Dissertations / Theses on the topic 'Communication Medium'
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Cavallero, Sara. "Medium Access Control Protocols for Terahertz Communication." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2021.
Find full textFlesher, Theresa M. "Nonverbal communication cues in the electronic medium." [Denver, Colo.] : Regis University, 2006. http://165.236.235.140/lib/TFlesher2006.pdf.
Full textGibson, Adam J. "Copresence, Communication Medium, and Solidarity in Task Groups." Kent State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=kent1542310946564675.
Full textBrunner, Jason. "Communication medium : effects on affect, self-efficacy, and goals." Thesis, Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/1001.
Full textKim, Myoungkeun 1973. "Visualizing communication : the changing medium of information in library." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/67747.
Full textSome ill. folded.
Includes bibliographical references (p. 75).
In the area of normal language, there is a ground language that makes abstract language possible. Likewise, the hypothesis in this project is that there are two systems of language in architecture. The language that has been employed in architecture most commonly has been abstract and undecipherable. It is one-way communication: information flows from architects to architecture, but not to users. However, if the notion of language is considered as a communicative tool, likewise architectural languages should embody two-way communication. But because in architecture there is no verbal equivalent of a ground language that makes abstract meaning possible, the language of my project must be visual and intuitive. I believe this direct visual language is the ground language in architecture. By visualizing the mechanisms of architecture, users would know what architecture is saying and might have opportunities to talk about it and actively participate in it. In this research, the mechanism of architecture to be communicated is the event taking place within the library itself: namely, it's own transition from the real to the virtual. A series of diagrams were generated at the beginning of project to understand library programs ever-changing along the development of technology. The overall process of this project consists of dominant two stages. The first stage is about hardware of building: structure, and the second stage is about software: SpaceModulator. At the fist stage, several building configurations were examined to maximize the impact of the visualization. The idea of flexibility was introduced to respond to the current issue of the library's "changing medium". At the second stage, SpatialModulators that control the overall architectural quality were generated. These include furniture and adjustable walls. These discreet objects are meant to reflect the over-arching ideas of the thesis: that is, to illustrate the inner condition of the library and describe the events in the "urban book shelf".
by Kim, Myoungkeun.
M.Arch.
He, Junfeng. "Medium access control protocols for CDMA personal communication services /." The Ohio State University, 1998. http://rave.ohiolink.edu/etdc/view?acc_num=osu148795159550224.
Full textKolovea, Varnava Aikaterini. "Light as a medium to enhance communication in urban spaces." Thesis, KTH, Ljusdesign, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-221665.
Full textKenarsari, Anhari Amir. "Medium access control protocol design for in-vehicle power line communication." Thesis, University of British Columbia, 2013. http://hdl.handle.net/2429/45394.
Full textBernhard, Dominik, and Mohidin Abukar. "Social media utilization in the communication process of small and medium-sized enterprises." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-18996.
Full textCase, Judd Ammon. "Geometry of empire: radar as logistical medium." Diss., University of Iowa, 2010. https://ir.uiowa.edu/etd/474.
Full textFranklin, Ambrosia. "It’s all about the medium: dissemination of crisis communication and the effects on organizational reputation." Thesis, Kansas State University, 2014. http://hdl.handle.net/2097/17582.
Full textDepartment of Journalism and Mass Communications
Joye C. Gordon
As technology advances in social media, crisis management professionals and researchers are charged with revamping or discovering new communication tools to address the dissemination crisis information. Social media provides a platform for open conversations, community, and connectedness among individuals and permits anyone to become the source of information during a time of crisis. Crisis news can be shared and reshared among millions of people without the need of a professional source, such as a journalist. A crisis may disrupt social order to an organization’s reputation and legitimacy, but a crisis also provides an opportunity for growth or renewal. Previous literature has analyzed crisis communication affects on organizational reputation through cases studies; however, there is lack of analysis in using an experimental design. Through an experiment with 207 undergraduate students, this study empirically evaluates the dissemination of crisis communication through Twitter and its effect on organizational communication. Using McLuhan’s (1967) concept of the medium is the message, this study highlights past findings, explicates types of crises, and focuses on the medium as a variable (not content of response) of interest to provide groundwork for an experimental inquiry into how the medium itself (as opposed to message content) impacts the efficacy of organizational crisis responses. A 2x3 experimental design with two research conditions- types of crisis: (1) intentional and (2) unintentional and source types: (1) organization (2) journalist, and (3) friend was used in this study. An online questionnaire was administered through an online survey service to approximately 2,000 undergraduates. Participants were randomized in one of six conditions based on the type of crisis (unintentional and intentional) and the source (organization/journalist/friend) of the message and directed to read an unintentional or intentional press release. Findings indicated that the perception of responsibility is a valid factor to consider during a possible crisis. Overall, as the previous studies have concluded, the organization is perceived as responsible for the crisis.
Kohagura, Monique Sachie. "Local coordination medium access control for wireless sensor networks." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Thesis/Summer2008/m_kohagura_050808.pdf.
Full textSeifert, Stefanie. "Managementprozess externer Unternehmenskommunikation über das Medium Corporate Blog." Doctoral thesis, Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2016. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-202117.
Full textBeck, Rose Marie. "Ambiguous signs: the role of the Kanga as a medium of communication." Universitätsbibliothek Leipzig, 2012. http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-91642.
Full textCarlisle, Melissa. "Auditors' evaluation of evidence: The effect of communication medium and management information." Diss., Georgia Institute of Technology, 2015. http://hdl.handle.net/1853/53925.
Full textCrossley, Lisa Nicole. "The influence of the Dark Triad and communication medium on deceptive outcomes." Thesis, University of British Columbia, 2016. http://hdl.handle.net/2429/59142.
Full textIrving K. Barber School of Arts and Sciences (Okanagan)
Psychology, Department of (Okanagan)
Graduate
Magagula, Josia Mfanasibili. "Communication strategies aimed at improving the success rate of small to medium enterprises." Thesis, University of Zululand, 2008. http://hdl.handle.net/10530/1245.
Full textOrganisational communication in today‘s organisations has not only become far more complex and varied but more important to overall organisational functioning and success also, organisations can not operate without communication, organisations involve people and people cannot interact with each other without communication. However, different styles of management have an influence or impact over people, on the way in which people co-operate and on the results of changes because change is both inevitable (unavoidable) and necessary in any business and it is important for managers and employees to hone (sharpen) their skills in change management. This study investigates the communication strategies aimed at improving the success rate of small to medium business enterprises. The first part of the study reviews literature on communication, change management, different styles of management, change implementation, importance of planning and communication, kinds of changes and managers and power. Subsequent chapters describe the construction of a survey instrument employed to measure and evaluate on the communication strategies aimed at improving the success rate of small to medium business enterprises. Penultimate chapters blend the insights gained from this literature review to interpret the results, obtained through the quantitative research methodology, to describe a set of conclusions and recommendations in the context of the communication strategies aimed at improving the success rate of small to medium business enterprises.
Sutton, Sindi. "Communicative dispositions of Foundation Phase Afrikaans-speaking teachers using English as medium of instruction." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/62907.
Full textDissertation (MEd)--University of Pretoria, 2017.
Humanities Education
MEd
Unrestricted
Yackoski, Justin. "High performance medium access control protocols for decentralized wireless networks using local coordination." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 156 p, 2009. http://proquest.umi.com/pqdweb?did=1833647411&sid=1&Fmt=2&clientId=8331&RQT=309&VName=PQD.
Full textSternkopf, Sylva-Michele. "Language and Business - International Communication Strategies in Saxon Small and Medium-Sized Companies." Doctoral thesis, Universitätsbibliothek Chemnitz, 2004. http://nbn-resolving.de/urn:nbn:de:swb:ch1-200401056.
Full textUntersuchung internationaler Kommunikationsstrategien in mittelständischen Unternehmen; Schwerpunkt: (fremd)sprachliche Umsetzung; quantitative empirische Analyse folgender Bereiche: globales Marketing,internationale Messen, Pressearbeit, fremdsprachliche Weiterbildung, Internetpräsentation, Werbematerialien und Broschüren; qualitative sprachwissenschaftliche Analyse von englischsprachigen Broschüren mittelständischer Unternehmen; Aufdeckung von Schwachstellen und Handlungsbedarf, Diskussion der Dienstleistungen eines Communications Consultants (Sprachenberaters) zur Koordination fremdsprachlicher kommunikativer Aufgaben in Unternehmen
Liu, Mengdi Mandy. "Financial and non-financial information transfer and communication within small and medium enterprises." Thesis, University of Canterbury. School of Commerce, 2012. http://hdl.handle.net/10092/10346.
Full textHuxor, Avon Paolo. "Artificial intelligence as writing : knowledge-based hypertext systems as a medium for communication." Thesis, Middlesex University, 1994. http://eprints.mdx.ac.uk/13407/.
Full textOkundaye, Kessington Enaye. "Adoption of Information and Communication Technology in Nigerian Small- to Medium-Size Enterprises." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2679.
Full textSinisalo, J. (Jaakko). "Mobile customer relationship management:a communication perspective." Doctoral thesis, Oulun yliopisto, 2010. http://urn.fi/urn:isbn:9789514263910.
Full textSanders, Derek T. Hamilton John A. "An adaptive single-hop medium access control layer for noisy channels." Auburn, Ala, 2009. http://hdl.handle.net/10415/1720.
Full textWang, Xudong. "Medium access control protocols for next generation wireless networks." Diss., Georgia Institute of Technology, 2003. http://hdl.handle.net/1853/13267.
Full textPapadopoulos, Georgios. "Improving medium access for dynamic wireless sensor networks." Thesis, Strasbourg, 2015. http://www.theses.fr/2015STRAD034/document.
Full textThe Internet of Things brings unique constraints and a huge variety of applications. This forces to be able to establish energy efficient communications (and never the less low-delay) within highly dynamic networks. We focused on improving the medium access control (MAC) to optimize the management of wireless communications, the main source of energy consumption in these networks. This thesis discusses the self-adaptation of asynchronous MAC solutions and shows that a localized cooperation between communicating objects can maintain an efficient sharing of the communication resource in highly dynamic networks (traffic, mobility, failures). In addition to a reasoning on the tools of simulation and experimentation, we conducted comprehensive evaluation campaigns of our contributions that address traffic changes and mobility in dense networks
Hoffman, Bonnie Marie. "Impact of presentation medium and message length on the persuasiveness of case history and statistical information." CSUSB ScholarWorks, 1988. https://scholarworks.lib.csusb.edu/etd-project/244.
Full textKemna, Tabea. "Dialogue, Twitter and new technology-based firms : The communication practice on a social medium." Thesis, Stockholms universitet, Institutionen för mediestudier, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-90998.
Full textWu, Donglin, and donglin wu@rmit edu au. "Measuring Performance in Small and Medium Enterprises in the Information & Communication Technology Industries." RMIT University. Management, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091020.114325.
Full textJackson, Joseph E. F. "Regulating the online medium in an age of transnational communication : a socio-historical analysis." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape11/PQDD_0006/NQ44462.pdf.
Full textTang, Justine Nicole. "Amphibian communication: Coupling of acoustic systems to the medium at the air-water interface." Scholarly Commons, 2016. https://scholarlycommons.pacific.edu/uop_etds/171.
Full textBird, Alan J. "Development of a corporate communication strategy for a medium size organisation in the computer software field." Thesis, Cape Peninsula University of Technology, 2004. http://hdl.handle.net/20.500.11838/1424.
Full textThis research paper is aimed at formulating a corporate communication strategy for a medium- sized organisation, Highbury Solutions, operating in the computer software ' industry. Highbury Solutions consists of a Managing Director and four managers who, together with fifteen operational staff, make up a total staff complement of twenty. Highbury Solutions had a tumover of approximately R25 million over the past financial year (2004). The organisation enjoys a partnership with the computer conglomerate IBM in which the branding of Highbury Solutions products carries the computer giants' endorsement. This relationship has been in existence since 2001. The relationship, however, according to preliminary research, indicates no communication strategy or formal communication channels in place between the two organisations. The aim of this research paper will thus be to transform theoretical perspectives into a practical approach and design of a suitable corporate communication strategy for Highbury Solutions. This strategy will be based on sound research principles of both the organisation and its stakeholders and will be based on the model for Corporate Communication Strategy in Steyn & Puth (2002: 62). This research paper will aim to formulate a corporate communication strategy that will nurture and grow the relationship between the two organisations for the next three to five years. Chapter one consists of an introduction to the research issue, including the aim of the research, the stating of the research problem as well as identifying subproblems and possible assumptions.
Aziz, Hafeez Mohammad. "Band sharing between CDMA based non-geostationary satellite personal communication networks (S-PCN)." Thesis, University of Surrey, 2000. http://epubs.surrey.ac.uk/843165/.
Full textKruczynska, Katarzyna. "What does dancing have to do with blogging? : A study of verbal and nonverbal communication among dance bloggers." Thesis, Uppsala universitet, Sociologiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175149.
Full textGustavsson, Jimmy, and David Lövgren. "Affischen - Ett döende medium? : En kvalitativ studie av evenemangsaffischering." Thesis, Linnaeus University, School of Social Sciences, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6304.
Full textAs students of graphic design the craft of print is close to our hearts. One of the most essential mediums of the evolution of printing techniques is the poster. In a world where digital mediums are being utilized to a greater degree everyday, our love for the printed poster makes us wonder if the days of the poster are counted.
What we did was to take a closer look at the role of the poster in promoting events. We focused on the Stockholm area and did qualitative interviews with three different event promoters. Live Nation which is an international live entertainment promoter, Dramaten which is one of Sweden’s most well respected theaters and Stockholm Live which is a stand up comedy promoter in Stockholm city.
From doing this we learned that economics play an important part in defining the role of the poster. Our research shows that events with a lower budget utilize a larger degree of promotion through posters. We also learned that the communicative effect of the poster is mainly positive when used in an integrated collaboration with other media channels.
What we finally drew as a conclusion is that the use of promotion with posters is declining. But there is no reason to believe it will completely disappear as its unique and effective communicative qualities is in no way obsolete.
Sheffield, James. "The effects of bargaining orientation and communication medium on negotiations in the Bilateral Monopoly Task." Diss., The University of Arizona, 1989. http://hdl.handle.net/10150/184682.
Full textGudmandsen, Magnus. "Using a robot head with a 3D face mask as a communication medium for telepresence." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-171402.
Full textDenna uppsats utforskar gångbarheten för ett nytt kommunikationsmedium för telenärvaro, nämligen ett robothuvud med en 3D-ansiktsmask. För att undersöka detta har ett program utvecklats för en existerande social robot, som möjliggör att roboten kan återspegla operatörens ansiktsrörelser. En studie utförs med en operatör placerad framför en dator med en webbkamera, där operatören kopplas genom roboten för att prata med två samtalspartner som är i samma rum som roboten. Detta arrangemang jämförs sedan med ett vanligt videosamtal. Resultaten från studie visar att roboten förbättrar operatörensnärvaro i rummet, och dessutom ger förbättrad simulerad blickriktning och ögonkontakt med samtalspartnerna. Slutligen fastställs att ett robothuvud med en 3D-ansiktsmask är ett gångbart kommunikationsmedium för telenärvaro.
Sundaresan, Karthikeyan. "Medium access control for ad hoc networks with switched-beam antennas." Thesis, Georgia Institute of Technology, 2003. http://hdl.handle.net/1853/13320.
Full textMda, Zanemvula K. G. "The utilization of theatre as a medium for development communication : an examination of the Lesotho experience." Doctoral thesis, University of Cape Town, 1990. http://hdl.handle.net/11427/15862.
Full textThis thesis undertakes to investigate the nature and function of theatre-for-development. The objectives are to place theatre-for-development in the context of development communication theory, and to examine how theatre functions as communication. In the process of this examination a new model of theatrical communication in theatre-for-development, and a new paradigm of intervention, are evolved. The thesis begins by exploring the reasons for the failure of existing media systems to serve the needs of development in Africa. The failures are mostly due to the fact that the majority of the people have minimal or no participation in information generation and dissemination. Theatre is identified as one medium that could be utilized towards the realization of democratizing communication systems, and of giving the periphery access to the production and distribution of messages. The thesis then proceeds to review crucial literature in theatre-for-development and on development communication. The literature that has been selected has particular relevance in that while it treats current perspectives in these disciplines, it gives an historical account of theatre in Africa, and an account of the various perspectives and orthodoxies in the history of mass communication in general, and development communication in particular. The major case study of the thesis is a theatre-for-development cooperative society in Lesotho called Marotholi Travelling Theatre. The thesis therefore discusses the problems of underdevelopment in Lesotho. Since this study deals with-development communication, and attempts a structural examination of the context of theatre-for-development, the reader is introduced to the conditions that engender the theatre that is analyzed in the study. An account of the communication environment is also given. Because the communication environment of the rural areas in Lesotho is characterized by the predominant use of oral and traditional methods, popular and traditional media in Lesotho are also examined. After setting a theoretical framework by examining theatrical communication in theatre-for-development, and the rules underlying it, the thesis proceeds to analyze five plays created by Marotholi Travelling Theatre. First, a brief history of each play is given, and this is followed by an analysis of how the play functions as a vehicle for conscientization, and as communication. The plays are discussed in the context of five different methodologies of theatre-for-development: agitprop, participatory agitprop, simultaneous dramaturgy, forum theatre, and comgen theatre. It is in the process of this analysis that a new model of theatrical communication in theatre-for-development is evolved. The new paradigm of intervention that is posited also emanates from the analysis of the plays. It illustrates the extent to which the various methodologies of theatre-for-development can be utilized either for development (and, therefore, liberation), or for dissemination. The thesis concludes by focussing on the salient points that have emerged in the analysis. Crucial points are summarized, and recommendations for an effective utilization of theatre as a medium for development communication are posited.
Andersson, Markus. "Klassisk medieanalys - nytt medium : En semiotisk analys av fyra tv-spel." Thesis, Karlstad University, Division for Culture and Communication, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-54.
Full textI ett försök av mig att ge spelmediet samma sorts behandling som många andra medier före det har jag valt ut fyra spel inom två olika genrer för en analys av deras handling, karaktärer, estetik och gameplay. Handlingen summeras enligt reglerna för narrativt berättande och en semiotisk infallsvinkel används sedan för att leta efter saker, tecken, som är värda att tas upp för analys i alla fyra kategorierna. Vissa jämförelser görs mellan spelen, främst inom kategorierna estetik och gameplay, först inom samma genre och sedan genrerna emellan för hitta likheter och skillnader i sättet spelutvecklarna har valt att utmana spelaren och göra spelen roliga att spela och hur de har valt att förmedla spelens handling. De utvalda spelen är Capcoms Devil May Cry 3: Dante’s Awakening, Sony Computer Entertainment Americas God of War, Konamis Metal Gear Solid 2: Sons of Liberty och Ubisofts Splinter Cell: Chaos Theory. Resultatet är kommentarer av mig angående de tecken som har ansetts tillräckligt viktiga att kommentera inom varje kategori. Slutsatsen dras att spelen, trots deras olikheter när det gäller att representera den genre de tillhör, har vissa gemensamma tecken som går att spåra tillbaka till den gamla tidens arkadspel.
In an attempt by me to give the gaming medium the same kind of treatment as many other kinds of mediums before it I have chosen four games of two different genres for an analysis of their plot, characters, aesthetics and gameplay. The plot is summarized according to the rules for narrative storytelling and a semiotic approach is then used for finding things, signs, that are worth taking up for analysis in all four categories. Some comparisons are made between the games, foremost within the aesthetics and gameplay categories, first within genres and then between genres to find similarities and differences in the ways the game developers have chosen to challenge the player, make the games fun to play and present the games’ plot. The chosen games are Capcom’s Devil May Cry 3: Dante’s Awakening, Sony Computer Entertainment America’s God of War, Konami’s Metal Gear Solid 2: Sons of Liberty and Ubisoft’s Splinter Cell: Chaos Theory. The results are comments by me on the signs deemed important enough within every category. The conclusion is made that the games, though different when representing the genre they belong to, have certain common signs that are traceable back to the arcade games of the old days.
Razak, Saquib. "Characterizing the impact of interference on medium access in multi-hop wireless networks." Diss., Online access via UMI:, 2009.
Find full textAitkin, Alexander Lewis, and alex aitkin@dest gov au. "Playing at Reality: Exploring the potential of the digital game as a medium for science communication." The Australian National University. Faculty of Science, 2005. http://thesis.anu.edu.au./public/adt-ANU20050826.102832.
Full textAitkin, Alexander Lewis. "Playing at reality : exploring the potential of the digital game as a medium for science communication /." View thesis entry in Australian Digital Theses Program, 2004. http://thesis.anu.edu.au/public/adt-ANU20050826.102832/index.html.
Full textSternkopf, Sylvia-Michèle [Verfasser]. "Language and Business : International Communication Strategies in Saxon Small and Medium-Sized Companies / Sylvia-Michèle Sternkopf." Hamburg : Diplom.de, 2004. http://d-nb.info/1117619931/34.
Full textO'Reilly, Declan. "Visualising number : a study of children's developing sense of number in the computational medium of Boxer." Thesis, University College London (University of London), 1995. http://discovery.ucl.ac.uk/10021586/.
Full textCilliers, Berdine. "The Internet as a medium in the achievement of corporate communication and marketing goals a descriptive study /." Diss., Pretoria : [s.n.], 2003. http://upetd.up.ac.za/thesis/available/etd-03092004-134931.
Full textJernberg, Adam. "Informationsspridning genom olika kanaler och medium i en organisation." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32165.
Full textToday information dissemination is completely different comparing to both five and twenty years ago, and as the technology develops, so does our way of accessing information. In many workplaces information dissemination is a key process and previous research has shown that effective information sharing increases the potential for the company to develop. This study has examined how information ought to be communicated to cowerkers within a company. A distinction has been made between channel and medium and has made it possible to determine how information is being notified and how information is being presented. This has led to a result showing that coworkers prefers information being presented orally, and that it is a difference when the same information is being notified. The study is based on a case study within a company active in the electrical and engineering industry. A qualitative interview and a quantitative survey has made it possible to generate a clear picture of how the information dissemination looks like in the specified company.
Seifert, Stefanie. "Managementprozess externer Unternehmenskommunikation über das Medium Corporate Blog." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-152374.
Full textWilliams-Morgan, Elaine A. "Social Media Adoption in Business| Examining the Uses and Experiences of Small and Medium Enterprises in Jamaica." Thesis, Capella University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10685526.
Full textThe disruptive effects of social media are placing pressure on organizations to adopt or be left behind. There is little empirical research, however, regarding how social networking is used and experienced by adopting organizations. This dissertation is the outcome of an investigation of social media adoption and impact on businesses, and on traditional mass media, in a small and medium enterprise (SME) context. The character of social media adoption was examined, using the Technology Acceptance Model (TAM) as the theoretical framework. Thematic analysis of the data provided insights on the approach to technology integration and led to the conclusion that social media adoption is influenced by multiple factors including the ease of use, usefulness of the technology, critical mass, and the need to simply keep up with new technology. Facebook, WhatsApp, and LinkedIn emerged as the tools of choice. The potential positive effect of social networking on SME marketing opportunities, brand profile, and customer relationship management makes social media integration imperative for organizational leaders seeking to promote their businesses, grow their customer base, and reduce costs. To reap the full benefits, businesses must develop a collaborative, all-encompassing social media strategy, engaging their community of staff, suppliers, and customers in social networks. As social media force the movement of marketing and other content to open channels, the demand for traditional mass media services will continue to fall. The implications for traditional media organizations cluster around issues of new technology integration and the development of dynamic capabilities that facilitate the identification of new revenue streams and innovative business models to deal with the disruptive challenges presented by social networks. revenue streams and innovative business models to deal with the disruptive challenges presented by social networks.