Dissertations / Theses on the topic 'Community congruence'
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Campbell, Susan J. "A survey of community college faculty, their teaching methodologies, and congruence with student learning needs." ScholarWorks, 2009. https://scholarworks.waldenu.edu/dissertations/670.
Full textMahatmya, Duhita. "Predictors of youth after-school involvement the role of congruence between perceived early community and family supportive control /." [Ames, Iowa : Iowa State University], 2009.
Find full textHeer, Rex. "Exploring the congruence of ethnic minority millennial students' transition to college, social identity and community, and online social network services." [Ames, Iowa : Iowa State University], 2008.
Find full textCinclair, Carol. "The Effects of Participation in a Buddy System on the Self-Concept, Academic Achievement, Attrition Rate, and Congruence Level of Community College Developmental Studies Students." Thesis, North Texas State University, 1985. https://digital.library.unt.edu/ark:/67531/metadc331958/.
Full textLopez, Frédéric. "Présence des marques dans les communautés virtuelles de consommation : rôle et impact sur la relation à la marque." Thesis, Paris 2, 2012. http://www.theses.fr/2012PA020099/document.
Full textThis research explains the creation of a first model of relationships between virtual communities, their members and their brands virtual ecosystem. Unlike the many papers on tribal marketing, converging on brand communities, the author chooses to focus his work on the study of virtual communities not centered on a specific brand, allowing for the first time, the exploration of various cases of community-brand relationships modulated by several variables such as the congruence level between the values of the brand and those of the community, the contribution and the intrusion levels of the brand in the community. Besides the identification of these explanatory variables of the community-brand relationship, this research also describes all the possible relationships between brands and communities while assessing their impact on the individual relationship consumer-brand. The results of the study on two couples of brands tested on two different communities especially show that recommendation of a community about a brand has a positive impact on the member trust in this brand and that the denigration has the opposite effect. However, unlike what we observed in brand communities, the co-creation phenomenon between a brand and an “unbranded community” can lead to an erosion of the member trust in this brand. The distinction between brand community and “unbranded community” is therefore essential for the study of these new societal structures
Martin, Emeline. "Place brand efficiency : resident, manager and tourist perceptions of the region brand." Thesis, Université Clermont Auvergne (2017-2020), 2017. http://www.theses.fr/2017CLFAD011/document.
Full textIn the globalized world, Nowhere, Place, is directly competing against Powerful, World, to attract residents, tourists and talent, as well as firms and investments, whether the place is a meta-region, a country, a region, a city or other locations. Whilst places and destinations around the world have been proclaiming their qualities for a long time, mainly to create awareness or maintain preference, those marketing communications campaigns are short-term and don’t contribute to unifying the place. To compete in such cutthroat environments, public authorities and place agencies have started to recognize the value of adopting branding techniques by way of practising place branding. Place branding adapts several tools developed in the field of commercial branding to contribute to place development and establish image-building strategies that render places more attractive to identified markets. As such, this doctoral work endeavours to adapt mainstream marketing concepts to the context of place branding, taking into account the views of three groups of stakeholders to enhance place brand efficiency. I address these research questions in a French region-branding context, according to three sub-questions that summarise the chapters of this thesis. First, what is the advertising legitimacy of a place brand as perceived by the residents? Does it influence place-branding efficiency? Second, to what extent do place brand managers use community marketing strategies to operationalize the integrated marketing communications (IMC) role of the place brand? Third, to what extent does the region brand image constitute a relevant vehicle for promoting a destination integral to the nation brand image, as perceived by international tourists? Results show that the representational and functional dimensions of a destination brand impact differently implicit attractiveness and intentions to visit. International tourists also perceive the region and the nation brand images as congruent overall, which contributes positively to their intentions to visit the region. From a theoretical point of view, this research highlights the importance of adopting a multi-stakeholder approach to understanding place branding. Doing so contributes to the development of empirical evidence in the domain, by studying the understudied region branding form. This dissertation also highlights similarities with commercial branding and reinforces the external validity of three classic marketing concepts. The methodological implications of this work come from the different methodological approaches (i.e. measurement tools and methods), developed to meet the specificities and stakes associated with the main stakeholders of a place brand. In addition, this approach reinforces the internal validity of the present research and contributes to ruling out the existence of a declarative bias. The managerial contributions of this thesis are connected with the methodological implications, inasmuch as it provides place brand managers with diverse analysis grids that will enable them to take into account the specificities and stakes associated with the main stakeholders of the place brand, and also involve stakeholders in the place-branding process. Finally, I demonstrate the need for an IMC approach that is per se—for example, through the use of an overall brand positioning that covers shared elements between stakeholders so that they all relate to the place brand, or through the adoption of a bottom-up rather than top-down approach to place branding. This approach also should be able to extend to other place scales, by leveraging the image of a higher-order place
Lee, Jared Benjamin. "Biogeography of the Livebearing Fish Poecilia gillii in Costa Rica: Are Phylogeographic Breaks Congruent with Fish Community Boundaries?" BYU ScholarsArchive, 2009. https://scholarsarchive.byu.edu/etd/1768.
Full textBrumbaugh, Stacey M. "THE USE OF THE COMMUNION RITUAL FOR THE PROCESS OF IDENTITY CONGRUENCE AMONG LESBIAN, GAY AND BISEXUAL CHRISTIANS." Bowling Green State University / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1178308961.
Full textLee, Jared B. "Biogeography of the livebearing fish Poecilia gillii in Costa Rica : are phylogeographic breaks congruent with fish community boundaries? /." Diss., CLICK HERE for online access, 2009. http://contentdm.lib.byu.edu/ETD/image/etd2791.pdf.
Full textDeWilde, Christine. "STRUCTURAL STRESS AND OTHERNESS: HOW DO THEY INFLUENCE PSYCHOLOGICAL STRESS?" VCU Scholars Compass, 2018. https://scholarscompass.vcu.edu/etd/5384.
Full textFlannigan, Suzanne Louise Roueche John E. "Cultural congruence and student connection in the community college a case study /." 2005. http://repositories.lib.utexas.edu/bitstream/handle/2152/1913/flannigans04888.pdf.
Full textFlannigan, Suzanne Louise. "Cultural congruence and student connection in the community college: a case study." Thesis, 2005. http://hdl.handle.net/2152/1913.
Full text"A survey of community college faculty, their teaching methodologies, and congruence with student learning needs." WALDEN UNIVERSITY, 2009. http://pqdtopen.proquest.com/#viewpdf?dispub=3355079.
Full textColl, Kenneth M. "A study of factors that contribute to job satisfaction and role congruence for community college counselors." Thesis, 1989. http://hdl.handle.net/1957/38053.
Full textGraduation date: 1990
Caddy-Retalic, Stefan. "Quantifying responses of ecological communities to bioclimatic gradients." Thesis, 2017. http://hdl.handle.net/2440/113384.
Full textThesis (Ph.D.) (Research by Publication) -- University of Adelaide, School of Biological Sciences, 2018
Mataure, Priscilla Nkosazana. "An investigation into home and community based health care programmes in Zimbabwe : an analysis of the congruency of service users' needs and the programme goals." Thesis, 2013. http://hdl.handle.net/10500/13146.
Full textHealth Studies
D.Litt. et Phil. (Health Studies)
Nguyen, Nhat Chuong, and 阮中原. "The effect of customer perception of resource investment congruency in firm-hosted online community on customer\'s behavioral intentions:The case of Duy Tan University." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/p6vhrn.
Full text元智大學
經營管理碩士班(行銷學程)
107
Based on the Service Dominant Logic, the value co-creation, the congruence theory, author built up a framework to study about the effect of resources investment congruency in value co-creation in firm-hosted online community on customer’s favorable behavioral intention. This research tries to explore whether the congruence between the perception of customer on how much resources that they are investing, and how much resources that firm is investing in to the value co-creation process on firm-hosted online community, will influent customer’s favorable behavioral intention. The study will be conducted at Duy Tan University, in the context of the university-hosted online community (Facebook fan page and group). Data was collected from 408 students who is a member of Duy Tan University online community to run the polynomial regression and surface response to test the congruence and see how the indifferent will affect to the behavioral intention.