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Journal articles on the topic 'Communication Medium'

Author: Grafiati

Published: 4 June 2021

Last updated: 2 February 2022

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1

Amit, Elinor, Cheryl Wakslak, and Yaacov Trope. "The Use of Visual and Verbal Means of Communication Across Psychological Distance." Personality and Social Psychology Bulletin 39, no. 1 (October 4, 2012): 43–56. http://dx.doi.org/10.1177/0146167212460282.

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The current study investigated the effect of distance on medium preferences in interpersonal communication. Five experiments showed that people’s preference for using pictures (vs. words) is increasingly higher when communicating with temporally, socially, or geographically proximal (vs. distal) others. In contrast, preference for words is increasingly higher when communicating with those who were distal. A sixth experiment showed that communication’s medium influences distance preferences, such that people’s preference for communicating a message to a distant (vs. proximal) target is greater for verbal compared with pictorial communications. A seventh experiment showed that recipients are more likely to heed a sender’s suggestions when the medium and distance are congruent. These findings reflect the suitability of pictures for communication with proximal others and words with distal others. Implications of these findings for construal-level theory, perspective taking, embodied cognition, the development of language, and social skills with children are discussed.

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Wymann, Christian. "Tattoo: a multifaceted medium of communication." MedieKultur: Journal of media and communication research 26, no. 49 (November 26, 2010): 14. http://dx.doi.org/10.7146/mediekultur.v26i49.2529.

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This article suggests the systems theoretical distinction of form/medium as a useful tool for distinguishing social phenomena that might look as if they stem from the same process. This is shown to be the case for the tattoo and tattooing. The tattoo is conceived as a medium of communication through which different forms of communication emerge. Tattooing is one of these forms of communication that shapes the medium in a particular way. The current article sheds a special light on its intricate, communicational constellation, for which the concept of parallax is suggested. Law, medicine and cosmetics as other forms of communication use the medium of tattoo in their own way as well. The form/medium distinction allows us to grasp these different forms of communication, while it shows that they share the tattoo as medium. The article’s ultimate goal is to illustrate that the tattoo figures as a multifaceted medium of communication.

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Paterno, David. "An alternative view of a social medium: Communication as coordinating and medium-making activity." Media International Australia 158, no. 1 (February 2016): 124–34. http://dx.doi.org/10.1177/1329878x15627337.

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Over the past decade, ‘social media’ have been transformed from outposts of the cyber world to hallmarks of the digital era. Today, high-tech platforms such as Facebook and Twitter are generally accepted as devices which extend and facilitate communication between people both near and far. In this article, I present an excerpt from a recent visual ethnography into one community’s use of a decidedly low-tech communication system. The current study suggests that a medium, in this case one based upon modest technological bases, is inextricably tied to socially patterned relationships of meaning and action. Moreover, the study indicates that these relationships are structured by communication. A medium, then, is a technology translated through its placement within a communication system. One implication for this observation is that neither a medium – nor the technology upon which it is based – is a preformed physical conduit awaiting information or messages for transmission. The article suggests that all media are social and that much is learned about the basic nature of communication by investigating the communicational translation of a technology into a medium.

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Adams, Susan J., Sylvia G. Roch, and Roya Ayman. "Communication Medium and Member Familiarity." Small Group Research 36, no. 3 (June 2005): 321–53. http://dx.doi.org/10.1177/1046496405275232.

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Vemou, Konstantina, and Maria Karyda. "Requirements for private communications over public spheres." Information & Computer Security 28, no. 1 (November 11, 2019): 68–96. http://dx.doi.org/10.1108/ics-01-2019-0002.

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Purpose In the Web 2.0 era, users massively communicate through social networking services (SNS), often under false expectations that their communications and personal data are private. This paper aims to analyze privacy requirements of personal communications over a public medium. Design/methodology/approach This paper systematically analyzes SNS services as communication models and considers privacy as an attribute of users’ communication. A privacy threat analysis for each communication model is performed, based on misuse scenarios, to elicit privacy requirements per communication type. Findings This paper identifies all communication attributes and privacy threats and provides a comprehensive list of privacy requirements concerning all stakeholders: platform providers, users and third parties. Originality/value Elicitation of privacy requirements focuses on the protection of both the communication’s message and metadata and takes into account the public–private character of the medium (SNS platform). The paper proposes a model of SNS functionality as communication patterns, along with a method to analyze privacy threats. Moreover, a comprehensive set of privacy requirements for SNS designers, third parties and users involved in SNS is identified, including voluntary sharing of personal data, the role of the SNS platforms and the various types of communications instantiating in SNS.

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Zainal, Nur Aishah, Mohd Azul Mohamad Salleh, and Wan Amizah Wan Mahmud. "NEW MEDIA: CULTIVATING PATRIOTISM VALUE THROUGH THIS MEDIUM AMONG YOUTH." International Journal of Law, Government and Communication 5, no. 19 (June 15, 2020): 167–74. http://dx.doi.org/10.35631/ijlgc.5190013.

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New media is closely linked to the field of communication. This medium plays a very important role in society in general. The main function of this medium is to disseminate various information, in particular, to raise awareness of the patriotism value. This issue needs to be emphasized in detail and should be nurtured among Malaysians. Such research is being carried out to see the role of the new media can spread the patriotism value through national information by focusing on youth. New media technology has become a form of communication for the youth to raise awareness of the patriotism spirit. Recent studies have shown that the level of youth awareness through patriotism, is less favorable and needs to be enhanced. The existence of this phenomenon is influenced by many factors. The issue of patriotism is an important aspect and should be given serious attention as it is capable of being part of a national entity. Therefore, based on Cultivation Theory by George Gerbner and Larry Gross (1976), this conceptual paper discusses in more detail how the patriotism values that disseminated with new media medium through national information can create awareness of patriotism among youth in Malaysia.

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Herman, Herman. "Marketing Communication Model in Social Network Facebook." Information Management and Business Review 7, no. 4 (August 30, 2015): 42–45. http://dx.doi.org/10.22610/imbr.v7i4.1161.

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The limited funds made small and medium enterprise attempt to do marketing communication activities by finding ways of marketing communication that does not require substantial funds.The emergence of social networking media, such as Facebook is an opportunity for small and medium enterprises (SMEs) as a cheap marketing communication media, but not many SMEs are successfully doing marketing communications with social networking media, such failure due to a lack of knowledge in utilizing the social networking media. Indonesia have many small and medium enterprises, and most of them found difficulties in marketing communication, this study was held with purpose to examine the marketing communication activity in social networking media facebook. The study used a qualitative approach, that used interview ,observation and documentation, to assess the activity of SMEs marketing communications in facebook page, the setting of the research was the SMEs who success performed marketing communication in social networking media facebook. The results of this study resulted in a model of marketing communication through social networking media facebook page, which is useful as a guide for SMEs who will do the marketing communications.

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8

Doba, Gaku. "Love as a Medium of Communication." Japanese Sociological Review 44, no. 3 (1993): 314–29. http://dx.doi.org/10.4057/jsr.44.314.

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Medeiros, Macello. "Locative Communication: Place as a medium?" Explorations in Media Ecology 12, no. 1 (September 1, 2013): 59–70. http://dx.doi.org/10.1386/eme.12.1-2.59_1.

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10

Elleström, Lars. "A medium-centered model of communication." Semiotica 2018, no. 224 (September 25, 2018): 269–93. http://dx.doi.org/10.1515/sem-2016-0024.

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Abstract The aim of this article is to form a new communication model, which is centered on the intermediate stage of communication, here called medium. The model is intended to be irreducible, to highlight the essential communication entities and their interrelations, and potentially to cover all conceivable kinds of communication of meaning. It is designed to clearly account for both verbal and nonverbal meaning, the different roles played by minds and bodies in communication, and the relation between presemiotic and semiotic media features. As a result, the model also pinpoints fundamental obstacles for communication located in media products themselves, and demonstrates how Shannon’s model of transmission of computable data can be incorporated in a model of human communication of meaning.

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Swarts, Jason. "Technical Communication is a Social Medium." Technical Communication Quarterly 29, no. 4 (June 12, 2020): 427–39. http://dx.doi.org/10.1080/10572252.2020.1774659.

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Sinha, Mala, and Perveen Bhatia. "Strategic corporate communication and impact in Indian service sector." Corporate Communications: An International Journal 21, no. 1 (February 1, 2016): 120–40. http://dx.doi.org/10.1108/ccij-05-2015-0028.

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Purpose – The purpose of this paper is to examine the nature of strategic corporate communication (SCC) activities and its impact in Indian service sector organizations. Design/methodology/approach – A descriptive research design was used with data obtained from 227 executives from service sector organizations. A research instrument was constructed and measures of SCC and its impact were derived through factor analysis. Findings – Multiple regression analysis led to formulation of new relationships among the variables (messages, medium and stakeholders) involved in SCC and its impact. For example, in crisis situations, messages related to identity and image were associated with greater communication impact than were other types of messages. Similarly communicating with primary stakeholders like employees and customers was more important than with other stakeholders. Among the different types of medium used in SCC, virtual medium and disclosures led to greater communication impact. Originality/value – Communication impact due to SCC was a multi-dimensional construct comprising of three kinds of impacts: communication synergy; value representation; and organizational reliability. The relationships of messages, mediums and stakeholders with different types of SCC Impact can help practitioners design and implement effective strategies of corporate communication.

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Paterno, David. "Social communication theory revisited: the genesis of medium in communication." Atlantic Journal of Communication 28, no. 3 (May 24, 2019): 153–64. http://dx.doi.org/10.1080/15456870.2019.1616735.

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Lodhia, Sumit. "Is the medium the message?" Meditari Accountancy Research 26, no. 1 (April 9, 2018): 2–12. http://dx.doi.org/10.1108/medar-08-2017-0197.

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Purpose This paper aims to consider the vital role that the medium for communication plays in the sustainability reporting process and provides an agenda for advancing research in this area. Design/methodology/approach This is a theoretical paper that draws upon previous literature to highlight that the newer communication media extends the capabilities of traditional media and provides insights into future research directions. Research limitations/implications This paper highlights that communication medium has a critical role in sustainability reporting and changes the dynamics of such reporting, leading to a change in the research approaches to study this phenomenon. Practical implications The paper has implications for practitioners in relation to the use of various communication media for sustainability reporting. Social implications The paper highlights that modern information and communication technologies transform reporting into communication, thereby providing potential for enhancing the engagement of stakeholders with a corporation. Originality/value This paper suggests that the role of the communication medium is integral to the communication of sustainability issues to stakeholders and that future research needs to justify the choice of the medium used for sustainability reporting studies.

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15

O'Brien, Gerard, and Jon Opie. "Internalizing communication." Behavioral and Brain Sciences 25, no. 6 (December 2002): 694–95. http://dx.doi.org/10.1017/s0140525x02440125.

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Carruthers presents evidence concerning the cross-modular integration of information in human subjects which appears to support the “cognitive conception of language.” According to this conception, language is not just a means of communication, but also a representational medium of thought. However, Carruthers overlooks the possibility that language, in both its communicative and cognitive roles, is a nonrepresentational system of conventional signals – that words are not a medium we think in, but a tool we think with. The evidence he cites is equivocal when it comes to choosing between the cognitive conception and this radical communicative conception of language.

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Stojanovic, Mirjana D., and Vladanka S. Acimovic-Raspopovic. "Communication Issues for Small and Medium Enterprises." International Journal of Productivity Management and Assessment Technologies 1, no. 4 (October 2012): 41–61. http://dx.doi.org/10.4018/ijpmat.2012100103.

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This article considers communication issues for small and medium enterprises (SMEs) from both provider and customer perspectives. SME communication infrastructure at the individual site should usually be built around Ethernet-based local area network with a remotely manageable integrated access device that enables high speed Internet access, virtual private networking, Voice over Internet Protocol (VoIP) functionality and collaborative services. The authors further address several open quality of service (QoS) issues that include: service level agreements, signaling for quality of service and management aspects. The proposed framework for service management encompasses interfaces for QoS-aware and legacy applications, generic service level specification, functional model of service negotiation and management policies.

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17

Pickering, David. "Natural Theology as a Medium of Communication." Heythrop Journal 61, no. 4 (February 26, 2020): 660–70. http://dx.doi.org/10.1111/heyj.13510.

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Kotzé, Dirk. "Cartoons as a medium of political communication." Communicatio 14, no. 2 (January 1988): 60–70. http://dx.doi.org/10.1080/02500168808537742.

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Glance, Natalie, Dave Snowdon, and Jean-Luc Meunier. "Pollen: using people as a communication medium." Computer Networks 35, no. 4 (March 2001): 429–42. http://dx.doi.org/10.1016/s1389-1286(00)00183-3.

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20

EA, Zakharova, Inklebarger J, Bogomolova ES, and Roberts A. "Can a Multi-modal Communication Program Enhance Empathy and Doctor-Patient Social Interactions?; Results of a Pilot Training Study of Russian Medical Students." International Journal of Medical Science and Clinical invention 6, no. 2 (February 28, 2019): 4318–21. http://dx.doi.org/10.18535/ijmsci/v6i2.07.

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Communication is a vital element of basic professional competency within medicine. However, some medical schools may not typically offer structured developmental skills training to medical students. A multi-modal doctor communications enhancement-training program was therefore organized at a medical university in Russia. A total of 83 students ages 18-19 participated. Pre-course communication ability levels were measured at 21.7% low, 69.8% medium, and 7% high level. Post course outcome measurements demonstrated 1.2% low, 51.8% medium, and 47% high communication levels. Outcome: It was concluded in this pilot study that a formalized multi-modal communications development program in conjunction with performance feedback, could significantly enhance essential patient communication skills in Russian medical students.

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HAYASHI, KOTARO, TAKAYUKI KANDA, TAKAHIRO MIYASHITA, HIROSHI ISHIGURO, and NORIHIRO HAGITA. "ROBOT MANZAI: ROBOT CONVERSATION AS A PASSIVE–SOCIAL MEDIUM." International Journal of Humanoid Robotics 05, no. 01 (March 2008): 67–86. http://dx.doi.org/10.1142/s0219843608001315.

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This paper reports on the development of a multirobot cooperation system for human–robot communication in which robots behave as if communicating by speech, while the system exchanges information through a network that maintains natural communication timing. The information exchanged through the network is based on the analysis of interhuman conversation. This system is based on a scripting language for coordinating multirobot communication, which has a merit for developers: easy development. The developed system is used for Manzai, which is a kind of a Japanese stand-up comedy mainly performed by two persons. While tempo and timing are particularly important in Manzai, the developed "robot Manzai" system received higher evaluations than the Manzai shown in a video performed by humans. We believe that this system demonstrates the potential of robots as a passive–social medium, including television and computers.

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Pulos, Alexis. "Playing with the medium: Teaching medium theory through an experiential process." Communication Teacher 34, no. 1 (March 28, 2019): 24–28. http://dx.doi.org/10.1080/17404622.2019.1593477.

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Irma Choladze. "AGRO-COMMUNICATION’S FORMS AND WAYS – GEORGIA’S EXAMPLE." International Academy Journal Web of Scholar, no. 3(33) (February 28, 2019): 21–23. http://dx.doi.org/10.31435/rsglobal_wos/31032019/6389.

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The goal of our research is to study the small, medium and large sized farms of agricultural products, what tools and channels they use for communication in the field. What is the effect of correct and incorrect communication on the development of their farming.The survey hypothesis is that small and medium-sized farmers, unlike large producers, have little access to agribusiness skills, cannot use communications channels and instruments that are negatively impacting their production and growth.In the study we will discuss three stages of communication: 1. Pre- production stage (preparatory period), 2. Stage of establishment in the market and 3.The development stage of market maintenance. In communications channels and instruments we study: direct and indirect communication forms. The use of the Internet and the traditional media types (press, radio, television).The research is based on the qualitative methodology, and we selected the categories small, medium and large farms operating in Georgia, Imereti region.

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Yu, Feng Bo. "The Integration and Extension of Digital Medium Design and Traditional Medium Design." Applied Mechanics and Materials 121-126 (October 2011): 1138–42. http://dx.doi.org/10.4028/www.scientific.net/amm.121-126.1138.

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Medium is a way to express idea and convey information. It’s the most important tool to spread information and exchange idea as well as conduct interpersonal communication in the human society. With the diversification of social culture and communicative content, the far-reaching development of media renders profound change to the ways of spreading information. Digital medium, as a new platform brought about by information digitalization, shares the same theoretical basis with traditional visual communication design with respect to design philosophy, and design elements. On the other hand digital medium shows distinctive aesthetic and formal feature in terms of modes of transmission and visual expression. This paper aims to discuss the design principle and theoretical basis of digital medium, to explore its relation with traditional visual communication design theory and thus to find out the theoretical evidence for the development of digital medium.

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Baptista, Murilo S. "Chaos for communication." Nonlinear Dynamics 105, no. 2 (July 2021): 1821–41. http://dx.doi.org/10.1007/s11071-021-06644-4.

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AbstractThis work shows that chaotic signals with different power spectrum and different positive Lyapunov exponents are robust to linear superposition, meaning that the superposition preserves the Lyapunov exponents and the information content of the source signals, even after being transmitted over non-ideal physical medium. This work tackles with great detail how chaotic signals and their information content are affected when travelling through medium that presents the non-ideal properties of multi-path propagation, noise and chaotic interference (linear superposition), and how this impacts on the proposed communication system. Physical media with other non-ideal properties (dispersion and interference with periodic signals) are also discussed. These wonderful properties that chaotic signals have allow me to propose a novel communication system based on chaos, where information composed from and to multiple users each operating with different base frequencies and that is carried by chaotic wavesignals, can be fully preserved after transmission in the open air wireless physical medium, and it can be trivially decoded with low probability of errors.

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Nishimura, Youichi. "An Examination of State Communication Anxiety, Communication Medium, and Trait Social Anxiety." Japanese Journal of Personality 13, no. 2 (2005): 183–96. http://dx.doi.org/10.2132/personality.13.183.

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Mercadé-Melé, Pere, Sebastian Molinillo, Antonio Fernández-Morales, and Lucia Porcu. "CSR ACTIVITIES AND CONSUMER LOYALTY: THE EFFECT OF THE TYPE OF PUBLICIZING MEDIUM." Journal of Business Economics and Management 19, no. 3 (November 13, 2018): 431–55. http://dx.doi.org/10.3846/jbem.2018.5203.

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This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate credibility, altruism attribution and perceived CSR, and CSR with consumer loyalty, and analyzes the moderating effect of the type of communication medium (i.e. traditional medium vs. social medium). This study is original because it fills the gap in the CSR communication literature in the evaluation of how the use of one or another type of medium to advertise a cause related marketing activity influences the effect of perceived CSR on consumer loyalty. An empirical study was conducted with two samples of consumers, each of which was exposed to the same advertisement, inserted in either a newspaper or posted on a social network. Data were analyzed using structural equation modeling. The results carry implications for CSR activities and communications management as they validate the proposed model that integrates the antecedents of perceived CSR and its influence on loyalty, and show that the traditional medium model has a better fit and its overall effect is greater than the social medium model. From a practical perspective, this study has several implications regarding the importance of communicating CSR activities.

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Vukić, Tijana, Marijana Zelenik, and Tatjana Welzer. "Developing Intercultural Communication Competencies Using Various Learning Methods at a Media Communications Study Programme." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 4, no. 6 (2019): 15–28. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.46.3002.

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Various previous researchers of journalism and media communication education demonstrated the necessity and importance for media workers to be competent in intercultural communication (IC). Slovenian researchers do not discuss these topics, and IC themes are withal mostly part of a non- obligatory courses where usual teaching and learning methods are applied. To examine the effectiveness and usefulness of different teaching/learning methods in developing students’ intercultural communication competencies, an educational intervention research was suitable, as the method is being useful mostly to solve pragmatic issues. Additionally, the study aimed at determining outgoing students’ intercultural communication competencies (ICC) – knowledge, skills, attitudes, and awareness through their cognitive, affective and behavioural dimensions. Two theoretical approaches were used – one stating that ICC are developed by learning on the ground of our innate predispositions and character and the behavioural perspective. This qualitative-evaluative research was conducted within the International and Intercultural Communication course at the first year of Graduate Study of Media Communications at the University of Maribor. It was a trilingual intercultural situation where learning activities such as role-playing, pantomime, case studies, simulations, individual exploration, and reflection were implemented, since students were not used to them. Participatory observation, semi-structured interviews, qualitative questionnaires, evaluation of class activities and a final exam were used as main research methods. Even though the group adapted very soon, the nonverbal activities were most demanding, and individual activities at home the least accomplished. Although they had theoretical knowledge, experience in public speaking, proactivity and self-reflection skills at basic level, their abstract thinking skills, self-awareness and adaptation were medium. However, they showed a great deal of persistence and creativity as a part of a collaborative and cooperative activities. Therefore, focusing on the learning activities stimulating students’ ICC as a part of a real intercultural situation in journalism and mass communication (JMC) education is recommended.

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van der Hoven, Anton, and Jill Arnott. "Putting the medium back into mediation." Communicatio 38, no. 3 (November 2012): 279–92. http://dx.doi.org/10.1080/02500167.2012.720267.

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Jones, Steve. "MTV: The Medium was the Message." Critical Studies in Media Communication 22, no. 1 (March 2005): 83–88. http://dx.doi.org/10.1080/0739318042000333734.

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Solyman, Ahmad A. A., and Ismail A. Elhaty. "Potential key challenges for terahertz communication systems." International Journal of Electrical and Computer Engineering (IJECE) 11, no. 4 (August 1, 2021): 3403. http://dx.doi.org/10.11591/ijece.v11i4.pp3403-3409.

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The vision of 6G communications is an improved performance of the data rate and latency limitations and permit ubiquitous connectivity. In addition, 6G communications will adopt a novel strategy. Terahertz (THz) waves will characterize 6G networks, due to 6G will integrate terrestrial wireless mobile communication, geostationary and medium and low orbit satellite communication and short distance direct communication technologies, as well as integrate communication, computing, and navigation. This study discusses the key challenges of THz waves, including path losses which is considered the main challenge; transceiver architectures and THz signal generators; environment of THz with network architecture and 3D communications; finally, Safety and health issues.

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Wilhemus, Ola Rongan. "MEMBANGUN KOMUNIKASI IMAN DAN PELAYANAN KARYA MISIONER GEREJA DI TENGAH KELUARGA." JPAK: Jurnal Pendidikan Agama Katolik 11, no. 6 (February 7, 2019): 19–30. http://dx.doi.org/10.34150/jpak.v11i6.190.

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Modern communication medium allows one to easily share stories, establish contact with family members, to thank and apologize. Aware of the benefits of this communication medium each family member should utilize communications media wisely and more humanely. In the midst of this communication medium advancement of Christ's faithful should regard the family as a school of faith and a special communication experience divine grace. Each family who live karinia Divine love is called to give concrete testimony of the love of it. Every Christian family is a concrete sign of the presence and implementation of the tasks of the Church that lives. When carrying out this missionary task, God is always present in the family to bless, sanctify and strengthen family members. The presence of God is happening in real time when families gather to pray, worship and hear God's word together.

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Manurung, Gloria Violita, Rewindinar Rewindinar, and Rustono Farady Marta. "Optimization Instagram Content as @gokampusofficial Brand Communication Medium." Mediator: Jurnal Komunikasi 13, no. 2 (December 26, 2020): 203–16. http://dx.doi.org/10.29313/mediator.v13i2.6402.

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Bottazzo, Violetta. "Intranet: A medium of internal communication and training." Information Services & Use 25, no. 2 (September 13, 2005): 77–85. http://dx.doi.org/10.3233/isu-2005-25202.

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KIHARA, Asako. "Study on communication by medium of garden plantings." Nippon Teien Gakkaishi 1999, no. 8 (1999): 1–12. http://dx.doi.org/10.5982/jgarden.1999.8_1.

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Ellerup Nielsen, Anne, and Christa Thomsen. "CSR communication in small and medium‐sized enterprises." Corporate Communications: An International Journal 14, no. 2 (May 8, 2009): 176–89. http://dx.doi.org/10.1108/13563280910953852.

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Capriotti, Paul. "Museums' communication in small‐ and medium‐sized cities." Corporate Communications: An International Journal 15, no. 3 (August 10, 2010): 281–98. http://dx.doi.org/10.1108/13563281011068131.

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PurposeThe purpose of this paper is to study how museums in a medium‐sized city (Tarragona, Spain) communicate with their local community, analysing how people evaluate and inform themselves about the museums in their city, and studying how museums identify their specific publics within the local community and communicate with them.Design/methodology/approachThe author has designed a dual methodological approach, using qualitative and quantitative research methods. Qualitative research was conducted using in‐depth interviews with communication managers of the museums. Also, quantitative research was employed, designing a questionnaire directed at the local community in Tarragona (Spain).FindingsThe results show that museums have a narrow view of their publics, which is focused basically on their visitors, and that they are familiar with and use communication tools and techniques, although with a tactical perspective.Research limitations/implicationsThe paper was focused on all the museums in Tarragona, but it is a small number of organisations, and therefore, the results are not necessarily representative of all Catalan or Spanish museums.Originality/valueThe paper presents a specific methodology for analysing the communication of museums of any kind. From an academic perspective, this paper can improve our understanding of how museums communicate with their publics. It can be used by other researchers to analyse these types of organisations, and to promote the comparison of results. From a practitioner perspective, the results can contribute towards identifying some of the strengths and weaknesses of communication policies and activities of the museums and help to improve their communication management.

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Xia, Meng, Vijay Gupta, and Panos J. Antsaklis. "Networked State Estimation Over a Shared Communication Medium." IEEE Transactions on Automatic Control 62, no. 4 (April 2017): 1729–41. http://dx.doi.org/10.1109/tac.2016.2593645.

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Leontovich, Olga A. "American English as a medium of intercultural communication." World Englishes 24, no. 4 (November 22, 2005): 523–32. http://dx.doi.org/10.1111/j.0883-2919.2005.00436.x.

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Chambers, David H., Claudia A. Kent, and Alan W. Meyer. "Time‐reversal communication through a highly reverberant medium." Journal of the Acoustical Society of America 115, no. 5 (May 2004): 2468. http://dx.doi.org/10.1121/1.4782422.

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Giesecke, Michael, Michael Wutz, and Geoffrey Winthrop-Young. "Literature as Product and Medium of Ecological Communication." Configurations 10, no. 1 (2002): 11–35. http://dx.doi.org/10.1353/con.2003.0004.

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Moustakas, A. L. "Communication Through a Diffusive Medium: Coherence and Capacity." Science 287, no. 5451 (January 14, 2000): 287–90. http://dx.doi.org/10.1126/science.287.5451.287.

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Chambers, David, Christopher Robbins, Brian Guidry, and Ahmad Elayat. "Time‐reversal communication through a highly scattering medium." Journal of the Acoustical Society of America 116, no. 4 (October 2004): 2574. http://dx.doi.org/10.1121/1.4808666.

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Bishay, Samira T. "Communication in a rough three-layered conducting medium." Radio Science 22, no. 5 (September 1987): 781–86. http://dx.doi.org/10.1029/rs022i005p00781.

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Zhao, Shanyang. "Humanoid social robots as a medium of communication." New Media & Society 8, no. 3 (June 2006): 401–19. http://dx.doi.org/10.1177/1461444806061951.

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O'Neal, J. "The Residential Power Circuit as a Communication Medium." IEEE Transactions on Consumer Electronics CE-32, no. 3 (August 1986): 567–77. http://dx.doi.org/10.1109/tce.1986.290080.

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Flammia, G. "The Web: a communication medium for health care." IEEE Intelligent Systems 17, no. 2 (March 2002): 88–89. http://dx.doi.org/10.1109/mis.2002.999226.

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Flammia, G. "The Web: a communication medium for health care." IEEE Intelligent Systems 17, no. 2 (2002): 88–89. http://dx.doi.org/10.1109/5254.999226.

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Sheffield, James. "The effect of communication medium on negotiation performance." Group Decision and Negotiation 4, no. 2 (March 1995): 159–79. http://dx.doi.org/10.1007/bf01410100.

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Fruchter, Renate, Mark J. Clayton, Helmut Krawinkler, John Kunz, and Paul Teicholz. "Interdisciplinary communication medium for collaborative conceptual building design." Advances in Engineering Software 25, no. 2-3 (March 1996): 89–101. http://dx.doi.org/10.1016/0965-9978(95)00106-9.

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