Relevant bibliographies by topics / Consumer behavior – India

Academic literature on the topic 'Consumer behavior – India'

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Published: 10 December 2022
Last updated: 29 January 2023

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Journal articles on the topic "Consumer behavior – India"

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Suraj Kushe Shekhar, Tony P Jose, and Rehin K R. "Consumer buying behavior and attitude towards pharmaceuticals." International Journal of Research in Pharmaceutical Sciences 10, no. 4 (November 2, 2019): 3392–97. http://dx.doi.org/10.26452/ijrps.v10i4.1649.

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Pharmaceutical industry is a fastest growing industry in India. It is valued at above US 40 billion dollars. India exports large amount of drugs to difference parts of the world. Nowadays people are conscious of what they buy. Even if doctors prescribe a medicine, consumers resort to internet to get more information on the medicine before they consume it. Consumers have different perceptions on various kinds of drugs. Understanding the consumer attitude towards drugs will help the marketers to formulate marketing strategies better. The present study examines as to what the consumers look out when they reach to purchase a drug from the pharmacy. This paper scrutinizes and gives insights on consumer behavior and their attitudes towards buying different types of pharmaceuticals (like over-the counter drugs, herbals, ayurvedic, analgesics etc). The paper highlights the importance of factors like price, trust and brand in making importance purchase decisions. Further it was also observed that most of the people prefer buying over-the-counter drugs, which might end up being misused by the consumers. However, it was also found that consumers try to be well-aware of the medicine before buying or consuming it. Along with it, price sensitivity is something which majorly dominates the buying behavior of the consumers.
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Kautish, Pradeep, and Ganesh Dash. "Environmentally concerned consumer behavior: evidence from consumers in Rajasthan." Journal of Modelling in Management 12, no. 4 (November 6, 2017): 712–38. http://dx.doi.org/10.1108/jm2-05-2015-0021.

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Purpose This study aims to empirically indicate that environment-friendly products may be used as a consumption strategy for improving the environmental well-being of a sizable consumer base and show that there are great possibilities and opportunities available for companies to come up with the right marketing mix for consumers in the rural market. There is a great dearth of empirical research on consumer behavior facets on environment-friendly products for rural market in India. Design/methodology/approach Conclusive cross-sectional descriptive research design has been used to study the environmentally concerned consumer behavior (ECCB) for environment-friendly products with the help of a survey instrument relevant for empirical research. This paper adds to the existing literature by developing one model in the Indian context for the rural market. The research study used exploratory factor analysis and confirmatory factor analysis with structural equation modeling approach to analyze the collected data from consumers. Findings The major finding of the study is that consumers living in rural areas are aware about the environmental movement, but marketers have probably not fully explored the potential for environment-friendly products. The study strongly argues that organizations should leverage on the rural market opportunity in India. It confirms the need to tailor marketing mix for rural markets for determining behavioral dimensions of consumer decision-making. Research limitations/implications This empirical research paper is developed and applied in the Indian context, with special reference to the rural market of the country. Results may change when applied to different rural locations in the same country and/or different countries depending on their demographic variables, psychosocial factors and socioeconomic conditions. The findings of this study need to be viewed within the context of certain limitations of location, social and economic issues. The study provides the initial base for further research on the theme, as there are no such studies available on environment-friendly products. Practical implications This research study is highly useful for the business firms deciding on marketing mix variables for environment-friendly products in rural market scenario in India, and it provides inputs for formulating major policy decisions in marketing. The study provides insights for managers, policymakers and organizations operating in rural markets and working on different facets of environmental protection issues in different forms. Social implications It has been investigated across global markets that human activities have altered the natural ecosystem, so to make natural resources available for the future generation, there is a greater need to achieve more sustainable forms of development. The study provides insights from the rural Indian market for better adoption of environment-friendly products and will motivate marketers to explore the rural market horizon. Originality/value The study has been conducted with consumers who are residents of one small town in India. So far, no study has been conducted, and it is first such attempt to analyze the rural Indian market for environment-friendly products and consumer behavior ever since such products were launched in the country. This study provides an early glimpse into the workings of marketing practitioners who work on consumer strategy formulation and rural marketing decision-making for environment-friendly products.
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Kumar Premi, Jitendra. "Anthropological Approaches to the Study of Buying Behavior and Consumers Rights of Rural and Tribal Consumers in India: An Appraisal." Indian Journal of Research in Anthropology 5, no. 2 (December 15, 2019): 57–64. http://dx.doi.org/10.21088/ijra.2454.9118.5219.1.

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Business anthropology has emerged recently as a professional sub-field that joins together several streams of literature related to multiple dimensions of the business enterprise. A consumer is the one who pays something to consume goods and services produced. As such, consumers play a vital role in the economic system of a nation. The aims and objectives to be considered are as follows; to identifying cultural and socio-economic determinants which affect the buying behavior of rural and tribal consumers in the backward and tribal villages of India, to explore the awareness regarding legal provisions of the consumer rights among the rural and tribal consumers in backward and tribal villages of India and to investigate the incidents of violation and exploitation of the consumer rights of the rural and tribal consumers in backward and tribal villages of India. The paramount fact is that, we have the huge scarcity of the research work related to the consumer behavior, in the terms of business anthropological perspectives, especially on the tribal consumer behavior. One of the prime objectives of these kinds of studies is to investigate the impact of demonetization on the rural and tribal production, trade and markets. Apart from these there are no studies on the impact of demonetization on the tribes of India. Above mentioned facts have proved that that there is a big gap in the field of rural and tribal consumer behavior study, especially in the terms of business anthropology. Therefore, there is urgent need to conduct such type of study. The comprehensive analysis of the primary data which will collect from tribal and rural areas; will form a basis for recommendation and policy measures with consideration of the cultural, socio-economical and local particularities. The finding of the study would highlight various dimensions of problems encountered by rural and tribal consumers in terms of violation of their rights and exploitation through chain of disbursement of goods and services.
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Swathi, T. V. S. S., and V. Narasimha Rao. "Impact of Socio-Economic Variables of Customers on the Antecedents of Customer Experience Management in Retail Sector: An Evaluative Study." Asian Journal of Managerial Science 8, no. 2 (May 5, 2019): 64–68. http://dx.doi.org/10.51983/ajms-2019.8.2.1550.

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In India there has been a tremendous change witnessed on the consumer behavior since the liberalization of Indian economy from the year 1990s. In a developing economy like India, the biggest challenge a retailer faces would be to tackle the ever-changing consumption practices. India is the world’s fifth largest global destination in the retail space. The consumers in different socio-economic classes will generally have different priorities which will affect how they spend their money. It is essential on the part of retailers to understand socio-economic and demographic factors of consumers, affecting the antecedents of customer experience management in retail trade. This paper is an empirical analysis to know the socio-economic factors impact on consumer behavior in retail sector.
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Raza, MD DANISH, and Reshma Nikhat. "Impact of Coronavirus on Consumer Behavior." ECS Transactions 107, no. 1 (April 24, 2022): 11559–65. http://dx.doi.org/10.1149/10701.11559ecst.

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India being worst hit during the second wave of coronavirus left a devastating effect on lives and economy. India is facing the greatest crisis since its independence and people are feeling unsecured because of this deadly virus. Lockdown and social distancing have changed not only the consumer buying habits but also the shopping preferences. As coronavirus progressed the consumer optimism declined in India. Consumers are worried about personal and family safety. A majority of people are trying to do their work from home and stepping out only to buy the essential goods. This crisis has affected brand, category preferences, buying behavior, and spends. As purchase decision people are spending higher on their health and hygiene products and preferring home deliveries rather than visiting stores. People have adopted low touch activities which has increased digital payments and online transaction. This paper attempts to examine the impact of coronavirus on consumer behavior.
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Jain, Sheetal, Mohammed Naved Khan, and Sita Mishra. "Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior." Journal of Asia Business Studies 11, no. 1 (January 3, 2017): 4–21. http://dx.doi.org/10.1108/jabs-08-2015-0118.

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Purpose Even though the Indian luxury market is predicted to grow as much as the Chinese one over the coming years, limited research has been conducted on luxury consumer behavior. The purpose of this study is to examine the purchasing behavior for luxury fashion goods using the framework of the theory of planned behavior. Design/methodology/approach A total of 257 respondents were included after distributing a structured questionnaire by surveying real luxury consumers in Delhi. Data were analyzed using structural equation modeling. Findings The results of the study indicated that subjective norm was the most important determinant of the purchasing intentions for luxury fashion goods, followed by attitude. Perceived behavioral control was not found to have a significant relationship with purchasing intentions, but it showed a strong positive relationship with actual purchasing behavior. Originality/value This study provides new theoretical insights regarding luxury consumer behavior in India. It explains the motivating factors behind purchasing intentions for luxury goods among Indian consumers. The findings of the study will provide great help to global luxury companies in formulating their penetration and expansion strategies in the Indian market.
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Chaudhary, Richa. "Green buying behavior in India: an empirical analysis." Journal of Global Responsibility 9, no. 2 (May 8, 2018): 179–92. http://dx.doi.org/10.1108/jgr-12-2017-0058.

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Purpose Using insights from theory of planned behavior (TPB), this study aims to examine the determinants and their relative importance in predicting green buying behavior among young educated consumers in India. Design/methodology/approach Data are collected from 202 young Indian consumers using online questionnaire survey. Confirmatory factor analysis is used to ensure the reliability and validity of study measures in the present context. Structural equation modeling is used to test the proposed research model. Findings Findings confirm perceived value and willingness to pay premium as significant predictors of the green purchase intention. In turn, green purchase intention significantly influenced green buying behavior. Practical implications This study by advancing the understanding on the factors influencing green product purchase intention and behavior among Indian youths will help the policymakers to design policies and programs to encourage the adoption of green purchase behaviors, which in turn will help in addressing the problem of environmental sustainability, which the whole world is struggling with. Originality/value This study validates the importance of TPB framework in comprehending consumer green product purchase intention and behavior in a culturally different context of India. Thus, this study contributes to the green marketing literature by examining the unique combination of variables in predicting green buying behavior in an integrated framework. It also extends the TPB by demonstrating the importance of additional constructs, perceived value and willingness to pay in predicting green purchase intention and behavior among young millennials in India.
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Gajbe, Gaurav, and Sidhharth Nagdive. "AN ANALYTICAL STUDY OF CONSUMER BEHAVIOR ABOUT PROMOTIONAL STRATEGY ADOPTED BY MARKETERS WITH SPECIAL REFERENCE TO ELECTRONICS DURABLE GOODS IN NAGPUR." International Journal of Advanced Research 10, no. 05 (May 31, 2022): 909–14. http://dx.doi.org/10.21474/ijar01/14794.

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Today, consumer behavior is important concept in the market and there are many factors influence the consumer behavior such as economical, cultural, social, psychological and personal. In the market every company want to understand the need of the consumer and in current market situation companies are making problem solving product of consumer. Electronics durable goods are important part of consumer in their day to day life so it is necessary to research. Marketers can influence consumer behavior through promotional strategy. Promotional strategy includes social Media Promotion, mail order marketing, product sample, point of sale promotion, customer referral incentive program. Many companies are working in this sector and every companies having large investment. Electronic durable goods include refrigerators, air conditioners, computers, televisions, washing machines, cell phones and kitchen appliances etc. The need of this research paper is to know the link between promotional strategy and consumer behavior. So far past study concern many authors study about consumer behavior about different sectors so it is necessary to study consumer behavior about promotional strategy adopted by consumer electronics durable goods companies. In the current market situation consumer is totally aware about product features that means consumer watch promotional strategy of the company. Today our countries literacy level is good and after globalization many foreign companies are making rout in the Indian market thats why consumer getting so much attraction and importance. Companies are designing their product after studying consumers taste and preferences. In the marketer side many competitors are their include Bajaj Electricals Ltd., Blue Star Ltd., Crompton Greaves Consumer Electricals Ltd., Godrej and Boyce Consumer Electricals Ltd., IFB Industries Ltd., Johnson Controls-Hitachi Air Conditioning India Ltd. Philips India Ltd. Etc. So in this cut throat competition one who understand consumer is survive in the market.
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Vijay, Dr S. "A Study On Impact Of White Goods Towards consumers Preference." Journal of University of Shanghai for Science and Technology 23, no. 12 (December 18, 2021): 300–315. http://dx.doi.org/10.51201/jusst/21/121029.

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The market’s level of competition has risen as a result of the advent of the overseas white goods industry. With rising earnings, dual-income families, changing lifestyles, credit availability, greater consumer knowledge, and the introduction of new models by Indian and multinational companies, India’s consumer durable sector is riding the crest of the country’s economic boom. As the Durable market is growing rapidly, an understanding of the consumer behavior regarding the characteristic of consumers in influencing their buying behavior is crucial. Consumer requirements of Air-condition, Washing machine and Refrigerator are at present not limited to its basic function but also on other values like – efficiency, ease of use and comfort. The consumer durables industry is marked by the growth of multinational corporations (MNCs), exchange offers, discounts, and fierce competition. MNCs have a 65 percent market share in the consumer durables industry. The expanding Indian middle class is a major focus for multinational corporations. They compete on the basis of a firm grasp on the local market, well-known brands, and a large distribution network, whereas Indian companies compete on the basis of a firm grasp on the local market, well-known brands, and a large distribution network. Consumer durables penetration, on the other hand, is still low in India. At this juncture, this study has been undertaken for to find out the impact and reality of white goods market in India.
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Singh Sarna, Ishaan. "IMPACT OF DIGITAL WALLETS ON CONSUMER BEHAVIOR IN INDIA." International Journal of Advanced Research 9, no. 09 (September 30, 2021): 220–36. http://dx.doi.org/10.21474/ijar01/13397.

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In todays tech-driven world, digital wallets such as Paytm, GPay, MobiKwik, and so on, are gaining immense popularity among consumers. With economies becoming digital as more and more consumers opt for computerized alternatives to the traditional leather wallet, the industry has become a profitable base for potential investors. In India, specifically, the growth of digital wallets has been propelled by the demonetization policy, which significantly reduced the volume of currency in circulation, implemented by the government in 2016. One of the major consequences of an increase in the popularity of digital wallets has been a shift in the behaviors and spending habits of consumers, particularly in India, where the transition to a cashless economy has been considerably rapid. The goal of this study is to assess the apparent impact of the transition to digital economies on consumer behavior, and the various factors associated with this shift. This assessment was made by surveying users of digital wallets, between the ages 18 and 65, to seek their responses on how shifting to digital wallets has impacted them, their spending habits, etc. The responses were closely analyzed and interpreted to come to a conclusion.
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Dissertations / Theses on the topic "Consumer behavior – India"

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Karthikeyan, Sundarraj. "An investigation on consumer behavior and preferences towards apparel, purchase by Indian consumers age 15 : 25." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20856.

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The Indian economy has grown over the last 10 years with new jobs created in the ITES sector, Biomedical, Automotive engineering, Apparel manufacturing and Civil engineering. The growth is strongly led by Information Technology Enabled Services (ITES); this is supported by the education sector with increase in the number of students enrolling for higher education and large numbers of students graduating every year thus creating a large pool of technical and managerial manpower. The working class people segment has grown since the economic growth and it has benefited middle class and upper middle class people. Due to the increase in the number of working people and substantial raise in income, spending power has increased over the years, and particularly the young Indians in the age of 15 – 25 like to shop more. The Government of India has laid down strict rules to protect the environment and avoiding child labor but there is no legality followed by companies in providing an ethical environment in means of working time and salary. The increase in food, energy and real estate costs makes people’s lives more difficult at this time. Are we going to follow the western countries and repeat the same mistake leading to a standstill? As resources are getting to near exhaustion, now is the time to think and ask ourselves question of what we are doing and justify ensuring that we buy only for our needs. This study focuses on the consumer behavior of young Indians in the age of 15 – 25 to understand and know their perception towards spending and to show a new path for the society and the industry for a sustainable environment.
Program: Master programme in Applied Textile Management
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Anas, Alfian. "Complying with religious codes: Investigating religiosity and consumer behaviour." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/135201/1/Alfian_Anas_Thesis.pdf.

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Group norms influence individual's behaviour as a member of the group. However, a conflict can arise and individuals must choose between conforming to the group norms or to their own preferences. This research investigated how group norms influence consumer behaviour when individual and group consumption preferences differ and was conducted in religious context. The results of this dissertation reveal that religion is not a homogeneous construct and, therefore, must be considered as more than a demographic variable for consumer behaviour. This research also broadens our understanding of how groups can influence individual behaviour in the presence of conflicting consumption preferences.
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Slívová, Vladimíra. "Potenciál výjezdového cestovního ruchu Indů do zemí Visegrádské čtyřky." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197077.

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The diploma thesis "Potential of Indian Tourism Outbound to the Countries of Visegrad Group" deals with the recent trends in Indian outbound tourism, especially in relation to the countries of Visegrad Four. For a better understanding of the issue, the thesis seeks to analyze the consumer behaviour of the Indian tourists, especially on the trips to long-haul destinations, it also describes some of the conditions of travelling from India to the Visegrad Group countries such as transport and the offer of Indian travel agencies. The thesis also deals with the analysis of inbound tourism to the countries of the Visegrad Group from India and common promotional activity of these countries called The European Quartet - One Melody on Indian market. Important part of the thesis is the publication of results of my own survey conducted amongst Indian citizens in order to study the perception of the countries of Visegrad Group and the consumer behaviour of Indian people when travelling. In the very end, the potential of the development of Indian tourism outbound to the countries of Visegrad Group was evaluated.
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Bajpai, Akansha, and 薛雅涵. "A Study of Consumer behavior in Online buying and E-tourism:Evidence from India and Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/m25425.

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博士
中原大學
商學博士學位學程
104
The prompt and efficient changes in the technology during the past few decades have affected the online shopping industry. With the growing technologies (internet), the method of doing business has changed; which makes it a very important factor to understand the consumer behavior and perception in order to recognize, captivate, and retain the customers in the internet based industry. Past researches have shown interest in examining the consumer interests and motivation in buying products online that affects the consumer online buying behavior. Consumers can shop online 365 days of the year and 24 hours a day sitting at their own convenient places with in few minutes. Electronic commerce is basically and fundamentally changing the ways of shopping for the consumer. For many customers buying products and services online has become a part of their everyday life while others may still use it in near future. However, it is still to understand what factors influence the process of online buying decision making. In addition, lots of differences have been seen in the online buying behavior of the customers among different developing as well as developed countries. The primary objective of this study is to provide an overview of online buying decision-making process by determining the factors affecting the consumer behavior in the process of online buying. The second chapter of this study discusses the factors influencing online buying behavior of the consumers by comparing the customers (students) from a developed country (Taiwan) and a developing country (India). The third chapter examines the determinants that influence the consumer behavior of the potential customer’s usage of online buying of products and services in terms of e-tourism services and to show their interrelationship in the perspective of Taiwan. The outcome of the second chapter will prove to be beneficial for the online buying industry as a whole so as to have a better understanding of the determinants affecting the consumer behavior in India and Taiwan. This in turn will help them to find out more precise solutions for making the process of online buying more popular, user friendly, much convenient and close to the terms of the user’s expectations in both the countries. Results of the third chapter will help the online buying industry specifically for e-tourism to understand the determinants affecting consumer behavior while buying products and services in Taiwan’s perspective. This study will help the e-tourism industry to make changes in their currently used technology in order to make it suitable and fit for the use of the end consumer as per their needs and requirements.
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Brijball, Sanjana. "A study of the attitudinal and behavioural dimensions of Indian consumers to brand loyalty." Thesis, 1993. http://hdl.handle.net/10413/7849.

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This study examines the attitudinal and behavioural dimensions of Indian consumers, in the Chatsworth area, to brand loyalty. A survey was undertaken in the designated area and data for the investigation was obtained from a sample of 237 households, drawn by means of the stratified random sampling technique. The data was qualitatively and quantitatively analysed using numerous descriptive and inferential statistical techniques. The findings indicate that Indian consumers are more brand loyal to food than to non-food products. This result reflects that the type of merchandise involved and the relative strength of brands have an important influence on brand loyalty. Furthermore, Indians are rational buyers, who evaluate the cost and benefits of products, and increasingly consider the purchases of house brands as opposed to branded products. The determinants of brand loyalty for products in general. was found to be quality, whilst the main product evalutation criteria for food items is freshness, followed by nutritional value. The majority of consumers do not base their judgement of quality on price. Finally, non-brand loyal buyers assign higher ratings to product attributes on most of the specific products studied, than brand loyal consumers.
Thesis (M.Admin.)-University of Durban-Westville, 1993.
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Son, Junghwa. "Indian consumer purchase behavior of foreign brand jeans." 2007. http://digital.library.okstate.edu/etd/umi-okstate-2591.pdf.

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Roopanand, Vishal. "A profile on the consumption patterns of Indians in KwaZulu-Natal." Thesis, 2002. http://hdl.handle.net/10413/3548.

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This study focused on the consumption patterns of Indians in Kwazulu-Natal. As a group Indians' consumption patterns differ sufficiently to have strong implications for marketers targeting this sector of the market. Marketers need to take cognisance of their consumption patterns to implement effective marketing strategies. The consumption behaviour of Indians was compared to and contrasted with the other race groups - Whites and Blacks - in terms of their main expenditure items by type of outlet to determine significant differences. The basic unit of study was the household - multiple and single. Demographic and cultural factors were examined closely since the researcher made the assumption that these factors would highlight differences in consumption patterns between and within communities. Several findings which could have a bearing on marketing of products in this segment have emerged from this study: • There are more income earners among the Indian households when compared to Whites and Blacks. • The majority of the respondents belong to the baby-boomer subculture, a group that has tremendous buying and spending power. • This study reinforces the view that there is a clear link between improved education, occupation and higher income as well as LSM groupings. • Another significant trend for marketers to note is that the increasing number of Indian females entering the workforce is changing the traditional roles within the household. They are becoming more active in the decision-making process. • The increasing forces of westernisation and improving education have contributed to the Indian consumer becoming more sophisticated in terms of their consumption habits. • The household unit itself is caught in a process of transition. The traditional large joint family system is giving way to the small nuclear family. All these developments have implications for marketers. Indian consumers' main expenditure was on food, followed by housing and electricity. They spent relatively more than the other race groups on purchases from informal outlets in the retail sector.
Thesis (MBA)-University of Natal, Durban, 2002.
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Mudgil, Dheeraj, and 莫迪魯. "Analysis of Indian Consumer Behavior Regarding new Tea Products (Taiwan Tea)." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/25253032452607985222.

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碩士
南台科技大學
企業管理系
97
Introduction of a new product is considered to be a challenging task and when that product is introduced in a new market, the challenge becomes even more challenging. As a first step before any new product introduction into the market, a thorough study of the Consumers is of vital importance for the estimation of product success. Tea is one of the popular and widely consumed beverages in Asia and each country has its own style and pattern of preparation and consumption of tea. In this research, the Indian tea consumer behavior is studied to find out the factors that influence an Indian tea consumer for buying a new tea product from Taiwan. The factors effecting Indian tea consumer has been divided into Culture having dimensions –Culture, Subculture, Social Roles, Geography; Social having dimensions-Groups, Family; Personal having dimensions – Economic Situation, Lifestyle; Psychological having dimensions- Motivation, Perception, Learning, Belief and Attitudes .The purchasing behavior for a new product is divided into 3 dimensions – Awareness, Preference, Adoption Intention.4 dimensions of Indian consumer behavior is selected to study Purchasing behavior for new tea product. And 3 dimensions for purchasing behavior for new tea product were selected as dependent variables. Survey data is collected from 80 respondents. The outcomes of the research can be briefly described that the dimensions “Lifestyle” dimensions “Outgoing and Curious” effects the “Awareness” to a new product, while “Culture, Geography” significantly effects the “Preference” to new products and finally “Culture, Geography,” and a few lifestyle dimensions ‘Curious, Leadership, Exploring” are found significantly related to “Adoption Intention of new tea products”
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Govender, Devi Sankaree. "An identification of South African Indian cultural typologies : considerations for market segmentation." Thesis, 2002. http://hdl.handle.net/10413/3792.

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This study is focused on identifying cultural typologies of the Indian population group. These typologies or dimensions are analysed from a consumer behaviour perspective with strong implications for marketers who need to take cognisance of these typologies when developing new product offerings and devising marketing campaigns targeted at this population group. The consumption behaviour of Indians are compared and contrasted with the other predominant race groups in South Africa (namely Whites, Blacks and Coloureds), in terms of expenditure and buying power. Further, an analysis of Indian culture typologies provides marketers with insight into cultural issues that have a bearing on the development of marketing strategies. The findings that have emerged from this study are important for various reasons. Over 75% of the total Indian population live in KwaZulu-Natal (Census 1996). Further, compared to other race groups, the Indian population has a high rate of urbanisation with 96.8% of the population living in metropolitan areas (ibid.). Education levels supercedes those of the Black and Coloured population groups with 30.4% of Indians having completed matric and l0.4% having furthered their education (South Africa in Transition: StatsSA). In keeping with this trend, in comparison with the other race groups, Indians have a high penetration of English spoken as a first language (93.2%). While 21% of the Indian population are characterised as middle to upper income earners, occupying LSM's 6 to 10, Indian households in the Durban Metropolitan area have more earners (33.2%) per household in comparison to the Black and White population groups (Stats South Africa). In addition, an increasing number of Indian women are entering the workforce and are becoming more active in decision-making. Findings related to Indian culture have unearthed that while Indian culture has imbibed a global culture as far as dress, entertainment and lifestyle are concerned, traditional beliefs and values, including that of religion, are steadfastly held onto. However, this dissertation also finds that the Indian population group is highly materialistic and great attention is focussed on the accumulation of possessions. Further, materialism within the Indian population, is seen as a reflection of status.
Thesis (MBA)-University of Natal, Durban, 2002.
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Trivedi, Rohitkumar, J. D. Patel, and J. R. Savalia. "Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products." 2014. http://hdl.handle.net/10454/15647.

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Yes
Marketers have realized the importance of assessing consumers’ willingness to pay (WTP) before introducing green products across different target audience. The purpose of this paper is to examine the relative influence of consumers’ pro-environmental behaviours (PEBs) and environmental locus of control (ELOC) on their WTP for green products. The study sample consisted of 256 Indian consumers which were recruited with the help of convenience sampling. A structured questionnaire was administered with scales that were well established and that have been used in previous research. Data were analysed with the help of CFA and structural equation modelling to test the relationship of ELOC and PEB anon WTP. Second, clustering respondents according to their PEB and ELOC has been done to find its differential effect on WTP with the help of multivariate analysis of variance (MANOVA). Findings of the study highlight that WTP for green products is significantly predicted by two variables which are in following order: PEB and ELOC. Results of cluster analysis and MANOVA revealed that WTP differ significantly with the level of intensity of ELOC and PEB among Indian consumers. It advances the body of knowledge centred on the interplay of the PEB and ELOC to WTP for green products. Additional work is clearly required to consider the wide range of potentially relevant variables like brand image, prices, advertisements and product quality that ensures the generalizability of findings. The hypothesis framed, tested and inferences made can form a basis of extremely valued toolkit for those green marketers who take caution when planning their marketing and communications strategies to stimulate the WTP by conveying a reason and motivation to act environmentally. In this study, an understanding of WTP for green products is developed. The much required knowledge gap in terms of interplay of ELOC and PEB on WTP has been filled with the help of the present study. It has been identified that those consumer groups who displays higher PEB and ELOC forms the primary target audience for green product marketer.
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Books on the topic "Consumer behavior – India"

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Thanga, James L. T. Consumer behaviour in North East India. Delhi: Anshah Pub. House, 2010.

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Agrawal, Meenu. Consumer behaviour and rural marketing in India. New Delhi: New Century Publications, 2009.

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A never-before world: Tracking the evolution of consumer India. New Delhi: Portfolio, Penguin, 2013.

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Mall, Damodar. Super marketwala: Secrets to winning consumer India. New Delhi: Random House India, 2014.

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Impact of consumer involvement on consumer behaviour: A case study of India. Delhi: New Century Publications, 2000.

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Laldinliana. Consumer behaviour in a tribal economy of Northeast India: A focus on Mizoram. New Delhi: Akansha Pub. House, 2012.

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Pal, Debdatta. Sectoral choice of credit in rural India. Ahmedabad: Indian Institute of Management, 2013.

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Yadav, Jai Prakash. Retail in India: Market research & customer insight. New Delhi: Manak Publications, 2012.

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Rural marketing: Targeting the non-urban consumer. 2nd ed. New Delhi: Sage, 2007.

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Sami, Abdus. Consumer behaviour in urban India: A case study of Patna urban agglomeration. New Delhi: Rajesh Publications, 1994.

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Book chapters on the topic "Consumer behavior – India"

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Adhikari, Atanu, and A. K. Rao. "Factors Affecting Technology Adoption in India." In Global Consumer Behavior, 219–36. Newport Beach, CA USA: John Wiley & Sons, Inc., 2013. http://dx.doi.org/10.1002/9781118614877.ch11.

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Munjal, Parul G., and Sandeep Munjal. "Heritage Hotels in India: Offering Unique Experiences to Customers with Sustainable Practices as a Differentiator." In Hospitality Marketing and Consumer Behavior, 325–52. Toronto ; Waretown, NJ, USA : Apple Academic Press, 2017. |: Apple Academic Press, 2017. http://dx.doi.org/10.1201/9781315366227-13.

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Roy, Biswajit, and Sudin Bag. "Factors Affecting Consumer Purchase Behavior in the Digital Marketing Arena in Kolkata, India." In Sustainable Entrepreneurship, Renewable Energy-Based Projects, and Digitalization, 143–58. Boca Raton, FL : CRC Press/ Taylor & Francis Group, LLC, 2021.: CRC Press, 2020. http://dx.doi.org/10.1201/9781003097921-7.

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Chaturvedi, Anamika, Md Rashid Chand, and Mujibur Rahman. "Impact of the COVID-19 on Consumer Behavior Towards Organic Food in India." In Algorithms for Intelligent Systems, 127–48. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-33-4236-1_8.

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Chhikara, Sudesh. "Identification of Variables and Factors Impacting Consumer Behavior in On-line Shopping in India: An Empirical Study." In Communications in Computer and Information Science, 292–304. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-16397-5_27.

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Roy, Debojyoti, and Nilanjan Ray. "Consumer Buying Behavior and Perception toward Shopping Malls with Special Reference to the City of Kolkata, West Bengal, India." In Chaos, Complexity and Leadership 2017, 343–55. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-89875-9_29.

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Ganguly, Partho. "The New, Improved, Indian Consumer." In Global Consumer Behavior, 175–94. Newport Beach, CA USA: John Wiley & Sons, Inc., 2013. http://dx.doi.org/10.1002/9781118614877.ch9.

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Styles, John. "Re-fashioning Industrial Revolution. Fibres, fashion and technical innovation in British cotton textiles, 1600-1780." In La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori / Fashion as an economic engine: process and product innovation, commercial strategies, consumer behavior, 45–71. Florence: Firenze University Press, 2022. http://dx.doi.org/10.36253/978-88-5518-565-3.06.

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The early years of the British Industrial Revolution were dominated by mechanical innovations in cotton spinning. They emerged at a time when raw cotton prices were unprecedentedly high and the supply of all-cotton fabrics from India, the world’s principal producer of cotton textiles, had contracted dramatically. Most «cotton» textiles manufactured in Britain in the mid-18th century were combinations of expensive cotton yarn and cheap linen yarn. Faced with rising material costs, manufacturers economised by increasing the proportion of cheaper linen yarn. The most fashionable cotton products were, however, made entirely from cotton, or required a fixed proportion of cotton yarn. As the cost of cotton rose, their rapidly rising sales provided the principal inducement to improve quality and cut costs by inventing machines for spinning cotton yarn.
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Laheri, Vishal Kumar, and Anuradha Malik. "Consumer Buying Behaviour for Green Products in India." In Green Marketing in Emerging Markets, 93–116. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-74065-8_5.

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Satghare, Harshada Rajeev, and Madhuri Sawant. "Evaluation of official destination website of Maharashtra state (India) from the customer perspectives." In Consumer Behaviour in Hospitality and Tourism, 82–95. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003181071-6.

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Conference papers on the topic "Consumer behavior – India"

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Ricks, Sean T., John R. Lewandowski, Emmanuel G. Lim, Dawn M. Wendell, and Amos G. Winter. "Development of a Design Tool for Flow Rate Optimization in the Tata Swach Water Filter." In ASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/detc2014-35320.

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When developing a first-generation product, an iterative approach often yields the shortest time-to-market. In order to optimize its performance, however, a fundamental understanding of the theory governing its operation becomes necessary. This paper details the optimization of the Tata Swach, a consumer water purifier produced for India. The primary objective of the work was to increase flow rate while considering other factors such as cost, manufacturability, and efficacy. A mathematical model of the flow characteristics through the filter was developed. Based on this model, a design tool was created to allow designers to predict flow behavior without prototyping, significantly reducing the necessity of iteration. Sensitivity analysis was used to identify simple ways to increase flow rate as well as potential weak points in the design. Finally, it was demonstrated that maximum flow rate can be increased by 50% by increasing the diameter of a flow-restricting feature while simultaneously increasing the length of the active purification zone. This can be accomplished without significantly affecting cost, manufacturability, and efficacy.
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"Consumer Behaviour in Real Estate, in India." In 21st Annual European Real Estate Society Conference. ERES, 2014. http://dx.doi.org/10.15396/eres2014_64.

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P, Mr Ambreesh. "Consumer Behaviour towards Green Marketing in India." In International Conference On Contemporary Researches in Engineering, Science, Management & Arts, 2020. Bonfring, 2020. http://dx.doi.org/10.9756/bp2020.1002/48.

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Lal, David, Mohamed Bilal Basha, and Dan Ivanov. "Indian Consumer Buying Behaviour towards Organic Foods." In the 2019 2nd International Conference. New York, New York, USA: ACM Press, 2019. http://dx.doi.org/10.1145/3328886.3328889.

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Sharma, Amit. "DEMOGRAPHIC AND PERSONALITY DIFFERENCES IN DIGITAL CONSUMER BEHAVIOR: A STUDY OF INDIAN CONSUMER." In 39th International Academic Conference, Amsterdam. International Institute of Social and Economic Sciences, 2018. http://dx.doi.org/10.20472/iac.2018.039.041.

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"RURAL VERSUS URBAN MARKET & CHANGING RURAL CONSUMERS’ BEHAVIOUR IN INDIA." In Seminar On Rural Market in India: An Unexplored Terrain. ELK Asia Pacific Journals, 2015. http://dx.doi.org/10.16962/elkapj/si.rmi-2015.6.

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"RURAL VERSES URBEN MARKETING AND CHANGE IN CONSUMER BEHAVIOUR IN RURAL MARKETING." In Seminar On Rural Market in India: An Unexplored Terrain. ELK Asia Pacific Journals, 2015. http://dx.doi.org/10.16962/elkapj/si.rmi-2015.3.

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Sumant, Chinmay, Vinayak Bhavsar, Binod Kumar Sinha, and Vimal Bhatt. "Impact of Stock Trading Apps on Indian Millennial Consumer Behavior in the Stock Market." In 2022 International Conference on Decision Aid Sciences and Applications (DASA). IEEE, 2022. http://dx.doi.org/10.1109/dasa54658.2022.9765220.

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Patel, Rima, Binal Kaka, Dhruvi Gosai, and Amit Ganatra. "Forecasting Unpredictable Behavior of Indian Consumer (Lifestyle Driven Shopping) and Take Back Control with Information Fusion." In 2022 International Conference for Advancement in Technology (ICONAT). IEEE, 2022. http://dx.doi.org/10.1109/iconat53423.2022.9726094.

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Atavane, Vijai P. "Managing New Energy Technology Alternatives for India’s Captive Power Industry." In ASME 2004 Power Conference. ASMEDC, 2004. http://dx.doi.org/10.1115/power2004-52043.

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India’s energy challenge is the result of its expanding economy and industrialization, as well as its growing population and rising standards of living. To meet this challenge, India has to keep pace through innovation and adoption of new and improved energy technologies that meet consumers’ needs and demands. The goal of this research is to look at new energy technologies that could be adopted for India’s industrial sector as captive power generation units. A bottom-up “toolbox” energy model is developed to analyze the technology choice based on levelized energy cost, capacity factor and environmental emissions. Sensitivity of the governing factors affecting the decision process is analyzed. The model is run under different socio-economic scenarios in India to ascertain the technology choice and behavior of technology choices. The model results indicate that advanced conventional technologies operating on natural gas (NGCC-“H” and NGCC-“G”) seem to be the most optimal choice during low economic growth cycles, while Fuel Cell technology is best suited to times of high economic growth. Based on research findings, strategic technology management perspectives have been recommended for original equipment manufacturers (OEMs) and energy consultants, who would want to strategically place these technologies in the market to meet the customer needs.
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Reports on the topic "Consumer behavior – India"

1

Kinley, Tammy R., Bharath M. Josiam, and Kirti Dutta. The Indian Consumer Experience: Shopping Behavior and the Involvement Construct. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-935.

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