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Books on the topic 'Comportement des consommateurs – Études de cas'

Author: Grafiati
Published: 25 May 2024

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1

Crawford, Frederick A. The myth of excellence: Why great companies never try to be the best at everything. New York: Crown Business, 2001.

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2

Hawkins, Del I. Consumer behavior: Building marketing strategy. 8th ed. Boston: Irwin/McGraw Hill, 2001.

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3

Jukka, Gronow, and Warde Alan, eds. Ordinary consumption. London: Routledge, 2001.

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4

Hawkins, Del I. Consumer behavior: Implications for marketing strategy. 5th ed. Homewood, IL: Irwin, 1991.

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5

J, Best Roger, and Coney Kenneth A, eds. Consumer behavior: Implications for marketing strategy. 3rd ed. Plano, Tex: Business Publications, 1986.

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6

Hawkins, Del I. Consumer behavior: Building marketing strategy. 8th ed. Boston, Mass: Irwin/McGraw Hill, 2001.

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7

Hawkins, Del I. Consumer behavior: Building marketing strategy. 7th ed. Boston, Mass: McGraw-Hill, 1998.

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8

Hawkins, Del I. Consumer behavior: Implications for marketing strategy. 6th ed. Chicago: Irwin, 1995.

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9

Hawkins, Del I. Consumer behavior: Implications for marketing strategy. 4th ed. Homewood, Ill: BPI/Irwin, 1989.

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10

Hawkins, Del I. Consumer behavior: Building marketing strategy. 9th ed. Boston: McGraw-Hill Irwin, 2004.

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11

L, Mothersbaugh David, ed. Consumer behavior: Building marketing strategy. Boston: McGraw-Hill Irwin, 2009.

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12

Hawkins, Del I. Consumer behavior: Building market strategy. 7th ed. Boston, Mass: McGraw-Hill, 1998.

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13

Le marketing direct international: Concepts, pratiques et chiffres clés. Paris: Pearson Education, 2006.

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14

E, Moriarty Sandra, ed. The science and art of branding. Armonk, N.Y: M.E. Sharpe, 2009.

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15

Pétrof, John V. Comportement du consommateur et marketing: Guide. Québec, Qué: Presses de l'Université Laval, 1988.

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16

Palazzolo, Jérôme. Cas cliniques en thérapies comportementales et cognitives. Paris: Masson, 2004.

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17

Palazzolo, Jérôme. Cas cliniques en thérapies comportementales et cognitives. 2nd ed. Issy-les-Moulineaux: Masson, 2007.

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18

Filser, Marc. Le comportement du consommateur. Paris: Dalloz, 1994.

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19

auteur, Dumas Léonard, El Kamel Leila auteur, and Roy, Jean (Professeur de marketing), auteur, eds. Le comportement du consommateur. 9th ed. Montréal (Québec): Pearson, 2013.

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20

Comportement du consommateur et marketing. 5th ed. Sainte-Foy, Québec: Presses de l'Université Laval, 1993.

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21

Comportement du consommateur et marketing: Guide. 2nd ed. Sainte-Foy, Québec: Presses de l'Université Laval, 1993.

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22

La sociologie des organisations: Initiation théorique suivie de douze cas pratiques. Paris: Seuil, 1985.

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23

Bernoux, Philippe. La sociologie des organisations: Initiation théorique suivie de douze cas pratiques. 3rd ed. Paris: Seuil, 1985.

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24

Lawrence, Paul R. Adapter les structures de l'entreprise: Intégration ou différenciation. Paris: Éditions d'Organisation, 1989.

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25

Leadership at the interface: Politics and principle in organizational life. Calgary: Detselig Enterprises, 2008.

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26

Casoni, Dianne. Psychocriminologie: Apports psychanalytiques et applications cliniques. Montréal: Presses de l'Université de Montréal, 2002.

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27

Wagner, John A. Management of organizational behavior. Englewood Cliffs, NJ: Prentice Hall, 1992.

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28

A, Wagner John. Management of organizational behavior. 2nd ed. Englewood Cliffs, N.J: Prentice Hall, 1995.

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29

Craig, Buck, ed. L'amour obsession: Quand la passion vous emprisonne. [Montréal]: Le Jour, 1992.

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30

1945-, Laroche Michel, and Mittal Banwari, eds. Customer behaviour: A managerial perspective. Toronto: Thomson Nelson, 2008.

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31

1971-, Hamill Heather, ed. Streetwise: How taxi drivers establish their customers' trustworthiness. New York: Russell Sage, 2005.

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32

150 petites expériences de psychologie: Pour mieux comprendre nos semblables. Paris: Dunod, 2004.

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33

Boussard, Valérie. L' aveuglement organisationnel, ou, Comment lutter contre les malentendus. Paris: CNRS éditions, 2004.

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34

A, Manrai Lalita, and Manrai Ajay K, eds. Global perspectives in cross-cultural and cross-national consumer research. New York: International Business Press, 1996.

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35

1945-, Zawadski Mary Lee, ed. Harceleurs : de l'école au bureau: Stratégies pour désamorcer leur comportement. Montréal: Sciences et culture, 2003.

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36

Nardone, Giorgio. Manger beaucoup, à la folie, pas du tout: La thérapie stratégique face aux troubles alimentaires. Paris: Éditions du Seuil, 2004.

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37

Loudon, David L. Consumer behavior: Concepts and applications. 4th ed. New York: McGraw-Hill, 1993.

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38

Loudon, David L. Consumer behavior: Concepts and applications. 3rd ed. New York: McGraw-Hill, 1988.

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39

J, Della Bitta Albert, ed. Consumer behavior: Concepts and applications. 3rd ed. New York: McGraw-Hill, 1988.

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40

Loudon, David L. Consumer behavior: Concepts and applications. 4th ed. New York: McGraw-Hill, 1993.

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41

Chalifour, Jacques. Exercices et réflexions sur la relation d'aide. Boucherville, Qué: Morin, 1993.

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42

Jacques, Chalifour, ed. Exercices et réflexions sur la relation d'aide. Montréal: Gaetan Morin Éditeur ltée, 1993.

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43

Patrick, Alvin, and Chambry Jean, eds. Anorexies et boulimies à l'adolescence. 3rd ed. Rueil-Malmaison: Doin, 2007.

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44

Contexte de propriété et culture d'entreprise: Le cas de la SAQ. Boucherville, Québec: G. Morin, 1991.

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45

1943-, Berman Alan L., ed. Suicide prevention: Case consultations. New York: Springer Pub. Co., 1990.

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46

Graham, Judy F. Critical Thinking In Consumer Behavior: Cases and Experiential Exercises. Prentice Hall, 2003.

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47

Critical Thinking In Consumer Behavior: Cases and Experiential Exercises. Prentice Hall, 2003.

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48

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising. Copy Workshop, 2001.

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49

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising. Copy Workshop, 1992.

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50

The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. Three Rivers Press, 2003.

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