Academic literature on the topic 'Communication Medium'

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Journal articles on the topic "Communication Medium"

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Amit, Elinor, Cheryl Wakslak, and Yaacov Trope. "The Use of Visual and Verbal Means of Communication Across Psychological Distance." Personality and Social Psychology Bulletin 39, no. 1 (October 4, 2012): 43–56. http://dx.doi.org/10.1177/0146167212460282.

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The current study investigated the effect of distance on medium preferences in interpersonal communication. Five experiments showed that people’s preference for using pictures (vs. words) is increasingly higher when communicating with temporally, socially, or geographically proximal (vs. distal) others. In contrast, preference for words is increasingly higher when communicating with those who were distal. A sixth experiment showed that communication’s medium influences distance preferences, such that people’s preference for communicating a message to a distant (vs. proximal) target is greater for verbal compared with pictorial communications. A seventh experiment showed that recipients are more likely to heed a sender’s suggestions when the medium and distance are congruent. These findings reflect the suitability of pictures for communication with proximal others and words with distal others. Implications of these findings for construal-level theory, perspective taking, embodied cognition, the development of language, and social skills with children are discussed.
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Wymann, Christian. "Tattoo: a multifaceted medium of communication." MedieKultur: Journal of media and communication research 26, no. 49 (November 26, 2010): 14. http://dx.doi.org/10.7146/mediekultur.v26i49.2529.

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This article suggests the systems theoretical distinction of form/medium as a useful tool for distinguishing social phenomena that might look as if they stem from the same process. This is shown to be the case for the tattoo and tattooing. The tattoo is conceived as a medium of communication through which different forms of communication emerge. Tattooing is one of these forms of communication that shapes the medium in a particular way. The current article sheds a special light on its intricate, communicational constellation, for which the concept of parallax is suggested. Law, medicine and cosmetics as other forms of communication use the medium of tattoo in their own way as well. The form/medium distinction allows us to grasp these different forms of communication, while it shows that they share the tattoo as medium. The article’s ultimate goal is to illustrate that the tattoo figures as a multifaceted medium of communication.
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Paterno, David. "An alternative view of a social medium: Communication as coordinating and medium-making activity." Media International Australia 158, no. 1 (February 2016): 124–34. http://dx.doi.org/10.1177/1329878x15627337.

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Over the past decade, ‘social media’ have been transformed from outposts of the cyber world to hallmarks of the digital era. Today, high-tech platforms such as Facebook and Twitter are generally accepted as devices which extend and facilitate communication between people both near and far. In this article, I present an excerpt from a recent visual ethnography into one community’s use of a decidedly low-tech communication system. The current study suggests that a medium, in this case one based upon modest technological bases, is inextricably tied to socially patterned relationships of meaning and action. Moreover, the study indicates that these relationships are structured by communication. A medium, then, is a technology translated through its placement within a communication system. One implication for this observation is that neither a medium – nor the technology upon which it is based – is a preformed physical conduit awaiting information or messages for transmission. The article suggests that all media are social and that much is learned about the basic nature of communication by investigating the communicational translation of a technology into a medium.
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Adams, Susan J., Sylvia G. Roch, and Roya Ayman. "Communication Medium and Member Familiarity." Small Group Research 36, no. 3 (June 2005): 321–53. http://dx.doi.org/10.1177/1046496405275232.

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Vemou, Konstantina, and Maria Karyda. "Requirements for private communications over public spheres." Information & Computer Security 28, no. 1 (November 11, 2019): 68–96. http://dx.doi.org/10.1108/ics-01-2019-0002.

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Purpose In the Web 2.0 era, users massively communicate through social networking services (SNS), often under false expectations that their communications and personal data are private. This paper aims to analyze privacy requirements of personal communications over a public medium. Design/methodology/approach This paper systematically analyzes SNS services as communication models and considers privacy as an attribute of users’ communication. A privacy threat analysis for each communication model is performed, based on misuse scenarios, to elicit privacy requirements per communication type. Findings This paper identifies all communication attributes and privacy threats and provides a comprehensive list of privacy requirements concerning all stakeholders: platform providers, users and third parties. Originality/value Elicitation of privacy requirements focuses on the protection of both the communication’s message and metadata and takes into account the public–private character of the medium (SNS platform). The paper proposes a model of SNS functionality as communication patterns, along with a method to analyze privacy threats. Moreover, a comprehensive set of privacy requirements for SNS designers, third parties and users involved in SNS is identified, including voluntary sharing of personal data, the role of the SNS platforms and the various types of communications instantiating in SNS.
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Zainal, Nur Aishah, Mohd Azul Mohamad Salleh, and Wan Amizah Wan Mahmud. "NEW MEDIA: CULTIVATING PATRIOTISM VALUE THROUGH THIS MEDIUM AMONG YOUTH." International Journal of Law, Government and Communication 5, no. 19 (June 15, 2020): 167–74. http://dx.doi.org/10.35631/ijlgc.5190013.

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New media is closely linked to the field of communication. This medium plays a very important role in society in general. The main function of this medium is to disseminate various information, in particular, to raise awareness of the patriotism value. This issue needs to be emphasized in detail and should be nurtured among Malaysians. Such research is being carried out to see the role of the new media can spread the patriotism value through national information by focusing on youth. New media technology has become a form of communication for the youth to raise awareness of the patriotism spirit. Recent studies have shown that the level of youth awareness through patriotism, is less favorable and needs to be enhanced. The existence of this phenomenon is influenced by many factors. The issue of patriotism is an important aspect and should be given serious attention as it is capable of being part of a national entity. Therefore, based on Cultivation Theory by George Gerbner and Larry Gross (1976), this conceptual paper discusses in more detail how the patriotism values that disseminated with new media medium through national information can create awareness of patriotism among youth in Malaysia.
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Herman, Herman. "Marketing Communication Model in Social Network Facebook." Information Management and Business Review 7, no. 4 (August 30, 2015): 42–45. http://dx.doi.org/10.22610/imbr.v7i4.1161.

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The limited funds made small and medium enterprise attempt to do marketing communication activities by finding ways of marketing communication that does not require substantial funds.The emergence of social networking media, such as Facebook is an opportunity for small and medium enterprises (SMEs) as a cheap marketing communication media, but not many SMEs are successfully doing marketing communications with social networking media, such failure due to a lack of knowledge in utilizing the social networking media. Indonesia have many small and medium enterprises, and most of them found difficulties in marketing communication, this study was held with purpose to examine the marketing communication activity in social networking media facebook. The study used a qualitative approach, that used interview ,observation and documentation, to assess the activity of SMEs marketing communications in facebook page, the setting of the research was the SMEs who success performed marketing communication in social networking media facebook. The results of this study resulted in a model of marketing communication through social networking media facebook page, which is useful as a guide for SMEs who will do the marketing communications.
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Doba, Gaku. "Love as a Medium of Communication." Japanese Sociological Review 44, no. 3 (1993): 314–29. http://dx.doi.org/10.4057/jsr.44.314.

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Medeiros, Macello. "Locative Communication: Place as a medium?" Explorations in Media Ecology 12, no. 1 (September 1, 2013): 59–70. http://dx.doi.org/10.1386/eme.12.1-2.59_1.

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Elleström, Lars. "A medium-centered model of communication." Semiotica 2018, no. 224 (September 25, 2018): 269–93. http://dx.doi.org/10.1515/sem-2016-0024.

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Abstract The aim of this article is to form a new communication model, which is centered on the intermediate stage of communication, here called medium. The model is intended to be irreducible, to highlight the essential communication entities and their interrelations, and potentially to cover all conceivable kinds of communication of meaning. It is designed to clearly account for both verbal and nonverbal meaning, the different roles played by minds and bodies in communication, and the relation between presemiotic and semiotic media features. As a result, the model also pinpoints fundamental obstacles for communication located in media products themselves, and demonstrates how Shannon’s model of transmission of computable data can be incorporated in a model of human communication of meaning.
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Dissertations / Theses on the topic "Communication Medium"

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Cavallero, Sara. "Medium Access Control Protocols for Terahertz Communication." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2021.

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This thesis proposes and studies a Medium Access Control (MAC) protocol for networks of tags deployed over an industrial machine using THz communications. Despite the great advantages of these frequencies, there are drawbacks that cannot be ignored, such as propagation delays that, even at small distances, are of the same order of magnitude as packet transmission times. For this reason, the mathematical models developed for Contention-Free and Contention-Based protocols take into account the propagation delay. The main focus of this thesis is on the CSMA/CA protocol, which introduces channel sensing to reduce collisions and increase performance. The performance of the protocol are compared with two benchmarks, based on Polling and Aloha, considering an industrial machine scenario and accounting for physical and MAC layers features.
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Flesher, Theresa M. "Nonverbal communication cues in the electronic medium." [Denver, Colo.] : Regis University, 2006. http://165.236.235.140/lib/TFlesher2006.pdf.

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Gibson, Adam J. "Copresence, Communication Medium, and Solidarity in Task Groups." Kent State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=kent1542310946564675.

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Brunner, Jason. "Communication medium : effects on affect, self-efficacy, and goals." Thesis, Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/1001.

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Kim, Myoungkeun 1973. "Visualizing communication : the changing medium of information in library." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/67747.

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Thesis (M.Arch.)--Massachusetts Institute of Technology, Dept. of Architecture, 2002.
Some ill. folded.
Includes bibliographical references (p. 75).
In the area of normal language, there is a ground language that makes abstract language possible. Likewise, the hypothesis in this project is that there are two systems of language in architecture. The language that has been employed in architecture most commonly has been abstract and undecipherable. It is one-way communication: information flows from architects to architecture, but not to users. However, if the notion of language is considered as a communicative tool, likewise architectural languages should embody two-way communication. But because in architecture there is no verbal equivalent of a ground language that makes abstract meaning possible, the language of my project must be visual and intuitive. I believe this direct visual language is the ground language in architecture. By visualizing the mechanisms of architecture, users would know what architecture is saying and might have opportunities to talk about it and actively participate in it. In this research, the mechanism of architecture to be communicated is the event taking place within the library itself: namely, it's own transition from the real to the virtual. A series of diagrams were generated at the beginning of project to understand library programs ever-changing along the development of technology. The overall process of this project consists of dominant two stages. The first stage is about hardware of building: structure, and the second stage is about software: SpaceModulator. At the fist stage, several building configurations were examined to maximize the impact of the visualization. The idea of flexibility was introduced to respond to the current issue of the library's "changing medium". At the second stage, SpatialModulators that control the overall architectural quality were generated. These include furniture and adjustable walls. These discreet objects are meant to reflect the over-arching ideas of the thesis: that is, to illustrate the inner condition of the library and describe the events in the "urban book shelf".
by Kim, Myoungkeun.
M.Arch.
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He, Junfeng. "Medium access control protocols for CDMA personal communication services /." The Ohio State University, 1998. http://rave.ohiolink.edu/etdc/view?acc_num=osu148795159550224.

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Kolovea, Varnava Aikaterini. "Light as a medium to enhance communication in urban spaces." Thesis, KTH, Ljusdesign, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-221665.

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Τaking into consideration how frequent the presence of light is in the most of the communication events and initiatives of human beings, as well as, the continuous need of the society for an evolution and facilitation of communication, without barriers, this thesis aims to study how light can be an impactful medium, suitable to influence and create, a social worldwide engagement οn a daily basis. Βy applying current techniques and methodologies of the field, through the published bibliography and articles, the collection and presentation of the existing projects, original interviews and questionnaires, this research, attempts to present significant reasons and arguments that designate the light as a basic communication tool, suitable to dynamically contribute in transferring messages and information on sociopolitical, environmental and health-related fields. In the end, it is justified that light under a certain context is an attractive medium, suitable for raising awareness, communicating messages for local and global issues and creating social engagement in the urban space. By providing arguments for the importance of the use of light in sociopolitical, environmental and health issues, emphasizing on the dynamic lighting environments that can communicate information through light, this research concludes with an aspiration for more conscious use of this communicative “language” in the urban space. Through the final conclusions, it is evident that the continuation of a constructive dialogue on the subject will help solidify the position of light as a fundamental and meaningful communication medium. For that reason, the discussions and conclusions will give the audience and researchers the incentive to dive deeper into the issue and investigate the many aspects of it in further analysis.
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Kenarsari, Anhari Amir. "Medium access control protocol design for in-vehicle power line communication." Thesis, University of British Columbia, 2013. http://hdl.handle.net/2429/45394.

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Nowadays, the number of electronic devices in vehicles grows at an exponential rate. For the purpose of communication between these components, several standardized communication protocols such as controller area network (CAN), local interconnect network (LIN), and FlexRay have been developed and are used in vehicles. However, the use of additional wires for data communication still results in a significant increase in the complexity, volume, weight, and cost of wiring harness. Vehicular power line communication (V-PLC) is an interesting alternative that offers numerous advantages. This technology reuses the existing direct current (DC) power network in vehicles as the physical medium for data transmission and allows eliminating some of the wiring harnesses devoted to convey data signals. Hence, This technology can potentially reduce the vehicle cost, weight, and fuel consumption. However, to provide reliable communication over power lines, several challenges need to be addressed. These include impulsive noise produced by electrical devices connected to the bus and frequency-selective behavior of the power line channels introduced by impedance mismatches in the wiring harness. In this thesis, we study research challenges for the medium access control (MAC) protocol design of V-PLC networks. We propose MAC protocols for such systems, which provide fast collision resolution, and perform performance evaluations on these protocols in terms of collision probability, system throughput, and packet delay. Our results show that these protocols outperform the previously proposed protocol, contention detection and resolution (CDR) in all scenarios. We then investigate the effect of carrier sensing errors on the performance of the proposed MAC protocols. We start with addressing the problem of detection of unknown signals in impulsive noise by using a robust detector, which first removes the impulses from the signal and then performs linear signal detection on the cleaned samples. We obtain the network throughput and delay of the proposed protocols as a function of carrier sensing errors. We then suggest a framework for the optimal joint design of the physical layer signal detector and MAC layer protocol.
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Bernhard, Dominik, and Mohidin Abukar. "Social media utilization in the communication process of small and medium-sized enterprises." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-18996.

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This dissertation examines the role of social media in the communication process of small and medium-sized enterprises (SMEs). Based on communication and social media theories, this study examines how small and medium-sized enterprises incorporate social media in their marketing and communication strategy. As a result, this study concludes that social media has an important role in the communication process of SMEs. The study shows, that to increase a two-way communication via social media, SMEs must focus more on enabling interactions, to collect responses and feedback. A professional appearance on the platforms has been considered as crucial. The results additionally show that SMEs recognize space and need for improvement of their social media skills. The integration of social media into the overall concept differs among the cases. A major obstacle can be found regarding the detection of target groups on social media. Moreover, a lack of strategic orientation can be found in terms of social media goals and budgets, as well as performance measurement.
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Case, Judd Ammon. "Geometry of empire: radar as logistical medium." Diss., University of Iowa, 2010. https://ir.uiowa.edu/etd/474.

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This study introduces logistical media and considers one example of such--radar. Innis (1972; 1951), Mumford (1970; 1934), Carey (1988), Virilio (1997; 1989; 1986) and others are discussed as preparing an understanding of logistical media as subtle but powerful devices of cognitive, social, and political coordination that affect our experience of time and space. Radar is presented as significant because of its progressive-catastrophic potential. Radar was invented for national defense and to remotely survey the earth and its atmosphere, but it also allows new collisions with "others." American radar was primarily developed at the Radiation Laboratory at MIT during the 1940s. Historical objects, principally from the MIT Radiation Laboratory Historian's Office, are arranged and discussed according to Walter Benjamin's (1999) historical method. Benjamin theorized that historical debris can be arranged as a dialectical image or constellation that can momentarily disrupt our sense of chronological progress and denaturalize ideology. Benjamin described this disruption as the interruption of the present with the now. Radar is considered in terms of authoritarian modernity, and as contributing to a politics of distance, speed, angle, movement, and perception. Objects from radar history are marshaled to illuminate radar's pre-history, its use of feedback to identify and coordinate objects, and its susceptibility to error and disruption. Present understandings of the 9/11 attacks are challenged by the now of these objects, and an understanding of logistical media is furthered.
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Books on the topic "Communication Medium"

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Walujo, Kanti W. Wayang kulit as a medium of communication. Surabaya: Faculty of Communication, University of Dr. Soetomo, 1995.

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Wang, Ping. Distributed Medium Access Control in Wireless Networks. New York, NY: Springer New York, 2013.

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Zureck, Alexander. Financial Communication in Small and Medium-Sized Enterprises. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-07487-6.

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Korinna, Janz-Peschke, and Rühr Sandra, eds. Das Hörbuch: Medium, Geschichte, Formen. Konstanz: UVK Verlagsgesellschaft, 2010.

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Lese-Zeichen: Kognition, Medium und Materialität im Leseprozess. Darmstadt: Wissenschaftliche Buchgesellschaft, 1994.

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Hoffmann, Claus. Das Intranet: Ein Medium der Mitarbeiterkommunikation. Konstanz: UVK, 2001.

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Medium, Bote, Übertragung: Kleine Metaphysik der Medialität. Frankfurt am Main: Suhrkamp, 2008.

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Codeluppi, Vanni. Il ritorno del medium: Teorie e strumenti della comunicazione. Milano, Italy: FrancoAngeli, 2011.

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Integrating corporate communications: The cost-effective use of message and medium. Westport, Conn: Quorum Books, 1995.

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Copyright Paperback Collection (Library of Congress), ed. Your mysterious powers of ESP: The new medium of communication. New York: NAL, 1988.

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Book chapters on the topic "Communication Medium"

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Hercog, Drago. "Medium Access Control." In Communication Protocols, 257–84. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-50405-2_14.

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Ruck, Kevin. "Medium theory: Channels and content." In Exploring Internal Communication, 141–51. Fourth edition. | Abingdon, Oxon; New York, NY: Routledge, 2020. |: Routledge, 2019. http://dx.doi.org/10.4324/9780429244698-12.

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Kačerauskas, Tomas, and Algis Mickūnas. "Medium, Media in Mass Communication." In In Between Communication Theories Through One Hundred Questions, 185–204. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-41106-0_10.

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Popescu-Zeletin, Radu, Ilja Radusch, and Mihai Adrian Rigani. "Medium Access for Vehicular Communications." In Vehicular-2-X Communication, 89–97. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-540-77143-2_6.

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Gebali, Fayez. "Modeling Medium Access Control Protocols." In Analysis of Computer and Communication Networks, 1–58. Boston, MA: Springer US, 2008. http://dx.doi.org/10.1007/978-0-387-74437-7_10.

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Trsek, Henning. "Deterministic Medium Access Control." In Isochronous Wireless Network for Real-time Communication in Industrial Automation, 69–90. Berlin, Heidelberg: Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-49158-4_5.

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Ali, M. Shamsher. "Television as a Medium of Science Communication." In Communicating Science to the Public, 277–92. Dordrecht: Springer Netherlands, 2014. http://dx.doi.org/10.1007/978-94-017-9097-0_17.

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Souissi, Younes, and Gérard Memmi. "Composition of nets via a communication medium." In Advances in Petri Nets 1990, 457–70. Berlin, Heidelberg: Springer Berlin Heidelberg, 1991. http://dx.doi.org/10.1007/3-540-53863-1_34.

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Beynon-Davies, Paul. "Communication: The medium is not the message." In Significance, 58–76. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230295025_4.

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Curtis, Neal. "The Medium of Comics; or The Art of Co-Presence." In Reimagining Communication: Mediation, 103–21. Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9781351015431-7.

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Conference papers on the topic "Communication Medium"

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Schliemann, Trond, Trude Asting, Asbjørn Følstad, and Jan Heim. "Medium preference and medium effects in person-person communication." In CHI '02 extended abstracts. New York, New York, USA: ACM Press, 2002. http://dx.doi.org/10.1145/506443.506559.

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Patil, Naveenkumar C., Khyamling A. Parane, M. V. Guruprasad, and Shivananda R. Poojara. "MuteTrans: A communication medium for deaf." In 2014 IEEE International Advance Computing Conference (IACC). IEEE, 2014. http://dx.doi.org/10.1109/iadcc.2014.6779303.

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Alty, James L., Dimitrios Rigas, and Paul Vickers. "Using music as a communication medium." In CHI '97 extended abstracts. New York, New York, USA: ACM Press, 1997. http://dx.doi.org/10.1145/1120212.1120234.

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Netchaev, Anton, Jordan Klein, Clayton Thurmer, Brandon Carver, and James Evans. "Medium range underwater communication development system." In 2016 IEEE SENSORS. IEEE, 2016. http://dx.doi.org/10.1109/icsens.2016.7808929.

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Korian, A., Shivam Sharma, and V. K. Mittal. "Wireless audio communication over Infra-Red medium." In 2016 3rd International Conference on Signal Processing and Integrated Networks (SPIN). IEEE, 2016. http://dx.doi.org/10.1109/spin.2016.7566696.

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Connell, Joanie B., Gerald A. Mendelsohn, Richard W. Robins, and John Canny. "Effects of communication medium on interpersonal perceptions." In the 2001 International ACM SIGGROUP Conference. New York, New York, USA: ACM Press, 2001. http://dx.doi.org/10.1145/500286.500305.

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Nakanishi, Junya, Hidenobu Sumioka, Masahiro Shiomi, Daisuke Nakamichi, Kurima Sakai, and Hiroshi Ishiguro. "Huggable communication medium encourages listening to others." In HAI '14: The Second International Conference on Human-Agent Interaction. New York, NY, USA: ACM, 2014. http://dx.doi.org/10.1145/2658861.2658934.

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Baxter, Rob, Stephen Booth, Mark Bull, Geoff Cawood, Kenton D'Mellow, Xu Guo, Mark Parsons, James Perry, Alan Simpson, and Arthur Trew. "Hybrid Communication Medium for Adaptive SoC Architectures." In 2007 2nd NASA/ESA Conference on Adaptive Hardware and Systems. IEEE, 2007. http://dx.doi.org/10.1109/ahs.2007.61.

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Ahmad, Balal, Ali Ahmadinia, and Tughrul Arslan. "Hybrid Communication Medium for Adaptive SoC Architectures." In 2007 2nd NASA/ESA Conference on Adaptive Hardware and Systems. IEEE, 2007. http://dx.doi.org/10.1109/ahs.2007.63.

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Miftari, Vehbi, and Alma Shehu. "Leader’s Communication in Medium Enterprises in Peja." In University for Business and Technology International Conference. Pristina, Kosovo: University for Business and Technology, 2017. http://dx.doi.org/10.33107/ubt-ic.2017.209.

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Reports on the topic "Communication Medium"

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Ramanathan, Ram. Medium Access Control for XG Communications. Fort Belvoir, VA: Defense Technical Information Center, June 2004. http://dx.doi.org/10.21236/ada425223.

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Vieira, António. Media and Communication. Basel, Switzerland: Librello, 2013. http://dx.doi.org/10.12924/librello.mac.

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Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic functions. Results / findings and conclusions. The need to be competitive in the information space determines the gradual transformation of socio-cultural institutions into mass media, which is reflected in the content and forms of dialogue with recipients. When cultural institutions begin to function as media, they take on the features of media structures that create a communication environment localized by the functions of communicators and audience expectations. Museums function in such a way that along with the real art space they form a virtual space, which puts the recipients into the reality of the exhibitions based on the principle of immersion. Mediaization of art on the example of virtual museum institutions allows us to talk about: expanding of the perceptual capabilities of the audience; improvement of the exposition function of mediatized museums with the help of Internet technologies; interactivity of museum expositions; providing broad contextual background knowledge necessary for a deep understanding of the content of works of art; the possibility to have a delayed viewing of works of art; absence of thematic, time and space restrictions; possibility of communication between visitors; a huge target audience. Significance. The study of the mediatized forms of communication between museums and visitors as well as the directions of their transformation into media are certainly of interest to the scientific field of “Social Communications”.
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4

Greenberg, Bradley S., Hannes Haas, and Elisabeth Klaus. Media and Communication: Why Another Journal? Librello, August 2013. http://dx.doi.org/10.12924/mac2013.01010001.

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5

Ros-Diego, Vicente-José, and Araceli Castelló-Martínez. CSR communication through online social media. Revista Latina de Comunicación Social, 2011. http://dx.doi.org/10.4185/rlcs-067-947-047-067-en.

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Coronel-Salas, Gabriela. Structure of media and communication companies in Ecuador. Revista Latina de Comunicación Social, December 2012. http://dx.doi.org/10.4185/rlcs-2012-966en.

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Arévalo-Martínez, RI, R. Del Prado-Flores, and RT Ramírez-Beltrán. Institutional Education of Communication Researchers and Media Literacy. The case of the PhD in Communication Research. Revista Latina de Comunicación Social, September 2016. http://dx.doi.org/10.4185/rlcs-2016-1121en.

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Sarmiento Guede, JR, J. de Esteban Curiel, and A. Antonovica. Viral communication through social media: analysis of its antecedents. Revista Latina de Comunicación Social, February 2017. http://dx.doi.org/10.4185/rlcs-2017-1154en.

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Turner, Jason M. The Communications of Influence through Technology-Enabled Media. Fort Belvoir, VA: Defense Technical Information Center, December 2006. http://dx.doi.org/10.21236/ada462849.

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Ertanowska, Delfina. MEMES AS A MEANS OF COMMUNICATION AND MANIPULATION. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11073.

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The article considers memes as a short form of internet statement. Memes was discussed as a successor to the primary interpersonal communication in the form of rock drawings, pictures, pictograms, and hieroglyphs. In addition, the issue of memes as a tool of media and political manipulation has been described. Areas of discussion also include paid trolling and specialized media services to build a modern political campaign through memes. The use of memes as a political marketing tool was discussed.
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