Dissertations / Theses on the topic 'Consumer behavior – Cross-cultural studies'
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Tsoi, Ho Keung. "The cross-cultural study of users' behavior in social network sites." HKBU Institutional Repository, 2012. https://repository.hkbu.edu.hk/etd_ra/1441.
Full textJanse, van Noordwyk H. S. "Perceived importance of retail store image attributes to the female large-size apparel consumer in a multicultural society." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52988.
Full textENGLISH ABSTRACT: An opportunity currently exists for retailers to develop store image strategies to target the female large-size apparel consumer market within the multicultural South African consumer society. This exploratory study set out to generate and describe retail store image attributes perceived as important to the female large-size apparel consumer within the South African context, as well as identifying differences and similarities in the perception of these attributes based on race and age group. The study also aimed to determine if the existing store image attribute groupings by Lindquist (1974-1975:31) is applicable when studying the female largesize apparel consumer. Focus groups were used as method of data collection in this study. The sample population (n=37) consisted of account holders who purchased apparel from a specific large-size apparel retail store during a specific time period. Three race groups, namely Africans, Coloureds, and Whites, as well as three age groups i.e. 20-29, 30-39, and 40-54 year age groups were included. Each focus group was homogenous in race and age composition. A facilitator conducted group discussions by following a focus group schedule. The first part of the discussion generated retail store image attributes deemed important by the focus group participants, followed by the rating of the perceived importance of these attributes using the Schutte Visual Scale. The second part of the discussion generated participants' description of Lindquist's nine identified store image attribute groupings, followed by the rating of the perceived importance of each of these attribute groupings using the Schutte Visual Scale. Transcriptions of all the focus group discussions were made. For the first part of the study the transcriptions were compiled into composite lists and refined based on Lindquist's nine attribute groupings. The aggregate ratings for each specific attribute and attribute grouping were calculated. For the second part of the study's results, the descriptions of each of Lindquist's nine attribute groupings was compiled into a single list of descriptive attributes. The aggregate ratings for each of these attributes groupings were calculated. Respondents perceived Merchandise and Clientele the most important attribute groupings in the analysis of all race and age groups, followed by Service, Post-transaction satisfaction, Promotion and Store atmosphere. Institutional factors and Physical facilities were perceived as the least important attribute groupings. No attributes relating to Convenience were generated. In the analysis of race and age groups, Merchandise and Service, followed by Store atmosphere, were perceived as the most important attribute groupings by most of the focus groups. The specific attributes generated by the different groups showed similarities, whereas the rating and definition of these attributes differed. Lindquist's descriptions of the nine attribute groupings were compared to the descriptions of the respondents. Similarities and differences were identified. Recommendations were made to refine and adapt Lindquist's attribute groupings and descriptions to develop a store image research framework that could be more applicable to the female large-size apparel consumer. This exploratory study provides some insight into the perceived importance of retail store image attributes by the female large-size apparel consumer, given the context of a multi-cultural South African society. Recommendations for future research were made and the implications for retailers were outlined.
AFRIKAANSE OPSOMMING: Daar bestaan tans 'n geleentheid vir kleinhandelaars om 'n winkelbeeld strategie te ontwikkel wat gemik is op die vroulike groter figuur kledingverbruiker binne die multikulturele Suid- Afrikaanse verbruikersamelewing. Hierdie verkennende studie poog om kleinhandel winkelbeeldeienskappe wat deur die vroulike groter figuur kledingverbruiker binne die Suid- Afrikaanse konteks as belangrik beskou word, te genereer en te beskryf, sowel as om die verskille en ooreenkomste in persepsies van die belangrikheid van hierdie eienskappe tussen ras en ouderdomsgroep te identifiseer. Die studie het ook ten doeI om te bepaal of die bestaande winkelbeeldeienskap groeperinge, soos deur Lindquist (1974-1975:31) voorgestel, toepaslik is wanneer die vroulike groter figuur kledingverbruiker bestudeer word. Fokusgroepe is as metode van data-insameling gebruik. Die steekproef (n=37) was rekeninghouers wat aankope gedoen het by 'n bepaalde groter figuur kledingkleinhandelaar binne 'n spesifieke tydsperiode (n=37). Drie rassegroepe naamlik Swartes, Kleurlinge, en Blankes, sowel as drie ouderdomsgroepe te wete 20-29, 30-39, en 40-54-jariges is ingesluit. Elke fokusgroep was homogeen in ras- en ouderdomsamestelling. 'n Fasiliteerder het die fokusgroepbesprekings gevoer deur 'n fokusgroepskedule te volg. Die eerste deel van die bespreking het kleinhandel winkelbeeldeienskappe, wat deur die fokusgroepdeelnemers as belangrik beskou is, gegenereer. Dit is gevolg deur die meting van die respondente se persepsie van die belangrikheid van hierdie eienskappe met behulp van die Schutte Visuele Skaal. Die tweede deel van die bespreking het beskrywings van Lindquist se nege winkelbeeldeienskap groeperinge gegenereer en is gevolg deur die meting van respondente se persepsie van die belangrikheid van hierdie eienskap groeperinge met behulp van die Schutte Visuele Skaal. Transkripsies is van al die fokusgroepbesprekings gemaak. Vir die eerste deel van die studie is die transkripsies in lyste van spesifieke eienskappe saamgestel en georden volgens Lindquist se nege eienskap groeperinge. Die gemiddelde waarde vir elke spesifieke eienskap sowel as vir die eienskap groepering is bereken. Vir die tweede deel van die studie is beskrywings van elk van Lindquist se nege eienskap groepering saamgestel in 'n enkele lys van beskrywende eienskappe. Die gemiddelde waarde vir elk van hierdie eienskap groeperinge is bereken. Respondente beskou Goedere (Merchandise) en Kliëntebasis (Clientele) as die belangrikste eienskap groeperinge in 'n analise van alle ras- en ouderdomsgroepe, gevolg deur Diens (Service), Na-verkoop tevredenheid (Post-transaction satisfaction), Promosie (Promotion) en Winkelatmosfeer (Store atmosphere). Institusionele faktore (Institutional factors) en Fisiese fasiliteite (Physical facilities) is die minste belangrik. Geen eienskappe wat met Gerief (Convenience) verband hou, is gegenereer nie. In die analise van ras- en ouderdomsgroepe is Goedere en Diens, gevolg deur Winkelatmosfeer, as die belangrikste eienskap groeperinge beskou deur meeste van die fokusgroepe. Die spesifieke eienskappe wat deur die verskillende groepe gegenereer is, dui op ooreenkomste, terwyl die gemiddelde waarde en fokus van die eienskappe verskil. Lindquist se beskrywings van die nege eienskap groeperinge is vergelyk met die beskrywings van die respondente. Ooreenkomste en verskille is geïdentifiseer. Voorstelle is gemaak om Lindquist se eienskap groeperinge en beskrywings te verfyn en aan te pas ten einde 'n winkelbeeld navorsingsraamwerk te ontwikkel wat meer toepaslik is op die vroulike groter figuur kledingverbruiker. Hierdie verkennende studie bied insig in die vroulike groter figuur kledingverbruiker se persepsies van die belangrikheid van kleinhandel winkelbeeldeienskappe, gegewe die konteks van 'n multkulturele Suid-Afrikaanse samelewing. Aanbevelings vir verdere navorsing word gemaak en die implikasies vir kleinhandelaars is uitgewys.
Du, Preez R. Ronel). "Female apparel shopping behaviour within a multi-cultural consumer society : variables, market segments, profiles and implications." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52271.
Full textENGLISH ABSTRACT: Female apparel shopping behaviour in a multi-cultural consumer society is a complex phenomenon. This study set out to identify the variables that influence female apparel shopping behaviour in a multi-cultural consumer society and to determine whether distinct clusters of female apparel shoppers could be identified. Three theoretical models from the two study disciplines, Consumer Behaviour and Clothing and Textiles, were investigated, i.e. the Sproles Model of Fashion Adoption, the Engel-Blackwell-Miniard Model of Consumer Decision-Process Behaviour and De Klerk's Clothing Consumer Decision-making Model. These models were synthesised and developed further into a new conceptual theoretical model of variables influencing female apparel shopping behaviour in a multi-cultural consumer society. The Macro conceptual theoretical model presented the variables under market dominated variables, market and consumer interaction variables and consumer dominated variables. The scope of the study was delimited by the choice of two primary variables under each classification, for further investigation. The variables investigated were: the place of distribution, the apparel product, shopping orientation, patronage behaviour, socio-cultural influences (family, lifestyle and culture) and demographics. An overview of the South African apparel industry was provided and future trends in retailing were highlighted. Literature on shopping orientation as a variable was extensively studied, resulting in a proposed new classification system. Lifestyle and cultural consciousness, i.e. the individualist and collectivist orientation, and the impact thereof on female apparel shopping behaviour were investigated. Data for this exploratory study were generated by means of a store-intercept research method. A questionnaire was developed and trained fieldworkers undertook in-store interviews with approximately eight hundred female apparel shoppers representative of three population groups, African/black, coloured and white. The data analysis yielded acceptable questionnaire reliability and multivariate statistics showed shopping orientation and lifestyle to be multi-dimensional constructs with three components each. The three shopping orientation components were labelled shopping selfconfidence and enjoyment; credit-prone, brand-conscious and fashion innovator and local store patronage. A Yuppie lifestyle, apparel-orientated lifestyle and a traditional lifestyle were the three labels ascribed to the lifestyle components. Three clusters of female apparel shoppers were formed by means of cluster analysis, according to the three components of lifestyle and shopping orientation respectively, the two cultural consciousness scales and eleven patronage behaviour items. A demographic profile of each cluster completed the typology of the three female apparel shopper groups. Group one was the largest (49%) and was labelled Actualisers. Group two (28%) was labelled Strugglers and group three (22%) Aspirationals. The female apparel shopper could therefore be successfully segmented into distinct market segments with statistically significant differences in profiles. The profiles showed similarities to international and South African typology research. The results are presented in a conceptual model. The following main implications for manufacturers, marketers, retailers, researchers, educators and students can be stated: .:. Knowledge regarding consumers will be of paramount importance for survival in the competitive and more globally orientated 21st century . •:. The female apparel market is not homogeneous. Different groups of consumers require different types of products and will evaluate them differently. Modern technology such as CAD, EDI, QR and CIM should be implemented to assist stakeholders in this regard. Fashion changes rapidly and if the window of opportunity is not seized, it is lost . •:. Different advertising and marketing strategies are necessary to reach the various female apparel shopper groups. Special attention should be given to advertising approaches and media vehicles that will gain the attention of the various groups . •:. Electronic retailing and marketing will form a large part of future retailing and marketing activities. Stakeholders should be geared towards seizing these opportunities for growth. .:. Researchers, educators and students will benefit from the application of the Conceptual Theoretical Model - a Macro perspective. It could provide a conceptual framework for curriculum development, be used as an evaluation tool and assist in the understanding of the complexities of variables impacting on female apparel shopping behaviour in a multi-cultural consumer society. Recommendations for future research were made in order to encourage researchers to research the complex nature of female apparel shopping behaviour in a multi-cultural consumer society scientifically.
AFRIKAANSE OPSOMMING: Vroueklere aankoopgedrag in 'n multi-kulturele verbruikersgemeenskap is 'n komplekse fenomeen. Hierdie studie poog om die veranderlikes wat vroueklere aankoopgedrag in 'n multi-kulturele verbruikersgemeenskap beïnvloed, te identifiseer en om te bepaal of onderskeibare groepe vroulike verbruikers geïdentifiseer kan word. Drie teoretiese modelle vanuit die twee dissiplines, naamlik Verbruikersgedrag en Kleding en Tekstiele, is ondersoek, naamlik: die Sproles Model van Modeaanvaarding (Sproles Model of Fashion Adoption), die Engel-Blackwell-Miniard model van Verbruikersbesluitnemingsproses-gedrag (Engel-Blackwell-Miniard Model of Consumer Decision-Process Behaviour) asook De Klerk se Kledingverbruikerbesluitnemingsmodel. (De Klerk's Clothing Consumer Decision-making Model). Hierdie modelle is gesintetiseer en verder ontwikkel tot 'n nuwe konseptueie teoretiese model van veranderlikes wat vroueklere-aankoopgedrag in 'n multi-kulturele verbruikersgemeenskap beïnvloed. Die Makro konseptueie teoretiese model orden veranderlikes onder mark-gedomineerde veranderlikes, mark- en verbruiker-interaksie-veranderlikes en verbruiker-gedomineerde veranderlikes. Die omvang van die studie is begrens deur die keuse van twee primêre veranderlikes onder elke groepering vir verdere studie. Die bestudeerde veranderlikes sluit die volgende in: plek van distribusie, die klereproduk, aankooporiëntasie, winkelvoorkeurgedrag, sosio-kulturele invloede (familie, lewenstyl en kultuur) asook demografie. 'n Oorsig van die Suid-Afrikaanse kledingindustrie word gegee en toekomstige tendense in die kleinhandel word uitgelig. Literatuur rakende aankooporiëntasie as veranderlike is breedvoerig bestudeer en resulteer in 'n nuwe klassifikasie stelsel. Lewenstyl en kulturele bewustheid, nl. die individualistiese versus kollektivistiese oriëntasie, en die impak daarvan op vroue se klere-aankoopgedrag is ondersoek. Data vir hierdie verkennende navorsing is verkry deur respondente in winkels te nader (store-intercept research method). Vir hierdie eksploratiewe studie is 'n vraelys ontwikkel en opgeleide veldwerkers het onderhoude (binne winkels) met ongeveer aghonderd vroue klereverbruikers, verteenwoordigend van drie populasie groepe, nl. Swart, Kleurling en Blank gevoer. Die data ontleding dui op aanvaarbare vraelys betroubaarheid. Die meervoudige veranderlike statistiek resultate toon aan dat aankooporiëntasie en lewenstyl multi-dimensionele konstrukte is, met onderskeidelik drie komponente elk. Die drie aankooporiëntasie komponente is benoem as aankoop selfvertroue en genot (shopping self-confidence and enjoyment); krediet geneigdheid, handelsmerk bewustheid sowel as mode innoveerder (credit prone, brand conscious and fashion innovator) en plaaslike winkelvoorkeur (local store patronage). Die Yuppie lewenstyl (Yuppie lifestyle); klere georienteerde lewenstyl (apparel orientated lifestyle) en tradisionele lewenstyl (traditional lifestyle) was die drie name wat aan die lewenstyle komponente toegeskryf is. Drie groepe vroulike klere aankopers is gevorm met behulp van trosanalise. Die trosanalise is gedoen op grond van die drie komponente van lewenstyl en aankooporiëntasie onderskeidelik, die twee kulturele bewustheid skale en die elf winkelvoorkeur gedrag items. Die tipering van die drie groepe is aangevul deur 'n demografiese profiel. Groep een was die grootste (49%) en is genoem Aktualiseerders (Actualisers). Groep twee (28%) is genoem Sukkelaars (StruggIers) en groep drie (22%) Aspireerders (Aspirationals). Die vroulike klere aankoper kon derhalwe suksesvol gesegmenteer word in duidelik onderskeibare segmente met statisties beduidende verskille in die profiele. Die profiele toon ooreenkomste met internasionale en Suid-Afrikaanse tipologie navorsing. konseptueie model. Die resultate word aangetoon in 'n Die volgende hoof implikasies vir vervaardigers, bemarkers, kleinhandelaars, navorsers, opvoedkundiges en studente kan gestel word: .:. Kennis rakende verbruikers sal krities wees vir oorlewing in die kompeterende en globaal georiënteerde 21ste eeu. •:. Die vroue klere mark is nie homogeen nie. Verskillende groepe verbruikers vereis verskillende tipes produkte en sal dit derhalwe verskillende evalueer. Moderne tegnologie soos rekenaar gesteunde ontwerp, elektroniese data interaksie, vinnige respons en rekenaar geintegreerde vervaardiging moet geïmplimenteer word ten einde alle belanghebbendes te ondersteun in hierdie verband. Mode verander vinnig en indien geleenthede nie aangegryp word nie, is dit verlore . •:. Verskillende bemarking en reklame strategieë is nodig ten einde die verskillende groepe vroue klere verbruikers te bereik. Spesifieke aandag moet geskenk word aan die advertensie aanslag en media voertuie wat die aandag van die onderskeie groepe sal trek . •:. Elektroniese kleinhandel en bemarking sal 'n groot komponent van die toekomstige kleinhandel en bemarkingsaktiwiteite beslaan. Belanghebbendes moet ingestel wees om hierdie geleenthede vir groei aan te gryp . •:. Navorsers, opvoeders en studente sal voordeel trek uit die toepassing van die Konseptueie Teoretiese Model - 'n Makro Perspektief. Hierdie model kan dien as 'n konseptueie raamwerk waarbinne kurrikulering kan plaasvind, asook aangewend word as evaluasie instrument. Die model kan ook hulp verleen ten einde die komplekse aard van die veranderlikes wat vroue klere aankoopgedrag beïnvloed in 'n multi-kulturele verbruikergemeenskap, te verstaan. Aanbevelings vir verdere navorsing word gemaak ten einde toekomstige navorsers aan te moedig om op 'n wetenskaplik verantwoordbare wyse die komplekse aard van vroueklere-aankoopgedrag binne 'n multi-kulturele verbruikersgemeenskap, na te vors.
Boonme, Kittipong. "The Impact of Culture on the Decision Making Process in Restaurants." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804878/.
Full textMatviyenko, Olena. "The role of culture in the translation of advertisements: a comparative investigation of selected texts with German as source language and South African English as target language." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1187.
Full textFong, John. "Electronic word-of-mouth and country-of-origin effects a cross-cultural analysis of discussion boards /." Phd thesis, Australia : Macquarie University, 2008. http://hdl.handle.net/1959.14/28611.
Full textThesis (PhD) -- Macquarie University, Macquarie Graduate School of Management, 2008.
Bibliography: leaves 124-133.
Introduction - Literature review -- Online word-of-mouth: a comparison of American and Chinese discussion boards -- Electronic word-of-mouth: a comparison of stated and revealed behaviour on electronic discussion boards -- A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects -- Conclusion.
The growth of electronic discussion boards has enabled consumers from different cultures to communicate with people of similar interests. Through this online channel, marketing concepts such as word-of-mouth (WOM) and country-of-origin (CoO) effects have the potential to become more important because of the potentially large number of participants involved. The US and China, being the largest and second-largest online population in the world respectively, are ideal countries to investigate the frequency and extent of these marketing concepts. --The thesis consists of three separate but inter-related papers which have been published in journals or have been accepted for publication. Each paper builds on the one before and analyses different aspects of online consumer behaviour such as information-giving, information-seeking and the CoO statements made by participants of discussion boards. By examining and comparing the frequency and content of discussion postings on discussion boards within US and China based websites, the thesis makes a comparison of the information-giving and information-seeking behaviour of the discussants and also looks at the extent and the content of CoO statements made. Online observation of discussion postings from six different discussion boards (three each from the US and China) was conducted over two 90-day period in 2004 and 2005 and a total of 5,993 discussion postings were downloaded for analysis. In addition, an online survey of 214 participants was conducted to compare the stated and actual (or "revealed") behaviour of discussants on the US and China based discussion boards. -- Overall, the findings indicate consistent differences over a 12-month period in the bahaviour of the US and Chinese discussants. The US discussants were found to provide more information than their Chinese counterparts while the Chinese discussants exhibited more information-seeking bahaviour on the discussion boards. The findings also indicate that the Chinese discussants demonstrated more negative CoO statements and these statements were observed to be related to Japan and/or brands that originated from Japan. The findings suggest that such negative CoO statements can increase rapidly online and it appears that the negative sentiments by the Chinese were apparently unrelated to product quality; instead they appear to have been predominantly associated with war related animosity. -- These findings have important implications for marketers selling to the Chinese as discussion boards appear to be more important as a source of information for the Chinese than the Americans. Also, given that the Chinese discussants demonstrated a high level of negative CoO statements relating to products from Japan, marketers selling Japanese products to the Chinese must understand the underlying issues related to these negativeCoO statements and take steps to prevent non-purchase of Japanese products.
Mode of access: World Wide Web.
vii, 133 leaves ill
Dai, Bo. "Saving Face: A Cross-Cultural Investigation of Retail Patronage in Consumers' Skincare Purchase Decisions." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804894/.
Full textChu, Ka Man Carman. "A content analysis of print advertising from the United States and Hong Kong." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3248.
Full textGannon, Trina C. "An Investigation into Cultural Influences on Consumer Behavior with regards to Propaganda Textiles during World War II." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1339446353.
Full textTapson, Megan Jacqueline. "Demographical diversity influence on online shopping orientation and propensity to buy online." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002784.
Full textMokhlis, Safiek. "The influence of religion on retail patronage behaviour in Malaysia." Thesis, University of Stirling, 2006. http://hdl.handle.net/1893/87.
Full textOkomo, Olui Candice. "Les fondements culturels de la personnalité de la marque." Thesis, Orléans, 2017. http://www.theses.fr/2017ORLE0508.
Full textThe attribution of human personality traits to brands is well-known by both marketing practitioners and researchers. This phenomenon serves to strengthen brand equity and customer-brand relationships. Thus, the development of a clear, distinctive, desirable and durable personality for their brands has become a major issue for managers.A number of studies have shown that the same brand may be perceived differently across cultures despite identical positioning. Unfortunately, researchers have paid scant attention to the sources of those perception differences. Yet, this issue is very important as companies are engaging in a greater internationalization and globalization of their brands, which implies that the core of brand associations has to transcend geographical and cultural borders.A large number of studies in the area of personality psychology admits that human personality is largely shaped by culture. Although the usefulness of national culture in branding management is widely accepted, it appears that the role of culture in brand personality formation has not been very much investigated. Therefore, our research addresses the following questions: why do brand personality perceptions differ across countries? Is it possible to explain cross-country differences in perceptions of brand personality using cultural differences?A survey of 750 consumers was carried out in three different cultural settings (France, Gabon and Senegal). The research uses Aaker’s brand personality and Schwartz’s cultural dimensions to examine the influences of culture on brand personality.The results validate the hypothesis that differences in perceptions of brand personality can be explained by cultural differences. Moreover, the study provides evidence that some cultural traits weigh more in the formation of some brand personality dimensions than others do
Beiswenger, Lisa Marie. "Entertainment, Provisioning, and Shopping Habits at North Market, Columbus, Ohio." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337371101.
Full textYang, Yi-Chen. "A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2630.
Full textYe, Lei Pelton Lou E. "The impact of gender effects on consumers' perceptions of brand equity a cross-cultural investigation /." [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-9007.
Full textEl, Said Ghada Refaat. "Cultural effect on electronic consumer behaviour." Thesis, Brunel University, 2006. http://bura.brunel.ac.uk/handle/2438/412.
Full textLiu, Wen-Ling. "Cross-cultural analysis of the effect of advertising on consumer responses." Thesis, De Montfort University, 2002. http://hdl.handle.net/2086/4119.
Full textAllison, Gareth M. "A cross-cultural study of motivation for consuming luxuries." Diss., Lincoln University, 2008. http://hdl.handle.net/10182/1236.
Full textLee, Myoungwha Choi. "Cross-cultural investigation of the relationship between personal values and hotel selection criteria." Diss., Virginia Tech, 1993. http://hdl.handle.net/10919/40032.
Full textPh. D.
Yoon, Miri. "An experimental study of consumer's attitudes toward the Web cross-cultural analysis of cultural values and online consumer behavior /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4953.
Full textThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on November 9, 2007) Includes bibliographical references.
Ye, Lei. "The impact of gender effects on consumers' perceptions of brand equity: A cross-cultural investigation." Thesis, University of North Texas, 2008. https://digital.library.unt.edu/ark:/67531/metadc9007/.
Full textLee, Randall C. "Integration of analytical and consumer sensory data in cross-cultural studies for the prediction of consumer acceptance /." free to MU campus, to others for purchase, 1999. http://wwwlib.umi.com/cr/mo/fullcit?p9953875.
Full textFeng, Li. "Same Kentucky Chicken, Different Taste: Cross-cultural Leadership Studies at KFC in Beijing." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/36848.
Full textMaster of Science
Levine, Alissa. "The social construction of female orgasm : a cross-cultural study." Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=38219.
Full textThe originality of my theoretical approach is to examine various types of social constructionism. I demonstrate its pertinence to an understanding of the literal construction of the body through social practices or social imperatives which determine physical reality. My use of the term constructionism as anti-essentialism also enables me to identify common components of drive theory in diverse cultures, and to demonstrate their lack of correlation with sexual behavior. Finally, constructionism is a crucial element to my analysis of subjective beliefs concerning female orgasm. Interpretation of physiological response supports a belief in clitoral-vaginal opposition in defiance of the interdependence of these two organs, thereby reflecting the constructionist insistence upon reality as socially defined.
The originality of this research lies in its comparative perspective and resulting emphasis on similarities in culturally diverse groups. Female sexuality and orgasm are filtered through social existence. A physiological response can thus be denied or substantiated by social means.
Hannula, Gustaf. "Monkey see, monkey do? An intercultural exploration of the dynamics between humans and non-human primates in a professional animal research setting." Scholarly Commons, 2007. https://scholarlycommons.pacific.edu/uop_etds/677.
Full textFernandez, Grijalva Nicia Ivonne. "Pro-environmental Behavior in Mass Tourism : Testing manipulation techniques in tourists for "voluntary" sustainable actions." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65753.
Full textCinco experimentos para un comportamiento pro-ambiental sugeridos por diferentes estudios en la materia, son aplicados al destino turístico de Las Dunas de Samalayuca en el municipio de Juárez, Chih. México. Los resultados prueban que la conección entre el turista y la comunidad que visita, junto con la delimitación de acciones pro-ambientales, la promoción de acciones sustentables con actividades no monetarias, y el recordar las faltas anti-sustentables en el pasado, son ténicas que funcionan para motivar al turista a tener un comportamiento pro-ambiental (en este caso, no tirar basura). Los resultados también muestran que una combinación de éstos experimentos promueve la realización de acciones sustentables más complicadas o con mayor responsabilidad, como recoger la basura de otros, o el reciclaje.
The presentation was given as ViVA, were all opponents and exponents were students.
Pro-environmental behavior in masses
Tan, Dih Hong. "The influence of individualistic versus collective cultural patterns on attachment patterns in adult females." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2059.
Full textTopçuoğlu, Tuba. "Parents' use of corporal punishment & children's externalising behaviour problems : a cross-cultural assessment." Thesis, University of Cambridge, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.609932.
Full textFerraz, Sofia Batista. "Mind the gap: um estudo cross-cultural sobre atitude, intenÃÃo e comportamento de compra de produtos verdes." Universidade Federal do CearÃ, 2012. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=14449.
Full textO objetivo principal desta pesquisa à analisar as relaÃÃes e o possÃvel gap entre atitude, intenÃÃo e comportamento de compra de produtos verdes entre universitÃrios da Ãrea de gestÃo do Brasil e do CanadÃ. Buscou-se, tambÃm, contribuir para a consolidaÃÃo do modelo proposto por Chan (2001) referente à atitude, inteÃÃo e comportamento de compra de produtos verdes, com o acrÃscimo de fatores situacionais como disponibilidade, preÃo e qualidade percebidos sugeridos por Dinato e Madruga (1999), Bonini e Oppenheim (2008) e DâSouza et al. (2007). O estudo à de natureza quantitativa e à descritiva quanto aos seus objetivos. Trata-se de uma pesquisa de campo com a utilizaÃÃo da tÃcnica de Modelagem em EquaÃÃes Estruturais. Os resultados confirmaram que existe uma relaÃÃo positiva entre a atitude e a intenÃÃo de compra de produtos verdes, assim como a hà uma relaÃÃo positiva entre intenÃÃo e comportamento de compra, apesar de menos expressiva. A influÃncia da disponibilidade, preÃo e qualidade percebidos entre intenÃÃo e comportamento de compra tambÃm foi comprovada. Quanto Ãs diferenÃas entre os grupos, percebeu-se que os estudantes canadenses costumam encontrar produtos verdes com maior facilidade, assim como estÃo mais dispostos a despender dinheiro e a abdicar de produtos melhores em prol do meio ambiente. Apesar das diferenÃas entre as amostras, o preÃo percebido à uma variÃvel preponderante durante a transiÃÃo entre intenÃÃo e comportamento de compra de produtos verdes, demonstrando tambÃm haver semelhanÃas gerais entre as duas culturas. Espera-se contribuir para a geraÃÃo de debates e discussÃes acerca das vantagens e desvantagens na adoÃÃo de produtos verdes, auxiliar educadores da Ãrea da AdministraÃÃo que buscam desenvolver os currÃculos dos estudantes que assumirÃo funÃÃes associadas à gestÃo, estimular o desenvolvimento de novas pesquisas na Ãrea, alÃm de auxiliar na elaboraÃÃo de estratÃgias na Ãrea de Marketing com base no comportamento de seus consumidores.
Ricardo, Boeing da Silveira. "Product placement in movies: a cross cultural study between Brazil and the USA." reponame:Repositório Institucional do FGV, 2012. http://hdl.handle.net/10438/10301.
Full textApproved for entry into archive by Suzinei Teles Garcia Garcia (suzinei.garcia@fgv.br) on 2012-12-21T10:31:41Z (GMT) No. of bitstreams: 1 RICARDO Dissertation -Versão Entrega Final.pdf: 3100930 bytes, checksum: 812983d7901c1503074e9f0db58f8095 (MD5)
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The broader objective of this study undertaking can briefly be articulated in particulate aims as follows: to measure the attitudes of consumers regarding the brand displayed by this strategy as well as to highlight recall, recognition and purchase intentions generated by product placement on consumers. In addition, check the differences and similarities between the behavior of Brazilian and American consumers caused by the influence of product placements. The study was undertaken targeting consumer audience in Brazil and the U.S. A rang3 modeling set ups were performed in order to realign study instruments and hypothesis towards the research objectives. This study gave focus on the following hypothesized models. H1: Consumers / Participants who viewed the brands / products in the movie have a higher brand / product recall compared to the consumers / participants who did not view the brands / products in the movie. H2: US Consumers / Participants are able to recognize and recall brands / products which appear in the background of the movie than Brazil. H3: Consumers / participants from USA are more accepting of product placements compared to their counterparts in Brazil. H4: There are discernible similarities in consumer / participant brand attitudes and purchase intentions in consumers / participants from USA and Brazil in spite of the fact that their country of origin is different. Cronbach’s Alpha Coefficient ensured the reliability of survey instruments. The study involved the use of the Structural Equation Modeling (SEM) for the hypothesis testing. This study used the Confirmatory Factor Analysis (CFA) to assess both the convergent and discriminant validities instead of using the Exploratory Factor Analysis (EFA) or the Principal Component Analysis (PCA). This reinforced for the use of the regression Chi Square and T statistical tests in further. Only hypothesis H3 was rejected, the rest were not. T test provided insight findings on specific subgroup significant differences. In the SEM testing, the error variance for product placement attitudes was negative for both the groups. On this The Heywood Case came in handy to fix negative values. The researcher used both quantitative and qualitative approach where closed ended questionnaires and interviews respectively were used to collect primary data. The results were additionally provided with tabulations. It can be concluded that, product placement varies markedly in the U.S. from Brazil based on the influence a range of factors provided in the study. However, there are elements of convergence probably driven by the convergence in technology. In order, product placement to become more competitive in the promotional marketing, there will be the need for researchers to extend focus from the traditional variables and add knowledge on the conventional marketplace factors that is the sell-ability of the product placement technologies and strategies.
Du, Feng. "Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase." Universidade do Vale do Rio dos Sinos, 2016. http://www.repositorio.jesuita.org.br/handle/UNISINOS/5985.
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The globally growth of smartphone sales seems inevitable, and it opens new challenges and opportunities for businesses. Understanding consumer behavior in smartphone purchase in a cross cultural context is important for both marketers and consumers. For the development of this research, a theoretical model was proposed and tested in order to understand the impact of consumer’s innovativeness and frugal behavior on smartphone purchase intention in a cross-cultural context. To this end, it was conducted a survey that covers analyzing the antecedents of innovativeness and frugal behavior, as well as understanding the cultural difference among consumer’s smartphone purchase intention. In detail, the survey was developed in Qualtrics and distributed to participants from three countries (Brazil, China and India). The valid sample size was 349 participants in total. We used structural equation modeling to verify the proposed model and analyze the collected data. After adjustment of theoretical model, the study results indicated satisfactory indexes. The final model showed that opinion leadership, product involvement and symbolic value are factors that positively lead to domain specific innovativeness; as well as intrinsic religiosity is positive antecedent of frugal behavior; materialism also positively related to frugal behavior under economic pressure background; both consumer’s domain specific innovativeness and frugal behavior are positively lead to smartphone purchase behavioral intention; the cultural orientation value such as collectivism, uncertainty avoidance and power distance have moderate effects on relations among consumer’s Innovativeness, frugal and behavioral intention; other moderators such as status consumption and economic strain also showed significant moderate effects in the final model.
Ho, Wai Kei Vickie. "Converging consumer culture : an inter-cultural comparison of sex appeal advertising in Hong Kong, China, the United States and the United Kingdom." HKBU Institutional Repository, 2008. http://repository.hkbu.edu.hk/etd_ra/932.
Full textGondongwe, Sharon. "The leadership competencies subordinates value : an exploratory study across gender and national culture." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1015673.
Full textLütz, Carolina Bicca. "Relações entre consumo e responsabilidade social corporativa: estudo cross-cultural no setor de transporte aéreo." Universidade Federal de Santa Maria, 2012. http://repositorio.ufsm.br/handle/1/4615.
Full textO que torna a globalização mais desafiadora é o fato de mesmo estando conectados, as diferenças entre os povos seguem existindo, o que parece não restar alternativa que não a de investigar as culturas nacionais para delas extrair sua essência e fazer desta uma ferramenta para as operações internacionais. Neste contexto de globalização, destaca-se o setor de transportes aéreos, o qual vem recebendo notável atenção devido a sua crescente contribuição para o desenvolvimento econômico e social de um país. Concomitante à preocupação com o aquecimento global, a indústria de aviação está sob alvo de pressão pública decorrente de seu status de grande consumidor de combustíveis fósseis e seus reflexos danosos ao meio ambiente. Poucas pesquisas, no entanto, se dedicam a analisar como as companhias aéreas se posicionam frente às questões de responsabilidade social, bem como, ao comportamento de seus consumidores. Diante deste cenário, o presente estudo procura analisar se há diferenças na percepção da imagem, atitude e intenção de compra de consumidores brasileiros e espanhóis frente a ações de responsabilidade social de companhias aéreas. Para tanto, com base no modelo de Vila e Gimeno-Rodriguez (2010), este trabalho procurou adaptá-lo para o setor de transporte aéreo e validá-lo. Buscou-se também, identificar as relações da Responsabilidade Social Corporativa (constructo antecedente) com a percepção da imagem, atitude e intenção de compra (constructos consequentes) de consumidores espanhóis e brasileiros dos serviços de transporte aéreo. Além disso, procurou-se verificar se a cultura/nacionalidade influencia nesta relação. Para tanto, foi realizada uma pesquisa do tipo survey com 267 consumidores brasileiros e espanhóis através de um questionário composto por quatro escalas que mediram: a RSC das companhias de transporte aéreo; a imagem das companhias aéreas percebida pelos consumidores; a atitude dos consumidores frente às companhias e; a intenção de uso do transporte aéreo. Para validar o modelo de Vila e Gimeno-Rodriguez (2010), para o setor de transporte aéreo utilizaram-se as técnicas de Análise Fatorial Exploratória e Confirmatória. O modelo apresentou índices satisfatórios de ajuste, possibilitando a reaplicação do mesmo. Para verificar as relações entre o constructo antecedente e os constructos consequentes, realizou-se a Modelagem de Equações Estruturais, através da qual confirmaram-se quatro hipóteses de pesquisa: a RSC é antecedente apenas do constructo imagem e este é antecedente dos constructos atitude e intenção de compra. Já a atitude se mostra antecedente à intenção de compra dos serviços de transporte aéreo. Para verificar a influência da nacionalidade nestas relações, utilizou-se o Teste de Invariância. Finalmente, constatou-se que a nacionalidade influencia as relações entre: a RSC praticada pelas empresas de transporte aéreo e a imagem percebida pelos consumidores; a imagem percebida pelos consumidores e sua atitude de compra/uso; a imagem percebida pelos consumidores suas intenções de compra/uso dos serviços aéreos e; a atitude dos consumidores e suas intenções de compra/uso dos serviços de transporte aéreo.
Enkh-Amgalan, Rentsenkhand. "The Indulgence and Restraint Cultural Dimension: A Cross-Cultural Study of Mongolia and the United States." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/honors/329.
Full textHedelin, Emma, and Emma Löfqvist. "Olikheter mellan den norska och svenska klädmarknaden : en studie av Lindex." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19622.
Full textProgram: Textilekonomutbildningen
Teixeira, Valadares de Oliveira Luiza. "Expatriate Adjustment in Brazil: A Cross-Cultural Analysis." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1366842311.
Full textTang, Cheung Fung-yee Sara. "A comparison of the conflict behaviour between the Chinese and Western senior executives in Hong Kong /." [Hong Kong] : University of Hong Kong, 1985. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12317342.
Full textNavrkal, Denise Antionette. "Teenage pregnancy: Cultural and familial predictors." CSUSB ScholarWorks, 1995. https://scholarworks.lib.csusb.edu/etd-project/1094.
Full textWhattananarong, Krisana. "A Cross-Culture Study of Color Preferences on a Computer Screen Between Thai and American Students." Thesis, University of North Texas, 1991. https://digital.library.unt.edu/ark:/67531/metadc332612/.
Full textImrie, Brian C., and n/a. "Culture�s influence upon service quality evaluation : a Taiwan perspective." University of Otago. Department of Marketing, 2009. http://adt.otago.ac.nz./public/adt-NZDU20090506.154534.
Full textHolmes, Monica C. (Monica Cynthia). "The Relationships of Cross-Cultural Differences to the Values of Information Systems Professionals within the Context of Systems Development." Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc279348/.
Full textBarnett, Natalie (Tilly). "The Importance of Cross-Cultural Management in International Business: China and the United States." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/scripps_theses/881.
Full textLee, Shu-Yir. "Impact of cultural factors on transnational teams: Diversity, adaptation, communication quality, and trust." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3284.
Full textFrance, Tami J. "A Mixed Methods Study: Dimensions of Cross-Cultural Professional Success: Experiences of Western Women Living and Working in Eastern Cultures." Antioch University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1443025671.
Full textWest, Heather Hayley. "Die verskille tussen bruin en swart adolessente se seksuele gedrag." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52800.
Full textENGLISH ABSTRACT: Adolescents belonging to lower socio economic groups, seem to be at risk for teenage pregnancies as well as the contraction of sexually transmitted diseases and HIV/AIDS. It is therefore important to study the sexual behaviour of these adolescents. This study focussed on the sexual behaviour of coloured and black female adolescents from working class communities. The respondents consisted of all the coloured and black female adolescents in a traditional coloured and a traditional black school in a semi-rural area. A self-administrative questionnaire was used. The questionnaire focussed on biographical details, the language adolescents use when they talk about sex as well as their sexual and contraceptive behaviour. The goals of the study were to describe the sexual behaviour of the black adolescents and to compare the sexual behaviour of the coloured and the black respondents. A quantitative methodology was used to examine the black respondents' range of sexual behaviour, communication about sex, sexual force and molestation as well as high risk sexual behaviour. According to the results a high percentage of black adolescents used Western and medical terms when they talk about sex. The sexually active black adolescents had coitus at an early age which could have implications for the incidence of teenage pregnancies and HIV/AIDS. A large percentage of the black adolescents indicated that they did not masturbate. Most of the black adolescents also indicated that they did not talk about sex with other people. A small percentage of the black adolescents reported that they were sexually molested or raped. A comparison with the coloured adolescents indicated that: more of the black adolescents reported that they had had coitus; more black adolescents reported pregnancies, more black respondents reported that they masturbated and fewer black adolescents reported that they smoked and used alcohol.
AFRIKAANSE OPSOMMING: Adolessente wat aan laer sosio-ekonomtese graepe behaart, blyk 'n hoë risikagroep te wees vir tienerswangerskappe sawel as vir seksueel-aardraagbare siektes en MIV/VIGS. deel vorm. Dit is dus belangrik dat hierdie adalessente se seksuele gedrag nagevars ward. Hierdie studie het gefakus ap die seksuele gedrag van bruin en swart vroulike adolessente afkamstig uit werkersklas gemeenskappe. Die respandente het bestaan uit alle vroulike adolessente by 'n tradisianele bruin skaal en 'n tradisionele swart skaal in 'n semilandelike area. 'n Self-geadministreerde vraelys wat gefakus het ap biagrafiese gegewens, die taal wat adolessente gebruik wanneer hulle van seks praat asook seksuele en kantraseptiewe gedrag is in die studie gebruik. Die dael van die studie is eerstens om 'n beskrywing te bied van die swart adolessente se seksuele gedrag en tweedens om die seksuele gedrag van die bruin en swart adolessente met mekaar te vergelyk. "n Kwantitatiewe metadalagie is gebruik om die spektrum van seksuele gedrag, kommunikasie aar seks, seksuele dwang en malestering asook haë risiko seksuele gedrag van die swart respandente te ondersoek, Die resultate het daarop gedui dat "n graot persentasie van die swart adolessente gebruik maak van Westerse en mediese terme wanneer hulle van seks praat. Die aanvang van koïtus vir die seksueel aktiewe swart adolessente was ap "n vroeë ouderdom , wat implikasies kan hê vir die voorkoms van tienerswangerskappe en MIV/VIGS. 'n Graat persentasie van die swart adolessente het gerapparteer dat hulle nie masturbeer nie. Dit het verder geblyk dat hierdie graep swart adolessente selde verbaal aar seks kammunikeer met ander persone. "n Klein persentasie van die swart adolessente het qerapporteer dat hulle seksueel gemalesteer af verkrag is. "n Vergelyking met die bruin adolessente het aangedui dat meer swart adolessente kaitus gehad het, meer swart adalessente swangerskappe gerapparteer het, meer swart adalessente aangedui het dat hulle gemasturbeer het en dat minder swart adolessente raak en alkahalgebruik gerapparteer het.
Mao, Limin Education Faculty of Arts & Social Sciences UNSW. "Gay Asian and Caucasian men in Sydney: cultural, social and cognitive factors associated with sex practices." Awarded by:University of New South Wales. Education, 2002. http://handle.unsw.edu.au/1959.4/18763.
Full textVang, TangJudy. "The Role of Psycho-Sociocultural Factors in Suicide Risk Among Mong/Hmong Youth." PDXScholar, 2013. https://pdxscholar.library.pdx.edu/open_access_etds/1037.
Full textPersson, Annika. "Made in Sweden : - a study of French consumers' perception of Swedishness in Swedish companies, brands and products." Thesis, Växjö University, School of Management and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-5035.
Full textBackground: This study will be beneficial for Swedish companies that wish to enter the French market and will also benefit companies in France that have something to do with Sweden or that are playing on the Swedish origin. The outcome of this study will give a perspective on Swedishness in Swedish companies, brands and products with French consumers.References to places and countries such as French wine, Hollywood movies, and Russian roulette are examples of how the origin of countries can create associations influencing consumers' product evaluation and buying behaviour. In the process of understanding French consumers' product country image in relation to Sweden, it is important to map their buying behaviour and associations to Swedish companies, brands and products. The consumer perception of the country of origin can together with other attributes add brand equity to a company, brand or a product.
Purpose: The purpose of this study is to understand how Swedishness in Swedish brands and products influences the perception of quality and to assist companies in their decision making on how to market in France.
Conclusion: French consumers are influenced by global and national perceptions of countries of origin. Swedishness and Scandinavia have a particularly good reputation with French consumers. This influence is high and influences the consumers' quality-perception process through various influencers. Presentation of figures that can be used as generic figures when considering the influencers of your country's image when marketing cross-nationally.
Chiang, Jing Fen. "Cultural impact on customer perception of service quality in the hotel industry: A comparative study of Eastern and Western respondents." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/3041.
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