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Cinantya Sriyono Putri, Trisnaning Setya Sutjipto, and Mohamad Sholeh. "ANALYSIS OF CONSUMER BEHAVIOR IN ONLINE SHOPPING ISLAMIC PERSPECTIVE." Airlangga International Journal of Islamic Economics and Finance 5, no. 01 (June 15, 2022): 70–82. http://dx.doi.org/10.20473/aijief.v5i01.37475.
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The development of the digital era has triggered changes in consumer behavior in using technology for transactions. The emergence of online shops and marketplaces or online shopping sites has become one of the lifestyle choices of today's people to shop more practically and efficiently. However, in making purchases, a Muslim must remain obedient to the corridors and values of sharia. The purpose of this study is to investigate how consumer moslem behavior in online shopping obedient to guiding consumption principle in Islam. The method used in this research is a literature study which uses secondary data obtained from existing research and references. This study concludes that many previous study findings in majority moslems country such as Saudi Arabia, and Malaysia consumer moslem behaviour not obedient to the corridors and values of sharia as cited in Al-Quran dan As-Sunnah especially for avoiding israf (one of guiding consumption principle in Islam for not to consume excessively/hedonism). There is no difference found regarding the method of the buying (online/conventional). Both methods online and conventional buying behavior have a positive significant relationship in consuming with hedonism style. Muslim consumers must behave moderately where they do not act excessive consumption which leads to tabdhir (wastefullness) and also israf (excesiveness) or deficiency to lead to bukhl (miserliness) as Al-Quran and As-Sunnah cited.
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Hidayat, Mochamad Taufiq, Sri Hesti, and Nurhikmah Nurhikmah. "Pola Penggunaan Aplikasi Transportasi Online di Kalangan Asisten Rumah Tangga." Marcommers : Jurnal Marketing Communication and Advertising 11, no. 2 (August 28, 2024): 71. http://dx.doi.org/10.22441/marcommers.v11i2.6870.
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This study aims to reveal and map patterns or models of information search for household assistants as consumers of users of online transportation services. Using a case study approach is expected to reveal consumer behavior patterns and information search models relating to new economic products that can be developed for new professions in Indonesia.The results showed there were differences in ART in the search for information, for personal interests such as work leave, going with friends to the Mall, delivering to the station, ordering food and there were some who used it to support their work. Usually they prefer cash payments, and take advantage of discount promos.In the study also found three behavioral patterns in ART, namely (1) the usual personal pattern of informants using applications for personal needs. (2) Work Support Patterns on ART that they usually use online transportation applications to support their work, and (3) Social Patterns, where use is intended to help other ART members who cannot use the application.
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Janel F, Torres Princess, Espares Jeralyn D, Gregorio Briene E, Capucao Abegel B, Urmeneta Jen Angela, and Bryan G Lazaro. "Trust and Online Transactions: An In-Depth Case Study of Consumer Perceptions and Behavior in E-commerce." International Journal of Advanced Multidisciplinary Research and Studies 4, no. 3 (May 20, 2024): 416–20. http://dx.doi.org/10.62225/2583049x.2024.4.3.2802.
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In the world of online shopping, gaining and keeping consumer trust is crucial for successful transactions. It explores how consumers perceive and act when it comes to trusting e-commerce websites. Using a detailed case study method, this study looks closely at what influences consumer trust online, including website security, privacy concerns, brand reputation, and the impact of customer reviews. Ten (10) samples of respondents selected by the researchers. Those who have utilized online transactions and made purchases from online retailers in Noveleta, Cavite, such as Shopee and Lazada, are the participants of this study. Moreover, the increasing use of online shopping and the challenges of building trust in virtual spaces highlight the importance of understanding what influences how consumers behave when shopping online. This study aims to thoroughly explore the factors that shape consumer behavior in e-commerce and analyze the role of consumer trust regarding the role of multiple vendors in electronic commerce. Starting from the functional perspective of vendors and trust, the researchers used a qualitative method through initial surveys, in-depth interviews, and focus group discussions in Noveleta. The findings show that trust is a complex concept that affects how consumers make decisions. Additionally, the study investigates how e-commerce platforms work to build trust and address consumer worries. This research provides practical insights for online businesses to improve trust-building efforts and create better user experiences. By exploring the relationship between trust, consumer behavior, and online shopping, this study contributes to the researchers understanding of how e-commerce can engage consumers effectively in digital markets.
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Bulut, Zeki Atıl, Ali Naci Karabulut, Tuğba Uçma Uysal, and Ali Çağlar Uzun. "Explaining Young Consumers' Online Purchase Behavior under Risky Conditions." International Journal of Online Marketing 5, no. 3 (July 2015): 65–80. http://dx.doi.org/10.4018/ijom.2015070105.
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As the internet becomes a new shopping channel, which threats traditional shopping, it also causes dramatic changes in consumer market. In the light of theories claiming that consumers act with limited rationality and make their preferences with the motive of avoiding loss, the main aim of this study is to measure the impact of loss variables on the consumers' decisions about online shopping in Turkey. The originality of this study is to categorise and analyse loss variables as ‘the ones that happen in the process of shopping' and ‘the ones that happen out of the process of shopping'. Following the literature stating that consumers tend to act irrationally, the study also concludes that consumers tend to be away from the economical rationality at a great extent under the loss conditions. The findings show that any type of loss either physically or mentally related to consumers' shopping has an effect on consumers' irrational behaviors. This study indicates that this effect is higher in the conditions of loss in the process of shopping than out of the process of shopping.
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Nagar, Anjali. "CONSUMER BEHAVIOURL ANALYSIS IN E COMMERCE AS MYNTRA USING DATA ANALYTICS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (May 1, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem32567.
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"Millennials exhibit significant changes in their shopping behavior, particularly when it comes to online shopping. Their tech-savviness plays a crucial role in their affinity for online purchases. Nowadays, everything from clothing to cosmetics, electronics, and groceries is bought online. Researchers actively study the factors influencing online shopping behavior among the potential target audience. This study primarily aims to understand how demographic factors contribute to variations in online shopping behavior. Product reviews serve as a method to establish customer relativity and frame customer opinions. These reviews act as opinion leaders, shaping perceptions that become prerequisites for forming expectations. Comparing actual performance with these predetermined expectations is essential. Housewives, who spend more time on household activities, exhibit different consumer behavior toward online shopping compared to working women who spend half their day outside the house. Economic status significantly impacts preferences and needs, especially in online shopping. Age also plays a key role in consumer behavior among the potential target audience. Electronic gadgets and devices like cellphones, laptops, pen drives, and printers are predominantly purchased through online platforms. Consequently, product literature, reviews, and referencing become critical when customers visit a company’s website or a general e-commerce platform. For e-commerce companies, understanding customer traffic reasons and expectations is vital. Factors such as user interface quality, processing speed, easy payment gateways, shopping window design, extensive product comparison options, and customer reviews significantly influence purchasing decisions in the online shopping landscape." Keywords: Online Shopping, Consumer Behaviour, MarketingTechniques, Sales Promotions.
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Chen, Ruimin. "Data Breach on Consumer Behavior." International Journal of Organizational and Collective Intelligence 9, no. 4 (October 2019): 1–17. http://dx.doi.org/10.4018/ijoci.2019100101.
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Big data is now affecting the daily lives in many different areas, such as payment system, online shopping, health services and so forth. There has no doubt that big data is able to make the lives of people more convenient to a certain extent, but it can also threaten privacy security in the meantime. In order to explore the hazardous effects of data breach on consumer behavior and understand how netizens act and feel when experiencing it, a questionnaire was completed by 110 participants. This article will demonstrate the primary issues on potential security risks on big data, especially the effects of data breach on consumer behavior by discussing the causes, solutions and ethical concerns.
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Gilani, Syed Raza Shah, Zahid Ullah, and Aisha Nayab Qureshi. "LEGAL AND POLITICAL PERSPECTIVES ON CONSUMER PROTECTION LAWS IN POST-BREXIT BRITAIN: AN ANALYSIS." Pakistan Journal of Social Research 05, no. 02 (June 30, 2023): 386–92. http://dx.doi.org/10.52567/pjsr.v5i02.1093.
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This article explores laws related to the protection of, and challenges to, consumer rights in the UK after its peoples’ decision to withdraw from the European Union (EU, henceforth) in 2016. Consumer protection laws are formulated and enacted to safeguard consumers from illegal and deceitful behavior of traders and salesmen, etc., and provide buyers with a range of legal guarantees and protections. These laws deal with a number of issues such as the safety of the products used by citizens, criminalize not only false advertising, but also excessive pricing, and breach of contract terms. In the UK, the main piece of consumer protection legislation is the Consumer Rights Act 2015. However, despite the existence of consumer protection laws and regulations, problems still occur, and consumers can still fall victim to fraudulent or unethical business practices. Therefore, it is important for consumers to be informed about their rights and to be vigilant in protecting themselves from scams and other forms of consumer fraud. Additionally, consumer protection is an issue that is constantly evolving as new technologies and business models emerge. For example, the rise of e-commerce and online marketplaces has created new challenges for consumer protection, as consumers may not always know who they are buying from or how to resolve disputes with online sellers. Keywords: Consumer Rights, UNO Guided Principles for consumer protection, Consumer rights and UK Legal System.
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Kansal, Purva. "Online privacy concerns and consumer reactions: insights for future strategies." Journal of Indian Business Research 6, no. 3 (August 12, 2014): 190–212. http://dx.doi.org/10.1108/jibr-06-2012-0046.
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Purpose – The present study aims to identify and study the online privacy concerns, its explanatory variables and their affect on reactions and online purchasing behavior of Indian consumers. Globalization means that companies are setting manufacturing units where their cost dynamics are most attractive and then servicing the customers in different markets. Therefore, today, most of the globalized firms are using technology to overcome physical barriers with the customer. The value chains are being reorganized to come up with innovative strategies for sales, delivery and service channels. These strategies use Internet as a competitive tool, thereby providing marketers with a completely new landscape to work with. This channel means that now even the tangibles (products) are being sold on the basis of intangibles (services). In this landscape, the success of an online business depends on its capability to think globally and act locally. Sensitivity displayed by a company to effects of cultural nuances on a consumer’s psychological constructs will determine the success of a company and its strategy. It is in this backdrop that the current study was undertaken. Design/methodology/approach – To establish a relationship of the consumer privacy concerns and consumers’ reactions and their online purchase behavior, data were collected on the basis of a self-administered structured questionnaire. Data were collected from 150 respondents. Confirmatory factor analysis in LISREL (8.70) was done to check the validity of the scale. Incremental fit indices and parsimonious fit indices were used to interpret whether the model fit the data. Further, data were analyzed using factor analysis, correlation and chi-square tests. Findings – The study found several significant correlations between consumer’s online privacy and their behavior. The study made attempt to study only linkages and not a causal relationship. This study found that there was a correlation between online privacy concerns and consumer behavior. Indian consumers opted to voice and complain about privacy concerns, and hence, companies need to invest in recovery strategies. Furthermore, Indian consumers exhibited more of a refrained behavior rather than hedonic purchase behavior. However, refrained behavior was a first step toward the latter. To promote refrained behavior, marketers need to work with a model which provides Indian consumers with an assurance of procedural fairness and fair information practices. These companies need to invest in software, rewards, detailed privacy notices and tangibles to motivate customers into transacting online. Armed with this information a marketer can also invest into the right kind of privacy and security tools. Research limitations/implications – Due to the limited sample size, the results of the study can be generalized to a limited extent. Practical implications – The results would help online marketers maneuver the target consumer’s behavior in the desired direction. The results would help companies design and invest in the right kind of privacy and security tools, for the target segments matching the sample. Originality/value – The manuscript is based on a unique data set collected for this study. The references have been cited as per American Psychological Association (APA) rules. The work is original.
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Coman, Iuliana. "ART CONSUMPTION DURING COVID-19 PANDEMIC: INFLUENCE UPON THE SENTIMENT OF LIFE FULFILMENT." Business Excellence and Management S.I., no. 1 (October 15, 2020): 112–26. http://dx.doi.org/10.24818/beman/2020.s.i.1-09.
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Art has been present in our life since the beginning of the humanity, participating to the evolution of society and at the same time reflecting the different stages of human evolution. The aim of this paper is to offer a short analysis regarding the art consumption during the Covid-19 crisis presenting several convictions, perceptions and influences which are manifesting in the art consumers behavior. The research analyzed the influences of art upon the feeling of life fulfilment and upon convictions regarding the capacity of art to influence the life of society. The analysis is performed using data obtained from an experimental survey on a sample of 200 persons with higher education in the south of Romania. Data were analyzed using SPSS and Microsoft Excel and contain descriptive tables. The analysis took into consideration the comparisons of the results obtained using different statistical methods. Following the analysis, it was concluded that the consumption of art continued during Covid-19 crisis, the frequency of art consume were rather high due to the availability of various Internet platforms: 75% of respondents consume at least weekly movies on Internet platforms like Netflix or HboGo; 34% of respondents consume weekly theater on Internet platforms (online TV stations, plays broadcast online, others); 73% of respondents consume at least weekly music on Internet platforms (online TV stations, music broadcast online, others). Another conclusion of the research is that the presence of art manifests influences upon the sentiment of life fulfilment and upon the convictions regarding the capacity of art to participate to the consolidation of society.
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Kraljević, Radojka, and Zrinka Filipović. "Gender Differences and Consumer Behavior of Millennials." Acta Economica Et Turistica 3, no. 1 (June 27, 2017): 5–13. http://dx.doi.org/10.1515/aet-2017-0002.
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Abstract Millennial generation is considered the largest and best educated and therefore presents challenges to marketers. This paper aims to examine the gender differences in consumer behaviour of students - generation y. The study identifies gender differences in purchase behaviour, loyalty, price sensitivity and shopping habits. The empirical analysis is based on data obtained from a student survey (N=118; M=40, 68%, F=59, 32%). The data were analysed using chi-square test. Our findings suggest that women are more sensitive to price than men. They also belong more to the loyalty programs and use more loyalty awards schemes. Although the millennial generation has the reputation for being digital our study shows that they actually like visiting the stores instead of shopping online although the statistically significant difference is not found.
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Zhang, Siyuan, Shiwei Xu, Yilei Ren, and Jing Wang. "Psychological Changes in Green Food Consumption in the Digital Context: Exploring the Role of Green Online Interactions from a Comprehensive Perspective." Foods 13, no. 18 (September 22, 2024): 3001. http://dx.doi.org/10.3390/foods13183001.
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The advent of the digital economy has brought new opportunities to food marketing. In China, many food businesses have begun to use interactions under specific social media topics to open up new sales channels. Green food, as a representative of environmentally related topics, is increasingly influencing consumer choices through online interactions. In light of this, this study collected data from a large group of participants engaged in online green interactions to explore the psychological mechanisms behind consumers’ choices of green food in an online context. The findings indicate that online green interactions positively influence the willingness to purchase green food, with environmental self-efficacy and flow experience serving as mediators in this relationship. Information trust and consumer traits act as boundary conditions. This study not only deepens the understanding of food consumer behavior in the digital context, but also provides important references for food companies on how to more effectively utilize online interaction to promote the market expansion of green food.
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Hashem, Tareq Nael, Mohammed S. Alnsour, Nafez Nimer Ali, Firas Nael Hashem, Abdulrahman Nael Hashem, and Omar Saleh Moh"D Abu Hamideh. "The Impact of 'Shockvertising' on Consumer Behavior: Investigating Its Influence on the "Why Buy" Aspect." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 18 (November 2, 2021): 1330–38. http://dx.doi.org/10.37394/23207.2021.18.123.
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Current study focused on highlighting the influence of shockvertising (Disgusting Images, Sexual References, Profanity/Obscenity, Vulgarity, Impropriety, Moral Offensiveness and Religious Taboos) on consumer behavior in its two dimensions of repurchase intention and word of mouth. Through depending on quantitative approach and utilizing a questionnaire as a tool; researcher distributed on (431) Jordanian consumers within the online social platforms due to COVID 19 lockdown and quarantine. Through SPSS, results of study indicated that shockvertising – along with its variables – plays a role in negatively influencing consumer behavior, analysis also revealed that using religious taboos as advertisement material was the most influential aspect of shockvertising as people tend to act emotionally in reference to their religion, also, results indicated that shockvertising an influence consumer behavior variables and mostly repurchase intention as a consumer is welling to boycott a brand if it presented any offending ad.
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Ali Hakami, Nada, and Hanan A. Hosni Mahmoud. "Deep Learning Analysis for Reviews in Arabic E-Commerce Sites to Detect Consumer Behavior towards Sustainability." Sustainability 14, no. 19 (October 9, 2022): 12860. http://dx.doi.org/10.3390/su141912860.
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Recently, online e-commerce has developed a major method for customers to buy various merchandise. Deep learning analysis of online customer reviews can detect consumer behavior towards sustainability. Artificial intelligence can obtain insights from product reviews to design sustainable products. A key challenge is that many sustainable products do not seem to fulfill consumers’ expectations due to the gap between consumers’ expectations and their knowledge of sustainable products. This article proposes a new deep learning model using dataset analysis and a neural computing dual attention model (DL-DA). The DL-DA model employs lexical analysis and deep learning methodology. The lexical analysis can detect lexical features in the customer reviews that emphasize sustainability. Then, the deep learning model extracts the main lexical and context features from the customer reviews. The deep learning model can predict customers’ repurchase habits concerning products that favor sustainability. This research collected data by crawling Arabic e-commerce websites for training and testing. The size of the collected dataset is about 323,150 customer reviews. The experimental results depict that the proposed model can efficiently enhance the accuracy of text lexical analysis. The proposed model achieves accuracy of 96.5% with an F1-score of 96.1%. We also compared the proposed model with state of the art models, where our model enhances both accuracy and sensitivity metrics by more than 5%.
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Syafriya, Indra, and Laura Lahindah. "The Impact of Lifestyle on Online Purchasing Decisions and Repurchase Intentions of Shopee Customers." Devotion : Journal of Research and Community Service 5, no. 8 (August 26, 2024): 926–32. http://dx.doi.org/10.59188/devotion.v5i8.764.
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Purchasing decisions because many factors can influence how buyers act towards products or services. When buyers want to buy something, they have to go through several stages. The initial stage is problem recognition, where they know what they need. Once they know what they need, they will be encouraged to seek additional information to meet their needs. Each person has unique characteristics. There are different cultures, ages, educations, jobs, activities, and hobbies. Producers must be able to steal the attention of various consumers so that the goods they sell are purchased. Marketers must understand consumer behavior, actions and ways of thinking so they can create effective marketing strategies. Consumers will respond to marketers' actions if they have the right strategy. The ability to compete increases when marketers take over the study of consumer behavior. There are several components that influence repurchase intentions, namely 1. Consumer satisfaction: if customers are satisfied with the services provided, the company will become better in the eyes of customers, reduce purchasing costs, reduce failure costs, increase profits, and reduce trial and error purchases. so customers will prefer to buy again. 2. Brand preferences: brands are constituents of differentiation attributes that influence customers' perceptions of what they buy.
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Denkova, Branka. "DETERMINANTS AFFECTING ONLINE SHOPPING BEHAVIOUR IN LIFE INSURANCE." Knowledge International Journal 34, no. 1 (October 4, 2019): 187–93. http://dx.doi.org/10.35120/kij34010187d.
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We live in age where E-commerce offers many online marketing opportunities to companies worldwide that sell products and services through online channel to make their market more extensive. The new digital technologies have transformed the way we do business, the way we communicate, travel, think, react and act. This rapid growth of e-retailing is attributed to the advantages that it offers over conventional bricks-and-mortar stores, including greater flexibility, enhanced market outreach, lower cost structures, faster transactions, broader product lines, greater convenience and customization. Also, the popularization of the Internet, has made online shopping has become one of the most popular shopping style for customers Online shopping is the use of technology for better marketing performance. It offers numerous advantages to consumers compared to traditional shopping such as saving time, lower prices, convenience and etc. Retailers design appropriate marketing strategies in order to meet the demand of online shoppers and they are constantly occupied in studying consumer behavior in the field of online shopping. In accordance with the theoretical and empirical findings, online consumer behavior is influenced by various cultural, economic, social, psychological and demographic factors. Therefore, the study of this research proposal is to explore the factors that attract online consumer clients. Even though, there is increasing online sales, many online consumers use information collected online to buy the products offline. . This is confirmed by the high abandon rates of shopping carts Consumers use online stores to acquire a knowledge about the product price and product distinction, yet they don’t make the final purchase with the online store. According to the study of the United Nations Conference on Trade and Development, out of a total of 137 analyzed economies ("Unlocking the potential of e-commerce for developing countries") in 2015 according to the indicator that gives an image of the readiness of one country for e-commerce, Macedonia is on the 45th place, with the value of the index of 60 points. The index takes into account 4 parameters: internet penetration, coverage of postal delivery, penetration of payment cards and secure Internet servers. According to the data from the State Statistical Office and Eurostat in 2017, only 19.5% of Macedonians with Internet access bought / ordered something online in the last 12 months, while the EU average was 68%. As a result of the state of electronic commerce in the Republic of Macedonia in comparison with other countries in the world, the subject of this paper is to analyze the factors that influence the behavior of consumers when making a decision for electronic purchase in order to create more appropriate marketing strategies and activities that will contribute to the development of the electronic purchase market in the Republic of Macedonia.
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Ali, Qaisar, Asma Salman, Shazia Parveen, and Zaki Zaini. "Green Behavior and Financial Performance: Impact on the Malaysian Fashion Industry." SAGE Open 10, no. 3 (July 2020): 215824402095317. http://dx.doi.org/10.1177/2158244020953179.
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The dogma of conscious environmental behavior has laid the paradigm for sustainable consumer behavior. Modern-day corporates have introduced innovative business models to add a new value to manage fluctuations in consumer behaviors and rejuvenate their financial performance. Similarly, in fashion industry, textile firms have warmly embraced the new business models and widely adopted environmental management systems (EMSs) to contribute to environmental sustainability. This research aims to explore eco-consumerism and its impacts on the financial performance of textile firms in Malaysia. The secondary data of textile firms’ performance from 2013 to 2015 were collected from an online database and annual reports of firms’ web portals. The findings reveal that the textile firms which successfully adopted EMS such as ISO 14001 show significant changes in performance compared with firms which are yet to adopt EMS certification. Moreover, eco-consumerism directly impacts EMS-adopted firms’ performance. Our findings are robust for practical, research, and managerial implications to classify and understand the impacts of consumers’ green behavior on corporate performance. This study contributes to understand the influence of consumers’ eco-behavior to adopt EMS and its impact on the financial performance of textile firms in Malaysia.
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Nasti, Nilawati, Ahmad Husin Lubis, and Abdul Rasyid MS. "Analysis of the Influence of Consumer Behavior on Purchasing Decisions in the E-Commerce Industry." International Journal of Economics (IJEC) 3, no. 2 (August 9, 2024): 870–75. http://dx.doi.org/10.55299/ijec.v3i2.996.
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Purchasing decision-making represents a crucial aspect of consumer behaviour prior to the act of purchase. The decision to purchase is made subsequent to an evaluation of the array of available products or services. Online shopping sites appear to offer a convenient and expedient means of fulfilling consumer shopping desires. E-commerce is a commercial activity conducted via the Internet, offering a diverse range of products to consumers. The objective of this research is to ascertain the process by which consumers make purchasing decisions in the context of e-commerce. This research employs a descriptive qualitative approach. This research is situated in the city of Karawang. The informants are four students enrolled in a management studies programme at Buana Perjuangan Karawang University who utilise the e-commerce application on a regular basis. The data was collected through the use of interviews, observation, and documentation. The analysis was conducted by categorising the data into two distinct groups: primary data obtained from direct interviews and secondary data derived from relevant articles. The findings of the study indicate that discount promotions, free shipping promotions, prices, and product quality play a significant role in influencing consumers' online purchasing decisions in e-commerce. The consumer buying decision-making process encompasses five stages: the introduction of needs, information search, evaluation of alternatives, purchasing decisions, and the post-purchase behaviour stage. It can be concluded that students frequently utilise e-commerce platforms to fulfil their needs and desires.
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Liu, Shen, and Hongyan Liu. "Tagging Items Automatically Based on Both Content Information and Browsing Behaviors." INFORMS Journal on Computing 33, no. 3 (July 2021): 882–97. http://dx.doi.org/10.1287/ijoc.2020.1007.
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Tags have been adopted by many online services as a method to manage their online resources. Effective tagging benefits both users and firms. In real applications providing a user tagging mechanism, only a small portion of tags are usually provided by users. Therefore, an automatic tagging method, which can assign tags to different items automatically, is urgently needed. Previous works on automatic tagging focus on exploring the tagging behavior of users or the content information of items. In online service platforms, users frequently browse items related to their interests, which implies users’ judgment about the underlying features of items and is helpful for automatic tagging. Browsing-behavior records are much more plentiful compared with tagging behavior and easy to collect. However, existing studies about automatic tagging ignore this kind of information. To properly integrate both browsing behaviors and content information for automatic tagging, we propose a novel probabilistic graphical model and develop a new algorithm for the model parameter inference. We conduct thorough experiments on a real-world data set to evaluate and analyze the performance of our proposed method. The experimental results demonstrate that our approach achieves better performance than state-of-the-art automatic tagging methods. Summary of Contribution. In this paper, we study how to automatically assign tags to items in an e-commerce background. Our study is about how to perform item tagging for e-commerce and other online service providers so that consumers can easily find what they need and firms can manage their resources effectively. Specifically, we study if consumer browsing behavior can be utilized to perform the tagging task automatically, which can save efforts of both firms and consumers. Additionally, we transform the problem into how to find the most proper tags for items and propose a novel probabilistic graphical model to model the generation process of tags. Finally, we develop a variational inference algorithm to learn the model parameters, and the model shows superior performance over competing benchmark models. We believe this study contributes to machine learning techniques.
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Sun, Dongya. "The Influence of Online Consumer Credit on College Students' Consumption Behavior." BCP Business & Management 29 (October 12, 2022): 57–60. http://dx.doi.org/10.54691/bcpbm.v29i.2171.
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There is nearly a universal consensus that fintech more so in terms of credit services is convenient, besides serving as an official credit service for learners in colleges. However, in the case of convenience, it also produced a series of social difficulties, resulting in unrestricted spending among college students following obtaining financial assistance from Ant Huabei to spend money. Irrationality eventually emerged, and some students' exorbitant expenditure resulted in exceeding the payback time restriction. It has an effect on learning as well as physical and mental wellness. This issue has piqued the interest of educators and parents.
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Allen, Alexis M., Todd Green, Michael K. Brady, and John Peloza. "Can corporate social responsibility deter consumer dysfunctional behavior?" Journal of Consumer Marketing 37, no. 7 (July 22, 2020): 729–38. http://dx.doi.org/10.1108/jcm-11-2019-3503.
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Purpose The purpose of this paper is to examine how and when a reputation for corporate social responsibility (CSR) can deter dysfunctional consumer behaviors (DCBs) such as shoplifting or negative word-of-mouth (WOM) in response to firm failures. The authors predict that congruency of the CSR activities and the basis for the firm failure (e.g. environmental protection, environmental harm) provides protection for firms while incongruency (e.g. environmental protection, social harm) does not. The authors base this prediction on the process of retroactive attribution and sense-making. Design/methodology/approach Across two studies the research finds support that a reputation for CSR can deter consumer dysfunctional behavior. Study 1 uses an experimental design with a Mturk sample, and a behavioral outcome using an overpayment situation, to examine when consumers will act honestly and recognize overpayment. Study 2 uses secondary data, across three novel data sources (Google trends data, an existing data set of consumer perceptions of CSR and Factiva to uncover press coverage of negative firm events). Study 2 examines how CSR reputation impacts consumers’ participation in negative WOM in response to firm failures. Findings Study 1 finds support for CSR congruency as a protection mechanism against dysfunctional behavior in response to negative events. The authors find that dysfunctional behaviors in conditions of congruency, while incongruent and a control condition do not provide such protections. Study 2 supports these findings using Google trends data in the form of online negative WOM. The authors find that when firms are known for their social performance, negative events in the social domain result in significantly lower levels of negative WOM. Originality/value The current paper makes the novel prediction that consumers will use a current negative event (corporate social irresponsibility) to re-evaluate previous CSR. Thus, in contrast with prior research, the authors argue that a negative event is not affected by previous CSR but that previous CSR is affected by a negative event. Furthermore, the authors posit that the congruency between the transgression and previous CSR moderates consumer perceptions, such that incongruent CSR and transgression contexts lead to increased DCBs through consumers’ retroactive sense-making process.
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Hsu, Chin-Lung, and Hsi-Peng Lu. "Consumer behavior in online game communities: A motivational factor perspective." Computers in Human Behavior 23, no. 3 (May 2007): 1642–59. http://dx.doi.org/10.1016/j.chb.2005.09.001.
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Zhang, Weiyu, Xinyue Li, and Moon-Seop Kim. "Are Longer and More Negative Online Reviews More Helpful? - The Mediating Role of Consumers' Perceived Usefulness of Reviews." Institute of Management and Economy Research 14, no. 1 (March 30, 2023): 295–311. http://dx.doi.org/10.32599/apjb.14.1.202303.295.
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Purpose - This study investigates how review length and sentiment impact consumers' purchase intentions, using real online reviews as the data source. The study aims to understand how the length and tone of a review affect a potential buyer's decision-making process when considering a purchase.
Design/methodology/approach - A 2 (comment length: long vs. short) × 2 (comment sentiment: positive vs. negative) × 2 (product type: practical vs. hedonic) experiment was conducted.
Findings - Results indicate that longer reviews have a greater impact on consumers' perceived usefulness compared to short reviews, but do not affect purchase intentions. Review sentiment is found to have a stronger impact than review length, especially for negative sentiment. The study also suggests that consumers pay more attention to reviews of practical products, and that reviews have less influence on hedonic products.
Research implications or Originality - The implications of these findings are relevant for both merchants managing reviews and consumers reviewing products.The results of this research could help businesses and marketers optimize their online review strategies to maximize their impact on consumer behavior.
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Martin, Kirsten. "Breaking the Privacy Paradox: The Value of Privacy and Associated Duty of Firms." Business Ethics Quarterly 30, no. 1 (October 28, 2019): 65–96. http://dx.doi.org/10.1017/beq.2019.24.
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ABSTRACT:The oft-cited privacy paradox is the perceived disconnect between individuals’ stated privacy expectations, as captured in surveys, and consumer market behavior in going online: individuals purport to value privacy yet still disclose information to firms. The goal of this paper is to empirically examine the conceptualization of privacy postdisclosure assumed in the privacy paradox. Contrary to the privacy paradox, the results here suggest consumers retain strong privacy expectations even after disclosing information. Privacy violations are valued akin to security violations in creating distrust in firms and in consumer (un)willingness to engage with firms. This paper broadens the scope of corporate responsibility to suggest firms have a positive obligation to identify reasonable expectations of privacy of consumers. In addition, research perpetuating the privacy paradox, through the mistaken framing of disclosure as proof of anti-privacy behavior, gives license to firms to act contrary to the interests of consumers.
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Ikhwan Setiawan, Ahmad. "How do companies respond to consumer advocacy behavior in their digital marketing strategies?" Innovative Marketing 19, no. 1 (February 14, 2023): 86–100. http://dx.doi.org/10.21511/im.19(1).2023.08.
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This study aims to confirm whether the series of marketing strategies designed by companies have followed the consumer process in product consumption with reference to the stages of the 5As: aware, appeal, ask, act, and advocate. Companies respond to these stages by implementing five market interventions: consumer affinitive direction, touch power strengthening, market preference enhancement, loyalty retain quality, and e-advocacy leverage capacity. An empirical analysis using AMOS was carried out on 352 online-based culinary business operators in Indonesia, a field that has experienced massive expansion during the Covid-19 pandemic. From the results of this analysis, it can be concluded that although the market interventions do not follow the exact same process as the 5A concept, in general, the stages followed by companies in online product marketing are compatible and parallel to those in the consumer process of product consumption. The various concepts of digital marketing strategies contribute conceptually to enhance the scope of e-advocacy theory from the perspective of strategic marketing, a field that has received limited research attention. AcknowledgmentI would like to acknowledge the support of the Research and Community Service Institute, Sebelas Maret University (SMU) Indonesia, which helped me fund and publish this study. I also express my appreciation to several undergraduate students, members of the research group of Behavioral Marketing, SMU, who have assisted in disseminating and collecting the data. Finally, I appreciate my lecturer colleagues from the Management Department of the Faculty of Economics and Business, SMU, who were always enthusiastically involved in discussing the problems and phenomena in this analysis.
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Xu, Bingbing, Huawei Shen, Bingjie Sun, Rong An, Qi Cao, and Xueqi Cheng. "Towards Consumer Loan Fraud Detection: Graph Neural Networks with Role-Constrained Conditional Random Field." Proceedings of the AAAI Conference on Artificial Intelligence 35, no. 5 (May 18, 2021): 4537–45. http://dx.doi.org/10.1609/aaai.v35i5.16582.
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Consumer loans, i.e., loans to finance consumers to buy certain types of expenditures, is increasingly popular in e-commerce platform. Different from traditional loans with mortgage, online consumer loans only take personal credit as collateral for loans. Consequently, loan fraud detection is particularly critical for lenders to avoid economic loss. Previous methods mainly leverage applicant's attributes and historical behavior for loan fraud detection. Although these methods gain success at detecting potential charge-offs, yet they perform worse when multiple persons with various roles (e.g., sellers, intermediaries) collude to apply fraudulent loan. To combat this challenge, we consider the problem of loan fraud detection via exploiting roles of users and multi-type social relationships among users. We propose a novel Graph neural network with a Role-constrained Conditional random field, namely GRC, to learn the representation of applicants and detect loan fraud based on the learned representation. The proposed model characterizes the multiple types of relationships via self-attention mechanism and employs conditional random field to constrain users with the same role to have similar representation. We validate the proposed model through experiments in large-scale auto-loan scenario. Extensive experiments demonstrate that our model achieves state-of-the-art results in loan fraud detection on Alipay, one online credit payment service serving more than 450 million users in China.
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Namrata, S., and G. Aradhana. "Analysis of the Consumer Purchase Behavior of Personal Care Products in a Developing Country." CARDIOMETRY, no. 23 (August 20, 2022): 718–27. http://dx.doi.org/10.18137/cardiometry.2022.23718727.
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This study aims to understand the consumers’ purchase behavior of personal care products in India. The study will identify the various factors which impact the final purchase decision of the consumers. A qualitative study was undertaken by conducting semi-structured in-depth interviews. After data analysis, various themes enabled the authors to understand the purchase journey of who purchases these products. The study ascertained that the recommendations made by friends and family members play a critical role in selecting a personal care product. This product line’s critical touch points are the retail stores organized and unorganized, salons, and other outlets. Customers often consume online information about these products to familiarize themselves with the product features and design before buying it from the local convenience store. The study provides insights to marketers about the consumers’ thoughts while purchasing such products. This information can be used while planning the marketing and sales promotion of the product. The study’s findings provide a framework of the consumer purchase journey and a behavior model that brands can better understand their customers. This study ascertains the consumers’ journey in selecting a personal care product, through the consumers’ lenses. The study will enable marketers to arrive at new product ideas that can cater to the target segment.
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Dorcic, Jelena, Jelena Komsic, and Suzana Markovic. "Mobile technologies and applications towards smart tourism – state of the art." Tourism Review 74, no. 1 (February 4, 2019): 82–103. http://dx.doi.org/10.1108/tr-07-2017-0121.
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Purpose The popularity of mobile technologies and applications is constantly growing and undoubtedly changing consumers’ and providers’ behavior. The purpose of this study is to provide a comprehensive systematic literature review of academic research related to mobile technologies and applications in smart tourism published between 2012 and June 2017. Design/methodology/approach Published peer-reviewed articles were gathered from the three largest and most popular online databases and search engines – EBSCO host, Science Direct and Google Scholar and ENTER conference proceedings. Based on a keyword-driven search and content analysis, 126 articles were determined to be relevant to this study. Findings Selected publications were analyzed in accordance with the proposed research questions and thematically classified into three main categories: consumer perspective, technological perspective and provider perspective. The findings contribute to a better overall understanding of recent research into mobile technologies and applications in smart tourism by presenting the main results, methods, trends and other insights of relevant publications. Research limitations/implications Although the researchers used two databases, one search engine and ENTER conference proceedings to collect articles, there is the possibility that some studies connected to the topic were not included. The study did not include books, other conference proceedings, literature reviews, theses, business reports and other possibly relevant publications. Originality/value This study provides a systematic review of the most recent published academic research (2012-June 2017; also including “Online First” articles) on mobile technologies and applications in smart tourism. The results of this study provide an agenda for future research in tourism and hospitality industry by identifying major trends and developments in smart tourism.
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Saba, Yawo Edem. "Unethical practices and online business: perspectives of DSMM users." European Conference on Social Media 10, no. 1 (May 5, 2023): 303–9. http://dx.doi.org/10.34190/ecsm.10.1.1098.
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The purpose of this paper was to review literature related to unethical practices and online business. The aim is to understand the perspectives of digital social media and mobile (DSMM) users. In order to do so, this paper was guided by five key objectives: to investigate the nature and types of unethical practices that are unique in online business, to determine the causes of unethical online business practices, to determine how users of DSMM are affected by the unethical practices/behaviors, to identify how the unethical practices/behaviors in online businesses can be minimized/ameliorated in order to protect online users, and to identify gaps that exist with regard to unethical practices and online business. The findings of this research paper indicate that there exists various types of unethical practices in online business which include; online insecurity, mistrust, unreliability of delivery of products and services and deception. The causes of unethical practices in online business are greed, poor compliance with the legal requirements for doing business, aggressive competition and insufficient legislative. The DSMM users tend to be affected by these unethical practices in a number of ways that include; loss of customer loyalty, unsatisfied customers and loss of business reputation. Finally, this research found that the unethical practices could be ameliorated by raising awareness about the ideals of ethical behavior in various forums and providing appropriate punishment for unethical behaviors, being truthful, honest, and prompt in all disclosures and external reporting. Based on these findings, this research work concludes that many online businesses, similar to other businesses have a weak ethical culture, and little progress has been achieved to reduce misconduct. Also, the study concluded that the consumer protection laws such as Consumer Protection Act in Kenya have far-reaching impact on (online) businesses; that businesses have significant roles to play in consumer protection and in the ethical transformation of business sector and that law do play significant roles in putting pressure on businesses to act in ethically responsible manner.
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Han, Jisoo. "The Influences of COVID-19 on Korean Fashion Consumption." Asian Social Science 17, no. 3 (February 28, 2021): 49. http://dx.doi.org/10.5539/ass.v17n3p49.
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The outbreak of corona-virus infections has not only adversely affected human health, but also disrupted all trade and economic activities. There are also similar problems with production stoppages due to global isolation and self-awareness isolation. To maintain a competitive edge, an entity should anticipate consumer behavior during this global crisis. In particular, the survey of online purchasing behavior of South Korean consumers is highly relevant during the COVID-19 pandemic. This study investigates how COVID-19 affects South Korean consumers by dividing them into consumption patterns, behaviors, perceived values, and purchase intentions. Furthermore, we investigate the relationship between entertainment and pleasure and normative motivation, and between the purchase intentions of South Korean consumers.
The expected results of this study may help marketers and companies in analyzing the pattern, behavior, perceived values, and intention of purchasing South Korean consumers who have changed to COVID-19. Besides, we provide e-commerce companies with recommendations on how to address consumers' purchasing motivations and strategically utilize them in South Korea.
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Kamalanon, Piyanoot, Ja-Shen Chen, and Tran-Thien-Y. Le. "“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior." Sustainability 14, no. 2 (January 9, 2022): 689. http://dx.doi.org/10.3390/su14020689.
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Many consumers are concerned about environmental issues and have expressed interest in purchasing green products. However, actual sales of green products are still not as high as expected. Therefore, marketers of green products may need to investigate the factors driving green purchase behaviors. In this study, we proposed an extended theory of planned behavior (TPB) model that links consumers’ environmental concerns, perceived image of the company, consumer innovativeness, and environmental knowledge with green product purchase behavior. We applied a quantitative approach to collect the data via online questionnaires through Amazon MTurk. With 974 useable samples, the data were analyzed with structural equation modeling (SEM) using Smart PLS. The results showed that green purchase intention positively and significantly affects green purchase behavior. Moreover, the multigroup analysis revealed that the direct influence of green purchase intention on green purchase behavior is higher in developing countries than in developed countries. Regarding the direct effect on green purchase intention, attitude toward green products, perceived consumer effectiveness (PCE), environmental concern, and company’s perceived green image are significant antecedents of the intention to purchase, with attitude toward green products being the most robust antecedent among the three. However, subjective norms do not act as a direct antecedent of purchase intention. For the indirect effect on green purchase intention, four main antecedents (attitude toward green products, subjective norms, PCE, and environmental concerns) indirectly impact purchase intention via the mediating role of the perceived green image of the company. This study contributes to existing literatures via extending the TPB model. Regarding attitude-intention-behavior model, we found that environmental concern complements the model as an antecedent of green purchase intention. Moreover, a company’s perceived green image mediates the relationship between four antecedents and green purchase intention. Therefore, marketers of green products may also enhance future purchases by promoting the green image of the company. Particularly, we found that environmental knowledge positively moderates the relationship between environmental concern and a company’s perceived green image. We added on the empirical evidence that PCE plays a crucial role in stimulating green purchases as its direct positive influence on green purchase behavior is larger than that of green purchase intention. Moreover, consumer innovativeness positively moderates the relationship between PCE and green purchase intention.
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Rohaya, Nizla, and Fokky Fuad Wasitaatmadja. "GOFOOD APPLICATION USERS CONSUMER BENEFITS IN ELECTRONIC TRADE TRANSACTIONS." JHR (Jurnal Hukum Replik) 9, no. 2 (October 2, 2021): 207. http://dx.doi.org/10.31000/jhr.v9i2.5110.
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This study is a form of the author's academic anxiety in observing the consumer behavior of users of one of the Gojek applications, namely GoFood, which recently, consciously, and intentionally has committed a default act of canceling the food delivery service after the GoFood driver bailed out with his own money to buy an order. consumer. This act of course caused a huge loss for GoFood drivers who incidentally are small people who are trying to make a living to meet the needs of their families. The research method used in this study is a normative research method with a statute approach as well as a case approach. The authors took both approaches because there are no rules in positive law in Indonesia that regulate the problems to be studied. From the results of the study, it was found that for acts of default by consumers who cancel orders unilaterally and irresponsibly, only civil sanctions can be imposed so that it is not enough to cause a deterrent effect for consumers who have bad intentions. So, it is time for regulators to formulate forms of criminal sanctions against consumers who knowingly and intentionally cancel orders to the detriment of GoFood drivers, as has been formulated by the Philippine government.Keywords: Gojek, GoFood, Online Drivers, and Consumers.
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Kumari, Jyoti, Rinki Verma, and S. H. Mehdi. "E-WOM (Word of Mouth): A Technical Communication Tool." SAMRIDDHI : A Journal of Physical Sciences, Engineering and Technology 10, no. 01 (July 25, 2018): 16–24. http://dx.doi.org/10.18090/samriddhi.v10i01.3.
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Internet has reformed the behavior of customers as earlier they behaved. Traditionally customers were not aware about the products or services and awareness level of them was totally depending on companies’ perspectives but now-a-days customers are more informed and more curious. The widespread use of internet has extended customer’s options for collecting product information by considering others comments and reviews posted on online shopping portals. E-WOM has made online shopper’s purchase decisions easier. E-WOM reviews are seen by perspective customers of related products and services who want to know more information from those customers who have purchased and used the interested product or service. EWOM empowers customers by giving information, experience of other who are not known to One another. Consumers perceive online reviews are more trustworthy than other marketing communication element. E-WOM /Online reviews act like a salient salesman for those customers who shop through e-retailers. The wider acceptance and popularity of e-wom has received substantial attention from researchers and e-retailers. A questionnaire with variables taken from prior studies was framed to measure the responses of online customers. The questionnaire was distributed among customers from different demographics for collecting the data. The results show that consumer reviews have a causal impact on consumer purchase decision and they play a crucial role in selecting and evaluating the appropriate product. Finally, the conclusion and their implications are discussed. In management perspective, E-WOM helps the e-retailers to better capture consumer purchase decision, shopping experience and their expectations so that they can generate more revenue.
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Romadhona, Thithit, and Mirwan Surya Perdhana. "MEMAHAMI PERILAKU KONSUMEN MUSLIM SEBELUM DAN SELAMA MASA PANDEMI COVID-19." Jurnal Ilmiah Ekonomi Islam 8, no. 1 (March 29, 2022): 955. http://dx.doi.org/10.29040/jiei.v8i1.4722.
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Based on a preliminary study that the author conducted through direct interviews with people who act as financial regulators in a family regarding changes in purchasing during the covid-19 pandemic, it shows that perceptions and buying behavior vary. Further research on the impact of the COVID-19 pandemic on changes in consumer buying behavior towards attitude taking in deciding to buy an item or service. This needs to be done because Indonesia is a country that does not enforce a lockdown so that this condition will lead to different behavior from conditions that occur abroad. The purpose of this study is to analyze changes in consumer buying behavior in Indonesia towards the basic needs of goods and services during the covid-19 pandemic in Indonesia and the factors that play a role in determining consumer purchasing decisions in Indonesia for basic goods and services before and during the covid-19 pandemic. Samples were taken using purposive sampling technique with a total of 30 consumers. Data analysis using structural equation modeling. Based on the results of the study, changes in consumer buying behavior in Indonesia towards the basic needs of goods and services during the Covid-19 pandemic in Indonesia were in the shift from offline buying patterns to online, as well as a shift from purchasing products purchased during the Covid-19 pandemic which switched from Posts for traveling activities, shopping for clothing needs and tertiary needs switch to health products such as hand sanitizers, vitamins and masks, as well as data quotas that support work from home activities and learning activities for those who already have school-age children. Factors that play a role in determining the purchase decision are the convenience, competitive prices and quality of health products.
Keywords: consumer behavior, pandemic, Covid-19., Muslim
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Yang, Xian, Bilian Lai, and Chaolan Tang. "Experiential Product Promotions on e-Commerce Platform: From the Perspective of Consumer Cognition and Emotion." SAGE Open 13, no. 1 (January 2023): 215824402311538. http://dx.doi.org/10.1177/21582440231153857.
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To probe into consumer behavior from the perspective of cognition and emotion, meanwhile offering objective and quantitative physiological evidence for advertisers, e-commerce platforms selling experiential products, and other e-commerce platforms for holiday promotional activities. This paper adopted a combination of multi-channel physiometer and questionnaire survey, in which a total of 42 subjects including 18 men and 24 women is selected and recruited. (1) Factors such as promotion, music background, and model backdrop help to enhance the festive atmosphere of e-commerce platforms and stimulate positive emotions of consumers; (2) Greeting cards can stimulate positive emotions among female consumers, but they are not statistically significant in stimulating male consumers; (3) The effect of warm and cold colors on the sympathetic nerves of consumers is significant, among which warm colors can significantly ignite the positive emotions; and (4) Although not all indicators of multi-channel physiometer are consistent with questionnaire data, the differences can be explained, so it proves to be a sound method to quantitatively measure emotions. This paper conducted multi-channel physiometer research on E-commerce platform promotions and consumer behaviors from the perspective of cognition and emotion, which provided an objective quantitative method for online retailers and marketers.
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Nosi, Costanza, Alberto Mattiacci, and Fabiola Sfodera. "Online wine ecosystem: the digital narrative of Sangiovese." British Food Journal 121, no. 11 (October 24, 2019): 2683–95. http://dx.doi.org/10.1108/bfj-05-2019-0379.
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Purpose The purpose of this paper is to investigate how grape varieties are narrated online by non-winery-owned sources in four countries: Australia, Canada the UK and the USA. This study focuses on Sangiovese, the most important varietal of Italy. Design/methodology/approach Texts collected on the Internet underwent a software-assisted semantic clustering procedure based on text-mining techniques. Identified clusters were then qualitatively analyzed by content. Findings The digital narrative on Sangiovese is mainly technical and conveyed by adopting a professional slant that is suitable for knowledgeable consumers but less effective for common and unexperienced wine drinkers. Online information is concentrated in few websites that act as information gatekeepers. Research limitations/implications The study contributes to the wine-related managerial literature on grape varieties, which are considered one of the most powerful factors in addressing consumer wine choice. Additionally, the investigation sheds light on the online wine ecosystem, by providing insights on how information is provided and the contents that are conveyed on the Internet. The findings of this study may be useful for Italian operators willing to promote Sangiovese-based wines in foreign markets. Originality/value Though explorative in nature, this study represents one of the first attempts to investigate the online narrative of grape varieties by presenting a marketing perspective and examining the characteristics of non-winery-owned online information which may shape wine consumers’ behavior.
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Allam, Rasha, and Hesham Dinana. "The Future of TV and Online Video Platforms: A Study on Predictors of Use and Interaction with Content in the Egyptian Evolving Telecomm, Media & Entertainment Industries." SAGE Open 11, no. 3 (July 2021): 215824402110408. http://dx.doi.org/10.1177/21582440211040804.
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This study examines the future of TV and online video platforms in the evolving Egyptian market through using the predictors of use and interaction. Built on the unified theory of acceptance and use of technology, and the theory of technology discontinuities and platforms development, this study extends its framework to explore the relationship between the intention of use and the interaction with content behavior. A sample size of 396 university students answered the survey questions. Unlike other studies, the study found that the perceived ease of use (PEU) is the only variable that is positively correlated to the intention to use online video platforms, yet it shows a significant positive relationship between consumer characteristics (including instrumental orientation [IO], perceived behavioral control [PBC], online flow experience [FLOW]) and intention to use online video platforms. Results show that people are watching less TV, yet the low disposable income might be a serious challenge toward the growth of video platforms. This study offers valuable indicators about changing consumer behavior in the research-weak transitional Egyptian media system.
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Theocharidis, Anastasios-Ioannis, Maria Argyropoulou, George Karavasilis, Vasiliki Vrana, and Evangelos Kehris. "An Approach towards Investigating Factors Affecting Intention to Book a Hotel Room through Social Media." Sustainability 12, no. 21 (October 29, 2020): 8973. http://dx.doi.org/10.3390/su12218973.
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Today, social media have become a major trend, and consumers are engaging more and more in the social media platforms used by hotels. This does not mean that they book a hotel room via social media, as the booking process is a complex one. The paper investigates the factors that affect users’ intention to book a hotel room using social media applications. The recent enforcement of General Data Protection Regulation (GDPR) in the European Union and California Consumer Privacy Act (CCPA) in California may have an impact on consumers’ behavior. To investigate this further, the study integrates into a model the following constructs: Perceived ease of use, perceived usefulness, trust in online hoteliers, social media use, and permission-based-acceptance. The survey was conducted on Greek users of social media. An online questionnaire was used for data collection. The conceptual model was tested using Structural Equation Modeling (SEM) analysis. The study identified four factors that directly or indirectly influence consumers’ intention to book hotel rooms through social media. Usefulness directly affects intention to book online. Permission-based acceptance plays a core role in the model. Both constructs trust in online hoteliers and social media use, and have a direct positive effect on permission-based acceptance, whereas permission-based acceptance has a direct positive influence on intention to book through social media. The validated model stretches the need for hoteliers to obtain permission from consumers in carrying out their marketing activities. It is important for hotel owners, managers, and social media specialists to keep consumers in mind, offer them useful information and services, and have a trustworthy behavior in order to boost bookings through social media.
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Mayasari, Iin, and Handrix Chris Haryanto. "MOTIVATIONAL FACTORS OF THE COLLABORATIVE CONSUMPTION IN THE ERA OF SHARING ECONOMY." Gadjah Mada International Journal of Business 20, no. 3 (December 30, 2018): 331. http://dx.doi.org/10.22146/gamaijb.27552.
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The aim of this study was to analyze the motivational factors of collaborative consumption in the era of the sharing economy, as a part of consumers’ behavior by online media platforms. Collaborative consumption is about people’s willingness to share and to collaborate to meet certain needs. The study used the qualitative method with interviews for the data’s collection. The context of the study was using consumers who had experience of using Airbnb, Go-Jek, and selling their product via online media. Twenty-four respondents were obtained for the interviews. The length of each interview was approximately 1.5 hours. The analysis of this shifting consumption across its different facets provided an analysis of the motivational aspect of sharing resources, and the change in consumer consumption patterns. The motivational research examined the underlying reasons for consumers to act, and to undertake collaborative consumption; home sharing and selling second-hand goods were analyzed from the perspectives of their economic aspects, utility reasons, social orientation, emotional aspects, ecological aspects and personal values.
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Kapoor, S., S. Fernandes, and S. Punia. "‘Natural’ Label Halo Effect on Consumer Buying Behavior, Purchase Intention and Willingness to Pay for Skincare Products." CARDIOMETRY, no. 23 (August 20, 2022): 741–55. http://dx.doi.org/10.18137/cardiometry.2022.23.741755.
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Healthy skin will never go out of style, and the advancements and improvements in the cosmetics industry guarantee to provide improved products with a healthy and personal touch. However, for consumers, it is difficult to assess the quality and effectiveness of a product. Extrinsic cues like the “Natural” or “Organic” labels are used to help the consumer distinguish between alternatives. This paper analyses how the organic label biases the consumers’ buying behavior, perceived value, and finally, the consumer’s purchase decision and the price he willingly pays for the product (willingness to pay). This phenomenon is known as the natural label halo effect. It further means to reveal the connections between the effect of the ‘Natural’ label on the factors affecting buying behavior and it’s out-turn as emulated in the consumer’s perceived value. It intends to identify if those outcomes at last lead to positive buying decisions and greater willingness to pay. A quantitative study in an experimental online shopping scenario was conducted to understand the relations. Structural equation modeling (SEM) was done to test the hypothesized statements. The results show that the halo effect of the ‘Natural’ label positively influences the factors affecting consumer buying behavior and eventually improves the probability of the product being bought by the consumer and also the price the consumer is willing to pay for it through inferential beliefs on quality attributes and functional value evoked by the label. The study also reveals that natural skincare products are perceived to be more compliant with a consumer’s beliefs/attitudes relating to environmental protection and animal protection, which positively influences the propensity of a consumer towards buying the product and paying a high price for it by increasing the perceived functional and hedonic values associated with the natural cosmetic product.
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YURTSEVER, Ahmet Esad, and Murat AKIN. "CEP TELEFONU ŞİRKETLERİNİN KULLANDIKLARI MANİPÜLATİF SATIŞ TEKNİKLERİNİN Z KUŞAĞINDAKİ TÜKETİCİLERİN DAVANIŞSAL NİYETLERİ VE TÜKETİM ALIŞKANLIKLARI ÜZERİNDEKİ ETKİSİ." SOCIAL SCIENCE DEVELOPMENT JOURNAL 7, no. 33 (September 15, 2022): 257–83. http://dx.doi.org/10.31567/ssd.712.
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In the modern marketing world, where data as a source is very important, businesses use many different methods with the help of technology to obtain various data about consumers' purchasing behavior and to reach detailed information about their consumption habits. Businesses are able to identify the weak points of the consumer, manipulate them, and enable the consumer to buy more and more often than they need, thanks to the information they have obtained from the analyzes they have made. At this point, we come across manipulative techniques that businesses use in various sizes and types. Businesses use the act of manipulation, to attract the attention of consumers or to encourage them to buy their products by trying to change their purchasing behavior and consumption habits with different stimuli. In the study, it was aimed to determine the extent of the effects of the manipulative sales techniques used by mobile phone companies on the behavioral intentions and consumption habits of the consumers in the generation z. For this, a conceptual model has been developed and the hypotheses created for the research have been tested through the analysis. The sample of the research focused on individuals who studying at university in Turkey, and the online survey method with Google Forms was used to collect the data. In line with the purpose of the research, exploratory and confirmatory factor analysis and structural equation model analyzes were performed on the data obtained. Keywords: Manipulative Marketing, Generation Z, Consumption Habit, Behavioral Intention
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Zwebner, Yonat, and Rom Y. Schrift. "On My Own: The Aversion to Being Observed during the Preference-Construction Stage." Journal of Consumer Research 47, no. 4 (April 3, 2020): 475–99. http://dx.doi.org/10.1093/jcr/ucaa016.
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Abstract Previous research in consumer behavior and decision-making has explored many important aspects of social observation. However, the effect of social observation during the specific time wherein consumers construct their preferences remains relatively understudied. The present work seeks to fill this knowledge gap and adds to this literature by studying how consumers react to being observed during the preference-construction stage (i.e., prior to reaching their decision). While existing research on social observation focuses on accountability and self-presentation concerns, the present study uncovers an additional unique concern. Specifically, eight studies (three additional studies reported in the web appendix) find that being observed prior to reaching the decision threatens consumers’ sense of autonomy in making the decision, resulting in an aversion to being observed. Furthermore, we find that such threats lead consumers to terminate their decision by avoiding purchase or by choosing default options. Given the extent to which consumers are observed in the marketplace by other individuals and by online platforms, and given the rise in consumers’ privacy concerns associated with such practices, understanding consumer reactions to being observed in the pre-decisional stage is an important topic with practical implications.
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Reid-Partin, Kristi, and Veena Chattaraman. "Social Comparisons and Compensatory Consumption: The Art of Buying a Superior Self." Sustainability 15, no. 22 (November 15, 2023): 15950. http://dx.doi.org/10.3390/su152215950.
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This paper examines how consumers’ body satisfaction, beliefs about the malleability of their appearance, and incidental comparisons with upward vs. lateral social media influencers interact to affect the type of consumption behaviors they engage in. Based on propositions of the compensatory consumption behavior (CCB) model and the social comparison theory, this study employs an online experiment with a 2 (social comparison: upward/lateral) × 2 (body satisfaction: low/high) × 2 (implicit theory: entity/incremental) × 2 (product type: head- and body-related) mixed-factorial design among a sample of 192 women (19–35 years). The appearance of the influencers was manipulated (upward: thinner, primped models; lateral: average weight, natural models), as were the products being advertised, whereas body satisfaction and consumers’ implicit theory were measured. The results indicated that consumers were more persuaded to purchase products from lateral compared to upward influencers. Further, lateral influencers were more persuasive for head-related (vs. body-related) products, whereas upward influencers were more successful in promoting body-related (vs. head-related) products. A significant (p < 0.05) interaction between body satisfaction, implicit theory of appearance, and product type also emerged, supporting the proposals of the CCB model on how consumption behaviors are affected by felt discrepancies. These findings indicate that marketers can access more effective marketing results by collaborating with influencers that have a similar appearance to that of their target audience.
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Sumarlam, Sumarlam, Djatmika Djatmika, Yuli Widiana, and Sri Budiyono. "Persuasive Speech Act Strategies of Online Fashion Sellers in Live E-Commerce: A Cyberpragmatics Approach." Theory and Practice in Language Studies 14, no. 11 (November 12, 2024): 3385–93. http://dx.doi.org/10.17507/tpls.1411.07.
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Through cyberpragmatics outlook, this study explores the persuasive speech act techniques utilized by online fashion vendors during live e-commerce sessions. The study investigates how sellers utilize persuasive strategies in digital communication to influence consumer behavior and increase revenue. A mixed-methods approach is employed so that the research combines qualitative content analysis of live selling sessions with quantitative measures of engagement and conversion rates. Important discoveries show that sellers frequently use a combination of assertive, expressive, directive, commissive, and phatic speech acts, which are adapted to the dynamic and interactive nature of real-time e-commerce platforms. The implications for both sellers and digital marketing strategists underscore the importance of adaptive communication techniques in enhancing consumer engagement and optimizing sales outcomes. Furthermore, the persuasive strategies emphasize the importance of using visual aids, real-time client engagement, and personalized marketing tactics. This research contributes to the understanding of digital persuasion in e-commerce and offers insights into the evolving landscape of online retail communication.
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Nurhablisyah, Nurhablisyah. "Perilaku Konsumen di Era Digital Tinjauan terhadap Pembaca HAI Online." Magenta | Official Journal STMK Trisakti 1, no. 02 (September 4, 2017): 175–84. http://dx.doi.org/10.61344/magenta.v1i02.17.
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Hai magazine announced that Hai Juli 2017 edition is the last printed magazine being published. This meant, Hai as one of the oldest teenage magazine in Indonesia has to follow the other printed media, which being vanished. This magazine has gained 35 years published but have to gave up and choose online publishing. Before Hai magazine, onather printed media such as Sinar Harapan, Tempo, Femina, etc has to stop printing. In order to survice in mass media field, Hai must understand marketing strategy in digital era by understanding consumer behavior in digital era. This research is using qualitative methods and collecting data by literature and observation technique to www.hai.grid.id. The research was done in Jakarta in June to Juli 2017. The result showed, hai online readers are teenage boy, has an online acitivity in dayli life, having smartphone or other device connected to internet, have special budget to stay connected online, love to hang out with friends and community or peer group. This youngsters are also concern about their looks and having interest on music, sports, movie, art or aoutomotive. Life style is basic principle of the magazine. By using simple visual style on their sites, Hai online, more focus on information content. On the online site, Hai provide comments column and invites the readers to send their creation such as videos, photos, graphics, etc. This effort is to stay connect with readers and gained more readers around Indonesia.
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Baharuddin, Gunawan, Nurul Hilmiyah, Aulia Keiko Hubbansyah, and Muhammad Hakimi Syafiai. "The Rise of Social Behavior in Social Media Marketing During Pandemic." European Journal of Studies in Management and Business 30 (May 2024): 49–56. http://dx.doi.org/10.32038/mbrq.2024.30.03.
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The adoption of technology has changed rapidly during the global pandemic Covid-19 especially in the sector of trading. Previous studies found that businesses that are used to utilizing technology in their operational activities tend to be more able to survive during the pandemic, including small and medium businesses. The research aims to investigate the social behavior through social media platforms and how this behavior increases during the Covid-19 pandemic in Indonesia. The study adopts consumer decision-making (CDM) model as a framework with a slight modification in the phase of post-purchase behavior. Data collected thru online questionnaires as many as 377 social media active users in Indonesia and analyzed using paired sample t-test. Paired sample t-test aims to perceive whether the analyzed paired sample experiences significant changes. The results revealed that during pandemic situations, social media as a medium for identifying, collecting information, evaluating, comparing and post-purchase expressions are increased. In addition, the data also shows an increase of consumers’ post-purchase behaviors that voluntarily promote their purchased goods and services during pandemic situations. This paper contributes on a different perspective of post purchase behavior where the main focus of this concept is not only to influence and change public behaviors but to invite the public to act as a social marketer in order to achieve broader social benefits. The article contains a different paradigm about social marketing which should be considered further and push social marketing behavior forward to gain broader benefits for the community.
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Irfan, Muhammad, Muhammad Shaukat Malik, and Syeda Khadija Zubair. "Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image and Ease of Travel." SAGE Open 12, no. 2 (April 2022): 215824402210995. http://dx.doi.org/10.1177/21582440221099522.
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The following study first examined how consumers are influenced by social media advertising and what role vloggers play in influencer marketing. Secondly, the factors considered by consumers while making a final decision for purchasing and traveling are explored, affected by the destination image for the country of origin. The aim of the research was fulfilled by reviewing relevant literature and defining and exploring the relationship among variables: vlog marketing, YouTube, Facebook, Instagram, Snapchat, E-WOMs, consumer travel intent, consumer purchase intent, destination image, and ease of travel. A self-administered survey questionnaire with a 5-point Likert scale was utilized and shared online among social media users for collecting data via two resources: personal connections and relevant social media platforms. A total of 428 valid responses were collected. The PLS-SEM software was used to analyze and interpret the data. The measurement model, structural model, regression analysis, and t-tests were used for testing and concluding results for hypotheses. The results concluded that vlog marketing, with all its higher-order constructs, except Snapchat, has a significant positive effect on consumer travel intent and purchase intent. Moreover, destination image and ease of travel enhance the relationship of vlog marketing and consumer travel intention but not that of vlog marketing and consumer purchase intention. The study contributes to the literature on influencer and content marketing on social media networks by emphasizing the role of vloggers in shaping consumer behavior and placing a distinct image of a destination place, and how ease of travel affects the decision to travel and buy travel goods and services advertised on vlogs.
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Lestari, Cornelia Endang, Eni Murdiati, and Sumaina Duku. "Etika Komunikasi Driver Gojek Online Dalam Pelayanan Publik di Lingkungan Kampus A Universitas Islam Negeri Raden Fatah Palembang." Pubmedia Social Sciences and Humanities 1, no. 4 (January 22, 2024): 13. http://dx.doi.org/10.47134/pssh.v1i4.187.
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This research aims to find out the communication ethics of online Gojek drivers in public services within campus A of Raden Fatah State Islamic University, Palembang. Using interpersonal communication theory and qualitative research methods. Ethics is understood as a set of values, morals, principles or standards of behavior shared by a person, group or society and even a nation. So Ethics is a science that discusses what is good and what is bad and about moral rights and obligations (morals). When communicating with customers or consumers, there are several ways that need to be considered, communicating is not just conveying information. However, also sensitivity to consumer feelings through the art of correct communication, namely by giving a good impression to customers because the first impression is the first thing the customer notices. Meanwhile, public services are one part of achieving the government's targets which aim to create an independent and prosperous society. The results of this research show that the communication ethics of online Gojek drivers within campus A of Raden Fatah State Islamic University, Palembang, requires several things to be done by an online Gojek driver, namely using a real identity, providing the best service, increasing the trust of all parties by establishing good direct communication. or indirectly, Do not select incoming orders, Express polite objections to customers if the customer wants to stop or stop by other than their destination. Meanwhile, the communication ethics of online Gojek drivers, especially those on campus A, Raden Fatah State Islamic University, Palembang, is to provide good and polite etiquette and provide satisfaction to customers in accordance with the customer's wishes or desires. Success in excellent service cannot be separated from the ability to choose the concept of personal approach or interpersonal communication.
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Abdullah, Mohamad Fariz, Muhamad Azman Ibrahim, Azlin Zanariah Bahtar, and Noor Rita Mohamad Khan. "Conceptualizing the Implications of Artificial Intelligence (AI) Tools and Personalization Marketing on Consumer Purchase Intention: Insights from the Malaysian E-Commerce Market." Information Management and Business Review 16, no. 3S(I)a (October 27, 2024): 430–36. http://dx.doi.org/10.22610/imbr.v16i3s(i)a.4145.
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Artificial intelligence (AI) has emerged as a powerful tool, enabling online retailers to offer highly personalized shopping experiences tailored to individual preferences and behaviors. As e-commerce continues to grow in Malaysia, understanding the influence of AI and personalization marketing on consumer purchase intentions has become increasingly important for businesses seeking to remain competitive. However, the rapid adoption of AI also raises concerns about data privacy, ethical AI usage, and compliance with emerging data protection regulations, such as Malaysia’s Personal Data Protection Act (PDPA). This study aims to explore the potential impact of artificial intelligence (AI) and personalization marketing on consumer purchase intention within the Malaysian e-commerce market. By reviewing previous literature and theoretical frameworks, the study explores how the use of AI tools including predictive analytics automation, and personalization experiences might influence consumer behavior in online shopping environments. The study adopts a quantitative approach, in which quota sampling will be used for the participant selection. A self-administered questionnaire with a five-point Likert scale will be employed to gather data from e-commerce users in Malaysia. The findings from this study have important implications for both e-commerce businesses and policymakers in Malaysia. For businesses, understanding which aspects of AI and personalization most influence consumer purchase intentions can help them strategically implement these technologies to enhance customer engagement and drive sales. For policymakers, the study highlights the need to consider ethical and legal issues, such as data privacy and policy issues, in the growing use of AI in the e-commerce market.
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Poulis, Athanasios, Prokopis Theodoridis, and Evi Chatzopoulou. "Sustainable Brand Resilience: Mitigating Panic Buying through Brand Value and Food Waste Attitudes Amid Social Media Misinformation." Sustainability 16, no. 15 (August 3, 2024): 6658. http://dx.doi.org/10.3390/su16156658.
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This study investigates the relationship between user-generated content on social media and panic buying, with a focus on how attitudes towards food waste and brand value act as moderating variables. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), data from an online survey with 370 responses were analyzed. The findings show that user-generated content significantly contributes to the dissemination of inaccurate information, which in turn triggers panic buying. However, the impact of inaccurate information on panic buying is moderated by consumer attitudes towards food waste and brand value. Specifically, consumers with negative attitudes towards food waste and high brand trust are less likely to engage in panic buying when exposed to misinformation. These results suggest that promoting responsible consumption and leveraging brand value can mitigate the adverse effects of misinformation during crises. This study contributes to sustainability by providing insights into developing strategies for retailers and policymakers to manage consumer behavior, emphasizing the importance of accurate information and brand communication in reducing panic buying tendencies.
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Magano, José, Jana Turčinkova, Mário C. Santos, Roxana Correia, and Mikhail Serebriannikov. "Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study." Journal of Theoretical and Applied Electronic Commerce Research 19, no. 4 (October 3, 2024): 2650–72. http://dx.doi.org/10.3390/jtaer19040127.
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This study examines the relationships between socio-demographic factors, purchase frequency, internet expertise, and unethical return behavior in apparel e-commerce, with a particular focus on the act of wardrobing—wearing and then returning used apparel. The research involved a survey of 1026 online apparel consumers from Portugal and the Czech Republic. The results show that frequent buyers, internet-savvy users, women and younger e-consumers report more satisfactory return experiences. However, several e-consumers engage in wardrobe shopping, with higher rates observed among males, internet-savvy users and youth. There are differences between the countries studied: in the Czech sample, men and advanced internet users are more likely to engage in wardrobing, while in the Portuguese sample, it is more prevalent among younger e-consumers. The results also document that, overall, men are seven times more likely to practice unethical return, while increasing age decreases the likelihood. The originality of the study lies in its approach and findings, which contribute to the understanding of post-purchase behavior and moral hazards in e-commerce and highlight the need for retailers to balance return policies that prevent abuse while maintaining customer satisfaction. Recommendations are made for improving loyalty programs and personalizing the e-shopping experience to minimize returns and promote ethical consumer behavior. Further research is suggested to develop these findings and improve return management in apparel e-commerce.