Kualitas Produk dan Endorsement Selebriti Instagram terhadap Minat Beli Konsumen pada Produk Skin Care MS GLOW." Journal Competency of Business 5, no. 02 (January 23, 2022): 155–72. http://dx.doi.org/10.47200/jcob.v5i02.1100.
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This study aims to determine the effect of brand image, product quality, celebrity endorsements on Instagram on consumer buying interest in MS GLOW skin care products. Using the survey method, the sample in this study amounted to 100 respondents who were consumers of MS GLOW skin care products. The data analysis technique used multiple linear regression analysis with the SPSS program. Based on the results of multiple linear regression, brand image has a significant effect on consumer buying interest, product quality has a significant effect on consumer buying interest, and celebrity endorsements on Instagram have no significant effect on consumer buying interest.
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Zhao, Zhanbo, Xiaomeng Du, Fan Liang, and Xiaoming Zhu. "Effect of product type and time pressure on consumers’ online impulse buying intention." Journal of Contemporary Marketing Science 2, no. 2 (September 19, 2019): 137–54. http://dx.doi.org/10.1108/jcmars-01-2019-0012.
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Purpose Impulse buying has been the focus of attention in the marketing. With the rise of online shopping, online impulse buying phenomenon becomes increasingly serious. Whereas, the impulse buying behavior in an online environment is rarely discussed in relevant literature. The purpose of this paper is to explore the impact of the type of product and time pressure on consumer online impulse buying intention; this is a relatively new issue of marketing academia in China. Design/methodology/approach In this paper, the experimental methodology was adopted to explore the impact of consumer online impulse buying tendencies, the departure from the type of product and the time pressure. Findings Results show that low-involvement feeling products stimulate consumer online impulse buying tendencies. Simultaneously, there is an interaction effect between time pressure and product type, which is, under the influence of time pressure, the enhancement of low-involvement feeling products on consumer online impulse buying tendency is more significant. Originality/value This study discusses the interaction between time pressure and product type on consumers’ online impulse buying tendency, which has not been studied before. While discussing the impact of product types on consumers’ impulse buying tendency on the internet, this paper considers the impact of time pressure on consumers’ impulsive buying tendency, and applies the term of time pressure, a psychological research term, to the field of marketing research, so as to make the cross-links between disciplines closer.
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E. Mang’unyi, Eric, and Krishna K. Govender. "Antecedents to consumer buying behavior: the case of consumers in a developing country." Innovative Marketing 15, no. 3 (September 27, 2019): 99–115. http://dx.doi.org/10.21511/im.15(3).2019.08.
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While consumers play a very crucial role in the marketing strategies of companies, effective development of strategies must satisfy their needs and wants. Therefore, an evaluation and understanding of the underlying factors and/or dimensions influencing consumer buying behavior are critical for supermarkets to both retain and acquire new customers. The article reports on factors impacting the consumer buying behavior and the relationship among the factors. The study uses data from a cross-sectional survey conducted within a random sample of 699 customers at 17 supermarkets in Nairobi, Kenya. Reliability and factorial validity of the self-administered questionnaire were evaluated and considered satisfactory, while structural equation modelling (SEM) was used to test several hypotheses. Social characteristics were a good predictor of the consumers’ inclination to patronize a supermarket, thus directly influencing the buying behavior. A strong positive connection between psychological factors and buying behavior was ascertained based on income, which suggests that although psychological characteristics impact consumer attitudes towards the supermarket, income and education levels may well play a determining role in this regard. Retail marketers in general and in Kenya in particular are encouraged to be cognizant of the above when developing strategic marketing programs to increase the level of patronage. As a research paper, the study is limited to the data and prior empirical research. It offers the benefit of new research directions for marketing managers in understanding and satisfying the consumers. The main contribution of the present research, interdisciplinary in nature due to combining elements linked to both marketing and psychology, is its focus on consumer buying behavior towards supermarkets in a developing country, thus producing revealing insights.
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Shamri, Shaza Nabilah, Nurul Aisyah Mohd Suhaimi, and Afnani Alwi@Ali. "The Factors Affecting the Consumer Buying Behaviour Towards Local Brand of Food Product in Selangor." Journal Of Agrobiotechnology 12, no. 1S (September 29, 2021): 40–50. http://dx.doi.org/10.37231/jab.2021.12.1s.269.
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The aim of this study is to determine the factors affecting the consumer buying behaviour toward food products in Selangor. Consumer behaviours comprise four factors: cultural, social, personal, and psychological factors. These factors influence consumer buying behaviour toward Malaysian local brands. Data were collected through online questionnaires using Google form. The sample of study consisted of 210 consumers in Selangor. In particular, principal components analysis (PCA) was employed in order to identify the factors that affect consumers on preferring locally produced food products. The findings of this study indicate that Halal logo was the first choice in terms of consumer’s perspective on the product attributes when buying food products followed by price. Size and quantity, and packaging are the third and fourth attributes considered by consumers when buying food products. Our result suggests that, by providing this consumer information to small scale or local sellers will encourage more consumers to purchase local food products.
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Wu, Shiwen, Yanfang Shen, Yujie Geng, Tinggui Chen, and Lei Xi. "Consumer Panic Buying Behavior and Supply Distribution Strategy in a Multiregional Network after a Sudden Disaster." Systems 11, no. 2 (February 20, 2023): 110. http://dx.doi.org/10.3390/systems11020110.
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Panic buying is now a frequent occurrence in many countries, leading to stockouts and supply chain disruptions. This paper highlights consumers’ panic buying behavior in different types of regions and the impact of different replenishment strategies after an emergency supply disruption. Panic buying behavior occurs when consumers try to mitigate the negative impact of a supply disruption. Therefore, this paper develops a consumer-based agency model to study the correlation between public opinion and panic buying and simulates the influence of consumers’ panic buying behavior under different situations in a complex network. The results show that the spread of panic feelings can lead to panic buying behavior among consumers, which then shocks the retailer market. The distribution of supplies according to the type of city and the number of people can have an impact on consumer panic buying behavior, and when the government adopts a restrictive strategy, implementing a quota policy or uniform rationing is very effective in reducing the number of consumers participating in panic buying.
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Simanjuntak, Megawati, and Shafira Anissa Putri. "Consumer empowerment index of electronic product buying." Independent Journal of Management & Production 9, no. 4 (December 1, 2018): 1165. http://dx.doi.org/10.14807/ijmp.v9i4.814.
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The purpose of this research was to analyze the influence of demographic, social and economic characteristics towards the consumer empowerment of electronic products. The research used cross-sectional study with an online survey of 100 respondents. Data were analyzed using descriptive and inferential analysis. Descriptive analysis used to identify the demographic, social and economic characteristics of the sample and the consumer empowerment index. The inferential analysis used in this study include chi-square test and logistic regression. The level of consumer empowerment in electronic products only 41.78 that belongs to capable category. The largest index was found in goods selection dimension (88.33) and the lowest (6.4) on behavior complaint dimension. The result of this study showed that female, early-aged adult (18-40 year), higher education, employed, income between Rp2 000 000-Rp3 000 000 per capita per month, origin from the urban area, and family size ≤ 4 were the most empowered consumers. Only two of six variables significantly affect consumer empowerment, namely age and education. Age has a negative and significant effect on consumer empowerment, while education has a positive and significant effect on consumer empowerment of electronic products. Based on the results of the research, it is necessary to raise awareness of consumers to be able to choose the brand of local products. Also consumers need to use their rights as consumers to be able to file complaints if they experience disappointment or loss when buying electronic products.
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Lin, Hsin-Hui, Wan-Chu Yen, Yi-Shun Wang, and Yen-Min Yeh. "Investigating consumer responses to online group buying service failures." Internet Research 28, no. 4 (August 6, 2018): 965–87. http://dx.doi.org/10.1108/intr-07-2017-0285.
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Purpose The purpose of this paper is to explore the effects of consumer role (involved vs observing) on consumer responses in the context of online group buying (OGB) service failures. Design/methodology/approach A scenario simulation method with a 2×3 factorial design was used to investigate the impact of consumer role (i.e. involved consumers and observing consumers) on consumer responses (i.e. perceived quality, negative electronic word-of-mouth (eWOM), and switching intention). The moderating role of seller offering type (i.e. physical products, true services, and pseudo services) on the relationship between the consumer role and responses was also tested. Findings The differences in perceived quality, negative eWOM, and switching intention between involved consumers and observing consumers were significant. Further, seller offering type moderated the relationship between consumer role and consumer response. Practical implications These findings provide several important theoretical and practical implications in regard to OGB service failure and recovery. Originality/value This study enriches OGB and service failure literature by a pioneering investigation of how consumer roles respond to OGB service failures and how different seller offering types influence the relationship between consumer role and consumer response. The results will help service providers of OGB benefit from enhancing their service recovery strategies to cope with OGB service failures.
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Liao, Bo, Ya Ou, and Yan Lu. "Research on Consumer Tendency in Electronic Commerce Times." Applied Mechanics and Materials 687-691 (November 2014): 4494–98. http://dx.doi.org/10.4028/www.scientific.net/amm.687-691.4494.
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In the consumer's daily life, unplanned impulse buying behavior accounted for a large proportion. Impulsive buying behavior of consumers in the frequency is also quite high, but they tend to impulse buying for their own behavior without consciousness. Especially in domestic banks for credit and debit card under the strong sales, there are about nine million people are being caught in impulse buying. However, in a highly competitive environment, the competitiveness of enterprises is not only product innovation and price competition strategy, but to give consumers a valuable shopping experience. Therefore, many companies have begun to notice the importance of experiential marketing. In this study, we use the consumer mental resource as independent variable, perceived value as intervening variable and impulse buying behavior as dependent variable. We also add in three control variables (sex, age and price promotion), so that we could purify the relationship between consumer experience and impulse buying behavior. The main object of this study is based on the general consumer.
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Tseng, Fan-Chuan. "Antecedents of Expectation and Continuance on Internet Group Buying Intention: An Empirical Study in Taiwan." International Journal of Business and Management 13, no. 10 (September 6, 2018): 130. http://dx.doi.org/10.5539/ijbm.v13n10p130.
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Group buying websites have emerged as a major channel in e-commerce because they encourage consumers to negotiate deals with product/service providers. They also feature a “deal of the day” for consumers and an anticipated transaction volumes and discounts. Consumers can leverage their collective bargaining power to acquire products or services at discount prices when a minimum number of people are willing to purchase collectively. Considering the characteristics of collective bargaining power in Internet group buying and the continuance behavior of online consumers, this study integrated consumer psychological factors into expectation–confirmation theory to examine consumer cognitive processes. A survey was conducted to collect and analyze empirical data from ihergo—a popular Taiwanese group buying website. The results demonstrate that in the pre-purchase phase, consumer trust in group buying initiators and websites significantly affects their perceived risk and attitude toward Internet group buying deals, generating more positive expectations and group buying intentions. Moreover, in the post-purchase phase, a higher level of confirmation reflects higher trust and lower perceived risk. In addition, trust, perceived risk, and attitude significantly affect consumer satisfaction. This study suggests both practical and theoretical views for elucidating and enhancing the effectiveness of collective power in e-commerce.
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Alhamad, Akram Mohamad, Essia Ries Ahmed, Mustafa Akyürek, and Abdullah Mahfoud Salem Baadhem. "Green Marketing and Attitude Affect the Consumer Buying Behavior of Green Product in Turkey." Indikator: Jurnal Ilmiah Manajemen dan Bisnis 7, no. 2 (April 1, 2023): 1. http://dx.doi.org/10.22441/indikator.v7i2.19814.
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Consumers are increasingly looking for natural goods to live more sustainably and healthily in recent years. As a result, firms have begun aligning their strategies with sustainability by emphasizing their production of natural products that are both beneficial for health and environmentally sustainable. However, there is a risk of deceptive claims being made. This is study focuses on determining consumer buying behavior regarding green products in Turkey, with an emphasis on the effect of green marketing and attitude on consumer buying behavior. The study integrates fundamental theoretical approaches to consumer buying, such as the theory of planned behavior (TPB), in a modified conceptual framework. A survey of 385 Turkish consumers knowledgeable about environmentally friendly green products was used to gather data, which was then analyzed using the SPSS 26 software. The results show that green marketing and attitudes have a significant influence on Turkish customers' consumer buying behavior.The findings of this study offer insight into theoretical approaches to consumer buying behavior for researchers and academicians and provide guidance for marketers in devising green marketing strategies to achieve optimal competitive advantage.
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Fleșeriu, Cristina, Smaranda Adina Cosma, and Vlad Bocăneț. "Values and Planned Behaviour of the Romanian Organic Food Consumer." Sustainability 12, no. 5 (February 25, 2020): 1722. http://dx.doi.org/10.3390/su12051722.
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Romanian consumers have started to buy and consume more organic products. Their decision-making process is influenced by multiple variables. The theory of planned behaviour is widely accepted and used to predict behaviours in certain contexts, including the buying of organic food products. Other researchers have identified values that the consumer of organic products hold and that influence their buying behaviour. This study analyses the factors that have an impact on buying intention and behaviour of Romanian organic products from these two perspectives. A proposed model was designed by combining the two frameworks. It was evaluated by using structural equation modelling with the SmartPLS 3 software package (v. 3.2.7, SmartPLS GmbH, Bönningstedt, Germany, 2017). Results confirm the model proposed in the theory of planned behaviour while integrating the relationships of consumer values. Health consciousness was found to have a significant effect both on buying intention as well as on personal attitude. Food safety has a significant effect on buying intention regardless of personal attitude. Environmental concerns, social consciousness, perception of quality and lifestyle although important in personal attitude, do not affect buying intention directly.
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Roy, Priyabrata, and Dhananjoy Datta. "Consumer Buying Behaviour Towards Online and Offline Shopping: Pre, During and Post Covid 19 Pandemic." International Journal of Professional Business Review 8, no. 5 (May 17, 2023): e01843. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1843.
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Purpose: The objective of this study is to examine consumer buying behaviour & figure out what factors influence consumer buying behaviour in towards online and offline shopping before ,during and post Covid 19 outbreak. Theoretical framework: The essay covers numerous consumer buying behaviour strands. This study examines consumer buying behaviour and factors. As it is based on previous research, it provides a full literature review. The research also identified under reported concerns. Design/methodology/approach: A comprehensive review of 90 published articles was conducted by using multiple databases on various areas. After reviewing the required literature, variables were combined with the goal of simplifying trends in literary works relating to consumer buying behaviour. The article lays forth a conceptual framework for assessing both online and offline consumer buying behaviour and would aid in our understanding of the phenomena. Findings: The results highlighted elements like convenience, payment methods, and offers, all of which are key aspects to take into account when making a purchase. Research, Practical & Social implications: Practitioners, politicians, and researchers may use the data to better understand consumer buying behaviour. The study's theoretical contributions will provide beneficial recommendations. The results will help marketers and consumer behaviour academics. This study sheds new light on COVID-19 consumers' buying habits. This study affects companies that provide online and offline purchasing services. Situational circumstances affect policy. Originality/value: The findings of this research provide insight into consumer buying patterns for both online and offline shopping. This research advances our knowledge of both online and offline shopping by providing a conceptual framework for analyzing consumer buying behavior before and after the Covid-19 outbreak.
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Zhou, Fuli, Ming K. Lim, Yandong He, and Saurabh Pratap. "What attracts vehicle consumers’ buying." Industrial Management & Data Systems 120, no. 1 (November 20, 2019): 57–78. http://dx.doi.org/10.1108/imds-01-2019-0034.
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Purpose The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective.
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Kunto, Duantra Bergas Ari, Dase Hunaefi, and Budi Nurtama. "Integrasi Metode Kano dan Turf dalam Evaluasi Sensori Minuman Cokelat Instan Komersial." Jurnal Teknologi dan Industri Pangan 33, no. 2 (December 27, 2022): 137–47. http://dx.doi.org/10.6066/jtip.2022.33.2.137.
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Sensory attribute is one of quality parameter that affects buying intention of consumer for commercial instant chocolate drink product. Evaluation of consumer liking using hedonic method or ideal profile method was not enough to fulfill consumer satisfaction. This research aims to identify sensory attributes which are able to give consumer satisfaction using survey method integrated with structural equation model (SEM), Kano method, and total unduplicated reach and frequency (TURF). Kano method is used to evaluate sensory attributes based on consumer satisfaction, while TURF is used to identify sensory component which is able to increase buying intention of consumers with regard to the range and frequency for chocolate instant commercial drink. Preliminary research conducted by modelling consumer preferences suggested that there was an influence of 0.76 sensory attributes to consumer satisfaction. Seven samples were purchased from market and evaluated by 30 untrained panelists using home use test with an approach of consumer habit to consume hot chocolate drink once a week. The panelists were chosen from people who consume commercial instant chocolate drink. Results of this research showed that sensory attributes creamy (texture) and dark chocolate (color) were attractive features which were able to improve consumer satisfaction. Atribute sweet (taste) was categorized as must-be features, while flavor, aroma, and color were classified as one-dimensional features. Combination of attributes in one category can improve the range to reach the targeted consumers and frequency of consumers towards the product, for example attribute creamy can reach 97%, but combination of attributes creamy and thickness can reach 100% of the targeted consumers.
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Wahyuarini, Tri, Evi Sofiana, and Syarifah Novieyana. "The Effect of Online Review on Consumer’s attitude and Purchase Intention towards automotive products." Inovbiz: Jurnal Inovasi Bisnis 10, no. 2 (December 18, 2022): 111. http://dx.doi.org/10.35314/inovbiz.v10i2.2425.
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This study was conducted to examine the effect of online reviews on consumer attitudes and buying interest in automotive products by adopting research by Sudirman (2018). Sudirman’s research examines the influence of online YouTube reviews about Toyota Rush on consumers buying interest mediated by consumer attitudes.The main construct of this study is electronic word of mouth variables in the form of online reviews of automotive products and consumers attitudes and buying interest. The objective of this research are: Firstly, whether there is a positive influence from electronic word of mouth (e-WOM) in the form of online reviews on social media platform: YouTube, Facebook and WhatsApp on consumer attitudes towards automotive products. Secondly, whether there is a positive influence of consumer attitudes towards automotive products on buying interest in automotive products. And the thirdly, whether there is a positive influence of electronic word of mouth in the form of online reviews on social media platform: YouTube, Facebook and WhatsApp on consumer buying interest in automotive products.To find out whether the goal is proven or not, hypothesis is used then tested empirically using regression with the help of SPSS Program.The result show that it is proven that there is a positive influence of e-WOM on consumer attitudes towards automotive products. This research also proves that there is a positive influence of consumer attitudes towards automotive products on the purchase intention of automotive products. This research does not prove that there is a positive effect of e-WOM on consumer interest in buying automotive products, but proves that the influence of e-WOM on buying interest in automotive products mediated by the variable of consumer attitudes towards automotive products.
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Uys, Pieter, and Christo Bisschoff. "Identifying consumer buying preferences of beef." Problems and Perspectives in Management 14, no. 4 (December 23, 2016): 256–63. http://dx.doi.org/10.21511/ppm.14(4-1).2016.15.
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This study investigated the drivers which influence consumers’ beef buying behavior. A validated questionnaire was used to collect the data and to evaluate consumer beef purchasing behavior. Exploratory factor analysis was employed to analyze the data while Cronbach alpha coefficient was used to calculate the reliability of the drivers. Satisfactory levels of reliability were recorded. The analysis identified eight drivers that influence the buying behavior of consumers when they purchase beef products. These drivers were: quality of the meat, buying preference, farming practices, intention to buy, health, convenience, packaging & presentation and future purchase. In addition, correlational analysis indicates that additional important attributes to buying behavior are supplier characteristics and packaging & presentation. The study culminates in a frame of reference for beef (and possibly other meat products) buying behavior analysis whilst it also provides a frame of reference for marketers to better understand their customers’ behavior when they are selling beef. As a result it is recommended that retailers focus their actions on the more important beef purchasing drivers and that the study be repeated on a larger scale so that the results of the present study can either be confirmed or further refined. Keywords: beef cattle, buying behavior, consumer preferences of beef, packaging, farming practices, factor analysis. JEL Classification: M30
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Maydona, Riki, Muhammad Yahya Arief, and Yudhistira Harisandi. "PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING PADA CAFE ANAK PANTAI DI CERMEE BONDOWOSO." Jurnal Mahasiswa Entrepreneurship (JME) 1, no. 1 (February 28, 2022): 201. http://dx.doi.org/10.36841/jme.v1i1.1860.
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Marketing management can also be interpreted as the art and science of choosing target markets designed to create, build and maintain profitable exchanges to achieve company goals. Therefore, proper marketing management can improve especially in the development of the Anak Pantai Cafe. at Cermee Bondowoso. The purpose of this study was to analyze and examine the effect of price and service quality in determining consumer satisfaction with consumer buying interest as an intervening variable. The population in this study is the Consumers of the Beach Children's Cafe in Cermee Bondowoso. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM).
The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that price has a significant positive effect on consumer buying interest, service quality has a positive but not significant effect on consumer buying interest, price has a significant positive effect on consumer satisfaction, service quality has a significant positive effect on consumer satisfaction, Consumer buying interest has a positive but not significant effect on consumer satisfaction. The results of the indirect influence hypothesis show that the price variable on consumer satisfaction through consumer buying interest has a positive but not significant effect, service quality on consumer satisfaction through consumer buying interest has a positive but not significant effect.
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Mbongwe, Thabiso Banjane, and Abubaker Qutieshat. "A A Literature Review on The Impact of COVID-19 Pandemic on Consumer Buying Behavior towards Private Labels." International Journal of Social Science Research and Review 6, no. 6 (June 8, 2023): 138–44. http://dx.doi.org/10.47814/ijssrr.v6i6.1182.
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During the COVID-19 crises, consumers and the retail industry have continuosly been affected by several challenges, such as increased consumer demand, disrupted supply chain, and the stockpiling of food supplies due to the fear associated with the pandemic. A better understanding of consumer buying behaviour, perceptions and preference for brand is vital for the retail industry and policymakers to efficiently meet the dynamic and growing complexity of consumer demand. The present paper is intended to contribute to the impact of COVID-19 pandemic on consumer buying behaviour. To assess whether COVID-19 had an impact on buying behaviour toward brand type and to establish if there was a shift in the type of brands consumers were buying during the COVID-19 pandemic. It is aimed to explore and synthesize evidence from the literature about the impact of COVID-19 pandemic on consumer buying behaviour towards private labels also known as in-house brands. The literature was reviewed by seraching for past studies that were published during the years 2020 and 2022. In conducting the search for the articles, the main search terms were namely ''consumer buying behavior,'' ''impact of COVID-19,'' and ''private label,'' which showed to have other synonym terms such as ''private brand'', ''store brand,'' ''in-house brand,'' and ''own label.'' Various literature shows that consumer behaviour has been affected by the COVID-19 pandemic.Consumer buying behaviour during the year under review has changed, wherein it shows it has been affected by various factors, among them cultural, personal, psychological, which as marketers and researchers need to be taken into context. In order to understand consumer buying behaviour, there is a need to consider context and several influencing factors, including psychological, sociological, and economic factors.
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Atulkar, Sunil, and Bikrant Kesari. "Role of consumer traits and situational factors on impulse buying: does gender matter?" International Journal of Retail & Distribution Management 46, no. 4 (April 9, 2018): 386–405. http://dx.doi.org/10.1108/ijrdm-12-2016-0239.
Full textAbstract:
Purpose With the growing acceptance of organised retail in Central India, it is important to understand the impulse buying phenomenon and how it is influenced by consumer traits and situational factors. The purpose of this paper is to examine the combined effect of three consumer traits and four situational factors on impulsive buying. Design/methodology/approach Using confirmatory factor analysis and structural equation modelling (SmartPLS 2.0 software), responses from 417 hypermarket and supermarket consumers of Central India in the proposed research framework were analysed and validated. Findings The resulted values for the construct impulse buying tendency, shopping enjoyment tendency, materialism, person’s situation, motivational activities by retailers and product attributes show positive significant influences, whereas the construct store environment having relationship with impulse buying shows negative influence. Importantly, the findings also demonstrate that the gender moderates the relationship between various factors of consumer traits and situational factors with impulse buying. Research limitations/implications The study develops a research framework with three specific variables of consumer traits and four variables of situational factors, triggers impulse buying. Therefore, there is a need to incorporate some other variables, such as interpersonal influence, consumer involvement and consumption patterns, so that more affluent insights can be obtained. The study presents useful insights to retailers, academicians and researchers, regarding impulse buying behaviour of Indian consumers in a still developing organised retail sector in Central India. Originality/value The study focussed on the combined effect of consumer traits and situational factors on impulse buying for the first time in Central India, as earlier studies focussed on impulse buying behaviour at the USA and metro cities of India.