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Journal articles on the topic 'Consumer behaviour'
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Attreya, Bhawna. "Consumer Buying Behaviour." Journal of Advances and Scholarly Researches in Allied Education 15, no. 9 (October 1, 2018): 1–4. http://dx.doi.org/10.29070/15/57885.
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Stávková, J., L. Stejskal, and Z. Toufarová. "Factors influencing consumer behaviour." Agricultural Economics (Zemědělská ekonomika) 54, No. 6 (June 24, 2008): 276–84. http://dx.doi.org/10.17221/283-agricecon.
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The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers’ involvement. Consumption expenditures are purposefully subdivided according to the classification made by the Statistical Office of the European Communities. The performed survey showed that the most important factors biasing purchases of all commodity groups are products’ characteristics and the perceived quality. Together with these goes the factor price, nevertheless for example for the commodity group health price did not appear in the scale of the perceived importance at all. Factor necessity of need proved to be significant for decision making about the purchase of all commodities with the exception of alcoholic drinks and tobacco and recreation. Former experience compared to that is not crucial for clothing and footwear and housing equipment and contents. For alcoholic drinks and tobacco, there has notably approved also the factor brand. These analyses enable disclosure of rules of consumer decision making and thereby definition which factors for individual commodities should be targeted by the help of the marketing doyens or where the gradual changes should be achieved.
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Tassell, Catriona, and Marco Aurisicchio. "PREVENTING THE OVERCONSUMPTION AND DISPOSAL OF REFILL AT HOME FAST-MOVING CONSUMER GOODS – INTERVENTIONS THAT SUPPORT CIRCULAR CONSUMER JOURNEYS." Proceedings of the Design Society 3 (June 19, 2023): 2935–44. http://dx.doi.org/10.1017/pds.2023.294.
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AbstractContext and problem: Reuse is positioned as a strategy capable of countering single-use overconsumption and disposal. For refill at home FMCGs, consumers are responsible for carrying out behaviours that enable this, such as keeping and using products for a prolonged period. However, it is not known if consumers actually fulfil these responsibilities. Aim: This research aims to understand the extent to which consumer reuse behaviours supports the intended reduction in impact and, if not, consider how best to improve it. Method: In-depth interviews with 15 consumers were conducted where the behaviour chain method was used to map resource journeys for 31 refill at home offerings. Results: Five models of consumer behaviour increased the impact of reuse. The critical moments which led consumers to carry out these behaviours were identified, uncovering intervention areas. Conclusions: The behaviour models and critical moments offer a first attempt to systematically analyse how and where actual consumer behaviour can increase the impact of refill at home FMCGs. The results call for focussed interventions across the consumer journey that support reuse components as part of a system.
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Sukmawati, Mia Dana, I. Gusti Ngurah Joko Adinegara, Yeyen Komalasari, and Christimulia Purnama Trimurti. "Analysis of the Influence of Prices and Promotions on Consumer Behavior in Decision Making for Study Program Selection at Universitas Dhyana Pura." Eastasouth Management and Business 2, no. 03 (May 31, 2024): 338–46. http://dx.doi.org/10.58812/esmb.v2i03.267.
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The study aims to analyze the influence of prices and promotions on consumer behaviour, and how consumers' behaviours influence consumer decisions in decision making choosing a study program at Universitas Dhyana Pura. The research methods used in this research are quantitative methods and associative research designs. The total sample in this study was 97 respondents. Data collection techniques are questionnaires, observations and interviews (Path analysis). Research results show that prices and promotions have a significant and positive influence on consumer behavior. Prices also have a significant positive influence on decision-making for the selection of study programmes at Universitas Dhyana Pura. Promotions have a positive but non-significant impact on the choice of study programme decisions at the University. In addition, prices and promotions have a positive and significant influence on the decision to choose a course of study through consumer behavior mediation, which suggests that competitive pricing strategies and effective promotions can influence consumers' behaviour in choosing a course at Universitas Dhyana Pura.
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TRIPATHI, ANAND RAJ. "CONSUMER BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (May 2, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem32520.
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According to the findings of this study, the preferences of consumers about the quality of fast-moving consumer goods (FMCGs) that they purchase are a significant element that influences brand purchases. The primary purpose of this research is to discover the factors that influence the purchasing behavior of fast-moving consumer goods (FMCG) products among the individuals who participated in the study. As time goes on, the processes that are involved in developing and promoting the brand of a firm that deals in fast-moving consumer items are becoming an increasingly important part of everyday life. Customers are constantly inundated with an excessive number of businesses with which they must contend. The "four Ps" of marketing—price, packaging, promotion, and purity—along with well-known names in the industry and premium products were the factors that made this a realization. According to the findings of the research, when consumers are about to make a purchase decision, they give the most weight to their familiarity with the brand as well as the quality of the goods. These items are consumed by people of all different races and ethnicities, even in more rural locations where name brands are extensively offered. Also, a significant amount of their financial resources is invested in these things. It is common knowledge that the majority of consumers prefer to do business with well-known companies that they are already familiar with, whether this preference is based on personal experience or advertising. The findings of this study also suggest that customers continue to maintain their views and behaviors with regard to fast-moving consumer goods (FMCG) brands, even when they are dissatisfied with or uninterested in specific products. The company was able to improve the reputation of its brand among clients, despite the fact that it was subjected to a number of criticisms. Key Words: FMCG, Brand, Consumer Behaviour, buying behaviour, customer satisfaction, consumer awareness.
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Mrs. S. Sailaja. "Effect of Online Advertising on Consumer Buying Behavior." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 03 (March 18, 2024): 419–22. http://dx.doi.org/10.47392/irjaem.2024.0058.
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The present research report is focused on measuring the impact of online advertising on consumer buying behavior, which increases the consumers' intentions towards the product and buying behaviours. The purchasing behaviour is strongly influenced by the icon of the product which is made by the promoters. The primary data are collected through questionnaires and secondary data were collected through internet. To study the buying behaviour of consumers a sample of 50 respondents was taken, out of which The sampling method we use is random sampling method. The written report that online advertisement has always a great impact on the buying trends or purchasing behaviour of the consumers. At the same period ROI of the produce and best are also acknowledged with their significant impact on buying behaviour of consumers. Likewise, to some extent the online celebrity endorsement also substances in the purchasing behaviour. Thus, the study concludes that the helpful to know buying behaviour of the purchaser based on the online advertisement, which improves the reliability of consumers towards brand and online advertising modes which helps in progressing of the products.
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Rehman, Waiza, and Asif Khurshid Mian. "Towards Female Buying Behavior in Beauty and Grooming Industry of Pakistan: Modeling the mediating role of Purchase intentions." Abasyn Journal of Social Sciences, Volume 14 issue 1 (June 30, 2021): 34–50. http://dx.doi.org/10.34091/ajss.14.1.03.
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Constructed upon female consumers' buying behaviour, this research study investigates the interrelationship of flow experience, hedonic values, utilitarian value, purchase intention and consumer buying behaviour. This study examines the role of purchase intentions as mediation and elaborated the study with the theoretical background of flow theory and consumer value theory. This study was conducted in the beauty & grooming industry, sampling 705 working women consumers of Pakistan and data was analyzed through SEM using Smart PLS. The findings supplement the creation of positive aspect in buying behaviour rather than letting consumer cashed by their psychological state and companies' tactics. Keywords: Flow Experience, Hedonic Value, Utilitarian Value, Purchase Intention, Consumer Buying Behavior
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Tripathi, Dolly. "Understanding Consumer Behaviour in Online Holiday Shopping: Insights from Indian Consumers." International Journal of Science and Research (IJSR) 12, no. 8 (August 5, 2023): 2454–60. http://dx.doi.org/10.21275/sr23827182731.
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Mesić, Željka, Marija Mavračić, Lucija Blašković, and Marina Tomić Maksan. "IMPACT OF THE WORK MODEL ON FOOD CONSUMER BEHAVIOUR DURING THE COVID -19 PANDEMIC." Ekonomska misao i praksa 33, no. 1 (June 2024): 177–96. http://dx.doi.org/10.17818/emip/2024/1.9.
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The COVID-19 pandemic has affected all aspects of people's lives around the world. Restrictions on movement and social distancing have influenced consumer behavior and the emergence of various consumer trends, one of the most important of which is working from home. The main objectives of this study are (1) to identify changes in consumer behaviour in the purchase, preparation and consumption of food during the COVID-19 pandemic, (2) to investigate the impact of the work model on food consumer behaviour during the COVID-19 pandemic. An online survey was conducted among a convenient sample of 625 respondents in the Republic of Croatia. The food categories in which consumption increased the most were flour, vegetables, and fruits, while the greatest decrease was in alcoholic beverages and in the category of sweets and salty snacks. The study confirms that work model during the COVID -19 pandemic influenced some aspects of food consumer behavior. Consumers who worked from home were more inclined to go to the grocery store less often, they tended to make more planned purchases, buy larger quantities of food and stocked up on food; they also placed more importance on the time available for food preparation compared to consumers who worked in the office. The findings suggest that uncertainty and exposure to risk have shaped the way consumers buy food, prepare, and consume food, but only with time will we be able to determine which changes in consumers are temporary and which persist over the long term.
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Grębowiec, Mariusz, and Anna Korytkowska. "CONSUMER BEHAVIOUR ON THE DAIRY PRODUCTS MARKET." Annals of the Polish Association of Agricultural and Agribusiness Economists XIX, no. 4 (October 10, 2017): 79–85. http://dx.doi.org/10.5604/01.3001.0010.5168.
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The aim of the study was to analyze consumer behaviour on the dairy products market. Basing on available literature issues related to consumers, conditions of purchase of food products and milk and milk products market in Poland were presented. In the practical part of the thesis was carried out a survey regarding consumer behaviuor on the dairy products market in group of 200 random persons and results of the study were presented. Milk and milk products are commonly consumed by respondents and decisions about their purchase are usually made in a routine manner. Their consumption by the respondents is affected by the possibility of direct consumption and habit. The main determinants of the purchase these products have been the sensory impressions and expiry date and the high price was barrier.
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Géci, Andrej, Ľudmila Nagyová, Stanislav Mokrý, and Jana Rybanská. "Investigation of consumer behaviour at selected market commodity." Potravinarstvo Slovak Journal of Food Sciences 13, no. 1 (December 28, 2019): 925–32. http://dx.doi.org/10.5219/1230.
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Consumer behavior is an unexplored area of life for all buyers and sellers alike. Knowledge of consumer behavior brings better market orientation and more consistent establishment of individual products in consumers' shopping baskets. In examining this behavior, the authors of the paper focus on questions such as why, how, where, when, and how much consumers are willing and able to buy at a particular market price. The behavior in question is influenced by several factors (cultural, social, psychological and personality) that influence the final consumer decisions. The main objective of the present document is to evaluate consumer behavior, their purchasing preferences and also to make decisions when buying a particular food product – tea. The primary data were obtained through a questionnaire survey carried out on a sample of 640 respondents. The questionnaire was divided into two basic parts - the demographic part and the part dealing with consumer behavior at the selected market commodity. In the questionnaire processing the respondents were filtered based on their answers. The research has shown that more than 78% of respondents consume tea while women consume it more (50%). Flavor (56.3%) proved to be the most important factor in the selection of a particular tea. Almost half of the respondents reported consuming cut tea (46.5%). In the present document, assumptions were formulated which serve for a deeper analysis of the issue. The relevance of the formulated assumptions was verified by the XLSTAT statistical software. Data were evaluated by qualitative statistics – Chi-square test of good compliance, Fisher's exact test, Mann Whitney test and Friedman test.
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Shalsabella Putri, Arini, and Marzura Ibrahim. "PENGARUH KARAKTERISTIK ENDORSER PADA MEDIA SOSIAL INSTAGRAM TERHADAP PERILAKU PEMBELIAN KONSUMEN ONLINE (STUDI KASUS MAHASISWA FIKOM UNIVERSITAS TEKNOLOGI SUMBAWA)." KAGANGA KOMUNIKA: Journal of Communication Science 2, no. 2 (November 30, 2020): 68–77. http://dx.doi.org/10.36761/kagangakomunika.v2i2.830.
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Online consumer purchasing behaviour is refers to the decision-making process and behaviors of people interested in the buy and use of products. Online purchasing behaviour online is an analysis of how consumers purchase, what they purchase, and why they purchase things online. Online consumer purchasing behavior can be influenced by many factors. Characteristics of endorser is one of those factors. Characteristics of endorser are attributes that usually called as TEARS model which represent the five attributes associated with the general attributes of endorser towards the target market. Every consumen can have different perspective towards online purchasing behavior. Hence, this study is conducted to examine the influence of characteristics of endorser towards online consumer purchasing behavior. Dimensions of characteristics of endorser that are used in this study are trustworthiness, expertise, attractiveness, respect, and similarity. A total of 201 respondents that fulfil the criteria as an Instagram user and an active student in Faculty of Communication, Sumbawa University of Technology have participated in this study. Multiple Regression Analysis was performed to test the research hypothesis. Results of this finding revealed that trustworthiness and similarity have a significant positive influence on online consumer purchasing behavior. While for expertise, attractiveness, and respect doesn’t have a significant positive influence on online consumer purchasing behavior. Besides that, there is no significant difference in jenis kelamin towards online consumer purchasing behavior.
Keywords: online consumer purchasing behavior, characteristic of endorser.
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Sheoran, Monika, and Divesh Kumar. "Conceptualisation of sustainable consumer behaviour: converging the theory of planned behaviour and consumption cycle." Qualitative Research in Organizations and Management: An International Journal 17, no. 1 (October 21, 2021): 103–35. http://dx.doi.org/10.1108/qrom-05-2020-1940.
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PurposeThis article attempts to explore the theoretical model and structural dimensions of sustainable consumer behaviour to develop a “sustainable consumer behaviour scale” for sustainable electronic products. Further, this study has tried to elaborate sustainable consumer behaviour by considering the complete consumption cycle which includes purchase, usage and disposal of the sustainable electronic products.Design/methodology/approachThe theory of planned behaviour (TPB) has been employed to understand the multidimensional nature of sustainable consumer behaviour with the help of qualitative and quantitative methods. With the help of a pilot study followed by a main study, a sustainable consumer behaviour scale for sustainable electronic products has been tested and validated for its factor study, reliability, validity and model fit, etc. Moreover, the influence of demographic variables has also been examined with the help of multi-group analysis.FindingsThis study highlights that the perceived control behaviour and subjective norms are the major factors that influence sustainable consumer behaviour. Moreover, the results also indicate that female consumers, mid income consumers, young consumers (age below 30) and consumers who have studied up to senior secondary level are more sustainable.Research limitations/implicationsThe results can be used by policymakers and managers to identify and target particular subjective norms and factors impacting perceived control behaviour along with a specific set of demographics to increase sustainability amongst consumers and businesses. The results of the current study can help in increasing the focus of the academic research towards sustainable consumer behaviour. It will also encourage firms to include sustainable electronic products in their product line.Originality/valueTo the best of authors' knowledge, the current article is the first empirical study to develop a sustainable consumer behaviour scale by including all the different stages of the consumption cycle using TPB for sustainable electronic products. Although multiple efforts have been made by researchers to analyse sustainable consumer behaviour, there is a scarcity in literature in which research has been done to analyse sustainable consumer behaviour by considering the whole consumption cycle (purchase, usage and disposal).
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Hartmann, Patrick, Vanessa Apaolaza, and Clare D’Souza. "The role of psychological empowerment in climate-protective consumer behaviour." European Journal of Marketing 52, no. 1/2 (February 12, 2018): 392–417. http://dx.doi.org/10.1108/ejm-01-2017-0080.
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Purpose This paper aims to address the role of psychological empowerment in proenvironmental consumer behaviour, focussing on climate protection. Design/methodology/approach Study 1 analyses the interaction of the effects of psychological empowerment and personal norms on two environmental behaviours with a sample of 600 individuals drawn form a representative online panel of the Australian population. Study 2 addresses the reinforcing influence of empowerment with a quasi-experimental design comparing 300 consumers of green electricity with 300 conventional electricity clients. Findings Psychological empowerment moderates the effects of personal norms on climate-protective consumer behaviour in a value-belief-norm (VBN) framework. Personal norms have a stronger influence for consumers experiencing high psychological empowerment than for disempowered feeling consumers. Furthermore, psychological empowerment experienced as an outcome of actual proenvironmental behaviour mediates the relationship between prior climate protection and future climate-protective intentions. Research limitations/implications Future research should focus on the experimental manipulation of psychological empowerment with communicational claims, studying how perceived empowerment can be enhanced. Practical implications To promote climate friendly products and behaviours, marketers should use communication claims aimed at enhancing consumer’s subjective experience of empowerment. Social implications Public policy aimed at climate protection should focus on consumer education increasing consumers’ awareness of their potential influence. Originality/value Psychological empowerment has not been studied previously as either an antecedent or outcome of proenvironmental behaviour. This is the first study to show that psychological empowerment moderates normative influences on climate-protective consumer behaviour. This research further reveals a novel behavioural reinforcement process, in which psychological empowerment intervenes as a behavioural outcome as well as an antecedent of climate-protective consumer behaviour. Findings contribute to the development of the VBN framework as well as to the consumer-empowerment perspective on proenvironmental behaviour.
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Dr.A.Jayakumar, Dr A. Jayakumar, and K. Kalaiselvi K.Kalaiselvi. "Consumer Behaviour And Marketing Actions." Indian Journal of Applied Research 1, no. 10 (October 1, 2011): 17–19. http://dx.doi.org/10.15373/2249555x/jul2012/7.
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Cholilawati, Made Putrawan I, and Nadiroh. "Personality on Green Consumer Behaviour." International Journal of Psychosocial Rehabilitation 24, no. 02 (February 12, 2020): 2374–79. http://dx.doi.org/10.37200/ijpr/v24i2/pr200534.
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VINAY RAJ R, VINAY RAJ R. "IMPORTANCE FAMILY IN CONSUMER BEHAVIOUR." International Journal of Scientific Research 2, no. 12 (June 1, 2012): 324–25. http://dx.doi.org/10.15373/22778179/dec2013/98.
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LILJA, JOHN. "Consumer behaviour." International Journal of Pharmacy Practice 2, no. 4 (June 1994): 192–93. http://dx.doi.org/10.1111/j.2042-7174.1994.tb00761.x.
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East, Robert. "Consumer Behaviour." Australasian Marketing Journal (AMJ) 9, no. 1 (January 2001): 78–80. http://dx.doi.org/10.1016/s1441-3582(01)70168-1.
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Bocharova, Yu H., Yu B. Lyzhnyk, and І. V. Shapovalova. "MICROECONOMIC MODELING OF CONSUMER BEHAVIOUR IN THE FOOD MARKET OF UKRAINE." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 2 (77) (2022): 64–72. http://dx.doi.org/10.33274/2079-4819-2022-77-2-64-72.
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Objective. The objective of the article is to determine the main features of consumer behaviour models in food markets on the basis of domestic and global experience of modeling consumer behavior; to investigate the impact of war on changes in both the psychology of consumer behaviour and changes in the activity of the markets themselves in order to take them into account in the process of modeling consumer behaviour in the future. Methods. The theoretical and methodological basis of the research are the scientific works of foreign and domestic scientists. Dialectical method of learning processes and phenomena (for a general study of the issue of modeling consumer behaviour in the Ukrainian food market); monographic (for analysis and generalization of the theoretical foundations of consumer behaviour modeling); graphic (to display consumer preferences for different categories of goods, peculiarities of purchasing behaviour of Ukrainian consumers during the war and factors influencing consumer choice); index (to assess changes in consumer preferences for different categories of goods); abstract-logical method (for evaluating statistical data and for forming the resulting research conclusions). Results. The components and features of modeling consumer behaviour and the process of making a consumer choice in the food market are considered, the main features that distinguish the food market from other markets are determined. A classification of consumer behaviour modeling types in food markets is proposed. In the subsequent research, it is found out how the consumer goods market of Ukraine changes during the war. The growth of prices for goods in the consumer basket and the restoration and redistribution of logistics supply chains are analyzed. The levels of elasticity of demand for various groups of products are analyzed and it is found that during the war, only 7% of Ukrainian consumers do not limit themselves when buying food products. The main influencing factor on consumer behaviour on the food market in Ukraine is the purchasing power of the population and the level of income of consumers. The study of influencing factors on the consumer's choice of a certain product brand makes it possible to find out that the issues of supporting the army, volunteers, state language and politics take the first places among consumer preferences when choosing a certain product brand. The model of influencing factors on the changing consumer behaviour in the food market of Ukraine during the war is proposed; three main groups of influencing factors that change consumer behaviour in food markets during the war are determined.
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Prayudi, Afri, Yuli Hariyati, and Evita Soliha Hani. "Impact of Covid-19 on Ready-to-Drink Coffee Consumer Behavior for People in Situbondo." Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo 25, no. 2 (December 31, 2023): 151–60. http://dx.doi.org/10.37149/bpsosek.v25i2.905.
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Drinking coffee has become a lifestyle for students. Various coffee drinks are available, including coffee-processed and instant coffee. Instant coffee In December 2019, the COVID-19 disease epidemic appeared, which changed the behaviour of coffee consumers. The purpose of the study was to find out the effect of the disease after COVID-19 on the behaviour of instant coffee consumers in Situbondo, to find out the effect of lifestyle on the behaviour of instant coffee consumers in Situbondo and to identify the effect. Post-COVID-19 edition of Situbondo instant coffee consumer lifestyle. This research method is a kind of quantitative descriptive research, and the data analysis method is Partial Least Square (PLS). The variables of this research are: after covid-19 (X1), lifestyle (X2) and consumer behavior (Y1). The results of this study are as follows: After Covid-19 (X1) has a significant effect on consumer behavior (Y1) with a positive original sample value (0.77) with a p-value of 0.000 (<0.05) and t. -statistics of 12.49 (>1,96), lifestyle (X2) has no significant effect on consumer behavior (Y1), the original sample value is positive (0.13) with a p-value of 0.09 (>0.05), and t Statistic 1.72 (<1,96) and post-Covid-19 (X1) has a significant impact on lifestyle (X2), with the original sample value being positive (0.64) with a p-value of 0.000 (<0.05) and a t-statistic of 8.00 (>1,96). This study concludes that post-Covid-19 has a significant effect on consumer behaviour (H1 accepted), lifestyle does not have a significant effect on consumer behaviour (H2 rejected) and post-Covid-19 effect on lifestyle (H3 taken)
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Sunderaraj, R., and K. Mareeswaran. "Online Buying Behaviour of Shoppers in Sivakasi, Tamil Nadu." Asian Review of Social Sciences 6, no. 1 (May 5, 2017): 37–41. http://dx.doi.org/10.51983/arss-2017.6.1.1362.
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In modern days customer focus is more transferred towards online shopping; worldwide people order products from different regions and online retailers deliver their products to their homes, offices or wherever they want. The B2C (business to consumer) process has made it easy for consumers to select any product online from a retailer’s website and have it delivered to the consumer within no time. The consumer does not need to consume his energy by going out to the stores and saves his time and cost of travelling. The shopping experience can range from delightful to terrible, based on a variety of factors including how the customer is treated, convenience, the type of goods being purchased, and mood.
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Manuere, Henry Takudzwa, Lovemore Chikazhe, and Josphat Manyeruke. "THEORETICAL MODELS OF CONSUMER BEHAVIOUR: A LITERATURE REVIEW." International Journal of Education Humanities and Social Science 05, no. 02 (2022): 105–12. http://dx.doi.org/10.54922/ijehss.2022.0368.
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The purpose of this study is to present the evolution of theories that have influenced consumer buying decision processes in a unique way. Consumer behaviour is the study of how individual customers or groups of organisations, select, buy, use, and dispose ideas, goods and services to satisfy their needs and wants. Marketers use theories of consumer behaviour to explain how consumers behave and to segment the market for consumers. Marketers make use of several theories of consumer behaviour, namely, traditional theories and contemporary theories. Traditional theories are based on economic principles or experiences of marketers, whereas modern theories are associated with empirical results. The concept of empirical means something that can be observed or measured. The theory of consumer behaviour is an explanation of facts in an orderly manner. However not all theories of consumer behaviour are good or sound. A sound theory of consumer behaviour describes both behaviour and the nature of the behaviour. Thus consumer behaviour theories are used to understand and predict the behaviour of consumers. To that end this study makes use of two important groups of theories, namely, the Buyer Behaviour theory and the theories of reasoned action. These theories will help us to conduct research on different aspects of consumer behaviour. Therefore the strengths and weaknesses of these theories are documented.
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Kaliyaperumal, N., and R. Bhuvaneswari. "A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO HOME APPLIANCES IN NAGAPPATTINAM TOWN." International Journal of Advanced Research 10, no. 01 (January 31, 2022): 496–99. http://dx.doi.org/10.21474/ijar01/14066.
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Marketing and consumer behaviour are so closely related that the study of consumer behaviour can be said to be the first step in refined marketing. Consumer behaviour study and consumer research are important allies of the marketer. The present study Consumer behaviour - A study with reference to home appliances is aimed analyzing the role of consumers involving pre-purchase activities and making the final decision. Consumer behaviour is the corner stone of marketing strategy. Business units aiming at increasing sales must understand the behaviour of consumers. A sample of 150 respondents possessing Indian made home-appliances covered in the study was selected, by using convenience sampling method. An understanding of consumer behaviour is essential in Marketing planning and programmes and one of the most important keys to successful marketing.
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Nagyová, Ľudmila, Andrej Géci, and Elena Horská. "Consumer preferences and decision-making determinants for the purchase of sheep's milk and its products." Potravinarstvo Slovak Journal of Food Sciences 14 (August 28, 2020): 673–81. http://dx.doi.org/10.5219/1424.
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When observing consumer behaviour, we find that the consumer carries out the process of purchasing decisions under the influence of several factors. These factors come from the external environment, from its individual characteristics, and also from the specific purchasing situation. The above facts show that consumer preferences and understanding of the behaviour is a very demanding process. This is mainly because consumers may behave differently, i.e. they may have different consumer behaviours that depend on their needs and desires. Therefore, it is necessary to know the factors that influence consumer behavior or the purchasing decision for certain market commodities. The presented research document is focused on the issue of consumer behavior and decision-making in sheep's milk and its products. Sheep's milk has a long tradition and is one of the basic building elements of human food. Consumer behaviour is constantly evolving, their needs and desires are changing as well as factors that influence their shopping behaviour. The main goal of the research is to draw attention to the personality of the consumer, to selected personality characteristics and social factors, and, subsequently, to evaluate their impact on purchasing behaviour and making purchasing decisions on the market of sheep's milk products. Primary data were obtained from a survey conducted on a sample of 796 respondents. Most of the respondents were classified in the sanguine group based on temperament - an emotionally stable extrovert. When buying sheep's milk and its products, they make emotional decisions (57.17%). The most important factor in buying these products was their quality (47.16%). Assumptions were formulated for deeper analysis, which was subsequently verified by the means of a statistical test - Chi-square of the square contingency. The degree of dependence between the examined variables was determined by the means of the Cramer contingency coefficient.
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Greer, Dominique A. "Defective co-creation." European Journal of Marketing 49, no. 1/2 (February 9, 2015): 238–61. http://dx.doi.org/10.1108/ejm-07-2012-0411.
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Purpose – This study aims to explore the scope of consumers’ defective co-creation behaviour in professional service encounters. One of the founding premises of service-dominant logic (Vargo and Lusch, 2004, 2008) is that consumers co-create the value they derive from service encounters. In practice, however, dysfunctional consumer behaviour can obstruct value co-creation. Extant research has not yet investigated consumers’ defective co-creation behaviour in highly relational services, such as professional services, that are heavily reliant on co-creation. Design/methodology/approach – To investigate defective co-creation in professional services, 164 critical incidents were collected from 38 health-care and financial service providers using the critical incident technique within semi-structured, in-depth interviews. Thematic coding was used to identify emergent themes and patterns of consumer behaviour. Findings – Thematic coding resulted in a comprehensive typology of consumers’ defective co-creation behaviour that both confirms the prevalence of previously identified dysfunctional behaviours (e.g. verbal abuse and physical aggression) and identifies two new forms of consumer misbehaviour: underparticipation and overparticipation. Further, these behaviours can vary, escalate and co-occur during service encounters. Originality/value – Both underparticipation and overparticipation are newly identified forms of defective co-creation that need to be examined within the broader framework of service-dominant logic (SDL).
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Papp-Bata, Á., and Z. Szakály. "The relationship between the motivators and barriers of health behaviour and consumer attitudes towards functional food." Acta Alimentaria 49, no. 3 (September 27, 2020): 287–94. http://dx.doi.org/10.1556/066.2020.49.3.7.
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Due to the shift in consumer behaviour, the proportion of well informed, conscious consumers has been growing steadily, and functional foods with their capacity to protect health have been gaining more and more ground. To achieve market success in the field of functional foods, producers should be able to communicate information effectively concerning health issues and their newly developed product should indeed meet consumer expectations. The aim of our study was to identify and define the components of the dimensions of consumer attitudes in Hungary together with the barriers and motivators of health behaviour. Our research also examined how these factors influence consumer willingness to consume functional foods. Our surveys were carried out in focus groups of health-conscious (n=8) and not health-conscious (n=8) consumers. Our findings confirmed the adequacy of the international dual model, regarding the attitudes of Hungarian consumers towards functional food. Moreover, we also explored the most popular health food categories and sources of information on nutrition.
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Salleh, Hayatul Safrah, Azila Mohd Noor, Nik Hazimah Nik Mat, Yusnita Yusof, and Wan Norhayati Mohamed. "Consumer-Behavioural Intention Towards The Consumption Of Functional Food In Malaysia: Their Profiles And Behaviours." International Business & Economics Research Journal (IBER) 14, no. 4 (July 14, 2015): 727. http://dx.doi.org/10.19030/iber.v14i4.9360.
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Unhealthy eating behaviour has been linked to the risks of many chronic diseases all around the world. Functional foods and its association with health benefits and reducing the risk of diseases open a promising avenue for consumers to pursue a healthier life as well as extending their life expectancy. This provides a great market opportunity for functional foods to be developed. Consequently, it has generated considerable consumer interest in functional food consumption. This study describes the profiles and behaviours of the consumers who are willing to consume functional foods in Malaysia. By using mall intercept surveys, data were collected from consumers shopping at hypermarkets in Malaysia. From the analysis undertaken, it was found that the level of consumer-behavioural intention to consume functional food is encouraging. The results indicated that behavioural intention towards functional food tends to be different across gender, age and marital status. However this study found that the extent of consumer-behavioural intention does not vary by ethnicity, religion, income and education. Future study was also proposed.
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Shivam, Sachin. "Impact Advertising on Consumer Buying Behaviour." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (April 29, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem32223.
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This study delves into the intricate relationship between advertising and consumer buying behavior, aiming to provide a nuanced understanding of the various mechanisms through which advertising influences purchasing decisions. Through a comprehensive review of relevant literature and empirical research, this paper explores the multifaceted impact of advertising on consumers' attitudes, preferences, and behaviors. The study examines how advertising serves as a potent tool for creating awareness, shaping brand perceptions, and eliciting emotional responses among consumers. It investigates the role of advertising in influencing consumer preferences by highlighting product features, benefits, and unique selling propositions. Furthermore, the study explores the persuasive techniques employed in advertisements, such as social proof, scarcity, and celebrity endorsements, and their effects on consumer decision-making processes. Moreover, the research investigates the significance of repetition and reinforcement in advertising, emphasizing the role of continuous exposure in maintaining brand salience and message retention in consumers' minds. It also explores the social and cultural influences embedded within advertising messages, examining how they shape consumer aspirations, values, and lifestyles. Additionally, the study considers the role of advertising as an information source for consumers, analyzing its impact on their information-seeking behavior and purchase decisions. Furthermore, it explores how advertising helps alleviate cognitive dissonance among consumers post-purchase, reaffirming their satisfaction and loyalty to the brand. Through its comprehensive analysis, this study contributes to a deeper understanding of the dynamics between advertising and consumer buying behavior, offering insights that can inform marketing strategies and enhance the effectiveness of advertising campaigns in today's dynamic marketplace.
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Mallaiah, G., and D. V. Ramana. "Consumer Attitude and Behaviour towards Soft Drinks." International Journal of Emerging Research in Management and Technology 7, no. 1 (June 11, 2018): 86. http://dx.doi.org/10.23956/ijermt.v7i1.27.
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Since consumers are the most important factor for business continuation, the understanding of consumer behavior is one of key elements in preparing marketing strategy. Consumer behavior is the study of what to buy, how to buy, where to buy, and when to buy in what quantity. Apart from the decision of to buy and not to buy, there is also a decision regarding which source to buy. Consumer behavior is also the study of factors that affect the behavior both internal and external such as, self-concept, social and cultural background, age, family, attitudes, personality and social class. In this study, an attempt is made to investigate the consumer preference on buying behaviour towards soft drinks. For this purpose, 300 sample respondents are selected from selected municipal corporations in Andhra Pradesh base on purposive sampling and collect data is analysed with the help of correlation and regression analysis. The results reveal that 54.56% of the observed variability in buying behaviour can be explained by the differences in both the independent variables namely product, price, place, promotion and remaining 45.5% of the variance in behaviour related to other variables.
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Fadliyah, Hilyatul, Atik Nurwahyuni, and Faradiba. "Community Consumption of Traditional Medicine and Health Supplements During the Coronavirus Disease-2019 Pandemic." Journal of Consumer Sciences 6, no. 2 (August 31, 2021): 92–110. http://dx.doi.org/10.29244/jcs.6.2.92-110.
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Coronavirus disease-2019 (COVID-19) encourages the community to prioritize basic and personal health needs. This study aimed to explore the consumer behaviour of traditional medicine and health supplements during the COVID-19 pandemic in Indonesia using the Consumer Decision Model approach. A quick online cross-sectional survey involving 215 respondents was carried out from December 23, 2020, until January 2, 2021. This study revealed that the majority of respondents consume the products as forced by the pandemic situation, and their use has increased than before the pandemic. The primary reason for consuming the product is to increase their immunity during a pandemic, and they felt more healthy after consuming it. Social media and television are the primary sources of product information. Furthermore, we found that the majority of respondents were branded product consumers. Respondents were more likely to have good behaviour based on knowledge of the products' legality, dosage, indication, instructions for use, and expiration date. This study sets appropriate consumer behaviour and performs the statistical tests only for branded product consumers. It is concluded that consumer behaviour in this study is related to product advertisement exposure and acceptance, environmental influence, and individual difference.
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Castaneda, Marigold G., Carmelita P. Martinez, Rodilina Marte, and Banjo Roxas. "Explaining the environmentally-sustainable consumer behavior: a social capital perspective." Social Responsibility Journal 11, no. 4 (October 5, 2015): 658–76. http://dx.doi.org/10.1108/srj-02-2014-0019.
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Purpose – The purpose of this study is to examine the effects of social capital within a community on the adoption of consumer eco-behaviour or environmentally sustainable behaviour of consumers. The authors draw on the behavioural perspective model (BPM) of consumer behaviour and social capital theory in arguing that social capital shapes a consumer’s knowledge of environmental issues and pro-environmental attitudes, which in turn influence a consumer’s perceived capability to engage in eco-behaviour. Design/methodology/approach – This study uses partial least squares approach to structural equation modelling of survey data involving 1,044 consumers in the Philippines. It involves testing of a measurement model to examine the validity and reliability of the constructs used in the study. This is followed by testing of the structural models to test the hypothesised relationships of the constructs. Findings – The results suggest the substantive influence of social capital on environmental knowledge, pro-environmental attitudes and eco-capability. Both knowledge and attitudes have positive effects on eco-capability, which in turn positively shapes eco-behaviour. Research limitations/implications – Future studies can examine how social capital as a multi-dimensional construct impacts context-specific consumer behaviour. Practical implications – Social and environmental marketing may focus on social network activation to encourage eco-behaviours of consumers. Social implications – Findings highlight the role of social capital within one’s community as a resource channel to encourage environmentally responsible consumer behaviour. Originality/value – The study extends the BPM by offering a social capital view as a more nuanced explanation of consumer eco-behaviour.
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Hằng Nga, Nguyễn Thị. "Organic food purchasing behavior of young consumers: the role of enviromental concern." Hue University Journal of Science: Economics and Development 126, no. 5B (March 17, 2017): 59. http://dx.doi.org/10.26459/jed.v126i5b.4114.
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<em>This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and c</em><em>oncern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positively affect consumer behaviour, regardless of whether the consumer is highly environmental concern or not. However, the effect of subjective norms on purchasing behaviour of low environmental concern consumers is greater than that of consumers with high environmental concern.</em>
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Deviana, Deviana, and Realize Realize. "Pengaruh Gaya Hidup, Promosi, dan Lokasi terhadap Perilaku Konsumen Kedai Kopi di Kota Batam." Jurnal Ilmiah Universitas Batanghari Jambi 23, no. 2 (July 26, 2023): 2346. http://dx.doi.org/10.33087/jiubj.v23i2.3557.
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The impact of globalization has made coffee shop business owners continue to innovate so that their business can survive with increasingly fierce competition. Several factors such as giving attractive promotions and competing to find the most appropriate location that can attract consumers. With the spread of franchise coffee shops in Batam, non-franchise coffee shop business owners must start analyzing coffee shop business strategies with existing consumer behaviour so they don't lose out in this industry. The purpose of this experimentation is to understand if there is a connection between lifestyle, promotion and location towards coffee shop consumer behaviour in Batam Island. The experimentation is a quantitative research in which author gathers information by spreading questionnaires to franchised coffee consumer in Batam island. The sample collection technique that has been used is simple random sampling and done by using multiple regression analysis. Through the experiment and the analysis from 385 respondents, the results indicate that there is significant influence between lifestyle towards consumer behaviour, there is significant influence between promotion and consumer behaviour and there is no influence between location and consumer behaviour significantly. Different result shows with three variables involves with consumer behaviours where there is significant influence worth 32.3%. But simultaneously, lifestyle, promotion, and location influence consumer behaviour by 62.02.
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Pacho, Frida Thomas, and Madan Mohan Batra. "Factors infl uencing consumers’ behaviour towards organic food purchase in Denmark and Tanzania." Studies in Agricultural Economics 123, no. 2 (August 14, 2021): 62–75. http://dx.doi.org/10.7896/j.2127.
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This paper adds to the debate about factors infl uencing consumer behaviours that lead to the actual purchase of organic food in both developed and developing countries. Accordingly, authors seek to understand how consumers’ knowledge about organic food and consumers’ overall health consciousness play out as mechanisms for consumers’ behaviours leading to actual purchase. Samples from Tanzania as a developing country and Denmark as a developed country are used. A total of 1393 consumers fi lled the questionnaire. The study found that consumer knowledge and health consciousness function as underlying mechanisms in the relationship of attitude and subjective norms for actual purchase of organic food behaviour in Tanzania. In addition, consumer knowledge and health consciousness function as an underlying mechanism in the relationship of attitude and perceived behaviour control for actual purchase of organic food in Denmark. The study argues for enhancing consumers’ knowledge of organic food as the latter has been championed for its perceived health benefi ts in both developed and less developed countries.
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Luckho, Takesh, Yash Krishna Gaya, Loganaden Veerapen, and Praveen Saulick. "Green Consumer Behaviour in Global Markets." Symphonya. Emerging Issues in Management, no. 1 (July 11, 2024): 52–83. http://dx.doi.org/10.4468/2024.1.05luckho.saulick.gaya.veerapen.
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The degradation of planet earth is no longer unknown to the world. The global emphasis on environmental sustainability has led to the emergence of Green Consumer Behaviour. Consumers are increasingly encouraged to adopt green products and services. However, green consumers remain a small market. This study investigates green consumer behaviour focusing on the influence of demographic variables. Using a quantitative research design, 398 participants were surveyed and eight hypotheses were tested. The findings reveal significant relationships between gender, education, income, and green consumer awareness and attitudes, but not age. This robust analysis was critically evaluated through the lens of established theories like the Theory of Planned Behaviour. Despite some statistical limitations, a green consumer decision model is proposed, and the study concludes with recommendations for educational campaigns and policy interventions to promote green consumer practices, providing a valuable resource for future research and practical initiatives in Mauritius.
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Salini, K., and Bino Thomas. "Sustainable Consumption: The Role of Eco Labels on Consumers’ Buying Decision." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 8, no. 1 (July 27, 2017): 8. http://dx.doi.org/10.21013/jmss.v8.n1.p2.
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This study aims to give information about the effect of eco labels on customers purchasing behaviours. The increase public concern in relation to their surrounding natural environment has started to show off their consumption behaviours and lead to the creation of a new group of consumers as the green consumers Green production and consumption is a necessity of this century because of dreadful environmental degradation and changing consumer behaviour. Consumer behaviour is a dynamic factor in order to cope up with; new strategies and ideas are developed from the part of manufactures to sustain in the highly competitive market.
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Banerjee, Jay Dev. "Recent Trends in Indian Consumer Behaviour." International Journal of Scientific Research 3, no. 5 (June 1, 2012): 331–32. http://dx.doi.org/10.15373/22778179/may2014/103.
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M, Urmila, and Mamatha K R. "Consumer behaviour Using Big Data Analytics." International Journal of Research Publication and Reviews 5, no. 1 (January 8, 2024): 1576–78. http://dx.doi.org/10.55248/gengpi.5.0124.0218.
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Yasmin, Alifia. "Examining The Effect of Psychological Factors Towards Consumers’ Groceries Purchasing Decision at Aeon Serpong BSD." Jurnal Administrasi Profesional 3, no. 2 (December 23, 2022): 47–58. http://dx.doi.org/10.32722/jap.v3i2.5131.
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Studying core elements of marketing science and customer behaviour is a crucial feature that any businessman should have. Consumer behaviour is a process that is inextricably linked to the presence of a purchasing process. A businessman frequently has difficulties accurately understanding and assessing customer demands and behaviour owing to the numerous aspects that impact consumer behaviour, and each consumer has a different behavior. This study aims to examine the influence of psychological factors such as motivation, perception, personality, and attitude towards consumers’ groceries purchasing decision at Aeon BSD. The population in this study were Aeon BSD customers. The sampling technique used was convenience sampling and data collection methods through an online questionnaire to 260 respondents who fit the population criteria. Based on the results of this study indicate that attitude has the most significant effect on consumers’ purchasing decisions, followed by perception, and personality.
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Rudzewicz, Adam, and Anna Strychalska-Rudzewicz. "EVOLUTION OF POLISH E-CONSUMER BEHAVIOUR." sj-economics scientific journal 51, no. 4 (December 20, 2023): 2–13. http://dx.doi.org/10.58246/sj-economics.v51i4.638.
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The article aims to identify critical changes in the profile and behaviour of Polish e-consumer between 2016 and 2021. In terms of profiling, the focus was on gender, age, education, place of residence, and material situation of e-consumers. When analysing e-consumer behaviour, particular attention was paid to online activity, factors motivating online shopping, consumers' opinions on online shopping, and the range of products purchased in e-shops. E-Commerce in Poland reports, based on representative surveys of online customers, were used for the analysis. The analysis carried out showed that the profile of the e-consumer has evolved somewhat. When comparing the profile of the 2021 e-consumer with that of 2016, the most noticeable difference is the level of education, wealth, and age. The e-consumer 2016 was more likely to be characterised by a high school education, while in 2021, most respondents had a university degree. The e-consumer in 2021 is no longer a young person, under 34, but over 35 (often over 50). His/her material situation is slightly worse compared to 2016. The e-consumer is increasingly using the Internet to observe a global social networking platform such as Facebook, pay bills, and compare prices of products available online. The factors motivating e-consumers to shop online are generally known and relatively unchanged. However, there is a dynamic growth of interest in collecting points for frequent e-shopping. Online shopping is becoming safer, easier, and more convenient. The range of products being purchased is also changing. There is an apparent increase in insurance, food, and pharmaceutical products sales.
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Marbun, Desyanti, Basuki Sigit Priyono, and Melli Suryanty. "ANALISIS PERSEPSI, SIKAP DAN PERILAKU KONSUMEN TERHADAP PANCAKE DURIAN (STUDI KASUS : PANCAKE DURIAN PRODUKSI CELEBRITY PANCAKE)." Jurnal AGRISEP 3, no. 2 (December 10, 2015): 215–26. http://dx.doi.org/10.31186/jagrisep.14.2.215-226.
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The research was aimed to analyze the perception, attitude and behavior of consumer durian pancakes production Celebrity Pancake. Research method: study area is defined as purposive on the street S.Parman in the city of Bengkulu. Consumer respondents were taken by used accidental sampling. Intended for consumers who purchase the products of durian pancake at Celebrity Pancake. Methods of data analysis used Likert scale, analysis of descriptive, and Fishbein. The result showed, consumer perceptions to attribute durian pancakes had been different result, that is attribute taste, flavour, color, and sachet appear are in good category, while the price is at category less well, The consumer attitudes to durian pancakes which indicated trend to a positive attitude. The consumer behaviour to durian pancakes product indicated behaviors liking. Consumer considers all the important attributes of the durian pancakes product. Keywords: Perception, Attitude, behaviours, Consumer
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Dreyer, Heleen, Nadine Sonnenberg, and Daleen Van der Merwe. "Transcending Linearity in Understanding Green Consumer Behaviour: A Social–Cognitive Framework for Behaviour Changes in an Emerging Economy Context." Sustainability 14, no. 22 (November 10, 2022): 14855. http://dx.doi.org/10.3390/su142214855.
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Awareness and understanding of green consumer behaviour (GCB) in emerging economies can increase consumer participation in green initiatives, leading to better product and behavioural choices and protecting scarce resources. Therefore, consumers should actively change their daily habits, lifestyle, and behaviour choices. A transdisciplinary critical realism approach can complement current knowledge on green consumer behaviour theories, which can layer behaviour change as a circular feedback process. Our approach could surpass linearity and rational decision-making—embracing the power of sustainable daily habits. We reviewed green consumer behaviour theories and identified the social cognitive theory (SCT) to support our approach. Hence, we employed an integrative review of applied SCT and green consumer behaviour. Findings suggest GCB as a reciprocal process with behaviour not only the outcome but an integral part of the process, as are personal and external determinants, existing in laminated layers of meaning that transcend the obvious. Finally, we propose a novel adapted framework that considers critical constructs that warrant investigation of an emerging economy context to identify consumers’ challenges that impede behavioural change. Recommendations include segmenting consumers through pro-environmental self-identity, consumer personalities, and daily habits, which can help target consumers with appropriate messages and interventions to encourage greener lifestyles.
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Fleșeriu, Cristina, Smaranda Adina Cosma, and Vlad Bocăneț. "Values and Planned Behaviour of the Romanian Organic Food Consumer." Sustainability 12, no. 5 (February 25, 2020): 1722. http://dx.doi.org/10.3390/su12051722.
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Romanian consumers have started to buy and consume more organic products. Their decision-making process is influenced by multiple variables. The theory of planned behaviour is widely accepted and used to predict behaviours in certain contexts, including the buying of organic food products. Other researchers have identified values that the consumer of organic products hold and that influence their buying behaviour. This study analyses the factors that have an impact on buying intention and behaviour of Romanian organic products from these two perspectives. A proposed model was designed by combining the two frameworks. It was evaluated by using structural equation modelling with the SmartPLS 3 software package (v. 3.2.7, SmartPLS GmbH, Bönningstedt, Germany, 2017). Results confirm the model proposed in the theory of planned behaviour while integrating the relationships of consumer values. Health consciousness was found to have a significant effect both on buying intention as well as on personal attitude. Food safety has a significant effect on buying intention regardless of personal attitude. Environmental concerns, social consciousness, perception of quality and lifestyle although important in personal attitude, do not affect buying intention directly.
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Mbongwe, Thabiso Banjane, and Abubaker Qutieshat. "A A Literature Review on The Impact of COVID-19 Pandemic on Consumer Buying Behavior towards Private Labels." International Journal of Social Science Research and Review 6, no. 6 (June 8, 2023): 138–44. http://dx.doi.org/10.47814/ijssrr.v6i6.1182.
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During the COVID-19 crises, consumers and the retail industry have continuosly been affected by several challenges, such as increased consumer demand, disrupted supply chain, and the stockpiling of food supplies due to the fear associated with the pandemic. A better understanding of consumer buying behaviour, perceptions and preference for brand is vital for the retail industry and policymakers to efficiently meet the dynamic and growing complexity of consumer demand. The present paper is intended to contribute to the impact of COVID-19 pandemic on consumer buying behaviour. To assess whether COVID-19 had an impact on buying behaviour toward brand type and to establish if there was a shift in the type of brands consumers were buying during the COVID-19 pandemic. It is aimed to explore and synthesize evidence from the literature about the impact of COVID-19 pandemic on consumer buying behaviour towards private labels also known as in-house brands. The literature was reviewed by seraching for past studies that were published during the years 2020 and 2022. In conducting the search for the articles, the main search terms were namely ''consumer buying behavior,'' ''impact of COVID-19,'' and ''private label,'' which showed to have other synonym terms such as ''private brand'', ''store brand,'' ''in-house brand,'' and ''own label.'' Various literature shows that consumer behaviour has been affected by the COVID-19 pandemic.Consumer buying behaviour during the year under review has changed, wherein it shows it has been affected by various factors, among them cultural, personal, psychological, which as marketers and researchers need to be taken into context. In order to understand consumer buying behaviour, there is a need to consider context and several influencing factors, including psychological, sociological, and economic factors.
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Shah, Binod. "Consumer's Buying Behaviour of Motorcycles in Janakpurdham." Journal of Management 3, no. 1 (August 28, 2020): 22–34. http://dx.doi.org/10.3126/jom.v3i1.30909.
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The paper states the review of the factors that influence consumer buying behaviour of motorcycles in Janakpurdham. The focus of the article is in the area of consumer behaviour that plays a vital role in making decisions to purchase any product. The main objective of this study is to examine the factors that influence buying behaviour of consumers to purchase motorcycles. In this study, the questionnaire method is used to collect data. The study has been done by non-probable convenient sampling method. The main finding of this study is that the male folk play a dominant role in influencing the purchase of motorcycles. Servicemen prefer motorcycles in comparison of professionals, businessmen and others. Income of consumer plays an important role in the consumer buying decision of motorcycles. Price is the most important factor that influences consumer buying behaviour followed by quality. Also promotion plays a major role in influencing the consumer buying behaviour. This study is important to understand the buying behaviour of consumers.
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De Pelsmaeker, Sara, Joachim J. Schouteten, Xavier Gellynck, Claudia Delbaere, Nathalie De Clercq, Adrienn Hegyi, Tünde Kuti, Frédéric Depypere, and Koen Dewettinck. "Do anticipated emotions influence behavioural intention and behaviour to consume filled chocolates?" British Food Journal 119, no. 9 (September 4, 2017): 1983–98. http://dx.doi.org/10.1108/bfj-01-2016-0006.
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Purpose The purpose of this paper is to examine the influence of anticipated emotions (AE) on behavioural intention and behaviour to consume filled chocolates and to give an indication on the possible differences in consumer behaviour between two countries. Design/methodology/approach The theory of planned behaviour (TPB) was used to explain the consumption of chocolate. In this study, TPB is extended with a construct for AE. Findings A total of 859 consumers in Belgium and Hungary participated in the study and results showed that including AE increases the predicted variance of the TPB. Moreover, AE have a positive effect on the intention and the actual behaviour of consumers. Next, the study suggests that Belgian consumers are more influenced by their emotional and control beliefs and that Hungarian consumers are also driven by opinion of family and friends and some behavioural beliefs. Practical implications Overall, TPB can contribute to the understanding of behavioural intention and behaviour towards eating filled chocolate. Moreover, it can help to develop a marketing plan for specific consumer segments as it can identify influencing factors and consumer beliefs towards a product. Originality/value This is the first study that compares the fit of the TPB model with and without the construct of AE. The work contributes to the growing literature on emotions as it does not focus on emotions elicited during or after consumption, but explores if the AE also play a significant role in behaviour.
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Shamri, Shaza Nabilah, Nurul Aisyah Mohd Suhaimi, and Afnani Alwi@Ali. "The Factors Affecting the Consumer Buying Behaviour Towards Local Brand of Food Product in Selangor." Journal Of Agrobiotechnology 12, no. 1S (September 29, 2021): 40–50. http://dx.doi.org/10.37231/jab.2021.12.1s.269.
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The aim of this study is to determine the factors affecting the consumer buying behaviour toward food products in Selangor. Consumer behaviours comprise four factors: cultural, social, personal, and psychological factors. These factors influence consumer buying behaviour toward Malaysian local brands. Data were collected through online questionnaires using Google form. The sample of study consisted of 210 consumers in Selangor. In particular, principal components analysis (PCA) was employed in order to identify the factors that affect consumers on preferring locally produced food products. The findings of this study indicate that Halal logo was the first choice in terms of consumer’s perspective on the product attributes when buying food products followed by price. Size and quantity, and packaging are the third and fourth attributes considered by consumers when buying food products. Our result suggests that, by providing this consumer information to small scale or local sellers will encourage more consumers to purchase local food products.
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Muhamad, Nazlida, Vai Shiem Leong, and Dick Mizerski. "Consumer knowledge and religious rulings on products." Journal of Islamic Marketing 7, no. 1 (March 7, 2016): 74–94. http://dx.doi.org/10.1108/jima-08-2014-0056.
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Purpose – This study aims to provide insights on the influence of Muslim consumers’ knowledge on products subjected to contemporary fatwa ruling and their subsequent cognitive and behavioural responses. Design/methodology/approach – MANOVA and MANCOVA were used to examine the influence of religious orientation on young Malaysian Muslims’ product knowledge, and the extent of religious orientation and gender on Muslim consumers’ attitude and behaviour towards three contemporary fatwa rulings of products. Findings – Respondents’ religious orientation differentiates their knowledge on fatwa prohibition ruling of selected brand and behaviours. Consumers’ religious orientation and gender explain consumers’ behavioural responses to variables of the Theory of Planned Behaviour for three behaviours. Evidence suggests that ruling types affects (conditional and unconditional) consumers’ responses. Research limitations/implications – Greater insights are provided on Muslims’ motivation to search information of controversial products, and their subsequent perception and behavioural reactions to controversial products. Findings are limited to the Malaysian Muslim consumers. Practical implications – The fact that contemporary fatwa reached young Muslim generations indicates that managers have to be wary of fatwa to predict Muslim consumers’ marketplace behaviours. Social implications – A significant number of young Malaysian Muslims are keeping abreast with contemporary fatwa. This suggests that they received an early and substantial exposure to Islamic way of life through their socialisation. Originality/value – This study offer insights into the understandings of the young Muslim generation regarding contemporary fatwa on products, and revealed significant findings in relation to consumer product knowledge and religious influences on consumer behaviour.
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Le, Tri D., and Tai Anh Kieu. "Ethically minded consumer behaviour in Vietnam." Asia Pacific Journal of Marketing and Logistics 31, no. 3 (June 10, 2019): 609–26. http://dx.doi.org/10.1108/apjml-12-2017-0344.
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Purpose Consumer ethics in Asia has attracted attention from marketing scholars and practitioners. Ethical beliefs and judgements have been predominantly investigated within this area. Recent research argues for consumer ethics to be measured in terms of behaviours rather than attitudinal judgements, due to a potential pitfall of attitudinal scales, which researchers often refer to as an attitude–behaviour gap. Accordingly, the purpose of this paper is to examine the dimensions of ethically minded consumer behaviour (EMCB) in an Asian emerging market context. Design/methodology/approach A survey of 316 Vietnamese consumers was conducted to investigate their ethically minded behaviours. Findings The SEM analyses reveal a significant impact of long-term orientation on EMCB, whereas spirituality has no impact. Collectivism, attitude to ethically minded consumption and subjective norms are found to influence the dimensions of EMCB. Age, income and job levels have effects on EMCB dimensions, but gender, surprisingly, has no effect. Practical implications The study can be beneficial to businesses and policy makers in Vietnam or any similar Asian markets, especially in encouraging people to engage with ethical consumption. Furthermore, it provides practitioners in Vietnam with a measurement instrument that can be used to profile and segment consumers. Originality/value This is among the first studies utilising and examining EMCB, especially in Vietnam where research into consumer ethics is scant. It contributes to the body of knowledge by providing a greater understanding of the impact of personal characteristics and cultural environment on consumer ethics, being measured by the EMCB scale which has taken into account the consumption choices. Furthermore, this study adds further validation to the EMCB scale.