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1
Bordley, Robert. "Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio." Journal of Marketing Research 40, no. 1 (February 2003): 39–53. http://dx.doi.org/10.1509/jmkr.40.1.39.19126.
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Some firms have broad product lines; others have lean product lines. To determine the appropriate number of entries in a specific firm's product line, the author develops a model that balances the benefits of increased revenue from a broad product line against production and engineering costs. Two innovations were central in the development of the model: (1) redefining how products are scored on various product attributes so that attribute scores vary normally across the population of products and (2) redefining how the number of entries in a product portfolio is calculated in order to discount the significance of entries that are highly similar to existing products. The author also introduces the notion of a centroid time to more easily adjust sales and total development costs for product life cycle and investment life cycle effects. These redefinitions enable a firm's profit to be modeled as a simple function of its effective number of product entries, the effective number of competitors entries, the total sales in the segment, variable profits adjusted for capacity constraints, and product development costs. This leads to a simple expression for the profit-maximizing number of effective entries, both when competitor portfolios are fixed and when competitors dynamically adjust their portfolios. The author illustrates how to estimate and apply the model on a realistic example.
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Grieser, William, and Zack Liu. "Corporate Investment and Innovation in the Presence of Competitor Constraints." Review of Financial Studies 32, no. 11 (February 19, 2019): 4271–303. http://dx.doi.org/10.1093/rfs/hhz021.
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Abstract We study the relation between investment behavior and competitor financial constraints. Using interfirm patent citations and text-based product market similarities to identify intransitive competitor networks, we find that firms increase investment spending, patenting activity, and opportunistic hiring when competitor constraints become more binding. In addition, firms shift their investment composition (product market and patent portfolios) to compete more aggressively with relatively constrained competitors. To mitigate endogeneity concerns, we exploit the 2004 AJCA tax holiday and the 1989 junk bond crisis as exogenous shocks to competitor constraints, and we find similar effects. Received August 11, 2017; editorial decision November 6, 2018 by Editor David Denis. Authors have furnished an Internet Appendix, which is available on the Oxford University Press Web site next to the link to the final published paper online.
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Radev, R. "STRATEGIC GROUPING IN ITO SERVICES AS A MEAN OF IDENTIFYING THE MAIN COMPETITORS FOR HUMAN RESOURCES." Trakia Journal of Sciences 18, Suppl.1 (2020): 388–94. http://dx.doi.org/10.15547/tjs.2020.s.01.065.
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This publication aims to present the strategic groups of competitors in the outsourcing sector in Bulgaria. In the core of strategic grouping presented here is the identification of the product-market profile of a sample of 35 main competitors. It is a part of the research of the HR capacity sustainability of Bulgaria as one of the leading destinations for providing outsourcing services. The methodology for the identification of the strategic groups consists of three main steps. The first step purpose is to identify the population of the main competitors. The vital part of this step is the definition of BPO and ITO services, which are of interest to the research. The second step refers to identifying individual companies, supplying one or another BPO/ITO service. For a more detailed assessment, it is also essential to define the depth of BPO/ITO services provided by every competitor. This profiling helps to determine the intensity of competition for each service category. The third step goal is to identify strategic groups of competitors that employ human resources with similar technical and language skills. This grouping helps companies to define appropriate human resources policies to make them more competitive in attracting and retaining the desired human resources.
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Akbar, Rahmad, T. Yoga Winanda, Dzulhijjahyetti, Merlia Rahmayani, and Harmi Yelmi. "Analisis Pengembangan Strategi Pemasaran Produk Yourdayflower Dalam Meningkatkan Penjualan Menggunakan Metode SWOT." Jurnal Sains dan Ilmu Terapan 3, no. 1 (July 1, 2020): 41–49. http://dx.doi.org/10.59061/jsit.v3i1.106.
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Abstract- Yourdayflower is an industry that makes bucket products. the problem faced by Yourdayflower is the declining level of sales. The purpose of the research conducted is to determine the advantages of competitors by knowing strengths, weaknesses, opportunities, threats, and designing marketing strategies in an effort to increase sales. The results obtained from processing the SWOT calculation are Yourdayflower's strengths are attractive product designs, Yourdayflower's weaknesses are the product variations that are few in comparison, the opportunities that the company has are high consumer loyalty to Yourdayflower products and the threat from this company is the emergence of similar products and obtained several marketing strategies from the SWOT matrix.Keywords: Yourdayflower, SWOT.
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Landwehr, Jan R., and Andreas Herrmann. "Marketing and Product Design: A Rocky Love Affair." GfK Marketing Intelligence Review 7, no. 2 (November 1, 2015): 8–15. http://dx.doi.org/10.1515/gfkmir-2015-0011.
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Abstract The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Consumers cannot elude the effect of aesthetics and therefore design is a major factor for business success. Typically consumers choose the product with the best design, all other aspects being equal. Only when the interplay of product characteristics, brand and design is carefully coordinated can successful products be created. This requires an integrated approach to design, one which is applied right at the beginning of the value chain. Product development, marketing and design need to work in close cooperation, communicate well and frequently, and collect feedback from the market. Superior aesthetics are always important but should be a top priority in cases where efficiency-oriented Asian competitors are able to offer functionally similar products at much lower prices.
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Indounas, Kostis. "New B2B product pricing." Journal of Business & Industrial Marketing 35, no. 11 (April 13, 2020): 1861–69. http://dx.doi.org/10.1108/jbim-05-2019-0187.
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Purpose The purpose of this paper is to investigate the characteristics that lead to the adoption of the three new business-to-business (B2B) product pricing strategies, namely, skimming pricing (i.e. a high initial price), penetration pricing (i.e. a low initial price) and pricing similar to competitive prices. Design/methodology/approach To achieve the study’s research objectives, data were collected through a mail survey from 116 B2B firms, operating in four different sectors. Findings The adoption of skimming pricing and penetration pricing is triggered by company-related factors that are associated with the company’s corporate and marketing strategy and the product characteristics, while the adoption of pricing similar to competitive prices is influenced by market-related factors that are associated with customers’ and competitors’ characteristics. Practical implications The above findings indicate that the managers responsible for setting prices for new B2B products should follow a “situation-specific approach” and be guided by the unique characteristics of their internal and external environment. Originality/value Its contribution lies on the fact that, building upon quests within the existing literature, it constitutes one of the first attempts to examine empirically the aforementioned issue.
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Lyon, Scott W., Henry Quesada-Pineda, and Robert L. Smith. "A Case Study to Determine Drivers and Barriers of Appalachian Forest Products in Central America." Revista Forestal Mesoamericana Kurú 9, no. 22 (September 9, 2012): 40. http://dx.doi.org/10.18845/rfmk.v9i22.362.
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The purpose of this research was to determine drivers and barriers of Appalachian wood product competitors in Central America. Potential market opportunities for Appalachian forest product companies in Central America were evaluated and strategies were developed to increase exports of Appalachian wood products to Central America. The findings support the claim that United States forest product companies have not put enough effort into marketing forest products to Central America. Forests in El Salvador, Panama, and Costa Rica are limiting harvests and the industry lacks support from the government, reducing the amount of raw material and production. Inconsistencies between Appalachian and Central American wood products industries (e.g., dimensions) act as a barrier to the efficient exchange of wood products. The best market strategies for Appalachian forest products companies to increase sales into Central America are: partner with local wholesalers, offer higher value-added products, and maintain similar pricing with competition. An outside source of wood is needed to meet the needs of growing regional infrastructure.
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Husnain, Mudassir, Fauzia Syed, Waheed Akhtar, and Muhammad Usman. "Effects of Brand Hate on Brand Equity: The Role of Corporate Social Irresponsibility and Similar Competitor Offer." Marketing and Management of Innovations, no. 3 (2020): 75–86. http://dx.doi.org/10.21272/mmi.2020.3-06.
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This paper summarises the arguments and counterarguments based on the assumptions of the theory of hate. The study is aimed at testing the mediating role of brand hate elicited in the relationship among the similar competitor offer, corporate social irresponsibility and brand equity. The study sample consisted of 550 participants from the education sector in Pakistan. The methodological tool of the research was structural equation modelling. Purposive sampling technique was used to reach the appropriate respondents for the study. This study was time-lagged conducted in three times data periods: in Time 1 a total of 800 surveys were distributed, out of which 722 were returned from respondents; in Time 2 722 surveys were distributed to same respondents, out of which 600 were returned; in Time 3 600 surveys were again distributed to the same respondents, out of which 550 were returned. The obtained results confirmed the mediating role of brand hate. Herewith, findings revealed that due to similar offers individual feelings such as loss of self-individuality usually developed and be negatively perceived. Thus, it yields to decline in product value. Likewise, corporate social irresponsibility found to have a more negative relationship with brand equity. Results of the current study revealed that negative feelings due to the similarity in competitor offer could stem from diverse sources. Therefore, it could result in an undesired personality self-loss, if a brand represented a similar brand as its competitors ultimately perceived negative and yielded a decline in value of product/service. The current study also unveiled that corporate social irresponsibility is a strong predictor of negative feelings. Corporate social irresponsibility motivates consumers towards brand hate, thus hampering brand equity. According to the mentioned above, there must be careful management of corporate social responsibility to avoid the negative effect on brand equity. In turn, brand hate mediating the relationship between similarity to competitor offer and brand equity alters consumer perception towards a brand. Thus, companies must fulfil consumers’ expectations to minimise brand hate which eventually increases brand equity. This study stands novel and considered as the first attempt to empirically explore the role of similarity to competitor offer and corporate social irresponsibility in eliciting brand hate that could adversely affect on brand equity. The study provided the limitations for future researchers, implications for managers and future directions. Keywords duplex theory of hate, tetra-Pak consumer, similar competitor offer, brand hate, brand equity, corporate social irresponsibility.
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Kamila, Naila Muna, Agung Prabowo, and Senja Yustitia. "Analisis Atribut Produk Listikel Terhadap Strategi Diferensiasi di Media Hipwee.com." Jurnal Kajian Jurnalisme 7, no. 1 (July 31, 2023): 71. http://dx.doi.org/10.24198/jkj.v7i1.46591.
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Listicle is a form of presenting journalistic products that are becoming a trend in online media. The structure is unique and brief, presenting an article with specific points. Listicle has been applied to various media portals in Indonesia, including Hipwee. Hipwee is an online media with the fastest development compared to other media with similar concepts. Moreover, studies on online journalism, specifically about the form of listicles, still need to be made available. This phenomenon triggers researchers to seek the differentiation strategies used by Hipwee Media in developing listicle content compared to its competitors. Therefore, this study aims to map the position of Hipwee’s present listicle content in competition with its competitors. It also explains the differentiation and strategies used in Hipwee Media presenting listicles. This study applies a quantitative descriptive research method combining content analysis techniques and multidimensional scaling. The study results show that Hipwee’s coordinates position for all tested product attributes is in the fourth dimension, with positive and negative dimension values. It has a superior tendency regarding the volume and main focus area. Hipwee is differentiated from its media competitors but could be more prominent. This research also proves that brand positioning can be viewed in many ways, including directly describing visible and measurable products.
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Ringelberg, Josiah, W. Scott Downey, and Brady Spangenberg. "BASF: differentiating on service innovation." International Food and Agribusiness Management Review 21, no. 5 (June 15, 2018): 563–72. http://dx.doi.org/10.22434/ifamr2016.0122.
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BASF is one of the leading companies in crop protection products. As with all of their competitors, BASF distributes their products to famers through a retailer in what is known as a three-tiered system. All manufacturers face similar challenges with this distribution system: to create user demand and to ensure product differentiation is conveyed by distributors and retailers. To help bridge the gap between chemical manufacturers and farmers, BASF has created the role of innovation specialist, a person who works to connect with both retailers and farmers. The goal is not only to help farmers increase efficiency and output, but also to grow the industry. BASF faces multiple challenges, including farmer skepticism and conflict with retailers. Despite these challenges, BASF has increased product sales and customer satisfaction, which is attributed to their use of innovation specialists.
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Subawa, Nyoman Sri, Ni Wayan Widhiasthini, Ni Putu Intan Permatasari, and Ni Nyoman Sri Wisudawati. "Pengembangan Citra Merek sebagai Identitas Merek “Arak Besan” dalam Menghadapi Kompetitor." Yumary : Jurnal Pengabdian Kepada Masyarakat 2, no. 3 (March 1, 2022): 167–73. http://dx.doi.org/10.35912/yumary.v2i3.934.
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Abstract Purpose: provide training and understanding of the importance of brands in product development and marketing. Method: Training and counseling for "Arak" beverage craftsmen, on a scheduled and programmed basis in Besan Village, as one of the "Arak" beverages producing villages. Result: The community and the "Arak" beverage craftsmen, have understood the importance of brands in marketing and distributing products as product identities and are able to compete with competitors, producers of similar products. Limitation: Limitations in cost and scope of training are limited to one village, so counseling and training are needed for "Arak" drink craftsmen in other villages. Education needs to be carried out on an ongoing basis. Contribution: This form of training, mentoring, and counseling provides benefits to the craftsmen and the “Arak” beverage community, the importance of brands in facing competition in the beverage business.
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Megayanti, Ni Wayan Ayu Indah, I. Nyoman Sudiksa, and Ida Ayu Kalpikawati. "Identifikasi Competitive Set The Ritz-Carlton Bali." JURNAL BISNIS HOSPITALITI 9, no. 1 (June 17, 2020): 20–28. http://dx.doi.org/10.52352/jbh.v9i1.500.
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The purpose of this study is to analyze the competitor identification by the management of The Ritz-Carlton Bali as well as hotels which are competitors to The Ritz-Carlton Bali. The data used in this study were secondary data and primary data obtained through data collection by observation, documentation study, and interviews to obtain information related to competitive set identification. The method used in this research is sequential mixed method design with two approaches, qualitative and quantitative approaches. The results of data analysis showed that among the 4 competitive set hotels identified by The Ritz-Carlton Bali management, only one hotel, Conrad Resort & Spa, that has a similar corporate identity, location, size, and product type to The Ritz-Carlton Bali. Meanwhile, based on the similarity of corporate identity, location, size, product type, room rate, ADR and RevPar, the hotels which are the competitive set of The Ritz-Carlton Bali are Intercontinental Bali Resort, Conrad Bali Resort, Ayana Resort & Spa Bali Hotel, Hilton. Bali Resort, and The Apurva Kempinski Bali.
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Zainuddin, Zainuddin. "HIILIRISASI DAYA SAING DAN POTENSI PENGEMBANGAN PASAR PRODUK KARET INDONESIA DI NEGARA ASEAN5." Jurnal MeA (Media Agribisnis) 5, no. 2 (October 27, 2020): 102. http://dx.doi.org/10.33087/mea.v5i2.81.
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The increase in exports of Indonesian rubber products is the key to the success of the rubber product downstream policy to gain added value and foreign exchange. The export market for rubber products in ASEAN5 is competing with similar products from East Asia. As an exporter, Indonesia must focus on strengthening competitiveness and exploiting the potential market in ASEAN5.The purpose of this article is to describe the competitiveness and development potential of the Indonesian rubber product market in ASEAN5 countries (Singapore, Malaysia, Thailand, Vietnam, the Philippines). The analysis that describes the competitiveness of Indonesian rubber products uses the RCA method and market share. Analysis of the position and potential for market development of Indonesian rubber products using the Export Product Dynamic method. The competitiveness of Indonesian rubber products in ASEAN5 markets is quite varied. Indonesian rubber products have a relatively strong competitiveness value in the Singapore market, but weak in other ASEAN5 markets such as Malaysia, Thailand, the Philippines and Vietnam. Indonesian rubber products compete fiercely with similar industries in importing countries and major competitors from East Asia (China, Japan, South Korea). The clusterization shows that Indonesian rubber products have a potential market in Thailand, although their competitiveness is relatively weak but in a rising star market position. The market potential in Singapore and the Philippines is less potential, but has relatively strong competitiveness in Singapore and a falling star market position in the Philippines. Indonesian rubber products have no potential in Malaysia and Vietnam.
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Miati, Iis. "Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar)." Abiwara : Jurnal Vokasi Administrasi Bisnis 1, no. 2 (March 24, 2020): 71–83. http://dx.doi.org/10.31334/abiwara.v1i2.795.
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The development of the economy at this time will cause very tight competition in the business field. The company will continue to develop its products by creating unique products that are different from competitors that produce similar products. At this time consumers are fanatic in choosing a product, besides they want a quality product they will also choose a product that has a brand image that is quite good in the community. Deenay veil products are currently a product that is favored by every society. At Gea Fashion Banjar deenay brand hood sales are higher each month compared to other brand hoods. Based on that, the writer is interested in researching the Effect of Brand Image on the Decision to Purchase Deenay Veil in Banjar Gea Fashion. The purpose of this study was to determine how the influence of Brand Image on the Purchase Decision Deenay Veil on Banjar Gea Fashion? The research method used is quantitative descriptive research method, with a sample of 50 people. The results showed that brand image had a significant influence on the decision making for purchasing veil deenay. This significance value was obtained from Fcount 29,689 with a significance of 0,000 with F table (4.04) at the significance level of 0.05 and the coefficient of determination (r²) or R square obtained by 0.328, so that the magnitude of influence was 38.2%, whereas the remaining 61.8% is influenced by other factors not included in this research variable. In conclusion, consumers make purchasing decisions due to the influence of brand image and social, cultural, personal and psychological factors.
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Nurnilasari, Nunung. "ANALISIS PENINGKATAN PENJUALAN PRODUK MELALUI FAKTOR STRATEGI PEMASARAN PADA PT. MULTI INTI PARAHYANGAN CIREBON." Exchall: Economic Challenge 1, no. 1 (March 6, 2019): 42–55. http://dx.doi.org/10.47685/exchall.v1i1.111.
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Basically every company will always try to continue to maintain the competition so berbagau efforts continue to be done. If the innovation in the sales strategy continues to be developed then the company will be able to evaluate the presence of the products sold. Marketing strategies will be expected to increase the effectiveness of sales of a product. The productivity of the company's profit achievement will increase so that it will guarantee the achievement of the target and the company's suistainability, in this case the company leader must try to give innovation and formulate the strategy of product development starting from input, process and output continuously so that the level of achievement of profit sasran also increase. When the level of product sales is achieved through its marketing strategy, it will encourage them to improve the company's business development towards a better one.In this research which become object of research at PT. Multi Inti Parahyangan Branch Cirebon which engages in the business of consumer good and distributors, on the grounds that the level of competitors are more and more. From the results of the above research can authors conclude as follows: 1. Implementation of the implementation of marketing strategy, the PT.Multi Inti Parahyangan Branch Cirebon can be said to have been good, but still need more improvement. 2. The level of product sales achievement still needs to be improved again this is in line with the emergence of increasingly diverse competitors with almost similar products 3. From the results of correlation test of 0.773 states that the high / strong relationship between sales strategy variables with sales variables. At the real level = 0.05 from the results of the analysis was H: P> 0 received, that is very high correlation, which means between sales strategy variables (X) with sales variable (Y) there is a very high / strong relationship (significant).
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Khaimuldinova, Altyngul, Fatima Yermakhanova, and Ruslan Iskakov. "Analysis of the state of the food industry." ScienceRise, no. 6 (December 30, 2022): 25–31. http://dx.doi.org/10.21303/2313-8416.2022.002824.
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The object of research: The paper examines the management of the strategic development of enterprises, it is worth noting the planning of the implementation of certain strategies, forming them in parallel and choosing the most important and cost-effective for enterprises.
Investigated problem: А methodology for selecting effective strategies of dairy industry enterprises has been developed, which includes a number of stages: expert assessment of consumer products properties of the studied enterprise and its main competitors; assessment of the volume of gross profit and cost of production at the studied enterprise; expert assessment of the level of innovation of the products of the studied enterprise and competitor enterprises; assessment of the prestige of the products of the studied enterprise and competitor enterprises; selection of competitive strategies based on a comparative analysis of the proposed strategies.
The main scientific results: In the course of the study, the author calculated 4 variants of the medium-term economic strategy for KokshetauGormolzavod LLP, determined the level of consumer properties of dairy products of the enterprise, cost estimates for the production of dairy products in the base year, the level of product innovation.
The area of practical use of the research results: The competitiveness of a country is crucially interconnected with the competitiveness of national companies, both in domestic and foreign markets. Accordingly, the categories of competitiveness of a product, company, industry, region and country are interconnected. The fundamental basis of industry competitiveness is the competitiveness of products, which is influenced by factors such as consumer price and cost. The author introduces the third factor of product competitiveness – innovativeness, understood as the introduction of novelty into products, due to which additional competitive advantages can be created.
Innovative technological product: Innovative products are products that meet international quality standards, forming additional competitive advantages over similar products. The authors adapted the method of assessing the competitiveness of consumer goods to dairy products by introducing the factor "Level of innovativeness" instead of the factor "Level of sales organization" and introduced as indicators of the factor "Level of innovativeness": the range of dairy products, packaging (packaging), safety, social suitability, manufacturability, image, service, informativeness. Just such indicators affect competitiveness.
Scope of the innovative technological product: The fundamental basis of industry competitiveness is the competitiveness of products, which is influenced by factors such as consumer price and cost. The author introduces the third factor of product competitiveness – innovativeness, understood as the introduction of novelty into products, due to which additional competitive advantages can be created .
The article presents an analysis of the food industry market according to the Agency of the Republic of Kazakhstan on Statistics, the main share of meat and meat product producers as of 01.02.2021. Meat products are now regarded as high-risk products that carry both biological and chemical dangers. The International Epizootic Bureau (OIE) and Codex Alimentarius papers include guidelines for the use of a risk-based approach to animal products. The OIE documents, on the other hand, primarily concern the veterinary welfare of farm animals, but in the Codex Alimentarius they relate to the completed product and are seen as relevant to human health. The technology aspect is not particularly addressed in these texts, but it is crucial in managing both individual hazards and their aggregate, allowing to produce products with guaranteed shelf-life safety as well as safety for human health and epizootic well-being. The success of the nation's socioeconomic development program will be greatly influenced by the quality, variety, and availability of food, which should be prioritized as a national effort
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Kurniawan, I., and S. M. Putri. "Redesigning the Visual Identity of Local Product Through Packaging Media: Baranahan Pangalengan Caramel Milk Candy." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (December 1, 2020): 666–78. http://dx.doi.org/10.34010/icobest.v1i.230.
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Local products are economic potentials that need attention from their development. Along with increasing human needs, the need for product variety is mostly met by products originating from local businesses. One of them is a snack product produced by Baranahan. Unfortunately, there are several things that hinder the development of Baranahan's products, such as “product image” and packaging materials that still look similar to those of its competitors. This condition is certainly interesting to research and then solve the problem. The method used is the mix method, with a qualitative approach to gain insight into consumers and product images, as well as communication methods to convey product images to the target market. This study resulting consumer insights that demand quality assurance, ease of carrying, and value of products as souvenir commodities. Consumer demand and product image can be displayed through packaging media that can represent this. Packaging can act as a representation of producers who communicate directly with consumers. The design of packaging elements is included in visual identity, including logos, colors, typography, illustrations, to the form and packaging materials. In the final stage, the research produces a packaging design prototype that can convey the image, product identity, and fulfill consumer demand based on daily activities. Not only primary packaging, this research also produces secondary and tertiary packaging. The results of this achievement are expected to be used as study material for designing other local products. Become an alternative reference in the process of designing local product packaging.
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Donna NP Butarbutar, Lelo Sintani, and Luluk Tri Harinie. "Peningkatan Kesejahteraan Ekonomi Masyarakat Pesisir Melalui Pemberdayaan Perempuan." Journal of Environment and Management 1, no. 1 (February 27, 2020): 31–39. http://dx.doi.org/10.37304/jem.v1i1.1203.
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This study examines the strategy of community economic welfare improvement through empowering coastal women in utilizing fishery waste products. The informants were purposively pick up from those who attended the training of waste processing of fishery products and took the follow-up training. Additional data were collected through observation, interview and documental study. The cumulative data were then examined used SWOT analysis. The results show that the workable strategy was SO (Strengths–Opportunities) strategy, namely using internal strengths to get the advantage from external opportunities. The weaknesses needs for improvement were lack of skill, lack of tools or equipment to process the products, lack of funds, unregistered business body and limited market. Meanwhile, the threats from competitors of similar products, unavailability of product distributors, consumer demand for more creative products, and rapid technological development are hard to follow by coastal women.
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Zahara, Arsy Permatasari, R. Deni Muhammad Danial, and Acep Samsudin. "Strategi Diferensiasi sebagai Upaya Mewujudkan Keunggulan Bersaing pada UKM Furniture." Ekuitas: Jurnal Pendidikan Ekonomi 8, no. 1 (June 29, 2020): 20. http://dx.doi.org/10.23887/ekuitas.v8i1.24410.
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Competitive advantage is an ability to create products that have more added value that can be used as strength to win the competition. The study was conducted on the furniture business of the City of Sukabumi, which wants to win the competition in an increasingly increasing number of competitors with similar businesses. The purpose of this study is to determine and understand the effect of differentiation strategies as an effort to realize competitive advantage in furniture SMEs. Starting with the desire to realize competitive advantage, the company needs to create a difference or privilege that is not owned by competitors to be used as strength in winning the competition. The method used to process this research data is quantitative with associative methods. With 50 respondents, namely furniture business owners or managers using IBM SPSS Version 23. The results of this research show that this research is categorized as having a very strong correlation with a value of 0.896. So that the conclusions in this research reveal the differentiation strategy has an influence in realizing competitive advantage by creating a difference both from product, service, personnel and image.
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Huang, Jialing. "Marketing Analysis and Strategies of AAPL." BCP Business & Management 38 (March 2, 2023): 236–43. http://dx.doi.org/10.54691/bcpbm.v38i.3693.
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AAPL is the representative of the Internet companies, which promotes the development of personal electronic devices and the media industry. Although AAPL currently has the largest market share, it faces vast threats and challenges due to the development constraints and continuous rise and growth of other companies. This paper investigates the popularity of the company's various products and AAPL’s future development strategies by comparing the company's product sales and company operation spending details in the second quarter of 2021 and 2022. At the same time, it also presents APPL’s strengths and weaknesses, as well as opportunities that can be utilized and threats to face by analyzing AAPL’s mobile phone market share and existing competitors. AAPL’s strengths are its well-known brand image and huge customer base. However, the high price of its products has led to the loss of customers in the low-end market. Therefore, to expand sales and demand, APPL should develop cheaper products and invest in new product technologies to create new product lines to attract more customers. With this in mind, this study also analyzes the industry's current difficulties and provides strategic advice for future development for technology companies similar to AAPL. These results shed light on guiding further exploration of business and marketing strategies.
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Suriadi, Suriadi, Rabiyatul Jasiyah, and Nurdin P. "Marketing Strategy of Shredded Fish Cob Products of Bumdes Lagunci in Bahari Tiga Village." Media Agribisnis 6, no. 1 (May 31, 2022): 129–36. http://dx.doi.org/10.35326/agribisnis.v6i1.2504.
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This study aims to determine the internal and external factors that affect the marketing of Shredded Fish Tongkol BUMDES lagunci and internal and external analysis of the marketing strategy of Shredded Fish Tongkol BUMDES lagunci. The data used to find out the factors that influence the marketing of Shredded Cob Fish Products is to conduct an interview with a shredded cob fish maker BUMDES Lagunci. Meanwhile, the marketing strategy using SWOT analysis External factors of the household industry of the BUMDES Lagunci community in Bahari Tiga Village consist of; 1) shredded fish business opportunities that are supported a.) close to raw materials. b) the need for labor is always fulfilled. c) support from the government. d) easy credit access. e) ease of obtaining a business license. 2) the threat of shredded fish business is a) weather or climate change. b) competitors of similar ventures. c) shredded cob fish products are not yet known by the wider community. Marketing strategies used, namely 4P Produck Price Place and Promotion. The internal household factors of BUMDES Lagunci Bahari Tiga Village consist of; 1) the strength of the shredded fish business that is supported a) the existence of partnership cooperation. b) skilled labor. c) affordable product prices d) product excellence (taste and packaging) e) adequate facilities and infrastructure. 2) the weakness of the shredded fish business.
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Ashby, Nathaniel J. S., Lukasz Walasek, and Andreas Glöckner. "The effect of consumer ratings and attentional allocation on product valuations." Judgment and Decision Making 10, no. 2 (March 2015): 172–84. http://dx.doi.org/10.1017/s1930297500003934.
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AbstractOnline marketplaces allow consumers to leave reviews about the products they purchase, which are visible to potential customers and competitors. While the impact of reviews on valuations of worth and purchasing decisions has been intensively studied, little is known about how the reviews themselves are attended to, and the relation between attention and valuations. In three studies we use eye-tracking methodologies to investigate attention in subjective monetary valuations of consumer goods. We find that, when evaluating consumer goods, individuals’ attention to ratings are related to their frequencies, attention to positive or negative information is related to subjective valuations, and that perspective (owner vs. non-owner) influences the type of information attended to. These findings extend previous research regarding the valuations of risky prospects as implemented in abstract monetary gambles and suggest that similar cognitive processes might underlie both types of tasks.
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Febriansyah, Febriansyah. "Pengembangan Usaha UKM Kedai Kopi Abang Kecamatan Pulogadung Dengan Metode Business Model Canvas." BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat 1, no. 2 (February 10, 2020): 89–96. http://dx.doi.org/10.36407/berdaya.v1i2.137.
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This community service program (PKM) is set up to improve the business development of the Kedai Kopi Abang UKM Pulo Gadung District with the Business Model Canvas method. PKM partners are men and women with an age range of 20-30 years. They are the owners and employees of small and medium business units under the name Kedai Kopi Abang. The implementation method used in this PKM activity is training on the topic of the business model canvas as a strategy for creating product differentiation to develop businesses. The results achieved from this activity include: ongoing cooperation with other SME entrepreneurs; SMEs do have differentiated products that are different and superior to similar products owned by competitors; and SMEs can utilize digital marketing channels in developing their businesses primarily in building consumer relationships through Instagram social media
Keywords: business model canvas, SME’s
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Nur, Muhammad, Fitriani Surayya Lubis, Chilsy Vebiola Sandy, Ekie Gilang Permata, and Silvia Silvia. "Usulan Strategi Pemasaran Menggunakan Blue Ocean Strategy (BOS) pada Usaha Kecil Menengah Pempek Ogan Palembang." SPECTA Journal of Technology 5, no. 2 (March 31, 2021): 105–14. http://dx.doi.org/10.35718/specta.v5i2.265.
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UKM Pempek Ogan is a small industry engaged in the food sector. This UKM was founded in 2007. The main problem of UKM Pempek Ogan Palembang is the slow and monotonic development and business innovation i.e. the promotion strategy implemented is not well designed to increase sales and compete with similar businesses. Consequently, the business experienced declined sales and therefore, reducing revenues if appropriate measures are not taken. The purpose of this research is to develop new strategies, marketing strategies, by creating new innovations for UKM Pempek Ogan Palembang using Blue Ocean Strategy. The Blue Ocean Strategy is a method to develop a new value innovation that is not yet owned by competitors to divert from intense competition among business actors. The BOS method has several steps in its application, namely the creation of a strategy canvas, the creation of a four-step framework i.e. eliminating, enhancing, reducing, and creating, of the creation of three characteristics of a good strategy, namely focus, divergence and motto. Our findings from the strategy canvas suggested that there are several indicators whose values are below competitors. The new innovation applied to UKM Pempek Ogan Palembang as a diversion from competitors by the framework of four steps is to reduce a product price. Moreover, product variants, social media advertising, sales promotion, employee appearance, cleanliness and comfort of the place as well as poor-designed-banners should be improved. We suggested frozen pempek and pempek with unique shapes are created for new and fresh looks as a new innovation.
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Cheng, Nie, Xinyu Huang, and Jing Qian. "Analysis on Pinduoduo Business Model and Future Development Strategy based on Sinking Market." BCP Business & Management 16 (December 26, 2021): 278–86. http://dx.doi.org/10.54691/bcpbm.v16i.312.
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This paper analyses Pinduoduo's success and make suggestions to help it further improve its business model for the long term and provide a reference experience of similar e-commerce companies by using moat theory. In the long run, the competitiveness of its competitors in the same industry cannot be underestimated. In the current situation, Pinduoduo's moat is weak in terms of intangible assets and user conversion costs due to the poor quality of most of the products on its platform and that its primary users are price-sensitive users. In this context, the authors give following suggestions for its future development: 1. Highlight brand characteristics and ensure product quality 2. Create differentiated competitive advantages 3. Improve supply chain structure and back-end service system 4. Refined operation of existing users and stop blindly expand users.
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Chalon, Patrice. "PP124 The HTAi Vortal: A Comparative Analysis." International Journal of Technology Assessment in Health Care 33, S1 (2017): 129–30. http://dx.doi.org/10.1017/s0266462317002793.
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INTRODUCTION:The HTAi Vortal is a product of the HTAi Information Retrieval Group (IRG) which has collected resources in the field of Health Technology Assessment (HTA) since 2005.In 2011, a new technical platform was set up and the legacy Vortal content was split in three sections: HTA producers and networks, Selected references and Career development (including trainings). The same year, a fourth section was created to host a new product of the IRG: SuRe.info.In 2014, the Vortal added a new service to other Interest sub groups of HTAi: the hosting of “Custom bibliographies”. But while the Vortal was probably quite unique in 2005, other Websites have been developed since then to offer quite similar functionalities.The present communication aims at evaluating how the Vortal compares with similar tools existing on the Web.METHODS:Vortal competitors have been identified using a quick empirical search of the Web.Functionalities have been identified by testing the website or their archive; maintainers have been sometimes contacted to ask for complementary information. A grid listing all functionalities has been established and filled in with the collected information.RESULTS:Several competitors have been identified. The Vortal presents functionalities similar to online tools, but detailing level is different. Also, the Vortal provides a better integration resulting in more efficiency. And, the Vortal is the only Web platform to offer a service of publication of custom bibliographies to the different HTAi Interest Sub Groups.CONCLUSIONS:After 12 years of existence, the HTAi Vortal is still a recognized online resource about HTA. While some existing functionalities are to be found in other online tools, some remain unique to the Vortal. Further research is needed to evaluate the preferences of people with interest in HTA.
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Kim, Yoosin, Rahul Dwivedi, Jie Zhang, and Seung Ryul Jeong. "Competitive intelligence in social media Twitter: iPhone 6 vs. Galaxy S5." Online Information Review 40, no. 1 (February 8, 2016): 42–61. http://dx.doi.org/10.1108/oir-03-2015-0068.
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Purpose – The purpose of this paper is to mine competitive intelligence in social media to find the market insight by comparing consumer opinions and sales performance of a business and one of its competitors by analyzing the public social media data. Design/methodology/approach – An exploratory test using a multiple case study approach was used to compare two competing smartphone manufacturers. Opinion mining and sentiment analysis are conducted first, followed by further validation of results using statistical analysis. A total of 229,948 tweets mentioning the iPhone6 or the GalaxyS5 have been collected for four months following the release of the iPhone6; these have been analyzed using natural language processing, lexicon-based sentiment analysis, and purchase intention classification. Findings – The analysis showed that social media data contain competitive intelligence. The volume of tweets revealed a significant gap between the market leader and one follower; the purchase intention data also reflected this gap, but to a less pronounced extent. In addition, the authors assessed whether social opinion could explain the sales performance gap between the competitors, and found that the social opinion gap was similar to the shipment gap. Research limitations/implications – This study compared the social media opinion and the shipment gap between two rival smart phones. A business can take the consumers’ opinions toward not only its own product but also toward the product of competitors through social media analytics. Furthermore, the business can predict market sales performance and estimate the gap with competing products. As a result, decision makers can adjust the market strategy rapidly and compensate the weakness contrasting with the rivals as well. Originality/value – This paper’s main contribution is to demonstrat the competitive intelligence via the consumer opinion mining of social media data. Researchers, business analysts, and practitioners can adopt this method of social media analysis to achieve their objectives and to implement practical procedures for data collection, spam elimination, machine learning classification, sentiment analysis, feature categorization, and result visualization.
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B N, Divya, Nagendra Prasad P N, Sevanth G S, Sharath K, and Suraj S. Mandlur. "AI Based Professional Real Time Game Board." International Journal for Research in Applied Science and Engineering Technology 11, no. 4 (April 30, 2023): 1307–12. http://dx.doi.org/10.22214/ijraset.2023.50312.
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Abstract: The project aims to move the pieces on the board automatically according to beat the person in front and thus create an unique experience for a chess player. The strong structure consisting of various parts and sensors along with a fast processing unit. AI brings a completely new dynamic into the game as the machine will improve its game strategies with time opening a completely new prospect in the game. A motor-based system, along with smart magnetic detection provides a low noise and friction product at lower power consumption along with less wear and tear and even more effectively brings the cost of the product down sizably it helps in providing unique features such as hassle free motion of pieces along with unprecedented detection of moves are just some of the features the project aims to cover against the currently available similar products available in today's market. Also an improved size of the board along with aesthetically pleasing pieces is one of the feature the project aims to complete over its other competitors.
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Hendrayanti, Silvia, and Vina Nurauliya. "Building Competitive Advantage through Innovation, Creativity, Product Quality." BASKARA : Journal of Business and Entrepreneurship 4, no. 1 (October 28, 2021): 85. http://dx.doi.org/10.54268/baskara.4.1.85-94.
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In the increasingly fierce competition, a business must have a strong enough competitiveness to be able to continue to compete with other businesses, especially similar businesses. It is very important for a business to make strategic steps to be able to continue to compete with competitors. This study aims to determine the effect of innovation, creativity and product quality on competitive advantage at Vibar Catering in Gunungpati. The data collection method in this study used a questionnaire by distributing questionnaires to 110 respondents. The sample in this study was some visitors who bought food and beverage products at Vibar Catering. The data analysis method used multiple linear regression, normality test, multicollinearity test, heteroscedasticity test, hypothesis test: t test, f test, and coefficient of determination test (R2). The results of this research found that product innovation variable (X1) t-count 4.742 > t-table 1.6592 and significant probability 0.000 <0.05, so that partially there is a positive and significant effect between Product Innovation (X1) on Competitive Advantage (Y). Product Creativity (X2) has a t-count of 2.536 > t-table 1.6592 and a significant probability of 0.000 <0.05, so that partially there is a positive and significant effect between Product Creativity (X2) on Competitive Advantage (Y). Product Quality (X3) has t-count 2.982> t-table 1.6592 significant probability 0.000 <0.05, so that partially there is a positive and significant effect between Product Quality (X3) on Competitive Advantage (Y). Vibar Catering in Gunungpati, it is expected to improve Product Quality by providing reliable catering services in food and beverage products, because the Product Quality variable has the lowest regression coefficient among other variables. If product quality is improved, consumer confidence in the product will also increase.
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Hidayat, Khoirul, Firman Arief Soejana, and M. Fuad Fauzul Mu'tamar. "WINGKO INDUSTRY SUSTAINABILITY IMPROVEMENT STRATEGY USING THE BUSINESS MODEL CANVAS (BMC) METHOD." Journal of Industrial Engineering Management 6, no. 3 (December 20, 2021): 11–17. http://dx.doi.org/10.33536/jiem.v6i3.510.
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Wingko is one of Indonesian Snack from Babat of Lamongan Regency which is produced by UMKM Klapa Muda. Compete makes the production unstable, even decreased. Right now UMKM Klapa Muda must develop rapidly, because there are already many competitors selling similar products. In this study using the Business Model Canvas Development that is assisted using the Internal factor Evaluation matrix, External Factor Evaluation, Internal-External, SWOT matrix analysis, and QSPM (Quantitative Strategic Planning Matriks) analysis. For the weighting stage, 5th priority strategies used for market penetration and product development by applying Business Model Canvas (BMC) concept to UMKM Klapa Muda Babat strategy, it is 1) Customer Relationship Increasing promote activities with a value of 2,401, 2) Customer Segments establish customer loyalty with a value of 2,386, 3) Value Proposition guarantees production quality and mproves products with a value of 2.24, 4) Channels has a relationship with the government with a value of 2,015, 5) Key Resources Development of machine and equipment technology with a value of 1,308.
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Rotemberg, Martin. "Equilibrium Effects of Firm Subsidies." American Economic Review 109, no. 10 (October 1, 2019): 3475–513. http://dx.doi.org/10.1257/aer.20171840.
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Subsidy programs have two countervailing effects on firms: direct gains for eligible firms and indirect losses for those whose competitors are eligible. In 2006, India changed the eligibility criteria for small-firm subsidies, and the sales of newly eligible firms grew by roughly 35 percent. Competitors of the newly eligible firms were affected, with almost complete crowd-out within products that were less internationally traded, but little crowd-out for more-traded products. The newly eligible firms had relatively high marginal products, so relaxing the eligibility criteria for subsidies increased aggregate productivity by around 1−2 percent. Targeting different firms could have led to similar gains. (JEL D22, D24, H25, L25, L52, L60, O14)
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Vachel, Jovi, and Wirawan ED Radianto. "PENGARUH KUALITAS PRODUK, HARGA PRODUK, DAN KEMASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA JUS BUAH DEPOT SALMON DI SURABAYA." PERFORMA 4, no. 5 (February 24, 2021): 700–707. http://dx.doi.org/10.37715/jp.v4i5.1689.
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This research is based on the failure of researchers' business namely Carico, Carico is a company engaged in the Food and Baverage industry, Carico is one of the original local brands of Indonesia, which sells authentic Carica fruit juice, Carica fruit can only grow in 2 places in the world. Carica fruit juice with a sweet and fresh taste has many health benefits, such as smooth digestion. However, as the sales process in Carico fluctuated, the researchers wanted to benchmark with similar competitors. Researchers use Salmon Depot Juice as a benchmarking in this study because the Salmon Depot Juice business is much better profit. Jus Depot Salmon was established in 2016 at Ciputra University in Surabaya. Prices offered by Salmon Depot juice range from IDR 10,000 - IDR 20,000. Salmon Depot Juice uses one employee and sells a variety of juice variants. In one day, it can sell 100 to 150 cups with a turnover of Rp 1,000,000 to Rp 2,000,000. Consumers who buy are Ciputra University students. The formulation of the problem in this study is whether the quality, price, and packaging of the product affect the purchasing decision of salmon depot fruit juice products in Surabaya. That is expected to be input for researchers in making improvements and adding insights about purchasing decisions, product quality, product prices and product packaging in running a food and beverage industry business. Researchers used quantitative methods with a population of consumers who bought Salmon Depot juice products in Surabaya with an infinite amount, using 385 people taken from the formula according to (Sugiyono, 2018; 142). The data collection method uses an offline questionnaire using a Likert scale and uses multiple linear regression analysis. The results of this study are the quality, price and product packaging significantly influence purchasing decisions.
Keywords: product quality, product prices, product packaging, purchasing decisions.
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Adilov, Nodir, Heather L. R. Tierney, Jayme V. Gerring, and Tao Yu. "The Bounce-Back Effect: Checkmating Competitors with the Cold Hand." GLOBAL BUSINESS FINANCE REVIEW 27, no. 6 (December 31, 2022): 16–26. http://dx.doi.org/10.17549/gbfr.2022.27.6.16.
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Purpose: The paper investigates the effect of winning performance streaks (the hot hand) and losing performance streaks (the cold hand) on future performance. Performance streaks have many implications in business settings, such as selecting stocks, hedge fund performance, employee performance, introducing new products, and business strategy.
Design/methodology/approach: The paper empirically analyzes the effects of performance steaks. It uses data from world blitz chess championships.
Findings: Contrary to some studies in competitive sports, the empirical analysis supports neither the hot hand nor the cold hand hypothesis. Instead, a new effect is discovered; performance increases following a loss. We term this effect to be the bounce-back effect.
Research limitation/implications: Future research may conduct field experiments to investigate which business environments are likely to generate this effect. Similar to other studies on performance streaks, the analysis does not control for motivation. Future research may also analyze the role of motivation for performance.
Originality/value: The paper identifies a new effect previously not investigated in the literature. In addition, the paper contributes to this literature by looking into competitive blitz chess, where psychological factors are more important than physiological factors. If the bounce-back effect holds more generally in other settings, it might have implications for predicting the performance of employees in competitive business environments.
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Nurhayani, Ulfa, Adek Cerah Kurnia Azis, Akmal Huda Nasution, Rini Herliani, and Erni Luxy Purba. "AN INTRODUCTORY OF PRODUCT INNOVATION AND MARKETING STRATEGY INTO SHELL WASTE-BASED SOUVENIR CRAFTS INDUSTRY IN THE CITY OF TANJUNG BALAI." Journal of Community Research and Service 2, no. 2 (May 9, 2019): 226. http://dx.doi.org/10.24114/jcrs.v2i2.13154.
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AbstractThe condition of the many shellfish wastes in Tanjung Balai City in North Sumatra Province makes a concern to the "Karya Working Group" as a part of Prosperous Family Income Improvement Business Group (an initiative from Indonesia’s National Family Planning board to improve family welfares; abbreviated as UPPKS) led by Mrs. Khalijah. The productivity of the Karya working group can be optimized considering that there are quite a lot of orders that have not been able to be fulfilled by them. Some of the obstacles in the management of this seashell handicraft business include the manual rinsing of seashells resulting in a long waiting time for further processing of production with the use of the same workforce; order-based marketing and relatively limited product innovation. In some aspects, similar shell craft products produced by competitors, especially in Java, have relatively better quality considering the products in question have been produced to scale exports to foreign countries. This mentoring activity in the management of product business managed by UPPKS Karya consisted of the use of technology for clamshell cleaning, assistance in utilizing e-marketing through social media and a more varied range of products that have contributed to increased effectiveness and efficiency in the production and marketing of handicraft products from clamshell waste produced by the Work UPPKS. In the future, UPPKS Karya's technological literacy is expected to continue to be able to increase its creativity through the exploration of product designs inspired by cyberspace for improving the competitiveness of products produced.Keywords: Shell Waste, Souvenir Crafts, E-Marketing, Tanjung Balai.
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RAIS, RINOVIAN. "ANALISIS KEPUASAN PELANGGAN CHI-CHI’S MEXICAN RESTAURANT PADA PT. BERKAH MANCA BOGA (KODEL GROUP) JAKARTA." SMART Management Journal 1, no. 2 (June 27, 2021): 47–59. http://dx.doi.org/10.53990/smj.v2i1.10.
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The major problem in this research is the low customer satisfaction awareness at Chi-Chi‟s Mexican Restaurant under PT. Berkah Manca Boga, Jakarta. This low awareness caused by the top management has not paid full attention to this problem. The customer services qualities become a major focus to all organizations in all industries nowadays. This focus is caused by tight competition, technology development and economy growth. In the competitive side, services and customer satisfaction become the strength offered by each company due to many competitors offering similar products. Technology development also gives more opportunities for product and services innovation at the same time. Customers nowadays are also becoming more demanding and have more bargaining power to the companies. Moreover, people nowadays are in the evolution stage to become the knowledge economy society, giving insight that customer satisfaction becomes one the tools to gain success
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Aisyah, Asrar, and Ilham Ahmad. "Marketing Strategy of Animal Feed for Laying Hens (Case Study of PT. Cahaya Mario Brother Group)." Indonesian Journal of Economic & Management Sciences 1, no. 3 (June 13, 2023): 213–26. http://dx.doi.org/10.55927/ijems.v1i3.4574.
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This study aims to determine marketing strategies and analyze internal and external factors that exist in PT. Cahaya Mario Brother Group. The data collection method used is participatory observation, and the data used are primary and secondary data. The data analysis methods used are qualitative descriptive and SWOT analysis. The results of this study put the company's position in quadrant I where the position in quadrant I explained that PT. Cahaya Mario Brother Group has great opportunities and strengths so that it can take advantage of the opportunities that exist. The strategy used by PT. Cahaya Mario Brother Group is a strategy that is (SO) which means supporting aggressive policies. The strategy that must be done to deal with competitors is to increase promotion and maintain product quality. This aims to increase consumer attractiveness, expand market share and reduce the risk of similar competing products
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Todino, Mario, Geoffroy van de Walle, and Lucia Stoican. "EU Merger Control and Harm to Innovation—A Long Walk to Freedom (from the Chains of Causation)." Antitrust Bulletin 64, no. 1 (December 11, 2018): 11–30. http://dx.doi.org/10.1177/0003603x18816549.
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In a string of recent merger decisions, culminating in the Dow/DuPont case, the European Commission has profoundly revisited its traditional analysis of innovation and, ultimately, introduced what some authors have labeled “a novel theory of harm in EU merger policy.” According to this theory, the Commission does not look at harm to innovation on a specific product market in which parties are developing similar pipeline products, but adopts a general assessment of harm to innovation, unrelated to a specific product market and without considering potential anticompetitive effects on this basis. The purpose of this article is to show that over the last few years, the European Commission has been progressively departing from a “traditional” theory of harm in its assessment of mergers affecting innovation. In particular, we argue that the novel theory of harm developed in Dow/DuPont, based on a generic prejudice to innovation, is the landing place of a long journey through which the Commission has progressively altered the analytical framework applicable to traditional cases affecting pipeline products/potential competitors. And while this stance may be inspired by a legitimate policy goal, it brings the Commission on a collision route with the principles of causation and symmetry governing European Union merger control analysis.
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Hariyanto, Vincent Steffano, and Jusuf Imam Ibrahim. "Increasing the Brand Awareness of Onokabe Surabaya through a Promotional Video." K@ta Kita 9, no. 2 (October 23, 2021): 276–81. http://dx.doi.org/10.9744/katakita.9.2.276-281.
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Established in December 2018 by Mr. Steven, the CEO of Boga Group Jatim, Onokabe is an all-you-can-eat Japanese restaurant by Boga Group Jatim. Onokabe has three competitors, which are Cocari, BBQ Frenzy, and Hanamasa. The competitors have similar concepts, prices, and products as Onokabe. However, due to ineffective marketing, Onokabe lacks customers and brand awareness. Whereas, Onokabe has strong USPs among the competitors, which is high-quality meat and a lot of buffet variation. Therefore, through a promotional video that highlights its USP, Onokabe can improve its brand awareness and attract potential customers. Besides that, a promotional video can be spread widely in this digital era to reach more people. Hopefully, highlighting and spreading the strength of Onokabe through a promotional video can solve the problem of Onokabe and increase its sales. Keywords: marketing, promotional tool, promotional video, Onokabe, restaurant
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Il'ina, Svetlana. "Electronic industry under sanctions: Are Russia and China partners or competitors?" Scientific Research and Development. Economics 10, no. 5 (September 29, 2022): 48–55. http://dx.doi.org/10.12737/2587-9111-2022-10-5-48-55.
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The article presents an analysis of information on the state and prospects of the development of the electronic industry in Russia and China under sanctions. The factors hindering the development of the local electronics industry and integration into the global semiconductor value chain, the basic redistribution of the electronics industry, have been identified. The available technological and production capabilities of Russia and China in the field of electronic industry are considered. Potential conflict points between the two countries have been identified. It is concluded that when creating new regional value chains of electronic products in collaboration with friendly countries, it is necessary to reach agreements either on the delimitation of their segments between participants, or on quotas for the production of the similar products to reduce competition and increase the efficiency of interaction.
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Kyrych, Nataliia, Nataliia Yuryk, and Nataliia Shveda. "Competitive advantages as the basis of a successful organizational strategy." Socio-Economic Problems and the State 25, no. 2 (2021): 334–44. http://dx.doi.org/10.33108/sepd2022.02.334.
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In the article the competitive advantages essence of the organization is considered and it stated the advantages presence in a particular area indicates the success of the organization compared to competitors. Competitive advantage can be seen (discovered) in comparing your own organization with competitors. An important and necessary element of the competitive advantage formation and further development is an effective strategy (including competitive) of the organization. In the article, it stated that competitive advantage is an integral part of the organization strategic potential and the basis of organization strong competitive position and determines the nature of its strategy. Today the innovation using is the main tool for achieving competitiveness and competitive advantage of the organization, that allows exploring market opportunities, tries to stand out from similar services of competitors and fill specific market segments. In the article, it defined that the new competitive advantages formation is the most important moment in the organization to achieve a stable competitive position in the market and its own success. Competitive position is a comparative description of the organization main market parameters in modern conditions and its products relative to the competitor. Determining your own competitive position is the first step for competitive analysis and organization’s future strategy development. It is investigated that experts distinguish several degrees of competitive position: dominant, strong, favorable, reliable, weak, and unviable. For an organization that plans its activities and tries to maintain a dominant or strong competitive position, it is proposed to implement the following types of strategy: differentiation strategy; research strategy; customer-oriented strategy; cost minimization; adaptive strategy. In the article, it stated that maintaining a strong position could occur when the company has defeated its rivals by its own unique differences and it is able to maintain these differences in the future. As a basis for success and competitive advantage, each organization is offered to pay strong attention to operational efficiency, ie efficiency with which the company performs better the same activities as its competitors.
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Lili Salfina, Lili Salfina, and Reynaldi Fernando. "PENGARUH KERAGAMAN PRODUK, TATA LETAK PRODUK DAN SUASANA TOKO TERHADAP MINAT BELI ULANG." Jurnal Point Equilibrium Manajemen dan Akuntansi 4, no. 1 (March 30, 2023): 90–104. http://dx.doi.org/10.59963/jpema.v4i1.144.
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Abstract The clothing business in Indonesia is growing following the current of odernization. More and more business people in the field of fashion will result in increasingly fierce competition. This competition makes business people formulate strategies so that the business they are involved in can survive. The Rasky Fashion located in the Balai Baru area faces this situation because of its location or proximity to competitors who offer similar products. In this case, Rasky Fashion also very concerned about the level of sales, which does not increase significantly every year. This study aims to determine the effect of product diversity, product layout, store atmosphere on partial and simultaneous repurchase interest. This type of research is quantitative with multiple linear regression analysis method using primary data, data collection methods are carried out by interviewing and distributing questionnaires. The population of this research is the customer of Rasky Fashion, the determination of the number of samples using the Roscoe technique, obtained as many as 40 respondents with the withdrawal using the purposive sampling method. The results showed that product diversity, product layout and store atmosphere had a significant effect on repurchase interest at Rasky Fashion partially and simultaneously. The regression is Y = 5,435 + 0,369 X1 + 0,261 X2 + 0,302 X3 and the Adjusted R Square value is 0.683, meaning that the independent variable is able to explain the dependent variable by 68.3% while the remaining 31.7% is explained by other variables not examined in this study.
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Le, Lan Anh. "Trade Impacts Of The Us Anti-Dumping Actions: A Case Study Of Vietnam." American Journal of Social Science and Education Innovations 03, no. 04 (April 22, 2021): 111–17. http://dx.doi.org/10.37547/tajssei/volume03issue04-17.
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Anti-dumping is among of the important trade protection measures that imported countries use against oversea enterprises. The United States is considered one of the most countries use anti-dumping measures to protect the domestic product market from the foreign competitors exporting identical or similar products into the US market. Vietnam’s exporters also have to face the US anti-dumping investigations, becoming a barrier to the favorable trade flow from Vietnam to the United States. This article uses the data on trade between the US and Vietnam for many years to takes a close look at the importance of promoting and developing bilateral trade between the two countries; as well as point out the remarkable changes of Vietnam’s export to the US before and after initiating anti-dumping investigations. Based on the importance of bilateral trade cooporation and the impacts of the US anti-dumping actions to Vietnam’s export, this article gives several implications to Vietnamese exporters to avoid the US antidumping investigations.
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Clark, Cal, John G. Heilman, and Gerald W. Johnson. "Privatization of Wastewater Treatment Plants: Lessons from Changing Corporate Strategies." Public Works Management & Policy 2, no. 2 (October 1997): 140–47. http://dx.doi.org/10.1177/1087724x9700200204.
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Burgeoning budgetary pressures have created considerable interest for the privatization of public services. Privatization is usually justified in terms of the cost effectiveness that laissez-faire economics impose on the private sector. Yet, this model has come under challenge in the corporate world because businesses often must pursue other goals than just cost minimization, such as product quality, flexibility of production, and long-term alliances with other corporations, including ostensible competitors. A similar situation exists concerning the privatization of wastewater treatment plants (WWTPs) during the 1980s. Rather than adhering to the laissez-faire model, WWTP privatization was much more concerned with quality, flexibility, and “public-private partnerships,” suggesting that a broader and more sophisticated view of privatization is needed.
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Afriliyandha, Vira, Mustafa Usman, and T. Saiful Bahri. "Identifikasi Faktor-faktor Internal dan Eksternal Pada Usaha Keripik Singkong Industri Rumah Tangga di Desa Tulaan Kecamatan Gunung Meriah Kabupaten Aceh Singkil (Studi kasus Pada Indutri Rumah Tangga Cap Murti)." Jurnal Ilmiah Mahasiswa Pertanian 7, no. 3 (November 17, 2022): 114–20. http://dx.doi.org/10.17969/jimfp.v7i3.20726.
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The household cassava chips industry, Cap Murti, produces cassava chips and can become the main industry in Tulaan Village, Gunung Meriah District, Aceh Singkil Regency. One of them is product development. Good product development requires proper marketing to achieve the goals and desires of the domestic industry so that Cap Murti's domestic industry can continue to grow. According to (Saparudin, 2008), the growth and development of the domestic industry in each period has an impact on increasing competition. The increasingly fierce competition tends to balance the level of profit. The purpose of this study was to determine the factors that influence the development of cassava chips business in the home industry of Cap Murti in Tulaan village, Gunung Meriah district, Aceh Singkil district. This research consists of descriptive analysis of data and analysis of strategic planning in the form of tables, charts and descriptions. Based on the results of the study, it was found that the internal factors that could affect the Cap Murti Home Industry business in the form of strength factors were as follows (taking advantage of opportunities), namely: Internal factors consisted of: 1) Availability of raw materials; 2) Products are easily absorbed by the market; 3) Products are made continuously; 4) Products are easy to produce; 5) Durable product. External factors consist of: 1) Lack of working capital; 2) Equipment is still simple; 3) Promotion is still lacking; 4) Product packaging is less attractive; 5) Limited production capacity. Meanwhile, external factors that affect Cap Murti's home industry business consist of: 1) Increasing market demand; 2) Establishment of good communication between customers and the company; 3) Cassava chips fans come from all walks of life; 4) New customers; 5) The taste of the product that has a characteristic. While the threat factors consist of: 1) The increase in the price of raw materials; 2) The emergence of competitors for similar products and other products; 3) The decline in people's purchasing power due to inflation; 4) It is difficult to get a qualified workforce because of small capital; 5) Weak in market competition due to simple technology. Cap Murti's home industry business strategy based on the results of the SWOT analysis is in quadrant I, which means aggressive strategy (SO) or using strengths and taking advantage of opportunities.
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Sutanty, Marisa, Razi Apriansyah Mustaram, K. Kurniawansyah, Devi Armada, and K. Kamaruddin. "ANALISIS STRATEGI PEMASARAN PRODUK AR-RUM HAJI PADA PT. PEGADAIAN SYARIAH PASAR SEKETENG SUMBAWA BESAR." Jurnal Ekonomi & Bisnis 8, no. 3 (December 31, 2020): 215–24. http://dx.doi.org/10.58406/jeb.v8i3.572.
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This study aims to determine the marketing strategy on Haji Arrum product at PT. Pegadaian Syariah Seketeng, Sumbawa Besar. This is a descriptive study conducted to determine the value of the independent variable. The data used in this study is qualitative in the form of the informants' descriptions related to the study object. The data obtained directly from the data source through interviews. There were 13 informants in this study such as the manager, employee, sales promotion of PT. Pegadaian Syariah Seketeng, and 10 customers of Haji Arrum. The data analysis method carried out using the SWOT analysis technique. The results showed that the internal condition is the strength of UPS Pasar Seketeng which is that the Pegadaian Syariah is the only one outlet in Sumbawa Besar, but the lack of knowledge of employees regarding the Hajj Arrum products is weakness. Thus, they have difficulties in marketing. Meanwhile, the external condition such as the Sumbawa regency which is a majority of Muslim supports the Haji Arrum marketing. But, there are unfortunate situations such as the emergence of competitors which sell a similar product. An alternative strategy is maximizing the marketing strategies and also expanding the market share by opening branches/ outlets around Sumbawa and other areas to increase promotion and to reach customers easier.
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Gopsill, James, Mark Goudswaard, David Jones, and Ben Hicks. "CAPTURING MATHEMATICAL AND HUMAN PERCEPTIONS OF SHAPE AND FORM THROUGH MACHINE LEARNING." Proceedings of the Design Society 1 (July 27, 2021): 591–600. http://dx.doi.org/10.1017/pds.2021.59.
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AbstractClassifying shape and form is a core feature of Engineering Design and one that we do this instinctively on a daily basis. Matching similar components to then reduce unique component counts, determining whether a competitors design infringes on copyright and receiving market feedback on product styling are all examples where shape and form comes into play. However, shape and form can be perceived in different ways from purely mathematical (e.g. shape grammars) to wholly subjective (e.g. market feedback) and these perceptions may not entirely agree.This paper examines the mathematical and human perceptions of shape and form through a study of classifying shapes that have been interpolated between one another, and in doing so, highlights the disparity in perceptions. Following this, the paper demonstrates how the emergent field of Machine Learning can be applied to capture mathematical and human perceptions of shape and form resulting in a means to twin this feedback into product development.
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Voland, Eckart. "We Recognize Ourselves as Being Similar to Others: Implications of the “Social Brain Hypothesis” for the Biological Evolution of the Intuition of Freedom." Evolutionary Psychology 5, no. 3 (July 1, 2007): 147470490700500. http://dx.doi.org/10.1177/147470490700500301.
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Consistent with and in extension of the “social brain hypothesis,” I discuss the idea that the intuition of free will emerged during the course of primate social evolution. If, as the “social brain hypothesis” alleges, the main selective pressure among primates is on generating social knowledge about one's cooperators and competitors, then it is the knowledge about others and not the knowledge about oneself that is the scarce cognitive resource. It is beneficial to make the others predictable and to form hypotheses about their probable behavioral tendencies. This is done by behavior reading and mind reading and by classifying the recurring stochastic patterns in everyday language as the “will.” Thus, the idea of free will emerged first as a social attribution and not as an introspectively gained insight. The fact that ego applies the idea of freedom also to itself and considers itself to be as free as it considers the social partners to be free, i.e. unpredictable, is in this view a non-selected by-product of social intelligence.
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Adams, Thomas W. "Trademarks." English Today 3, no. 1 (January 1987): 34. http://dx.doi.org/10.1017/s0266078400002704.
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Pity the owners of trademarked goods. There is a danger in being too successful. This paradox comes into play when you or I begin to use one of these trademarks to refer to an entire class of products. At this point, the brand name risks becoming generic and the christeners of these products can no longer claim exclusive rights to their names. Competitors are then free to use these names to market similar products.
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Park, Namgyoo K., and Jeonghwan Lee. "Sajo Group's Long Journey: Re-entering a Mature Market." Asian Case Research Journal 16, no. 02 (December 2012): 379–407. http://dx.doi.org/10.1142/s0218927512500162.
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This case study looked into Sajo Group's re-entrance into the already-mature canned tuna industry. Commonly, re-establishing brand identity that once disappeared from customers' memories is normally considered harder than launching a new brand. Even still, Sajo ambitiously decided to bring back “Sajo's Canned Tuna”. Sajo faced a management crisis from over-expenditure and failure to expand the market after launching Sajo's Canned Tuna. In order to overcome this, Sajo sold its factory and dissolved its sales organization responsible for direct sales of the product. Although many similar companies exited from the mature fishing and seafood industry when the competition became severe, Sajo remained in the business. The company conducted many M&A transactions focusing on what they knew well and in which they maintained strength. Well-managed M&As enabled Sajo to enhance its business through structural integration, thereby functioning as a new stepping stone for the company's leap back into the market. When Sajo decided to end its sales consignment strategy and resume direct sales of Sajo's Canned Tuna, Sajo secured a supply of high-quality, raw tuna, realizing economies of scale, and re-organized their sales network by merging with Sajohaepyo. Sajo also improved its products' competitive quality by obtaining HACCP certification as well as differentiating its marketing and promotion strategies from those of its competitors. Further, Sajo sought to improve its in-store presence percentage, which had dropped to almost 50%, while trying to persuade shop-owners to rearrange displays that were predominantly taken by Dongwon and Ottogi. Sajo also resumed advertising and sales promotions. As a result, Sajo was able to achieve over 200% increase in market share in two years, thereby elevating the company to the number two spot in the industry. Although Sajo had substantially improved the company's sustainability in both the fishing and seafood industry, its competitors, Dongwon's aggressive marketing strategies and Ottogi's strong sales network are sure to continue to be serious threats. It is time for Sajo to plan additional strategies in order to overcome its competitors' attacks.
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Ibrahim, Faisal, Bagas Swardhana Putra, Fariza Halidatsani Azhra, and Najib Fadhlurrohman. "Analysis of marketing strategy at setia stores using ahp, clustering, and ar-mba method." International Journal of Industrial Optimization 2, no. 2 (September 1, 2021): 125. http://dx.doi.org/10.12928/ijio.v2i2.4369.
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A company can survive and thrive when the strategies and processes applied in its business are correct. One of the processes in determining strategy in decision making. The owner of Setia Store has difficulty in choosing a marketing strategy. The product layout shows this in the Setia Store, which confuses customers. Setia Store also rarely offers a promotion, making it difficult to compete with competitors. This study aims to help Setia Store increase sales by determining the right marketing strategy. To determine the right marketing strategy, there are three methods developed. First of all, the analytical hierarchy process (AHP) is employed to find the customer priorities. Then, clustering is proposed to find potential marketing targets that have similar characteristics from the results of the AHP method. Third, association rule-market basket analysis (AR-MBA) is developed to find the best rules for product marketing strategy. The first method shows that the housewives (EV=0.6270) are Setia Store's priority customers from the three methods. Second, cluster 3 (which has three characteristics in common) is a very potential target market. Third, the best rule is to buy products from departments 2 and 3 (Confidence 60%, Support 12%). From these results, the right marketing strategy is to create a buy 1 get 1 promo banner or label for products that are rarely purchased, such as household appliances. Then, create a catalog by bringing together frequently purchased products such as spices and food ingredients. Finally, improve the layout by bringing the departmental shelves closer to frequently purchased products.