Journal articles on the topic 'Consumer behavior – Cross-cultural studies'
To see the other types of publications on this topic, follow the link: Consumer behavior – Cross-cultural studies.
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Consumer behavior – Cross-cultural studies.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Naumova, Olena, Svitlana Bilan, and Mariia Naumova. "Luxury consumers’ behavior: a cross-cultural aspect." Innovative Marketing 15, no. 4 (November 12, 2019): 1–13. http://dx.doi.org/10.21511/im.15(4).2019.01.
Full textAbstract:
A comprehensive study of the consumers’ needs and demands, the patterns of their social and cultural behavior are essential to the success of the modern luxury companies in their market activity. The purpose of research is to study the possible differences and similarities in the perception of luxury and motivation to purchase these goods by consumers in different parts of the world and selection of acceptable marketing tools. The study is built on the results of analysis of cultural values in some countries using the country comparison tool developed by Hofstede and the results of analysis of scientific articles on the behavior of luxury goods consumers in different countries. The methodology approach – Hofstede’s model of national culture and scientific studies belonging to cultural impacts on luxury consumers’ behavior – is applied to explore cross-cultural differences in luxury consumption behavior. The findings of the study are as follows: consumers from countries with high power distance, collectivism, and masculinity, long-term orientation, and low indulgence primarily perceive social values in consuming luxury goods and are sensitive to conspicuous luxury-status. In cultures with high individualism, masculinity, indulgence, and low power distance, consumers display to perceive individual and functional values and are sensitive to “emotional hedonistic luxury.” The consumption of luxury goods in the Asian region is characterized by significant focusing on social values and status consumption, more than in the rest of the world. The motives of achievements in the form of self-realization and self-actualization are among the main reasons for the luxury consumption of European Union consumers.
2
Blodgett, Jeffrey G., Aysen Bakir, Anna S. Mattila, Andrea Trujillo, Claudia Quintanilla, and A. Banu Elmadağ. "Cross-national differences in complaint behavior: cultural or situational?" Journal of Services Marketing 32, no. 7 (October 8, 2018): 913–24. http://dx.doi.org/10.1108/jsm-12-2017-0413.
Full textAbstract:
Purpose Previous research indicates that dissatisfied consumers in other countries react differently as compared to those in the USA, due to their cultural orientation. These studies, however, have not recognized that retail policies (regarding returns and exchanges) in the USA are much more liberal and “consumer friendly” than in other parts of the world, and thus it is possible that their conclusions are flawed. The purpose of this study, therefore, was to determine the extent to which cross-national differences in complaint behavior are due to cultural vs situational factors. Design/methodology/approach To examine this issue, a two-part study was conducted. Study 1 compared consumers living in China, India and Mexico to cohorts who immigrated to the USA. Study 2 compared individuals from those same countries to subjects who are native to the USA. Findings The findings indicate that situational factors (i.e. consumer-oriented vs restrictive refund/return/exchange policies) have a large impact on consumer complaint behavior (i.e. redress, negative-word-of-mouth and exit), and that the effects of culture are minor. Research limitations/implications To infer cause-effect, and establish scientific theory, one must rule out alternative hypotheses. Researchers who are investigating cross-cultural complaint behavior must take situational factors into account. Practical implications With the emergence of “global consumers” consumer expectations around the world are changing. Astute retailers should institute and promote more liberal return policies, thereby mitigating consumers’ perceived risk. Originality/value This study dispels the notion that culture is responsible for differences in cross-national consumer complaint behavior.
3
Galina, Timokhina, Taylan Urkmez, and Wagner Ralf. "Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies." South East European Journal of Economics and Business 13, no. 2 (December 1, 2018): 49–71. http://dx.doi.org/10.2478/jeb-2018-0012.
Full textAbstract:
Abstract This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research in a systematic manner. This literature review reveals the lack of a unified conceptual approach to defining cross-cultural variations and the absence of a unified terminology related to cross-cultural research. It also highlights methodological areas susceptible to common method bias, which hinders the establishment of equivalence in studies of cross-cultural variations in consumer behavior. This review accentuates the “cross-cultural variations” concept in consumer behavior research, covering both the differences and similarities that are the subject of cross-cultural studies. Furthermore, the current study outlines relevant contributions for theoretical and potentially managerial implications based on the study’s insights.
4
Durvasula, Srinivas, and Steven Lysonski. "Descriptive analytics: its power to test the applicability of cross-national scales in exploratory studies." Innovative Marketing 12, no. 3 (December 28, 2016): 34–44. http://dx.doi.org/10.21511/im.12(3).2016.03.
Full textAbstract:
Conventional methodology for validating measures in consumer research relies on structural equation modeling. But, this procedure requires a fairly large sample size and a clear conceptualization of the relationship between individual items and various scale dimensions. Neither of these requirements may be met in exploratory cross-national studies. Hence, this paper addresses scale validation issues in exploratory cross-national research, where sample size is a major concern. Specifically, it uses cross-national data on the vanity measure as an exemplar and a battery of descriptive analytics to show how to assess scaling assumptions, reliability, and dimensionality of consumer behavior measures. The scale validation procedure the authors describe in this paper has implications for researchers who use multi-item rating scales as measures of consumer behavior constructs. Keywords: cross-cultural, scale validation, exploratory research, cross-national, scale applicability JEL Classification: L1, L13, D11, D12, M31
5
Popovic, Igor, Bart A. G. Bossink, and Peter C. van der Sijde. "Factors Influencing Consumers’ Decision to Purchase Food in Environmentally Friendly Packaging: What Do We Know and Where Do We Go from Here?" Sustainability 11, no. 24 (December 16, 2019): 7197. http://dx.doi.org/10.3390/su11247197.
Full textAbstract:
While many food producers invest in adopting sustainable and/or environmentally friendly packaging for regular foods, such as milk or juice, it remains unclear why consumers choose to buy regular food in such packaging, especially when it is more expensive and other alternatives are available. The purpose of this paper is to present a systematic literature review of all studies on the predictors of consumer food purchasing in environmentally friendly packaging published in the period 1994–2019. The guiding research question of this study is: Which factors influence the consumers’ decision to purchase food in environmentally friendly packaging? To review the extant research on the factors influencing consumers’ decision to purchase food in environmentally friendly packaging, we employed a systematic literature review methodology. The review revealed that, although the extant research is growing, it is very limited in terms of the theories utilized to explain consumer purchasing behavior and in the range of the tested predictors of consumers’ purchasing of foods in environmentally friendly packaging. Among the existing explanations are demographics, consumer attitudes, knowledge about the environmental effects of packaging, visual designs, functionality, cross-cultural differences, and affordability. The paper is concluded with a discussion of the implications of this systematic literature review for future research and practice. Among the leading recommendations are: (a) to go beyond Ajzen’s theoretical explanations of consumer purchasing behaviors; (b) to examine a broader set of predictors; (c) to draw on more interconnected complex models that include both internal and external factors; (d) to conduct cross-cultural comparative studies; (e) to address the gap between attitudes and behaviors; and (f) to consider the role of organizations and government in the transition to more sustainable consumer purchasing behavior, rather than only searching for individual predictors of behaviors.
6
de Mooij, Marieke. "Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries." International Marketing Review 34, no. 3 (May 8, 2017): 444–56. http://dx.doi.org/10.1108/imr-02-2016-0047.
Full textAbstract:
Purpose The purpose of this paper is to find consumption-related similarities and differences between the three major dimensional models of national culture, to help researchers select specific models or dimensions for their cross-cultural studies. Design/methodology/approach First, a review of the theoretical background of cultural values and three models of national culture is provided: those by Hofstede, Schwartz and GLOBE. Then these models are compared through partial correlation analysis, controlling for GNP/capita of a set of 25 relevant consumer behavior-related data with country scores of 21 dimensions of the three dimensional models. Findings Of all models several dimensions explain differences in consumer behavior. Some dimensions explain values related to specific consumer behavior domains better than others. Only a few dimensions of different models do not show meaningful interesting relationships with consumer behavior issues. Dimensions with the same label do not explain similar differences. Practical implications Cross-cultural researchers can choose from the several cultural models, but selecting a model only based on descriptions of the contents of dimensions is difficult. The relationships of dimensions with concrete consumer behavior data found in this study facilitate choice. This analysis may help researchers who consider conducting cross-cultural analysis of consumer behavior data to select a specific model, or specific dimensions of different models that apply best to their research question. Originality/value This is the first study that compares the three major dimensional models with examples of consumer behavior-related items.
7
Mielmann, Annchen, and Thomas A. Brunner. "Consumers’ Motives for Eating and Choosing Sweet Baked Products: A Cross-Cultural Segmentation Study." Foods 9, no. 12 (December 7, 2020): 1811. http://dx.doi.org/10.3390/foods9121811.
Full textAbstract:
This study aimed to examine consumers’ motives for eating and choosing sweet baked products (SBPs). A cross-cultural segmentation study on a South African (SA) and Swiss population sample (n = 216), was implemented using the Motivation for Eating Scale (MFES) and the Food Choice Questionnaire (FCQ). Cluster analyses provided three consumer segments for each population sample: the balanced and the frequenters for both countries, the deniers for SA, and the health conscious for Switzerland. South Africans liked SBPs more than the Swiss respondents, however the Swiss sample consumed SBPs more often. Environmental and physical eating were the most relevant motives when eating SBPs for the SA and Swiss group, respectively. For both samples, sensory appeal was the deciding factor when choosing SBPs. Cross-cultural studies of food choices are important tools that could help improve the current understanding of factors that influence the eating behavior of ultra-processed foods to promote healthy food choices through local and global perspectives. This paper highlights that more research is needed on consumers’ motives for choosing and eating ultra-processed foods in order to develop specific integrative cultural exchange actions or intervention strategies to solve the obesity issue.
8
Jian, Yufan, Zhimin Zhou, and Nan Zhou. "Brand cultural symbolism, brand authenticity, and consumer well-being: the moderating role of cultural involvement." Journal of Product & Brand Management 28, no. 4 (July 15, 2019): 529–39. http://dx.doi.org/10.1108/jpbm-08-2018-1981.
Full textAbstract:
Purpose This paper aims to improve knowledge regarding the complicated relationship among brand cultural symbolism, consumer cultural involvement, brand authenticity and consumer well-being. Although some literature has mentioned the relationship between the above concepts, these relationships have not been confirmed by empirical studies. Design/methodology/approach Based on the self-determination theory and the authenticity theory, a causal model of brand cultural symbolism, consumers’ enduring cultural involvement, brand authenticity and consumer well-being is developed. The structural equation model and multiple regressions are used to test the hypothesis. The primary data are based on an online survey conducted in China (N = 533). A total of six brands from the USA, France and China were selected as study samples. Findings The data reveal that brand cultural symbolism has a positive relationship with brand authenticity and consumer well-being; brand authenticity partially mediates the relationship between brand cultural symbolism and consumer well-being; and find a weakening effect of consumers’ enduring cultural involvement on the relationship between brand cultural symbolism and brand authenticity. Research limitations/implications The weakening effect of consumers’ enduring cultural involvement on the relationship between brand cultural symbols and brand authenticity should be further verified through experiments and the model should be tested in different cultural backgrounds from a cross-cultural perspective. Practical implications The present study offers novel insights for brand managers by highlighting brand authenticity as the fundamental principle that explains the effect of cultural symbolism of brands, consumers’ enduring cultural involvement, as well as eudaimonic and hedonic well-being. Originality/value The findings suggest that cultural significance of a brand is closely related to brand authenticity and consumer well-being; however, on consumers with a highly enduring cultural involvement, the effect of brand culture symbolism and brand authenticity is weakened. This is an interesting finding because in this case, consumers may measure brand authenticity more based on the brand actual behavior (e.g. brand non-commercial tendency and brand social responsibility) rather than the symbolic image.
9
Chiu, Ya-Ling, Ku-Hsieh Chen, Jying-Nan Wang, and Yuan-Teng Hsu. "The impact of online movie word-of-mouth on consumer choice." International Marketing Review 36, no. 6 (November 11, 2019): 996–1025. http://dx.doi.org/10.1108/imr-06-2018-0190.
Full textAbstract:
Purpose Electronic word-of-mouth (eWOM) is very important for consumer decision making; previous international product diffusion studies have investigated eWOM and cultural factors that influence consumers’ acceptance of new products, but they have not adequately compared the differences in these factors between the USA and China. Therefore, the purpose of this paper is to compare the impact of eWOM on consumer choices in China and the USA. The authors addressed the following questions: What are the cross-cultural differences in consumers’ eWOM behavior between the USA and China: Which genres of Hollywood movies have better cross-culture predictability in terms of box office performance; and What factors affect the success of Hollywood movies in entering the Chinese market? Design/methodology/approach Real eWOM data were collected from two online movie review websites, IMDb.com (the USA) and Douban.com (China), from January 2010 to December 2015. In addition, box office revenue information was collected from BoxOfficeMojo.com. The authors used an independent sample t-test to check whether the differences in consumers’ eWOM behavior between China and the USA and different types of movie lead to cultural discount differences. Furthermore, a log-linear regression model is used to examine which factors influence the commercial success of new movies. Findings There are specific similarities and differences between the American and Chinese movie markets. First, the results show that American consumers are more engaged in online review systems and tend to submit extreme reviews, but Chinese consumers tend to submit moderate reviews on movies, and the eWOM variance there is smaller than in the USA. Second, genres are useful variables as indicators of movie content; the genres of comedy and drama are not popular in the Chinese market. Finally, eWOM variance has a positive impact on box office in China, but eWOM variance has no impact on the US box office. In addition, the interactive effect of the average rating and eWOM variance on sales is positively significant in China. Importantly, the one-star reviews have a negative impact on the Chinese box office, but it has no impact on US box office. Practical implications Understanding how cultural factors influence consumer eWOM communication will help managers to better apply this new marketing communication tool to create more aggressive and targeted promotional plans. Marketers may use eWOM behavior to better respond to and target consumers to overcome barriers to the selection of their products by consumers. Therefore, more effective management of eWOM can improve the acceptance of and preference for products in different cultural consumer groups. Originality/value This study expands the existing body of knowledge on eWOM and international marketing literature. Clearly, culture is an important determinant of eWOM’s impact on sales. In addition, it provides strategic direction and practical implications for eWOM communication management in cross-cultural settings.
10
Ibiapina, Iveltyma, Marusa Hitaly Cunha, Marlon Bruno Matos Paiva, and Cláudia Buhamra Romero. "Consumer myopia: a cross-cultural study about the attitude and sustainable behavior of university students." Revista de Administração da UFSM 13, no. 5 (November 28, 2020): 959–76. http://dx.doi.org/10.5902/1983465937665.
Full textAbstract:
PurposeThe present study has the general objective to verify the myopia level of Management students from different cultures.Design/methodology/approach For that purpose, the methodology chosen was, as for means, quantitative and qualitative, and as for purposes, exploratory and descriptive. The primary data were collected through questionnaires and interviews applied with Brazilian and German Management students.Findings Regarding the results, it was observed that the students of both countries have similar attitudes and behaviors concerning sustainability; moreover, it was verified moderate myopia concerning the environmental behavior of the students inside both universities despite cultural differences.Research limitations/implications The present study cannot generalize the results for the universe Brazil and Germany, one of the limitations of the study being the cult-unit researched. Only Management students of the two countries were studied, besides being sampled for convenience.Social implications In Bremen, the resource economy is cultural it was developed especially in the post-war periods with the restrictions imposed on the country. On the other side of the comparison, we have Fortaleza, a city in northeastern Brazil. The scourge of northeastern droughts has led the region to develop a culture of water and resource-saving.Originality/valueThe study empirically tested a new concept related to sustainability with people from two countries with different realities. The consumer myopia identifies the short-term view of consumers concerned only with their immediate personal satisfaction, and who do not envisage the possibility of allying this satisfaction with sustainability in the long term.
11
REDMOND, ELIZABETH C., and CHRISTOPHER J. GRIFFITH. "Consumer Food Handling in the Home: A Review of Food Safety Studies." Journal of Food Protection 66, no. 1 (January 1, 2003): 130–61. http://dx.doi.org/10.4315/0362-028x-66.1.130.
Full textAbstract:
Epidemiological data from Europe, North America, Australia, and New Zealand indicate that a substantial proportion of foodborne disease is attributable to improper food preparation practices in consumers' homes. International concern about consumer food safety has prompted considerable research to evaluate domestic food-handling practices. The majority of consumer food safety studies in the last decade have been conducted in the United Kingdom and Northern Ireland (48%) and in the United States (42%). Surveys (questionnaires and interviews), the most frequent means of data collection, were used in 75% of the reviewed studies. Focus groups and observational studies have also been used. One consumer food safety study examined the relationship between pathogenic microbial contamination from raw chicken and observed food-handling behaviors, and the results of this study indicated extensive Campylobacter cross-contamination during food preparation sessions. Limited information about consumers' attitudes and intentions with regard to safe food-handling behaviors has been obtained, although a substantial amount of information about consumer knowledge and self-reported practices is available. Observation studies suggest that substantial numbers of consumers frequently implement unsafe food-handling practices. Knowledge, attitudes, intentions, and self-reported practices did not correspond to observed behaviors, suggesting that observational studies provide a more realistic indication of the food hygiene actions actually used in domestic food preparation. An improvement in consumer food-handling behavior is likely to reduce the risk and incidence of foodborne disease. The need for the development and implementation of food safety education strategies to improve specific food safety behaviors is reviewed in this paper.
12
Agnihotri, Arpita, and Saurabh Bhattacharya. "Unethical consumer behavior: the role of institutional and socio-cultural factors." Journal of Consumer Marketing 36, no. 1 (January 14, 2019): 124–35. http://dx.doi.org/10.1108/jcm-02-2017-2093.
Full textAbstract:
PurposeThe purpose of this study is to explore how institutional trust, frugality and materialism motivate consumers’ unethical behavior.Design/methodology/approachThe authors conducted the study in two phases – qualitative and quantitative. In the qualitative phase through a content analysis of semi-structured interviews, a list of unethical activities was obtained. In the quantitative phase, a questionnaire was developed, which had questions related to the unethical activities. Data collection for the quantitative phase was achieved through mall intercept surveys. The collected data were subjected to exploratory factor analysis, confirmatory factor analysis and multivariate regression analysis.FindingsPoor institutional environment, frugal attitude and materialistic values motivate consumers from an emerging economy to indulge in unethical acts some of which were not explored before such as booking a cab but not boarding or stealing electricity.Originality/valueResearch evidence on unethical consumer behavior is lacking from emerging markets. Furthermore, extant studies have used mainly national culture models to explore unethical behavior, and finally, the role of institutional trust and frugality has not been explored in previous studies. The present study tries to fill these gaps by considering these elements as the cornerstone of this study.
13
PATIL, SUMEET R., SHERYL CATES, and ROBERTA MORALES. "Consumer Food Safety Knowledge, Practices, and Demographic Differences: Findings from a Meta-Analysis." Journal of Food Protection 68, no. 9 (September 1, 2005): 1884–94. http://dx.doi.org/10.4315/0362-028x-68.9.1884.
Full textAbstract:
Risk communication and consumer education to promote safer handling of food can be the best way of managing the risk of foodborne illness at the consumer end of the food chain. Thus, an understanding of the overall status of food handling knowledge and practices is needed. Although traditional qualitative reviews can be used for combining information from several studies on specific food handling behaviors, a structured approach of meta-analysis can be more advantageous in a holistic assessment. We combined findings from 20 studies using meta-analysis methods to estimate percentages of consumers engaging in risky behaviors, such as consumption of raw food, poor hygiene, and cross-contamination, separated by various demographic categories. We estimated standard errors to reflect sampling error and between-study random variation. Then we evaluated the statistical significance of differences in behaviors across demographic categories and across behavioral measures. There were considerable differences in behaviors across demographic categories, possibly because of socioeconomic and cultural differences. For example, compared with women, men reported greater consumption of raw or undercooked foods, poorer hygiene, poorer practices to prevent cross-contamination, and less safe defrosting practices. Mid-age adults consumed more raw food (except milk) than did young adults and seniors. High-income individuals reported greater consumption of raw foods, less knowledge of hygiene, and poorer cross-contamination practices. The highest raw ground beef and egg consumption and the poorest hygiene and cross-contamination practices were found in the U.S. Mountain region. Meta-analysis was useful for identifying important data gaps and demographic groups with risky behaviors, and this information can be used to prioritize further research.
14
Funk, Daniel, Daniel Lock, Adam Karg, and Mark Pritchard. "Sport Consumer Behavior Research: Improving Our Game." Journal of Sport Management 30, no. 2 (March 2016): 113–16. http://dx.doi.org/10.1123/jsm.2016-0028.
Full textAbstract:
Sport consumer behavior (SCB) research continues to grow in both popularity and sophistication. A guiding principle in much of this research has focused on the nature of sport-related experiences and the benefits sport consumers derive from these experiences. This emphasis has generated new knowledge and insights into the needs and wants of sport consumers. Although these efforts have contributed to the field’s understanding of SCB, the vast majority of this research has centered on psychological phenomena and the evaluative and affective components of these sport experiences. Approaches to this work have also narrowed, with SCB research predominately relying on cross-sectional studies and attitudinal surveys to collect information. This has resulted in limited findings that seldom account for how various situational or environmental factors might influence attitudinal data patterns at the individual and group level. This special issues seeks to deepen our understanding of SCB by providing seven papers that demonstrate or validate findings using multiple studies or data collections.
15
Milley, Donald J. "Consumer Demand by Black Americans." Review of Black Political Economy 15, no. 3 (January 1987): 87–99. http://dx.doi.org/10.1007/bf02903994.
Full textAbstract:
This article investigates the consumption patterns of black Americans for five different commodity groups: food, housing, clothing, health care, and transportation. The black consumer's demand for these products is hypothesized as describable by the linear expenditure system. The system allows the investigation of changing relative commodity prices and income. The system also establishes a basic consumption bundle as an estimable parameter of the system. The basic bundle allows for changes in composition due to increased product familiarity, habit formation, and emulation by black consumers. Product familiarity and habit-formation play a role in determining the black consumer's demand for the commodities food, housing, and clothing. This demand is also partially determined by the consumer's “emulation” of consumption standards established by society in general. The article is not a comparison study of black-white differences in consumer behavior; however, the possible existence of an emulation effect in black consumer behavior suggests an interrelation of black-white consumer welfare which might fruitfully be studied by future researchers.
16
Nassè, Dr Théophile Bindeouè. "THE SANCTIFIED AND THE NON-SANCTIFIED: WHY INTRINSIC MUSLIM CONSUMERS OFTEN DIGRESS THE HALAL CONSUMPTION ETHICS?" International Journal of Management & Entrepreneurship Research 3, no. 6 (July 12, 2021): 218–27. http://dx.doi.org/10.51594/ijmer.v3i6.235.
Full textAbstract:
West African researchers have investigated consumption and religious beliefs to explain the weight of religion on individuals’ consumption behavior. However, studies that investigated intrinsic religious beliefs and consumption in the context are not common. The purpose of this research is to explore how intrinsic religious beliefs shape the Muslim consumer behavior in the sector of beverages. The approach is a quantitative one and based on a post-positivist stance. The results show that Muslims intrinsic religiosity has some sensitive effects on consumer behavior in a multi-religious environment tinted by extreme poverty, and a strong cultural heritage of consumption. Thus, the intrinsic religious beliefs effects on consumer behavior are sometimes characterized by some non-tolerant and violent attitude from the part of some consumers. Keywords: Intrinsic Religiosity, Consumer Behavior, Islamic Ethics, Non-Alcoholic Drinks, Marketing.
17
Richardson, John S., and Mark S. Wipfli. "Getting quantitative about consequences of cross-ecosystem resource subsidies on recipient consumers." Canadian Journal of Fisheries and Aquatic Sciences 73, no. 11 (November 2016): 1609–15. http://dx.doi.org/10.1139/cjfas-2016-0242.
Full textAbstract:
Most studies of cross-ecosystem resource subsidies have demonstrated positive effects on recipient consumer populations, often with very large effect sizes. However, it is important to move beyond these initial addition–exclusion experiments to consider the quantitative consequences for populations across gradients in the rates and quality of resource inputs. In our introduction to this special issue, we describe at least four potential models that describe functional relationships between subsidy input rates and consumer responses, most of them asymptotic. Here we aim to advance our quantitative understanding of how subsidy inputs influence recipient consumers and their communities. In the papers following, fish were either the recipient consumers or the subsidy as carcasses of anadromous species. Advancing general, predictive models will enable us to further consider what other factors are potentially co-limiting (e.g., nutrients, other population interactions, physical habitat, etc.) and better integrate resource subsidies into consumer–resource, biophysical dynamics models.
18
Januszewska, Małgorzata J. "Charakterystyka modeli zachowań konsumpcyjnych seniorów na rynku kultury." Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne 26 (December 18, 2018): 61–76. http://dx.doi.org/10.19195/1733-5779.26.4.
Full textAbstract:
Characteristics of senior consumer behavior models on the culture marketThe article raises the issue of elderly people’s behavior in a cultural goods and services market. Its purpose is to characterize these behaviors as well as organize them in a systematic way. This will serve to complement the research gap that can be observed in studies related to the cultural market. To achieve the indicated results, the analysis of secondary data was used. Analysis was used to determine the criteria for belonging to the group being researched and to determine the importance of the issues discussed. In further stages, this analysis was used to distinguish the most accurate, according to the author, taxonomies of consumers on the examined market. Then, non-targeted interviews and individual in-depth interviews were conducted, in order to confirm the usefulness of the application of a given systematic approach and to assign specific cultural behaviors to it. The result of the conducted research is explanation the mechanism of how the cultural need arises. This is an important element due to the frequent attempts to influence the demand on the market with price mechanisms by producers or management such as Ministry of Culture and National Heritage. Next, based on the results of free-form interviews and analyzed typologies, a typology of consumer groups on the cultural market was created along with behavior typical for them.
19
Mehta, Pooja, and Harpreet Singh Chahal. "Consumer attitude towards green products: revisiting the profile of green consumers using segmentation approach." Management of Environmental Quality: An International Journal 32, no. 5 (March 30, 2021): 902–28. http://dx.doi.org/10.1108/meq-07-2020-0133.
Full textAbstract:
PurposeOver the last few decades, there has been a substantial increase in environmentally conscious consumers' willingness to switch their preferences from mainstream products to green products. Hence, it becomes essential for academicians and marketers to understand the notion, attributes and a comprehensive profile of green consumers. Since consumer attitude towards green products is not widely studied in developing countries, the present study aims at exploring the profile of green consumers in India (Punjab State) based on the same in the Indian context.Design/methodology/approachThe study used the survey method, and a sample of 400 respondents was selected from the Punjab State of India. Initially, principal component analysis was employed to reduce the dimensions. Following this, cluster analysis was applied to segment consumer market in distinctive segments. Results of cluster analysis were validated with discriminant analysis and finally, differences amongst the segments of green and non-green consumers were examined to build on the profile of green consumers.FindingsThe study segmented the consumer market based on consumer attitude towards green products. Results of the study revealed four distinct segments. “Dynamic Green”, the largest cluster, presents truly green consumers who exhibit a positive attitude towards green products. Finally, the study highlighted the attitudinal profile of green and non-green consumers and differences amongst the segments were explained.Research limitations/implicationsSimilar study should be conducted in other developing/developed countries. Furthermore, cross-cultural studies can be undertaken to contrast consumer attitude towards green products. The study may also be extended to probe the connection between consumers' attitude and actual behaviour towards green products.Originality/valueThe study examined the role of consumer attitude towards green products in identifying the distinct segment of green consumers and determining different configurations of consumer characteristics to build on the profile of green consumers.
20
FORGAS-COLL, SANTIAGO, RAMON PALAU-SAUMELL, JAVIER SÁNCHEZ-GARCÍA, and FERNANDO J. GARRIGOS-SIMON. "COMPARATIVE ANALYSIS OF AMERICAN AND SPANISH CRUISE PASSENGERS' BEHAVIORAL INTENTIONS." Revista de Administração de Empresas 56, no. 1 (February 2016): 87–100. http://dx.doi.org/10.1590/s0034-759020160108.
Full textAbstract:
ABSTRACT Earlier studies of cross-national differences in consumer behavior in different consumption sectors have verified that cultural differences have a strong influence on consumers. Despite the importance of cross-national analysis, no studies in the literature examine the moderating effects of nationality on the construction of behavioral intentions and their antecedents among cruise line passengers. This study investigates the moderating effects of nationality on the relationships between perceived value, satisfaction, trust and behavioral intentions among Spanish and (U.S.) American passengers of cruise lines that use Barcelona as home port and port-of-call. A theoretical model was tested with a total of 968 surveys. Structural equation models (SEMs) were used, by means of a multigroup analysis. Results of this study indicated that Spaniards showed stronger relationships between trust and behavioral intentions, and between emotional value and satisfaction. Americans presented stronger relationships between service quality and satisfaction, and between service quality and behavioral intentions.
21
Nieves-Rodriguez, Elsa, Myra Mabel Perez-Rivera, Teresa Longobardi, and Jose A. Davis-Pellot. "Culture and gender’s role in apparel purchasing patterns." Journal of Fashion Marketing and Management: An International Journal 21, no. 1 (March 13, 2017): 16–32. http://dx.doi.org/10.1108/jfmm-04-2016-0032.
Full textAbstract:
Purpose Scholars recognize that international marketing effectiveness requires adapting to cultural values, and at the same time, paradoxically, acknowledge the possibility of cultural convergence. The purpose of this paper is to take the context of Puerto Rico as a US territory to reconcile these two propositions by analyzing culture and gender’s influence on apparel purchase. Design/methodology/approach Via multiple regression analysis, the study considers seasonality as a factor of apparel purchase patterns, developing a consumer behavior model for the apparel industry. Findings Results confirm that culture influences purchase behavior, an influence moderated by gender. Additionally, they show that seasons and special occasions are strong predictors of apparel purchase patterns. Research limitations/implications The findings assert the claims of cultural convergence, yet preserve the notion that cultural values are reflected in patterns of consumer behavior in the case of apparel. Practical implications The study develops highly explanatory models indicating that Puerto Rico expenditure reflects cultural patterns of special occasions, but overshoots expectations for its US counterpart. Originality/value The results show that Puerto Rico has appropriated several US cultural aspects (e.g. special holidays), which are expressed differently as reflected by apparel purchase behavior, supporting the notion that Puerto Rico should be treated as an international market. The study demonstrates that cross-cultural studies may be robust in absence of available Hofstede’s dimensions for a country.
22
Murgado-Armenteros, Eva M., María Gutierrez-Salcedo, and Francisco José Torres-Ruiz. "The Concern about Biodiversity as a Criterion for the Classification of the Sustainable Consumer: A Cross-Cultural Approach." Sustainability 12, no. 8 (April 24, 2020): 3472. http://dx.doi.org/10.3390/su12083472.
Full textAbstract:
One of the variables assessed in the research related to the consumption of green products is environmental concern. This work explores a new dimension to environmental concern: biodiversity. The reasons why research has focused on the mentioned dimension are, on one hand, the consideration of biodiversity as the main environmental indicator of the sustainability and, on the other, the paucity of marketing studies analyzing this variable and its relationship with the purchase behavior of sustainable products. The present paper proposes a classification of sustainable consumers according to their level of biodiversity concern. It is based on a quantitative study on the consumption behavior of olive oils carried out in four European countries, using the clustering multivariate technique. The results point out that there are differences between the segments depending on their level of commitment to biodiversity. The country’s influence on the way that its people experience biodiversity was also tackled. As a main conclusion, we identify four clusters or segments (not concerned, passive, active and influencers), setting up a multilevel structure of ascending intensity with regard to their level of biodiversity concern, with differences in the composition according to age and sex between countries.
23
Creighton, Millie, and John McCreery. "Japanese Consumer Behavior: From Worker Bees to Wary Shoppers." Monumenta Nipponica 55, no. 4 (2000): 631. http://dx.doi.org/10.2307/2668269.
Full text
24
McQuarrie, Edward F., and Barbara J. Phillips. "The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders." GfK Marketing Intelligence Review 6, no. 2 (November 1, 2014): 16–20. http://dx.doi.org/10.2478/gfkmir-2014-0092.
Full textAbstract:
Abstract Amassing an audience by blogging is a very recent form of online consumer behavior. Consumers not only seek community as earlier studies show, they also look for taste leadership from certain peers Fashion bloggers take hold of the Internet “megaphone” to broadcast and influence taste within an elaborate social and cultural process. It teaches us some general principles about the ways professional marketing is affected by these “citizen journalists” on social media, and how their behavior is affected by marketers. These megaphone-holding consumers have real power, and their consumer-to-consumer relationships depend upon brands. Brands are increasingly coming to depend upon them as well. Although these bloggers started out as ordinary consumers, they were soon integrated into the professional fashion system and do not oppose it. They therefore pose no threat to professional marketers, but rather offer an alternative marketing opportunity within the complex web of social media.
25
Oyedele, Adesegun, and Monica D. Hernandez. "Effect of intergroup-based emotions on attitude towards cross-ethnic products." Journal of Consumer Marketing 34, no. 1 (January 9, 2017): 29–42. http://dx.doi.org/10.1108/jcm-01-2015-1282.
Full textAbstract:
Purpose While researchers have argued that multicultural marketplaces are conceptually different from other types of marketplaces, the marketing literature has only recently begun to develop multicultural perspective studies, and very little research has been done to examine intergroup complexities in consumption contexts (Demangeot et al., 2015). The purpose of this study is to fill this research gap by developing and empirically testing a research model to examine the effects of socio-political constructs and intergroup-based emotional variables on consumer decisions to consume cross-ethnic products. Design/methodology/approach A questionnaire designed to assess the effects of socio-political constructs and intergroup-based emotional variables on consumer decisions to consume cross-ethnic products was developed and administered to 294 students at a Midwestern US university. The data were analysed using partial least squares structural equation modelling (PLS-SEM) techniques. Findings Results indicate that all path coefficients are significant. Social dominance, intergroup anxiety and intergroup experience were found to be important predictors of intergroup tolerance and, importantly, intergroup tolerance was found to significantly affect consumer attitude toward cross-ethnic products. Research limitations/implications In terms of limitations and future research implications, this research suffers from inherent limitations associated with self-reported survey research in a limited geographic region. Accordingly, study respondents may not be representative of consumers across the nation or the world, the respondents may not have understood the questions in the intended manner, and reported intentions may not reflect actual behaviour. This study was conducted among college students, but other target segments may have different intergroup experiences and perceptions of ethnic products. Practical implications Findings from this research suggest that firms offering ethnic products can increase crossover consumption appeal by implementing marketing communication programmes that integrate cultural forums and event tactics to promote positive intergroup experiences and tolerance among their multicultural customers. Social implications Regarding policy implications, public policymakers and social thinkers may use the findings of this study as a prism to better explicate intercultural dealings among multicultural consumers. The contention of this study about public policy implications is supported by Neal et al.’s (2013) perspectives on how consumption situations can serve as a lens for explicating intergroup emotions in multicultural marketplaces. Originality/value This is one of only a few studies in marketing to assess the effects of socio-political constructs in a consumption context. This is the first known study to underscore the importance of intranational ethnic differences and assess the effects of socio-political and intergroup-based emotional variables on attitude to consume ethnic products, specifically.
26
Duh, Helen, and Teichert Thorsten. "Preventing compulsive shopping among young South-Africans and Germans." Young Consumers 20, no. 1 (April 15, 2019): 29–43. http://dx.doi.org/10.1108/yc-08-2018-0842.
Full textAbstract:
PurposeYoung consumers globally are susceptible to becoming compulsive shoppers. Having negative consequences and considering that compulsive shopping may originate from past family life experiences, this study aims to use human capital life-course and positive-activity theories to suggest a socio-psychological pathway for prevention. It also examined the mediating influence of happiness and money attitude.Design/methodology/approachUniversity students in South Africa (N= 171) and in Germany (N= 202) were surveyed. Structural equation modelling (SEM) was used to test relationships and multi-group analysis (MGA) assessed cross-cultural differences.FindingsEmotional family resources received during childhood positively impacted happiness at young adulthood, which was found to be a positive driver of budget money attitude. Budget money attitude in turn limited compulsive shopping for German young consumers but not for South Africans. Cross-cultural differences are also observed in mediating effects of happiness and budget money attitude.Research limitations/implicationsThis study is based on self-reported data from university students; this might limit the generalisability of findings.Social implicationsA positive relationship between happiness and desirable money attitude was confirmed. This study additionally contributes by showing that for South African and German young consumers, adequate childhood emotional family resources is a happiness’ driver. This thus exposes the multiplier effects of simple acts of showing love and attention to children and how these family emotional resources can progressively limit dysfunctional consumer behaviour in the future.Originality/valueUnlike complex psychotherapeutical and psychopharmacological treatments of compulsive buying that are being suggested, this study borrows from family, consumer and economic–psychological disciplines to suggest simple preventive measures.
27
Zourrig, Haithem, Kamel Hedhli, and Jean Charles Chebat. "A cross-cultural perspective on consumer perceptions of service failures’ severity: a pilot study." International Journal of Quality and Service Sciences 6, no. 4 (November 17, 2014): 238–57. http://dx.doi.org/10.1108/ijqss-03-2014-0021.
Full textAbstract:
Purpose – This paper aims to investigate the cultural variability in assessing the severity of a service failure. Design/methodology/approach – Two separate studies were conducted. The first investigates differences in the perception of service failures across two cultural pools of subjects (allocentrics versus idiocentrics) and within a same country. The second contrasts two levels of comparisons: a cross-cultural values’ level and a cross-country level, to assess differences in the perception service failures’ severity. Findings – Results showed that cultural values differences, when investigated at the individual level (i.e. idiocentrism versus allocentrism) are more significant to understand the influence of culture on the perception of severity, that is, allocentrics perceive more severity in the service failure than idiocentrics. However, a cross-country comparison (i.e. USA versus Puerto Rico) does not show significant differences. Research limitations/implications – Customers may assess, with different sensitivities, the severity of a service failure. These differences are mainly explained by differences in cultural values’ orientations but not differences across countries. Even originating from a same country, customers could perceive with different degrees the seriousness of a same service failure as they may cling to different cultural values. Hence, it is increasingly important to examine the cultural differences at the individual-level rather than a country level. Practical implications – Firms serving international markets as well as multiethnic ones would have advantage to understand cultural differences in the perception of the severity at the individual level rather than at the societal or country level. This is more helpful to direct appropriate service recovery strategies to customers who may have higher sensitivity to the service failure. Originality/value – Little is known about the effect of culture on the severity evaluation, although investigating cross-cultural differences in the assessment of severity is relevant to understand whether offenses are perceived more seriously in one culture than another and then if these offenses will potentially arise confrontational behaviors or not.
28
Kautish, Pradeep, and Ganesh Dash. "Environmentally concerned consumer behavior: evidence from consumers in Rajasthan." Journal of Modelling in Management 12, no. 4 (November 6, 2017): 712–38. http://dx.doi.org/10.1108/jm2-05-2015-0021.
Full textAbstract:
Purpose This study aims to empirically indicate that environment-friendly products may be used as a consumption strategy for improving the environmental well-being of a sizable consumer base and show that there are great possibilities and opportunities available for companies to come up with the right marketing mix for consumers in the rural market. There is a great dearth of empirical research on consumer behavior facets on environment-friendly products for rural market in India. Design/methodology/approach Conclusive cross-sectional descriptive research design has been used to study the environmentally concerned consumer behavior (ECCB) for environment-friendly products with the help of a survey instrument relevant for empirical research. This paper adds to the existing literature by developing one model in the Indian context for the rural market. The research study used exploratory factor analysis and confirmatory factor analysis with structural equation modeling approach to analyze the collected data from consumers. Findings The major finding of the study is that consumers living in rural areas are aware about the environmental movement, but marketers have probably not fully explored the potential for environment-friendly products. The study strongly argues that organizations should leverage on the rural market opportunity in India. It confirms the need to tailor marketing mix for rural markets for determining behavioral dimensions of consumer decision-making. Research limitations/implications This empirical research paper is developed and applied in the Indian context, with special reference to the rural market of the country. Results may change when applied to different rural locations in the same country and/or different countries depending on their demographic variables, psychosocial factors and socioeconomic conditions. The findings of this study need to be viewed within the context of certain limitations of location, social and economic issues. The study provides the initial base for further research on the theme, as there are no such studies available on environment-friendly products. Practical implications This research study is highly useful for the business firms deciding on marketing mix variables for environment-friendly products in rural market scenario in India, and it provides inputs for formulating major policy decisions in marketing. The study provides insights for managers, policymakers and organizations operating in rural markets and working on different facets of environmental protection issues in different forms. Social implications It has been investigated across global markets that human activities have altered the natural ecosystem, so to make natural resources available for the future generation, there is a greater need to achieve more sustainable forms of development. The study provides insights from the rural Indian market for better adoption of environment-friendly products and will motivate marketers to explore the rural market horizon. Originality/value The study has been conducted with consumers who are residents of one small town in India. So far, no study has been conducted, and it is first such attempt to analyze the rural Indian market for environment-friendly products and consumer behavior ever since such products were launched in the country. This study provides an early glimpse into the workings of marketing practitioners who work on consumer strategy formulation and rural marketing decision-making for environment-friendly products.
29
Khalid, Tahreem, Ammar Hdaifeh, Michel Federighi, Enda Cummins, Géraldine Boué, Sandrine Guillou, and Vincent Tesson. "Review of Quantitative Microbial Risk Assessment in Poultry Meat: The Central Position of Consumer Behavior." Foods 9, no. 11 (November 13, 2020): 1661. http://dx.doi.org/10.3390/foods9111661.
Full textAbstract:
Food of animal origin, especially meat products, represent the main vehicle of foodborne pathogens and so are implicated in foodborne outbreaks. Poultry meat is a widely consumed food in various forms, but it is also a reservoir of thermotolerant Campylobacter and Salmonella bacterial species. To assess human health risks associated with pathogenic bacteria in poultry meat, the use of quantitative microbial risk assessment (QMRA) has increased over the years as it is recognized to address complex food safety issues and is recommended by health authorities. The present project reviewed poultry meat QMRA, identified key steps of the farm-to-fork chain with significant impacts on food safety, highlighted current knowledge gaps, and provided risk mitigation advices. A PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses)-based systematic analysis was carried out and enabled the collection of 4056 studies including 43 QMRA kept for analysis after screening. The latter emphasized Campylobacter spp. and Salmonella spp. contaminations during the consumer stage as the main concern. The role of consumer handling on cross-contamination and undercooking events were of major concern. Thus, proper hygiene and safety practices by consumers have been suggested as the main intervention and would need to be followed with regular surveys to assess behavior changes and reduce knowledge gaps.
30
Rappaport, Erika. "Sacred and Useful Pleasures: The Temperance Tea Party and the Creation of a Sober Consumer Culture in Early Industrial Britain." Journal of British Studies 52, no. 4 (October 2013): 990–1016. http://dx.doi.org/10.1017/jbr.2013.121.
Full textAbstract:
AbstractThis essay argues that the strict branch of the temperance movement helped create and spread an idea of a sober consumer culture in early Victorian Britain. It specifically examines the material and gustatory, political, and religious culture of the mass temperance tea parties that emerged in the 1830s and the 1840s. Supported by middle- and working-class followers, evangelicals, and liberals, the strict branch of the temperance movement insisted that the consumption of tea, sugar, and wheat-based baked goods in a heterosocial setting would demonstrate the rewards of a religious and sober life. Mass tea parties disciplined consumers through satisfying the body and encouraging pleasurable cross-class and mixed-gender interactions. Temperance advocates hoped that the behaviors and values inculcated at the tea table would radiate to the home, the factory, and the marketplace. The temperance movement thus contributed to the notion that drinking tea produced well-behaved and energetic workers, as well as rational consumers.
31
Vigolo, Vania, Rezarta Sallaku, and Federico Testa. "Drivers and Barriers to Clean Cooking: A Systematic Literature Review from a Consumer Behavior Perspective." Sustainability 10, no. 11 (November 21, 2018): 4322. http://dx.doi.org/10.3390/su10114322.
Full textAbstract:
A lack of access to clean energy and use of traditional cooking systems have severe negative effects on health, especially among women and children, and on the environment. Despite increasing attention toward this topic, few studies have explored the factors influencing consumers’ adoption of improved cooking stoves (ICS). This systematic literature review (n = 81) aims to identify the main drivers and barriers to clean cooking from a consumer perspective. In addition, it aims to define how consumers perceive ICS with respect to traditional stoves. Thematic analysis revealed seven factors that may act as drivers or barriers to ICS adoption: economic factors; socio-demographics; fuel availability; attitude toward technology; awareness of the risks of traditional cookstoves and the benefits of ICS; location; and social and cultural influences. Perceptions focused on four topics: convenience and uses, aesthetics, health-related impacts, and environmental impacts. This review contributes to understanding of consumer behavior with regards to ICS. The findings suggest that availability and affordability of technology are not enough to enhance ICS adoption. Rather, policy makers and managers should approach customers with a less technical and a more personalized approach that takes due consideration of a local context and its social and cultural dynamics.
32
Weatherill, Lorna. "A Possession of One's Own: Women and Consumer Behavior in England, 1660–1740." Journal of British Studies 25, no. 2 (April 1986): 131–56. http://dx.doi.org/10.1086/385858.
Full textAbstract:
Hall Men are born free, how is it that all Women are born slaves? As they must be if the being subjected to the inconstant, uncertain, unknown, arbitrary Will of Men, be the Perfect Condition of Slavery? [Mary Astell, Reflections upon Marriage (London, 1700), p. 66]The wife ought to be subject to the husband in all things. [Hannah Woolley, The Gentlewoman's Companion or a GUIDE to the Female sex (London, 1675), p. 104]IDid men and women have different cultural and material values in the late seventeenth and early eighteenth centuries? We know very little in detail about the activities of people within their homes and especially about their attitudes to the material goods that they used and that surrounded them. Virginia Woolf's complaint that she had no model to “turn about this way and that” in exploring the role of women in fiction applies equally to women's behavior as consumers, for we still do not know, as she put it, “what, in short, they did from eight in the morning till eight at night.” Did their particular roles within the household result in different material values, just as their biological and economic roles were different? We do know that power was unequally distributed within the household, although we can also demonstrate cooperation and affection between family members. We take it that the household was, in some sense, the woman's domain, but very often we cannot explore what this meant in practice. In short, was being “subjected to the inconstant, uncertain, unknown, arbitrary Will of Men” reflected in women's cultural values and tastes?These are broad questions that are not easily answered, either in theory or by observation, especially as it is not easy to identify the behavior of women as distinct from that of the family and household, but they are questions worth asking to see if there are signs of behavior different enough to warrant the view that there was a subculture in which women had the chance to express themselves and their views of the world separately, especially as the daily routines of their lives were different.
33
YahyaVana, Muhammad. "MEASURING THE INFLUENCE OF CULTURAL DIMENSION ON CONSUMER BEHAVIOR TOWARDS ONLINE AUTOMOBILE PURCHASE IN PAKISTAN." IBT Journal of Business Studies 13, no. 1 (2017): 97–108. http://dx.doi.org/10.46745/ilma.jbs.2017.13.01.08.
Full textAbstract:
Purpose – The main objective of this research was to examine the influence of Hofstede’s Cultural Dimension i.e. Power Distance, Masculinity Uncertainty Avoidance, Individualism and Pragmatism on the consumer behavior for the online automobile pre-purchase in Pakistan, an area which was selected primarily due to its recent boom both in the online and traditional channels. Online pre-purchase was studied through its underlying stages which were identified as Perceptions, Need Recognition and Information Search. Design/methodology/approach – A mixed method approach comprising both Qualitative and Quantitative techniques was adapted in order to execute this research. Initially a focus group comprising four to fiveexecutive students of SZABIST was conducted to investigate into the domain of the research, which followed the administration of a comprehensive questionnaire to four hundred students from different universities in Karachi. The scales for Cultural Dimensions were re used from previous international studies whereas scales for pre- purchase stages were developed and verified via a pilot data from the first fifty participants. Findings – The results indicated that Power Distance (PDI) and Uncertainty Avoidance (UAI) has a significant influence on both Perceptions and Need Recognition for the Online Automobile Purchases in Pakistan suggesting that Pakistani consumers seek lack of special incentives and foresee a considerable risk during these twin pre-purchase stage of Online Automobile Purchase. However, for the stage Information Search of Online Automobiles pre-purchase, besides PDI and UAI the rest of the cultural dimensions i.e. Individualism (IND) and Pragmatism (PRA) which suggests that consumers prefer to gather information from family, peers and coworkers, whereas they are motivated to seek information via most appropriate means often compromising long old traditions or rituals. Tech Saviness also seemed to have a considerable influence in all underlying stages of the pre-purchase, suggesting only those consumers are adaptable to Online Automobiles pre-purchase which are ready to adapt new technology. Practical implications – the findings of the study provides useful managerial implications for online marketers of high involvement goods in general, and in specific to the automobiles segment. It suggests them to make provisions within their services for consumers which are high on Power Distance, Uncertainty Avoidance, Pragmatism and Individualism in order to ensure better adaptability of their services to their consumers, so as to assure their better satisfaction and thus the success of your business.
34
Oğuzhan, Demirhan, Eskiler Ersin, and Altunışık Remzi. "Segmentation by Motivational Factors of Fantasy Football Consumers and Differences Among Segments." Physical Culture and Sport. Studies and Research 79, no. 1 (September 1, 2018): 24–33. http://dx.doi.org/10.2478/pcssr-2018-0017.
Full textAbstract:
Abstract Market segmentation and consumer motivation are among the most important concepts utilized in the prediction and explanation of consumer behavior. Although fantasy sports consumption has shown a remarkable growth in recent years, there has been limited research on the characteristics of participants of this activity, motivational factors influencing participation, and the effects of these factors on consumer behavior and preferences. For this purpose, we aimed to reveal the motives of fantasy football consumers, to comprise motivational market segments, and to show the potential differences between the segments in terms of experience. In the present study, we used non-hierarchical clustering (K-mean analysis) and hierarchical clustering (Ward cluster algorithm) analyses to determine the number of segments. In addition, we analyzed the potential differences between segments using ANOVA and chi-square analyses. As a result, we found that fantasy football consumers were classified into three different segments (loyal gamblers, hedonists, and casual players) with a motivational basis for the different behavioral responses. According to difference analysis, the consumers who are in different segments were found to be statistically different in terms of consumption behavior and experiential characteristics. The theoretical and practical effects of the study results were evaluated for academicians and practitioners.
35
Romeo-Arroyo, E., M. Mora, and L. Vázquez-Araújo. "Consumer behavior in confinement times: Food choice and cooking attitudes in Spain." International Journal of Gastronomy and Food Science 21 (October 2020): 100226. http://dx.doi.org/10.1016/j.ijgfs.2020.100226.
Full text
36
Ushkarev, Aleksandr A. "Art Museum Audience: The Arguments of Consumer Choice." Observatory of Culture 15, no. 4 (October 25, 2018): 444–59. http://dx.doi.org/10.25281/2072-3156-2018-15-4-444-459.
Full textAbstract:
Diversification of artistic supply and growing competition in the market of cultural services lead to the fact that the quality of artistic product (performance, concert, exhibition) is perceived as increasingly relative and loses its former importance as a decisive argument of consumer choice. What guides people in their communication with art? What are the determinants of their consumer behavior and are there any patterns in it? The chance of overcoming communication barriers and establishing a constructive dialogue between cultural institutions and their potential audience depends on whether the answers to these and other questions will be found. The article deals with the cultural aspect of this interaction — the role of motivation and individual preferences in art consumption, their influence on people’s cultural activity. The article is based on the results of a large-scale sociological study of visitors to the State Tretyakov Gallery, conducted by a research group from the State Institute of Art Studies. The museum’s audience was studied not only by the objective parameters traditionally described by art sociologists, but also by a number of difficult-to-measure content features that go far beyond socio-demographic descriptions. The study allows us to get closer to understanding some general patterns of consumer behavior in art, to determine the nature of consumer motivations and individual preferences’ influence on cultural choice. The article proves the existence of a statistically significant connection between these subjective behavioral determinants and the measure of personal cultural capital. The use of methods of mathematical statistics and econometrics expands the traditional potential of sociology of art and provides a qualitatively new level of reliability of results.
37
Haberstroh, Kristina, Ulrich R. Orth, Tatiana Bouzdine-Chameeva, Justin Cohen, Armando Maria Corsi, Roberta Crouch, and Renata De Marchi. "Through the lens of self-construal." International Marketing Review 35, no. 3 (May 14, 2018): 429–57. http://dx.doi.org/10.1108/imr-12-2015-0283.
Full textAbstract:
Purpose Extending research on cultural differences in aesthetic appreciation, the purpose of this paper is to show how a more interdependent self-construal, a cultural and individual difference variable related to one’s social self, impacts the influence of visual harmony on consumer evaluations of marketing artifacts’ attractiveness. Design/methodology/approach Data were obtained via three studies from a total of 1,498 consumers in Australia, Brazil, China, France, Germany, and Italy. Marketing visuals included the design of products, packages, typefaces, and logos. Self-construal was both measured and manipulated. Findings The results indicate that a person’s self-construal moderates the effect of visual harmony on attractiveness. Specifically, the positive effect of visual harmony on attractiveness – through self-congruity – is more pronounced with consumers possessing a more interdependent self-construal, and with products that are more hedonic than utilitarian. Practical implications Given the pivotal role attractiveness has in influencing consumer behavior, understanding what differences, at the individual and cultural levels, impact the harmony-attractiveness relationship helps marketers to better match the visual design of marketing stimuli to target audiences. Originality/value This study is among the first to show how the social-self impacts consumer response to marketing visuals. Further, value stems from adopting a holistic perspective on design, clarifying the process mechanism, and identifying boundary conditions.
38
Вигель, Нарине, and Narine Vigel. "People and challenges of globalization." Servis Plus 10, no. 4 (December 22, 2016): 84–88. http://dx.doi.org/10.12737/23730.
Full textAbstract:
The author analyzes the processes of culture globalization, in which standardization and unification con- trary to the traditional identity. The standardization of culture is prevailing; it is the influence of the media and diffusion of new consumption ways. Mass cultures wider introduce a new form of high cultures, that is, technological or scientific ones, which promote harmonization and standardization. The content of the mate- rial culture is more uniform than in the past, many newest practices are in widespread use on large areas. As a result of the globalization the high cultural concentration and mobility increasingly provoke cross-cultural encounters. In the field of intangible components in the current cultural situation, there is cultural clash of traditionalism and globalization, while in the sphere of material components of the culture the contemporary person is becoming more and more follower of the products of globalization. Food culture as a method of studying social and cultural transformations indicates that nowadays there is cultural diffusion and the Islamization of a global culture. Studies of food consumption show that there is a strong link between religion and consumer choice of food. The motivation and behaviour of each person is different because they are based on cultural characteristics, which is most evident in consumer shopping behavior. In modern consumer culture the symbols often appear in the form of logos and trademarks. Often, they choose for logos the modification of the widely known traditional cultural symbols which are based on recognizable cultural meanings and which, at the same time, design modern world-view, creating modern myths based on traditional. The most popular trademark of modernity is the Apple logo or “Bitten apple.” A modern interpretation of this symbol is based on the fact that traditionalism is strong, but the active person is always out of the local area. As a result the person feels lonely due to the weakening of traditional ties and looks for replace lost forms of identity.
39
Peng-Li, Danni, Raymond C. K. Chan, Derek V. Byrne, and Qian Janice Wang. "The Effects of Ethnically Congruent Music on Eye Movements and Food Choice—A Cross-Cultural Comparison between Danish and Chinese Consumers." Foods 9, no. 8 (August 12, 2020): 1109. http://dx.doi.org/10.3390/foods9081109.
Full textAbstract:
Musical fit refers to the congruence between music and attributes of a food or product in context, which can prime consumer behavior through semantic networks in memory. The vast majority of research on this topic dealing with musical fit in a cultural context has thus far been limited to monocultural groups in field studies, where uncontrolled confounds can potentially influence the study outcome. To overcome these limitations, and in order to explore the effects of ethnically congruent music on visual attention and food choice across cultures, the present study recruited 199 participants from China (n = 98) and Denmark (n = 101) for an in-laboratory food choice paradigm with eye-tracking data collection. For each culture group, the study used a between-subject design with half of the participants listening to only instrumental “Eastern” music and the other half only listening to instrumental “Western” music, while both groups engaged in a food choice task involving “Eastern” and “Western” food. Chi-square tests revealed a clear ethnic congruency effect between music and food choice across culture, whereby Eastern (vs. Western) food was chosen more during the Eastern music condition, and Western (vs. Eastern) food was chosen more in the Western music condition. Furthermore, results from a generalized linear mixed model suggested that Chinese participants fixated more on Western (vs. Eastern) food when Western music was played, whereas Danish participants fixated more on Eastern (vs. Western) food when Eastern music was played. Interestingly, no such priming effects were found when participants listened to music from their own culture, suggesting that music-evoked visual attention may be culturally dependent. Collectively, our findings demonstrate that ambient music can have a significant impact on consumers’ explicit and implicit behaviors, while at the same time highlighting the importance of culture-specific sensory marketing applications in the global food industry.
40
Mahadin, Bushra. "Factors Affecting Customer Switching Behavior towards Hybrid Electrical Vehicles (HEV’s) from a Customer Perspective in Jordan." European Journal of Marketing and Economics 1, no. 3 (November 29, 2018): 53. http://dx.doi.org/10.26417/ejme.v1i3.p53-65.
Full textAbstract:
Purpose-This paper aims to investigate factors that affect customer switching from Internal Combustion Engine Vehicles (ICEV’s) to Hybrid Electrical Vehicles (HEV’s), in Jordan for the period of (2010-2014).Design/methodology/approach-A self-administered survey was hand-delivered to the targeted sample of car users in Jordan. The authors delivered 400 questionnaires to customers, from which 333 were deemed valid for the analysis, corresponding to the percentage of (83.25%) which indicates the validity of the study. Findings- There was no difference in switching behavior between (ICEV’s) and (HEV’s) based on gender in the Jordanian market. Fuel consumption efficiency was the number one variable that supports the switching behavior towards (HEV's), followed by Eco friendliness, lower taxes and technological features. Price and the current trend in the market were the least supporting factors. In addition to that the perception of the battery life of (HEV's), limited choices in the market, lack of information and fear of the relatively new technology were the major hindering factors of choosing an (HEV).Research limitations-Future research needs to investigate other factors that may affect customers’ behavior such as perceived image, trust, and subjective norms. Future research should investigate into the importance of environmental awareness and new technologies, and gender differences in behavior. From an international marketing standpoint, comparative studies between Jordanian and non-Jordanian customers are potential areas of future research for international marketing strategies and cross-cultural consumer behaviour analysis. Practical implications-The paper identifies the determinants of switching behavior. marketers should focus addressing customers concerns in terms of providing enough information and building awareness towards the technology and it's benefits towards the society and the environment.Originality/value-Our study is one of the few in Jordan that investigates the switching behavior towards vehicles technology. Our study is thought to have made a modest contribution to consumer behaviour literature and, specifically, for decision making process. It offers marketers insights into the determinants of switching behavior towards the hybrid vechicle technology and how this contribute to consumers’ decision making process and attitudes to achieve the intended behavioural outcomes
41
Rahman, Osmud, Benjamin C. M. Fung, Zhimin Chen, and Xiang Gao. "A cross-national study of apparel consumer preferences and the role of product-evaluative cues." Asia Pacific Journal of Marketing and Logistics 29, no. 4 (September 11, 2017): 796–812. http://dx.doi.org/10.1108/apjml-09-2016-0175.
Full textAbstract:
Purpose The purpose of this paper is to investigate and identify the salient effects of apparel evaluativ1e cues in order to enrich our understanding of consumer preferences and behaviour in two different socio-cultural contexts – Canada from the west and China of the east. Design/methodology/approach Online and paper questionnaires were used to collect data from Canada and China. Based on the prior research, 14 hypotheses were developed, and SPSS statistical analyses were used for this study. Findings According to the findings, Canadian and Chinese participants used price as an indicator of product quality and/or monetary sacrifice. Overall, the consumers from both countries were more concerned about the garment fit and style than brand name and country of origin. It is imperative for fashion practitioners to prioritise their resources and focus more on product research/design and prototype development. Fit, comfort and fabric were strongly correlated except in the “fit and comfort” of the Canadian sample. In addition, durability, ease of care and wardrobe coordination play a relatively less significant clothing evaluative role than many other product cues. Originality/value There are relatively few research studies have focussed on apparel consumer behaviour, and the salient impact of product-evaluative cues – particularly from a cross-national perspective. This study covers a wide array of important evaluative cues, and provides meaningful insights to both fashion academicians and practitioners. This is one of the few studies provide an in-depth and comprehensive report on the role and effects of apparel product cues.
42
Park, Joohyung, and Sejin Ha. "Understanding Consumer Recycling Behavior: Combining the Theory of Planned Behavior and the Norm Activation Model." Family and Consumer Sciences Research Journal 42, no. 3 (January 23, 2014): 278–91. http://dx.doi.org/10.1111/fcsr.12061.
Full text
43
Khan, Mubbsher Munawar, Humaira Asad, and Irsa Mehboob. "Investigating the consumer behavior for halal endorsed products." Journal of Islamic Marketing 8, no. 4 (November 13, 2017): 625–41. http://dx.doi.org/10.1108/jima-09-2015-0068.
Full textAbstract:
Purpose This study aims to investigate the determinants of consumer behavior for buying halal endorsed products in an emerging Muslim market, Pakistan. The study is based on the conceptual framework of the theory of planned behavior (TPB). Design/methodology/approach It was hypothesized that halal endorsement affects consumer behavior and significantly influences the consumers’ purchase intention. In addition to the main dimensions of TPB model, the study incorporates two other variables to articulate the TPB model specifically for the situation under hand. A sample of 497 respondents was chosen using convenience random sampling and categorized on the basis of age group, academic qualification, income, profession, etc. A cross-sectional study was done using self-administered questionnaires to conduct surveys and results were analyzed using techniques such as Pearson correlation, confirmatory factor analysis and structural equation modeling. Findings The results show that religious commitment, motivation to comply, self-identity and perceived behavioral control have a positive and significant effect on the intention to purchase halal endorsed products. The empirical evidence indicates that the individuals who consider themselves as distinct Muslims, i.e. perceive that they have a well-defined self-identity, a higher level of behavioral control, religious commitment and a strong motivation to comply with the Shariah teachings about halal buying, end up buying halal-endorsed products. Research limitations/implications This paper has certain limitations such as using the convenience sampling and focusing mostly on young and Muslim buyers. Future studies may overcome such shortcomings by specifically targeting more mature and elderly buyers and buyers with diverse ethnicity and religions who may have greater level of control on making purchase decision regarding religiously endorsed products. Originality/value This pioneering study was one of its first types being conducted in Pakistan. It highlighted important aspects for marketers about an emerging Muslim market that certain segments of consumers who show a distinct self-identity, have a greater urge to comply with Shariah teachings and maintain a greater control over decision-making end up buying halal goods.
44
McKinney, Letecia N. "Internet Shopping Orientation Segments: An Exploration of Differences in Consumer Behavior." Family and Consumer Sciences Research Journal 32, no. 4 (June 1, 2004): 408–33. http://dx.doi.org/10.1177/1077727x04263833.
Full text
45
Sun, Gong, Steven D’Alessandro, Lester W. Johnson, and Hume Winzar. "Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research." International Marketing Review 31, no. 4 (June 30, 2014): 338–62. http://dx.doi.org/10.1108/imr-03-2012-0055.
Full textAbstract:
Purpose – The purpose of this paper is to highlight the problems in the measurement of culture in consumer studies and offers suggestions for remedies. Design/methodology/approach – Drawing on literature from related fields, the paper discusses some general issues in the measurement of culture and draws consumer researchers’ attention to the flaws in the common cultural measures in consumer research. Implications for future research are also provided. Findings – The paper highlights two main shortcomings of commonly used culture instruments which are seldom taken into account by consumer researchers. Specifically, the commonly used culture dimensions in consumer studies do not have clear conceptual boundaries. Moreover, important differences between the different approaches to culture measuring (self- vs group-referenced and values vs practices) are always overlooked. The paper suggests that consumer research needs more focussed and refined measures and discusses which approach is better in which context. Originality/value – This paper explores the issues of conceptual ambiguity and approach inconsistency in order to draw consumer researchers’ attention to the flaws in common measures of culture. Only when one measures what one expects to measure will the relationship that one observe between these cultural dimensions and consumer behavior be valid.
46
Supit, Alva, Prycilia Mamuaja, and Aditya Pissu. "Alcohol consumption among college students in Minahasa, Indonesia: a cross-sectional study towards the formulation of intervention strategies." International Journal Of Community Medicine And Public Health 4, no. 12 (November 23, 2017): 4630. http://dx.doi.org/10.18203/2394-6040.ijcmph20175342.
Full textAbstract:
Background: College students are within the high-risk group to experience the full spectrum of alcohol-related psychopathologies, ranging from initial contact with alcohol to the severe problematic drinking. The prevalence, degree of severity, reasons of drinking, among other variables, however, have been inconsistent across studies. Therefore, it is crucial to replicate such studies in different socio-cultural settings to synthesize a broader understanding about alcohol-consuming behavior and formulating intervention strategies. This research aims to describe the pattern of alcohol drinking behavior among college students in Minahasa, Indonesia, and to analyze its correlation with academic performance. Methods: We conducted a questionnaire-based cross-sectional study to investigate the alcohol-consumption pattern and examined its association with the students' academic performance obtained from the campus database. A total-sampling technique was applied to draw the samples. Chi-square and Kendall's tau analyses were employed accordingly to measure the relationship significance. Results: From 417 samples (338 samples were females), 70.98% of them reported never had consumed alcohol of any amount. Male sex and local ethnicity are positively associated with consuming behavior. We found an association between alcohol consumption status with cumulative GPA but not with current GPA. Although alcohol consumers considered GPA as less important, the self-insight about their academic performance is intact. The consumed beverages were mostly beers, followed by traditional liquor and winepalms. Most of them consumed alcohol to "warm-up the body"—a common practice in this area, followed by social reasons. Only small number of them identified themselves as being addicted. Majority of the consumers realized the importance to reduce or quit consuming alcohol. The implications of these findings are then discussed. Conclusions: This study showed that most of the students have never consumed alcohol. However, among the consumers, male sex and local ethnicity are more prone to become alcohol users. The academic performance is also affected, and since most of the consumers consider to reduce their drinking behavior, professional interventions are necessary to facilitate recovery attempts.
47
Rahman, Muhammad Sabbir, and Mahafuz Mannan. "Consumer online purchase behavior of local fashion clothing brands." Journal of Fashion Marketing and Management: An International Journal 22, no. 3 (July 9, 2018): 404–19. http://dx.doi.org/10.1108/jfmm-11-2017-0118.
Full textAbstract:
Purpose The purpose of this paper is to investigate the influence of information adoption, e-WOM, online brand experience and online brand familiarity on consumer online purchase behavior of local fashion clothing brands. The study also examines the influence of central and peripheral route on the consumer information adoption process. Design/methodology/approach The research design was cross-sectional. A total of 300 respondents from Bangladesh participated in the self-administered survey who have experienced of purchasing local fashion clothing brand online. Only 273 questionnaires were used in final data analysis after discarding incomplete questionnaires. The study applied PLS-SEM to test the proposed model. Findings Central and peripheral route were found to have positive influences on the consumer information adoption process in the context of online purchasing of local fashion clothing brands. Consumer information adoption was found to influence consumer online purchase behavior positively. The information adoption-consumer purchase behavior relationship was found to be partially mediated by e-WOM. Online brand experience was found to influence consumer online purchase behavior positively. The online brand experience-consumer purchase behavior relationship was found to be partially mediated by online brand familiarity. Originality/value So far, no studies have investigated how information adoption, e-WOM, online brand experience and online brand familiarity influence consumer purchase behavior of local fashion clothing brand, in a virtual environment under the perspective of a developing country like Bangladesh. This study is also a pioneer in exploring which dimensions have more leverage on central and peripheral route in information adoption in the context of local fashion clothing brand of Bangladesh.
48
Wieland, Thomas. "Spatial Shopping Behavior in a Multi-Channel Environment: A Discrete Choice Model Approach." REGION 8, no. 2 (August 4, 2021): 1–27. http://dx.doi.org/10.18335/region.v8i2.361.
Full textAbstract:
Spatial impacts of online shopping are discussed frequently in retail geography. Here, online shopping is mostly regarded as a central driver of competition for physical retailing and its locations, such as town centers or malls. Due to its high popularity, cross-channel shopping is sometimes considered to be a support for physical retailing. However, traditional retail location theory does not consider shopping channels other than in-store shopping. Furthermore, although online shopping is far too important to be neglected in examining consumer spatial shopping behavior, there is an obvious lack in the previous literature towards incorporating multi- and cross-channel shopping into store choice models. The present study aims to identify the main drivers of store choice on the basis that both in-store and online shopping alternatives are available, as well as the opportunity for cross-channel shopping. Taking into account previous literature on both physical store choice and multi-channel shopping, hypotheses on the impact of different shopping transaction costs (such as travel time, delivery charges, or uncertainty with respect to the stores' assortment) were derived. Based on a representative consumer survey, real past shopping decisions in three retail sectors (groceries, consumer electronics [CE], and furniture) were collected. The econometric analysis of empirical store choices was performed using a nested logit model which includes both physical and online stores. The results confirm several assumptions of classical retail location theory as well as previous findings from single-firm studies and stated choice experiments on multi-channel shopping behavior. Travel time to physical stores reduces consumer utility and store choice probability, respectively. Consumer sensitivity towards travel time decreases with decreasing purchase frequency of the desired goods. Delivery charges also decrease the likelihood of choosing a store. The impact of cross-channel integration on store choice (assuming the reduction of consumer transaction costs) is considerably lower than expected and differs between retail sectors. While furniture retailers profit from enabling cross-channel shopping, there is no such competitive advantage found for grocery and CE retailers. The positive effect of assortment on condition of diminishing marginal utility is confirmed for grocery stores and CE stores, but not for furniture stores. From a theoretical perspective, this study shows that multi- and cross-channel shopping behavior does not contradict the main thoughts of classical retail location theory. From a practical perspective, the study is a contribution as store choice models play a significant role in both business location planning and governmental land use planning.
49
Pradhan, Sudeepta. "Role of CSR in the consumer decision making process – The case of India." Social Responsibility Journal 14, no. 1 (March 5, 2018): 138–58. http://dx.doi.org/10.1108/srj-06-2016-0109.
Full textAbstract:
Purpose The purpose of this study is to capture the decision-making process of one of the major stakeholders, i.e. consumers, while purchasing from socially responsible firms. Design/methodology/approach This study uses an exploratory approach to have an understanding of consumers’ evaluation of their perceptions of a company’s CSR during the purchasing process. A total of 60 respondents were interviewed, and their responses were transcribed. These messages were then analysed using content analysis. Findings The evaluation of CSR initiatives is an intricate, logical and structured process where consumers consider factors that are valued by them. The findings support the concept of legitimacy theory, as most respondents believed it was the duty of a firm to give back to the society. Research limitations/implications This study suffers from an inherent limitation faced by qualitative studies, namely, the results cannot be generalized. Hence, quantitative methods can be designed in future research in the field. A cross-cultural study would also provide deeper insights and interesting avenues in future investigation to identify different factors. Practical implications Managers have the option of ignoring consumers’ approach towards CSR, and/or focus on CSR positioning and use it in their marketing communications. The Companies Bill, 2013, mandated Indian firms to spend and report their CSR expenditures. Hence, they should use it strategically and advertise their CSR initiatives effectively to influence a large number of consumers. It is also essential for managers to make CSR information easily available and clarify the connection of the company to CSR initiatives. They should also identify the proper channels that would get desired results. Social implications The study investigates the intricate process that explicates the reasons why CSR affects the consumer decision-making process. The research provides a better understanding into intention-behavior gap, investigates the reasons for such discrepancy and identifies a large number of factors. Originality/value The study intends to contribute to the field of marketing by capturing stakeholder (consumer) engagement (by exploring consumers’ beliefs of CSR, their perceptions and the role of such perceptions) in decision-making. It also intends to add to the existing studies in legitimacy theory.
50
Ponchio, Mateus Canniatti, Francisco Aranha, and Sarah Todd. "Exploring the materialism construct in the context of low-income consumers in the city of Sao Paulo." Revista Ibero-Americana de Estratégia 6, no. 1 (September 1, 2008): 13–22. http://dx.doi.org/10.5585/ijsm.v6i1.1219.
Full textAbstract:
In Brazil, the study of materialism as deined by Belk (1985) or by Richins and Dawson (1992) has been neglected, despite its centrality in the consumer behavior literature. In this paper,two of the main materialism scales available are observed to measure this construct and to test their applicability in the context of low-income consumers in the city of São Paulo. Comparisons based on pilot samples showed that the Richins’ materialism scale (2004) is better adapted to the target population of this study than Belk’s scale (1985). Tests of the relationship between materialism and socio-demographic variables, based on a household probabilistic sample of 450 low-income consumers that live in poor neighborhoodsin the city of São Paulo, reveal coherent results with those of past studies, despite the difference in socio-demographic, economic and cultural environments. In conclusion, it is suggested that the investigation of materialism is conducted in other Brazilian social segments. Moreover, inter-cultural studies are recommended.