Academic literature on the topic 'Consumer behavior – Social aspects – Italy'
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Journal articles on the topic "Consumer behavior – Social aspects – Italy"
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Ali Taha, Viktória, Tonino Pencarelli, Veronika Škerháková, Richard Fedorko, and Martina Košíková. "The Use of Social Media and Its Impact on Shopping Behavior of Slovak and Italian Consumers during COVID-19 Pandemic." Sustainability 13, no. 4 (February 5, 2021): 1710. http://dx.doi.org/10.3390/su13041710.
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The coronavirus crisis hit the world and affected all aspects of our lives, including consumers’ habits, preferences, and shopping behaviors. The survey, which involved 937 respondents from two countries, examined how the pandemic affected shopping behavior and consumer preferences in Italy and Slovakia. This paper aims to explore the impact of social media on consumer behavior, more specifically, it examines the influence of social media on the preference of specific e-shops during the first wave of the COVID-19 pandemic. Spearman’s rank correlation coefficient was used to determine a statistically significant relationship between the variables and the Mann–Whitney U test and the Kruskal–Wallis H test to assess the significance of differences between respondents in terms of demographic characteristics (residence, age, and gender). The results revealed the existence of statistically significant differences in the use of social media during the first wave of the COVID-19 pandemic in terms of various demographic factors as well as a relatively weak relationship between the social media used and the purchase in the e-shop promoted on the social media.
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Giachino, Chiara, Niccolò Terrevoli, and Alessandro Bonadonna. "Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study." Social Sciences 10, no. 7 (July 2, 2021): 252. http://dx.doi.org/10.3390/socsci10070252.
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Fast-food chains are everywhere and every day millions of people choose to have a break in a fast-food outlet. However, in recent years some local hamburger foodservice chains outside of the well-known international fast-food chains have found success by leveraging products linked with their territory. How do consumers value the service received in an international, rather than a local, fast-food outlet? This aspect is under-investigated in the literature, but is relevant in order to capture the main and most important differences between the two systems. Through a structured survey, consumers’ perceptions of both international and local hamburger foodservice outlets in the Turin Metropolitan area (Italy) were measured and analysed. The results indicate that consumers generally have a break in an international fast-food restaurant, but the value assigned to local fast-food chains is higher than that assigned to international ones. Specifically, local fast-food chains are appreciated for particular aspects related to the supply chain (animal welfare, ethical and social aspects, the origin of the raw materials, and some other characteristics of the food). The findings contribute to a more in-depth understanding of consumer behaviour, and give an insight into the relevance of the local aspects as opposed to the international ones.
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Lozano, Suly. "Enlightening consumption behavior: The case of Italian wine in the Mexican market." BIO Web of Conferences 56 (2023): 04005. http://dx.doi.org/10.1051/bioconf/20235604005.
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In this project we will explore the consumption behavior of wine in Mexico, with focus in Italian Wine, as Italy is one of the top producers of wine worldwide. Wine is starting to consolidate in the consumer preferences in Mexico, however, there is much more to know and understand about the preference and cultural habits of wine consumption. Our aim is to enlighten and reveal the opportunities in this market where consumption is growing and information available is low, therefore we dig into history, cultural and social aspects of the country. This contribution for the industry also gathers different insights and recommendations carried out from a survey held during 2020 that can help to implement strategic decisions to reach the Mexican consumer.
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Lanfranchi, Maurizio, Grazia Calabrò, Angelina De Pascale, Alessandro Fazio, and Carlo Giannetto. "Household food waste and eating behavior: empirical survey." British Food Journal 118, no. 12 (December 5, 2016): 3059–72. http://dx.doi.org/10.1108/bfj-01-2016-0001.
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Purpose In the food chain the identification of household food wastes represents the most problematic aspect to analyze: both as regards the assessment of its qualitative and quantitative aspects and for the detection of measures to reduce or control its generation. In 2012, in fact, the analyzed area showed an inequality index for disposable income of 6.3, and a relative poverty risk index of 42.3. The paper aims to discuss these issues. Design/methodology/approach In order to get deeper insights into consumers’ wasting behaviors, a survey on food waste generation in households was carried out in a province of Sicily (Italy). The questionnaire has been formulated taking into account the socio-demographic characteristics for the person who, in the family, usually makes the expenditure, in particular: gender, age, marital status, number of household members, education level, type (single, with or without children, married with or without children), worker and/or student if responsible for food shopping, the number of monthly meals, the kind of ready meal eaten (frozen, fresh, canned or freeze-dried), net monthly income for the family, etc. (adapted by Bae et al., 2010). The data collected from the statistical return of the consumers were drawn up to transform the same data into information of simpler and more concise interpretation. Findings The results of the survey are presented in this paper. They can help understand the reasons for discarding edible food and to identify the food groups that are most wasted. Research limitations/implications The analysis of a larger land area or community allows most relevant conclusions. The research has an exploratory perspective since the sample strategy is not probabilistic. Social implications The findings could be susceptible to support practical and social implications for the identification of measures and instruments aimed at reducing food waste and at increasing consumers’ awareness on that issue. Originality/value The study can stimulate sustainable consumption and consumer behavior especially in light of the current economic crisis.
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Arora, Anshu Saxena, Amit Arora, and Vas Taras. "The moderating role of culture in social media-based spatial imagery, consumer xenocentrism, and word-of-mouth for global virtual teams." International Journal of Cross Cultural Management 19, no. 2 (June 20, 2019): 160–93. http://dx.doi.org/10.1177/1470595819856379.
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This study investigates how culture moderates the interrelationships among social spatial imagery (SSI), consumer xenocentrism (C-XEN), electronic word-of-mouth (eWoM), and overall project performance for global virtual teams (GVTs) in social media networked environments. In a sample of 1240 participants from developed economies (the United States and Italy) versus 1176 from emerging economies (China, India, Colombia, Brazil, and Malaysia), partial least squares structural equation modeling and multigroup analyses were conducted to examine the above social media-based interrelationships. The results indicate that low power distance (PD), individualist, and masculine cultures exert strong and positive relationships between C-XEN and negative eWoM; while high PD, collectivist, and less masculine (or feminine) cultures strengthen positive relationships between xenocentrism and positive eWoM. Further, negative eWoM aids project success for GVTs, while positive eWoM has no impact on project performance for developed and emerging economies. Theoretical and managerial implications for understanding cross-cultural aspects of SSI, C-XEN, eWoM, and GVT project performance in online social networks are discussed.
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Pellegrini, Giustina, Sandro Sillani, Mario Gregori, and Alessia Spada. "Household food waste reduction: Italian consumers’ analysis for improving food management." British Food Journal 121, no. 6 (June 20, 2019): 1382–97. http://dx.doi.org/10.1108/bfj-07-2018-0425.
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Purpose Every year 1.3bn tonnes of food are lost or wasted in production, manufacture, distribution and at household level. Consumers are the biggest contributors to the total volume of food waste generated over the world. The purpose of this paper is to analyze the factors affecting consumer’s food waste behavior at household level, providing more insights to existing literature, basing on a hypothesized model. Design/methodology/approach Data collection was carried from May 2016 to March 2017, by means of a face-to-face structured questionnaire distributed among 580 Italian consumers, with seven constructs. Data analysis included two main steps: exploratory factor analysis and structural equation model (SEM) implemented by means of STATA 14. Findings Results show that price consciousness, environmental concern and time management influence the attitude that in turn affect the behavior toward food waste minimization. These findings provide basic guidelines for developing policies and campaigns aimed to decrease food waste. Research limitations/implications This study point out the importance of the food waste behavioral determinants analysis at household level in Italy. Therefore, the research will include other constructs and further studies can be conducted in European countries to produce spatial SEM. Practical implications Waste prevention approaches should concentrate interests on avoiding losses, and releasing of information, best practices and education of consumers as well as strengthening the donation to social services. Social implications The present findings may be used by decision makers, municipality, stakeholders, involved in food waste reduction policies. Moreover, social marketing campaigns can advantage by these results, in order to avoid food-related habits in consumers’ everyday lives not respecting the issues of the food waste. In addition, this study is addressed to academics and scholars that are already working on the role of consumer’s behavior and its implication on food waste reduction. Originality/value Food waste in Italy has been analyzed by several authors, yet not involving national samples, using different methodologies and aiming at analyze different aspects. The present study aims at analyzing main determinants affecting food waste behavior at household level: providing more insights to existing literature.
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Alfiero, Simona, Michael Christofi, and Alessandro Bonadonna. "Street food traders, farmers and sustainable practice to reduce food waste in the Italian context." British Food Journal 122, no. 5 (September 26, 2019): 1361–80. http://dx.doi.org/10.1108/bfj-04-2019-0265.
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Purpose The purpose of this paper is to demonstrate how food waste management can affect both retail and distribution operators’ efficiency performance and their ability to create value. In particular, the paper shows how optimizing food waste management characterizes best practices and favors the development of sustainability. Design/methodology/approach Based on a survey of 196 outdoor market operators (including farmers and street food traders) from 27 outdoor markets, the authors analyzed unsold food/food wastage processes vis-à-vis the operators’ behavior and attitude. To provide accurate definitions of the satisfaction levels, a consumer perception survey was carried out, with a usable sample of 2,107 questionnaires. The efficiency performance was evaluated according to data envelopment analysis. Findings The results showed that farmers operate more efficiently than street food traders and that the traditional management of unsold food/food waste is an important competitive element in this sector. Research limitations/implications The sample represents the Greater Turin Area in Italy, i.e., thus, limiting generalizability of the results. In addition, the variables analyzed were limited to certain aspects of selling processes and food waste management. Practical implications The results provide some indicators on how a more rational style of unsold food management can improve an operators’ performance and help make a social impact. Originality/value To the best of the authors’ knowledge, this is the first study that analyses outdoor market operators’ efficiency, based on the use of food waste as a variable affecting their performance.
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Pelet, Jean-Eric, and Panagiota Papadopoulou. "Consumer Behavior in the Mobile Environment." International Journal of Technology and Human Interaction 10, no. 4 (October 2014): 36–48. http://dx.doi.org/10.4018/ijthi.2014100103.
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Consumer behavior in the omnipresent mobile environment constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy. This paper presents an exploratory qualitative study about the use of smartphones and social media, in the context of m-commerce. The authors' objective is to facilitate the understanding of consumers' perceptions and behavior in m-commerce and social media and explore the potential of social media for m-commerce purposes. The results of their qualitative analysis show that reputation, design aspects, such as ease of use, as well as privacy and security are important factors for m-commerce and social media adoption and use. Their qualitative results also reveal factors having a negative effect to m-commerce. Business opportunities enabled by social media for m-commerce and how these can be leveraged in this promising mobile context are also discussed.
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Knysh, N. "PSYCHOLOGICAL FACTORS OF CONSUMER BEHAVIOR." Bulletin of Taras Shevchenko National University of Kyiv. Series “Psychology”, no. 2 (9) (2018): 23–26. http://dx.doi.org/10.17721/bsp.2018.2(9).6.
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Consumer behavior might be considered as a kind of economic or social behavior, but, in any case, it bases on the psychological traits of the person and depend on his motivation. The last is a trigger in the decision-making process of particular product`s purchasing. That is why one of the main approaches in describing consumer behavior is psychoanalytic theory. In contrast to the rational theory of knowledge, psychoanalysis leaves room for the irrational decisions and momentary impulses that "It" provokes. Just remind sacral consumption — the belief that not only goods are acquired, but also a certain lifestyle, hopes for improving one’s own life and etc. In general, consumption is influenced by a number of factors, among which F. Kotler mentions: cultural factors, social, personal and psychological factors. The article describes the factors of internal and external influence on the behavior of consumers, the possibilities of their influence to direct the psychological factors of behavior in marketing activities and the main psychological aspects of consumer behavior and factors that determine the choice of a particular type of consumer behavior. The main groups of factors that influence the formation and implementation of consumer behavior are analyzed, special attention is paid to socio-psychological factors: social class (eight groups: the top of society, conservatives; dominant traditionalists; traditionally working class; dominant "new"; trendsetters; avant-garde; social "dependers"; poors), reference group, communication, social norms and values, personal lifestyle. There are examples of successful and unsuccessful marketing decisions of companies that, accordingly, account or ignored the needs of their consumers in the article. By the way, for Ukrainians, the main criteria for choosing a product are: price, brand and packaging, since the psyche of the consumer is not always aimed specifically at the product and, if products are more or less uniformity, the consumer will choose one, focusing not only on the specific differences of the goods, but also on their appearance.
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Kreng, Victor B., and May-Yao Huang. "Corporate Social Responsibility: Consumer Behavior, Corporate Strategy, and Public Policy." Social Behavior and Personality: an international journal 39, no. 4 (May 30, 2011): 529–41. http://dx.doi.org/10.2224/sbp.2011.39.4.529.
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In this theoretical article the concept of feedback with a system perspective and the system dynamics of cause-effect feedback circuits are used to explore the dynamic relationships among consumer behavior, corporate strategy, and public policy with regard to 2 aspects of corporate social responsibility; making a profit and providing social services. A good harmony with consumer behavior is based on emotion, with consumers playing the roles of demander and care receiver. In addition, effective corporate strategy and policy is based on reason, with the corporation playing the roles of supplier and philanthropist. Finally, the regulations established by public policy are based on law, and thus public policy plays the roles of guider and regulator.
Dissertations / Theses on the topic "Consumer behavior – Social aspects – Italy"
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Groves, Ronald George. "Fourth world consumer culture: Emerging consumer cultures in remote Aboriginal communities of North-Western Australia." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 1999. https://ro.ecu.edu.au/theses/1201.
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Over the two centuries since the arrival of European settlers in Australia, the material culture and lifestyle of the indigenous Aboriginal people of Australia has undergone dramatic change. Based on qualitative fieldwork in three remote Aboriginal communities in north-western Australia, this study examines the emergence of unique consumer cultures that appear to differ significantly from mainstream Australia and indeed from other societies. The study finds that the impact of non-indigenous goods and external cultural values upon these communities has been significant. However, although anthropologists feared some fifty years ago that Aboriginal cultural values and traditions had been destroyed, this study concludes that they are still powerful moderating forces in each of the communities studied. The most powerful are non-possessiveness, immediacy in consumption, and a strong sharing ethos. Unlike findings in the so-called Second and Third Worlds, these Fourth World consumer cultures have not developed an unquenchable desire for manufactured consumer goods. Instead, non-traditional consumption practices have been modified by tradition oriented practices. The consumer cultures that have emerged through a synthesis of global and local values and practices have involved Aboriginal adoption, adaption and resistance practices. This process has resulted in both positive and negative impacts on the Aboriginal people of these communities. Ways of dealing with the negative effects have been suggested, while the positive effects have been highlighted as examples of what can possibly be learned from Aboriginal culture. The study also finds differences between the emerging consumer cultures of each community, concluding that this can be attributed to historical and cultural differences. The main conclusion is that the development of a global consumer culture is by no means inevitable.
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Gkaragkounis, Athanasios K. "The consumer society and the Mediterranean town of Rethemnos, Crete, southern Greece." Thesis, Swansea University, 2010. https://cronfa.swan.ac.uk/Record/cronfa42716.
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Fernand Braudel (1972) in his study The Mediterranean and the Mediterranean World in the Age of Philip II suggested, among other things, that the Mediterranean world despite its differences should be conceived of as a unit. The present study is not an attempt to challenge Braudel's entire work on historical, empirical or pragmatological grounds, but an effort to question the unitary and totalitarian conception of the Mediterranean region. Specifically, I explore how a small Mediterranean town, Rethemnos, Crete, Southern Greece, was theorized on the back of this widespread conception that wants the Mediterranean to be a unit, and how a differential reading of the town is possible once various theories and conceptions of postmodernism and poststructuralism are put forward with respect to Rethemnos. I will be drawing on theories of the consumer society (Jean Baudrillard's and Zygmunt Bauman's analyses) in an attempt to document that Rethemnos is a society that is currently organized by recourse to the internal contradictions of the consumer society and on theories of the event and the subject (Alain Badiou's analysis) in order to explain that the Rethemniot subject is undecidable and bound to truth procedures as long as there is an event named after an intervention. Prior to that, I will be challenging, with respect to how the Greek subject was depicted on the back of the unitary fashion of conceiving of the Mediterranean region, a variety of studies of anthropological origin, based on Greece; and I will be also criticizing with respect to how the Greek social formation was dissected, on the back of the same unitary fashion, a variety of other studies of politico-economic origin this time, based on Greece as well, by focusing and drawing on certain aspects of Jacques Derrida's deconstructive strategies and Gilles Deleuze's and Felix Guattari's geo-philosophy's lines of flight.
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Zhang, Ke. "Linking consumer: endorser relationship with source credibility and consumer brand-related responses: a para-social interaction perspective." HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/511.
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Previous studies on celebrity endorsement have focused on merits of the celebrity endorser as the key factors for predicting endorsement effectiveness. This research extends previous research by exploring the effects of the consumer's para-social interaction (PSI) with the celebrity. Based on the Source Credibility Model, the proposed model takes PSI as the core variable and examines its relationship with self-brand connection and ideal congruency. Two studies were conducted using online questionnaires to collect consumers' self-reported data. Study 1 tested a partial model using sports celebrities. Study 2 tested the full model using entertainment celebrities. Study 1 had 605 respondents and study 2 had 387 respondents. The respondents were young, well-educated and included both fans and no-fans of the selected celebrities. The results showed that consumer-celebrity PSI was an essential factor in the endorsement process. The perceived attractiveness of a celebrity was an antecedent to PSI, which in turn allowed the consumer to establish a personal connection with the endorsed brand and resulted in positive brand attitude. Furthermore, the results showed that consumers tend to have stronger PSI with a celebrity when they hold a higher degree of ideal congruity with the celebrity. Finally, results indicated that the context in which the celebrity was shown with the brand had significant effects, with a real-life context yielding stronger effects than an ad endorsement context or a product placement context. In sum, this research extended the source attractiveness model by clarifying the endorsement process to include consumer-celebrity PSI and brand-related responses. It also contributed to the audience-celebrity PSI theory. In addition, this research revealed the potential impact of celebrity-brand associations in real-life contexts on endorsement effectiveness, thus providing new insights for research related to the various forms of celebrity endorsement.
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Hanel, Vanessa K., and University of Lethbridge Faculty of Management. "Socially conscious consumer behaviour : the role of ethical self-identity in the use of mental accounting / Vanessa K. Hanel." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2010, 2010. http://hdl.handle.net/10133/2598.
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Consumers are becoming more socially conscious in their purchasing behaviours (Freestone & McGoldrick, 2008), and for some it is becoming a more salient aspect of buying criteria (Memery et al., 2005). Individuals‟ conceptions of themselves can influence behaviour (Aquino et al., 2009). An on-line experiment demonstrated the importance of consumers' ethical self-identity (ESI) in the mental processing of socially conscious consumer decisions. Findings reveal not only how individuals process decisions, but how they react to external stimuli. This study categorizes consumers into three levels of ESI, and shows differences and similarities between them. Individuals who feel an ethical orientation is part of their core self-identity were more inclined to mentally consult upon their previous behaviours when considering their current choice. Additional findings indicate that an assimilation effect took place; priming the environment led to more environmental purchase intentions (Herr, 1989). This study provides important insight into socially conscious consumer behaviour.viii, 102 leaves ; 29 cm
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Ahn, Inja Marketing Australian School of Business UNSW. "The impact of national culture on the planning and purchase-consumption behaviour of international leisure travellers." Awarded by:University of New South Wales. School of Marketing, 2005. http://handle.unsw.edu.au/1959.4/20803.
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This research investigates the influence of national culture on the trip planning and purchase-consumption behaviour of international leisure travellers. This study focuses on achieving a theory-driven, rigorous study that covers a large number of national cultures in empirically testing systematic relations between national values and overseas leisure travel behaviour. The study proposes a conceptual model linking four sets of generalized national value dimensions drawn from the Hofstede, Schwartz and Inglehart studies with trip planning and purchase-consumption behaviours, drawing on and extending the model of a tourism consumption system suggested by Woodside and King (2001). Both country- and individual-level control variables are incorporated in the model. Per capita GDP and statutory annual leave are country-level covariates; prior-destination experience, trip purpose, age and gender are individual-level covariates. In addition to these covariates, trip itinerary planning and total external search are included in models of consumption behaviours. Secondary data obtained from the quarterly Australian International Visitor Survey (from quarter one 2000) is used to test the proposed model. The final sample for the study comprises international leisure travellers from 22 Asian, European and North American countries. Trip planning and consumption behaviours are taken as the dependent variables in a series of weighted and multi-level (HLM) regression models where the independent variables include national values, per capita income and statutory leave (at the country-level) and four travel segments constructed from prior-destination experience and trip purpose, age and gender at the individual-level, as well as trip itinerary planning and total search. The study found that national values play a significant role in influencing both trip planning and purchase-consumption behaviour. National values were found to have a stronger impact on trip planning behaviours than on consumption behaviours at a destination. The four sets of national values differed in explanatory power as did, the three national culture models in an international tourism context, although there was substantial convergent validity across the three models of national culture. The impact of national values on overseas leisure travel behaviour was strongest among the holiday travellers and the youngest (15-24) female tourists, followed by older (45-55plus) tourists. The study contributes a theory-driven, rigorous investigation of national culture and overseas leisure travel behaviour by provision of comprehensive conceptual model and by empirically testing the hypotheses on a large number of countries. It enriches our understanding of the role of national culture on cross-cultural consumer behaviour. The study's findings may assist in developing more effective international destination marketing strategy (e.g., positioning, communication and products-services development) by showing the potential usefulness of national values. Finally, several avenues for future research are suggested including direct measurement of cultural values, further empirical testing based on larger samples, further advances in the conceptual model adding post-purchase behaviour and other confounding variables.
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Shi, Si. "Investigating trust and commitment on brand pages in social networking sites: the antecedents and outcomes." HKBU Institutional Repository, 2014. https://repository.hkbu.edu.hk/etd_oa/21.
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As the growing popularity of social networking sites (SNS) in recent years, many companies have recognized the potential of SNS as a competitive tool to connect with their customers and help them to achieve better business performance. The brand page is a popular product of SNS that allows companies to create their own profiles in SNS and provides companies with a platform to engage with their customers. The brand page can create added values for both companies and customers because it can help companies to increase brand awareness and also help customers to gain more brand knowledge. Past studies consider that increasing customers’ commitment and trust on the brand page are central to improving companies’ performance on the brand page. The aim of this thesis is to gain a better understanding of customers’ commitment and trust on the brand page based on the Commitment-Trust Theory, and use customer values based on the Customer Value Theory to explain the antecedents of customers’ commitment, trust, and relationship outcomes on the brand page. In particular, the thesis focuses on three customer values, namely, functional value, social value, and emotional value. This thesis focuses on four customer relationship outcomes: relationship durability, electronic word of mouth, continued interaction, and functional conflict. To examine the above objectives, this thesis proposes a theoretical model which includes three model components: relationship antecedents (i.e., customer values), relationship mediators (i.e., brand page commitment and trust), and relationship outcomes (i.e., relationship durability, electronic word of mouth, continued interaction, and functional conflict). We propose positive relationships between relationship antecedents and relationship mediators, and between relationship mediators and relationship outcomes. We conceptualized functional value, social value, emotional value, brand page commitment, and brand page trust as second-order constructs. We identify their respective first-order constructs through an extensive literature review. We verify our research model by using a data set collected in a Chinese social networking site – Sina Microblog. A total of 375 questionnaires are collected from users in Sina Microblog who have followed at least one brand page. We adopt established measurement items in previous studies to measure the constructs in this thesis. All measurement items undergo vigorous tests of factor analysis and construct validity. We also assessed the validity of second-order constructs by using theoretical and statistical analysis. We test our proposed model by using statistical technique of structural equation modelling (SEM). Partial least square (PLS) software package is used for data analysis. Our analysis confirms that social and emotional values significantly influence both brand page commitment and trust. Functional value is significantly related to brand page trust but not brand page commitment. In term of relationship outcomes, our findings show that both brand page commitment and trust significantly affect customers’ relationship durability, electronic word of mouth intention, continued interaction, and functional conflict. Our results also confirm the key mediating roles of brand page commitment and trust on the relationships between each of customer values and each of relationship outcomes. In conclusion, this thesis makes two main contributions. First, it provides empirical evidence regarding the process of customer relationship development on the brand page. Our results reveal that customer values are salient drivers of customers’ commitment, trust, and relationship outcomes on the brand page. Second, it contributes to the Commitment-Trust Theory and the Customer Value Theory by exploring the content of each customer values, commitment, and trust in the context of SNS brand pages.
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Botha, Francis-Marie. "An ethno-consumeristic approach to household technologies in Swaziland." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52101.
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Assignment (MComm) -- University of Stellenbosch, 2001.ENGLISH ABSTRACT: According to Costa and Basommy (1995) ethno-consumerism is the study of consumption from the point of view of a social or cultural group, which is the subject of the study. The purpose of the study was to document and critically analyse the use of modern household technologies by Swazi families and their experiences with them. The focus of analysis was at micro leveL A combined sample (N= 1449), consisting of Swazi females (N=810) and Swazi males (N=639) was requested to complete a questionnaire concerning the research project with issues relating to the adoption of household technologies. To explore the research issues concerning household technologies in Swaziland an ethno consumeristic framework consisting of four elements were developed: The Cultural context, Modernisation in the Swazi Culture, Rising Consumerism in Swaziland and the Technological Context.
AFRIKAANSE OPSOMMING: Etniese verbruikersgedrag is volgens Costa & Basommy (1995) 'n studie van verbruiking vanuit die oogpunt van 'n kulturele of sosiale groep wat die onderwerp van die studie vorm. Die doel van die studie was om die gebruik van huishoudelike tegnologie deur Swazi families en hulle ondervinding daarmee te dokumenteer en analiseer. Die fokus van analise was op mikro vlak. 'n Gekombineerde steekproef (N=1449) was saamgestel uit Swazi dames (N=810) en Swazi mans (N=639). Die Swazi families het die navorsings projek van inligting voorsien oor kwessies wat verband hou met die aanvaarding van huishoudelike tegnologie. Om die navorsings kwessies aangaande huishoudelike tegnologie te ondersoek was 'n etniese verbruikersraamwerk saamgestel wat uit die volgende vier elemente bestaan het naamlik: Die Swazi se Kulturele Konteks, Modernisering in die Swazi Konteks, Toenemende Verbruikersorientasie en die Tegnologiese Konteks.
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Struwig, Zaskia. "An explorative study of the current practises of greenwashing in social media." Thesis, Nelson Mandela University, 2017. http://hdl.handle.net/10948/13658.
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The first section of this paper looks specifically at the concept of greenwashing from a theoretical perspective. It aims to establish exactly what greenwashing is, what it involves and how it has been used. The second section incorporates both the first section of this paper, and delves deeper into how greenwashing has been present in social media. The third section of this paper is a case study. This section has been broken down into three categories of industries in consideration of greenwashing practises. The first is ‘The Obvious’ - this looks at the obvious examples of industries that use greenwashing practises. ‘The Overlooked’ looks at the industries which are often disregarded in terms of greenwashing practises. The last is ‘The Unexpected’ which looks into the industries that focus on supporting the environment and would not commonly be associated with any form of greenwashing practises at all. This case study aims to identify how the selected companies chosen for the study have been associated with greenwashing in the past, and how their current social presence may still be contributing to greenwashed advertising. As the concept of greenwashing is based on a theory developed around two decades ago and mostly consisted of very direct claims and statements using traditional advertising mediums such as billboards and magazine adverts, and considering the amount of well-known corporations who were proven guilty of such greenwashing practises, it would be ignorant to consider that such practises have simply subsided and ceased to occur. Corporations are aware of being called-out with negative press, especially with regards to issues such as false environmental practises, therefore as the advertising industry has changed with time, wouldn’t such greenwashing practises have adapted as well? Corporations in the past have learnt that direct greenwash statements have backfired negatively, therefore in collaboration with the use of social media, the prospect of using subtle, or even subconscious greenwash strategies seem to create an issue which requires investigation.
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Higgins, Kathleen M. "Consumer Compulsive Buying and Hoarding in a World of Fast Fashion." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc799553/.
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The purpose of this study was twofold: (1) to determine the relationships between social media, fashion interest and fast fashion involvement and whether these psychographic variables affect propensity for compulsive clothing buying and (2) to determine whether a relationship exists between compulsive buying and propensity toward hoarding. Data was collected through consumer panel from Qualtrix. Screener questions ensured that all respondents were adult females with an interest in fashion. Responses yielded 232 usable surveys, which were analyzed using SPSS software. Social media was found to be positively related to fashion interest, fast fashion involvement, and compulsive clothing buying. Compulsive clothing buying was found to be positively related to all three compulsive clothes hoarding symptoms: clothing clutter disorganization, clothing acquisition, and difficulty discarding clothing.
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Brock, Kelcey. "Sport consumption patterns in the Eastern Cape: cricket spectators as sporting univores or omnivores." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1017534.
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Since its inception, consumption behaviour theory has developed to account for the important social aspect that underpins or at least to some extent can be used to explain consumption behaviour. Modern consumption behaviour theory is anthropocentric in nature, with people and societal influence at the forefront of the theory. To date, empirical studies on consumption behaviour of cultural activities (for example, music and arts), entertainment and sport have used Bourdieu’s (1984) omnivore/univore theory to suggest that consumption of leisure activities is bound up in social ties. To date, no such investigation has been conducted in the context of sport in South Africa. The aim of the study therefore is to investigate whether South African cricket spectators are sporting omnivores or univores, thus, essentially investigating whether sports consumption behaviour in South Africa is bound up in social ties. A number of positive economic and social ramifications could result from gaining a holistic understanding of sports consumption behaviour in South Africa. Given these ramifications, the secondary goal of the research is to identify motives for consumers making specific sport consumption decisions, and determining whether certain characteristics can be attributed to these consumption decisions. Recommendations based on the findings of the research could help various stakeholders understand sports consumption patterns in South Africa, which could in turn lead to the realization of positive economic and social benefits. The study made use of a questionnaire, administered at four different limited overs cricket matches in the 2012/13 cricket season, to obtain a range of responses reflecting specific types of consumption behaviour as well as motives for consumption decisions of cricket spectators in the Eastern Cape. Using individual binary probit models and post estimation F-tests, the results indicate that consumption behaviour of sport within South Africa predominantly differs on the grounds of education and race. This suggests that there are aspects of social connotations underpinning sports consumption behaviour within South Africa
Books on the topic "Consumer behavior – Social aspects – Italy"
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Chantal, Ammi, ed. Global consumer behavior. Newport Beach, CA: ISTE USA, 2007.
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Michaela, Wänke, ed. Social psychology of consumer behavior. New York: Psychology Press, 2009.
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Marc, Vanhuele, and Wright Malcolm 1963-, eds. Consumer behaviour: Applications in marketing. 2nd ed. Los Angeles: SAGE, 2013.
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Marketing, Chartered Institute of, ed. Consumer behaviour: Behavioural aspects of marketing. Oxford: Butterworth-Heinemann, 1993.
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Lury, Celia. Consumer culture. New Brunswick, N.J: Rutgers University Press, 1996.
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Otnes, Cele. Gender, culture, and consumer behavior. New York: Routledge Academic, 2012.
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India) Coming of Consumer Society (Seminar) (2012 New Delhi. The Coming of Consumer Society. New Delhi: Manohar, 2016.
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Pekka, Sulkunen, ed. Constructing the new consumer society. New York: St. Martin's Press, 1997.
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1968-, Gurhan-Canli Zeynep, and Priester Joseph R. 1960-, eds. The social psychology of consumer behaviour. Philadelphia, Pa: Open University, 2002.
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Shop 'til you drop: Consumer behavior and American culture. Lanham, MD: Rowman & Littlefield, 2005.
Find full textBook chapters on the topic "Consumer behavior – Social aspects – Italy"
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Fabbris, Luigi, and Alfonso Piscitelli. "Experience, sensorial skills and personality qualifying a wine consumer as an expert." In Proceedings e report, 229–34. Florence: Firenze University Press, 2021. http://dx.doi.org/10.36253/978-88-5518-461-8.43.
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This paper analyses the characteristics of wine consumers that may qualify them as wine experts. The wine evaluation expertise of consumers, as measured by various degrees of self-perceived ability, is hypothesised to causally depend on cognitive and non-cognitive characteristics of wine experience, on sensorial skills relevant for wine assessment and on wine consumption-related personality aspects. Our work consisted in measuring and analysing the relationships between the self-assessment of the ability to wine assessment given by a convenience sample of consumers and the qualification of their consumption experience and training (ranging from “simple” consumer to producer/seller to professional sommeliers), their sensorial (olfactory, flavour) skills and enogastronomic culture. Wine culture is defined as the capacity to harmonise wine and food and conceive wine as a nutritional, social and health-related means. The analysed data refer to a tasting experiment held as a social activity during a scientific meeting in Pescara, Italy, in 2018. The sample of wine assessors who filled in the evaluation questionnaire included both meeting participants and people belonging to AIS-Abruzzo, the regional association of chartered sommeliers. The data collected at wine tasters showed that there were strong relationships between the self-evaluation as wine expert and the consumption experience, the assessment skills, and the wine consumption “culture”. The relationships differed according to age, activity and length of wine consumption experience of the assessors.
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García Marsilla, Juan Vicente, and Luis Almenar Fernández. "Fashion, emulation and social classes in late medieval Valencia. Exploring textile consumption through probate inventories." In La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori / Fashion as an economic engine: process and product innovation, commercial strategies, consumer behavior, 341–66. Florence: Firenze University Press, 2022. http://dx.doi.org/10.36253/978-88-5518-565-3.19.
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Abstract: This article explores the personal garments present in the probate inventories of 83 individuals that lived in the city of Valencia and its hinterland during the long fourteenth century. The paper explores the differences between both groups of individuals, the urban and the rural one, in aspects such as the typologies of the pieces of clothing, the colours, finishes, complements and fabrics employed in their design. It also tracks the spread of particular pieces of clothing across both groups of deceased before and after the Black Death, and discusses how far these changes were guided by emulative motivations.
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Petrescu, Maria. "Viral Advertising and the Implications of Social Media." In Marketing and Consumer Behavior, 1248–67. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch061.
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Given the estimated online advertising market in the United States of around 4 billion dollars and the current proliferation of social media Websites, this study focuses on reviewing the key theoretical and practical aspects related to viral advertising. It includes an overview of different aspects related to the nature, characteristics, and evaluation of viral advertising, especially focusing on what makes advertisements viral. After a review of the term viral advertising, the author discusses the key characteristics of viral ads, including the most used viral advertising appeals—humor and sexual—and also including a section regarding the importance of the message source on consumers' reaction towards an advertisement. The study also provides a discussion about consumer-generated advertising, a modern online advertising feature that leads to increased interaction and involvement from consumers. The last part of this chapter focuses on the monitoring and evaluating viral ads outcomes by using both traditional and social media specific advertising measures. The author also presents a few ideas related to future research directions and information that might prove useful for advertising research and practice.
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Kumar, Ashish, and Ram Bezawada. "Effects of Consumers' Social Media Participation on Consumer Behavior." In Marketing and Consumer Behavior, 1670–94. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch082.
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Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.
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Pentina, Iryna, and Veronique Guilloux. "Developing a Grassroots Cross-Cultural Partnership to Enhance Student Experiences." In Marketing and Consumer Behavior, 1105–17. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch052.
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Increased globalization of the world economy makes international aspects of marketing an important priority. A growing number of business colleges provide cross-cultural experiences in marketing disciplines that help students better understand other cultures while applying their academic preparation to real-life settings. Today's students represent the first generation that has been born into the digital age, and freely use multiple technologies in preparing for classes, sharing notes, shopping, rating professors, and accomplishing multiple everyday tasks. This case discusses a class project on developing integrated marketing communications conducted by American and French cross-cultural student groups to promote environmentally-sustainable products in international markets. Modern social networking technologies were widely used both as tools for accomplishing the project, as means for presenting and displaying the results and as a medium for international marketing communications.
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Bae, Mikyeung. "The Matching Effect Between Coping Strategies and Construal Levels in Cause Marketing Communications." In COVID-19 – RESHAPING MARKETING AND COMMUNICATIONS, 32–43. Proud Pen, 2020. http://dx.doi.org/10.51432/978-1-8381524-7-5_4.
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Given that the COVID-19 pandemic has had dramatic impact on consumer attitudes toward cause marketing communications, this study addresses the problem of how psychological stress influences consumers’ prosocial behavior. Despite research suggesting that many aspects of consumer behavior may be understood in the context of consumer efforts to handle stress, cause marketing literature has not examined the role of stress and coping-based matching. Consequently, the aim of this study is to provide evidence that a match between individuals’ coping and construal levels in advertisements drives greater persuasion. This study further addresses the mindset congruency effects on consumers’ prosocial behavior occurs through response efficacy. Understanding how psychological stress influences consumers’ prosocial behavior would help advertisers understand how they can encourage consumers to cope with specific types of stress by presenting them with more effective cause marketing campaign messages, resulting in purchasing products associated with social cause.
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Bae, Mikyeung. "The Matching Effect Between Coping Strategies and Construal Levels in Cause Marketing Communications." In COVID-19 – RESHAPING MARKETING AND COMMUNICATIONS, 32–43. Proud Pen, 2020. http://dx.doi.org/10.51432/978-1-8381524-7-5_4.
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Given that the COVID-19 pandemic has had dramatic impact on consumer attitudes toward cause marketing communications, this study addresses the problem of how psychological stress influences consumers’ prosocial behavior. Despite research suggesting that many aspects of consumer behavior may be understood in the context of consumer efforts to handle stress, cause marketing literature has not examined the role of stress and coping-based matching. Consequently, the aim of this study is to provide evidence that a match between individuals’ coping and construal levels in advertisements drives greater persuasion. This study further addresses the mindset congruency effects on consumers’ prosocial behavior occurs through response efficacy. Understanding how psychological stress influences consumers’ prosocial behavior would help advertisers understand how they can encourage consumers to cope with specific types of stress by presenting them with more effective cause marketing campaign messages, resulting in purchasing products associated with social cause.
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Montagne, Michael, and Lisa Basara. "Consumer Behavior Regarding the Choice of Prescription and Nonprescription Medications." In Social and Behavioral Aspects of Pharmaceutical Care, 253–94. CRC Press, 1996. http://dx.doi.org/10.1201/b14358-13.
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Pelet, Jean-Eric, and Panagiota Papadopoulou. "Consumer Behavior in the Mobile Environment." In Geospatial Research, 1168–82. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9845-1.ch054.
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Consumer behavior in the omnipresent mobile environment constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy. This paper presents an exploratory qualitative study about the use of smartphones and social media, in the context of m-commerce. The authors' objective is to facilitate the understanding of consumers' perceptions and behavior in m-commerce and social media and explore the potential of social media for m-commerce purposes. The results of their qualitative analysis show that reputation, design aspects, such as ease of use, as well as privacy and security are important factors for m-commerce and social media adoption and use. Their qualitative results also reveal factors having a negative effect to m-commerce. Business opportunities enabled by social media for m-commerce and how these can be leveraged in this promising mobile context are also discussed.
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Kasemsap, Kijpokin. "Mastering Consumer Attitude and Sustainable Consumption in the Digital Age." In Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement, 16–41. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0746-8.ch002.
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This chapter presents the overview of consumer attitude; the aspects of consumer attitude, trust propensity, purchasing behavior, and consumer confidence; the perspectives of consumer attitude, social media, and online brand community; the facets of consumer attitude and technology adoption; the emerging trends of consumer attitude and Corporate Social Responsibility (CSR); the concept of sustainable consumption; the characteristics of sustainable fashion consumption and sustainable apparel consumption; sustainable energy consumption; sustainable food consumption; the challenges of sustainable development; and the importance of sustainable consumption and sustainability. The chapter argues that mastering consumer attitude and sustainable consumption has the potential to enhance organizational performance and reach strategic goals in the digital age.
Conference papers on the topic "Consumer behavior – Social aspects – Italy"
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Pollak, Frantisek, Peter Markovic, and Michal Konecny. "Analysis of Selected Characteristics of e-Consumer Behavior of Czechs During the First Wave of the COVID-19 Pandemic." In Values, Competencies and Changes in Organizations. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-442-2.53.
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The paper is devoted to the analysis of the selected aspects of e-consumer behavior. Specifically, to the application of innovative methods of evaluating customer interactions within the environment of the virtual social network Facebook. From the point of view of the actual implementation of presented research, the activity of customer tribes of the five largest e-commerce entities in the Czech virtual market was analyzed and evaluated. The data needed to process the analysis were collected during the first state of emergency declared in the Czech Republic in connection with the COVID-19 pandemic. Through the analysis of data on the interactions of customer groups in a highly non-standard situation, it was possible to outline specific patterns of consumer behavior, in particular the extent and nature of their interactions in B2C communication on the social network Facebook. From the findings we can deduce a shift in the timing of interactions towards the morning hours, which we consider both as an effect of working from home and as a deviation from the usual patterns of behavior. In our opinion, it is necessary to take both of these effects into account when planning marketing communication.
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Laís Novaes Pillar de Oliveira Castro, Laís Novaes Pillar de Oliveira Castro, Túlio Baita dos Reis Túlio Baita dos Reis, Laylla Alves Rodrigues Manhães Laylla Alves Rodrigues Manhães, and Marco Aurélio da Cunha Soares Neto Marco Aurélio da Cunha Soares Neto. "Model for investigation of the new consumption normal caused by the COVID-19 pandemic –a perspective of the Campos dos Goytacazes market." In 7th International Congress on Scientific Knowledge. Perspectivas Online: Humanas e Sociais Aplicadas, 2021. http://dx.doi.org/10.25242/8876113220212423.
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The population's consumption behavior in general has been changing over the years, as a result of several factors, such as increased market competitiveness, high supply of products and services, technological advances and macro-environmental factors. Considering that the factors caused by the macro environment are uncontrollable variables and exert force on the entire micro environment such as companies, consumers, suppliers and competitors. This reality requires companies to be constantly aware of all changes in the market to adapt and promote new strategies in order to meet consumer demands. The pandemic, caused by COVID-19, has directly impacted the entire micro environment, from the way companies can operate to the way the market will consume, whether this change is caused by a government decree or by a new need for behavior of the consumer. With the population inserted in what is called the “new normal”, it becomes evident that consumption habits have undergone great changes. Given the current scenario and the restrictions on the functioning of activities caused by the COVID-19 pandemic, it is considered that such a change in the economic pattern and in the offer of products/services directly affects the way society is consumed, generating new needs and desire to consumption. Therefore, the question is how to identify the new post-pandemic retail consumption pattern? From this questioning, this research aimed to develop an investigation model on the new pattern of retail consumption in the city of Campos dos Goytacazes after the changes caused by the COVID-19 pandemic. For the methodological construction of the research model of the new pattern of consumption caused by the pandemic, a bibliographic survey was carried out based on five articlesfrom 2014 to 2020, classified into 4 dimensions: Market and Economy; Social and Cultural Aspects; Life Stage; and Needs and Desires. From the definitions of dimensions, criteria for investigating the new consumption pattern were developed. In addition, tocompose the model and identify the consumer and their perception of the changes in their behavior caused by the pandemic, two more dimensions were established. The first is called the Consumer Profile, which asks questions about age, gender, income, occupation, education, etc. and the second, Changes caused by COVID-19, in which the consumer is asked about the purchase frequency, purchase volume, purchase channel, etc. However, the application of this model seeks to identify the new consumption pattern of consumers in the city of Campos dos Goytacazes from the changes caused by COVID-19