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Books on the topic 'Consumer behavior – India'

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Author: Grafiati

Published: 10 December 2022

Last updated: 29 January 2023

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1

Thanga, James L. T. Consumer behaviour in North East India. Delhi: Anshah Pub. House, 2010.

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2

Agrawal, Meenu. Consumer behaviour and rural marketing in India. New Delhi: New Century Publications, 2009.

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3

A never-before world: Tracking the evolution of consumer India. New Delhi: Portfolio, Penguin, 2013.

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4

Mall, Damodar. Super marketwala: Secrets to winning consumer India. New Delhi: Random House India, 2014.

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5

Impact of consumer involvement on consumer behaviour: A case study of India. Delhi: New Century Publications, 2000.

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6

Laldinliana. Consumer behaviour in a tribal economy of Northeast India: A focus on Mizoram. New Delhi: Akansha Pub. House, 2012.

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7

Pal, Debdatta. Sectoral choice of credit in rural India. Ahmedabad: Indian Institute of Management, 2013.

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8

Yadav, Jai Prakash. Retail in India: Market research & customer insight. New Delhi: Manak Publications, 2012.

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9

Rural marketing: Targeting the non-urban consumer. 2nd ed. New Delhi: Sage, 2007.

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10

Sami, Abdus. Consumer behaviour in urban India: A case study of Patna urban agglomeration. New Delhi: Rajesh Publications, 1994.

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11

Ghatak, Anita. Consumer behaviour in India. New Delhi: D.K. Agencies, 1985.

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12

Kumar, S. Ramesh. Conceptual issues in consumer behaviour: The Indian context. Delhi: Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006.

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13

Priya, Preeti. Consumer-level determinants of store brand proneness: An empirical study with Indian consumers. Anand: Institute of Rural Management, 2013.

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14

Consumption behaviour in India: A study of all-India consumption-estimates. Delhi: Anmol Publications, 1986.

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15

Vijayakumar, A. Indian rural marketing in liberalised era. Delhi: Authorspress, 2009.

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16

author, Sreeranganadhan K., ed. Marketing strategies on the Indian gold ornament market: An empirical approach. New Delhi: Ashwin-Anoka Press, 2014.

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17

Das, Ashok. MRUC-Hansa Research guide to Indian markets. New Delhi: Matrix Publishers, 2012.

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18

Parameswaran, M. G. Ride the change: A perspective on the changing Indian consumer, market, and marketing. New Delhi: Tata McGraw-Hill Pub. Co., 2009.

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19

She's mad real: Popular culture and West Indian girls in Brooklyn. New York: NYU Press, 2011.

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20

Sinha, Dheeraj. Consumer India. Wiley & Sons, Incorporated, John, 2011.

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21

1963-, Agrawal Meenu, ed. Consumer behaviour and consumer protection in India. New Delhi: New Century Publications, 2006.

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22

Sami, A., and J. Ashgar. Consumer Behaviour in Urban India. Rajesh,India, 1999.

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23

Sinha, Dheeraj. Consumer India: Inside the Indian Mind and Wallet. Wiley & Sons, Incorporated, John, 2011.

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24

Sinha, Dheeraj. Consumer India: Inside the Indian Mind and Wallet. Wiley & Sons, Incorporated, John, 2011.

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25

Sinha, Dheeraj. Consumer India: Inside the Indian Mind and Wallet. Wiley & Sons, Incorporated, John, 2011.

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26

Sinha, Dheeraj. Consumer India: Inside the Indian Mind and Wallet. Wiley & Sons, Incorporated, John, 2011.

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27

Consumer India: Inside the Indian Mind and Wallet. Wiley & Sons, Limited, John, 2011.

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28

Benartzi, Shlomo. Smarter Screen B India. Little, Brown Book Group Limited, 2015.

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29

Effects of changes in household size, consumer taste & preferences on demand pattern in India. [Delhi: Centre for Development Economics, Delhi School of Economics, 2000.

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30

Praceus, Sarah. Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource-Scarce Setting. Springer Gabler, 2014.

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31

Praceus, Sarah. Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource-Scarce Setting. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2014.

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32

Rural Marketing, Media Planning and Consumer Protection. New Century Publications, 2016.

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33

Rural Marketing: Targeting the Non-Urban Consumer. Sage Publications, 2002.

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34

Velayudhan, Sanal Kumar. Rural Marketing: Targeting the Non-Urban Consumer. SAGE Publications India Pvt, Ltd., 2008.

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35

Velayudhan, Sanal Kumar. Rural Marketing: Targeting the Non-Urban Consumer. SAGE Publications India Pvt, Ltd., 2022.

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36

Rural Marketing: Targeting the Non-Urban Consumer (Response Books). Sage Publications Pvt. Ltd, 2002.

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37

Christophe, Jaffrelot, and Veer Peter van der, eds. Patterns of middle class consumption in India and China. Thousand Oaks: SAGE Publications, 2008.

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38

Jaffrelot, Christophe, and Peter van der Veer. Patterns of Middle Class Consumption in India and China. SAGE Publications India Pvt, Ltd., 2008.

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39

Indias Store Wars Retail Revolution And The Battle For The Next 500 Million Shoppers. John Wiley & Sons, 2008.

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40

Kaur, Harleen, and Chandan Deep Singh. Adolescents Family and Consumer Behaviour. Taylor & Francis Group, 2021.

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41

Kaur, Harleen, and Chandan Deep Singh. Adolescents Family and Consumer Behaviour. Taylor & Francis Group, 2020.

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42

Adolescents, Family and Consumer Behaviour: A Behavioral Study of Adolescents in Indian Urban Families. Taylor & Francis Group, 2020.

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43

Te, Harleen Kaur, and Chandan Deep Singh. Adolescents, Family and Consumer Behaviour: A Behavioral Study of Adolescents in Indian Urban Families. Taylor & Francis Group, 2020.

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44

Consumer Behaviour: Insights From Indian Market. PHI Learning Pvt. ltd., 2009.

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45

1st, Gupta Vishal. Green Purchase Behaviour an Indian Consumer Perspective. INSC International Publisher (IIP), 2021.

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46

Nair, Suja R. Consumer Behaviour in Indian Perspective : Text and Cases. Himalaya Publishing House, 2001.

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47

Advertising, Brands and Consumer Behaviour: The Indian Context. SAGE Publications India Pvt, Ltd., 2020.

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48

Kaur, Harleen, and Chandan Deep Singh. Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families. Taylor & Francis Group, 2020.

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49

Kaur, Harleen, and Chandan Deep Singh. Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families. Taylor & Francis Group, 2019.

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50

Misra, Girishwar, ed. Psychology: Volume 3. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780199498864.001.0001.

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Abstract:

This survey of research on psychology in five volumes is a part of a series undertaken by the ICSSR since 1969, which covers various disciplines under social science. Volume Three of the survey, Psychology of Organizations, focusses on some of the important facets of organizational behaviour. Research in the work setting has observed that factors like family responsibilities, non-work events, and employment-related legislation also influence work behaviour. Today, technology is increasingly playing greater role in organizational settings and workplaces are becoming more and more diverse in their social compositions. In addition, work is increasingly being accomplished by teams rather than by single individuals. The performance in work settings is not determined by the mental and physical abilities but by other attributes such as personality, interpersonal skills, and emotional intelligence. Work is also becoming complex, as people who participate in the activities at workplace often interact in complex ways. In this scenario, worker motivation is becoming a key challenge as it influences organizational performance. This volume examines issues of motivation, performance, and leadership in Indian organizations, along with consumer concerns in India. It explicates the dynamics of organizational performance and analyses the impact of employees’ negative attitude, affect, and behaviour in the corporate setting. The contributors also study moral and ethical dimensions of the corporate life and look at the way consumption practices have evolved in contemporary India. This volume also presents a model of ethical leadership based on Guna theory and principle of Karma appropriate for Indian setting. It explores the potential of inspirational meta value for revamping the corporate functioning and overcoming corruption and other malpractices.

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