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Books on the topic 'Consumer behavior'

Author: Grafiati

Published: 4 June 2021

Last updated: 5 October 2024

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1

Mowen, John C. Consumer behavior. 4th ed. Englewood Cliffs, N.J: Prentice-Hall, 1995.

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2

Mowen, John C. Consumer behavior. 2nd ed. New York: Macmillan, 1990.

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3

Mowen, John C. Consumer behavior. 5th ed. Upper Saddle River, N.J: Prentice-Hall, 1997.

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4

Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

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5

Sheth, Jagdish N. Customer behavior: Consumer behavior & beyond. Fort Worth, TX: Dryden Press, 1999.

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6

Wilkie, William L. Consumer behavior. 2nd ed. New York: Wiley, 1990.

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7

Wilkie, William L. Consumer behavior. 3rd ed. New York: John Wiley & Sons, 1994.

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8

Wilkie, William L. Consumer behavior. New York: Wiley, 1987.

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9

Wilkie, William L. Consumer behavior. 3rd ed. New York: Wiley, 1994.

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10

O’Shaughnessy, John. Consumer Behavior. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5.

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11

Engel, James F. Consumer behavior. 8th ed. Fort Worth: Dryden Press, 1995.

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12

Schiffman, Leon G. Consumer behavior. 3rd ed. London: Prentice-Hall International, 1987.

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13

Blackwell, Roger D. Consumer behavior. 9th ed. Mason, Ohio: South Western, 2001.

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14

Schiffman, Leon G. Consumer behavior. Sydney: Prentice Hall Australia, 1997.

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15

Hoffmann, Stefan, and Payam Akbar. Consumer Behavior. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-39476-9.

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16

S, Minor Michael, and Mowen John, eds. Consumer behavior. [Illinois]: Chicago Business Press, 2016.

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17

D, Blackwell Roger, and Miniard Paul W, eds. Consumer behavior. 5th ed. Chicago: Dryden Press, 1986.

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18

L, Cronley Maria, and Cline, Thomas W. (Thomas Warren), eds. Consumer behavior. Mason, OH: South-Western, Cengage Learning, 2011.

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19

J, MacInnis Deborah, ed. Consumer behavior. 5th ed. Australia: South-Western Cengage Learning, 2010.

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20

Lazar, Kanuk Leslie, ed. Consumer behavior. Upper Saddle River, N.J: Pearson Education, 2010.

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21

D, Blackwell Roger, and Miniard Paul W, eds. Consumer behavior. 6th ed. Chicago: Dryden Press, 1990.

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22

1940-, Blackwell Roger D., and Miniard Paul W, eds. Consumer behavior. 8th ed. Fort Worth: Dryden Press, 1995.

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23

Lazar, Kanuk Leslie, ed. Consumer behavior. 5th ed. Englewood Cliffs, NJ: Prentice Hall, 1994.

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24

David, Prensky, ed. Consumer behavior. New York: J. Wiley, 1996.

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25

Schiffman, Leon G. Consumer behavior. 7th ed. London: Prentice Hall International, 2000.

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26

Lazar, Kanuk Leslie, ed. Consumer behavior. 9th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2007.

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27

Engel, James F. Consumer behavior. 6th ed. Chicago: Dryden Press, 1993.

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28

Schiffman, Leon G. Consumer behavior. 8th ed. Upper Saddle River, N.J: Pearson Education International, 2004.

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29

Hoyer, Wayne D. Consumer behavior. Boston: Houghton Mifflin, 1997.

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30

Harrell, Gilbert D. Consumer behavior. San Diego: Harcourt Brace Jovanovich, 1986.

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31

Engel, James F. Consumer behavior. 5th ed. Chicago: Dryden Press, 1986.

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32

Schiffman, Leon G. Consumer behavior. 4th ed. Englewood Cliffs, NJ: Prentice Hall, 1991.

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33

Engel, James F. Consumer behavior. 5th ed. Chicago: Dryden Press, 1986.

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34

Schiffman, Leon G. Consumer behavior. 3rd ed. Englewood Cliffs, N.J: Prentice-Hall, 1987.

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35

Solomon, Michael R. Consumer behavior. 9th ed. Boston: Prentice Hall, 2011.

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36

Schiffman, Leon G. Consumer behavior. 3rd ed. Englewood Cliffs, N.J: Prentice-Hall, 1987.

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37

Lazar, Kanuk Leslie, ed. Consumer behavior. 8th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2004.

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38

Lazar, Kanuk Leslie, ed. Consumer behavior. 5th ed. Englewood Cliffs, N.J: Prentice-Hall International, 1994.

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39

Lazar, Kanuk Leslie, ed. Consumer behavior. 6th ed. Upper Saddle River, N.J: Prentice Hall, 1997.

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40

Sheth, Jagdish N. Customer behavior: Consumer behavior & beyond. Dryden Press, 2001.

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41

Minor, Michael, and John C. Mowen. Consumer Behavior. Pearson Education, Limited, 1997.

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42

Mittal, Banwari, Jagdish N. Sheth, and Bruce I. Newman. Customer Behavior: Consumer Behavior and Beyond. Harcourt Brace College Publishers, 1998.

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43

Mittal, Banwari, Jagdish N. Sheth, and Bruce I. Newman. Customer Behavior: Consumer Behavior and Beyond. Harcourt Brace College Publishers, 1998.

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44

Minahan, Stella, and Patricia Huddleston. Consumer Behavior. Business Expert Press, 2011.

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45

Solomon, Michael R. Consumer Behavior. Pearson Education, Limited, 2012.

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46

Loudon, David, and Albert J. Della Bitta. Consumer Behavior. McGraw-Hill Education, 1988.

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47

Mittal. Consumer Behavior. South-Western Pub, 2006.

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48

Solomon, Michael R. Consumer Behavior. Pearson Education, Limited, 2010.

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49

Solomon, Michael. Consumer Behavior. Longman Higher Education, 1992.

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50

MacInnis, Deborah J., Wayne D. Hoyer, and Rik Pieters. Consumer Behavior. Cengage South-Western, 2012.

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