Relevant bibliographies by topics / Communication strategies

Academic literature on the topic 'Communication strategies'

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Published: 4 June 2021
Last updated: 8 June 2024

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Journal articles on the topic "Communication strategies"

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Marrie, Barbara, and Joan E. Netten. "Communication Strategies." Canadian Modern Language Review 47, no. 3 (April 1991): 442–62. http://dx.doi.org/10.3138/cmlr.47.3.442.

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Tye-Murray, Nancy, and Shelley Witt. "Communication Strategies Training." Seminars in Hearing 18, no. 02 (May 1997): 153–64. http://dx.doi.org/10.1055/s-0028-1083020.

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Marsh, Stephen. "Competitive Communication Strategies." Logistics Information Management 7, no. 2 (April 1994): 25–31. http://dx.doi.org/10.1108/09576059410057183.

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King, Cynthia L. "Emergent Communication Strategies." International Journal of Strategic Communication 4, no. 1 (December 31, 2009): 19–38. http://dx.doi.org/10.1080/15531180903415814.

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Wilson, Ian E. "Strategies for communication." Journal of the Society of Archivists 16, no. 1 (March 1995): 55–69. http://dx.doi.org/10.1080/00379819509511760.

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Aksenov, N., M. Fryziuk, T. Pavlenko, O. Fedorenko, and O. Mykhailenko. "COMMUNICATION STRATEGIES FOR INFORMATION ABOUT RADON RISKS." Hygiene of populated places 2020, no. 70 (December 22, 2020): 100–107. http://dx.doi.org/10.32402/hygiene2020.70.100.

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The article analyzes and determines the most effective directions of communication strategies and specific approaches to the choice of ways to inform the population about radon risks. Communicating with the public about radon risks is an integral part of the national radon action plan, and radon risk communication is a specific requirement of the IAEA's Basic Safety Standards. An effective risk communication strategy provides for a multi-stakeholder information flow involving stakeholders (all stakeholders) - representatives of communities living at risk, regulators, experts, radiation safety inspectors, and should focus on informing different audiences and recommending appropriate protective measures. It is also very important to take into account both the demographic and socio-economic context of the population and the use of quantitative and qualitative approaches to information. National and regional departments, local health authorities and non-profit organizations should work together to share knowledge, experience, resources and ideas that will stimulate radon measurements and protective actions. An effective component of a radon risk communication campaign is to identify target audiences that need to be informed and persuaded to take the necessary protection measures, and raising public awareness of the need to reduce radon levels in homes should be a key communication strategy. In the process of risk communication, an important aspect is the approach to the choice of ways of informing and developing the content of information messages. The effectiveness of communications will increase significantly if you join existing other information campaigns, such as energy efficiency, smoking control, labor protection and the like. Communication should be an ongoing process and should be carried out at all stages of the implementation of the radon action plan.
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Arbi, Armawati. "Governmental Communication Strategies in Socializing Waste Management." International Journal of Social Science and Humanity 6, no. 8 (August 2016): 643–52. http://dx.doi.org/10.7763/ijssh.2016.v6.726.

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Kutpanbayeva, Zh, G. Kadyrova, and D. Baigozhina. "Communication Strategies and Technologies in Mass Media." Bulletin of L.N. Gumilyov Eurasian National University. Journalism Series 129, no. 4 (2019): 71–79. http://dx.doi.org/10.32523/2616-7174-2019-129-4-71-79.

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Floreddu, Paola Barbara, and Francesca Cabiddu. "Social media communication strategies." Journal of Services Marketing 30, no. 5 (August 8, 2016): 490–503. http://dx.doi.org/10.1108/jsm-01-2015-0036.

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Purpose While a great amount of literature has focused on the relationship between communication strategies and corporate reputation, there is no systematic research on the different kinds of social media communication strategies. Based on the corporate reputation and social media literature, this paper aims to contribute to this gap in the research in two main ways. First identifying which social media communication strategy is more effective with contrasting levels of reputations; second, analyzing the differences between high- and low-reputation companies with respect to their ability to use corporate communication. Design/methodology/approach This paper uses a longitudinal explorative multiple-case study and theoretical sampling. The research setting is the Italian insurance context. The focus of this analysis on one medium, Facebook, because it is the most exploited in the context of the Italian insurance sector. Findings Six complementary social media communication strategies were identified: egocentric, conversational, selective, openness, secretive and supportive. The results also reveal distinct ways in which high-, medium- and low-reputation companies’ utilize the six complementary strategies of communications. Research limitations/implications The study is based on a single industry and on one single geographical market, and care should thus be taken in generalizing the findings to other contexts. Therefore emerges the opportunity to broaden this research to other similar service sector, such as banking, to assess and generalize the results obtained. In addition, a possible direction of research, especially from a methodological standpoint, should investigate companies from different countries. Such a comparative study would examine in depth whether and to what extent the institutional framework may impact on communication strategies implemented by companies. This study only analyzed one social media (Facebook); hence, we cannot draw firm conclusions about what may constitute a successful social media communication strategy. Practical implications From this study, managers can learn how to combine the six communication strategies to have an effective impact on the corporate reputation. They can also learn how the number of interactions and the time taken to respond to questions from customers improve the corporate reputation and provide communication that is more effective. Originality/value This research extends the previous literature on corporate reputation and corporate communication, showing the relationship between them in a social media context and providing different strategies of managing this combination.
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S. Sipho, Makgopa. "Planning of marketing communication strategies by car dealerships." Problems and Perspectives in Management 14, no. 4 (December 23, 2016): 212–20. http://dx.doi.org/10.21511/ppm.14(4-1).2016.10.

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Effective marketing communication strategies and campaigns are of much importance in many organizations in informing, reminding and persuading current and potential customers to support the organization by buying organizations product offerings. Organizations in planning of marketing communication strategies and campaigns, organizations in theory need to conduct micro-environmental analysis determining organizations’ strengths and weakness. The purpose of this paper was to investigate the planning of marketing communication strategies and campaigns of car dealerships in practice with more emphasis on micro-environmental factors of consideration. In achieving the purpose of this paper, a qualitative research approach using semi-structured in-depth interviews with marketing personnel of different car dealerships in Gauteng Province, South Africa was followed. In this paper a qualitative content analysis was used to analyze primary data using Atlas ti version 7 computer software. The results revealed that there are key micro-environmental factors of consideration during the planning of marketing communication strategies and campaigns. Based on the results of this paper, the author provided recommendations to stakeholders in the motor vehicle industry, specifically, car dealerships and future research directions. Keywords: marketing communications, marketing communication objectives, marketing communication strategy, mediatypes, micro-environment. JEL Classification: M31
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Dissertations / Theses on the topic "Communication strategies"

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Курочкіна, Вікторія Семенівна, Виктория Семеновна Курочкина, and Viktoriia Semenivna Kurochkina. "Communication strategies." Thesis, Sumy State University, 2016. http://essuir.sumdu.edu.ua/handle/123456789/45968.

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In the course of learning a foreign language, learners frequently encounter communication problems caused by a lack of linguistic resources. Learners use communication strategies (CSs) to overcome these problems. CSs help students to fill gaps when their language skills are limited. CSs also allow students to overcome challenges they face while communicating and help them negotiate meaning with their partners. S.P. Corder defines a CS as - "a systematic technique employed by a speaker to express his (or her) meaning when faced with some difficulty."
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Murphy, Melvin Murphy. "Internal Strategies for Assessing Organizational Communication Channel Effectiveness." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3406.

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Evolving communication technology, the increased volume of information needed by businesses, and the intensified competitive environment have made internal company communication more critical to business success. The purpose of this multiple case study was to explore strategies used by managers and leaders of 3 law firms in the Commonwealth of Virginia for assessing the effectiveness of their organization's internal communication channels. The participating firms were recognized by their peers as being exceptionally well-managed. Data from interviews and company documents were analyzed through the conceptual lens of the channel expansion theory and the use of software coding to identify patterns and themes. Three important themes emerged: informal assessment strategies, indirect assessment strategies, and efficient versus timely assessments. The first theme suggested the effectiveness of an informal assessment strategy, depending on the size and complexity of the organization. The second theme reflected the effectiveness of an indirect assessment for organizations that lack the resources to support a more direct and specific assessment process. The third theme reflected the participants' perceptions of informal and indirect assessments may be more efficient, the feedback from the assessments are often less timely. Managers may consider these themes in formulating communication policies. The findings of this case study may have implications for positive social and economic change. Small professional service firms, such as legal firms, provide important services to individuals, families, and businesses in their community.
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Shannon, Dr Cad W. "Effective Management Communication Strategies." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5779.

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Managing employee engagement is critical to the success of an organization, but 85% of managers struggle with engaging employees. The purpose of this single-case study was to explore effective communication strategies within an organization and determine how managers used these strategies to increase employee engagement, productivity, and organizational effectiveness. Data were collected from organizational documents, observations, and semistructured interviews with 6 managers of a corporation located in the midwestern United States. All participants were working full-time for at least 3 years, had a managerial title, and were responsible for departmental communication. Moustakas's modified van Kaam method was used for data analysis. Communication theory provided the conceptual framework for the study. Three themes that emerged from the participants' interviews, observations, and data analysis were coaching employees, motivation, and consistency in communication. The findings of this study may impact positive social change by improving the organizational competitive environment through engagement in the community and society. The implications for positive social change include the potential for managers with direct reports to improve their understanding of the causes of engagement and disengagement, internal communication strategies that cause disengagement, and the benefits of implementing engagement strategies. The results of this study may provide managers with knowledge about employee engagement strategies used to improve productivity and organizational effectiveness within the industry. Community relationships could also improve as a result of effective communication.
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Osório, Mafalda Peres Frangolho Crespo. "Product communication strategies: emotional versus rational communication strategies and attitude change on children consumers." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10332.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Child obesity is generally accepted to be one of the most negative trends in the world that we live in. Since marketing for food products has been recognized to be pushing this trend forward, it is hereby presented some alternatives that prove that marketing may be a solution instead of a problem. For this purpose, an analysis on the intrinsic qualities and consumer perceptions of Compal and Um Bongo juices was produced. An experiment was made with 58 children from 4 to 10 years old, in order to evaluate the possibility of attitude change, based on Petty and Cacioppo’s Elaboration Likelihood Model of Persuasion (ELM). In these tests the subjects were initially submitted to a blind profile of the juices, delivering only the emotional attributes currently being communicated by Compal. Then, children’s perceptions regarding the product were analyzed through their drawings. Thereafter, they were exposed to an intervention phase which consisted of rationally communicating the nutritious benefits of the product and other nutrition-related concepts, and we finally evaluated their perceptions post-test using drawing techniques. There is evidence that children in this age range will change their perceptions regarding the product when a rational communication is applied.
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Howard, Laura. "Technical Communication Strategies in Marketing." Miami University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=miami1304622588.

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Naidoo, Gedala Mulliah. "Communication strategies for community development." Thesis, University of Zululand, 2008. http://hdl.handle.net/10530/332.

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Submitted in accordance with the requirements for the Degree of MA in Communication Science, University of Zululand, 2008.
The concept of sustainability has been adapted in business context to achieve balance, integrity, economic, social and environmental performance (Naidoo 2002:129); however Corporate Social Investment (CSI) is a relatively new concept to some companies. This study measures the growing debate over the responsibilities of business and the examination of communication strategies and CSI programmes being implemented by the banking sector in the Chatsworth District The first part of the study reviews literature pertaining to the communication process, electronic communication, mass communication, organisational communication, public communication, communication strategies in corporate social investment and community development. Subsequent chapters deal with the construction of a survey instrument employed to measure and evaluate the extent of CSI programmes by the banking sector and the findings of the survey. Penultimate chapters blend the insights gained from this literature review to interpret the results, obtained through the quantitative research methodology, to describe a set of conclusions and recommendations in the context of community upliftment through CSI initiatives.
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Taylor, Christine. "Project Manager Strategies for Strengthening Communications Within Project Teams." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6135.

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Communication inefficiencies are among the reasons for poor or substandard performances in project teams. The purpose of this multiple case study was to explore the strategies used by project managers in the health care industry to strengthen communication within project teams. The conceptual framework for the study was McQuail's mass communication theory and Craig's communication theory. Participants of the study were 4 project managers from 2 leading medical supply companies located in the mid-Atlantic region of the United States. Data were collected using semistructured interviews and a review of company documents. The summarized interview responses were validated by participants through the use of member checking. The 3 key themes that emerged from thematic data analysis highlighted strategies that project managers used to strengthen communications with project teams: communication planning, management, and ethics. Project managers can use the study's findings to increase team members' motivation, improve project results, and bolster organizational profitability, which may positively contribute to the growth, development, and betterment of the communities served by their companies.
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Zhang, Fan. "Diversity strategies for MIMO communication systems." Thesis, University of Oxford, 2010. http://ora.ox.ac.uk/objects/uuid:530327bb-e4d9-4ce2-8140-312e7d175c05.

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This thesis proposes a joint spatial diversity scheme in MIMO systems in order to improve the transmission reliability of the wireless links, thereby to extend the transmission range and increase the information throughput. Cyclic delay diversity (CDD) and antenna selection are employed here for their low complexity, high flexibility, no spectrum efficiency reduction and high compatibility with many existing standards. A bit error performance bound for CDD system with orthogonal frequency division multiplexing and convolutional coding in multipath Rayleigh fading channel is generated, which renders a fundamental understanding of the mechanism of CDD and can be used instructively for CDD system design. A transmit cyclic delay diversity and receive antenna selection (TCDD/RAS) system is proposed here to achieve a performance gain with lower additional complexity and no data rate reduction compared with a transmit orthogonal space-time block coding (OSTBC) system, which is combined with the optimum receive antenna selection scheme. A hybrid system with both OSTBC and CDD in the transmitter and antenna selection in the receiver is also derived to avoid the high complexity requirement and data rate degradation of the OSTBC system as well as the performance loss of the CDD system. A receive antenna selection criterion for the TCDD/RAS system based on the previous performance analysis results is defined, however it demands high computational complexity. Therefore a much simpler and faster selection rule, named maximum minimum post-processing SNR criterion, is generated for the TCDD/RAS system in flat fading channels and another maximum group minimum post-processing SNR selection principle is developed in frequency selective channels. Both of these two selection rules achieve higher diversity gains with lower additional complexity compared with the traditional norm and capacity selection rules. Two relay systems embedded with the TCDD/RAS scheme are also constructed: the MIMO relay system and the cooperative relay system. The joint diversity scheme in the MIMO relay system obtains a higher diversity gain than in the cooperative relay system. Moreover, these two relay systems could be combined to a system with multiple cooperative relay nodes on which multiple antennas are deployed depending on the practical requirement in the future wireless communication systems.
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Kwok, Pak Wing Parkson. "Communication strategies for email at work." HKBU Institutional Repository, 2001. http://repository.hkbu.edu.hk/etd_ra/389.

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Prebianca, Gicele Vergine Vieira. "Communication strategies and L2 speech production." Florianópolis, SC, 2004. http://repositorio.ufsc.br/xmlui/handle/123456789/87408.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão. Programa de Pós-Graduação em Letras/Inglês e Literatura Correspondente
Made available in DSpace on 2012-10-21T19:34:24Z (GMT). No. of bitstreams: 1 207996.pdf: 1550219 bytes, checksum: 393660d89fe1a25e2fedc311156c33f6 (MD5)
This study investigated the relationship between Communication Strategies (CS) use and L2 oral development. In order to reach this goal, three speech samples of each one of 30 L2 learners of English were collected. Participants were divided into three groups of 10 learners each, according to their level of proficiency # pre-intermediate, intermediate and advanced. Participants' oral fluency was assessed by means of speech rate (Lenon, 1990). L2 speech production was elicited by means of three narrative tasks in three different sessions. Data analysis revealed a common group of CS across sessions and across proficiency levels. Besides, it indicated that the relationship between CS use and L2 oral fluency, as measured by the speech rate, is not statistically significant. The analyses further showed a significant statistical correlation among speech rate measures in sessions 1, 2 and 3 in the pre-intermediate and intermediate groups, thus indicating a homogeneous oral behavior among these participants across sessions. To explain the few instances of significant statistical correlations between speech rate and types of CS, it is suggested that due to the multitude of factors affecting L2 fluency, other aspects of speech production need to be analysed, such as grammatical accuracy and complexity. In addition, the nature of tasks and their cognitive demands might have contributed to learners' apparently limited oral improvement.
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Books on the topic "Communication strategies"

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Communication Strategies. Singapore: Heinle, 2009.

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A, Malandro Loretta, ed. Courtroom communication strategies. New York, N.Y: Kluwer Law Book Publishers, 1985.

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Hirsch, Herbert L. Essential Communication Strategies. New York: John Wiley & Sons, Ltd., 2004.

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M, Lahiff James, and Penrose John M, eds. Business communication: Strategies and skills. 3rd ed. Chicago: Dryden Press, 1988.

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Huseman, Richard C. Business communication: Strategies and skills. 4th ed. Chicago: Dryden Press, 1991.

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García-Orosa, Berta, ed. Digital Political Communication Strategies. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-81568-4.

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Steve, Whitmore, ed. Strategies for engineering communication. New York: Wiley, 2002.

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David, Mair, ed. Strategies for technical communication. Boston: Little, Brown, 1985.

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Strategies for academic communication. Boston, Mass: Heinle & Heinle, 1995.

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E, Osborne J., ed. CPA firm communication strategies. San Diego: Harcourt Brace Professional Pub., 1995.

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Book chapters on the topic "Communication strategies"

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Johannessen, Jon-Arild. "Communication Strategies." In Leadership and Communication, 61–71. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-40848-9_10.

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Sunderland, Alexandra. "Communication Strategies." In Remote Engineering Management, 121–45. Berkeley, CA: Apress, 2022. http://dx.doi.org/10.1007/978-1-4842-8584-8_6.

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Halder, Santoshi, and Sanju Saha. "Communication and Communication Strategies." In The Routledge Handbook of Education Technology, 56–73. London: Routledge India, 2023. http://dx.doi.org/10.4324/9781003293545-6.

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Brewer, Russell, Melissa de Vel-Palumbo, Alice Hutchings, Thomas Holt, Andrew Goldsmith, and David Maimon. "Universal Communication Strategies." In Cybercrime Prevention, 35–48. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31069-1_3.

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Johannessen, Jon-Arild. "Alternative Communication Strategies." In Leadership and Communication, 83–90. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-40848-9_12.

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Moore, Jacqueline, and Steven Sonsino. "Debate: Communication Strategies." In Leadership Unplugged, 73–99. London: Palgrave Macmillan UK, 2003. http://dx.doi.org/10.1057/9780230596436_4.

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Juska, Jerome M. "B2B Communication Strategies." In Integrated Marketing Communication, 271–84. 2nd ed. New York: Routledge, 2021. http://dx.doi.org/10.4324/9780367443382-12.

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Addimando, Federico. "Effective Communication Strategies." In SpringerBriefs in Psychology, 53–72. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-53606-9_4.

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Powell, Larry, and Joseph Cowart. "Campaign Strategies." In Political Campaign Communication, 79–101. Third edition. | New York : Routledge, 2018. | “First edition published 2003 by Pearson Education, Inc.”—T.p. verso. | “Second edition published 2013 by Pearson Education, Inc.”—T.p. verso.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265049-5.

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Johannessen, Jon-Arild. "Personal Strategies." In Leadership and Communication, 123–28. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-40848-9_18.

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Conference papers on the topic "Communication strategies"

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Johnson, Shane. "Communication Strategies." In Automated Traffic Signal Performance Measure Workshop. Purdue University, 2016. http://dx.doi.org/10.5703/1288284316042.

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Bykov, Ilria A., and Irina A. Gladchenko. "Communicative Aggression as a Communication Strategy in Digital Society." In 2019 Communication Strategies in Digital Society Workshop (ComSDS). IEEE, 2019. http://dx.doi.org/10.1109/comsds.2019.8709649.

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Call, Kylie. "Strategies for International Communication." In SIGDOC '21: The 39th ACM International Conference on Design of Communication. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3472714.3475822.

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Kazarinova, Nadezhda V., Vladimir A. Glukhikh, and Evgeny A. Pashkovsky. "Communicative Cognitive and Behavioral Attitudes of Technical University Students in the Study of Communication Disciplines." In 2022 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2022. http://dx.doi.org/10.1109/comsds55328.2022.9768976.

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Rajaa, Rahil, Layla Alarifi, Walter Bond, and Marius Silaghi. "Human-Robot Plan Communication Strategies." In 32th Florida Conference on Recent Advances in Robotics. Tampa, FL: University of South Florida, 2019. http://dx.doi.org/10.5038/gwzw8468.

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Pozdyaeva, Svetlana, and Galiya Khismatullina. "Communication strategies in modern society." In Actual problems of communication: theory and practice. Baskir State University, 2021. http://dx.doi.org/10.33184/apktip-2021-12-25.18.

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Fedorova, Marina V., and Mira B. Rotanova. "Communication Strategies of Professional Communication of Religious Organizations in Modern Digital Society." In 2019 Communication Strategies in Digital Society Workshop (ComSDS). IEEE, 2019. http://dx.doi.org/10.1109/comsds.2019.8709646.

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Miletskiy, Vladimir P., Dmitry N. Cherezov, and Elena V. Strogetskaya. "Transformations of Professional Political Communications in the Digital Society (by the Example of the Fake News Communication Strategy)." In 2019 Communication Strategies in Digital Society Workshop (ComSDS). IEEE, 2019. http://dx.doi.org/10.1109/comsds.2019.8709404.

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Ezhova, E., and E. Zamozhnykh. "Communication strategies in public service advertising." In 2018 IEEE Communication Strategies in Digital Society Workshop (ComSDS). IEEE, 2018. http://dx.doi.org/10.1109/comsds.2018.8354955.

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Bashir, O. "Warehousing communication network monitoring data." In IEE Colloquium on IT Strategies for Information Overload. IEE, 1997. http://dx.doi.org/10.1049/ic:19971155.

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Reports on the topic "Communication strategies"

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Leung, Vitus Joseph, Jens Wolfgang Mache, and David P. Bunde. Communication patterns and allocation strategies. Office of Scientific and Technical Information (OSTI), January 2004. http://dx.doi.org/10.2172/918398.

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Zalewski, Tami. Strategies for Civilian-Military Communication. Fort Belvoir, VA: Defense Technical Information Center, April 2013. http://dx.doi.org/10.21236/ada592922.

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McEliece, Robert J. Spectrum Allocation Strategies for Communication Networks. Fort Belvoir, VA: Defense Technical Information Center, October 1994. http://dx.doi.org/10.21236/ada294936.

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Bunsick, Christine. Verbal Strategies in Small Group Communication. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.2376.

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Wornell, Gregory W. Efficient Symbol-Spreading Strategies for Wireless Communication. Fort Belvoir, VA: Defense Technical Information Center, October 1994. http://dx.doi.org/10.21236/ada459393.

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Kuligowski, Erica D. General Guidance on Emergency Communication Strategies for Buildings. National Institute of Standards and Technology, February 2013. http://dx.doi.org/10.6028/nist.tn.1779.

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Demessie, M., and S. Ayele. Geo-information: flow and communication improvement strategies in EIGS. Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 1994. http://dx.doi.org/10.4095/193943.

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Pérez Dasilva, JA. Companies on Facebook and Twitter. Current situation and communication strategies. Revista Latina de Comunicación Social, October 2013. http://dx.doi.org/10.4185/rlcs-2013-996en.

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Kuligowski, Erica D., and Hidemi Omori. General Guidance on Emergency Communication Strategies for Buildings, 2nd Edition. National Institute of Standards and Technology, February 2014. http://dx.doi.org/10.6028/nist.tn.1827.

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10

Benítez-Aurioles, Beatriz. Estrategias de comunicación: Airbnb versus hoteles / Communication strategies: Airbnb versus hotels. Revista Internacional de Relaciones Públicas, December 2018. http://dx.doi.org/10.5783/rirp-16-2018-04-47-66.

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