To see the other types of publications on this topic, follow the link: Consumer Behaviour and Attitudes.
Journal articles on the topic 'Consumer Behaviour and Attitudes'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Consumer Behaviour and Attitudes.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Krasniqi, Malush, and Drita Krasniqi. "Attitudes and Costumer Behaviour." European Journal of Social Sciences Education and Research 2, no. 1 (December 30, 2014): 98. http://dx.doi.org/10.26417/ejser.v2i1.p98-104.
Full textAbstract:
An attitude may be defined as a learned predisposition to respond in a consistently favourable or unfavourable manner with respect to a given object Financial capability encompasses the knowledge, attitudes, skills and behaviors of consumers with respect to managing their resources and understanding, selecting, and making use of financial services that fit their needs. The indicators on this page measure main aspects of financial capability, some of which refer to attitudes and motivations (e.g. attitudes towards the future, impulsiveness, etc.), others to behaviors (e.g. budgeting, saving, choosing financial products, planning for old age, etc). In the papers we will examine consumers, attitudes, reactions to their products liked, why they are liked them, as are attitudes toward their products? As the main theme, we will have to finance consumer behavior, as consumers react during fluctuations (increase) the prizes. During this presentation we will talk in detail about product loyalty (attitude towards loyalty) and disruptive loyalty. The nature of attitudes Attitudes vary in their strength Not all attitudes are the same, some consumer attitudes are stronger, some are volatile, has to do with loyalty Attitudes reflect a consumer's values Consumer attitude towards our product, shows its values for the company, he would make a good campaign for the product, as has its influence environment etc.. Attitudes are learned because consumers are learning to buy that product without changing the brand (in some cases, not because they trust more, is that the products are grown with it and never had, any situation that to change Different situations influence attitudes. A bad experience with the product or service can change consumer attitudes.
2
Marbun, Desyanti, Basuki Sigit Priyono, and Melli Suryanty. "ANALISIS PERSEPSI, SIKAP DAN PERILAKU KONSUMEN TERHADAP PANCAKE DURIAN (STUDI KASUS : PANCAKE DURIAN PRODUKSI CELEBRITY PANCAKE)." Jurnal AGRISEP 3, no. 2 (December 10, 2015): 215–26. http://dx.doi.org/10.31186/jagrisep.14.2.215-226.
Full textAbstract:
The research was aimed to analyze the perception, attitude and behavior of consumer durian pancakes production Celebrity Pancake. Research method: study area is defined as purposive on the street S.Parman in the city of Bengkulu. Consumer respondents were taken by used accidental sampling. Intended for consumers who purchase the products of durian pancake at Celebrity Pancake. Methods of data analysis used Likert scale, analysis of descriptive, and Fishbein. The result showed, consumer perceptions to attribute durian pancakes had been different result, that is attribute taste, flavour, color, and sachet appear are in good category, while the price is at category less well, The consumer attitudes to durian pancakes which indicated trend to a positive attitude. The consumer behaviour to durian pancakes product indicated behaviors liking. Consumer considers all the important attributes of the durian pancakes product. Keywords: Perception, Attitude, behaviours, Consumer
3
Samoggia, Antonella, and Tommaso Rezzaghi. "The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior." Nutrients 13, no. 2 (January 24, 2021): 344. http://dx.doi.org/10.3390/nu13020344.
Full textAbstract:
Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding of consumers’ behavior and attitudes. We interviewed consumers with the support of Qualtrics online software. The data were then processed with SPSS (statistical analysis software). The data elaboration includes a multivariate linear regression model to analyze the consumers’ intention to consume caffeine to enhance the sports performance, and to explore consumers’ preference of marketing leverages for this product category. The results contribute to an understanding of consumers’ consumption and purchasing behavior towards caffeine, and support the validity of the extended TPB to develop a more comprehensive picture of consumer behavior. Consumers have a positive attitude towards caffeine-containing products to enhance sports performance. The main consumer behavior drivers are subjective norms and utilitarian aspects. The present research results may support companies in the development of caffeine-containing products to enhance sports performance.
4
Fridinawati, Dwita. "ANALISIS SIKAP DAN PERILAKU KONSUMEN TERHADAP PRODUK DONAT PAKET SURYA BAKERY DI KOTA BENGKULU." Jurnal AGRISEP 11, no. 2 (September 26, 2012): 197–203. http://dx.doi.org/10.31186/jagrisep.11.2.197-203.
Full textAbstract:
One form of agro-processing industry is donuts. The bakery is one business that is engaged in the fulfillment of their needs and as a tangible example of product development of agricultural products, which also had a very tight competition from time to time. The research was conducted in February-March 2012 in the city of Bengkulu with the aim of knowing the attitudes and behavior of consumers towards the product package Surya donut bakery in the city of Bengkulu. Overall the total consumer attitude (AB) to the product package Surya donut bakery in the city of Bengkulu is positive with a total value of (10.289), The results obtained for the consumer behavior towards Surya bakery donut package is positive with a value of (7.5914), which indicates that consumer attitudes (AB), which results either positive or no consistent relationship to consumer behavior (B), which also results in a positive or good.Keywords: Consumer attitude and behaviour, value added, Product development process
5
Kristiyono, Yokie Radnan, and Caroline Felim. "PENGARUH INTERPERSONAL INFLUENCE, ALTRUISM, DAN ENVIRONMENT KNOWLEDGE TERHADAP GREEN PURCHASING BEHAVIOUR KONSUMEN THE BODY SHOP YANG DIMEDIASI OLEH ENVIRONMENT ATTITUDE." Ultima Management : Jurnal Ilmu Manajemen 13, no. 1 (June 30, 2021): 47–61. http://dx.doi.org/10.31937/manajemen.v13i1.1912.
Full textAbstract:
Abstract-This research was conducted to determine the relationship between interpersonal influence, altruism, environmental knowledge and green purchasing behaviour mediated by environmental attitudes towards consumers of The Body Shop in the Jakarta, Tangerang, Depok, Bekasi and Bogor areas. This research will focus on consumers of The Body Shop where the researchers conducted this research because the awareness of young consumers towards environmentally friendly products is still low. This research was conducted using a quantitative approach. The data used in this study were collected through an instrument in the form of an electronic questionnaire, namely Google Form that was spread on social media. The findings of this research show that interpersonal influence has a positive and significant effect on environment attitude; altruism has a positive effect on environment attitude; environment knowledge has no positive effect on environment attitude; and environment attitude has a positive effect on green purchasing behaviour. The managerial implication that can be given from this research is that marketers can increase consumer knowledge of the environment so that it can encourage consumers to pay attention to their attitudes towards the environment and can lead to consumer buying behaviour for environmentally friendly products.
Keywords: Interpersonal Influence; Altruism; Environment Knowledge; Green Purchasing Behavior; Environment Attitude
6
Alagarsamy, Subburaj, Sangeeta Mehrolia, and Sonia Mathew. "How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices." Vision: The Journal of Business Perspective 25, no. 1 (January 25, 2021): 65–76. http://dx.doi.org/10.1177/0972262920977986.
Full textAbstract:
The aim of the study is to identify the green consumption values and production patterns and understand how they impact consumer behaviour and purchase intention of green consumers, in particular, the environment-conscious youth in the city of Bangalore. The focus of the study is on the pre-purchase sustainable logistics of food products and how they impact behaviour and attitudes of green consumers. The theory of planned behaviour and social cognitive theory form the theoretical base for the current research. An online survey was conducted among 284 participants in and around the scope area. Confirmatory factor analysis and structural equation modelling were used to test the hypotheses. The results showed that green consumption values and consumer attitudes towards sustainable food logistics either directly or indirectly influence green purchase intention and environmentally conscious behaviour towards food products. The main contribution of this study is the identification of new multidimensional constructs which can be used to measure green consumer attitude in terms of sustainable food logistics practices in the Indian context. These findings will empower managers and future researchers to understand how sustainable food logistics practices can create green consumer attitudes. They will also assist food production companies to identify possible opportunities, developments and other benefits they can derive from following sustainable food logistics practices.
7
Hakl Pickova, Radka, and Michal Hruby. "Purported green attitude vs. actual pro-environmental behaviour of Czech consumers." Marketing Science & Inspirations 15, no. 4 (December 20, 2020): 27–37. http://dx.doi.org/10.46286/msi.2020.15.4.3.
Full textAbstract:
Green attitudes and consumer behaviour should correlate in order to achieve environmental objectives. Yet an attitude-behaviour gap exists, and there are many reasons why green attitudes are not proportionately translated into actual behaviour. This paper aims to describe the foundations of green attitudes of Czech consumers – their trust in solutions of companies, their belief in global warming and their willingness to join pro-environmental initiatives. Czech consumers were segmented by their gender, age and education. Based on a literature review and the results of this research, managerial implications were suggested in order to reduce this attitude-behaviour gap and help companies to communicate their green strategy more effectively. These fndings were framed by the previous research papers by the authors (Jaderná et al.) and should give an indication how to understand Czech consumers better.
8
Hằng Nga, Nguyễn Thị. "Organic food purchasing behavior of young consumers: the role of enviromental concern." Hue University Journal of Science: Economics and Development 126, no. 5B (March 17, 2017): 59. http://dx.doi.org/10.26459/jed.v126i5b.4114.
Full textAbstract:
<em>This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and c</em><em>oncern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positively affect consumer behaviour, regardless of whether the consumer is highly environmental concern or not. However, the effect of subjective norms on purchasing behaviour of low environmental concern consumers is greater than that of consumers with high environmental concern.</em>
9
Papp-Bata, Á., and Z. Szakály. "The relationship between the motivators and barriers of health behaviour and consumer attitudes towards functional food." Acta Alimentaria 49, no. 3 (September 27, 2020): 287–94. http://dx.doi.org/10.1556/066.2020.49.3.7.
Full textAbstract:
Due to the shift in consumer behaviour, the proportion of well informed, conscious consumers has been growing steadily, and functional foods with their capacity to protect health have been gaining more and more ground. To achieve market success in the field of functional foods, producers should be able to communicate information effectively concerning health issues and their newly developed product should indeed meet consumer expectations. The aim of our study was to identify and define the components of the dimensions of consumer attitudes in Hungary together with the barriers and motivators of health behaviour. Our research also examined how these factors influence consumer willingness to consume functional foods. Our surveys were carried out in focus groups of health-conscious (n=8) and not health-conscious (n=8) consumers. Our findings confirmed the adequacy of the international dual model, regarding the attitudes of Hungarian consumers towards functional food. Moreover, we also explored the most popular health food categories and sources of information on nutrition.
10
Lončarić, Dina, Elena Dujmić, and Greta Krešić. "Assessment of the intention to consume farmed fish using the theory of planned behaviour." Zbornik Veleučilišta u Rijeci 9, no. 1 (2021): 1–17. http://dx.doi.org/10.31784/zvr.9.1.1.
Full textAbstract:
One-quarter of fish consumed in Europe comes from aquaculture and research has shown that consumers have a greater preference for wild fish in comparison with farmed ones. As with other food choices, consumer decisions regarding farmed fish are a complex process involving multiple factors. The main objective of this study is to develop and validate a questionnaire that will measure consumer intentions in the consumption of farmed fish using the theory of planned behaviour (TPB) as a theoretical framework. Based on the TPB model, the study also investigates the relationships between attitudes, subjective norms, perceived behavioural control and intention to consume farmed fish. Data collection was performed through an online survey and a total of 118 valid questionnaires were analysed. Based on tests performed, results indicate that the tested scale for measuring TPB constructs is valid and reliable. Alpha coefficients for intention, attitudes, subjective norms and perceived behavioural control were 0.898, 0.857, 0.748 and 0.953, respectively. Variables in the model explain 40% of the variation in farmed fish consumption intentions. Regression analysis confirmed that attitudes and subjective norms significantly influence intention to consume farmed fish, with the subjective norms being the strongest predictor, while perceived behavioural control does not have a significant impact on behavioural intention.
11
Castaneda, Marigold G., Carmelita P. Martinez, Rodilina Marte, and Banjo Roxas. "Explaining the environmentally-sustainable consumer behavior: a social capital perspective." Social Responsibility Journal 11, no. 4 (October 5, 2015): 658–76. http://dx.doi.org/10.1108/srj-02-2014-0019.
Full textAbstract:
Purpose – The purpose of this study is to examine the effects of social capital within a community on the adoption of consumer eco-behaviour or environmentally sustainable behaviour of consumers. The authors draw on the behavioural perspective model (BPM) of consumer behaviour and social capital theory in arguing that social capital shapes a consumer’s knowledge of environmental issues and pro-environmental attitudes, which in turn influence a consumer’s perceived capability to engage in eco-behaviour. Design/methodology/approach – This study uses partial least squares approach to structural equation modelling of survey data involving 1,044 consumers in the Philippines. It involves testing of a measurement model to examine the validity and reliability of the constructs used in the study. This is followed by testing of the structural models to test the hypothesised relationships of the constructs. Findings – The results suggest the substantive influence of social capital on environmental knowledge, pro-environmental attitudes and eco-capability. Both knowledge and attitudes have positive effects on eco-capability, which in turn positively shapes eco-behaviour. Research limitations/implications – Future studies can examine how social capital as a multi-dimensional construct impacts context-specific consumer behaviour. Practical implications – Social and environmental marketing may focus on social network activation to encourage eco-behaviours of consumers. Social implications – Findings highlight the role of social capital within one’s community as a resource channel to encourage environmentally responsible consumer behaviour. Originality/value – The study extends the BPM by offering a social capital view as a more nuanced explanation of consumer eco-behaviour.
12
Mallaiah, G., and D. V. Ramana. "Consumer Attitude and Behaviour towards Soft Drinks." International Journal of Emerging Research in Management and Technology 7, no. 1 (June 11, 2018): 86. http://dx.doi.org/10.23956/ijermt.v7i1.27.
Full textAbstract:
Since consumers are the most important factor for business continuation, the understanding of consumer behavior is one of key elements in preparing marketing strategy. Consumer behavior is the study of what to buy, how to buy, where to buy, and when to buy in what quantity. Apart from the decision of to buy and not to buy, there is also a decision regarding which source to buy. Consumer behavior is also the study of factors that affect the behavior both internal and external such as, self-concept, social and cultural background, age, family, attitudes, personality and social class. In this study, an attempt is made to investigate the consumer preference on buying behaviour towards soft drinks. For this purpose, 300 sample respondents are selected from selected municipal corporations in Andhra Pradesh base on purposive sampling and collect data is analysed with the help of correlation and regression analysis. The results reveal that 54.56% of the observed variability in buying behaviour can be explained by the differences in both the independent variables namely product, price, place, promotion and remaining 45.5% of the variance in behaviour related to other variables.
13
Vantomme, Delphine, Maggie Geuens, Jan De Houwer, and Patrick De Pelsmacker. "Implicit Attitudes Toward Green Consumer Behaviour." Psychologica Belgica 45, no. 4 (December 1, 2005): 217. http://dx.doi.org/10.5334/pb-45-4-217.
Full text
14
Cornish, Amelia, Jen Jamieson, David Raubenheimer, and Paul McGreevy. "Applying the Behavioural Change Wheel to Encourage Higher Welfare Food Choices." Animals 9, no. 8 (August 2, 2019): 524. http://dx.doi.org/10.3390/ani9080524.
Full textAbstract:
Over the last several decades, positive public attitudes towards animal welfare have continued to develop. Consumers’ attitudes towards farm animal welfare indicate increasing concern about animal welfare in food production. Yet, this growing interest in the lives of farm animals does not correspond with a wholesale increase in demand for higher welfare products, providing evidence of the citizen-consumer attitude-behaviour gap (herein referred to as the attitude-behaviour gap). Minimising the attitude–behaviour gap and supporting consumers to make higher animal welfare choices may help producers to enhance the lives of farm animals. However, despite increasing awareness in this area, solutions to resolve this gap often focus on knowledge transfer and do not appear to have had a significant impact. The aim of this article is to review current knowledge around the attitude-behaviour gap, and situate it within the context of the behaviour change wheel; exploring the capabilities, opportunities, and motivations driving, as well as the barriers inhibiting consumers from making higher welfare food choices. Using this framework, the review aims to identify interventions that may boost consumer demand for higher welfare products sold at a premium price and provide suggestions for future research. Further work to increase understanding in this area is then also suggested.
15
Kuźniar, Wiesława, Tomasz Surmacz, and Bogdan Wierzbiński. "The Impact of Ecological Knowledge on Young Consumers’ Attitudes and Behaviours towards the Food Market." Sustainability 13, no. 4 (February 12, 2021): 1984. http://dx.doi.org/10.3390/su13041984.
Full textAbstract:
The subject literature around the world puts a strong emphasis on the discrepancy between the positive attitude towards the idea of sustainability and consumer behaviour. These issues are the subject matter of this paper, which aims at both the identification and evaluation of selected aspects of knowledge, attitudes and eco-friendly behaviour of consumers connected with their choice of foods. The authors made an attempt of answering the question, to what extent do the level of knowledge and the declared eco-friendly attitudes have an impact on specific purchasing decisions. In the empirical observations, the conceptual model of the effects of the environment (knowledge, attitude, behaviour) on the customers’ ecological awareness was used. The analysis conducted on the basis of this model indicated that stimulating the demand for ecological products is implemented mainly by the processes of raising awareness, which leads to expanding the consumers’ knowledge concerning ecological farming and eco-friendly foods. In such a way the consumer awareness is built, especially by educational campaigns and promoting/endorsing the ecological foods targeted at young consumers.
16
Watson, Anna, Howard Viney, and Patrick Schomaker. "Consumer attitudes to utility products: a consumer behaviour perspective." Marketing Intelligence & Planning 20, no. 7 (December 2002): 394–404. http://dx.doi.org/10.1108/02634500210450837.
Full text
17
Khare, Arpita. "Consumers’ susceptibility to interpersonal influence as a determining factor of ecologically conscious behaviour." Marketing Intelligence & Planning 32, no. 1 (January 28, 2014): 2–20. http://dx.doi.org/10.1108/mip-04-2013-0062.
Full textAbstract:
Purpose – The purpose of this paper is to examine affect of consumer susceptibility to interpersonal influence (CSII) and demographics on ecologically conscious consumer behaviour (ECCB). Design/methodology/approach – Data were collected through mall intercept technique in six cities across India. Findings – ECCB and CSII scales were applicable in Indian context. Factor analysis revealed two factors for ECCB scale: ecologically conscious purchase behaviour and green product attitudes. Normative, informative influence of CSII and income were predictors to ecologically conscious purchase behaviour. Normative influence emerged as predictor to green attitudes. Research limitations/implications – The study focuses itself only on CSII factors. It does not examine influence of variables like personal values, risk perception, and personality on ECCB. It does not examine role of consumers’ attitude towards conservation of energy and natural resources. Practical implications – The findings can be of immense use to firms marketing green brands in India. Social group acceptance and conformance is important for Indian consumers; advertising and promotional campaigns should use social groups for marketing green products. Consumer involvement and engagement can be created through social networking web sites. Ecologically concerns should be rewarded in order to encourage consumers to adopt green attitudes. Originality/value – Green marketing and ecologically conscious behaviour are upcoming research areas in India. There is limited research to understand Indian consumers’ concerns about environment. ECCB and CSII scales were used as it was assumed that using scales which have been tested and validated in other cultures would give reliable results.
18
Untarini, Nindria. "Studying the Attitudes-Behavior Gap in Ethical Consumerism: A review of Research." Jurnal Administrasi Bisnis 9, no. 2 (August 11, 2020): 112–28. http://dx.doi.org/10.14710/jab.v9i2.31058.
Full textAbstract:
The attitude of consumers who are pro-environment does not always lead to buying behavior on environmentally friendly products. Although consumers are regularly exposed to environmentally friendly product messages, this does not always have an impact on actual changes in behavior. To encourage understanding of consumer behavior of environmentally friendly products going forward, this paper aims to identify deeper the causes of attitude gaps - behavior and solutions to overcome them to obtain knowledge about integrated and holistic conceptual models related to consumer behavior gaps in the consumption of environmentally friendly products. This paper discusses the significant limitations in the consumption of environmentally friendly products and raises an understanding of consumer behavior of environmentally friendly products in the future. Furthermore, the operationalization of this model offers knowledge and strategic direction for marketing managers who seek to bridge the gap in consumer attitudes.
19
Luttrell, Andrew, Jacob D. Teeny, and Richard E. Petty. "Morality Matters in the Marketplace: The Role of Moral Metacognition in Consumer Purchasing." Social Cognition 39, no. 3 (June 2021): 328–51. http://dx.doi.org/10.1521/soco.2021.39.3.328.
Full textAbstract:
To better understand the seemingly inconsistent influence of consumers' morality on their marketplace behaviors, we apply insights from research on attitude moralization to the consumer domain. That is, rather than predefining certain products as “moral,” this approach treats morality as the extent to which individual consumers metacognitively perceive their positive product attitudes as rooted in moral (vs. non-moral) considerations. Across multiple studies (N = 1,105), a wide variety of product categories, and multiple methodological approaches (i.e., correlational, experimental, and longitudinal), we show how the degree to which consumers perceive a moral basis for their product attitudes robustly predicts their intended and actual marketplace behaviors. Importantly, these findings hold above and beyond overall attitudes, other metacognitive assessments (e.g., certainty and ambivalence), and explicit product quality. By extending prior research in moral social cognition to the consumer domain, we provide a more refined account of morality's role in consumer behavior.
20
Abdalrahman, Mohammed. "Consumer Behaviour Toward Modern Food Products and Trends." Mednarodno inovativno poslovanje = Journal of Innovative Business and Management 11, no. 2 (November 17, 2019): 77–82. http://dx.doi.org/10.32015/jibm/2019-11-2-9.
Full textAbstract:
People practicing food buying and consumption activities in everyday of their life’s, therefore this study aims to highlight the main factors that could affect consumer attitudes towards novel food products and consumption trends. The study handled three main food consumption trends that are: sustainable food consumption, organic food consumption and genetically modified food consumption. In order to achieve the study objective, a desk research was conducted, and a through literature survey was carried out on the main factors that affect consumer attitudes toward novel food products and consumption patterns. Literature resources were collected by screening various databases as EBSCO, Scopus, Science Direct, Taylor and Francis and other search tools. The main results indicate that the consumers attitudes towards novel food products are affected by different variables as consumer values and beliefs toward the environment and the farming technology in addition to the level of knowledge they have regarding food farming and producing technics. Also, it is found that trust, moral and ethical issues could influence the level of consumer acceptance of genetically modified foods.
21
Spasova, Lyubomira, and Zhenya Gundasheva. "PSYCHOLOGICAL MODELS FOR ATTITUDINAL AND PERSUASION CHANGES IN CONSUMER BEHAVIOUR." Trakia Journal of Sciences 17, Suppl.1 (2019): 838–46. http://dx.doi.org/10.15547/tjs.2019.s.01.138.
Full textAbstract:
The present study explores psychological models for changing consumers’ attitudes under the influence of advertisements in young people of 18 to 25 years of age. The aim of the study is to establish the influence of the advertisements of mobile phone operators on the attitudes, consumer thinking and behaviour of youth with respect to mobile products and services. The following tasks were set: • To study the advertisements of mobile phone operators in Bulgaria • To set a theoretical frame on consumers’ attitudes • To determine the models of attitudinal change and persuasion • To perform correlational analyses of statistically significant factors The methods used to achieve these tasks are the following: conducting two subsequent surveys on the same respondents regarding their behavior before, during and after exposure to advertisement; holding individual interviews with random young respondents.
22
Salazar-Ordóñez, Melania, and Macario Rodríguez-Entrena. "Hybridizing consumer behavioural approaches on agrifood markets: Attitudes, judgements and choices." Spanish Journal of Agricultural Research 17, no. 2 (July 26, 2019): e0109. http://dx.doi.org/10.5424/sjar/2019172-14155.
Full textAbstract:
The attitudinal approach, represented by the Theory of Reasoned Action and, subsequent, Theory of Planned Behaviour, and the judgements and choices – also called decision – approach, rendered by the Classical Utility Economic Theory, are the two mainstream frameworks to explain consumer behaviour. The former explains consumer behaviour based on beliefs and behavioural intentions, and the latter on products’ attributes and prices. Both are criticized by having drawbacks, which may limit their explicative and predictive power, such as the attitude-behaviour or intention-behaviour gap in the former, and both the divergence between monetary assessment and predicted utility as well as the failures to maximize the utility of the choices in the latter. Our aim was to assess the potentiality of a hybrid approach which integrates instruments from both theories in order to unravel consumer behaviour in agri-food markets. The empirical research was performed using a daily agri-food product under volitional control, olive oil, and variance-based structural equation modelling by means of the Partial Least Squares (PLS) technique, collecting data from consumers in Southern Spain. The results show there are key factors from both approaches such as attitude, expected outcomes, and socioeconomic features, which makes us conclude that it is necessary to move forward on the convergence and integration of different theories. Indeed, testable knowledge must be produced which has meaningful implications for predicting behaviours in consumption.
23
Awasthi, Ashwini K., and Abhinav Chittora. "Sachet Marketing: Buying Behaviour and Consumer Attitudes." International Journal of Indian Culture and Business Management 1, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijicbm.2020.10028386.
Full text
24
Chittora, Abhinav, and Ashwini K. Awasthi. "Sachet marketing: buying behaviour and consumer attitudes." International Journal of Indian Culture and Business Management 21, no. 4 (2020): 533. http://dx.doi.org/10.1504/ijicbm.2020.111360.
Full text
25
Widodo, Arry, and Nabsiah Abdul Wahid. "Indonesian Consumers’ Purchase Behaviour of Green Innovative Product." International Journal of Engineering & Technology 7, no. 4.38 (December 3, 2018): 1296. http://dx.doi.org/10.14419/ijet.v7i4.38.27809.
Full textAbstract:
This study aims to determine the reasons why Indonesian consumers buy innovative green products (Pertalite RON 90) using CAB attitude theory. This theory assumes that individual behavior (such as the decision to buy) is closely related to how they evaluate decisions of the cognitive, affective and conative aspects. This study was designed to be quantitative. The causal relationship between variables will be examined through questionnaires to be distributed to consumers of Indonesian motor vehicles using gasoline. The findings are expected to provide insight into whether ABC's theory of attitude, popular theory in consumer behavior literature is useful and applicable in explaining why consumers, especially Indonesian petrol consumers buy innovative green products (represented by Pertalite RON 90). From these findings, researchers and practitioners will be able to understand the importance of the cognitive, affective and conative components of the theory of consumer behavior and apply it accordingly. This study is important for the progress of CAB behavior theory through tripartite attitude structure model which consists of attitude stimulus through stimulus used to measure each component of cognitive, affective and conative behavior. The proposed model is intended to identify key concepts that shape attitudes that are useful for predicting outcomes to make accurate predictions using component attitude concepts: Cognitive, Influencing, and Conative (CAB), following tripartite behavioral models (Schiffman and Kanuk, 2004, Solomon, 2002; Breckler, 1984; Rosenberg and Hovland, 1960; Boulding, 1956).
26
Afgani @ Eusoff, Yendo, Normadihah M. Aminuddin, Ahmad Puad Mat Som, Aziz Amin, and Norizan Abdul Ghani. "Consumer Attitudes on Domestic Water-Saving Practices in Gombak District, Selangor." International Journal of Engineering & Technology 7, no. 4.34 (December 13, 2018): 108. http://dx.doi.org/10.14419/ijet.v7i4.34.23838.
Full textAbstract:
Consumer attitude needs to be changed to ensure the adequacy of water supply in Malaysia due to serious issues likes rising water demands, pollution, global population growth and climate change. An existing study on domestic water consumption behaviour among Malaysians are not extensively discussed in depth, whereas the constructs of consumer behaviour should be seriously addressed in the effort to create awareness on water conservation. The paper intends to identify the level of attitude of domestic water consumers according to their cognitive, conative and affective constructs. The data was collected from five territorial divisions located in Gombak, Selangor, Malaysia through survey by using structured questionnaires to 400 domestic water users from December 2016 to February 2017. All the data were analyzed using SPSS version 21 to produce descriptive results (frequency, percentage, overall mean and standard deviation score). The findings show that the measurement level of domestic water consumers' attitudes, which were ‘cognitive’, ‘conative’ and ‘affective’, varied according to the determination of mean scores. Generally, the study output shows cognitive constructs are at a high level (4.71) while the conative constructs (3.27) and affective (3.15) are in moderate level. The existence of consumers’ attitudes at higher levels indicate that respondents are more likely to assess the use of water carefully, to reduce the wastage of water and contribute to the reduction of monthly water bill costs among households.
27
Tsakiridou, Efthimia, Christina Boutsouki, Yorgos Zotos, and Kostantinos Mattas. "Attitudes and behaviour towards organic products: an exploratory study." International Journal of Retail & Distribution Management 36, no. 2 (February 15, 2008): 158–75. http://dx.doi.org/10.1108/09590550810853093.
Full textAbstract:
PurposeThe aim of this paper is to identify consumers' attitudes and behaviour towards organic products in Greece.Design/methodology/approachThis paper draws on a non‐probability quota sample of 660 respondents to explore the attitudes and behaviour of Greek consumers towards organic food products.FindingsGreek consumers seem to be informed about environmental and health issues. They seek information about the nutritional value of food and demand more products free from chemical residues. The results show that most consumers associate organic consumption mainly with fruit and vegetables. Although demographics seem to affect attitudes towards organics, their value in explaining actual behaviour is minimal.Research limitations/implicationsIt is recognized that the data gathered in this study focus on the metropolitan area of Thessaloniki, Greece. The specific area though, is considered to be representative of the total Greek population. The results confirm that health, concern for the environment, animal welfare and support of the local economy are drivers of organic consumption. However, there is an indication that the importance of motives and barriers may vary for different product categories and perhaps future research should focus on product segmentation.Practical implicationsAlthough certain similarities in consumers' attitudes towards organic food products have been identified, this paper records the variation in behaviour towards organics among the various consumer groups examined in Greece, and highlights the gap between attitudes and actual behaviour. Given the complexity of consumer decision making, future research should explore the other value trade‐offs that consumers make.Originality/valueThis paper attempts to provide evidence on the relatively under researched area of organics attitudes and behaviour in Greece.
28
Fenitra, Rakotoarisoa Maminirina, and Budhi Haryanto. "Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods." Jurnal Dinamika Manajemen 10, no. 2 (February 10, 2020): 289–83. http://dx.doi.org/10.15294/jdm.v10i2.18573.
Full textAbstract:
The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer behavior towards counterfeit luxury goods. The sample in this study were 286 people who intended to buy fake luxury goods. Data was collected through a survey questionnaire and, analyzed by regression analysis techniques. The research findings identify that brand image, quality and price positively influence consumer attitudes towards fake luxury goods. This is because these variables are considered to have influenced individual attitudes. They have a positive attitude towards fake luxury goods in terms of brand image, price and quality and that consumer attitude is a significant variable in shaping consumer purchase intentions, because positive attitude is a stimulus for consumer purchase intention which is a predictor. consumer buying behavior; so the higher the attitude of consumers, the higher their intention to buy. These findings can be an asset for policy makers and producers of original products to formulate strategies to overcome counterfeiting activities.
29
Walters, S. Alan, Kurt T. Range, Bradley H. Taylor, and Wanki Moon. "Consumer Attitudes for Asian Vegetables in Direct Markets." HortTechnology 18, no. 3 (January 2008): 500–505. http://dx.doi.org/10.21273/horttech.18.3.500.
Full textAbstract:
Because the demand for Asian vegetables is rapidly increasing in the United States, these crops may provide local market growers new revenue opportunities with high returns per acre. However, consumer attitudes and purchasing habits regarding Asian vegetable crops are poorly understood. Therefore, consumers were surveyed in two direct-market venues (on-farm and farmers market) to measure their familiarity and preferences for Asian vegetables. Attributes that may influence buying decisions such as purchase frequency, consumption behavior, and knowledge of preparation and use were measured. Respondents were generally not familiar with fresh Asian vegetables. Although greater than 80% consumed less than 5 lb per year and less than once per month, the consumers surveyed expressed a strong interest to learn more about these vegetables. Consumers purchased Asian vegetables most often at supermarkets (29.4%) and restaurants (28.1%), and much less at local direct markets (12.5%). Results also indicated that Asians as well as consumers with higher income levels were most likely to consume these vegetables. Thirty-eight percent of consumers strongly indicated that the availability of recipes for various Asian vegetables at direct markets would increase the likelihood for purchase; thus, the opportunity exists to add these vegetables to local production and marketing systems, if recipes were made available at the point-of-purchase.
30
Elizabeth Hellyer, Nicole, Iain Fraser, and Janet Haddock-Fraser. "Implicit measurement of consumer attitudes towards whole grain products." British Food Journal 116, no. 8 (July 29, 2014): 1330–45. http://dx.doi.org/10.1108/bfj-03-2013-0076.
Full textAbstract:
Purpose – The purpose of this paper is to establish implicit consumer attitudes towards whole grain foods, following criticisms of explicit enquiries revealing an attitude-behaviour gap. For products considered to have social desirability (e.g. ethical and “health” products) bias may be observed, as respondents may provide responses that present them in a positive light, rather than those reflecting their actual attitudes, intentions or behaviours. Design/methodology/approach – The research employed an indirect measure, the shopping list method, analysed quantitatively in this case using factor analysis and regression, to examine the impression respondents form of whole grain consumers, using three discrete shopping lists and two discrete cover letters. Following a pilot survey to 79 people using Snowball sampling, the survey instrument was distributed to 3,000 UK households using a purchased mailing list. Findings – The findings demonstrated that respondents considered whole grain consumers to exhibit positive attributes of respectability and self-efficacy compared to their counterparts. These findings countered the negative, product attribute-based views of respondents when queried explicitly about their attitudes to whole grain foods. Originality/value – The research provides an original perspective on whole grain consumer attitudes, using a methodology which – whilst well-established – has been used less frequently in a quantitative manner. It provides particular value to food retailers and manufacturers looking to promote whole grain products, but also to policy makers seeking to change consumption habits towards whole grains – which have established health benefits compared to refined alternatives.
31
Wills, Josephine M., Stefan Storcksdieck genannt Bonsmann, Magdalena Kolka, and Klaus G. Grunert. "European consumers and health claims: attitudes, understanding and purchasing behaviour." Proceedings of the Nutrition Society 71, no. 2 (March 5, 2012): 229–36. http://dx.doi.org/10.1017/s0029665112000043.
Full textAbstract:
Health claims on food products are often used as a means to highlight scientifically proven health benefits associated with consuming those foods. But do consumers understand and trust health claims? This paper provides an overview of recent research on consumers and health claims including attitudes, understanding and purchasing behaviour. A majority of studies investigated selective product–claim combinations, with ambiguous findings apart from consumers’ self-reported generic interest in health claims. There are clear indications that consumer responses differ substantially according to the nature of carrier product, the type of health claim, functional ingredient used or a combination of these components. Health claims tend to be perceived more positively when linked to a product with an overall positive health image, whereas some studies demonstrate higher perceived credibility of products with general health claims (e.g. omega-3 and brain development) compared to disease risk reduction claims (e.g. bioactive peptides to reduce risk of heart disease), others report the opposite. Inconsistent evidence also exists on the correlation between having a positive attitude towards products with health claims and purchase intentions. Familiarity with the functional ingredient and/or its claimed health effect seems to result in a more favourable evaluation. Better nutritional knowledge, however, does not automatically lead to a positive attitude towards products carrying health messages. Legislation in the European Union requires that the claim is understood by the average consumer. As most studies on consumers’ understanding of health claims are based on subjective understanding, this remains an area for more investigation.
32
Korčoková, Marína, and Miroslava Loydlová. "Consumer Behaviour and Attitudes by Purchasing of Selected Food Products." Studia Commercialia Bratislavensia 13, no. 45 (September 1, 2020): 200–214. http://dx.doi.org/10.2478/stcb-2020-0008.
Full textAbstract:
Abstract V In this report we are aimed at problems of consumers' behaviour and at factors that have an influence on it. We are focused on behaviour during purchase and consumption of bio products that belong to the actual trends. We explain understanding of healthy lifestyle and we also present abstract of its classifications. The report includes results of a research the goal of which was to find out preferences of consumers while making decisions when buying healthy food (farm and bio food). In conclusion we propose recommendations on possible ways of education and information of consumers on food and on support to consume products beneficial to our health.
33
Migliore, Giuseppina, Alkis Thrassou, Maria Crescimanno, Giorgio Schifani, and Antonino Galati. "Factors affecting consumer preferences for “natural wine”." British Food Journal 122, no. 8 (March 6, 2020): 2463–79. http://dx.doi.org/10.1108/bfj-07-2019-0474.
Full textAbstract:
PurposeThe aim of this study is to understand which wine quality characteristics, consumers' attitudes and socio-demographic characteristics affect the consumers' willingness to pay (WTP) a premium price for a bottle of natural wine.Design/methodology/approachThe research is experimental and investigated the purchasing intentions of 613 Italian wine consumers within a hypothetical setting. In order to elicit WTP for natural wine, a multiple price list (MPL) in a comparison with one bottle of conventional wine, with an average price of €5 was adopted. To understand which quality attributes of wine affect the consumers' WTP for natural wine, a Tobit regression model was implemented.FindingsThe findings reveal that drink frequency and occasion, organic production method, the content of sulfites, income and the attitudes towards healthy eating and the environment are positively associated with a higher WTP for natural wine.Research limitations/implicationsThe main limitation of this study is related to both the convenient sample and the limited geographical area. However, identifying which quality attributes of natural wine are most appreciated by consumers and which attitudes affect this behaviour is fundamental in order to develop successful marketing strategies for product development and the design of advertising and communication campaigns.Originality/valueThis study is one of the first to analyse the consumer behaviour towards natural wines contributing to enrich that part of the economic literature which states that consumers have a positive attitude towards sustainable wines.
34
Wright, Gillian, and Stephen Fallows. "Milk and the Consumer; Attitudes and Behaviour - Implications for Milk Production." Proceedings of the British Society of Animal Production (1972) 1987 (March 1987): 108. http://dx.doi.org/10.1017/s0308229600035431.
Full textAbstract:
Consumer demands for food are determined by a wide variety of factors including: taste acceptability, whether the product is easily available, perceptions of quality and the price. Over time demands change as the determining factors (above) alter. Milk is a perishable food which is purchased daily and therefore is particularly susceptible to changes in demand. Furthermore, because of the large size of the milk industry in Britain, any relatively small percentage change in consumer demand can result in substantial alterations to the volume consumed.
35
Ho, Han-Chiang, Nora Lado, and Pilar Rivera-Torres. "Detangling consumer attitudes to better explain co-branding success." Journal of Product & Brand Management 26, no. 7 (November 20, 2017): 704–21. http://dx.doi.org/10.1108/jpbm-11-2015-1039.
Full textAbstract:
Purpose The purpose of this study is to examine consumer attitude toward a new type of co-branded products, which encompass attributes of high-technology and luxury. The authors named these kinds of co-branded products as “high-tech luxury co-branded products” (HLCPs). Current theoretical approaches used to study co-branding strategies cannot completely explain consumer attitude toward HLCPs. In this study, the authors apply the ABC (affect-behavior-cognition) model of attitudes (as opposed to attitude as a whole) to explore how affect and cognition drive consumer behavior toward HLCPs. Design/methodology/approach Questionnaires were used and the respondents totaled 483 in period 1 and 331 in period 2. Respondents were collected using convenience sampling technique in one university in Spain and analyzed using structural equation modeling. Findings The authors finding revealed that consumers use both affect and cognition simultaneously when forming an attitude toward HLCPs. Also, consumers’ perception of product fit represents a more relevant driver of consumer behavior with respect to brand fit. Appropriate theoretical and managerial implications are derived from these results. Originality/value This study contributes to the understanding of consumers’ preferences toward high-tech luxury co-branded products.
36
Frýdlová, Monika, and Hana Vostrá. "Determinants influencing consumer behaviour in organic food market." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, no. 7 (2011): 111–20. http://dx.doi.org/10.11118/actaun201159070111.
Full textAbstract:
This is a treatise of consumer behaviour in the Czech foods market, respectively, organic food market. This concerns comprehensive analysis of consumer behaviour, which places great emphasis on the motivating factors and barriers, which substantially influence the individual consumers when deciding between conventional foods and organic foods and are operationally broken down into a set of empirical indicators. The database comes from a questionnaire survey to ascertain the trends in the development of the consumption of conventional foods and organic foods including the shopping behaviour of the individual consumers. The results of the questionnaire survey were evaluated by analysis of the qualitative features and other sophisticated statistical methods were also used. Based on the results obtained, the influence of the individual factors on the decision-making behaviour of the consumers when purchasing foods. The main factors that influence consumer behaviour were considered to be the income of the consumers, price of the foods, attitudes that influence the purchase of foods.
37
Sharma, Rajesh. "Understanding Indian Consumer Attitudes towards Celebrity Based Television Advertising (CBTA)." Management and Labour Studies 34, no. 2 (May 2009): 165–82. http://dx.doi.org/10.1177/0258042x0903400201.
Full textAbstract:
Despite the obvious economic advantage of using relatively unknown personalities as endorsers in advertising campaigns, the choice of celebrities to fulfill that role has become common practice for companies competing in today's cluttered media environment During the past decades, celebrities have had a growing influence on consumers through mass media such as television. The proliferation of entertainment media worldwide has increased the exposure of celebrities to consumers and given them i.e., celebrities, an iconic status. In this article, we explore few important research questions. First, we seek to determine how attractive is celebrity based television advertising (CBTA) to the Indian consumer and what is the effect of CBTA on consumers' brand choice behavior? Next, we seek to explain how important is the celebrity-product match up? Lastly we seek to explain whether consumer attitudes towards CBTA, with respect to brand-choice behavior, vary by demographic variables such as sex and income. These research objectives were pursued through the empirical study of respondents in New Delhi. The data was analyzed primarily by One Sample t-test and One Way ANOVA. The main findings showed that the Indian consumers were interested in celebrity endorsements in advertising and found it attractive. Further, CBTA was found to positively influence consumers' brand choice behaviour. The study also found that celebrity-product match up was important for customers and that consumers' brand-choice is influenced by CBTA, due to demographic characteristics such as sex and income.
38
Hashim, Nor Hazlina, Normalini, and Norhazlina Sajali. "The Influence Factors Towards Mobile Advertising Message Content on Consumer Purchase Intention." Global Business Review 19, no. 5 (August 6, 2018): 1187–206. http://dx.doi.org/10.1177/0972150918788746.
Full textAbstract:
The purpose of this research is to study consumer attitude towards mobile advertising in Malaysia, and whether this attitude results in the intention to purchase the products or services advertised. This article reports on the results, based on factors such as entertainment, informativeness, irritation and credibility, which the research framework derives from Ducoffe (1996, Advertising value and advertising on the Web, Journal of Advertising Research, 36(5), 21–35) and Mackenzie (1989, An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context, Journal of Marketing, 53(4), 48–65). Attitudes towards behaviours, and subjective norms, based on the research by Ajzen (1991, The theory of planned behaviour, Organizational Behaviour & Human Decision Processes, 50(2), 179–211), are included in understanding consumer intention. A survey is conducted on 150 respondents, and the partial least squares analysis is used to determine the antecedents of mobile advertising that lead to consumer acceptance of mobile advertising, and the resulting intention to purchase. Results show that the advertising message content has the largest impact on attitude in advertising that is done via mobile phone. Attitudes towards mobile advertising are linked to the intention to purchase the product or services advertised. The main implication of the study shows that marketing managers should focus their marketing communication on mobile advertising, and increasing the attractiveness of this form of advertising, so as to reflect consumers’ intention to purchase. This study opens a new channel of communication for multiple unexamined matters concerning the mobile advertising industry. Based on the results, a number of recommendations are proposed and suggestions for future studies are made.
39
Baydas, Abdulvahap, Fuat Yalman, and Murat Bayat. "Consumer attitude towards organic food: determinants of healthy behaviour." Marketing and Management of Innovations, no. 1 (2021): 96–111. http://dx.doi.org/10.21272/mmi.2021.1-08.
Full textAbstract:
The study's main purpose is to determine the factors affecting individuals’ attitudes towards organic products from the perspective of healthy behaviour. The population of the research is people purchasing organic products from sales points in Istanbul province. The data was gathered with a face-to-face questionnaire with 424 people shopping in organic product markets, one of the quantitative research patterns. The data were analysed and interpreted with SPSS and AMOS programs, frequency analysis, descriptive statistics, explanatory factor analysis, and confirmatory factor analysis techniques. The factors were determined by using explanatory factor analysis. The construct validity revealed by the explanatory factor analysis was also verified by the confirmatory factor analysis. Ensuring validity and reliability shows the existence of a structural relationship between the factors affecting the attitudes of consumers towards organic products. According to the explanatory factor analysis and confirmatory factor analysis results, the factors affecting consumers' attitudes towards organic products are gathered under 5 different dimensions. These dimensions are «consciousness», «price», «inaccessibility», «negative attitude» and «standardization». It is concluded that the Sisli Organic Market is the best-known point. Additionally, it was concluded that the most frequently used sources of information are friends’ advice, and the most preferred organic products are organic vegetables and fruits. Finally, the majority stated that they had paid attention to the organic certificates. With the increasing awareness of healthy life in recent years, individuals have attached great importance to organic products. The study tries to fill the gap in the literature in terms of Turkish consumers' attitudes towards organic product consumption and their sales point preferences. Another originality of the study is that field research has been conducted at the points where organic products are sold
40
Séré de Lanauze, Gilles, and Béatrice Siadou-Martin. "Dissonant cognitions: from psychological discomfort to motivation to change." Journal of Consumer Marketing 36, no. 5 (August 12, 2019): 565–81. http://dx.doi.org/10.1108/jcm-07-2017-2279.
Full textAbstract:
Purpose Many western consumers have become sensitive to the negative effects of their consumption levels in many product categories and those new attitudes are challenging their habitual consumption behaviors. How do dissonant attitudes influence the process toward behavioral change? How does external information reinforce those conflicting attitudes with new dissonant cognitions and foster intentions to modify behavior? This study aims to propose a conceptual model, based on cognitive dissonance theory, which introduces psychological discomfort as an important mediator toward behavioral change intentions. Design/methodology/approach Two studies are conducted. Using structural equation modeling under Amos, hypotheses are tested and validated in the field of meat consumption on a sample of 501 French consumers. A second study investigates the impact of the nature of the stimulus on consumers’ responses. Findings The results show that psychological discomfort is increased by the contact with dissonant external information and that consumers may at the same time minimize the effects of additional cognition by implementing informational strategies such as trivialization or decredibilization to defend their consumption behavior. Research limitations/implications Future researchers could consider the various objections to meat consumption separately and further explore the dynamics between external information, consumer cognitions and consumer consumption behavior in diverse consumption contexts. Practical implications The authors advise meat marketers to reduce consumer psychological discomfort by promoting the hedonic perceived value and by presenting credible counterarguments to defend the benefits of their products. Social implications The study may encourage advocates of lower meat consumption to provide credible information about the detrimental effects of meat consumption to influence behavioral change intentions. Originality/value As responsible consumption becomes a key trend in western societies, new attitudes, fostered by external critical information, are influencing consumption behavior in many product categories. This research contributes to a better understanding of the attitude–behavior gap in a context of emerging criticism toward highly consumed and traditional products.
41
Jung, Hye Jung, Yun Jung Choi, and Kyung Wha Oh. "Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap." Sustainability 12, no. 5 (February 27, 2020): 1770. http://dx.doi.org/10.3390/su12051770.
Full textAbstract:
As the rapid economic growth and over-consumption within the largest population worldwide has resulted in harmful environment deterioration, a shift to more sustainable consumption behaviors is required in China. Although public interests in sustainability have increased and consumers’ attitudes are positive, their behavioral intentions are not consistent with attitudes. This study aims to uncover psychological drivers and barriers (consumption values, social norms, and attitudes to sustainable apparel products) of Chinese consumers’ behavioral intentions toward sustainable apparel products (SAP) by exploring the attitude–behavioral intention gap. Online survey data were used to examine the moderating impacts of consumption values and social norms on relationship between Chinese consumers’ attitudes and behavioral intentions toward SAP. Results from moderating regression analysis suggest that (1) Chinese consumers’ SAP attitudes had a strong positive effect on the purchase intention toward SAP, (2) aesthetic values positively moderated the relationship between the SAP attitude and purchase intention, whereas conspicuous values negatively moderated the relationship, and (3) utility values and social norms did not show any significant moderating influences on the relationship between the SAP attitude and purchase intention. Our study validates the attitude–behavior gap model in sustainable consumer behavior and discusses how the current findings can assist researchers and practitioners in the Clothing and Textiles field alike to fine-tune sustainable programs and marketing strategies in China.
42
Dumitrescu, Luigi, and Mircea Fuciu. "Consumer Behaviour in the Tourist Segmentation Process – a Marketing Research." Studies in Business and Economics 10, no. 1 (April 1, 2015): 66–76. http://dx.doi.org/10.1515/sbe-2015-0005.
Full textAbstract:
Abstract The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holiday package, the main sources of information accessed in the process of choosing the tourism services, etc.
43
De Barcellos, Marcia Dutra, Marilia Bonzanini Bossle, Marcelo Gattermann Perin, and Luciana Marques Vieira. "Consumption of Eco-Innovative Food: How Values and Attitudes Drive Consumers’ Purchase of Organics?" Revista Brasileira de Marketing 14, no. 1 (April 23, 2015): 110–21. http://dx.doi.org/10.5585/remark.v14i1.2821.
Full textAbstract:
Brazilian recent economic growth led to a rising demand for products that must satisfy desires that go beyond basic needs. Following this growth, social and environmental awareness upsurge, increasing demand for sustainable food, and subsequently, an opportunity for companies to add value through innovation in sustainable food products, e.g. to develop innovative ingredients and products (such as organics) that provide healthiness for consumers and a sustainable offer for the market. Considering the importance of consumer evaluation for the adoption and success of an innovation, the aim of this paper is to investigate conscious consumption behaviour of organic food in Brazil. In specific, to verify the relationship between personal values, attitudes towards the environment and technology, and attitudes and consumer behaviour towards eco-innovative food. A survey with 401 consumers was held in organic street markets in Porto Alegre. Data was analysed through Structural Equation Modelling. Results indicate that consumers presented strong collectivistic values and very positive attitudes towards environment and nature. These attitudes positively influence the purchase of eco-innovative food. Attitudes towards technological progress negatively influence on its consumption. Theoretically, the hierarchical model is confirmed. This study addressed the consumption of eco-innovative food, in this case, organic food, trying to overtake the gap between attitudes and behaviour. Public authorities and companies should work to increase consumer awareness and consumption of sustainable food, benefiting society and the natural environment, and must improve communication about the relevance of how technology can act to improve safety and increase the availability of eco-friendly food.
44
Dilotsotlhe, Nombulelo, and Helen Inseng Duh. "Drivers of Middle-Class Consumers’ Green Appliance Attitude and Purchase Behavior: A Multi-Theory Application." Social Marketing Quarterly 27, no. 2 (May 31, 2021): 150–71. http://dx.doi.org/10.1177/15245004211013737.
Full textAbstract:
Background: Some 80% of the South African (SA) middle class consumers use washing machines, electric cookers, fridges, freezers and other appliances. Considering the growing water and electricity shortages in SA, the government advocates the use of green appliances. However, the factors helping or hindering the positive attitudes, purchase and use of green appliances need examination. Focus of the article: This study focuses on the first and second steps of the community-based social marketing (CBSM) framework, whereby for behavioral change, behaviors, their drivers and barriers are to be examined before strategy formulation. Thus, this study first assessed SA black middle class consumers’ green appliances attitude, behavioral intention and actual behavior. It then integrated the Theory of Consumption Values (TCV), Diffusion of Innovations Theory (DOI), and Theory of Planned Behavior (TPB) to examine the consumer-related and product-related factors helping or hindering the green appliances attitudes, behavioral intentions and actual behavior. Research Hypotheses: From the integration of the TCV, DOI and TPB, a conceptual model was developed that proposed that consumer-related factors (functional, conditional, epistemic, emotional and social values) and product-related factors (relative advantage, complexity, compatibility and observability) will influence green appliances attitude, which with perceived behavioral control will impact behavioral intention, proposed as a driver of actual behavior. Methods: Considering that the black middle-class are a fast growing and large (about 4.2 million South Africans) community of consumers, cross-sectional quantitative data was collected from 500 black middle class consumers through self-administered questionnaires. Partial Least Squares Structural Equation Modeling was used to test 14 hypotheses. Results: The respondents expressed positive attitudes toward green appliances ( M = 5.80 on a 7-point Likert scale and positive intention to buy green appliances ( M = 5.78). Most of the study participants have purchased one or more green appliances ( M = 6.09). The integrated model explained 84.5% of attitude toward green appliances. The significant drivers of attitude were functional, conditional, and epistemic values (consumer-related factors), and relative advantage, compatibility, and observability (product-related factors). The attitude, social value and perceived behavioral control explained 83.1% of behavioral intention, which with PBC explained 24.2% of actual behavior. Recommendations for practice: Considering that the third step of the CBSM framework is to develop strategies for behavioral change, the South-African government, environmental agencies and social marketers should seek ways to reward the large segment of black middle class consumers, so that their positive green appliances attitudes and behavioral intentions can further be converted to actual purchase. The consumer-related and product-related drivers of attitudes and purchase behaviors identified in this study should be used to position and promote green appliances using the middle class consumers as opinion leaders or endorsers. Limitations: The main limitation is the use of a survey which limits provision of deeper insights into drivers and barriers of green appliances attitudes and behaviors.
45
Azila Mohd Noor, Nor, Sheau-Fen Yap, Kok-Hong Liew, and Edwin Rajah. "Consumer attitudes toward dietary supplements consumption." International Journal of Pharmaceutical and Healthcare Marketing 8, no. 1 (April 1, 2014): 6–26. http://dx.doi.org/10.1108/ijphm-04-2013-0019.
Full textAbstract:
Purpose – Drawing on a socio-cognitive model, the theory of planned behaviour (TPB), the aim of this paper is to investigate whether the effects of social cognition on intention to consume dietary supplements moderate by health motivation. Design/methodology/approach – This study was carried out using a cross-sectional survey approach. Subjects comprised 438 undergraduate students from six universities in Malaysia. Findings – Given strong support for the extended TPB's application to dietary supplements consumption provided by the study, it seems feasible that desirable changes in attitude, social norms, and perceptions of control might lead to corresponding changes in behavioural intention. The empirical findings, which are based on multi-group analysis, show that the strength of the relationships between informational influence, consumer attitude, and their intention to consume dietary supplements are strongly influenced by health motivation. Practical implications – This research sets the ground for stakeholders in the healthcare and pharmaceutical sectors to improve their understanding of what drives dietary supplements consumption. Armed with this knowledge, marketers and health professionals could plan and execute their marketing strategies and health interventions more effectively. Originality/value – The core contribution lies in an important extension of social cognitive model by incorporating the moderating effect of health motivation. This study demonstrates the measurement validity and predictive efficacy of the proposed integrative model which can be used as a promising framework to examine other preventive health behaviours.
46
Cook, Sasikarn Chatvijit, and Jennifer Yurchisin. "Fast fashion environments: consumer’s heaven or retailer’s nightmare?" International Journal of Retail & Distribution Management 45, no. 2 (February 13, 2017): 143–57. http://dx.doi.org/10.1108/ijrdm-03-2016-0027.
Full textAbstract:
Purpose The current research explored both pre-purchase and post-purchase factors of consumer behaviour. Specifically, the purpose of this paper is to investigate the relationships that may exist among consumers’ perceptions of perishability, scarcity, low price, attitudes, impulse buying, post-purchase emotions, and product returns within the context of the fast fashion environments. Design/methodology/approach A total of 246 usable questionnaires completed by female undergraduate students, who made purchases and product returns at fast fashion retailers, were analysed in SPSS and AMOS 23.0. Structural equation modelling was employed to test the hypotheses. Findings Consumers who are attracted to scarcity due to limited supply and scarcity due to time, referred to as perceived perishability, have a positive attitude towards the fast fashion retailers in which products are presented in scarce environments. Likewise, consumers have a positive attitude towards fast fashion retailers due to low priced merchandises they offer. Consequently, consumers who have a positive attitude towards the fast fashion retailers are likely to purchase products from them impulsively. Moreover, impulse buying behaviour positively influenced some negative post-purchase emotional responses, which in turn positively influenced product returns in the fast fashion environments. Research limitations/implications The results of the current study contribute to a greater understanding of apparel-related consumer behaviour in general. A theory formation of fast fashion consumer behaviour from acquisition to disposal can be drawn from the results of this study. Because some fast fashion retailers do sell clothing for both men and women, researchers could compare the responses of males and females to examine differences in consumer behaviour related to demographic characteristics. In the future, an examination of actual emotional responses and return behaviour would be beneficial for a more complete understanding of post-purchase consumer behaviour. Practical implications Fast fashion retailers could use this information to carefully design shopping environments that induce impulse buying behaviour because it may result in product returns. Fast fashion retailers need to understand the causes of the return behaviour, whether consumer related or product related, to better meet the needs of their target market. Return policies must be considered. Originality/value This research is the first to examine the impact of negative emotions following consumers’ impulse buying on product returns in the fast fashion retail environments.
47
Shih, Tsui-Yii. "Determinates of Consumer Adoption Attitudes." International Journal of E-Adoption 5, no. 2 (April 2013): 40–56. http://dx.doi.org/10.4018/jea.2013040104.
Full textAbstract:
Smart home services (SHS) have been developed by related firms and have had a strong impact on consumers’ lives. This research integrates involvement antecedents, innovation diffusion factors and a technology acceptance model to develop a conceptual framework for discussing consumer attitudes and adoption behaviors toward smart home service applications. A sample of 580 respondents from different smart home buildings in Taiwan was asked to complete a survey. This paper proposes and validates a structured methodology for assessing and improving smart home service development. The research results verify that involvement antecedents (interest), innovation diffusion factors (observability, compatibility, relative advantage), and technology acceptance model (perceived usefulness) positively affect consumer attitudes toward the adoption of smart home services and that positive adoption attitudes lead to higher levels of adoption behavior. Perceived ease of use has no influence on consumer adoption attitudes toward smart home services unless through the mediating effects of perceived usefulness. Demographic variables, including gender, age and personal income, play important segmentation roles in the promotion strategies for smart home services.
48
Dolšak, Janez, Nevenka Hrovatin, and Jelena Zorić. "Analysing Consumer Preferences, Characteristics, and Behaviour to Identify Energy-Efficient Consumers." Sustainability 12, no. 23 (November 25, 2020): 9870. http://dx.doi.org/10.3390/su12239870.
Full textAbstract:
This paper investigates preference heterogeneity among Slovenian energy consumers and attempts to ascertain how different consumer groups value various attributes of energy products and services. More specifically, it aims to establish whether a consumer segment can be identified that shows a preference for additional energy services—in particular services, associated with energy-efficient and green behaviour. A latent class analysis is employed to classify consumers on the basis of their preferences for energy services. Additionally, information about their attitudes and behaviour toward green energy and energy efficiency, energy consumption, and usage of energy services together with socio-economic characteristics is used in the latent class regression to explain differences between latent consumer classes. Three classes are identified: the largest class of regular consumers, energy-efficient consumers, and dissatisfied consumers. In contrast to regular and dissatisfied consumers, energy-efficient consumers show a significantly higher interest in additional services, energy efficiency, and green energy. In line with the found heterogeneity of consumer preferences, suppliers should customise marketing strategies to meet the needs of specific segments. Energy policymakers also need to pay more attention to consumer heterogeneity and behavioural changes to increase the effectiveness of energy efficiency policies.
49
Mysona Byrska, Joanna Maria. "Deconsumption – the path to liberation from consumerism." Kultura i Wartości 31 (August 30, 2021): 23–41. http://dx.doi.org/10.17951/kw.2021.31.23-41.
Full textAbstract:
A man – the consumer in the world of consumption has one task to accomplish: to consume. However, they can wake up from the lethargy of consumptionism by reflecting on his consumptionist attitudes and thus free themselves from being subject to the rules of the world of consumption. Deconsumption comes to the rescue – an attitude that compells you to think about your own actions. In order for deconsumption to be introduced to the deconsumer, it is presented as a consumerist trend, because it is in contradiction to it as a liberating attitude from the world of consumption. Deconsumption requires the consumer to think and think for themselves. By reflecting on their own needs and behaviour, the consumer can gradually free themselves from the power of objects.
50
Ardiansyah, Rizal. "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ONLINE SHOP KONSUMEN (STUDI KASUS PADA MAHASISWA DI UNIVERSITAS ISLAM INDONESIA)." Journal Competency of Business 3, no. 2 (December 2, 2019): 111–26. http://dx.doi.org/10.47200/jcob.v3i2.673.
Full textAbstract:
This empirical research is intended to determine the effect of financial risk, product risk, convenience risk, non-delivery risk, infrastructure variables, and return policy on consumer attitudes, to determine the effect of attitudes on consumer online shop buying interest, to determine the effect of financial risk, product risk. , convenience risk, non-delivery risk, infrastructure variables, return policy, and attitudes towards consumers 'online shop buying interest, to determine the influence of consumer behavior factors which are the most dominant in influencing consumers' online shop buying interest. The object of this research is the students of the Islamic University of Indonesia using 96 active student respondents as the research sample. Data analysis used Multiple Regression Analysis using a data processing program, namely SPSS for Windows Release 17.00.
Based on the results of the analysis shows that there is a significant influence between financial risk, product risk, convenience risk, non-delivery risk, return policy, and infrastructure on online shopping attitudes, the product risk dimension has a dominant influence on online shopping attitudes, there is a significant influence between online shopping attitudes. With buying interest, there is a significant influence between the risk and attitude of online shopping on consumer buying interest and the dimensions of online shopping attitudes have a dominant influence on consumer buying interest.