To see the other types of publications on this topic, follow the link: Consumer Behaviour and Attitudes.
Dissertations / Theses on the topic 'Consumer Behaviour and Attitudes'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Consumer Behaviour and Attitudes.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Duh, Helen Inseng. "Money attitudes and materialism among generation Y South Africans: a life-course study." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1008612.
Full textAbstract:
Materialism has long been a subject of interest to researchers. More negative than positive consequences have been reported from studies on the lifestyles of materialists. For example, increased consumer and credit card debt, shrinking saving rates, increased number of consumers filing for bankruptcy, lower levels of life satisfaction and the depletion of natural resources are reported to be emanating from the increasing levels of materialism in societies. It is thus important to investigate the factors that can be implicated for the growth of materialism. Most of the studies attempt to explain materialism at a given point in time in isolation of the events people have experienced in their early life or childhood. Realizing that this practice is a shortcoming in consumer research, there is a call that consumer behaviour, such as materialism, be studied as a function of past life experiences using the life-course approach. While few studies have applied this approach to understanding materialism, little is known about the psychological processes that link childhood family structure to materialism. It is against this background that this study used the life-course approach to study how childhood family structure affects materialism through psychological processes of perceived family resources (tangible and intangible), perceived stress from the disruptive family events, and money attitudes of Generation Y South Africans. The study also assessed the moderating role of money attitudes on the relationship between childhood family experiences and materialism. Money attitude dimensions of status, achievement, worry, security and budget were introduced to broaden the life-course study of materialism because they are reported to begin in childhood, to remain in adulthood and they function in the background of every behavioural intention and action. Generation Y (commonly reported to be born between 1977 and 1994) were the subject of this study, because the literature reviewed revealed that these emerging consumers are not only numerous (about 30 percent of South Africans are Generation Y), have considerable influence and spending power, but most have been raised in disrupted single-parent/income families. With reports from family sociologists on the outcomes of divorce and single-parenthood (for example, stress, inadequate family resources, and low self-esteem) questions were raised as to how these outcomes would affect Generation Y money attitudes and materialistic values. Ten hypotheses were formulated to empirically answer the research questions. Using quantitative methodologies based on the nature of the research questions and problems, data were collected through online questionnaire from 826 business undergraduate students from the Nelson Mandela Metropolitan and Western Cape Universities. University-aged respondents were appropriate for this study since they are ideally suited to remember their past family circumstances and must have already formed consumption habits, attitudes and values at their age. The first research problem was to evaluate how two of the life-course theoretical perspectives (i.e., family resources and stress) selected for this study would explain the materialistic values of Generation Y South Africans raised in non-intact (did not live with both biological parents before 18th birthday) and intact (lived with both biological parents before 18th birthday) family structures through the money attitudes adopted. The results showed that even though a significant difference in perceived family resources (both tangible and intangible) and stress was found between subjects raised in non-intact (or disrupted) and intact families, the difference in materialism as a whole was not significant. In terms of the three materialistic values of success, happiness and centrality, subjects raised in disrupted families significantly scored higher in the happiness dimension. For the money attitude dimensions of status, achievement, worry, budget and security they significantly scored higher in the worry money attitude. Results of the correlation analyses showed that perceived decrease in tangible (food, clothing and pocket money) family resources was a childhood factor that affected later worry money attitude to significantly and positively influence all of the three materialistic values. Perceived decreases in intangible family resources (for example, love and emotional support) negatively affected the symbolic money attitudes of status and worry, which in turn, positively affected only the happiness dimension of materialism. Perceived increase in stress positively affected all of the symbolic money attitudes of status, worry and achievement. These, in turn, positively influenced only the success and happiness materialistic values. The second research problem was based on an assessment of the moderating role of money attitudes on the childhood family experiences to materialism relationship. Using hierarchical regression analyses, it was found that only the achievement and worry money attitude dimensions moderated the family resources to materialism relationship. This means that when subjects hold higher worry and achievement money attitudes, an increase in family resources (tangible and intangible) will have less effect in reducing materialistic tendencies. For the stress to materialism relationship, only the worry money attitude dimension had a moderating effect, meaning that when higher worry money attitude is held, an increase in stress from family disruptions would have a greater effect in increasing materialistic tendencies. None of the five money attitude dimensions did, however, moderate the childhood family structure to materialism relationship. The results of this study do not only have theoretical implications, but also provide valuable information to consumer-interest groups, banks and retailers, especially in terms of the money attitudes of Generation Y consumers in South Africa.
2
Blomqvist, Anna, Louise Nyman, and Frida Lennartsson. "Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26652.
Full textAbstract:
Purpose: The aim of this research is to investigate if positive attitudes influence the intentions to purchase groceries online. In order fulfil the purpose and test the relationship between attitudes and intentions, the Theory of Planned Behaviour is used as the underlying theoretical model. Background: The e-commerce market in Sweden is regarded as one of the most developed e-commerce markets in Europe, however the grocery market is still striving for an online breakthrough. One of the largest obstacles for the online grocery market is the lack of consumer adoption. Previous research has emphasized the importance of understanding consumer attitudes and its influence on the consumers’ intention to adopt an e-commerce behaviour. Existing theories recognize a gap within positive attitudes’ and their influence on the intentions to adopt e-commerce. Method: An explanatory strategy and a deductive approach were applied in order to test the Theory of Planned Behaviour. Three hypotheses were developed based on the model. The empirical study was based on a quantitative approach and the data collection was made possible through an online survey targeted towards adults in Sweden. Furthermore the analysis of the data was done in SPSS through factor analysis, correlation matrix, descriptive variables and multi linear regression analysis, this provided answers for the hypotheses with a 95% confidence interval. Findings and conclusion: The analysed empirical findings presented overall positive attitudes, as well as a strong correlation between positive attitudes and intentions within online grocery shopping. This answers the research question and fulfils the purpose of examining the influence that positive attitudes have on intentions within the field of online grocery shopping. This research successfully tests the Theory of Planned Behaviour and suggestions for further research is to examine the underlying factors in a qualitative study.
3
Somehagen, Jesper, Charlton Holmes, and Rashed Saleh. "Functional Food : A study of consumer attitudes towards functional foods in Sweden." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-25950.
Full textAbstract:
During the last few decades the interest and demand for both healthy food and different beverages has increased the interest for healthy food and it is expected to continue increasing in the future. A strong reason for this is the desire among more and more people to live healthy and long lives. Because of this, the recent industry of functional foods has become increasingly popular as marketers aim to sell food products that can benefit a consumer’s health beyond a healthy or organic food products ability. “A functional food is, or appears similar to, a conventional food. It is part of a standard diet and is consumed on a regular basis, in normal quantities. It has proven health benefits…beyond its basic nutritional functions.” (Doyon and Labrecque 2008 pp.1147) In order for marketers to make the right marketing actions, a better understanding of consumer behaviour and attitudes towards functional food is needed. Without this information marketers will not be able to create effective marketing campaigns for functional food products. Consumer attitudes towards functional foods were looked at in four different factors/dimensions, reward, necessity, confidence and safety, and then each factors impact on consumer willingness to consume was measured.Purpose - The purpose of the study was to investigate consumer’s attitudes on functional foods and their willingness to consume functional foods.Method/Approach - A questionnaire was developed from a previous study (Lähteenmäki and Urala 2007) on consumer attitudes and their willingness to consume functional foods, using a combination of convenience sampling and judgment sampling.Findings- The data confirmed the results from previous studies that consumer attitudes play a role in impacting consumer willingness to consume functional foods, but also that the results cannot be generalized on all functional food groups or types.Conclusions – Each functional food category should be approached in a different way, from a marketing or advertising point of view and when marketing each functional food product. Different aspects e.g. Reward, necessity, confidence and safety should be highlighted for each individual food category in the packaging or advertisement to give the marketing strategy an advantage to increase consumer willingness to use that product. The study was found to collaborate with the previous studies conducted by Lähteenmäki and Urala (2007).Key Words – Attitudes, Consumer attitudes, Functional foods, Consumer behaviour
4
Walker, David. "Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets." Thesis, Cranfield University, 1994. http://hdl.handle.net/1826/3381.
Full textAbstract:
An empirical study is reported which attempts to validate
two key theoretical consequences of consumer involvement:
differences in brand buying behaviour and differences in
the type of decision processing undertaken.
A literature review is provided which traces the history of
involvement and identifies a suitable contemporary
framework. Work on brand loyalty and attitude modelling is
also reviewed and suitable frameworks identified.
A pilot stage is reported which shows how involvement
measurement techniques can be adapted for use among
frequently purchased products. Results from reliability
testing and differences in the mean levels of involvement
for six grocery product categories are reported.
A main fieldwork phase is reported where a consumer panel
was operated for four months (n=191). Data on levels of
involvement, decision making and purchasing behaviour were
collected from the panel using surveys and diary sheets for
three product categories: newspapers, breakfast cereals and
paper kitchen towels.
The relationship between sources of involvement and buying
behaviour was analysed using LISREL. A model of
involvement is identified which suggests that brand
involvement is generated by the risks associated with
making a poor brand choice and the levels of pleasure
associated with the product field. For newspapers, the
modelling identifies a significant (but small) relationship
between involvement and devotion of purchasing to a limited
number of brands. This relationship was not significant in
the other two product fields. Further analysis identifies
four classifications of buying behaviour (habitual, loyal,
switchers, and variety seekers) which helps to explain why
the linear relationship is so weak.
A second analysis phase is reported which examines the
utility of the Extended Fishbein Model for each of the
three product categories. This analysis supports the
notion that decision processing is more extensive where the
level of product involvement is higher.
The theoretical and managerial implications of the findings
are discussed. Strengths and limitations of the research
design are reviewed.
5
Goode, Miranda R. "The effect of experiential analogies on consumer perceptions and attitudes." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/896.
Full textAbstract:
What does driving a sports car have to do with a first kiss, shopping in New York or purchasing a pair of designer shoes? These comparisons were used in a recent ad campaign for the Alfa Romeo Spider and are prime examples of an experiential analogy. The predominance of experiential analogies in recent advertisements suggests that they are persuasive. Yet understanding what comes to mind when consumers process these comparisons remains to be investigated. By drawing on analogy and consumption experience literatures, an important moderator of analogical persuasiveness is identified, preference for the base experience, and the influence of emotional knowledge transfer on consumer attitudes is explored.
Substantial focus has been devoted to understanding how consumers learn and are persuaded by functional analogies. Digital cameras have been compared to computer scanners, personal digital assistants to secretaries and off-line web readers to VCRs. These functional analogies differ substantially from experiential analogies where consumers are encouraged to compare two experiences. Three studies were conducted to investigate what contributes to the persuasive effect of an experiential analogy. Study 1 explored how base preference moderates the effect of emotional knowledge transfer on consumer attitudes. The findings suggest that an analogy is maximally persuasive for those who like the experience that an advertised product is compared to and cognitively associate a high number of emotions with the advertised product. In Study 2, a cognitive load manipulation was used to provide additional support for the effect of emotional knowledge transfer and base preference on consumer attitudes. Study 3 explored another important moderator, emotional soundness, specific to the persuasiveness of an experiential analogy. The findings from Study 3 further replicated the effect of base preference and emotional knowledge transfer on consumer attitudes and demonstrate that there needs to be sufficient underlying similarities in order for one to infer that the comparison experience and the advertised target product would have emotions in common with one another. The role of affect in the processing of an experiential analogy was also investigated.
6
Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.
Full textAbstract:
Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.
7
Hanel, Vanessa K., and University of Lethbridge Faculty of Management. "Socially conscious consumer behaviour : the role of ethical self-identity in the use of mental accounting / Vanessa K. Hanel." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2010, 2010. http://hdl.handle.net/10133/2598.
Full textAbstract:
Consumers are becoming more socially conscious in their purchasing behaviours (Freestone & McGoldrick, 2008), and for some it is becoming a more salient aspect of buying criteria (Memery et al., 2005). Individuals‟ conceptions of themselves can influence behaviour (Aquino et al., 2009). An on-line experiment demonstrated the importance of consumers' ethical self-identity (ESI) in the mental processing of socially conscious consumer decisions. Findings reveal not only how individuals process decisions, but how they react to external stimuli. This study categorizes consumers into three levels of ESI, and shows differences and similarities between them. Individuals who feel an ethical orientation is part of their core self-identity were more inclined to mentally consult upon their previous behaviours when considering their current choice. Additional findings indicate that an assimilation effect took place; priming the environment led to more environmental purchase intentions (Herr, 1989). This study provides important insight into socially conscious consumer behaviour.viii, 102 leaves ; 29 cm
8
Pagla, Maria. "The impact of brand attitudes and social agents on young consumer behaviour." Thesis, Middlesex University, 2011. http://eprints.mdx.ac.uk/8326/.
Full textAbstract:
Brand promotion among young children continues to be a marketing area which raises key concerns amongst marketers and in the wider society. Key prior literature has focused extensively on the relation between age and children‟s brand recognition and recall. A number of studies have mainly investigated the influence of the media and the association between advertising messages and young consumers' behaviour. Far fewer studies have studied brand attitudes and social agents, such as peers and family members, as possible influencers of consumer behaviour. A review of literature about children's consumer abilities reveals that brand attitude is considered important when investigating behaviour. Furthermore, literature on child consumer socialisation reveals, that more factors exist which are believed to influence children's attitudes and behaviour to brands. Personal attributes such as age, gender and cultural background as well as influences within the family (particularly parents and siblings) and influences outside the family (mainly peers and media) should be investigated. The thesis aims to identify factors influencing children‟s behaviour and attitudes towards brands. Important questions are: the way personal attributes and social agents influence young consumers' attitudes and behaviour; and the degree to which attitudes influence children's behaviour for branded items. Children aged between 6 and 12 from a number of schools in Cyprus participated in the study. Different methods were incorporated to answer the research questions. An exploratory questionnaire, a large scale questionnaire and semi structured interviews were the main tools used. Ethical considerations were given high priority in the research design and a number of authorities were consulted for ethical permission. The findings of the thesis indicate that family, peer pressure, and media influence young consumers' brand attitudes. In addition, children's consumer behaviour for branded products is influenced by peer pressure and is an outcome of their own brand attitudes. Nevertheless, personal attributes did not appear to be significantly related with brand attitudes and behaviour; while TV advertisements were negatively related with children's brand requests and purchases.
9
Antonova, Alexandra, and Josefin Ceder. "The Placebo Effect of Eco-Labelling on Consumer Attitudes : An Explanatory Study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44519.
Full textAbstract:
Recently the question of eco-labelling has become increasingly important, especially when used as a green marketing tool. Surprisingly, the marketing placebo effect of eco-labelling and the influence it has on the performance of a product has received little attention. The purpose of this study is to explain the placebo effect of eco-labelling on consumer attitudes. Fishbein’s model of attitudes is implemented whereby a focus group is used as a basis to create a questionnaire and a tasting experiment. The findings of the study provide an explanation and evidence of the placebo effect of eco-labelling. The product with an environmental label is perceived as tastier, healthier and of higher quality than the same product without ecological label.
10
Stafford, Smith Betty 1935. "An investigation of consumer knowledge, attitudes and behaviour of Quebec English public CEGEP students as a basis for consumer education curriculum development /." Thesis, McGill University, 1987. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=72082.
Full textAbstract:
The consumer knowledge, attitudes and behaviour of a probability sample of English public CEGEP (Grades XII and XIII) students in the province of Quebec are investigated to provide a basis for the development of consumer education curricula. Results indicate that consumer knowledge and/or self assessment is low in the area of personal finances, credit usage and consumer protection. Language and sex are significantly associated with consumer knowledge scores; lower scores are more likely if a language other than French or English was spoken in the childhood home, and if the student is female. Previous courses taken with consumer related content significantly improved consumer knowledge scores. Respondents are aware of their level of consumer knowledge based on self assessment and knowledge scores obtained. Generally, respondents judge school and the family as the most useful sources of consumer knowledge; the contribution of the family is not valued highly by respondents who spoke a language other than French or English at home. Support for courses in consumer education is almost unanimous.
11
Rose, Janelle. "Predicting mature consumers' attitudes towards use of self-service technologies in the financial services context." University of Southern Queensland, Faculty of Sciences, 2007. http://eprints.usq.edu.au/archive/00003554/.
Full textAbstract:
[Abstract]: The combination of increased numbers of ageing consumers, decreased access to personal services, and reluctance to use self-service technologies (SSTs) among some mature consumers highlighted the need to identify the factors that influence the use of these technologies. In the Australian context, research investigating mature consumers is an emerging area with limited knowledge relating to their use of SSTs.Through extending the original technology acceptance model (TAM), a well-established model from the information technology domain, this thesis incorporated six external variables into the model and investigated the use of SSTs among mature consumers in the financial services context. The thesis also examined the moderating effects of demographic characteristics on the relationships within the extended TAM (ETAM).Using cross sectional data from a sample of 208 mature consumers in Study 1, the original TAM and ETAM were tested. Based on these findings, improvements were made for Study 2, where the modified models were tested on data from a national sample of 2,253 mature consumers. Path analysis indicated that self-efficacy, technology discomfort, perceived risk and personal contact made a significant unique contribution to predicting attitude and behaviour over and above the two belief variables in TAM, perceived usefulness and perceived ease of use. The four variables in the ETAM were significant predictors of perceived usefulness and perceived ease of use. Results also suggested that age and education act as moderating variables in this model. These findings can serve as a basis for designing educational and communication strategies to foster greater use of SSTs in the financial context among mature consumers.A second aim of this thesis was to explore usage patterns of self-service banking technologies (SSBTs) among different segments of the mature consumer market in Australia. The diversity of the mature consumer market was reflected through establishing three behavioural segments, namely non-users, low users and medium-to-high users of SSBTs, providing a deeper understanding of mature consumers’ knowledge and patterns of behaviour towards using these technologies and personal services in the financial context.The findings contributed to the understanding of mature consumers’ behaviour towards SSBTs for academics, financial practice and policy formation by government and not-for-profit senior organisations responsible for improving financial literacy and productive ageing among mature consumers.
12
Jahnstedt, Johanna, and Ellinor Widén. "Fair or Fake? : Consumers’ Attitudes Towards Sustainability Information in the Footwear Industry." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12714.
Full textAbstract:
This study focuses on sustainability information and consumers’ attitude and perception of sustainability information in the footwear industry. Sustainability has become increasingly important in the fashion industry; thus, the footwear industry has not reached the same level of interest and attention. In addition, companies do not know how to communicate sustainability and sustainability information and therefore, green marketing has evolved as an opportunity for companies to communicate sustainability. However, the downside of green marketing is that it can be perceived as untrustworthy and mistaken for greenwashing. Therefore, the purpose of this paper is to understand consumers’ attitude and perception of sustainability and sustainability information in the footwear industry. To reach a suitable customer segment, a collaboration with Vagabond Shoemakers was initiated. This enabled the data collection to be held in the Vagabond Store in Gothenburg via a selfcompletion questionnaire. The data was analysed quantitatively via regression analysis in IBM SPSS Statistics. The regression analysis shows several significant correlations between dependent and independent variables such as the consumers’ attitude towards sustainability in general and their attitude towards sustainability information in the footwear industry. The result proves that the consumers are interested in receiving sustainability information when purchasing footwear. However, the consumers do not believe they receive enough sustainability information in either brick-and-mortar retail stores or online. Despite that the consumers of this study tend to believe that sustainability information in general is trustworthy, they do not believe that sustainability information in the footwear industry is trustworthy. This is unfortunate as the consumers of this study show interest in and value sustainability information and believe it is an important aspect when purchasing footwear. The result of this study contributes to anunderstanding of consumers’ perception and attitude towards sustainability information in thefootwear industry. This can be a foundation for developing green marketing strategies that companies can utilise so as to educate and inform consumers about sustainability and sustainable development. By utilising green marketing as a communication tool, companies have the possibility to affect consumers’ attitude, intention and behaviour towards sustainable consumption.
13
Umberson, Kirsten Kinley Tammy. "Environmentally-friendly purchase intentions debunking the misconception behind apathetic consumer attitudes /." [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-9728.
Full text
14
HABTE, SELASSIE SARA. "Behaviours and attitudes towards a sustainable consumption of fashion." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20673.
Full textAbstract:
In the western society over consumption is common, as the market is saturated. Consumers have to adjust to the consumption society and follow new trends. The consequence of consumption is a topic that has been discussed more lately. Organisations, companies as wellas consumers are starting to understand the importance of this issue and more eco-friendly materials and products are becoming available. Over consumption is however still a big problem that many people are not aware of. Consumers in the western society tends to buy and own a lot more than is needed, and are offered clothes to very low prices. Workers in the developing countries and the environment have to pay a high price to satisfy the needs of people in the west. When consumers come to buying decisions they many times act against their own cognizance. This happens when consumers become aware of something. The question is how consumers act in this situation and deal with the dissonance. The purpose of the report was to get a deeper understanding about how consumers behave and what causes their decisions. Two focus group interviews where made, which has given deeper understandings about what attitude, behaviour and knowledge western consumers have and the relation between these factors. The question is, if consumers are willing to sacrifice theirown personal needs in order to protect the environment and improve the conditions of workers.The results showed that when the respondents become aware of the consequences of consumption, they often do not reflect over their purchases. They ignore it or find ways to make their purchase acceptable. Furthermore, the respondents have a good attitude towards choosing better alternatives and reflecting more over the purchases they make. However, the respondents believed that the personal needs such as looking good, following trends, getting admiration from others, are many times prioritised over being considerate about theenvironment and other people. A person’s living situation also affects how he/she consumes and therefore this is important to consider. The conclusion is that, more knowledge is necessary to influence consumers and it will also make them aware that their actions have consequences. Through discussions more knowledge can be gained concerning the subject. Consumers need to know why they should choose an ecologic product over a regular one and how they can contribute. More information is also needed and companies have to inform about the alternatives and make such products more available.Program: Magisterutbildning i Fashion Management
15
Tate, Kelly. "Influencing green consumer choice through environmental goal activation." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/influencing-green-consumer-choice-through-environmental-goal-activation(0cc2e7b3-279b-4305-800a-996e32b5e019).html.
Full textAbstract:
Today the world faces some of the most unprecedented environmental challenges ever seen. Many of these challenges are driven by human behaviour. Subsequently, solutions involving human behavioural change are essential to mitigate the environmental threats faced. Although many people express concern about environmental issues and report intentions to engage in pro-environmental activities, often these two factors do not align with behaviour. One possibility for this discrepancy is that environmental goals are not always salient during decision-making contexts. Based on theories which propose that goals can be automatically activated, this thesis aims to investigate whether environmental goals can be automatically activated to produce pro-environmental goal consistent behaviour. It also aims to explore some of the psychological mechanisms involved in the pursuit of environmental goals. These aims are explored across five quantitative experiments which form the three empirical chapters of this thesis. The first empirical chapter comprises three experiments which examine whether environmental goal priming influences environmental behaviour and whether goal pursuit is driven by changes in the automatic evaluation of goal relevant objects. The second empirical chapter investigates whether environmental goal priming enhances attention to environmental product labelling. Lastly, the third empirical chapter explores the efficacy of behavioural feedback as a tool to enhance environmental behaviour. The findings from this thesis reveal that environmental goals can be automatically activated and that this can lead to behaviour consisted with the primed goal. Environmental goals also exhibit features typical of goal pursuit, such as persistence over time. This thesis also provides evidence that environmental labelling is partly goal-dependent, as participants who report stronger motivation to protect the environment devote greater eye gaze towards environmental labelling. Finally, this thesis provides evidence that negative feedback is an effective tool in promoting compensatory environmental behaviour. A key conclusion of this research is that while environmental goals are important, to be effective in promoting pro-environmental behaviour they must be salient during decision-making. Techniques which focus on activating environmental goals may therefore be an important tool to facilitate more sustainable consumer behaviour.
16
Ivan, Catalin, and Alexander Penev. "Chinese Consumer Attitudes towards the Electric Vehicle." Thesis, Linköpings universitet, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-70792.
Full textAbstract:
The aim of this study is to find coherence between the theory of consumers‟ attitudes and the challenge of product acceptance. The relationship between consumer attitudes and product acceptance will be explored using the example of the Electric Vehicle (EV), an innovative and much debated product, in China. This study will analyze the attitudes of the Chinese consumers toward the EV and how these attitudes might affect the acceptance of this particular product. The reason China was chosen as the target market was because that country seems to be a non-researched area. 1 This study will shed some light on the mentioned concepts and offer findings from the Asian continent. These findings will be crucially important for the academic world, as they will be a solid base for future research. More importantly, this research can be used by marketers for their strategies in regards to EV sales in China.
17
Apell, Karlsson Jennifer, Moa Gustafsson, and Rikard Rasmusson. "Consumers' Response to Irresponsible Corporate Behaviour : A Study of the Swedish Consumers' Attitude and Behaviour." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26693.
Full textAbstract:
How companies in the apparel industry produce their products is receiving increasingly more attention, both in the society and marketplace, as well as by consumers. Despite the increasing amount of corporate scandals and corporate irresponsibility within the apparel industry, the previous research conducted within this field has mainly focused on how positive CSR affects consumers. This thesis aims to investigate how Swedish consumers’ attitude and behaviour are affected by negative CSR in the apparel industry. In order to fulfil the purpose of this thesis, a mix of quantitative and qualitative research was used to conduct an abductive study. The data was gathered through a survey posted on social media and by performing semi-structured interviews with participants consisting of Swedish consumers. The authors of this thesis have identified that Swedish consumer’s attitude is affected by negative CSR performed by apparel companies. However, the change in consumer attitude did not necessarily transfer into a change in behaviour, which generates an attitude-behaviour gap. The key barriers identified contributing to this gap are Swedish consumers’ lack of knowledge, and that they generally value personal needs and wants such as price, quality, and style greater than social responsibility.
18
Henning, Olof, and Samuel Karlsson. "Environmental attitudes and how they affect purchase intentions of environmentally friendly automobiles : An emperical study on Chinese students at Jönköping University." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16083.
Full textAbstract:
Consumers today are becoming more aware of how their behavior and use of resources affect the environment. It is becoming increasingly important for companies to understand consumer’s attitudes in order to predict their behavior. Extensive research has been conducted on the attitude-behavioral relationship in various fields of study. However, no research has been made on the attitude towards environmentally friendly automobiles and how it affects purchase intentions. Our research has been made in collaboration with Volvo Car Corporation, which in 2010 was acquired by Geely Automobile. The acquisition meant that an opportunity presented itself on the Chinese market, which today is the largest automobile market in the world. The thesis will focus on young Chinese consumer’s attitude toward the environment and how this may affect their purchase intentions towards environmentally friendly automobiles. The basis for our reasoning is that the factors environmental values, environmental knowledge and responsibility feelings make up an individual’s environmental attitude. The purpose of this thesis is to investigate how environmental values, environmental knowledge and responsibility feelings affect purchase intentions towards environmentally friendly automobiles among young Chinese consumers. We have used a quantitative approach in our collection of empirical data. With the help of a web-based self-completions survey we managed to send out the questionnaire to all Chinese students studying at Jönköping University and received a high response rate of 65%. We based the design of the survey on a model from Kaiser, Ranney, Hartig and Bowler (1999). The major findings from our research conclude that the used model does not substantially explain purchase intentions of environmentally friendly automobiles. Our research suggests that the factors environmental knowledge and responsibility feelings are not significant when predicting intentions to purchase environmentally friendly automobiles. However, the factor environmental values proved to be strongly correlated when predicting intentions to purchase environmentally friendly automobiles.
19
Caramba-Coker, Fiona O. S. "Consumer attitudes and behavioral intention towards self-service kiosks in hotels a cultural perspective /." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 98 p, 2009. http://proquest.umi.com/pqdweb?did=1889090331&sid=5&Fmt=2&clientId=8331&RQT=309&VName=PQD.
Full text
20
Yoon, Miri. "An experimental study of consumer's attitudes toward the Web cross-cultural analysis of cultural values and online consumer behavior /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4953.
Full textAbstract:
Thesis (M.S.)--University of Missouri-Columbia, 2007.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on November 9, 2007) Includes bibliographical references.
21
Nakirulu, Esther. "Bark cloth : Swedish consumer attitudes towards sustainable fabrics." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8297.
Full textAbstract:
The fashion industry is faced with a challenge of the world’s population today and it is therefore looking for other alternatives of dressing up the entire population since cotton is at its extinction. This study introduces an African crafted sustainable textile fabric called Bark cloth. The research includes the details of the fabric, the production process and what the fabric can be used for in order to give the reader a deeper understanding of the fabric and why it is interesting to be added on the Swedish market. A qualitative methodology is used and that is to say; interviews have been conducted as well as empirical data review which is used as basis on both primary and secondary data hence this helped in providing valid information for this study. The study findings and results are greatly based on the field study the author made recently in Uganda to broaden this project and the study is also be based on the information was be gathered from the other empirical sources such as interviews and the literature. The study scope outcomes will be applicable to the fashion council that that is seeking help in finding out how cotton can be substituted and it will also be very useful at the Swedish School of Textiles and the Textile museum in Boras.
22
Tandhansakul, Montira, and Nuttawat Preechavibul. "A research of consumer attitudes to fruit snacks : A study of Thai consumers’ attitudes toward vacuum fried crispy fruits." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12566.
Full textAbstract:
Title: A research of consumer attitudes to fruit snacks : A study of Thai consumers‟ attitudes toward vacuum fried crispy fruits Problem : How should Thai snack companies create their appropriate marketing planning of vacuum fried crispy fruits for satisfying Thai target consumer? Purpose: To investigate the Thai consumers‟ attitudes towards the vacuum fried crispy fruits that will be beneficial in creating the appropriate marketing planning as well as to recommend the potential marketing mix of this product to Thai snack companies Method: The research technique used in this study is mainly based on the quantitative method. By mailing the 400 surveys to the Thai respondents in Bangkok, the data will be collected and evaluated by using the statistic software program as well as using the secondary data to be a supportive source in this research. Moreover, there are marketing theories used in analyzing the data in this research in order to be more academic and reliable. Conclusion: The most influence attitude factor that motivates the Thai consumers to purchase this product is the sales promotion, in particular the samples promotion. While their attitudes to the terms of nutritional content and product quality are positive that can influence them to make a decision to purchase this product easier. Keywords: Snack fruits, Product Development, Consumer Behavior, Product Quality and Nutritional Content
23
Du, Toit Ben-Johann. "The effects of eco-labelling on consumer behaviour in the non-foods fast-moving consumer goods category : a study of South African consumers." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85161.
Full textAbstract:
Thesis (MBA)--Stellenbosch University, 2011.A global increase in environmental awareness and concern about issues such as climate change, resource depletion and higher levels of pollution are having a greater influence on the purchasing decisions and product selection of consumers. In a response to this trend and growing demand for eco-friendly products, manufacturers introduced goods suggested to have a less harmful impact on the environment. A growing number of environmental logos and unsupported claims caused consumer scepticism and created a need for certified environmental logos, which led to the introduction of eco-labels. To date, South Africa does not have a certified eco-label in the fast-moving consumer goods (FMCG) non-food category. The application of eco-labels on products would allow South African consumers to identify eco-friendly options and incentivise producers to develop goods that are less harmful to the environment. In order to establish the requirements for a successful eco-labelling scheme, a literature review was conducted. Based on the findings, a consumer survey was carried out to determine whether there is a demand for eco-labelled goods in South Africa and whether an eco-labelling project will have a significant effect on consumer behaviour in the FMCG non-food category. Statistical analysis of the data revealed that consumers are concerned about the environment and that they will support eco-friendly goods, if the quality and performance are as good as regular products. The survey, however, revealed that consumers are of the opinion that eco-friendly products are not as effective as regular products. The analysis also found that consumers are price sensitive and not willing to pay a large premium for eco-friendly attributes. These are the two main obstacles hindering South African consumers to move to more sustainable consumption patterns. In the survey, consumers also indicated a need for an independent third party to verify environmental claims, manage eco-labels and audit producers to ensure that eco-friendly goods meet acceptable sustainability and quality standards.
24
Botic, Heidi, and Kuntola Choudhury. "Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43898.
Full textAbstract:
Background: Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. Due to globalization and progress in technology it makes it possible for retailers to use cheap resources and cheap manufacturing from third-world countries which makes this strategy profitable. In these third world countries the working conditions and wages are poor, and the workers are exposed to toxic chemicals used in the fabrics. These toxic chemicals also affect the environment negatively by polluting the oceans and the earth. It also contributes to the overconsumption due to the rapid change in trends and their short life cycle. Purpose: The purpose is to understand how Swedish Generation Y consumers behave towards fast fashion and their attitudes toward this. Method: This study has used a qualitative approach, so the data was gathered through 12 interviews. All the participants were of Generation Y, age 17-37. The interviews were semi-structured with open-ended questions. A method of purposive sampling was used meaning that the participants were chosen by the judgement of the authors. Furthermore, the thesis is a case study where the case is the fast fashion industry. Findings: The results show that there is an existing link between attitudes and behaviour where several factors affect this. For this particular generation, style and price were two important factors linked to behaviour. Social media and other social surroundings, such as family and friends, also affect their consumption pattern. The findings also show that Generation Y view sustainability as something important, however regarding fast fashion something else is indicated.
25
Dodd, Melissa D. "Corporate social responsibility and consumer purchase intention." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/647.
Full text
26
Gronfula, Auhud Ghazi M. "The linkage between CSR beliefs and ethical behaviour and its influences on consumer attitudes towards the retail sector in the UK." Thesis, Brunel University, 2018. http://bura.brunel.ac.uk/handle/2438/16438.
Full textAbstract:
The relationship between corporate social responsibility (CSR) and consumer attitudes has been investigated in previous research; however, empirically there is no studies deliberate the role of consumer ethics in order to achieve the CSR, that is, to achieve greater CSR, there is a need to be accompanied with consumer ethics. Therefore, the emergence of consumer ethical behaviour has brought a new perspective to determining the influences of CSR on consumer attitudes. Based on The Theory of Planned Behaviour and Vitell-Hunt theory, this study aims to examine the link between CSR and consumer ethical behaviour, and its influences on consumer attitudes. In order to address the aim, this study explores the relationship between CSR from the philanthropic perspective, and consumers' ethical behaviour. It also determines the extent to which CSR affects brand trust and consumer affective behavioural attitudes. Finally, it examines the role of consumers' ethical behaviour in influencing consumers' attitudes alongside CSR. To address these objectives, this study adopted positivism research philosophy, using a quantitative survey method. The data were collected from consumers who make purchases from the retail sector in the UK. A self-administered questionnaire was developed based on the previous literature. Then, 500 questionnaires were distributed, of which 350 were completed and used for the final analysis. Multivariate analysis was employed, with the questionnaires analysed using a covariance-based structural equation modelling (SEM) approach. The findings reveal that as hypothesized, CSR 'philanthropy' is significantly associated with consumer ethical behaviour; however, this study reveals a negative relationship between them. This study also hypothesized that philanthropic retailers have an influence on (a) consumer affective attitudes and (b) consumer behavioural attitudes. This study does not support the hypothesized relationship between philanthropy and (a) consumer affective attitudes or (b) consumer behavioural attitudes. However, the study identifies a positive relationship between philanthropy and brand trust. Consumers' ethical behaviour is not statistically significantly related to brand trust or consumer affective attitudes. However, the relationship between consumer ethical behaviour and consumer behavioural attitudes is found to be statistically significant. Moreover, the study demonstrates a positive relationship between brand trust and consumer behavioural attitudes, and that consumer affective attitudes mediate this relationship. This study offers a number of theoretical contributions to the literature on CSR and consumer ethics. First, the important contribution lies in the attempt to explore the relationship between CSR and consumers' ethical behaviour. This study unexpectedly, discovers the negative relationship between CSR and consumers' ethical behaviour. The possible explanation is that when consumers perceive the company to behave philanthropically, they are less likely to evaluate themselves as ethical because they may attribute their ethical behaviour to the company's perceived philanthropic behaviours. This study further highlights the positive relationship between consumers' ethical behaviour and their behavioural attitude. The second contribution lies in the relationship between CSR and consumers' responses. In line with previous studies (e.g. Willmott 2003; Hustvedt 2014; Singh et al. 2012), this study concurs that CSR positively affects consumers' brand trust. However, the relationship between CSR and consumers' attitudes is not statistically significant. Instead, this study highlights the important role of brand trust; that is, based on this finding, brand trust is the key driver of both consumers' affective and behaviour attitudes. Third, this study discovers the partially mediating role of consumers' affective attitude on the link between brand trust and behavioural attitude; which seems to be an essential sub-process regulating the effect of brand trust on consumer behavioural attitudes. This study also has practical implications. Firstly, retailers are recommended to effectively communicate their philanthropic activities to consumers in order to enhance their brand trust. It is particularly important that they also aim at influencing consumers' trust in their brand because it is the brand trust that would positively affect their purchasing decision. The final recommendation is that management should focus their CSR communication on the ethical consumer segment because ethical consumers show strong intention to purchase from a socially responsible company.
27
Landeck, Michael. "Toward a Theory of Consumer Attitudes Regarding Products of Foreign Origin: a Multiattitude Expectancy-Value Approach." Thesis, North Texas State University, 1988. https://digital.library.unt.edu/ark:/67531/metadc332355/.
Full textAbstract:
This dissertation focuses generally on consumer behavior, and particularly on consumer attitudes toward products of foreign origin for the purpose of developing a theory that will assist in explaining and predicting this phenomenon. Existing research in the area of country of origin effects upon consumer attitudes toward foreign-made products demonstrates significant methodological limitations such as single cue approaches., The major objective of this dissertation is to contribute to the development of a theory based upon the expectancy-value attitude concept to better explain and predict consumer attitudes toward products of foreign origin. To achieve this objective, the research attempts to overcome the limitations identified in attitude research and specific methodological deficiencies in research focusing on attitudes toward products of foreign origin by: 1. utilizing the expectancy-value approach; 2. basing operationalization of the attitude concepts on Likert-like scales and subjective conditional probabilities; 3. measuring the operationalized attitudes both directly and indirectly via beliefs and evaluations; 4. simultaneously including multiple extrinsic cues; 5. including pictorial cues in the questionnaire; and 6. performing and reporting validity and reliability tests. The general model developed in this research, representing the theory of attitudes toward products of foreign origin is the Foreign Product Attitude Model (FPAM). This dissertation will concentrate on an extracted part of the total model, namely the relationships between the informational stimuli cues and the attitudinal response. The informational extrinsic informational cues include the country of origin, the brand name, the store image and an involvement covariate. By concentrating on the above relationships it is hoped that this study will contribute to a better understanding of the direct effects of the informational stimuli upon the attitude toward a product of foreign origin. The country of origin effect and the other extrinsic cues (brand name and store image) were found to have significant effects on consumer attitudes toward products, explaining almost 20 percent of the total variance.
28
Rigollet, Daníel Ýmir, and Hannah Kumlin. "Consumer Attitudes towards Push Notifications : As a Marketing Tool to Trigger Impulse Buying Behaviour in Smartphone Users." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43622.
Full textAbstract:
This thesis takes the reader on an exploratory journey into the development of impulse purchasing behaviour stemming from the increased usage of web-connected smartphones. At an unprecedented rate, consumers are able to access businesses online, twenty-four hours a day, seven days a week, at their own convenience, without restrictions other than a connection to the World Wide Web. This mobile phenomenon has effectively pushed the commercial market to new boundaries and simultaneously created new possibilities for retailers to reach out to consumers by providing seamless and innovative marketing solutions on portable devices to a fast-growing market segment. This emergent technology and the trends it brings with it, demands special attention to the analysis of consumer behaviourism. As of date, academia has put relatively little emphasis on the evolution of impulse purchasing behaviour as a product of smartphone usage. In this paper, the authors investigate the attitude of local consumers towards so-called ‘push notifications’, whose purpose is to stimulate an impulsive behaviour in the smartphone user. The results of this study show that multiple factors in relation to push notifications on smartphones play an important part in shaping the attitude of consumers and furthermore can elicit impulse buying behaviour. These factors often bridge each other and are at times mutually dependent.
29
Wood, Rachel. "Consumer sexualities : women and sex shopping." Thesis, University of Sussex, 2015. http://sro.sussex.ac.uk/id/eprint/58504/.
Full textAbstract:
The thesis investigates contemporary sexual cultures through the lens of British women's experiences of buying and using sexual commodities. Sexual consumer culture offers women a comprehensive programme of what Foucault calls ‘technologies of the self': a language, set of knowledge, and field of expertise through which the sexual self learns to articulate itself in order to become intelligible. Consuming and using sexual products to achieve ‘better' sex and construct a knowledgeable and ‘confident' sexual identity form a key part of the neoliberal project of the sexual self. Sex shopping culture reproduces a ‘postfeminist sensibility' (Gill, 2007), representing a ‘double entanglement' (McRobbie, 2009) with feminism by inciting and requiring women to construct and perform their sexualities through a narrow depoliticised discourse of sexual ‘choice', ‘empowerment', and consumerism. The thesis draws upon data from 22 one-to-one semi-structured interviews and 7 accompanied shopping trips to sex shops. A central contention of the analysis is that women use a diverse range of discursive, embodied and everyday strategies in order to ‘make do' with the kinds of femininity and female sexuality that sex shop culture represents (de Certeau, 1998). The thesis investigates three key spheres of social and everyday life at which sexual consumer culture is negotiated: spaces (the location, layout and experience of sex shops); bodies (the forms of bodily ‘becoming' offered by wearing lingerie in sexual contexts); and objects (using sex toys and the enabling and disabling of possibilities for sexual pleasures and practices). Each section demonstrates the constraints, anxieties and potential pleasures of constructing sexual identities in and through neoliberal and postfeminist consumer culture, whilst at the same time exploring the potential for contradiction, negotiation and resistance evidenced in the multiple ways in which women take up the sexual identities and practices offered by sex shopping.
30
Foster, Lisa B. "Effects of Video Game Streaming on Consumer Attitudes and Behaviors." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etd/3041.
Full textAbstract:
Video game streaming has introduced to consumers a new method of creating branded content. Popular streaming platforms receive millions of broadcasters and viewers every month, and the current examines the influence of this type user-generated content on consumer attitudes and behaviors. The goal of this study is to understand how video game streams function as a marketing tool. To investigate this, a quantitative survey was designed and measured participants’ video gaming habits and their perceptions of credibility, usefulness of content, group identification, and purchase intention. Heavier gaming habits were found to be positively related to perceived credibility in a user-generated stream condition. Group identification and stream familiarity were found to be positively related to perceived credibility. These findings hold implications for using video game streams as a marketing tool, as heavier gamers were found perceive user-generated streams as a credible source of information.
31
Li, Connie. "The effects of self-relevance of the comparison dimensions and social comparison orientation on consumers' purchase behavior." HKBU Institutional Repository, 2010. https://repository.hkbu.edu.hk/etd_ra/1167.
Full text
32
SALMI, MILLA. "Social or environmental labelling- Consumers’ knowledge, attitudes and preferences." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18012.
Full textAbstract:
Social or environmental labelling- Consumers’ knowledge, attitudes and preferencesEngelska nyckelord: labelling, social or environmental labelling, eco-labelling, sustainability, transparency, fashion consumer, visual/verbal communication, consumer buying behaviour, green consumerism.Sammanfattning på engelska: In the recent years the Swedish fashion retailers have increased their range of various social or environmental labels on their garments which in return has created confusion amongst the fashion consumers. Currently, there are approximately fourteen different third-party labelling standards in Sweden and a diverse range of self-controlled labelling standards. The reason for this increase can partly be explained by the increasing pressure from various actors to act more sustainably and ethically, and companies having realized a competitive advantage by adopting sustainable strategies. This study provides a preliminary exploration into the types of social and environmental labels that are available on the Swedish market and consumers’ knowledge, attitudes and preferences regarding these labels. Based on two focus group discussions held at two different occasions, respondents indicated that environmental labelling of clothing could influence their purchase decision positively if product related attributes (design and quality) have the same standard as non-sustainable clothing. Although consumers’ knowledge about the social or environmental labels is relatively low, they have an increased interest to learn more about the various labels and the potential environmental impact the fashion industry may cause. However, the growing involvement of taking social or environmental issues into consideration does not always lead to consumers actually purchasing eco-friendlier clothes, and thus these two “identities” are not yet compatible with each other.Additionally, consumers respond differently to positive and negative labelling, where negative labelling seems to have a stronger effect on their feelings and may influence their purchase decision. When it comes to the design of the label, visual and verbal communications are additives and a label should also have a numerical rating system, which states how sustainable a garment is in comparison to other garments. Furthermore, the logo should be more coherent with the fashion industry in terms of colours and illustrations. Moreover, consumers think that there is a lack of information at the point of purchase regarding the social and environmental labels and this should be addressed with either QR-code or by providing a simple brochure.Program: Textilt management, fashion management
33
Hammes, Janine. "Behavior of Swedes towards Milk Substitute Products." Thesis, Högskolan Väst, Avd för företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-8144.
Full textAbstract:
These days, milk substitute products are getting more popular and exist together with milk on the market. These substitute products are appreciated by consumers due to animal welfare, environmental or health related reasons. The purpose of the investigation was to make assumptions about the future situation of farmers and which demographic, personal, sociological, cultural and psychological determinants have an impact on Swedish consumers purchasing substitute products. The proposed methodology to reveal the impact of those factors was a qualitative research. Ten semi-structured interviews with residents of Västra Götaland, aimed to gain a deeper and better understanding of the reasons for consumption of milk substitute products, were conducted in total. The existing theory and scientific articles about demographic, personal, sociological, cultural and psychological determinants of consumer behavior, in terms of food choice and consumption, were used to create an interview guide and also to compare the collected primary data in the end. Participants were asked questions regarding their demography, lifestyle, awareness and perception of milk substitute products and other reasons for their consumption of milk substitutes. The findings revealed that demographic factors such as age and gender seemed to have an impact on the consumer behavior. Moreover, personal and psychological factors were revealed to have a significant impact on the consumption behavior. In particular lifestyle, perception, attitudes and motivations, knowledge and learning had a significant influence on Swedish consumers and their food consumption behavior. Regarding sociological factors it was discovered that friends had a significant influence on food consumption. Cultural determinants were also important to consider. However, they did not have a significant influence on the participants. The findings also revealed that health and animal welfare were the main reasons for changing the consumption. Interestingly, no participant started to consume these products due to environmental reasons in the beginning. The strong competition of milk and milk substitute products on the market is most likely to continue. The future situation for farmers will look different and might get more critical as milk consumption in Sweden could change. This small scale research does not make it possible to generalize the revealed findings. Nevertheless, this qualitative investigation provided the basis for future research in the field of consumer behavior towards substitute products.
34
Bovinder, Ylitalo Linnéa, and Gerdin Peter. "No Plastic Bags : The Influence of Different Factors on Consumer Attitudes towards an Environmental Initiative." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-24994.
Full textAbstract:
Environmental issues have within the recent years become a frequently debated matter and corporate social responsibility (CSR) has become a new determinant for consumers purchase decisions. As a consequence of this, ever more companies have begun to implement different CSR initiatives in order to take responsibility for the environment. The arguments differ among researchers whether it is actually profitable for companies to invest in CSR initiatives.
In this study we have based upon the functional theory of attitudes and identified different factors that are likely to affect consumer attitudes towards an environmental CSR initiative and formed a model for this. The model postulates four main factors that are likely to affect consumers attitudes towards an environmental initiative; which attitude a consumer holds towards the actual product (in this case the paper bags) in question, the extent to which a consumer considers environmental responsibility to be important, the extent to which a consumer considers environmental issues to be a threat to her-/himself and the amount of information a consumer receives about the initiative. To test our model we used a quantitative approach and investigated the consumer attitudes towards the initiative no plastic bags at the shopping centre Strömpilen, Umeå.
We found that consumers in general are very positive towards the initiative. We then looked closer into what parts of our model that had significant impact on consumer attitudes towards the concept. The Chi-Square tests showed that three of four parts in the model could be verified. These parts were; the consumer’s attitude towards the actual product (in this case the paper bag), how important environmental responsibility is to a consumer and to what extent a consumer sees environmental issues as a threat to her-/himself. The fourth part of the model; the amount of information a consumer has received could not be verified. Thus the model was modified and was in the end constituted by the three parts that had been statistically verified.
35
Umberson, Kirsten. "Environmentally-friendly purchase intentions: Debunking the misconception behind apathetic consumer attitudes." Thesis, University of North Texas, 2008. https://digital.library.unt.edu/ark:/67531/metadc9728/.
Full textAbstract:
By measuring intentions to purchase, this research gives insight into environmental attitudes, pressures to purchase environmentally friendly apparel, factors that inhibit environmentally friendly apparel purchasing, awareness of environmentally friendly apparel purchase options, and marketing insight into the eco-friendly consumer. The theory of planned behavior (TPB) was used to assess consumer purchasing intentions for environmentally friendly apparel. The TPB consists of a three-pronged measurement: individual attitudes, subjective norms, and perceived behavioral control. Individual attitudes were gauged on three dimensions which included environmental attitudes, demographic patterns, and environmentally friendly apparel purchase intentions. Subjective norms involve social pressure to engage in eco-friendly behavior, perceived individual environmental impact, and desire for uniqueness in dress. Finally, perceived behavioral control was studied through previous environmentally friendly apparel purchases, accessibility of environmentally friendly apparel purchase options, and cost of environmentally friendly apparel. The results revealed that individual environmental attitudes, social pressure to behave environmentally friendly, perceived individual environmental impact, desire for uniqueness in dress, past environmentally friendly apparel purchases, accessibility of environmentally friendly apparel purchase options, and cost of environmentally friendly apparel all have an impact on intentions to purchase environmentally friendly apparel. The variable with the strongest relationship to intentions was social pressure. A demographic profile of intent to purchase environmentally friendly apparel, however, was not possible with this sample. This indicates there is not specifically one type of person who purchases environmentally friendly apparel.
36
Wright, Gillian H. "Consumer Reaction to Food and Health. A longitudinal study of U. K. consumer behaviour and attitudes towards health, with particular reference to food purchasing and consumption habits, product quality, nutritional composition, ingredients and production methods." Thesis, University of Bradford, 1988. http://hdl.handle.net/10454/3907.
Full textAbstract:
Consumers have increasing choice in food products and within
the social environment of today's consumer, the factors of
demand are increasingly complex. Food is no longer simply a
primary necessity for survival, it is a leisure and family
activity, the participation in which, takes up a
considerable amount of time. Today, food is a social and a
political issue - something about which people have
opinions, be it food quality, healthiness, or the food
supply itself. It is also central to consumer's self-image.
There is a large sector of the economy which supplies
food demand, and this sector is itself now under
considerable scrutiny from the consumer.
This thesis examines consumer behaviour and attitudes
towards food, with particular reference to the health
aspects of food issues. It describes a programme of
qualitative and quantitative research - group
discussions, personal interviews and postal questionnaires.
The programme examines milk (particularly low fat milk) as a
diet and health case study; knowledge about food; attitudes
towards food; the food industry and related issues; shopping
behaviour and eating habits.
It is important to both the consumer and the supplier of
food, that consumer behaviour and attitudes are understood
as fully as possible. This research highlights the
misunderstandings between consumer and producer, emphasises
the mistrust of the consumer for the producer and concludes
with the need for communication between them. The thesis
discusses the background to diet and health as an issue,
describes the development of the current consumer
environment and gives a profile of today's consumer. It then
goes on to detail the research - two quantitative surveys,
each undertaken over two years and a series of group
discussions. The final section summarises the findings of
each individual piece of the programme as a whole for
various groups: food Oroducers; food manufacturers; food
retailers; advertisers; the media; health professionals; the
consumer; consumer organisations and government.
37
de, Klerk Marisa Janette. "The effect of consumers' personal values and attitudes towards appliance retailers' complaint handling on their complaint behaviour." Diss., University of Pretoria, 2016. http://hdl.handle.net/2263/60799.
Full textAbstract:
Consumer complaint behaviour research in transitional and emerging countries, including South Africa, is still in its infancy stage. The vast changes to the South African consumer landscape along with the socio-political changes and the multicultural population's ongoing cultural changes necessitate the monitoring of changes in personal values. However, very little research has been done in South Africa regarding consumers' personal values. The effect of personal values on complaint behaviour in a South African context has also not yet been explored.
As an extension of the social adaptation theory, several researchers have proposed a value-attitude-behaviour (VAB) hierarchy model (Homer & Kahle, 1988; Cai & Shannon, 2012) in order to explain the relationship between values and behaviour. The model proposes that causality flows from abstract values, through mid-range attitudes, to specific behaviours (Homer & Kahle, 1988; Hayley, Zinkiewicz & Hardiman, 2014); that is, values influence behaviour indirectly through attitudes. While the VAB model has been confirmed in a variety of consumer behaviour contexts, it has not yet been explored in a South African complaint behaviour context.
This study therefore used social adaptation theory and the VAB model as theoretical framework to determine the effect of consumers' personal values and attitudes towards appliance retailers' complaint handling on their consumer complaint behaviour in the South African context. In addition, the relationships between demographic variables and personal values and also between demographic variables and consumer complaint behaviour were explored.
A survey was administered to consumers who were dissatisfied with the performance of a major household appliance within a four-year memory recall period. Data was collected via a self-administered questionnaire measuring personal values with Kahle's (1983) List of Values (LOV) and attitudes toward appliance retailers' complaint handling, using an adapted version of Keng, Richmond and Han's (1995) "Attitudes toward businesses" scale. Convenience sampling and snowball sampling were employed in Tshwane, a major metropolitan area of South Africa, which generated 361 usable questionnaires.
Exploratory factor analysis revealed three value dimensions, namely (1) Harmony and Respect, (2) Hedonism and (3) Achievement. Results of the Pearson correlation analysis showed that higher valuing of any one of the three value dimensions lead to more negative attitudes towards appliance retailers' complaint handling. Furthermore, multinomial logistic regression analysis revealed that more negative attitudes towards appliance retailers' complaint handling lead to a decreased likelihood of engaging in public complaint behaviour. Moreover, ANOVA revealed relationships between specific personal value dimensions and gender, age and population group.
The study has implications for marketers, policy makers, appliance retailers and consumer protection organisations.Navorsing oor verbruikers se klagte-gedrag in opkomende lande, insluitend Suid-Afrika, is nie baie ver gevorder nie. Die omvattende veranderende Suid-Afrikaanse verbruikerslandskap, tesame met die volgehoue sosio-politieke veranderinge en die kulturele veranderinge in die multikulturele polulasie, noodsaak die monitering van veranderinge in verbruikers se waardes. Daar bestaan egter baie min navorsing in Suid-Afrika oor verbruikers se persoonlike waardes. Voorts is die effek van persoonlike waardes op klagte-gedrag nog nie in die Suid-Afrikaanse konteks ondersoek nie. Verskeie navorsers stel voor dat die waarde-houding-gedrag-hiërargiemodel, wat uit sosiale aanpassingsteorie spruit, gebruik moet word om die verhouding tussen waardes en gedrag te verstaan. Die model stel dat oorsaaklikheid vanaf abstrakte waardes, deur houdings, na spesifieke gedrag vloei (Homer & Kahle, 1988; Hayley et al., 2014). Dit wil sê, waardes beïnvloed gedrag indirek deur houdings. Terwyl die waarde-houding-gedrag-model in 'n verskeidenheid klagte-gedrag-kontekste bevestig is, is dit nog nie in 'n Suid-Afrikaanse klagte-gedrag-konteks ondersoek nie. Gevolglik is die sosiale aanpassingsteorie en die waarde-houding-gedrag-model as teoretiese raamwerk in hierdie studie toegepas om die effek van verbruikers se persoonlike waardes en houdings teenoor kleinhandelaars se klagte-hantering op hulle klagte-gedrag in die Suid-Afrikaanse konteks te bepaal. Die verwantskappe tussen verbruikers se demografiese veranderlikes en hulle persoonlike waardes, en tussen demografiese veranderlikes en klagte-gedrag is ook verken. 'n Opname is onder verbruikers wat ontevrede was met die werksverrigting van hulle groot huishoudelike toerusting oor 'n vier-jaar-herroepingstydperk gedoen. Data is deur 'n selfgeadministreerde vraelys ingesamel waarin persoonlike waardes met Kahle (1983) se List of Values (LOV) en houdings teenoor kleinhandelaars se klagte-hantering met 'n aangepaste weergawe van Keng et al. (1995) se "Houdings teenoor besighede"-skaal gemeet is. Geriefsteekproefneming en sneeubalsteekproefneming, wat 361 bruikbare vraelyste opgelewer het, is in Tswane, 'n groot metropolitaanse gebied in Suid-Afrika, onderneem. Verkennende faktoranalise het drie waardedimensies, naamlik (1) Harmonie en Respek, (2) Hedonisme en (3) Prestasie, opgelewer. Die Pearsonkorrelasie-analise se resultate toon dat 'n toename in belangrikheid in enige van die drie waardedimensies tot 'n meer negatiewe houding teenoor kleinhandelaars se klagte-hantering lei. Voorts dui die resultate van die multinomiese logistiese regressie-analise daarop dat 'n toename in verbruikers se negatiewe houding teenoor kleinhandelaars se klagte-hantering tot 'n afname lei in hul geneigdheid tot publieke klagte-gedrag. Die resultate van die ANOVA-analise toon verder dat daar verwantskappe tussen spesifieke persoonlike waardes en geslag, ouderdom en populasiegroep bestaan. Die studie het implikasies vir bemarkers, beleidmakers, kleinhandelaars en verbruikersbeskerming-organisasies.
Dissertation (MConsumer Science)--University of Pretoria, 2016.
Consumer Science
MConsumer Science
Unrestricted
38
Li, Jiahao, and Yujiao Zhang. "Chinese Consumers’ Attitudes toward Experiential Marketing ：The Case of IKEA." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10019.
Full textAbstract:
Currently, the experience economy, as a new form of economy is developing and following the service economy. The experiential marketing is the product of experience economy and it is increasingly used by more and more enterprises. A good way of carrying out experiential marketing improves consumers’ user experience when they do shopping. Nevertheless, there are some issues regarding the existing marketing strategy that need to be looked into.The purpose of this thesis is to try to find out Chinese consumers’ attitudes towards experiential marketing. IKEA, a Swedish furniture retailer, has a large number of stores in China and IKEA is widely known for its experiential marketing. It seems appropriate for a case study on the Chinese consumers’ attitudes toward experiential marketing.The case study method has been chosen for doing this research, and the research is conducted from a consumers’ perspective. This thesis first introduces the background of this kind of marketing strategy and explains the basic theory of it and then, analyzed according to IKEA’s actual situation of implementing experiential marketing. How IKEA applies experiential marketing mode and makes full use of its characteristics is studied, especially from Chinese consumers’ perspective. The analysis is based on Chinese consumers who belong to different age groups.
39
Wright, Gillian H. "Consumer reaction to food and health : a longitudinal study of U.K. consumer behaviour and attitudes towards health, with particular reference to food purchasing and consumption habits, product quality, nutritional composition, ingredients and production methods." Thesis, University of Bradford, 1988. http://hdl.handle.net/10454/3907.
Full textAbstract:
Consumers have increasing choice in food products and within the social environment of today's consumer, the factors of demand are increasingly complex. Food is no longer simply a primary necessity for survival, it is a leisure and family activity, the participation in which, takes up a considerable amount of time. Today, food is a social and a political issue - something about which people have opinions, be it food quality, healthiness, or the food supply itself. It is also central to consumer's self-image. There is a large sector of the economy which supplies food demand, and this sector is itself now under considerable scrutiny from the consumer. This thesis examines consumer behaviour and attitudes towards food, with particular reference to the health aspects of food issues. It describes a programme of qualitative and quantitative research - group discussions, personal interviews and postal questionnaires. The programme examines milk (particularly low fat milk) as a diet and health case study; knowledge about food; attitudes towards food; the food industry and related issues; shopping behaviour and eating habits. It is important to both the consumer and the supplier of food, that consumer behaviour and attitudes are understood as fully as possible. This research highlights the misunderstandings between consumer and producer, emphasises the mistrust of the consumer for the producer and concludes with the need for communication between them. The thesis discusses the background to diet and health as an issue, describes the development of the current consumer environment and gives a profile of today's consumer. It then goes on to detail the research - two quantitative surveys, each undertaken over two years and a series of group discussions. The final section summarises the findings of each individual piece of the programme as a whole for various groups: food Oroducers; food manufacturers; food retailers; advertisers; the media; health professionals; the consumer; consumer organisations and government.
40
Damanaki, Maria Zoi, and Michaela Kanaan. "E-commerce in Greece and Sweden: A cross-country investigation of consumer privacy attitudes and behaviours." Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44507.
Full textAbstract:
Purpose: The purpose of this study is to contribute with a cross-country approach to the research about consumers’ online privacy concerns by investigating Greek and Swedish consumers’ privacy attitudes and behaviours in the digital marketplace. Theoretical framework: The study’s theoretical framework is based on the Power-Responsibility Equilibrium Theory (PRE) perspective and three of Hoftsede’s cultural dimensions; uncertainty avoidance, power distance, and individualism. Methodology: The study has a deductive approach with a quantitative research method. The data was collected by a questionnaire in each country which resulted in 232 answers in total. The answers were then analyzed in Microsoft Excel 16.41, SPSS 26.0, and SmartPLS 3.3.3. Findings: Findings indicate that the impact of power-holders on consumer privacy concerns, privacy empowerment and trust is more prominent for Swedish than for Greek consumers. Moreover, the impacts of privacy concerns, privacy empowerment and trust on consumers’ power-balancing strategies are more substantial for Greek than for Swedish consumers. Implications: The study contributes to the marketing field and academics studying consumers’ behaviour as it adds a cross-cultural approach to the investigation of consumers’attitudes on e-commerce from a PRE theory perspective. Additionally, they can have practical implications for marketers and policymakers in the e-commerce sector as they can gain some insight into how essential corporate privacy responsibility and regulations are to gain the trust of consumers and decrease their privacy concerns. Limitations: Since the study covers Greek and Swedish consumers, it is limited to countries with similar characteristics. Moreover, the majority of the respondents were under 35 years old and their opinions contradicted, not allowing most of the effects to be statistically significant enough to be considered. Originality/Value: Consumer privacy attitudes and behaviours on e-commerce have not been studied from both a power-responsibility equilibrium and a cultural dimensions perspective. This study adds a cross-country approach by studying Greek and Swedish consumers, while at the same time combining two theoretical perspectives.
41
Guan, Xiaodong. "The links among the built environment, travel attitudes, and travel behavior : a household-based perspective." HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/769.
Full textAbstract:
A clear understanding on the impact of the built environment on travel behavior is crucial for land use and transport planning. However, previous land use-transport studies are largely constrained to a single individual in the household and a single long-term choice (i.e. residential location). The individual was commonly used as the unit of analysis, while both long-term location/mobility choices (residential location, work location and car ownership) and daily travel behaviors could be household level decisions. Besides, previous land use-transport research usually assumed the residential location as a decision that independent with the work location, while these two location choices may be associated with each other. Ignoring intra-household interactions in travel decisions and the interdependencies between different long-term choices would lead to an incomplete understanding on the land use-transport relationship. This thesis fills these research gaps by providing a new household perspective to rethink and reexamine the relationships among the built environment, travel attitudes, and travel behavior. It extends the"individual-based"analytical framework of land use-transport research to a broader"household-based"one. Specifically, this proposed analytical framework takes the household as the basic unit of analysis, and considers interactions among different household members as well as different long-term choices. This research challenges the underlying assumptions of existing land use-transport research, and has the potential to guide the research design and model specification of future travel behavior studies. Three empirical studies were conducted to examine the proposed household-based research framework. Data was derived from a household activity-travel diary survey in 2016 in Beijing, China. The results of empirical studies indicate that: Self-selection exists in different long-term choices, including residential location, work location, commuting distance and car ownership; Travel attitudes of different household members play different roles in self-selections regarding these long-term choices; The partner's travel attitudes affect an individual's long-term choices and travel behaviors simultaneously, thereby could be additional sources of the self-selection effect; The built environment has indirect impacts on the male head's travel behaviors through the female head's travel choices; Besides, residential location has indirect impacts on travel behavior though the work location choice, and vice versa. In general, this dissertation confirms the significance and necessity of investigating the impact of the built environment on travel behavior from a household-based perspective. Findings in this dissertation contribute to a better understanding on the process and mechanism of household members' long-term and short-term travel choices, and further both the direct and indirect impacts of the built environment on travel behavior.
42
Cerqueira, Cristina Cristino. "The determinantes of attitudes towards luxury : moderated by saving and luxury." Master's thesis, FEUC, 2015. http://hdl.handle.net/10316/30009.
Full textAbstract:
Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.The luxury segment is one of the fastest growing and most profitable segments, yet it is largely understudied. In order to maximize their potential, luxury brands must have a clear understanding of the attitudes and perceptions their potential clients have, especially how their marketing tactics affect the attitudes and purchase intention of the their potential buyers. The main objective of this thesis is to investigate the effects advertising copy has on attitudes and purchase intention in the luxury market. Previous studies have shown that brands have priming effects on consumers, whereas, slogans have a reverse priming effect. A luxury brand will induce a consumer to spend more, whereas, a non-luxury brand will not induce spending. Slogans exert a reverse effect, a slogan aimed at luxury induces thriftiness, whereas, a slogan that implies saving will induce the consumer to spend more. Thus, this study aims to show whether a savings or luxury message, in the form of a message and not a slogan, affects the shopping habits of individuals in the luxury sector. This would be particularly interesting for the luxury sector, since messages found in advertisements can more easily be changed in comparison to slogans. In addition, the messages can be altered and tailored for specific audiences, whereas a slogan tends to be the same for all audiences. The group investigated for this study was selected via social networking sites and the author’s network of family and friends. Due to the author’s Canadian heritage and current living conditions, the participants were from Portugal and Canada. A sample T test revealed no significant differences between Canadian and Portuguese participants. An empirical analysis with a quantitative and descriptive methodology was used. The questionnaire was distributed to 133 participants. Since luxury can be a subjective term, participants were asked to think of a luxury product and associate the statements/questions in the questionnaire to their chosen product. In conclusion, the results of this study were mixed. It was found that the savings message had no effect on purchase intention or on the overall luxury perception of consumers. However, the luxury message had a positive impact on purchase intention and the overall luxury perception. In accordance with the literature review the luxury message should have had a negative effect on purchase intention. Furthermore, this study found that unique experience, symbolic value, luxury message, and other directed symbolic value all have a positive influence on purchase intention. Moreover, it was found that luxury message, vanity-physical and social influence, have a positive effect on overall luxury perception. In other words, a luxury brand that wants to increase sales should focus on unique experiences offered by the brand; symbolic value and other directed symbolic value as well as a luxury message to consumers. If a brand wishes to increase their overall perception among consumers they should focus on physical vanity, social influence and a luxury message.
43
Van, La Khanh, and khanh van la@rmit edu au. "Customer Loyalty in Web-based Retailing." RMIT University. Management, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20070108.150426.
Full textAbstract:
E-commerce is increasingly recognised as an integrated, rather than independent, part of the retail industry. As online competition grows and online marketing activities intensify, the importance of customer loyalty in e-retailing has also taken central stage in marketing research. This study explores the nature and characteristics of e-loyalty and its direct and indirect antecedents. Drawing from the literature on customer loyalty in the traditional, offline business context, it contends that e-loyalty is determined primarily by the quality of the relationship between an Internet retailer and its customers, and the customers' overall satisfaction with the retailer. Relationship quality, in turn, is influenced by the levels of perceived safety, trust and commitment that customers have in relation to their retailer, while service quality, Web site quality and value perception contribute to overall customer satisfaction in this context. Thus, relationship quality and overall satisfaction mediate the relationship between e-loyalty and its indirect predictors. To test these relationships, over 500 customers of four Australian Internet retailers were surveyed online. The questionnaire contains 92 indicators that have been either employed in prior research, or newly developed based on existing theory. These indicators were first factor analysed to determine the underlying dimensions of the research constructs. The relationships between these constructs were subsequently tested using structural equation modelling (SEM). In general, most hypothesised relationships were well supported, suggesting a consistency in the relationships between these constructs across online and offline settings. To this extent, the results indicate that existing offline marketing theories can provide a platform to create a body of knowledge pertinent to Web-based marketing. The results of the analysis, however, also show that not all hypothesised relationships could be upheld. Also, the findings indicate that the dimensionality of some constructs differs, to varying degrees, from what is reported in prior studies. These suggest that online consumer perception and behaviour are likely to differ, in some way, from those in the offline context, signalling a need for more context-specific research into this domain. On the whole, the study confirms the existence and benefits of customer loyalty in online retailing. In addition, it identifies four underlying dimensions of e-loyalty. Dimension 1 comprises behaviours commonly cited as the most prominent and beneficial indicators of customer loyalty (such as repurchase behaviour and word-of-mouth communication). Dimension 2 reflects the level of attachment that loyal customers feel towards their retailers. Dimension 3 indicates customer willingness to adjust their consumption patterns in favour of the retailer's range of offerings. The last dimension is related to customer willingness to move beyond a pure buyer-seller relationship, and to engage in partner-like behaviours (e.g., tolerating mistakes and providing feedback). With regard to relationships between the research constructs, the SEM results confirm that service quality, web site quality, and value perception are major predictors of overall satisfaction, while trust and commitment, but not safety perception, are antecedents of relationship quality. E-loyalty is not found to be significantly affected by overall satisfaction, whereas relationship quality only has a slightly noticeable impact on this construct. The findings thus fail to support the notion that customer satisfaction and relationship quality are two major antecedents of e-loyalty. The results also do not support the speculation that satisfaction and relationship quality are the main mediators of the relationship between e-loyalty and its primary antecedents. On the contrary, e-loyalty is found to be influenced directly by customer commitment, value perception and service quality, and indirectly by Web site quality, safety perception and trust. With online shopping growing in popularity, insights into the dimensionality of e-loyalty, as well as the factors that engender e-loyalty, can provide a useful framework on which appropriate marketing strategies could be developed to enhance the loyalty of online shoppers. To this extent, findings from this research are meaningful not only for marketing academics but, also, for Internet retailers.
44
Marais, Heleneze Tiane. "Black Generation Y students' attitudes towards sales promotion techniques on low involvement products / Heleneze-Tiane Marais." Thesis, North-West University, 2013. http://hdl.handle.net/10394/10108.
Full textAbstract:
The increasing competition and the predicted changes in the retail sector are pressurising marketers to be more competitive in order to ensure that their brands are amongst the leading brands. Marketers need to constantly develop innovative marketing strategies to create brand awareness, as well as to stimulate demand for specific brands. An important tool in this regard is the marketing communication mix, of which sales promotion is one of the most effective elements in the fast moving consumer goods (FMCG) sector. It is the responsibility of marketers to select the most appropriate sales promotion technique for a specific market segment or, more specifically, to select the most appropriate technique to effectively encourage the desired effect on the consumer buying behaviour. The South African Generation Y cohort (individuals born between 1986 and 2005) accounts for 40 percent of the total South African population and the black Generation Y portion represents 84 percent of the total South African Generation Y cohort. Those involved in attaining a tertiary qualification are likely to represent the future ‘Black Diamonds’ who represent South Africa’s growing prosperous African middle class that have experienced a 39 percent yearly growth rate in their spending power. Therefore, the black Generation Y student cohort is a very attractive market segment and it is critical to determine what sales promotion techniques are preferred by this specific market segment. The purpose of this study was to analyse the black Generation Y students’ attitudes towards different sales promotion techniques on low involvement products, since low involvement products tend to be more responsive to sales promotion techniques. For this study, the target population comprised black Generation Y students registered at the 23 South African registered public HEIs. From the sampling frame, a non-probability judgment sample of one traditional university and one university of technology in Gauteng was selected. Thereafter, a non-probability convenience sample of 600 black students from the selected HEIs aged between 18 and 24 years was drawn. A self-administered questionnaire was hand delivered to the lecturers and distributed to the respondents during one lecture period. The questionnaire requested respondents to indicate on a six-point Likert scale their attitudes towards four sales promotion techniques on 20 items as well as to provide certain demographic data. The findings of this study indicate that black Generation Y students have an overall positive attitude towards the sales promotion techniques measured in this study and that these techniques are suitable for inducing specific consumer buying behaviours concerning low involvement products. Furthermore, the findings indicate that buy one get one free and free sample offers are the most preferred sales promotion techniques and are more likely to exert an influence on consumer buying behaviours than the other sales promotion techniques. Insights gained from this study will help both marketers and retailers to understand current black Generation Y consumers’ attitudes towards sales promotion techniques, as well as to understand which sales promotion techniques are preferred and most likely to influence specific consumer buying behaviours.Thesis (MCom (Marketing management))--North-West University, Vaal Triangle Campus, 2013
45
Tam, Pit-shing, and 譚必成. "Tourist buying behaviour in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1986. http://hub.hku.hk/bib/B31263628.
Full text
46
Schubert, Franziska. "Exploring and predicting consumers' attitudes and behaviors towards green restaurants." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1216261814.
Full text
47
Mathis, Shawnery L. "The Relationship Between Parental Attitudes and Behaviors and Their Adult Children's Attitudes Toward Marriage, Divorce, and Marital Counseling." DigitalCommons@USU, 2005. https://digitalcommons.usu.edu/etd/2848.
Full textAbstract:
This research study consisted of eighty-six pairs (young adult and his or her parent) of participants recruited from freshman and sophomore classes in two Northern Utah Universities. The parents ages ranged from 36-80 and the young adult children's ages ranged from 16-25. This research project examined the participants' demographics, marital satisfaction (of the parents), attitudes toward marriage, attitudes toward divorce, and attitudes toward marital counseling.
Three paired t tests were used to determine whether attitudes toward marriage, divorce, and marital counseling were the same for young adult children and their parents. Multiple regression equations were used to determine what effects multiple variables (parental divorce rate and attitudes toward marriage, divorce, and marital counseling, young adult children's age, gender, and willingness to attend marital counseling in the future) have on young adult children's attitudes toward marriage, divorce, and marital counseling.
48
Lee, Richard Yee Meng. "The moderating influence of hedonic consumption in an extended theory of planned behaviour." UWA Business School, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0214.
Full textAbstract:
[Truncated abstract] Against a contextual backdrop of slowing growth in developed mobile service markets, the importance of youth as a growth segment, and youth's tendencies to consume mobile services hedonically, two research streams drove this dissertation. The first stream concerned extending the Theory of Planned Behaviour (TPB) to predict youth's behavioural intentions to stay loyal to mobile service providers. Drawing on selfcategorisation theory, a conceptual model extended TPB by replacing subjective norm with group norm, a social influence from behaviourally relevant peers. With the extended TPB as the theoretical framework, the second stream investigated determinants of mobile loyalty intentions. Common to both streams, a key contribution of this dissertation was how hedonic consumption moderated the relationships among mobile loyalty intentions and their determinants. The dissertation addressed five questions in the two research streams, which to the author's knowledge no published studies have explored. Using a triangulation approach to address the research questions, a qualitative survey and literature review yielded six determinants of mobile loyalty intentions. Next, a pretest led to an improved questionnaire before a large-scale survey gathered data for empirical testing. The survey took place with Singaporean youth and yielded a cleaned sample of n = 415. ... For both low and high hedonic consumptions, customer value was insignificant. This might be due to Singapore's competitive mobile service market; youth perceived little differences in value for money among competing mobile service providers. Testing alternative models offered further insights into youth's mobile loyalty intentions. Youth's mobile loyalty behaviour, operationalised as past switching, was not stochastic, suggesting that mobile loyalty intentions contained underlying determinants. Brand trust, salient in other contexts, did not apply to mobile loyalty intentions perhaps because youth perceived little risk in switching mobile service providers in developed markets. An attitude-group norm interaction also did not relate to mobile loyalty intentions, supporting TPB's construct independence and parsimony. Finally, attitude and customer satisfaction were operationally similar in that they related to mobile loyalty intentions similarly. The dissertation concluded by offering academic and managerial implications and contributions, limitations, and future research areas.
49
LAURIA, ANDRE LUIS CANEDO. "CONSUMER BEHAVIOR RELATED TO DISTANCE EDUCATION: FUNCTIONAL APPROACH TO ATTITUDES APPLIED TO MARKETING." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2008. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=12987@1.
Full textAbstract:
PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROA identificação da função que constitui aspecto-chave para a formação da atitude a respeito de um determinado produto possui implicação direta no estudo do comportamento do consumidor e na prática do marketing. Considerando educação a distância como um produto, com importância crescente dentro do setor econômico em que está inserido, foi realizado um levantamento junto aos estudantes dos cursos presenciais de pós-graduação em administração de empresas (Especialização Master, Mestrado Profissional e Mestrado Acadêmico) de conceituada instituição de ensino superior da cidade do Rio de Janeiro. Com base na abordagem funcional das atitudes, conforme definida pelo psicólogo Daniel Katz, a principal função para a formação da atitude a respeito desse produto foi identificada por uma amostra de 120 respondentes da pesquisa, após análise quantitativa dos dados através de estatística básica e de análise de fator.
The identification of the main function related to the attitude about a product has direct involvement on the study of the consumer behavior and marketing management. It was made a survey among on-site students of postgraduate courses in business administration of an outstanding University in Rio de Janeiro, considering distance education as a product with a growing importance into the educational industry. Based on the functional approach to attitudes, as defined by the psychologist Daniel Katz, the main function related to the attitude about that product was identified by the sample of 120 people who answered the survey, after quantitative analysis of the data, by using basic statistics and factor analysis.
50
Stowe, Kaylee Ann. "Influence of nutritional labelling on the choice of a fast food by young adults from the professional and clerk occupational groups in the City of Cape Town, South Africa." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2667.
Full textAbstract:
Thesis (MTech (Consumer Science: Food and Nutrition))--Cape Peninsula University of Technology, 2017.Objective: To determine whether nutritional information provision would influence the choice of a popular fast food by young adults employed in the City of Cape Town, South Africa (SA), within the professional and clerk occupational classifications as consumer group, using a beef burger as exploratory item. Methodology: A survey, in the form of a self-administered questionnaire comprising closedended multiple-choice questions, was used to obtain information on the respondent fast food consumption, fast food consumption on nutritional information provision using a beef burger as exploratory item, demographic, biographic and lifestyle characteristics, and eating practices. Through the purchasing of beef burgers across four major leading fast food franchises located within the Western Cape, and specifically those based in the City of Cape Town competitive in this fast food category, information pertaining to beef burger ingredients and the individual ingredient weights were obtained, to compile 16 representative beef burger-types to be presented in the questionnaire. Beef burgers were presented as two menu-options (i.e. the first containing energy provision alone, vs. the second containing extended nutritional information as energy, total fat, saturated fat and cholesterol provision) within the questionnaire, to obtain information on whether nutritional information provision would influence the respondents’ choice, and if so, which provision would do so. The questionnaire was assessed for content- and face-validity by an expert panel, and on the research receiving ethics approval, piloted and adapted before being distributed. Questionnaires were distributed according to the respondent preference for ease of use as either a hard printed copy or an electronic questionnaire. This was done via means of purposive and convenience sampling and by way of snowball sampling, to obtain young adults aged 20 to 34 years who were consumers of fast food and specifically beef burgers, within the selected occupational classifications working for small- to medium-sized companies in the City of Cape Town. Via the Pearson’s chi-squared and Fisher’s exact test and a logistic regression (Wald chisquare statistic) applied on the analysis, the factors to significantly influence the respondents to change their beef burger choice on the nutritional information provison were determined. Results: The final sample consisted of 157 respondents. A near-even split occurred between the respondents who would (52.2%) and wouldn’t (47.8%) be influenced by the nutritional information provision. Of the respondents who indicated that they would be influenced, the extended nutritional information provision had the highest influence. Twelve factors comprising a combination of the respondent biographic and lifestyle characteristics (n = 2), eating practices (n = 7), and fast food consumption (n = 3), were found to significantly (p < 0.05) influence the respondent choice of a beef burger on the nutritional information provision, and on application of the logistic regression, one factor strongly (p < 0.001) in each of the three domains. Of the respondents who indicated that they would not be influenced, more than half (54.4%) gave their reason as even though they were aware, or had an idea of the nutritional content of burgers, that they would still purchase their original choice even if the nutritional information was available, followed by one-quarter (25%) who indicated that they did not understand nutritional information. Conclusions: Extended nutritional information provision was found to positively influence a popular fast food choice among young adults employed within the City of Cape Town, SA, with health-consciousness being the overall factor identified to influence the choice of a healthier option on the nutritional information provision, as the identified significant factors were all related to health-conscious consumer attributes.