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Kumar, Shefali. "Consumers' Behavioral Intentions Regarding Online Shopping." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2634/.
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This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Product Attribute (factors of PBC), subjective norm, hours spent online, money spent online, and previous purchases discriminate respondents of high BI from low BI. Behavioral intention of shopping online is highest for Specialty Products followed by Personal, Information Intensive, and Household Products.
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Roberts, Lindsay R. "Normative Influence on Consumer Evaluations and Intentions and the Moderating Role of Self-Regulatory Capacity." University of Toledo / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1405518152.
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Andersson, Edith, Matilda Andersson, and Sofie Rehnström. "Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48646.
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Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. There lies importance for firms in retrieving knowledge of how the target market thinks and reacts. This research allows for a deeper understanding of the motivations of consumer behavior, which will be of high value for retailers and marketers when further operating in 2020 and entering 2021. Problem discussion: There is a growing body of literature that examines the motivations of consumer behavior, however, identified gaps have yet to accumulate. Even if online personalized advertising (OPA) is increasingly being used by retailers worldwide, its influence on Swedish females remains unexplored. This exploratory study was undertaken in response to the demand in Sweden and it attempts to draw meaningful connections between consumer response to OPA as well as the value motives explaining consumption behaviors. Purpose: In order to fill gaps in previous literature, this research sought to build a theory, which will make meaningful sense of observations on Swedish females in the age group 18-35-year-old’s purchase behavior. More specifically, the research will create an understanding of how OPA influences Swedish females, and what values motivate the female consumer when completing a purchase of high-end beauty and skincare products, with and without respect to the influence of OPA. Method: A qualitative approach with semi-structured in-depth interviews with 19 Swedish female participants in the age group 18-35 were conducted. The general analytical procedure for analyzing the collected data was used, and the data was further compared with previous literature. Results: This research indicates that participants declare empathy and hedonic values to influence the completion of purchase. Within the category of empathy values, security is a key value when shopping online. When exposed to OPA, the values of being well-respected and self-respect were added to the explanation for consumer motives of purchases of high-end beauty and skincare products online.
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Vasquez, Lauren. "Determinants and Impacts of Pinterest Consumer Experiences." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc700041/.
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Pinterest is one of the fastest growing social networking sites and is attracting the interest of retailers as an effective way to interact with consumers. The purpose of this study was to examine: 1) determinants and impacts of Pinterest consumer experiences. Specifically, this study examined the impacts of retailer reputation, trust, perceived ease of use, and perceived usefulness on Pinterest consumer experiences on retailer SNS. 2) To identify the impacts of Pinterest consumer experiences on consumer satisfaction, behavioral intention, and online retailer relationship. The instrument used existing scales drawn from the literature. A consumer panel (n = 300) of Pinterest users that connect to apparel retailers was used to collect data through an online consumer panel. Reputation is positively related to trust and to perceived ease of use. Perceived ease of use and usefulness significantly affected retailer Pinterest consumer experiences. The impact of Pinterest consumer experiences on satisfaction and behavior intention was positive and significant. Satisfaction and behavior intention also are significantly related to online retailer relationship. Results and business implications are discussed, as well are limitations and future research.
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Salehan, Mohammad. "Three Essays on Social Media: the Effect of Motivation, Participation, and Sentiment on Performance." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804892/.
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In recent years, social media has experienced tremendous growth in the number of users. Facebook alone has more than 1.3 billion active users and Twitter has attracted over 600 million active users. Social media has significantly changed the way humans communicate. Many people use social media to keep in touch with family and friends and receive up-to-date information about what happens around the world. Politicians are using social media to support their campaigns. Use of social media is not restricted to individuals and politicians. Businesses are now using social media to promote their products and services. Many companies maintain Facebook and Twitter accounts to keep in touch with their customers. Consumers also use social media to receive information about products/services. Online product reviews are now an important source of information for consumers. This dissertation aims to address one fundamental research question: how do individual differences among users lead to different levels of performance on social media? More specifically, this dissertation investigates the motivations of use and the predictors of performance in the context of social media. We utilize sentiment mining to predict performance in different types of social media including information diffusion in Twitter and helpfulness and readership of online consumer reviews. The results show how different motivations lead to different levels of participation in social media and level of participation consequently influences performance. We also find that sentiment of the messages posted on social media significantly influence their performance.
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Taylor, David George. ""I Speak, Therefore I Am:" Identity and Self-Construction as Motivation to Engage in Electronic Word of Mouth." Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc31549/.
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To paraphrase an old bromide, "you are what you consume." Consumers derive their sense of self through products, brands, performances and a host of other meaning-laden materials that they consume. The marketing literature has long recognized possessions as an extension of the self-concept. Although hundreds of studies have examined the linkage between consumption and the self, surprisingly few have examined a related phenomenon - the relationship between the self-concept and word of mouth (WOM). A handful of studies have demonstrated the use of WOM to enhance the consumer's self-image, but most extant research focuses on how the act of engaging in WOM is used to build the self-concept. To date there has not been an extensive examination of the process by which WOM transfers the meaning of a product, brand, advertisement or narrative from one consumer to another as part of identity construction. This dissertation attempts to answer the following research questions: 1. Do self-concept and identity motivate consumers to engage in electronic word-of-mouth (eWOM)? 2. Is there a conceptual model to represent the effects of message characteristics, product/brand characteristics and individual personality differences on the self-enhancement value of eWOM and resulting eWOM behaviors? A conceptual model was proposed and, using an experimental research design, hypotheses were tested using structural equation modeling (SEM). The results suggest that self-concept and identity indeed motivate consumers to engage in eWOM, and a number of brand and message traits comprise eWOM's self-enhancement value. This dissertation both contributes to the theoretical understanding of eWOM and assists managers in developing marketing strategy. The use of WOM for identity construction remains an understudied area in marketing when compared to the consumption of products as self-expression. This research provides suggestions for practitioners in harnessing the potential of eWOM as a marketing strategy through message development and targeting of lucrative segments with viral campaigns.
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Lefevre, Emelie, and Marcus Nilsson. "The responsible consumer – Consumer consciousness from idea to delivery : an exploratory study of consumers’ willingness to act socially responsible when purchasing fashion online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20779.
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The purpose of this thesis is to investigate consumers’ willingness to act socially responsible in their online fashion purchasing behaviour. Three frameworks; Theory of Planned Behaviour (TPB), Socially Responsible Consumer Behaviour (SRCB) and Consumer Social Responsibility (CNSR), constitute a foundation and have been combined in a conceptual framework. The research approach used is a qualitative research approach, and the empirical data was gathered in two semi-structured focus-groups with five and six participants. The participants were recruited by a convivence sampling method, with purposive sampling characteristics. The findings indicate that factors that influenced consumers’ willingness to act socially responsible was price, convenience, and time. Moreover, the findings show that SRCB is seen as a process, and that consumers’ stage in the process influence their willingness to act socially responsible. Lastly, it is shown that the TPB and SRCB must be considered before consumers can act socially responsible. This since consumers who have positive attitudes towards responsible actions, are susceptible to information of social and environmental issues related to their behaviour. These consumers can create enough awareness to take social- and environmental responsibility for their actions. Responsible consumers also aim to influence other consumers to take a greater responsibility. The findings of this study have contributed to further understanding within the research area of responsible consumers. Since the conceptual framework consider consumer behaviour in combination with their areas of awareness and responsibilities, this study contributes to deeper understanding of why consumers act socially responsible or not.
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Vianello, Silvia <1979>. "Online consumer behavior in virtual communities." Doctoral thesis, Università Ca' Foscari Venezia, 2007. http://hdl.handle.net/10579/660.
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Thienmongkol, Kaorat, and Pongsatorn Thaisuntad. "Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6544.
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Program: MIMA student – International Marketing Course name: Master Thesis (EFO705) Title: Consumer behavior toward online purchasing behavior Authors: Kaorat ThienmongkolPongsatorn Thaisuntad Supervisor: Daniel Tolstoy Problem: “What factors trigger the online purchasing decision of young SwedishConsumer?” Purpose: The purpose of this report is to study the insights about the factors that triggerpurchasing behavior of young Swedish consumer to shopping on the internet.The result will enable managers of e-commerce firms to outline strategies topenetrate the Swedish market, and will also contribute to e-commerceliterature in general. The students who study and interested in this area will beable to use this result as their empirical data and to enhance their knowledge. Method: 160 questionnaires were used as primary data. Stockholm, Goteborg, Uppsala,Vasteras, and Eskiltuna are the cities that authors collected the data. Forsecondary data, authors collected data from the website. Conclusion: Young Swedish consumers have positive experience on online shopping, trustand like to shop online. They concern on the type of product when shoppingon the internet. And young Swedish consumer also effect by situational factor. Keyword: online shopping, online purchasing decision, consumer behavior
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Krishnankutty, Nair Rajamma Rajasree. "An empirical investigation of the salient dimensions of Baby Boomer and Generation Y consumers' health care decision choices." Thesis, University of North Texas, 2006. https://digital.library.unt.edu/ark:/67531/metadc5362/.
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The purpose of this research is to empirically investigate consumers' health care decision choices in a dynamic market setting. The unprecedented demands on the U.S. health care system coupled with the mounting controversies surrounding health care reform suggest that consumers' health care decisions warrant empirical research attention. Toward this end, this dissertation empirically explored (1) the characteristics of consumers who possess a willingness to use non-conventional treatments over conventional treatments, (2) the characteristics of consumers who elect self-medication in lieu of health care practitioner-directed medication, and (3) the salient dimensions of consumers' channel choice for the procurement of health care products. Each of these decision choice factors were tested across two U.S. generational segments to assess whether differences existed across Baby Boomers' and Gen Yers' health care decision choices. The conceptual framework for empirical assessment is Bandura's (1986) social cognitive theory. From Bandura's social cognitive theory, a general model of healthcare decision choice is proposed to assess consumers' states of mind, states of being and states of action (decision choice). Results indicate that social cognitive factors (e.g., self-efficacy, objectivism) play an important role in each of the decision domains explored in this dissertation. Moreover, health value was found to be an important moderator between the social cognitive factors and health care decision choices. The predictors of the health care decision choices were found to vary across the Baby Boomers and Generation Yers on several dimensions, confirming the notion that generational differences may be a salient dimension of consumers' health care decision choice. The research offers several implications for practitioners, academicians and policy makers. Both descriptive and normative implications are gleaned from the research findings. Most notably, the results indicate that consumers' social cognitive factors and health value may be mechanisms for managing health care decisions.
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Baeva, Anelina Yasenova. "Online consumer behavior : Web experience elements in online clothing market." Master's thesis, FEUC, 2011. http://hdl.handle.net/10316/17951.
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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, the intention of the thesis is to explore customer behavior when purchasing clothing online through investigating the factors that can affect online consumer`s attitudes, intention and actual consumers` behavior. The study investigates the main web - experience factors that customer takes into consideration when purchasing clothes online. Yet, the most important online elements are categorized in two main groups: customer - oriented factors and technology - oriented factors. The autor used quantitave research in term of survey to analyze the consumer`s attitutes towards the web experience elements, moreover the autor figured out the relationship between the web factors and the customer`s attitudes, intentions and actual buying behavior. The results will lead to the understanding of the most important web experience elements that influence the purchase decision of the consumers. The final findings show that web elements web content and trust are considered to be the most influencial for the consumer`s online behavior towards online shopping of clothing. The study would help retailers to understand better the customer attitudes and the web factors that influence the purchase intentions. The study can contribute with valuable information ecommerce, especially focused on the sales of clothing online retail. The research suggests and foresees the need of the realization of new investigatigation in this field.
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Jeon, Sua. "The Effect of Consumer Shopping Motivations on Online Auction Behaviors: An Investigation of Searching, Bidding, Purchasing, and Selling." Thesis, University of North Texas, 2006. https://digital.library.unt.edu/ark:/67531/metadc5366/.
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The purposes of the study were to: 1) identify the underlying dimensions of consumer shopping motivations and attitudes toward online auction behaviors; 2) examine the relationships between shopping motivations and online auction behaviors; and 3) examine the relationships between shopping attitudes and online auction behaviors. Students (N = 341) enrolled at the University of North Texas completed self-administered questionnaires measuring shopping motivations, attitudes, online auction behaviors, and demographic characteristics. Using multiple regression analyses to test the hypothesized relationships, shopping motivations and shopping attitudes were significantly related to online auction behaviors. Understanding the relationships is beneficial for companies that seek to retain customers and increase their sales through online auction.
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soponprapapon, varanya, and Tachchaya Chatchotitham. "Consumer behavior of Thai People Toward Hotel Reservation Online." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12631.
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Tran, Gina A. "Investigating E-servicescape, Trust, E-WOM, and Customer Loyalty." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc699848/.
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Old Spice cleverly used a handsome actor to play the Old Spice Man character for a Super Bowl commercial in 2010. After the game, this Old Spice commercial was viewed more than 13 million times on YouTube, a social media video-sharing site. This viral marketing campaign, also known as electronic word-of-mouth (E-WOM), propelled the Old Spice brand into the forefront of consumers’ minds, increased brand awareness, and inspired people to share the video links with their family, friends, and co-workers. The rapid growth of E-WOM is an indication of consumers’ increased willingness to convey marketing messages to others. However, despite this development, marketing academics and practitioners do not fully understand this powerful form of marketing. This dissertation enriches our understanding of E-WOM and how e-servicescape may lead to E-WOM. To that end, stimulus-organism-response theory and the network co-production model of E-WOM are applied to investigate the relationships between e-servicescape, trust, E-WOM intentions, customer loyalty, and purchase intentions. Two forms of E-WOM were examined, namely emails and social network postings. E-servicescape is defined as the online environmental factors of a marketer’s website. E-servicescape is composed of three main dimensions, including aesthetic appeal, financial security, and layout and functionality. This study used cross-sectional customer data from a single e-tailer. Structural equation modeling was used to analyze the responses. Customer reviews was added as an additional sub-dimension of e-servicescape. The findings suggest e-servicescape positively impacts trust, which in turn positively influences E-WOM and customer loyalty. Moreover, two groups of customers were compared using multi-group analysis, where one group of users received emails and the other group received social network postings from the same e-tailer. Overall, the results indicated emails had a stronger impact on e-servicescape, E-WOM, and customer loyalty. Social networking site postings had slightly greater influence on trust, and two sub-dimensions of e-servicescape, i.e., interactivity and ease of payment. These findings contribute to the marketing research on E-WOM theory and electronic commerce shopping behavior. In particular, the sub-dimension of customer reviews is added to e-servicescape. This study yields practical implications for marketers in understanding consumers’ perceptions of websites and how to better design sites. In addition, these findings add to knowledge on how to engender consumers’ trust and customer loyalty online. Finally, this research provides suggestions for firms wanting to create marketing campaigns that will lead to E-WOM.
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Fu, Qingchen, and Yue Yuan. "Factors influencing Chinese consumer behavior purchasing clothes online in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19946.
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Park, Jae-Jin. "Understanding consumer intention to shop online : a model comparison /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3091952.
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Chang, Jieun. "Three Papers on Firm and Consumer Behavior in Online Markets." Thesis, University of Colorado at Boulder, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3561932.
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My dissertation contains three empirical studies on firm and demand behavior in the U.S. high-speed Internet market. The first study examines the question that the probability of new entry varies with the characteristics of markets in which an incumbent firm is able to offer mixed bundling. Empirical findings present low entry rates in markets with high income and more years of schooling, because these markets are associated with low likelihood of switching. As the federal government aims to increase high-speed Internet access, more competition led by a new entry can increase high-speed Internet penetration and encourage the competitive provision of advanced high-speed Internet service.
The second study focuses on the relationship between Internet privacy concerns and offline businesses. The growth of online shopping has raised concerns about online privacy protection, which may lead consumers to be more likely to shop at offline stores. Empirical evidence suggests that Internet privacy concerns are positively related to the number of offline businesses, such as bookstores and travel agencies and the growth of offline businesses in the retail trade and the finance and insurance industries. This can provide interesting policy implications for local economies.
The third study examines two competing explanations regarding the demand for online health services: locations of consumers and the opportunity cost of time. The former expects that the longer distance to hospitals increases rural residents' demand for online health service, whereas the latter takes into account the possibility that urban residents whose valuations of time are high have a high demand for these services. This study finds that the demand for online health services does not vary with the location of consumers or the opportunity cost of time. The federal government has expanded this service in rural areas, which may provide limited benefits to these communities.
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Sun, J. (Jia). "Exploring the factors affecting online consumer behavior in China:case: Taobao." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201811093003.
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With the development of electronic commerce, the number of online consumers increase a lot. Consumers are willing to purchase products online since it has great advantages such as saving time, creating convenience and offering more choices. As the biggest and most innovative retail e-commerce market in the world, China possesses 17% online retailing sales from total retail sales in 2017. As the largest e-commerce site in China, Taobao takes over 80% of the e-commerce market share.
The purpose of this thesis is to do in-depth exploration of the factors that affecting online consumer behavior in China. Taobao is selected as the case of online shopping platform.
A systematic literature review was conducted to investigate the existing articles related to the factors that affecting online consumer behavior when people do shopping on Taobao. Then a qualitative study was designed to examine the factors in depth. An in-depth interview was organized among 10 Taobao users in order to extent the validity of the research. Qualitative content analysis was used as data analysis method and Nvivo was selected as the analyzing tool.
Five categories were classified in both SLR and in-depth interview. The commodity factor was examined as one of the most influential factors. It consists of product quality, price, styles and brands. Factors related sellers including seller’s service quality, seller’s website quality, seller’s commercial credits and online reputation are considered as key factors as well. Social commerce activities such as social media sharing, online reviews, online rating and online forum have significant impacts on online consumer behavior. In addition, web quality and functionality of Taobao and some consumer personal factors including consumer’s mood and perceived risks also play an important role. Consumers’ own requirements, the relationship among Taobao and other software applications and the anti-counterfeiting mechanism of Taobao were three new codes found during the research.
In conclusion, commodity factors, factors related to sellers, social commerce activities, web quality and functionality of Taobao and consumer personal factors were found as five categories of factors that affecting online consumer behavior when do shopping on Taobao. Quality of products was considered as the most important one. Three pieces of new codes were added by this study. The limitation of the study was discussed and the direction of future research was pointed out.
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Gustafsson, Jens, and Carolina Jönsson. "The online challenge : Factors influencing students buying behavior online." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36028.
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Purpose: The purpose of this study was to find what factors, and to what extent these factors, affects students buying behavior regarding textbooks online. Method: A quantitative and deductive approach by collecting data using a questionnaire through Facebook. The population for this study is University students in Sweden, and convenience sampling was used. A descriptive research design was chosen for this thesis. Conclusions: In this research it was clear that students did not experience perceived risk when purchasing online. Regarding the price as an affecting factor, there was an impact on the students buying behavior. Also the convenience was seen as a factor that was influencing a purchase. The two last factors, social influence and brand awareness, was affecting the students buying behavior but should be treated carefully. Paper type: Research paper.
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Chen, Qianqian, and Yuren Wang. "Buying Imported Products Online : A quantitative study about Chinese Online consumer behavior towards imported products." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260259.
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With the fast growing Chinese online marketplace and the increasing popularity of shopping imported products online in China, more and more practitioners and researchers are interested in understanding the cues that Chinese consumers use to evaluate imported products consumption online. Our quantitative study aims to identify what factors affect the behavior of Chinese online consumers towards imported products and the relationships between the identified factors and purchase intention, and thereafter help companies to understand how to increase Chinese online consumers’ purchase intention of imported products. The research model is developed based on The Theory of Planned Behavior. Data were collected through web-based survey in China. Subsequently, the logistic regression in SPSS was used for testing the 12 hypotheses. Results reveal that the purchase intention of Chinese online consumers to imported products is closely associated with Perceived Behavioral Control, Subjective Norms, Perceived Risks, Service Quality, Country of Origin and Price. However, Product Variety and graphically well-designed websites are not relevant to purchase intention when Chinese consumers evaluate online imported products. The findings of our study serve as a link between consumers and online retailers or companies. The information from this study can add knowledge to limited studies on the behavior of Chinese online consumer.
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Ha, Young. "The influence of online visual merchandising on consumer emotions moderating role of consumer involvement /." Columbus, Ohio : Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1135134346.
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Ruth, James L. "Consumer Behavior in the Online Marketplace: How Time and Access to Information Drive Consumer Decisions." Thesis, School of Information and Library Science, 2006. http://hdl.handle.net/1901/360.
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The online marketplace is growing every year. As it continues to grow it is important to understand the interactions between online consumers and online merchants. This study examines the relationship between online merchants and online consumers focusing on how information is passed between the two. With consumers able to search and view dozens of stores in the time it used to take for many of them to drive to one, why are consumers not able to find the best price for the good they hope to buy? By examining past literature on information theory and consumer behavior, combined with considering a 3 x 3 sample of online consumers actually finding items in an online environment, this study will serve as a base for further research on what drives consumer interaction with electronic markets.
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Vossen, Alexander [Verfasser]. "Essays on external ideation : exploring innovative online consumer behavior / Alexander Vossen." Aachen : Hochschulbibliothek der Rheinisch-Westfälischen Technischen Hochschule Aachen, 2013. http://d-nb.info/1034056727/34.
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Lelong, Floriane, and Julien Tartas. "The olfactory experiential marketing online." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25478.
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Ahsan, Ayesha. "Consumer ratings-reviews and its impact on consumer purchasing behavior." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-219309.
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Storytelling is one of the most creative, powerful and effective tools of modern marketing strategies and communication. Due to the expansion of social media, storytelling has become a popular marketing and sales tool that may affect consumer behavior. This research has been conducted from a storytelling perspective with the purpose of finding the correlation between consumer reviews and consumer purchasing behavior. This study focuses on consumer stories which are reflected in terms of product reviews and ratings. Where the correlation between these reviews and ratings and their effects on overall product sales are investigated. The study answers the question, “If reviews & rating have a correlation with consumer purchasing behavior in digital marketing, and if so then how this correlation could be defined?” The data collection and tests have been conducted in a practical environment. The German online stores have been used as the main mode of data collection. Depending on the nature of the data, the quantitative analysis approach has been adopted. By conducting real-time sales data tests, this study fills the gap in previous consumer research studies. The in-depth analysis of results show the correlation between consumer reviews and product sales. The results have revealed that consumer reviews may influence overall product sales and help a consumer in purchasing decision.Storytelling är ett av de mest kreativa, kraftfulla och effektiva redskapen i modern marknadsföring. På grund av den ökande användningen av sociala medier har storytelling blivit ett populärt redskap för att påverka konsumenternas beteende. Denna studie har utförts från perspektivet av storytelling med syftet att finna en korrelation mellan kundrecensioner och kundernas köpbeteende. Studien fokuserar på kundernas historier som reflekteras i recensioner och betyg, där korrelationen mellan recensioner och betyg och övergripande försäljning undersöks. Studien syftar till att besvara frågan ”Om recensioner & betyg har en korrelation med kundernas köpbeteende i digital marknadsföring, och om så hur kan korrelationen definieras?” Datainsamlingen och testandet har utförts i en praktisk miljö. Tyska online butiker har använts som huvudsaklig metod för datainsamling. På grund av strukturen på data har en kvantitativ analys metod använts. Genom att genomföra tester i realtid, har denna studie kompletterat tidigare forskning kring kundbeteende. Den fördjupade analysen av resultaten visar att det finns en korrelation mellan kundrecensioner och försäljning. Resultaten har visat att kundrecensioner kan påverka försäljningen av produkter och hjälpa en konsument i ett köpbeslut.
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Lee, Misuk. "Airline passengers' online search and purchase behaviors." Diss., Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/29605.
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Thesis (Ph.D)--Industrial and Systems Engineering, Georgia Institute of Technology, 2010.Committee Chair: Garrow, Laurie; Committee Co-Chair: Castillo, Marco; Committee Co-Chair: Goldsman, David; Committee Member: Griffin, Paul; Committee Member: White, Chelsea (Chip). Part of the SMARTech Electronic Thesis and Dissertation Collection.
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Fokin, Dennis, and Joel Hagrot. "Constructing decision trees for user behavior prediction in the online consumer market." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186497.
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This thesis intends to investigate the usefulness of various aspects of product data for user behavior prediction in the online shopping market. Specifically, a data set from BestBuy was used, containing information regarding what product a user clicked on given their search query. Decision trees are machine learning algorithms used for making predictions. The decision tree algorithm ID3 was used because of its simplicity and interpretability. It uses information gain to measure how different attributes help the tree split the set into smaller subsets. The approach was to use one decision tree for each product in the data set, and analyze the distribution of the attributes' maximum information gains in the root splits across the various trees. For each of these splits, all possible pivot values (a pivot value being the value split on) were attempted, and the pivot values were also recorded to analyze which pivot values that resulted in the most gain. The results show that how well the query string matches the product title and description are the two most important aspects, followed by the product's novelty. The number of days since the last two reviews were written before the query proved a decent way to identify trends. The paper also presents how the attributes were used by analyzing the pivot value distributions, with the conclusion that many attributes were used in similar ways for most products, suggesting it might be possible to create a universal tree applicable for all products. Regarding the usefulness of decision trees, it was found that they are not very efficient for highly volatile databases, such as those found in the online shopping market. The notion of a universal tree, however, suggests that future work might investigate whether their efficiency could be improved using this, more flexible, approach.
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Koskinen, S. (Siiri). "Targeted social media advertising and consumer decision making in online buying behavior." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201706062561.
Full textAbstract:
The aim of this research is to understand how targeted social media advertising influences online buying behavior. More accurately, this research focuses on the five-stage consumer buying decision process model and how targeted social media advertisements affect each stage of the model. This research approaches the subject through phenomenography, where the objective is to concentrate on the attitudes and opinions of individuals and gain a deeper understanding by observing the phenomenon closely. Research theory examines prior research of social media marketing, targeted social media advertising and consumers buying behavior. In this research social media marketing and the possible reactions towards targeted social media advertising are interpreted to be able to create a comprehensive understanding of current research. The online specific features of the different stages in the buying decision model are acknowledged in the research theory and included in the theoretical framework of the research. The empirical research is conducted as a qualitative research and semi-structured interviews are utilized to gather the empirical data. The research target group consists of young adults, who are active social media users and make purchases online on a regular basis. The 24–27 year-old interviewees in this target group participated in the research. Abductive reasoning guides the empirical analysis of the research and the empirical data is analyzed by dividing data into relevant themes. The findings of this research indicate that targeted social media advertisements affect the consumer online buying behavior throughout the whole buying decision process. The influence of targeted social media advertisements is greater depending on the stage of the process. Targeted advertisements can arouse different reactions and affect positively to the online buying intention, when the advertisements are correctly targeted. This research complements the prior social media research by emphasizing the significance of effectively targeted advertisements. According to this research, online buying behavior follows the five-stage buying process model, but is also influenced by online specific variables. The research findings provide further information about the effects of targeted social media advertisements and increase the understanding of consumer online buying behavior. This research also emphasizes the importance of effective targeting of social media advertising and provides means for implementation of targeted advertisements. It needs to be acknowledged that the narrow target group and the subjective nature of phenomenography limit the generalization of the research findings.
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Tang, Ya. "An empirical study of mobile auction adoption amongst online auction users in Hong Kong /." View abstract or full-text, 2006. http://library.ust.hk/cgi/db/thesis.pl?ISMT%202006%20TANG.
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Tapson, Megan Jacqueline. "Demographical diversity influence on online shopping orientation and propensity to buy online." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002784.
Full textAbstract:
Online shopping is a growing phenomenon all over the world, and it has thus had an influence on the shopping process for many consumers (Brengman et al., 2005:79; Brown et al., 2003:1667; Kau et al., 2003:139). Consumers are now choosing to shop online due to changes in their lifestyles and demographic diversity (Kau et al., 2003:139). The purpose of this research was to examine the extent to which demographic diversity influenced online shopping orientation and propensity to buy online. The researcher first conducted an in-depth theoretical study of previous research into demographic diversity, online shopping orientation and propensity to buy online. Next, the researcher conducted an empirical survey questionnaire, in order to assess the opinions of students at the three selected Eastern Cape universities. Phinney's (1992:156) multi-group ethnic identity measure was administered in order to identify how respondents feel about their ethnicity and/or how they react to their own ethnic group. Kau et al.,'s (2003) online shopping orientation measure was used to help identify six relevant online shopping factors. The six online shopping factors where then used to describe six online shopping orientation types. The main findings of this research conducted at three Universities in the Eastern Cape can be summarised as follows: Ethnic Identity Profile: - Within this research it was found that respondents at all three universities in general had a strong ethnic identity to their specified ethnic group, according to the two ethnic identity factors namely; commitment and exploration. Online Shopping Orientation Profile: - Within this research it was found that the respondents at all three universities in general could be categorised in one of six online shopping orientation types according to six online shopping factors. The extent to which demographic diversity influences types of online shopping orientation: - From the research hypotheses it was concluded that a relationship exists between demographic diversity and types of online shopping orientations, whereby the gender, race and ethnicity of respondent is likely to influence the way consumers shop online, namely the consumers‟ online shopping orientation. The extent to which demographic diversity influences propensity to buy online: - From the research hypotheses it was concluded that a relationship exists between demographic diversity and propensity to buy online, whereby the gender of respondents is likely to influence whether consumers buy online in the future. - From the research hypotheses it was concluded that no relationship exists between demographic diversity and propensity to buy online, whereby the race and ethnicity of respondents is not likely to influence whether consumers buy online in the future. The extent to which types of online shopping orientation influence propensity to buy online: - The findings suggest that different online shopping orientations have different propensities to buy online in the future. Hence, marketers should be aware of the online shopping orientations more likely to buy online in the future and focus their marketing programs on them. They should also try new ways to attract the online shopping orientations that may not buy online, in the hopes of changing their opinions and perceptions of the Internet and online shopping. South Africa, in particular, consists of multi-racial and diverse ethnic origins, which has resulted in a demographically diverse South African nation. Therefore, marketers need to develop a better understanding of consumers‟ online shopping orientation (Donthu and Garcia, 1999:57; Jayawardhena and Foley, 2000:19; Kau et al., 2003:140). Understanding consumers' online shopping orientation will assist marketers in being able to market to specific consumers and meet the needs of consumers effectively (Kau et al., 2003:140). Since demographic diversity influences the online shopping orientations of consumers, major opportunities for marketers will be provided by accommodating for a demographically diverse South African nation.
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Ström, Martin, and Olivia Karlsson. "Online reviews’ influence on purchase decisions within the Hotel Industry." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54531.
Full textAbstract:
Research Question: How do online reviews influence purchase decisions among potential consumers within the Hotel Industry? Purpose: The purpose of this research is to gain a deeper understanding about the impacts in which online reviews has on consumer behavior and their decisions to actively select and purchase service from different hotels. The authors are striving to find answers to whether online reviews obtaining information about positive customer experiences within the hotel industry has a noticeable impact on the decisions made by customers. Method: In this study, a deductive comparative research approach will be used Conclusion: The results concluded that both luxury and budget hotel bookers seem to have more usage for traditional word of mouth than electronic word of mouth. However, electronic word of mouth is still seen as an important tool which is widely used by both groups. It was evident that luxury consumers find customer reviews more valuable aligned with having more experience with online reviews, which may have an impact on their decision making when booking hotels online. Further on, it was also observed that the brand image of budget hotels is impacted more by online reviews among both segments, than luxury hotels' brand image.
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Jozanovic, Helena. "The pre-purchase journey of online shopping : A study of Swedish consumers’ online shopping pre-purchase phase." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32142.
Full textAbstract:
With changing environments and the development of technology, the online marketplace is a relevant field in need of continuous study. As consumer act and behave differently due to cultural aspects as well as individual characteristics and external influences, there is a need for research in order to understand their behavior in this changing marketplace. This paper investigates the elements of Swedish online consumers’ pre-purchase journeys, and sought out to contribute in terms of illustrating the online shopping journey in today’s online environment from a consumer perspective. It does so based on a quantitative study in the form of an online survey based on 265 Swedish respondents. The findings and contribution add information to the field of online shopping as well as mention some differences among online shoppers, mainly in terms of gender. In addition to contributing in terms of the different elements and steps involved in the online shopping journey, a model is presented illustrating the steps in a more fluid depiction that recognizes several touchpoints across the journey. The limitations are indicated in terms of time and scope, as well as in terms of relying on quantitative findings to a great extent. Future recommendations suggest continuous research in terms of the online shopping journey, as well as the combination with qualitative research in order to strengthen the method. The study contributions can be both managerial as well as for practitioners in terms contributing to existing research and providing a simple yet comprehensive illustration of the online consumer journey.
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Shamina, Yana. "Marketing of luxury products." Doctoral thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-114052.
Full textAbstract:
The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the brand. It is very important to maintain the traditional values for luxury brands but in order to stay in touch with the target audience, luxury producers have to face and adapt to rapidly changing environment. There are a lot of debates about comparability of the Internet and luxury, as digital world is too impersonal comparing with core competence of luxury: exclusivity, outstanding experience and human touch in everything including craftsmanship, personal selling and customer relations. In current environment luxury companies cannot ignore the importance of the Internet as a communication and transaction tool and have to stay in touch with its target audience. The main contribution of this dissertation thesis is an analytical framework "features of importance for online luxury consumer satisfaction" that will help luxury marketers to understand online luxury consumers, their motivations, behavior and preferences. Additionally, framework presents the up-to-date data that can be executed while creating digital marketing communications strategy. The influence of content, social, process and technology gratifications on the online luxury consumer satisfaction was investigated. By incorporating the quantitative approach it was possible to make a deep analysis of the research problem. To obtain the necessary data the group structured questionnaire was used to analyze the proposed research model. A total of 133 respondents were accepted for the investigation. Analysis of correlation proved the positive relation between gratifications and luxury consumer satisfaction, even thought, proposed gratifications had different influence on the satisfaction. Content and technology gratifications had the most strong and positive influence on the satisfaction. However, from the obtained results it is visible that social gratification had the least important but still positive effect on the luxury consumer satisfaction. The obtained results are a valuable asset for the luxury companies as research revealed the main directions and themes on which luxury marketers should stress while creating online communication strategies.
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Im, Hyun Joo. "The effect of perceptual fluency on online shoppers' aesthetic evaluation, satisfaction, and behavioral intent." Columbus, Ohio : Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1186373088.
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PARDHE, PRASHANT. "CONSUMER BEHAVIOR TOWARDS ONLINE ADVERTISEMENT." Thesis, 2013. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19647.
Full textAbstract:
The growing use of Internet in India provides a developing prospect for E-marketers. If E marketers know the factors affecting online buyers’ behavior, and the relationships between these
factors and the type of online buyers, then they can further develop their marketing strategies to
convert potential customers into active ones, while retaining existent online customers.
This research is part of larger study, and focuses on factors which online buyers keep in mind while
shopping online. It also investigates how different types of online buyers perceive websites
differently. This research found that website design, website reliability/fulfillment, website
customer service and website security/privacy are the four dominant factors which influence
consumer perceptions of online purchasing. The four types of online buyers; i.e., trial, occasional,
frequent and regular online buyers; perceived the four website factors differently. These buyers
have different evaluations of website design and website reliability/fulfillment but similar
evaluations of website security/privacy issues, which implies that security/privacy issues are
important to most online buyers. The significant discrepancy in how online purchasers perceived
website design and website reliability accounts for the difference in online purchase frequencies.
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Huang, Sheng Chieh, and 黃聖傑. "Consumer Behavior in Online Decoration Items." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/6b4wqj.
Full textAbstract:
碩士東吳大學
企業管理學系
96
The network is similar to realistic social making concrete for micro, floods each kind of social activity, causes the network society group vigorous development. Recently appears many provides the Avatar service society the group website, enables the user to purchase the virtual decoration items to dress up own Avatar. The above phenomenon visible for is one kind of symbolic consuming behavior, the consumer affiliation by the purchase specific commodity significance, satisfies oneself regarding in social and the hedonic demand; However, the related symbolic consumer behavior expended in the past the research, still most limited in the real world, wanted to discuss this phenomenon in the cyberspace, needed to make the suitable revision. The cyberspace has easily to let the user anonymous characteristic, therefore possibly can let it feel temporarily is separated from the social norm the palm to control; but has the user which highly oneself presents the motive, can favor in the online world uses each kind of “symbol” to display oneself; in addition, the network vector along with the technical growth, can provide to the user increasingly draws up really is on site the feeling, can has the influence to the consumer shopping behavior and consciousness. These all possibly for online decoration items consume behavior influence factor. This paper was connected the research according to the past, finding the possible effecting factors development will be a conformity overhead construction, and conducted the research by the SEM and statistical analysis discovered: 1.Social value & Emotional value will influence the consumer behavior in online decoration items. 2.Presence & Self presentation will influence the consumer value. 3.Anonymity will influence the relationship between the consumer value & purchase intention. This findings except verify the mark expense behavior still to exist in the network world, also understood even if along with technical and the time evolution, the individual expense behavior or receives the basic human nature demand the influence; the people all need to receive other people's care, also the hope and the other people establish the relations, and the affiliation has "symbol" by the purchase the significance commodity to achieve each kind of goal.
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Wu, Teng-Yen, and 吳騰彥. "Integrated Online to Offline Consumer Behavior." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/54497862074623384845.
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博士國立中正大學
資訊管理學系暨研究所
101
As O2O (online to offline) service model has developed prosperously these recent years, the model where consumers are brought from the Internet to physical stores is receiving more attention. Many business organizations want to increase consumer loyalty through e-loyalty programs, but the effectiveness of such method requires further clarification. Previous researches discussed the correlation between consumer perceived value and customer loyalty, but few of them distinguished significantly perceived value, particularly how consumers’ online perceived value affects offline value. In addition, though satisfaction and trust are expected to influence customer loyalty, only few researches have investigated deeply into how e-loyalty program affects customer loyalty. This study proposes an “integrated O2O consumer behavior model” to verify the relation between e-loyalty program, online and offline perceived values, satisfaction, trust and loyalty. This study adopted the questionnaire survey method which, using YouBike platform users as subjects, distributed and collected questionnaires through online survey. A total of 500 valid questionnaires were collected. The structural equation modeling was used for verifying the causal relationship of variables between structural models. The study proves that online and offline perceived values and e-loyalty program have significant impact on trust and satisfaction. On the other hand, trust and satisfaction influences directly loyalty. The results of the study specifically show that, to affect loyalty, online and offline perceived values and e-loyalty program must use trust and satisfaction. Based on these findings, this study recommends the e-loyalty programs provided by business organizations must have close positive correlation with consumers’ perceived value to form the psychological affections of “satisfaction” and “trust” so that consumers will transform their decision of single consumption to continuous purchase decision.
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Hsiao, Cheng-Fu, and 蕭丞甫. "Exploring Consumer Behavior of Online Music Piracy." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/70136315160953027304.
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Rola, Mariana dos Santos gomes. "Consumer behavior: Online grocery shopping in Portugal." Master's thesis, 2015. http://hdl.handle.net/10362/15696.
Full textAbstract:
Living in the digital era, activities that have for centuries acted one way, have now
changed and entered the online world, and online grocery shopping is one of them. It is
a worldwide phenomenon and is already a significant part of people’s lifestyle in
several countries however, in Portugal, it is still in expansion and improvement. Based
on the Theory of Planned Behavior, this study allowed to estimate how the perceived
risk and shopping orientation counterbalances the convenience offered to consumers.
Furthermore, it validated how usability and access to focused promotions can help
speed up this adaptation in Portugal
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SRIVASTAVA, ADITYA. "CONSUMER BEHAVIOR TOWARDS ONLINE STREAMING PLATFORM SUBSCRIPTION." Thesis, 2022. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19686.
Full textAbstract:
Digital Streaming Platforms, also known as Over The Top platforms, are internet streaming media services
that have gained a lot of popularity in recent years. NETFLIX, AMAZON PRIME VIDEO, DISNEY +
HOTSTAR are just a few of the OTT channels available in India. According to projections, the Indian OTT
sector would have $5 billion customers by 2023. The purpose of this study is to examine customer perceptions
of purchasing subscriptions of OTT platforms. The study also aims to determine the elements that influence
consumers' decision to use OTT platforms as well as their happiness with those services.
The several reasons why OTT platforms garnered millions of users in just five years. It has been successful
for years due to its effective social media advertising and high-quality content. The average customer spends
between 2 and 4 hours each day on OTT services. As the digital media industry grows, so does OTT. With
time, platforms will garner more customers. The OTT has benefited from COVID-19 virus. To pass the time
during the lockdown, many people have subscribed to OTT platforms.OTT platforms have benefited the
telecommunications sector because consumers were spending more money on them. These platforms hold the
majority of their internet data. As a result, the movie industry has profited. They can earn money by releasing
their films online on these channels.
The роint of research was to show the way in which online streaming platform is working in the state of the
entertainment world and раrtiсulаrly in the field of Internet Industry. How consumer are switching from cable
services to the online streaming platfroms. The study shows how much customers are satisfied with the online
streaming platforms. The study also shows if given an option what will they choose online straming platfroms
or the channels according to there choices as provided by there cable provider.
The research shows how consumers tends to purchase there online subscription platforms whether they go
for lower priced option or they want broad choices from online streaming platforms. This research also shows
that how the online streaming platforms are affecting there day to day life whether they spend more time on
it or they find easier to do there work while watching the content provided by these online streaming
platforms.
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INKAEW, AMONDECH, and Amondech Inkaew. "Exploring Consumer Behavior of Thai Millennials towards Buying Consumer Electronics Online." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/vz4x2q.
Full textAbstract:
碩士國立臺北科技大學
管理學院外國學生專班(IMBA)
107
Online shopping has gained popularity in various types of products. The main attraction for consumers to shop online is convenience. Consumers nowadays can save time and enjoy the ease of shopping over the internet for a wide variety of items instead of going to a conventional store. However, consumer electronics are perceived as expensive products and many customers need to experience it before purchase. Moreover, there are other factors such as perceived ease of use, Perceived Usefulness, perceived privacy and security of transactions, need for touch, electronic word of mouth which influence the purchase intention. The purpose of this study aimed to explore consumer behavior of Thai millennials towards buying consumer electronics online. The study was conducted on 200 Thai millennials aged between 23 and 38. The data were collected through an online questionnaire and analyzed by quantitative statistical methods. Independent sample T-test, one-way ANOVA and multiple linear regression analysis were used to test the hypotheses. The results showed that perception between males and females towards factors affecting online purchase intention of consumer electronics did not differ. In the meantime, consumers with different monthly income had the degree of purchase intention differently, but not with different age and education level. Significantly, there were relationships between Perceived Usefulness, perceived privacy and security of transactions, need for touch, electronic word of mouth, and purchase intention towards buying consumer electronics online.
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Tsai, Chien-Yuan, and 蔡健媛. "A Study on Consumer Behavior for Online Games." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/94105735536012849486.
Full textAbstract:
碩士國立中山大學
企業管理學系研究所
92
The online game industry grows rapidly in these few years. Attrated by the huge market revenue, many game developers start to produce or publish the online game products. This results in a large amount of online game products. The purpose of this study is to understand the consumer behavior of online games. The lifestyle and the demography will be discussed in this study. The focus of this study is to find out if the consumer behavior will be affected by the difference of the lifestyle and demography. This thesis is based on the E.K.B. Model to develop the structure of consumer behavior, and refers to the A.I.O.structure for the lifestyle dimensions. A structured questionnaire is used to investigate the consumer behavior for online games. The findings are as follows: First, the characteristics of online game consumers are Male, 19 to 30 years old, student, college degree and income per month under 10,000. Second, consumers tend to use internet to find related information. Third, while selecting an online game product, consumers put more emphasis on the company service. Fourth, most consumers purchase the online game and the subscription fee card in the convenience stores, but the percentage of consumers obtain these via internet is increasing. As for lifestyle and demography, demogrphy affects consumer behavior significantly, but the lifestyle doesn’t. Online game developers or publishers should provide good service. Also they can develop different marketing strategies for different market segments based on the demography.
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Sharkhuu, Oyundelger, and 于思佳(Oyundelger Sharkhuu). "Consumer behavior towards on online retailer in Mongolia." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/56e8wd.
Full textAbstract:
碩士國立聯合大學
管理碩士學位學程
102
Many people that live in twenty first centuries, they can not far away from their Computer and Internet. The online shopping is an addiction because people can find all the stuff so easy you need in one places. This research is focused to find how to influence the key success factors for online retailer in Mongolia. During the last few years, Mongolian internet users are growing also online retailer concept developed very rapidly. This study would like to examine effect of complementary of service quality (complementary of interaction quality, complementary of physical environment, and complementary of outcome quality) on trust in the retailer, to investigate trust transfer in consumers’ intention, to explore the moderating effects of switching cost between trust and consumers’ intention to recommendation. The research model was tested using data collected from 581 consumers in Mongolia also surveyed by online. There are valid questionnaires of 508 copies. The response was collected and analyzed using program of Statistical Package for Social Science (SPSS 21). The result of regression analysis shows that complementary of service quality positively influences consumers’ trust in the retailer. Trust in the retailer positively affects consumers’ intention to recommendation. Furthermore, switching costs do not appear to moderate between trust in the retailer and intention to recommendation.
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KUNG, PO-WEI, and 龔柏瑋. "The Study of Consumer Behavior in Online Auction." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/qdhqw5.
Full textAbstract:
碩士逢甲大學
應用數學系
105
After the currency appears, human began to trade. For a long time, there are many experts and scholars studying consumer behavior in the field of Economics, Praxeology and so on. Because of the environmental variation, human behavior is constantly changing, which results in different research conclusions. As the saying goes, the technology comes from human nature, and the progress of technology and science speed up the pace of change in human behavior, especially the Internet. The emergence of the Internet makes many human behaviors changed with different forms, including the consumer behavior discussed in this study. From the barter economy to the entity currency, the virtual transaction on Internet nowadays is flourishing. We have a major breakthrough in the form of consuming behavior. This research takes several websites of online action as examples, and investigates, analyzes as well as explores the consumer behavior, which helps us to understand the domestic consumer market. Furthermore, we investigate the trilateral requirements of the platform provider, seller and consumer, and give business comments for them individually.
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yuan, li shih, and 李士元. "A Study of Consumer Behavior in Music Online." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/90440145524236118819.
Full textAbstract:
碩士大葉大學
事業經營研究所碩士在職專班
94
With the gradual development of internet communication, the transmission of music files is more convenient and the online music market is rapidly growing. In cooperation with the KKBOX of Skysoft Co., Ltd, the HiNet Internet Service by Chunghwa Telecom has offered the online music service. The customers can receive and play music files via internet service. This service provides functions similar to the online music players, but is distinct from the current online music stores, which charge by downloading files, or those like P2P music exchange. This study aims to research the population of online music publication shoppers and explore the potential internet customers for purchasing KKBOX like products. Through detail literature survey, we decided to use the life style as the main variable for consumer research. In addition, based on the variables of population statistics, the experience of purchasing, and the use of online music publications, I investigate the correlations of these variables and the desire of purchasing online music products. Among those variables the life style variables were generated by the AIO measuring table devised by Plummer. The life style variables were first identified by factorial analysis and then different human populations were divided by their life styles. Lastly, the purchasing desires were analyzed according to those factors. Results show that those populations with stronger desire for purchasing online music products have distinct life style features, including a higher acceptance to new products, loyalty to brand names, insensitivity to price, no high demand on product quality and no blind acceptance to popular products. For those potential online product shoppers, their population statistics characters include age, which is ranging from 16 to 25 years old, 60% of them have university or college degree, no high monthly income allowance, half of them are credit card holders and 70% of them have prior online KKBOX music product shopping experience.
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Ko, Mei-Chun, and 柯美君. "Effect of website sociability on online consumer behavior." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/11679829587810591665.
Full textAbstract:
碩士國立中央大學
資訊管理研究所
96
As technology evolves, so do online shopping channels. Nowadays some online shopping websites provide multimedia presentations and product information present by virtual clerks. In order to enhance consumer''s sensations. Online retailers should benefit from interactivity of Internet for placing consumers in vividly virtual reality, according to a research of International Data Corporation in 2000, the rate of consumers cancel a transaction after making a choice to buy is higher than 70%. Consumers tend to withdraw potential purchases due to absence of interactive contacts. Thus, the study reviewed literature about online shopping environment. Discussed how high sociability (Environment with avatar and Text-To-Speech voice technology) and low sociability (Environment with pure text and graph display) affect consumer perception and following behaviors. This research have conformed and referred models presented by Baker et al. (2007), Hassanein et al. (2007) and Qiu & Benbasat (2005), and observed relationship among consumer''s pleasure, telepresence and website sociability. Meanwhile the study have inducted numerous scholars (Bauer & Neumann, 2005; Holzwarth, Janiszewski & Neumann, 2006; Song & Fiore, 2007) for consumers self reaction which categorized attitude toward the product, purchase intention and trust. Therefore the study has also discussed whether consumers perception and telepresence affect product attitude toward the product, purchase intention and trust. This study has selected students as research subject. Through experimental design combined website questionnaire generated total 260 questionnaires which includes 249 effective questionnaires. Resulted a significant hypothesized paths of empirical result by using AMOS conducting a structural estimation model validation. The findings are: 1. Pleasure has positive effects on telepresence. 2. Pleasure has positive effects on attitude toward the product, purchase intention and trust 3. Telepresence has positive effects on attitude toward the product, purchase intention and trust
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Wang, Shih-lun Alex Leckenby John D. "Content class effects on consumer online information processing." 2002. http://wwwlib.umi.com/cr/utexas/fullcit?p3108529.
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Jie-Min, Wang. "Comparison of Online Shoppers' and TV Shoppers' Consumer Behavior." 2006. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0001-0707200601585300.
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Tan, Xiang-Yang, and 陳嚮陽. "Library Recommender System – Integrating with Online Bookstore Consumer Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/b95fa8.
Full textAbstract:
碩士國立交通大學
資訊管理研究所
103
Information overload and enhance the usage of low borrow library collections is the challenges of Library. Recommender Systems (RSs) is one of the best tool to overcome these challenges, but its’ always come along with the issues like privacy and data sparsity. This research aim to overcome the challenges and issues above with integrating consumer behavior from online bookstore. Proposed algorithm is Reference by Collaborative Filtering to infer the R-index for the target and the recommend books. The results show that by integrating data from online bookstore can reduce privacy and sparsity issues for recommender system and enhance the visibility of the low borrow collections.
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Wang, Jie-Min, and 王捷民. "Comparison of Online Shoppers’ and TV Shoppers’ Consumer Behavior." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/11500114128713128483.
Full textAbstract:
碩士國立臺灣大學
國際企業學研究所
94
The way people used to shop has been changing and evolving. Virtual space brings us 24-7 shopping environments and every purchase can be done at home. From catalog shopping, TV shopping to online shopping, there exists a large amount of “virtual” shoppers that is not only a new customer generation, but also a group that brings billion-dollar business. This research dedicates to study two large customer groups of virtual channels, which are online shoppers and TV shoppers. Due to efforts done by previous scholars, we organize their studies to construct the study. In the study, we try to profile online shoppers and TV shoppers with their “psychographics”, which constructed by “self-confidence”, “time-consciousness”, “novelty-seeking” and “impulse buying tendency”. In addition, we bring up the factor of “attitudes” that customers have toward online and TV shopping channels. The factor of attitudes is constructed by “channel security and reliability”, “convenience” and “product variety”. And we also try to compare the attitudes that both customers groups pose toward online shopping channels and their attitudes toward TV shopping channels. And we also compare the perceptions that both customers groups have toward online shoppers and their perceptions toward TV shoppers. In the dimensions of psychographics, we found there exists no significant difference between online shoppers and TV shoppers except the dimension of “self-confidence”. And we found online shoppers have more positive attitudes toward online shopping than TV shoppers in all three dimensions. In perceptions toward online shoppers, TV shoppers pose more positive evaluations than online shoppers do in the dimensions of “ self-confidence”, “novelty-seeking” and “impulse buying tendency”. In attitudes toward TV shopping, TV shoppers have higher evaluation toward “ channel security and reliability” while online shoppers have higher evaluation toward “ product variety”. In perceptions toward TV shoppers, online shoppers think TV shoppers “less” time conscious and more “novelty seeking” than TV shoppers think of themselves. Based on our research, since TV shoppers and online shoppers have not much significant difference in their psychographics, which means they are might each other’s shopping channel’s potential customers. As long as both shopping channels can improve their impression of each other’s customers, they could probably allure more people to shop. And this study also gives a deep understanding of in-group and out-group perceptions existing in both virtual customer groups.