Relevant bibliographies by topics / Consumer attitude

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
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Academic literature on the topic 'Consumer attitude'

Author: Grafiati
Published: 4 June 2021
Last updated: 11 September 2023

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Journal articles on the topic "Consumer attitude"

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Nurtiah, Nurtiah, and Fatimah Abdillah. "PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK." Journal of Management : Small and Medium Enterprises (SMEs) 14, no. 3 (November 30, 2021): 351–63. http://dx.doi.org/10.35508/jom.v14i3.5612.

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Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement. Marketers and companies need a positive attitude towards the advertisements produced. So that consumer buying interest is quite strong in the market. This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. This study uses primary data obtained directly from distributing questionnaires to 150 respondents, namely the people of Cibungbulang District. The analytical method used is path analysis (path analysis). The results of this research using the path analysis method indicate that companies can still get a positive impact from advertising through television media. Advertising on television is still superior because consumer evaluation of advertising is strong enough to increase purchase interest in products.The results of the study based on path analysis show that consumer attitudes towards television advertising (X) affect consumer attitudes towards brands (2) and purchase interest (Y). If regressed, consumer attitudes towards television advertising (X) have a significant positive effect on attitudes towards brands with a standardized beta value of 0.429 and a significance of 0.000. Attitude towards brands (Z) has a significant positive effect on purchase intention (Y) with a standardized beta value of 0.417 and a significance of 0.000. Meanwhile, the attitude variable towards brands has a significant effect on purchase intention. Further research can be carried out through comparing consumer attitudes towards advertisements on several media with wider reach and affordable costs, such as the internet and social media. Keywords: Television Advertising, Attitude Towards Advertising, Attitude Towards Brands, Buying Interest.
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Mentari, Ni Wayan, I. Nyoman Djinar Setiawina, I. Made Kembar Sri Budhi, and I. Wayan Sudirman. "Influence factor of consumers interest on using E-money." International journal of social sciences and humanities 3, no. 2 (August 15, 2019): 176–86. http://dx.doi.org/10.29332/ijssh.v3n2.311.

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The objectives of this study was to determine the factors that influence consumer interest in using e-money in Badung and Denpasar City in Bali. This study uses the analysis of SEM structural equations with alternative Partial Least Square (PLS). Consumer attitudes mediate the influence of the relationship between perceived benefits and perceived ease of consumer interest in using e-money, the attitude of consumers in using e-money does not mediate the effect of the relationship between customer knowledge on consumer interest in using e-money. The coefficient of determination R-square for attitude variables is 0.502, which means that the variable attitude of consumers in using e-money can be explained by the variable perception of benefits, perceived convenience and consumer knowledge by 50.2 percent, or in other words, every variant of consumer attitudes e-money will be explained by the variable perception of benefits, perceived ease and consumers knowledge by 50.2 percent, the rest explained by other variables outside the model by 49.8 percent.
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Samoggia, Antonella, and Tommaso Rezzaghi. "The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior." Nutrients 13, no. 2 (January 24, 2021): 344. http://dx.doi.org/10.3390/nu13020344.

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Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding of consumers’ behavior and attitudes. We interviewed consumers with the support of Qualtrics online software. The data were then processed with SPSS (statistical analysis software). The data elaboration includes a multivariate linear regression model to analyze the consumers’ intention to consume caffeine to enhance the sports performance, and to explore consumers’ preference of marketing leverages for this product category. The results contribute to an understanding of consumers’ consumption and purchasing behavior towards caffeine, and support the validity of the extended TPB to develop a more comprehensive picture of consumer behavior. Consumers have a positive attitude towards caffeine-containing products to enhance sports performance. The main consumer behavior drivers are subjective norms and utilitarian aspects. The present research results may support companies in the development of caffeine-containing products to enhance sports performance.
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Fenitra, Rakotoarisoa Maminirina, and Budhi Haryanto. "Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods." Jurnal Dinamika Manajemen 10, no. 2 (February 10, 2020): 289–83. http://dx.doi.org/10.15294/jdm.v10i2.18573.

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The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer behavior towards counterfeit luxury goods. The sample in this study were 286 people who intended to buy fake luxury goods. Data was collected through a survey questionnaire and, analyzed by regression analysis techniques. The research findings identify that brand image, quality and price positively influence consumer attitudes towards fake luxury goods. This is because these variables are considered to have influenced individual attitudes. They have a positive attitude towards fake luxury goods in terms of brand image, price and quality and that consumer attitude is a significant variable in shaping consumer purchase intentions, because positive attitude is a stimulus for consumer purchase intention which is a predictor. consumer buying behavior; so the higher the attitude of consumers, the higher their intention to buy. These findings can be an asset for policy makers and producers of original products to formulate strategies to overcome counterfeiting activities.
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Tang, Yiming, Xiucun Wang, and Pingping Lu. "Chinese consumer attitude and purchase intent towards green products." Asia-Pacific Journal of Business Administration 6, no. 2 (May 27, 2014): 84–96. http://dx.doi.org/10.1108/apjba-05-2013-0037.

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Purpose – The purpose of this paper is to examine how Chinese consumer attitude mediates factors that influence their purchase intention toward low-displacement vehicles. Design/methodology/approach – This study utilizes online survey data in China, multiple regression and recursive regression models. Findings – Consumers’ environmental concern, perceived effectiveness belief and functional value positively affect their attitude toward such products. Consumer attitude positively affects purchase intention. Consumer attitude fully mediates the influence of environmental concern, and partly mediates the effect of perceived effectiveness belief, and functional value on purchase intention. Consumers’ awareness of government policy is not associated with attitude or purchase intention. Originality/value – This is a first empirical study to systematically examine Chinese consumer attitude's mediation effect on factors influencing their purchase intent toward low-displacement vehicles in China.
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Ng, W. E., W. Pindi, K. Rovina, and S. Mantihal. "Awareness and attitude towards 3D food printing technology: the case of consumer responses from Klang Valley, Malaysia." Food Research 6, no. 4 (August 26, 2022): 364–72. http://dx.doi.org/10.26656/fr.2017.6(4).530.

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This study aimed to investigate the Malaysian consumer response to 3D food printing. The objectives were to evaluate the awareness of consumers on 3D food printing and identify the factors that influence consumers’ final attitude towards 3D food printing and assess consumers’ change in attitude towards 3D food printing after being further informed about the technology. An online consumer survey was conducted in Klang Valley which involved 394 Malaysians of age between 24 to 55 years old. From the survey, the respondents showed a relatively low awareness of 3D food printing. Their initial attitudes toward the technology indicated a neutral (mean 3.99±0.98) due to the lack of knowledge and experience on 3D food printing. Multiple linear regression analysis indicated that consumers’ willingness to consume 3D printed food (B = 0.397) and their benefit perception towards 3D food printing (B = 0.308) significantly led to a positive attitude. Food technology neophobia (B = -0.202) and familiarity (B = -0.180) were the factors that significantly contributed to a negative attitude among the respondents. From the paired ttest, it was found that the respondents’ overall attitude has improved significantly (mean 0.707±0.904) with the aid of an infographic included in the survey as the medium for the respondents to know more about 3D food printing. This shows that information delivery is important in influencing consumers’ attitudes towards 3D food printing. A well-designed communication strategy that is appropriate to the target consumers may be able to develop a positive response to 3D food printing among the consumers.
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Kiriri, Peter N. "Consumer ethnocentrism and attitudes towards local products: A case of Kenyan consumers." University Journal 1, no. 3 (December 21, 2021): XX. http://dx.doi.org/10.59952/tuj.v1i3.20.

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This paper entails a study that was conducted to investigate the existence of consumer ethnocentrismand the attitudes towards locally made products among Kenyan consumers. The study is founded onthe different perspectives of consumer attitudes towards domestic and foreign made products. Thesample for this study was drawn from adult customers who live in Nairobi. Altogether, the studysampled 385 respondents to whom questionnaires were distributed and, 315 completed and returnedfor analysis. The consumer ethnocentric tendency was measured using the consumer ethnocentrismscale developed by Shimp and Sharma in 1987 while consumer attitude was measured using a scalederived from the literature. Cronbach’s Alpha values of each construct confirmed that a good reliabilityexisted, hence appropriate to make inferences. Principle component analysis was employed todetermine the important factors affecting consumer attitudes. Four components were identified throughconfirmatory factor analyses which were labelled as: Patriotism; Economic Impact; Foreign Products;and, Made in Kenya Attitude. A structural equation model was developed showing the relationshipsbetween consumer ethnocentrism components and attitude towards made in Kenya products. Consistentwith other African studies, it was found that the Kenyan consumers were not ethnocentric. They werehowever concerned with the impact of foreign products to the economy and especially on employment.On the other hand, Kenyans were found to be xenocentric (preference for foreign made products.
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Anzar Huthasuhut, Muhammad Fanny, Permana Honneyta Lubis, and Sorayanti Utami. "The Influence of Brand Image and Lifestyle on Purchase Intention Mediated by Consumer Attitude on Personal Care Products with Regional Comparison as Multigroup Moderator (Study on Consumers in Banda Aceh VS Lhokseumawe)." International Journal of Scientific and Management Research 05, no. 08 (2022): 43–57. http://dx.doi.org/10.37502/ijsmr.2022.5804.

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This study aims to examine the effect of brand image and lifestyle on purchase intention which is mediated by consumer attitudes towards personal care products with regional comparisons as moderating multigroup (Study on Consumers in Banda Aceh and Lhokseumawe). The population was consumers who bought personal care products from the Nivea brand in Banda Aceh and Lhokseumawe. The sampling technique used was Quota Sampling with the number of respondents as many as 200 people consisting of 100 people in the Banda Aceh area and 100 people in the Lhoksumawe area. Data were collected by distributing questionnaires directly to all respondents and measured using a Likert scale and tested using SEM-AMOS. The results reveal that brand image and consumer attitude affect purchase intention, lifestyle does not affect purchase intention, brand image and lifestyle affect consumer attitudes, consumer attitude partially mediates the brand image role in purchase intentions, and consumer attitude fully mediates the lifestyle role in consumer purchase intention. The result of different test on two groups of consumers in Banda Aceh and Lhokseumawe proves that the lifestyles of consumers in Banda Aceh and Lhokseumawe are different. This is because the impact of consumer lifestyle on the intention to buy Nivea personal care products will increase if sold in Banda Aceh City compared to sales in Lhokseumawe City.
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Mayasari, Mayasari, Rosmiati Rosmiati, Siti Syuhada, and Refnida Refnida. "Faktor-Faktor yang Mempengaruhi Sikap Konsumen Memilih Masuk pada Lembaga Bimbingan Belajar di Kota Padang." Jurnal Ilmiah Universitas Batanghari Jambi 22, no. 3 (October 31, 2022): 2149. http://dx.doi.org/10.33087/jiubj.v22i3.3038.

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The purpose of this study was to determine and analyze the influence of factors that: influence consumer attitudes in choosing to enter a tutoring institution in the city of Padang in terms of potential factors, decision factors, partial and simultaneous consumer satisfaction value factors on consumer attitudes. The research method used is descriptive quantitative with a population of 20738 students who become consumers at tutoring institutions in the city of Padang. The sampling technique used is the Probability Random Sampling technique so that the sample of this study amounted to 392 people. The data were analyzed in two ways, namely: 1) using multiple linear regression to determine the factors that influence consumer attitudes with t and F tests at a significance level of = 0.05; 2) The attitude model of consumers choosing to enter a tutoring institution in Padang City is predicted based on the attitude toward the object model or the Fishbein model. The results showed that partially the institutional potential factors had a positive influence, the purchasing decision factor had a positive influence and the consumer satisfaction value factor had a significant negative influence on the attitudes of consumers choosing to enter a tutoring institution in the city of Padang. Meanwhile, simultaneously these factors have a significant influence on consumer attitudes in choosing tutoring institutions in the city of Padang. The consumer attitude model based on the Fishbein model choosing to enter a tutoring institution in the city of Padang has an average score of 32.62. This means that the tutoring institution in the city of Padang has the attributes that consumers want.
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Sitorus, Lika Oniaranti, Ktut Murniati, and Kordiyana K. Rangga. "SIKAP DAN KEPUASAN KONSUMEN TERHADAP PEMBELIAN SATE DI KOTA BANDAR LAMPUNG." Jurnal Ilmu-Ilmu Agribisnis 8, no. 2 (July 9, 2020): 303. http://dx.doi.org/10.23960/jiia.v8i2.4068.

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The study aims to analyze consumer attitudes, consumer satisfaction and the influence of consumer attitudes and satisfaction to the purchase of satay. Data were collected in June–July 2018. The research location is determined purposively with the consideration that the LWS and HJA Restaurants were established in the same year but they have different business development. There are 60 respondents collected using accidental sampling. The analytical methods used are Fishbein Multi-attribute Analysis and Customer Satisfaction Index (CSI). The results showed that consumers of LWS and HJA Restaurants have attitude of trust in products and service attributes. Consumers feel very satisfied with the purchase of satay at LWS and HJA Restaurants. The majority of consumers kept buying satay at LWS and HJA Restaurants even though the price of satay increased. Key words: attitude, consumer satisfaction, satay
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Dissertations / Theses on the topic "Consumer attitude"

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Goss, Robert Justin. "Spinning Fantasies into Consumer Attitudes: A Fantasy Realization Perspective of Attitude Formation." Thesis, Montana State University, 2006. http://etd.lib.montana.edu/etd/2006/goss/GossR0506.pdf.

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Fantasy Realization Theory (Oettingen 1996) states that people can dwell on their negative reality, fantasize about a positive future, or mentally compare each. When individuals mentally compare, commitment to the goal of achieving their fantasy is influenced by expectations for goal attainability. Consistent with the attitude literature, such expectations can be influenced by the quality of arguments within an advertisement. Merging these ideas, we predicted and found that participants' attitudes toward purchasing a car were influenced by the quality of arguments presented in an advertisement for a car dealership, but only if they mentally compared fantasies and reality.
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Panadis, Sirinya, and Lalita Phongvivat. "Consumer Attitude toward Spa in Thailand." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12520.

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Malkewitz, Keven. "The effect of representational fidelity and product design quality on attitude toward the product and product recognition /." view abstract or download file of text, 2000. http://wwwlib.umi.com/cr/uoregon/fullcit?p9987237.

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Thesis (Ph. D.)--University of Oregon, 2000.
Typescript. Includes vita and abstract. Includes bibliographical references (leaves 167-178). Also available for download via the World Wide Web; free to University of Oregon users.
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Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.
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Westberg, Kathleen J. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing
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Blomqvist, Anna, Louise Nyman, and Frida Lennartsson. "Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26652.

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Purpose: The aim of this research is to investigate if positive attitudes influence the intentions to purchase groceries online. In order fulfil the purpose and test the relationship between attitudes and intentions, the Theory of Planned Behaviour is used as the underlying theoretical model. Background: The e-commerce market in Sweden is regarded as one of the most developed e-commerce markets in Europe, however the grocery market is still striving for an online breakthrough. One of the largest obstacles for the online grocery market is the lack of consumer adoption. Previous research has emphasized the importance of understanding consumer attitudes and its influence on the consumers’ intention to adopt an e-commerce behaviour. Existing theories recognize a gap within positive attitudes’ and their influence on the intentions to adopt e-commerce. Method: An explanatory strategy and a deductive approach were applied in order to test the Theory of Planned Behaviour. Three hypotheses were developed based on the model. The empirical study was based on a quantitative approach and the data collection was made possible through an online survey targeted towards adults in Sweden. Furthermore the analysis of the data was done in SPSS through factor analysis, correlation matrix, descriptive variables and multi linear regression analysis, this provided answers for the hypotheses with a 95% confidence interval. Findings and conclusion: The analysed empirical findings presented overall positive attitudes, as well as a strong correlation between positive attitudes and intentions within online grocery shopping. This answers the research question and fulfils the purpose of examining the influence that positive attitudes have on intentions within the field of online grocery shopping. This research successfully tests the Theory of Planned Behaviour and suggestions for further research is to examine the underlying factors in a qualitative study.
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Chen, Xiaoyan. "Essays on mobile commerce, consumer adoption, and privacy concerns." Rennes 1, 2011. http://www.theses.fr/2011REN1G022.

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Le développement explosif du m-commerce est probablement le principal phénomène récent en matière de commerce de détail et de comportement du consommateur. Les grandes marques traditionnelles se battent pour maintenir leurs avantages concurrentiels à travers les technologies du mobile, les firmes émergentes s’efforcent d’entrer sur ce nouveau marché en s’appuyant sur des idées innovantes, et les consommateurs apprécient la commodité et le plaisir apportés par les nombreuses applications des mobiles. Ces dernières années, des « intelliphones » sophistiqués, des utilisateurs plus expérimentés et des stratégies de firmes venant à maturité ont rendu le m-commerce plus intégré et plus complexe. Ce changement nous fournit de nouvelles occasions de repenser la structure des marchés. La thèse explore l’état de l’art en matière de m-commerce et les croyances des consommateurs à travers trois essais qui constituent autant d’articles à envoyer pour publication. Le premier essai est une tentative destinée à explorer ces nouvelles caractéristiques et tendances du m-commerce actuel et analyse comment le comportement du consommateur évolue à travers lui. Il fournit aussi une courte enquête sur les attitudes des consommateurs car en pratique l’acceptation des utilisateurs varient considérablement selon les applications. Une revue des recherches empiriques est proposée qui met en avant certains faits marquants liés à l’adoption du m-commerce. Le deuxième essai vise à explorer les intentions comportementales des consommateurs face à l’usage d’un type d’application particulier, le context-aware service (CAS) ou service contextualisé pris comme représentative du m-commerce actuel. Je propose un modèle d’adoption du CAS et évalue sa validité à partir d’un échantillon de 291 répondants chinois. Le test porte sur deux théories d’adoption des technologies de l’information et compare leur validité dans le contexte du m-commerce actuel. Les résultats montrent que, même si de bonnes capacités prédictives ont été trouvées en gros, les pouvoirs explicatifs de deux variables habituels dans ces modèles sont surprenants. Le troisième essai explore l’impact des questions de vie privée sur les intentions des consommateurs de révéler des informations les concernant. Il établit que le m-commerce actuel a la capacité de second exchange (deuxième échange) qui entraîne les consommateurs à fournir des informations personnelles comme une pré-condition au plaisir d’utiliser les services des mobiles ; en conséquence, les problèmes de vie privée deviennent perturbant aussi bien pour les fournisseurs de services que pour les utilisateurs. Fondé sur la théorie du calcul de vie privée, je construit un modèle théorique complet et le teste empiriquement. Les résultats montrent à l’évidence que les problèmes de vie privée ont un impact négatif sur les intentions des consommateurs, mais il existe un paradoxe encourageant pour les fournisseurs de service et les participants
The explosive development of m-commerce is probably the main phenomenon in recent retailing and consumer behavior. Traditional brand giants are struggling to maintain their competitive advantages through mobile technologies; emerging firms are striving to enter this new business by relying on innovative ideas; and consumers are enjoying the convenience and pleasure brought by numerous mobile applications. In recent years, sophisticated Smartphone, more experienced users, and related firms’ strategies coming to maturity, have made m-commerce more integrated and complex. This shift provides us some new opportunities to rethink market structure. The dissertation explores the state-of-art of mobile commerce and consumer belief on it, by three essays. The first essay is an early attempt to explain those new features and tendencies of current m-commerce, and analyzes how consumer behavior evolves through them. This essay also provides a short investigation of consumers’ attitudes, because in practice the users’ acceptance varies quite dramatically between different applications. As survey basis, an empirical research review is performed, which highlights some interesting facts concerning m-commerce adoption. The second essay aims to explore consumers’ behavioral intentions to use a kind of compelling and interesting mobile application, context-aware service (CAS), which has been taken as a representative of current m-commerce. I propose a CAS adoption model and empirically evaluate the model using 291 respondents in China. Also, the essay tests two traditional IT adoption theories and compares their validities in the present m-commerce area. The results show that, although good predicting capabilities were found in whole, the explanatory powers of two variables from different classic models are rather surprising. The third essay explores the impact of the privacy concerns on consumers’ intention to disclose information. This essay states that today’s m-commerce has the particular prosperity of second exchange, which makes consumers provide personal information as a precondition for enjoying mobile service; consequently, privacy problems become disturbing to both m-services providers and users. Based on privacy calculus theory, I construct a comprehensive theoretical model and test it empirically. The results indicate that privacy concerns indeed have a significant negative impact on consumers’ intentions; but there exists a privacy paradox, which could be encouraging news for mobile servicers and participants
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Landeck, Michael. "Toward a Theory of Consumer Attitudes Regarding Products of Foreign Origin: a Multiattitude Expectancy-Value Approach." Thesis, North Texas State University, 1988. https://digital.library.unt.edu/ark:/67531/metadc332355/.

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This dissertation focuses generally on consumer behavior, and particularly on consumer attitudes toward products of foreign origin for the purpose of developing a theory that will assist in explaining and predicting this phenomenon. Existing research in the area of country of origin effects upon consumer attitudes toward foreign-made products demonstrates significant methodological limitations such as single cue approaches., The major objective of this dissertation is to contribute to the development of a theory based upon the expectancy-value attitude concept to better explain and predict consumer attitudes toward products of foreign origin. To achieve this objective, the research attempts to overcome the limitations identified in attitude research and specific methodological deficiencies in research focusing on attitudes toward products of foreign origin by: 1. utilizing the expectancy-value approach; 2. basing operationalization of the attitude concepts on Likert-like scales and subjective conditional probabilities; 3. measuring the operationalized attitudes both directly and indirectly via beliefs and evaluations; 4. simultaneously including multiple extrinsic cues; 5. including pictorial cues in the questionnaire; and 6. performing and reporting validity and reliability tests. The general model developed in this research, representing the theory of attitudes toward products of foreign origin is the Foreign Product Attitude Model (FPAM). This dissertation will concentrate on an extracted part of the total model, namely the relationships between the informational stimuli cues and the attitudinal response. The informational extrinsic informational cues include the country of origin, the brand name, the store image and an involvement covariate. By concentrating on the above relationships it is hoped that this study will contribute to a better understanding of the direct effects of the informational stimuli upon the attitude toward a product of foreign origin. The country of origin effect and the other extrinsic cues (brand name and store image) were found to have significant effects on consumer attitudes toward products, explaining almost 20 percent of the total variance.
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Özkan, Petek, and Xiaudan Wu. "Chinese and British Consumer Attitude Towards Online Purchasing of Cosmetics." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9777.

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Mecit, Alican. "Four essays on psycholinguistic effects in consumer behavior and consumer-object relations." Thesis, Jouy-en Josas, HEC, 2021. http://www.theses.fr/2021EHEC0002.

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Dans le premier essai, j’examine la langue en tant que nouveau facteur d'anthropomorphisme. À travers huit études, je montre qu’au sein des langues genrées comme le français, les marques de genre que présentent les noms d’entités non humaines influencent la façon dont les individus se représentent mentalement ces entités, et augmentent par conséquent leurs tendances généralisées à anthropomorphiser les objets de consommation. Je démontre ces effets à la fois en comparant les différences naturelles dans les tendances à l’anthropomorphisme entre les langues (par exemple, l’anglais, le français, l’italien), et en manipulant la présence de marques de genre pour les non humains au sein d’études intralinguistiques. Je montre en outre que, dans les langues genrées, le genre grammatical des noms d’entités non humaines, quoique sémantiquement arbitraire, influence les interactions des consommateurs avec les marques et les objets de consommation en conformité avec les connotations de féminité et de masculinité. Dans le deuxième essai, je cherche à savoir si la marque grammaticale de genre des noms de maladies affecte l’appréciation des risques par les consommateurs. En français et en espagnol, le nom de la maladie résultant du coronavirus (COVID-19) est grammaticalement féminin, tandis que le virus responsable de la maladie (coronavirus) est masculin. Dans une série d'expériences avec des francophones et des hispanophones, j’observe que le genre grammatical affecte les jugements liés au virus en conformité avec les stéréotypes de genre : les termes féminins (vs masculins) relatifs au virus amènent les individus à lui attribuer moins de caractéristiques masculines stéréotypées, ce qui réduit dès lors leurs perceptions du danger. Cet effet se généralise aux comportements préventifs des consommateurs ainsi qu'à d'autres maladies, et se trouve modéré par les différences individuelles en termes de stéréotypes sexuels chroniques. Dans le troisième essai, j’examine si la manière dont on se positionne par rapport au temps affecte les inférences que l’on tire de la vitesse perçue du temps. Les résultats de quatre expériences montrent que, lorsque le temps est perçu comme étant passé rapidement, les gens accélèrent pour compenser le temps perdu. Le fait que l'on se représente comme un agent en mouvement sur une ligne temporelle immobile ou un agent immobile sur une ligne en mouvement modère cet effet : les personnes qui se représentent comme des agents en mouvement sont plus susceptibles d’inférer leur vitesse de la vitesse du temps, et deviennent plus rapides (lentes) lorsqu'elles voient le temps passer plus rapidement (lentement) que prévu. En conséquence, elles sont davantage confrontées à des compromis cognitifs, tels que l’imprécision et l'impulsivité, que les personnes qui se représentent comme des agents immobiles sur une ligne en mouvement. Dans le dernier essai, je m’intéresse à la question de savoir si l'attribution de caractéristiques humaines à des entités non humaines facilite le processus inverse de déni des caractéristiques humaines à d'autres humains (déshumanisation). À travers quatre études, je montre que la tendance à l'anthropomorphisation est corrélée positivement à une tendance à déshumaniser les autres individus, ainsi qu’au soutien à des politiques de déshumanisation ; l’usage d’appareils dotés de caractéristiques humaines est associé à la fois à un anthropomorphisme et à une déshumanisation accrues. Je montre, à l’aide de preuves causales, que l’exposition à des signaux anthropomorphiques, comme un robot humanoïde, accroît la tendance à la déshumanisation et au déni d’émotions secondaires aux autres individus. J’observe de plus que la déshumanisation ne se produit qu’au sein d’interactions avec des objets anthropomorphisés et que les attitudes diverses des consommateurs envers l’objet anthropomorphisé modèrent l’effet, les attitudes plus favorables conduisant ironiquement à plus de tendances à la déshumanisation
In the first essay, I investigate language as a novel antecedent of anthropomorphism. Across eight studies, I show that gender-marking of non-human nouns in gendered languages (e.g., French) influences the way individuals mentally represent these entities, and as a result increases their generalized tendencies to anthropomorphize consumption objects. I demonstrate the effects both by comparing anthropomorphism as a function of natural differences in languages (e.g., English, French, Italian) and by manipulating the presence of gender-markings for non-humans in within-language studies. I further show that within gendered languages, grammatical gender of non-human nouns, although semantically arbitrary, influences consumers’ interactions with brands and consumption objects consistent with connotations of femininity and masculinity. In the second essay, I test whether the grammatical gender mark of diseases affects consumers’ risk judgements. In French and Spanish, the name of the disease resulting from the virus (COVID-19) is grammatically feminine, whereas the virus that causes the disease (coronavirus) is masculine. In a series of experiments with French and Spanish speakers, I find that grammatical gender affects virus-related judgments consistent with gender stereotypes: feminine- (vs. masculine-) marked terms for the virus lead individuals to assign lower stereotypical masculine characteristics to the virus, which in turn reduces their danger perceptions. The effect generalizes to precautionary consumer behavioral intentions as well as to other diseases, and is moderated by individual differences in chronic gender stereotyping. In the third essay, I study whether attributing humanlike characteristics to non-human entities facilitate the inverse process of denying human characteristics to other humans (dehumanization). Across four studies, I show that the tendency to anthropomorphize is positively correlated with a tendency to dehumanize other individuals, as well as with support for dehumanizing policies; the use of technological devices with humanlike characteristics is associated both with increased anthropomorphism and increased dehumanization. Causal evidence shows that priming with anthropomorphic cues, such as a humanlike robot, increases dehumanization and denying secondary emotions to other individuals. Furthermore, I find that dehumanization only occurs in interactions with anthropomorphized objects and that consumers’ attitudes toward the anthropomorphized object moderates the effect, with more favorable attitudes ironically leading to greater dehumanization tendencies. In the last essay, I study whether the way one talks and thinks about time affects the inferences s/he draws from the perceived speed of time. The results of four experiments show that when time is perceived to have passed quickly, people speed up to compensate for the lost time. Whether one conceptualizes herself as a moving agent on a stationary timeline or a stationary agent on a moving timeline moderates this effect. People who conceptualize themselves as moving agents are more likely to infer their speed from the speed of time, and become faster (slower) when they experience time passing unexpectedly quickly (slowly). As a result, they suffer from cognitive trade-offs, such as inaccuracy and impulsivity, more than those who conceptualize themselves as stationary agents on a moving timeline
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Books on the topic "Consumer attitude"

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National Restaurant Association (U.S.). Research Dept., ed. Beverage preferences: A consumer attitude survey. Washington, DC: National Restaurant Association, Research and Information Service Department, 1987.

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Hurd, Robert. Consumer attitude survey on water quality issues. Denver, CO: The Foundation and the American Water Works Association, 1993.

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National Restaurant Association (U.S.). Research Dept, ed. Dinner decision making: A consumer attitude survey. [Washington, D.C.]: The Association, 1989.

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National Restaurant Association (U.S.). Research Department., ed. Smoking in restaurants: A consumer attitude survey. Washington, DC: National Restaurant Association, Research Department, 1993.

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R, Self Donald, ed. Public mental health marketing: Developing a consumer attitude. New York: Haworth Press, 1993.

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ʻĒchīasưksā, Čhulālongkōnmahāwitthayālai Sathāban, ed. Japanese consumers' attitude toward Thai products exported to Japan: Research report. [Bangkok]: Institute of Asian Studies, Chulalongkorn University, 1991.

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National Restaurant Association (U.S.). Research Dept., ed. The Take out market: Consumer attitude and behavior study. Washington, D.C. (311 First St., N.W., Washington 20001): National Restaurant Association, Research and Information Service Dept., 1986.

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Touche Ross & Co. Consumer attitude study for SFA, Snack Food Association, June 15, 1987. [Alexandria, Va.]: Snack Food Association, 1987.

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G, Downey, O'Beirne D, Commission of the European Communities. Directorate-General for Science, Research, and Development., and FAST (Program), eds. Food, health, and the consumer. London: Elsevier Applied Science, 1987.

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Sheila, Fesko, and Educational Resources Information Center (U.S.), eds. Consumer and family perspectives on the meaning of work. [Boston, MA]: Institute for Community Inclusion, the University Affiliated Program at Children's Hospital, 1995.

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Book chapters on the topic "Consumer attitude"

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Hoffmann, Stefan, and Payam Akbar. "Attitude." In Consumer Behavior, 85–97. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-39476-9_6.

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Foxall, Gordon R. "Marketing’s Attitude Problem." In Understanding Consumer Choice, 1–14. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029_1.

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Hommerberg, Charlotte, and Maria Lindgren. "Attitude in Manifestos." In Depicting the Consumer of Experiential Luxury, 47–70. London: Palgrave Macmillan UK, 2023. http://dx.doi.org/10.1057/978-1-137-60080-6_5.

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O’Shaughnessy, John. "Social Psychology Continued: Lewin’s Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory." In Consumer Behavior, 367–415. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_12.

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Cheah, Isaac, Anwar Sadat Shimul, Johan Liang, and Ian Phau. "Consumer attitude and intention toward ridesharing." In Relationship Marketing in Franchising and Retailing, 3–24. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003364351-2.

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Gelpi, Rosa-Maria, and François Julien-Labruyère. "The Two-sided Attitude of the Church." In The History of Consumer Credit, 29–45. London: Palgrave Macmillan UK, 2000. http://dx.doi.org/10.1057/9780230554511_3.

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Tormala, Zakary L., and Derek D. Rucker. "Attitude change and persuasion: Classic, metacognitive, and advocacy perspectives." In APA handbook of consumer psychology., 323–50. Washington: American Psychological Association, 2022. http://dx.doi.org/10.1037/0000262-013.

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Bai, Li, and Shunlong Gong. "Consumer Knowledge, Attitude and Behavior Toward Food Safety." In Food Safety in China, 323–43. Chichester, UK: John Wiley & Sons, Ltd, 2017. http://dx.doi.org/10.1002/9781119238102.ch20.

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Jublee, Daniel Inbaraj, and Gladys Stephen. "Consequences of consumer attitude towards cause related marketing." In Interdisciplinary Research in Technology and Management, 140–47. London: CRC Press, 2023. http://dx.doi.org/10.1201/9781003358589-19.

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Alkalbani, Asma Musabah. "Consumers’ Attitude Toward Cloud Services: Sentiment Mining of Online Consumer Reviews." In Advances in Intelligent Systems and Computing, 188–99. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-22354-0_18.

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Conference papers on the topic "Consumer attitude"

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Rudienė, Elzė, Mangirdas Morkūnas, and Viktorija Skvarciany. "ASSESSMENT OF IMPACT OF FORMAT OF RETAIL INTERNATIONALIZATION ON CONSUMER ATTITUDE." In Business and Management 2018. VGTU Technika, 2018. http://dx.doi.org/10.3846/bm.2018.08.

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The format is one of the essential elements of retail internationalization process. In order to date, cus-tomer attitude about retail companies format entering the market and their possible impact upon consumers and standardization degree has not frequently been the object of investigation within the internationalisation of retail trade. Only by opening the subject of trade consumers and customers can find the solution of components of this element. The current paper explores consumer attitudes to retail format, revealed this element components and provide their evaluation methodology. The prac-tical significance of the current research is that it is a survey of consumer attitude to the company en-tering format the market in another country, which would enable a potential retail entrant to know the expectations of consumers and thus take appropriate decisions. The methodological basis for the pre-sent paper is an analysis of reference material on the internationalisation of retail trade examining cases of successes and failures of retail companies, exploring and understanding consumer expecta-tions and the ways to meet such expectations, as well as peculiarities of entering different markets. The authors interviewed Lithuanian consumers (more than 600) about the IKEA shopping centre be-fore its opening in Vilnius and one year after opening. Studies have confirmed that consumers have their attitudes of the IKEA shopping centre, as the format element.
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Cerceloiu, Mădălin Lucian, and Valentina Iuliana Diaconu. "Consumer Attitude in the Context of Private Education Services." In Fifth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/itema.2021.139.

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The paper presents an analysis of consumer attitudes regarding private pre-university education services and provides a view of consumer be­havior with the use of the three components of attitude: affective component, cognitive component and conative component. The objective of this analysis was to study and identify visible and less visible attitudes regarding the use of private education services. Attitude is one of the essential variables of behavior that can influence the buyer’s decision when they want to purchase a product or a service. The qualitative research that has been conducted in order to investi­gate the subject regarding attitude has revealed that attitude is closely linked to financial elements, distribution, placement, advertising or social pressure. Chil­dren’s education is a very important subject for both parents and future parents and thus a series of particularities can be extracted from the relations that form between attitude and perception, attitude and learning, attitude and motiva­tion and attitude and effective behavior. Attitude represents a state of mental promptitude, organized through experience, that exercises a dynamic influence on the response of the individual. Attitude can have a positive direction or a neg­ative direction; it can have low or high intensity and can be of many types.
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Todua, Nugzar, and Giorgi Robakidze. "Georgian Consumers’ Attitude towards Product Placement." In V National Scientific Conference. Grigol Robakidze University, 2023. http://dx.doi.org/10.55896/978-9941-8-5764-5/2023-268-278.

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The article explores the role of product (brand) placement in modern business. The primary factors analyzed in the study include the acceptance of product placement, brand awareness, attitudes toward brand, and purchase intention. By conducting marketing research, the study identifies the opinions of respondents concerning traditional advertising and product placement. Through regression analysis, the study determines statistically significant values that demonstrate the connection between the acceptance of placed brands and brand awareness, as well as the impact of these variables on brand attitude. Additionally, the article establishes how the attitudes of Georgian consumers toward brand influence their purchase intentions. Keywords: Product placement, consumer behavior, marketing research.
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Perdanawati, L. P. V. I., A. M. Adiandri, and N. N. Sudiyani. "Influence of Value, Knowledge, and Consumer Attitude of Consumer Willingness to Pay More." In 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200131.014.

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Seo, Minjae. "CONSUMER ATTITUDE TOWARD OUTLET STORES AND RETAILER LOYALTY ACCORDING TO CONSUMER SHOPPING TYPEs." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.10.15.

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Linina, Iveta, and Rosita Zvirgzdina. "The consumer loyalty formation process and its particularities in the retail sector." In Business and Management 2016. VGTU Technika, 2016. http://dx.doi.org/10.3846/bm.2016.22.

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Retail sector has always played and important role in the national economy. Any business is tendet towards satisfaction of consumer desires and needs, albeit profits. In relationships between companies and consumers both sides have their interests. For a company it, primary, is to increase the turnover and make profits, while the consumers may have several goals – to obtain the goods or services, to receive the necessary information and attitude. These consumer benefits are the basis for loyalty. Thus, the aim of the present paper is to research the loyalty formation process and its characteristics in the retail sector.
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Бекимбетов, Муратбай, Гулрух Сатторбергенова, and Шернияз Баниязов. "THEORETICAL FOUNDATIONS OF SERVICE QUALITY MANAGEMENT." In Status and development trends of standardization and technical regulation in the world. Tashkent state technical university, 2022. http://dx.doi.org/10.51346/tstu-conf.22.1-77-0007.

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The social aspect of quality is related to the attitude of subjects and/or the whole society to the studied object, for example, with the perception and attitude of certain consumers to the corresponding products or services. At the same time, quality can be considered as a category that meets the laws of supply and demand, depending on the level of culture, consumer incomes, etc.
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Sander, S. "Why consumer characteristics have an impact on attitude." In Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005. IEEE, 2005. http://dx.doi.org/10.1109/icsssm.2005.1499471.

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Sander, Ongky Alex, Tannia, and Anthony Japutra. "Factors Affecting Consumer Attitude to Shop at Miniso." In Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210507.053.

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Molnar, Andreea, and Cristina Hava Muntean. "Consumer' risk attitude based personalisation for content delivery." In 2012 IEEE Consumer Communications and Networking Conference (CCNC). IEEE, 2012. http://dx.doi.org/10.1109/ccnc.2012.6181099.

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Reports on the topic "Consumer attitude"

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McMullen, Larry K. Consumer Preference, Attitude, and Acceptance of Pork. Ames (Iowa): Iowa State University, January 2006. http://dx.doi.org/10.31274/ans_air-180814-80.

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Kang, Jiyun, Pauline Sullivan, and Ann DuPont. Filling the Attitude-Behavior Gap in Sustainable Consumption: The Role of Consumer Involvement and Shopping Enjoyment. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-501.

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Park, Minjung, and Hye-Young Kim. The Joint Effect of Self-Monitoring and Self-Ideal Discrepancy on Consumer Attitude toward Luxury Fashion Brands. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1410.

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UK, Ipsos. Survey of public attitudes towards precision breeding. Food Standards Agency, October 2022. http://dx.doi.org/10.46756/sci.fsa.ouv127.

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The Genetic Technology (Precision Breeding) Bill is currently going through Parliament. Although this bill is ‘England only’ and food and feed safety and hygiene is a devolved issue, the Food Standards Agency (FSA) will introduce a separate regulatory framework for precision bred organisms (PBOs), should the Bill become law. The FSA will also work with stakeholders in Scotland, Wales and Northern Ireland to ensure consumers’ interests are protected in relation to PBOs. The FSA / Food Standard Scotland (FSS) is science and evidence led. In August 2022, the FSA and FSS commissioned Ipsos UK to conduct a two-phase social research project on precision breeding. Phase One, now complete, involved a survey of 4,177 UK residents with robust samples in each UK nation to allow comparisons between and within nations. Phase Two, scheduled to start in September 2022 and report in early 2023, will comprise a series of Citizens’ Forums in England, Wales and Northern Ireland(footnote 1). The overall aims of this project are to: explore consumer attitudes towards precision breeding gather consumer views on the FSA’s proposed regulatory framework understand consumer information needs inform how to communicate with consumers about precision breeding. This document presents interim findings for this project, reporting descriptive data from Phase One. Phase One’s core aims were to provide a snapshot of consumers’ awareness and self-assessed knowledge of precision breeding, its perceived acceptability, risks and benefits, and consumer appetite for information about this production method. These data show that awareness of precision breeding is very low, something which should be borne in mind when considering these findings. While these data reveal that there is a general openness to trying precision bred foods across the UK, with more people anticipating benefits than disbenefits from the use of precision breeding, there is a large degree of uncertainty about what impact precision bred foods may have on the different parts of the food system. This is reflected in the relatively large proportions of people taking a neutral stance or indicating they do not know enough to answer survey questions and in the strong appetite expressed for information about precision breeding to be provided. The next phase of this project will be essential for the FSA’s ability to interpret these findings’ implications, and to understand what is informing consumers’ views. The purpose of Phase One has always been to let the FSA know ‘what’ consumers think about precision breeding; Phase Two’s purpose is to build our understanding ‘why’ they think it. This will allow the FSA to develop a more nuanced understanding of consumers’ needs and incorporate this into the design of the future regulatory framework and any engagement with consumers on precision breeding. FSS will be carrying out further research in Scotland.
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Armstrong, Dr Beth, Lucy King, Ayla Ibrahimi, Robin Clifford, and Mark Jitlal. Food Hygiene Rating Scheme (FHRS) Food and You 2: Wave 2. Food Standards Agency, December 2021. http://dx.doi.org/10.46756/sci.fsa.ozf866.

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he Food Hygiene Rating Scheme (FHRS) is run in partnership between the Food Standards Agency and Local Authorities and provides information on the standards of hygiene found in food businesses at the time they are inspected. The scheme covers businesses providing food directly to consumers, such as restaurants, pubs, cafés, takeaways, hotels, hospitals, schools and other places people eat away from home, as well as supermarkets and other food shops. In Wales, the scheme also includes businesses that trade only with other businesses, for example, manufacturers. Food and You 2: Wave 2 is the first wave of data collection to include questions relating to the FHRS. The Food and You 2 survey has replaced the biennial Food and You survey (2010-2018), biannual Public Attitudes Tracker (2010-2019) and the Food Hygiene Rating Scheme (FHRS) Consumer Attitudes Tracker (2014-2019). We previously commissioned the FHRS Consumer Attitudes Tracker survey to monitor consumer awareness, attitudes towards and use of the scheme. The survey moved from a biannual basis to an annual basis from 2017 onwards. Due to differences in the question content, presentation and mode of response, direct comparisons should not be made between these earlier surveys and Food and You 2.
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King, Lucy. FSA Consumer segmentation. Food Standards Agency, September 2021. http://dx.doi.org/10.46756/sci.fsa.bmo506.

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For our audiences, it is important to find out how their attitudes and behaviours relating to food safety differ, in order to understand who is more likely to take food safety risks and in what context. This is essential for effective communications and helps us to shape food safety policy. The audiences in these documents have been created using attitudinal and behavioural segmentation that categorises people based on their attitudes to food and their reported hygiene and food safety behaviours.
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Markova, Ivana, and Naska Bayanduuren. Conscious Consumption: Consumer Attitudes and Behaviors toward Second-hand Shopping Conscious Consumption: Consumer Attitudes and Behaviors toward Second-hand Shopping. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1767.

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Bird, Lori, and Jenny Sumner. Consumer Attitudes About Renewable Energy. Trends and Regional Differences. Office of Scientific and Technical Information (OSTI), April 2011. http://dx.doi.org/10.2172/1219188.

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UK, Ipsos, Daniel Cameron, and Lauren Porter. Qualitative research to explore consumer attitudes to food sold online. Food Standards Agency, October 2022. http://dx.doi.org/10.46756/sci.fsa.eeo309.

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The Food Standards Agency (FSA) is responsible for food safety across England, Wales and Northern Ireland. Ipsos was commissioned to carry out research to understand consumer attitudes towards purchasing food online including the perceived risks associated with this. It sought to capture attitudes around purchasing food through a range of different online retailers including online supermarket websites, delivery service apps, social media platforms and food sharing apps.
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Rashid, Sanuwar, and Wi-Suk Kwon. How Consumers Form Attitude towards A Brand's Facebook Page from Friends' "Likes"? Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-1178.

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