Journal articles on the topic 'Consumer behavior'
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1
Sundareswaran, Ghanasiyaa, Harshini Kamaraj, Shanmathy Sanjay, Akalya Devi, Poojashree Elangovan, and Kruthikkha P. "Consumer Behavior Analysis." International Journal of Research and Applied Technology 2, no. 1 (January 31, 2022): 82–90. http://dx.doi.org/10.34010/injuratech.v2i1.6536.
Abstract:
Research on consumer behavior has become essential in recent years as it plays an important role in business marketing and growth. Consumers are the king of the market. For-profit organizations cannot function without customers. All the activities of the company end with the consumer and their satisfaction. Consumer behavior is the study of consumers and how they choose or eliminate products. This theory extends not only to products but also to services consumed. To develop a framework for studying consumer behavior, first look at the factors that influence consumer buying behavior, as well as the various thinking paradigms that have influenced the progress and discipline of consumer research. Modeling customer behavior is nothing more than creating a mathematical structure to map the general behavior of a particular customer group. This is done to predict how consumers will react in a particular situation. The purpose of the survey is to better understand consumer behavior by examining the factors that influence the consumer's purchasing process. The main purpose of studying consumer behavior is to understand how consumers feel and think. Building a recommendation engine is another application for studying consumer behavior. The recommendation engine basically recommends several products based on a variety of factors, including previous purchases by consumers, age, etc. It's a kind of data filtering tool that uses machine learning algorithms to recommend the most relevant items to a particular customer. The purpose of this paper is to analyze consumer segmentation and sentiment regarding product reviews and build a product recommendation system.
2
Samoggia, Antonella, and Tommaso Rezzaghi. "The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior." Nutrients 13, no. 2 (January 24, 2021): 344. http://dx.doi.org/10.3390/nu13020344.
Abstract:
Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding of consumers’ behavior and attitudes. We interviewed consumers with the support of Qualtrics online software. The data were then processed with SPSS (statistical analysis software). The data elaboration includes a multivariate linear regression model to analyze the consumers’ intention to consume caffeine to enhance the sports performance, and to explore consumers’ preference of marketing leverages for this product category. The results contribute to an understanding of consumers’ consumption and purchasing behavior towards caffeine, and support the validity of the extended TPB to develop a more comprehensive picture of consumer behavior. Consumers have a positive attitude towards caffeine-containing products to enhance sports performance. The main consumer behavior drivers are subjective norms and utilitarian aspects. The present research results may support companies in the development of caffeine-containing products to enhance sports performance.
3
Shalsabella Putri, Arini, and Marzura Ibrahim. "PENGARUH KARAKTERISTIK ENDORSER PADA MEDIA SOSIAL INSTAGRAM TERHADAP PERILAKU PEMBELIAN KONSUMEN ONLINE (STUDI KASUS MAHASISWA FIKOM UNIVERSITAS TEKNOLOGI SUMBAWA)." KAGANGA KOMUNIKA: Journal of Communication Science 2, no. 2 (November 30, 2020): 68–77. http://dx.doi.org/10.36761/kagangakomunika.v2i2.830.
Abstract:
Online consumer purchasing behaviour is refers to the decision-making process and behaviors of people interested in the buy and use of products. Online purchasing behaviour online is an analysis of how consumers purchase, what they purchase, and why they purchase things online. Online consumer purchasing behavior can be influenced by many factors. Characteristics of endorser is one of those factors. Characteristics of endorser are attributes that usually called as TEARS model which represent the five attributes associated with the general attributes of endorser towards the target market. Every consumen can have different perspective towards online purchasing behavior. Hence, this study is conducted to examine the influence of characteristics of endorser towards online consumer purchasing behavior. Dimensions of characteristics of endorser that are used in this study are trustworthiness, expertise, attractiveness, respect, and similarity. A total of 201 respondents that fulfil the criteria as an Instagram user and an active student in Faculty of Communication, Sumbawa University of Technology have participated in this study. Multiple Regression Analysis was performed to test the research hypothesis. Results of this finding revealed that trustworthiness and similarity have a significant positive influence on online consumer purchasing behavior. While for expertise, attractiveness, and respect doesn’t have a significant positive influence on online consumer purchasing behavior. Besides that, there is no significant difference in jenis kelamin towards online consumer purchasing behavior.
Keywords: online consumer purchasing behavior, characteristic of endorser.
4
Zahra, Audina Rizka, and Nuri Aslami. "Analisis Perilaku Konsumen Asuransi di Medan Sumatera Utara." VISA: Journal of Vision and Ideas 1, no. 1 (June 9, 2021): 46–53. http://dx.doi.org/10.47467/visa.v1i1.759.
Abstract:
This research focuses on insurance consumer behavior, the factors that motivate insurance consumer behavior, insurance consumer behavior models, insurance consumer behavior models, insurance perceptions and insurance consumer decision-making processes. The method used in this study is a qualitative research method, namely a study that focuses on case knowledge through revealing accepted facts through interview and observation data. The results of the study obtained are to understand consumers, understand the consumption process, and improve one's personal ability to become an effective consumer. Understanding consumers and how they are consumed provides various uses, namely: helping managers to make decisions, providing researchers with a theoretical basis for researching consumers, helping legislatures and governments to legislate and make laws, and helping consumers to make better decisions. Then about consumers can help us to be able to master about the psychological, sociological, and economic factors that influence human behavior.
Keywords: Behavior, Consumer, Insurance
5
D. Muthukrishnaveni, D. Muthukrishnaveni, and Dr D. Muruganandam Dr. D. Muruganandam. "Consumer Buying Behavior Towards Consumer Durables." Global Journal For Research Analysis 3, no. 2 (June 15, 2012): 124–26. http://dx.doi.org/10.15373/22778160/february2014/39.
6
Fujak, Hunter, Stephen Frawley, Heath McDonald, and Stephen Bush. "Are Sport Consumers Unique? Consumer Behavior Within Crowded Sport Markets." Journal of Sport Management 32, no. 4 (July 1, 2018): 362–75. http://dx.doi.org/10.1123/jsm.2017-0318.
Abstract:
Sport consumers and markets have traditionally been thought to exhibit unique behaviors from traditional consumer products, particularly in respect to perceptions of loyalty. Yet, despite sport landscapes becoming increasingly crowded, there has been scant research measuring consumers’ repeat behavior in the context of the dense sports market. Through this research, we address this gap by applying Dirichlet modeling against the behaviors of 1,500 Australian sport consumers. Two questions are explored: First, do sport attendance markets exhibit purchase characteristics distinct from typical consumer markets? Second, do consumers treat sport leagues as complimentary or substitutable goods? The results provide evidence that consumer patterns within the sport attendance market are consistent to other repeat-purchase consumer markets. This finding further diminishes the long-held notion that sport requires unique methods of management. Furthermore, it was found that fans consume sport teams as complimentary products. As sport teams largely share their fans with other teams, practitioners must reorient their expectations around fan loyalty.
7
Babakus, Emin, T. Bettina Cornwell, Vince Mitchell, and Bodo Schlegelmilch. "Reactions to unethical consumer behavior across six countries." Journal of Consumer Marketing 21, no. 4 (June 1, 2004): 254–63. http://dx.doi.org/10.1108/07363760410542165.
Abstract:
Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11 unethical consumer behavior scenarios are investigated using sample data from Austria, Brunei, France, Hong Kong, the UK, and the USA. Nationality is found to be a significant predictor of how consumers view various questionable behaviors. Gender is not a significant predictor, while age and religious affiliation are found to be significant predictors of consumer ethical perceptions. The study identifies distinct consumer clusters based on their perceptions of consumer unethical behavior. Implications of the findings are discussed and future research directions are provided.
8
Zhang, Yuxiao. "A Consumer Behavior Theory of Tutoring." Advances in Economics, Management and Political Sciences 12, no. 1 (September 13, 2023): 364–73. http://dx.doi.org/10.54254/2754-1169/12/20230653.
Abstract:
The paper aims to explore the behavior of consumers in the tutoring market in China, in which consumers perspectives would be divided into two parts: parents and students. Parents and students would consider and focus on different factors to maximize the utility based on their own standpoint, which is the reason why they usually make different decisions in reality. The paper would build a theory of consumer behavior in tutoring market based on the neoclassical consumer theory. There are several essential features that should be noticed in the paper: (1) for simplifying, the commodities consumed in the market are the average scores that are estimated to increase based on the original average scores; (2) the consumers decisions are subject to two resource constraints of money and time; (3) the utility is not only a function of goods but also of the time that is required to finish consuming it, in other words, the time a student needs to spend for earning one more score.
9
Ho, Ching-Wei. "Consumer behavior on Facebook." EuroMed Journal of Business 9, no. 3 (August 26, 2014): 252–67. http://dx.doi.org/10.1108/emjb-12-2013-0057.
Abstract:
Purpose – The purpose of this paper is to demonstrate consumers’ voluntary behaviors on Facebook through exploring how members’ community participation affects consumer citizenship behaviors toward the brand. The study also provided further insight into the mediating effect by considering brand trust and community identification. Design/methodology/approach – This research begins by developing a framework to describe and examine the relationship among Facebook participants, brand trust, community identification, and consumer citizenship behaviors. Furthermore, it tests the mediating effects of brand trust and community identification on the relationship between Facebook participation and consumer citizenship behaviors. The model and hypotheses in this study employ structural equation modeling with survey data. Findings – First, this study reveals consumers’ community participation on Facebook has directly positive and significant effects on brand trust and community identification. Second, this research confirms that brand trust has directly positive and significant effects on community identification. Third, this study found that brand trust and community identification play a mediating role between Facebook participation and consumer citizenship behaviors. Research limitations/implications – The sample comprised primarily young adults, which may not be completely generalizable to the population at large. This study examined a specific form of virtual community, Facebook, so the results cannot be ascribed to other formats of brand community. Originality/value – The issue of consumer’ voluntary behavior on social networking sites has become more and more important. This study proposed an exclusive model of the process by which the paper can consider consumers’ voluntary behaviors on Facebook from participation to consumer citizenship behavior toward the brand. This finding can be viewed as pioneering, setting a benchmark for further research.
10
Ghifarini, Anindila Fitria, Ujang Sumarwan, and Mukhamad Najib. "Application of theory of planned behavior in shrimp consumer behavior analysis." Independent Journal of Management & Production 9, no. 3 (September 1, 2018): 984. http://dx.doi.org/10.14807/ijmp.v9i3.705.
Abstract:
Although the export orientation of shrimp commodities in developing fisheries sector is very influential and has a great contribution in the country's economic development, but there are still many obstacles encountered in shrimp exports. Besides, domestic market can be an alternative choice for shrimp market. Understanding consumer behavior towards shrimp is very important for producers and government in order to know how consumers’ intention in shrimp consumption. Therefore, in this study conducted a consumer behavior analysis of shrimp to determine intention in shrimp consumption in Indonesia by using The Theory of Planned Behavior (TPB). This research aimed to analyze the characteristics of shrimp consumers, to analyze the contribution of attitudes toward behavior, subjective norms, and behavioral control and formulate market education strategy which can increase the consumption of shrimp. Descriptively, the results of the distribution of questionnaires showed that majority of shrimp consumers were less than 30 years old, with private employment type and housewives. The result of model Theory of Planned Behavior toward shrimp consumer behavior shows that there is a significant affects directly to intention which is from Subjective Norm. The influence of the environment are greatly affects consumers in taking decisions before making a purchase of shrimp products. The government in its program or policy has initiated an approach to the domestic consumers of seafood products in order to create high attention of people to consume fishery products.
11
S. El-Tahan, Emad AbdelKhaleK. "The Effect of Trademark on Consumer Behavior." Business, Management and Economics Research, no. 65 (May 25, 2020): 58–66. http://dx.doi.org/10.32861/bmer.65.58.66.
Abstract:
This study examines the effect of the trademark on consumer behavior of consumers of air conditioners in Sudan, in order to know the dimensions of the trademark that affect consumer behavior in Sudan, and provide information to companies on the dimensions of the trademark that affect the purchasing decision of the customer and contribute to customer satisfaction. The study adopted descriptive analytical method using a sample of 230 individuals who consume air conditioners in Sudan. The results showed that there is a positive significant relationship between the trademark of air conditioning and consumer behavior as well as a positive significant relationship between the trademark name of air conditioning and consumer behavior and finally there is a positive significant relationship between the trademark logo and consumer behavior.
12
Nikolaeva, M. A. "Food consumer behavior." Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products), no. 12 (November 12, 2021): 897–905. http://dx.doi.org/10.33920/igt-01-2112-02.
Abstract:
The article discusses general approaches to the study of food consumers. The types of consumers and factors influencing their behavior have been identified. It has been established that along with the behavioral features common to all consumers, there are also specific characteristics of the behavior of consumers of food products, conditioned by the needs that these products satisfy. These include the possibility of organoleptic evaluation of food before making a purchase decision, as well as the commitment of consumers to certain types, varieties and brands of food and tobacco products. English version of the article is available at URL:https://panor.ru/articles/food-consumer-behaviour/77155.html
13
Muchsin Saggaff Shihab, Dipa Mulia,. "The Role of Government Control on Consumer Behavior to be Environmentally Oriented." Jurnal Manajemen 25, no. 3 (August 17, 2021): 431. http://dx.doi.org/10.24912/jm.v25i3.759.
Abstract:
Consumer orientation towards Green Products or environmentally friendly products is one of the supporting factors for business continuity (business sustainability). Consumer behavior in choosing a product is primarily determined by several things such as available product design, consumer knowledge, government control over consumers and producers. The role of the Government, Consumers and Producers together forms consumers' character in selecting the products to be consumed; therefore, the part of these three elements becomes essential to study. This study focuses on the role of government control, considering that other variables, namely consumers and producers, have been widely discussed in previous research studies. This study involved 210 respondents who live in Jakarta and surrounding areas. The selection of respondents was carried out by purposive sampling method with the criteria of respondents being groups of people who buy products for their own needs (not for resale). Data analysis was performed using Structure Equation Modeling - Partial Least Square (SEM-PLS). The results revealed that Government Control and Product Design had a direct and significant impact on consumer behavior, while consumer knowledge indirectly affected consumer behavior.
14
Purnama, Septian Maulana, Rudi Wibowo, and Ati Kusmiati. "FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN DAN PERILAKU KONSUMEN RUMAH TANGGA TERHADAP DAGING SAPI DI KABUPATEN JEMBER." JSEP (Journal of Social and Agricultural Economics) 9, no. 3 (November 15, 2017): 8. http://dx.doi.org/10.19184/jsep.v9i3.5813.
Abstract:
Beef is one of the food requirements strategically in Indonesia. Consumption of beef each year has increased, while the price of beef also increased, it is contrary to the demand theory. The purpose of this research to know (1) what factors that influence the beef demand in Jember Regency; (2) what factors that influence the behavor of household consumer to consume in Jember Regency (3) preference of household consumer behavior for beef in Jember Regency The research method uses descriptive method and analytic method. The Data analysis use Multiple Linear Regression Analysis, Factor Analysis and Fishbein Multiatribut Analysis. Results from this study indicate (1) the factors affecting demand, namely, income level, chicken meat prices, and population (2) factors that influence the behavior of household consumers to consume in Jember: cultural factor, external character factors of consumers, social factors, the perception factor, privacy factor and motivation factors (3) Household consumer preferences for beef of three variables alternately; piece of meat, meat color and fat content.
15
Singh, Padmalini, K. S. Srinivasa Rao, Angela Yi Wen Chong, Daisy Mui Hung Kee, Adrianie Jinietia Jimmy, Aileen Chun Yueng Hong, Ashutosh Verma, et al. "The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation." Asia Pacific Journal of Management and Education 4, no. 2 (July 21, 2021): 6–19. http://dx.doi.org/10.32535/apjme.v4i2.1066.
Abstract:
The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
16
Suraj Kushe Shekhar, Tony P Jose, and Rehin K R. "Consumer buying behavior and attitude towards pharmaceuticals." International Journal of Research in Pharmaceutical Sciences 10, no. 4 (November 2, 2019): 3392–97. http://dx.doi.org/10.26452/ijrps.v10i4.1649.
Abstract:
Pharmaceutical industry is a fastest growing industry in India. It is valued at above US 40 billion dollars. India exports large amount of drugs to difference parts of the world. Nowadays people are conscious of what they buy. Even if doctors prescribe a medicine, consumers resort to internet to get more information on the medicine before they consume it. Consumers have different perceptions on various kinds of drugs. Understanding the consumer attitude towards drugs will help the marketers to formulate marketing strategies better. The present study examines as to what the consumers look out when they reach to purchase a drug from the pharmacy. This paper scrutinizes and gives insights on consumer behavior and their attitudes towards buying different types of pharmaceuticals (like over-the counter drugs, herbals, ayurvedic, analgesics etc). The paper highlights the importance of factors like price, trust and brand in making importance purchase decisions. Further it was also observed that most of the people prefer buying over-the-counter drugs, which might end up being misused by the consumers. However, it was also found that consumers try to be well-aware of the medicine before buying or consuming it. Along with it, price sensitivity is something which majorly dominates the buying behavior of the consumers.
17
MARTIN, CHARLES L. "Consumer-to-Consumer Relationships: Satisfaction with Other Consumers' Public Behavior." Journal of Consumer Affairs 30, no. 1 (June 1996): 146–69. http://dx.doi.org/10.1111/j.1745-6606.1996.tb00729.x.
18
Avetisyan, Mariana, and Shushanna Grigoryan. "PSYCHOLOGICAL CHARACTERISTICS OF CONSUMER BEHAVIOR." Main Issues Of Pedagogy And Psychology 21, no. 1 (April 25, 2022): 6–11. http://dx.doi.org/10.24234/miopap.v21i1.421.
Abstract:
ABSTRACT
This article presents the analyses of the theoretical foundations of the study of consumer behavior: reference was made to the economic, marketing and psychological approaches. The essence of consumer behavior, psychological features and mechanisms are discussed. The psychological causality of consumer preference and choice is revealed, particularly, the study of positions, motives and needs is of significant importance. In the psychological analysis of the consumer behavior the influence of both psychological and socio-cultural factors is highly important.
Today consumers are quite well-informed and they know well what they want. Therefore, marketers should be very careful and prudent when developing a marketing strategy and presenting their brand to the consumers. It can be said that the creation of the best brand depends on to what extent the marketer is familiar with the psychology of consumers. The marketing tricks, such as advertisements, posters, billboards, celebrity endorsements, display, which are used by marketers to present their new products to a wide range of consumers, to attract consumers and buyers, are almost the same and they are used by numerous organizations, manufacturers and marketers. However, successful are those, who can be more informed about the consumers' psychology and the psychological mechanisms of consumer choice.
19
Avetisyan, Mariana, and Shushanna Grigoryan. "PSYCHOLOGICAL CHARACTERISTICS OF CONSUMER BEHAVIOR." Main Issues Of Pedagogy And Psychology 21, no. 1 (April 25, 2022): 6–11. http://dx.doi.org/10.24234/miopap.v21i1.421.
Abstract:
ABSTRACT
This article presents the analyses of the theoretical foundations of the study of consumer behavior: reference was made to the economic, marketing and psychological approaches. The essence of consumer behavior, psychological features and mechanisms are discussed. The psychological causality of consumer preference and choice is revealed, particularly, the study of positions, motives and needs is of significant importance. In the psychological analysis of the consumer behavior the influence of both psychological and socio-cultural factors is highly important.
Today consumers are quite well-informed and they know well what they want. Therefore, marketers should be very careful and prudent when developing a marketing strategy and presenting their brand to the consumers. It can be said that the creation of the best brand depends on to what extent the marketer is familiar with the psychology of consumers. The marketing tricks, such as advertisements, posters, billboards, celebrity endorsements, display, which are used by marketers to present their new products to a wide range of consumers, to attract consumers and buyers, are almost the same and they are used by numerous organizations, manufacturers and marketers. However, successful are those, who can be more informed about the consumers' psychology and the psychological mechanisms of consumer choice.
20
Avetisyan, Mariana, and Shushanna Grigoryan. "PSYCHOLOGICAL CHARACTERISTICS OF CONSUMER BEHAVIOR." Main Issues Of Pedagogy And Psychology 9, no. 1 (April 25, 2022): 6–11. http://dx.doi.org/10.24234/miopap.v9i1.421.
Abstract:
ABSTRACT
This article presents the analyses of the theoretical foundations of the study of consumer behavior: reference was made to the economic, marketing and psychological approaches. The essence of consumer behavior, psychological features and mechanisms are discussed. The psychological causality of consumer preference and choice is revealed, particularly, the study of positions, motives and needs is of significant importance. In the psychological analysis of the consumer behavior the influence of both psychological and socio-cultural factors is highly important.
Today consumers are quite well-informed and they know well what they want. Therefore, marketers should be very careful and prudent when developing a marketing strategy and presenting their brand to the consumers. It can be said that the creation of the best brand depends on to what extent the marketer is familiar with the psychology of consumers. The marketing tricks, such as advertisements, posters, billboards, celebrity endorsements, display, which are used by marketers to present their new products to a wide range of consumers, to attract consumers and buyers, are almost the same and they are used by numerous organizations, manufacturers and marketers. However, successful are those, who can be more informed about the consumers' psychology and the psychological mechanisms of consumer choice.
21
Gonzalez-Arcos, Claudia, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga, and Jörgen Sandberg. "“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions." Journal of Marketing 85, no. 3 (April 14, 2021): 44–61. http://dx.doi.org/10.1177/0022242921992052.
Abstract:
Given the increasingly grave environmental crisis, governments and organizations frequently initiate sustainability interventions to encourage sustainable behavior in individual consumers. However, prevalent behavioral approaches to sustainability interventions often have the unintended consequence of generating consumer resistance, undermining their effectiveness. With a practice–theoretical perspective, the authors investigate what generates consumer resistance and how it can be reduced, using consumer responses to a nationwide ban on plastic bags in Chile in 2019. The findings show that consumer resistance to sustainability interventions emerges not primarily because consumers are unwilling to change their individual behavior—as the existing literature commonly assumes—but because the individual behaviors being targeted are embedded in dynamic social practices. When sustainability interventions aim to change individual behaviors rather than social practices, they place excessive responsibility on consumers, unsettle their practice-related emotionality, and destabilize the multiple practices that interconnect to shape consumers’ lives, ultimately leading to resistance. The authors propose a theory of consumer resistance in social practice change that explains consumer resistance to sustainability interventions and ways of reducing it. They also offer recommendations for policy makers and social marketers in designing and managing sustainability initiatives that trigger less consumer resistance and thereby foster sustainable consumer behavior.
22
f, f., and f. f. "Indonesian Consumer Complaint Behavior: The Role of Information Seeking, Knowledge, Purchase Behavior, and Tendency to Talk." GLOBAL BUSINESS FINANCE REVIEW 29, no. 1 (February 28, 2024): 57–71. http://dx.doi.org/10.17549/gbfr.2024.29.1.57.
Abstract:
Purpose: This study aimed to determine the effect of information-seeking, knowledge, purchasing behavior, and word-of-mouth on complaint behavior.
Design/methodology/approach: This study was conducted in rural and urban areas of 28 provinces in Indonesia. The respondents in this study are consumers who have worked (have income) or are married, aged 17-60 years, and have made consumption decisions independently. The respondents totaled 4200 people, including 2175 people in urban areas and 2025 in rural areas. The Kish Grid method used in social research, especially household surveys, was used to determine respondents. The study was conducted through direct interviews with respondents.
Findings: The results showed that purchasing behavior is influenced by consumer knowledge and information seeking. Purchasing behavior also affects WOM. In addition, complaint behavior is influenced by purchasing behavior, consumer knowledge, and WOM. The results show WOM has a significant effect on complaint behavior.
Research limitations/implications: Managerial implications for companies providing direct and online complaint services. Managerial implications for the government include providing advertisements related to complaining institutions as complaint services for the public and providing consumer education. The managerial implication for the community is to increase knowledge of consumer rights and consumer protection agencies.
Originality/value: This is an original study that explores the factors that directly and indirectly cause the complaint behavior of Indonesian consumers. This study provides benefits for Indonesian consumers to pay more attention to seeking information related to a product/service so that they can increase their knowledge, good purchasing behavior, and courage to WOM so that they have a strong reason to complain.
23
Yan, Bo, Yan-Ru Chen, Xiao-Tai Zhou, and Jing Fang. "Consumer behavior in the omni-channel supply chain under social networking services." Industrial Management & Data Systems 119, no. 8 (September 9, 2019): 1785–801. http://dx.doi.org/10.1108/imds-03-2019-0111.
Abstract:
Purpose The purpose of this paper is to analyze how social networking services (SNSs) affect consumers’ behaviors on the omni-channel supply chain by using a reverse research method. Design/methodology/approach Initially, a questionnaire was administered to obtain data on the relationship between the perception factors of channels and consumer behavior. Subsequently, a structural equation model was constructed, and consumer behavior were determined in the omni-channel supply chain. Finally, the importance of various factors that affected consumer behavior in the omni-channel supply chain under SNSs was determined. Findings Conclusions affirm that a positive effect on consumer channel behaviors occurs when buyers obtain information from social network platforms. However, regardless of online, offline, or mobile terminal, shortcomings are indicated in consumers’ lack of feedback on purchased goods and the bias of feedback. Originality/value The study explored ways to efficiently apply SNSs in building the omni-channel supply chain. Meanwhile, corresponding suggestions were provided such that companies will know about consumer needs.
24
Shoham, Aviv, and Maja Makovec Brenčič. "Compulsive buying behavior." Journal of Consumer Marketing 20, no. 2 (April 1, 2003): 127–38. http://dx.doi.org/10.1108/07363760310464596.
Abstract:
Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could provide modified or new perspectives for the study of positive consumption behaviors. Moreover, research on negative facets of consumption is useful because it can potentially contribute to society’s wellbeing, an important criterion for usefulness of any research. This paper builds on earlier papers to propose a model of compulsivity antecedents. Gender, consumers’ tendency to make unplanned purchases, and their tendency to buy products not on shopping lists, serve to predict compulsive tendencies in a sample of Israeli consumers. The findings suggest that these antecedents affect compulsive tendencies.
25
Liang, Jingwei. "Fanatic Consumer Behavior, Devotion, and Rational Addiction: Unveiling the Distinctive Consumption Patterns of Fans." Transactions on Economics, Business and Management Research 3 (December 25, 2023): 200–206. http://dx.doi.org/10.62051/t6xsgt25.
Abstract:
Fan behavior, characterized by exceptional consumption patterns, stands distinct from typical consumer behavior and has become a focal point in fan theory studies. Scholars have applied various concepts to explain this phenomenon, including fanatic consumer behavior, consumer devotion, and rational addiction. The concept of fanatic consumer behavior emphasizes fans' deep immersion and compulsive engagement in interests like collecting and discussing related merchandise, which aids in forming their unique identity and self-concept. Consumer devotion portrays a religious-like zeal in fans, evident in behaviors such as collecting memorabilia, participating in community activities, and displaying a deep commitment to their favored entities. Rational addiction, as per the economic theory, suggests fans exhibit predictable and habitual consumption patterns, contrasting the random behaviors of ordinary consumers. These theories together offer a comprehensive understanding of fan consumption behaviors, enriching the broader field of consumer behavior research by highlighting the unique and passionate engagement of fans in their areas of interest.
26
Agasti, Sarmistha. "IMPACT OF FACTORS INFLUENCING CONSUMER BEHAVIOR IN WEST BENGAL." International Journal of Advanced Research 9, no. 10 (October 31, 2021): 1394. http://dx.doi.org/10.21474/ijar01/13696.
Abstract:
In the last years, consumer behaviour and their decision-making process has advanced and has become an important topic in the marketing society. this paper presents an extensive review on the influencing factors on consumers behavior and their buying decision-making process in marketing. The marketing starts and finish with the consumer hence, consumer purchasing decision taking shows how well the organizations marketing strategy suits marketing demand. Consumer behavior includes the psychological procedures which consumers experience in understanding their requirements. Discovering patterns to rectify these requirements, taking buying decisions for example, whether to purchase goods and services and if so, which types of brands and where, interpret tips, making plans, and executing these plans for example, with engaging in comparison shopping or real buying of products, Totally, modern and professional marketing staffs try to know consumers and their responses, therefore, analyses the essential traits of their behavior.
27
Petrović, Gordana, Darjan Karabašević, Gabrijela Popović, Gordana Tomić, and Pavle Radanov. "The research of consumers and their habits in the organic products market." Ekonomija: teorija i praksa 14, no. 2 (2021): 101–18. http://dx.doi.org/10.5937/etp2102101p.
Abstract:
It is important for every consumer that the product he consumes is of good quality and safe for his health. An organic product for the consumer means quality and health. It is of crucial importance to look into the the organic food market, and based on that determine what the goals are and create a strategy to achieve the set goals. The organic market is the main source of information for organic food producers. Before organic products are being placed on the market, the target group of consumers to whom the marketing mix will be directed should be determined on the basis of information from the market. Various surrounding impulses affect consumer behavior, so it is necessary to continuously monitor all important factors, in order to meet consumer demands in a timely manner. Consumer behavior in the market is the result of the tendency of consumers to best meet their needs and desires. The goal of the research is why and how consumers buy and consume certain products, respectively, what are the motives for their purchase. The research was conducted in the period from September until December 2020. on the sample 250 respondents in the territory Republic Serbia. Field research was conducted through a questionnaire consisting of seven question and based on the answers received, the results were processed. The most important indicators of this research are that consumers are less likely to buy organic products due to the lower purchasing power of the population, but also insufficient information, and the main motive for buying is that organic products are healthy products.
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Zhao, Xinhua, and Hui An. "Research on the Mechanism of Heterogeneous Corporate Environmental Responsibility in Z-Generation Consumers’ Sustainable Purchase Intention." Sustainability 15, no. 13 (June 29, 2023): 10318. http://dx.doi.org/10.3390/su151310318.
Abstract:
As the public’s awareness of environmental protection and their concern for environmental issues increase, more and more companies are focusing on fulfilling their environmental responsibilities and meeting the green needs of consumers through diverse environmental behaviors. Based on the stimulus-organic-response model, this study adopts the scenario experiment method to explore the psychological response mechanism of consumers to heterogeneous corporate environmental responsibility behavior and their response to consumer behavior intentions using the two approaches of deep (psychological contract) and shallow (product sustainability perception) from the mechanisms of consumer psychological responses. Additionally, the research was conducted using the experimental scenario method and analyzed using an ANOVA and linear regression model. The results show that: consumers of Generation Z have stronger sustainable purchase intentions in the face of substantive environmental behaviors rather than symbolic environmental behaviors; consumers’ environmental self-efficacy plays a moderating role in the influence of corporate environmental responsibility behaviors on sustainable purchase intentions; and product sustainability perceptions and consumer psychological contracts have a dual mediating effect between corporate environmental responsibility behaviors and consumers’ sustainable purchase intentions. The conclusions enrich the diversity of the paths of influence of corporate environmental responsibility on consumer behavior and provide a theoretical basis for companies to effectively fulfill their environmental responsibility and choose environmentally friendly behaviors.
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Ginghina, Alina. "An Overview of Consumer Behavior." International Journal of Scientific Research 2, no. 9 (June 1, 2012): 97–98. http://dx.doi.org/10.15373/22778179/sep2013/35.
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Blair, James Robert, Prachi Gala, and Matthew Lunde. "Dark triad-consumer behavior relationship: the mediating role of consumer self-confidence and aggressive interpersonal orientation." Journal of Consumer Marketing 39, no. 2 (January 27, 2022): 145–65. http://dx.doi.org/10.1108/jcm-07-2020-3981.
Abstract:
Purpose This study aims to investigate the consumer behavior of the Dark Triad (DT) personality traits. It investigates the sequential mediating role of consumer self-confidence and aggressive interpersonal orientation in the relationship between the DT personality traits (i.e., narcissism, psychopathy and Machiavellianism) and consumer behavior. Design/methodology/approach Using identity theory as a theoretical framework, the authors develop and assess a model linking the DT personality traits to consumer behavior, using two products: a watch and restaurant menu items, in different experimental settings. Findings Results from the two studies that surveyed consumers show that individuals with the DT personality traits have a positive significance of consumers’ attitudes, intent to recommend to others and purchase intentions, regardless of hedonic or utilitarian products. Further, consumer self-confidence mediates the DT–consumer behavior relationship, and this relationship is sequentially mediated by aggressive interpersonal orientation of the consumer. Research limitations/implications Consumer behavior researchers and marketing managers will have a better understanding of who DT consumers are and the variables associated with their consumption attitudes and intentions. This understanding allows marketers to focus on promotions to boost consumer self-confidence and aggressive interpersonal orientation of these DT consumers, which will increase their purchase intentions. Future researchers could replicate the results beyond an experimental design to improve the external validity of the findings, among other future research opportunities. Originality/value Our findings highlight the underlying reasons behind dark triad consumption behaviors. This furthers our understanding of dark triad consumers using identity theory as our theoretical framework.
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Wang, Miao, and HongJian Qu. "Review of the Research on the Impact of Online Shopping Return Policy on Consumer Behavior." Journal of Business Administration Research 6, no. 2 (June 8, 2017): 15. http://dx.doi.org/10.5430/jbar.v6n2p15.
Abstract:
Based on the relevant literature, this paper study the impact of online shopping return policy on consumer purchase behavior from the dimension of return policy, consumer perception, consumer purchase behavior and so on. In the online shopping environment, the return problem between retailers and consumers is more obvious. Based on the researching achievements of predecessors, return policy can be divided into three dimensions: return cost, return time limit and efforts. Consumer psychological perception of return policy is based on the traditional consumer perception, which can be summarized into three aspects: perceived risk, perceived quality and perceived fairness. In the online shopping environment, the consumer purchase behavior is still a specific research and in-depth discussion. The return policy, as the key information between the two decision points, is of great importance to consumers' purchase and return behaviors.
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Syaifuddin, Syaifuddin. "PENDEKATAN INTERDISIPLINER TERHADAP PERILAKU KONSUMEN BANK SYARI’AH." ASY SYAR'IYYAH: JURNAL ILMU SYARI'AH DAN PERBANKAN ISLAM 1, no. 1 (June 30, 2016): 196–218. http://dx.doi.org/10.32923/asy.v1i1.671.
Abstract:
Interdisciplinary is a collaboration between several disciplines to respond to developments and problems of human civilization. Mu'amalah science, economics, sociology, and psychology work together to examine the behavior of Muslim consumers. Consumer behavior is the study of how individuals, groups and organizations select, purchase, use and dispose of goods, services, ideas or experiences to satisfy their wants and needs. Consumer behavior studies focused on how individuals make the decision to utilize their resources (time, money and effort) to buy goods and services consumed. This interdisciplinary approach to the Islamic bank consumer behavior is required, because basically Islamic economics as a subject of study is the contribution of the various sciences. In a study of consumer behavior resulted in two conclusions Islamic bank. Religiosity influences customer behavior Islamic bank, and other conclusions stated that in a certain level of religiosity does not affect the behavior of bank customers Shari'ah.
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Zhang, Zhiyan. "An Analysis of Consumer Behavior and Marketing Principles in Blind Box Purchasing A Case Study of Pop Mart." Advances in Economics, Management and Political Sciences 78, no. 1 (April 18, 2024): 7–12. http://dx.doi.org/10.54254/2754-1169/78/20241615.
Abstract:
As an emerging marketing model, blind box marketing has been sought after by consumers and various industries. Based on the consumer purchase process of blind box, this paper takes Pop Mart, the leading blind box brand, as an example, carries out a consumer behavior analysis including motivation generation, information collection and selection, purchase process and post-purchase behavior, and discusses the principle of "blind box marketing". Consumers do not know what is the specific toy before purchase. The uncertainty of probabilistic marketing incentives, as well as the pricing method of sales channels, hit the consumers' psychology, bringing a sense of excitement for consumers, further stimulating the desire to consume, and enhancing user loyalty. Finally, this paper explores the use of "blind box marketing", and categorizes and analyzes its applicable products. Due to its price, and consumer preferences, FMCG (Fast Moving Consumer Goods) products are more suitable for the "blind box" marketing model, while products with strong functionality or luxury products are not suitable for this model.
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Adhitama, Louis. "The Factor of Main Characters’ Consumer Behavior in Toy Story and Toy Story 2." K@ta Kita 7, no. 2 (October 29, 2019): 173–81. http://dx.doi.org/10.9744/katakita.7.2.173-181.
Abstract:
This thesis aims to know why the main characters of Toy Story and Toy Story 2 do excessive consumption on toys. Therefore, I will use the theory of consumer behavior to be applied on Andy, Sid, and Al as the consumers of toys. From this theory, I want to show that consumer behavior can be seen from internal and external traits. The internal trait means the consumer behavior is influenced by the inner side of consumers. On the other hand, the external trait means the consumer behavior is triggered by the outside factor of consumers’ surroundings. I connected the analysis with consumer behavior theory by discussing the factors which have internal and external traits that cause the main characters to have consumer behavior. In the end, it can be concluded from Toy Story (1995), and Toy Story 2 (1999) that consumer behavior can influence children or adult for doing excessive consumption as the consumers of toys. Keywords: Affective System, Cognitive System, Characteristic, Consumer Behavior, Consumption.
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Деркач, Т. В. "CONSUMERS’ GENERAL BUYING BEHAVIOR OF CONSUMER SERVICES." Market economy: modern management theory and practice 19, no. 2(45) (May 11, 2020): 32–47. http://dx.doi.org/10.18524/2413-9998.2020.2(45).201420.
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E. Mang’unyi, Eric, and Krishna K. Govender. "Antecedents to consumer buying behavior: the case of consumers in a developing country." Innovative Marketing 15, no. 3 (September 27, 2019): 99–115. http://dx.doi.org/10.21511/im.15(3).2019.08.
Abstract:
While consumers play a very crucial role in the marketing strategies of companies, effective development of strategies must satisfy their needs and wants. Therefore, an evaluation and understanding of the underlying factors and/or dimensions influencing consumer buying behavior are critical for supermarkets to both retain and acquire new customers. The article reports on factors impacting the consumer buying behavior and the relationship among the factors. The study uses data from a cross-sectional survey conducted within a random sample of 699 customers at 17 supermarkets in Nairobi, Kenya. Reliability and factorial validity of the self-administered questionnaire were evaluated and considered satisfactory, while structural equation modelling (SEM) was used to test several hypotheses. Social characteristics were a good predictor of the consumers’ inclination to patronize a supermarket, thus directly influencing the buying behavior. A strong positive connection between psychological factors and buying behavior was ascertained based on income, which suggests that although psychological characteristics impact consumer attitudes towards the supermarket, income and education levels may well play a determining role in this regard. Retail marketers in general and in Kenya in particular are encouraged to be cognizant of the above when developing strategic marketing programs to increase the level of patronage. As a research paper, the study is limited to the data and prior empirical research. It offers the benefit of new research directions for marketing managers in understanding and satisfying the consumers. The main contribution of the present research, interdisciplinary in nature due to combining elements linked to both marketing and psychology, is its focus on consumer buying behavior towards supermarkets in a developing country, thus producing revealing insights.
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Rehman, Waiza, and Asif Khurshid Mian. "Towards Female Buying Behavior in Beauty and Grooming Industry of Pakistan: Modeling the mediating role of Purchase intentions." Abasyn Journal of Social Sciences, Volume 14 issue 1 (June 30, 2021): 34–50. http://dx.doi.org/10.34091/ajss.14.1.03.
Abstract:
Constructed upon female consumers' buying behaviour, this research study investigates the interrelationship of flow experience, hedonic values, utilitarian value, purchase intention and consumer buying behaviour. This study examines the role of purchase intentions as mediation and elaborated the study with the theoretical background of flow theory and consumer value theory. This study was conducted in the beauty & grooming industry, sampling 705 working women consumers of Pakistan and data was analyzed through SEM using Smart PLS. The findings supplement the creation of positive aspect in buying behaviour rather than letting consumer cashed by their psychological state and companies' tactics. Keywords: Flow Experience, Hedonic Value, Utilitarian Value, Purchase Intention, Consumer Buying Behavior
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Muncy, James A., and William Wilkie. "Consumer Behavior." Journal of Marketing 51, no. 3 (July 1987): 145. http://dx.doi.org/10.2307/1251656.
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Géci, Andrej, Ľudmila Nagyová, Stanislav Mokrý, and Jana Rybanská. "Investigation of consumer behaviour at selected market commodity." Potravinarstvo Slovak Journal of Food Sciences 13, no. 1 (December 28, 2019): 925–32. http://dx.doi.org/10.5219/1230.
Abstract:
Consumer behavior is an unexplored area of life for all buyers and sellers alike. Knowledge of consumer behavior brings better market orientation and more consistent establishment of individual products in consumers' shopping baskets. In examining this behavior, the authors of the paper focus on questions such as why, how, where, when, and how much consumers are willing and able to buy at a particular market price. The behavior in question is influenced by several factors (cultural, social, psychological and personality) that influence the final consumer decisions. The main objective of the present document is to evaluate consumer behavior, their purchasing preferences and also to make decisions when buying a particular food product – tea. The primary data were obtained through a questionnaire survey carried out on a sample of 640 respondents. The questionnaire was divided into two basic parts - the demographic part and the part dealing with consumer behavior at the selected market commodity. In the questionnaire processing the respondents were filtered based on their answers. The research has shown that more than 78% of respondents consume tea while women consume it more (50%). Flavor (56.3%) proved to be the most important factor in the selection of a particular tea. Almost half of the respondents reported consuming cut tea (46.5%). In the present document, assumptions were formulated which serve for a deeper analysis of the issue. The relevance of the formulated assumptions was verified by the XLSTAT statistical software. Data were evaluated by qualitative statistics – Chi-square test of good compliance, Fisher's exact test, Mann Whitney test and Friedman test.
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Rizqiyana, Ina, and Wahyono Wahyono. "The Influence of Eco-Brand, Eco-Labelling and Environmental Advertisement on Consumer Purchasing Behavior through Brand Image." Management Analysis Journal 9, no. 2 (June 18, 2020): 211–20. http://dx.doi.org/10.15294/maj.v9i2.28510.
Abstract:
The high level of environmental concern will encourage individual to consume environmentally friendly products and encourage company to implement the green marketing strategy. This study aims to examine the direct and indirect effect of green marketing tools namely eco-label, eco-brand and environmental advertisement on consumer purchase behavior with brand image as an intervening variable. The sampling method used is purposive sampling technique through questionnaire with 115 respondents who are consumers of Ades in Semarang. The data analysis method used is path analysis. The results of this study show that eco-brand and eco-labelling have positive and significant effect on consumer purchase behavior while environmental advertisement has negative and significant effect on consumer purchase behavior. Eco-brand, eco-labeling and environmental advertisement have positive and significant effect on consumer purchase behavior through brand image. Brand image has a role as an intervening variable between eco-brand, eco-labeling and environmental advertisement to consumer purchase behavior.
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Kao, Yang-Ta, Hsiau-Wen Lin, and Dai-Yi Qiu. "Implementation of Offline Consumer Behavior Tracking." International Journal of Pattern Recognition and Artificial Intelligence 35, no. 09 (May 4, 2021): 2150028. http://dx.doi.org/10.1142/s0218001421500282.
Abstract:
Due to declining trading volume growth in e-commerce platforms, physical channels have attracted considerable investments from various large international companies (e.g. Alibaba, JD, Walmart, Wanda, and Wuzhou International). However, e-commerce platforms can track consumers’ behaviors (attraction to landing page design, clicks on certain products, consumer behavior trajectory tracking, clicks on advertisements, and internal link optimization of product pages), a feat unachievable in current physical channels. Consequently, this study attempted to apply the characteristics of online channels in a physical channel by using image object tracking and image detection techniques. Through this inclusion, physical channels are capable of providing consumers with more favorable experience and interaction, and brick-and-mortar store owners can obtain a more accurate understanding of consumer behaviors of store consumers. Information acquired through this system can be provided to store owners to serve as reference for merchandise placement, arrangement of display shelves, and consumer circulation path planning. This study used the technique of image processing to locate the Region of Interest and applied object tracking to get the consumer’s trajectory which successfully implemented the consumer-tracking characteristics of online platforms in a physical channel while retaining the unique experience of the physical channel. This results in a win–win scenario for businesses and consumers.
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Li, Jianan, Xiaotong Jin, Taiyang Zhao, and Tiannv Ma. "Conformity Consumer Behavior and External Threats: An Empirical Analysis in China During the COVID-19 Pandemic." SAGE Open 11, no. 3 (July 2021): 215824402110321. http://dx.doi.org/10.1177/21582440211032152.
Abstract:
Conformity consumer behavior refers to a preference of using the behaviors or expectations of others as a guideline for one’s own consumption patterns. Significant characteristics of conformity consumer behavior have been observed during the COVID-19 pandemic, and it has greatly hindered resource allocation and pandemic management. Nonetheless, the reasons why a public health emergency, exemplified by COVID-19, triggers conformity consumer behavior remain unclear. This study proposes and tests a theoretical framework to explore the psychological mechanisms of conformity consumer behavior during the COVID-19 pandemic. Results indicate that pandemic severity positively affect conformity consumer behavior, sense of fear plays a mediating role between pandemic severity and conformity consumer behavior, and sense of control does not play a moderating role. This implies that fear drives conformity consumer behavior and people may tend to consume in this way when they perceive a strong sense of fear no matter how strong their sense of control is. The conclusion will help managers to guide consumer behavior during social crisis and emergencies.
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Kapsdorferová, Z., and Ľ. Nagyová. "Consumer behavior at the Slovak dairy market ." Agricultural Economics (Zemědělská ekonomika) 51, No. 8 (February 20, 2012): 362–68. http://dx.doi.org/10.17221/5120-agricecon.
Abstract:
The marketing concept in the Slovak dairy industry used to be production focused and the only task was to produce the cheap bulk commodities. Nowadays markets become more and more segmented. The number of foreign and domestic competitors has increased enormously. This new market approach requires: improved product quality, the sales management with good customer relations and effective marketing information system to collect data about customer needs and competition. The consumers represent the last but the most important component within the food chain. Therefore, they deserve a special attention. The study of consumers helps firms and organizations to improve their marketing strategies by the understanding of the issues such as consumers thinking, influence of the consumer by the environment or consumers’s shopping behavior. The answers serve to marketers to adapt and improve their marketing campaigns and marketing strategies in order to reach the consumer needs in the most appropriate way. The role of the marketing in the future in the dairy industry will be focused around two main topics: market segmentation and price differentiation.
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Bai, Yin, Wei-ping Wu, and Millissa F. Y. Cheung. "How personality traits, employee incompetence and consumer similarity influence shoplifting behavior." Journal of Consumer Marketing 36, no. 3 (May 13, 2019): 379–92. http://dx.doi.org/10.1108/jcm-06-2018-2718.
Abstract:
Purpose This study aims to investigate the mediating role of shopping intention and the moderating roles of employee incompetence and consumer similarity in the relationship between consumers’ personal traits and their shoplifting behaviors Design/methodology/approach Drawing on the theory of planned behavior (TPB), the authors develop and test a model that links personality traits to shoplifting intention and behavior. The results from a sample of 507 consumers. Findings The results from a sample of 507 consumers show that shoplifting intention mediates the effects of personality traits (materialism, alienation and sensation seeking) on shoplifting behavior. In addition, both employee incompetence and consumer similarity are found to moderate the relationship between shoplifting intention and behavior. The findings offer some useful theoretical and managerial implications. Originality/value Drawing on the TPB, the authors investigate how personality traits (i.e. materialism, sensation seeking and consumer alienation) influence shoplifting behavior via shoplifting intention. They find that the effects of materialism, sensation seeking and alienation on shoplifting behavior are mediated by shoplifting intention. More importantly, they also find strong support for the moderating roles of employee incompetence and consumer similarity on the relationship between shoplifting intention and behavior. While employee incompetence enhances the relationship between shoplifting intention and shoplifting behavior, consumer similarity negatively moderates the relationship between shoplifting intention and shoplifting behavior.
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Deng, G. F. "Dynamic price competition market for retailers in the context of consumer learning behavior and supplier competition: Machine learning-enhanced agent-based modeling and simulation." Advances in Production Engineering & Management 18, no. 4 (December 28, 2023): 434–46. http://dx.doi.org/10.14743/apem2023.4.483.
Abstract:
This study analyzes the impact of consumer learning behavior and supplier price competition on retailer price competition in a complex adaptive system. Using machine Learning-enhanced agent-based modeling and simulation, the study applies fuzzy logic and genetic algorithms to model price decisions, and reinforcement learning and swarm intelligence to model consumer behavior. Simulations reveal that different learning behaviors result in different retailer competition patterns, and that supplier price competition affects the strength of retailer price competition. Simulation results demonstrate that consumer learning behavior influences retailer competition, with self-learning consumers leading to higher-priced partnerships, and collective-learning consumers leading to a shift in price competition among retailers. In contrast, perfect rationality consumers result in low-price competition and the lowest average margin and profit. Additionally, the competitive price behavior of suppliers impacts retailers' price competition patterns, with supplier price competition reducing retailer price competition in the perfect rationality consumer market and enhancing it in the self-learning and collective-learning consumer markets, leading to lower average prices and profits for retailers. This study presents a simulated market for price competition among suppliers, retailers, and consumers that can be expanded by subsequent scholars to test related hypotheses.
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Kosicka-Gębska, Małgorzata, Marzena Jeżewska-Zychowicz, Jerzy Gębski, Marta Sajdakowska, Katarzyna Niewiadomska, and Robert Nicewicz. "Consumer Motives for Choosing Fruit and Cereal Bars—Differences Due to Consumer Lifestyles, Attitudes toward the Product, and Expectations." Nutrients 14, no. 13 (June 29, 2022): 2710. http://dx.doi.org/10.3390/nu14132710.
Abstract:
Fruit and cereal bars are the response to the changing needs of consumers seeking health-promoting and convenient products. A cross-sectional study was conducted using the CAWI (Computer-Assisted Web Interview) method, with 1034 respondents consuming products of this kind. The aims of the study were 1/to identify consumer segments based on the importance they attached to the selected attributes of fruit and cereal bars and 2/to characterize the identified segments in terms of frequency and reasons for the consumption of fruit and cereal bars, views on their impact on health, and consumer behavior related to the selected lifestyle elements. Five distinct consumer clusters were identified. Involved and Health-oriented were more likely to consume bars, perceiving them as nutritious products, with a positive impact on health. Frugal and Visual consumed fruit and cereal bars the least frequently. They paid little attention to choosing healthier products in daily diet and physical activity. The Information seekers consumed bars to reduce stress and to improve their mood.
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ŞAHİN, Esen, and Emel GELMEZ. "THE EFFECT OF CONSUMER INNOVATIVENESS, PERCEIVED RISK AND PERSONALITY TRAITS ON PURCHASE BEHAVIOR." Business & Management Studies: An International Journal 8, no. 2 (June 25, 2020): 2289–311. http://dx.doi.org/10.15295/bmij.v8i2.1506.
Abstract:
In today’s competitive environment, where market structure and customer expectations are in a rapid change, the determination of the factors affecting the purchase decisions and behaviors of consumers has a very significant role in the marketing value system. The determinants of purchase decisions include consumer perceptions, and besides, the consumer innovativeness, which plays an important role in the spread and adoption of products. Purchase behaviors are shaped and realized under the effect of consumer innovativeness components. As such, innovative consumers tend to follow innovations closely and adopt them more conveniently and faster. However, a new transformation is taking place in the current markets with the risk perception that may occur in each market and consumer perception. In this process, therefore, personality characteristics can be considered as an important factor in determining consumer innovativeness, perceived risk and purchase behaviors. In this context, this study examines the relationships between the personality traits, consumer innovativeness, perceived risk and purchase behavior through survey method. The application of the questionnaire was performed on consumers residing in Konya. Within the scope of the study, six basic hypotheses have been suggested. First of all, a correlation analysis was performed in order to determine the relationship between the variables. In line with the correlation analysis, it was concluded that there is a positive relationship between each parameter. Besides, according to the results of simple linear regression analysis conducted in order to test the accuracy of research hypotheses, it is found that there is a positive effect of consumer innovation and personality traits on perceived risk; of personality traits on consumer innovation; of consumer innovation, perceived risk and personality traits on purchasing behavior.
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Li, Jia. "Inner Stimuli, Outer Stimuli and Their Relationship with Consumer Behavior: A Structural Functionistic Study in Popular Music Industry." Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, no. 7 (July 10, 2021): 376–87. http://dx.doi.org/10.47405/mjssh.v6i7.856.
Abstract:
All researches pertaining to marketing would be worthless, unless they will boil down to the most important ingredient of success in the field of consumer behavior. In this research, consumer behavior is not looked upon as something that a consumer does unknowingly. Consumer behavior is treated as an expression of decision on the part of the consumer. This decision is phenomenological in nature, which is a function of the inner and outer stimuli. These stimuli work together to form consumer behavior by entering into a black box, which the human mind. In this paper, the correlations between the outer stimuli and such behaviors are gauged. There were 284 respondents who answered a questionnaire regarding their consumer behavior in the popular music industry. These behaviors are outlined based on the black box model that was adjusted within the parameters and limitations of this research. The survey was conducted at the SM Baguio City. Respondents bought music products from music stores within that mall. It was shown that in general, self-identity was related or associated with consumer behaviors. Environmental and marketing stimuli were range restricted, so only one variable was found significant and it was promotion effectiveness. This implies that differences in self-identity, which is a result of different upbringing, environment, and inner dynamics, go well with differences in consumer behavior. In contained and similar environment (like in the case of this research), self identity is an important determinant of consumer behavior. Marketing efforts should therefore be focused toward fulfilling the demands associated with the self identity of the consumers.
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Das, Saumendra, and Padhy P K. "Demographic behavior of consumer towards selected brands of toothpaste." Journal of Management and Science 6, no. 1 (June 30, 2017): 44–55. http://dx.doi.org/10.26524/jms.2016.6.
Abstract:
Consumer decision-making process varies with the type of buying decision.There are great differences between buying a toothpaste brand, a tennis racket, a personal computer and a new car. Complex and expensive purchases are likely to involve more buyer deliberation and more participation. Usually evaluating consumer behavior goes afar from advertising and marketing concepts to connect consumers and to understand their behaviors,motivations and sincere needs. Further consumer behavior is individually influenced by physical and social environment where one has to assume his or her perception on product,brand, service, or company. However, they may purchase any products as a result of their moods and ambiance. Most of the time consumer feels secure when the products are satisfying their needs surround to society and environment that one lives and communicates easily with its demographic factors. In this particular study, the main purpose is to understand the demographic behavior of consumer towards selected brands of toothpaste. Here the researcher randomly selected 485 respondents from Berhampur city of Odisha state and adopted descriptive research design. The study provides the association between the buying behaviors of consumers towards selected brands of toothpaste with respect to their demographic factors. Further, the data has been analyzed by one way ANOVAs and results interpreted.
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Zhu, Kongming. "Consumer Characteristics and Behavior in the Era of Covid Epidemic." Advances in Economics, Management and Political Sciences 5, no. 1 (April 27, 2023): 241–47. http://dx.doi.org/10.54254/2754-1169/5/20220086.
Abstract:
A pandemic brings change to health and quality of life, it may also adversely impact financial and food security. These changes also alter how humans react to the situation, sometimes in a very contrasting way from their normal behaviors. Consumer behavior is not general human behavior, it is rather a very specific behavior directed toward the search, purchase, sale, or disposal of goods or services. In times of crisis, consumer behavior can go through a three-step cycle of reacting, coping, and long-term adaptation. The pandemic can also impact food consumption in the face of shrinking income, closure of food service, and managing the household as a unit of consumption in the face of any uncertain shortages. The pandemic has impacted consumer behavior by impacting the shopping habits of people. During the pandemic, impulsive buying was caused by the emotion of fear. These studies used the theory of fear appeal to explain the three important concepts of perceived efficacy, threat, and fear. This theory suggests that fear generates an emotional reaction from customers. Covid-19 has brought extreme challenges for governments, businesses, and societies across the world. These challenges have affected psychological, social, and economic changes. Unemployment without an alternate employment option available during the pandemic has impacted household finances severely. Along with its financial impact it has also caused stress and changed consumer behavior. With the uncertainty that existed and shrinking incomes, the way consumers buy, shop, and consume items changed.