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Books on the topic 'Consumer brand relationship (Cbr)'

Author: Grafiati

Published: 10 March 2023

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1

Fournier, Susan. A consumer-brand relationship framework for strategic brand management. Ann Arbor, Mich: UMI Dissertation Services, 2003.

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2

Become the brand of choice: Make your name a powerful brand-- and earn millions! 3rd ed. [Irvine, CA]: Hartman Media, 2002.

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3

Consumer-brand relationships: Insights for theory and practice. Abingdon, Oxon: Routledge, 2012.

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4

Hartman, Jason. Become the brand of choice: How to earn millions through relationship marketing. Greensboro, NC: Lifestyles Press, 2000.

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5

Brand advocates: Turning enthusiastic customers into a powerful marketing force. Hoboken, N.J: Wiley, 2012.

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6

B, Seybold Patricia, and Millward Brown (Firm), eds. Brandchild: Remarkable insights into the minds of today's global kids and their relationship with brands. London: Kogan Page, 2004.

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7

Borges, Ana Pinto, and Paula Rodrigues. Building Consumer-Brand Relationship in Luxury Brand Management. IGI Global, 2020.

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8

Borges, Ana Pinto, and Paula Rodrigues. Building Consumer-Brand Relationship in Luxury Brand Management. IGI Global, 2020.

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9

Borges, Ana Pinto, and Paula Rodrigues. Building Consumer-Brand Relationship in Luxury Brand Management. IGI Global, 2020.

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10

Borges, Ana Pinto, and Paula Rodrigues. Building Consumer-Brand Relationship in Luxury Brand Management. IGI Global, 2020.

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11

Borges, Ana Pinto, and Paula Rodrigues. Building Consumer-Brand Relationship in Luxury Brand Management. IGI Global, 2020.

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12

Fournier, Susan. A consumer-brand relationship framework for strategic brand management. 1994.

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13

Fetscherin, M., and T. Heilmann. Consumer Brand Relationships: Meaning, Measuring, Managing. Palgrave Macmillan, 2015.

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14

Fetscherin, M., and T. Heilmann. Consumer Brand Relationships: Meaning, Measuring, Managing. Palgrave Macmillan, 2016.

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15

Consumer Brand Relationships: Meaning, Measuring, Managing. Palgrave Macmillan, 2015.

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16

Hartman, Jason. Become the Brand of Choice. Jaico Publishing House, 2006.

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17

Fournier, Susan, Marc Fetscherin, and Michael Breazeale. Consumer-Brand Relationships: Theory and Practice. Taylor & Francis Group, 2012.

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18

Fournier, Susan, Marc Fetscherin, and Michael Breazeale. Consumer-Brand Relationships: Theory and Practice. Taylor & Francis Group, 2012.

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19

Fournier, Susan, Marc Fetscherin, and Michael Breazeale. Consumer-Brand Relationships: Theory and Practice. Taylor & Francis Group, 2012.

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20

Fournier, Susan, Marc Fetscherin, and Michael Breazeale. Consumer-Brand Relationships: Theory and Practice. Taylor & Francis Group, 2012.

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21

Fournier, Susan, Marc Fetscherin, and Michael Breazeale. Consumer-Brand Relationships: Theory and Practice. Taylor & Francis Group, 2012.

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22

Fuggetta, Rob. Brand Advocates. Wiley & Sons, Incorporated, John, 2012.

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23

Ovbiagele, Yvonne Olohigbe. An evaluation of the consumer-brand relationship in the Nigerian banking industry. 1996.

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24

Kusume, Yasushi. Brand romance: Using the power of high design to build a lifelong relationship with your audience. 2013.

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25

Gridley, Neil, and Yasushi Kusume. Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience. Palgrave Macmillan, 2013.

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26

Fuggetta, Rob. Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. Wiley & Sons, Incorporated, John, 2012.

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27

Fuggetta, Rob. Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. Wiley & Sons, Incorporated, John, 2012.

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28

Fuggetta, Rob. Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. Wiley & Sons, Incorporated, John, 2012.

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29

Seybold, Patricia B., and Martin Lindstrom. BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands. Kogan Page, 2003.

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30

Lindstrom, Martin. BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands. Kogan Page, Limited, 2004.

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31

Hoff, Timothy J. Saving the Doctor-Patient Relationship and Raising Expectations. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190626341.003.0007.

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We are moving quickly toward a corporately controlled, transactionally focused health care delivery system, one that sees patients as “consumers.” Retail thinking continues to take hold in the industry, emitting a rhetoric that promises much and places the organization at the center of the patient’s interactions with the system. Preserving strong, effective doctor-patient relationships in the midst of such change requires the medical profession to focus more on relational care in its training and advocacy; raising the importance of relational features such as trust and empathy in performance measurements and incentive plans for doctors; and trying to “monetize” relational care between doctor and patient in ways that make health care delivery organizations and the industry as a whole want to focus on it more as a source of brand-building and consumer loyalty.

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