Journal articles on the topic 'Communication strategies'

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1

Marrie, Barbara, and Joan E. Netten. "Communication Strategies." Canadian Modern Language Review 47, no. 3 (April 1991): 442–62. http://dx.doi.org/10.3138/cmlr.47.3.442.

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Tye-Murray, Nancy, and Shelley Witt. "Communication Strategies Training." Seminars in Hearing 18, no. 02 (May 1997): 153–64. http://dx.doi.org/10.1055/s-0028-1083020.

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Marsh, Stephen. "Competitive Communication Strategies." Logistics Information Management 7, no. 2 (April 1994): 25–31. http://dx.doi.org/10.1108/09576059410057183.

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King, Cynthia L. "Emergent Communication Strategies." International Journal of Strategic Communication 4, no. 1 (December 31, 2009): 19–38. http://dx.doi.org/10.1080/15531180903415814.

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Wilson, Ian E. "Strategies for communication." Journal of the Society of Archivists 16, no. 1 (March 1995): 55–69. http://dx.doi.org/10.1080/00379819509511760.

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6

Aksenov, N., M. Fryziuk, T. Pavlenko, O. Fedorenko, and O. Mykhailenko. "COMMUNICATION STRATEGIES FOR INFORMATION ABOUT RADON RISKS." Hygiene of populated places 2020, no. 70 (December 22, 2020): 100–107. http://dx.doi.org/10.32402/hygiene2020.70.100.

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The article analyzes and determines the most effective directions of communication strategies and specific approaches to the choice of ways to inform the population about radon risks. Communicating with the public about radon risks is an integral part of the national radon action plan, and radon risk communication is a specific requirement of the IAEA's Basic Safety Standards. An effective risk communication strategy provides for a multi-stakeholder information flow involving stakeholders (all stakeholders) - representatives of communities living at risk, regulators, experts, radiation safety inspectors, and should focus on informing different audiences and recommending appropriate protective measures. It is also very important to take into account both the demographic and socio-economic context of the population and the use of quantitative and qualitative approaches to information. National and regional departments, local health authorities and non-profit organizations should work together to share knowledge, experience, resources and ideas that will stimulate radon measurements and protective actions. An effective component of a radon risk communication campaign is to identify target audiences that need to be informed and persuaded to take the necessary protection measures, and raising public awareness of the need to reduce radon levels in homes should be a key communication strategy. In the process of risk communication, an important aspect is the approach to the choice of ways of informing and developing the content of information messages. The effectiveness of communications will increase significantly if you join existing other information campaigns, such as energy efficiency, smoking control, labor protection and the like. Communication should be an ongoing process and should be carried out at all stages of the implementation of the radon action plan.
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Arbi, Armawati. "Governmental Communication Strategies in Socializing Waste Management." International Journal of Social Science and Humanity 6, no. 8 (August 2016): 643–52. http://dx.doi.org/10.7763/ijssh.2016.v6.726.

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8

Kutpanbayeva, Zh, G. Kadyrova, and D. Baigozhina. "Communication Strategies and Technologies in Mass Media." Bulletin of L.N. Gumilyov Eurasian National University. Journalism Series 129, no. 4 (2019): 71–79. http://dx.doi.org/10.32523/2616-7174-2019-129-4-71-79.

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Floreddu, Paola Barbara, and Francesca Cabiddu. "Social media communication strategies." Journal of Services Marketing 30, no. 5 (August 8, 2016): 490–503. http://dx.doi.org/10.1108/jsm-01-2015-0036.

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Purpose While a great amount of literature has focused on the relationship between communication strategies and corporate reputation, there is no systematic research on the different kinds of social media communication strategies. Based on the corporate reputation and social media literature, this paper aims to contribute to this gap in the research in two main ways. First identifying which social media communication strategy is more effective with contrasting levels of reputations; second, analyzing the differences between high- and low-reputation companies with respect to their ability to use corporate communication. Design/methodology/approach This paper uses a longitudinal explorative multiple-case study and theoretical sampling. The research setting is the Italian insurance context. The focus of this analysis on one medium, Facebook, because it is the most exploited in the context of the Italian insurance sector. Findings Six complementary social media communication strategies were identified: egocentric, conversational, selective, openness, secretive and supportive. The results also reveal distinct ways in which high-, medium- and low-reputation companies’ utilize the six complementary strategies of communications. Research limitations/implications The study is based on a single industry and on one single geographical market, and care should thus be taken in generalizing the findings to other contexts. Therefore emerges the opportunity to broaden this research to other similar service sector, such as banking, to assess and generalize the results obtained. In addition, a possible direction of research, especially from a methodological standpoint, should investigate companies from different countries. Such a comparative study would examine in depth whether and to what extent the institutional framework may impact on communication strategies implemented by companies. This study only analyzed one social media (Facebook); hence, we cannot draw firm conclusions about what may constitute a successful social media communication strategy. Practical implications From this study, managers can learn how to combine the six communication strategies to have an effective impact on the corporate reputation. They can also learn how the number of interactions and the time taken to respond to questions from customers improve the corporate reputation and provide communication that is more effective. Originality/value This research extends the previous literature on corporate reputation and corporate communication, showing the relationship between them in a social media context and providing different strategies of managing this combination.
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S. Sipho, Makgopa. "Planning of marketing communication strategies by car dealerships." Problems and Perspectives in Management 14, no. 4 (December 23, 2016): 212–20. http://dx.doi.org/10.21511/ppm.14(4-1).2016.10.

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Effective marketing communication strategies and campaigns are of much importance in many organizations in informing, reminding and persuading current and potential customers to support the organization by buying organizations product offerings. Organizations in planning of marketing communication strategies and campaigns, organizations in theory need to conduct micro-environmental analysis determining organizations’ strengths and weakness. The purpose of this paper was to investigate the planning of marketing communication strategies and campaigns of car dealerships in practice with more emphasis on micro-environmental factors of consideration. In achieving the purpose of this paper, a qualitative research approach using semi-structured in-depth interviews with marketing personnel of different car dealerships in Gauteng Province, South Africa was followed. In this paper a qualitative content analysis was used to analyze primary data using Atlas ti version 7 computer software. The results revealed that there are key micro-environmental factors of consideration during the planning of marketing communication strategies and campaigns. Based on the results of this paper, the author provided recommendations to stakeholders in the motor vehicle industry, specifically, car dealerships and future research directions. Keywords: marketing communications, marketing communication objectives, marketing communication strategy, mediatypes, micro-environment. JEL Classification: M31
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11

Melkote, Srinivas R. "Revealing communication constraints in extension communication strategies." Knowledge in Society 1, no. 2 (March 1988): 42–57. http://dx.doi.org/10.1007/bf02687212.

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Melenko, O. S. "STRATEGIC COMMUNICATIONS AND COMMUNICATION STRATEGIES: THE EVOLUTION OF INTERRELATION." Juridical scientific and electronic journal, no. 2 (2023): 696–701. http://dx.doi.org/10.32782/2524-0374/2023-2/168.

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Pangaribuan, Darman, Stefani Agustina, Anggie Pratiwi, Elfian Manalu, and Yenita br Sembiring. "Communication Strategies Used by Teacher." Linguistic, English Education and Art (LEEA) Journal 3, no. 2 (February 7, 2020): 274–86. http://dx.doi.org/10.31539/leea.v3i2.1016.

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This thesis was aimed to find teacher communication strategies during classroom interaction. This research was conducted in SMP SWASTA Brigjend Katamso 1 Medan. The subject of this research was the English Teacher. We used a qualitative approach, more specifically classroom discourse analysis, in analyzing this study since the source of the data were communication strategies which are used by an English teacher in communicating with her students during an English teaching-learning activity. We took the data by recording 90 minutes of English Lessons. We used Faerch and Kasper as a framework for this data analysis, for the reason of its specification and newness. The result showed that the five strategies used were repetition. From those strategies, code-switching was the strategy that was most frequently used by the teacher during the process of teaching and learning. The teacher`s reasons for applying those communication strategies were to overcome the communication barriers that occur between the teacher and the students to help the students understand and memorize the material more accessible. The result of the interview also showed that the students had a good perception of the implementation of communication strategies used by the teacher in the classroom. Keywords: Achievement strategies, Communication strategies, Reduction strategies, Teacher
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Rabab'ah, Ghaleb Ahmed. "Communication strategies in translation." Babel. Revue internationale de la traduction / International Journal of Translation 54, no. 2 (June 19, 2008): 97–109. http://dx.doi.org/10.1075/babel.54.2.01rab.

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According to Nord’s approach (1991) strategic competence is believed to be crucial in dealing with translation problems. It plays an important role as a regulating mechanism, compensating for deficiencies in the other sub-competencies and contributes towards solving the problems that arise. Nord also argues that there is a need for further research that can provide empirical data derived from the problems encountered by translators. The data can also be relevant to the mechanisms the translators use in solving problems. Based on Nord’s claim, this study has investigated the communication strategies used by a sample of thirty six Saudi majors at the College of Languages and Translation at King Saud University in Riyadh. First, the strategies employed by Saudi students to compensate for any difficulties they encountered during translation process were examined. The subjects involved were asked to translate a one- page text from their native language, Arabic, into English. It was found that approximation was the most frequently used communication strategy. The other strategies used in order of frequency were circumlocution, message abandonment/reduction, and literal translation. These strategies are elaborated along with recommendations to provide more insights into how to develop students’ strategic competence in translation.
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Gerbrandy, Jelle. "Communication strategies in games." Journal of Applied Non-Classical Logics 17, no. 2 (January 2007): 197–211. http://dx.doi.org/10.3166/jancl.17.197-211.

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Tucker, W. Troy, and Scott Ferson. "Strategies for Risk Communication." Annals of the New York Academy of Sciences 1128, no. 1 (April 2008): ix—xii. http://dx.doi.org/10.1196/annals.1399.000.

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CC, Doak, Doak LG, and Friedell GH. "Strategies to Improve Communication." Nurse Practitioner 23, no. 8 (August 1998): 82. http://dx.doi.org/10.1097/00006205-199808000-00018.

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Richards, D. "Biological strategies for communication." IEEE Communications Magazine 23, no. 6 (June 1985): 10–18. http://dx.doi.org/10.1109/mcom.1985.1092585.

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Packer, Jeremy, and Stephen B. Crofts Wiley. "Strategies for Materializing Communication." Communication and Critical/Cultural Studies 9, no. 1 (March 2012): 107–13. http://dx.doi.org/10.1080/14791420.2011.652487.

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Yorkston, Kathryn M., Carolyn R. Baylor, and Michael I. Burns. "Simulating Patient Communication Strategies." ASHA Leader 21, no. 3 (March 2016): 46–51. http://dx.doi.org/10.1044/leader.ftr2.21032016.46.

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Clausen, Lisbeth. "Global News Communication Strategies." Nordicom Review 24, no. 2 (November 1, 2003): 105–15. http://dx.doi.org/10.1515/nor-2017-0309.

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Hüllen, Werner. "Strategies in interlanguage communication." System 15, no. 2 (January 1987): 227. http://dx.doi.org/10.1016/0346-251x(87)90077-7.

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Brown, Kathleen C. "Strategies for Effective Communication." AAOHN Journal 39, no. 6 (June 1991): 292–93. http://dx.doi.org/10.1177/216507999103900606.

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Weaver, Richard L., and Howard W. Cotrell. "Lecturing: Essential communication strategies." New Directions for Teaching and Learning 1987, no. 32 (1987): 57–69. http://dx.doi.org/10.1002/tl.37219873208.

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Donohue, William A., Michael Allen, and Nancy Burrell. "Communication strategies in mediation." Mediation Quarterly 1985, no. 10 (December 1985): 75–89. http://dx.doi.org/10.1002/crq.39019851006.

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Montgomery, Donna J. "Communicating without Harm: Strategies to Enhance Parent-Teacher Communication." TEACHING Exceptional Children 37, no. 5 (May 2005): 50–55. http://dx.doi.org/10.1177/004005990503700507.

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Prothero, Andrea, Ken Peattie, and Pierre McDonagh. "Communicating greener strategies: a study of on-pack communication." Business Strategy and the Environment 6, no. 2 (May 1997): 74–82. http://dx.doi.org/10.1002/(sici)1099-0836(199705)6:2<74::aid-bse93>3.0.co;2-4.

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Ismoilova, Dilorom R. "Crucial Strategies to Solve Communicative Breakdown." World Journal of Education and Humanities 4, no. 1 (January 13, 2022): p19. http://dx.doi.org/10.22158/wjeh.v4n1p19.

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English has increasingly become international language for business and commerce, science and technology, international relations and diplomacy. Due to this fact, the purpose of learning a foreign language is communication. Through communication, people send and receive messages and negotiate meaning. Communication has different forms and takes place in different situations. People communicate to satisfy their needs. Heterogeneous interaction is carried out by a native speaker and a non-native one in the purpose of exchanging of ideas, information between two or more individuals. There is usually, at least one speaker or sender, a message which transmitted, and an individual or individuals for whom this message is intended. Communication breakdowns may happen to anybody communicating in a language other than their dominating language. This problem, surely, can be solved but how? The primary aim of this article is to investigate the heterogeneous communication process in the terms of possible breakdown which happens to all people while communicating, so that they are unable to get their messages across express what they mean and what they understand. The author highlights crucial strategies toward solving these disruptions.
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Bell, Jennifer, and Michelle Condren. "Communication Strategies for Empowering and Protecting Children." Journal of Pediatric Pharmacology and Therapeutics 21, no. 2 (April 1, 2016): 176–84. http://dx.doi.org/10.5863/1551-6776-21.2.176.

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Communication with children and adolescents is an area that requires special attention. It is our job as health care professionals to ensure that the information being relayed is provided at a level that can be understood, to ensure patient safety as well as keep a child or adolescent engaged in their own medical care and decision making. This article discusses the importance of communication with children, adolescents, and their caregivers. It focuses on the overall importance of health literacy in communicating health care information to both caregivers and their children. Included are points to consider when communicating at different developmental stages, as well as strategies to help establish rapport. Lastly, the importance of technology and how it can help facilitate communication with this population is introduced.
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Mehta, Dr Bijal, and Dr Monali Chatterjee. "Role of Communication Strategies in Cause Marketing Initiatives." Indian Journal of Applied Research 4, no. 3 (October 1, 2011): 274–76. http://dx.doi.org/10.15373/2249555x/mar2014/84.

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Ali, Bayad Jamal, Govand Anwar, Bayar Gardi, Baban Jabbar Othman, Hassan Mahmood Aziz, Shahla Ali Ahmed, Pshdar Abdalla Hamza, Nechirwan Burhan Ismael, Sarhang Sorguli, and Bawan Yassin Sabir. "Business Communication Strategies: Analysis of Internal Communication Processes." Journal of Humanities and Education Development 3, no. 3 (2021): 16–38. http://dx.doi.org/10.22161/jhed.3.3.4.

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Tlekshi, Yessimgaliyeva, Kurmanbayeva Lyazzat, Anasova Kalamkas, Eshmetova Gulnar, and Mukhabayev Nurtaza. "Teaching Communication Strategies to Students with Communication Disabilities." Journal of Intellectual Disability - Diagnosis and Treatment 7, no. 1 (May 7, 2019): 21–26. http://dx.doi.org/10.6000/2292-2598.2019.07.01.3.

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Shih, Ya-Chun. "Communication strategies in a multimodal virtual communication context." System 42 (February 2014): 34–47. http://dx.doi.org/10.1016/j.system.2013.10.016.

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Majdańska-Wachowicz, Urszula, Magdalena Steciąg, and Lukáš Zábranský. "Lingua Receptiva: An Overview of Communication Strategies." Forum Lingwistyczne, no. 8 (June 18, 2021): 1–18. http://dx.doi.org/10.31261/fl.2021.08.08.

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The aim of the study is to examine communication strategies employed by the Polish and Czech speakers when communicating with each other in their native languages. In particular, the analysis refers to receptive intercultural communication. The material under investigation covers audio and visual recordings of semi-spontaneous dialogues. The pragmalinguistic research investigates the strategies which help achieve mutual intelligibility when using lingua receptiva. The findings prove how significant pragmatic aspects are when it comes to successful receptive intercultural communication.
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Hill, Loma A., and A. A. Archer. "Developing and implementing communications strategies: A descriptive model." South African Journal of Business Management 19, no. 1 (March 31, 1988): 26–32. http://dx.doi.org/10.4102/sajbm.v19i1.967.

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The world-wide environment, but particularly the South African environment today has created a growing need for businesses to communicate effectively with their stakeholders. The number of stakeholders interacting with companies has burgeoned, their demands have become greater and the need for change is critical. As these pressures increase, the need for companies to communicate effectively will grow. In South Africa the possibility for misunderstanding is compounded by communication barriers such as the socio-political system, diversity of cultures and languages, as well as the many different levels of education. In an environment such as this the need for effective communication is so great that a company can clearly no longer rely on ad hoc, reactive communications to facilitate the achievement of corporate goals. In order to ensure effective communication a company needs to have an overall communications strategy which has its roots in corporate goals and strategies. Developing and implementing communications strategies involves many complex considerations such as the identification and analysis of stakeholders and their power bases, issues management, corporate image and culture, crisis communications planning, media planning and dealing with communication barriers. This article provides a suggested framework for integrating these and other considerations into the development and implementation of communications strategies.
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Downing, John D. H. "International Communications and the Second World: Developments in Communication Strategies." European Journal of Communication 4, no. 1 (March 1989): 99–119. http://dx.doi.org/10.1177/0267323189004001006.

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Sacco, Federica, and Elisa Conz. "Corporate heritage communication strategies of iconic Italian brands: a multiple case study." Corporate Communications: An International Journal 28, no. 7 (January 10, 2023): 19–43. http://dx.doi.org/10.1108/ccij-12-2021-0136.

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PurposeThe paper aims to explore how companies communicate their heritage by drawing on heritage marketing and corporate communications literature and mapping the corporate heritage communication strategies of iconic Italian brands.Design/methodology/approachThe study adopts an inductive multiple case study approach, analysing the communication of corporate heritage by nine iconic Italian brands (Pastificio Lucio Garofalo, Barovier & Toso, Pasta Farina, Ducati, Amaro Montenegro, Fiat, Bonomelli, Olivetti and Illy).FindingsIn communicating corporate heritage, companies adopt different strategies that vary along two main dimensions – the subject of the story and the tone of voice of the content. The strategies are: (1) heritage for authenticity; (2) heritage for market leadership; and (3) heritage for continuity.Practical implicationsFrom a theoretical point of view, the study highlights that heritage marketing strategies vary according to underlying strategic themes and narrative approaches. From a managerial point of view, it offers a preliminary guide for the development of corporate heritage communications, also providing indications for their implementation.Originality/valueThis study is amongst the firsts to investigate the strategic antecedents that can shape corporate heritage communication strategies. It represents an integration of the existing literature, which is limited to the descriptive presentation of heritage marketing principles and tools.
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Ajibade, Patrick, and Stephen M. Mutula. "Promoting SMEs effectiveness through innovative communication strategies and business-IT alignment." Problems and Perspectives in Management 18, no. 3 (September 14, 2020): 233–44. http://dx.doi.org/10.21511/ppm.18(3).2020.20.

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The firm’s effective alignment of Information Communication Technology (ICT) capabilities with the SME’s business process to achieve agile communication strategies will distinguish profitable and failing firms in this global market milieu. The paper examined SMEs’ communication strategies in South Africa and Nigeria by evaluating their ability to align business and IT to promote innovation and competitive edge in their operations. Quantitative data from 230 SMEs in Nigeria and South Africa were presented. The findings indicated that the business manager’s knowledge of IT understanding is limited (= .29), the effectiveness of IT and business liaison and cooperation (= .30), and the dynamic of IT-based decision-making (= .33), and the SME’s knowledge sharing experiences through organization learning (= –.07). These findings showed a lack of communication effectiveness due to the inability to align ICT capabilities with the SME’s communications strategies. Similarly, an inverse correlation between communication and ICT infrastructure (–.26); between communication and skill (–.32); between communication and business and IT governance (–.71); between communication and ICT value that the SMEs derived from their use of information communication technology (–.78) due to lack of business and IT alignment. The paper recommends that SMEs must not rely on the acquisition of ICT infrastructure but must ensure its integration with their business processes. AcknowledgmentThe financial assistance of the National Institute for the Humanities and Social Sciences- Council for the Development of Social Science Research in Africa (NIHSS-CODESRIA) towards this research is hereby acknowledged. Opinions expressed and conclusions are those of the author and are not necessarily to be attributed to the NIHSS- CODESRIA.
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Benali Taouis, Hanane. "Communication Strategies: Deflection or Departure?" DIGILEC: Revista Internacional de Lenguas y Culturas 2 (December 7, 2018): 87. http://dx.doi.org/10.17979/digilec.2015.2.0.1905.

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Este estudio empírico investiga la posibilidad de mejorar la confianza en sí mismo y la competencia comunicativa de los estudiantes de inglés como lengua extranjera a través de la enseñanza de las estrategias de comunicación. Se llevó a cabo con 24 estudiantes de la Universidad de Salamanca en un curso de siete semanas de clase en el que se realizó trabajo continuo sobre varios aspectos del discurso oral. Todos asistieron a las clases diseñadas para llevar a cabo la investigación, las cuales constaron de dos fases: Preparación para la investigación (fomento de la confianza y la fluidez o precisión), y Enseñanza de estrategias de comunicación (estrategias basadas en la interlengua, de cooperación, de ganar tiempo, de mantenimiento y estructurales). Para investigar la influencia de la formación en la competencia comunicativa de los alumnos y la confianza en sí mismos se comparó el rendimiento en una conversación posterior al entrenamiento con el de antes de dicho entrenamiento a través de múltiples procedimientos de recolección de datos orales. Los resultados confirman que la enseñanza de estrategias de comunicación mejora la habilidad comunicativa de los alumnos y la confianza en sí mismos al comunicarse en inglés, así como su precisión y la fluidez. El estudio también revela que el grupo más competente se benefició más de la formación que el menos competente.
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Kayode-Adedeji, Tolulope. "Communication strategies for agricultural development." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 10 (January 15, 2018): 434–41. http://dx.doi.org/10.18844/prosoc.v4i10.3114.

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In the age of economy meltdown with suggestion of agriculture for economic recovery, this paper examines the significance of agriculture for development and economic growth in the world. While examining these suggestions as previously stated by scholars, the paper further investigates the problems and challenges of the different sectors that enhance development. However, more emphasis is focused on the development of the agricultural sector, which seems to be lagging behind. Researchers suggest diverse ways in which communication strategies can be employed for developing the agricultural sector in Nigeria. While emphasising the need for young people to change their stereotype view of agriculture, mostly obtained from ICT exposure, the study recommends that the government make policies on land that is favourable to agriculture or for cultivation of crops in the country. Keywords: Development, agriculture, identity, technology, ICT, and identity.
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Claudia Neamtu, Adina. "Efficient Communication in Business Strategies." Science Journal of Business and Management 3, no. 1 (2015): 24. http://dx.doi.org/10.11648/j.sjbm.20150301.14.

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Hynes, Geraldine E. "Strategies for Teaching Managerial Communication." Business Communication Quarterly 65, no. 3 (September 2002): 86–92. http://dx.doi.org/10.1177/108056990206500311.

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García Rosales, Daniel Francisco. "Digital communication. Integrated marketing strategies." Questiones Publicitarias 3, no. 26 (July 8, 2020): 57. http://dx.doi.org/10.5565/rev/qp.354.

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Klevans, Deborah. "Counseling Strategies for Communication Disorders." Seminars in Speech and Language 9, no. 03 (August 1988): 185–208. http://dx.doi.org/10.1055/s-0028-1082466.

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King, Abigail Selzer, Kristen R. Moore, Ashley Hardage Edlin, and Sophie Frankel. "Drawing strategies for communication planning." Communication Design Quarterly 5, no. 1 (May 4, 2017): 71–79. http://dx.doi.org/10.1145/3090152.3090158.

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Strasser, Patricia B. "Electronic Mail Communication—Management Strategies." AAOHN Journal 51, no. 12 (December 2003): 504. http://dx.doi.org/10.1177/216507990305101204.

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Servaes, Jan, and Patchanee Malikhao. "Advocacy strategies for health communication." Public Relations Review 36, no. 1 (March 2010): 42–49. http://dx.doi.org/10.1016/j.pubrev.2009.08.017.

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Ilozor, D. B., and B. D. Ilozor. "Australian telecommuting: management communication strategies." Logistics Information Management 15, no. 2 (May 2002): 80–87. http://dx.doi.org/10.1108/09576050210413962.

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SCHOLFIELD, P. "Communication Strategies--the Researcher Outmanoeuvred?" Applied Linguistics 8, no. 3 (March 1, 1987): 219–32. http://dx.doi.org/10.1093/applin/8.3.219.

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Brett, Angela Gallagher. "Teaching communication strategies to beginners." Language Learning Journal 24, no. 1 (December 2001): 53–61. http://dx.doi.org/10.1080/09571730185200251.

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