Dissertations / Theses on the topic 'Conscious business'
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Sukhdeo, Beverley Amanda Faith. "A conscious leadership model to achieve sustainable business practices." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/5885.
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Business sustainability is a fundamental concern amongst business leaders and it is imperative that business defines an environmentally and socially sustainable path to financial prosperity. This focus on sustainable business practices has been caused by the perceived contribution of businesses to undesirable conditions such as environmental and social degradation including global warming and the global financial crises. This study suggests that a leadership style that differs from leadership that is currently causing business unsustainability is needed in order to achieve the goal of sustainable business practices. This study therefore proposes a new kind of leadership, called conscious leadership. The main contribution of the study is to increase the achievement of sustainable business practices by investigating the importance of conscious leadership in achieving this objective. Convenience sampling was used to select senior managers and directors from mainly JSE listed companies. This resulted in a total of 371 usable questionnaires (317 from listed companies and 54 from unlisted companies) being received. A quantitative approach was adopted to investigate whether conscious leadership would be related to increased sustainability competencies and more effective sustainability-related corporate governance and whether these in turn would increase sustainability behaviours which would generate sustainable business practices as measured by financial, social and environmental performance. Regression analyses were conducted to investigate the hypothesised relationships among these variables. Pearson correlations and descriptive statistics were also calculated. The empirical results showed that respondents in this study regarded conscious leadership, not as a separate construct, but as a way they governed their businesses. The empirical results showed that corporate governance and systems thinking competency had a strong interactive relationship and should therefore be cultivated within business firms. Corporate governance (including conscious leadership) and systems-thinking competency were positive influencers of employee relations, equal opportunities and workforce diversity. The empirical results however showed that corporate governance (including conscious leadership) had a negative influence on profitability. The present study cannot argue for the discouragement of corporate governance (including conscious leadership), as measured in this study, because reduced corporate governance would decrease healthy employee relations and the latter would decrease the achievement of equal opportunities and workforce diversity in these firms. A decrease in healthy employee relations would decrease profitability. The most important finding of this study is that senior managers and directors of big business firms, mostly JSE-listed companies, regarded conscious leadership as an important part of corporate governance. Corporate governance that includes conscious leadership must be developed to higher levels in business firms, so that the negative and not-significant relationships to profitability as viewed by lower and high conscious leaders respectively can be changed to positive relationships.
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Van, der Mescht (Nee de Coster) Gina. "Tertiary educational investment by the small business owner and conscious capitalism." Diss., University of Pretoria, 2013. http://hdl.handle.net/2263/40647.
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South Africa‘s education system is in dire straits with few people having access to tertiary education. This has resulted in a skills shortage across all industries. Private companies as well as public companies are experiencing problems due to this skills shortage. This paper investigated whether private companies feel they have a duty to assist in resolving this problem, considering Milton Friedman‘s assertion that the sole purpose of a company is to make money for the shareholders compared with the notion of conscious capitalism.
A literature review was followed by a qualitative study where CEOs of private companies were interviewed. These companies included unlisted companies, partnerships and sole proprietors. During the interview process, they were asked whether in their opinion they have a duty to be involved in solving the problem of lack of access to tertiary education, whether they are currently involved and the reasons why they are involved or not. The question was asked whether in their opinion the theory of Friedman or conscious capitalism is more applicable to their environment through investment in education.
It was found that the small business owner does experience a sense of duty and responsibility towards solving problems in tertiary education. In some cases, this was due to legislation promulgated by government. This sense of duty is limited to their immediate environment. It was shown how legislation has interfered with the theory of conscious capitalism in terms of the four constructs on which it is built and how various other factors need to be taken into account when considering whether conscious capitalism is relevant in the business environment.Dissertation (MBA)--University of Pretoria, 2013.
lmgibs2014
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
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McAloone, Timothy Charles. "Industry experiences of environmentally conscious design integration : an exploratory study." Thesis, Cranfield University, 1998. http://dspace.lib.cranfield.ac.uk/handle/1826/3659.
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This research has explored environmentally conscious design in the electrical/electronics industry sector. In this new and rapidly evolving field, existing research has not yet sought to understand the causes of success and the problems experienced when companies have integrated environmental considerations into the design process. In the context of advanced practitioners of environmentally conscious design in the Western European and North American electrical/electronics industry sector, it is shown that: - the timing of environmental decisions in the design process is key to environmentally conscious design; - the environmental profile of a product is affected the most in the very early stages of the design process, particularly in the pre-specification stage, where tools for environmentally conscious design decision-making are lacking; - an enthusiastic approach, driven by an environmental champion, is key to environmentally conscious design; - top management commitment is important for successful environmentally conscious design; - there is a common sequence of events that many companies go through when integrating environmentally conscious design into their product development processes. This starts with motivation, leading to widening communication and information flows and finally to whole-life thinking. These findings emerged from one in-depth study and a transatlantic industry survey, interviewing twenty four practitioners. A framework of factors affecting environmentally conscious design was derived from this research and a model of environmentally conscious design integration developed which describes the industry's experience of integrating environmental considerations into the design processes.
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Voss, Corrie A. "The narrative journey of the conscious leader." Bowling Green State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1490870727530644.
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Bernard, Manon, and Lilana Parker. "The effect of conscious consumerism on purchasing behaviors : The example of greenwashing in the cosmetics industry." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53081.
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Meier, Philip, and Eleni Anastasiadou. "Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-39522.
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Date: 04 June 2018 Level: Master Thesis in International Marketing, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Anastasiadou, Elena Meier, Philip (94/05/25) (88/03/11) Title: Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor: Emilia Rovira Keywords: Online purchase intent, international online vendors, corporate social responsibility, technology acceptance model, Ikea Research Question: What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose: With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. Consequently, it is this study’s purpose to gain a deeper understanding of factors influencing CSR-conscious young adults’ cross-border online purchase intent. Method: For the sake of reaching a deeper understanding of factors influencing online purchase intent this study applies qualitative research methods. Primary empirical data is collected via focus group interviews. In order to introduce a relatable online shopping scenario to the interviewees, the investigators present the interviewees with a case company during focus group sessions. Ikea’s online store is chosen as a case, since Ikea is a well-known IOV engaging in CSR practices. Lastly, the empirical findings are assessed by doing a thematic analysis. Conclusion: The conceptual model (see Figure 3. OPIM) proves to be suitable for exploring cross-border online purchase intent of CSR-conscious young adults, as each element appears to play a vital role in understanding influences on behavioural intention to purchase products or services online. With the help of the OPIM, several contributions could be made in this particular field of research. Firstly, this study uncovered a relationship between company size and CSR-conscious young adults’ trust, as part of their perceived quality. The relation is negative when investigating at the trust towards CSR promises but positive when looking at trust towards payment procedures. Secondly, non-monetary sacrifices, stemming from IOVs’ intangible nature, have a strong negative impact on the behavioural intention to purchase goods and services online, while comparing it to physical store counterparts. Thirdly, the investigators discovered how convenience and flexibility concerns lower potential customers’ perceived usefulness of IOVs. Fourthly, IOVs need to positively influence subjective norms and tailor online loyalty programs to increase potential customers’ commitment to purchase their products and services online. Lastly, this study finds that the level of satisfaction with a given online purchase is part of a mental re-evaluation process that directly influences potential future purchases. Abbreviations: B2B: Business to Business Relationship B2C: Business to Consumer Relationship CSR: Corporate Social Responsibility IOV: International Online Vendor IS: Information Systems IT: Information Technology OPIM: Online Purchase Intent Model TAM: Technology Acceptance Model
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Rathnam, Sharad. "Designing an environmentally conscious decision support tool for capital investments in small and medium enterprises." Thesis, Georgia Institute of Technology, 2003. http://hdl.handle.net/1853/18922.
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Mashegede, Charity, Radwan Muram Shafik, and Mariam Bilal. "Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39957.
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Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. Consumers purchase brands and construct their identities through brands that represent positive benefits (Lee et al., 2009a) and avoid brands that add undesired meaning to their lives. Purpose: Social media platforms facilitate the exchange of information among users, and companies use social media platforms as part of their marketing strategy to communicate their brand personality, engage consumers and build long term relationships with them (Ramadan, 2017), yet consumers are deliberately avoiding social media platforms. Five reasons for brand avoidance have so far been identified, but brand avoidance literature has not yet explored a specific social media platform. Leading social media platforms like Facebook are frequently used by consumers to generate content and to engage in social interaction. Consumers’ intention to use Facebook is demonstrated by regular visits to the platform and the time spent on the platform. However, some consumers express dissatisfaction with Facebook and deliberately choose to avoid Facebook. Hence, the purpose of this research is to look into the role of Facebook as an online service provider and explore the reasons behind the decisions to abandon Facebook. Method: The interpretivist paradigm is adopted since brand avoidance in this case concerns the negative relationship between consumers and brands within a social context. Due to the limited literature in brand avoidance this thesis employs an exploratory research design together with a qualitative and abductive approach. In the data collection method, the snowballing sampling technique is used, and this resulted in a sample that includes respondents from diverse geographical backgrounds. The abductive approach is used in coding, analysing and developing the extended brand avoidance model from the 15 semi-structured interviews that were conducted. Conclusion: The findings of this study show that several social media factors can lead to brand avoidance within the social media context. This resulted in an extended brand avoidance model that excludes advertising since Facebook does not advertise. In place of advertising, a new category named social media specific factors is developed. The five components identified were privacy, security, confidentiality, information overload and social overload. The revised framework not only provides insights in the management of brand avoidance, but also adds knowledge into the growing field of brands avoidance for academics and marketing managers by providing new information of an underexplored domain of brand avoidance within the field of social media service.
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Brantemo, Ellen, Hanna Carlstedt, and Hanna Wilhelmsson. "Sustainable conscious fashion consumption from the perspective of Generation Z : - With a focus on motivations." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96044.
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The purpose of this thesis ‘Sustainable conscious fashion consumption from the perspective of Generation Z - With a focus on motivations’ is to provide the reader with deeper knowledge about Generation Z’s perception of sustainable conscious fashion and what motivates them to choose sustainable consumption. Further, this research gives insight into the decision process among Generation Z regarding fashion apparel. The thesis is based on two research questions which are (1) What are the motivations to consume sustainable conscious fashion among Gen Z and (2) How do psychological factors influence Gen Z decisions to consume sustainable conscious fashion? To be able to complete this thesis and answer the research questions, relevant theories have been analyzed and incorporated to create an understanding when analyzing the empirical data. The thesis was conducted using a deductive approach and a qualitative research method to acquire primary data. The data collection has been accumulated by doing semi-structured interviews with the aim to gain in-depth knowledge about Gen Z motivations to consume sustainable conscious fashion. The literature review includes theories that are in relation to the topics of (1) Sustainability, (2) Generation Z, and (3) Psychological Factors such as self-image and cognitive dissonance. Based on the literature review a conceptual framework (Figure 2.1) was created in which the liaisons between the different theories have been presented. The interview guide was created in accordance to the operationalism in order to present the empirical data in chapter 4, ‘Empirical findings’.Thereafter, an analysis based on the empirical findings are discussed in relation to previously presented theories in the literature review. It is concluded that the primary motives for purchasing apparel among Generation Z are to strengthen their self-image, whether it is to fit in or stand out. The generation cares about sustainability, which is expressed by purchasing eco-friendly foods and by considering their choices of transport. The findings show there is a lack of information provided by retailers and authorities, which translates into the consumers not being able to make sustainable choices regarding fashion consumption.
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Nordfält, Jens. "Is consumer decision-making out of control? : non-conscious influences on consumer decision-making for fast moving consumer goods." Doctoral thesis, Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM), 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-520.
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Most literature on consumer decision-making concentrate on which attributes a certain brand evokes, how a brand is evaluated, or how well a brand can stand the competition of another brand. This is a bit funny since one of the most obvious aspects of decision-making for fast moving consumer goods (FMCGs) is that most products are never considered. Recalling a typical trip to a grocery store one probably realizes that most of the products simply were given no conscious attention. Chances are that a consumer notices less than 1% (of the perhaps close to 10.000 items in a regular grocery store) enough to consider if the item is of any interest. Therefore, in the present thesis the focus is on the influences that enhance, inhibit, or affect the processing of brands, brand associations, ads, or decision criteria, prior to reaching the level of conscious decision-making. These influences are regarded as non-conscious filters, making consumer decision-making as simple and flexible as required by many situations. The filters allow consumers to notice what they search for or what they normally pay attention to, and to ignore complex, disturbing, or unfamiliar stimuli. The thesis consists of an introduction chapter and five articles. The introduction chapter provides a comprehensive picture of the common theme of the articles, namely non-conscious influences on decision-making. The articles cover non-conscious influences during each of the five steps commonly included in the consumer decision-making process. Examples of questions that are elaborated on are: Which criteria influence the degree to which people behave habitually versus respond to marketing stimuli? What is influencing the choice of decision strategy? For example, what influences people to be more loyal versus more deal prone? And what makes people learn something new from an ad instead of just rehearsing what they already new? One aim of the present thesis is to answer questions like the ones stated above. Furthermore, it is argued that these influences are active at a stage before what could be defined as full conscious control.Diss. Stockholm : Handelshögskolan, 2005 S. 1-112: sammanfattning, s. 113-228, [5] s.: 5 uppsater
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McLeod, Ashley. "The contribution of leadership behaviour in creating a safety conscious organisational culture : a case study of Anglo American mining operations." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/973.
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Thesis (MBA (Business Management))--Stellenbosch University, 2008.ENGLISH ABSTRACT: In the 20th century, many employees in the South African mining industry were involved in occupational accidents which either resulted in personal injury or had fatal consequences. Despite the introduction of numerous industrial safety programmes to prevent fatal incidents and minor injuries, the South African mining industry death toll remains consistently high, at approximately 200 employees per annum. The trend of employee injury and death continues unabated into the new millennium. This safety performance has been met with growing dissatisfaction in the ranks of government, worker unions, employees and business stakeholders. This dissatisfaction is directed at chief executives who are being blamed for the occupational accidents on their mines. There is now growing focus on the leadership of mining companies and how it contributes to shaping an organisational culture for improved safety performance. The researcher examines whether leadership is a key component in creating a safety conscious organisational culture, and uses literature studies and the Anglo American mining company as a practical case study to support the investigation. Anglo American, listed on the Johannesburg and London stock exchanges is the largest mining company in South Africa and also one in which many fatal injuries have occurred; providing an abundance of safety information. The researcher reviews previous literature studies and explains the journey Anglo American undertook to improve its safety performance since listing on the London Stock Exchange in 1999. The concepts of organisational culture, safety culture, leadership and organisational performance, are discussed from a theoretical and practical perspective using literature studies. These are then examined with the ultimate view of understanding their practical impact on organisational safety as espoused in the literature. The literature provides a broad framework on which to assess Anglo American's safety journey from 1999 to the end of 2007. This journey details the safety programmes and efforts employed by Anglo American to eliminate fatalities and injuries and also highlights the impact of the organisation's leadership on the safety performance of the company. It is concluded that the contribution of leadership is pivotal to establishing a safety-conscious organisational culture and that specific behaviours from executives, senior managers, middle managers, supervisors and workers are needed to develop an organisations safety culture for improved safety performance.
AFRIKAANSE OPSOMMING: Gedurende die 20ste eeu was baie werkers in die Suid-Afrikaanse mynbedryf betrokke in beroepsverwante ongelukke wat tot persoonlike beserings of lewensverlies gelei het. Ten spyte van die instelling van veelvuldige beroeps-veiligheidsprogramme om noodlottige insidente en ander minder ernstige beserings te voorkom, bly die dodetal in die Suid-Afrikaanse mynbedryf konstant hoog, teen ongeveer 200 werkers per jaar. Hierdie tendens van dood en beserings onder werkers gaan ongetem voort tot in die nuwe millennium. Hierdie veiligheidsrekord word met toenemende ontevredenheid deur die regering, werkers-vakbonde, werkers en bedryfsinsethouers beskou. Hierdie ontevredenheid word gemik op uitvoerende bestuur, wie blameer word vir beroepsverwante ongelukke in hul myne. Daar word dus toenemend gefokus op die leierskap van mynmaatskappye en hoe dit bydra tot die skepping van 'n organisasiekultuur van verbeterde veiligheidsuitslae. Die navorser ondersoek die vraag of leierskap 'n kern komponent is in die daarstelling van 'n veiligheids-bewuste organisasiekultuur, en maak gebruik van literatuurstudies sowel as Anglo American mynmaatskappy as 'n praktiese gevallestudie om sy ondersoek te ondersteun. Anglo American is die grootste mynmaatskappy in Suid-Afrika en ook die een waar baie noodlottige ongelukke voorgekom het, en dus 'n groot bron van veiligheidsinligting kan voorsien. Die navorser hersien teoretiese literatuurstudies en verduidelik dan die optrede van Anglo American om sy veiligheidsrekords te verbeter sedert sy noteering op die Londonse Effektebeurs in 1999. Die konsep van organisasiekultuur, veiligheidskultuur, leierskap en organisasieprestasie, word bespreek vanuit 'n teoretiese en praktiese perspektief met behulp van literatuurstudies en hierdie word bestudeer met die uiteindelike doel om die praktiese impak daarvan in industrie te verstaan soos uiteengesit in die literatuur. Die literatuur voorsien 'n breë raamwerk waarteen Anglo American se veiligheidstog gemeet kan word vanaf 1999 tot einde 2007. Hierdie tog verskaf detail van hoe Anglo American veiligheidsprogramme gebruik het om noodlottigge ongelukke en beserings uit te skakel en beklemtoon ook die impak van die organisasie se leierskap op die veiligheidsrekord van die maatskappy. Die gevolgtrekking word gemaak dat die bydrae van leierskap kern is tot die daarstelling van 'n veiligheidsbewuste kultuur en dat spesifieke optredes van hoofbestuurders, seniorbestuurders, middelvlakbestuurders, opsieners en werkers nodig is om 'n veiligheidskultuur te bewerkstellig om veiligheid in maatskappye te verbeter.
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Da, Silva Lernstål Sara, and Konstantin Kiratsopoulos. "Prevent the World's Doom, Consume a Healthy Legume : A Qualitative Study of Attitudes and Purchase Intentions of Health-Conscious Consumers." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35650.
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Background: Agricultural activities occupy a significant part of the world’s land area and the food systems are comprehensively reliant on fossil fuels, resulting in that the sector is responsible for a large percentage of the world’s greenhouse gas emissions. Changes are needed in order to meet the challenges of developing sustainable food systems. One change strategy would be to replace parts of animal proteins with greener plant substitutes. This thesis is part of a four-year transdisciplinary research project with the aim to, within four years, develop domestically produced products based on Swedish legumes. This paper will focus on exploring significant components affecting health-conscious consumers’ attitudes and purchase intentions regarding legumes-based products. By the thesis, valuable information and insights regarding legumes as a protein substitute will be gathered amongst the growing consumer group of health-conscious consumers. Purpose: The purpose of this study is to explore the attitudes regarding legumes, and underlying key components affecting health-conscious consumers purchase intentions towards legume-based products. Additionally, two research questions have been developed to reach valuable findings for this investigation.
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Brito, Bruno Claudia. "Contribution à la connaissance des déterminants dans le choix du successeur de l'entreprise familiale dominicaine." Thesis, Bordeaux 4, 2012. http://www.theses.fr/2012BOR40063/document.
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Ces dernières années en Amérique Latine, de nombreuses enquêtes identifiantles entreprises familiales dans leur domaine d’étude ont été menées apportantleur lot de nouvelles données permettant de démontrer ainsi leur présence dansl’économie de nombreux pays dans lesquels elles jouent un rôle primordial (PozaE. 1995); (Khulman, 1996) ; (Kajihara, 1998) ; (Davis J.A., 2006). La RépubliqueDominicaine ne fait pas figure d’exception, comme l’expliquent Van Del Linde &Bello (2001), et il existe dans le pays un tissu familial solide au sein del’entreprise que l’on retrouve non seulement dans la première et dans la secondegénération mais aussi dans la troisième où l’on dénombre quelques grandesentreprises. Ces phénomènes rendent évidente la nécessité de développer unintérêt pour prévenir les risques de la mortalité des entreprises concernées.Les entreprises familiales se sont appuyées sur le principe de succession pourréussir le maintien intergénérationnel, celui-ci atteignant son paroxysme lors dela prise de décision d’un nouveau leader qui succèdera à l’ancien afin de prendreen charge l’entreprise familiale (Chua, Chrisman & Sharma, 1939) ; (Chrisman,Chua & Sharma, 2003).Ce que l’on a coutume d’appeler « prise de décision » est en fait un processus quis’applique à des situations quotidiennes dans la gestion des organisations et quis’avère difficile et complexe lorsqu’il s’agit d’entreprises familiales. Basly S.,(2005) a comparé les entreprises familiales avec les autres en proposant unelogique de prises de décision différente, mettant en avant la dimension dominante, le processus, la rapidité et les certitudes sur lesquelles repose ladécision. Cette étude suggère que les entreprises familiales ne sont pas dirigéesselon le modèle ordinaire de prise de décision, ce qui nous a permis d’aborder lethème de la rationalité et du leadership dans l’entreprise familiale.D’après Simon (1955), la finalité de tout ce qui touche à la construction d’unsemblant de rationalité est de proportionner des matériaux pour ledéveloppement d’une théorie du comportement d’individus preneurs de décisionsdans le contexte d’une organisation. Cependant, et c’est contradictoire, nous noustrouvons face à une situation paradoxale qui est que, si l’on considère le type derationalité global de la théorie classique, les problèmes de la structure interne del’entreprise, (ou de tout autre organisation) disparaissent presque entièrementDuring the last years in Latin American there have been researches that identifythe family business inside their scope of study, contributing some data thatconfirm their important presence and role in the economy of several countries(Poza E. (1995); (Khulman, 1996) (Kajihara, 1998); (Davis J. A., 2006).Dominican Republic is not the exception, as explained by Van der Linde & Bello(2001); in the country exists a solid family business network in its first andsecond generations, with some big companies on their third, statement thatproduces evidence to develop an interest and need to prevent the mortality ofsuch companies.The practice that is modeled in the family business to achieve their intergenerationalsurvival is succession, understood as a process that culminates withthe decision making of a new successor leader who will have the company underhis/her command (Chua, Chrisman, & Sharma, 1999); (Chrisman, Chua, &Sharma, 2003).What we usually call “decision making” is a process that is applied to everydaysituations in the management of organizations, which turns complex andintricate in the context of family business. Thereon Basly S., (2005) made acomparison between family and non-family businesses proposing a logic ofdecision making different in each one, and highlighting the dominant dimension,process, speed and assumptions in which the decision is sustained. This studysuggests that family businesses are not governed by the normative model of decision making, assertion that gave us a clue to step into the subject ofrationality and decision making in the family business.Citing Simon (1955) the purpose of all constructions of an approximaterationality is to give materials for the development of a theory of the behavior ofdecision making individuals in the context of an organization. Nonetheless andopposite, we have the paradox that if we assume the type of overall rationality ofthe classical theory, the problems of the inner structure of the company, orwhatever organization it is, disappear almost completely
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Jin, Fanlv. "Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-15958.
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Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. Design/methodology/approach – The research design is based on quantitative methodology. The data were collected via a web-based survey, a total of 315 responses from Chinese consumers were analyzed with application of the structural equation modeling. Findings – Both attitude toward ECA and perceived behavioral control over ECA acquisition have positive influence on ECA purchasing intention. Willingness to pay a premium for ECA is only positively affected by subjective norm. There is no correlation between ECA purchasing intention and willingness to pay a premium for ECA. Implications – To raise Chinese customers’ purchasing intention, fashion company should focus their actions on disseminating environmental information and knowledge, and offer affordable ECA options with the properties close to traditional apparel. To evoke the willingness to pay a premium for ECA, fashion company can apply celebrity endorsement to add perceived social value into its ECA series. Such actions will contribute to formation of positive social norm and hence positive perception towards ECA. Meanwhile, the government can put more efforts into educating Chinese people about sustainability issues in fashion industry, formulating and implementing policies in favor of ECA consumption, so that a positive social atmosphere for ECA consumption could be created. Originality/value – This study is novel in applying TPB for examining the consumer purchasing of apparel containing recycled fiber in China. The thesis provides useful information to corporate practitioners on how to formulate ECA marketing strategies in China. Research findings are also of relevance for Chinese government by providing recommendations for formulating relevant policies to favor the ECA consumption.
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El-Gomla, Randa A. M. "A plan-do-check-act framework for WEEE and RoHS : a model for implementing WEEE and RoHS by integrating eco-design factors and activities into business operation and strategy." Thesis, University of Bradford, 2011. http://hdl.handle.net/10454/5432.
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Eco-design is relatively new and fast growing field of research due to its vital importance to the manufacturing industry and its related environmental issues such as reducing waste, and CO2 emission. A major EU programme relating to the environment is the waste of Electrical and Electronic Equipment (WEEE) directive. The (WEEE) directive specifies ten categories and a voltage range which is up to 1.000 volts AC or 1.500volts DC.
The developed framework came for the implementation of Eco-design principles that helps to take into account the adaption of the (WEEE) directive and the restriction of hazard substances (RoHS) used in electrical and electronic equipments. As a result of identify gaps and needs such as a lack of a comprehensive Eco-design framework and the need to integrate it to the normal business operation.
In this research the PDCA framework for Eco-design and WEEE directive will be discussed. The framework will encompass all of the Eco-design¿s implementation and integration factors and activities such as WEEE and RoHS directives, Eco-design management, Environmental legislations, Eco-design tools and considerations. The literature review covers the topic of Eco-design¿s related issues, and WEEE and RoHS directives rules.
Based on comprehensive questionnaire survey of Eco-design, WEEE and RoHS issues and activities among a sample of environmentally aware companies, statistical analysis is carried out using SPSS software. Then the findings of the survey triangulated with the findings of the literature review formed the basis of the design and implementation plan of the proposed framework
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Nyman, Wik Monika. "Småprat-en väsentlig nyans av kommunikation." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-124.
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Undersökningen genomfördes på ett medelstort livsmedelsföretag i Mellansverige. Företaget, som ingår i en globalt verksam koncern, är utsatt för konkurrens både internt och på marknaden. För att bli ett mer effektivt företag vill företagsledningen utveckla medarbetarna och skapa en mer ”familjär anda”. Målet är att få mer engagerade medarbetare som har både förmåga och vilja att ta ett ökat ansvar. En väg är att skapa ett ökat förtroende mellan ledning och anställda samt öka förståelsen för omvärldssituationen. Medlet att nå fram är förbättrad kommunikation mellan de olika grupperna i företaget. Ledningens upplevelse är att kommunikationen med de anställda och framförallt de kollektivanställdas fackliga organisation är bristfällig.
Resonemanget i den praktiska och teoretiska genomgången har lett fram till en utveckling av den teoretiska modell jag formulerade i en tidigare undersökning på företaget. Den modellen behandlade begreppen kommunikation, motivation och förtroende samt hur de inverkar på möjligheterna att nå ett medvetet medarbetarskap. I en nu utvecklad teoretisk modell, där tonvikten ligger på småprat, motstånd och identitet, visar jag hur de olika faktorerna kan påverka varandra och ha betydelse för kommunikationen i företaget. En viktig faktor som förts in i modellen är småprat, dvs. det vardagliga pratet som dagligen pågår mellan de anställda.
Syftet med undersökningen är att belysa samspelet mellan identitet, motstånd mot förändringar och småprat samt hur de påverkar kommunikationen. För att försöka fånga vad det pratas om i företaget samt få ett grepp om de nyanser som finns i uppfattningar hos de anställda och har jag valt att genomföra undersökningen med ett etnografiskt angreppssätt. Jag har genomfört deltagande observationer på möten med företagsledning, arbetsgrupper, fackliga förhandlingar och följt de kollektivanställdas dagliga arbete. Intervjuer har gjorts med såväl företagsledning, tjänstemän och kollektivanställda.
Undersökningen har genererat ett omfattande empiriskt material vilket bekräftar företagsledningens uppfattning att kommunikationen inte fungerar riktigt bra. Flera av de goda ambitioner som ledningen har haft har successivt utvecklats till formaliserade måsten.
Analysen visar att kommunikationen i betydelsen ömsesidigt utbyte av uppfattningar fortfarande inte är särskilt väl utvecklad. Oftare pratar de olika grupperna om och till varandra istället för med varandra. Den ”familjära andan” ifrågasätts som företeelse och flera anställda efterlyser en tydligare och rakare ledning. Analysen visar också på vikten av att det dagliga pratets funktion uppmärksammas. Småpratet funderar som ett filter genom vilket uppfattningar, synpunkter, förslag och idéer vaskas och värderas. Slutsatsen är att ledningen bör sätta mer fokus på småpratet eftersom det är en viktig nyans av kommunikation. Fokus på småpratet i organisationen skulle således kunna resultera i ett mer konkurrenskraftigt företag.
This study was carried out in a medium sized company in the food industry. This company, is a part of a global group, and is exposed to both internal an external competition. In order to become a more efficient company the management group wants to reach a “family morale” amongst the employees.
The goal is to get employees with capability that voluntarily takes responsibility. One way is to create an increasing trust between the management group and the employees and get the employees to be acquainted with the changing business conditions in the surrounding world. The means is to reach an improved communication between the different groups in the company. The factory management feels that the communication with the blue-collar workers union in particular could work better.
The discussion in the practical and theoretical sections has led to a modified version of a theoretical model I created in an earlier study at the company. That model discussed the concept of communication, motivation and trust and how they affected the possibilities to develop “conscious employee-ship”. The modified theoretical model highlight the interaction between small talk, resistance to changes and identity and how this effect communication in the company. An essential factor that I have added in to the model is small talk, i.e. the talk between the employees talking place on a daily basis.
The purpose of the thesis is to highlight the interaction between identity, resistance to changes and small talk and how this effect communication. I have chosen to use an ethnographic methodology in an attempt to listen to what employees talk about and get a grip of the nuances in the employee’s opinions. I have carried out observations in participations at meetings with management group, in work groups, at union negotiations and followed the blue-collar workers in their everyday work. The interviews are made with the management group, white-collars and blue-collars workers.
The extensive empirical material does confirm the management group’s feeling that there are shortages within the communication. Several of the good ambitions initiated by the management group have led to formalized musts.
The analysis shows that communication in the meaning of mutual exchange of opinions still is not particularly well developed. Often work groups talk about other groups, rather than with other groups. The “family morale” is questioned as a phenomenon and several employees searched for a more evident and visible leadership. The analysis also showed the importance of paying attention to everyday talk. Small talk works like a filter through which opinions, viewpoints, suggestions and ideas are trickled and valued. The conclusion is that the management group should focus more upon the small talk, since it is an important nuance of the communication. Therefore, a focus on the small talk in the organisation might result in a more competitive company.
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Moreira, Virginia Westphalen Correa. "Proposição de um framework para negócios de plataforma baseados em capitalismo consciente : uma validação internaiconal." Universidade do Vale do Rio dos Sinos, 2018. http://www.repositorio.jesuita.org.br/handle/UNISINOS/7293.
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Iniciativas que vão além de buscar somente geração de lucro estão ganhando cada vez mais espaço no meio empresarial, não apenas como projetos paralelos de responsabilidade social das organizações, mas como sua principal estratégia. Essas iniciativas estão relacionadas com o entendimento do importante papel da iniciativa privada na transformação e solução de problemas sociais existentes hoje. Neste contexto, a abordagem do Capitalismo Consciente (CC) define que o propósito de uma empresa deve ir além de gerar lucros e valor aos shareholders. Deve haver uma razão superior central para a empresa existir. Outra abordagem de negócios que provoca mudanças no mercado e quebras de paradigmas no ecossistema tradicional das empresas é a evolução dos negócios de plataforma. Nessas organizações são comercializadas as interações entre dois usuários finais e o valor adicionado para ambas as partes precisa ser claro, de forma a desenvolver a rede necessária. Esta dissertação une essas duas abordagens, com o objetivo de propor a configuração de um framework que sirva de apoio a empreendedores. Para tanto, adotou-se o método design research, constituído por cinco passos (consciência do problema, sugestão, desenvolvimento, avaliação e conclusão), que possibilita a construção e validação de um artefato. Após a consciência do problema e análise da literatura, foi elaborada a primeira versão do framework. A validação foi dividida em três fases, totalizando 12 especialistas entrevistados e cada etapa terminando com uma nova versão do artefato. O framework final é composto por um núcleo que compreende origem do propósito, início do desenvolvimento de rede e suporte financeiro; quatro quadrantes estáticos: Tecnologia, Gestão Consciente, Liderança e Rede; além de elementos divididos em 2 níveis de evolução, dentro dos quadrantes que correspondem às suas áreas de conhecimento. Entende-se que este estudo agrega conhecimento pois estabelece uma conexão entre as abordagens dos negócios de plataforma e do Capitalismo Consciente, exemplificando como isso pode ocorrer e seu potencial transformador.
Initiatives that go beyond seeking only profit generation are gaining more space in the business environment, not only as parallel CSR projects, but also as their main strategy. These initiatives are related to the understanding of the important role of private initiative in transforming and solving current social problems. In this context, the Conscious Capitalism (CC) approach defines that the purpose of a business must go beyond generating profits and value to shareholders. There must be a central purpose for the company to exist. Another business approach that causes market shifts and breaks paradigms in the traditional corporate ecosystem is the evolution of platform business. In these organizations the interactions between two end users are commercialized and the added value for both parties needs to be clear in order to develop the necessary network. This dissertation unites these two approaches, with the purpose of proposing the configuration of a framework that will support entrepreneurs. In order to do so, the design research method was adopted, consisting of five steps (problem awareness, suggestion, development, evaluation and conclusion), which allows the construction and validation of an artifact. After the awareness of the problem and analysis of the literature, the first version of the framework was elaborated. The validation was divided into three phases, totaling 12 experts interviewed and each stage ending with a new version of the artifact. The final framework is comprised of a core that understands purpose, initiation of network development and financial support; four static quadrants: Technology, Conscious Management, Leadership and Network; in addition to elements divided into two levels of evolution within the quadrants that correspond to their areas of knowledge. It is understood that this study adds knowledge since it establishes a connection between the approaches of the platform business and Conscious Capitalism, exemplifying how this can occur and its transforming potential.
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Ferreira, Aline Tassar de Moraes. "Are consumers willing to buy ethical goods?: evidences of an attitude-behavior gap in the fashion market." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/24822.
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Objetivo: Este estudo pretende aprofundar o conhecimento sobre o comportamento do consumidor em torno de práticas éticas. Um crescente grupo de pesquisadores vem analisando como as preocupações éticas dos consumidores em relação às práticas comerciais vem se traduzindo em comportamento real no momento da decisão de compra. Apesar desse crescente interesse, o consenso está longe de ser definido. Enquanto uma linha de pesquisa afirma que os consumidores estão mais dispostos a comprar produtos inseridos em um ambiente ético, outra vertente afirma que o discurso e ações dos consumidores não necessariamente se mostram coerentes. Embora os consumidores relatem ter preocupações éticas e valorizem marcas cujas práticas seguem padrões éticos, eles não estão dispostos a comprar mais produtos ou serviços dessas mesmas marcas. Metodologia: Realizamos um estudo experimental manipulando três diferentes apelos de marketing relacionados à ética (doação, comércio justo, controle) para testar esses achados conflitantes. Resultado: Neste estudo, os consumidores estavam mais dispostos a comprar produtos associados a doações, mas essa diferença desapareceu quando introduzimos uma variável dependente mais realista (ou seja, a vontade de receber informações adicionais via e-mail). Além disso, os recursos de comércio justo não influenciaram nem as intenções de compra dos consumidores nem sua disposição em receber informações adicionais. Implicações práticas também são discutidas.Limitações: Uma das principais limitações desse estudo se deve ao fato de não envolver um cenário totalmente realista e assim não captar as reais intenções de compra. Uma avaliação mais realista das intenções de compra evitaria armadilhas potenciais de desejabilidade social, criando uma avaliação mais precisa da variável dependente principal. Contribuições Sociais e Práticas: Ao se aprofundar no entendimento do comportamento ético do consumidor, as empresas podem evoluir em suas ofertas que entreguem benefícios para o consumidor, para o negócio e o bem estar coletivo. Originalidade: Poucos estudos relacionados ao Comportamento Ético do consumidor foram feitos usando o método do experimento e também com algumas especificidades do mercado da moda.
Purpose: This study intends to deepen the knowledge about consumer behavior around ethical practices. An increasing body of research has analyzed whether and how consumers’ ethical concerns regarding business practices translates into actual behavior. Despite this burgeoning interest, consensus is far from granted. Whereas one strand of research claims that consumers are more willing to buy products embedded in an ethical environment, another strand asserts that consumers’ words and deeds do not match. Precisely, although consumers report having high ethical concerns and valuing brands whose practices follow ethical standards; they are not willing to purchase more products or services from these same brands. Design/Methodology: We conducted one experimental study manipulating three different ethics-related marketing appeals (donation, fair trade, control) to test these conflicting findings. Findings: In this study, consumers were more willing to purchase products associated with donations, but this difference vanished when we introduced a more realistic dependent variable (i.e., willingness to receive additional information via e-mail). Furthermore, fair trade appeals did not influence neither consumers’ purchase intentions nor their willingness to receive additional information. Practical implications are also discussed. Research limitations: The main limitation of this study is related to does not involve a totally realistic scenario and thus does not capture the real intentions of buying. A more realistic assessment of purchase intentions would avoid potential pitfalls of social desirability, creating a more accurate evaluation of the principal dependent variable. Practical and Social implications: By deepening the understanding of consumer ethical behavior, companies can evolve their offers delivering benefits to the consumer, to the business and to the collective well-being. Originality: Few studies related to Consumer Ethical Behavior were done using the experiment method and using also some specificities of the fashion Market.
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Forsberg, Mikael, and Sara-Maria Löfvenberg. "Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-156171.
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Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are more environmentally conscious than ever. However, it has been found that there is a gap between the consumer’s intention and actual purchase when it comes to products that there is a social pressure to buy for environmental reasons. The potential for the socially desirable segment is estimated to have potential, but growth seems to be slow. It has been stated that until now, there is not enough research done that take a holistic perspective including several fields of marketing. There is a need to review and combine existing literature in various fields of marketing to investigate how the gap can be decreased and sales increased. Purpose The purpose of this thesis is to review and combine existing literature in the fields of consumer value creation, decision-making and in-store marketing. By doing so the authors of this thesis aim to present a theoretical model on how producers of socially desirable FMCG can decrease the gap between the consumers’ intention and actual purchase through marketing. Decreasing the gap refers to more fully exploit the potential size of the segment and generate more sales. Method A completely theoretical method was chosen for this thesis. To the authors’ knowledge there has not been done enough specific research to match the purpose of this thesis. A literature review has therefore been conducted within three separate fields of marketing to get a broader understanding of how the gap between intention and actual purchase can be decreased. Based on the extensive literature review, the authors developed ten propositions that formed a model that can be used as the backbone for future theoretical and empirical research. Final Discussion Some highlights of the theoretical discussions earlier in this thesis are presented in the final discussion. The authors suggest that purchase decisions of socially desirable FMCG initially are high-involvement decisions that often are formed outside the in-store-setting. This suggests that more long-term marketing efforts such as brand building in some cases can be more important than in-store marketing when it comes to FMCG that are socially desirable. Symbolic values should be highlighted in branding of socially desirable FMCG because the instrumental differences between FMCG and socially desirable FMCG is limited. It is therefore likely that it is more efficient to focus on consumers’ self-identity to convince them to purchase socially desirable FMCG. It is also important that producers of socially desirable FMCG provide consumers with clear product information in-store and that the products are easy to find. Based on the extensive literature review, the authors have developed eight propositions that form the model presented in this chapter.
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Costa, Paula Sofia Valinha Gomes da. "Health conscious segment in the Olá impulse business." Master's thesis, 2014. http://hdl.handle.net/10362/21454.
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Nunes, Catarina Quintas. "Green marketing and the conscious consumers in Portugal." Master's thesis, 2019. http://hdl.handle.net/10071/19288.
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This study aims to understand the green consumer in Portugal by investigating their level of environmental concern and the ecological conscious consumer behaviour shown. Additionally, how they perceive the credibility of ecolabels, the characteristics they find most important in green products and, finally, what are the main obstacles to make green purchases. Furthermore, it was explored if the ecological conscious consumer behaviour in Portugal diverged by means of demographic variables (Gender, age, education, occupation and income level). An online survey was published, and 315 valid responses were gathered and analysed in the statistical program SPSS to make possible answering the research questions and hypothesis proposed for this investigation.
The results obtained show that the Portuguese consumers are environmental concerned and show high ecological conscious consumer behaviour. It was concluded that women are more prone to show green behaviour than man, however, there were not found significant differences of ecological conscious consumer behaviour relatively to the other demographic variables in question. Also, the results show ecolabels to be considered credible through the eyes of green consumers in Portugal. Furthermore, environmental concern was found to have a positive impact on green behaviour, as well as the perceived credibility of ecolabels. In contrast, green barriers have a negative impact on green behaviour. Additionally, the most important characteristics of green products are identified in this paper, along with the main obstacles of green purchase.Este estudo pretende compreender o consumidor verde português, investigando o seu nível de preocupação ambiental, o comportamento ecológico consciente do consumidor. Adicionalmente, como este entende a credibilidade dos rótulos ecológicos, as características que considera mais importantes nos produtos verdes e, finalmente, quais são os principais obstáculos para fazer compras verdes. Além disso, foi explorado se o comportamento ecológico consciente do consumidor em Portugal divergia por meio de variáveis demográficas (sexo, idade, educação, ocupação e nível de rendimento mensal líquido). Foi publicado um inquérito online, tendo sido recolhidas 315 respostas válidas e posteriormente analisadas no programa estatístico SPSS, de forma a possibilitar a resposta às questões e hipóteses propostas para esta investigação. Os resultados obtidos mostram que os consumidores portugueses estão preocupados com o ambiente e apresentam um comportamento de consumo consciente do ponto de vista ecológico. Concluiu-se que as mulheres são mais propensas a mostrar comportamento ecológico do que os homens, no entanto, não foram encontradas diferenças significativas de comportamento ecológico consciente do consumidor em relação às restantes variáveis demográficas em questão. Os resultados mostram que os rótulos ecológicos são considerados credíveis aos olhos dos consumidores verdes em Portugal. Além disso, verificou-se que as preocupações ambientais têm um impacto positivo no comportamento ecológico, bem como na credibilidade percebida dos rótulos ecológicos. Em contraste, as barreiras ecológicas têm um impacto negativo no comportamento ecológico. Adicionalmente, as características mais importantes dos produtos verdes são identificadas neste documento, juntamente com os principais obstáculos à compra verde.
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Aboulaich, Mohamed Adnan. "Value, Information, and Critically Conscious Evaluation - On How Addressing Environmental Issues Requires Cultural Creation." Master's thesis, 2017. https://repositorio-aberto.up.pt/handle/10216/108104.
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Aboulaich, Mohamed Adnan. "Value, Information, and Critically Conscious Evaluation - On How Addressing Environmental Issues Requires Cultural Creation." Dissertação, 2017. https://repositorio-aberto.up.pt/handle/10216/108104.
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Lin, Jung-chuan, and 林榮娟. "Are You Wearing the Emperor''s New Clothes?The Theoretical Perspectives of Conscious Business." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/04351815775296693219.
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碩士國立臺南大學
科技管理碩士班
100
In 2006, Kofman stated that for an organization to be successful, it is imperative to manage personnel effectively. “Personnel” refers to “conscious beings”. “Consciousness” represents awake and cautious. As such, it is very important for an organization to have awakened and cautious personnel. This study discusses how an organization can cultivate its human resource into conscious human community and adapt itself to a variety of situations and challenges in the modern society, and to overcome these challenges in a successful manner and beyond “winning and losing”. This study applies the story of “The Emperor’s New Cloth” to reflect the importance of Conscious Business and applies Workplace spirituality, Characteristics of the Conscious employees, Organizational Citizenship Behaviors as the core elements of this discussion. This study utilizes methods of interviews, observation and qualitative methodology to collect necessary information for evaluation. The result of this study found that Workplace Spirituality, Characteristics of the Conscious employees, Organizational Citizenship Behaviors have one thing in common, an altruistic “love”. It makes the model of Conscious Business. The structure is similar to a fan with three leaves connected to a central core, the three leaves represents the three factors, Workplace spirituality, Characteristics of the conscious employees, and Organizational Citizenship Behaviors. The core of the fan is the altruistic “love” and it leads and motivates the three factors into circulation and forms Conscious Business. It enables the organization to achieve outstanding performance and sustainable development that is beyond “winning and losing”.
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Arroyo, Arturo. "Diseño de un servicio de capacitación en "conscious business” (basado en conceptos de humanología) dirigido a mandos medios de la Ciudad de Córdoba." Master's thesis, 2016. http://hdl.handle.net/11086/5040.
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Tesis (Maestría en Dirección de Negocios) -- Universidad Nacional de Córdoba. Facultad de Ciencias Económicas; Argentina, 2016.Lejos de contradecir o excluir la realidad que supone el funcionamiento de cualquier empresa en un sistema capitalista de libre mercado (donde cada día la competencia y el vector de supervivencia básica se sobreestimulan) existen diversos enfoques que puedenorientar a la empresa a un mejor desarrollo humano y a un funcionamiento más preciso, tanto en lo interno y como en lo externo. En este trabajo se expone uno de esos enfoques conocidos como “Conscious Bussines” (Negocios Concientes), basado en el enfoque “Humanológico”, enseñado por el Maestro de Kundalini Yoga llamado Yogi Bhajan. El CB (Consciuos Bussines) es una filosofía de vida aplicada al ámbito empresarial, cuyo objetivo es elevar los niveles de conciencia dentro de la empresa, en sus diferentes sectores/actores/participantes; de forma tal, que se logren dos objetivos principales: 1) armonía en todos los aspectos entre los RRHH; y 2) Claridad, precisión y efectividad en el ámbito de la toma de decisiones en general.
Fil: Arroyo, Arturo. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas; Argentina.
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Bruno, João Rodrigues. "Business plan: hermit, the brand with ecologic identity." Master's thesis, 2021. http://hdl.handle.net/10071/24327.
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This thesis is a business plan of a brand that will approach the market in an innovative manner, by
prioritizing sustainability over profits. Hermit is a casual and outwear clothing and accessories brand
that wants to raise awareness to conscious consumption, by offering products that truly contribute for
environmental protection, through a give-back policy.
Its research problematic decomposes itself in two branches. On a micro level it investigates the
business’ viability. On macro level it assesses the possibility of incentivizing other companies to adopt
similar strategies.
The business plan and its strategy are based upon a vast theoretical literature and a rigorous research
methodology. The data analysis indicates a significant potential for market growth and highlights the
willingness of consumers to become more conscious when they purchase. The external and internal
analysis identifies the socio-cultural conjecture and the brand identity as the main opportunities and
resources, respectively. On the other hand, it shows potential threats such as second-hand clothes.
Hermit’s strategy lies on three pillars that must work in harmony: maximum sustainability of
products, mitigation of trade-off between economy and ecology, and strong brand identity built around
its core values. To increase the probability of success, the strategy must be coordinated with a threephased marketing strategy: creation of a community who knows the brand, promotion and sale of
products, and marketing of the environmental investments’ results.
Under realistic assumptions, the free cashflow forecast showed a positive NPV of 55 104,39 € for
a seven years’ time horizon. The break-even point for sales level is 4573 units and the payback period
is 6,17 years.
The overall conclusion for the research problematic is that Hermit is a viable sustainable business,
even though it’s sensible to the sales level. On the other hand, it’s not possible to conclude the project
could become a benchmark for other companies, as viability is not the only relevant variable to answer
that question. What one may infer from this work is that companies could do much better to attenuate
the trade-off between economy and ecology.A presente tese é um plano de negócios de uma marca que irá entrar no mercado de uma forma inovadora, priorizando a sustentabilidade em detrimento dos lucros. Hermit é uma marca de roupa casual e outdoor que quer incentivar o consumerismo, oferecendo produtos que contribuam verdadeiramente para a proteção do ambiente, através de uma política de devolução. O seu objeto de estudo decompõe-se em dois ramos. A nível micro, investiga a viabilidade do negócio. A nível macro, considera a possibilidade de incentivar outras empresas a adotar estratégias similares. O plano de negócios e a sua estratégia baseiam-se numa vasta literatura teórica e numa rigorosa metodologia de pesquisa. A análise de dados indica um potencial de crescimento do mercado significativo e destaca a intenção dos consumidores de se tornarem cada vez mais conscientes ao adquirir algo. A análise externa e interna identifica a conjuntura sociocultural e a identidade da marca como a principal oportunidade e recurso, respetivamente. Por outro lado, mostra potenciais ameaças como a roupa em segunda mão. A estratégia da Hermit é sustentada por três pilares que têm de funcionar em harmonia: máxima sustentabilidade dos produtos, mitigação do trade-off entre ecologia e economia; e forte identidade da marca construída ao redor dos valores principais. Para aumentar a probabilidade de sucesso, a estratégia tem de ser coordenada com uma estratégia de marketing trifásica: criação de uma comunidade que conhece a marca; promoção e venda de produtos; e marketing dos resultados dos investimentos ambientais. Considerando assunções realistas, a previsão de free cash-flows mostrou uma Valor Atual positivo de 55 104,39 € para um horizonte temporal de sete anos. O ponto de equilíbrio para o nível de vendas é 4573 unidades e o período de retorno é 6,17 anos. A conclusão global para o objeto de estudo é que a Hermit é um negócio sustentável viável, ainda que seja sensível ao nível de vendas. Por outro lado, não é possível concluir que o projeto pode tornarse uma referência para outras empresas, uma vez que a viabilidade não é a única variável relevante para responder a essa questão. O que se pode concluir deste trabalho é que as empresas poderiam fazer muito melhor para atenuar o trade-off entre economia e ecologia.