Journal articles on the topic 'Consumer behavior – Social aspects – Italy'
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Ali Taha, Viktória, Tonino Pencarelli, Veronika Škerháková, Richard Fedorko, and Martina Košíková. "The Use of Social Media and Its Impact on Shopping Behavior of Slovak and Italian Consumers during COVID-19 Pandemic." Sustainability 13, no. 4 (February 5, 2021): 1710. http://dx.doi.org/10.3390/su13041710.
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The coronavirus crisis hit the world and affected all aspects of our lives, including consumers’ habits, preferences, and shopping behaviors. The survey, which involved 937 respondents from two countries, examined how the pandemic affected shopping behavior and consumer preferences in Italy and Slovakia. This paper aims to explore the impact of social media on consumer behavior, more specifically, it examines the influence of social media on the preference of specific e-shops during the first wave of the COVID-19 pandemic. Spearman’s rank correlation coefficient was used to determine a statistically significant relationship between the variables and the Mann–Whitney U test and the Kruskal–Wallis H test to assess the significance of differences between respondents in terms of demographic characteristics (residence, age, and gender). The results revealed the existence of statistically significant differences in the use of social media during the first wave of the COVID-19 pandemic in terms of various demographic factors as well as a relatively weak relationship between the social media used and the purchase in the e-shop promoted on the social media.
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Giachino, Chiara, Niccolò Terrevoli, and Alessandro Bonadonna. "Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study." Social Sciences 10, no. 7 (July 2, 2021): 252. http://dx.doi.org/10.3390/socsci10070252.
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Fast-food chains are everywhere and every day millions of people choose to have a break in a fast-food outlet. However, in recent years some local hamburger foodservice chains outside of the well-known international fast-food chains have found success by leveraging products linked with their territory. How do consumers value the service received in an international, rather than a local, fast-food outlet? This aspect is under-investigated in the literature, but is relevant in order to capture the main and most important differences between the two systems. Through a structured survey, consumers’ perceptions of both international and local hamburger foodservice outlets in the Turin Metropolitan area (Italy) were measured and analysed. The results indicate that consumers generally have a break in an international fast-food restaurant, but the value assigned to local fast-food chains is higher than that assigned to international ones. Specifically, local fast-food chains are appreciated for particular aspects related to the supply chain (animal welfare, ethical and social aspects, the origin of the raw materials, and some other characteristics of the food). The findings contribute to a more in-depth understanding of consumer behaviour, and give an insight into the relevance of the local aspects as opposed to the international ones.
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Lozano, Suly. "Enlightening consumption behavior: The case of Italian wine in the Mexican market." BIO Web of Conferences 56 (2023): 04005. http://dx.doi.org/10.1051/bioconf/20235604005.
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In this project we will explore the consumption behavior of wine in Mexico, with focus in Italian Wine, as Italy is one of the top producers of wine worldwide. Wine is starting to consolidate in the consumer preferences in Mexico, however, there is much more to know and understand about the preference and cultural habits of wine consumption. Our aim is to enlighten and reveal the opportunities in this market where consumption is growing and information available is low, therefore we dig into history, cultural and social aspects of the country. This contribution for the industry also gathers different insights and recommendations carried out from a survey held during 2020 that can help to implement strategic decisions to reach the Mexican consumer.
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Lanfranchi, Maurizio, Grazia Calabrò, Angelina De Pascale, Alessandro Fazio, and Carlo Giannetto. "Household food waste and eating behavior: empirical survey." British Food Journal 118, no. 12 (December 5, 2016): 3059–72. http://dx.doi.org/10.1108/bfj-01-2016-0001.
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Purpose In the food chain the identification of household food wastes represents the most problematic aspect to analyze: both as regards the assessment of its qualitative and quantitative aspects and for the detection of measures to reduce or control its generation. In 2012, in fact, the analyzed area showed an inequality index for disposable income of 6.3, and a relative poverty risk index of 42.3. The paper aims to discuss these issues. Design/methodology/approach In order to get deeper insights into consumers’ wasting behaviors, a survey on food waste generation in households was carried out in a province of Sicily (Italy). The questionnaire has been formulated taking into account the socio-demographic characteristics for the person who, in the family, usually makes the expenditure, in particular: gender, age, marital status, number of household members, education level, type (single, with or without children, married with or without children), worker and/or student if responsible for food shopping, the number of monthly meals, the kind of ready meal eaten (frozen, fresh, canned or freeze-dried), net monthly income for the family, etc. (adapted by Bae et al., 2010). The data collected from the statistical return of the consumers were drawn up to transform the same data into information of simpler and more concise interpretation. Findings The results of the survey are presented in this paper. They can help understand the reasons for discarding edible food and to identify the food groups that are most wasted. Research limitations/implications The analysis of a larger land area or community allows most relevant conclusions. The research has an exploratory perspective since the sample strategy is not probabilistic. Social implications The findings could be susceptible to support practical and social implications for the identification of measures and instruments aimed at reducing food waste and at increasing consumers’ awareness on that issue. Originality/value The study can stimulate sustainable consumption and consumer behavior especially in light of the current economic crisis.
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Arora, Anshu Saxena, Amit Arora, and Vas Taras. "The moderating role of culture in social media-based spatial imagery, consumer xenocentrism, and word-of-mouth for global virtual teams." International Journal of Cross Cultural Management 19, no. 2 (June 20, 2019): 160–93. http://dx.doi.org/10.1177/1470595819856379.
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This study investigates how culture moderates the interrelationships among social spatial imagery (SSI), consumer xenocentrism (C-XEN), electronic word-of-mouth (eWoM), and overall project performance for global virtual teams (GVTs) in social media networked environments. In a sample of 1240 participants from developed economies (the United States and Italy) versus 1176 from emerging economies (China, India, Colombia, Brazil, and Malaysia), partial least squares structural equation modeling and multigroup analyses were conducted to examine the above social media-based interrelationships. The results indicate that low power distance (PD), individualist, and masculine cultures exert strong and positive relationships between C-XEN and negative eWoM; while high PD, collectivist, and less masculine (or feminine) cultures strengthen positive relationships between xenocentrism and positive eWoM. Further, negative eWoM aids project success for GVTs, while positive eWoM has no impact on project performance for developed and emerging economies. Theoretical and managerial implications for understanding cross-cultural aspects of SSI, C-XEN, eWoM, and GVT project performance in online social networks are discussed.
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Pellegrini, Giustina, Sandro Sillani, Mario Gregori, and Alessia Spada. "Household food waste reduction: Italian consumers’ analysis for improving food management." British Food Journal 121, no. 6 (June 20, 2019): 1382–97. http://dx.doi.org/10.1108/bfj-07-2018-0425.
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Purpose Every year 1.3bn tonnes of food are lost or wasted in production, manufacture, distribution and at household level. Consumers are the biggest contributors to the total volume of food waste generated over the world. The purpose of this paper is to analyze the factors affecting consumer’s food waste behavior at household level, providing more insights to existing literature, basing on a hypothesized model. Design/methodology/approach Data collection was carried from May 2016 to March 2017, by means of a face-to-face structured questionnaire distributed among 580 Italian consumers, with seven constructs. Data analysis included two main steps: exploratory factor analysis and structural equation model (SEM) implemented by means of STATA 14. Findings Results show that price consciousness, environmental concern and time management influence the attitude that in turn affect the behavior toward food waste minimization. These findings provide basic guidelines for developing policies and campaigns aimed to decrease food waste. Research limitations/implications This study point out the importance of the food waste behavioral determinants analysis at household level in Italy. Therefore, the research will include other constructs and further studies can be conducted in European countries to produce spatial SEM. Practical implications Waste prevention approaches should concentrate interests on avoiding losses, and releasing of information, best practices and education of consumers as well as strengthening the donation to social services. Social implications The present findings may be used by decision makers, municipality, stakeholders, involved in food waste reduction policies. Moreover, social marketing campaigns can advantage by these results, in order to avoid food-related habits in consumers’ everyday lives not respecting the issues of the food waste. In addition, this study is addressed to academics and scholars that are already working on the role of consumer’s behavior and its implication on food waste reduction. Originality/value Food waste in Italy has been analyzed by several authors, yet not involving national samples, using different methodologies and aiming at analyze different aspects. The present study aims at analyzing main determinants affecting food waste behavior at household level: providing more insights to existing literature.
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Alfiero, Simona, Michael Christofi, and Alessandro Bonadonna. "Street food traders, farmers and sustainable practice to reduce food waste in the Italian context." British Food Journal 122, no. 5 (September 26, 2019): 1361–80. http://dx.doi.org/10.1108/bfj-04-2019-0265.
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Purpose The purpose of this paper is to demonstrate how food waste management can affect both retail and distribution operators’ efficiency performance and their ability to create value. In particular, the paper shows how optimizing food waste management characterizes best practices and favors the development of sustainability. Design/methodology/approach Based on a survey of 196 outdoor market operators (including farmers and street food traders) from 27 outdoor markets, the authors analyzed unsold food/food wastage processes vis-à-vis the operators’ behavior and attitude. To provide accurate definitions of the satisfaction levels, a consumer perception survey was carried out, with a usable sample of 2,107 questionnaires. The efficiency performance was evaluated according to data envelopment analysis. Findings The results showed that farmers operate more efficiently than street food traders and that the traditional management of unsold food/food waste is an important competitive element in this sector. Research limitations/implications The sample represents the Greater Turin Area in Italy, i.e., thus, limiting generalizability of the results. In addition, the variables analyzed were limited to certain aspects of selling processes and food waste management. Practical implications The results provide some indicators on how a more rational style of unsold food management can improve an operators’ performance and help make a social impact. Originality/value To the best of the authors’ knowledge, this is the first study that analyses outdoor market operators’ efficiency, based on the use of food waste as a variable affecting their performance.
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Pelet, Jean-Eric, and Panagiota Papadopoulou. "Consumer Behavior in the Mobile Environment." International Journal of Technology and Human Interaction 10, no. 4 (October 2014): 36–48. http://dx.doi.org/10.4018/ijthi.2014100103.
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Consumer behavior in the omnipresent mobile environment constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy. This paper presents an exploratory qualitative study about the use of smartphones and social media, in the context of m-commerce. The authors' objective is to facilitate the understanding of consumers' perceptions and behavior in m-commerce and social media and explore the potential of social media for m-commerce purposes. The results of their qualitative analysis show that reputation, design aspects, such as ease of use, as well as privacy and security are important factors for m-commerce and social media adoption and use. Their qualitative results also reveal factors having a negative effect to m-commerce. Business opportunities enabled by social media for m-commerce and how these can be leveraged in this promising mobile context are also discussed.
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Knysh, N. "PSYCHOLOGICAL FACTORS OF CONSUMER BEHAVIOR." Bulletin of Taras Shevchenko National University of Kyiv. Series “Psychology”, no. 2 (9) (2018): 23–26. http://dx.doi.org/10.17721/bsp.2018.2(9).6.
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Consumer behavior might be considered as a kind of economic or social behavior, but, in any case, it bases on the psychological traits of the person and depend on his motivation. The last is a trigger in the decision-making process of particular product`s purchasing. That is why one of the main approaches in describing consumer behavior is psychoanalytic theory. In contrast to the rational theory of knowledge, psychoanalysis leaves room for the irrational decisions and momentary impulses that "It" provokes. Just remind sacral consumption — the belief that not only goods are acquired, but also a certain lifestyle, hopes for improving one’s own life and etc. In general, consumption is influenced by a number of factors, among which F. Kotler mentions: cultural factors, social, personal and psychological factors. The article describes the factors of internal and external influence on the behavior of consumers, the possibilities of their influence to direct the psychological factors of behavior in marketing activities and the main psychological aspects of consumer behavior and factors that determine the choice of a particular type of consumer behavior. The main groups of factors that influence the formation and implementation of consumer behavior are analyzed, special attention is paid to socio-psychological factors: social class (eight groups: the top of society, conservatives; dominant traditionalists; traditionally working class; dominant "new"; trendsetters; avant-garde; social "dependers"; poors), reference group, communication, social norms and values, personal lifestyle. There are examples of successful and unsuccessful marketing decisions of companies that, accordingly, account or ignored the needs of their consumers in the article. By the way, for Ukrainians, the main criteria for choosing a product are: price, brand and packaging, since the psyche of the consumer is not always aimed specifically at the product and, if products are more or less uniformity, the consumer will choose one, focusing not only on the specific differences of the goods, but also on their appearance.
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Kreng, Victor B., and May-Yao Huang. "Corporate Social Responsibility: Consumer Behavior, Corporate Strategy, and Public Policy." Social Behavior and Personality: an international journal 39, no. 4 (May 30, 2011): 529–41. http://dx.doi.org/10.2224/sbp.2011.39.4.529.
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In this theoretical article the concept of feedback with a system perspective and the system dynamics of cause-effect feedback circuits are used to explore the dynamic relationships among consumer behavior, corporate strategy, and public policy with regard to 2 aspects of corporate social responsibility; making a profit and providing social services. A good harmony with consumer behavior is based on emotion, with consumers playing the roles of demander and care receiver. In addition, effective corporate strategy and policy is based on reason, with the corporation playing the roles of supplier and philanthropist. Finally, the regulations established by public policy are based on law, and thus public policy plays the roles of guider and regulator.
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Fontalova, Natalia S., and Tatiana V. Khrennikova. "PSYCHOLOGICAL ANALYSIS OF CONSUMER BEHAVIOR OF STUDYING YOUTHS." Humanities And Social Studies In The Far East 18, no. 4 (2021): 48–54. http://dx.doi.org/10.31079/1992-2868-2021-18-4-48-54.
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The consumer behavior of studying youths, as more susceptible to external stimuli of the social group, is not constant, it undergoes changes, and therefore, there is a need for a systematic study of its aspects. The article reveals the results of a study of the characteristics of consumer behavior of studying youths at the present stage. Based on the analysis of the data obtained, conclu-sions were drawn about marked consumer types, the degree of conspicuousness in consumption, consumer preferences, as well as the peculiarities of making a decision on purchases.
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Waskito, Jati, I. Imronudin, and C. Chuzaimah. "Observing pro-environmental behavior based on consumer attitudes and norms." Diponegoro International Journal of Business 2, no. 2 (December 31, 2019): 76. http://dx.doi.org/10.14710/dijb.2.2.2019.76-85.
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This study aims to investigate the differences in underlying psychological aspects regarding pro-environmental behavior between two distinct consumer groups: green product and non-green product consumers. Psychological aspects investigated includes cognitive attitude, affective attitude, social norm, and behavioral intention. Using survey, a total of 276 responses from Solo, Jogyakarta, and Semarang are succesfully collected. Confirmatory factor analysis was conducted to check the measurement model, while a multiple regression and MANOVA were performed to examine the proposed hypothesis. Compared to non-green product consumers, green product consumers exhibited significantly higher levels of cognitive attitude, affective attitude, social norm, personal norm, and green consumer behavior. Also cognitive, affective attitude, and personal norm predicted green consumer behavior. The limitations of this study include the self-reporting questionnare and the measurmenet of consumers’ recycling intention rather than their actual behavior.
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Nunes, Gibran Sales, and Emílio José Montero Arruda Filho. "Consumer behavior regarding wearable technologies: Google Glass." Innovation & Management Review 15, no. 3 (July 16, 2018): 230–46. http://dx.doi.org/10.1108/inmr-06-2018-0034.
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Purpose This purpose of this study is to analyze consumer behavior in relation to Google Glass. The study considers the adoption and diffusion of the innovation, aspects related to technological convergence and the theories of utilitarian, hedonic and social value. Design/methodology/approach This qualitative, exploratory study uses the methodological approach of netnography via passive observation. Data collection was conducted using the social network Reddit over a period of about four months. Findings Three categories and two subcategories of consumers were found, namely, socially satisfied; socially constrained; and early adopters, divided into enthusiasts and visionaries. Research limitations/implications A limitation of this research pertains to the data collected regarding consumption preferences of users and potential adopters. No questions were created, but rather, discussions were selected, from the social network Reddit, that focused on factors pertaining to the theories studied. Practical implications The research brings an important insight regarding the launch of new products: to obtain a good market position for new devices, failures or inadequate perceptions that will negatively impact the technology’s dissemination must be minimized. Social implications This study presents social value of technological consumption as a function of the conspicuousness, status and position of users who own devices that differ from those commonly available on the market. Originality/value This study reveals which elements exert the greatest influence on intention to consume so-called wearable technology. In particular, it analyzes consumer behavior in relation to Google Glass, evaluating the reasons that were perceived as positive and negative for consumers which blocked the technology launch in the market.
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De Rosis, Sabina, Francesca Pennucci, and Chiara Seghieri. "Segmenting Adolescents Around Social Influences on Their Eating Behavior: Findings From Italy." Social Marketing Quarterly 25, no. 4 (October 20, 2019): 256–74. http://dx.doi.org/10.1177/1524500419882059.
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Adolescence is a fundamental period in everyone’s life. Teenagers have for the first time the possibility to take on responsibility about their choices in many domains, building their own “lifestyle.” Among these domains, food is one of the most important considering the implications for their future health. Deep knowledge of teenagers’ behaviors and of factors affecting their choices can support tailored health policy and social marketing interventions for this population. The purpose of this article is to prospectively segment teenagers around food socialization factors as influencing factors of food preferences, attitudes, and behaviors of adolescents. A cluster analysis (CA) was performed on a sample of 4,749 respondents aged 15 and 18 years coming from Tuscany (Italy). Considering food well-being and consumer socialization frameworks, the CA used three food socialization variables related to influences and source of information/advices at intrapersonal, interpersonal, and broader societal levels. Five distinct groups were identified and described, showing deep differences in the adolescents’ food behaviors corresponding to different socialization patterns. Adolescents who reported broader food socialization at all investigated levels present better lifestyle habits. Social marketers, policy makers, and health professionals can work on specific influencing food socialization factors for tailoring marketing interventions and increasing their positive impact on adolescents’ food behaviors.
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Eroglu, Elif. "The Changing Shopping Culture: Internet Consumer Behavior." Review of Business Information Systems (RBIS) 18, no. 1 (April 23, 2014): 35–40. http://dx.doi.org/10.19030/rbis.v18i1.8541.
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Internet technology has prompted significant changes in many aspects of human life and society as well as in shopping culture. An important phenomenon, surrounding the human life as a continuum, is shopping through the Internet or e-commerce. Shopping through the Internet has interconnections with many disciplines such as law, economics, psychology, and marketing. Many academicians, researching in various disciplines, studied this issue, which is a dynamic field of study. However, the case is this, we can say that the studies about the reasons for shopping through Internet by the consumers are very new and few in number. Shopping through the Internet involves social, technological, economical, behavioral, and educational dimensions. There are many prior factors behind shopping through the Internet by the consumers. This study presents a theoretical explanation for online consumer behavior.
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Hsu, Li-Chun, Wen-Hai Chih, and Dah-Kwei Liou. "Understanding community citizenship behavior in social networking sites." Industrial Management & Data Systems 115, no. 9 (October 19, 2015): 1752–72. http://dx.doi.org/10.1108/imds-05-2015-0211.
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Purpose – Social media platforms established social relationship between the consumer and the brand community. The purpose of this paper is to propose a model to understand how dual-identification impact on the community citizenship behavior (CCB). Specifically, the authors propose perceived community-brand similarity (PCBS) influence CCB via dual-identification and brand passion (BP). Design/methodology/approach – The research sample consists of 323 members who have used Apple product and used Apple fan page for more than one year, and structural equation modeling was used to test the research hypotheses. Findings – The results indicated that PCBS directly influenced brand identification (BI) and community identification (CI), respectively. BI directly influenced CI. CI directly influenced BP, but BI not directly influenced BP. In the mediation effects, both the dual-identification factors and BP play important mediating roles. Practical implications – From a managerial standpoint, this research provides implications for social network sites management. Originality/value – This research fills a void in the BI and CI are coexisting but distinct aspects of virtual communities. In addition, the mediating role of dual-identification factors and BP in the online community consumer-brand relationship has not been fully investigated.
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Melnyk, Vladimir, Erica van Herpen, Suzanne Jak, and Hans C. M. van Trijp. "The Mechanisms of Social Norms’ Influence on Consumer Decision Making." Zeitschrift für Psychologie 227, no. 1 (January 2019): 4–17. http://dx.doi.org/10.1027/2151-2604/a000352.
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Abstract. In the past decades, marketing practitioners have embraced social norms as a powerful instrument of influencing consumers’ behavior. An important distinction has been made between descriptive norms (what most others do) and injunctive norms (what others approve of), and this meta-analysis across 297 studies examines the effects of these types of social norms on consumer decision-making processes. We argue that descriptive norms directly influence behavior, and consequently that their effect on behavior should be stronger than that of injunctive norms. Injunctive norms, by contrast, should be more strongly related to intentions than descriptive norms. Results of the meta-analysis support these predictions, and furthermore provide new insights into the moderating effects of aspects of the norm (specificity of the norm, norm source) and of the target person (gender, age).
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Bui, Tat-Dat, Ming K. Lim, Raditia Yudistira Sujanto, Monica Ongkowidjaja, and Ming-Lang Tseng. "Building a Hierarchical Sustainable Consumption Behavior Model in Qualitative Information: Consumer Behavior Influences on Social Impacts and Environmental Responses." Sustainability 14, no. 16 (August 10, 2022): 9877. http://dx.doi.org/10.3390/su14169877.
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This study contributes to an understanding of valid sustainable consumption behavior attributes in Indonesia, due to the current unsustainability of product usage and environmental damage. Increasing consumption requires an understanding and exploration of important aspects of the consumption process and consumers’ behaviour. Sustainable consumption fulfils human needs, increases quality of life, reduces environmental damage and minimizes the risk to human health. A set of qualitative aspects and criteria is selected, validated by experts, using the Delphi method. Qualitative information is translated into comparable scales by applying fuzzy set theory. The interrelationships among the attributes are then identified by using a decision-making trial evaluation in the laboratory. Choquet integral is used to eliminate problems of expert subjectivity and this interactivity method, thus, provides higher insight into effectively addressing uncertainties. The results show that social impact and consumer behavior have a significant role in driving sustainable consumption behavior, representing an individual’s motivation in planning or decision making when performing a specific sustainable behavior. Sustainable consumption behavior is motivated by perceived consumer effectiveness, trust from consumers, environmental knowledge, environmental responsibility, behavioral intention, emotion, and motivation regarding social consumption mot. Theoretical and managerial implications are also provided.
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Parfenova, Angelina, and Sofya Romashova. "The role of procrastination in students’ consumer behavior." International Journal of Sociology and Social Policy 40, no. 1/2 (December 17, 2019): 133–44. http://dx.doi.org/10.1108/ijssp-10-2019-0199.
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Purpose This research paper is devoted to the academic procrastination, and the purpose of this paper is to reveal the role of academic procrastination in the consumer behavior of students. Design/methodology/approach The study was conducted within the framework of a mixed methodology: series of semi-structured interviews and an online survey. In the first stage, 20 interviews were conducted with students from different countries to obtain the broader picture for the academic procrastination process and its association with consumer behavior. In the second stage, an online survey was conducted, in which 336 students from different countries participated. This paper describes existing approaches to understanding and measuring academic procrastination, as well as its role in the economic behavior of individuals. Findings As a result of the qualitative stage, the role of procrastination in such aspects of consumer behavior as budget planning and inclination to making unplanned purchases was emphasized. The role of the student’s inner circle in his procrastination and consumer behavior was also highlighted. As a result of the quantitative stage, a significant connection between the level of academic procrastination and the above aspects of consumer behavior of students, as well as a significant contribution of social expectations in the change of procrastination level and impulsivity of consumption was revealed. Originality/value This study is the first attempt to describe procrastination within the macro-approach of sociology and to confirm at the empirical level the correlation between procrastination and consumer behavior.
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Neganova, V. P. "The Impact of COVID-19 on Consumer Habits: New Aspects of Research." Economics and Management 27, no. 12 (December 26, 2021): 943–50. http://dx.doi.org/10.35854/1998-1627-2021-12-943-950.
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Aim. The presented study aims to propose and substantiate new research directions with allowance for the impact of COVID-19 on consumer habits.Tasks. The authors investigate the problem of the pandemic’s impact on common consumer behavior stereotypes; identify major trends in changing consumer habits; propose new directions for research on the transformation of consumer habits in the context of the COVID-19 pandemic.Methods. This study is based on specialized scientific publications accessible via the Scopus and WoS databases and uses complementary methods of analysis, synthesis, comparison, generalization, etc.Results. Isolation and social distancing measures taken during the COVID-19 pandemic have changed consumer habits. Consumers are learning to improvise based on their existing habits and are developing new habits associated with the digitalization of sales, changing demographics, and innovative ways that allow them to solve the problems of blurring boundaries between work, leisure, and education. The authors propose several new research questions for the next decade.Conclusions. Isolation and social distancing in the fight against the COVID-19 virus have significantly changed consumer behavior, limiting consumption by time and location. Due to the flexibility of time and the fixed nature of location, consumers have learned to improvise creatively and innovatively. The use of digital technologies can fundamentally and irrevocably change many existing habits. Government policy also forms new consumption habits, especially in public areas: airports, concert halls, public parks, etc. The most important objective is to investigate ongoing processes and to implement the obtained scientific results in the activities of government authorities, educational institutions, and marketing activities of Russian companies.
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Ijams Spaid, Brian. "Exploring consumer collecting behavior: a conceptual model and research agenda." Journal of Consumer Marketing 35, no. 6 (September 10, 2018): 653–62. http://dx.doi.org/10.1108/jcm-05-2017-2224.
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Purpose The purpose of this paper is to explore the behaviors that revolve around collecting, the motivations behind these behaviors and the psychological benefits collectors receive from engaging in these collecting behaviors. Design/methodology/approach A thorough literature review and integration of prominent psychological and social psychology theories are used to propose a conceptual model, several research propositions and potential research questions for future scholarship. Findings This paper proposes that a collector salient identity and collecting motives drive tension-inducing social and solitary collecting behaviors and that these behaviors in turn reinforce the collector salient identity. Relevant aspects of the collecting phenomenon are explored, and included propositions provide future research direction to validate a proposed conceptual model designed to provide insights into a common consumer behavior. Originality/value This paper provides a broad conceptual model and explores several details of consumer collecting behavior as a basis for future research.
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Timpanaro, Giuseppe, Paolo Guarnaccia, Silvia Zingale, Vera Teresa Foti, and Alessandro Scuderi. "The sustainability role in the purchasing choice of agri-food products in the United Arab Emirates and Italy." AIMS Agriculture and Food 7, no. 2 (2022): 212–40. http://dx.doi.org/10.3934/agrfood.2022014.
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<abstract> <p>The paper starts from the assumption that a greater level of sustainability in national food systems can be achieved with the contribution of the consumer. Nowadays, the consumer can condition the choices of the production system, with a greater demand for reassurance on the quality, safety, and traceability of food products. To confirm this hypothesis, this study intends to verify sensitivity to sustainability, purchase behavior, and type of sustainable products in consumer samples of two territorial contexts, the United Arab Emirates and Sicily. The analysis of the results shows the interest of the UAE consumers for organic products and Sicily consumers for local products from a short and zero-kilometer supply chain which is the expression of traditions and opportunities for socio-economic development in the region. The picture is enriched with some food for thought on aspects closely linked to agri-food sustainability.</p> </abstract>
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Kolesnyk, D. "PECULIARITIES OF CONSUMER BEHAVIOR IN COVID-19 CONDITIONS: BIBLIOMETRIC ANALYSIS." Vìsnik Sumsʹkogo deržavnogo unìversitetu 2021, no. 4 (2021): 174–81. http://dx.doi.org/10.21272/1817-9215.2021.4-21.
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The events caused by COVID-19 are among the most significant and unpredictable events of recent years. Every country, economy, and human sphere could not ignore the Pandemic that unfolded in early 2020. And, of course, it has strongly influenced consumer behavior. Under these conditions, the main psychological factors influencing consumer behavior were anxiety and fear and the panic they caused. External and internal restrictions on business and consumer activity associated with the coronavirus pandemic have led to a temporary decline in production and consumption in the economy. Measures for social distancing, self-isolation, quarantine, adopted in many countries, and other factors have created new consumer trends that need to be detailed. Accordingly, the article aimed to determine the essence of research in the pandemic impact on consumer behavior, published in publications indexed by the leading database Scopus. As a result of bibliometric analysis of 1007 publications indexed by the Scopus database for 2020-2021 on the impact of the Pandemic on consumer behavior, four most potent clusters were identified: the impact of the Pandemic on changing consumer habits in all spheres of life; characteristics of consumer attitudes; health of different categories of the population; study of the effects on the body caused by coronavirus infection. Determining the impact of changes in consumer demand in terms of achieving economic and social goals by enterprises and states remains little studied. A study of the geographical affiliation of authors of scientific papers in this area showed the most significant number of publications published by scientists from the United States, China, Britain, India, Italy, Spain, South Korea, and Australia. At the same time, the number of publications in the Scopus database published by domestic authors is relatively insignificant, which once again confirmed the lack of research and timeliness of the study in Ukraine. Interest in the topic is constantly growing. Because the problem remains open – Covid-19 continues to change the lives of people around the world, changing not only consumer, food, etc. behavior of the population and the principles of doing business, but forms new and new goals of sustainable development of society.
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Lin, Jiabao, Lei Li, Yanmei Yan, and Ofir Turel. "Understanding Chinese consumer engagement in social commerce." Internet Research 28, no. 1 (February 6, 2018): 2–22. http://dx.doi.org/10.1108/intr-11-2016-0349.
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Purpose Building on the Chinese guanxi perspective, the purpose of this paper is to develop a theoretical model that explains the indirect effects of social support from friends on social commerce intentions, as mediated through the relational aspects that potential buyers develop with sellers. Design/methodology/approach Hypotheses are tested with partial least squares (PLS)-graph applied to data collected via a survey of social media users (n=511). SPSS and PLS-graph are the statistical analysis tools used in this study. Findings Relationship exists in social commerce interactions and its quality can be captured by swift guanxi and trust. These swift relationships matter as they drive users’ behavioral intentions on social commerce sites. The informational and social support people receive from friends helps in improving the relationship quality and can indirectly influence user behaviors on these sites. Research limitations/implications This study has relied on a convenient sampling and this may limit the generalizability of the findings. Future research should employ broader and more random sampling techniques to re-validate and extend the findings. Originality/value The interpersonal aspect of relationship quality has received little attention in the social commerce literature. This study develops a theoretical model that explains consumers’ intention in social commerce. The findings reveal the mechanisms through which different types of social support indirectly influence social commerce intentions. They provide a unique glimpse into consumer behavior in Chinese settings, in which the guanxi aspect of relationship quality highly matters.
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Cormoș, Viorica-Cristina. "Adolescents and Drug Use in Current Society. From Curiosity to Consumer Behavior." Anuarul Universitatii Petre Andrei din Iasi - Fascicula: Asistenta Sociala, Sociologie, Psihologie 27 (December 10, 2021): 35–50. http://dx.doi.org/10.18662/upasw/27/51.
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Adolescents in the current society have temptations of all kinds, including drug use. An even minimal drug use, considered social consumption, can have serious consequences at physical, psychic and social level. Because adolescence is a period of fluctuations, it is important to have a permanent problem in the educational environment, the media, etc. of this social consumption and associated risks. Adolescents need to be properly informed about the consequences of the drug use and guided to specialist services where appropriate. The purpose of this article is to analyze the problem of drug use in adolescents. In this respect, a research was conducted in Suceava County in three high schools. The analyzed aspects are: the level of adolescents for drugs; the existence of a consumer entourage; perception of illegal drug use among adolescents; the causes of drug use among adolescents; perception of adolescents on the effects of drug use.
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Kymäläinen, Tiina, Kaisa Vehmas, Heli Kangas, Sami Majaniemi, and Tiina Vainio-Kaila. "Consumer Perspectives on Bio-Based Products and Brands—A Regional Finnish Social Study with Future Consumers." Sustainability 14, no. 6 (March 21, 2022): 3665. http://dx.doi.org/10.3390/su14063665.
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This article presents a Finnish social design study that focuses on consumer perspectives and future expectations related to bio-based products and brands. The qualitative regional study addresses the global concern associated with sustainability of the bioeconomy. Because a gap in research was identified from the regional consumer perspective, the article presents a case study that was held with 50 consumers in Finland. The main research method was qualitative online focus group discussions, with an objective to gain an understanding of consumer behavior, motivations, concerns, and intentions related to bio-based products and brands. The results are presented according to the sustainability framework, which was constructed around four topics: (1) consumer awareness, (2) illustrated examples and their consumer acceptance, (3) consumption habits, and (4) future consumption behavior. The main findings indicate that Finnish consumers were extremely well-informed on the bio-based concept, and they trusted domestic regional brands the most. Throughout the research, Nordic consumers highlighted the role of companies and urged sensible science-based communication on the sustainability aspects. Finally, the results led to consider how the value-sensitive consumer insights may be utilized by proposing prominent impact assessment methods for decision-making in both the business and consumer sectors.
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Palmieri, Nadia, Alessandro Suardi, Walter Stefanoni, and Luigi Pari. "Opuntia ficus-indica as an Ingredient in New Functional Pasta: Consumer Preferences in Italy." Foods 10, no. 4 (April 8, 2021): 803. http://dx.doi.org/10.3390/foods10040803.
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Opuntia ficus-indica is a source of minerals and vitamins and has recently been used as ingredient to make a new functional variety of pasta. Italy was the first country in the world to produce pasta and is also the second largest producer of Opuntia in the world. According to an Italian sample, this study considers the main factors that could influence consumers when choosing functional pasta (featuring Opuntia) and characterizes distinct hypothetical consumer segments in terms of their food habits, pasta choices, and perceptions toward functional pasta featuring Opuntia. Data were collected using a web-based survey and with 328 respondents. Factor analysis (FA) with orthogonal rotation (varimax) was used to simplify the observed variables and hierarchical cluster analysis was performed with the FA results. Seven clusters were identified and the main results show that the level of education plays an important role in the perception of functional pasta. In fact, the perceptions of well-educated people differed from poorly-educated people. Moreover, the results showed significant respondent interest regarding health benefits and the nutritional and environmental aspects of functional pasta, which should encourage people’s acceptance and consumption of this new functional food. In addition, the respondent preferences reflect a value of experience towards the pasta, i.e., the belief of cooking typical Italian pasta. This means that Opuntia used for the production of functional pasta should maintain the organoleptic and physical properties of durum wheat-based pasta. In addition, respondent preferences for pasta featuring Opuntia could also be driven by its price.
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Volkova, Аnastasiia D., Natalia L. Ivanova, and Оlga I. Patosha. "Social Identity and Consumer Preferences: Search for Relationship (Example of Local Food)." National Psychological Journal 44, no. 4 (2021): 39–52. http://dx.doi.org/10.11621/npj.2021.0404.
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Background. With the growing role of economic environment in the socialization of a modern person, there is an increasing interest in understanding the socio-psychological mechanisms of human behavior when choosing goods. Economic realms are refl ected in the self-identifi cation of the individual in relation to other people and social structures. Th e study of the relationship between social identity and the features of consumer behavior when choosing goods is relevant. At the same time, various aspects of social identity in connection with the peculiarities of consumer preferences remain poorly studied in social psychology. Objective. Th e study is aimed at identifying the relationship between the components of social identity and the characteristics of consumer preferences (using the example of locally produced food). Design. Th e study was conducted online by presenting respondents with a questionnaire that included questions about consumer preferences and components of social identity. Th e sample was targeted by experts: consumers of food products of local production, citizens of the Russian Federation, aged 25 to 67 years (N = 200). Results. Th e interrelation of cognitive and value components of social identity with the peculiarities of consumer preferences concerning general attitude to products, their characteristics and selection criteria is revealed. More significant connections were found between value components and all manifestations of consumer preferences. Th e interrelation between local and world identity and preference for food products of domestic production, as well as the features of the criteria for choosing food products among consumers with diff erent severity of the cognitive component of social identity, has been revealed. Conclusion. New data on the relationship between cognitive and value components of social identity and the characteristics of consumer preferences were obtained. Th ey can serve as a basis for a deeper analysis of the identity structure, understanding the role of identity in consumer behavior. Th e main limitations of the study relate to the sample and the methods used.
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Silaban, Pantas H., Wen-Kuo Chen, Tongam Sihol Nababan, Ixora Javanisa Eunike, and Andri Dayarana K. Silalahi. "How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement." Human Behavior and Emerging Technologies 2022 (June 20, 2022): 1–16. http://dx.doi.org/10.1155/2022/4432977.
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YouTube is one of the emerging technologies that impact consumer behavior. In the tourism sector, travel video blogs (travel vlogs) have become increasingly popular since they are highly influential in influencing travel behavior. Similarly, YouTube travel vlogs are highly engaging and provide consumers with destination experiences. This study determines how consumer behavior expressed through emerging technologies, such as travel vlogs on YouTube, can influence travel intention and electronic-Word of Mouth (e-WOM) behavior. By incorporating the use and gratification (U&G) perspective, this study examines the role of information seeking and entertainment as motivational factors for watching travel vlogs as a source of satisfaction. It will, in turn, lead to a greater degree of engagement. The current study investigated the emotional and presence aspects of travel videos to determine engagement. To evaluate the research hypothesis, we collected data from 300 respondents who had traveled to a destination after watching a travel vlog. We tested the hypothesis by utilizing structural equation modeling, a feature of the Smart-PLS 3.0 software. The results indicate that consumer motivations for watching travel vlogs, including the desire for information and entertainment, significantly impact customer engagement, both emotion and presence. Customers who are emotionally engaged and perceive travel vlogs as having a high presence will significantly affect their travel intention behavior and influence them to share e-WOM. In addition, the current study provides insight into tourism managers and academics on how travel vlogs as emerging technologies influence consumer behavior.
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Zhmai, Oleksandr, and Mariia Filatova. "Determining the ethical aspects of using neuromarketing in modern market conditions." Ìstorìâ narodnogo gospodarstva ta ekonomìčnoï dumki Ukraïni 2021, no. 54 (December 1, 2021): 136–53. http://dx.doi.org/10.15407/ingedu2021.54.136.
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Significant opportunities, a wide choice and saturation of the market with goods and services make it difficult for consumers to make decisions about buying certain goods. Companies, experiencing high competition, actively use all possible approaches and methods of marketing. Often consumers do not rely on rational factors, but on their own subconscious motivations caused by marketing incentives. Therefore, companies pay considerable attention to research into consumer behavior and tastes to bring the end consumer closer to the product, convincing him of the need for its consumption. Most domestic companies continue to use the tools of classical marketing, despite the emergence of innovative methods of promotion. Traditional marketing research yields results that can be ineffective and deviate significantly from reality, so companies are beginning to look for alternative ways to study consumer behavior. One of the modern directions of research on consumer behavior is neuromarketing, whose methods exacerbate the problem of ethics of neuroscience. The purpose of this article is to analyze the possibilities of neuromarketing tools to study consumer behavior and determine the ethical aspects of the use of neuromarketing in today's market conditions. This goal involves the following tasks: 1) to reveal the relevance of the use of neuromarketing; 2) define the concept of neuromarketing and its types; 3) compare traditional marketing research and neuromarketing; 4) define the concept of neuroethics; 5) consider the problems of neuroethics in marketing; 6) consider the role of the code of ethics on the example of the NMSBA Code of Ethics; 7) identify solutions to ethical problems of neuromarketing. It has been found that neuromarketing is a promising marketing tool because it provides new information that cannot be obtained through traditional marketing research. It uses neurobiology to identify consumers’ subconscious decision-making processes and to understand the true stimuli for their behavior. Neuromarketologists conduct research to determine consumer actions that occur under the influence of their feelings, thoughts, and subconscious processes. Therefore, neuromarketing makes it possible to increase the value of products for consumers and society, provided that it simplifies the relationship between consumers and products. Unlike traditional marketing research, neuromarketing research allows to obtain results with smaller deviations from reality due to the ability to study consumers’ subconscious processes. Brain research for medical and commercial purposes involves the need to study ethical, legal and social issues and consequences that may arise in the research process. These questions are studied by a science called neuroethics. The most common ethical problems of neuromarketing are autonomy, informed consent, consumer confidentiality, and privacy. But if you follow the rules of the code of ethics, the use of these tools can be more effective.
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Rahulan, Monika, Olga Troynikov, Chris Watson, Marius Janta, and Veit Senner. "Consumer behavior of generational cohorts for compression sportswear." Journal of Fashion Marketing and Management 19, no. 1 (March 9, 2015): 87–104. http://dx.doi.org/10.1108/jfmm-05-2013-0072.
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Purpose – The purpose of this paper is to understand the difference in purchase decision behavior of compression sportswear by Baby Boomers and Generation Y. Design/methodology/approach – Two methods were used for data collection: a simulation study with 17 Baby Boomers and 23 Generation Y subjects using eye-tracking technology; and a questionnaire from a sample of 82 Baby Boomers and 84 Generation Y consumers. Findings – Generation Y are more inquisitive and focus greatly on technical information. Baby Boomers are more confident with their choices, taking a shorter time to reach a purchase decision; they are more concerned with aspects that protect the wearer. Research limitations/implications – Limited demographic information was collected from participants in the simulation study, further research is required in this area. Practical implications – This study provides important insights into the purchase decision behavior of Baby Boomers and Generation Y for compression sportswear. By providing better understanding of some of the key drivers for purchase decisions it enables marketers to develop more effective marketing plans to engage with these important consumer groups. Social implications – The focus and findings of this study provide further understanding of the motivations of two significant consumer cohorts. This study provides further momentum to the body of cohort research already available. Originality/value – This study addresses a gap in literature with reference to the comparison of consumer behavior of generational cohorts when purchasing compression sportswear. Findings can be applied in other areas of sportswear and to other countries.
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BRUGIAVINI, AGAR, and VINCENZO GALASSO. "The social security reform process in Italy: where do we stand?" Journal of Pension Economics and Finance 3, no. 2 (July 2004): 165–95. http://dx.doi.org/10.1017/s1474747204001568.
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A reform process is underway in Italy. Achieving financial sustainability of the social security system has been the first objective characterizing the reforms of 1990s, but these have also introduced rules which aim at a more actuarially fair system. Indeed the social security system prevailing in Italy, financed on a PAYG basis, was, at the end of the 1980s, clearly unsustainable and also extremely unfair to some group of workers, enacting a form of perverse redistribution which is typical of ‘final salary’ defined benefit systems. It was also a system characterized by strong incentives to retire early.In this paper we briefly describe the different regimes of the Italian pension system in its recent history and focus on some aspects of the reform process taking place during the 1990s. Since economists and policy makers are still struggling to assess the results and the long-term effects of these reforms we provide both a survey of this debate and some fresh evidence on the evaluation of the policy changes. We carry out this analysis with a particular emphasis on two aspects which are relevant in the debate. On the one hand we stress the role of economic incentives and the overall fiscal implications of changing the systems as well as these incentives. On the other hand we emphasize the intergenerational considerations and the political implications of the ageing process of the Italian population. From our description it emerges that the overall design of the Italian reform is probably a good one, and yet some more steps need to be taken to speed up some of the positive effects of the reform process that, due the adverse demographic trends affecting PAYG systems as well as the political arena, could easily evaporate.
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Giménez-Sanchis, Adrián, Kui Zhong, Aurora Pintor, Vittorio Farina, and Cristina Besada. "Understanding Blood versus Blond Orange Consumption: A Cross-Cultural Study in Four Countries." Foods 11, no. 17 (September 2, 2022): 2686. http://dx.doi.org/10.3390/foods11172686.
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Understanding consumer perceptions and attitudes to specific fruit is key information for not only increasing fruit consumption, but also for marketing reasons. It may also give clues to breeders to set quality objectives. This study explores different aspects that help to explain blood vs. blond orange consumption: availability and consumption habit, satisfaction attributes, facilitators and consumption barriers, consumption contexts, expectations and purchase intention. The study was conducted in China, Mexico, Spain and Italy, where citrus fruit consumers were invited to respond an online questionnaire. Our results revealed Italy as the country with the highest availability and consumption of blood oranges, followed by China, Mexico and Spain. “Liking” and “healthy properties” were the most important reasons for consumption irrespectively of orange type, but certain differences among countries were detected in secondary reasons. In all the countries, “juicy” was the most relevant attribute for consumer satisfaction, followed by flavour/taste attributes. “Aromatic” and “unfibrous” were substantial requirements for Italians and Chinese, while Spaniards attached importance to the blood oranges colour. Regarding consumption contexts, “eat with salt or chilly powder” was specific for Mexico, while “to improve health”, “as a gift” or “at a restaurant” were contexts mainly cited in China. Despite taste preferences for other fruit being the main consumption barrier in all the countries for both orange types, the relevance of other barriers depended on culture and orange type. Mexican participants seemed to take a more neophobic attitude to blood oranges, while “inconvenient” was reported as a barrier for consuming blond ones in Spain and China. We conclude that blond and blood oranges can co-exist on markets at a high consumption rate, as in Italy. Specific interventions are needed in other countries because consumer attitudes to oranges, mainly blood ones, depend on culture.
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Gajashree, S., and J. Anand. "A Study on the Impact of Social Media on Consumer Buying Behaviour of Mobile Phones in Chennai." Shanlax International Journal of Management 8, no. 3 (January 1, 2021): 54–59. http://dx.doi.org/10.34293/management.v8i3.3574.
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This paper aims to investigate the impact of social media on consumer buying behavior. The primary purpose of this research is to identify the effect of social media on consumer buying decisions. Social Media have given many opportunities to consumers in adapting to different aspects of life. Facebook, Twitter and Instagram have played significant roles in expanding consumer’s online purchases. This paper aims to know which consumers are mostly influenced by the online purchase of mobile through social media and the kinds of social media that are employed mainly by consumers in Chennai. The research carried out primary research methods and questionnaire to investigate the impact of social media sites on the user’s changing behavior who aim to purchase online. The target of the research is to elucidate why, when, and the way social media has impacted on the consumer decision process. The theoretical framework rests on the literature of the consumer decision-making process, social media, and previous studies relating to social media marketing. The quantitative research method is tailored to the aim of this research. The empirical data was gathered by sending out an opinion poll to individuals. The study explains how individuals are attending processing and selecting the knowledge on social media before a sale. The findings indicate that individuals pursue an active role in information search on social media comparing to mass media. Yet, information exposure is selective and subjective during knowledge search. Results show that social media usage influences consumer satisfaction within the stages of data search and alternative evaluation, with happiness getting amplified. The consumer moves along the method towards the ultimate purchase decision and post-purchase evaluation.
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Chatzoudes, Dimitrios, Dimitrios Papadopoulos, and Efstathios Dimitriadis. "Investigating the impact of corporate social responsibility (CSR) policies." International Journal of Law and Management 57, no. 4 (July 13, 2015): 265–80. http://dx.doi.org/10.1108/ijlma-09-2013-0041.
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Purpose – The purpose of this paper is to examine the relationship between consumer perceptions about large companies and behavioral intention toward buying products from these companies. It is hypothesized that the better the perceptions, the higher the behavioral intention. Corporate social responsibility (CSR) policies are proposed as the perfect tool to improve consumer perceptions and, hence, increase the customer base of large organizations. Such an approach has randomly been explored in the existing literature, making the examination of the proposed conceptual framework of the study an interesting research topic. Design/methodology/approach – The proposed conceptual framework was tested on a sample of Greek consumers. The final sample consisted of 454 adult consumers. The reliability and the validity of the newly developed questionnaire were thoroughly examined. Empirical data were analyzed using the “Structural Equation Modeling” technique. Findings – The results of the quantitative research highlighted the negative perceptions of Greek consumers toward large companies but, at the same time, revealed the statistically significant positive effect of certain dimensions of consumer perceptions on behavioral intention. In more detail, “interest toward community and employees” and “contribution to economic prosperity” seem to enhance behavioral intention, with the first being the most important factor. Research limitations/implications – A limitation stemming from the implemented methodology is the use of self-report scales to measure the constructs of the proposed model. Moreover, as the measurement of consumer perceptions has never been attempted in the existing literature, the items used to measure this construct were created after an extensive review of theoretical papers, failing to incorporate scales that have been already tested for their reliability. Practical implications – Using the findings of the empirical analysis as guiding lights, the present study proposes certain measures for large organizations. Highly proposed policies are offered in the final part of the paper. These policies are connected with enhancing the perceived interest of the company toward its community and employees. Originality/value – The present paper proposes a conceptual framework that examines CSR under a context that has been randomly examined before. It goes beyond theoretical principles and approaches issues that are vital for large organizations. Moreover, the results of the study may be generalized in other developed countries with similar economic realities (e.g. Spain, Italy, Portugal and Ireland).
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Marinelli, Nicola, Mariarosaria Simeone, and Debora Scarpato. "Does quality really matter? Variables that drive postmodern consumer choices." Nutrition & Food Science 45, no. 2 (March 9, 2015): 255–69. http://dx.doi.org/10.1108/nfs-03-2014-0022.
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Purpose – The purpose of this paper is to provide insights into the factors that affect consumer choices for both policymakers and food companies. Design/methodology/approach – Four hundred questionnaires were administered in the city of Florence (Tuscany, Italy). Data analysis was carried out according to a two-step procedure in a multivariate statistical framework: in the first stage, a multiple correspondence analysis was performed; in the second step, the single-link (nearest neighbour) cluster analysis allowed three homogeneous groups of consumers to be identified on the basis of their specific socio-demographic characteristics. Findings – Three consumer clusters were obtained: the first, “critical but non-philanthropic consumers”, who may have pathologies that require a particular diet; the second, “marginally critical consumers”, for whom freshness, the label and the assortment count for much; the third, “agnostic consumers”, who choose a product according to its origin and the price/quality relationship, while ethical aspects, health claims or information on the use are not considered as important. Social implications – From the results it may be deduced that although recent regulations will lead to greater transparency, in many respects consumers may not be able to grasp aspects of higher quality from the label among competing products. Originality/value – The results seem to run contrary to the trends identified in other studies with regard to critical and socially responsible production attributes. Except in cases where consumers are sensitised by the presence of food-related diseases encountered within their own family, they may not be able to grasp higher-quality aspects from the label among competing products. From the results it is evident that both educational and generational issues come into play with regard to food choices, closely linked to the media from which information is obtained.
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Katharina, Hedderich. "Corporate Social Responsibility In Germany And Other Countries." Balkan Region Conference on Engineering and Business Education 1, no. 1 (August 15, 2014): 373–78. http://dx.doi.org/10.2478/cplbu-2014-0059.
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AbstractThe issue of Corporate Social Responsibility in economy has its roots in the 1950s of the 20th century. Due to further development of globalization or the financial crisis, the discussion of this issue is more current than ever before. Nevertheless, the arrangement within single enterprises as well the perception, acceptance and behavior of the customers varies very strongly internationally. The aim of the paper is to identify how the phenomenon Corporate Social Responsibility represents itself, how it has changed and furthermore, in how far it has affected different economies and countries. The main aspects of the paper are investigation of this phenomenon from a customer view in Germany, as well as the comparison to other European nations, the Asian countries and the USA. At first, the development of the term Corporate Social Responsibility is revealed and defined in general. Accordingly, the establishment of Corporate Social Responsibility in USA, European and Asia is presented. Following, there are investigations from these countries regarding the consumer perception and behavior in relation to Corporate Social Responsibility. Finally, a German research project is presented, which has analyzed consumer perception and behavior in Germany. The work ends with a short conclusion. At that stage final results are still under development. The author will present them at the 5th ICEBE.
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Barbosa, Belem, and Isabel Fonseca. "A phenomenological approach to the collaborative consumer." Journal of Consumer Marketing 36, no. 6 (September 9, 2019): 705–14. http://dx.doi.org/10.1108/jcm-11-2017-2468.
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Purpose Collaborative consumption emerges from social practices such as sharing, lending and gifting. It is becoming more common among consumers, boosted by the internet, which facilitates the collaboration process with both strong and weak ties. This paper aims to examine collaborative consumer experience, delving into the factors that contribute to the adoption and the perceived benefits of this alternative form of consumption. Design/methodology/approach A total of 12 phenomenological interviews were conducted o explore the theme from an individual perspective, attested by the consumers’ narratives and experiences. Findings The results highlight collaborative consumption as being influenced by family practices, social relations and the current economic scenario. Also, noteworthy is the evidence that collaborative consumption enables consumers to select from a more diversified portfolio of products and services, especially the ones featured by the internet and social media. Consumers perceive financial, emotional, social, environmental and increased consumption benefits, depending on their practices of collaborative consumption, and also on their role as providers, consumers or exchangers. Originality/value Through the phenomenological approach, based on individual reports of experiences related to collaborative consumption, it was possible to highlight some aspects relevant to better understanding the behavior of collaborative consumers.
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Durmaz, Yakup, and Kazım Dağ. "CONSUMPTİON, CONSUMER BEHAVİOR AND NEW HABİTS ACQUİRED BY CONSUMERS AS A RESULT OF COVID-19 MEASURES." International Journal of Research -GRANTHAALAYAH 9, no. 7 (August 7, 2021): 318–28. http://dx.doi.org/10.29121/granthaalayah.v9.i7.2021.4111.
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The aim of this article is to address the changes in consumer behavior due to the political, legal and economic factors caused by the COVID-19 process by reviewing the literature. It was not expected that this epidemic, which first appeared in Wuhan, China, would make such radical changes in the world's living conditions and bring heavy consequences. For this reason, it has been started to investigate what kind of changes this epidemic will create in consumer behavior and whether these changes will be permanent. Consumer behavior knowledge is an important factor in the success of businesses. Knowing how the consumer behaves and what factors affect him enables businesses to manage their marketing mix, branding and communication with customers more effectively. Consumer buying behavior shows a complex trend and can change. The current financial downturn has a huge impact on the economic and social aspects of consumers around the world. Therefore, by emphasizing the fundamental changes in consumer purchasing behavior, this article provides some important information for the immediate decision-making and management of businesses in times of crisis and the transformation of consumers in the face of the epidemic.
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Khan, Azhar, Mohib Ullah, and Faiza Faiz Malik. "Mediating Role of Consumer Involvement in the Relationship between Marketing Stimuli and Consumer Purchase Behavior." Journal of Marketing Strategies 4, no. 1 (January 30, 2022): 202–20. http://dx.doi.org/10.52633/jms.v4i1.185.
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This study has applied the claims of the S-O-R model regarding consumer purchase behavior and investigates the impact of marketing stimuli on the purchase behavior of Smartphone users. To add value to the concept; researchers have conceptualized consumer involvement as a mediator in the relationship between marketing stimuli and consumer purchase behavior. Marketing stimuli are external marketing components and include factors such as product characteristics, pricing, processes, personnel, tangible evidence, and promotion. In this connection, a quantitative and deductive approach has been employed to conduct cross-sectional primary data. To underline the phenomenon, a sample of 425 smartphone users has responded through a self-administered questionnaire. Based on theory and prior literature, hypotheses are generated in order to test through AMOS. In this regard, a measurement model was established while setting all the thresholds of the model. Finally, a structural model was then tested with the aim to test the hypotheses. The findings of the study revealed that marketing stimuli have a positive impact on both consumer involvement and purchase behavior. Whereas consumer involvement does mediate the relationship between marketing stimuli and consumer purchase behavior. This research provides a deep insight into the use of marketing stimuli in studying consumers’ purchase behavior. Further research can be conducted by observing the impact of various social-culture aspects on customer behavior, also, different marketing factors, such as promotion, people, venue, and procedures, could be used as dimensions of marketing stimuli to increase the study's exposure and yield diverse outcomes.
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Smith, Alan D., and O. Felix Offodile. "Ethical and Managerial Aspects of Social Network Advertisement." Journal of Electronic Commerce in Organizations 14, no. 4 (October 2016): 28–51. http://dx.doi.org/10.4018/jeco.2016100103.
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Social networking systems are relatively new to society and clarification on certain aspects of the system can be obtained through further research. There are many positive aspects of social networks, such as Facebook, that organizations could benefit from including stronger customer relationship management (CRM) techniques. On the other hand, questions are raised as to whether or not an organization who advertises on social networking systems experiences an increase in sales as a result. It is unclear whether or not these advertisements actually deter individuals from further using these types of social networking systems. If individuals who spend a large amount of time on social networking sites are deterred from further usage due to these advertisements, are there any benefits to them? Significant amount information can be relayed on Facebook, MySpace and Twitter, but the question remains whether or not organizations are using this to their advantage. The present study used a sample of working professionals that were knowledgeable in the various options of social networking to test these assumptions. The three hypotheses dealt with the interplay of online social networking, advertising effectiveness, gender and age trends, and remaining the interplay with positive comments of the use of the ‘like' function and its impacts on consumer behavior, as derived from the review of relevant operations literature and from applying the basic tenants of Uses and Gratification Theory. All three specific research hypotheses were accepted in the null form.
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Razumovskii, D. Yu. "Types of models for financial and consumer behavior: Psychological considerations." Finance and Credit 26, no. 8 (August 28, 2020): 1910–24. http://dx.doi.org/10.24891/fc.26.8.1910.
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Subject. The study focuses on psychological distinctions of people that influence their financial behavior. I identify the above specifics and evaluate the financial position of respondents, who were surveyed with my own questionnaires in accordance with the methodology of the Central Bank of the Russian Federation, NAFI Research Centre and OECD. The survey embraces 2,088 respondents living in the Sverdlovsk Oblast. I hypothesize that behavioral types may emerge from consumer and financial decisions people make, assuming that the people differ not only by their social and property status, age and other conventional aspects to be ranked, but mainly by psychological characteristics, which may reveal sociological and psychological methods of research. Objectives. The study is to rest the sociological and psychological methodology for modeling the financial and consumer behavior of people. Methods. The sociological survey is the main applied method of research herein. The content of questionnaires and its methodology was adapted from those ones used in the OECD countries and the methodology of the Central Bank of Russia with reference to the Sverdlovsk Oblast. To determine types of people’s financial behavior, I used the VALS (Values and Lifestyles) methodology for market segmentation. Results. First, having analyzed thematic connotations through the VALS method, I proposed a typological model for segmentation of respondents’ financial and consumer behavior. Second, as part of the opinion poll processing, I revealed and summarized psychological factors influencing the financial and consumer behavior of people. Third, the sociological and psychological survey framework was probated to analyze the financial and consumer behavior of people. Conclusions and Relevance. Based on the VALS psychographic model, I proposed my own model to determine types of the financial and consumer behavior. The article enlists groups of factors influencing the financial and consumer behavior and provides the rationale for sociological and psychological methods to study common models of the financial and consumer behavior.
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Chopra, Anjali, Vrushali Avhad, and and Sonali Jaju. "Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial." Business Perspectives and Research 9, no. 1 (June 15, 2020): 77–91. http://dx.doi.org/10.1177/2278533720923486.
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Recent marketing trends indicate the rise of influencers as an extension of word of mouth campaigns. As consumers turn to social media platforms, organizations are realizing the power of influencers in affecting a purchase decision. The current study throws light on various aspects of influencer marketing that drive consumer behavior by using the theory of planned behavior (henceforth referred to as TPB) ( Ajzen, 1991 ) and social learning theory by Bandura and Walters (1963) as part of the qualitative research to identify key factors of influencer marketing that impact consumer behavior. The study revealed that both attitude toward influencers and perceived behavior control that allows increase in domain knowledge had a favorable impact on consumer behavior while the influence of peers had no effect. Further additional constructs namely personal relevance, inspiration, and trust had a positive impact on behavior while perceived risk did not have any effect. Product influencer fitment was an important criterion for consumers, as they followed the specific type of influencers for different product categories. Depending on the posts shared by influencers, consumers are impacted at four levels: increase in brand awareness, subject matter expertise, brand preference, and preference. Successful influencer marketing involves identifying the right type of influencer who will offer curated advice, stories, and suggestions to create engagement with the audience.
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Ovsiankina, Liudmyla, and Tetiana Kuprii. "FASHION AS SIGN AND SYMBOLIC CONDITIONALITY: PHILOSOPHICAL AND SOCIOLOGICAL ASPECTS." Skhid 1, no. 1 (March 5, 2021): 36–42. http://dx.doi.org/10.21847/1728-9343.2021.1(1).225446.
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The article is dedicated to revealing the specific features of fashion as a system of cultural and aesthetic values, as well as a contradictory social phenomenon which plays an important role as a symbolic regulator of mass society. The purpose of this article is to study the mechanism of creation of the sign and symbolic world of fashion, new models and patterns of behavior, evident and hidden functions of fashion in the era of globalization. Attention is focused on the fact that fashion, as one of the central phenomenon of the modern world, has become an industry based on the principle of rationality, for the production of original trends, in line with the trends and challenges of modern times. It reflects social reality, and people who actively contribute to changing its fashion patterns set in motion models of social reality. It is the sociological study of fashion that can contribute to its most adequate description and explanation. This is due to the fact that the process of spreading and changing fashion patterns is characterized by the value attitude of people both to things and to other people. The result of such an attitude is the social division of people into groups. A fashionable thing, which is desirable for a person, at the same time becomes for him a desirable image of the social status and interpersonal relations to which a person aspires. The article analyzes modern fashion in terms of symbolic conditionality and symbolic reality characterized by features of sociality, temporality, ambivalence and spectacularity. The main attention of authors of the study is devoted to the analysis of the specific behavior of a human-consumer, for whom the sign and symbolic world of fashion is not only a means of self-expression, but also an opportunity to fill the spiritual vacuum and feel a lost sense of stability. Attention is also focused on the importance of solving the problem of ethics of responsibility of modern fashion, which is the determinants of all relations in the sphere of contemporary consumer society.
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Rama, Bulusu, K. Sai Prasad, Ayesha Sultana, and K. Shekar. "A Geographical Factor of Interest Recommended Strategies in Location Based Social Networks." International Journal of Engineering & Technology 7, no. 3.27 (August 15, 2018): 32. http://dx.doi.org/10.14419/ijet.v7i3.27.17649.
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The fast development of area based administrations (LBSNs) has extensively advanced individuals' city lives and pulled in a huge number of recent years. Area based informal organizations (LBSNs) allow clients to registration at a real region and offer step by step rules on purposes of-intrigue (POIs) with their pals each time and anyplace. Such check-in behavior can make daily real-life experiences spread rapidly via the Internet. Moreover, such check-in records in LBSNs can be totally exploited to understand the basic legal guidelines of humans’ every day motion and mobility. This paper centers on evaluating the scientific classification of client displaying for POI proposals through the information investigation of LBSNs. First, we quickly introduce the shape and records traits of LBSNs, then we current a formalization of user modeling for POI suggestions in LBSNs. Contingent upon which sort of LBSNs records used to be completely used in buyer displaying forms for POI proposals, we separate client demonstrating calculations into four classifications: pure check-in data-based consumer modeling, geographical information-based consumer modeling, spatial-temporal information-based consumer modeling, and geo-social information-based consumer modeling. At finally, condensing the current works, we bring up the future difficulties and new guidelines in five possible aspects
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Bydanova, Elizaveta, Natalia Mushketova, and Gilles Rouet. "The Russian market of university services: social and demographic aspects." International Journal of Educational Management 29, no. 4 (May 11, 2015): 395–407. http://dx.doi.org/10.1108/ijem-08-2013-0119.
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Purpose – The purpose of this paper is to analyze the impact of demographic, social, economic and international aspects on the market of university services in Russia. It also reminds readers briefly of the evolution of the Russian higher education system during the last 20 years and considers some consequences of the current public policy and reforms in this sector. Design/methodology/approach – The paper provides a qualitative analysis of the marketing environment of Russian universities. Findings – The results show that it is urgent for Russian universities to think and innovate about their marketing strategies to better position themselves in the educational market that has greatly changed throughout the transition period. International competition, demographic decrease, change in age structure and consumer behavior and preferences are those trends that create new challenges. Research limitations/implications – Public policy in higher education needs to be improved also to enable better equity across territory and different universities. Practical implications – After a drastic drop in the public funding during the 1990s (from 9.6 percent of GDP in 1986 to 3.5 percent in 1990), the higher education sector in Russia is still “struggling for survival.” In spite of the increase in funding in the year 2000, public support is distributed unequally across universities, 40 universities being distinguished among more than 1,100 other existing institutions. For those institutions that are not supported by the State, an efficient marketing strategy helps to keep the pace and continue to exist and offer educational programs. In order to ensure a wide access to higher education throughout the whole territory and to let some institutions to continue to work, it is urgent to rethink and reinforce marketing research in education. Originality/value – The paper is an original study of the market for higher education services in Russia.
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Meraviglia, Laura. "Counterfeiting, fashion and the civil society." Journal of Fashion Marketing and Management 19, no. 3 (July 13, 2015): 230–48. http://dx.doi.org/10.1108/jfmm-06-2013-0084.
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Purpose – The paper deals with counterfeiting, its problems and its effects, analyzing the case of Italy in particular. The purpose of this paper is to underline the scale of the phenomenon and its economic and social impact on the fashion industry and civil society, concentrating on the involvement of organized crime. Lastly, it offers some possible counter-strategies for detecting continual violations and ensuring it spreads no further. Design/methodology/approach – The author uses a multidisciplinary approach to the issue of counterfeiting in the fashion industry; beginning with an economic analysis of the phenomenon and examines its social implications, going deeper into the role of the consumer from a sociological point of view and, from a forensic one, the role of organized crime. Findings – Three things emerge from the analysis of the main features of the connection between counterfeiting, the fashion industry and the consequences for civil society: the size of the phenomenon, the low level of awareness in government and civil society about the seriousness of the problem, and the link with organized crime (and resulting social implications). Social implications – The main social implications of this work concern first the role of consumers, who may vary greatly in the degree of awareness they exercise when buying, and second the close connections between organized crime and the counterfeiting supply chain. Originality/value – Counterfeiting has become a global business. In Italy it has reached huge dimensions and has developed some peculiar aspects, particularly in the fashion industry: this paper brings out these economic, social and criminal aspects. In order to effectively tackle this problem, therefore, it is essential to work out both supply side and demand-side strategies and to strengthen co-operation across national borders, taking steps to control the whole supply chain as well as working to educate consumers.
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Singh, Sana, Malvika Kumar, Aakanksha Rawat, Ritvik Khosla, and Smita Mehendale. "SOCIAL MEDIA AND ITS IMPACT ON USER BEHAVIOR – A METHODOLOGICAL AND THEMATIC REVIEW." Journal of Content Community and Communication 12 (December 31, 2020): 236–49. http://dx.doi.org/10.31620/jccc.12.20/22.
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Social Media has invaded all walks of life including the way we consume content. The literature is rich with research on various aspects of social media and its impact on user behavior, organisations, and the society. This systematic literature review has been done to highlight the key themes and methodologies in extant literature for social media and its impact on user behavior. With 61 journal articles as the base of this review, 4 main research themes emerged, namely consumer motivation, effects of the platform format, content type, and the inverse impact of user behavior on the platforms. On exploration of the methodologies used in the relevant literature, a variety of approaches i.e. qualitative, quantitative, mixed, and non-empirical studies have been used to analyze social media usage and its impact on user behavior. Based on the methodological and thematic review, recommendations are provided for future research.
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Paprocki, Rafał. "Attitudes Towards COVID-19 Pandemic. Culture as Behavioral Driver under Risk and Uncertainty." Pomiary Automatyka Robotyka 24, no. 4 (December 30, 2020): 41–46. http://dx.doi.org/10.14313/par_238/41.
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The article deals with the issues of cultural determinants of decisions under risk and uncertainty, with emphasis on consumer behavior during the COVID-19 pandemic. The analysis of the crisis response has been based on D. Kahneman’s prospect theory, which was used to compare social behaviors in Poland, Italy, Great Britain and Singapore at an early stage of the pandemic. The main purpose of the considerations is to present the scale and level of impact of cultural determinants on national survival and security strategies against the COVID-19 crisis. The analysis and diagnosis of national survival strategies facilitates creation of products in accordance with behavioral and cultural determinants of consumer attitudes and preferences. In addition, the article presents some automatic systems supporting personnel management during the COVID-19 pandemic. Contemporary technological solutions monitoring employee behavior in the working environment can be implemented to increase the level of mental well-being and sanitary safety.
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Gravite-Lapere, Vera. "Consumer Behavior Research in the Marketing Field in the Last Five Years: Literature Review." Socio-Cultural Management Journal 5, no. 2 (November 22, 2022): 175–201. http://dx.doi.org/10.31866/2709-846x.2.2022.267550.
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Introduction. In recent years, research about consumer behavior has not lost its relevance in the face of increased competition and global economic change. In the marketing field specialists are also constantly looking for new solutions that scientists are researching in consumer behavior and vice versa. Modern research on consumer behavior in the market has been conducted mainly by scientists in the USA, Germany and the United Kingdom. It should be noted that a large part of the research is based on the study of psychological and social aspects of consumer behavior, but less on the modeling and prediction of consumer behavior. Purpose and methods. The aim of this study is to investigate the effects of marketing on consumer behavior, including special attention to different age groups if they have been studied over the last five years and to answer the question – what is the role of marketing in customer behavior? To address the research question, the author conducted a systematic review of the literature following the rules proposed by David Denyer and David Tranfield. The process of the systematic literature review followed in this study aims to identify the relevant literature related to consumer behavior in relation to marketing and select and synthesize the themes with respect to the research question in a transparent, complete and rigorous manner. Results. Over the last five years, from 2018 to the beginning of 2022, research on consumer behavior in relation to different marketing directions has been studied extensively and in different countries. Marketing provides opportunities not only to learn about consumers, but also to tailor activities to appeal to new and existing products. Research has shown that green marketing seeks to change consumer behavior to make it more sustainable. Conclusions. Researchers' studies on consumer behavior is becoming more relevant. The role of marketing in consumer behavior is important regardless of the industry, country and customer age.