To see the other types of publications on this topic, follow the link: Consumer behavior and integrity.
Dissertations / Theses on the topic 'Consumer behavior and integrity'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Consumer behavior and integrity.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Samuelsson, Pontus, and Henrik Arnbom. "Den där digitala kakan som kan verka obehaglig, men även underlätta att hitta det vi efterfrågar?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45206.
Full textAbstract:
The increased use of tailored marketing has contributed to companies being able to reach customers to a greater extent in a more individualized way. To be able to tailor their marketing, companies need to collect large amounts of personal information from their consumers, which has been criticized. The criticism regarding companies collecting consumer’s personal information has led to questions as to whether this is something that may violate an individual's integrity. The purpose of this thesis has been to study different generations' knowledge regarding the collection of data through cookies and whether this is something that affects consumer behavior. Hopefully this study will contribute with useful knowledge for professional marketers in order to optimize marketing strategies towards the different generations and thus ensuring they do not violate the integrity of the different generations. The study was conducted using semi-structured interviews, where five people from four different generations were interviewed. The results show differences between the generations both in terms of the perceived intrusion of their privacy as well as influenced buying behavior related to tailored marketing.
2
Aslan, Can, and Maria Tawfik. "Individanpassad marknadsföring efter mina villkor : En studie om när Generation-Z upplever att individanpassad marknadsföring övergår från att vara användbar till att göra intrång mot integriteten." Thesis, Södertörns högskola, Förvaltningsakademin, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45931.
Full textAbstract:
In conjunction with technological development, digital marketing has become a common course of action for marketers to discover potential consumers. A digital form of marketing is personalized marketing, where companies tailor advertising on the internet based on consumer preferences. By storing personal data from social media and websites, it becomes possible for companies to identify potential consumers. Generation-Z has grown up among digital platforms that offer personalized marketing. This thesis will therefore examine when Generation-Z experiences that personalized marketing transitions from being useful to infringing on the individual integrity. The research design used for the empirical data in the study was semi-structured interviews on Generation-Z between the ages of 8-24. During the interviews, it emerged that all respondents felt influenced by individualized marketing. They felt that personalized marketing could infringe on integrity but also be useful when needed. The results of the study show that the risk of collecting personal data like religious opinions, sexual preferences, political stances and audio tracking smartphones, is that trust in the company decreases among Generation-Z. The advantage of personalized marketing is that it satisfies the needs of the targeted audience in question. Generation-Z prefer ads that suit their preferences rather than having inconsequential advertising and are willing to exchange a small amount of personal information for tailored ads in return. Consequently, personalized marketing has a major impact on the internet experience among Generation-Z.
3
Harzdorf, Hjördis, Abdulrahman Hanin Talal, and Sumejja Duric. "Privacy Paradox : En kvalitativ studie om svenskars medvetenhet och värnande om integritet." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22402.
Full textAbstract:
Genom digitalisering av samhället och teknologins utveckling har marknadsföringsstrategier progressivt reformerats, från att uppmärksamma produkter mot konsumenten till att istället sätta konsumenten i fokus. Genom avancerade algoritmer, Business Intelligence och digitala DNA spår har det blivit möjligt att individualisera och rikta marknadsföring mot konsumentens intressen och även förutse individens konsumentbeteende. Samtidigt uttrycker individer ett stort värde för anonymitet och integritet online. Trots detta fortsätter konsumenter att frivilligt att lämna sin persondata, främst via olika kundklubbar, internet och sociala medier. Detta beteende påvisar en så kallad “privacy paradox”. Privacy paradox syftar på medvetenhet och oro kring utgivandet av persondata samtidigt som man agerar annorlunda. Avsikten med denna studie var att utforska om fenomenet privacy paradox existerar inom svenska konsumenters handlingar och konsumentens medvetenhet kring användning av personlig data för riktad marknadsföring online. Det empiriska materialet i denna studie består av semi-strukturerade intervjuer med sju olika respondenter gällande deras medvetenhet, tillit och integritet online. Resultatet analyserades med hjälp av den tematiska strategin för att lättare identifiera beetendemönster som respondenterna utgav. Slutligen besvaras fenomenet privacy paradox hos svenska konsumenter genom tre forskningsfrågor 1.“Hur medvetna är svenska konsumenter om den information som de delar med sig av, i synnerhet inom riktad marknadsföring?” 2.“Hur mycket värnar svenska konsumenter om sin integritet?” 3.“ Påvisar svenska konsumenter privacy paradox och varför?”. Majoriteten av respondenterna var medvetna om personliga uppgifter online, dock varierade medvetenheten om vad för information som fanns tillgänglig både för privata användare och verksamheter. Man sa sig även värna om sin integritet men ens handlingar stödde inte detta till fullo. Med hjälp av denna studie fann man att fenomenet privacy paradox existerar hos de svenska konsumenter som deltog under denna studie. Anledningar till dessa var bland annat att man inte vill bli exkluderad från samhället och det kognitiva förtroendet till verksamheter. Man litar på att de gör rätt för sig. Värnande om integritet visades då genom att man minskade mängden personinformation som andra privatpersoner kunde komma åt. En annan anledning som uppkom var svårigheten i att bryta vanor och beteendemönster. Därför fortsätter man agera på samma sätt som tidigare, trots ny kunskap samt GDPR. Respondenter hade olika nivåer av förståelse riktad marknadsföring. Det majoriteten inte var medvetna om var mängden av lagrad information samt hur den samlas in t.ex. genom cookies.Through digitalisation of the society and the technological development, the marketing strategies has progressively been reformed. From mainly giving attention to the product towards the consumers to instead place the consumer in the center of attention. Subsequently advanced algorithms, Business Intelligence and digital DNA tracing has enabled individualisation and target marketing, for the interest of the consumer, this also gave access to predict consumer behaviour. Meanwhile individuals put a big value on anonymity and integrity online. Despite this consumers keep sharing their data voluntary, primarily through customer clubs, the internet and social media. This behaviour demonstrates a so called “privacy paradox”. Privacy paradox refers consumers awareness and concern about sharing personal data, while still sharing their information. The purpose of this study was to examine whether the phenomenon of privacy paradox exists in Swedish consumers actions and the consumer’s awareness of the use of personal data for targeted online marketing. The empirical material in this study exists of semi-structured interviews with 7 different respondents regarding their consciousness, trust and integrity online. The results were analyzed through the thematic strategy to easily identify behavioural patterns that the respondents showed. Lastly, the phenomenon of privacy paradox in Swedish consumers is answered through three research questions 1. “How aware are Swedish consumers regarding the information they share, particularly in target marketing? 2. “How much does the Swedish consumer care about their integrity?” 3. “Does the Swedish consumer show privacy paradox and why?”. The majority of the respondents were aware that personal information exists online. The awareness regarding what kind of information that is available for both private users and organisations varied. While respondents mentioned that they want to protect their privacy, their actions proved otherwise. With the help of this study, we could conclude that the phenomenon named privacy paradox exists through the information gathered from the swedish consumers that participated in this study. Reasons being the willingness to not be excluded from society and the cognitive trust towards organizations. You trust that they do the right thing. Respondents protected privacy by reducing the amount of personal information other individuals could access. Another reason that was brought up was the difficulty in changing habits and behaviour. Therefore respondents continued doing the same things as before, despite new knowledge and GDPR. Respondents showed different levels of understanding regarding targeted marketing. However the majority was not aware of the amount of stored information and how it is collected, for example through cookies.
4
Farina, Tatiana Mercier Querido. "Essays in Consumer Behavior." Thesis, Boston College, 2012. http://hdl.handle.net/2345/2619.
Full textAbstract:
Thesis advisor: Frank GollopMy doctoral dissertation consists of three essays on consumer behavior. The first chapter studies demand for experience goods. Consumers behave very differently when they do not have perfect information about all brands available on a shelf. This paper extends the benchmark discrete choice model of consumer demand to capture two distinct features of experience-goods markets: prior brand experience and shopping frequency. Although the current literature incorporates habit formation in consumer demand models, it has not considered a more fundamental question: how the first experience with a brand affects the consumer's choice. The model is estimated using data on purchases of ready-to-drink orange juice, which comes from a new consumer-level panel provided by a large supermarket chain in Brazil. The results show that for this product prior experience of a brand is more important for a consumer's choice than price. Furthermore, own- and cross-price elasticities change significantly when experience and shopping frequency are taken into account. The findings of this chapter have implications for both firms' strategies and for antitrust analysis related to experience-goods markets. The second chapter explores how umbrella branding can significantly decrease consumer's first-time experience cost. Multiproduct firms often market their products under the same brand name. When a firm launches a new product with the same brand name, consumers can pool their prior experience with the brand to infer a quality for the product. This strategy can be particularly useful when a firm decides to enter a market of experience goods, in which consumers face a cost for trying a new product. The main objective of this chapter is to study the process by which consumers' brand choices and first-time purchases for ready-to-drink orange juices are affected by their experience with the same brand in another category. The results are consistent with signaling theories of umbrella branding as they indicate that consumers' experience cost with a product decreases with experience of other products of the same brand. The third chapter is about a household's choice of retail formats. Thirty percent of households' food expenditure in the United States comes from clubstores, mass merchandisers, supercenters, drugstores and convenience stores. However, earlier work focused on consumers' shopping behavior mostly in grocery stores and has not examined consumers choice across different types of retail outlets. To address this gap a multinomial logit model is estimated on household-level scanner data for the United States to study how households' characteristics are related to their choice of retail outlets. The results show that income, household size and ethnicity significantly affect these choices. These findings are important for policies that target certain consumer groups
Thesis (PhD) — Boston College, 2012
Submitted to: Boston College. Graduate School of Arts and Sciences
Discipline: Economics
5
Kharaishvili, Tinatin. "Consumer behavior towards telemarketing." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193307.
Full textAbstract:
Telemarketing has become a big industry and convenient way of successfully managing business affairs with low costs. The aim of the thesis is to present telemarketing services from the customers point of view; analyzing what are consumer behavior towards telemarketing in Georgia and the Czech Republic, and also what are the perceptional and attitudinal causing factors of these behaviors. This is the comparative study and the research is mainly based on the primary data. For the research accomplishment, the questionnaire survey was used for gathering important information and data in order to make the relevant conclusions. According to the results, B2C telemarketing services are not welcomed in the Czech Republic and people tend to have mostly negative attitude. In case of Georgia, people have relatively more positive attitude and behavior towards telemarketing services.
6
Fumagalli, Elena. "Aversive States Affecting Consumer Behavior." Thesis, Université Paris-Saclay (ComUE), 2018. http://www.theses.fr/2018SACLH004/document.
Full textAbstract:
Dans cette thèse, j’examine l’influence d’états aversifs (e.g., émotions désagréables, issues indésirables) sur les motivations et les comportements des consommateurs. Dans le premier essai, j’explore comment des sentiments de dégoût physique ou moral peuvent mettre en péril l’estime de soi des consommateurs et les motiver à se livrer à de la consommation compensatrice. Dans le deuxième essai, j’examine pourquoi et à quels moments les consommateurs font preuve de sentiments négatifs à l’égard des entreprises qui cessent de distribuer gratuitement des échantillons ou petits cadeaux aux consommateurs. Dans le troisième essai, j’explore comment la solitude affecte les préférences des consommateurs pour des produits et services qui peuvent ou non nécessiter des interactions interpersonnelles (ex : se faire masser vs. faire des achats en ligne). Considérés ensemble, ces trois essais contribuent à la littérature sur l’émotion, les menaces identitaires, et la consommation compensatrice, à la littérature sur les promotions commerciales et à la littérature sur la solitude. De plus, les résultats ont des implications pour les praticiens en marketing en ce qui concerne la publicité, le design des promotions commerciales, et l’haptique des consommateurs. Finalement, ces travaux de recherche offrent de nouvelles perspectives concernant le bien-être des consommateurs en soulignant les conséquences inattendues des actions des marketers qui cherchent à bénéficier aux consommateurs mais génèrent en réalité des comportements compensateurs pour faire face à leur aversionIn this dissertation, I examine the influence of aversive states (e.g., unpleasant emotions, undesired outcomes) on consumers’ motivations and behaviors. In essay 1, I explore how feelings of physical and moral disgust can be threatening to consumers’ sense of self and motivate them to engage in compensatory consumption. In essay 2, I investigate why and when consumers exhibit negative behavioral intentions against firms that terminate unconditional business-to-consumer gift-giving initiatives. In essay 3, I explore how loneliness affects consumers’ preferences for products and services that do or do not require interpersonal touch and interaction (e.g., getting a massage vs. shopping online). Together, the three essays contribute to the literature on emotion, identity threats, and compensatory consumption, to the literature on sales promotion, and to the literature on loneliness. Moreover, the research findings inform marketing practice in the fields of advertising, sales promotions design, and consumer haptics. Finally, this research provides insights into consumer welfare by bringing attention to the unforeseen consequences of marketers’ actions that seek to benefit the consumers but instead generate compensatory behaviors to cope with their aversiveness
7
Ahsan, Ayesha. "Consumer ratings-reviews and its impact on consumer purchasing behavior." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-219309.
Full textAbstract:
Storytelling is one of the most creative, powerful and effective tools of modern marketing strategies and communication. Due to the expansion of social media, storytelling has become a popular marketing and sales tool that may affect consumer behavior. This research has been conducted from a storytelling perspective with the purpose of finding the correlation between consumer reviews and consumer purchasing behavior. This study focuses on consumer stories which are reflected in terms of product reviews and ratings. Where the correlation between these reviews and ratings and their effects on overall product sales are investigated. The study answers the question, “If reviews & rating have a correlation with consumer purchasing behavior in digital marketing, and if so then how this correlation could be defined?” The data collection and tests have been conducted in a practical environment. The German online stores have been used as the main mode of data collection. Depending on the nature of the data, the quantitative analysis approach has been adopted. By conducting real-time sales data tests, this study fills the gap in previous consumer research studies. The in-depth analysis of results show the correlation between consumer reviews and product sales. The results have revealed that consumer reviews may influence overall product sales and help a consumer in purchasing decision.Storytelling är ett av de mest kreativa, kraftfulla och effektiva redskapen i modern marknadsföring. På grund av den ökande användningen av sociala medier har storytelling blivit ett populärt redskap för att påverka konsumenternas beteende. Denna studie har utförts från perspektivet av storytelling med syftet att finna en korrelation mellan kundrecensioner och kundernas köpbeteende. Studien fokuserar på kundernas historier som reflekteras i recensioner och betyg, där korrelationen mellan recensioner och betyg och övergripande försäljning undersöks. Studien syftar till att besvara frågan ”Om recensioner & betyg har en korrelation med kundernas köpbeteende i digital marknadsföring, och om så hur kan korrelationen definieras?” Datainsamlingen och testandet har utförts i en praktisk miljö. Tyska online butiker har använts som huvudsaklig metod för datainsamling. På grund av strukturen på data har en kvantitativ analys metod använts. Genom att genomföra tester i realtid, har denna studie kompletterat tidigare forskning kring kundbeteende. Den fördjupade analysen av resultaten visar att det finns en korrelation mellan kundrecensioner och försäljning. Resultaten har visat att kundrecensioner kan påverka försäljningen av produkter och hjälpa en konsument i ett köpbeslut.
8
Tsou, Bennett T. "Value internalization and role-enactment as a model toward consumption a comparative study between the U.S.A. (Hartford) and China (Shanghai) /." online access from Digital Dissertation Consortium access full-text, 1986. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?8622728.
Full text
9
Rojas, Civic Maria. "Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-634.
Full textAbstract:
This study aims to describe and analyse consumer behaviour in social media toward fashion brands. Specifically, it is analysed consumers’ motivations to follow fashion brands on social media, activities developed on social platforms concerning to fashion brands and level of engagement regarding fashion brands on social media.
10
Zhang, Wenqing. "Operational model with consumer behavior considerations." Thesis, McGill University, 2012. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=107768.
Full textAbstract:
In the consumer market, demand for a product is ultimately determined by the collective purchase decisions of consumers. Understanding the drivers and implications of consumer purchase behavior is often of pivotal importance for firms. This dissertation considers several operational models that incorporate consumer behavior. We study how operational decisions, such as pricing, advertising spending, and product variety, can be used as levers to manage consumer demand in order to boost firm profitability.First, we develop game theoretical models to analyze the effectiveness of advertising-related corporate social responsibility (CSR) practices in discouraging the consumption of unhealthy foods. Childhood obesity is one of the major concerns around the world often attributed to children's increased calorie consumption and lack of physical activity. As part of their CSR programs, several major food manufacturers have adopted advertising initiatives that limit the advertising of unhealthy food categories to children, based on the belief that less advertising would lead to less consumption in those food categories. However, food manufacturers usually distribute products to consumers through retailers, whose advertising is not bound by those initiative programs. This essay studies a Stackelberg competition in a supply chain where a manufacturer sells a single unhealthy food product to customers through a single retailer. We show that the effectiveness of advertising initiatives is critically dependent on the spillover effect and sensitivities of manufacturer advertising and retailer advertising, as well as on the power distribution between the manufacturer and the retailer in the supply chain. Put simply, an advertising initiative is usually more effective if the advertising level of the supply chain leader is restricted. Interestingly, we show that sales of an unhealthy food product can increase as an advertising initiative becomes more stringent.Second, we investigate whether and how a firm's optimal pricing and product variety decisions change with strategic, forward-looking consumer behavior. We consider a monopolist that sells vertically differentiated products. The monopolist decides on prices over time to maximize his profit from selling two products. Consumers weigh the expected payoffs of purchasing different products at different times, and decide when and where to purchase in order to maximize their individual surpluses. Our results show that, other than cost structure, strategic consumer behavior also plays an important role in determining the product variety. We conduct numerical experiments to illustrate our results and generate insights into the role of strategic customer behavior. Not surprisingly, we see that strategic customer behavior decreases the firm's profits. Interestingly, we show that sometimes firms strategically commit to static pricing policies, and systematically vary their product portfolio over time. Our work differs from much of the existing work on product variety by explicitly modelling consumer purchase decisions over time, and by illustrating that a static product portfolio is not necessarily sub-optimal and can lead to a significant profit increase.Dans le marché de la consommation, la demande pour un produit est finalement déterminée par les décisions d'achat collectif des consommateurs. Comprendre les pilotes et les implications du comportement d'achat du consommateur est souvent d'une importance cruciale pour les entreprises. Cette thèse examine plusieurs modèles opérationnels qui intègrent le comportement des consommateurs. Nous étudions comment les décisions opérationnelles, comme la tarification, les dépenses de publicité, et la variété des produits, peuvent être utilisées comme leviers pour gérer la demande des consommateurs afin de stimuler la rentabilité de l'entreprise.Tout d'abord, nous développons des modèles théoriques de jeu pour analyser l'efficacité de la publicité liée responsabilité sociale des entreprises (RSE) pour décourager la consommation d'aliments malsains. L'obésité infantile est l'une des préoccupations majeures dans le monde souvent attribuée à la consommation calorique des enfants et du manque d'activité physique. Dans le cadre de leurs programmes de RSE, plusieurs fabricants de produits alimentaires majeurs ont adopté des initiatives publicitaires qui limitent la publicité sur les catégories d'aliments malsains auprès des enfants, basée sur la croyance que si on emploie moins de publicité, il y aura moins de consommation des produits alimentaires malsains. Cependant, vu que il y a plusieurs détaillants qui n'ont pas adoptés on appuyer les initiatives de réduire la publicité des aliments malsains, ces détaillants pour suivent lui ventes sans limites. Cet recherche étudie une concurrence de Stackelberg dans une chaîne d'approvisionnement où un fabricant vend un produit alimentaire unique malsain aux clients grâce à un seul détaillant. Nous montrons que l'efficacité des initiatives de publicité dépend de façon critique sur l'effet de débordement et les sensibilités de la publicité et la publicité du fabricant détaillant, ainsi que sur la répartition de puissance entre le fabricant et le détaillant dans la chaîne d'approvisionnement. Plus simplement, une initiative publicitaire est généralement plus efficace si le niveau de publicité sur leader chaîne d'approvisionnement est limité. Fait intéressant, nous montrent que les ventes d'un produit alimentaire malsain peut augmenter à mesure que l'initiative de la publicité devient plus rigoureux.Deuxièmement, nous étudions si et comment une tarification optimale d'une entreprise et la variété des produits décisions stratégiques changent avec, le comportement des consommateurs prospectifs. Nous considérons un monopole qui vend des produits différenciés verticalement. Le monopoleur décide sur les prix au fil du temps afin de maximiser son profit de la vente de deux produits. Les consommateurs pèsent les gains attendus de l'achat de produits différents à des moments différents, et de décider quand et où acheter en vue de maximiser leur surplus individuels. Nos résultats montrent que, autre que la structure de coûts, le comportement des consommateurs stratégiques joue également un rôle important dans la détermination de la variété des produits. Nous menons des expériences numériques pour illustrer nos résultats et de générer un aperçu du rôle du comportement des clients stratégiques. Sans surprise, nous constatons que le comportement des clients stratégiques diminue les profits de l'entreprise. Fait intéressant, nous montrons que parfois les entreprises s'engagent de façon stratégique aux politiques de prix statiques, et systématiquement varier leur portefeuille de produits au fil du temps. Notre travail se distingue de la plupart des travaux existants sur la variété des produit par modélisation explicite des décisions d'achat des consommateurs au fil du temps, et en illustrant que le portefeuille de produit statique ne sont pas nécessairement sous-optimale et peut conduire à une augmentation de profits importants.
11
YINYIN, WANG. "Consumer Behavior Characteristics in Fast Fashion." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20322.
Full textAbstract:
Currently there is a lack of research in fast fashion consumer behaviors both in academicand marketing aspects. This research addresses the fast fashion consumer behaviorcharacteristics, and analyzes the how general consumer behavior theories apply to fastfashion consumer behavior, and what the underlying causes that form the behaviors. Theanalyses are based on combination and comparison of conventional consumer behaviortheories, empirical basis that is found from questionnaires conducted in Sweden, and brandsstudies on H&M, Ginatricot and Zara. The main results from the analyses are respectivelyobtained in 3 main terms: Decision making process and involvement, Individual differences,and Group influences. The three aspects try to cover the main topics according to generalconsumer behavior theories. And the outcome is further developed into marketingimplication, also offering ideas for further research.Program: Magisterutbildning i fashion management med inriktning modemarknadsföring
12
Zahid, Iqba Muhammad. "Sustainable Fashion Consumption and Consumer Behavior." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20715.
Full textAbstract:
Thesis was carried out to make an estimation of the willingness of consumers to buy the clothes produced under eco-friendly and decent way. Neoclassic demand theory was used and basic idea was to know that either moral effects on a consumer’s individual decision while choosing the products manufactured under friendly environment or not; if yes, then how and how much. Survey method along with choice experiment analysis was used to collect the data. Selected area was Boras Sweden and 50 respondents were considered for the survey. To estimate the degree of willingness of a consumer to pay for a Swan labeled and/or Fairtrade labeled jeans, choice experiments was used. Afterwards, the collected data was used within econometric models. It has been observed from results that consumers were more willing to pay for a Swan labeled and/or Fairtrade labeled jeans than non-labeled jeans. The responsible individuals regarding environment were much more willing to pay for Fairtrade and/or Swan labeled clothes, considering the factor that production does not affect the environment in negative way and it was done under socially acceptable conditions.Program: Magisterutbildning i Fashion Management
13
Ryan, Mark Joseph 1978. "A Satisficing Model of Consumer Behavior." Thesis, University of Oregon, 2011. http://hdl.handle.net/1794/12095.
Full textAbstract:
xiii, 230 p. : ill. (some col.)I develop a model in which a representative consumer selects an affordable consumption bundle, not as a single choice, but as the end result of a series of smaller, incremental purchase decisions. If the array of such incremental choices facing the consumer is sufficiently complex relative to the consumer's computational abilities, then the consumer may choose to employ a simplifying heuristic or rule-of-thumb to guide her behavior. I demonstrate the existence of a simple and well-defined example of such a strategy, based upon a satisficing decision rule. I further show that in the strategic setting defined by the interaction between consumers and firms that compete in prices, this satisficing strategy can form part of a Nash equilibrium, despite being ex ante only boundedly rational. The use of this satisficing demand strategy fundamentally alters the nature of price competition between firms (relative to the standard Bertrand model), changing the shape of the firm best response functions. The use of a satisficing strategy alters the incentives of firms, and these altered firm incentives lead to pricing behavior which has the effect of rationalizing the satisficing consumption strategy, so that a truly novel class of Nash equilibria in price-competing markets can be shown to exist under certain conditions. We explore the nature of this new class of equilibria, and find that equilibrium prices may be higher than those which would be obtained in the standard Bertrand case. In general, demand curves for each distinct good will have a kinked shape, similar to those found in 1939 papers by both Sweezy and Hall & Hitch. The Nash equilibrium profile will involve the kink in each demand curve coinciding with the equilibrium price for the corresponding good. The equilibrium price vector will therefore be robust to "small" fluctuations in cost (since marginal revenue is discontinuous at the equilibrium price), and under certain conditions, we find that prices may be upwardly flexible but downwardly rigid. We make an argument that the main results of the paper generalize from a representative agent setting to one with a population of heterogeneous consumers.
Committee in charge: Dr. Van Kolpin， Chairperson； Dr. Christopher J. Ellis， Member； Dr. Jeremy Piger， Member； Dr. Renee Irvin， Outside Member
14
Yoon, Sangsuk. "Procedure Invariance Violations in Consumer Behavior." Diss., Temple University Libraries, 2018. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/482977.
Full textAbstract:
Business Administration/MarketingPh.D.
Although prior studies have widely examined how descriptions of task environment influence consumer preference, the effect of procedure elicitation methods on consumer preference have not yet been explored thoroughly. To address this issue, this three-essay dissertation investigates the effect of preference elicitation methods on consumer preference in three different domains: anchoring, risky choice and decision framing. This dissertation also uses a multi-method approach that includes behavioral experiments, meta-analysis, p-curve analysis, eye-tracking, and computational modeling to deeply understand the impact, robustness, and underlying processes of procedural manipulations in the three domains. The overall results show that changes in decision processes not only affect consumer preference immediately in all three domains, but also have long-term effects. Critically, these findings imply that the impact of procedural manipulations on consumer preference is robust and is not a short-term distortion of preference. Thus, marketers and policy makers can utilize different procedural elicitation methods to shape long-term consumer preferences, and need to consider decision procedure in setting up marketing strategies. Limitations and future research directions are discussed in the last chapter of the dissertation.
Temple University--Theses
15
Dyachenko, Tatiana L. "Bayesian Models for Studying Consumer Behavior." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1403017394.
Full text
16
Rigby, Danielle Marie. "Treatment Integrity of Behavior Intervention Plans (BIPs) in Public School Settings." BYU ScholarsArchive, 2019. https://scholarsarchive.byu.edu/etd/8635.
Full textAbstract:
Behavior Intervention Plans (BIPs) are intended to guide educators’ efforts to help struggling students succeed in school by reducing the frequency of problem behavior and teaching appropriate, pro-social responses. The impact of a BIP, however, depends on the degree to which the plan is implemented with fidelity. In practice, there are many factors that prevent teachers and other practitioners from strictly adhering to the BIP including having multiple plans to follow, inexperience with the specified intervention(s), or particularly challenging behaviors in the classroom. The purpose of the study was to identify the factors that contribute to the treatment integrity of BIPs implemented by general educators. To accomplish this goal, we graded plans already developed and implemented using the Behavior Intervention Plan Quality Evaluator, Second edition. The BIP evaluations were then paired with survey responses from the practitioners charged with creating and completing the BIPs. A multiple regression analysis was used to predict treatment integrity (TI) outcomes based on BIP quality, in terms of development and features of the written plan, and the coaching or training received by the primary implementer and plan developer. The purpose of this study was to determine how the qualifications, training, and coaching of the professionals involved in a plan, as well as the development of the plan, and the quality of the BIP influence treatment integrity. Although coaching ended up being an excluded factor and only BIP quality was found to possess some relation to treatment integrity, the study concluded with interesting findings. Training, BIP Quality, and Treatment Integrity were found to possess predictive qualities for student outcomes. A total of 4 school districts in the state of Utah participated in the study and a total of 51 plans were evaluated and 32 survey responses were submitted. Individual BIP practices were assessed, and with more information on the factors that influence treatment integrity, educators will be better prepared to support these factors in their schools and provide better supports and develop higher quality behavior intervention plans as they are implemented with greater integrity.
17
Dong, Xiao. "Consumer Preferences, Consumer Behavior and Producer Responses in the Retail Sector." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1572935866720799.
Full text
18
Rigby, Danielle Marie Green. "Treatment Integrity of Behavior Intervention Plans (BIPs) in Public School Settings." BYU ScholarsArchive, 2019. https://scholarsarchive.byu.edu/etd/9050.
Full textAbstract:
Behavior Intervention Plans (BIPs) are intended to guide educators' efforts to help struggling students succeed in school by reducing the frequency of problem behavior and teaching appropriate, pro-social responses. The impact of a BIP, however, depends on the degree to which the plan is implemented with fidelity. In practice, there are many factors that prevent teachers and other practitioners from strictly adhering to the BIP including having multiple plans to follow, inexperience with the specified intervention(s), or particularly challenging behaviors in the classroom. The purpose of the study was to identify the factors that contribute to the treatment integrity of BIPs implemented by general educators. To accomplish this goal, we graded plans already developed and implemented using the Behavior Intervention Plan Quality Evaluator, Second edition. The BIP evaluations were then paired with survey responses from the practitioners charged with creating and completing the BIPs. A multiple regression analysis was used to predict treatment integrity (TI) outcomes based on BIP quality, in terms of development and features of the written plan, and the coaching or training received by the primary implementer and plan developer. The purpose of this study was to determine how the qualifications, training, and coaching of the professionals involved in a plan, as well as the development of the plan, and the quality of the BIP influence treatment integrity. Although coaching ended up being an excluded factor and only BIP quality was found to possess some relation to treatment integrity, the study concluded with interesting findings. Training, BIP Quality, and Treatment Integrity were found to possess predictive qualities for student outcomes. A total of 4 school districts in the state of Utah participated in the study and a total of 51 plans were evaluated and 32 survey responses were submitted. Individual BIP practices were assessed, and with more information on the factors that influence treatment integrity, educators will be better prepared to support these factors in their schools and provide better supports and develop higher quality behavior intervention plans as they are implemented with greater integrity.
19
Thienmongkol, Kaorat, and Pongsatorn Thaisuntad. "Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6544.
Full textAbstract:
Program: MIMA student – International Marketing Course name: Master Thesis (EFO705) Title: Consumer behavior toward online purchasing behavior Authors: Kaorat ThienmongkolPongsatorn Thaisuntad Supervisor: Daniel Tolstoy Problem: “What factors trigger the online purchasing decision of young SwedishConsumer?” Purpose: The purpose of this report is to study the insights about the factors that triggerpurchasing behavior of young Swedish consumer to shopping on the internet.The result will enable managers of e-commerce firms to outline strategies topenetrate the Swedish market, and will also contribute to e-commerceliterature in general. The students who study and interested in this area will beable to use this result as their empirical data and to enhance their knowledge. Method: 160 questionnaires were used as primary data. Stockholm, Goteborg, Uppsala,Vasteras, and Eskiltuna are the cities that authors collected the data. Forsecondary data, authors collected data from the website. Conclusion: Young Swedish consumers have positive experience on online shopping, trustand like to shop online. They concern on the type of product when shoppingon the internet. And young Swedish consumer also effect by situational factor. Keyword: online shopping, online purchasing decision, consumer behavior
20
Kadambi, Rupasri. "Analysis of data mining techniques for customer segmentation and predictive modeling a case study /." Diss., Online access via UMI:, 2005.
Find full textAbstract:
Thesis (M.S.)--State University of New York at Binghamton, Thomas J. Watson School of Engineering and Applied Science, Dept. of Systems Science and Industrial Engineering, 2005.Includes bibliographical references.
21
Ye, Lei Pelton Lou E. "The impact of gender effects on consumers' perceptions of brand equity a cross-cultural investigation /." [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-9007.
Full text
22
Blevins, Leia, James J. Fox, and S. Salyer. "School-wide Behavior Support: Student Outcomes, Treatment Integrity, and Sustainability Issues." Digital Commons @ East Tennessee State University, 2012. https://dc.etsu.edu/etsu-works/156.
Full text
23
Mecit, Alican. "Four essays on psycholinguistic effects in consumer behavior and consumer-object relations." Thesis, Jouy-en Josas, HEC, 2021. http://www.theses.fr/2021EHEC0002.
Full textAbstract:
Dans le premier essai, j’examine la langue en tant que nouveau facteur d'anthropomorphisme. À travers huit études, je montre qu’au sein des langues genrées comme le français, les marques de genre que présentent les noms d’entités non humaines influencent la façon dont les individus se représentent mentalement ces entités, et augmentent par conséquent leurs tendances généralisées à anthropomorphiser les objets de consommation. Je démontre ces effets à la fois en comparant les différences naturelles dans les tendances à l’anthropomorphisme entre les langues (par exemple, l’anglais, le français, l’italien), et en manipulant la présence de marques de genre pour les non humains au sein d’études intralinguistiques. Je montre en outre que, dans les langues genrées, le genre grammatical des noms d’entités non humaines, quoique sémantiquement arbitraire, influence les interactions des consommateurs avec les marques et les objets de consommation en conformité avec les connotations de féminité et de masculinité. Dans le deuxième essai, je cherche à savoir si la marque grammaticale de genre des noms de maladies affecte l’appréciation des risques par les consommateurs. En français et en espagnol, le nom de la maladie résultant du coronavirus (COVID-19) est grammaticalement féminin, tandis que le virus responsable de la maladie (coronavirus) est masculin. Dans une série d'expériences avec des francophones et des hispanophones, j’observe que le genre grammatical affecte les jugements liés au virus en conformité avec les stéréotypes de genre : les termes féminins (vs masculins) relatifs au virus amènent les individus à lui attribuer moins de caractéristiques masculines stéréotypées, ce qui réduit dès lors leurs perceptions du danger. Cet effet se généralise aux comportements préventifs des consommateurs ainsi qu'à d'autres maladies, et se trouve modéré par les différences individuelles en termes de stéréotypes sexuels chroniques. Dans le troisième essai, j’examine si la manière dont on se positionne par rapport au temps affecte les inférences que l’on tire de la vitesse perçue du temps. Les résultats de quatre expériences montrent que, lorsque le temps est perçu comme étant passé rapidement, les gens accélèrent pour compenser le temps perdu. Le fait que l'on se représente comme un agent en mouvement sur une ligne temporelle immobile ou un agent immobile sur une ligne en mouvement modère cet effet : les personnes qui se représentent comme des agents en mouvement sont plus susceptibles d’inférer leur vitesse de la vitesse du temps, et deviennent plus rapides (lentes) lorsqu'elles voient le temps passer plus rapidement (lentement) que prévu. En conséquence, elles sont davantage confrontées à des compromis cognitifs, tels que l’imprécision et l'impulsivité, que les personnes qui se représentent comme des agents immobiles sur une ligne en mouvement. Dans le dernier essai, je m’intéresse à la question de savoir si l'attribution de caractéristiques humaines à des entités non humaines facilite le processus inverse de déni des caractéristiques humaines à d'autres humains (déshumanisation). À travers quatre études, je montre que la tendance à l'anthropomorphisation est corrélée positivement à une tendance à déshumaniser les autres individus, ainsi qu’au soutien à des politiques de déshumanisation ; l’usage d’appareils dotés de caractéristiques humaines est associé à la fois à un anthropomorphisme et à une déshumanisation accrues. Je montre, à l’aide de preuves causales, que l’exposition à des signaux anthropomorphiques, comme un robot humanoïde, accroît la tendance à la déshumanisation et au déni d’émotions secondaires aux autres individus. J’observe de plus que la déshumanisation ne se produit qu’au sein d’interactions avec des objets anthropomorphisés et que les attitudes diverses des consommateurs envers l’objet anthropomorphisé modèrent l’effet, les attitudes plus favorables conduisant ironiquement à plus de tendances à la déshumanisationIn the first essay, I investigate language as a novel antecedent of anthropomorphism. Across eight studies, I show that gender-marking of non-human nouns in gendered languages (e.g., French) influences the way individuals mentally represent these entities, and as a result increases their generalized tendencies to anthropomorphize consumption objects. I demonstrate the effects both by comparing anthropomorphism as a function of natural differences in languages (e.g., English, French, Italian) and by manipulating the presence of gender-markings for non-humans in within-language studies. I further show that within gendered languages, grammatical gender of non-human nouns, although semantically arbitrary, influences consumers’ interactions with brands and consumption objects consistent with connotations of femininity and masculinity. In the second essay, I test whether the grammatical gender mark of diseases affects consumers’ risk judgements. In French and Spanish, the name of the disease resulting from the virus (COVID-19) is grammatically feminine, whereas the virus that causes the disease (coronavirus) is masculine. In a series of experiments with French and Spanish speakers, I find that grammatical gender affects virus-related judgments consistent with gender stereotypes: feminine- (vs. masculine-) marked terms for the virus lead individuals to assign lower stereotypical masculine characteristics to the virus, which in turn reduces their danger perceptions. The effect generalizes to precautionary consumer behavioral intentions as well as to other diseases, and is moderated by individual differences in chronic gender stereotyping. In the third essay, I study whether attributing humanlike characteristics to non-human entities facilitate the inverse process of denying human characteristics to other humans (dehumanization). Across four studies, I show that the tendency to anthropomorphize is positively correlated with a tendency to dehumanize other individuals, as well as with support for dehumanizing policies; the use of technological devices with humanlike characteristics is associated both with increased anthropomorphism and increased dehumanization. Causal evidence shows that priming with anthropomorphic cues, such as a humanlike robot, increases dehumanization and denying secondary emotions to other individuals. Furthermore, I find that dehumanization only occurs in interactions with anthropomorphized objects and that consumers’ attitudes toward the anthropomorphized object moderates the effect, with more favorable attitudes ironically leading to greater dehumanization tendencies. In the last essay, I study whether the way one talks and thinks about time affects the inferences s/he draws from the perceived speed of time. The results of four experiments show that when time is perceived to have passed quickly, people speed up to compensate for the lost time. Whether one conceptualizes herself as a moving agent on a stationary timeline or a stationary agent on a moving timeline moderates this effect. People who conceptualize themselves as moving agents are more likely to infer their speed from the speed of time, and become faster (slower) when they experience time passing unexpectedly quickly (slowly). As a result, they suffer from cognitive trade-offs, such as inaccuracy and impulsivity, more than those who conceptualize themselves as stationary agents on a moving timeline
24
Steinbach, Lisa. "Parent and teacher treatment integrity and conjoint behavioral consultation." Thesis, McGill University, 2000. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=31141.
Full textAbstract:
This present study examined parent and teacher treatment integrity during conjoint behavioral consultation (CBC) in the remediation of behavioral problems in children at home and at school. A primary purpose of the study examined the relationship between treatment integrity and treatment outcome. A second purpose was to investigate the association between the integrity with which interventions were implemented and treatment acceptability. More specifically, the relationships between parent and teacher treatment integrity and (a) time to effectiveness; and (b) intervention difficulty were examined. An A/B design was used and participants included 12 children, their parents, and their teachers. Results indicate that parent and teacher treatment integrity was moderately related to the effectiveness of interventions. Results also indicate that treatment integrity and parent and teacher perceptions of treatment acceptability were minimally related. However, strong relationships were found between treatment integrity and parent and teacher perceptions of time to effectiveness and a moderate relationship was found with treatment integrity and parent ratings of program difficulty. Moreover, the directions of the treatment integrity relationships with treatment acceptability and intervention difficulty factors were in the direction hypothesized with the exception of teacher perceptions of treatment acceptability. The theoretical and practical implications of these findings, limitations of this study, and future research directions are discussed.
25
Zhao, Dan. "The Chinese Consumer Shopping Behavior on Taobao." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179382.
Full text
26
Lachowska, Marta. "Essays in labor economics and consumer behavior /." Stockholm : The Swedish Institute for Social Research (SOFI), Stockholm University, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-38633.
Full text
27
Farney, Ryan M. "The Influence Exposure Has on Consumer Behavior." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1251.
Full textAbstract:
Advertising has been around for thousands of years and has proven to be a valuable asset to company revenue. The methods used in advertising have been examined closely more recently, specifically from a psychological standpoint. The human brain reacts to advertisements in different ways. Low and high involvement advertisements stimulate the brain in the subconscious and conscious state effectively. While each of these advertising methods are useful, complex messaging techniques seem to stimulate recall more effectively than simple messaging. In the age of digital advertising, sponsors look to put new resources to use to ensure paid advertisements are doing their job. With data mining and location based services available, advertisers are getting more in touch with the consumer than ever before. The bombardment of advertising is changing the consumer’s eye for low and high involvement and the advertising industry will be forced to adjust yet again.
28
Abt, John Michael. "The Impact of Necessity on Consumer Behavior." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/421886.
Full textAbstract:
Business Administration/InterdisciplinaryPh.D.
I find that a bad reputation is not necessarily bad for business. I argue that a bad corporate reputation is less likely to hurt sales of tangible goods than intangible services, because assessing quality for the latter is inherently difficult and customers often rely on seller reputation to choose providers. I also argue that a necessary product is less likely to be adversely impacted than a discretionary one because in many cases the customers cannot avoid purchase of the product. I find that product necessity strongly affects consumer opinions and behavior. I argue that consumers “like” firms that offer products they want more than firms that offer products they need but that these opinions do not necessarily drive purchase behavior. I partition firms included in a well-established, corporate reputational survey into those that offer basic needs, perceived necessities and discretionary products. I find that consumers rate firms that offer discretionary products higher than firms that offer necessary products. Despite this tendency, firms that offer discretionary products and necessary products have similar profitability. Lastly, while consumers dislike price increases, they are more likely to repurchase basic needs than perceived necessities or discretionary products, arguably because they have no choice for the former.
Temple University--Theses
29
Cho, Edward Ku. "Essays on consumer behavior in retail stores." Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/41715.
Full textAbstract:
Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Economics, 2007.Includes bibliographical references.
This dissertation is a collection of three empirical essays in industrial organization using data from an anonymous retailer. All these chapters examine some facet of consumer behavior. The first chapter estimates demand for store and national brand over-the-counter pain relievers. There is evidence that the substitution patterns between store and national brands are starkly asymmetric- price cuts by national brands steal more share from store brands than store brand price cuts steal share from national brands. Another distinguishing characteristic between store and national brand products is that store brands can be found at only one retailer while national brands are found virtually anywhere. I find that an increase in the number of competing local retailers is associated with an increase (decrease) in store brand (national brand) share, which is consistent with the unique availability of store brands. In the second chapter, I investigate consumer inventory behavior and find that the increase in quantity resulting from a sale is in large part due to stockpiling motives. For example, using field experiment data, the estimated increase in consumption (net of stockpiling) is close to zero for the product categories mouthwash, diapers, and chocolate. I also identify a selection bias when one uses store-level data to estimate the impact of price on quantity. The third chapter evaluates the effectiveness of lowering prices versus just claiming prices are lower on demand, and how this relates to consumer price knowledge. Using a large-scale field test in which we varied both actual price (in the absence of any cue) and claimed price, we find that the response of these two effects is positively correlated.
(cont.) A likely explanation for this positive correlation is that customers simply care more about the prices of some products than others. Also, customers respond more to low prices on items for which they have good price knowledge, but respond more to low price claims when their price knowledge is poor, although this is a second order effect.
by Edward Ku Cho.
Ph.D.
30
Hoefener, Karen. "Coffee house consumer behavior in Changsha, China." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/16576.
Full textAbstract:
Submitted by Daniele Santos (danielesantos.htl@gmail.com) on 2016-02-19T13:23:40Z
No. of bitstreams: 1
Karen.pdf: 3965360 bytes, checksum: a21a5e56a71ddbbd6f5c91900d1f2573 (MD5)Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2016-06-02T14:32:31Z (GMT) No. of bitstreams: 1 Karen.pdf: 3965360 bytes, checksum: a21a5e56a71ddbbd6f5c91900d1f2573 (MD5)
Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2016-06-07T12:21:14Z (GMT) No. of bitstreams: 1 Karen.pdf: 3965360 bytes, checksum: a21a5e56a71ddbbd6f5c91900d1f2573 (MD5)
Made available in DSpace on 2016-06-07T12:21:26Z (GMT). No. of bitstreams: 1 Karen.pdf: 3965360 bytes, checksum: a21a5e56a71ddbbd6f5c91900d1f2573 (MD5) Previous issue date: 2015-10-28
Women in Changsha are patronizing coffee-houses, ordering beverages and sweets, and disliking the taste of the expensive product purchased. This thesis is an exploratory research study conducted in Changsha, China with a consumer behavior focus. It uses primary surveys and interviews in addition to secondary sources from books, articles, and academic journals. It seeks to identify underlying motives for purchasing behavior from working women in the developing third-tier city Changsha, Hunan, China. It delves into the psychology of the working women who spend their hard-earned discretionary incomes at costly western chain coffee-houses. The inland mass-market consumer class feels the desire to project their newly established status while needing to save money for their personal future, their children’s schooling, and their parent’s retirement. They must wisely spend discretionary income while satisfying social societal norms. An individual’s self-concept plays and important role in determining which coffee shop she will frequent and what she will order. Daylight Donuts, Starbucks, Costa Coffee and local café’s all serve brewed coffee but they have different associations. This study aims at understanding the influencing factors associated with coffee-house brand equity and how the consumer’s perception of the brand forms her purchasing behavior. All coffee-house brands are relatively new in Changsha, none existing more than seven years. They do not have lasting ties with the community and need to create consumer relationships to ensure sustainability. Changsha women are bold and strong willed. If a corporation is to succeed in the future of Hunan, it will need to create an environment of hospitality excellence, place socially responsible roots in the society, and ask its customers what they want.
31
Ma, Li. "Essays in Housing Choices and Consumer Behavior." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337930256.
Full text
32
Bhardwaj, Vertica. "THE EFFECTS OF CONSUMER ORIENTATIONS ON THE CONSUMPTION OF COUNTERFEIT LUXURY BRANDS." 2010. http://trace.tennessee.edu/utk_graddiss/869.
Full textAbstract:
The emergence of ‘new luxury’ available at affordable prices has resulted in abundance of counterfeit products in the markets. As the extent of counterfeiting is increasing in almost every industry, it becomes critical to develop measures that can help to prevent buying and selling of counterfeit products. In exploring consumers’ buying behavior of counterfeit products, this study was designed to examine the influence of individuals’ characteristics or consumer orientations, both social and personal, on that generate the demand for counterfeit brands. This study employed four theoretical frameworks: (a) the Theory of Planned behavior, (b) Value-Attitude-Behavioral intention system, (c) Bandwagon effect in the theory of consumer demand, and (d) Aberrant consumer behavior.
Specifically, this study investigates consumers’ intention to purchase counterfeit brands based on their social consumer orientation (social conformity, status seeking, fashion consciousness, and price-quality schema) and personal consumer orientation (ethical value, social responsibility, and integrity), attitudes toward the purchase of counterfeit brands, subjective norm, and perceived control over the purchase of counterfeit brands. Further, this study aims to explore the role of price sensitivity as a moderator in understanding the relationship between attitudes and intentions to purchase counterfeit and original luxury brands.
This study was conducted in the context of fashion luxury brands that sell handbags and wallets. An online self-administered survey methodology was employed to collect the data from 500 subjects. The data were analyzed by maximum likelihood estimation (MLE) procedure using
structural equation modeling (SEM). Out of total 14 proposed hypotheses, 10 were significant, as expected. However, the rest 4 were not found to be significant. Status seeking was found to have an insignificant relationship with subjective norm to purchase a counterfeit brand. Fashion consciousness was found to have a negative influence on attitude while the relationship of price-quality schema with attitude was not found to be significant. Also, integrity was not found to significantly influence subjective norm. Price sensitivity did not act as a moderator due to non significant relationships between attitude and intensions to purchase counterfeit and original brands. Research and managerial implications, limitations, and suggestions for future research were drawn based on the results.
33
Chen, Kai-Ming, and 陳凱銘. "Consumer Loneliness and Consumer Purchase Behavior." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/khmap7.
Full textAbstract:
碩士國立彰化師範大學
企業管理學系
106
Despite the popularity of social networking and the internet, loneliness appears to prevail among consumers. However, previous studies did not provide much evidence regarding the association between consumer loneliness and consumer commodity preferences. With the aid of the questionnaire developed by the study, the data of the study were collected from Taiwanese consumers.The data of the study were analyzed to examine the direct effects of consumer emotional loneliness and social loneliness on consumer commodity preferences and the indirect effects of consumer emotional loneliness and social loneliness on consumer commodity preferences with consumer loneliness used as a mediating variable. Furthermore, the study employed a moderating model with e-commerce used as a moderator variable to examine the moderating effects of e-commerce on the influence of consumer loneliness on consumer commodity preferences. As shown by the results of the study, emotional loneliness and social loneliness had significant direct effects on consumer commodity preferences. With loneliness used as a mediating variable in the study, consumer emotional loneliness and social loneliness were found to have significant indirect effects on consumer commodity preferences. As e-commerce was used as a moderator variable, it was found that e-commerce had significant effects on the influence of social loneliness on consumer commodity preferences, but had no significant effects on the influence of emotional loneliness on consumer commodity preferences and the influence of loneliness on consumer commodity preferences.
34
Ting, hau-jay, and 丁豪傑. "Consumer Behavior of Pager." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/82551817099091874345.
Full text
35
Kusterer, Sandra. "Shyness in consumer behavior." Master's thesis, 2017. http://hdl.handle.net/10362/27878.
Full textAbstract:
Shyness is widespread among the population and affects a large group of consumers. Companies, however, have barely knowledge about this kind of consumers and their behavior. Particularly in the field of complaint management the barriers which prevent consumers of voicing a complaint are largely unknown and quite often companies are not aware of the dissatisfaction among their customers. Thus, this paper aims to analyze the impact of shyness on consumer complaint behavior. A survey-based approach was performed and it was detected that shy consumers have a slight preference for online over offline channels when complaining directly to the company. Further, shy consumers call less likely the customer service than non-shy consumers to voice their dissatisfaction.
36
Wang, Ming–Li, and 王明俐. "The effect of consumer involvement on customer complain behavior–moderating of consumer behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/31037759465067768829.
Full textAbstract:
碩士育達商業科技大學
企業管理所
99
recent years, the rise in consumer awareness, consumer goods for their favorite will take more time to study before deciding to buy or not. Therefore, many papers have a lot of consumer involvement dwell, which the study of consumer shopping behavior is most extensive. But most of the research show that consumer satisfaction with the degree of involvement were highly positively correlated. This study places the reverse way of thinking, for customer complaints and consumer involvement on the impact of customer complaint behavior research. Research focus is: (a) of consumers purchase in the event of unsatisfactory conditions, whether the act would have complained. (b) the difference would interfere with consumers' spending habits involved in the effect on the strength of customer complaints. In this study, questionnaires were obtained 373 valid questionnaires, the data analysis was to the following conclusions: (a) the involvement of the customer complaint behavior of consumers have a significant effect. (b) the consumer habits of the consumers involved between customer complaint behavior and interference. These conclusions will help the industry understand consumer behavior and marketing strategy as the basis for selection.
37
Huang, Jheng-Hao, and 黃鉦皓. "The effect of consumer involvement on customer complain behavior- moderating of consumer behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/12642208751719067527.
Full textAbstract:
碩士育達商業科技大學
企業管理所
99
Some scholars have suggested impulse buying behavior research can address the issues complained about, because consumers expect to avoid inconsistencies resulting discontent. Studies have pointed out that the behavior of regret to the complaint through the intermediary between the (satisfaction, repurchase will complain, etc.) giving rise to complaint behavior, but sorry if you do not act through intermediaries is a direct result of complaints will have an impact. Consumer impulse buying by the reaction. Since there is no relationship involved, whether there will be regret. In psychology, that the inhibition of inappropriate or unhelpful behavior and other aspects of psychological control functions poorly, resulting in the form of individual impulses, inside and outside the control of personality traits will increase or decrease the impulse buying of regret arising after. This study demonstrated, impulsive buying behavior of consumers has a significant impact on degree of regret.Locus of control personality of impulsive buying behavior and consumer purchasing behavior between regret interference
38
Horng, Jiann-Ping, and 洪建平. "TTHE EFFECT OF CONSUMER SELF-REGULATION TO CONSUMER BEHAVIOR." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/05314399699740266680.
Full text
39
Yang, Linyun Wu. "How Stereotypes Shape Consumer Behavior." Diss., 2010. http://hdl.handle.net/10161/2990.
Full textAbstract:
Since the cognitive ability to process information is limited, people often rely on stereotypes to help them make sense of their social environment. These knowledge structures allow people to utilize past experiences and social learning to infer the characteristics and behaviors of individual group members. Stereotypes provide their holders with scripts, specifying how to interact with members of specific social groups (e.g., what products to choose or avoid and how certain actions may be interpreted). Despite the prevalent use of stereotypes in daily life, little research in consumer behavior has examined the role of stereotypes from this perspective. I propose that consumers use stereotype knowledge to navigate interpersonal interactions through adjusting their self-evaluations and product choices to match the needs of the social situation. My research suggests that both the stereotypes applied to the self and those applied to others have implications for how consumers strategically leverage this socially shared knowledge when interacting with others.
In Essay 1, I examine how consumers use stereotypes to guide their self-evaluations when preparing to interact with someone who may stereotype them. Most interestingly, consumers are selective in what aspects of the stereotype they take on, depending on whether they have more interdependent or independent self-construals. In three studies, I demonstrate that individuals with more interdependent self-construals engage in selective self-stereotyping and that these shifts in self-evaluations are specifically tailored to the preferences and expectations of the interaction partner. However, I find that individuals with more independent self-construals engage in selective counter self-stereotyping in order to distance themselves from the constraints of the stereotype and also to rebuff the expectations of the interaction partner.
Essay 2 examines the various impression management concerns that arise when consumers choose products to share with others. I find that when the consumer has little information regarding his consumption partner, stereotypes related to the consumption partner's social group are used to guide product choices. Whether the chosen products are stereotype consistent or inconsistent depend on the consumer's social goals and the consumption partner's expectations. Across four studies, I take both the perspectives of the consumer making the choice and the consumption partner to examine the various strategies adopted for making joint consumption choices and also to evaluate the interpersonal consequences of these strategies.
Dissertation
40
Jyh-Bin, Li, and 李志彬. "Determinants of Consumer Noncomplaining Behavior." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/31010106233529749598.
Full textAbstract:
碩士大葉大學
國際企業管理學系碩士在職專班
93
Recently, with the raising of consumers’ awareness, the number of consumption dispute case is increasing year by year. How to deal with consumers complains and maintain the market share are becoming the important problems for business currently. However, most dissatisfied consumers will not adopt direct complaints. Therefore, this research investigated the effects of switching costs and individual capital on consumer noncomplaining behavior. Data of total 283 questionnaires were analyzed. There are two major findings: (1) There is a significant positive correlation between switching costs and noncomplaining behavior. (2) Individual capital symbolizing personal condition characteristics significantly explained the variance in the noncomplaining behavior.
41
DURAN, JOSE, and 杜朗. "Consumer behavior on sustainable fashion." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/b59vca.
Full textAbstract:
碩士國立臺北科技大學
管理學院外國學生專班
107
In resent years fashion has been considered the second largest industry that harms the environment the most. Because of this devastating problem the fashion industry has been taking great steps to minimize their footprint and still be able to make a profit on their business. Also at the same time consumers are making smart choices on making their purchases, both consumers and fashion companies are working on creating smart environmental friendly choices when creating clothes and making purchases. This research examines the ecological affect of each part of production process and the environmental problems they contribute. A survey was created and Maan-Witney U test was applied to examine the consumer behavior of fashion consumers and analyze their knowledge of sustainable consumption and their purchased behavior for the creation of a sustainable fashion brand.
42
Lin, Wei-Chieh, and 林煒杰. "Consumer Behavior Research of Souvenirs." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/f7nbq4.
Full textAbstract:
碩士真理大學
企業管理學系碩士班
107
In recent years, tourism has been actively promoted by government. The consumer purchasing behavior of local souvenirs, which is an important part of the tourism revenue, is also an important part of the gift giving behavior. Therefore, this study is supposed to explore the impact of consumer demographics variable and brand awareness, store atmosphere, price promotions, local features, product attributes, brand stories of souvenirs on purchases behavior and repurchase intentions of souvenirs. This study uses questionnaires and analysis. The results show that there are significant differences in the brand awareness of different marital status and place of residence of purchase of souvenirs; Consumers of different ages have significant local features and brand stories in purchasing souvenirs. Difference brand awareness, store atmosphere, price promotions, local features, product attributes and brand story would have a significant positive impact on repurchase intentions.
43
"Consumer behavior of tamagotchi keepers." 1998. http://library.cuhk.edu.hk/record=b5889371.
Full textAbstract:
by Cheung Suet-Yin Anita, Lo Chui-Yuk Michelle.Thesis (M.B.A.)--Chinese University of Hong Kong, 1998.
Includes bibliographical references (leaf 59).
Questionnaire in Chinese.
ABSTRACT --- p.i
TABLE OF CONTENTS --- p.iii
LIST OF TABLES --- p.v
ACKNOWLEDGMENTS --- p.vi
Chapter
Chapter I. --- INTRODUCTION --- p.1
Chapter II. --- LITERATURE REVIEW --- p.4
Product Life Cycle --- p.4
Motivation --- p.6
Level of Involvement --- p.8
Chapter III. --- METHODOLOGY --- p.10
Management Objectives --- p.10
Research Objectives --- p.10
Research Design --- p.11
Hypothesis Testing --- p.16
Motivation --- p.16
Level of Involvement --- p.17
Miscellaneous --- p.17
Data Collection Method --- p.19
Sampling --- p.20
Chapter IV. --- RESULTS --- p.22
Findings of Focus Groups --- p.22
Survey Sample --- p.25
Motivation --- p.26
Level of Involvement --- p.30
Other Findings --- p.33
Concept of Electronic Pets --- p.33
The Liking for Keeping Pets --- p.33
Duration of Nurturing a Tamagotchi --- p.34
Habit of Buying Cartoon Character Merchandise --- p.35
Chapter V. --- LIMITATIONS --- p.37
Sampling Bias --- p.37
Reliability --- p.37
Validity --- p.39
Chapter VI. --- CONCLUSIONS AND RECOMMENDATIONS --- p.40
APPENDICES --- p.46
BIBLIOGRAPHY --- p.59
44
Wang, Huihui. "Consumer Behavior and Firm Competition." Diss., 2016. http://hdl.handle.net/10161/12830.
Full textAbstract:
Understanding consumer behavior is critical for firms' decision making. How consumers make decisions about what they want and buy directly affect the profits of firms. Therefore, it is important to consider consumer behaviors and incorporate them into the model when studying the optimal strategy of firms and competition between firms. In this dissertation, I study rich and interesting consumer behaviors and their impact on firms' strategy in two essays. The first essay considers consumers' shopping cost which leads to their preference for one-stop shopping. I examine how store visit costs and consumer knowledge about a product affect the strategic store choice of consumers and, in turn, the pricing, customer service and advertising decisions of competing retailers. My analysis offers insights on how specialty stores can compete with big-box retailers. In the second essay, I focus on a well-established psychology phenomenon, cognitive dissonance. I incorporate the idea of cognitive dissonance into a model of spatial competition and examine its implications for selling strategy. I provide new insight on the profitability of advance selling and spot selling as well as the pricing of bundle and its components. Collectively, two essays in this dissertation introduce novel ways to model consumer behaviors and help to understand the impact of consumer behaviors on firm profitability and strategy.
Dissertation
45
Yu, Wan-Chang, and 萬昶佑. "Taxi Business Consumer Behavior Study." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ue462b.
Full textAbstract:
碩士淡江大學
資訊管理學系碩士在職專班
106
To provide business travelers with convenient travel services through the issuance of ride tickets, which will help the growth of the taxi business. This paper analyzes the transaction records of commercial taxis and expects to analyze the transaction history of commercial taxis to provide strategies and suggestions for promotion of vehicle vouchers. In this study, a case study method was used to select the T-brand team with the largest market share in Taiwan taxi fleet as the research object. Collected approximately 670,000 sets of corporate ticket transactions for the T-brand fleet in 2016, 2017, and conducted a rider record analysis. The analysis was conducted in three orientations—enterprise introduction, corporate car use, and the use of boarding vouchers. This study finds that users who use vouchers most frequently use mobile phone APPs for taxi calls, which account for 64.89% of all taxi behaviors. The location of business users who use the ticket is Taipei City, which accounts for 73% of the imported company ticket. According to the analysis of business types, the number of imported hotels (40.6%), ticket usage (37.3%), and ridership (39.56%) for Type F (wholesale, retail, and catering) companies are all highest. The time slots for corporate users are concentrated at 09:00~17:00, and the peak time is at 13:00~15:00. The average take-up time is 11~15 minutes, which means that most enterprises mainly rely on short-term demand. This study finds that (1) the ratio of each type of T-brand consortium''s introduction of ticketing occupies less than 1% of the total number of companies in Taiwan, indicating that there is still much room for growth in the implementation of ticketing services. (2) The maximum car use time is from 13:00 to 15:00. Drivers can be encouraged to undertake tasks during this time to receive the application car crowd. (3) Integration with the enterprise ERP system and automatic transfer of employee ride records can help companies accelerate the internal travel expense reimbursement process.
46
Lai, Chih-Chun, and 賴智純. "Economy Hotel in Consumer Behavior." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/15912195364205175245.
Full textAbstract:
碩士國立臺灣師範大學
運動與休閒管理研究所在職碩士班
102
Objective：The main purpose of this study was to understand the background population traveler's budget hotel accommodation variables, consumer behavior, degree of importance of product attributes, current status of product attributes satisfaction. Furthermore, Then discusses different background variables and consumer behavior and the impact of the importance of product attributes and the degree of satisfaction with the situation。 Subjects：The group of domestic and foreign tourists age above 12 as the subjects of this study. Tools：The study makes use of the questionnaire method, four parts were divided into questionnaire, Hotels attribute importance degree, Accommodation Satisfaction, Personal Background, Consumer Behavior. The date of questionnaire conducting was from 15 November to 31 December 2013, through hotel handed the travelers to fill out the questionnaire, the returning questionnaires were 527. Methods：The questionnaire data were analyzed by Descriptive statistics analysis, item analysis, factor analysis, Reliability analysis, One-way ANOVA, t-test, Chi-square test, Pearson’s correlation coefficients and other statistical methods for analysis. Results：The results finds that the sample of those travelers was female than male, the age of most travelers were from 30 to 39, the majority of “unmarried” marital status, then main occupation among the travelers was “Service worker and shop/market sales worker”, most travelers live in Taiwan. Accommodation purpose of sightseeing in the majority, travelers to the hotel to take a taxi up to. Obtain this hotel to Internet-based information sources, accommodation based on twin room type, room rates of up to NT$2,000-2,499. Book this hotel through the travel agency side is more, Overall satisfaction was satisfied accommodation, travelers are likely to stay again and recommend friends and family to come to stay. Product attribute importance and satisfaction in six dimensions showed significant correlation. In which "safe and clean" dimensions and "safe and clean" related to the highest value was significant (r=0.608，p< 0.01). Will affect both the degree of mutual importance and satisfaction.
47
Moruszewicz, Agata Julia. "Neutralizing shyness in consumer behavior." Master's thesis, 2017. http://hdl.handle.net/10362/27420.
Full textAbstract:
Shyness is a widespread phenomenon which is present in the lives of majority of people. Although it is important, it barely has been studied in business context. This thesis explores the way of neutralizing shyness by the psychological concept called misattribution of arousal, meaning the process of people making a wrong assumption of what cause them to feel aroused. The mechanism is studied in the business context, on the example of language course. Taking care of the shy customers may be useful for business owners who, by treating them differently, can attract new customers and therefore, earn money from that.
48
Alhinho, Matilde Maia. "Empirically testing the dimensions of consumer trust in e-commerce." Master's thesis, 2015. http://hdl.handle.net/10362/15227.
Full textAbstract:
In the fields of marketing and general management, many are the contributions of
literature relating trust and e‐commerce. Trust is perceived as an issue that concerns the
consumers’ intention to purchase. As so, in this research, a path model is empirically tested in
order to develop solutions for Internet vendors on how to deal with consumers and increase their
trust. The path model measures how the dimensions of trust, named as competence, integrity and
benevolence positively influence the overall trust of the consumers and at the same time how the
sources of trust – consumer characteristics, firm characteristics, website infrastructure and
interactions influence those dimensions. The data used to test the model was collected in
Portugal, through 365 valid cases. Findings revealed that consumers, which have high level of
overall trust, are more likely to intent to purchase online.
49
Tsau, Richard, and 曹明誠. "The consumer typology and consumer behavior research of convenience stores." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/93664969157358240484.
Full textAbstract:
碩士國立成功大學
企業管理學系碩博士班
91
The consumer behavior of convenience stores is different from other types of shopping, but previous researchers focus on the field of department stores, supermarkets, or other types of shopping in their surveys of retail issues. Little attention has been given to the consumer behavior in convenience stores. This research categorize the consumers of convenience stores by two taxonomies at the same time, first it categorize the respondents into three types on the base of shopping orientation, and then it categorize the same respondents into five types on the base of shopping motivation. The effort was made to explore the variation between each group of consumers differentiated on the base of the two taxonomies. Besides, it also probes for the correlation between each dimension of shopping orientation, shopping motivation, and the patronage behavior. The result enable the identification of three distinctive shopper types based on the shopping orientation: (1) the apathetic shoppers, (2) the moderate shoppers, (3) the active shoppers, and differentiate five fairly distinct shopper types based on the shopping motivation of convenience stores:(1) the routine shoppers (2) the special buyers (3) the light users (4) the heavy users and (5) the occasional shoppers. The result of cross analysis of the two taxonomies indicate that the main customers of convenience stores are likely to be “active shoppers”, they have shopping confidence, like to shop with friends and sharing shopping information with them. They also like to shop where people or clerk know them .The motivations of patronizing a convenience store are “occasional needs”,” anticipated utility”, “trying new products”, and “buying special” in order of intensity, the customers have a higher intensity of need for new products in the categories of beverages, nibble snacks, commodity, and publication. Finally the study propose some Practical managerial suggestions for proprietors to form related marketing strategies.
50
Castro, João Manuel Pinto e. "Relationship marketing and consumer behavior in fast-moving consumer goods." Doctoral thesis, 2006. http://hdl.handle.net/10400.1/714.
Full textAbstract:
Tese dout., Gestão, Universidade do Algarve, 2006A presente dissertação investiga a adequação dos conceitos do marketing relacional aos mercados de bens de consumo correntes. Os adeptos do marketing relacional incitam as empresas a focalizarem os seus esforços de marketing na retenção dos seus clientes mais valiosos. Esta recomendação decorre da crença de que a fidelização é uma forma mais eficaz de assegurar o crescimento de uma marca do que a penetração. O marketing relacional emergiu no contexto do marketing de serviços, mas mais recentemente o seu âmbito alargou-se ao ponto de alguns autores o considerarem um novo paradigma do marketing relevante para qualquer empresa em qualquer tipo de mercado. O interesse pelos conceitos do marketing relacional cresceu designadamente entre os fabricantes de bens de consumo correntes empenhados em superar as limitações das tradicionais abordagens do marketing de massa. Todavia, em oposição à teoria dominante do comportamento de compra do consumidor de Howard-Sheth, a teoria NBD-Dirichlet do comportamento de compra prediz que, em situações de compra repetida, essas estratégias de marketing relacional não produzirão os resultados esperados. Na realidade, tendo em conta evidência empírica segundo a qual: a) o que basicamente distingue as marcas líderes das restantes numa dada categoria é o facto de ela ser adquirida por mais consumidores; b) a lealdade não varia muito de marca para marca; e c) as marcas com maiores taxas de penetração também registam maior lealdade, os programas concebidos para fidelizar os clientes correm o risco de ou não atingirem o seu propósito ou atingirem-no por um custo absurdamente elevado. Por essas razões, pretendíamos testar a hipótese segundo a qual os programas de marketing relacional são incapazes de gerar ganhos de quota de mercado para bens de grande consumo. Por outro lado, caso fosse possível identificar algum impacto positivo, gostaríamos de saber que variáveis comportamentais específicas seriam responsáveis por esse efeito. Tendo obtido autorização de um grande fabricante de bens de consumo correntes a operar em Portugal para examinar os dados de compra de um grupo de teste e de um grupo de controlo no contexto de um programa de marketing relacional, foi-nos possível xiv acompanhar os seus comportamentos respectivos ao longo de um período de dez trimestres. As variáveis de comportamento retidas foram a quota de mercado, a taxa de penetração, a taxa de compra, a frequência de compra e o gasto por ocasião de compra. A análise foi conduzida em três níveis distintos: empresa, divisão e produto. Assim, foi estabelecida uma comparação entre o comportamento no grupo de teste e o comportamento no grupo de controlo. As diferenças entre os dois grupos conduziram à criação de um novo conjunto de séries cronológicas cuja evolução foi analisada com o objectivo de verificar: a) Se seria possível identificar qualquer evolução positiva no grupo de teste em relação ao grupo de controlo durante o período escrutinado; e b) Se tais efeitos poderiam ser atribuídos ao programa de marketing relacional. Resumidamente, a conclusão fundamental é que, a fazer fé nos dados disponíveis, não é possível concluir que o programa de marketing relacional investigado tenha tido um impacto positivo irrefutável sobre as variáveis de compra analisadas, seja ao nível da empresa, das divisões ou dos produtos. Embora estes resultados não permitam concluir que o marketing relacional é absolutamente ineficaz em mercados de bens de grande consumo, eles contribuem no entanto para reforçar as suspeitas levantadas por alguns autores relativamente à aplicabilidade dos princípios do marketing relacional à compra repetida de baixo envolvimento, na medida em que parecem confirmar as predições da teoria NBD-Dirichlet do comportamento de compra. Decorrem daqui importantes consequências para a teoria do marketing e a prática da gestão, bem como para futuras investigações neste domínio.