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Dissertations / Theses on the topic 'Community, engagement, social media monitoring'

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1

BAUDO, VALERIA. "Il monitoraggio di community online: il Community Performance Index (CPI)." Doctoral thesis, Università degli Studi di Milano-Bicocca, 2015. http://hdl.handle.net/10281/95783.

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This work provides a useful tool for community managers in their day-to-day job. The proposed tool must be easy to use and helpful to monitor an online community. The proposed model is specifically devoted to community manager working in no profit sector, in small organizations, scalable and not related to a specific technology or to a specific social network site. Following a literature review on the meaning of engagement in the social media environment, the work examines the opinion of eight Italian key informants in order to get new insights and ideas on the subject matter. They confirmed
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Li, Xu. "Consumer Engagement in Travel-related Social Media." Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5806.

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The term of “consumer engagement” is extensively used in the digital era. It is believed that engaged consumers play an important role in products/services referral and recommendation, new product/service development and experience/value co-creation. Although the notion of consumer engagement sounds compelling, it is not fully developed in theory. Different interpretations coexist, resulting in confusion and misuse of the concept. This study attempts to define consumer engagement and develop a conceptual framework of consumer engagement, addressing antecedents of consumer engagement in online
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Rojas, Civic Maria. "Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-634.

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This study aims to describe and analyse consumer behaviour in social media toward fashion brands. Specifically, it is analysed consumers’ motivations to follow fashion brands on social media, activities developed on social platforms concerning to fashion brands and level of engagement regarding fashion brands on social media.
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Alshehri, Adel. "A Machine Learning Approach to Predicting Community Engagement on Social Media During Disasters." Scholar Commons, 2019. https://scholarcommons.usf.edu/etd/7728.

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The use of social media is expanding significantly and can serve a variety of purposes. Over the last few years, users of social media have played an increasing role in the dissemination of emergency and disaster information. It is becoming more common for affected populations and other stakeholders to turn to Twitter to gather information about a crisis when decisions need to be made, and action is taken. However, social media platforms, especially on Twitter, presents some drawbacks when it comes to gathering information during disasters. These drawbacks include information overload, message
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Schirra, Steven M. (Steven Michael). "Playing for impact : the design of civic games for community engagement and social action." Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/81134.

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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2013.<br>"June 2013." Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 103-113).<br>In light of calls that civic participation is declining, efforts are underway to replace outdated, unproductive forms of citizenship. With the majority of Americans now connected to the Internet, community leaders see the digital realm as the new frontier for promoting engagement. Increasingly, digital games are being designed for the express purpose of promoting community engagement and soc
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Martin, Sarah Ruth. "Community Connections: Exploring the Constructive Potential of Facebook for Civic Engagement." PDXScholar, 2014. https://pdxscholar.library.pdx.edu/open_access_etds/1987.

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Recognizing the importance of civic engagement to the health of local communities and the overall success of a democracy, this research sought to better understand the relationship between online media use and civic engagement. Specifically, the constructive potential of the social networking site Facebook was explored using the theoretical framework of communication infrastructure theory (CIT; Ball-Rokeach, Kim, & Matei, 2001). Results of a cross-sectional survey with a national sample of 375 participants indicated that Facebook does hold potential for civic engagement. The two most important
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Thompson, Graham James. "Monitoring community engagement in social learning for sustainability in natural resource management: two Western Australian examples." Thesis, Curtin University, 2013. http://hdl.handle.net/20.500.11937/1901.

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This thesis examines community engagement in social learning for achieving more sustainable collaborative natural resource management in practice. Results show that while such engagement is being effectively facilitated at the local community level, it is not being scaled-up to the national policymaking level for achieving sustainability in this field in practice. The thesis proposes a tool for monitoring community engagement in social learning to address this problem of community engagement, learning and scale.
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Grönvalls, Elin, and Eldenblom Pia Özyurt. "Online Community Engagement : A Comparative Case Study of Non-Profit Organizations." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355559.

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With the growing popularity of online communities on social media, non-profit organizations have the possibility to easily reach and communicate with the public. Furthermore, small non-profit organizations with few resources are able to use online communities, not only to market their activities but also to build a closer bond with its members. However, non-profit organizations also need community members to engage in the online communities for them to function efficiently. Many small non-profit organizations struggle with engaging their community members in their online communities. This stud
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Omran, Wajdy. "Customer Engagement in Social Media Brand Community A Study of Fast-Food facebook brand pages in Syria." Master's thesis, Escola Superior de Tecnologia e Gestão de Oliveira do Hospital-ESTGOH, 2021. http://hdl.handle.net/10400.26/38572.

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The term "costumer engagment" has grown in importance in recent years to describe cosumers interative experiences with brands. The populaty of that term was boosted by the rapid penetration of social networking sites which facilitated the engagement of consumers through online brand communities. Moreover, Facebook brand pages are widely popular among young consumers due to its rapid adoption in marketing on social media networks.In light of the Syrian conflict, and after the return of stability and safety to most of the Syrian regions, local Fast food Syrian chains found an opportunity to rec
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Littau, Jeremy Thorson Esther. "The virtual social capital of online communities media use and motivations as predictors of online and offline engagement via six measures of community strength /." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/7026.

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Title from PDF of title page (University of Missouri--Columbia, viewed on Feb 26, 2010). The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Dissertation advisor: Dr. Esther Thorson. Vita. Includes bibliographical references.
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Elgün, Levent, and Jürgen Karla. "Ausgestaltung eines Social Media Monitorings." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2012. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-101032.

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1 Optionen für ein Social Media Monitoring Für Unternehmen sind Social Media – derzeit noch vorrangig im Marketingbereich – von großem Interesse. Aufgrund der hohen Geschwindigkeit der Informationsgenerierung und -verbreitung, der Glaubwürdigkeit im Rahmen des subjektiven Meinungsaustauschs sowie der Masse an verfügbaren Informationen stellen sie insbesondere für kleine und mittlere Unternehmen eine große Herausforderung dar. Diese besteht dabei nicht nur aus der Minimierung der Risiken, wie beispielsweise dem Umgang mit massiven verbalen Attacken von Nutzern gegen ein Unternehmen, sondern au
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Horseman, Allison M. "THE EFFECTS OF NEW MEDIA ON ALUMNI ENGAGEMENT AMONG MILLENNIALS: A CASE STUDY OF THE UNIVERSITY OF KENTUCKY COLLEGE OF HEALTH SCIENCES ALUMNI." UKnowledge, 2011. http://uknowledge.uky.edu/gradschool_theses/134.

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This thesis explores the effects of new media, specifically the Internet and the popular social networking site Facebook, on alumni engagement among Millennials in the University of Kentucky College of Health Sciences. Millennials are defined as those born in or after 1982. Alumni engagement is defined as part of the larger social science term of social capital and is defined here as consisting of volunteerism and financial giving. To explore this topic, a survey was constructed and sent electronically to all Millennial alumni from the UK College of Health Sciences. Data reveal Millennial alum
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Fox, Brian D. "The principal as an effective communicator| Increasing parental and community engagement through the use of digital communication and social media." Thesis, Northwest Nazarene University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10142920.

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<p> Considerable research provides clear evidence for the relationship between student achievement and the engagement of parents and community members with their local schools through meaningful involvement of parents, families, and members of the community. The purpose of this mixed-methods research study is to find evidence supporting building principals in communication efforts which engage students&rsquo; families thus contributing to student learning and achievement. The growing expectation that educational leaders use digital communications and social media to engage others has been me
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Zachry, Caitlyn R. "The Impact of Hyper-Local News: An Evaluation of the Relationship between Community Newspaper Coverage and Civic Engagement." Ohio University Honors Tutorial College / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1308508217.

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Terra, Amy Ann. "Connections: Social media and parents raising children with profound multiple disabilities." Scholarly Commons, 2020. https://scholarlycommons.pacific.edu/uop_etds/3665.

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Parenting plays an important role in many adult lives. Parenting a child with profound multiple disabilities results in a distinct parenting experience. This qualitative phenomenological study examined the role of social media in the lives of parents raising children with profound multiple disabilities. Five parents raising children with profound multiple disabilities were interviewed, and resulting themes were identified. Consistent with previous research, parents described the initial adaptation to their child’s disability-related needs as the most challenging period of their parenting to
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Liljeqvist, Fredrik. "Live-streaming as a marketing channel in the Swedish music industry." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188961.

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The music business is one of the industries most affected by digitalization of content and distribution channels. As industry revenue shifted from principally physical to digital channels in 2015, while being the business with the largest presence and most popular accounts in virtually all social media platforms - the current state of the music industry is change. This has led industry professionals into searching for new and innovating ways of reimagining the business model of music distribution. Thus, the purpose of this study is to investigate the potential of video live-streaming as an add
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Klekamp, Jesse Janice. "Intentioned Network Convergence: How Social Media is Redefining, Reorganizing, and Revitalizing Social Movements in the United States." Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/scripps_theses/96.

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This analysis seeks to understand the power of social media to create sustainable social movements. The 1999 World Trade Organization protests in Seattle were one of the first internet-supported acts of protest and illustrate the power of the Internet and social media to bring together diverse coalitions of actors and maintain decentralized power structures. Next, the analysis studies the non-profit advocacy organization Invisible Children and the recent media explosion of their Kony 2012 campaign to make sense of how uses of the Internet have expanded since 1999. The Kony 2012 case illustrate
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Nguyen, Hang Thi Tuyet. "Audiences’ engagement with Twitter and Facebook Live during classical music performances: community and connectivity through live listening experiences." Diss., University of Iowa, 2018. https://ir.uiowa.edu/etd/6618.

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Music ensembles have made a concerted attempt to reach out through social media platforms to the communities surrounding their concert venues in order to attract young adults to replace aging audiences. By observing opera and symphony orchestra audience members’ social media engagement through Twitter and Facebook Live, this dissertation endeavors to better understand how technology has changed the culture of classical music concert attendance. The music organizations utilizing social media considered for this study include the Los Angeles Opera, San Francisco Opera, and Boston Lyric Opera for
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Ferreira, Mateus. "Consumer engagement on social media: analysis of scales and its multiple role in a nomological network." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/18410.

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Submitted by Mateus Ferreira (mateus5588ferreira@hotmail.com) on 2017-06-30T16:49:52Z No. of bitstreams: 1 Tese Mateus Ferreira (2017).pdf: 2637694 bytes, checksum: 925e175f51f97eb724e4c4d792a9f218 (MD5)<br>Rejected by Maria Tereza Fernandes Conselmo (maria.conselmo@fgv.br), reason: Mateus, boa tarde. Efetuar os ajustes e submeter a biblioteca digital novamente. Inserir data de aprovação Inserir Resumo antes do Abstract Att. Tereza - SRA on 2017-06-30T18:53:28Z (GMT)<br>Submitted by Mateus Ferreira (mateus5588ferreira@hotmail.com) on 2017-06-30T18:59:45Z No. of bitstreams: 1
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Vela, Melgar Natalia Alexandra, and Del Carpio Verónica Elizabeth Vidal. "Brand Community en relación al Customer Engagement y Brand Loyalty de las marcas de ropa juvenil." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654505.

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Este texto explica la importancia actual de las redes sociales ya que son parte esencial de los planes estratégicos de cada marca ya que se construye una relación a lo largo del tiempo con los usuarios. La comunicación que se transmite en las plataformas digitales influye en la comunidad, también llamada Brand Community, que interactúa diariamente de manera positiva o negativa según sea la experiencia del consumidor. Es así como una comunidad mantiene una retroalimentación constante sobre sus experiencias o pensamientos que motivan entre sí a la recompra o también para mejorar la reputación de
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Kolovea, Varnava Aikaterini. "Light as a medium to enhance communication in urban spaces." Thesis, KTH, Ljusdesign, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-221665.

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Τaking into consideration how frequent the presence of light is in the most of the communication events and initiatives of human beings, as well as, the continuous need of the society for an evolution and facilitation of communication, without barriers, this thesis aims to study how light can be an impactful medium, suitable to influence and create, a social worldwide engagement οn a daily basis. Βy applying current techniques and methodologies of the field, through the published bibliography and articles, the collection and presentation of the existing projects, original interviews and questi
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Klever, Abbey L. "#StandwithPP: An Analysis of Planned Parenthood's Use of Facebook." University of Cincinnati / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1504780047608814.

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McGladrey, Margaret Louise. "CHANGING MINDS OR TRANSFORMING SOCIAL WORLDS? RE-ENVISIONING MEDIA LITERACY EDUCATION AS FEMINIST ARTS-ACTIVISM." UKnowledge, 2018. https://uknowledge.uky.edu/sociology_etds/35.

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This dissertation project seeks to address the sociological processes, dynamics, and mechanisms inflecting how and why U.S. society reproduces a sexually dimorphic, binary gender structure. The project builds upon the work of sociologists of gender on the doing gender framework, intersectional feminist approaches to identity formation, and hegemonic masculinity and relational theories of gender. In a 2012 article in Social Science and Medicine presenting contemporary concepts in gender theory to the health-oriented readers of the journal, R. W. Connell argues that much public policy on gender
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Harris, Wesley Brian David. "Expanding Planning Public Participation Outreach Through Social Networking." DigitalCommons@CalPoly, 2011. https://digitalcommons.calpoly.edu/theses/567.

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Public participation is not a form of civic responsibility that it once was. With not only fewer people taking part in the public participation process, there is a trend towards an older (45 years and older) group of residents that come to such meetings or workshops. Plans, such as Specific Plans or General Plans often take years to implement and require all generations to give feedback on what is needed for the future. Additionally, within the last decade, there has been a rise in social media websites such as Facebook and Twitter. These websites emerged as informal virtual places for friends
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Gedgauda, Alise. "Digital Media (ICT) for development. The use of crowd sourcing maps as a tool for citizen empowerment and engagement. Case study of Map Kibera Project." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21368.

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Map Kibera project and it’s Voice of Kibera reporting initiative present an example of new media applying the principle of crowd sourcing to foster social change and provide voice to community of Kibera, Kenya. The aim of this study was to analyses, firstly, how the concept of participatory communication has been applied during the implementation of the project. As a basis for this approach an Integrated Model of Communication for Social Change was applied during the analysis of articles being produced on two project blogs to identify what steps have been implemented and what new aspects could
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Kigozi, James Musisi. "Investigating rural Ugandan women's engagement with HIV and AIDS-related programmes on community radio: a case study of Mama FM's Speak out and Listen." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1001845.

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The purpose of this study was to investigate how rural Ugandan women engage with discussions of HIV and AIDS on community radio. It explored how this audience may relate such broadcast discussions to their own lived experience of HIV and AIDS. It is explained in the study that, while the Uganda government has an official policy of openly discussing matters of HIV and AIDS, health communication strategies still operate within a context where there is an underlying "culture of silence" that discourages openness about sexual matters. It is also pointed out that there are widespread gender dispari
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Filon, Michele R. "To Tweet or not to Tweet." Ohio University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1457364934.

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Xie, Quan. "Youthful Users' Participation in Facebook Brand Communities: Motivations, Activities, and Outcomes." Ohio University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1420562909.

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Kurzner, Jo Anna. "Communi(ty)cating Climate Change-A qualitative analysis of the zero waste movement in Cologne." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23908.

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This research analyzes the zero waste movement in Cologne, Germany, aiming to findout how media and communication influence pro-environmental (consumer) behavior ofan already environmentally aware target audience. A special focus lies on what dominantchannels and mediums are used as well as what role social media influencers play.Therefore, 15 interviews were conducted in two of the three existing zero waste stores inCologne. The material was subsequently analyzed with a qualitative text analysisaccording to Mayring (2014). The findings revealed that pro-environmental contentresearch online an
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LIANG, XIAOXU. "Urban Heritage and ICTs - A Hybrid Research on the Formal and Informal Participatory Management for Cultural Heritage in Chinese Rapid Urbanization Contexts." Doctoral thesis, Politecnico di Torino, 2022. http://hdl.handle.net/11583/2969936.

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DuCoff, David. "Recycling: Knowledge, Demographic & Motivational Factors Which Differentiate Behavior." TopSCHOLAR®, 1991. https://digitalcommons.wku.edu/theses/2287.

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This study focuses on motivation -Involved in recycling behavior among residents of Muhlenberg County, Kentucky. Knowledge of recycling and how it was acquired, and the variables of environmental concern, economic incentive and the peer pressure were compared so that behavior could be distinguished that separated recyclers from nonrecyclers. Talcott Parsons' work in action theory and George Homans' work in exchange theory provide the theoretical foundation for my study. The research was approached in a qualitatively based design with interviews of twenty area residents. Demographic factors of
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Palleis, Robin. "Local Commons : communicating local issues through place-based interventions." Thesis, Ludwig-Maximilians-Universitat Munchen, 2013. https://eprints.qut.edu.au/66733/1/Robin_Palleis_Diploma_Thesis-opt.pdf.

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Due to the numerous possibilities of voicing concerns and the flood of data we are exposed to, local issues are at a risk of being overlooked. Following a research agenda proposed by Foth et al. (2013), this thesis explored the possible contributions of situated digital and tangible media for communicating local issues. Making use of the location of an issue could thereby not only allow to reach the targeted audience but also for a deeper involvement of citizens. Through the development of a design intervention in public space, called Local Commons, the benefits of this approach were investiga
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Maina, Sandra. "Adaptation Preferences and Responses to Sea Level Rise and Land Loss Risk in Southern Louisiana: a Survey-based Analysis." FIU Digital Commons, 2014. http://digitalcommons.fiu.edu/etd/1424.

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Currently, southern Louisiana faces extreme land loss that could reach an alarming rate of about one football sized swath of land every hour. The combined effect of land subsidence and predicted sea level rise threaten the culture and livelihood of the residents living in this region. As the most vulnerable coastal population in Louisiana, the communities of south Terrebonne Parish are called to adapt by accommodating, protecting, or retreating from the impacts of climate change. For effective preparation planning, the state of Louisiana needs to 1) understand the adaptation preferences and re
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Foster, Brianna D. "Surviving in the Land of Opportunity: Outcomes of Post-Crisis Urban Redevelopment in the United States." ScholarWorks@UNO, 2016. http://scholarworks.uno.edu/td/2239.

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How we develop cities in the twenty-first century remains a subject of contentious debate worldwide. As neoliberal strategies are implemented in redevelopment projects, public safety nets are reduced and low-income communities of color in declining urban neighborhoods become particularly vulnerable. This multiple case study seeks to understand the experiences of post crisis urban redevelopment for low-income communities of color in 5 major U.S. cities. The data I analyzed include 101 short videos from the interactive documentary platform Land of Opportunity, documenting the process of post-cri
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Purohit, Hemant. "Mining Behavior of Citizen Sensor Communities to Improve Cooperation with Organizational Actors." Wright State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=wright1441036899.

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Paulsen, Harling Nina. ""Red Cross-Listen In!" : A case study of how beneficiary communication and accountability contribute to reaching and measuring results." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36996.

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While aiming to reach results (such as improved health status) humanitarian workers in aid organizations such as Red Cross and Red Crescent Movement (RCRCM)[1], make use of outcomes in related global forums, standards and networks. Common concepts discussed related to humanitarian action are the following ones: effectiveness, local ownership and mutual accountability. In addition, concepts such as Results Based Management (RBM), highlighting the importance of delivering and accounting for results influences humanitarian organizations. Donors such as governments are pushing for RBM. The RBM ref
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Ellison, Cassandra J. "Recovery From Design." VCU Scholars Compass, 2017. http://scholarscompass.vcu.edu/etd/4884.

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Through research, inquiry, and an evaluation of Recovery By Design, a ‘design therapy’ program that serves people with mental illness, substance use disorders, and developmental disabilities, it is my assertion that the practice of design has therapeutic potential and can aid in the process of recovery. To the novice, the practices of conception, shaping form, and praxis have empowering benefit especially when guided by Conditional and Transformation Design methods together with an emphasis on materiality and vernacular form.
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Williams, Langston A. "Stay Woke." ScholarWorks@UNO, 2017. https://scholarworks.uno.edu/td/2439.

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Throughout the pages of my thesis, I comprehensively analyze the processes, intentions, and production of my thesis film Stay Woke. My examination will exhaustively probe every stage of the film from development to preproduction to production to postproduction and beyond. Individual aspects of this process including writing, casting, locations, production design, cinematography, directing, budgeting, scheduling, and postproduction workflows will be detailed. As I make elaborations in each section, I will explain my learning experiences from each day’s new tasks, challenges, and lessons. All of
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Mayer, Miriam. "Democratising the City: Technology as Enabler of Citizen-Led Urban Innovation." Thesis, Ludwig-Maximilians-Universitat Munchen, 2018. https://eprints.qut.edu.au/115908/1/Masterarbeit%20Miriam%20Mayer_final_opt.pdf.

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This study deals with finding a way to enable citizen-led urban innovation through technology while concentrating on various aspects of controversial city developments. Therefore the literature concerning this topic is first investigated and current online systems designed for citizens to engage in city development decisions explored. In addition, literature, approaches and systems related to conflict resolution are also presented and discussed. By means of applying multiple design cycles, including several user studies, an online platform for citizens to elaborate controversial ideas for the
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Daly, Marwa El. "Challenges and potentials of channeling local philanthropy towards development and aocial justice and the role of waqf (Islamic and Arab-civic endowments) in building community foundations." Doctoral thesis, Humboldt-Universität zu Berlin, Philosophische Fakultät III, 2012. http://dx.doi.org/10.18452/16511.

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Diese Arbeit bietet eine solide theoretische Grundlage zu Philanthropie und religiös motivierten Spendenaktivitäten und deren Einfluss auf Wohltätigkeitstrends, Entwicklungszusammenarbeit und einer auf dem Gedanken der sozialen Gerechtigkeit beruhenden Philanthropie. Untersucht werden dafür die Strukturen religiös motivierte Spenden, für die in der islamischen Tradition die Begriffe „zakat“, „Waqf“ oder im Plural auch „awqaf-“ oder „Sadaqa“ verwendet werden, der christliche Begriff dafür lautet „tithes“ oder „ushour“. Aufbauend auf diesem theoretischen Rahmenwerk analysiert die qualitative
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Martin, Travis L. "A Theory of Veteran Identity." UKnowledge, 2017. https://uknowledge.uky.edu/english_etds/53.

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More than 2.6 million troops have deployed in support of the wars in Iraq and Afghanistan. Still, surveys reveal that more than half feel “disconnected” from their civilian counterparts, and this feeling persists despite ongoing efforts, in the academy and elsewhere, to help returning veterans overcome physical and mental wounds, seek an education, and find meaningful ways to contribute to society after taking off the uniform. This dissertation argues that Iraq and Afghanistan War veterans struggle with reassimilation because they lack healthy, complete models of veteran identity to draw upon
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Geary, Robert Edward. "Community organisations, social media, and membership: exploring facebook’s potential." Thesis, 2015. http://hdl.handle.net/2440/97725.

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The thesis analyses how Rotary International (RI), a non-profit organisation with a community service focus, uses Facebook to influence membership recruitment and retention; and along with user findings, presents an evidenced argument about the current lack of success. First-hand observations, as a visitor to community organisations in the Adelaide Hills, South Australia had suggested that many had an ageing and declining membership, and thus a sustainability problem. Anecdotal evidence suggested that generational differences were making traditional club structures and communication channels l
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RAMAZZOTTI, federica. "Online Communities and Urban Spaces. Agency and Civic Cooperation through Social Media Engagement." Doctoral thesis, 2018. http://hdl.handle.net/11393/251121.

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Rowley, Kristie J. "Setting boundaries monitoring the effects of closer-to-home school rezoning on student participation & engagement in school /." Diss., 2005. http://etd.library.vanderbilt.edu/ETD-db/available/etd-12022005-144026/.

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Liu, Dar-Momg, and 劉大盟. "The effects of The social media brand community members’ brand engagement on brand trust: The mediating roles of brand identification and community identification." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2zq9qb.

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碩士<br>中國文化大學<br>國際貿易學系<br>107<br>The purpose of this study is to explore the relationships among consumer brand engagement, brand identification, community identification and brand trust. We ad-ministered surveys via the internet to collect data from 318 consumers who use a social media to follow beauty or sport brands. The results show that: (1) brand engagement positively affects brand identification and brand identification; (2) brand engagement positively affects brand trust; (3) community identification and brand identification positively affects brand trust; (4) the positive effects of B
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Baird, Ronald. "Reframing graffiti writing as a community practice: sites of youth learning and social engagement." Thesis, 2019. https://vuir.vu.edu.au/41299/.

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This study investigates how graffiti writing is learnt and how graffiti writers experience this learning. Drawing on the concept of communities of practice, it frames graffiti as a skillful and aesthetic practice that is learned in a communally- situated context. This shifts the focus from graffiti as a stigmatised practice to a demonstration of the expert knowledge that young men develop over time through their engagement with a learning community. The research consisted of semi-structured interviews and observations of graffiti practice with eleven male graffiti writers. The thesis argues th
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YOU, XUE-PING, and 游雪萍. "The Effects of Knowledge Quality, Sense of Virtual Community and Stickiness on Users’ Social Media Engagement: A Case Study of “Zhihu”." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/u4zzgd.

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碩士<br>輔仁大學<br>大眾傳播學研究所碩士班<br>106<br>Internet users nowadays are no longer just passive recipients of information. They can actively create and share information on the Internet; therefore, a type of virtual community for the purpose of knowledge sharing has emerged. Such platforms provide users with a space for communication and knowledge sharing, and assist members to find the information and answers they need through other users who share their knowledge, experience, and expertise on the platforms. This study examines users of “Zhihu”, the largest knowledge sharing community in China, and to
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Silva, Mariana Pereira da. "Analysing consumers relationship with banking on social media: The influence of consumer-brand engagement and brand love." Master's thesis, 2019. http://hdl.handle.net/10071/19422.

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The constant use of social media networks is one of the biggest trends observed in recent years, whose popularity seems to keep growing, and always being reinvented somehow. Every person of any generation is now present on, at least, one social media network and spends a substantial part of their time interacting in online communities. And where people are, there is where brands want to be. Hence the need for companies to adapt to the digital ecosystem, ensuring their presence and maintaining the best possible practices. Although it has been observed that the relationships between brands and
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Lachiver, Blaise. "Mapping Digital Landscape Narratives: exploring the use of social media as a passive form of community engagement in landscape architecture - a case study of the Festival du Voyageur." 2016. http://hdl.handle.net/1993/31767.

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This practicum develops the concept of Mapping Digital Landscape Narratives. It is an exploration of the use of social media as a passive form of community engagement in landscape architecture. Digital landscape narratives are stories about places that are created collectively by various agents, including people, groups, organizations and communities through the Internet and the use of social media. A case study of the Festival du Voyageur in Winnipeg, Manitoba is used to explore the potential of social media as a tool in planning and design. This practicum explores the importance of social
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Neves, Mariana Sequeira. "Exploring customer interaction and management response in luxury hospitality through online reviews in social media." Master's thesis, 2019. http://hdl.handle.net/10071/19447.

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This dissertation aims to understand the feelings expressed by consumers on online reviews, regarding the different dimensions that comprise a luxurious hotel experience, alongside with how management response reflects guests 'feedback. To contextualize this modern online interaction, the research comprises the analysis of relationship marketing and customer engagement concepts, as basis theoretical constructs, alongside with social media marketing and electronic word-of-mouth. Giving this broad knowledge concerning the type of relationship established between hotels and guests nowadays, it wa
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