Academic literature on the topic 'Congruence- Association Model'
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Journal articles on the topic "Congruence- Association Model"
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Arora, Nilesh, Sanjeev Prashar, Sai Vijay Tata, and Chandan Parsad. "Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands." Journal of Consumer Marketing 38, no. 3 (February 8, 2021): 251–61. http://dx.doi.org/10.1108/jcm-02-2020-3634.
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Purpose Brand managers frequently use well-known celebrities to position their brands and capture consumers’ attention to improve the brand’s market share. The attachment of a celebrity with a brand creates a human image for a brand and helps in personifying its image. The consumer perceives the brand as an individual and relates his personality, as well as the personality of the celebrity with that of the brand. It becomes pertinent for marketers to understand how brand-celebrity personality congruence and brand-consumer personality congruence affect the brand reputation, uniqueness and purchase intentions. Thus, the purpose of this study is to understand the relationship between the two personality congruence aspects – brand & celebrity personalities and brand & consumer personalities, and their impact on the reputation of the brand and its uniqueness. Further, the paper aims to examine the impact of the brand reputation and brand uniqueness on purchase intentions. Design/methodology/approach The present study uses Aaker’s five-factor personality scale to study the personality congruence effects on brand reputation, brand uniqueness and purchase intentions. The literature review was carried out to categorize factors related to celebrity personality, brand personality and consumer personality. The data for this study was collected through questionnaires from 1,235 respondents. In the first step, congruencies between celebrity, brand and consumer personality were determined. This was followed by a two-stage structural equation modelling for assessing the model fit and testing the hypotheses. Findings From the study results, it is observed that brand-celebrity congruency influences brand reputation and brand uniqueness. However, brand-consumer congruency had an effect only on brand reputation and not on brand uniqueness. Both brand reputation and uniqueness have favourable impact on consumers purchase intentions. Originality/value This study contributes to the existing literature on celebrity endorsement by extending the discussion with personality-based congruence. The research deciphered two aspects of identification, i.e. consumer-brand personality congruence and brand-celebrity congruence. The paper hypothesized the favourable association between brand personality and consumer personality congruence and brand uniqueness. However, it was observed that brand personality-consumer personality identification had an insignificant influence on brand uniqueness. This is contrary to the findings of some studies in the literature. Further investigation of this relationship in the future may add a new dimension to the identification context.
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McQueen, Kelsey A., Kelly E. Fredericksen, and Chad L. Samuelsen. "Experience Informs Consummatory Choices for Congruent and Incongruent Odor–Taste Mixtures in Rats." Chemical Senses 45, no. 5 (April 2, 2020): 371–82. http://dx.doi.org/10.1093/chemse/bjaa025.
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Abstract Experience is an essential factor informing food choice. Eating food generates enduring odor–taste associations that link an odor with a taste’s quality and hedonic value (pleasantness/unpleasantness) and creates the perception of a congruent odor–taste combination. Previous human psychophysical experiments demonstrate that experience with odor–taste mixtures shapes perceptual judgments related to the intensity, familiarity, and pleasantness of chemosensory stimuli. However, how these perceptual judgments inform consummatory choice is less clear. Using rats as a model system and a 2-bottle brief-access task, we investigated how experience with palatable and unpalatable odor–taste mixtures influences consummatory choice related to odor–taste congruence and stimulus familiarity. We found that the association between an odor and a taste, not the odor’s identity or its congruence with a taste, informs consummatory choice for odor–taste mixtures. Furthermore, we showed that the association between an odor and a taste, not odor neophobia, informs consummatory choice for odors dissolved in water. Our results provide further evidence that the association between an odor and a taste, after odor–taste mixture experience, is a fundamental feature guiding consummatory choice.
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Cohen. "Congruence-Association Model and Experiments in Film Music: Toward Interdisciplinary Collaboration." Music and the Moving Image 8, no. 2 (2015): 5. http://dx.doi.org/10.5406/musimoviimag.8.2.0005.
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Brochado, Ana, Pedro Dionísio, and Maria Carmo Leal. "Sponsoring the football national team." Journal of Business & Industrial Marketing 33, no. 5 (June 4, 2018): 625–37. http://dx.doi.org/10.1108/jbim-03-2017-0076.
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Purpose A key concern in sports sponsorship decisions is knowing under what conditions sponsorship can effectively act as a brand building tool. The purpose of this study is to list attributes to use when examining congruency in the sponsorship of national football teams. The second aim was to test whether being a client of the sponsor brand and being involved with the sponsee moderates the relationship between image congruence and sponsorship response. Design/methodology/approach Data were collected on four sponsors of the Portuguese national team, just before the 20th Fédération Internationale de Football Association World Cup. Analyses were conducted on a representative national sample of fans. The research design encompassed a two-step approach. First, qualitative analysis identified the main attributes that fans associate with the national team. In the second quantitative phase, moderated regression analysis was used to test the proposed model. Findings This study confirmed sponsor–sponsee congruence in seven attributes (i.e. national symbol, strength, strong emotions, happiness, optimism, connection and positive feelings) enhances positive brand image and fans’ involvement with the national team moderates this relationship. Positive sponsorship outcomes tend to be higher for sponsors when fans are currently clients of the sponsor brand. Originality/value This study adds to previous research by using mixed methods to study sponsor–sponsee congruence regarding national teams and by testing whether fans being clients of sponsors and being involved with sponsees moderate sponsor–sponsee congruence.
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Pingmuang, Chutima, Somboon Sirisunhirun, Mohd Ekhwan Toriman, and . "The Model for Thais Physician Competency Development Based on Focus Discussion Group (FDG): A Review." International Journal of Engineering & Technology 7, no. 3.14 (July 25, 2018): 61. http://dx.doi.org/10.14419/ijet.v7i3.14.16863.
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Current changes and priorities in the country regarding population patterns and health care programs will require reforms in older health care and the increasing incidence of chronic diseases. In this study, the data was collected using with a systematic-purposive sampling using the snowball Delphi technique, key informants comprising 21 experts were selected from the Medical Council of Thailand, the Medical Association of Thailand and Health Systems Research Institute (HSRI). The tools used in this research include in-depth interview, the Likert scale with five-level Likert items for measuring the dispersion and congruence of consensus, and the Likert scale with three-level Likert items for content validity which is analyzed using the items of objectives congruence (IOC), the median (MD) and the quartile deviation (QD). The results show to be both valid and reliable for measuring physicians’ competency in Thailand. The results of the competency-based instrument can be used as of to be the healthcare public policy to encourage and guide regarding healthcare agencies to modify their competency according to the evaluation criteria, and also cultivate physicians with strong knowledge and skills, innovation and redesign the curriculum in medical schools inevitably. Overall, the level of physician’s desirable competency will be increased in Thailand.
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Cieślak, Agnieszka. "Meanings of music in film from a cognitive perspective." Interdisciplinary Studies in Musicology, no. 19 (December 31, 2019): 107–16. http://dx.doi.org/10.14746/ism.2019.19.7.
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Cognitive psychology, with its focus on mind and its processes, is one of the approaches to study film music. Although music alone is said to be already meaningful, it gains and transfers specific meanings in the film context. This article aims to contribute to understanding of what film music means and how these meanings are processed in the cross-modal perception of a film. A review of the selected empirical research on film music with regard to meaning is followed by a short overview of the Annabel J. Cohen’s Congruence-Association Model (CAM) of media cognition. The model provides a framework for the experiments’ results and encourages future interdisciplinary studies in this area.
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Adams, Nancy E. "A Comparison of Evidence-Based Practice and the ACRL Information Literacy Standards: Implications for Information Literacy Practice." College & Research Libraries 75, no. 2 (March 1, 2014): 232–48. http://dx.doi.org/10.5860/crl12-417.
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Evidence-based practice (EBP), like information literacy, is concerned with an individual’s knowledge, skills, and attitudes relating to using information. EBP is now a professional competency in fields as diverse as social work, nursing and allied health fields, and public policy. A comparison of the Association of College and Research Libraries’ Information Literacy Competency Standards for Higher Education with the commonly accepted EBP model shows congruence, but the two models diverge in their use of authority of the producer as a marker of information quality and in their relative emphasis on formulation of the research question and application of information.
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McIlveen, Peter, P. Nancey Hoare, Harsha N. Perera, Chris Kossen, Louisa Mason, Shannon Munday, Carolyn Alchin, Allison Creed, and Nicole McDonald. "Decent Work’s Association With Job Satisfaction, Work Engagement, and Withdrawal Intentions in Australian Working Adults." Journal of Career Assessment 29, no. 1 (May 11, 2020): 18–35. http://dx.doi.org/10.1177/1069072720922959.
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The present research is focused on the measurement properties of the Decent Work Scale (DWS) in Australia and adds to the cumulative evidence of the measure’s international utility for psychological research into the role of work in people’s lives. The study contributes new evidence via a survey of a sample of workers ( N = 201) who completed the DWS and criterion measures of career-related factors including job satisfaction, work engagement, and withdrawal intentions. Correlated factors, higher order, and bifactor models were tested using confirmatory factor analysis. All models were satisfactory and the bifactor model evinced preferable fit. The DWS Values Congruence subscale predicted all criterion measures. Workers’ incomes and ratings of their occupations’ prestige had no main effects or interaction effect on the DWS subscales. Recommendations for future research include testing the DWS’s relations with measures of mental health which are known correlates of career-related outcomes.
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Isabella, Giuliana, and Valter Afonso Vieira. "The effect of facial expression on emotional contagion and product evaluation in print advertising." RAUSP Management Journal 55, no. 3 (January 2, 2020): 375–91. http://dx.doi.org/10.1108/rausp-03-2019-0038.
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Purpose The purpose of this paper is to investigate the emotional contagion theory in print ads, and expand the literature of smiling to different type of smiles and gender congruency. Emotional contagion happens when an emotion is transferred from a sender to a receiver by the synchronization of emotions from the emitter. Drawing on emotional contagion theory, the authors expand this concept and propose that smiles in static facial expressions influence product evaluation. They suggest that false smiles do not have the same impact as genuine smiles on product evaluation, and the congruence between the model gender–product in a static ad and the gender of the viewer moderates the effects. Design/methodology/approach In Experiment 1, subjects were randomly assigned to view one of the two ad treatments to guard against systematic error (e.g. bias). In Experiment 2, it was investigated whether viewing a static ad featuring a model with a false smile can result in a positive product evaluation as was the case with genuine smiles (H3). In Experiment 3, it was assumed that when consumers evaluate an ad featuring a smiling face, the facial expression influences product evaluation, and this influence is moderated by the congruence between the gender of the ad viewer and the product H gender of the model in the ad. Findings Across three experiments, the authors found that the model’s facial expression influenced the product evaluation. Second, they supported the association between a model’s facial expression and mimicry synchronization. Third, they showed that genuine smiles have a higher impact on product evaluation than false smiles. This novel result enlarges the research on genuine smiles to include false smiles. Fourth, the authors supported the gender–product congruence effect in that the gender of the ad’s reader and the model have a moderating effect on the relationship between the model’s facial expression and the reader’s product evaluation. Originality/value Marketing managers would benefit from understanding that genuine smiles can encourage positive emotions on the part of consumers via emotional contagion, which would be very useful to create a positive effect on products. The authors improved upon previous psychological theory (Gunnery et al., 2013; Hennig-Thurau et al., 2006) showing that a genuine smile results in higher evaluation scores of products presented in static ads. The theoretical explanation for this effect is the genuine smile, which involves contraction of both zygomatic major and orbicularis oculi muscles. These facial muscles can be better perceived and transmit positive emotions (Hennig-Thurau et al., 2006).
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Bennett, Roger, and Rohini Vijaygopal. "Consumer attitudes towards electric vehicles." European Journal of Marketing 52, no. 3/4 (April 9, 2018): 499–527. http://dx.doi.org/10.1108/ejm-09-2016-0538.
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Purpose The purpose of this paper is to investigate the effects of gamification on connections between consumers’ self-image congruence in relation to the purchasers of an environmentally friendly product electric vehicles (EVs) and their possession of a stereotype of EV owners as being “unconventional”, and their attitudes towards EVs, having regard to their levels of environmental concern and prior knowledge of EVs. Additionally, the research explored the link between attitudes towards and willingness to purchase EVs. Design/methodology/approach Participants completed a questionnaire and an Implicit Association Test (IAT) both before and after playing a computer game wherein the player assumed the identity of an EV driver. A structural equation model was constructed to predict attitude to EVs. The relationship between attitude and willingness to purchase was examined via a conditional process analysis. Findings The experience of playing the game improved the favourability of the respondents’ stereotype of EV owners by an average of 19 per cent, and their attitude towards EVs by 17 per cent. Self-image congruence in relation to EV ownership increased on the average by 14 per cent and reported EV product knowledge by 8 per cent. However, willingness to purchase an EV was not substantially affected. The link between attitude and willingness to purchase was weak, but was significantly moderated by stereotype favourability and self-image congruence with EV owners. Research limitations/implications As with any IAT study, it was necessary to pre-specify a particular form of stereotype. Future research could employ alternative stereotypes. The investigation took place in a single country and involved a single environmentally friendly product. Practical implications Gamification has much potential for helping manufacturers and government agencies to stimulate the mass market for EVs. To negate unfavourable images of EV owners, marketing communications promoting EVs might usefully employ celebrities, sports personalities and/or leading political figures as exemplars of the types of people who drive electric cars. Originality/value The research is the first to explore the effects of gamification on product user self-image congruence and stereotype formation. It is novel both in its employment of an IAT to measure the consumer stereotype of an environmentally friendly product and in its examination of the moderating influences of stereotype and product user self-image congruence on the attitude-willingness to purchase link.
Dissertations / Theses on the topic "Congruence- Association Model"
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Bunt, Stephen Churchill. "The Effect of Job Congruency and Discrepancy with the National Athletic Trainers Association Athletic Trainer Role Delineation on the Job Characteristics Model of Work Redesign in Secondary School Athletic Trainers in Texas." Thesis, University of North Texas, 1997. https://digital.library.unt.edu/ark:/67531/metadc279063/.
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This study investigated person-situation relations of professional preparation and job classification of secondary school athletic training positions with core job dimensions and affective outcomes within Hackman and Oldham's 1980 Job Characteristics Model. Research focused on which relations show increased affective outcomes; relationships between core job dimensions and affective outcomes; and characteristics of the core job dimensions of task identification, task significance, and skill variety of athletic trainer tasks as defined by the National Athletic Trainers Association Board of Certification, Inc. 1995 Role Delineation Study.
Book chapters on the topic "Congruence- Association Model"
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Cohen, Annabel J. "Congruence-Association Model of music and multimedia: Origin and evolution." In The Psychology of Music in Multimedia, 17–47. Oxford University Press, 2013. http://dx.doi.org/10.1093/acprof:oso/9780199608157.003.0002.
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DeMink-Carthew, Jessica, Maria E. Hyler, and Linda Valli. "Redesigning Teacher Education in the Context of Multiple Reform Initiatives." In Evaluating Teacher Education Programs through Performance-Based Assessments, 1–17. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9929-8.ch001.
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Numerous teacher educators are revising their programs by focusing on high-leverage practices (HLPs). Concurrently, edTPA has been adopted by a number of states as a way to assess teacher candidates' readiness to teach. There is considerable conceptual congruence in these reform strategies. Both are practice-based, focusing on the authentic work of teaching. Nonetheless, the origins of these strategies, language, and materials are not seamless. HLPs, and ways of teaching them, are generated by local teacher educators themselves; edTPA was developed on a national scale with one purpose being to provide a common assessment of readiness to teach. This chapter illustrates the collective efforts of one teacher education program to productively handle the challenges that emerge in this dual reform climate while simultaneously meeting accreditation association requirements, including a conceptual framework for educator preparation programs. A model is subsequently presented for meaningful integration of edTPA, HLPs, and institutional conceptual frameworks.
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DeMink-Carthew, Jessica, Maria E. Hyler, and Linda Valli. "Redesigning Teacher Education in the Context of Multiple Reform Initiatives." In Teacher Education, 491–507. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0164-0.ch024.
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Numerous teacher educators are revising their programs by focusing on high-leverage practices (HLPs). Concurrently, edTPA has been adopted by a number of states as a way to assess teacher candidates' readiness to teach. There is considerable conceptual congruence in these reform strategies. Both are practice-based, focusing on the authentic work of teaching. Nonetheless, the origins of these strategies, language, and materials are not seamless. HLPs, and ways of teaching them, are generated by local teacher educators themselves; edTPA was developed on a national scale with one purpose being to provide a common assessment of readiness to teach. This chapter illustrates the collective efforts of one teacher education program to productively handle the challenges that emerge in this dual reform climate while simultaneously meeting accreditation association requirements, including a conceptual framework for educator preparation programs. A model is subsequently presented for meaningful integration of edTPA, HLPs, and institutional conceptual frameworks.
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Blumenberg, Hans. "World Pictures and World Models." In History, Metaphors, Fables, 40–52. Cornell University Press, 2020. http://dx.doi.org/10.7591/cornell/9781501732829.003.0003.
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This chapter examines Hans Blumenberg's speech “World Pictures and World Models,” which he gave after he was appointed full professor at the University of Gießen in 1960. In the modern age, the scientific world model and the cultural self-understanding are no longer congruent. Philosophy's task is not just to explicate this divergence but also to dismantle remaining monist and exclusive world pictures. Blumenberg then locates philosophy's critical function in reducing total expectations of meaning — even if, as is true for his later works, modernity's loss of meaning may itself be mourned. He explains that the task that falls to philosophy within the association of academic fields can be traced back to its function in the spiritual economy of humans in general. The countless definitions that have been given for philosophy's achievements in its history have a basic formula at their core: philosophy is the emerging consciousness of humans about themselves.